BRAND REFRESH
FEBRUARY | 2021
Branding | Broadcast | Copywriting | Content Creation | Digital | Events | Media | Photography | Design | Social | Strategy | Video | Web Design & Development
A brand is not a logo. A brand is a person’s connection to and feeling about a product, service or company. A strong brand tells the truth. It delivers what it promises. It resonates with people. What can the Kenosha County Division of Health’s brand communicate?
BACKGROUND
The kenosha County Division of Health is looking to re-brand – giving it a distinct identity, which results in clear and positive public recognition and understanding of the programs and services provided to our community. The following pages bring to life a variety of branding options that help to visually communicate the Division’s brand promise.
2 KENOSHA COUNTY DIVISION OF HEALTH BRAND | FEB 2021
Kenosha County Health Message Map Kenosha County Health Message Map
ALL Kenosha County residents, regardless of race, creed, age, income or gender resources for creating better health that are more equitable and accessible
Staying up to date with the latest science and its impact on our community’s individual and collective health
Who is your target market? What unique value do you provide to your target market? Why should they believe you? (3 reasons)
Partnering with a wide range of community entities to offer more than 60 programs and services that aim to improve environmental, population and clinical health
Educating the community about ways to prevent disease/illness and how to achieve better overall health and wellness
3
___________________________________________________________
______________________, ______________________, & _______________________.
KCH provides
with than any other healthcare entity. We do this by
OPTION 1
Kenosha KENOSHA
HEALTH Division of Health
Kenosha County
DIVISION OF HEALTH
Kenosha KENOSHA
HEALTH Division of Health
VARIATIONS
Kenosha KENOSHA
Kenosha KENOSHA
HEALTH Division of Health
HEALTH Division of Health
KENOSHA Health KENOSHA Division of Health
KENOSHA Health
KENOSHA Division of Health
KENOSHA COUNTY DIVISION OF HEALTH BRAND | FEB 2021
KENOSHA Health KENOSHA Division of Health
KENOSHA Health KENOSHA Division of Health
5
Red Hat Display Bold Red Hat Display Bold
Kenosha County HEALTH KENOSHA Health
KENOSHA Health
6 KENOSHA COUNTY DIVISION OF HEALTH BRAND | FEB 2021 KENOSHA Health Social Graphics Promotional/Wearable
KENOSHA Health
KENOSHA Health
KENOSHA Health
KENOSHA Health KENOSHA Health
KENOSHA Health
KENOSHA Health
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KENOSHA Health
8600 Sheridan Road, Suite 600, Kenosha, WI 53143 / 262-605-6700 / KenoshaCounty.org/Health
7 KENOSHA
DIVISION OF HEALTH
| FEB 2021 Collateral
COUNTY
BRAND
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E: Name.Lastname@KenoshaCounty.org P: 262-605-6700 F: 262-605-6715 Name Lastname Title
OPTION 2
VARIATIONS
9
| FEB 2021
KENOSHA COUNTY DIVISION OF HEALTH BRAND
Mr Eaves Mod OT Heavy
10
KENOSHA COUNTY DIVISION OF HEALTH BRAND | FEB 2021 Social Graphics Promotional/Wearable
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8600 Sheridan Road, Suite 600 Kenosha, WI 53143
8600 Sheridan Road, Suite 600, Kenosha, WI 53143 262-605-6700 KenoshaCounty.org/Health
11 KENOSHA
DIVISION OF HEALTH BRAND | FEB 2021
Collateral
COUNTY
in
Nem
8600 Sheridan Road, Suite 600, Kenosha, WI 53143 KenoshaCounty.org/Health E: Name.Lastname@KenoshaCounty.org P: 262-605-6700 F: 262-605-6715 Name Lastname Title
Apistrum
cuptae.
ipsam sitatior re.
OPTION 3
VARIATIONS
13 KENOSHA
DIVISION
HEALTH BRAND | FEB 2021
COUNTY
OF
Raleway ExtraBold
14
KENOSHA COUNTY DIVISION OF HEALTH BRAND | FEB 2021 Social Graphics Promotional/Wearable
8600 Sheridan Road, Suite 600, Kenosha, WI 53143 262-605-6700 KenoshaCounty.org/Health
Apistrum in cuptae. Nem ipsam sitatior re.
Apistrum in cuptae em ipsam sitatior.
Aut
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Ullacestiae volume voluptatis aturem. Itatem discipis nia deriberest, autendi squam, velectatem facerum, elecum, te nes eumquod ulliquat haris ea culparum imillendit mini doloriaestem essecus ciliquides aut occae perum quiata sequi ut rat dolut laut iumque si corumquis ut endes qui dis moluptu ritatiatet lab ipsum quidernam sim et et ratur rae volore omnis eniendicidi dignis aliquatis ent litae rem fugiatis explis apiendi stiorerit ea sapient.
8600 Sheridan Road, Ste 600 Kenosha, WI 53143
E: Name.Lastname@KenoshaCounty.org P: 262-605-6700 F: 262-605-6715
8600 Sheridan Road, Suite 600 Kenosha, WI 53143
KenoshaCounty.org/Health
15 KENOSHA COUNTY DIVISION OF HEALTH BRAND | FEB 2021 Collateral
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Name Lastname Title
Kenosha County
DIVISION OF HEALTH KENOSHA H e a l t h
KENOSHA
County DIVISION OF HEALTH KENOSHA H e a l t h
Kenosha HEALTH Kenosha HEALTH
Kenosha
Kenosha County HEALTHKenosha HEALTH
Kenosha County HEALTH
Kenosha HEALTH KENOSHA Health
16 KENOSHA COUNTY DIVISION OF HEALTH BRAND | FEB 2021 ADDITIONAL LOGOS
H
Kenosha County DIVISION OF HEALTH a
e
l t h
Kenosha HEALTH
Kenosha County HEALTH
THANK YOU!