BRAND GUIDELINES
NOVEMBER 2021
VISION
An Equitable, Engaged, & Healthy Future
MISSION
To inspire health and wellness in Kenosha County through service and leadership
STRATEGIES
Using science, partnerships, and education for environmental, population, and clinical health
GOALS
• Build and strengthen community partnerships to enhance collective impact strategies
• Incorporate health equity throughout all programs and services
VALUES
Communication, Teamwork, Accountability
The new, interwoven “K” logo represents the multiple programs, partners, and health services that make up Kenosha County Public Health and reflects our mission to inspire the health and wellness of all members of our diverse community.
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LOGO SYMBOL WORDMARK
LOGO VARIATIONS | Clinics
The Kenosha County Public Health brand extends to our clinic locations as well, which reinforces our goal to incorporate health equity throughout all programs and services.
LOCATIONS
Jobs Center
8600 Sheridan Rd. Kenosha, WI 53143 262-605-6770
Uptown 2000 63rd Street Kenosha, WI 53143 262-657-1152
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CLEAR SPACE
Clear space is the area surrounding the logo that must always be free of text or any graphic elements. It ensures that the logo stands out in any environment.
Clear space is measured by the height of the K in the KCPH wordmark, shown as the gray value “K” on this page.
The minimum clear space must always be '1K' on all sides of the logo. Whenever possible, the amount of clear space should be greater than the minimum shown here.
MINIMUM SIZE
To ensure the clarity and legibility of the KCPH logo, a minimum size has been established.
The logo should not be scaled smaller than .5" tall for vertical usage or .275" tall for horizontal usage as shown.
Vertical logo .5" tall
Horizontal logo .275" tall
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INCORRECT USAGE
Here are examples of improper ways to use the KCPH logo.
DO NOT:
• stretch
• crunch
• rotate
• violate the space of the logo
• place on busy backgrounds or colors that make it hard to read
• change the colors or fonts
• use the logotype without the symbol
• change in any way from the master logo files
The logo should always be reproduced from master artwork. Never redraw, replace, or modify the letterforms in any way.
Kenosha County Public Health
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LORUM IPSUM
COLOR PALETTE
Our color palette was chosen to represent the lake we live near and the varied green and yellow landscapes that fill our urban and rural areas. The palette represents life, growth, and well-being.
PANTONE 4/C RBG HEX
PMS 7477C 88/60/48/31 36/76/91 #244C5B
PMS 640C 85/44/5/0 13/125/186 #0D7DBA
PMS 2985C 57/1/0/6 80/188/229 #50BCE5
PMS 2975C 33/0/0/0 162/222/249 #A2DEF9
PMS 361C 73/4/89/0 70/176/88 #46B058
PMS 375C 50/0/100/1 139/196/62 #8BC43E
PMS YELLOW C 0/9/100/0 255/223/0 #FFDF00
When full color is not an option, grayscale, black, or white are available.
When possible, we use color variations to show support for programs, celebrations, events, and causes. A few samples are included. Contact Liane Blanck at 262-605-6713 or Liane.Blanck@kenoshacounty.org with any requests for custom color usage.
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TYPOGRAPHY
For KCPH branded materials and supporting content, we use the same fonts used in our logo— Red Hat Display and Red Hat Text. The font families can be downloaded here: fonts.google.com/specimen/Red+Hat+Display fonts.google.com/specimen/Red+Hat+Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890=~!@#$%^&*()+[]\{}|:;’:”<>?,./
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890=~!@#$%^&*()+[]\{}|:;’:”<>?,./
In situations where Red Hat Display or Text may not be available, use Myriad Pro as a substitute.
Alternative Font - Myriad Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890=~!@#$%^&*()+[]\{}|:;’:”<>?,./
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USAGE EXAMPLE | Social
In order to keep social posts consistent, a few elements can be used to bring otherwise unrelated content together. Overlaying the symbol of the KCPH logo can function as a watermark, and text-driven content can include brand colors.
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master style MASTER TITLE STYLE Subhead master style MASTER TITLE STYLE Subhead master style SUPPORTING INFO DATE USAGE EXAMPLE | Business Card
E: Name.Lastname@KenoshaCounty.org P:
|
E: Name.Lastname@KenoshaCounty.org P:
|
Name Lastname Title Name Lastname Title
MASTER TITLE STYLE Subhead
8600 Sheridan Road, Suite 600, Kenosha, WI 53143 KenoshaCounty.org/Health 8600 Sheridan Road, Suite 600, Kenosha, WI 53143 KenoshaCounty.org/Health
262-605-6700
F: 262-605-6715
262-605-6700
F: 262-605-6715
For more information and all approval regarding brand usage please contact: Liane Blanck 262-605-6713 Liane.Blanck@kenoshacounty.org
If further assistance is needed please contact: 2-Story 414-220-9663 info@2-story.com
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