1 minute read
potawatomi logo usage
brand standards identity
preferred partner lockupS
Advertisement
Potawatomi Hotel and Casino is The Hop’s primary sponsor and their logo must appear with The Hop logo in nearly all instances. The Potawatomi logo must appear underneath or to the left of The Hop logo at the proportions and positions defined here.
Potawatomi horizontal logo should align, left to right, with the “—streetcar—” portion of The Hop logo
The Potawatomi vertical logo should align with the bottom of The Hop horizontal logo, and with the top of the word “HOP”
updated spring 2018 i page 10
brand standards identity
SECONDARY lockups
The Potawatomi vertical logo should align with the bottom of The Hop vertical logo, and with the bottom of the MKE icon
Potawatomi horizontal logo should align, left to right, with the “—streetcar—” portion of The Hop vertical logo
updated spring 2018 i page 11
brand standards identity
partner lockups
When appearing with either of The Hop icons, the Potawatomi horizontal logo should appear at the same width as the icon.
lockups with icon only
thE hop
The horizontal Potawatomi logo and MKE icon should be same width
The horizontal Potawatomi logo and The Hop flower icon should be same width
