2022 ADVERTISING CAMPAIGN
Branding | Broadcast | Copywriting | Content Creation | Desig | Digital | Events | Media | Photography | Social | Strategy | Video | Web Design & Development
AUGUST 3 | 2021
BACKGROUND
MKE Mitchell Airport provides business and leisure travelers (ages 25-65) in SE Wisconsin and Northern Illinois with an airport traveling experience that’s easier/smarter than any other regional airport. We do this by: • Making it easy to get where you want to go Nonstop flights to hundreds of domestic and international destinations Connecting flights to multiple destinations
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• Making your travel experience convenient Easy, affordable parking ¯ Efficient TSA process Connect by air instead of car (MKE versus Chicago airports) • Being the hometown, “buy local” option ¯ Money stays in local economy Job creation ¯ Civic pride
All concepts today give you a flavor for how the 2022 creative direction could look and sound like.
Photography is mostly stock for presentation purposesoriginal photography will be shot. We will further develop the top two directions. Development will include:
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Radio Outdoor Online Preroll Print
OPTION 1
Simply stated, flying out of MKE is just plane easy. Easy to get to the airport. Easy to park. Easy to navigate the terminal. Easy to find direct flights to desirable destinations. Simple, elegant executions, each bearing the same “Easy” message and depicting an MKE advantage, will convey the simplicity.
MKEasy: Anchor visual
MKEasy
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Fly MKE. It’s simply the best way to travel.
MKEasy
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Fly MKE. It’s simply the best way to travel. MKEasy: General travel
MKEasy
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It’s simply the best way to travel.
travel
Fly MKE.
MKEasy: General
MKEasy
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It’s simply the best
to
Fly MKE.
way
travel. MKEasy: Business & parking
MKEasy
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Direct flights from Milwaukee to Orlando. It’s simply the best way to travel. MKEasy: Destination
MKEasy: Destination
MKEasy
Direct flights from Milwaukee to Seattle. It’s simply the best way to travel.
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OPTION 2
This direction not only highlights enjoyable destinations by featuring inviting imagery, it playfully illustrates the joy of getting from point A to point B by the most direct means.
Whether that means non-stop flights, easy navigation through the terminal, or saving yourself the hassles and expense of flying out of a distant airport.
going gone
Smile: General travel
Fly MKE. The most enjoyable way to get from point A to point B.
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getting there being there
Smile: General travel
Fly MKE. The most enjoyable way to get from point A to point B.
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wings wheels
Fly MKE. The most enjoyable way to get from point A to point B.
Smile: Parking
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Business
Smile:
Fly MKE. The most enjoyable way to get from point A to point B.
MKE PHX
Nonstop flights from MKE. The most enjoyable way to get from point A to point B.
Smile: Destination
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OPTION 3
Easy, affordable parking. Tons of amenities. Helpful staff. This execution brings forward the uniquely friendly—and fun—personality of the airport by showing travelers enjoying their travel experiences (maybe a little too much!), long before they ever set foot on the airplane.
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OPTION 4
Using playful messages and images that travelers can relate to. this direction highlights the pitfalls of driving to a distant airport, allowing us to present MKE as the logical solution.
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the long drive and long lines
Chicago. Fly
Convenience
Avoid
in
MKE. Solutions:
26 2022 ADVERTISING CAMPAIGN | AUGUST 3, 2021 Skip the parking hassles and long drive to Chicago. Fly MKE. Avoid Any Turbulence Before Your Flight. Solutions: Convenience
27 2022 ADVERTISING CAMPAIGN | AUGUST 3, 2021 Skip the parking hassles and long drive to Chicago. Fly MKE. Avoid Any Turbulence Before Your Flight. Solutions: Parking
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Chicago’s expensive parking and distant lots. Fly MKE.
We Have the Same Reaction to Expensive Airport Parking.
Parking
Avoid
Yeah,
Solutions: