Claire Marketing Book

Marketing Book Top 1% of Realtors in Texas

Claire jackson Realtor® 512-970-2774 claire@dmtx.com DMTX REALTY GROUP www.DMTX.com TexasLand WWW.Texasland.com

Claire Jackson Bio: Claire is a rare, true Austinite, born and raised. After graduating from Westlake High School and the University of Mississippi with a degree in Business Entrepreneurship, she returned to her hometown and is excited to be a part of DMTX Realty Group and TexasLand team as a Marketing Director and Realtor.

What sets Claire apart is having the opportunity from the age of 15 to work in her family’s real estate business and watch Austin's growing real estate market firsthand. This experience, along with her passion for real estate and knowledge of Austin's neighborhoods and the surrounding areas helps in finding her clients their perfect place to call home.

In her free time, Claire loves to cook, discover new restaurants around Austin, walk the trails at Lady Bird lake and enjoy live music.

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Unlike any others DMTX Realty Group and TexasLand is in the top 1% of all teams in Texas and one of the top Brokers for Ranches and Luxury properties in Texas. We are approaching $2 Billion in sales.

With local, on-the-ground expertise and the global reach of the nation’s largest real estate brokerage, Keller Williams, TexasLand is in an unparalleled position to represent you in selling your ranch, land, farm or development property.

What Makes us truly unique We visit/preview approximately 300+ ranches every year. We understand the Texas Land & Ranch market as well as we do because we’re always out there walking land and growing our network of Brokers, Clients and property owners to ensure we’re out ahead of the market and in touch with the most qualified buyers for your property.

What Makes us truly unique WE ARE DEDICATED TO MODERNIZED REAL ESTATE MARKETING • We combine traditional marketing strategies with new methods and technology to effectively sell your property.

• Our digital media experience and vast reach allows us to leverage your property across our social channels and draw the attention of potential buyers.

• We’re different from other brokerages because we operate within a variety of markets including: ranch, waterfront, luxury and development. This crossover exposure positions properties in front of segments that it would not otherwise get exposure to.

TEXASLAND'S NETWORK OF Social media ACCOUNTS GENERATE MORE THAN 500,000 IMPRESSIONS ON AVERAGE EACH AND EVERY WEEK.

High-Tech & social media focus TexasLand has the largest land & ranch Instagram page in North America. @TexasLand has over 90,000+ followers, generates 500,000+ Impression on average each week and has a combined following of over 300k users across all TexasLand social media channels.

We have some of the most unique listings and regularly close off-market, private sales.

TexasLand’s network of Instagram & Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels.

This network allows us to put your property in front of tens of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, luxury, developer/builder, residential, and commercial).

High-Tech & social media focus

DMTX.COM Instagram: @dmtxrealty Facebook: DMTX Realty Group Linked in: DMTX Realty Group TikTok: dmtxrealty

Texasland.com Instagram: texasland Facebook: TexasLand Linkedin: TexasLand TikTok: TexasLand_

The TexasLand Instagram Has

91K

Followers This account is continually growing

& expanding it's reach

digital Marketing +Social Media Advertisments With a combined 300,000 targeted users, DMTX and TexasLand’s network of Instagram & Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels.

This network allows us to put your property in front of hundreds of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, waterfront, luxury and development.) For each of our listings, we run highly targeted ads through our Facebook, Instagram, and LinkedIn pages. These ads allow us to target specific buyers based on your property’s unique details and features.

+Email Marketing Email Marketing is one of the most effective ways to turn real estate prospects into customers-which is why we leverage consistent email campaigns to market your property to an unmatched database with thousands of contacts.

+Audience We target your campaigns to an exclusive list of landbrokers, high-net worth individuals, prominent CEOs, oil & gas execs/developers, ranch brokers, top agents in Austin relocation markets, top markets relocating to Austin, and top producing agents.

digital Marketing Websites Our websites rank as some of the top Real Estate websites in the country.

+SEO We have an in-house SEO Manager to ensure our websites are registering at the top of relevant Google searches and are bringing in new leads daily.

Our expansive network of websites utilize the most up-to-date and advanced Search Engine Optimization (SEO) techniques in combination with advanced analytics to monitor the performance of our advertising. Optimizing keywords and phrases such as "Hunting Ranches for Sale in Texas" and "Hill Country Property for Sale" in combination with advanced analytics that monitor the performance of our advertising will ensure your property is reaching the right audience.

+Google Adwords Our SEO Manager also manages Google AdWords to serve your property to an audience of people who are searching for keywords that align with your property, such as “Dripping Springs Ranch” or "Austin Waterfront”.

Video and photography We use the best photographers, certified drone pilots and videographers in order to capture the amazing features of your property.

We use video to market your property in as many platforms as possible, as it has been proven to be one of the most effective marketing tools. Our property videos leave a lasting impression in the buyers mind!

We use state-of-the-art drone technology to capture the best features of your property.

FULL-SERVICE PROFESSIONAL IN-HOUSE TEAM DMTX Realty Group and TexasLand's in-house Marketing Team provide professional marketing plans, schedules, customized campaigns and strategies that enhance your sale. Your property will receive placements across multiple real estate platforms, top placement on our websites with enhanced SEO, targeted social and email campaigns, strategic media advertising, and exposure to our extensive client database. +MARKETING DIRECTOR Oversees social media, direct mail, property brochures, virtual tours, website listing, e-mail campaigns and more. +ISA (Inside Sales Associate) Prospecting for new leads, servicing inbound leads from sign calls and other internet sources, and converting these leads to appointments for a team's sales agents. +LISTING MANAGER Oversees MLS placements, client feedback, file review, paperwork submissions, team previews and more. + CONTRACT TO CLOSE COORDINATOR Oversees critical dates, compliance review, signatures, contract to close, title follow up, and more. + IN HOUSE SEO We have an in house SEO manager who utilizes the most up to date advanced Search Engine Optimization (SEO) techniques in combination with advanced analytics to monitor performance of our advertising and ensure your listing reaches the right audience.

+IN THE NEWS Former Dell CEO Kevin Rollins Lists Luxury Ranch in Texas Lake Austin mansion breaks record for highest-ever price tag for an Austin MLS residential listing in 2018 Lyndon Johnson’s “Texas White House” is on the market

After closing, our team is here to assist you to make sure your property reaches its full potential

Austin tequila billionaire puts Dripping Springs ranch up for sale Historic Central Texas wedding venue and crystal ballroom marches onto market

Top 3 factors to sell your property

02

01

The propeRty must show at its best

The Property must be priced correctly

03

Exposure to the right audience

Unmatched Reach and Exposure unprecedented database When it comes to getting your property in front of the right buyers, you need the furthest reach with the greatest exposure possible. DMTX Realty Group and TexasLand offers our clients unique advantages to achieve this--advantages like:

We have a datatbase of over

15,000+ CONTACTS

TARGETED LAND SITE PLACEMENT With DMTX Realty Group and TexasLand, your property receives access to the top 4 largest land sites around: LandsofTexas.com, LandsofAmerica.com, LandWatch.com, and Farm&Ranch.com. We have premium placement with our Lands of Texas top 2% signature membership, which includes a featured banner ad for your property. By virtue of being on Lands of America and Lands of Texas, your property is syndicated to 1,000+ websites.

Unmatched Reach and Exposure CROSSOVER EXPOSURE & EXTENDED REACH DMTX Realty Group and TexasLand have a successful background in marketing to a wide variety of Real Estate segments like ranch, waterfront, luxury or development. With other Land & Ranch brokers, you’ll likely be limited to networking that one specific market segment. When DMTX Realty Group and TexasLand hit the market with your listing, we immediately target and network to all of these different segments.

We target potential buyers beyond Texas to ensure your property is exposed to a global audience. We utilize our connections with top markets relocating to Austin and have a large database of top agents in Chicago, New York, California, and beyond.

TAX ADVANTAGES & INVESTMENT ADVICE Real estate is one of the most proven ways to invest. A strategic land/ranch purchase in close proximity to one of the fastest growing metro areas in the country can be an excellent investment with very minimal holding costs. We have many clients that land bank a portion of their investment portfolio in a land or ranch purchase. DMTX Realty Group and TexasLand are uniquely qualified to advise buyers on the advantages of real estate investments.

Marketing plan

Pre-MLS Private Marketing

Activation of Listings

Ongoing Marketing and Analysis

Pre MLS Private marketing Professional assessment of property value Aerial photography and video production (when applicable) Creation of a property-specific print and digital brochure and flyer with highlights, interactive maps, and links to the property on our website First-look email campaign sent to DMTX and TexasLand database, which includes luxury brokers, high-net worth individuals, prominent CEOs, celebrities, oil & gas execs/developers, ranch brokers, and the top agents in markets relocating to Austin Specifically targeted social media advertisements on our social channels that generate 500,000 impressions weekly. The posts are directed towards qualified individuals who have been actively searching for properties on sites like Zillow, Redfin, Realtor.com and Trulia.

Austin Luxury Network placement - An exclusive private website of Austins top Luxury Agents (when applicable) To generate even more exposure, we link to the property YouTube videos in email campaigns, social posts and on the property pages on our website Strategic placement and promotion of the property on TexasLand’s & DMTX’s social channels Personal outreach to Brokers within Dave's Database Elite 25 Marketing - Property presentation presented to Elite 25 members. (Members of Elite 25 represent the top 0.25% of agents from across the city’s top brokerages)

Private Sales gives an exclusive opportunity for a sale to occur prior to your property being publicly marketed. A large percentage of our sales occur privately per the seller's preference. **Additional options for totally private listings can be discussed to be exclusively marketed to select clients that may require an NDA.

Marketing plan Activation of listing Premium placement on LandsOfTexas, LandsOfAmerica, Crexi, TexasLand.com, LandWatch, Land&Farm & Texas Alliance of Land Brokers, KW Land, CoStar, Vine Smart (when applicable) Custom created interactive map with property features such as creeks, wells, roads and more Floor plan renderings, property video, photos and custom signage SEO tuned individual property details page on the TexasLand.com and DMTX websites with all listing materials 100 Just Listed postcards sent in the mail to a radius around the property Listing syndication to thousands of real estate websites Exclusive inclusion on the Keller Williams Luxury website for high-end properties Direct email campaigns to our extensive database Paid Google AdWords campaigns driving traffic directly to your property’s listing page and video Extensive social media campaigns on Facebook and Instagram

ongoing marketing and analysis Ongoing social media exposure through Facebook, Instagram, LinkedIn and YouTube Open houses, property tours, special events, media exposure, and private realtor events (when applicable) Ongoing direct feedback from showings and inquiries Ongoing evaluation of your property regarding the marketing plan and pricing, adjusting as necessary Frequent inclusion on direct email campaigns to DMTX Realty Group and TexasLand databases Constant review and analysis of your property in our team meetings to evaluate the appropriate channels and frequency of each marketing piece Weekly "team meetings" to discuss your properties marketing efforts and how we can improve You will receive bi-weekly marketing updates

Brand awareness matters

DMTX and TexasLand is backed by Keller Williams. +relocation benefits We are part of the Keller William family, with a network of over 180,000 agents globally. We can now easily search for the best agents in the top relocation cities, and can reach out to them to market your property to their Buyers who are looking to relocate to this area. Agents in other areas can also find us, see our excellent reputation, and send us relocation Buyers who may well be a potential match for your property.

+MLS and syndication Keller Williams has their own MLS system, the KWLS, which is available for search by all agents. As part of this MLS system, your home automatically syndicates to the Keller Williams Luxury and/or KW Land website, which attracts thousands of viewers and property searchers.

+social media benefits Social media advertising is now expanded, as Keller Williams has many agentonly Facebook groups and forums where we can market your property to fellow agents. We can also stay updated on the Buyer needs of other agents, quickly following up with agents who may have a potential match for your property.

KW memberships

As part of the KW Land network, we are held to the highest standard of business and professionalism to exceed your needs and expectations.

When you work with TexasLand, you are hiring a vast network of dedicated land professionals.

Top 1% of Real Estate Teams in Texas

DMTX REALTY GROUP www.DMTX.com TexasLand WWW.Texasland.com

claire Jackson Realtor® 512-970-2774 claire@dmtx.com