Wise Guy

wise guy NET WORK

Design Guide

TABLE 1 Mission Statement 3 Logo Design 5 Color Palette 7 Typography 9 Merchandise 11 Content 13 Promotion of Channel 15 Website Design

MISSION STATEMENT

WiseGuy strives to put a spotlight on independent creators and the concept of learning for the sake of learning. Through our streaming service and various other avenues, we hope to make education a casual and routine part of people’s lives. By aiming our content to young adults, we hope to be able to cover a wide range of topics, varying from the lighthearted to the more serious and somber, and create a generation dedicated to lifelong learning. We aim to make content available to as many as possible through unique purchase options that fits the needs of all our customers. As the leaders in independent education, we strive to create a culture where we lift up small creators and learn for the love of it.

1

2

LOGO DESIGN

wise guy N ET WORK

3

Our Logo is our most valubale asset. We must treat it nicely.

Never abuse our logo. It may have a head but doesn’t have arms so it cant fight back.

DO’S

wise guy N E T WOR K

wise guy

wise guy

NET WORK

N ET WORK

wise guy

wise guy

DONT’S

wise guy NET WO RK

N E T WO R K

N E T WO R K

Never use the colors in the gradient as a solid Never put gradients on top of gradient No yucky background colors

4

COLOR PALLETE

Wise Red f0545c

Wise Orange f79d21

Wise Purple a578b3

Wise Blue 46c8f5

Logo

5

Wise Red f0545c

Wise Orange f79d21

Wise Purple a578b3

Wise Blue 46c8f5

Wise Green 6abd45

Black 000000

Static

6

TYPOGRAPHY

Neutra Text Demi SC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ! @ # $ % ^ & * ( ) _ - + = ? . , : ; “ ‘ 1234567890

7

Neutra Text TF Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ! @ # $ % ^ & * ( ) _ - + = ? . , : ; “ ‘ 1234567890

8

MERCHANDISE

The merchandise was selected for Wise Guy streamers to enjoy. It features two designs, the Wise Guy logo as well as the Wise Guy certified pattern.

9

10

CONTENT

Our channel promotions are best represented through our title cards. Each image appears briely as the opening to each show broadcasted through the network. Here are three title cards, and each of them pertains to the different areas broadcasted on the network.

11

12

PROMOTION OF CHANNEL The Promotion of Wise Guy can be seen in different situations. Two examples here are shown through billboards which are loacted in various citys and states to help promote Wise Guy Network

13

14

WEBSITE Wise Guy website is an important piece to the network.

Users can use this website to stream their shows, as well as shop or even learn about the history.

15

16