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2016 Media Kit Marketing Group

2016 Media Kit

NEW FOR

2016

Lloydmedia Inc

Reach Elite, Data-Driven Marketers And Top-Level Financial Executives Our magazines are must-reads for key executives in core corporate competencies. Can you help our readers: Create a strong financial structure and healthy economic ecosystem to ensure capital and cash flow keep their engines running?

the magazine of transactions, cards & eBpp in canada

wallet wars

Determine who their customers should be, how they can reach them most effectively, and how they can turn datadriven marketing into profitable sales?

why everyoNe is fightiNg for coNtrol of this maN’s deBit traNsactioNs

a caNadiaN chip & piN primer how the cPa is Paving the way For Pinless debit the greening of Bill payment

Build efficient and effective financial systems to enhance payments and billings between their companies and their customers and vendors?

spotlight: mobile Payments

Convert all the data and information they collect from every contact point into tangible benefits that increase revenue and reduce costs? Equip their companies with the tools, technology, systems and hardware needed to manage their operations, to create new services or products, and deliver them to their market? Manage their customers with smoothly functioning support departments that are properly staffed and equipped to solve problems, foster loyalty and retain customers? Make any or every step in that chain better, faster, cheaper, and more profitable?

Q1 SPRING 2014 • Canada’s Independent Magazine

FINANCIAL S

Tap into the ecosystem at the points that drive your campaigns. Choose markets that engage your best prospects. Select the channels that address your strategy and tactics.

7 Reasons To Automate Accounts Payable Working With Marketing On Customer Data

Best Practices for Fighting Credit Card Theft & Fraud

Here Comes the Year of e-Everything

2016 Media Kit - Marketing Group

Powerful editorial package with targeting options In Touch With the Market

An innovator in all forms of information for direct marketers– news, features, research, trends, case studies, industry leader opinions, and connections to best practices and suppliers – Direct Marketing continues to lead the way, stay relevant and get read. Known for its strong editorial package, Direct Marketing explores areas of response marketing and customer relationship management that other publications only touch upon or ignore. As trends and technologies emerge, Direct Marketing does more than report; it goes in depth to show our readers how the news will affect their business, change their profit potential, or impact their strategies.

Special Supplements & Directories

To zero in on hot topics, Direct Marketing provides a specialty section in each issue. The in-depth supplements offer showcase advertising opportunities in Direct Marketing for segment-specific suppliers in CRM, call centre products and services, eMarketing, research and more. Readers give our supplements special attention for the depth of information they provide in areas of vital importance to their marketing strategy. What better time is there to introduce or reinforce the value of your related services than while they’re thinking about how these new ideas might improve their own plans!

Written by The Best & Brightest

The experience of our writers means Direct Marketing stays relevant. Many are senior marketing executives or presidents and vice-presidents of marketing organizations. What they write about comes from their experiences in planning and executing Direct Marketing campaigns. This isn’t theory. It comes from their real day-to-day experience. These are the voices and opinions that make Direct Marketing a must-read for all Canadian direct marketers, and for many advertising executives in general.

Practical Options With High Returns

For monthly exposure in the most-read publication of its kind in Canada, you can choose from a variety of campaign options to provide the mix that gets you in front of your target customers at the right time, in the right place. Other ways you can engage our readers include....directory advertising... list rental... online advertising...custom inserts... or specialized sponsorships.

Editorial contact Sarah O'Connor Editor 905-201-6600 x227 sarah@dmn.ca

Direct Marketing magazine Our readers take the time to consider every new idea that Direct Marketing brings them. Direct Marketing is published monthly (12x a year) and is mailed individually addressed to 6,200 senior executives who are responsible for creating, managing, supporting and fulfilling more than $51 billion in annual sales generated through a range of direct response channels. Subscribers also receive two annual directories, the DM Industry Sourcebook and the List of Lists. The Sourcebook is a detailed reference guide to the more than 800 vendors who work with Canada’s direct marketers. The List of Lists is a detailed reference guide to more than 1,000 mailing lists and databases available for rent to direct marketers across the country. (Established in 1988.)

Editorial contact Sarah O'Connor Editor 905-201-6600 x227 sarah@dmn.ca

List of Lists Buyers Canada’s List

Guide 2013-20

ER DATA BETT ER IN CANADA’S LEAD

FROM S SOLUTION and enrich the CONTACT DATA acquire, retain

you Cleanlist helps your communication need to target contact data you results. achieve better programs and a / sales@cleanlist.c 1-800-454-0223

Readership/Circulation Total National Distribution British Columbia Alberta Prairies Ontario Quebec Atlantic Provinces USA

National Readership

(based on 2.3x pass along)

6,200 426 167 394 4,398 473 181 260

17,000

Reader Responsibilities 56% Strategic Management 33% Tactical Execution 11% Operational Support

Where They Sell 85.7% Canada 36.2% United States 26.5% International

Type of Market Served 42.3% B2B only 38.5% Consumers only 19.2% Both

2016 editorial Schedule Month

Issue Theme

Supplement

Bonus Distribution

January

Customer relationship management

Quebec/Bilingual marketing

February

Mobile marketing

Workforce Management

DX3 Canada (March 2-3)

March

Direct mail prospecting

Marketing automation

Graphics Canada (April)

April

Email marketing

Marketing apps

eTail Canada (May)

May

Data analytics

Mailing logistics

June

Ethnic marketing

Flyers, coupons & inserts

July

Loyalty

Supply chain management

August

Fundraising

Workforce Management

AFP Congress (November)

September

Social media marketing

Dimensional mail

CMA Connections (October); Canada Post Think Inside the Box (November)

October

Data analytics

The list business

Data Marketing Conference (November); CAMP Awards (November)

November

E-commerce

Social media metrics

December

Loyalty

In-store/event marketing

Visit us at www.dmn.ca | tel: 905-201-6600

2016 Media Kit - Marketing Group

advertising Sizes

Advertising rates and Material requirements

Double Page Maximum visual impact, strong reader involvement. 19”x13” + 0.125” bleed

1/2 Page Vertical Room for strong copy and graphics, high energy impact. 4.125” x 11.125”

1/4 Page Horizontal Flexible positioning, high value, gets noticed. 8.5” x 2.625”

Full Page Maximum visual impact, strong reader involvement. 9.5”x13” + 0.125” bleed Live area 9”x12.5”

3/4 Page Guaranteed editorial surround, excellent exposure. 6.335” x 11.125”

1/2 Page Horizontal Dominates the page, less competition for attention. 8.5” x 5.5”

1/4 Page Vertical Guaranteed editorial proximity, high value. 4.125” x 5.5”

1/8 Page Horizontal Excellent value, repetition potential, practical. 4.125” x 2.625”

1/8 Page Vertical Excellent value, repetition potential, practical. 2.0” x 5.5”

To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223 mark@dmn.ca

advertising Rates Rates (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size (no bleeds)

Ad Size

Resource Directory Year-long exposure, maximum value. 4.325” x 2” / 3” / 4”

Material Requirements Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser. Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.

12X

Double Page

$5,000

For DPS call for frequency discounts

Full

$3,720

$3,620

$3,520

$3,420

$3,320

3/4

$3,348

$3,258

$3,168

$3,078

$2,988

1/2

$2,232

$2,172

$2,112

$2,052

$1,992

1/4

$1,116

$1,086

$1,056

$1,026

$996

1/8

$558

$543

$528

$513

$498

Front Cover

Covers Page 1X

(Call for frequency discounts)

Page 1X

(Call for frequency discounts)

OBC

$4,500

Front Page Main Banner

$4,750

IFC

$4,350

Front Page Button (per unit)

$2,000

IBC

$4,100

inserts (Supplied)

resource directory Min. 12 issues

ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 11”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL

Single Unit (4.325” x 2”)

$1,725 / year

Double Unit (4.325” x 3”)

$2,025 / year

Triple Unit (4.325” x 4”)

$2,525 / year

Visit us at www.dmn.ca | tel: 905-201-6600

Direct Marketing magazine

RESOURCE DIRECTORY ADVERTISING Reserve a full year of advertising—that’s 12 consecutive issues—at an unbeatable rate and you’ll not only give your company more than 130,000 exposures to your best prospects (11,000+ readers per issue x 12 issues).

Advertising rates and Material requirements To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223 mark@dmn.ca

The Key Details

The Resource Directory Section appears in each issue of Direct Marketing magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.

Options

Three sizes—2” deep, 3” deep or 4” deep. Each runs across two columns of space. You may change your ad material at any time at no charge.

Rates

As low as $152 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.

New & Improved website dmn.ca

Is an extension of the printed publication. The site features unique content, as well as weekly updates on direct marketing news. Highlights include… • interactive ads appear on every page • thougth leadership articles • Canadian case studies

• insightful blog posts from industry experts • like us on Facebook • follow us on twitter

ONLINE Rates Ad Type

Size

Location

1 Leaderboard 413px(W) x 75px(H)

Top of home page & all secondary pages

Cost per month $1,000

2 Tower

100px(W) x 550px(H) Right hand side of home page

$750

3 Banner

550px(W) x 100px(H) Middle of home page within articles

$750

4 Button

126px(W) x 158px(H)

$500

Home page

NOTE: All Files must be submitted in .gif, .jpeg, or Flash 6 formats and cannot exceed 29kb in size. When supplying a Flash 6 file, you must also supply the backup creative in a separate gif or jpeg file (supply two files, each no more than 29kb in size). All online Ads must be paid in advance by credit card, payment transfer or cheque.

Visit us at www.dmn.ca | tel: 905-201-6600

2016 Media Kit - Marketing Group Contact Management magazine is published quarterly. Contact Management’s readers represent the core of decision makers in the call centre industry in Canada. Our readers lead the key companies in the key vertical industries, and we ensure that everyone who can influence purchasing decisions receives and reads the publication. Contact Management is mailed to 5,300 individually addressed executive readers from across the country, and includes key executive management in contact centres, IT departments, customer service areas and help desks.

Editorial contact Sarah O'Connor Editor 905-201-6600 x227 sarah@contactmanagement.ca

Readership/Circulation Total National Distribution

5,900

Actual Executive Reader Titles Contact Centre Managers Senior Executive Management Customer Service Management Senior IT Management

52% 26% 16% 6%

Customer Service, IT & Ful llment via Contact Management CM is published quarterly and reaches more than 10,000 readers in about 5,000 call centres in Canada which manage all forms of customer interaction and engagement, including outsourcers who conduct those activities on behalf of their clients.

2016 editorial Schedule Issue Number

Theme

Report

vertical focus

Bonus Distribution

1. Spring (March)

The Innovation Issue (privacy, security, the Cloud)

Payment processing

Financial services

Call Centre Week Canada (April); ICMI Contact Centre Expo (May 10–13); eTail Canada (May 16–19); Contact Centre Nova Scotia Awards (June); Interactions (June 6–9)

2. Summer (June)

The Operations Issue (location, site selection, hardware, measurement & metrics)

Special Report: Outsource vs. in-house

Telecom

American Teleservices Annual Conference (June 21–23); Call Centre Week (Vegas) (June 27–July 1); Contact Centre Summit (September)

3. Fall (September)

The People Issue (customer service, training, incentives, HR)

Customer experience measurement & metrics

Retail

Canadian Wireless Trade Show (October); CSPN Awards Gala (October); GTACC Conference (November)

4. Winter (December)

The Technology Issue (software, emerging channels, new tools)

Special Report: GTACC Awards

Public sector

TBD

Visit us at www.contactmanagement.ca | tel: 905-201-6600

Contact Management magazine

advertising Sizes

Advertising rates and Material requirements To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223 mark@contactmanagement.ca

Double Page Maximum visual impact, strong reader involvement. 19” x 13” + 0.125” bleed

1/2 Page Vertical Room for strong copy and graphics, high energy impact. 4.125” x 11.125”

1/4 Page Horizontal Flexible positioning, high value, gets noticed. 8.5” x 2.625”

Full Page Maximum visual impact, strong reader involvement. 9.5” x 13” + 0.125” bleed

3/4 Page Guaranteed editorial surround, excellent exposure. 6.335” x 11.125”

1/2 Page Horizontal Dominates the page, less competition for attention. 8.5” x 5.5”

1/4 Page Vertical Guaranteed editorial proximity, high value. 4.125” x 5.5”

1/8 Page Horizontal Excellent value, repetition potential, practical. 4.125” x 2.625”

1/8 Page Vertical Excellent value, repetition potential, practical. 2” x 5.5”

advertising Rates

Material Requirements

Rates (All rates include CMYK Colour)

Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser.

Material: press-optimize composite CMYK PDF, to size (no bleeds)

Ad Size

Double Page

$3,995

$3,465

Full

$3,025

$2,865

3/4

$2,725

$2,495

1/2

$2,235

$2,050

1/4

$1,115

$1,015

1/8

$558

$510

OBC

$3,855

$3,345

IFC

$3,795

$3,295

IBC

$3,695

$3,195

Covers Ad Size

inserts (Supplied) ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 11”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL

Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.

Rate Policy & contract Provisions • All amounts are quoted and payable in Canadian funds. American advertisers must pay in Canadian funds or provide payments in US Funds at current conversion rates. • All insertion orders for advertising in Contact Management are accepted subject to the terms and provisions of the current advertising rate card. Publication of the advertisement represents acceptance of the order. No conditions, printed or otherwise appearing on the space order, billing instructions or copy instructions which conflict with the publisher’s stated policies and current rate card will be binding on the publisher. • Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all of the terms and conditions of the rate card applicable to the issue in which such insertion is to be published. • The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. • Failure (by advertiser) to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error, and publication of the advertisement will be made and charged for upon the terms of the rate schedule then in force without further notice. • Uniform rates apply to all advertisers at all times. Conversion to publisher’s requirements will be billed at publisher’s costs. • Advertisements not received by our advertising production department by closing date are not entitled to the privilege of review or revision by the advertiser or agency. • All advertisements for Contact Management, on the representation that both the advertiser and the advertising agency are authorized to publish the entire content and subject matter thereof. In consideration of publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify and hold harmless Lloydmedia Inc., its officer, agents and employees, against all expenses (including legal fees) and losses resulting from the publication or the contents of the advertisement, including, without limitation, claims or suits for libel, violation of right of privacy or publicity, plagiarism, copyright or trademark infringement, and any other claims or suits that may arise out of publication of such advertisement. • All contents of advertisements are subject to publisher approval. Publisher reserves the right to reject, exclude, or cancel any advertisement, insertion order, space reservation or position commitment at any time. • The publisher will insert the word “advertisement” prominently into any advertisement which simulates editorial content. • All agreements are subject to strikes, accidents, fires, acts of God or other contingencies beyond the publisher’s control. The publisher assumes no liability if for any reason it becomes necessary to omit or cancel an advertisement. • The publisher’s liability for any error will not exceed the charge for the advertisement in question. The publisher assumes no liability for errors in key numbers or type set by the publisher. • As used in this section, the term “publisher” shall refer to Lloydmedia Inc.

Visit us at www.contactmanagement.ca | tel: 905-201-6600

2016 Media Kit - Marketing Group

Issue 1 • 2014 • presented by Direct Marketing magazine PM40050803

The people factor Employing psychology to re-humanize a workforce

❱ 10

+ +

Employee benefits - what finance needs to know Recruitment and retention 101 Overlooked solutions to top issues: a VP of Operations contact center survival guide

GARY TANNYAN

BARRY POKROY, MA CLINICAL PSYCHOLOGY (SOUTH AFRICA) LEADS THE EMOTIONAL INTELLIGENCE PRACTICE AT FARBER FINANCIAL GROUP.

FROM INSIGHT TO ACTION

Location Analysis

360o View of the Consumer

Media Preferences

Data. Analytics. Best Practices. environicsanalytics.ca

Brought to you by Direct Marketing magazine, Workforce Management magazine looks at the activities needed to maintain a productive workforce, including payments and benefits, human resources planning, training and development, time-keeping and attendance, recruitment, performance management, and forecasting and scheduling. WFM is all about assigning the right employees with the right skills to the right job at the right time to meet demand while optimising the scheduling of staff. Workforce Management magazine is all about bringing you informative editorial on how Canadian companies are making that happen.

eTail Canada 2015 Media Partner Show Issue MAY 2015 To advertise in this issue contact Mark Henry, mark@dmn.ca

Visit us at www.dmn.ca | tel: 905-201-6600

Editorial contact Sarah O'Connor Editor 905-201-6600 x227 sarah@dmn.ca

Workforce Management magazine

advertising Sizes

Advertising rates and Material requirements To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223 mark@dmn.ca

Double Page Maximum visual impact, strong reader involvement. 19”x13” + 0.125” bleed

1/2 Page Horizontal Dominates the page, less competition for attention. 8.5” x 5.5”

1/2 Page Vertical Room for strong copy and graphics, high energy impact. 4.125” x 11.125”

1/4 Page Horizontal Flexible positioning, high value, gets noticed. 8.5” x 2.625”

Full Page Maximum visual impact, strong reader involvement. 9.5”x13” + 0.125” bleed

3/4 Page Guaranteed editorial surround, excellent exposure. 6.335” x 11.125”

1/4 Page Vertical Guaranteed editorial proximity, high value. 4.125” x 5.5”

1/8 Page Horizontal Excellent value, repetition potential, practical. 4.125” x 2.625”

1/8 Page Vertical Excellent value, repetition potential, practical. 2.0” x 5.5”

Resource Directory Year-long exposure, maximum value. 4.325” x 2” / 3” / 4”

advertising Rates Rates (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size (no bleeds)

Ad Size

12X

Double Page

$5,000

For DPS call for frequency discounts

Full

$3,720

$3,620

$3,520

$3,420

$3,320

3/4

$3,348

$3,258

$3,168

$3,078

$2,988

1/2

$2,232

$2,172

$2,112

$2,052

$1,992

1/4

$1,116

$1,086

$1,056

$1,026

$996

1/8

$558

$543

$528

$513

$498

Front Cover

Covers Page 1X

(Call for frequency discounts)

Page 1X

Material Requirements

(Call for frequency discounts)

OBC

$4,500

Front Page Main Banner

$4,750

IFC

$4,350

Front Page Button (per unit)

$2,000

IBC

$4,100

inserts (Supplied)

resource directory Min. 12 issues

ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 11”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL

Single Unit (4.325” x 2”)

$1,725 / year

Double Unit (4.325” x 3”)

$2,025 / year

Triple Unit (4.325” x 4”)

$2,525 / year

Visit us at www.dmn.ca | tel: 905-201-6600

2016 Media Kit - Marketing Group

www.canadiantelematics.com | A Lloydmedia, Inc Publication

The Insurance Issue • Are Canadians ready for UBI? • Mobile’s role in UBI • How Big Data is changing the face of auto insurance R IE EM UE PR ISS

• Special report: The connected car

The newest addition to the Lloydmedia Inc. line-up of B2B publications, Canadian Telematics magazine, launching soon, will be your guide to the world of telematics in Canada. Published four times a year and mailed to a qualified subscription base, the engaging editorial that covers all aspects of telematics from insurance to fleet management, safety to health care, heavy equipment to agriculture promises to fill a real gap in the Canadian publishing landscape. Our writers are experts in their fields and will keep readers up to date with the technology, legislation and real-world uses of this interdisciplinary field encompassing telecommunications, vehicular technologies, road transportation, road safety, electrical engineering and computer science.

Editorial contact Sarah O'Connor Editor 905-201-6600 x227 sarah@canadiantelematics.com

Canadian Telematics magazine is published quarterly

Readership • • • • • • • • • • • • • • • • • • • •

Insurance companies - consumer/business/enterprise GIS software providers/developers GPS fleet tracking software developers Heavy Equipment/mining equipment operators Rail car fleet managers Sea vessel and container management systems Construction companies and their providers Oil & Gas exploration and refining Aviation sector Medical sector Government - municipal, provincial, federal Operations managers, Directors, VPs Logistics team members Claims adjusters Risk managers ILS - Insurance Linked Securities Weather networks Energy & Utilities Fleet managers, IT managers Automotive manufacturers

2016 editorial Schedule Issue Number

Issue Focus

special Report

Issue 1

The Insurance Issue

The connected car

issue 2

The fleet management issue

Using telematics for environmental complice, monitoring and enforcement

issue 3

The Safety issue

Data safety – protecting the connected vehicle

Issue 4

The Heavy Equipment Issue

M2M

Visit us at www.canadiantelematics.com | tel: 905-201-6600

Canadian Telematics magazine

advertising Sizes

Advertising rates and Material requirements To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223 mark@canadiantelematics.com

Full Page Maximum visual impact, strong reader involvement. 8.375” x 10.875” + 0.125” bleed

1/2 Island Dominates the page, less competition for attention. 4.75” x 7.25”

1/2 Horizontal Room for strong copy and graphics, high energy impact. 7.25” x 4.75”

1/2 Vertical Room for strong copy and graphics, high energy impact. 3.625” x 9.5”

1/4 Square Guaranteed editorial proximity, high value. 3.625” x 4.75”

1/4 Horizontal Excellent value, repetition potential, practical. 7.25” x 2.375”

1/4 Vertical Excellent value, repetition potential, practical. 2.3” x 7.5”

Vendor Classified Year-long exposure, maximum value. 3.5” x 1.5”

advertising Rates Rates (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size

Ad Size Double Page

1X Call for details

Full

$2,895

1/2

$1,495

1/4

$795

Vendor Classifieds Min. 4 issues Classified Ads 3.5” x 1.5”

$1,395/ year

Vendor Classified Covers

Call for details

Ad Size

Outside Back Cover (OBC)

$3,825

Inside Front Cover (IFC)

$3,725

Inside Back Cover (IBC)

$3,695

inserts (Supplied) ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 10”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL

Reserve a full year of advertising—that’s 4 consecutive issues—at an unbeatable rate and you’ll not only give your company great exposure to your best prospects.

The Key Details

The Vendor Classified section appears in each issue of Canadian Telematics magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.

Options

Each 3.5” x 1” ad runs across two columns of space. You may change your ad material at any time at no charge.

Rates

As low as $185 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.

Visit us at www.canadiantelematics.com | tel: 905-201-6600

2016 Media Kit

Marketing Group

Lloydmedia provides all our readers, and worldwide audiences, with unique and exclusive Canadian coverage of the latest breaking news, developing trends, industry insights, product announcements, event coverage and informed commentary which helps them keep ahead of the rapidly changing world of marketing and financial services groups in Canada. Our dedicated websites have full time online news editors who seeks out and deliver specifically Canadian stories to give our growing audience the information they need to stay ahead of their competitors in an increasingly competitive marketplace.

www.dmn.ca

www.contactmanagement.ca

www.canadiantelematics.com

Financial Services Group

www.paymentsbusiness.ca

In addition to daily updates, we deliver in depth articles from the print edition of the magazines, as well as providing a full digital version of each edition of the magazine to extend the reach of all print advertising into the online universe at no additional cost. With readers you want to reach, online visitors you need to pitch, our websites get your message in front of industry players across all sectors of the market, an excellent opportunity to support any print campaigns with online exposure. You can drive our valuable readers to your website, where you can track their viewing, capture their information, provide unique offers, pitch your services, and leverage your brand, and increase response from your investment.

4 2 3

Rates Ad Type www.canadianequipmentfinance.com

www.canadiantreasurer.com

www.financialoperations.ca

For exciting advertising opportunities on any of our websites please contact:

Size

Location

Cost per month

1 Leaderboard 413px(W) x 75px(H)

Top of home page & all secondary pages

$1,000

2 Tower

100px(W) x 550px(H)

Right hand side of home page

$750

3 Banner

550px(W) x 100px(H)

Middle of home page within articles

$750

4 Button

126px(W) x 158px(H) Home page

$500

For editorial call: Steve Lloyd President 905-201-6600 x225 steve@dmn.ca

Sarah O'Connor Editor 905-201-6600 x227 sarah@dmn.ca

To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223 mark@dmn.ca

Media Kit - Events & Sponsorship

Breakfast briefing

Call us for rates and to learn more about how to leverage opportunities

Share ideas and meet potential customers over breakfast. Sponsor a Breakfast Briefing and show your guests why your company has risen above the rest. Access to our data base of high-level industry executives means you are assured of a room full of people who want to hear what you have to say.

For editorial call: Steve Lloyd President 905-201-6600 x225 steve@dmn.ca

The process is easy - you choose the date and the topic and we take care of the rest. We’ll advertise your event in print, online and through email campaigns. We’ll secure the venue and manage the entire registration process.

Sarah O'Connor Editor 905-201-6600 x227 sarah@dmn.ca

The session is broken down into a presentation component during which representatives from your organization will speak to your chosen topic. The floor will then be open to questions from the crowd. You may also have a table for any marketing collateral you wish you bring.

To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223 mark@dmn.ca

Following the Breakfast Briefing we’re happy to post links to your presentation on our websites. We’ll also provide you with the names of everyone who attended.

Editorial roundtable Sponsor an industry roundtable and reinforce your status as an industry thought leader. Readers see how your expertise separates you from competitors. You’ll get business leads and strong, profitable long term relationships.

OUR ROLE We have the power and contacts to bring together the best minds in the industry for a candid, in-depth discussion on critical trends, issues and technologies. We help pick the topics that mean the most to your business strategy. We lead the discussion and publish the results as an in-depth, high-readership, high-value article, with photos of the participants, details of the roundtable sponsor, and more.

EXECUTIVE ROUNDTABLE

// 16

THE PARTICIPANTS

// 17 5 Ways Location Intelligence Improves Marketing Success

The Power of Place

// 24

eXecUTiVe rOUnDTaBLe

nTs The parTicipa

YOUR ROLE As exclusive sponsor you get to build new relationships with a hand-picked group of senior executives from the industry. You get to help shape the scope of the discussion. This event can take place right in your boardroom (or a neutral location if you prefer) and is led by our editorial team with your input and participation. You get credible marketing material and promotional exposure to boost marketing and sales.

EXECUTIVE ROUNDTABLE

lot to say about how you’re going to react in or analyst tells us. We know you’ve been to your buyer behaviour. We do a lot of work our site before, you’ve opened our e-mail with companies around how do you tease before, you’ve bought from us, or you’ve that information out and make use of it? navigated certain categories. With us we In today’s big data environment, there’s a have 27 different categories of products so marketing baby to my dad doesn’t make sense massive amount of information available, 1. ADDRESS VERIFICATION – having an accurate but how do you make sense of that and use right now. But at the same time, if we’ve database is detrimental to running effective location effectively?” seen someone who has navigated babies and marketing campaigns. Since 85% of data contains At TCP Integrated Marketing, Aris mom stuff, etcetera, creating relevance in Gouvis is using location intelligence on their knowing where they’ve come from on the site a location component it is vital that address data not-for-profit side “where we take a client’s and where they’ve come from on a mobile is always current. By using high quality cleansing database, we’ll profi le it, and if there are device or other things really can create a tools, you can improve your prospecting database dollars we might even model it. But with just personalized and relevant behaviour. Th at’s quality by as much as 25% and ensure that you are a simple profi le, we’ll fi nd the over-indexing something that we really focus on. truly focused on the right location. clusters, and from there we’ll go back and “In addition to that, we are very well Diana Simpson Ryan Prior Trevor Newell Aris Gouvis Allison Fraser John Fisher Robert Burko 2. ENRICH WITH LOCATION INFORMATION – Once target high potentials in their mailbox. We’ve connected to the social graph so a lot of our National Flyer Media Manager at Co-founder and Principal at Flyer Distribution CEO of DMTI President of you have accurate addressing data, your ability had great success doing that. Where clients members, which you can be a member of Distribution Loblaw, working President of Shop. TCP Integrated and Analytics Spatial. For the Elite Email.com, to add location information such demographic, keep on coming back and saying it’s working, Shop.ca, have linked their Facebook, Twitter, Manager for on the more mass ca, Canada’s largest Marketing, a with Home Depot last 20 years, DMTI Canada’s leading we’re going to keep on doing that until it stops LinkedIn, and other social graph elements Loblaw in charge media programs boutique full-service store as of now responsible for all of has been providing email marketing psychographic and property details to each prospect working.” to it. We use some of that information to of distributing working side by side with over 15 million the company’s mass agency in Toronto. location-based company . Elite has allows you segment your customers into groups “Location intelligence to us is going back, create relevance so location of did you come with Diana Simpson. flyers right across products. They Aris wears the hat targeted products: services for sales, also just launched based on desired variables such as age, gender, profi ling existing databases where they have from Facebook and if so, what ad did you the country for 23 have just celebrated of a principal and flyers, specialty marketing, and a suite of mobile family size, income and more. Such information habits and patterns. It’s the birds of a feather come from? Or did you come from Facebook banners. their one year a new business pieces and direct other applications. marketing tools. equips marketers with the ability to customize flock together analogy, they still do, and we’ll because a friend of yours shared a product or anniversary. development guy. mail. campaigns based on targeted goals. track them right back down to a physical wrote a review, those types of things? We’re 3. PROSPECTING NEW CUSTOMERS – identify address. We try to put something in their using a lot of that intelligence to be where mailbox and we’ve had great success doing you’ve come from, where you’ve been on our new prospects you may be missing in your current that.” site as well as what device you’re on to be local network of existing customers. This will allow you to for us.” said Robert Burko, President of Elite Email. grow your business by expanding your market share The evolution of location intelligence In Ryan Prior’s world, it’s very mass“They’re all interested in the same thing, but and targeting new clients you were missing. Using location data for marketing campaigns focused. As Media Manager at Loblaw, Ryan they’ll have different conversion points. One 4. CHARACTERIZE – by adding additional attributes is not new, but some of the LI technology works in a very broadcast-focused world of the strategies we have for clients is that we such as dwelling type and usage you can further available – and how marketers use it - is. where everything is trying to blast out to as always tell them it’s about the right message tailor your marketing campaigns and easily refine “We do a lot of work with people’s existing many people as possible. at the right place at the right time. Those are your programs to ensure that you are targeting the databases,” said Fisher. “Customers may the three ingredients to success across e-mail day,“The challenge we have with that is we at the end of the have different banners in different regions have 10 or 12 million records so one of the because, marketing and mobile marketing. We use a right person with the right message associated to demonstrate ROI management to their internal fi rst things we do is map out where all the and a different message for each region. So lot of analytics to tell the full story. First we’re back where they live. For example, if you are marketing they’ve got to go And, to Steve’s the programs. existing customers are. Then using profi les of howI do we target that specific area when going to build the customerget a comprehensive new windows or doors, wouldn’t it be great to money to fund and and I think we’re playing, we’re talking about broadcast media and those customers, we understand how they’re role psychographic profi le. What do they think, the of eliminate anyone living in a condo or apartment? point, part this, is showing are running to clustering. stuff like that? It becomes a bit of a challenge what are their buying habits, what have they think the agencies increasingly 5. IMPROVE OPERATIONAL EFFICIENCIES AND “Traditionally people have used standard because the business is so complicated. done before, what e-mails aremeasurem they opening, ent is becoming ent that but measurem REDUCE COSTS – cross-reference and integrate boundaries, census boundaries, and postal We need to get a specific message to the and what are they clicking? Then we try tois more data, because important. There and supplier partners, right target in the right location so we’re multiple databases for better understanding of boundaries, but those develop purpose figure out using geographic reports where are clients both point scares for people to always and are not necessarily granular enough or looking for new opportunities to customers and creation of new programs. Remove they located. How can we make thisent message it easier And, our job measurem makes what’s not there. narrow that target. It becomes especially and specifi c enough for the clusters that people more relevant? How can out we make sure they incorrect and duplicate address records and wrong degree. what’s of truth, to a are looking at. So we’ve been evolving the arbitrators important when we’re talking about things get that message at the moment eliminate additional marketing costs. is to bethey I think where we are the people technologies that will dynamically create like opening new locations where we’re little flowery, but can convert for the client?That We sounds take allathose not is the emperor pointing out when boundaries and then do analysis based on trying to target a specific location. In a mass inputs, and if get the rightwho message, Courtesy DMTI Spatial bereally shouldit’s do that. to We have the ability media environment, this can be difficult great. If we get it at the right time, it’s really clothes. given channel. BY AMY BOSTOCK any more wearing have way changed, we just to do, especially since we don’t want to be right then “We deal with all kinds of data to try to ow that 85 per cent of data can be directly hasn’t roleplace, That Tom Peters great. But if we’re not in the , and we have more Filler more challenges competing against ourselves.” we often fail. The location data, part of ithave actually target ourLarry customer the best way possible,” related to location, the use of location partners we the of advisory, One Tener said Diana Simpson, tal role is still Allison Fraser is in charge of Flyer ends up being important because we need National Flyer the advanced intelligence can help give legs Colin to direct than our fundamen A partner with tools. But, Stephen Shaw in Customer name ‘data scientist’ helping.” As V.P.into Boiremailing pieces Filler Group, different is the Distribution and Analytics with Home Depot. hat-trickdation, so to training, Richard Distribution Manager for Loblaw. “It can be areaall and integrate new technologies at three things. We need the Boire how Strategy Filler, So Chief Larry recommen As CVM analytics says at so we Emma Warrillow Solutions withthe call to action. Location l term ‘data miner’? leverages She tends to think of location intelligence as adding insight. And, speak in order to close the conversation so has also changed, a challengeLarry because in many respects, even Analytics, intelligence is helping title,” the old, traditiona Data A partner The audience Tim Trussell Officer at kenna, Deloitte , his role it’s just a fancy mean after report without Chief DiGGer at e in Marketing I wonder whether linking data sourcesreport with a geography. around what does it really analytics company that ends up being a big partpartner of it.” at Boire Filler Group. though there’s location information that we is building direct marketers to get toon know their customers in his experienc “Well, or audience the data science A member of the 200-pers focus a helping his hear broader challenge when I s is the Insight Group, Group, is primarily use, there isCRM have this Marketing that it’s a much saywe “‘Location intelligence’ could be various? To change behaviour “Complementary to what you’re saying, an emotional aspect to fladvanced yers that analytics could before and allowing them that Boire Filler a way they never says Trussell, “because thinking, that’s really the d “I would Solution Specialist marketing potential clients Just e DiG, a company I’m clients understan to analyze something his knowledg go back 10 years, Richard Boire data trying to create Store They think that if we to customize services who they talk to and what messages and have. company, s, think of it as relevance. We’re If you to (economic, psychographic, value to the business. role being described, s thempoints is Managers today. Group at SAS, ability to use and capabilitie that it has any helps companie what their data We needed to calldemographic, only way mining being the the a has been helping etcetera), click rate doesn’t tell you anything, the right relevance in the right location,” of data just put out as manytofllead yers as possibledesigning as far they use. Th isStephen’s Executive Roundtable discussion role is most even sales, and not calling you. data miner, data their were Tim Trussell is to either build if you the for analytics. Today, bring clarity to saying. then to use tools reporting on the companies use alltheir connected been my clients explained Trevor Newell, Co-founder and on the need around the store as throught possible the customers brought together LI, creative and marketing them clients analytic data is to geography to provide It only does something manipulate data, and always guide educate analyst lead for to data, that That’s executing anything. do n believe reports. customer it doesn’t These data that click rate?” the need, they that of Shop.ca. “Intelligence their informatio the c information. location-specifi analytics solve a President for usd for will come. My job is tojourney. try to rein everybody industry leaders talk about how the “power of adoption it model or do analytical understan Canada. In this ontothe d how do I change methodologies - using data to of what to do with understand what analytics can understan of data mining is to help in making of Much but most are unsure layers give location is about being relevant, and relevant in and say look, thisofishis ourtime intelligence.put the power place” fits into of thecustomer rapidly changing marketing in the advanced dataus a deeper understanding notion of what their an asset, role he talks to generating reports, Online for the is saying about Tom Peters, a partner the that they have. neighbourhoods. be, as I said, just But, better decisions Th at’s what I’m looking for.” doesn’t think that ent outside of the not just what device I’m on,vast but also Th is is where is wespent need with to go. These are data-driventoinsight ecosystem and managem how, by thinking at amounts of data problem. It could customers about building a model. of people looking His sure at Deloitte Analytics data has customers. DiG area doing analysis, making is a new generation over 30 years. of I’ve come from. We’re creating clients, decisions using For John Fisher, CEO of DMTI Spatial, where a user this our boundaries, and these are the cost into the hands box, marketers strategy. can boost kenna their campaign ROI. creating a list, and a whole unstructured data, of taking business the landscape. Through d camps of does a lot of work understan role is more on they fall into the big has changed the data location intelligence isprocess what he does. experience where we’re trying this to make efficiencies. We review the data on all our But before we could getsolutions into the nittydatathe you are using data.” to define them, text analytics and, marketing decision makers. He says they still to the insight that and you with both databases , as we are trying changed. their analytics/technical what they people are exposed “Webut really locationthe is tied to abelieve that experience relevant to the amount of desktop, banners periodically andshould tweak our patterns gritty of how location intelligence works for with a “Data Scientists you do some discovery l skills,” says medium as SAS evolves agency data, industry, traditiona our the for collect and analytics to their view you said Fisher. of all one side with amarketers, be doing with customer to almost all information,” the amount of phone, and the amount of This is great where necessary.” we focus fi rst had defi ne what “place” on to are a diverse mix this is only can provide. practice around gies and tools to and insight. help clients improve they one forgets that new methodolo driveyou how range on this to improve ent for within their is dangerous if tion and the modelling it’s “Where live and where work has a tablet as well as what the behaviour analysis to link “We’ve got a data reallyand diverse of clients,” meant for eachmanagem of our panellists Peters, “with new ation of complex needyou degree Big Data, looking they but their marketing “You do the interpreta ion and communic of data and that B2C g is a new term, overall business should be leveraging to them. support visualizat channel or source at leveraging both B2B and tell. Storytellin data available and customer then you story processes have AUGUST 2013 AUGUST 2013 ❱ DMN.CA DMN.CA ❰ other consumer results. it to solve business data to information.” been doing. Those this appliances, g the dots.” clients. experience what we’ve always speed and agility ons are not connectin my job is I’m problems. changed is the Most organizati visualization, and about not changed. What’s what’s changed s Technology “I know, for me, are asking for results.” adapting unstructured data given companie people,” says Emma at which our clients in technolog y have Deloitte is time educating Advancements The only thing s when it comes spending more all with the analytical example of how Insight Group. Peters cites an still persist today. increased capabilitie DiGGer at Data to era of agile results. more tools and back then in 1988, Warrilow, Chief bent. data. According fact that we need paradigm or new “proof their need for fast and the call new to that from we in to this in most things hasn’t really to getting the to embrace is, today, you’re clients now on “Everybody’s bought be that we were n behind data use “We work with I do think we have data. It used to really good at small there. Tener, the motivatio social media, where analytics, we need of how you get The idea is to get that they needed or process of involving small a people structure concept”. pull of approach the We’ll the has convince I and data changed, nor new tools. But that you’re either trying to the Big Data stuff. clear problem a the capabilities the value architect data first, forget to us with a very and go through “It’s the tools and you’ve got,” the business people, it, or they came data into the lab I want to build organizations are do more with what things in the amount of their to ensure that response, and so building to actually scientist, helps processes to discover need to increase thinking for a response rates. think that’s a downside. series of analytical to increase my high level of critical before. We’re trying he says, “but I actually but I think technolog y has obtaining this a predictive model approach, or that wouldn’t have seen the data was going data that they is great, clear idea what problem. Yet, this of techniques. it and The technolog y given business People had a very using all manner the person using has not changed.” says we need analytics, think about to find patterns ahead of where about a problem helping our clients advanced too far way of thinking to do. Now, everybody is much more about helping Officer at kenna e. And, “Really what we’re Chief Strategy my job ent to build intelligenc Stephen Shaw, has.” icaldiscussions so I find now that for the sake of feels that today’s it’s in their is creating an environm into these philosoph d that analyzing in both roles and ons can “Rich and I get has spent time the customer, whether people to understan for insight to anti-money Filler. “ Many organizati whether it’s about and architects) strive to give them nothing. says ,” fraud (value going I’m is time, is than about it’s all the segmentation, marketers analyzing and, more about my job as simple as value workforce or whether Successfu l customers want what’s changed benefit from things “I know, for me, understand what says Emma this type of work same process applies. laundering, the what they want. educating people,” the discussion have never done they time if promote real anticipate more their to the especially that, how of concept spending to assess Insight Group. ions really need small scale proofs It changes the talked earlier about DiGGer at Data is now “So, when Rich on a larger scale. before. Organizat we need Warrillow, Chief then align software By Amy BoSToCk he’s right - Big Data in to the fact that about how to execute and big data” to term needs and g Filler Group they’re short and long issue hasn’t changed, “what is analytics “Everybody’s bought partner at Boire Many are purchasin be that we were about data, but companies conversation from to Richard Boire, basis.” to those needs. data. It used to consciousness and technolog y raising people’s himself), although to do advance to be, and this on an ongoing analytics, we need that they needed thing. We need that allows them “how can I deploy (and a data scientist Solution roles, the roles convince people ‘I level fantastic software a member of the fixated on the wrong they view these either trying to An introduction customers and than 4.4 million is clear problem – beautiful executive For Tim Trussell, tly. have changed how evangelists around to us with a very of data scientists that by 2015 more a analytics and create continue to be, changed significan initiatives. it, or they came Gartner found at SAS, the idea of the marketer fact that they don’t I want to build Specialist Group In a way, it to support big data themselves haven’t That’s the real job realize after the response, and so s. the reports only to what they need. our, roles changed? had a very need to increase by Boire jobs will be required required to use is more g programs or campaign “How has my, or elitist. for example.. People hire the experts definition. I think Roundtable, sponsored the data advance way. So, Now, I think what’s changed such a narrow have budget to - not creating advertisin predictive model,’ This Executive roles of are not ready for still think that the data to do. “I don’t agree with really hasn’t changed. confused too often will examine the there’s so much tely, big agencies and in many cases those gets what they wanted s that now it idea Because find I software optimal especialy it. Unfortuna so at s, because clear companie Filler Group, and Often companie that it got formed the publicity around is how do you train architect in arriving Trussell, a member ‘we need analytics’, media, a lot of the to be analytics anyways. the big question people to everybody says scientist and value will discuss it’s not,” says Tim all these great in terms of social data brands and products with things that don’t yet require Industry experts data out there more about helping all this social media at SAS. “And so of new to analytics, are organized around how do we use that my job is much analytical solutions. analysis that will the big leap.” Specialist Group sake of analyzing and explore some of the Solution need pragmatic publicity is around customers? That’s analyzing for the decisions? unique definition of these two areas V.P. Analysis that tools. They really thinking about understand that the “marriage” come up with a data to make better arrive at analytical ,” says Colin Tener, bang for the buck. scientists had to occasion-t ype these two areas a statistician and days, when we them nothing. “It’s so true, absolutely Marketing. “But, the give them the biggest because it’s not is going to give down to the old the details of how even mean? the myths and at CVM “It really comes that seemed elitist, does analytics they’ll address DMN.ca ❰ trying to make “First of all, what Customer Solutions n data and were solutions. Finally, and there are think has changed. roles when it comes it’s not an analyst.” had raw transactio scientists I don’t about these two a different definition the critical thinking, role of the data just generating Everybody has misconceptions , assess the facts The approach, or who are out there sense out of it. the right questions company’s data. transaction data Our job is to ask thousands of people to managing your implementation to take that raw help them with that one is using represents the help an objective way, and in ul information ent meaningf roles or and measurem and make defining the to data science october 2013 and rigorous testing Now and then: when it comes use data change, that existed major challenge which customers october 2013 and same challenges As the ways in these scientists Yet, data of what data mining. so has the perception But according do within a company. value architects

In this roundtable discussion, sponsored by DMTI Spatial, learn how leading edge marketers are embracing location technologies to drive an increase in campaign ROI

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