DM Magazine's Smartmail Marketing Expert Guide

2017 Canada Post Smartmail Marketing™ Expert Partner Guide

Your source for expert advice and support in data-driven direct marketing

Produced by Direct Marketing Magazine

Introducing Postal Code Targeting: an entirely new way to target and reach new customers Exclusively from Canada Post Connect with prospects in a whole new way. Now you can identify only those postal codes that match the profile of your ideal customers, then reach them with direct mail. Target using Canada Post audience insights, your own customer data, or combine them both for more refined targeting. You can even suppress existing customers within your selected postal codes, to keep your resources focused on acquisition.

Transform your acquisition marketing strategy with this powerful new solution from Canada Post Smartmail Marketing . canadapost.ca/pctargeting TM

™

Trademarks of Canada Post Corporation

Smartmail Marketing™ Expert Partner Guide

Welcome Marketers know direct mail is an integral part of their most compelling campaigns. In an increasingly digital landscape, physical mail puts the brand right in the customer’s hands. It cuts through the digital clutter. It makes contact – a real and meaningful connection. People can touch it, read it, remember it or keep it. Its physical nature makes an impression.

Canada Post Smartmail Marketing™ brings together the power of physical experience, audience data and cross-media connectivity to make marketing more relevant and engaging, inspiring more action from consumers and driving more value for marketers.

The combination of physicality, data, and connectivity is a proven blend that will make your marketing mix more relevant and more engaging. And this is something our Expert Partners can help you achieve.

In 2017, the introduction of Postal Code Targeting added a new solution to our suite of products that will help your marketing dollars go further. Targeting at the postal code enables a new level of effectiveness when acquiring new customers. You can leverage postal code data to reach prospects who share the attributes of your best customers, layer geographic and demographic insights for optimal targeting, and maximize your acquisition dollars by only targeting new audiences and removing existing customers from your mailing.

Through our Expert Partner Program, Canada Post works with many companies such as mail service providers and printers who help develop and create direct mail campaigns for our customers.

We have 35 Expert Partners across the country – providing everything from campaign design and formatting to mail preparation and sorting – and each one is a potential asset to you.

Working with one of our Partners gives you access to expertise that can help you develop and execute your campaign. They can take care of the details for you, from start to finish, optimizing consumer attention, emotional engagement and brand recall.

Serge Pitre Vice-president, Sales

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Smartmail Marketing™ Expert Partner Guide

Company index

Produced by

Company

City Prov Pg Atlantic & Quebec

Advocate Printing & Publishing Co Ltd. Pictou NS Groupe TAQ Ville de Québec QC Harling Direct Montreal QC Kopel St Hubert QC Solisco Scott QC Taylor Printing Group Inc. Fredericton NB

PRESIDENT Steve Lloyd - steve@dmn.ca

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Capital Region

Advertising Sales Mark Henry - mark@dmn.ca

Gilmore Docu-link International Inc. Ottawa ON Lowe-Martin Ottawa ON

DESIGN / PRODUCTION Jennifer O’Neill - jennifer@dmn.ca

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Southern & Western Ontario LLOYDMEDIA INC. HEAD OFFICE / PRODUCTION:

Cober KeyContact

Kitchener ON London ON

302-137 Main Street North

Avant Imaging & Integrated Media (AIIM) Aurora ON Cover-All Scarborough ON DATA Communications Management Brampton ON Data Direct Mississauga ON directworx Stoney Creek ON Innovative Response Marketing Mississauga ON Lithocolor Brampton ON Marketing Kitchen Markham ON Prime Data Aurora ON St. Joseph Communications - Print Group Toronto ON TC Transcontinental Markham ON Torpedo Marketing Inc. Vaughan ON Troi Mailing Services Inc. Toronto ON

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Toronto & Area Markham ON L3P 1Y2 Phone: 905.201.6600 Fax: 905.201.6601 Toll-free: 800.668.1838 home@dmn.ca www.dmn.ca

Sponsored by

Find out more about how to get started with Smartmail Marketing by contacting one of the Smartmail Marketing Expert Partners in this directory or by calling the Canada Post Commercial Service Network at 1-866-757-5480.

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Western Canada Burke Group of Companies Edmonton AB DataCore Mail Management Ltd. Vancouver BC Dycom Direct Mail Service Winnipeg MB Hemlock Harling Distribution Inc. Richmond BC IDRS - Data Print Mail Delta BC Mail-O-Matic Services Ltd. Burnaby BC One To One Mailing Inc. Edmonton AB Orange Door Direct Calgary AB Printworks Edmonton AB Prolific Group, The Winnipeg MB Tech Web Direct Richmond BC DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Atlantic & Quebec Advocate Printing & Publishing Co. Ltd. Company Overview Advocate Printing has a rich history in Atlantic Canada.

For much of that time we have been serving our clients with innovation, service, and transformation. But most importantly, for over 100 years now, we’ve never lost sight of our roots or our greater purpose — to be an active supporter of our communities.

Today, Advocate is Atlantic Canada’s largest independent printer, with the capability to help its clients from concept to creation; and from printing to distribution.

A fundamental need for business in Atlantic Canada - build the right solutions with people who care about your success.

Advocate builds relationships based on trust to go the extra mile, making our customers look great, delivering their communications across the country and around the world.

Advocate Printing is a full service print communication company.

With four print facilities throughout Atlantic Canada we like to say, ‘if you can dream it up, we can make it happen’. Along with both heat-set and cold-set web printing, we offer small, medium and large format offset sheet-fed printing, digital printing, design services, photography, videography, digital asset management, finishing services, distribution, fulfillment, plus wide format signage.

From business cards to magazines, brochures to flyers, from concept to creation “we do that”.

CONTACT INFORMATION Shane Sponagle

Vice President, Sales

Advocate Printing & Publishing Co. Ltd. 181 Brown’s Point Road Pictou, NS B0K 1H0 P: 902-485-1990 E: shanesponagle@advocateprinting.com W: www.advocateprinting.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Atlantic Marketing™ & QuebecExpert Partner Guide Groupe TAQ Company Overview Since 1979, Groupe TAQ is specialized in customized solutions in subcontracting and postal preparation. We take care of your production at a competitive cost so you can optimize the development of your business and the marketing of your products. The quality of our services and the diversity of our offer have made the Groupe TAQ’s reputation.

Turnkey or à la carte, we offer all the services for the preparation and processing of your local and international mailings.

Recognized as a Canada Post Smartmail Marketing Expert Partner, Groupe TAQ offers you a unique expertise and the best rates.

From the creation of your documents to their dispatch, to the preparation of your mailings and the development of your distribution strategies, our specialists in postal solutions will advise you at all stages of your project. Our project managers are knowledgeable, experienced and fully familiar with all of Canada Post’s requirements. Whether it’s a fundraising campaign, a direct mail, a communication to your clientele or other, they will help you make the best choices according to your needs.

Supported by a multidisciplinary team and modern and reliable equipment, we have a large production capacity. Whether for small or large volumes, for shipments to Canada, the United States or anywhere in the world, we are known for delivering on time and at competitive prices.

Our services in Postal Solutions are at the origin of the creation of Groupe TAQ 37 years ago. Doing business with us means benefiting from a quality of service and a unique expertise that we have proudly built over time.

CONTACT INFORMATION Luc Paris

Business Development Director

Groupe TAQ 515 rue Michel-Fragasso Ville de Québec, QC G2E 5K6 P: 418-871-4912 ext. 233 E: lparis@groupetaq.com W: www.groupetaq.com DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Atlantic & Quebec Harling Direct Company Overview Harling Marketing is a marketing support services company specializing in direct mail, third party fulfillment logistics, inventory management, database management, consumer loyalty programs, sales rep distribution, kit assembly, contest management, and Internet services. We provide services to our clients in both official languages, with postal distribution and fulfillment services from facilities across Canada (Montreal, Toronto and Vancouver). This flexibility is rapidly making Harling an optimal choice for customers with a National scope.

With over 50 years of experience providing postal distribution and third party fulfillment logistics, Harling offers a solid and stable solution as a proactive partner to our clients.

Mailings / Lettershop • Variable data printing • Laser imaging & personalization • Camera match technology for personalized documents • Personalized Mail (addressed admail) and Neighbourhood Mail (unaddressed admail) • Ink jet addressing • Labeling • Scanning • Folding & tabbing • Mechanical insertion of small to oversized material • Polybagging • Canadian, USA and International mailings, including parcels • Sequential number verification • Fugitive & permanent gluing • Mail presort & delivery to post office Data Management • File conversions • Merge/purge • Duplication elimination • Name parsing • Data entry and data file management • Canadian & USA presort processing • Capturing of information • Detailed reporting • Management of consumer CONTACT INFORMATION participation/rebate programs Jean Reason • Secure FTP sites Director, Customer Service • Postal sorts Harling Direct • NCOA (National change of 18103 route Transcanadienne address) Montreal, QC • Segmentation H9J 3Z4 • Upper & lowercase conversion P: 514-695-1430 • Barcode generation T: 1-800-281-2394

E: jean@harlingdirect.com W: www.harlingdirect.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Atlantic Marketing™ & QuebecExpert Partner Guide Kopel Company Overview KOPEL is a one-stop shop for all your integrated personalized postal communications projects.

Today’s customers are increasingly well informed, and they expect to get the right offer at the right time. That’s why it’s so important to team up with an effective ally that can take charge of every step of your relationship marketing projects, from personalization to printing and mailing.

Experiencing the KOPEL difference also means taking advantage of our unparalleled expertise, for the most advanced and effective solutions to efficiently meet your campaign objectives, on time and on budget.

KOPEL is: THE ONLY QUEBEC COMPANY SPECIALIZED IN RELATIONSHIP MARKETING, WITH UNPARALLELED DATA PROCESSING AND VARIABLE PROGRAMMING EXPERTISE.

E XPE R I E NC E T H E KO P E L D I FFE R E N CE Data processing and confidentiality • Analysis reports • Merge/purge • Uppercase/lowercase/accents • And more Various personalization options • Texts and images • Laser (black and colour) • Inkjet Preparation for mailing • Knowledge of and compliance with Canada Post standards • Special manual assembly • Printing, cutting, die-cutting, folding, stuffing • Cards • Bagging

CONTACT INFORMATION Josée Ruest

Senior business development representative

Kopel 3360 2ieme rue St-Hubert, QC J3Y 8Y7 P: 514-398-9595 ext. 253 E: info_web@kopel.ca W: https://www.kopel.ca/ DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Atlantic & Quebec Solisco Company Overview Printers since 1991, Solisco has become one of Canada’s biggest printers.

At Solisco, we believe in the power of beautiful, relevant and intelligent print.

From content strategy to highdefinition printing of upscale magazines, catalogues, and promotional flyers, our team of 400 experts help you make your marketing initiatives stand out from the crowd. So whether you’re printing a brochure or preparing a mass mailing, Solisco is the business partner you need.

For the past 25 years, our state-ofthe-art equipment and efficient technology have been helping clients make their mark.

Solisco’s recent partnership with a Toronto printer has provided access to more equipment and increased its logistics and printing capacity to offer clients greater flexibility.

Your Printing Partner Solisco offer a complete range of services from prepress procedures to web and sheet-fed printing, including project management, prototype and test development, colour management, and quality control. Solisco is a G7 Master Qualified printer, this qualification guarantees that printing equipment is calibrated and stabilized to provide superb colour consistency and superior quality printing results.

Your Mailing & Logistic Partner We have targeted mailing tools/solutions to help you reach customers and maximize ROI. W help you find your target customers based on audience criteria with the highest potential.

Your Content & Design Partner Maison 1608 by Solisco is a creative marketing & communications firm with a focus on brand strategy and content creation. We combine inspiration and elegance for made-to-measure content and a one-of-a-kind brand image that activates engagement and boosts client profiles.

Solx is an adaptable augmented reality application powered

by Solisco. It provides a fluid connection between print and digital media. Download SolX to your smartphone to access and enhance content and create an amazing digital experience using image recognition. SolX was developed to improve the way readers interact with content.

Augmented reality brings paper CONTACT INFORMATION to life in ways you never imaged Patrick Periard were possible.SolX also features Vice president Sales inbound marketing capabilities Solisco that can collect and analyze user 120, 10e rue and consumption data, so you can Scott, QC use it to communicate and analyze G0S 3G0 consumer profiles.

P: 418-387-8908 T: 1-800-463-4188

E: patrick.periard@solisco.com W: www.solisco.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Atlantic Marketing™ & QuebecExpert Partner Guide Taylor Printing Group Inc. Company Overview Since our inception in April 2005, Taylor Printing Group has strived to become the foremost print service provider of Atlantic Canada but we are so much more than that. We sell tangible solutions that help you get noticed because print is an experience. It engages all five senses in a way that non-tactile mediums of communication cannot. You can touch, hear, smell, see and even taste print.

We push the boundaries by combining knowledgeable staff and excellent service.

We continue to challenge the conventional rules of printing by investing in new technologies and equipment, expanding our service offerings and leveraging evolving market trends. We offer you, the customer the best “Taylored” solution and our expertise to redefine your brand and boost loyalty.

We Produce: • Trade show booths, banners and stands • Interior & exterior signs, mail inserts • Flyers, brochures, folders, reports • Short-run packaging, newsletters • Travel, tourism & promotional materials • Journals and product labels …Just to name a few With full digital, wide-format, press, mailing and fulfillment departments we can offer a complete beginning to end communications package.

CONTACT INFORMATION Kevin Johnston VP Strategy and Marketing

Taylor Printing Group Inc. 225A Alison Blvd Fredericton, NB E3C 2S5 P: 506-454-6200 T: 1-888-268-1777 E: kevin.johnston@tpgi.ca W: www.tpgi.ca DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Capital Region Docu-link International Inc. Company Overview Since 1988, Ottawa Ontario based Docu-link International has been providing direct marketing, statement production and elections content production services to customers across Canada and the United States.

Known for its innovative and consultative approach, Doculink International combines a very powerful (24 x 7) variable printing capability and an equally powerful letter shop service with industry leading electronic content delivery solutions.

Docu-link International’s service offering is based on the following service functions.

• Variable data printing (b/w or colour) based on cutsheet or roll fed production.

• Lettershop services including inline inkjetting and live stamping services.

• Electronic Content delivery (SecurED) services for statement, investor communications and marketing communications.

• Email Marketing Services.

• Technology Development Services • Supply Chain services • Strategic Marketing Services.

• Creative Design and Creative Production Services.

Docu-link International’s service offering appeals to financial service organizations (for investor communications and marketing), Not For Profits (for acquisition and retention programs), Membership based organizations (for member communications, renewals and acquisitions), Utility organizations (for statement production and marketing communications and Colleges/Universities for student acquisition and retention communications.

CONTACT INFORMATION Richard Weedmark Executive Vice President

Docu-link International Inc. 120 Herzberg Road Kanata, ON K2K 3B7 P: 613-599-6065 T: 1-800-795-6661 E: weedmark@gilmore.ca W: www.gilmoredoculink.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Marketing™ Expert Partner Guide Capital Region Lowe-Martin Company Overview Lowe-Martin helps our customers succeed by improving the quality of their communications and reducing their overall cost of doing business.

We provide printing, mailing, distribution, and ecommerce services to business, notfor-profit, government, and international customers.

Mailing Services: We have incorporated the latest in data processing, digital imaging, and finishing technologies to offer fullservice, single-source, direct mail capabilities. For all classes of US and Canadian mail, we execute direct mail programs in a secure environment, compliant with PIPEDA. We offer innovative finishing services: self-mailer production, tipping, folding, gluing, read-andwrite, and video matching applications.

Commercial Print: Our award-winning offset printing capabilities feature advanced multi-colour presses, 300 lpi hybrid screening, G7 colour management, UV printing capabilities, advanced workflow software, and in-house bindery.

We handle any type of printing project, from long-run publications to single-item print on demand orders. Our products may be as small as postage stamps or as large as outdoor display banners. We mail millions of letters, postcards, self-mailers, and publications each year. Our secure facilities are ideal for sensitive material.

Lowe-Martin offers carbonneutral printing. In 2016, LoweMartin received the Gold award as the Most Environmentally Progressive Printer in Canada at the Canadian Printing Awards.

Digital Print: The digital line of business features five-colour digital printing for compelling marketing documents, monochrome laser printers for variable mailing applications, a data team, and production processes for complex, personalized document creation.

Large Format: Our large format devices produce eye-catching signage and point-of-purchase displays that deliver results.

Our roll-to-roll and flatbed equipment print directly to various substrates for indoor and outdoor applications. Our digital diecutting, complex finishing, and kitting services allow for even more creativity with your signage.

Warehousing and Logistics: We engage in full-service warehousing operations, specializing in literature and related products for our customers. The logistics group performs complex CONTACT INFORMATION assemblies, scheduled distributions, Mike Imeson and on-demand pick/pack operations VP, Sales for an international client base.

E-Business Solutions: Our ecommerce solutions feature customized online ordering systems that provide end-to-end management of warehoused, printon-demand, personalized print and electronic documents.

Lowe-Martin 400 Hunt Club Road Ottawa, ON K1V 1C1 P: 613-741-0962 T: 1-866-521-9871

E: Mike.Imeson@LMGroup.com W: www.LMGroup.com

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Southern & Western Ontario Cober Company Overview Since 1916, Cober has consistently developed strong partnerships with their clients and earned the recognition as a leader in the print industry.

With over 100 years of experience in the industry, Cober has expanded their offerings and expertise to provide print on demand, mailing, digital/ marketing, warehousing and fulfillment solutions.

Cober specializes in assisting customers in client acquisition and retention / employee and client engagement. This occurs through a use of: • Direct Mail • Canada Post Smartmail Marketing™ • Postal Code Targeting • Warehousing, Kitting & Fulfillment • Complete Mail Services Canada Post Expert Partner • Print on Demand online solutions • Marketing Portals • E Commerce Solutions • Publication Printing • Commercial Printing • Signage and Wide Format Print • Business Cards / Stationery Print • Integrated Marketing Strategy • Graphic Design • Website Strategy & Development • Social Media • Photography

CONTACT INFORMATION Gord Saray

Director of Sales

Cober 1351 Strasburg Road Kitchener, ON N2R 1H2 P: 519-745-7136 ext 239 T: 1-800-263-7136 E: gord.saray@cobersolutions.com W: cobersolutions.com/

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Marketing™ Expert Partner Guide Southern & Western Ontario KeyContact Company Overview KeyContact is located in London Ontario. With over 45 years of industry experience producing professional and exceptional work, KeyContact is uniquely qualified in its ability to provide hands on assistance for any and all of your direct marketing needs.

With an overriding philosophy of servicing the unique needs of each of our clients, KeyContact encompasses a broad range of capabilities and is a Canada Post Expert Partner.

KeyContact services include, Data Management, Multiple fullservice printers and print capabilities.

We have a full service Lettershop including intelligence and camera matching abilities. We also have a UV Inkjet printer.

We do Facility Management including Mailroom Processing.

We are a Full Service Fulfilment House and offer Web management of inventory.

We also house a Contact Call Centre servicing all of our clients in London, Canada, the US and internationally.

CONTACT INFORMATION Ken Fischer President

KeyContact 555 Admiral Drive London, ON N5V4L6 P: 519-452-3000 T: 1-800-632-3568 E: ken@keycontact.com W: www.KeyContact.com DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide  

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Toronto & Area Avant Imaging & Integrated Media (AIIM)

aiim•DIRECT MAIL - Integrated with our continuous inkjet, digital or offset printing facilities, our customers gain greater ownership and accountability for their direct mail programs while improving time to market.

Company Overview Avant Imaging & Integrated Media (AIIM) is a full service, integrated marketing solution provider. We pride ourselves on innovation, continuous improvement and providing quality solutions to many leading Canadian blue-chip organizations.

AIIM is a leading edge full service commercial print and mail provider that helps you maximize your return on marketing investments. Unmatched quality, depth of service and speedy turnarounds gives us an edge over the competition.

aiim•WIDE FORMAT - AIIM can provide you with multiple types of formats for every situation. Indoor (POS/POP, posters, floor graphics, etc.), Outdoor (Window clings, retail signage, real estate, LED displays) and Conference materials (Booths, banners, podiums, etc.). aiim•PRINT - Print management services include lithography from 1 to 10 colours, digital colour, digital black and white, prepress, bindery and finishing services. aiim•VICI MAP - Utilize geo-mapping in a whole new way. Add completely variable maps to your direct mail campaigns to drive business to local branches, sales offices or merchant partners.

Leveraging technology such as PURLS & QR Codes for cross media integration and further campaign analytics. aiim•ON DEMAND - Build a highly cost-effective print strategy using aiim•ON DEMAND, AIIM’s webdriven print-on-demand solution CONTACT INFORMATION backed by the powerful aiim•CONNX Mark Phillips online print management catalogue.

General Manager aiim•FULFILLMENT - Printing is the first step; warehousing the print and delivering it when and how you need it is just as important.

Avant Imaging & Integrated Media (AIIM) 205 Industrial Parkway North Aurora, ON L4G 4C4 P: 416-798-7110 T: 1-877-841-2446 E: help@aiim.com W: www.aiim.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Toronto Marketing™ & Area Expert Partner Guide Cover-All Company Overview Customers have trusted Cover-All for data processing & mailing requirements for over 50 years, inducting more than 2 billion pieces of mail into the postal systems on both sides of the border. As one of the first service bureaus to be licensed to LCP sort mail back in the 80’s to one of the first organizations to employ colour variable digital, our clients appreciate that Cover-All understands the importance that personalized, relevant & impactful mail communications plays in the relationship with their customers.

Cover-All provides basic Data, Laser, Lettershop functions with additional specialty finishing expertise and a history working with data that can result in cost savings and/or unique solutions - the result is often a case of the whole being greater than the sum of the parts.

For a client that requires a total solution we can help from A to Z handling much of the coordination, from your concept and artwork to the finished mailed product. As a Canada Post Smartmail Marketing EXPERT Partner you know Cover-All has been vetted and validated as a trusted partner to Canada Post Corporation to deliver exceptional value.

Where a client has more technically focused requirements we can provide an equipment or process listing, along with a full review of our ISO certified Quality Assurance program, ISO certified Information Security Management System and a summary of the internal procedures from data, through to a finished piece out the door and onto the truck from our main 100,000 + square foot facility conveniently located just outside of downtown Toronto.

A pioneer in specialty bindery, introducing the Magic Mailer concept to the mailing industry in the late 80’s where a selfmailer can be created in a single pass, we’ve developed specialty packages that include tipped-on samples, glued, special folding and even peel and reveal or mechanical pieces made from paper. By adding that physical aspect we can take our clients programs to another level to further CONTACT INFORMATION enhance the notability of a mail piece by creating attention grabbing John Leonard V.P. Sales & Marketing and memorable mail programs for our customers. Finally we can help Cover-All with capturing responses via online 1170 Birchmount Road applications as well.

Scarborough, ON M1P 5E3

From simple to complex, we help clients with Data, Physicality and Connectivity.

P: 416-752-8100 E: jleonard@cover-all.ca W: www.cover-all.ca

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Toronto & Area Data Communications Management Company Overview DCM offers enterprise solutions to clients who have complex communication and data management needs. By simplifying their most complex problems, we ensure our clients build better relationships with their customers.

Our Expertise End-to-end marketing and business communications across all direct channels.

Breadth and Depth We’ve been in business since 1959 and now serve leading brands across North America. We are ISO 9001:2008-certified.

Listing of service offerings: • Commercial Print • Digital Print • Wide / Large Format Print • Technology-Driven Suite of Applications • Direct Marketing • Direct Mail • Event Tickets • Labels & Label Identification Systems • Forms • Point of Sale Rolls & Lottery Rolls • Kitting & Fulfilment • Warehousing & Outsourced Execution

Our Markets Retail, financial services, healthcare, energy, government, not-for-profit, lottery & gaming.

Scale and Capacity Seven major production centres across North America support thousands of campaigns and programs each year.

Stability We’re publicly traded on the TSX under ‘DCM’.

CONTACT INFORMATION Data Communications Management 9195 Torbram Road Brampton, ON L6S 6H2 P: 905-791-3151 E: info@datacm.com W: www.datacm.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Toronto Marketing™ & Area Expert Partner Guide Data Direct Company Overview At Data Direct we are committed to serving you our trusted client. Offering best in class direct marketing end to end solutions and advice that is unique and custom as each of your businesses are. With all the necessary direct marketing tools at our disposal including the newest Canada Post product in over fifty years Postal Code Targeting. As well with our newest arsenal directing data back to you through research and analytics including indexed, archived and searchable scanning.

In all seriousness you do not know what you do not know and as a marketer you really should know or want to know. With Data Direct we can help you know and can close the loop with Directing Data back to you.

Call Debbie Major at 905 564 0150 extension 108 for more information or email debbie@datadirect.ca and find out how to make your marketing dollars go further and working for you and your company.

Data Direct - your Customer Service Bureau serving you great marketing and fulfillment ideas since 1994!

CONTACT INFORMATION Debbie Major

President

Data Direct 1-2001 Drew Road Mississauga, ON L5S 1S4 P: 905-564-0150 ext 108 E: debbie@datadirect.ca W: http://www.datadirect.ca DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide  

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Toronto & Area directworx Company Overview directworx is a collaborative company with over 20 years experience in the Direct Mail industry, and proud member of Canada Post Smartmail Marketing Expert Partner program. We provide exceptional attention to detail and quality service every step of the way.

Our services include targeting and strategic planning, data processing, design, programming, offset, inkjet, and digital print, lettershop, fulfillment (including physical and eGift cards), web and software development, and analytics. We take care of everything, so you can focus on your business.

CONTACT INFORMATION Layne Gobeil Director, Product & Business Development

directworx Upper - 590 South Service Rd Stoney Creek, ON L8E 2W1 P: 905-525-9706 T: 1-800-559-7364 E: layne@directworx.ca W: www.directworx.ca

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Toronto Marketing™ & Area Expert Partner Guide Innovative Response Marketing Company Overview Innovative is a full service direct marketing agency who performs our work at exceptionally high levels of quality and service. We position ourselves as more of a “partner” than a supplier and that subtle shift in approach makes a huge difference on a daily and long term basis. We focus on our client’s goals and objectives and customize our solutions based on their needs - not ours. As a result, our efforts have saved our clients thousands of dollars in print, production and postage costs.

However, we’re more than a great price. We produce higher than average response and ROI rates and we work very closely with our clients to ensure each project provides the best possible results. Contact us today to find out how we can help you achieve exceptional programs with exceptional results!

Services provided include: Print: Short-run/variable/digital, sheet-fed/offset, web, large format, plastic and specialty printing.

Data: Full data services including N.C.O.A., address scrubbing, merge/purge, mail pre-sorts, variable prepping and custom work.

Mailing: Full production functions including folding, inserting (including mechanical, manual and intelligent inserting/namematching), mail sortation, clip-sealing, polybagging. We offer full mailing services to Canadian, US & International destinations.

Fulfillment: Inventory warehousing & management, full inventory control, pick & pack programs, large POP or roll out distributions, manual assembly and kitting, custom work, returns management, packaging and heavily discounted shipping rates.

Other: Mailing List Brokerage, Premiums & Incentives (branded products, SWAG), Street & Event teams, unique products and programs.

CONTACT INFORMATION Mark Stephens President

Innovative Response Marketing 5 - 4020 A Sladview Crescent Mississauga, ON L5L 6B1 P: 905-826-1411 ext. 111 E: mstephens@innovativeresponse.ca W: www.innovativeresponse.ca DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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HOW HYPERLOCAL MARKETING WITH POSTAL CODES CAN LIFT YOUR ACQUISITION RETURNS

It’s estimated the average person is exposed to hundreds of ads and thousands of brands each day – but only 12 ads make an impression.

That reality means marketers have a tough time being heard, let alone acquiring new customers.

Hyperlocal marketing increases your odds of breaking through. It’s a technique that works by targeting small, geographically centered communities, giving marketers the power to tailor messages to resonate with prospects’ immediate and compelling interests.

You can find out what those interests are by using postal codes with data overlays to create a detailed picture of who lives or works at particular addresses. You can also segment hyperlocal prospect groups by income, education, age, ethnicity, buying patterns, car ownership and much more.

Taking it hyperlocal When you go hyperlocal for acquisition, whether through digital or direct mail, three targeting considerations should be top of mind: Where do your existing customers live? What is the profile of your high-value customers?

Where can you find prospects who mirror your best existing customers?

Hyperlocal targeting can lead to those answers.

Start with postal codes.

What’s hidden in a postal code?

Every postal code is broken in two parts.

The first three characters cover about 9,000 addresses. Those characters reveal where in Canada the address is located, whether the location is rural or urban, and the larger section of a city or town it’s in. This is the level that digital postal code targeting, like Google’s, pinpoints.

The second part of the postal code also includes three characters. They narrow the area down to an average of just 20 addresses. They identify whether the address is a business, house or apartment building. In urban centres, they

reveal the block and even the side of the street the address is on. This is the level of targeting precision available with Canada Post’s Postal Code Targeting.

Acquisition marketing’s gold standard? Targeted, repeat exposure The ideal acquisition campaign delivers high value, long-term customers. Once identified, it may take several exposures to convert these ideal prospects to customers. And that engagement is likely to require touch points across different marketing channels.

Repetition builds credibility and trust; the more often people see a message, the more inclined they are to believe and remember it. The marketer’s takeaway? You’ll probably get better return on investment by sending the same message three times to 10,000 people, rather than sending it once to 30,000 prospects.

Increase visibility with integration Acquisition campaigns can lift their reach and impact by combining physical and digital.

Encourage action by blending physical with location-based digital targeting from companies like Google and Bing, that serve your business on search, mobile and display platforms, and through location extensions.

When using a direct mail acquisition solution like Canada Post’s Postal Code Targeting, suppress your existing customers’ addresses from the mailing. Not only does this save you from spending money on customers you already have, you aren’t sending them irrelevant messages that damage their relationship with your business.

In the end, hyperlocal marketing makes it easier to attract consumer attention with relevant messages. Eliminating the scattershot acquisition approach and suppressing existing customers provides more bang for the marketing budget.

One of the most effective ways to find new customers is through the mail.

Reach all Canadians with a mailing address, backed by a wealth of customer data that allows you to tailor your marketing to your best audience.

MAIL HELPS YOU REACH YOUR CUSTOMERS. There’s an effective direct mail solution for any marketing objective.

ONE TO MANY

ONE TO FEW

ONE TO ONE

Canada Post Neighbourhood Mail™

Postal Code Targeting

Canada Post Personalized Mail™

Target by postal walk

Target by postal code

Target by individual

Each postal walk contains an average of 500 addresses for effective targeting by neighbourhood.

Each postal code contains an average of 20 addresses for more exact targeting based on more extensive data.

Speak to a single customer by name to create greater loyalty and drive better results and engagement.

• Reach broadly by targeting every home, apartment and business in a select neighbourhood

• Leverage postal code data to reach prospects who share the attributes of your best customers

• Target customers who match your preferred geographic profile • Deploy easy and quick-to-market campaigns

• Apply geographic, demographic and lifestyle insights to select postal codes • Maximize acquisition dollars by only targeting new audiences while suppressing existing customers

• Deliver personalized marketing messages • Deepen connections with existing customers • Maximize customer loyalty initiatives

Learn more about Postal Code Targeting and the complete suite of Smartmail MarketingTM solutions from Canada Post.

Call us today at 1-866-282-8053 or visit canadapost.ca/pctargeting TM

Trademarks of Canada Post Corporation

Toronto & Area Lithocolor Company Overview As a graphics solutions company, we are well aware of where we stand on the project ladder — right before the finish line. So, it’s on us to really understand and know the marketing and communications industry, to ensure your product is going to have an impact on your audience.

We’re fully versed in strategy and tactics and are especially adept in the areas where you need us most; safeguarding your brand and delivering on time. Because of this, some of the world’s most successful companies rely on us to be the last leg on their production team.

The investment in people, environmental policies, neversay-no service and industry awards for quality aren’t exactly run-of-the-mill, either.

Welcome to Lithocolor.

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Creative Studio: Our in-house creative studio will develop, create and deliver custom design work suited for each marketing channel.

Lithography: Two 40” six colour Mitsubishi presses are well equipped to handle your longest and shortest runs, with in-line coating and high resolution screening.

Digital Print: Through our advanced HP Indigo system, we’re able to produce high quality digital printing on sheet sizes, from 12x18 to 20x29.

Unique Finishing: An array of finishing capabilities: UV Coating, Scodix, Cutting, Folding, Stitching, PMC Diecutting, Tipping, Plastic Card Punching/imprinting, Gluing, D-taping, Drilling, Wire-O Binding and the list goes on…

Lettershop Services: Whether it’s a simple Name and Address Bar (NAB) or a complex variable campaign (document composition), our data & production department is there to walk you through it.

Webkey-in-Print : These devices have the appearance of a traditional mailer but feature a USB webkey that pops out for insertion into your USB drive. When inserted, the device takes users to your web page – and it’s all traceable!

Virtual Reality: Slim-Shades – Lithocolor’s Custom Branded VR Goggles Turn your iPhone or Android into an interactive experience with SlimShades. Open an app or video, slide in your mobile device, hold the goggles in CONTACT INFORMATION front of your eyes and enjoy VR in your Sebastian Gonzalez own hands.

New Business Development Augmented Reality: & Sales Manager Changing the Way, We Interact.

Lithocolor With a smartphone in hand, AR gives 2000 Clark Blvd us the power to bring digital content Brampton, ON to life in the real world.

L6T 4M7 Email Marketing: P: 905-794-0052 ext. 235 Taking your vision and guiding it C: 647-919-1926 through initial strategy, design, coding, and deployment, keeping E: s.gonzalez@lithoclr.com W: www.lithoclr.com CASL in mind is of most importance”

DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Toronto Marketing™ & Area Expert Partner Guide Marketing Kitchen Company Overview Providing Ridiculously Great Direct Mail and Fulfillment Services As a Canada Post Expert Partner, we are committed to helping Marketers get the most out of their direct mail.

We specialize in all things direct mail. In addition to these core direct mail production services, we pride ourselves on our customer service, quality control and project management skills that our tenured team bring to every job.

Our highly experienced, dedicated team help clients acquire and retain customers/ donors by bringing a fresh approach to their direct mail campaigns. We add value with our in-depth understanding of Canada Post requirements, print production expertise and savvy direct mail creativity.

LETTERSHOP SERVICES • machine inserting • folding, trimming, perfing and die-scoring • inkjetting (black, blue, red) • tabbing/labeling • card tipping • polybag • neighbourhood mail • critical document processing • PCT experts • recall notifications

Our culture thrives on innovation and problem solving, meeting the customer’s needs and going beyond is our primary focus.

Clients can’t get enough of our passion, knowledge, flexibility (or our banana bread).

DATA PROCESSING • address standardization • NCOA • merge purge • postal sortation • unaddressed (neighbourhood) targeting • customized programming

“Every customer contact influences whether or not they’ll be back.

We have to be great every time” Audrey Jamieson, President

DIGITAL LASER PRINTING • laser set up/variable composition • variable black & white and colour laser • handwriting machine • variable digital 4 colour envelope printing

Fulfillment • pick and pack • product/sample fulfillment • custom kit/POP • gift card and premium fulfillment • hand assembly • incentive courier rates • secure warehousing Print Management Managing all of your print requirements.

Design and Copywriting Services If you need help with Creative, we can put you in touch with experts that specialize in direct mail.

• design, layout • copywriting

CONTACT INFORMATION Audrey Jamieson President

Marketing Kitchen 498 Markland Street Unit 5 Markham, ON L6C 1Z6 P: 905-887-6245 x222 E: audrey@marketingkitchen.ca W: www.marketingkitchen.ca

DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Toronto & Area Prime Data Company Overview We have a technology company approach to producing printed mail production. Unique in Canada Sheet-Fed Inkjet Printer that allows for affordable fullcolour variable printing without shells. It’s a white paper factory.

Our high security facility is designed to meet government standards.

A highly engaged workforce that surpasses 81% of companies surveyed weekly by OfficeVibe in 90 countries. Our crew enjoy working here and our clients seem to share that experience.

High speed full colour variable print is the backbone of our printed mail business.

We have a full-service facility that can accommodate print and mail production for Canada and the US. Our proprietary ResponsivePrint™ platform can print and mail postcards and letters in Canada, US and Europe within hours of online triggers. Use it as a strategy to combat adblockers, unopened email and lagging returns on digital marketing spend in for eCommerce, financial online marketing or fundraising engagement strategies. Here’s where you can spend your next personalized marketing dollar.

We build online order portals and workflow automation that streamlines the production of printed mail and fulfillment.

Despite 20 years of operation, we foster a start-up culture that helps us build lasting relationships while delivering on-time results.

BTW, 99% of jobs dropped on time in the first 6 months of 2017.

We track it.

CONTACT INFORMATION Steve Falk

President

As a member of NAMMU and a Canada Post Smartmail Marketing Expert Partner, we are on the cutting edge of developments.

Prime Data 180 Industrial Parkway North Aurora, ON L4G 4C3 P: 289-802-0584 ext 301 T: 1-888-261-2584 E: sfalk@primedata.ca W: www.primedata.ca

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Toronto Marketing™ & Area Expert Partner Guide St. Joseph Communications Company Overview St. Joseph Communications is Canada’s largest privatelyheld communications and marketing services company.

Founded as a small letterpress operation in 1956, St. Joseph Communications has grown steadily over the years through a combination of innovative thinking, sound management and a strong commitment to our clients’ business goals.

We are the only Canadian communications company that owns proven platforms to assist clients in the creation, management, manufacture and delivery of content in both traditional print and electronic formats.

Comprised of three integrated business platforms, St. Joseph delivers the widest array of interconnected solutions in Print, Content and Media.

In addition to our Content and Media Groups, our Print Group combines sophisticated digital print technologies with traditional print processes enabling our customers to more effectively reach their target audiences.

Our extensive print facilities can meet any challenge. Whether it’s from our 17 acre Toronto Print Campus, our Ottawa Print Centre — or our network of on-demand ePRINTit™ print centres.

SERVICES • Coldset + Heatset Print • Digital + Offset Print • Print-on-demand • Variable Print • Statement + Financial • Bindery & Finishing • Pre-press • Web to Print • Large Format • Fulfillment • Distribution • Traditional & Electronic Warehousing • Managed Services • Value-Added Marketing Bassett Direct The acquisition of Bassett Direct - one of Canada’s most experienced providers of personal, variable and one to one Direct Marketing services, deepened our commitment to producing high-impact, personalized direct marketing campaigns.

SERVICES • Direct Marketing • Design & Creative • Personalized Mail • Colour & Black Laser Imaging • Variable Print CONTACT INFORMATION • MICR Printing • Data Ray D’Antonio Entry/Verification EVP, Sales & Marketing • Data Programming St. Joseph Communications - Print Group & Management 50 MacIntosh Boulevard • Document & Variable Concord, ON Forms Composition L4K 4P3 • Program Automation P: 905-660-3111 & Reporting • Lettershop T: 1-877-660-3111 • Postal Preparation • Production & Project E: ray.dantonio@stjoseph.com W: www.stjoseph.com Management

DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Toronto & Area TC Transcontinental Company Overview TC Transcontinental is your partner in innovative marketing communications – that sell!

Our customers and colleagues call us innovators, thought leaders and trendsetters – and that’s what we’re all about. Our philosophy is to provide our customers with an experience unlike any other – fresh ideas, smart solutions and intelligent advice when it matters most. We will help increase your revenues and provide cost savings with an exclusive suite of web-based tools and the broadest range of printing technologies in the country.

TC Transcontinental is the leading direct mail solutions provider in Canada that can help you attract new customers and build longterm, profitable relationships. Whether your needs are for a simple direct mail piece or a highly engineered self-mailer - high volume or low, variable or static data, “smart” insertion or match mail - we have the experience and expertise to get the job done.

TC Transcontinental’s In-Store Marketing Solutions focus on online tools & custom solutions, design & creative engineering, print production, campaign management, packaging and direct marketing. Our approach is to provide you with the services that best meet your unique requirements. Whether it’s leveraging innovative technologies from our state-of-the-art digital and lithographic print platforms or a complete turnkey solution (creative & 3D structural design, campaign management, store profiling, printing, kitting, warehousing, distribution and online ordering), our in-store marketing team provides an uncompromised level of service. We deliver innovative solutions that will help you differentiate your brand and store experience from that of your competitors.

CONTACT INFORMATION Russ Rawding Director of Sales

TC Transcontinental Direct Marketing | Commercial Printing | In-Store Marketing 275 Wellington Street East Aurora, ON L4G 6J9 P: 905-841-4584 E: russ.rawding@tc.tc W: www.tc.tc

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail Toronto Marketing™ & Area Expert Partner Guide Torpedo Marketing Inc. Company Overview Torpedo Marketing is a full service marketing communications company. We work with companies of all sizes as well as printers, brokers and agencies to develop and execute B2B and B2C campaigns across Canada and the USA.

Torpedo Marketing provides design, data, lettershop, direct mail, email marketing, print, promotional products, bindery and production services, specifically:

We are multi-channel marketing specialists who understand how to develop and execute programs that include traditional and new media for maximum return on your marketing investment.

Print – digital, variable, offset, finishing

The Torpedo team has been developing successful programs for clients since 1989. Our years of experience and industry knowledge are key to producing professional solutions that will help you hit your target. Whether you need to maximize ROI, broaden brand awareness, stay on budget, deliver a high quality message or hit a tight deadline, Torpedo hits the target.

Creative – development of DM concepts & creative Database Management – Canada Post & USPS data processing, NCOA, analytics, custom programming

Email Marketing – email communications, template development, broadcasting Website Design & Development – website and campaign microsite design and development Direct Mail – Full lettershop services – inkjetting, clip sealing, folding, polybagging, tipping, shrink wrapping, inserting, video match Promotional Products – Member of PPPC, all categories of promotional items, visit www.torpedomarketing.ca/promotionalproducts Bindery - clip sealing, folding, polybagging, tipping, shrink wrapping, inserting, trimming Fulfillment & Distribution – pick & pack, hand assembly, shipping, warehouse, secure cage, CONTACT INFORMATION secure facility (camera and pass card protected) Susan Robinson President

Marketing Consultation – marketing consultation services

Torpedo Marketing Inc. 67 Rainbow Creek Drive, Unit #2 Vaughan, ON L4H 0A6 P: 905-795-0930 E: susan@torpedomarketing.ca W: www.torpedomarketing.ca

DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Toronto & Area Troi Mailing Services Inc. Company Overview As Canada Post’s most awarded Smartmail Marketing Expert Partner, Troi Mailing Services is a premium provider of Canadian, US and international print and direct mail services.

There are often many hands in the pot between agents, designers, printers, lettershops, postal services and more. Since 1992, Troi has accumulated a wealth of expertise that ensures fast and easy one-stop solutions.

Our team’s access to exclusive Expert Partner postal reps can also help leverage the best postal rates and services for your mailing.

CANADA POST AWARDS Top Performer for Excellence in New Business Acquisition (Direct Mail) Top Performer for Excellence in Program Participation We can print it. We can mail it.

Troi spells success one letter at a time!

• • • • •

Data Processing Inkjet Addressing Trim & Fold Label & Tab Polybag

• • • • •

Variable Imaging Commercial Printing Laser Printing Mechanical Insertion Manual Assembly

Here’s what our Clients are saying about “Team Troi”...

“Working with Troi has been a very smooth, seamless, and painless process. It has brought value to the marketing programs we offer our customers. Even with more than 3 organizations involved on a single project at times, the timelines and execution have never been compromised.”

“You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.”

“We aren’t a huge office but our representatives are all over Canada hence the delay in getting materials to you. It’s your coordination and patience that helped make the projects successful and easy to get done!”

CONTACT INFORMATION “I would definitely recommend them for small and large businesses. You will deal with people who are friendly, professional, and knowledgeable in the industry.”

Peter Penesis

Head of Projects & Sales

Troi Mailing Services Inc. 16-445 Midwest Road Toronto, ON M1P 4Y9 P: 416-757-5598 T: 1-866-876-4624 E: peter@troimail.com W: www.troimail.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail WesternMarketing™ Canada Expert Partner Guide Burke Group of Companies Company Overview Burke Group of Companies is a multi-platform Communications Solutions Company. Initially, Burke was solely a commercial printer, but recognized that the market was changing; timelines are becoming shorter, and customers want to expand their marketing budget past just traditional print. This is how our “single source solution” philosophy was born. We expanded and developed large format signage, mail, and design divisions, in addition to our original print and warehouse fulfillment services. As one of the few true “one-stop-shops” for graphics and print in Canada, Burke will take you from concept to completion for all of your print and graphics needs. If you choose to partner with Burke, you will not be disappointed!

Burke Group offers a variety of services to simplify and streamline our customers ordering experience. Our goal is to be a single source solution for our customers and to take you from concept to completion for all of your print and graphics needs.

A taste of our services includes: • Commercial Print • Mail Preparation • Print & Digital Graphic Design • Commercial Signage • Large Format Graphics • Fund Development • Copy Editing • Branded Environments

CONTACT INFORMATION Shelbi Burke Marketing Manager

Burke Group of Companies 17407 106 Avenue NW Edmonton, AB T5S 1E7 P: 780-801-3256 E: shelbi.burke@burkegroup.ca W: www.burkegroup.ca DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Western Canada DataCore Mail Management Ltd. Company Overview DataCore is a leading Vancouver mail management services company and Canada Post Smartmail Marketing EXPERT Partner with over 30 years’ experience.

DataCore helps organizations make the best use of direct mail and direct marketing communications to build their businesses and make more meaningful connections with their customers.

DataCore’s team provides end-to-end services for direct mail, billing & critical documents and fulfillment including data processing, database programming, direct mail production, program management, offset printing, variable imaging, secure inventory warehousing and management and fulfillment/ kitting. DataCore also offers strategic marketing communications consulting and creative services.

Strategy, Planning & Creative Services: Campaign and Program Planning & Design, Integrated Cross-Media Campaign Planning, Copywriting, Design, Pre-Press Production, Web Design & Development, Email Marketing, Content Development.

Data Preparation & Management: Database Design & Maintenance, Data Validation, Address Correction & Standardization and Data Hygiene, NCOA, Appending, File Merging, Merge-Purge & Duplicate Elimination, Geodemographics, Laser Imaging Preparation, Data Capture.

Mail Preparation & Delivery: Personalized Mail, Neighbourhood Mail, Postal Code Targeting, Postal Sortation, Folding, Tabbing, Finishing, Machine Inserting, Manual Inserting & Matching, Postage Estimating, Guidance for Canada Post Standards & Procedures, Canada Post Induction.

Kitting & Fulfillment: Point-of-Sale Material, Premiums & Incentives Distribution & Fulfillment, Literature Fulfillment, Collateral & Brochures, Couponing & rebate programs, Digital Information Fulfillment, Dimensional Direct.

Mail, Printing & Bindery: Offset, Digital, Folding, Trimming, Stitching, Tabbing, Diecutting.

Response Management: Response/Order Capture, Inquiry Management, Customer Lookup, Inbound Mail, Inbound Telephone, Inbound Email, Online Forms Management.

Customer Billing & Statement Solutions: Utilities: Financial Services, Government, Medium/Small Business.

Investor Communications: Quarterly & Annual Reports Email Marketing: Transactional CONTACT INFORMATION & Informational, Newsletters, Automated Email Programs, Karly Black Contacts/Subscribers Owner & President Management, Strategy, Design & DataCore Mail Management Ltd. Content Development, Reporting 9040 Shaughnessy Street & Analytics.

Vancouver, BC Direct Marketing Analytics: V6P 6E5 Campaign & Test Effectiveness P: 604-875-8520 & ROI, Customer Lifetime Value, T: 1-844-855-6245 Customer Segmentation, Allowable Cost Per Order/Lead E: karly@datacore-resource.ca W: www.datacore-resource.ca

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail WesternMarketing™ Canada Expert Partner Guide Dycom Direct Mail Company Overview Dycom Direct Mail is a one-stop shop for customers mailing fulfillment needs for over 30 years.

We offer Graphic Design, Digital and Offset Printing, Business and Consumer List and Mail Preparation that yields Canada Post postage reductions.

CONTACT INFORMATION Bob Thiessen

Sales Manager

Dycom Direct Mail 495 Berry Street Winnipeg, MB R3J 1N6 P: 204-786-6245 E: bobt@dycom.com W: www.dycom.com DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Western Canada Hemlock Harling Distribution Inc. Company Overview Dedicated to providing datadriven marketing, postal and distribution services to a wide range of clients, including leading publications, retail, manufacturing, resources, government and not-for-profit organizations.

Hemlock Harling is proud to be part of the elite group of Canada Post Smartmail Expert Partners.

We are well versed in the latest offerings from Canada Post & help our customers find highimpact, cost effective solutions for their mailing campaigns.

Hemlock Harling draws on the extensive experience of our partners - Hemlock Printers in Burnaby and Harling Direct, operating mailing and distribution facilities in Montreal and Toronto. This national reach means we can provide cost and time-effective national solutions for your wider distribution needs.

If you create and distribute direct mail, then Hemlock Harling offers an exciting new window into the future of integrated postal, fulfillment and parcel distribution.

Data Driven Direct Mail - Database marketing leverages your data to segment specific target markets for customer acquisition and retention. Our experts can find new opportunities to grow your business. Our high capacity mailing technology provides accurate, responsive and flexible solutions.

Print: from postcards, to publications; wall graphics to brochures, we actually can do it all.

Warehousing/Fulfillment/Kitting: Our 40,000 square foot dedicated facility, robust systems and professional staff provide fully managed fulfillment, storage and distribution solutions for printed and non-printed promotional material.

Distribution: Whether shipping to Canada, the USA or around the world, we will analyse your distribution data and leverage our rates to provide the most economical and efficient shipping solution for your company.

CONTACT INFORMATION Lorraine Duclos Sr. Account Director

Hemlock Printers Unit 110 11388 No. 5 Rd Richmond BC V7A 4E7 P: 604 279 8484 T: 1-888-275-5475 E: lorraine.duclos@hemlockharling.com W: www.HemlockHarling.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail WesternMarketing™ Canada Expert Partner Guide IDRS - Data Print Mail Company Overview IDRS marries innovative solutions, new technologies and great customer service to provide an all-inclusive direct mail experience. We’ve built our brand on providing full service direct mailing solutions and we’ve built our reputation on the collaborative and ongoing relationships we maintain with our customers.

With over 27 years preparing and depositing mail worldwide and as a Canada Post Smartmail Marketing EXPERT Partner, we hold ourselves to a high level of excellence. We believe in providing quality mailing services that are accurate, relevant and timely.

IDRS provides a variety of industries with timely and accurate data, print and direct mail solutions. We take pride in our in-depth knowledge of the industry and the quality work we produce.

Knowing that clean data is the muscle behind every mail campaign, our goal is to provide data cleansing and targeting services to help our customers stimulate their marketing efforts and elevate their ROI. We print advertising materials on a wide range of substrates including envelopes. In order to meet the demands of our customers’ projects, we continually invest in our lettershop services. We believe maintaining a plethora of relevant, automated lettershop equipment is key to producing quality products and happy customers.

Keeping all these solutions in-house allows us an opportunity to scrutinize each piece and give the final stamp of approval before it leaves our facility.

Here is a snapshot of our DM Solutions.

DATA • Data hygiene • Address validation & correction • National change of address • Duplicate elimination • Postal sortation • Neighbourhood Mail & Postal Code targeting PRINT • Variable imaging • Colour digital printing • Envelope printing • Label printing • UV Coating MAIL • Folding & scoring • Intelligent inserting • High speed polybagging • Inkjet addressing • Labelling / Tabbing

CONTACT INFORMATION Mark Weeks President & CEO

IDRS - Data Print Mail 10159 Nordel Court Delta, BC V4G 1J8 P: 604-951-6855 E: info@idrs.com W: www.idrs.com

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Western Canada Mail-O-Matic Services Ltd. Company Overview Mail-O-Matic, a Canada Post Smartmail Marketing EXPERT Partner, with over 50 years of service specializes in list management, DM Planning, variable imaging & lettershop. Serving NPO’s, financial institutions, municipalities, unions, and companies worldwide. MOM’s 48 employees total 916 years mailing experience. The latest in technological solutions, high speed UV inkjets, laser printers, (one of Canada’s largest groupings under one roof ) and rapid camera match inserters, MOM strives to commit to quality service. This is highlighted by the average longevity of our clients.

MOM’s reliability and dedication to meet and exceed expectations makes us proud to be in this market place doing what we do; Print and Mail.

Canada Post and United States Postal Service consultation and guidance, Mail Piece Design and layout, ROI analysis, Targeting, Strategy, Data Base Management & Hygiene, Segmentation, Address Correction, Address Update, Variable Print; Inkjet and Color Laser, Static Print Solutions , Complete Lettershop service, Camera Match Insertion, Bindery, Barcoding, Tabbing, Tip on gluing.

Mail-O-Matic, a name you can count on for Quality, Reliability, Versatility, and Customer Care.

CONTACT INFORMATION Scott Thomson President

Mail-O-Matic Services Ltd. 7550 Lowland Drive Burnaby, BC V5J 5A4 P: 604-419-8238 T: 1-877-570-6245 E: scottt@mail-o-matic.com W: www.mail-o-matic.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail WesternMarketing™ Canada Expert Partner Guide One To One Mailing Inc. Company Overview 20 years ago there was a need in the Edmonton marketplace for a Mail Service Provider that would work with clients of all sizes.

From a simple mailing for a local Realtor to a complex multi-store mailing across the country, One To One Mailing was able to help.

Over time we added additional services and evolved far beyond our roots. Graphic Design, Digital Printing, Wide Format printing, Gift card production and Online campaigns are just a few.

Today, the majority of our work comes from outside of Alberta from many industries including Automotive, Retail and Not For Profit.

From concept to completion, we offer all the services necessary.

• • • • • • • • •

Campaign Management Graphic Design (In-house) Digital Print and Finishing Variable imaging Camera Matching Intelligent inserting Neighbourhood Mail targeting and Fulfillment Postal Code Targeting and Fulfillment Gift/Loyalty card production Digital Marketing (In-House). Includes Facebook (Facebook Partner), P.u.r.l. campaigns and Landing Pages • Data acquisition services • Winback, Loyalty & Referral programs

CONTACT INFORMATION Dan Matthys

Business Development

One To One Mailing Inc. 4320 81 Ave Edmonton, AB T6B 2M2 P: 780-721-4965 E: dan@onetoonemailing.ca W: www.onetoonemailing.ca DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Western Canada orange door direct

a division of West Canadian Digital Imaging Inc. Company Overview orange door is a creative agency that is an independent division of West Canadian Digital Imaging Inc. 1952.

West Canadian is a locally owned, Alberta based and operated business that continues to be innovative and leading edge in terms of technologies, products and services made available for their customers. orange door has been providing strategic consultation, quality creative design, branding solutions and marketing services since 2000. We have won a Bronze CMA Incite Award for Direct Marketing in 2015 and continue to provide our clients with strategic, innovative and effective direct marketing campaigns. We have always been about measurement and as such our campaigns are designed to not only provide brand awareness but to drive measurable results.

orange door direct is a creative agency that is a fully owned division of West Canadian Digital Imaging Inc. We specialize in direct marketing services that include print, email, digital ads and websites. West Canadian Digital Imaging Inc. is a large printer that is a Canada Post Smartmail Marketing EXPERT Partner. Together we provide the strategy, graphic design, data processing, printing, programming and mail processing services that create innovative, cross-media direct marketing campaigns for our clients. As Canada Post Experts, we can guide our clients in the most effective use of direct mail, the most effective targeting of their best customers and the guidelines and specifications that should be followed.

Additionally, orange door direct provides branding services, whether it’s a new brand, a rebrand or a brand refresh. We work with you to develop a brand that resonates with your target audience, your suppliers and your internal team. From naming, logo development, stationery, marketing materials to website design programming and digital ads, orange door provide innovative creative solutions that drive your business goals. With West Canadian’s print solutions (postcards, brochures, way-finding signage, wall wraps and vehicle wraps) we can provide our clients with a wide range of services CONTACT INFORMATION that ensure their branding is consistent and effective. We are Kathy Levinski Director technology savvy and have used augmented reality for a variety of orange door direct client needs from events to direct 200-1601 9th Ave SE mail. We look forward to helping Calgary, AB T2G 0H4 you reach your customers.

P: 403-209-5747 E: kathy@orangedoordirect.com W: www.orangedoordirect.com

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail WesternMarketing™ Canada Expert Partner Guide Printworks Company Overview Printworks is an independent (family owned) printing company.

We’ve been in business in since 1984 and have an 80,000 sq ft production facility in Edmonton, AB along with sales offices in Calgary, AB and Regina, SK. Our speciality is the printing of retail flyers, direct mail, and point of purchase material for larger volume regional and national marketing campaigns.

We choose to source our paper from local and regional suppliers whenever possible to provide for the lowest carbon footprint. One of our specialties is our ability to produce return envelopes for charitable and lottery applications with virtually any combination of permanent glue, remoistenable glue, and perforations.

Our services include the printing of retail flyers, magazines, and digests on one of our three heatset web presses. We keep a large inventory of paper on our floor ranging from standard newsprint to lightweight coated/uncoated offset to coated card. We have full in-house mail and bindery capability including saddle stitching, inkjetting, inserting, and kitting. Our mailing technicians can cleanse, de-duplicate, and provide NCOA services for virtually any type of supplied database for Personalized Mail or Publications Mail campaigns. We can assist with route planning for any size of Neighbourhood Mail campaign. Our digital print department can produce variable imaged letters or cards or point of purchase material. We have the unique capability to produce fugitive glued or “tip-on” cards that can be applied to previously printed pieces.

Our distribution department ships to destinations within Canada on a daily basis and has extensive experience shipping to the USA. Our prepress department provides digital and hardcopy proofs for approval prior to printing any job and can assist in the creation of print ready files. Storage is available if a “pick and pack” style program is required including the ability to receive material supplied by 3rd parties and offer custom invoicing by location.

CONTACT INFORMATION Kevin Bialobzyski

Business Development

Printworks 3850 98 Street Edmonton, AB T6E 3L2 P: 780-722-6144 E: kevinb@printworksprint.com W: www.printworksprint.com DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Western Canada The Prolific Group Company Overview For over 40 years the Prolific Group has been helping our clients deliver their stories to their clients, improving outcomes through channels that range from traditional print to large format to digital media and everything in between. We’re also proud to be a Canada Post Smartmail Marketing EXPERT Partner since the inception of the program.

The Prolific Group offers such diverse services as, • Full traditional sheet and web press reproduction • A broad range of digital print production, including Variable Data print • Complete Direct Mail capabilities, including expert data services • Strategic campaign navigation • Large format, signage, vehicle wraps & point of purchase • Video production • Application programming and analytics

Our Enterprise specializes in providing a complete range of cross channel communication solutions to medium and large businesses. The main sectors we service include (but are not limited to) Agriculture, Financial, Automotive, Retail, Hospitality and Not For Profit.

We are located in the central North American transportation corridor for optimum delivery reach across the country.

CONTACT INFORMATION Mike Lesyshen

Data Services and Marketing Manager

The Prolific Group 150 Wyatt Rd. Winnipeg, MB R2X 2X6 P: 204-694-2300 T: 1-800-305-6712 E: mikel@prolific.ca W: www.prolific.ca

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

Smartmail WesternMarketing™ Canada Expert Partner Guide Tech Web Direct Company Overview We are a full service direct marketing agency that specializes in facilitating direct mail programs. We can help you organize, plan, create, produce and achieve maximum results for all of your campaigns.

With Tech Web Direct’s extensive direct response industry experience, collaborative team approach and state-of-the-art in house production facility, our one-stop solution will not only save you time and money but also ensure that your message is told the way you want it told!

Whether your organization or business is small or large, you can benefit from our experience, knowledge, and dedication.

Strategic Planning We can look at your data, examine your resources, and help you define what success looks like for donor or customer renewal, upgrade, recovery, and acquisition.

We’ll map out what the costs and revenue targets should be to get you where you want to go. We also offer financial forecasts and budget development for one, two and three year revenue and expense projections.

Creative Services We can design and write your campaign for best results. We have a proven track record of writing and designing for maximum impact.

Printing Services High Volume Full Colour Web, Variable Full Colour Digital and Envelope Jet Press Print Production. We produce a wide range of high quality printed products in house, with fast, modern equipment. If it is on paper we can likely print it!

Data Processing and Variable Data Imaging It all starts with data and we are experts in merging and purging multiple lists, prioritizing data by socio-economic variables and data segmentation. And when a direct mail campaign calls for mass customization we offer variable data imaging with high speed laser (full colour or black and white) and ink jet personalization.

Mailing Services As a Canada Post Smartmail Marketing EXPERT Partner, we’ll work with you to best utilize your postage funds. We send more than 35 million pieces of mail a year and have years of experience in mailing.

Analytics and Results We can assist you in making sound decisions from your data and making accurate revenue projections for the future.

CONTACT INFORMATION Mike Podmore

Sr Account Executive

Tech Web Direct 14133 Burrows Road Richmond, BC V6V 3B4 P: 604-244-7977 T: 1-800-661-8227 E: mpodmore@techwebdirect.ca W: www.techwebdirect.ca

DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

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Smartmail Marketing™ Expert Partner Guide

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DIRECT MARKETING MAGAZINE | Smartmail marketing Expert Partner Guide

A powerful human reaction happens when you combine three important elements.

Canada Post Smartmail MarketingTM uses the physical qualities of direct mail, new data with precise targeting, and seamless connectivity with other channels. It’s a more intelligent approach to direct mail. And when it’s part of your media mix, it drives action.

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