2021 Sea Magazine Media Kit

2021 Media Kit

FOR 112 YEARS

Generate More Leads, Make More Sales

Spending Double the number of Western Millionaires of any other boating publication

M

any of the readers of some of the top national marine publications love boating. In fact, they read about it all the time. Unfortunately they don’t always have the financial means to buy a new boat or any of the new electronics, accessories or equipment that goes with it. That’s why Sea Magazine’s impressive number of Western millionaires should be a factor in your media buying plans...

Average Net Worth

Sea — $4,637,980 Yachting — $3,056,000 PMY — $3,418,000 PassageMaker — $2,400,000 Boating — $1,074,100

Sea reader: Average household income — $309,000

Who is Reading Sea?

Sea readers are upscale, active and involved with boating Sea is an invaluable partner for companies wishing to reach the West’s most influential and affluent consumers.

Sea’s Influence 87.4% took action on a product in Sea 66.2% contacted an advertiser after reading Sea 49.4% visited a boat show to see a product 40.7% purchased a product or service seen in Sea 2.3 readers per copy

Upscale $309,000 average income $4,637,980 average net worth 58.6 average age 28% own a primary or vacation residence on the water Boat Owners 92.4% own a boat 2.8 boats per household 63.5% purchased their boat new Boat Type Owned 72% — cruiser/motoryacht/trawler 28.5% — sportfisher/convertible 48.8% — inflatable Active Boaters 94.3% cruise with their boat 52.3% entertain aboard 48.7% sportfish 47.5 days per year boating

2021 Issues

Issues

Space/New Builds

Ads Clear

Mail Date

Jan/Feb/Mar

12/04/2020

12/23/2020

01/08/2021

April/May

03/05/2021

03/19/2021

04/02/2021

June/July

04/30/2021

05/14/2021

05/25/2021

August

07/09/2021

07/23/2021

08/06/2021

September

08/06/2021

08/20/2021

09/03/2021

Oct/Nov/Dec

09/03/2021

09/17/2021

10/01/2021

SEAMAGAZINE.COM

Why Magazine Brands Work Action More than 62% of print readers take action on magazine ads.

Engagement Ads in magazines engage adults 18-49 more than ads in other media.

Trust Magazines and newspapers are the most trusted media, ranking higher than TV, radio or internet. 46% of Americans trust ads in magazines and newspapers.

Influence Print magazines are number 1 in reaching affluent influential consumers in more categories than other media.

Growth From 2016 to 2019, the magazine audience has grown from 221.9 to 228.7 million.

The Association of Magazine Factbook 2020

Ready to Start Selling?!

Extend your reach • Connect with customers • Grow your business Sales Susanne Diaz California Sales (949) 503-7693 susanne@seamag.com

Daniel Voet California Sales (949) 503-7679 dvoet@goboating.com

Felice Lineberry Pacific NW Sales (949) 503-7692 felice@seamag.com

Jon Sorenson Classifieds (800) 887-1615 jon@goboating.com

Duncan McIntosh Publisher/Editor

Jenny Scroggins Editor (949) 503-7691 seaeditor@goboating.com

Specs AD SIZE Single Page Two Page Spread 1/2 Page Spread 2/3 Page Vertical 1/2 Page Vertical 1/2 Page Horizontal 1/2 Page Island 1/3 Vertical 1/3 Page Horizontal 1/3 Page Square 1/4 Page Vertical 1/4 Page Horizontal 1/6 Page Vertical 1/6 Page Horizontal 1/8 Page

NON-BLEED

BLEED

TRIM

7.875” x 9.75” 17” x 9.75” 17” x 4.75” 5.1875” x 9.75” 3.825” x 9.75” 7.875” x 4.75” 5.1875” x 7.1875” 2.5” x 9.75” 7.875” x 3.125” 5.1875” x 4.75” 3.825” x 4.75” 7.875” x 2.25” 2.5” x 4.75” 5.1875” x 2.25” 3.825” x 2.25”

9.25” x 11.125” 18.25” x 11.125” 18.25” x 5.6875” 6” x 11.125” 4.625” x 11.125” 9.25” x 5.6875” 6” x 8.125” 3.25” x 11.125” 9.25” x 4.125” 6” x 5.6875” N/A* N/A N/A N/A N/A

9” x 10.875” 18” x 10.875” 18” x 5.4375”

Additional Charges: Advertiser-submitted files that are not output ready or do not meet our specifications will incur an additional prep charge of $100 per hour, billable in quarter-hour increments. * N/A - Not Available

PRODUCTION NOTES Allow .375” safety area within TRIM on all 4 sides (no live matter) Ensure that crop marks are offset .125” from bleed

INSERTS: Rates available on request. Printed size of full-page inserts is 9.5” x 11.125”.

This includes .187” for head trim, .313” for foot trim, .125” for bind trim and .125” for face trim. Live matter should be .375” from all trim edges. All inserts must be approved by the publisher prior to deadline.

Electronic Files Preferred for All Ad Materials ELECTRONIC FILES: Electronic files can be submitted on either CD or DVD. High-resolution PDFX-1a is the preferred format, but we will accept EPS (with type outlined) or application files: Quark XPress 6.1, Illustrator 11.0, Photoshop 8.

If sending application files, please be sure to include all supporting links (images, logos, etc.) and fonts (printer & screen). Microsoft Publisher, Word, PowerPoint and Pagemaker are unacceptable formats. All color MUST be built in CMYK mode, not RGB. We will accept a PDF for proofing, but be aware that every monitor renders color differently. Publisher will not be responsible for color if a proof is not provided.

Brand Overview

92659

Cabrillo Way Marina LAHarborBoatShow.com

LB Convention Center Del Mar Fairgrounds FredHall.com

Lido Marina Village NewportBeachBoatShow.com

Fairplex - Pomona LosAngelesBoatShow.com

Spanish Landing Park, East SanDiegoInternationalBoatShow.com

TheLog.com

SeaMagazine.com

PO Box 1337 Newport Beach, CA 92659 duncanmcintoshco.com