2016 Newport Boat Show Brochure

May 12-15, 2016 Lido Marina Village Newport Beach Space Application >

High Quality Prospects with Serious Buying Power There’s no smarter way to reach qualified boat buyers than face to face at the Newport Boat Show.

Where yachts go to change hands Every year, area dealers and builders from around the world send their biggest, most luxurious vessels to the Newport Boat Show, knowing that the show draws a qualified audience of affluent, upscale prospective customers. And every year, potential

buyers from all over the western United States travel to Lido Marina Village to see and compare the biggest, best and most luxurious boats on the coast. The Newport Boat Show is where the bigboat business is done.

5 reasons the Newport Boat Show is your best choice in the West

1

Today’s big-boat and yacht buyers are current or previous owners, and the Newport Boat Show brings in exactly this clientele.

2

Newport Boat Show’s 42-year reputation for having the West’s finest yachts brings customers back year after year.

3

Newport is the perfect geographic area and demographic to draw upscale buyers.

Newport Beach is where old money meets new money; it is and always has been the ultimate setting for a big-boat and yacht show.

Newport Beach is the richest city in the nation.

— PBS, Jan. 2014

Trawlers • Motoryachts • Cruisers Sportfishers • Sailboats • Catamarans Express Cruisers • Tenders Gear & Accessories • Engines • Services • SUP • Dockage • Electric Boats

4

Free and unlimited off-site parking and shuttle service, along with an on-site guest dock, make it easy for show-goers to get to Lido.

5

There’s no limit on the size of bigger vessels – if it can get in the harbor, it can fit in the show.

Over 200 boats on display with an average length of 45’-75.’

Why Now? 1

2 3 4 5 6

Exhibiting at the Newport Boat Show lets your current and prospective customers know that you’re in business and you’re here to stay. Plus, research conducted by the NMMA showed that boat shows remain crucial to consumers’ final decisions to purchase a boat.

More than half of all boat buyers attended a boat show within six months before their purchase.

Two-thirds agreed that attending a boat show actually increased their desire to purchase a boat.

87% agreed that boat shows increase their desire to go boating.

Half said they went to a boat show with no intention of buying a boat, but became interested once on site.

The show email campaign reaches over 55,000 active boaters, the largest database of digital boating subscribers of its kind.

Powerful Show Marketing Targeted marketing, perfected from more than four decades of big-boat boat show experience, brings in the qualified buyers that the Newport Boat Show is famous for.

• Radio reaches a highly targeted demographic able to buy.

• Big newspaper ads in The Wall Street Journal, Los Angeles Times and The Orange County Register spread the word to the largest possible local market.

• Targeted marketing to Southern California’s most influential yacht clubs.

• Boating magazines reach the most avid enthusiasts.

• Special preview section in The Log and Sea Magazine and a larger online presence than any other in the West assure you that the most qualified and most interested boaters will attend.

• Direct mail targeting every water front home in Newport Beach with a dock — inviting them to use the show guest dock.

• Daily show updates via Facebook, including featured boats and activities.

Boat Show Exhibit Rates Order now for the best selection of space. Previous exhibitors are encouraged to submit their space application and appropriate deposit immediately to renew a preferred location. If you did not exhibit at the last Newport Boat Show, simply click on the red button to

complete and submit your application. A 25% space deposit is required to confirm your space and desired location(s). All in-water vessel sizes are subject to size verification in comparison with published data on the Internet.

Space Application > New Boat In-Water Space

Square footage is computed by multiplying the overall length, including overhangs, times the beam, at $4.00 per square foot. Minimum $800 per vessel. Electrical hookup not included with space rental.

Brokerage Vessels

Costs computed at $34.50 per running foot – total gross length as verified by factory specifications listed on the Internet. Length includes all forward and aft protrusions, bow planks, davits, dinghies and pulpits. Minimum $800 per vessel, (single vessel brokerage exhibits subject to a side-tie fee of $300). Electrical hookup not included with space rental.

Official Sponsors:

Booth Space

• Boardwalk space 5' x 10' wide: $875.

• Corner location: $975

• In-water floating booth 10' x 10' (includes canopy, blue carpet & 3' sidewall dividers): $1,350

• In-water floating booth 10' deep x 15' wide — booths #303, 303A, 405, 406, 407, 408 and 409 only (includes canopy and blue carpet): $1,795 • In-water floating booth 10' deep x 20' wide (includes canopy, blue carpet & 3' sidewall dividers): $2,995

Produced by: Duncan McIntosh Co. Inc. 17782 Cowan, Ste C, Irvine CA 92614 (949) 757-5959 newportbeachboatshow.com Email: boatshows@goboating.com

551 547

549

Stan Miller Yachts

757

759

761

763

765

541

543 545

West Coast Yachts

Chuck Hovey Yachts

MAY 12-15, 2016 LIDO MARINA VILLAGE NEWPORT BEACH, CA

55

54

54

54

54

G1-DOCK

54

770

755

539

768 753

762 758

533

747

756

531

728

726

743 741 739

724

737

729

727

725

754 529

752 750 748 746 744

52

527 525 523

740 738

F2 (700) DOCK

53 53

Silver Seas Yachts

747 745

F3 (700) DOCK

749

Crow’s Nest Yachts

730

53 535

760

E (500) DOCK

751

53

537

521

723

519 518 517 722

Hampton Yachts

719

522 520

516 515 511 514 513 512 511 510

Kusler Yachts

720

524

509

717

508 710 708 706 704

Bayport Yachts

718 716 714 712

702

507 506

F1 (700) DOCK

713

711

709

707 705A 705

GUEST DOCK

715

505

703

701

E 504C 504B 504A

50

700 502

Selene

Marine Max

501

12 13 14 15 16 17 18 19 20 OVERHEAD CANOPIES 11 10 9 8 ELKS

3450

3446 – 3440

3432

3424

3420

VIA OPORTO

111 110 109 108 107 106

105 104 103 10

JK3 Yachts Rick Obey Yachts Dennison Yacht Sales

453

553

457

363 365

Heritage Yacht Sales

G2-DOCK 451

50

449

48

46

447

44

445

371

367

361

362

359

360

446

357

358

444

355

356

353

354

351

352

448

Alexander Marine

38

442

441

341

439

432

333 331

432

430

329

431

428

327

426 317

427 425

Mikelson Yachts

504

415

334

229

330

226 227

324 322

223 224

320

221

316

220

217

314 313

222

219

315

South Coast

420

416 413

231

312

218

215

216

213

214

417

411

408

410

412

414

311

310

309

308

302

303

307

306

212

211

210

209

208

407 3

405

406

Duffy

Long Beach Yacht Sales

C

D 403

301

404

304

401 402

26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 21 22 23 24 25 OVERHEAD CANOPIES BOARDWALK BOOTHS 22A

0

3416

3412

3408

3404

3400

LIDO VILLAGE TOWERS 3388

SHUTTLE STOP VIA

2 101

228

332

418 419

336

318

422

421

235 233

424

423

McKinna Yachts

342

338

C (300) DOCK SAILBOAT DOCK

433

335

237

340

339 337

344

Seanet

D (400) DOCK

437 435

434 436

Sun Country

528

230

239

346

343

2

243 241

345

438

232

348

440

4

26

253

350

349 347

530

234

251

443

6

238

G2-DOCK

42

40

248 246 244 242 240

373

B (200) DOCK

552 549

Orange Coast Yachts

455

1

LIDO

203

204

201

202

207

Total Marketing Package

1. Digital Program Directory

Highlighting New and Used Boats and Accessories Exhibiting at This Year’s Show

Back by popular demand, we are producing a digital directory (in partnership with Sea Magazine and The Log Newspaper) spotlighting the new and used boats exhibiting at this year’s show, along with write-ups and information on our accessory and service exhibitors.

2016 PROGRAM DIRECTORY NEWPORT BOAT SHOW DIGITAL PROGRAM

42nd Annual

MAY 12-15, 2016 MAY 14-17, 2015 Lido Marina Village

LIDO MARINA VILLAGE, NEWPORT BEACH, CALIF.

The directory will be sent to over 100,000 boaters approximately one week before the show opens. The Log will also showcase exhibiting vessels in its May 6 Show Preview issue.

MAY PROFILE AND PHOTO DIRECTORY

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We have created a promo sample that you can email to your clients, and will be customized and include your company logo, your photo and contact information.

To take advantage of this powerful sales promotion, please contact your Sea or Log sales rep for more information – or contact Janette Hood at (949) 660-6150, ext. 201; email janette@goboating.com

1 Boat/Product Featured Per Page 1-2 Pages 3-5 Pages 6 or more Pages

$159.00/page $149.00/page $99.00/page

Material Deadline - April 18, 2016

Changes and/or late materials - $25 per occurrence

Program directory exclusive to show exhibitors

43rd Annual Newport Boat Show Sponsorship & Advertising Opportunities Premium Automotive Sponsor

$11,000

• Dryland display and sales area in prime visibility area near show entrance • Sponsorship and signage of the Newport Boat Show Guest Dock • Four additional signage banners in prominent locations throughout the show • Logo on all Newport Boat Show promotional materials and advertising • Logo and sponsorship mention on the home page of the show site and show Facebook page • Use of the Newport Boat Show logo and official sponsorship in your marketing materials • Opportunity to perform surveys at the Newport Boat Show for marketing follow-up purposes • One hundred complimentary Newport Boat Show tickets for VIPs and promotions ____________________________________________________________________________________

Exclusive Show Shuttle Bus Sponsor

$6,500

Newport Boat Show Official WiFi Sponsor

$2,500

• Logo and sponsorship included on all show bus signage • Continuous streaming, supplied video promotion on all of the show buses that are already equipped with video monitors and equipment • Logo inserted on all Newport Boat Show promotional materials and advertising • Logo and sponsorship mentioned on the Newport Boat Show show site and show Facebook page • Use of the Newport Boat Show logo and official bus sponsorship in your marketing materials • Brochure/marketing distribution in the attendee bags • 50 complimentary Newport Boat Show tickets for VIPs and promotions ____________________________________________________________________________________ • Sponsorship and signage in prominent locations throughout the show • Logo inserted on all Newport Boat Show promotional materials and advertising • Logo and sponsorship mention on the Newport Boat Show site and show Facebook page • Use of the Newport Boat Show and official WiFi sponsorship in your marketing materials • Brochure/marketing distribution in the attendee bags • 25 complimentary Newport Boat Show tickets for VIPs and promotions ____________________________________________________________________________________

Banner Signage (applies to all banners outside of your display area)

• $500 per banner for the duration of the show • Show producer will produce your 3’x15’ banner for an additional $100 ____________________________________________________________________________________

Ticket Coupons

• Inclusion of your company’s discount coupon/offer with the purchase of each show admission ticket purchased at the show.

• Targeted Time – minimum two hours/day $150/hour • Full Day Coupons $500/day • Full Show Coupons $975 ____________________________________________________________________________________

Brochure/Marketing Distribution in Attendee Bags (Minimun quantity: 1,000)

$275/M pieces

($275 minimum)