2021 - The Log Media Kit

2021 Media Kit

Advertising Packages for Every Budget

Reach Over 100,000 Print, Online, Digital and e-Newsletter Readers

Reach More Boat Owners — More Often Over 500 Distribution Locations distribution to more than 500 marinas, shipyards, 3 Reliable boating stores, tackle shops, launch ramps, marine dealers,

charter boats and boating clubs every other Friday.

3 Published 26 times per year.

Available at all major Southern California boat shows and 3

fishing events.

Increase Sales and Profits 8 Reasons to Advertise in The Log 1. Targeted Distribution

Available at hundreds of boating and fishing outlets in SoCal every other Friday.

2. Results oriented

Create traffic, move merchandise and establish your brand.

3. Credibility

The Log’s trusted and respected reputation extends to our advertisers and the products and services they sell.

4. Purchasing Power

77% of our readers have incomes of over $60,000/yr. and 28% plan to purchase a boat in the next 12 months.

5. Unique Content

News and content boaters can’t get anywhere else drives readers to The Log print editions and website.

6. Highly Efficient

Every reader’s a prospect, unlike general mass media (radio, TV, cable, daily newspapers) where 95% of those you reach have no interest in boating.

7. FREE Creative/Ad Production

Our experienced art staff will create a professional ad that draws attention and is designed to sell.

8. SoCal’s #1

Largest number of digital edition and e-newsletter subscribers.

What Advertisers Are Saying THE LOG has been my go to publication for over 30 years whether in the past or for my new company. Timely publishing, comprehensive reporting, expanding online presence and a first rate staff are only a few of the reasons why for marine marketing, THE LOG is my place to be.

Scott Lampe, Big Bay Yachts I would like to say thank you for all your professionalism and help! Working with the Log was surprisingly painless. We got it all setup and running in a blink of an eye. The ads are very effective and we get complemented on them frequently.

Thanks and keep up the good work!!!!

Pawel Kozinski, CEO, Kozwel Boatworks, Inc. The Log is Hotel Coral & Marina’s top marketing choice to meet our goal of reaching as many Southern California boaters as possible. Their bi-weekly distribution accomplishes this by doubling our exposure to reach our potential clients.

Plus The Log’s affiliated Harbor & Slips Guides, coupled with the support of the Duncan McIntosh Company’s sister publications and boat shows, reinforce their commitment to support the boating & fishing communities and supply Hotel Coral the vital coverage to US boaters and fisherman traveling into Mexican waters.

Fito Espinosa, Hotel Coral & Marina

Loyal, Devoted DevotedReaders Readers--Active ActiveBoaters Boaters Loyal, The Log Log Reader: Reader: •• 86.7% 86.7% own own aa boat boat •• 77% 77% own own boats boats 21 21 feet feetand andlarger larger •• 40% 40% of of powerboats powerboatsowned ownedare are sportfishing sportfishing or or open open fishing fishing boats boats •• 29% 29% own own aa second second boat boat •• 77% 77% have haveincomes incomesover over$60,000 $60,000per peryear year

Reach Your Customers 24/7 Always accessible, always available

Online Digital Edition

Reach active Southern California boaters 24 hours a day. The editorial resources used to put together the highly read print edition of the bi-weekly boating newspaper produce the same high quality content for thelog.com. Daily updates covering the latest boating news and events, keeping SoCal’s active boaters in the know. The Log offers more advertising opportunities than ever to strategically reach active and upscale boaters.

Get unbeatable exposure — with an Exclusive Digital Newspaper Sponsorship! Your brand will be the first thing over 16,000 subscribers see when they receive The Log’s digital newspaper.

• Continuous content updates

• Content created exclusively for the boating community in Southern California

• Complete calendar of shows and events

• More than 34,000 website page views every month

• Excellent advertiser efficiencies

• Print, website and e-newsletter combo rates available.

Includes: • “Sponsored by” statement on e-mail carrier delivered to digital subscribers

• Logo on digital newspaper wallpaper • Logo, photo and supplied video on page opposite the front cover

Call your Log sales representative to learn more about multi-media ad packages!

y Onl 0 $80 sue is per

Your Ad Here

Ad Packages for Every Budget The Log is more than a newspaper — it’s a multimedia selling machine. Utilizing the newest communication technology in delivering your message to the Southern California boating market.

PRINT EDITION • Distributed every other Friday to our 500 locations • 20,000+ print editions x 2.1 readers = over 42,000 total readers per issue

DIGITAL EDITION • Delivered every other week, before print copies hit the street • Accessible 24/7 from anywhere • Over 16,000 subscribers • Largest number of digital edition and e-newsletter subscribers • Always Free at the log.com

E-NEWSLETTER* • Delivered weekly to over 16,000 susbscribers • Keeps readers updated with the latest marine news • Largest number of digital edition and e-news subscribers

* Customized e-blast available, ask your Log rep for details.

WEBSITE • Local boating news updated daily • Accessible 24/7

2021 Rates and Specifications Southern California - Full Run Display

TABLOID SIZES 1X Full Page $1,845 1/2 Page $1,040 1/4 Page $625 1/8 Page $370

3X $1,765 $1,015 $585 $360

6X $1,625 $965 $545 $345

13X $1,535 $935 $535 $335

26X $1,445 $845 $495 $295

Front Page Ear and Cover Band — These exclusive positions run on the The Log’s front page in four–color.

Specifications:

Ear

Color (per page) Cover Ear (4C) 2” x 1.75” — $495

Cover Band (4C) 10” x 2.875” — $975 Half-Cover Band (4C) 4.875” x 2.875” — $495 Half

Full

$195.

add to the black-and-white earned rate

Sizes and Format: The Log is an 11” x 15” tabloid newspaper in a four-column ­format. Refer to the ad sizes below for more details.

PDF high resolution (266 dpi) with fonts embedded is the preferred file format for all ads. Refer to Mechanical Requirements for more details.

Inserts: • Ten thousand minimum — $110 per thousand *Above price is for machine inserting materials with a lap

Full Page

1/8 Horz.

1/4 Square

1/2 Vert.

1/4 Vert.

1/2 Island

1/8 Vert.

• Add $25 per thousand for hand inserting materials that do not have a conforming lap — call for details • Add $15 per thousand for folding 8 1/2” x 11” single sheets

Ad Size Full Page 1/2 Island 1/2 Horizontal 1/2 Vertical 1/4 Horz.

1/4 Horizontal 1/4 Square 1/4 Vertical Terms: Invoices are rendered and due on the date of publication. When credit has been approved and granted by publisher, 1/8 Horizontal 1/8 Vertical invoices are net 30 days. A 1-1/2% service charge will compounded monthly beginning 31 days from invoice date.

1/2 Horz.

Width

Height

10” 7-1/2” 10” 4-7/8” 10” 4-7/8” 2-3/8” 4-7/8” 2-3/8”

13-1/2” 10” 6-1/2” 13-1/2” 3-1/4” 6-1/2” 13-1/2” 3-1/4” 6-1/2”

2021 Issue Planner JANUARY

FEBRUARY

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Sponsorships Help your business stand out!

Become an official sponsor of one of The Log’s well-read and loved special features:

• Dog Aboard • Cartoon • Log Abroad • Kiss Your Katch Contact your sales rep for more details Space Reservation Deadline Publication Date

Issue Space & Space & Editorial Issue Space & Space & Editorial

Boat shows and Special Issues Material Deadline Boat shows and Date Material Deadline Special Issue

Date

Special Issue

Special Issues

2021 Issue Planner

Deadline

Deadline

Show Issue

Los Angeles Boat (TBD) 1/8 12/30

7/23 7/14

San Diego Sunroad Boat

1/22 1/13 1/8 Make-A-Wish Tuna Challenge 8/6 7/28

Issue (TBD)

(TBD)

Midwinters 2/5 1/27

8/20 8/11

Fred Hall Long Beach Show Preview (TBD) 2/19 2/10 LA Harbor In-Water Boat 9/3 8/25 8/20

2/5

Show Preview (TBD)

Fred Hall Long Beach Show Issue (TBD) 3/5 2/24 2/19 LA Harbor In-Water Boat Show Issue (TBD) 9/17 9/8

Newport In-Water Boat Show Preview (TBD) 4/2

10/1 9/22

Issue (TBD)

4/2

Newport In-Water Boat Show 4/16 4/7 2022 Guide to Pacific Coast Slips 10/15 10/6 10/1

4/30 4/21

10/29 10/20

2021 Guide to SoCal Harbors 5/14 5/5 4/30 Boatyard Guide 11/12 11/3 10/29 San Diego Intl’l Boat Show Preview (TBD) 5/14 Christmas Boat Parades (TBD) 11/26 11/17 San Diego Int’l Boat Show Issue (TBD) 5/28 5/19 5/14

12/10 12/1 Marina Del Rey Issue 6/11 6/2 Los Angeles Boat Show Preview Issue (TBD) 12/24 12/15 12/10 4th of July Issue 6/25 6/16 Los Angeles Boat Show Issue (TBD) 1/7 12/29 Catalina Island Issue 7/9 6/30 Event dates may be changed and are subject to COVID-19 regulations

Get Results!

Advertising Tips

3 3 3 3

Use a time limit for response in your advertisement. Time limits work.

Four-color ads are noted 13 percent more often than two-color ads — and 20 percent more often than black-and-white ads.

Include benefits, not features in your advertising: What is in it for me? Only $499.99 is not as meaningful as saving $500.

Advertising builds traffic, provides incentives for acting now, provides links to websites, coupons and toll-free numbers, which can all directly close the sale.

Advertising keeps them sold. Advertising reinforces good decisions and creates

the best prospects for future sales. It costs less to keep a customer than to find a new one.

Adding color to a black-and-white ad produces higher noting scores.

Twenty percent higher than black-and-white ads.

Have a goal/plan: Yogi Berra once said that if you don’t know where you are going, any road will take you there. Knowing what you want to accomplish may be half the battle in creating good advertising.

3 3

Every day you open your store, keep your shelves stocked, keep your phone

connected, have your staff come to work. Shouldn’t you invite customers in by advertising frequently?

3

The Log is Southern California’s most-read boating and fishing newspaper. With a brandnew issue out every other week, The Log delivers vital content while it’s still news.

Boaters pick up nearly twice as many copies of The Log in two weeks as they do of all the monthly publications combined.

Susanne Diaz California Sales (949) 503-7693 susanne@thelog.com

Daniel Voet California Sales (949) 503-7679 dvoet@goboating.com

Felice Lineberry Pacific NW Sales (949) 503-7692 felice@seamag.com

Jon Sorenson Classifieds (800) 887-1615 jon@goboating.com