June 2017 – Editor & Publisher

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A Section

Features

Departments

AN OPEN NOTEBOOK

mediaXchange 2017

Hearken is developing a tool for pre-publication audience engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 8

CRITICAL THINKING

Annual News Media Alliance conference full of energy and ideas for ‘futures of news’ . . . . . . . . . . . . . . . . . . . . . . . . . p. 30

Should posting fake news and hate speech be considered a criminal act in the U.S.? . . . . . . . . . . . . . . . . . . . . . . p. 15

LEADING THE WAY

Transforming Newspapers

DATA PAGE

Students offer advice on how to rethink print for younger generations . . . . p. 32

Trust in news on social media, mobile-only share of digital audience, which news-focused Facebook pages see the most engagement, a history of newspaper ownership consolidation . . . . . . . . . . . . . . . . . . . . . . . . . . p. 18

New USA Today editor-in-chief, Joanne Lipman, wants to focus on collaboration, innovation . . . . . . . . . . . . . . . . . . . . . . p. 9

THINKING OUTSIDE THE BOX

The Arizona Daily Star finds creative ways to retool newspaper vending boxes . . . . . . . . . . . . . . . . . . . . . . . . p. 10

GOING ‘FULL FRONTAL’

Samantha Bee helps New Jersey newspaper attract new subscribers .p. 11

COMBATING FAKE NEWS

The News Integrity Initiative aims to increase trust in journalism . . . . . . p. 14

Supporting Real News With a new name, CEO, and campaign, the News Media Alliance is ready to steer the newspaper industry into a bright future . . . . . . . . . . . . . . . . . . . p. 38

2017 Pulitzer Prize Winners Pulitzers commence second century of awards . . . . . . . . . . . . . . . . . . . . . . . . p. 44 Cover illustration by Tony O. Champagne

PHOTO OF THE MONTH

PRODUCTION Maintain print quality by following these simple steps . . . . . . . . . . . . . . p. 26

NEWSPEOPLE New hires, promotions and relocations across the industry . . . . . . . . . . . . . p. 51

SHOPTALK Newspapers still a strong thread in fabric of freedom . . . . . . . . . . . . . . . p. 58

Santiago Mejia/San Francisco Chronicle . . . . . . . . . . . . . . . . . . . . . . p. 16

Columns INDUSTRY INSIGHT

BUSINESS OF NEWS

DIGITAL PUBLISHING

By ignoring archives, news organizations put much at risk, miss rewards . . p. 20

Rooted in their communities, local newspapers are still optimistic . . . . . . . . . . p. 22

Why newspapers need to invest in political cartoons as form of reader engagement p. 24

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editorial

Choose Your Future

W

hat goes through your mind when I say future of news?

Does your mind imagine advanced technology that will read our personalized news feed to us every morning? Does it picture a successful digital business model that will finally fix our declining print revenue? Or does it simply involve real journalists writing real news stories?

When I found out the theme to this year’s mediaXchange conference was “Futures of News,” I was curious to see how the News Media Alliance would create a program around that topic. I attended the event in New Orleans and sat through sessions about why publishers should partner with tech giants like Google and Facebook; how to win millennials; and how to engage with your audience through the social web. I visited with exhibitors and learned about different products and solutions that are available right now to take newspapers to the next level. As Alliance president and CEO David Chavern told me in my mediaXchange preview story, they picked this particular theme this year because what one future looks like for one newspaper might look different for another.

To sum it up: The future of news is not one size fits all.

If you flip through the pages of this issue, you will find other futures of news. We caught up with what the Alliance has been up to since Chavern was named president and CEO in 2015. Their current “Support Real News” marketing campaign has lit a fire within the industry, sparking many conversations among newspapers and their readers.

The Alliance also has several new products and ideas coming out, and they want to make sure newspapers view them as their advocate. This future shows what happens when the group tasked to represent newspapers takes the lead to remind the public about the importance of real journalism.

Our Pulitzer Prize feature highlights this year’s journalism winners and showcases the celebrations that took place across newsrooms when the awards were announced in April. The Pulitzers are now in their 101st 4 |

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year, and they continue to recognize the work men and women are doing at papers as large as the New York Times or as small as the Storm Lake Times in Iowa. I’m excited to see where the awards will head over the next hundred years as the journalism field evolves. This future shows how integrity and trust will always prevail in journalism, no matter the size of your community and readership.

And there’s our cover story. Last year, we asked Central Michigan University journal-

CORPORATE OFFICES (949) 660-6150 FAX (949) 660-6172 EDITOR-IN-CHIEF Jeff Fleming jeff@editorandpublisher.com MANAGING EDITOR Nu Yang nu.yang@editorandpublisher.com GRAPHIC DESIGN Meredith Ewell ASSISTANT EDITOR Sean Stroh sean@editorandpublisher.com CONTRIBUTING EDITORS Rob Tornoe, Tim Gallagher Matt DeRienzo SALES AND MARKETING CONSULTANT Wendy MacDonald, ext. 231

The future of news is not one size fits all.

wendy@editorandpublisher.com CLASSIFIED ADVERTISING SALES Jon Sorenson (800) 887-1615 FAX (866) 605-2323 classifieds@editorandpublisher.com SUBSCRIPTION SERVICES (888) 732-7323 CIRCULATION MANAGER Amelia Salazar amelia@editorandpublisher.com CIRCULATION ASSISTANT Rick Avila

ism students “How can newspapers remain relevant and influential in a multiplatform digital age?” It was our first time working with a J-school on this kind of project, and we were so impressed with the students and learned so much from them that we decided to challenge another school with a new question: “If you could reintroduce the print newspaper to younger readers, how would you do it?” It wasn’t an easy question (and I’m not sure if even the most experienced publisher has an answer to it), but the students at Emerson College stepped up the plate and spent their spring semester finding solutions on how to transform the print product. Their story is filled with ideas that any publisher should seriously consider. This future shows what collaboration looks like, and it shows that young people still want to consume news—it may not be according to your way, but it’s time we listen to what young readers want if that’s the audience that’s going to revive newspapers.

So, choose your future. You might have more than one waiting for you, but whatever reality you step into, make sure it’s a step forward.—NY

PRODUCTION Mary Monge TECHNOLOGY DIRECTOR David Kelsen DIGITAL DIRECTOR Bryan Sheehy DIRECTOR OF ADVERTISING/OPERATIONS Janette Hood, ext. 201 janette@editorandpublisher.com

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2017 CALL FOR ENTRIES Begins June 5 Entry deadline: Aug. 25, 2017

2017

Honoring the Best in Digital Media The EPPYTM Awards, presented by Editor & Publisher, honor the best in digital media across 31 diverse categories, including excellence in college and university journalism. Now in its 22nd year, this international contest has broadened its scope and also includes categories for investigative features, mobile apps,

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videos, webcasts, advertising/marketing, photography and community service.

Entries to the EPPYTM Awards are judged by a panel of notable figures in the media industry, chosen by the staff of Editor & Publisher.

Enter at eppyawards.com

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illustration by tony o. champagne

Journalists Should Not Politically Influence Readers Only journalists can save journalism. (“Editorial: Who Will Save Journalism?”

April 2017) Perhaps the focus should be directed towards changing the attitude of reporting. For too long reporting follows in line with the politics of an editorial board.

Old fashion investigation and reporting the facts has evolved into something entirely different today. Reporting today has transitioned from informative reporting to objective reporting and the objective is to influence the reader politically. It is idealistic to think seasoned journalists can now change their attitude for how they structure their reporting. I do hope the new and young professionals entering into the world of journalism today can remove their own bias when reporting and let the facts fall where they may. Painful as it may be for journalists, it really is not your job to politically influence the reader, and readers who are offended will continue to find news alternatives to objective reporting.

JERRY KURBATOFF

Submitted on editorandpublisher.com

Reporters Should Be Careful Before Supporting Any Causes There’s a huge difference between participating in an event, usually known as a political rally, for an individual or group of people and participating to show sup6 |

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port for or opposition to a cause. (“Critical Thinking: Should Journalists Be Allowed to Participate in Political Events If They Aren’t Covering Them?” April 2017) We’d like to think that causes are timeless—think freedom of the press—while individuals and groups can easily change their positions. So a reporter should never participate in a rally for or against a person, group or party. That doesn’t mean he shouldn’t attend because he’s curious to see firsthand what’s going on. He should be careful to be perceived as not taking sides. That said, a reporter should weigh carefully before participating in, and contributing to, worthy causes.

Participating in a rally for more government support/funding for research of a loathsome disease differs markedly from participating in a rally for, say, religious freedom, which has almost as many interpretations as there are people. Reporters should vote and feel free to contribute to candidates’ campaigns—as long as they’re not covering those candidates. It all comes down to a feel test. If a reporter has the slightest doubt or hesitation about being present or making a donation, he should not attend or offer financial support.

DENNIS LARUE

Submitted on editorandpublisher.com

Today’s Media is Struggling with the Value of Trust The title, “The Most Trusted Man in

America” ought to, it seems, carry the support of at least 51 percent of those voting.

If it is any less—a Gallup poll in September put media trust at an all-time low of 32 percent—then perhaps the term should change to “least questionable.” In reference to E&P’s April story, “President Trump’s media ire is fueling a news revival,” we need to realize that our industry is part of the problem. Trump is calling us out, in his own ham-fisted way. News outlets recently started touting slogans like “Democracy Dies in Darkness” (Washington Post), “Speaking the Truth to Power since 1847” (Chicago Tribune) and “The truth is more important now than ever” (New York Times) in the aftermath of the new rise in Donald Trump.

They point to a spike in subscriptions, and perhaps a “Trump bump” exists, but many are also offering severe discounts, some as low as $5 a year. The media outlets are not entirely wrong, but they are also missing an answer to the question why the president labeled them an “enemy” of the American people while at the same time tapped something in the American voter psyche. We did completely blow it in predicting his demise at the November polls. I’m no Walter Cronkite, but I think the fundamental facts are obvious: The media’s shrill response to Trump and its clamoring for clicks and eyes led to a palatable compromise that consumers are less likely to swallow. Media outlets appear to have shifted away from aligning themselves with facts and truth and now prefer ideology with a journalism backdrop.

We weigh news on importance, interest and urgency and should measure our quality by both trust with readers and accolades from our profession, not one or the other. We want to shift single-copy consumers to subscribers, after all, whether a paper or digital platform. Unfortunately, today’s media is struggling to remember the value of trust.

GREG NORFLEET

Send us your comments nu.yang@editorandpublisher.com “Comments,” Editor & Publisher, 18475 Bandilier Circle, Fountain Valley, CA 92708 Please include your name, title, city and state, and email address.

Letters may be edited for all the usual reasons.

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5/19/17 12:46 PM

“Numerous politicians have seized absolute power and muzzled the press. Never in history has the press seized absolute power and muzzled the politicians.”

— David Brinkley

Newspapers strive to ensure the free exchange of information that is accurate, fair and thorough. We fear no one.

E&P is a staunch supporter of the newspaper industry and is dedicated to promoting its success and well-being in the years to come. From time to time, we will print full-page ads such as this, to inspire advertising and marketing ideas — touting the importance of ethical journalism and its value to democracy.

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3/17/17 11:28 AM

the A section VOLUME 150

FOR THE MONTH OF JUNE 2017

ISSUE 6

> Look Ahead

Hearken is developing a tool for prepublication audience engagement

By Sean Stroh

F

or readers without a clear idea of the journalistic process, understanding how a reporter develops a story may seem a bit puzzling.

In order to help reporters be more transparent while also earning the trust of their readership, Hearken is developing a new tool for pre-publication audience engagement.

With Open Notebook, journalists can document and share what’s happening as they report, allowing those interested to follow along and contribute.

The tool provides a place for reporting materials such as notes, photos and interview audio to be sent as an email update to people who have subscribed.

In these updates, referred to as “dispatches,” reporters can also include a callto-action to the audience with responses saved directly into the Open Notebook } Julia Haslanger, system. Whether it is a request to send in Hearken engagement photos or an inquiry regarding suggestions consultant

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Photo by Bill Healy

An Open Notebook

for interviews on a story, a reporter will be able to have audience input at their fingertips every time they send a dispatch.

A journalist could encourage people to subscribe to their notebook about a particular story by sharing a link on social media.

According to Julia Haslanger, Hearken engagement consultant, the team hasn’t set a target date yet for when the tool will be formally released.

“We’re still having a few partner journalists test out Open Notebook and let us know what works and what doesn’t for them not just technically but also in terms of workflow and getting buy-in from editors and audience members,” she said. “Because Hearken isn’t solely a tech company, it’s important to us that this be easy to integrate into a journalist’s life, and be able to make the case for why it’s worth the effort to share updates with your audience along the way.”

But development on Open Notebook started more than a year ago.

The first phase of the project began when members of the Hearken team reached out to partner newsrooms and inquired about what kind of tool they could see themselves using to keep readers engaged during the reporting process.

Haslanger said they were inspired in part by some newspaper reporters who have experimented in this space, particularly David Fahrenthold of the Washington Post. While reporting on the charitable donations of Donald Trump’s foundation, Fahrenthold regularly tweeted updates to his followers. Ideally, Open Notebook would be utilized best for stories reported out over an extended period of time.

“He showed how reporting transparently and actually engaging in conversation with readers during the reporting process can both improve the journalism and build an audience,” Haslanger said. “We haven’t had any newspaper partners test it out yet, but we’re hoping to get one or two using it soon.”

For more information, visit opennotebook.co.

} Hearken CEO and co-founder Jennifer Brandel speaks to staff in its Chicago office. editorandpublisher.com

5/19/17 1:07 PM

the A section

Leading the Way New USA Today editor-in-chief, Joanne Lipman, wants to focus on collaboration, innovation

 Ask Me Anything (from left to right) with Patty Michalski, Beryl Love, Joanne Lipman and Randy Lovely on the set of USA Today. (Andrew P. Scott/USA Today)

J

oanne Lipman never forgot the moment she accepted her first fulltime position in the world of journalism. While attending Yale, she interned at The Wall Street Journal. Lipman eventually joined the paper as a reporter upon completing her degree.

“Getting that job right after I graduated had pretty much been my life goal up until that point,” Lipman said. “I remember telling myself anything else that ever happens to me will all be gravy.”

Following an illustrious career at the Journal, and later at Conde Nast, she recently found herself once again on the receiving end of another intriguing job offer—serving as USA Today’s editor-in-chief.

“My office is on the newsroom floor of USA Today so I’ve been deeply involved in setting the strategy for the network with USA Today as the flagship,” Lipman said. “We’re all excited about where this company is going.”

Lipman originally joined Gannett, owner of USA Today, as chief content officer of the USA Today Network in December 2015, a position she will retain.

In her expanded role, Lipman said she plans to continue focus on collaboration between the USA Today Network and the flagship paper. The network maintains a pool of more than 3,000 journalists at 110 publications across the country.

“We have boots on the ground and reporters deeply connected to their local community in red states, blue states, big cities, small towns and rural areas,” she said. “It gives us this unique perspective and ability to do reporting that no other national news organization can match.”

In its first full year of existence, the USA Today Network was a Pulitzer

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Prize finalist in the category of Investigative Reporting for a series on abusive teachers. According to Lipman, the project was led by the investigative team at USA Today who then distributed the data it collected to all properties in the network.

“We ended up with reporters all over the country being able to localize those stories for their markets while also contributing reporting of their own,” Lipman said. “That series showed both the power of the network and our commitment to investigative journalism which is something Gannett has had since long before I ever got here.”

Another priority for Lipman will be to focus on innovation across all categories, including social media, video, new digital formats, virtual reality and drone reporting.

“One of things I talk about a lot with the newsroom is to think about USA Today when it was created in 1982. At the time, it was revolutionary, brand new, innovative and broke every rule,” she said. “We know what those qualities meant back then, but what do they mean in 2017? We want to think about fulfilling those qualities for today’s world.” –SS

> Did You Hear?

“But Trump’s strategy is pretty clear: By branding reporters as liars, he apparently hopes to discredit, disrupt or bully into silence anyone who challenges his version of reality. By undermining trust in news organizations and delegitimizing journalism and muddling the facts so that Americans no longer know who to believe, he can deny and distract and help push his administration’s far-fetched storyline.

It’s a cynical strategy, with some creepy overtones.”  Los Angeles Times editorial board in “Trump’s War on Journalism,” part four of an editorial series

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the A section

Thinking Outside the Box The Arizona Daily Star finds creative ways to retool newspaper vending boxes

W

ith fewer people using newspaper vending boxes, the staff at the Arizona Daily Star in Tucson found themselves answering an important question: How could they bring these boxes back to life?

While the days of carrying spare quarters in your pocket may be long gone, the paper realized there were a number of ways to revive the steel machines.

In addition to partnering with the city of Tucson to retool old boxes as free minilibraries, the Star also began to utilize existing vending machines as “brand communication vehicles,” said Mark Lolwing, director of circulation and consumer innovation.

“We’re focusing on viewing them as messaging vehicles as opposed to revenue drivers,” he said. “I thought we needed to shift our paradigm a bit and realize that we’ve got these great communication opportunities all over the city so why not use them?”

Messages such as “Quality journalism never goes out of style” and “Stay smart. Get real news. Get the paper.” have appeared on more than 200 newspapers boxes in and around Tucson in the standard lower rack card positions. By the end of May, about 20 boxes had also been equipped with top rack attachments as well.

“We’re trying to change the conversation in the community and make these boxes more visible,” Lolwing said.

“I always say newspapers are great at telling everyone else’s story but we’ve never been good at telling our own.”

So far, the } Mark Lolwing, Arizona Daily positive feedStar director of circulation and consumer innovation back from local

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} Arizona Daily Star newspaper vending boxes are being refitted as sidewalk billboards with fresh brand messaging.

} Some Arizona Daily Star newspaper boxes are being given new life as mini-libraries.

residents indicates the Star is on the right track. Lolwing noted that he has received phone calls from people asking for rack cards of their own to use as yard signs in support of quality journalism.

Meanwhile, the paper’s partnership with the city’s park division has begun to come to fruition, with some mini-libraries already up and running. The Star will provide about 50 new books a month which the city will then distribute to the various lending library locations. } Rack cards are being utilized as part of the newspaper’s messagAs the year progresses, the ing campaign. project will expand into more neighborhoods.

I think that’s okay. We need to be dynamic The paper also donated a box to a local with this stuff,” Lolwing said. “We can’t sit high school to use for its student paper and and do what we’ve always done. Who knows is continuing to look for creative ways to what ideas we may come up with in the take advantage of the boxes. future?” –SS “There is no timeline to the initiative and editorandpublisher.com

5/22/17 11:12 AM

the A section

} (From left) Ziajah Nellom, Samantha Bee, Carlos Ramirez, Charlie Kratovil and Jennifer Goldberg pose for a photo during a break in filming inside the New Brunswick Today’s office. (Photo provided)

Going ‘Full Frontal’ Samantha Bee helps New Jersey newspaper attract new subscribers

T

here really is no such thing as a typical day for Charlie Kratovil.

As editor and the only full-time staff member of New Brunswick Today, a small monthly newspaper in New Jersey, his irregular schedule tends to leave him with a new surprise each day.

However, one phone call he didn’t expect to receive came last December from a producer of “Full Frontal with Samantha Bee” inquiring about the possibility of having the paper featured on an episode of the show.

The premise of the segment, which aired in March, revolved around increasing the number of subscriptions for the paper by entering new subscribers into a lottery to win $500. As a result of the promotional campaign that put the concept of gamification to use, the paper was able to increase its subscription base by 400 percent.

“Like an angel, Samantha Bee came to us and gave us a clever, creative way to get people excited about supporting our work,” Kratovil said. “It was a huge success.”

According to Kratovil, New Brunswick Today had “much less than 100” subscribers prior to filming of the episode in January. A subscription to the paper is priced at $5 per month.

“It’s really cool to have this unique new way to draw people to our paper. I think we’ll give it another shot in the future.”

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At the time producers of the show first made contact with Kratovil, he and his team of freelancers had actually just begun their own membership campaign to get people to sign up for a monthly donation.

“We had some minor success with that but obviously got a big boost when the segment aired in not only subscribers but also folks just looking to give,” Kratovil said.

“It’s really cool to have this unique new way to draw people to our paper. I think we’ll give it another shot in the future.”

Filming took place over the course of one day, with the paper’s downtown New Brunswick office serving as the home base for the production crew of nearly two dozen people.

“I’m used to doing very low budget kind of interviews and this was the complete opposite of that,” Kratovil said. “I wasn’t quite sure how the whole segment would end up looking like but they ultimately did a professional job. It was just a great experience across the board.”

Founded in 2011, the paper originally began as a small website before expanding its online presence and launching a monthly print edition distributed throughout the city of New Brunswick.

A large portion of contributing writers come from nearby Rutgers University and Middlesex County College.

“Witnessing the filming process was unlike anything I have ever encountered,” said contributing writer Jennifer Goldberg, a senior at Rutgers University. “I never thought about what kind of crew it would take to produce a show like this but watching it come together makes you appreciate all the hard work that went into the planning, organization and execution.”–SS JUNE 2017 | E & P

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the A section > Wise Advice

From the Archive

“What’s the best piece of business advice you’ve ever received?”

Carmage Walls is a legend among the publishers in our newspaper group—and probably among newspaper groups across the south.

Mr. Walls mentored the fellow who created our newspaper group (Granite Publications) and shared his thoughts on the business in a 1953 letter to the young publisher urging him to keep in “our minds the  Richard Stone matter of service to the mass that we serve and [to keep]…the property in the black financially enough so that you cannot ever feel that you can be coerced into doing that which you feel should not be done, or leave undone that which should be done for the betterment of our communities.” This was an important lesson for me, a publisher who came out of the newsroom, because it demonstrated how easy it would be for the bottom line to dictate how we cover the issues, and that service to our communities is crucial to our future.

Richard Stone is editor and publisher of the Taylor Press in Texas. He has worked in media for 36 years, including three years in his current position.

 A 1787 printing press is examined at Franklin Court, a reconstruction of Benjamin Franklin’s homestead, by executives of Philadelphia Inquirer and Daily News. The press is a replica used to print The Aurora, which was published during the last decade of the 18th century by Franklin’s grandson, Benjamin Franklin Bache. The original Aurora Newspaper Subscription Office was restored in Franklin Court by the Independence Historical Park Service and furnished by a grant from the Inquirer and Daily News. Creed Black, Inquirer editor, holds a set of ink balls, which were used to apply ink to the metal type in the colonial days. Looking on are (from left) Gene Roberts, Inquirer executive editor; Sam S. McKeel, president of both papers; John W. Campbell, vice president for marketing and advertising; and Edward Kelly, of the Historical Park staff. This photo originally appeared in the May 1, 1976 issue of E&P.

LEGAL BRIEFS Herald-Leader Files Lawsuit Against City of Lexington

As reported in the Lexington (Ky.) Herald-Leader, the newspaper has sued the city of Lexington for what it claims is a violation of the First Amendment. The city recently approved a new ordinance which restricts the placement of unsolicited materials or circulars to a front porch, attached to the front door or through a mail slot. The Herald-Leader alleges that the ordinance targets the paper’s Community News, a free weekly publication distributed to more than 134,000 households. The lawsuit asserts “this interference will not only harm the Herald-Leader’s business, but will cause a more serious public harm by interfering with the dissemination of news and information.” The newspaper is requesting a federal judge to issue an injunction prohibiting the city from enforcing the ordinance.

Former University of Colorado Ski Coach Sues The Daily Camera and Denver Post

According to the Daily Camera in Boulder, Colo., Palmer Hoyt, a former University of Colorado club ski team coach, has sued the paper and The Denver Post for defamation. In his lawsuit, Hoyt also names former Camera reporter Sarah Kuta, Camera executive editor Kevin Kaufman and Kris Schoech, a former university club sports director, as defendants. In 2015, Hoyt had been the subject of a series of articles published by the Camera after he was investigated by campus administrators and law enforcement officials over allegations he misappropriated student dues. An investigation by the university ultimately concluded Hoyt didn’t commit fiscal misconduct, and the Boulder County Sheriff’s Office hasn’t pursued criminal charges. Hoyt alleges the articles, which were republished by the Post, forced him to resign from his position and is seeking more than $100,000 in damages.

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Su-E&P

the A section

SAY WHAT?

Tornoe’s Corner

New Vocabulary for the Modern Era

Haterade (noun): Excessive negativity, criticism, or resentment “The problem is not so much that we share our opinions.

The problem is our intensity about them—that every opinion about any little thing becomes haterade.”

—Amanda Marcotte, Slate Su-E&P-9x5.4375:Layout 1 2/11/16 12:20 PM Page 1

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the A section

Combating Fake News The News Integrity Initiative aims to increase trust in journalism

“We have the connections and skills needed to convene leaders from across media and technology into practical collaboration.”

F

ollowing the conclusion of last year’s presidential election, Craigslist founder Craig Newmark challenged the CUNY Graduate School of Journalism to propose an initiative addressing problems related to fake news and misinformation.

“That was all well underway when Facebook called me saying they planned to continue doing more for news,” said Jeff Jarvis, director of the school’s Tow-Knight Center for Entrepreneurial Journalism. “I told them about the initiative Craig had inspired and it was a perfect fit. This all happened very quickly”

} Jeff Jarvis, Tow-Knight Center for Entrepreneurial Journalism director

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Shortly thereafter, The Ford Foundation and other funders including Mozilla, the John S. and James L. Knight Foundation and the Democracy Fund agreed to participate as well.

Formally launched on April 3, The News Integrity Initiative’s goal is to improve online news literacy and trust in journalism through the funding of applied research and projects. The project will also fund the gathering of meetings with industry experts. The initial group of nine funders has pledged at least $14 million to support the project. The Initiative will be run as an independent project by CUNY’s Tow Knight Center.

“We work on trying to build bridges between news publishers and the platforms. We also specialize now in convening groups of professionals into communities of practice—for example, in product development, audience development, commerce, and internationalization—which we then support,” Jarvis said. “So we have the connections and skills needed to convene leaders from across media and technology into practical collaboration.”

A small staff with skills in grant-making and organization will also be hired to assist in overseeing the initiative.

Two weeks before the formal announcement was made, Jarvis said there was a meeting among group members “to examine what we can do together.” “(It) ended with very tangible suggestions for generating and gathering signals of quality and suspicion about sources online to inform decisions made by advertising, media, and platform companies,” he said. “This work is already underway.”

Early participants who will contribute to conversations, host events around the world, and bring projects and research for potential funding to the initiative’s attention include the Ida B. Well Society, Walkley Foundation and Hamburg Media School in Germany. The grants for the project run from one to four years.

Additional funders and participants will continue to be sought out.

“We anticipate the initiative could go longer but we nonetheless see this as a project and not as a philanthropy that will go on forever,” Jarvis said. “Our aim is to have immediate impact.”—SS editorandpublisher.com

5/19/17 1:07 PM

critical thinking

If you have a question you would like to see addressed, please send it to sean@editorandpublisher.com.

J-school students and industry vets tackle the tough questions

“Germany’s Cabinet recently approved a new bill that punishes social networking sites with fines of up to 50 million Euros ($53 million) if they fail to remove illegal content such as hate speech or fake news. Should posting such things be considered a criminal act here too in the U.S.?”

A:

Germany’s new ruling on hate speech and fake news posted to social media is a mark of an admirable goal to squash hatred and lies from public dialogue. I believe I speak for many Americans when I say we hope the new law makes German online communication better.

However, should such a law make Shelby Niehaus, 22 its way overseas to here in the U.S., I senior, Eastern Illinois University (Charleston, Ill.) would not be happy to see it.

Let me be the first to admit that I Niehaus is the opinion editor don’t understand German law, public for The Daily Eastern News. policy or social organization. German lawmakers certainly have a much better grasp on that than I. But what I do know is that American law has and should lean towards an unabridged right to speak opinions publicly, whether for social gain or social harm.

The right to speak hate seems antithetical to the all-American pursuit of happiness and equality for all, but there’s a higher calling in that protection. Outlawing beliefs, even outright hateful ones, can give those beliefs extra power. A phrase or idea is a decent rallying cry, but an outlawed, taboo idea is a flag to fight under.

Beyond that, banning fake news decreases our ability to make judgment calls both as individuals and as a society. If we assume that all news we encounter is truth, the fake news that makes it to our screens—and it will, even if it must be removed within 24 hours—is all the more dangerous because we immediately assume that it is real. Fake news bans also place ambiguities at risk. New developments, gray areas, inexperienced writers and overworked publications all run an outside risk of getting slammed with fake news charges, and otherwise innocent social media sites can take the fall.

Decreeing that fake news and hate speech moderation is now up to social media platforms takes the fault and responsibility away from the actors. The real problem isn’t the platforms that allow individuals to broadcast fake news; the problem is the people who write it as well as those who continue to circulate fake news and hatred in communication situations that rely on human interaction to function.

Instead, we should concern ourselves more with cultivating a cultural atmosphere in which hatred and falsehood is addressed rationally and is destroyed from within. We should be intrinsically, not extrinsically, motivated to make American public discourse better. editorandpublisher.com

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A:

Given Germany’s history, it’s easy to understand why the country might take extraordinary steps to suppress hateful speech and thwart the spread of “fake news” that might fuel the embers of hatred and violence.

Mark Mahoney, 53 So on the surface, passing a law to editorial page editor, The Daily Gazette (Schenectady, N.Y.) heavily fine the carriers of that speech seems like the compassionate and reaMahoney has been a journalist sonable thing to do. for nearly 30 years, and in 2009 was awarded the PulitBut the fight against hatred and miszer Prize for editorial writing. information won’t be won by limiting speech or cutting off the supply of violent voices, but by encouraging the free exchange of words, thoughts and ideas, and allowing the citizens the opportunity to protect themselves.

If society suppresses one voice, it suppresses all voices. Let the people, not the government, decide the parameters of acceptable speech and conduct, and it will work itself out.

As the opinion page editor at a daily newspaper, I’m sometimes criticized for allowing commentary that many might consider offensive. But my experience has always been that allowing unpopular or even virulent voices encourages others to speak out against them and leads to a more vigorous and comprehensive debate. Without one perspective, you won’t inspire the other.

How do I determine how far I’m allowed to go? Not by fearing a fine or other government retribution, but by following the lead of our readers in what they are willing to accept.

Laws we have in place in this country against libel and against speech that incites violence already stand as legal limitations to speech that goes beyond a simple expression of competing views.

Crying fire in a crowded theater is not legally protected speech, nor is inciting a riot or saying something that causes someone direct harm.

And without government intervention, public pressure has already forced the Googles and Facebooks of the world to re-examine their policies and practices, and to intervene when the actions of their users violate the public’s standards of decency.

The German government’s action will do nothing more than compel the social networking sites to shut down all speech they fear might trigger a fine, thereby cutting off the free exchange of thoughts and impeding the flow of information that reaches their citizens.

Is the system of letting the public dictate their own tolerance for offensive speech always perfect? Not by a long shot.

But letting the people decide the parameters of free speech is far more preferable, and in the end effective, than letting the government do it for us.  JUNE 2017 | E & P

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photo of the month

Send us your photos! E&P welcomes reader submissions for our Photo of the Month. sean@editorandpublisher.com.

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editorandpublisher.com

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STAYING AFLOAT ď ˝ Santiago Mejia/San Francisco Chronicle Lorin Doeleman heads into the kitchen in a kayak to check the flooded lower level of her house on Jan. 11, 2017 in Guerneville, Calif. The Russian River surged to its highest level in a decade, more than 37 feet, forcing hundreds of people to flee to higher ground.

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data page Trust in News on Social Media Based on an experiment where 1,489 U.S. adults were shown a simulated Facebook post about health news. Half the people were randomly assigned a sharer they had earlier identified as a person they trusted. The other half were randomly shown a sharer they had earlier said they didn’t trust. For half the sample, the article was labeled as coming from the AP. For the other half, the article was labeled as coming from a fictional source called the DailyNewsReview.com. Respondents were asked, “How well does each of the following statements describe the article shared in this social media post?”

Trusted sharer/unknown source Not trusted sharer/reputable source

Got the facts right

49% 32%

Diverse points of view

30%

15% Entertaining

29% 16%

Easy to find important information

56% 36% Information well reported/trustworthy

52% 29% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Source: “Who Shared It?:”How Americans Decide What News to Trust on Social Media, American Press Institute and The AP-NORC Center, November-December 2016

Which News-Focused Facebook Pages See The Most Engagement?

Based on average monthly engagements (likes, shares, comments and reactions) per post

Fox News AJ+ USA Today Upworthy NowThis CNN The Huffington Post Channel 4 News BBC News BuzzFeed

Average Engagements Per Post

Total Posts

39,348 24,510 22,177 17,967 17,830 15,662 14,964 14,384 13,790 13,391

1,038 474 2,115 371 589 1,417 1,382 231 981 1,033 Source: NewsWhip Analytics, February 2017

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Mobile-Only Share of Digital Audience Nearly one in eight U.S. internet users are now mobile-only, with 18-24-year-old women the highest skewing for this behavior

BY AGE SEGMENT

Male

Total Age 18+

Female

11%

12%

Age 18-24

16%

22%

Age 25-34

12%

14%

Source: Media Metrix Multi-Platform, December 2016, comScore

A History of Newspaper Ownership Consolidation NUMBER OF CITIES WITH COMPETING DAILIES 176 157 159

500

156

144 130 129 132

111

500

375

123 111 113 108

92

250

215 115 95

125

40 33 23 13 9 12 10

YEAR

2017

2013

2003

1993

1983

1973

1963

1953

1943

1933

1923

2017

2015

2010

2005

2000

1995

1990

1985

1980

1975

1970

1965

1960

0

1955

1950

1945

1940

1935

58 57 57 56 52 1930

180 170 160 150 140 130 120 110 100 90 80 70 60 50

NUMBER OF GROUPS OWNING TWO OR MORE DAILIES

YEAR

Source: Dirks, Van Essen & Murray

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industry insight

Preserving Your Legacy By ignoring archives, news organizations put much at risk, miss rewards

By Matt DeRienzo

S

tory archives separate an established news organization from a new competitor. They provide an essential, unmatched historical record for communities. They are a mostly untapped potential source of revenue and reader engagement.

So why isn’t more thought and effort going into making sure that they are preserved and leveraged?

Old-school methods of preserving print edition newspapers still work pretty well— keeping some copies in a cool, dark place, protected from insects, and replicating them on microfilm with a backup copy at 20 |

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the local library.

The problem is digital, according to Edward McCain of the Reynolds Journalism Institute at the University of Missouri.

Only a fraction of the news produced by newspapers today makes the print edition, and there has been an explosion of onlineonly news outlets.

Many news organizations are a corrupted database, failed server or botched CMS migration away from accidentally deleting a good chunk of the historical record of a community.

McCain, a former photographer who heads the Journalism Digital News Archive

Project at RJI, has for years been a lonely voice in sounding the alarm.

He tells horror stories about Pulitzer Prize-winning work that’s been lost to the digital “memory hole,” and how there’s a gap from 1986 to 2002 in the Columbian Missourian’s archives due to a server crash that happened one day, or how some publication’s entire archives have been trashed upon their sale to another competing company or a decision to close down.

Referencing the server crash that ate a chunk of the Missourian’s archives, McCain said in a 2013 interview that “the disappearance of 15 years of news, birth announcements, obituaries and feature stories about the happenings in any community represents a loss of cultural heritage and identity. It also has an effect on the news ecosystem, since reporters often depend on the “morgue”—newspaper parlance for their library—to add background and context to their stories.”

And four years later, the second half of his point about those archives rings true: “In other parts of the information food chain, radio and television newscasts often rely on newspapers as the basis for their efforts. This, in turn, can have an effect on the democratic process, since the election process benefits from an accurate record of the candidates’ words and actions.”

McCain’s preaches the “3-2-1 rule”—have three copies of everything, use at least two different methods of backup, and store at editorandpublisher.com

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least one copy off-site.

But even for news organizations that follow his advice, “born-digital content” presents a unique preservation challenge.

If a news organization shuts down, its owner can choose to continue paying for a server to keep the content up as it was indefinitely, convince someone else to (and local libraries, for example, are still mostly unprepared to confront purely digital preservation questions such as this), or turn their content over to an archiving monetization service such as NewsBank.

But most archiving options aren’t sophisticated in preserving more than basic text and images.

As it is, news organizations have lost an insane amount of video journalism in the past 10 years simply to switchovers in hosting services and formats. With so many predicting that video will become a primary format for formerly text-dominant news organizations, it’s a problem that has to be

confronted in a meaningful way.

And if we don’t see some innovation of archiving methods and widespread adoption of it soon, it’s a safe bet that storytelling that departs even further from traditional text will be completely lost to history. A curation of tweets or an interactive graphic isn’t unlikely to migrate well to your next CMS, or survive the demise of the thirdparty program you used to create or host it.

McCain says we are in the “early days of digital preservation,” pointing out that the news on the web has been a thing for barely more than two decades, compared to centuries of the world confronting preservation of printed information.

If historical preservation isn’t enough, he’s hoping that money will prompt news organizations to get serious about archives.

His department at RJI has offered ideas for monetizing news archives and tips for everyday practices that lead to more usable archives—including making sure that useful

metadata is attached to photos, videos and other elements.

And rather than sending readers and local historians to a non-indexed and nonsearchable library microfilm machine, why aren’t more newspapers digitizing their 100-plus years of news stories? It could be a source of long-tail web traffic, at a minimum. But with some creativity and effort, it could offer numerous community engagement and special section opportunities. 

Matt DeRienzo is executive director of LION Publishers, an organization that supports local independent online news publishers from across the country. He is a longtime former newspaper reporter, editor, publisher and corporate director of news.

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5/19/17 1:16 PM

business of news

Spread the Good News Rooted in their communities, local newspapers are still optimistic

By Tim Gallagher

S

tart the press: We’ve got some good news about local newspapers.

Local community newspapers should be optimistic. “Or, perhaps better put, not pessimistic,” said Dr. Christopher Ali, who is, with a partner, conducting a major study on small newspapers.

“Small market newspapers are a field that gets brushed aside all too often,” Ali said.

More than 96 percent of America’s 7,071 daily and weekly newspapers are less than 50,000 circulation. “This is not a forgotten minority of papers, but a silent majority. A majority that we never hear from, and who seldom get to speak to a national audience.”

If you have not heard of Ali and his research partner, Professor Damian Radcliffe at the University of Oregon, you soon will.

For the past year, they have been studying 22 |

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the state of small newspapers. Ali has never worked in a newsroom but has been studying local media for years. He is an assistant professor in media studies at the University of Virginia and holds a Ph.D. in communications from the Annenberg School for Communication. His book, “Media Localism: The Policies of Place” was published this past February.

Ali and Radcliffe will soon release two major studies on the state and future of America’s small newspapers for their fellowship at the Tow Center for Digital Journalism at Columbia University. They started the study because, “our community of researchers, industry watchers, commentators, reporters, etc. had stopped talking about the future of local news and we wanted to join those working to rekindle the conversation,” said Ali.

The study seeks to answer two questions: “What is the state of small newspapers?” and “How are small market newspapers responding to the challenges and opportunities of transitioning to digital?”

The short answers are “hanging in there with hope and hard work” and “if there are 7,071 small newspapers, there are 7,071 answers to the question.”

Small newspaper leaders told the researchers they understand the business is not what it once was, but they are passionate about what they do, passionate about their communities and “many of them are making it work.”

They are vital in their community because many are the only source of local news.

While national media struggles with claims of bias and fake news, they are trusted by their local communities who rely on hard copies of the print edition. “Small market newspapers are a beast entirely different from their metro/national counterparts—in terms of their communities of readers, their advertisers, and their content. Local journalism is rooted in a specific community in the way that national journalism cannot be.”

As for the digital side, it is everything from a PDF of the page posted to a website to some vigorous experiments. Their answers are a product of knowing their audience demands and their staffing limitations. In the meantime, they are learning lessons from digital delivery by the major metros.

The key issue for them—whether in print in person or online—is to be a part of the community conversation. But Ali cautioned, “There is a moment, right now that small market newspapers need to capitalize on. Online hyperlocal news sites have not moved into the small-town space just yet, but they will, and when they do, these newspapers will face competition for the first time in a while. They need to start these experiments now.”

The biggest challenge faced by small newspapers is attracting that smart young person to a small-town newspaper job. They have more options these days.

Ali said one of their key findings is “small market newspapers perform a different type of journalism. It’s a local journalism that is entirely community focused. Often editorandpublisher.com

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What advice do you have for an editor from a small newspaper?

Dr. Christopher Ali: yIf y you didn’t have a website, this would be step one. But step two would be to involve the community on how the website should behave. Should we update daily, hourly, weekly? Only at print? Throughout the week? Attach a Twitter feed? All of these questions can be addressed through dialogue. with low-risk, high reward yStart y experiments with digital tools. An example here would be the Calhoun County Journal in Bruce, Miss., which these reporters and editors are balancing the commitment to journalistic excellence with the commitment they’ve made to their communities. In editorial content, what this can

puts its energies into Instagram to build a readership amongst high school students. partner, partner, partner. Look yPartner, y to examples like the Klamath Falls Herald & News in Klamath Falls, Ore., the Charlottesville Daily Progress, and the Bend Bulletin. an advertising association like the yJoin y Local Media Coalition. yIf y you are not doing so already, plan for some low-cost events like open editorial meetings or a town hall. the narrative. Stop talking yChange y about your industry as if it has one foot in the grave.

mean is a search for solutions as part of the reporting process, rather than simply a focus on problems.

“These papers understand that they are a

part of and not separate from their communities, and with that comes a level of responsibility to doing your part to help the community succeed (again, without compromising journalistic integrity). It’s a challenging balancing act and we do not give nearly enough credit to those reporters and editors whom perform it.”

Look for their study to be released soon. 

Tim Gallagher is president of The 20/20 Network, a public relations and strategic communications firm. He is a former Pulitzer Prizewinning editor and publisher at The Albuquerque Tribune and the Ventura County Star newspapers. Reach him at tim@the2020network.com.

DV &M HARRISBURG MAGAZINE INC. HAS SOLD

HARRISBURG (PA) MAGAZINE LEHIGH VALLEY (PA) MAGAZINE and companion publications

TO

BENCHMARK MEDIA LLC We are pleased to have represented Harrisburg Magazine in this transaction.

Dirks, Van Essen & Murray Santa Fe, NM

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t: 505.820.2700 www.dirksvanessen.com

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digital publishing

The Value of Political Cartoons Why newspapers need to invest in this form of reader engagement

By Rob Tornoe

After an era marked by downsizing and low morale, many newspapers are experiencing a rebirth of their journalistic vigor thanks to the campaign and subsequent election of Donald Trump as president.

While the mission of watchdog journalism has been renewed by the Trump administration’s war with the press, there has been a notable absence of an important form of political satire long associated with newspapers that doesn’t appear to have benefited from a Trump bump.

Political cartoons, once a staple of newspapers that were as popular with readers as they were hated by those in power, have all but disappeared from the online offerings of many media companies ensconced in the brutal transition from a print-centric world to a digital-first mission.

Those media companies that do have editorial cartoonists remaining on staff, less than 30 by my count, largely relegate their work to less-trafficked internal pages of their websites, seemingly for no reason other than a lack of any idea how to properly utilize 24 |

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them.

That’s something Chris Weyant is trying to better understand. A cartoonist by trade, Weyant’s work stretches across the publishing world in many forms. He draws gag cartoons for the New Yorker, produces awardwinning children’s books with his wife, Anna Kang, and is an accomplished political cartoonist who spent 15 years skewering Washington’s elite in the pages of The Hill.

Weyant is a year removed from participating as a Nieman Fellow, just the second cartoonist accepted into the prestigious journalism program in its nearly 80 years of existence. He left his wife and two kids in New Jersey and spent a full year at Harvard, taking classes, speaking with fellow journalists and editors and trying to tackle a question in the forefront of his mind: Why aren’t political cartoons more popular online?

“It just didn’t seem to make sense,” Weyant said of the lack of interest in digital political cartoons at newspapers with a history of cartooning. “The internet is a visual medium, so it seems obvious cartoons could

be an important asset to journalism’s evolving digital business model.”

Not surprisingly, Weyant didn’t find much scholarly focus on political cartoons. In a way, it mirrors a major problem cartoons face getting traction at many publications –most editors are writers, and have a hard time understanding the importance of visual journalism, or how to best utilize it.

It’s actually a problem Weyant experienced first-hand while at The Hill, where his cartoons were barely an afterthought on the newspaper’s website. Quickly, Weyant devised a new strategy that involved a cropped version of his cartoon appearing on the website’s homepage, and quickly traffic to his work rivaled the top offerings presented on a daily basis.

It’s a trend he also discovered at other publications, like the New Yorker, which feature cartoons on their homepage. According to traffic numbers Weyant has been studying, readers that enter a publication’s website through a topical cartoon tend to spend 25 percent more time browsing the editorandpublisher.com

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site than they do entering through any other type of content.

“They stay so much longer and go so much deeper when they click a cartoon versus any other type of content,” Weyant said.

“That’s an amazing metric of real reader engagement.”

Weyant thinks this makes the case that cartoons should be featured more prominently on the homepages of news organizations and in their social media offerings, where a funny and engaging cartoon can act as a soft landing spot in an otherwise offputting news cycle.

“The world is a goddamn mess, with one news story being more horrible than the next,” Weyant said. “But cartoons can cut through that, and once you get someone into your content, they’re more likely to be exposed to the great journalism you have to offer.”

Of course, not all media companies have ignored the potential cartooning has to offer their digital pages.

Politico is one of the leading digital publishers in the country, yet their sole Pulitzer Prize was awarded for the political cartoons drawn by their staff ink slinger, Matt Wuerker. Politico smartly features Wuerker’s work on their highly-trafficked homepage, and in addition to his daily drawings, Wuerker posts a round-up of the nations best cartoons each week, which is always among the sites most highly-trafficked and highest engaging pieces of content.

Over at the Los Angeles Times, twotime Pulitzer Prize winner David Horsey combines his daily political cartoons with a full column, giving the paper the best of both worlds in terms of commentary. The columns also helps traffic in two important ways—they drive up engagement time on Horsey’s cartoons and help drive searchengine traffic through the important use of keywords.

Then there are cartoonists like Jen Sorensen, whose was a Pulitzer finalist this year for her work in a variety of publications.

Sorensen has done long-form cartooning for a number of publications, breaking down complex stories into an engaging form of storytelling that looks more like a comic

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book than a piece of journalism.

This allows Sorensen to explore subjects that are often off-the-radar for newspapers, who prefer to stick with more traditional journalism topics. One comic Sorensen drew for Fusion that quickly went viral focused on the story of a friend who told her about the time she was drugged and raped back in college.

“We couldn’t specifically name who her assailant was. So we just told her story,” Sorensen told the Nieman Journalism Lab. “I did have to be meticulous about it and make sure I got the facts right and was quoting her correctly. I would say that was a journalistic effort, but it’s a little different from, say, when we had someone go out and report on the California marijuana industry.”

So what’s stopping more media outlets, especially those with cartoonists already on staff, from experimenting and leveraging this unique content?

“I think it’s just atrophy,” Weyant said.

“Thanks to layoffs, editors are busier than ever, and it means they have less time to devote to things like cartoons, which they don’t really understand anyway.”

Weyant’s hope is to finish amassing data from media organizations that do feature political cartoons and publish a report outlining some best practices, in the hopes that editors might realize that cartoons, done properly, can be an important component to a digital content strategy that values reader engagement.

“It’s personally edifying for me to be doing this research,” Weyant said. “But the larger part would be adding something useful to the conversation to convince editors of the opportunities having unique cartoons could provide them.”  Rob Tornoe is a cartoonist and columnist for Editor and Publisher, where he writes about trends in digital media. He is also a digital editor for Philly.com. Reach him at robtornoe@gmail.com.

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5/19/17 1:52 PM

production

BY JERRY SIMPKINS

Paper and personnel are the two most costly areas in any operation. Making certain to do things right in the first place can prevent companies from having to pay twice for these expenses.

MAINTAINING PRINT QUALITY Meet the expectations of advertisers and readers by following these simple steps

T

hink about the last time you were unhappy with a purchase.

Perhaps you ordered an item online and matched the color perfectly to your home décor, but when the item came in it was three shades darker than it appeared and had a black mark across the middle. You’d probably felt like you were shortchanged, didn’t get what you paid for, angry or at the very least disappointed? Welcome to the mind of your advertisers.

So how do you ensure that you’re doing all you can to meet the expectations of advertisers and readers? Start by reviewing your internal processes, test those processes and perhaps most importantly communicate with your advertisers. The only thing

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worse than a poor end result is not addressing and solving issues with your customers.

Let’s face it, there’s a lot of dollars (and your reputation) at risk here. First, run a poor quality ad in your publication and you’re stuck explaining to an unhappy advertiser what might have went wrong. Of course they don’t want to hear your problems, they just want results and they didn’t get them. Every potential customer of theirs who doesn’t come into the store to purchase what was advertised is henceforth your issue (as far as the advertiser is concerned).

Regardless of if the advertiser’s sale goes well or not, you are the one responsible.

Sound familiar?

Of course all the backpedaling and apologizing will come from the unfortu-

nate salesperson who sold the ad while the production folks have moved on to their next challenge (sorry production; I’m only speaking the truth).

Then comes the money part. The unhappy advertiser either demands a credit, a make good/rerun (free of course), or just refuses to pay altogether. All of these options stink, but what’s the salesperson to do, the proof is right there on the printed page.

So, depending on the size of the ad, color and other particulars, and the circulation of the publication, we write off a few thousand dollars. Not a great long-term business plan.

And if you think the dollars stop flowing there you’re very wrong.

Internal costs can add up to significant

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5/19/17 1:55 PM

Photos courtesy of Jerry Simpkins

Many presses have automated systems for ink coverage, color registration, roll splices and more. These automated systems can make press operators job easier while at the same time improving overall quality, but only if kept in proper alignment/adjustment.

A quality plotter makes an adequate proofing device. Many customers feel that computer monitors or proofs printed on a conventional printer with bright white copy paper accurately represent what the final reproduction will turn out like. As a result, they’re bound to be disappointed. dollars as well. Depending on print quantity and other factors you can easily run into thousands of dollars of internal losses. Paper, ink, plates, sales efforts, ad prep/prepress labor, press labor, overhead, etc., not to mention doing it all over on a rerun—as you can see the dollars add up fast. An average $500 ad (revenue) can easily end up costing five times that much in the long run.

So let’s recap where we’re at—we have an angry advertiser who feels shortchanged, we have a salesperson who perhaps put in a ton of effort into the sale and is now in a bad position with the advertiser, and a publisher who is most likely not the a happiest person in the business.

Achieving Better Print Quality There’s a very successful automobile manufacturer who lives by the slogan “Quality is job one.” Until we instill this belief in each and

every one throughout operations, we don’t stand a chance of success. If you have employees who don’t want to participate or don’t understand the importance quality plays in the newspaper industry, you will not be able to achieve the desired results. It’s that simple.

People are our greatest asset, but the wrong ones can also be your biggest liability. Work hard to develop your people. When the light comes on, it can be very rewarding to both management and the employee. If the light doesn’t come on, change the bulb.

Develop strong and trusting relationships with both ad sales and advertisers. Salespeople work hard and newspaper advertising isn’t as easy to sell as it used to be. Advertisers are more particular than ever about reproduction in ROP advertising, and they have the right to be.

Your sales force has to know production has got their back. They have to believe that when poor quality slips through that you’re going to be as invested in finding a solution to the issue as they are.

They have to be confident in your abilities and concept of quality.

Without this trust, they’re not going to have your back when you need them—and the time will come when you need them, trust me.

Now, let’s get down to fixing the basic core of the problem: print quality.

Following a series of simple steps and staying within specifications for offset printing at your facility will allow you to deliver the best quality to your advertisers and readers. It sometimes amazes me that production will complain about incoming files but never communicate specifics to the salesperson or the advertiser. If there are issues and you truly understand how to make things better sit down with the salesperson and talk it out, offer to work and communicate with the advertiser. I’ve spent countless hours helping advertisers understand the processes that can benefit them, always with positive results. It is well worth the time and effort.

Here are some guidelines you can discuss with both your ad sales staff and clients to achieve better print quality.

Basic color offset printing: Our process uses CMYK (Cyan, Magenta, Yellow and Black inks); this is the standard for offset web reproduction. Remind your advertiser not to submit RGB (Red, Green, Blue) files, Pantone or similar full or spot color images. If their product is printing in full color, it is necessary to convert all RGB to CMYK. While software is available at most newspapers to make this conversion, it is most effectively done on the front-end and allows advertisers a more accurate representation of their ad.

If the ad is created in color and going to run simple black and white, it should be converted to grayscale on the front-end.

File formats: As a rule, high resolution, print quality PDFs with embedded fonts will reproduce well. Low res or bitmapped images will not deliver satisfactory results. PDFs should be created in Acrobat Distiller, Adobe InDesign or other professional quality page layout programs.

Resolution: Files should be a minimum of 300 dpi (dots per inch) at 100 percent image area. Many graphic artists feel 200 dpi is sufficient; yet most printers recommend 300 dpi to improve reproduction quality. Higher resolution photos will simply increase file

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Vision benders that accurately register and align plates can help to improve registration on press and deliver quality results to advertisers. size and will not reproduce better. Images lower than 150 dpi will reproduce poorly, with low resolution images of 72 dpi (somewhat common from advertisers) reproducing exceptionally poor.

Type: Black text should be 100 percent black and not built with multiple inks (CMYK). Four Color (Rich Black) adds an unnecessary degree of difficulty to registration on press and can seriously affect the reproduction quality of the finished product. All fonts should be embedded and converted to outlines or paths before your document is sent/before you export to PDF. Knockout/reverse four-color type: The minimum recommended size for any knockout type in a color background should be 12 point; this size differs greatly from site-to-site depending on the capability of both the press and operators. Even at this size, knockout type can present registration issues leading to compromised print quality and readability. If you must use knock-out type, it is recommended that you use a San Serif style.

Color proofing: Computer monitors are not an effective proofing device for offset printing. Although we repeat this time and time again to advertisers and individuals within our own organizations, most simply either don’t understand why or 28 |

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just don’t believe it’s true. If it appears on the computer screen then it must be possible to reproduce exactly like that, right?

Wrong! This is one of the toughest things for advertisers to understand, so get your facts straight before even trying.

Monitors display in transmitted light and RGB format; they cannot be relied on to match newsprint with reflected light printed in CMYK. Be certain your monitor is properly calibrated at all times (tools are available or speak with your I.T. department). It may also help to turn down the brightness of your monitor when designing creatives for newspaper reproduction.

While I haven’t yet found a perfect proofing device, I’ve found the best to be a plotter and a roll of newsprint. It’s not exact, it’s a one off using toner rather than ink and water at 50,000 impressions per hour, but it sure beats a computer screen and false expectations.

Dot gain: The growth in dot size between a given dot and the size of the printed dot on the final sheet is not a fault, but is an inherent characteristic in the reproduction process. As a result, a dot gain of 20 to 30 percent (dependent on your particular press) should be allowed for in the production of digital artwork. While minimum highlight dot should be 3 percent in order

Printing a full color blending chart allows you to show advertisers what your press can achieve and provides predictable end results for color offset printing. to hold an image, a shadow dot of 85 percent or larger can fill on most presses. This should be taken into account when designing ads and pages. Midtones and shadows will appear flat and filled if the ranges of dots are too similar in size to each other.

Total ink coverage: The recommended total ink coverage for newsprint is 240 to 260. Staying within these parameters can help to minimize set-off of ink that can occur in the printing process.

Line screens: A line screen of 100 lpi (lines per inch) is recommended for offset printing (depending on preference and reproduction capability of your press).

Screens with fewer lines per inch may appear grainy while screens with more than 100 lpi may fill due to press gain.

I strongly recommend that you put together a specification sheet for your advertisers and ad agencies detailing the specific guidelines for your processes. It will be appreciated by them; it will produce more predictable results (which is what everyone is looking for); and it will show your commitment to achieving the best quality possible for your clients.

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Establishing a Program of Internal Quality It’s important to establish the degree to which your equipment can perform. Not all presses are the same; dot gain can vary based on mechanical issues, ink/water application by press personnel, and the age and condition of your equipment. Color registration can be more challenging on a press with manual comps and side lay vs. one with automated cameras systems establishing and maintaining constant registration. Lack of maintenance, inferior paper stock, etc. can also affect reproduction.

What you need to do now is run a couple very basic tests. Most press operators will have run these in their career and they’re nothing new, but they are basic requirements to achieve predictable quality.

Some results will need to be relayed to your sales staff (color charts) and other results you’ll need to work on correcting internally.

A grid test: To establish accurate color registration, produce an image with multiple lines both vertically and horizontally throughout the image area; you may also use registration marks strategically within the area. Produce four plates from the same image and mount on your four color printing tower or other CMYK web lead.

Zero all your units and run up at speed. This simple test will show you what’s in and what’s out and by how much; any good pressperson should be capable of making necessary on-press adjustments so that the lines eventually fall on top of each other (i.e. register). If after multiple adjustments your press is incapable of hitting dead-on due to a mechanical issue, you may have to adjust on the front-end.

While this is not recommended, I have seen it necessary at times.

An on press color chart: Work with your prepress area to develop a page of various color values that produce the final desired /predictable result. The color chart should contain multiple color mixes. If an advertiser wants a kelly green, let them know what combination of cyan and yellow to use to achieve the end result.

Once you’ve developed the color chart, run it up on press (CMYK) and when you set your colors on the solids (CMYK) to the desired density, you’ll have a handy color mix chart to send out to advertisers or for use by internal sales staff.

Your ink vendor can be a huge help in running the color chart.

If you don’t have a densitometer, they can bring one in (but you’ll need one in the long run). It’s critical to set your solids per the ink vendor’s recommendations. Not only can they help run your test, but will possibly have a color chart template you can use.

The commitment we make to our advertisers and readers to produce high quality printed products must be met. Quality, reliability, predictability and consistency are all keys to our success. Meeting the expectations of advertisers and readers with clean quality printing and reproduction is paramount in our business. Falling short of this goal can cost us our reputation, our customers and of course, big money.  Jerry Simpkins is vice president of the West Texas Printing Center with Morris Printing Services, LLC in Lubbock, Texas.

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3 QUESTIONS WITH… Jeff Lansing, operations director, Post-Bulletin (Rochester, Minn.)

What has been your greatest challenge and how did you overcome it?

During a tour of a large metro print site, I commented on how impressive the room full of multiple presses and the huge packaging operation was. My tour guide responded that yes, it was a large print facility, but that he was also very impressed with small to medium sized print sites such as the Post Bulletin. He went on to say that if he had any printing or inserting mechanical problems he simply shifted it to other equipment.

He smiled and asked what we did. Point well taken. Always operating without a safety net. With one press and one inserter, the preventative maintenance and spare parts processes need to be dead on. That possibly is the most challenging and constant production issue of smaller to medium size print sites. To overcome it, you need to stay alert and prevent potential problems every day.

Where do you see the future of print production?

Consolidation of printing operations is popular and makes sense in a lot of situations, but not all. Consider all of the variables carefully. To continue printing you need to create and maintain an efficient and reliable site operating at a competitive cost. Production needs to generate additional revenue. We have a nice compliment of commercial customers that we value and we are constantly looking for more. The successful business model is constantly changing and production needs to be a valuable part of the operation.

What printing technologies are you most excited about?

Processless plate technology. We have realized the many benefits involved including reduced cost and not handling the processing chemicals. The plate developing units are gone along with the cleaning, maintaining, and high electrical/water usage associated with them. Our percentage of printed waste has always been low and has not increased with processing plates on press. We have made the necessary changes and learned the new skill set required for a successful transition.

Jeff Lansing has worked at the Post-Bulletin since 1972. He has been on the board of directors of the Metro Users Group/Metro Production Conference for the last 23 years.

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mediaXchange 2017 Annual News Media Alliance conference full of energy and ideas for ‘futures of news’

By Nu Yang

N

early 700 newspaper executives and 22 exhibitors attended this year’s News Media Alliance’s mediaXchange conference in New Orleans April 30-May 3.

The theme, “Futures of News,” was highlighted throughout the many sessions and talks. Keynote speakers included Mirum Agency president Mitch Joel, who spoke about how digitalization has led to major changes in consumption habits; ICM Partners head of digital ventures and former vice president of BuzzFeed Motion Pictures Jonathan Perelman shared how social web works and how publishers can take advantage of it to tell genuine and authentic stories; author and former executive vice president, special projects, Pew Research Center Paul Taylor, provided insights on millennials and diversity. Other notable sessions on the main stage included “Facebook for News Publishers,” “Journalism in the Age of Trump”, and “Google and the News Industry.” New to this year’s program were table talks that took place on the show floor. Each table was led by a facilitator, and topics included virtual reality, retention strategies, new revenue, and video.

The fourth annual Accelerator Pitch Program made its return, showcasing new businesses that provide solutions to print and digital media. The 2017 winners were Hearken, Recruitology, Relay Media and Wallit. Recruitology walked away with the first place award after winning the most likes on the Alliance’s Facebook page.

In addition, the Alliance elected Michael Klingensmith, publisher and CEO, Minneapolis Star Tribune, as its chairman of the board of directors. Klingensmith, who previously served as vice chairman, succeeds Tony Hunter, president of TWH, Inc. and chairman of Nucleus Marketing Solutions. Other Alliance officers elected were: Terry Kroeger, president, CEO and publisher, BH Media Group (vice chairman); Mark Aldam, president, Hearst Newspapers (secretary); and Anna Sedgley, COO & CFO, Dow Jones & Co., Inc. (treasurer).

Elected to initial two-year terms (2017-2019) on the Alliance board of directors were: Edward Bushey, Newsday Media Group; Roland A. Caputo, The New York Times; Ann Caulkins, McClatchy, The Charlotte Observer; Toni Cook Bush, News Corp.; Justin C. Dearborn, tronc, Inc.; Amy Glennon, Cox Media Group; and Alex Skatell, Independent Journal Review.

The dates and location for the 2018 mediaXchange are still pending. For more information, visit newsmediaalliance.org/ events/mediaxchange. 

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} Table talks were new to the program this year. They highlighted various topics, such as diversity and culture, data, new revenue, and video.

} President of TWH, Inc. and chairman of Nucleus Marketing Solutions and News Media Alliance chairman Tony Hunter (left) passed on the gavel to incoming chairman Minneapolis Star Tribune publisher Michael Klingensmith. Also pictured is Alliance president and CEO David Chavern. (Photo provided by News Media Alliance)

} Ian Cameron of Expert System tries out virtual reality in the USA Today Network booth as Chris Sweigart, USA Today Network creative director, watches.

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1 The Rebirth Brass Band entertained attendees during the first night welcoming reception. 2 Matt Monahan, sales and product lead of Washington Post’s Arc Publishing, presents on the Innovation Stage. 3 Amelia Nash, USA Today Network west region executive director listens as Jonathan Martin, New York Times national political correspondent speaks during the “Journalism in the Age of Trump” panel. 4 Melody Nelson, McClatchy regional director of retention and engagement, speaks during the “Proven Strategies for Building Reader Engagement and Retention” panel. 5 New Orleans Mayor Mitch Landrieu welcomes attendees to this year’s conference. 6 Kirk Davis, Gatehouse Media CEO, speaks during the “Members with Momentum” panel. 7 Jason Washing, Google’s director of global partnerships, presents “Google and the News Industry: Partnering for Success.” 8 Jonathan Perelman, head of digital ventures, ICM Partners, speaks about “How to Grow

Your Business with Shareable Content.”

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} The fourth annual Accelerator Pitch Program included (from top) Remy Schwartz, Hearken’s manager of business strategy and operations; Recruitology CEO Roberto Angulo; Mike Gehl, president of Wallit; and David Gehring, CEO and co-founder of Relay Media.

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9 Allison Munro (left), head of sales and marketing, and Lauren Lilly, account director, of Viafoura 1 0 (From left) Michael Dawes, VP of strategic partnerships, Roberto Angulo, CEO, and Brandi Reagan, partnerships sales manager of Recruitology 1 1 Michael Keever, senior VP and CMO (left), and Tom Comi, VP of entertainment advertising, of NTVB Media 1 2 Gary Green, director of business development, and Diane Amato, vice president of sales, of Tecnavia Press 1 3 (from left) Courtney McCombs, director of sales, Mike Gehl, president, and Alison Bossio, director of sales, of Wallit 1 4 Deb Dreyfuss-Tuchman, EVP of sales (left) and Anna Costello, senior product manger, of Adpay 1 5 Brian Gorman, VP of sales, and senior sales engineer James Allen of iPublish Media Solutions

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 The Emerson College Journalism 612 class: (from left) Melody Keilig, Nyan Lynn, Mukala Kabongo, Deborah Cardoso, Catherine Trudell, Alexandra Venancio, Corallys Plasencia, Xiangqiong Liu, Temi-Tope Adeleye, Vishakha Mathur, adjunct professor Mark Micheli, Dalinda Ifill, and Mario Zepeda.

Transforming Newspapers

 Editor’s Note: Last year, we had the idea to assign a project to journalism students at Central Michigan University in Mount Pleasant, Mich. We received such a great response that we decided to assign another school with a new question. This year, students in Mark Micheli’s advanced multimedia class at Boston’s Emerson College were tasked with answering the question, “If you could reintroduce the print newspaper to younger readers, how would you do it?” See what they have to say below.—NY

Students offer advice on how to rethink print for younger generations

illustration by tony o. champagne

By Emerson College Journalism 612 Class

o, if we could reintroduce the print newspaper to younger readers, how would we do it?

Our first thought was, “We wouldn’t. Millennials don’t need print.”

But with further investigation we realized there might be a successful way to do this if publishers are willing to take chances and rethink everything they know about print.

Editor & Publisher challenged our advanced multimedia class at Emerson College to answer that question with 18-25-year-olds in mind. We held many brainstorming sessions throughout the spring semester, individually conducted research, and created a short survey for our peers to help us come up with some creative and smart ways to rethink print for a younger audience.

We don’t have all the answers. In fact, in our search to provide solutions we realized it’s also important to ask the right questions. We provide some of those questions along with some advice from this target audience.

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Transforming Newspapers 1. Print is a Tough Sell But There May Be Opportunities Circulation and advertising revenue have fallen steadily since at least 2003, according to the latest Pew Research Center report.

From 2014 to 2015, “weekday circulation fell 7 percent and Sunday circulation fell 4 percent, both showing their greatest declines since 2010. At the same time, advertising revenue experienced its greatest drop since 2009, falling nearly 8 percent from 2014 to 2015…And overall, the industry continues to shrink, with Editor & Publisher’s DataBook listing 126 fewer daily papers in 2014 than in 2004.”

It’s unlikely that younger audiences will save the print industry. Only 16 percent of millennials pay for a print newspaper subscription and 21 percent for a print magazine, according to the Media Insight Project, a collaboration of the American Press Institute and the Associated PressNORC Center for Public Affairs Research.

However, there is some hope as that same study showed that “this generation of American adults is anything but newsless, passive, or civically uninterested.” The research found that 85 percent of millennials say keeping up with the news is at least somewhat important to them and 69 percent get news daily. And our own unscientific survey of 100 people (nearly all of which were between the ages of 18-30) showed that 53 percent of our respondents get some of their news from print.

So with that in mind, a smart print publisher may be able to tap into this generation’s strong desire for information and here’s how they might do that:

2. Exclusive/Niche Content Needed When asked what would influence them to buy a print publication, several young readers who answered our survey mentioned exclusive content they couldn’t get online.

“I’d expect better researched, detailed articles, expert analysis and exclusive features as the news is already out on the web before the print edition. No stale news,” said one respondent.

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 During their spring semester, advanced multimedia students at Emerson College spent time rethinking the print product for younger generations. (Photo by Catherine Trudell)

And when asked what type of content they may be willing to buy in print, niche content—such as health and food/spirits— beat out traditional newspaper content such as national/global news, politics, sports, and local news. And while many news publishers are cutting back on arts coverage, art/ culture was also high on the list of niche topics our respondents said they would be willing to buy in print.

It’s clear that readers aren’t looking to print for breaking news. We’d take this one step further. They are looking for more niche topics: don’t try to cover all of the news, the internet already does that. Instead focus on one topic and cover it deeply and creatively so that people within that circle of interest respect it and seek you out.

Ethics is also important. During our class discussions, students emphasized that the

information presented in print must be trusted and free of opinions, unless clearly marked as an opinion piece, or if the business model warrants, as an “advertorial.”

3. Writing Style/Young Reporters Ideally, a publication that targets young readers would have more young reporters and editors than older journalists. Older journalists would have a harder time figuring out what young readers want but would be helpful in controlling the quality of reporting and editing.

Vice, a website and monthly magazine focused on arts, culture and news, is a good example of this. It targets younger audiences by presenting content in creative ways but at the same time hires experienced journalists with good credentials.

What content might you be willing to buy in print? (choose all that apply) Arts and Culture Food and Spirits Education National/Global Politics Sports Fashion Science/Technology Local Health Investigative Exclusive Business

41% 37% 34% 33% 32% 31% 30% 30% 29% 28% 22% 21% 18% 0%

10%

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Source: Emerson College Journalism 612 class survey, based on 100 respondents editorandpublisher.com

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} Student Nyan Lynn discusses the project with his classmates. (Photo by Mario Zepeda)

And BuzzFeed, although some now question its credibility, specifically targeted younger audiences by catering to their online needs. A good example of this is the Top 10 List which caters to short attention spans online.

In this same vein, print publishers should target younger audiences by catering to their print needs. So instead of creating something for short attention spans, print publishers may want to create something more in-depth, as the print medium is a better medium to deliver in-depth reports.

However, we’d recommend presenting that in-depth information by breaking it up into bite-size, attractive pieces, using images and simple, colorful infographics as younger audiences are more receptive to visual forms of communication.

Writing style is also important. With 3.5 million subscribers, the Skimm—a daily digital newsletter created by two female NBC news producers in their twenties—uses a funky writing style that is easy to read or skim, as that’s what online audiences do: they skim content rather than read every word. Print publishers shouldn’t merely copy this writing style. They need to figure out what writing style is

Which platforms do you prefer to get your news? (choose top 3) Website 71% Facebook 57% Television 56% Twitter 36% Newspaper 30% Radio 28% Magazine 20% Snapchat 16%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Source: Emerson College Journalism 612 class survey, based on 100 respondents

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suited to attract a younger audience in print. Maybe the language and tone of the print article needs to be direct but also quirky and conversational.

Carlos Watson, the CEO and co-founder of the millennial news site, Ozy, told Wired magazine that the secret to attracting millennials is simple, make it smart and sexy. He said that millennials want stylish design, flavorful writing, and “clever, make-you-smile headlines.” Although he was talking about online platforms, the same might apply to print. It has to be stylish, trendy, and attractive as it is smart, in-depth, and informative.

And maybe print has a draw that online doesn’t. Just as millennials flock to older mediums such as vinyl records, and to a lesser degree, film, could print become the next retro-hip must-have if done right?

There’s a lot to explore here and building partnerships with journalism schools to do further research, as well as for soliciting material and distributing it, could prove beneficial.

4. Design is Key Most publications look the same as they did when they first launched more than a century ago. Newspapers underestimate the power of design in attracting younger audiences. This is a visual generation with apps like Instagram and selfies being the norm.

Print publishers should make their publications so visually appealing that they can’t help but pick it up. Ironically, this is one area where print may have an advantage over digital. Print is physical and tangible and can arouse more senses than merely sight.

Print publishers should use it to their advantage. Arouse all of the senses. Make the colors jump and the cover photos captivating.

Make it feel great, with a conscious paper choice (In our survey, 56 percent said paper quality would influence their decision to buy print.) Heck, make it smell great! Make the experience of navigating through the print material a creative and stimulating journey.

At the very least, we’d suggest more white space and larger color photos. Think about making the entire publication easier to navigate. Is there a way to eliminate or limit stories jumping from one section to the next? Would a table of contents and/or icons help readers find content easier?

Focusing on a general design aesthetic for a target group may also be a good marketing technique. This might apply even geographically. For instance, a publication for hip, Brooklyn, New York may look different than one designed for a college town where the aesthetic is more preppy.

Print publishers will also have to decide on the size of the publication and shouldn’t be limited to just tabloid, magazine, or broadsheet. Teen Vogue, which has been innovative and somewhat successful in its print approach, changed the dimensions of its magazine to be slightly bigger than an iPhone. And this year, they changed from being a monthly publication to a quarterly journal.

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Transforming Newspapers

13 Takeaways For New and Existing Print Publications 1. Tap into this generation’s strong desire for unbiased news and information.

2. Give them something they can’t get online. Consider niche content.

3. Hire young reporters that can best speak to this audience.

4. Don’t mimic what’s being done online. Just as successful online publishers cater to this generation’s online needs, use the print medium to do what it does best.

5. Break up stories into bite-size, visually attractive pieces.

6. Don’t take writing style for granted. Figure out what writing style works best to attract your particular audience to print.

7. Consider partnering with journalism schools to do further research as well as for soliciting material and distributing it.

8. Don’t be afraid to make bold changes to traditional designs.

Make it so visually appealing that your audience can’t help but buy it.

9. Reconsider the publication schedule. Since we don’t recommend covering breaking news, when does it make sense to publish in print? Publishing less often may save costs, but what does that do to advertising and circulation revenue?

10.Experiment with different revenue streams. Print ads still generate more money than online ads per advertisement so take advantage of that. However, the trend in advertising shows the overall revenue from print ads is declining.

This is easier said than done, but look for other revenue sources beyond advertising and circulation. Be creative and experiment.

11. Bring your print publication to your audience. Don’t expect them to find it on their own. This means using online, social media, and mobile platforms to promote your publication. It means making connections between the online world and physical world. It means rethinking distribution so that your publication is available for purchase at places (in both the online world and physical world) where your audience is and where they are most likely to want to read a print publication.

12. Consider your print brand. Do you want your publication to be retro-hip or high-tech cool? There may be opportunities to be both. Are there any opportunities here that will generate rather than bleed money? Or maybe it’s money well spent as a way for marketing the print publication?

13. And lastly: Be true to your audience. This applies to both online and print publications. Identify your audience, cater to its information needs in print, and always be authentic.

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 Two illustrations of what a print front cover for a younger audience might look like. The first cover was designed by student Deborah Cardoso and the second cover was designed by student Alex Venancio. According to adjunct professor Mark Micheli, they could be used for either a traditional magazine style or for a traditional tabloid newspaper, and the point students were trying to make is that the covers should be edgy with strong visuals that compel readers to pick them up.

could somehow create a daily print publication that supplements online reports in a compelling way or unless they focus on niche content that isn’t reported online.

Publishing less often will not only save money, but it will allow for more thoughtful, in-depth reporting: something we believe millennials might seek out from a print publication. Publishing less often could create demand and more hype for the publication too.

Delayed Gratification magazine, based in the United Kingdom, publishes just four times a year. It bills itself as part of the “slow journalism” movement, the opposite of breaking news.

“Like the other Slow movements, we take time to do things properly,” a statement on its website says. “(We) wait for three months to pass before returning to the news, picking out what really mattered and returning to events with the benefit of hindsight so we can give you the final analysis rather than the first, kneejerk reaction.”

6. Don’t Ignore Online, Use It To Connect To The Real World Just because the content is exclusively available online doesn’t mean print publishers can afford to ignore online platforms. These platforms are a good place to promote the print content, since that’s where younger audiences are already.

Grab their attention online and then steer them into the physical world to buy the publication. Use social influencers and social media platforms to create hype around the exclusive content.

Think of creative ways to link the online world with the physical world where they can find the publication. This could include offering online coupons to coffee shops, micro-breweries, and bike shops where young people gather and then completing the connection to the physical world by distributing the publication in those places.

It could also include places where people have to wait and are editorandpublisher.com

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more apt to pick up a print publication: doctor’s offices, hair salons, auto repair shops.

Just as digital publications try to connect with a younger audience by going where they are online, such as Snapchat and Instagram, print publications should try to connect with a younger audience by going where they are in the physical world. We mentioned a few places. Where else would be smart to offer a print publication?

Social media can also be used to connect an audience in the real world, thereby building brand and loyalty.

Periodically create meetings about hot topics the publication covers at coffee shops or brew pubs. Topics for these “meetups” are unlimited. Some examples include: introducing a new piece of technology for the group to play with; an excursion run by a staff photographer on how to take the best smartphone photos and/or selfies; a discussion on candidates for an upcoming election; or simply a place to hear from readers about what they like and don’t like about the publication.

Delayed Gratification does this by periodically offering “Slow journalism nights,” and classes on how to create infographics.

Some of these events charge a fee but are usually free to subscribers.

7. Make Print High-Tech Again When Gutenberg’s press ushered in the print era around 1440, it was cutting edge technology. No longer did people have to get their news by word of mouth. And this altered storytelling forever.

Today, storytelling is being reinvented again through digital means but this doesn’t mean print has to sit on the sidelines. Using augmented and virtual reality, print publications can create multimedia stories connected to their print counterparts.

The New Yorker magazine did this in its May 16, 2016 interactive print edition.

Readers downloaded an app and held a camera up to the magazine to experience the journey of a train through New York City off the printed page.

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ence? Are there high tech papers that could be used or that have yet to be developed?

Are there compelling reasons to connect the real physical world of a print publication with a virtual, digital world?

8. Business Models All of these ideas are only good if you can financially support them. We have no solid winning solutions here. If we did, we would have dropped out of school and started our own print publication. All we have are some suggestions on where to look for those solutions.

Advertising alone is probably not enough.

Print advertising revenue has been falling for years. Pew Research statistics show that from 2014 to 2015 advertising revenue fell another 8 percent for newspapers.

But before we ignore advertising all together, maybe there’s a way to improve it. Is there a form of advertising that can improve the user experience? Old fashioned coupons do this and maybe more money can be wrung out of them by offering coupons for things younger people buy: coupon codes for free song downloads or a cheat-sheet for the hottest video game.

To charge or how much to charge for the publication is something else to consider.

Millennials are said to be civic minded and environmentally conscious. Would they be willing to subscribe to a print publication if a portion of the proceeds went to a cause they believed in? And could the publication keep its editorial integrity if it donated to that cause?

Providing student discounts should also attract younger audiences. And network marketing, such as offering free or discounted subscriptions to readers who refer others to subscribe, should help bring in more circulation revenue.

A key part of any business model also intersects with the editorial focus. Know who your audience is and don’t stray from that. If a publication’s focus is a younger audience, then it should try its best to cater to that audience. Look for ways to connect with them, both online and in the physical world, as well as through issues they care about.  JUNE 2017 | E & P

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SUPPORTING

REAL NEWS

With a new name, CEO, and campaign, the News Media Alliance is ready to steer the newspaper industry into a bright future

M

By Nu Yang

any of us still remember the 2011 marketing campaign the Newspaper Association of America introduced. Called “Smart is the New Sexy,” the campaign was met with mixed reactions. Many critics were wary of the campaign’s message during a time when newspapers were struggling with layoffs and declining advertising and circulation numbers.

At E&P, we have long called for the newspaper industry to create a national marketing campaign in order to attract new readers and spread the message that newspapers are still relevant. From time to time, we even run full-page marketing ads in our print magazine to help inspire publishers. A few years ago, I wrote a feature (bit.ly/2q2a91w) that envisioned a Super Bowl television commercial promoting newspapers during one of the most watched programs, and earlier this year, another story we published (bit. ly/2i5FVpT) stated that the industry had a brand crisis and needed to find a way to effectively communicate the mission and value of newspapers.

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SUPPORTING

REAL NEWS

 The Alliance moved into new offices in Arlington, Va. this past January.

Things have really changed since that misguided “sexy” campaign. My wish of a Super Bowl commercial sort of came true this year when the New York Times aired a commercial during the Oscars promoting its “Truth” brand campaign.

And in March, the News Media Alliance (formerly the Newspaper Association of America) introduced its “Support Real News” national campaign, which was created to “(shine) a light on the harm… caused by fake news and the importance of real news produced by respected, trusted news organizations employing high-quality, investigative journalists.”

Whether it’s due to President Trump’s heavy criticism of the press or the public’s thirst for trusted information, we’ve come a long way since “Smart is the New Sexy.”

So, what’s on the schedule for the Alliance’s new era? I recently spoke with Alliance president and CEO David Chavern and Alliance vice president of innovation and communications Michael MaLoon about the organization’s marketing campaign, what the Alliance will be working on in 2017 and beyond, and why real journalism matters now more than ever.

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Promoting Real News The Alliance revealed its “Support Real News” campaign on March 29 at a “unique time for the news industry,” said Chavern.

“This is a special moment in time where the public wants to spend more time with quality journalism,” he explained. “The campaign is able to capture this moment and remind people about the real business of the news industry and that’s to produce good journalism.”

MaLoon said it was an opportunity for the Alliance to switch the narrative from “fake news” to promoting and supporting “real news,” hence the campaign’s name.

It was also a chance for the nearly 2,000 members of the Alliance to come together as a news community, to lock arms and stand up for themselves, he added.

The Alliance developed a variety of campaign resources that could be used on digital, social, video and print platforms. They included two ads in print and digital formats; a 90-second online video; infographics; social media graphics and profile badge; and blog posts and an op-ed by Chavern.

According to Chavern, the campaign took about three months to put together.

The Inland Press Association and Local Media Consortium worked as campaign partners with the Alliance. When the campaign went live on the Alliance’s website (bit.ly/2mVyJhO), they also held a Facebook Live event to talk to the public about their goals.

So far, feedback has been positive, and only a small percentage of negative comments came from people who thought the campaign was anti-Trump or showed media bias, said Chavern. But overall, he said people seem to appreciate the message they are trying to send and publishers are excited for the opportunity to talk about how they do journalism with their readers.

One of those publishers was Sara Glines of the News & Observer in Raleigh, N.C. Glines said the paper ran one full page, full color ad on March 29, along with other papers owned by parent company McClatchy.

“While we didn’t hear an outpouring of response from readers, I believe there is a quiet majority that is passionate about local journalism and particularly about editorandpublisher.com

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 Michael MaLoon, News Media Alliance vice president of innovation and communications

our investigative reporting,” she said. “I hear from readers when I am out in public with that message. The emails and phone calls I receive are generally pretty specific to a complaint about delivery, their subscription or a piece of content.

But when I’m out, readers stop me to thank the News & Observer for what it does and urge me to keep doing it.

“I think the ad did as much for our staff members as it did for the public.

This was also a moment for McClatchy to share the quality of its brand and its dedication to good local journalism. It helps all of us, within McClatchy and even more broadly across (the Alliance), to feel that we are in this fight together. I think the quiet majority is behind us.”

The Alliance’s MaLoon reported about 500 media properties ran the print ads— that’s around 14 million print editions right out of the gate, he said.

That’s just the first wave, according to both Chavern and MaLoon. A second round of advertisements and other promotional materials will come out later this year. “The tone will not change,” MaLoon said, although the focus may be editorandpublisher.com

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 David Chavern, News Media Alliance president and CEO

about news literacy and critical thinking.

Chavern again stressed the importance of the campaign and added in today’s media environment, there was more pressure from the public to identify what is real news and what is fake news.

“It’s about quality versus non-quality, and we are quality journalism,” he said.

“This is also a call to action, to support and subscribe.”

A New Identity In the short time since Chavern was named president and CEO of the former Newspaper Association of America, the organization has undergone a dramatic transformation—starting with his unusual hire.

When Chavern came on board in October 2015, he was an industry outsider, having spent 30 years in executive strategic and operational roles, most recently completing a decade-long tenure at the United States Chamber of Commerce.

“I want to tell the story to the public and to policymakers that people still want the product,” he told E&P at the time of his appointment. “They want news; they want journalism.”

Although his role has taught him a lot about the industry, he also experienced some growing pains. Last summer, “Last Week Tonight” host John Oliver did a segment about local journalism and the economic hardships newsrooms today are facing. Most journalists appreciated Oliver’s humorous segment, but Chavern was quick to offer a rebuttal, stating that Oliver was filled with “petty insults” and that the TV show host was making fun of the experiments newspapers were doing.

Unfortunately, not a lot of media insiders

“The campaign is able to capture this moment and remind people about the real business of the news industry and that’s to produce good journalism.”

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SUPPORTING

REAL NEWS

Reporters, editors and photographers create real news.

Journalism you can trust.

Follow the conversation at #SupportRealNews

The public needs the truth; not social media headlines & fake news.

The future of our country depends on the ability of journalists to provide the public with investigative journalism.

Help show your support for quality, investigative journalism: Donate to the International Consortium of Investigative Journalists today https://donate.icij.org/

Help show your support for the journalists - in local communities and across the country - who are working tirelessly to bring you real news.

Real, Reputable, Trusted. Your News Media.

Follow the conversation at #SupportRealNews

Subscribe to your local newspaper today.

THIS PUBLICATION SUPPORTS REAL NEWS.

THIS PUBLICATION SUPPORTS REAL NEWS. www.newsmediaalliance.org

Real, Reputable, Trusted.

Your News Media. newsmediaalliance.org

 Ads for the “Support Real News” campaign appeared on digital, social, video and print platforms.

agreed with Chavern’s response.

Washington Post media columnist Margaret Sullivan wrote, “(I) have a suggestion for Mr. Chavern. When someone hilariously and poignantly celebrates the industry that you are paid to defend and protect, you ought to laugh at the funny parts and then simply say ‘thank you.’ Or maybe nothing at all.”

Looking back, Chavern told me he had “overacted and would do it over again.”

“My first instinct was to defend my members and the industry,” he explained. “I should have taken a breath and waited 10 seconds before I said anything. At the end of the day, John Oliver did a good thing for the industry. It was a love letter to journalism, and I acknowledge that now.”

As Chavern was learning more about his position, the group that had hired him also decided it was time for a new identity to clearly reflect the changing industry. First, it started to accept digital-only sites as members, and then it dropped “newspaper” from its name and rebranded to the News Media Alliance and launched a new website last September.

“The announcement is the culmination of a larger strategic plan to highlight the news media industry’s evolution to multiplatform, digitally-savvy businesses and premium content providers,” the Alliance announced at the time. “The organization’s 42 |

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new focus better reflects the fully-integrated multi-platform media organizations that comprise its membership.”

MaLoon’s newly-created position also signaled a turning of the tide. MaLoon was hired in April 2016 to focus on innovation, and he spent his first six months on the Alliance’s rebranding efforts. Over the course of his first year, MaLoon held quarterly innovation roundtables with different newspaper leaders, and he hopes to bring more events focused on revenue and advertising to Alliance members.

In addition to the “Support Real News” marketing campaign, the Alliance has been aggressive on policies and public issues that affect the media, such as cross-ownership and copyright.

Chavern also puts out a monthly CEO column to members; his recent topics have addressed the Trump media attacks, the freedom of press and the business of news in a Trump presidency.

This year, Chavern said one of their key initiatives is to deliver more value to their members. Recently, the Alliance introduced a new dues structure to accommodate print-only, print and digital and digital only members. The group also launched metricsXchange, a new digital benchmarking tool exclusively for members. According to the Alliance, “The dashboard will allow comparisons between markets and publications, providing new insights into the news media industry’s digital business efforts. editorandpublisher.com

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The Alliance will also provide analyses and highlight newsworthy trends mined from the tool.”

For anyone still confused on what the Alliance’s role is, Chavern had an answer. “We’re fighting the fight for you,” he said. “The easy part would be to make an argument for quality journalism, but the conversation about the business of news needs to be developed…That’s our job at the Alliance.”

Futures of News As I write this story, the annual mediaXchange conference put together by the Alliance has just wrapped up in New Orleans. Nearly 700 newspaper executives were in attendance (look for the recap elsewhere in this issue). Based on this year’s program, it’s clear that the Alliance believes the futures (yes, the Alliance believes there is more than one) of news is heavily focused on digital. With speakers from Facebook and Google on the agenda, perhaps the Alliance is telling their members it’s time to consider them as partners and not as disruptors. Maybe more collaboration is needed especially during this unique time.

“This is our moment actually. The public eye has never paid closer attention to what we do in real news,” Chavern said dur-

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ing his opening speech. “Defending real news has never been more vital, and the successful start to the ‘Support Real News’ campaign shows how powerful journalists can be when they work together. Make no mistake; we are in a golden age of news media right now.”

After the conference, Chavern told me, “We were really pleased with how well mediaXchange 2017 turned out. It was just what we wanted—high value content and high energy. The response from the attendees so far has been almost universally positive (which is unusual). The attendance was good but not great, however, so we are going to again reevaluate our events for 2018 and make sure that everything we do is totally focused on value and meeting industry needs.”

The Alliance may look different than it did a year or two ago, but their mission hasn’t changed: to help the news media grow and prosper.

We’re at the halfway mark in 2017, and if this year’s news cycle is any indication, we cannot predict how this year will continue. One thing is for sure—as long as there are groups like the Alliance around, helping newspapers support each other and supporting real news, the industry is in good hands. 

John Cribb

Gary Greene

Randy Cope

JCribb@Cribb.com 406.579.2925

GGreene@Cribb.com 434.227.0952

RCope@Cribb.com 214.356.3227

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2017 PULITZER PRIZE WINNERS

PULITZERS COMMENCE SECOND CENTURY OF AWARDS

By Sean Stroh

T

he Pulitzer Prizes began their second century of honoring the country’s best work in journalism, arts, letters and music on April 10 at Columbia University. The announcement of this year’s awards also coincided with the 170th birthday of its founder, Joseph Pulitzer.

According to Sean Murphy, digital content manager of the Pulitzer Prizes, more than 3,000 entries were received across the 21 categories; of these, 1,187 were submitted in the journalism competition.

The New York Times took home three awards while The Miami Herald was recognized for editorial cartooning and explanatory reporting, sharing the latter prize with the International Consortium of Investigative Journalists and McClatchy. Art Cullen, editor and co-owner of the Storm Lake Times in Iowa, a twice-weekly paper with a circulation of 3,000, received the award for editorial writing.

“In recent years, the public focus has been on the decline of newspapers, both great and small. Yet the work that wins Pulitzer Prizes reminds us that we are not in a period of decline of journalism but rather in a midst of a revolution,” said Mike Pride, Pulitzer Prize administrator. “The digital age has made the world smaller, and thus more accessible, enabling partnerships that extend the reach of accountability journalism.”

For a complete list of 2017 Pulitzer Prize winners and finalists, visit pulitzer.org. 

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 Charleston Gazette-Mail reporter Eric Eyre (left) gets ready to toast with the newsroom and executive editor Rob Byers after winning the 2017 Pulitzer Prize for Investigative Reporting. (Photo by Kenny Kemp/Charleston Gazette-Mail)

 East Bay Times reporters (left to right) Matthias Gafni, Thomas Peele, Harry Harris, Erin Baldassari and David Debolt react as they learn of their Pulitzer Prize win for breaking news. The staff won for their coverage of the tragic Ghost Ship warehouse fire which killed 36 people in December 2016. (Photo by Jane Tyska/Bay Area News Group)

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WINNERS:  Public Service New York Daily News and ProPublica  Breaking News Reporting East Bay Times staff, Oakland, Calif.  Investigative Reporting Eric Eyre of Charleston Gazette-Mail, Charleston, W. Va.  Explanatory Reporting International Consortium of Investigative Journalists, McClatchy and Miami Herald

 International Consortium of Investigative Journalists (ICIJ) staff, members of the Panama Papers reporting team and some friends and family celebrate and share the news with the world. ICIJ shared a prize for explanatory reporting with McClatchy and the Miami Herald. (Photo by Scilla Alecci/ICIJ)

 Local Reporting The Salt Lake Tribune staff  National Reporting David A. Fahrenthold of The Washington Post  International Reporting The New York Times staff  Feature Writing C. J. Chivers of The New York Times  Commentary Peggy Noonan of The Wall Street Journal  Criticism Hilton Als of The New Yorker  Editorial Writing Art Cullen of The Storm Lake Times, Storm Lake, Iowa  Editorial Cartooning Jim Morin of Miami Herald

 (Left to right) Senior editor Anders Gyllenhaal, investigative reporter Marisa Taylor and McClatchy Washington Bureau chief Cheryl Carpenter celebrate after the announcement of the 2017 Pulitzer Prize for Explanatory Journalism, which was awarded to the International Consortium of Investigative Journalists, McClatchy and the Miami Herald for the Panama Papers, a series of stories using a collaboration of more than 300 reporters on six continents to expose the hidden infrastructure and global scale of offshore tax havens. (Photo by Cheryl Diaz Meyer/McClatchy)

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 Breaking News Photography Daniel Berehulak, freelance photographer, The New York Times  Feature Photography E. Jason Wambsgans of Chicago Tribune JUNE 2017 | E & P

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 Chicago Tribune photographer E. Jason Wambsgans celebrates with Robin Daughtridge, AME/Photo and Video, and staff after it was announced he won a Pulitzer Prize for Feature Photography. (Photo by Antonio Perez/ Chicago Tribune)

 Wambsgans was honored “for a superb portrayal of a 10-year-old boy and his mother striving to put the boy’s life back together after he survived a shooting in Chicago.” (Photos by E. Jason Wambsgans/Chicago Tribune)

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 The ProPublica newsroom celebrates winning the Pulitzer Prize for Public Service, the organization’s fourth Pulitzer. They were recognized for a joint investigation with the New York Daily News on abuses in the New York City Police Department’s enforcement of the nuisance abatement law. (Photo by Demetrius Freeman/ProPublica)

 Sarah Ryley, an investigative reporter previously with the New York Daily News, celebrates receiving a Pulitzer Prize in the Public Service category with head of news Robert Moore, former editor-in-chief Jim Rich and editor-in-chief Arthur Browne, left to right. The Daily News shared the award with ProPublica. (Photo by Jefferson Siegel/New York Daily News)

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 Aminda Marqués Gonzalez, the Miami Herald’s executive editor and vice president, gives a big hug to Nicholas Nehamas, after it was announced the Herald won a Pulitzer Prize for its Panama Papers investigation along with McClatchy and the International Consortium of Investigative Journalists. Nehamas, one of the reporters on the project, worked with fellow reporter Jim Wyss, who looks on via Skype from Bogota, and Casey Frank, investigative reporting editor, to the right of Alex Villoch, the Herald’s president and publisher. (Photo by Emily Michot/Miami Herald)

 Miami Herald political cartoonist Jim Morin was honored for “editorial cartoons that delivered sharp perspectives through flawless artistry, biting prose and crisp wit.”

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 Miami Herald political cartoonist Jim Morin raises his hand as the Miami Herald newsroom reacts to his Pulitzer Prize award for editorial cartooning.

From left are Aminda Marqués Gonzalez, executive editor and vice president; Rick Hirsch, managing editor; Nancy Ancrum, editorial page editor; Jim Morin, political cartoonist; Alex Villoch, president and publisher; Casey Frank, investigative reporting editor; and Nicholas Nehamas, investigative reporter. (Photo

by Emily Michot/Miami Herald)

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 C.J. Chivers (center) of The New York Times embraces his wife and children after winning the 2017 Pulitzer Prize for Feature Writing. (Photo by Sam Hodgson/New York Times)

 Jimji, 6, cried out in anguish, saying “papa” as workers moved the body of her father, Jimboy Bolasa, 25, for burial. (Photo by Daniel Berehulak/New York Times)

 Crime scene investigators hunched over the body of Romeo Torres Fontanilla, known as Tigas. His killers: two men on a motorbike.

(Photo by Daniel Berehulak/New York Times)

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 New York Times contributor Daniel Berehulak (center) celebrates with members of the newsroom after winning the 2017 Pulitzer Prize for Breaking News Photography (see his photos at left). Berehulak was honored for “powerful storytelling through images published in the New York Times showing the callous disregard for human life in the Philippines brought about by a government assault on drug dealers and users.” (Photo by Hiroko Masuike/New York Times)

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2017 PULITZER PRIZE WINNERS

 Storm Lake Times editor Art Cullen hugs his son Tom (facing camera) after winning the Pulitzer Prize for Editorial Writing. Tom did most of the reporting that inspired the editorials. (Photo by Dolores Cullen/Storm Lake Times)

 The Salt Lake Tribune’s senior managing editor Matt Canham breaks out the sparkling wine after the paper wins a Pulitzer Prize in Local Reporting for its investigation of rape at Utah colleges. (Photo by Francisco Kjolseth/The Salt Lake Tribune)

 Wall Street Journal columnist Peggy Noonan won the 2017 Pulitzer Prize for Commentary.

 Washington Post reporter David Fahrenthold reacts to the announcement that he won the Pulitzer Prize for Na-

tional Reporting. (Photo by Bonnie Jo Mount/Washington Post)

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 Hilton Als, the theatre critic for The New Yorker, won the 2017 Pulitzer Prize for Criticism.

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By Sean Stroh sean@editorandpublisher.com

NewsPeople

Benjamin Lanka has been named editor of The Advocate in Newark, Ohio. He had been serving as interim editor of the paper since October. Lanka originally joined the Advocate in 2012 as an investigative editor. Prior to joining the paper, he spent eight years covering local government and politics for The Journal Gazette in Fort Wayne, Ind.

Todd Higdon has been appointed managing editor of the Neosho (Mo.) Daily News. He joined the paper in 2003 as a reporter and photographer, and later became a paginator. During his time at the Daily News, his coverage has ranged from city council meetings to general features and crime stories.

Dave Shane has been named executive editor at the Midland (Mich.) Daily News.

He previously served as editor of the Huron Daily Tribune in Bad Axe, Mich. Shane has also worked at the Bay City Times, Mount Pleasant Morning Sun, Ionia SentinelStandard and South Haven Daily Tribune in Michigan.

Mark Lukas has been named advertising director at the Finger Lakes Times in Geneva, N.Y. Most recently, Lukas was an associate publisher with Hearst Media Services. He briefly served as sales director of key accounts at the Democrat & Chronicle in Rochester, N.Y., following a 20-year career working in advertising and sales for the Hartford (Conn.) Courant.

Staci Matlock has been named managing editor of the Taos News in New Mexico.

Previously, she worked for The Santa Fe New Mexican as a reporter for nearly two decades. Over the course of her career, editorandpublisher.com

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Matlock has won a number of state journalism awards in the categories of investigative reporting, news, features, science, obituaries and sports.

Benoit Chatelard has assumed the role of president and CEO of Flint Group’s Digital Solutions. Most recently, he was vice president, Production Printing Business Group of Ricoh Europe. Chatelard began his digital production printing career in 2002 when he led the IBM Printing Systems Division for France, Belgium and Luxembourg.

Gabriel Escobar has been named editor and vice president of Philadelphia Media Network.

He will oversee the operations of The Inquirer, Daily News and Philly.com. In addition, Bill Marimow has assumed a new role as PMN editor-at-large and vice president. He will serve as a lead writing and editing coach for the investigations, power and policy, and regional coverage teams of reporters. Former Daily News editor Michael Days will become PMN editor for reader engagement and

vice president. He will collaborate with the team assigned to build the network’s audience as well as with leaders of 10 newly created news coverage teams.

Beau Laird has been promoted to director of advertising at The Tuscaloosa (Ala.) News.

He had been serving as interim advertising director since January. Prior to that, he was sales manager.

Michelle Jaconi has been named executive producer, creative at The Washington Post. In her new role, she will be responsible for the video teams working on content in categories such as politics, pop culture and food. Jaconi will also lead the Post’s new four-person scripted team.

Michael Shearer has been named editor and general manager of the Record-Courier in Kent, Ohio and regional editor of GateHouse Media, Northeast Ohio. As regional editor, he will direct the print and digital news operations of eight daily newspapers as well as numerous weekly publications.

Prior to joining GateHouse, Shearer was executive editor of Gannett’s media network of Central Ohio.

Jeffrey Dietz has been named vice president of KBA North America’s web and specialty press division. In his new role, Dietz will be responsible for Flexotecnica CI presses, RotaJET digital inkjet web presses, newspaper presses, metal print presses and the new corrugated packaging product lines.

Rick Hohlt has retired as publisher of the Ruston (La.) Daily Leader. He worked at the paper for 38 years, serving as assistant advertising manager, advertising manager and general manager before being named publisher in 1991.

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Sam Dolnick has been named an assistant editor of The New York Times.

He previously served as an associate editor and a deputy sports editor.

Prior to joining the paper in 2009, Dolnick worked for The Associated Press as a foreign correspondent in New Delhi. In addition, former Wall Street Journal deputy editorial page editor Bret Stephens has joined the Times as an opinion columnist.

Jeff Schumacher has been named publisher of The Daily Post-Athenian in Athens, Tenn. and The Advocate & Democrat in Sweetwater, Tenn. In addition to his new publishing roles, he will continue to serve as regional advertising director of the two papers and The Herald-News in Dayton, Tenn.

Seth Butler has been appointed publisher and editor of the Newport Plain Talk in Tennessee.

He started his career at the paper as a sports

ACQUISITIONS Lee Enterprises has purchased the Missoula Independent from its publisher Matt Gibson. The free alternative weekly newspaper is distributed in Missoula, Ravalli and Lake Counties in Montana. The paper had been owned by Gibson since 1997. Lee Enterprises currently owns several publications in Montana such as the Missoulian, Billings Gazette, Ravalli Republic, Independent Record of Helena and Montana Standard of Butte.

The Crosbie family has sold The Willimantic (Conn.) Chronicle to Central Connecticut Communications. The paper had been owned by the family since it was founded in 1877.

The Chronicle and its commercial publishing operation will be owned and operated by Chronicle Media LLC, a new company formed for the sale. Central Connecticut Communication also owns The New Britain Herald and The Bristol Press.

writer in 2003. Butler was named sports editor eight years later.

Baker Ellis has been named president of LaGrange Newsmedia and publisher of the LaGrange (Ga.) Daily News. He spent the last two years working for The Shelby County Reporter in Columbiana, Ala., where he was sports editor and later a management associate.

Jim Robertson has retired from his position as managing editor of the Columbia (Mo.) Daily Tribune. He began his career at the paper working on the copy desk.

Over the course of his 36 years at the Daily Tribune, Robertson held a variety of leadership roles in the business, editorial and city sections.

Ron Waite has been named publisher

Christian Hendricks has announced he will retire from his position as vice president for strategic initiatives at McClatchy. He has worked at the company for 25 years.

Prior to attaining his current position, Hendricks was vice president of products, marketing and innovation.

He will retire on Nov. 30.

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of the Sandusky (Ohio) Register. He has served in various positions with Dix Communications over the past 23 years. Most recently, Waite was regional general manager of the daily newspapers in Kent and Alliance, Ohio, and senior vice president of advertising for all Dix newspaper properties.

Brian Carovillano has been named managing editor of The Associated Press. He will directly oversee the AP’s heads of U.S. news, enterprise, investigations and business news.

Carovillano originally joined the AP in 2000, working as a reporter and editor in Providence, R.I., Boston and San Francisco. In addition, David Scott was named deputy managing editor for operations. He previously served as U.S. political editor for the AP. ©AP

Washington Post’s new rapid response investigative team. He previously served as universal news desk editor. He has also been a topic desk chief and editor overseeing police and court coverage in Maryland.

Clay Zeigler has been appointed managing editor of the Florida Times-Union in Jacksonville. Most recently, Zeigler oversaw special projects and investigations. He has worked at newspapers in Florida, Texas and Pennsylvania for nearly 30 years. editorandpublisher.com

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NewsPeople Ryan Cronk has been appointed editor of South County Newspapers in California. In his new role, Cronk will oversee the King City Rustler, Greenfield News, Soledad Bee and Gonzales Tribune. He previously served as editor of the Atascadero (Calif.) News and Paso Robles (Calif.) Press.

Alan Rosenberg has been named executive editor of the Providence (R.I.) Journal.

He has worked at the paper since 1978, and most recently served as managing editor.

Succeeding him in that position will be Michael McDermott, who previously served as assistant managing editor for breaking news and features.

Bob Kirkpatrick has been named editor at the Sun Tribune in Othello, Wash. He previously served as city editor of The Daily World in Aberdeen, Wash. Prior to that, he was sports editor at the Columbia Basin Herald in Moses Lake, Wash.

Chris Voccio has retired from his position as publisher of the Niagara Gazette and the Lockport Union Sun & Journal in New York. Voccio was originally appointed publisher of the Gazette in 2014, and became publisher of the Sun & Journal a year later. Before joining the Gazette, he served as publisher of newspapers in Greenville, Texas, Johnston, Penn., Danville, Ill., and Norwich, Conn.

Bill Albrecht has been named group publisher for GateHouse Media, Northeast Ohio. He will also serve as publisher for the Wooster Daily Record and Ashland Times-Gazette. Most recently, Albrecht was president and publisher of Argus Leader Media in Sioux Falls, S.D. Patrick Kilgallon has been appointed corporate account manager for Presstek newspaper groups in the U.S. and Canada.

Prior to joining the company in 2013, Kilgallon managed the technology department at the Erie Times Publishing Co. for nearly three decades. editorandpublisher.com

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Darrin Peschka has been named news director of the Ventura County Star in California. Peschka replaces John Moore, who has retired. She has worked as an editor at the paper for 14 years, most recently serving as senior editor and content strategist. Peschka is the first woman to lead the Star’s newsroom.

Rich Jackson has been named executive editor of the Times-News in Burlington, N.C. He began his newspaper career as the crime reporter for the Beaver Dam Daily Citizen in Wisconsin. Prior to joining the Times-News, Jackson was editor of The Derrick and The News-Herald in Oil City, Pa. Brice Anderson has retired from his position as managing editor of the Richmond (Va.) Times-Dispatch. He started as a reporter for The Richmond News Leader before working his way through the reporting and editing ranks. After the Times-Dispatch and News Leader merged in 1992, he became assistant news editor for design.

Michele Jurysta has been named general manager of the Cranberry Eagle in Pennsylvania. For the past seven years, Jurysta had been the paper’s advertising manager. She joined the Eagle Printing Co., which publishes the paper, in 1992 as an inside sales representative at the Butler (Penn.) Eagle. Jurysta has also worked as a national sales executive at the Pittsburgh Post-Gazette.

James Wright has been named investigations editor at The Courier-Journal in Louisville, Ky. Prior to that, Wright served

as an editor at the Las Vegas Review-Journal. He has also worked as an editor at the Times-News in Twin Falls, Idaho and the Seattle Post-Intelligencer.

Ted McGrew has been promoted to vice president, sales of Southern Lithoplate, Inc. He previously served as vice president, newspaper sales. He is also a director of the Inland Press Foundation and a member of numerous press associations throughout the country.

Andy Hobbs has been named publisher of the Federal Way Mirror in Washington.

Hobbs served as editor of the newspaper for seven years before becoming a city reporter at The Olympian in Olympia, Wash. He also worked briefly at the Puyallup (Wash.) Herald. Hobbs succeeds Rudi Alcott, who was promoted to lead Sound Publishing’s digital sales team.

Heather McKernan has been named publisher of the Concord (N.H.) Monitor, the first woman to hold the position in the Monitor’s 153-year history. She first worked at the paper as human resources manager and later served as controller. McKernan will remain as publisher of the LedgerTranscript in Peterborough, N.H., a position she has held since 1995.  JUNE 2017 | E & P

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Business Directory

Companies that provide publishing leaders products and services that help save time, generate new revenue models and strengthen existing ones.

Reach Decision Makers Archive In A Box Phone: 360-427-6300 Website: www.ArchiveInABox.com Who We Are: We specialize in making digital copies (scans) of your printed newspapers and bound volume archives which you can store online and access from any device.

• Our service includes everything — shipping & logistics, high resolution scanning, digital copies, hard drives, and online hosting.

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• You exclusively own and control the original scans and all copies. No partnership is required.

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As the steward of your community’s published history, you know the value of your printed newspaper archive. Don’t wait — begin your digitization before you suffer a loss!

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• Your bound volume, loose, and microfilm materials can be digitized.

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Is Explaining Your New-media Business to Newspaper Executives a Constant Challenge?

Rapid and continuous technology changes make it tough for publishing executives to keep current with products and services provided by new-media companies.

Our readers constantly ask if we would create a directory, listing new-media companies and outlining how they benefit newspapers.

Newspaper industry decision makers are looking to simplify their lives, and our new business directory will help publishers better understand the products and services you sell.

To advertise in E&P’s Business Directory, please contact:

E&P Sales (949) 660-6150, ext. 214 sales@editorandpublisher.com

Case studies and testimonials Please visit our website for complete details: www.ArchiveInABox.com

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5/19/17 3:00 PM

Give your company Vision Data’s

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For over 40 years, Vision Data has been dedicated to hiring and retaining the best people and fostering an atmosphere of industry-leading innovation, while building our solid history of growth, without the need for merger or acquisition.

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The result of our unified approach to development, backed by the industry’s best service and user support, mean huge benefits for today’s progressive publisher; a complete “Soup-to-Nuts” menu of coordinated sales, customer service, business and production applications:

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Technological Innovation: Vision Data constantly re-invests in innovation and development. Our experienced staff has excellent skills in managing accounting and circulation, as well as flowing and controlling ads. We are constantly developing revenue modules that add to your sales packages. Our VisionWeb suite team is second to none in the industry and is dedicated to keeping Vision Data on the cutting edge of that technology.

Configuration Options: Vision Data “Soup-to-Nuts” packages are available in various configurations: In addition to locally-hosted server configurations, we offer both IaaS (Infrastructure as a Service - Vision Data hosted) and SaaS (Software as a Service - leased access) system configurations, both of which save you the cost and manpower of installing and managing your own server.

Large Customer Base: We have a large base of over 2,000 publications made up of a good mix of privately owned newspapers and newspaper groups. We have continually grown our base at a manageable rate , aided by our reputation for outstanding customer service and attention to customer needs. We take great pride in our history of customer retention.

“Soup-to-Nuts” Ongoing Support Pricing: By investing in Vision Data’s “Soup-toNuts” systems, you can also lower your ongoing support costs by replacing multiple vendor support charges with a singled “Packaged” support charge. Publishers investing in the total Vision Data “Soup-to-Nuts” package can save over fifty percent from the cost of multiple support packages.

•

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subscription models. Management dashboard instantly displays and compares data, CASS certification, postal reporting, remote access for account or route management, EZ Pay, user-friendly CSR, full accounting and reporting.

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Cut costs, track production time,11:50 reduceAM makegoods with this powerful tool.

Project8:Newzware 2/24/17 Page 1

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5/22/17 9:04 AM

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E-mail: classifieds@editorandpublisher.com

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E & P | JUNE 2017

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Publications For Sale

Fax: 866-605-2323

Publications For Sale

THE 22 YEAR OLD leading newspaper in the Caribbean Island nation of St.Kitts And Nevis is for sale. It is the paper of record for the Caribbean paradise. The publication comes with it’s own printery, 22,000 square foot building with a 3,000 square foot apartment on the third floor with a view of the ocean .The facility is located on an acre of land.The newspaper produces good advertisement revenue with potential for much more. Serious inquires only to thesknobserver@yahoo.com, editorinchief@thestkittsnevisobserver.com.

25 YEAR SPANISH LANGUAGE WEEKLY family-owned free distribution newspaper for sale in NY. For information visit www.kamengroup.com, call 516-379-2797, or email info@kamengroup.com.

Help Wanted

Help Wanted

ADVERTISING DIRECTOR & GENERAL MANAGER: Privately held Hagadone Newspapers, North Idaho properties, is searching for a candidate to lead advertising sales and oversee general business operations for three very established community newspapers: Bonner County Daily Bee (6x), Priest River Times (1x) & Bonners Ferry Herald (1x).

Work with the best while living in the desirable Pacific Northwest. Sandpoint, Idaho…a region known for its beautiful mountainous terrain, expansive lakes and an abundance of four-seasons outdoor activity.

In this exciting role you will drive top-line revenue while leading an established sales team of Multimedia Account Executives and Facilitators. Reporting to the North Idaho Regional Publisher and separate from heavy corporate oversight, you will demonstrate a history of driving sustainable results with an ability to work independently while thinking and acting strategically.

Lead in sales, lead in the community. As the senior on-site executive, you will also spend quality time representing each newspaper while engaging with community leaders, organizations and events.

Qualifications: Experience making a best-practices sales culture a top priority. Proven success in sales leadership with +5 years’ experience and track record of growing revenue. Meaningful expertise leading digital sales preferred. Bachelor’s degree or equivalent in marketing, advertising or related field. Strong skills in integrating analytics, market insights, strategies, account planning and other best practices to create and execute successful sales growth.

Send cover letter and resume to lriley@cdapress.com. Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.

EXECUTIVE DIRECTOR: The Wyoming Press Association is seeking an executive director to help guide the association into the future of newspaper publishing. Duties include managing a $1 million-plus annual newspaper advertising sales business, organizing and directing annual conventions and lobbying. Oversees one full-time, one part-time staff member.

Newspaper experience a plus, but not required. Strong sales skills beneficial. Good interpersonal and public speaking skills essential. Salary range $60,000-$75,000, depending on experience. Benefits.

Letter of application, resume and professional references to the Wyoming Press Association, 2121 Evans Ave., Cheyenne, Wyo. 82001 or email to wyopress@wyopress.org by midnight, Friday, July 14. No applications by telephone. Information: 307-635-3905.

The WPA is an equal opportunity employer.

Visit us online at www.editorandpublisher.com! editorandpublisher.com

5/19/17 2:53 PM

Help Wanted

Help Wanted

GENERAL REPORTER: Mohave County Miner, Inc. [MCMI], a.k.a. Kingman Daily Miner, a daily publication, is seeking a full time reporter to join our team of awesome journalists. If writing is truly your passion and you want to work in a fun, fast-paced environment, we want you to apply. Kingman Daily Miner is located in the northwest region of Arizona. We are minutes from the snow and one – two hours from Las Vegas, Laughlin/Colorado River, Flagstaff, and the Grand Canyon. We are the heart of Route 66! Responsibilites include (but are not limited to): • Write accurate feature, enterprise, and beat stories as well as special publications • Taking news and feature photos and/or video as assigned • Ability to create and maintain positive relationships within the community • Organize materials, determine focus and write stories according to AP format and editorial style, both for printed and online publication • Ability to post breaking news, updates, and feature stories to web site and social media sites • Assists in the preparation of newspaper and special pages, including layout, pagination, cropping & selecting photos, writing headlines & cut lines, checking/producing graphics, and final check proof Qualifications: • Degree in journalism or commensurate experience needed • Previous newspaper writing experience preferred • Creativity and a willingness to learn • Must be able to take photos with smartphone and digital camera • Provide and drive personal vehicle, possess a valid driver’s license, and necessary amounts of auto insurance • Knowledge of pagination with InDesign a plus • Accuracy and ability to write clean, crisp copy in a fast-paced, deadline driven environment • Must be able to work nights and weekends Our parent company, Western News&Info, Inc. [WNI], and it’s subsidiaries are located throughout Arizona and has been in the newspaper industry for over 39 years. We offer benefits, 401k, and an excellent PTO plan. NSE EEOE Please email your cover letter, resume, and at least (3) samples of your writing to: nthorpe@kdminer.com. No phone calls please.

PUBLISHER: Looking for a professional job in a small community with a very high quality of life at a lower cost of living? Publishers of a strong Great Plains community newspaper and digital news and advertising service want to begin a transition into retirement. We are looking for a current reporter, editor or ad salesperson who loves the news business, but might want to get out of the daily big city grind. The small town atmosphere that goes along with this job is perfect for raising a young family, because that’s why we moved here. Successful candidate would begin duties as a manager and reporter or sales person, but would transition into Publisher (and possibly ownership) status. For more information email ccnews@mac.com.

REGIONAL ADVERTISING DIRECTOR: The Regional Advertising Director is responsible for revenue growth within the Lynchburg region. To accomplish this, the manager must work with ad managers/departments at each property to develop strategies for revenue growth, facilitate Cooperative cross-selling develop new revenue and digital initiatives, develop effective sales staffs through employee training and development, develop effective marketing campaigns, and direct ad production. The position is responsible for the Lynchburg Group of newspapers; and for driving new revenue growth from markets outside the normal geographic boundaries, but identified as areas with extensive cross-shopping patterns. To apply, email your resume to: bforderkonz@newsadvance.com SPORTS REPORTER: The Paducah Sun, located in Paducah, KY, is looking for a talented and versatile sports reporter. Candidates with a college degree and at least a year of reporting experience are preferred, but recent graduates may apply. The reporter will cover a broad range of sports with emphasis on high school athletics in our region.

Applicants should send cover letter, resume and two or three writing samples to Executive Editor Steve Wilson at swilson@paducahsun.com.

EMPLOYMENT AD SPECIAL! Up to 100 words: $50.00 Additional copy: $20.00 for 35 words

Help Wanted

Help Wanted

The Woodlands

Tomball ball

Home Delivery Service Manager

Spring Sprin

MANAGEMENT OPPORTUNITY Looking for a career?

At Hearst, we’ve built thousands during the last 130 years. Since 1887, we have grown from a single ressnewspaper into one of the world’s most admired Cypress private media and information companies with over 360 businesses in more than 150 countries. Still growing, the Houston Chronicle recently added 23 publications to it’s stable of titles.

The Houston Chronicle is seeking a highly-motivated individual who is pursuing an opportunity to excel in distribution service at the 4th largest metro Copperfieldfield perfi field fi dfi fieelcustomer d paper in the country. We are investing in our future.

So why not invest in yours and join in our success.

The position: Home Delivery Service Manager (HDSM), a full time management position within a progressive, aty consumer centric, circulation department. The HDSM is responsible for managing key distribution metrics for the territory assigned.

Ho Houston The candidate: Will have distribution experience, customer service resolution skills and the ability to successfully communicate with large scale independent contractors. Experience with Microsoft products and circulation data systems also required.

Interested: Call Dan Lias, Home Delivery Director, at 713.362.8524 or email MissDaniel.Lias@chron.com ouri City City ty Missouri The Houston Chronicle offers a competitive and comprehensive benefits package.

We are an Equal Opportunity Employer.

gar Land an nd

Call 1-800-887-1615

for more information or to place your ad. editorandpublisher.com

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shoptalk /commentary Newspapers Still a Strong Thread in Fabric of Freedom

By Katie Kohler

T

he history of freedom of press is more than 300 years old. During a trial against the authors of The New York Weekly Journal

by British governor William Cosby, the publication was found not guilty and continued circulation of their publication until 1751. At that time, there were only two newspapers in the U.S., though the second newspaper was not critical of Cosby’s government.

Journalism is woven into the fabric of our freedom. The American Press Institute puts it best: “News keeps us informed of the changing events, issues, and characters in the world outside. Though it may be interesting or even entertaining, the foremost value of news is as a utility to empower the informed. The purpose of journalism is thus to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments.”

To me, journalism, like medicine and law, is a practice. Since humans do it, there is always room for error and the only way to get better at it is to keep “practicing” (reporting, writing, etc.) and learning.

There are less than upstanding individuals in every profession and journalism is no exception. This is not a hagiography of the press. I am speaking from my own experiences, and what I have witnessed throughout my time as a member of the press.

Every day, many others, and myself attempt to cover our assignments in a fair manner, without bias, to the best of our ability. We knock on doors, make phone calls, send follow up emails, and attend sparsely attended meetings to be able to craft a story to make the reader as in-

Journalists are supposed to get the answers so you don’t have to. formed as possible.

Provide the citizens with the information they need to make the best possible decisions. An article will illicit different types of reactions. The majority may be the same but the way you process it may vary, sometimes largely, from someone else. For example, if I write a story about Mike Smith who opened a new pizzeria in Anytown, Pa. Some readers might think there are already too many pizza places.

It’s going to take away from parking from residents. Mike was a jerk in high school.

Others may think it’s great he has gluten free options. He hired my friend. Finally, a place that delivers late night.

If you like or agree with every article in your source for news on a daily basis start reading something else. I bet you even disagree with your best friend sometimes.

Good newspapers provide a forum for divergent opinions and show leadership by serving as a watchdog and a constructive critic for government. A good newspaper should also be transparent about the people who are on its staff. Maybe put the author’s name of the stories you tend to read into a search engine. Are they a “real person?” Names like Mister E. Man or Tru

Seeker should be red flags.

A credible journalist will have no problem using their real name. Their education, background and experience have given them the tools they use every day to cover news under constraints of a deadline.

Journalism at its best is a collaboration.

Reporters and editors should have their eyes and ears open to the community and what they think is important. What’s the progress of the roadwork? What are the local elected doing? What does this new ordinance mean?

Journalists are supposed to get the answers so you don’t have to.

I can boo-hoo about the massive cuts newsrooms have faced in recent years but, to use the cliché, that’s old news. On a local level, if you want the press that existed 300 years ago, especially the kind that asks the tough questions, to still exist, support it. If you want to know what is going on where you live, work and your kids go to school support your local news. Subscribe (online or in print). Buy ads. You don’t need a public relations team to get in touch with a reporter and tell them about what your concerns are, about a cause you are supporting, or an unheralded member of the community.

Local news can and should survive because not only is it woven into the fabric of our freedom, but of the community it serves.  Katie Kohler is a Philadelphia area based award winning columnist and journalist. Visit her website at katiekohler.com. This article is reprinted with permission from Digital First Media and The Times Herald in Norristown, Pa.

Printed in the USA. Vol. 150, No 6, EDITOR & PUBLISHER (ISSN: 0013-094X, USPS: 168-120) is published 12 times a year. Regular issues are published monthly by Duncan McIntosh Co. Inc., 18475 Bandilier Circle, Fountain Valley, CA, 92708-7000; Editorial and Advertising (949) 660-6150.

Periodicals postage paid at Fountain Valley, CA 92708, and additional mailing offices. Postmaster: Please send address changes to: EDITOR & PUBLISHER. P.O. Box 25859, Santa Ana, CA 92799-5859. Copyright 2017, Duncan McIntosh Co. Inc. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise, without the prior written permission of the publisher. Subscription Price: U.S. and its possessions, $99.00 per year, additional postage for Canada & foreign countries $20.00 per year. Single copy price $8.95 in the U.S. only; Back issues, $12.95 (in the U.S. only) includes postage and handling. Canada Post: Publication Mail Agreement No. 40612608. Return undeliverable Canadian addresses to: Bleuchip International, P.O. Box 25542, London, ON N6C 682.

Subscriber Services (888) 732-7323; Customer Service Email: circulation@editorandpublisher.com.

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5/19/17 2:40 PM

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The Most Comprehensive and Accurate Source Book of Its Kind

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2017

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More than 800 Pages of Valuable Industry Information Inside • Community weeklies, ethnic, specialty and free publications • Community shoppers and TMC publications • Publication appraisers and brokers • State and national newspaper representatives • Alternative delivery services • College and university newspapers • Journalism schools

A Detailed Picture of the Newspaper Industry The 2017 DataBook contains tens of thousands of facts for more than 8,000 daily and weekly U.S. and Canadian newspapers with a combined circulation of 110.2 million!

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Details about Daily and Weekly Newspapers Who's Where Contact Directory of Industry Professionals Specialty & Niche Papers Newspaper Groups, Associations, Organizations and Services to the Industry Advertising Representatives and Newspaper Brokers Ethnic and Religious Newspapers Black, Latino and Jewish Newspapers College and University Newspapers + Schools of Journalism Military Newspapers Alternative Newspapers Gay and Lesbian Newspapers Parenting, Real Estate and Senior Publications News, Pictures and Syndicated Services

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