Fred hall 2018 Brochure

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Presented by

BAKERSFIELD

LONG BEACH

SAN DIEGO

Fred Hall Central Valley Sports Show

Fred Hall Show Long Beach

Fred Hall Show Del Mar

March 2-4, 2018

March 7-11, 2018

March 22-25, 2018

eation Marketing cr e R r o o td u O ia Californ

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We’ve Got California Covered Since 1946 the Fred Hall Shows have reached more Anglers, Hunters, Boaters, Travelers, Campers, Truck Owners, RVers, Divers and outdoor recreation enthusiasts than any other shows.

For 72 years We have Delivered More Customers . . . Period!

Fred Hall Show attendees have a high average household income and are dedicated to outdoor recreation. Help your business to capitalize on this unique once a year opportunity.

This is it. The Super Bowl.

It’s where we get to display all of our goods, where we get to show off our shop and our crew. There is not a better assemblance of tackle manufacturers anywhere in the world.

Rick Maxa Fisherman’s Landing

It’s THE number one face to face experience we have with our customers all season. We come back every year.

We always look forward to it and probably always will.

Jared Smith Parchers Resort

Best show there is by far, if you’re looking for qualified buyers, and experienced fishermen, there’s nothing better than the Hall Show. This is the Super bowl of events for Angler’s Marine. Always has been. It’s definitely the highlight of our year.

Rick Grover Angler’s Marine

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Bakersfield

Long Beach

San Diego

Kern County Fairgrounds

Long Beach Convention Center

Del Mar Fairgrounds

March 2-4, 2018

March 7-11, 2018

March 22-25, 2018

Become a Show Sponsor In the First Quarter of the Year, Fred Hall Shows Dominate Outdoor Recreation Marketing in California.

Fred Hall Show sponsorships are affordable and effective. They include: • TV • Radio • Billboards • Direct Mail • Newspapers

• Periodicals • E-marketing • Social Media • Selected Seminars

Over ne! rst quarter alo fi e th in d te enera Impressions G

Sponsorships are Limited and Sell Out Quickly . . . Call Today!

The results of this show were so good for us that we’ve now expanded our presence to be a sponsor. We sponsor a seminar panel; we’ve added a second booth. It’s a great one stop shop for us to increase our visitation, we wouldn’t do it any other way.

Whitney Lennon Mammoth Lakes

Fred Hall for us has always been about branding the Costa name in Southern California. For us, it’s the premiere event to get to the consumers. Our glasses are out there, and that’s what we’re all about at Costa.

Bill Poupart Costa

The Fred Hall Shows do a good job in selling the lifestyle of boating and outdoor adventure, and we’re noticing a lot of families in attendance. The show brings the people in. We’ve sold boats and we’re meeting a lot of new customers. The traffic at this show is always good. Every year we sell boats.

Ray Jones Long Beach Yacht Sales

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Bakersfield Fred Hall Central Valley Sports Show, Kern County Fairgrounds

March 2-4, 2018

2017 marked the transformation of the 41-year-old “sportsman’s show” at the Kern County Fairgrounds into the Fred Hall Central Valley Sports Show. There were more RVs, Boats, Fishing and Hunting exhibits than ever before. 2018 will be even bigger! The 2017 show shattered decades old attendance records and attracted more anglers, hunters, boaters, RVers and outdoor recreation travelers than had ever been seen at a show in this market. Don’t miss this great kick-off to the 2018 Fred Hall Show Season.

2018 Exhibitor Space Booth Space: 10’ x 10’ ...............................................$550.00 Outside Booth Space: 10’ x 10’ .................................$300.00 ($450.00 with Canopy) $50 early booking discount on regular priced indoor booths for contracts returned with deposit by Sept 1, 2017.

Bulk Space Outdoors: Must be at least 500 sq. ft….$1.25 per sq. ft.

Outdoor bulk space limited to boats, trucks, autos, and specialty displays RV Rates: $175 Each (RV Bulk Rates Available)

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The Central Valley is Full of Dedicated Outdoor Recreation Enthusiasts and This is Their Show.

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Long Beach Fred Hall Show, Long Beach Convention Center

March 7-11, 2018

The Fred Hall Show at the Long Beach Convention Center is unique among all other shows on this planet. No other event can match its size, scope or impact on the outdoor recreation community. If you’ve never been to this spectacular 72-year-old show you owe it to yourself and your business to become a regular part of the Fred Hall Show Family. The Fred Hall Show has set the standard for all other shows since 1946.

2018 Exhibitor Space Booth Space: 10’ x 10’ .........................................................................$1,450 Early order discount of $100 applies to full price booths if contracts and 50% deposit are received by Sept. 1, 2017

Bulk Space: Over 1,000 sq. ft. Exhibit Halls .........................$4.25 per sq. ft.

500-1,000 sq. ft. Exhibit Halls...........................$5.25 per sq. ft.

Bulk space customers are limited to boats, trucks, autos, RVs and specialty displays

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This show will sell out of space early. Book now!

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San Diego Fred Hall Show, Del Mar Fairgrounds

March 22-25, 2018

Not only is this one of the premier shows in the nation, it is one of the favorite shows of regular exhibitors and new exhibitors alike. “We love this show”, say the exhibitors at this 41-year-old event. “Thank you for having this show” is a common comment from most of the exhibitors at the Fred Hall San Diego Show at the Del Mar Fairgrounds. This show is big enough to be internationally recognized but small enough so that exhibitors can have an intimate experience with the attendees. Even after four decades “plus” this unique show continues to set attendance records. For many exhibitors this great show is at the end of the show season and the results for exhibitors can be spectacular. It is the only outdoor recreation show in the nation’s fifth largest market.

2018 Exhibitor Space Booth Space: 10’ x 10’ .........................................................................$1,200 Early order discount of $100 applies to full price booths if contracts and 50% deposit are received by Sept. 1, 2017

Bulk Space: Over 1,000 sq. ft. Exhibit Halls .........................$3.50 per sq. ft.

500-1,000 sq. ft. Exhibit Halls...........................$4.50 per sq. ft.

Bulk space customers are limited to boats, trucks, autos, RVs and specialty displays

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SAN DIEGO

The Ultimate Outdoor Experience!

2018 Exhibitor Application Form

Sign up by September 1, 2017 and Save!!

Early booking discount on all regular priced 10' x 10' booths Business Name

Contact Person

Street Address (P.O. Box #)

City

State

Email Address

(

Zip Code

Country

)

(

Telephone

)

Fax

Type of Business:

Web Address

Tackle

Boats

Camping

Apparel

Marine

RV

Non-Profit Art

Travel — Resort Location

Media

Hunting

Dive Other

Details

Bakersfield

Long Beach

San Diego

Kern County Fairgrounds

Long Beach Convention Center

Del Mar Fairgrounds

March 2-4, 2018

March 7-11, 2018

March 22-25, 2018

❑ Booth spaces: $550 per 10' x 10' ❑ Outdoor Booth spaces:

Booth spaces: $1450 per 10' x 10' 10'x10' ______ 10'x20' _____ 10'x30'_____ Other ______________________

Booth spaces: $1200 per 10' x 10' 10'x10' ______ 10'x20' _____ 10'x30'_____ Other _________

$300 per 10' x 10' ($450 with canopy) 10'x10' ______ 10'x20' _____ 10'x30'_____ Other ___________ Bulk price outdoors*: Must be at least 500 sq. ft….$1.25 per sq. ft.

Outdoor bulk space limited to boats, trucks, autos, and specialty displays RV: $175 each _________

Bulk price*: Over 1,000 sq. ft. ...$4.25 per sq. ft.

500 - 1000 sq. ft. ...$5.25 per sq. ft. $100 early booking discount on regular priced 10’ x 10’ booths for contracts returned with deposit by Sept 1, 2017.

❑ RV unlimited: $4,500 $50 early booking discount on regular priced indoor booths for contracts returned with deposit by Sept 1, 2017.

*Bulk space pricing does not include electrical usage. Bulk space limited to boats, trucks, autos, RVs & specialty displays ** Signed contract & deposit must be received by Sept. 1 to be eligible for discount.

Bulk price*: Over 1,000 sq. ft. ...$3.50 per sq. ft.

500 - 1000 sq. ft. ..$4.50 per sq. ft.

Bulk space_____________ $100 early booking discount on regular priced 10’ x 10’ booths for contracts returned with deposit by Sept 1, 2017.

Mail, Fax or Email application to: • Fred Hall Shows, P.O. Box 2925, Camarillo, CA 93011-2925 • Fax: (805) 389-1219; Phone: (805) 389-3339 • Email: info@fredhall.com; Website: fredhall.com

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These shows will sell out!

Get your contract or application in early!

Substantial Early Order Discount for Contracts Received

by Sept.1, 2017 The Fred Hall Shows will put huge, enthusiastic and energetic crowds in front of your product in each of our marketing areas. From California’s Central Valley to the Mexican border, we truly “have California Covered”.

Take advantage of the “impulse sales” that can be generated with the enormous Fred Hall Show crowds.

Our Unmatched Advertising Campaign targets Anglers, Hunters, Boaters, RVers, Travelers and all outdoor recreation enthusiasts. We focus on families to ensure that the future of outdoor recreation remains strong.

Our Audience Loves our Family Fun Features: • • • • • • • • • • • •

The Mammoth Lakes Kids Fish Free Trout Pond The Cousins Tackle Main Seminar Stage The Hobie Kayak Fishing Theater Ram Trucks Ultimate Air Dogs San Diego Ford Dealers Paul Bunyan Lumberjack Show The Daiwa Bass Tank The Accurate Fishing Saltwater Tank The Costa Sporting Chef Café nts The BAKO Sand Drags New Eve d e Field Dog Training are Add !! ar e Y Casting Ponds h c a E Casting on the Hyatt Lagoon

• • • • • • • •

Fly Casting Archery Air Gun Ranges The Great American Duck Races Kids Casting Contests The Kids Korner…bounce houses and more Hundreds of RVs Acres of boats. The biggest trailerable boat show in each market.

• Thousands of booths • Nearly 700 seminars and demonstrations in the 12 days of the shows.

The Fred Hall Shows are a 72-year-old tradition—more than half of the attendees in 2017 have attended a past show.

• Average (mean) age of Attendee — 48.0 years • Average Household Income — $134,000 Of boats owned: • 83.3% are trailerable • 70.6% are outboard powered • 20% of attendees plan to purchase a new boat • 67.7% of attendees fish in freshwater • 85.3% of attendees fish in saltwater Of attendees who fish: • 19.8% have fly fished • 14.4% have fished from a kayak • 64.2% have fished from a privately owned boat • 53.3% have fished from a chartered boat, a party boat or long range vessel • 66.4% of Attendees have traveled outside California to boat, fish or hunt • 37% of Attendees plan to book a trip either at the show or within 90 days Of those Attendees who plan to book a trip, where?

• Mexico 86.5% • Alaska 32% • Canada 19.5 % • Florida 16.2%

Fred Hall Shows sponsorship continue to be an effective marketing tool for our business. Every year we see a huge increase in sales and traffic to our booth.

Duane Lambeth Dove Island Lodge Nothing gives us better exposure to the fishing market than the Fred Hall Show. And those that don’t do the Fred Hall Show, if you want to be in fishing, you’re missing out on an incredible tool for yourself. It took us to a new level a long time ago and every year it gets better.

Pete Gray Let’s Talk Hookup If you’re not here, you’re not in the business – I can tell you that right now. I now am privileged to go all over the country to shows and this is, if not, the best. It’s definitely one of the best fishing shows in all of the United States, if not the world. If you’re not part of ityou’re missing out.

Mike Battistoni Maui Jim It’s the ONLY show we do. It’s an amazing show. It does great for us.

I can’t really gush enough about it, honestly.

Seth Bone Kingfisher Charters I'm continually impressed with the wide variety of exhibits at the Fred Hall Shows, as well as the staffs' friendly attitude and willingness to share advice on how to better promote our business. Whether you are new to exhibiting at consumer shows or have already been doing them for years, you don't want to skip the opportunity to exhibit at the Fred Hall Shows.

Tim Lockwood Lockwood Hunting Services The primary reason we’re at the show is we needed more exposure in this market. There is a huge opportunity for us to exhibit in the salt water environment, and that’s why this show does it for us.

Kevin Linehan Mercury Marine

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Dear Fred Hall Show Exhibitor, Thank you for being a part of our 72-year-old show family.

We take outdoor recreation seriously. We actively support viable organizations and individuals that work to strengthen outdoor recreation resources and our access to them.

At the shows, our goal is to create an environment that celebrates outdoor recreation. We believe in that environment you will be able to sell as much of your product as you possibly can each and every year.

Kern County Fairgrounds

March 2-4, 2018 Long Beach Long Beach Convention Center

The Fred Hall Shows dominate outdoor recreation marketing in Southern California. We communicate with more of your potential customers than any other advertising medium through the use of TV, Radio, billboards, direct mail, newspapers, periodicals, E-marketing and our extensive use of social media.

The 2017 Fred Hall Shows were the best in our 72-year-old history. We displayed more fishing tackle, boats, RVs and international fishing and hunting travel displays than ever before.

Each show was “alive” with active attendees eagerly seeking out their particular brand of outdoor recreation. Our long-time customers were “blown away” by the enthusiasm of the Fred Hall Show crowds in 2017.

For 2018 there will, again, be three Fred Hall Shows…

Bakersfield, Long Beach and San Diego. All of these shows sold out months ahead of time in 2017 so we urge any of you that want to attend the 2018 Fred Hall Shows to get your signed contracts and applications in early.

Bakersfield

March 7-11, 2018 San Diego Del Mar Fairgrounds

March 22-25, 2018 SECURE YOUR BOOTH TODAY! For more information regarding sponsorships or exhibit space, please contact us directly at: (805) 389-3339, or email: info@fredhall.com

Maximize your exposure, sales and profits.

Become a part of the Fred Hall Shows family. Sign up today! “We’ve Got California Covered”.

The Ultimate Outdoor Experience!

Sincerely, The Fred Hall Show Staff

fredhall.com