Who We Are
D L English Design is a multi-disciplinary retail, hospitality design & branding firm with a focus on innovative, consumerdriven experiential spaces.
20 YEARS IN BUSINESS
Founded in 2001, now with offices and team members in Pasadena, Los Angeles, San Francisco, and Chicago.
1,000+ PROJECTS
We take pride in collaborating with clients to create unique and successful projects.
PROJECTS WORLDWIDE
Australia
Canada
Architects
Designers
Dubai
Hawaii
Mexico 40+ TEAM MEMBERS
Graphic Designers
Artists
Project Managers
Estimators
Engineers
Craftsmen
Master Installers
How We Do It
Creating storied social spaces that engage consumers by connecting brand story & community story with purpose & style.
PURPOSE STORY STYLE
LISTEN INTUIT OBSERVE COLLABORATE + COCREATE
Core Capabilities
The Goods Cannabis Co
DEVELOP A NEW CANNABIS BRAND FROM STRATEGY TO NAMING TO RETAIL DESIGN
COMMUNITY FOCUSED VALUES TO DIFFERENTIATE FROM COMPETITORS
DEFINE BRAND ATTRIBUTES TO BE APPROACHABLE, STRESS-FREE, & FEEL GOOD
ART AND COMMUNAL APPROACH TO BRING IN THE DIVERSE LOCAL NEIGHBORHOOD
THE GOODS CANNABIS CO BRAND
THE GOODS CANNABIS CO
THE GOODS CANNABIS CO
THE GOODS CANNABIS CO
THE GOODS CANNABIS CO
The Public Cannabis Co
THE PUBLIC CANNABIS CO
THE PUBLIC CANNABIS CO
Solful
BRIEF: AN APPROACHABLE & CRAFTED EXPERIENCE
EDUCATE CUSTOMERS & REDUCE STIGMA AROUND CANNABIS
HIGHLIGHT SOURCING, KEEPING AGRARIAN LOOK
UPDATE & MODERNIZE DESIGN WHILE KEEPING BRAND ROOTS
REMAIN APPROACHABLE, HELPFUL & DOWN TO EARTH Existing Stores
SOLFUL VISUAL POSITIONING
WARM WHITES - LIGHT WOOD - SOLFUL GREEN ACCENTS
SERVICE
SOLFUL
SOLFUL
Golden Road Brewing
BRIEF:
REFRESH SPACE TO CREATE A BRAND EXPERIENCE
LAYOUT MERCHANDISING TO MEET OPERATIONAL NEEDS
CREATE FLEXIBLE & MODULAR FIXTURES AND DISPLAYS
ADD DÉCOR TO WHITE WALLS TO HIGHLIGHT BEER MAKING
Existing Location
GOLDEN ROAD BREWING
California Dreaming.
GOLDEN ROAD BREWING
GOLDEN ROAD BREWING
Shift Hotel
PRIMARY LOGOS
Our logo is the primary indentifier and face of our brand. Consistent usage is necessary, the primary logo should be used whenever possible.
Box Union
BRIEF:
TRANSFORM A BOXING GYM INTO A LIFESTYLE & ATTITUDE
BRING IN VOICE AND ENERGY INTO SPACE & BRAND
ESTABLISH LOOK & FEEL THAT SPEAKS TO WESTSIDE LOS ANGELES ORGINS
CELEBRATE THE BOXING EXPERIENCE THROUGH DÉCOR
Gym
Aspiration
BOX UNION - WEST HOLLYWOOD
BOX UNION - WEST HOLLYWOOD
BOX UNION - WEST HOLLYWOOD
HARBORSIDE
E nvironmental Graphics / M anufacturing / Installation
OAKLAND & SAN FRANCISCO, CA
HARBORSIDE
E nvironmental Graphics / M anufacturing / Installation
OAKLAND & SAN FRANCISCO, CA
HOLLYWOOD BOWL
B rand Strategy / B rand Identity / I nterior Design / E nvironmental Graphics / F ixture & Merchandise / M anufacturing / Installation
HOLLYWOOD BOWL
HOLLYWOOD BOWL
PACIFIC KITCHEN
LOS ANGELES, CA
PACIFIC KITCHEN
Space Planning / Interior Design
WFM PACIFIC NORTHWEST OFFICES
E nvironmental Graphics / M anufacturing / Installation
SEATTLE, WA
WHOLE FOODS MARKET
S pace Planning / Interior Design / E nvironmental Graphics / M anufacturing / Installation
WEST SEATTLE, WA
WHOLE FOODS MARKET
SHERMAN OAKS, CA
WHOLE FOODS MARKET
S pace Planning / Interior Design / E nvironmental Graphics / M anufacturing / Installation
BURBANK, CA
nvironmental Graphics / M anufacturing / Installation
EL SEGUNDO, CA
WHOLE FOODS MARKET
E nvironmental Graphics / M anufacturing / Installation
SUNNYVALE, CA
WHOLE FOODS MARKET
Space Planning / Interior Design / Environmental Graphics / Manufacturing / Installation
SAN FRANCISCO, CA
WHOLE FOODS MARKET
Space Planning / Interior Design / Environmental Graphics / Manufacturing / Installation
IRVINE, CA
WHOLE FOODS MARKET
Space Planning / Interior Design / Manufacturing / Installation
HONOLULU, HI
WHOLE FOODS MARKET - TWO TIDES BAR
Space Planning / Interior Design / Manufacturing / Installation
WHOLE FOODS MARKET - LEVEL 1 VENUES
Space Planning / Interior Design / Manufacturing / Installation
Juice Bar
Coffee Bar
Prepared Foods
Cheese Shop
WHOLE FOODS MARKET - LEVEL 2 VENUES
Space Planning / Interior Design / Manufacturing / Installation
WHOLE FOODS MARKET
Space Planning / Interior Design / Environmental Graphics / Manufacturing / Installation
EL PASO, TX
Visual Positioning
- Shade - Unfinished” Concept
[Top] Prepared Foods & Restaurant Concept Design Coffee & Juice Bar Concept Design
[Top] Custom Kid’s Seating Design
Material Palette
WHOLE FOODS MARKET
Space Planning / Interior Design / Environmental Graphics / Manufacturing / Installation
WHOLE FOODS MARKET
Space Planning / Interior Design / Environmental Graphics / Manufacturing / Installation
Thank You
PURPOSE STORY STYLE
