Graphic Design Portfolio

Graphic Design Portfolio

January 2024

juan.salazar1514@gmail.com

Juan Salazar

Hi!

Welcome to my graphic design portfolio, where creativity meets functionality, and every pixel tells a story. I'm thrilled to present a curated collection of my work, showcasing a blend of artistic flair, strategic thinking, and technical prowess.

As a passionate graphic designer, I believe in the power of visual storytelling to captivate, communicate, and inspire. Each project in this portfolio is a testament to my commitment to crafting compelling visual narratives that resonate with audiences and achieve tangible results for my clients.

From sleek corporate branding to vibrant marketing campaings, from eye-catching illustrations to user-friendly web interfaces, my portfolio reflects a diverse range of projects across various industries and mediums. Whether it's through typography, color theory, layout design, or innovative use of digital tools likle 3D, I strive to push the boundaries of creativity while staying true to the essence of each project's message and objectives.

Beyond just creating visually appealing designs, I approach every project as an opportunity to solve problems and elevate solutions. By understanding the unique challenges and aspirations of my clients, I ensure that my designs not only look stunning but also serve their intended purpose effectively.

I invite you to explore this portfolio and experience the passion, dedication, and attention to detail that define my approach to graphic design. Whether you're seeking inspiration, considering collaboration, or looking for a trusted partner to bring your vision to life, I'm excited to connect and discuss how we can work together to achieve your goals.

User Experience

Embark on a journey where user-centric design meets seamless functionality. In this section, I delve into the realm of user experience (UX), both in the digital and non-digital spheres. From intuitive website interfaces to immersive physical environments, I prioritize understanding the needs and behaviors of users to create engaging experiences that leave a lasting impression. Explore how my designs seamlessly blend aesthetics with usability, guiding users through smooth interactions and meaningful engagements that enhance their journey and drive results.

VISA’s digital prototype for a new innovative product

After completing an innovation boothcamp, I designed the digital experience for Data Compass, a digital service for their business clients (decision makers) who want to be guided in monitoring and analyzing information ef ciently to leverage business growth. The service would provide custom reports on authorizations, portfolio health, fraud, clearings, settlements, etc., supported by the conmpany’s immense data lake. The solution would make decisions for clients much easier and informed, allowing the company to create consisten value and revenue with all the data it possesses.

Liberty LATAM Touchpoint redesign

An orchestrated redesigned billing experience supported by solid analysis, integrated touchpoints, and a strategy for implementation set the stage for an impactful redesign that can be comprehended and assessed by various areas inside the company. It includes, bill redesign, mailing communications and bill explanation.

The redesign would be initially implemented in Panama and later replicated in other countries of the Caribbean.

Colombia’s National Planning Department Internal organizational tool design

The HR department at Colombia's Department of Resources wanted to effectively track the organization’s performance in project development. Faced with challenges in project accountability and ongoing assessment, they looked for a strategic solution to facilitate these processes for employees. The team engaged in various co-creative workshops to determine the functionality and success criteria of the proposed solution. It not only allowed 2.400 employees to effectively manage their projects through a 3-step, user-friendly, comprehensive, exible tool, but it also enabled them to familiarize themselves with the Agile team management structure, including continuous review and improvement, open communication, and action and reward systems.

Marketing strategies

Unlock the potential of your brand with strategic marketing solutions tailored to captivate your audience and drive growth. In this section, I showcase my expertise in developing innovative marketing strategies that elevate brands and amplify their impact. From compelling visual campaigns to data-driven insights, each project demonstrates my commitment to crafting cohesive marketing initiatives that resonate with target audiences, generate buzz, and deliver measurable results. Join me as we explore the intersection of creativity and strategy, where every marketing endeavor becomes a catalyst for brand success.

Pensonary, a new way of understanding pension funds for Colfondos

Colfondos needed to create a strategy to enhance the customer experience when obtaining their pension, while also leveraging technology within their product.

Design:

"Pensionary" is a digital experience that utilizes gami cation to educate Colfondos' customers about pensions. It simulates their saving decisions throughout their pension life and encourages interaction with other players. This experience aims to increase interest in pension savings, anticipate poor decisions, reduce the pension gap, and decrease traf c on contact channels.

Colombia Diversa, an impactful and inclusive digital campaing

The campaign #NoButs carried out for the LGTBIQ+ rights-promoting organization, Colombia Diversa, aimed to pave the way for Pride Day. The proposal was based on the need for expansion in digital presence and community acceptance. At the same time, it should provide all its supporters with an experience that could transcend legal boundaries. Thus was born #NoButs, which sought to take over social spaces - both physical and digital - to combat discrimination present in Colombian territory. Common phrases referring to rejection were incorporated with the campaign hashtag, and attempts were made to form alliances with public places willing to join as inclusive spaces.

GRACIAS A ESTOSESPACIOS QUE NO TIENE PEROS, TODOS PODEMOS ENTRAR

The result was the community's positive response on social media, with twice the interactions and followers across all platforms, with a particular emphasis on Instagram. Additionally, we achieved presence at the main headquarters of the European Union in Colombia, where LGTBI rights were proclaimed under the #NoButs campaign.

Coorporate Branding

Welcome to the heart of identity and perception, where brands are born and narratives unfold. In this section, I invite you to discover the art and science of branding through a curated selection of projects that breathe life into unique brand identities. From logo design to brand guidelines, I showcase how I craft cohesive brand experiences that resonate with audiences and stand the test of time. Join me as we delve into the world of brand storytelling, where every element—from color palette to typography—contributes to shaping memorable brand experiences that leave a lasting impact.

Brand design for a Glamping Experience

Eco Villa Hotel Boutique Natubrí

Natubrí’s Logo redesign and implementatrion

Natubrí’s brand applications

3D Projects

Step into a realm where imagination meets reality, and possibilities are limitless. In this section, I showcase my exploration of three-dimensional design, where I bring concepts to life in stunning detail and depth. From architectural visualizations to product modeling, each project highlights my mastery of 3D rendering techniques and my ability to transform ideas into immersive visual experiences. Join me as we venture into a world of dimensionality, where creativity knows no bounds, and every angle tells a story waiting to be discovered.

Antimoral / Thesis project

Exhibited in “Volarán 2021” Best Thesis projects of the year at Universidad de Los Andes

Antimoral is a collection of images that seeks to make visible the discrimination perpetuated against certain animals, the moral (dis)connection within it, and an imaginary of how to cease their suffering. By re-signifying three common scenarios, the project prompts the viewer's introspection to question morality, current practices that harm animals, and the socio-environmental impacts inherent in them.

3D Illustrations