Walking on a dream

A new $15 million tourism brand shows Western Australia as a dream destination.

The Western Australian Government, through Tourism WA, has launched a new global tourism brand to raise the State’s global profile and attract visitors.

‘Walking On A Dream’ was unveiled in September, and invites travellers to enjoy the wondrous and dreamlike experiences on offer in Western Australia.

The new $15 million tourism brand shines a spotlight on Western Australia’s vast, otherworldly experiences, from stunning landscapes and pristine beaches, to the many unique natural attractions available in our State.

“This unique, new tourism identity for Western Australia will make our State truly shine in a crowded global marketplace and elevate WA as a destination of choice for travellers both interstate and internationally,” said Western Australia Premier Mark McGowan.

“WA’s wonderful landscapes and heritage, which are unique to each region, are illustrated in the brand campaign and it’s expected these dreamlike experiences - which are a reality here in WA - will appeal to visitors from across the country and around the world.

“It’s also excellent to have the backing of world-famous electronic duo Empire Of The Sun, led by WA-raised front man Luke Steele, who has re-recorded their hit single ‘Walking On A Dream’ exclusively to support the new brand.

“A thriving tourism sector is a vital part of our Reconnect WA strategy, which is all about re-engaging WA with the world to build an even stronger, more diversified economy, for the benefit of all Western Australian businesses and operators.