Saudi Arabia

Corporate Community Champs!

Sayidna Bilal

– The Animation Movie

KINGDOM OF

HUMANITY

SARA AL TUWAIJRI

– Riyadh’s Marketing Maverick

PIZZA – THE SUPREME SHOWDOWN EXPLORE ISTANBUL

ISSUE 26 APRIL 2015

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For reservations and more information, please contact: +974 4035 5555 | reservations.marsamalaz@kempinski.com | kempinski.com/marsamalaz

FROM THE EDITOR

GIVE BACK. IT’S GOOD FOR YOU.

Editor-in-Chief Enas Hashani Managing Editor Maria Mahdaly Executive Editor Bassma Al Toaimi

Summer is rolling in nicely and we’re glad to note that this year, though the temperature is rising, the city is in no way slowing down. There are events happening left and right, and the best part is, most of them are meant to bring in some positivity and goodness in the city.

We now live in a time when Riyadhis; whether as individuals, institutions or organizations, are learning and pitching in to make our city and the world at that, a more awesome place to live in.

And so, we decided to bring the community and its champions front and center in our April issue. Our very first Social Responsibility edition shines the light on articles that are meant to inspire and push our readers to be part of the positive change.

As we like saying at Destination, kindness is contagious so please pass it on.

We start you off with a one-on-one with one of Riyadh’s first marketing gurus, Sara Al Tuwaijri, who is trying to bring Saudi creatives together. We offer you insightful content about the CSR landscape today and the corporate community champs in the city.

There are now scientific studies that confirm a direct relationship between a person’s happiness and how much we give of ourselves to others. Peer into our pages and see what you can do to become a better citizen and a vessel of positive vibes.

No issue of Destination is complete without your monthly dose of entertainment and fun in Riyadh. From a pizza showdown that has left our team in a food coma, book havens for bibliophiles up to giving fashionistas a guiltless excuse to shop, you know we’ve got you covered.

The Destination family has made it our responsibility to let you discover the sunny side of Riyadh. Our city is breaming with possibilities and urban adventures for those who take the time to get to know it better. Look into these pages and get out of your comfort zone — we guarantee, Riyadh will surprise you.

Till next time, live and spread the love!

Regional Editorial Manager Jou Pabalate Regional Editor Johara Al Mogbel Associate Editor/Photographer Mohammed Deghaishm Editors Sahrish Ali Sohila El Saadany Contributing Writers Abeer Arjani Faris Al Yahya Felwa Al Hudaithy Heba El Shafie Jill Calvert Mohammed Al Mogbel Nisma Rafiq Rob Seagreen Salman Kattan Shaima Alsslali Sobia Javed Tharik Hussain Zareen Muzaffar Zeyad Al Bakry Art Director Reem Al Assal Studio Manager Mohamed Fawzy Graphic Designers Mohammed Rashad Jalila Alharith Photographers Jou Pabalate Mohammed Deghaishm Paul Abraham Online Editor Mohammed Mirza Social Media Hurreia Balouch Web Admin/Associate Editor Swalah Eshki Editorial Contribution editor@destinationryd.com Public Relations and Events pr@destinationryd.com Sales & Advertising sales@destinationryd.com Riyadh Office: Mob: +966-509752274 (9 a.m. - 5 p.m.)

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Enas Hashani

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PUBLISHER Destination Magazine UK, Coventry, CV14DH N5719

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Marketing Guru, Sara Al Tuwaijri on p. 16

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Saudi Star on Arabs Got Talent,

Social activities make the world a better place to live.

NAWI AISHAH AL BA SUSHI HOT SPOTS!

Honeymoon Packing DISCOVER CROATIA

2015

Destination sat down with the mellowest band around in Riyadh to find out how their creativity flows.

BEAR AND THE HAPPY

14

Business • Investing with Reem Asaad • Sara Al Tuwaijri, Riyadh’s Marketing Maverick

32

62

Healthy Living • Meditation • What Does a Good Session Look Like?

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Special Features

Spirituality • The Kingdom of Humanity • Five Easy Steps to be a Decent Human Being • Rights of Neighbors • Benefits of Being a Volunteer

• CSR Landscape in Saudi Arabia • Community Champions!

32

Arts & Entertainment • Bear and the Happy • The Real Deal with Abdullah Qandeel • The Noble Bilal bin Rabah

84

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Travel Trends • Travel News: - Zaya Nurai Island - Stars on Board - Switzerland Attracts GCC Travelers • Discover Istanbul

46

Style & Shopping • Travel in Style • Cruelty-Free Makeup

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Dining Around Town

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• Dining Scoop - Almasaa Café • Artisan Coffee • The Cheese Supreme Showdown

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Explore KSA • The Quaint Ottoman Fortress • Historic Saudi: Canal Zubaydah

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COMMUNITY

If you've got something to say, send it our way! editor@destinationryd.com

KING FAISAL INTERNATIONAL PRIZE Winners of the 37th annual King Faisal International Prize (KFIP) were presented to King Salman bin Abdulaziz tonight at a VIP ceremony at Riyadh’s Al Faisaliah Hotel.

Speaking at the glittering reception, Prince Khalid Al Faisal, the director of the King Faisal Foundation, gave felicitations, saying “Winners of the King Faisal International Prize who have dedicated their lives for the sake of human happiness, I congratulate you.”

This year’s award winners were each awarded a calligraphic commemorative certificate and a specially minted 24 carat gold medal, together with a cash prize of USD 200,000 for each category.

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DR. ZAKIR NAIK for Service to Islam

DR. ABDULAZIZ BIN ABDULRAHMAN KAKI for Islamic Studies

PROFESSOR JEFFREY IVAN GORDON for Medicine

PROFESSOR MICHAEL GRÄTZEL AND PROFESSOR OMAR MWANNES YAGHI were jointly recognized for Science.

The Saudi Heritage Contemporary

Art Exhibition

In a bid to protect and display the beautiful heritage of the country, the Saudi Heritage Preservation Society teamed up with L’Art Pur to hold an exhibition in celebration of the traditional arts at King Abdulaziz Historical Center.

The exhibition included artwork, various workshops and an opportunity to meet with well-known artists. A number of the workshops revolved around Arabic calligraphy and the masterful artistry in Arabic letters.

Thumbs up to

Ministry of Commerce for Running Consumer Rights Campaign As a part of their much applauded approach to protecting consumer rights, the Ministry of Commerce launched an SMS campaign as a part of Khaleeji Consumer Week. The texts involved short reminders of what a citizen can ask for, such as the right to a minimum two-year warranty when buying electrical or electronic devices and the right to receive a substitute car or suitable cash equivalent for every day when repairs are delayed on a defect or broken piece that renders the car unusable and as covered by the warranty. The campaign was well received, as many citizens were ignorant of such rights.

KSA’s Ekraam wa Eta’am Charitable Organization

Ekraam wa eta’am means “giving and feeding” in Arabic. This organization provides people with many ways to contribute to society and help those less fortunate.

Baqaya Khobz (Leftover Bread) You can order the bread container and place it somewhere populated so more people can have access to the bread.

Price: SR 400 (one-time payment) Tawlat Tamor (A Table for Dates) The table for dates can be placed at any mosque. It’s conveniently designed and the table order comes with a carton of dates.

Price: SR 500 (including delivery) Wajbat Hadeya (A Meal as a Gift) If you want to provide free and clean meals, order a new fridge and fill it up.

Price: SR 2,850 (including delivery and one year warranty) Ekram Lafth Al Jalala A container specifically for papers, booklets or documents related to Islam, with the mention of Allah. Every once in a while the organization will collect the content of the container and recycle.

Price: SR 1,350 (including delivery and recycling)

Haweyat Al Malabes (Clothes Container) Gather all the clothes you want to donate, order the container and the organization will make sure it’s delivered to charities.

Price: SR 1,350 (including delivery to and from charity) Outdoor Water Cooler A water cooler to be placed outside houses or mosques. It comes with 70 liters and four filters.

Price: SR 3,100 Mob: +966-550516811 @bqaya001

IN OUR NEXT Cat in ISSUE: the office!

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EVENTS AND HAPPENINGS

EVENTS & HAPPENINGS

1.

1. Flagship Virgin Megastore Opens in Riyadh

Located at Al Nakheel Mall, Virgin Megastore has unveiled its first megastore in the city. A number of VIP invitees including British 2. ambassador, Simon Collis and media representatives 2. Nespresso Opens Sixth Boutique in the Kingdom attended the inauguration The Nespresso chain of boutiques opened its third store in Riyadh at of the new store.

Al Nakheel Mall. Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean led the opening of the store, which also unveiled a portrait of King Salman made of Nespresso capsules.

3. Riyadh International Book Fair

3.

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The Riyadh International Book Fair was held from March 4 - 13 at the Riyadh Conference and Expo Center. Approximately 915 publishing houses from 29 Arab and foreign countries participated in the 10-day exhibition.

4. Saudi Arts and Fashion Exhibition in Nayyara Hall

4.

The Saudi Arts and Fashion Exhibition is back in its fourth edition. Organized by 8 Magazine, the event showcases different talent, from plastic artists, sculptors, artisans, jewelry designers, photographers, graphic and interior designers and fashion designers.

5. Marwah Almugait’s Sigh Debuts at Naila Art Gallery

Reknowned Saudi photographer and artist Marwah Almugait debuted her new solo exhibition titled Sigh, on March 8 at Naila Art Gallery. The exhibition ran until March 31 and consisted of audience participatory elements such as video and sound installations and focused on making the intangible tangible. The premise of what external collective space translates to in the private world was the explorative essence of the exhibition.

7. The Venue Holds First Pop-Up Shop in Alaan Artspace

Fashion newcomer, The Venue, held a pop-up shop in Alaan Artspace showcasing abayas from around the region. Many designers were in attendance including Ghizlan, Wings, Reemaleen, Memash, Libra Boutique, Rawiah Bagabas, Soha Ashi, Glitters Abaya, Rana Ismail and Wa Abaya.

5.

6. World Luxury Expo is Held at the Ritz-Carlton

World Luxury Expo graced Riyadh once again and was held at the Ritz-Carlton.

The exhibition displayed old beloved classics like a vintage Mercedes and new bespoke luxury like Bentley.

6.

7.

Don't miss out! To stay updated on all the latest events, follow us @destinationryd

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EVENTS AND HAPPENINGS

Al Faisal Career Expo

The Alfaisal Alumni Center team with the organizers and mentors of the fourth AlFaisal Annual Career Expo.

In a bid to support students and job seekers in general, AlFaisal University recently hosted the AlFaisal Career Expo from March 4-5.

By Jou Pabalate

In its fourth edition, the Career Expo brought together over 50 employers covering various sectors. Participating companies included big names in the local market, including Deloitte, KPMG, Saudi Investment Bank, SAMBA, BAE Systems, King Faisal Specialist Hospital and Research Centre and many more.

With employment being an area of development for the Kingdom, career fairs like this are needed more than ever.

Apart from bridging the gap between Saudi job seekers and companies, it also serves as an avenue for students to practice their interview skills and get a first hand look on what it takes to get a job.

Moreover, the positions offered during the exhibition were not limited to full-time employment. Employers were also delighted to roll out their internship programs in order to expose students to on-thejob training. There were also booths dedicated in mentoring young applicants when it comes to seeking training opportunities and developing their skills.

The alumni office of AlFaisal University spearheads and organizes the annual AlFaisal Career Expo. In the four years it has been in play, the event has had numerous success stories. Hence, it comes as no surprise that everyone is eagerly awaiting its next installment.

COURTESY PHOTO

The event gave students the chance to see the job opportunities available in the market, with some potential employers also providing on-site recruitment. In order to serve the community as well, AlFaisal University also opened the exhibition’s doors to the public. Job seekers were handing out CVs left and right

as well as networking their way throughout the affair. This provided applicants with a chance to market themselves in their target industries and interact face to face with the company of their choice.

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EVENTS AND HAPPENINGS

MARK YOUR CALENDAR

1

3

APRIL

APRIL

APRIL 3 - 4

A STEP AHEAD Largest female career fair with more than 300 organizations participating.

CHANGE BY THE EMPOWERMENT HUB A fitness extravaganza that lets you give back with a twist. Filled with fun activities, fitness classes and more.

Web: astepahead.me

Location: Reem International Circuit

APRIL 1 - 3

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APRIL

APRIL 26 - 28

EDHAAT RIYADH FESTIVAL Female shopping festival Location: Holiday Inn Mob: +966-552134413 Email: edaatarriyadh@hotmail.com Web: edhaatriyadh.com

APRIL 26 - 29

RESTATEX SAUDI MOBILE CONFERENCE Riyadh Real Estate & Urban It highlights the developments Development Exhibition and trends in the Saudi telecom and digital scene.

Location: Riyadh International APRIL 26 - 27

Location: Four Seasons Hotel Mob: +966-534028747 Web: saudimobileconference.com

NEXT MONTH

5

Convention & Exhibition Center Tel: +966-11-2171788 Email: info@restatex.com Web: restatex.com

VISIT

www.destinationryd.com for more events and happenings around town.

To add your event here, contact us at pr@destinationryd.com DR magazine is not responsible for any event cancelation.

MAY 2015

MAY

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MAY 5 - 6

SAUDI ARABIA CONFERENCE The Euromoney Saudi Arabia Conference is a financial event that brings together the Saudi policy makers, financiers, corporate CEOs and international investors.

Location: Al Faisaliah Hotel Web: euromoneyconferences.com

MAY 5 - 6

DIGITAL GRID AND SMART CITIES SUMMIT Experts and industry leaders will discuss how to upgrade the existing smart cities.

Location: Burj Rafal Kempinski Hotel Web: fleminggulf.com

14 15 APRIL

APRIL

APRIL 15 - 18

APRIL 14 - 17

RIYADH TRAVEL FAIR It provides traveling services and solutions, tour planning services and all tour conducting essentials.

Location: Four Seasons Hotel

27

INTERNATIONAL EXHIBITION AND CONFERENCE ON HIGHER EDUCATION The event hosts international universities and higher education institutions.

Location: Riyadh International Convention and Exhibition Center Tel: +966-11-4415555 Email: info@recexpo.com Web: ieche.com.sa

APRIL

APRIL 27 - 29

JEWELLERY SALON The event showcases a range of jewelry designers.

C3 SAUDI-US HEALTHCARE SUMMIT An event for exchanging the best healthcare practices between the US and the Middle East.

Location: Al Faisaliah Hotel Web: jewellerysalon.com

Location: Ritz-Carlton Web: c3-summit.com

APRIL 27 - 30

11

MAY

MAY 11 - 13

SAUDI POWER CONFERENCE This is an annual trade exhibition for the power, solar, water and lighting sectors.

Location: Riyadh International Convention and Exhibition Center Web: saudi-power.com

DESTINATIONRYD.COM 13

BUSINESS

FINANCIAL PLANNING WITH REEM ASAAD Investment Objectives Part of this process involves gathering information about the investor’s experience, financial background (i.e. net worth and annual income) and investment objectives. Most people confuse saving objectives with investing objectives.

When it comes to saving, an investor must identify shortterm goals such as summer vacation or home repair, and long-term goals such as marriage and family, buying a home, funding college for children or retirement needs.

However, investing objectives involve designing an investment plan according to our financial (saving) goals.

For example, if you are in your 30s and have an objective of saving for children’s college, your priority would probably be growth.

In the investment management industry, it is normally mandated that advisers know their clients.

MOST TEXTBOOKS DIVIDE KEY OBJECTIVES INTO THREE TYPES:

1. Safety

Suitable for retired individuals and near retiring individuals, especially those without a steady income.

This objective prioritizes the preservation of capital by avoiding high-risk investments and favoring safety -albeit low returnof the invested capital.

2. Income

Suitable for those who will need the money in less than five years.

They allocate the portfolio towards more conservative, income-producing securities such as high-dividend stocks or short-term bonds.

3. Growth

Suitable for investors with a time frame of more than 10 years who would then take a higher degree of risk

Finally, liquidity refers to the ability to obtain cash as soon as needed and it can be very critical to certain investors with carefully drafted financial plans and short-term goals.

by investing more aggressively in growth-oriented stocks.

Once identified, based on life goals and needs, these objectives are usually incorporated into an investment strategy, which is a road map to how your money is invested in practical terms. Most investors will aim for more than one of these objectives at some point in their lives.

For example, you may plan to buy a new house in three years to invest for your children's college education in 15 years, or to fund your retirement in 30 years.

Tax minimization and liquidity are other objectives referred to as secondary objectives. Most governments impose income taxation. However, there are certain investment strategies that help minimize the size and impact of taxation on the overall value of the portfolio.

The Author: Reem Asaad is an inspirational Saudi woman. She is a wife, mother, writer and financial adviser.

Asaad was ranked the third most powerful Arab Woman in 2012 by Arabian Business Magazine.

Email: Nasi7atreem@gmail.com @Nasi7atreem

14 DESTINATION RIYADH APRIL 2015

Cushion cover

SR 79

Olaya street - Riyadh For further information visit us at hm.com Contact us on: 9200-2482

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BUSINESS

SARA AL TUWAIJRI RIYADH’S MARKETING MAVERICK In the advent of digital media and a mass that’s bombarded with products left and right, rising above the noise has become harder than ever. But it’s a challenge Sara Al Tuwaijri is taking on.

It’s not an overstatement to say that Sara Al Tuwaijri is one of the coolest people you’ll meet in the city.

Sitting across from her in a room was like listening to an impromptu TED talk. Her insights are intriguing as much as they show her passion for marketing and decoding the world she lives in.

At 32, she is the founder and general manager of Shadows International, a boutiquemarketing agency that has been established on the merits of collaboration with Saudi’s best talents in the industry.

A full-bred Riyadhi and selfprofessed coke addict, Al Tuwaijri got her bachelors in business administration and her masters from King Saud University. She then found herself teaching finance before she decided to take her keen interest in marketing and the creative process to the next level. The epiphany to change her career track was not at random but came from an 16 DESTINATION RIYADH APRIL 2015

interesting milestone in her personal life journey and so she shares:

when she decided to take a leap of faith and become a full-time entrepreneur.

“I don’t know what happened.

Actually, I do,” she laughs, “I lost weight. Suddenly I felt like I can do anything. I’ve always loved marketing, strategy and research. A year and a half in finance, I realized that this isn’t what I wanted to do. So, I took a year off and went to Dubai, worked as a creative planner in DDB and got extensively exposed to the creative process and what it entails.”

“Just as the roots in my comfort zone were starting to really grow in, I just cut them off. I’m a nerd, I need to be constantly doing something and applying myself to my fullest capacity.”

Upon her return from Dubai, Al Tuwaijri returned to her job as a lecturer in KSU, while also taking on remote consultancy projects from DDB and then for another international agency, BBDO. While she admits that being in the academe was a comfort zone and less demanding than her now 13 hours a day work schedule, it was a trade off she was more than happy to do. Al Tuwaijri was well on her way to get her PhD

Contrary to what others outside the marketing industry might think, coming out with the right strategy and going through the creative process is not simply a matter of churning out witty copy or aesthetically pleasing ad campaigns.

Al Tuwaijri developed a strong desire to bring the knowledge and experience she acquired to the local market. She admits that the media and advertising industry today has not yet reached maturity, albeit, she sees a bright future ahead.

STAFF PHOTO/MOHAMMED DEGHAISHM

By Jou Pabalate

DESTINATIONRYD.COM 17

Rising Above the Noise “Saudis are strongly opinionated because they’re bored. It may seem that they’re easy to entertain where in fact they are highly skeptical and critical and I don’t blame them.

At the end of the day, we are at the age where consumers have the higher power and the upper hand. It’s a choosing process and nothing is monopolized. You come out with a new product, in less than 48 hours someone’s going to copy it.”

Lack of entertainment gives you the opportunity to be creative.

— Sara Al Tuwaijri

Building the Kingdom’s Creative Class “We don’t have a shortage of talents in Saudi Arabia. In fact, I’m glad to see that a lot of Saudi agencies are emerging.”

While the abundance of Saudi talents seems apparent, Al Tuwaijri does keep it real when it comes to the challenges that besought entrepreneurs like her. “Yes, employing Saudis comes at a higher cost but it is a decision that I’m committed to keep on the table.”

It’s no secret that international advertising entities have dominated the local industry in the past. Companies are quick to give such establishments a relative advantage by virtue 18 DESTINATION RIYADH APRIL 2015

of the name they carry; often to the disadvantage of the younger and homegrown marketing boutiques.

Instead of throwing in the towel, Al Tuwaijri purports that championing the Saudi creative is key to unlocking the local market. Moreover, she believes that the next step to increasing the Saudi share of the industry is collaboration.

“Look, everyone will be gunning for that cup of coffee and I’m not saying they shouldn’t. What I'm saying is that there’s enough coffee to go around. It’s a big cup. What we need is to collaborate, to pitch in our strengths so we can create a fair and even game for everyone.”

Highly influenced by the book "Culture Code," Al Tuwaijri believes that in order to fully understand the Saudi market, one must be willing to shed presumptions and go beyond what is being said. Thriving in the advertising industry is a grounded on her agency’s concept of togetherness.

A recurring thought during the conversation is Al Tuwaijri's belief in the Saudi talents and the steps she is personally undertaking in her business to ensure that she remains true to her words: “There’s a career progression plan for all our employees. You need to give someone a goal so they are working towards that instead of just satisfying the current status quo for them as a team member.”

Her advice to young talents who wish to open up their own agencies is: “Don’t dive into it fresh out of university. You can have the temptation, money and creative talent for it already —but you need experience.”

BUSINESS

The Art of Ambient Marketing

By Zeyad Haj Bakry

The artistic movement in Riyadh has been booming at an unprecedented pace in recent years. Social networking is a main reason behind such interest in modern art among young Saudis, as everyone is given the chance to differentiate themselves from one another.

How can businesses and corporations benefit from such art?

The next revolution for using art in business is ambient marketing. Ambient marketing is to come up with out-of-the-

20 DESTINATION RIYADH APRIL 2015

box strategies to trigger consumer interest and make people talk about it in their communities. It can come in many shapes and forms, such as store design and advertising.

So of course, art and artists can play a huge role in creating something beautifully unique to spark positive emotions towards a brand or a product. So more than ever, businesses need artists to craft something that people would be curious about. There is a definite art form behind ambient marketing, and Riyadh just started getting a piece of it.

The latest creation of ambient marketing in Riyadh comes from Dr. Cafe. Surely, most people in Riyadh have seen their massive coffee cupshaped drive-thru stores by now, and there is no denying that it is a stunning sculpture of art. The renowned coffee shop could have just built an ordinary drive-thru store and be done with it, but instead, they built something special.

People have been genuinely pleased by their efforts, and their efforts have clearly worked as Dr. Cafe is already constructing a few more of these distinctive stores.

STAFF PHOTO/MOHAMED DEGHAISHM

The next revolution for using art in business is ambient marketing, an out-of-the box strategy to add a new dimension to Riyadh.

On the advertising side, Heinz Ketchup has presented billboard adverts around the highways in Riyadh that are certainly very unique. The sliced tomato shaped as a ketchup bottle has caught the eye of the public, which inevitably got some attention on Twitter and Instagram.

It’s a special moment to see companies doing some guerilla advertising in Riyadh, and there is demand for it.

There is still room for improvement, but it’s an excellent beginning. Because these marketing strategies have worked so well, don’t be surprised if more businesses follow suit and start creating something different as well.

So please, stop building brown buildings and lackluster advertisements. Make something remarkable that renovates Riyadh into a more exciting city to live in and open to new arts from its people.The next revolution for using art in business is ambient marketing

DESTINATIONRYD.COM 21

S P E C I A L F E AT U R E S

CSR LANDSCAPE IN SAUDI ARABIA

What does it really mean for Saudi businesses?

The most interesting thing about the CSR landscape in Saudi Arabia and something that does not cease to surprise foreign practitioners and academics is how receptive companies are to adopting CSR. Due to the socio-religious focus on charity and giving back to the community, companies are pleasantly open to the idea of being more responsible. This however, comes with its own set of problems; CSR has been seen as charity for so long that general perception of what it entails, in mind of the Saudi public, is far from the reality of what responsible business involves.

22 DESTINATION RIYADH APRIL 2015

This lack of understanding has slowed the spread of CSR, with companies focusing on one-off community initiatives in an effort to appease the general public. Why should a company bother with a full CSR strategy when others get such positive media coverage by cleaning the beach once every three months? Yet despite all of the above issues or perhaps because of them, the Kingdom offers huge potential for good CSR and sustainability practices. Yes, there are challenges and it is definitely an uphill task, but we are seeing companies who accept their local realities, yet are eager to explore the terrain of CSR in the Kingdom and create truly strategic programs.

PHOTO/PAUL ABRAHAM

By Salman Kattan, Business and CSR Strategist and Managing Partner at Th’qat Business Advisory

An Interest in Embedding CSR within the Operations

True CSR is about embedding the responsible business principals into the overall business strategy and not about an isolated document marked “CSR Strategy” that is shoved behind the operational manuals and spends all its working life being avoided like the plague because it’s too random, ideological or just irrelevant.

Companies are Insisting on Seeing a Return on Investment

This is one of the most promising trends in Saudi CSR landscape. More and more of our clients want to see where their money is going. One way we help our clients achieve that elusive ROI is by using a social return on investment (SROI) framework that measures the impact of CSR not just Some of the on the beneficiary but also on the business. more positive trends we see Saudi companies adopting.

Creating Company CSR Leaders

A company CSR leader is a person who understands your business, is equipped with enough CSR knowledge and is empowered by the leadership to drive CSR.

How one person alone can do so much you ask? He does so much because he is passionate about corporate involvement in social causes, he is an agent of change, and he is a person who genuinely cares about the impact of company on its stakeholders.

Leadership Support and Involvement in CSR

Last and most definitely not the least is how many local companies are getting their boards and CEOs involved in the CSR agenda. It is true that long term meaningful change cannot happen in a company without leadership involvement and support and this trend alone speaks volumes about how Saudi companies are beginning to see CSR as a business imperative and a strategic area of focus for the business.

DESTINATIONRYD.COM 23

S P E C I A L F E AT U R E S

COMMUNITY CHAMPIONS! CORPORATE EDITION We’ve decided to turn an eye towards the local social responsibility projects of companies who are giving back to the Saudi community, one cool project at a time.

By Jou Pabalate

SEDCO’S RIYALI Innovative Champ

This is where SEDCO comes in with their Riyali program. This initiative caught our attention because they’ve decided to tackle something that has been overlooked – preparing the next generation of Saudi

24 DESTINATION RIYADH APRIL 2015

professionals and citizens to take a hard look at where they put their hard-earned money.

The premise is quite simple; give students the right tools and information to manage their finances so that they can achieve their desired goals.

Much more, do it in a way that engages them, through interactive workshops activated in different universities.

SOURCE PHOTO/YOUTUBE.COM

It’s a proven fact; a huge slice of the Saudi population isn’t very big on saving and financial planning at that. The result of an ‘earn and spend’ mentality is a generation that thrives on a short-term basis but fails to prepare for the bigger picture and future.

RIYAD BANK The Summer Champs “Everyone deserves to have some fun in the summer” seems to be the edict behind Riyad Bank's summer camp for children with special needs.

The project was launched in 2008 in collaboration with Al Shabab Club and aimed to provide an ideal environment for the development of physical and mental skills for people with special needs by embracing them during the summer holidays.

In light of the maturation of this experience and its significant and positive achievements, the bank sought to mainstream the idea of initiative and expanded it last year by adding two new centers, one in the city of Arar in cooperation with the General Directorate of Education in the region and the other in the city of Al Baha, in collaboration with the Association of Disabled Children at Baha Center.

BUPA The Genuine Champs As the first medical insurance in the market, Bupa Arabia looked into community segments that seldom have access to proper healthcare services. After careful study, they honed in on the needs of orphans and launched the first free insurance program. The initiative has already added thousands of orphans across Saudi and aiming this year to add more segments such as less fortunate families and adopted orphans.

On a side note, Bupa Arabia took their CSR a step further when they granted extra coverage to things that are not usually covered by insurance policies (Dental and some treatments that are considered cosmetics). Bupa’s doctors ran health awareness sessions to orphans depending on their needs and requirements. Bupa can also literally track orphans live in its system to ensure no delay in their received services.

As part of its 2015 plans Bupa will run 6 months training programs for orphans aged 21 and above at its premises to help them shape their skills and get ready to get into the world ahead of them.

DESTINATIONRYD.COM 25

ABDUL LATIF JAMEEL The Champ of all Champs

As the brand owner of Adidas in Saudi Arabia, Delta Marketing Company (DMC) deserves a two thumbs up for creating a CSR project that lives true to their goal of promoting a healthier lifestyle.

In cooperation with the Maharat Center, DMC frequently takes part in the physical education of kids with disabilities. They’ve also been keen to create public awareness through all-year round campaign activations in parks, malls and other commercial areas.

Starting with Bab Rizq Jameel (BRJ), the job creation program of ALJ, the company has successfully helped 280,000 men and women to find work in Saudi Arabia alone. Now BRJ not only creates jobs and training in industries ranging from health care to car maintenance, but also helps close the gap between university education and private sector requirements, provides microfinance, encourages young people to start their own small business and helps housewives to make the transition from aid recipients to producers.

ALJ also has an entire segment dedicated to arts and culture.

They are the founding partners of Edge of Arabia and Arabian Wings. In addition, there’s also the Education Jameel that hosts a wide range of start-up programs and trainings that all aim to foster innovation, the pursuit of knowledge and creating a more equipped Saudi youth and professionals.

For their social initiatives, ALJ is the business giant behind King Salman Center for Disability, ALJ hospital, Al Nada Social Center for senior citizens and many more.

26 DESTINATION RIYADH APRIL 2015

SOURCE PHOTO/BABRIZQJAMEEL.COM

The Lifestyle Champ

With a complete Community Initiatives arm dedicated solely to giving back and impacting society, Abdul Latif Jameel takes the pie when it comes to having the most comprehensive and wide breadth of CSR activities in our list.

FACT ALJCI is behind World’s Tallest flag, which was unveiled in Jeddah last year.

SOURCE PHOTO/ARABIAN-WINGS.COM

DELTA MARKETING COMPANY

SABB The Riyadh Champs SABB has initiatives that go beyond the city bounds but of course we would give them an extra thumbs up for being an all-around nice guy in Riyadh.

In cooperation with The British Council, SABB sponsored the international program called Kids Read at a number of schools in Riyadh. SABB staff participated in this program by reading books to the children, taking part in their arts activities and performing administrative roles.

In collaboration with the Blind Association Charity (Kafeef), SABB established a fully equipped computer and Braille training center for men and women. Training courses have also been arranged to allow for skill development that will help the blind find suitable employment opportunities, enabling them to become productive and financially independent members of society.

ALJOMAIH AUTOMOTIVE GROUP

SOURCE PHOTO/ALJOAMIHAUTO.COM • SABB.COM

Out of the Box Champ This automotive giant has spearheaded some creative social projects since its inception. Most of which have been done under the patronage of King Salman before he became the ruler of the Kingdom.

One project is a first of its kind. Al Jomaih supported

Another activity SABB participate in and one which we hope other companies will get on board with as well, is the “Cleaning One Million Square Metres” project that was initiated by Riyadh Municipality. This environmental drive brings together employees to help the municipality in cleaning the desert and selected areas surrounding the city of Riyadh.

the first mass wedding ceremony in Riyadh in cooperation with the Project Bin Baz Charity. The initiative successfully gave young and less privileged couples a chance to tie the knot and was a precedent event to all the mass weddings we’ve seen companies spearhead these days. That’s pretty sweet.

Apart from their charity activities, Al Jomaih also launched the Project Wings of Home. It continues to thrive today in cooperation with the General Organization for Vocational Training.

DESTINATIONRYD.COM 27

S P E C I A L F E AT U R E S Princess Nora University

Book Havens of Riyadh Where, when and how to get lost in a good book in the city.

PRINCESS NORA UNIVERSITY LIBRARY

Ah, we’re do we start.

PNU should be universally acclaimed as one of the most beautiful university campuses in the whole world, if it isn’t already. The university was built with a no-expensesspared frame of mind, and that applies to the library as well.

With interior design that makes you feel like you just stepped

28 DESTINATION RIYADH APRIL 2015

into a really luxurious five star hotel and a reported capacity of 5 million books, it’s where we want to be if we ever get stuck in a weather/zombie/anything related to apocalypse. The only hurdle with PNU Library is that you need to be a student or a faculty member at the university to be able to visit.

We, er, we just discovered a pressing need to take multiple undergrad degrees. At Princess Nora. Yes.

Open only to students and faculty of Princess Nora University.

SOURCE PHOTO/ SMYH.WORDPRESS.COM

By Johara Al Mogbel

KING ABDULAZIZ PUBLIC LIBRARY

Probably the most prominent and active of the libraries in Riyadh, King Abdulaziz Public Library (KAPL) also happens to be our favorite for around the year reading. They have endless programs to promote reading for children and can always be found in most expos and exhibitions.

The thing we love about the library the most, though, is the support they’ve given to enriching Arabic children’s books. With their own printing press, the KAPL’s publishing program is open for any Saudis with an idea or the skills to illustrate. Their books are also the best priced on the market.

Opening Times: Men’s Section Saturday – Thursday 8 a.m. – 9 p.m.

Friday 4 – 9 p.m.

Women’s Section Sunday – Wednesday 8 a.m. – 12:30 p.m. then 4 – 8 p.m.

Thursday 8 a.m. – 4 p.m.

Friday closed.

T: FUN FAC one s se KAPL hou est la e of th rg able vail publicly a graphic arto Arabian c ions in collect . the world

King Abdulaziz Public Library

KAPL has one of the largest Arabic children's books collection in KSA.

KAPL provides free access to the Saudi Lawyers database, Saudi statutes, Ask Zad and other digital information systems.

DESTINATIONRYD.COM 29

KING SALMAN CENTRAL LIBRARY

One of the city’s hidden gems, we’re almost reluctant to tell you about this one and spoil it for ourselves. And okay, yes, being KSU alumni ensures that it has a special place in our hearts. But honestly, we can think of no other place in Riyadh that felt as close to Narnia as this library does.

And since it caters to a big university and being well stocked with books on all sorts of subjects is a must, you can find all sorts of treasures hidden on its shelves. The library is in the middle of the male campus of King Saud University and is open for women once a week.

KING FAHAD LIBRARY

There are few people who don’t know about King Fahad Library, thanks to the gorgeous façade it received as a result of a renovation it recently went through. Its location on King Fahad Road also ensures it’s the most centrally located library on this list! And from what we’ve seen in the pictures released by the library, the renovation was very well done.

We could easily say it’s one of the most eye-pleasing public spaces in Riyadh.

Opening Times: Men: Sunday-Thursday 8 a.m. – 12 a.m.

Friday 2 p.m. – 12 a.m.

Women: Saturday 8 a.m. -5 p.m.

King Salman Central Library

Reading in the capital city doesn’t stop there, though. There are many bookstores in Riyadh that are gems. Our favorite is Kan Ya Makan bookstore for children.

Opening Times: Sunday – Thursday 8 a.m. – 4:45 p.m.

Men only for now.

30 DESTINATION RIYADH APRIL 2015

King Fahad Library

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A R T S & E N T E R TA I N M E N T

We sat down with the mellowest band around in Riyadh for an exclusive behind the scenes segment to find out how their creativity flows.

By Shaima Alsslali

32 DESTINATION RIYADH APRIL 2015

The formation of the Saudi instrumental alternative band Bear and the Happy was a rather random incident.

And, oddly enough for musicians, it started in an educational institution.

“Ahmad invited Koosh and Salah over to jam,” they tell us. “Later on, we heard about a talent show and decided that very same day to form a band and sign up for the talent show. We needed a lead guitarist, so Koosh suggested we bring in our friend Mohammed Hakeem because of his unique style.

We all met up and started working on our first song.

Thankfully, it finished before the talent show and we got

accepted for our performance, and it was there that the band officially formed.”

Bear and the Happy is a name with a ring that’s unfamiliar around these parts. Amusingly, it turns out that it was picked at random. “One of the band members was throwing random band names until he came up with “Bear and the Happy” and it was catchy. In the beginning we didn't want to actually keep it but then it just grew on us,” the band explains. “We feel it attracts attention because you don't know what kind of music to expect from a band with a name like that, and since we don't really have a fixed style or genre, it seems fitting.”

STAFF PHOTO/MOHAMMED DEGHAISHM

BEAR AND THE HAPPY

Being fans of experimentation and trial, their influences and styles progress with every jam session. Starting off with heavy metal influences, the band “became more appreciative and influenced by a larger variety of music.

From progressive to post rock to jazz to chill-out lounge to whatever sounds good.”

It shows in their process of creating music, as the band is more free form than strict.

As the band explains, “We usually derive most of our ideas from our jams; we jam more than we work, which is not necessarily a good thing but it always gives us new ideas and material we otherwise can’t come up with by sitting down and discussing what to play.”

All bands get influenced somewhere, and Bear and the Happy is no exception. The band sought inspiration mostly from Red Hot Chili Peppers, Led Zeppelin and Muse. But later, the band digressed into other territories of music. “We started getting into post-rock/metal music especially the band Long Distance Calling dramatically changed the way we play as a band.” But Bear and the Happy is still loyal to its main influence, Opeth. “In one year, they managed to change our perception of how a song could be constructed. They gave us the best of both worlds; they play the heaviest and most brutal metal then they surprise us with their chill and incredibly beautiful music. They’re definitely our favorite band.”

Mohammed Hakeem, Lead Guitarist

The band is composed of four members. The lead guitarist is Mohammed Hakeem and Ahmad Al Anbar is on drums. The band is fluid, and each member puts in more than merely playing an instrument. Koosh's role, for example transcends playing bass, as he is one of the main contributors to the band’s song-writing and composition processes. Salah moonlights as the band’s manager.

DESTINATIONRYD.COM 33

As for the band’s hopes and aspirations, they see an album in the future, but for now, they’re just updating their SoundCloud account with improvised jams and demos.

What sets them apart, however, is that Bear and the Happy are more into the local scene than the international one.

“As far as we're concerned, we’re not at a point to compete internationally. For now we want to focus, keep developing and reach out to our local community. There are numerous musicians and music lovers in Saudi and it is our privilege to be part of that. We hope we can encourage other musicians to step forth and show the global music scene that Saudi Arabia has talents to show and be proud of.”

Ahmad Al Anbar, Drummer

They express gratitude over the degree of support they’ve received from the Saudi music scene. “We are all thankful to have the support of our families and friends. We signed up for a contest sponsored by Zippo that was inclusive of the entire Gulf region musicians, and thankfully we won. And our talent show with Luxury Events was a kick-starter for us as a band. Even though we hadn't signed with them, they gave us many opportunities to be featured in their shows.”

Since the band aims to be self-dependent, all proceeds from their paid gigs went into purchasing instruments and recording equipment. They heavily urge people to share their local artists' material through social media and word of mouth citing that “musicians here need all the support they can get.”

Abdulrahman «Koosh» Al Khawashki on bass. (left) Salah Al Azhari , rhythm guitarist. (right)

34 DESTINATION RIYADH APRIL 2015

/BearAndTheHappy

A R T S & E N T E R TA I N M E N T

LATIFAH TORKI

It’s the golden age for the art scene in Saudi Arabia so we’ve taken it upon ourselves to uncover some of the hidden gems and present them to the world! Or, well, Riyadh to begin with.

By Johara Al Mogbel

What got you started?

Growing up, I always chose to entertain myself by drawing.

I was very obsessed with cartoons and felt like it was my duty, as a 7 year old, to redraw the characters and change the course of their storyline.

So, to answer your question more precisely, animated productions got me started.

Edward Gorey is definitely one of my absolute idols.

I love his art, I love the way he can think of a million ways to describe a certain idea or theme while making it silly yet of incredible depth at the same time.

— Latifah Torki

36 DESTINATION RIYADH APRIL 2015

Is your work the result of sudden inspiration or long term planning? How do you think up your concepts?

The majority of my work is a result of sudden inspiration.

I think most of my concepts are influenced by the unknown.

I find myself repeatedly pondering this Ayah (ً‫) َو َما أُوتِيتُ ْم ِم ْن الْ ِعلْمِ إِالَّ قَلِيال‬. I am also driven by the beauty of literature and culture.

What do you think of the art scene in Riyadh? Anything you’d like to see changed?

I am still a beginner in this craft so I haven't really experienced the art scene here in my city. However, I do keep tabs on new and upcoming talents. Let me just say that we have very creative people in our midst.

What does being creative mean to you?

To me, being creative means that a choice is always being made to take the road less traveled by.

Why do you do art?

I take everything I am not, everything I have not experienced, everything I have not seen, and I try to project it through some of my illustrations. I think I use art to understand shapes, lines and faces.

Favorite piece of artwork by someone else?

Nojoud Al Sudairi’s Portrait of a Lady.

Web: Society6.com/LatifahTF Email: opulaire@icloud.com @opulaire

COURTESY PHOTO

Name: Latifah Torki Age: 18 Occupation: Student at KSU Medium: Ink and watercolor on paper.

A R T S & E N T E R TA I N M E N T

The Real Deal WITH ABDULLAH QANDEEL

By Abeer Arjani and Jou Pabalate

Abdullah Qandeel spent his formative years in one of the oldest boarding schools in the world, King’s School in Canterbury, UK. He then entered the renowned Royal Military Academy, Sandhurst.

Living in Kansas, Qandeel found his passion taking a serious turn. He was accustomed to the big metropolitan city life and so the change gave him the opportunity to delve deeper into his art. When he felt ready to take on a career as an artist, he packed his bags and moved to New York armed with $200 and a vision.

“I’m going to be ‘It.’ I’m going to be the artist,” he said.

Qandeel admits that his path to becoming what he is today isn’t reflective of the starving artist journey. While he worked hard in his Brooklyn studio over the course of his four-year stay in New York, he said, “I went out there, I met with the right people. You have to network as an artist.

38 DESTINATION RIYADH APRIL 2015

I am grateful to have met with individuals who opened a lot of doors.”

Qandeel got his first big break when the founder of the SemArt gallery, Safia El Malqui, included his work in an art show during the Monaco Grand Prix. He was also commissioned by the Saudi Mission to the UN to do a solo exhibition at the Waldorf Astoria in 2012, in celebration of Saudi National Day. One of his works, “Kingdom of Love” was gifted by Saudi Arabia to the US Ambassador to the UN, Susan Rice.

His first series, “Open vs.

Closed” debuted in New York in 2013. It was a vivid introduction to the type of messages Qandeel wishes to explore — universal and emotional charged themes.

As Eve Therond, art journalist and consultant noted, “Abdullah Qandeel's paintings stand like intense emotional incidents,

Wherever I am today, it wasn’t handed to me, I worked hard to deserve it.

I live by the Kaizen mantra, continuous change and self-improvement. I will out do myself and share my message to anyone who will listen.

unleashing his deepest primitive part and emptying the stored emotional energy.”

It was the self-portrait from this series entitled, “The Enemy Within” that garnered the record-breaking sale for Qandeel at Sotheby’s.

The painting was valued at an auction estimate of $20,000 – 30,000.

Qandeel’s clientele consists of prominent collectors and key figures both locally and abroad. His works now hang on the walls of Prince Waleed bin Talal, Charles Rockefeller, Kanye West and the like. He claims to be very selective of his collectors.

STAFF PHOTO/MOHAMMED DEGHAISHM

There’s no denying that at 26 years old, Saudi artist Abdullah Qandeel is the art scene’s man of the hour.

What’s the deal with Qandeel?

Qandeel knows that as an artist he is in position to affect positive social development in the art scene.

“I am in dialogue with key figures in our government and in those conversations, my eyes have been opened to how hard our leaders are working to develop the Kingdom,” Qandeel said. “In terms of art, there is still much to be done.

The private sector needs to invest in good Saudi artists; we need to channel some attention towards creating more galleries and institutions.

It’s a lot of work but we have to be patient and dedicated.”

When asked exactly how he plans to get started with such initiatives, he replies with a grin, “Expect a public exhibition really soon. It’s a surprise.”

Indeed, Qandeel has gained criticisms as much as he had earned praises for his work and recent activities. The artist is well aware of this and charges it to the price of doing what he loves in the way he has done it.

“At the end of the day, I value my clients and the people who put their trust in me and they can be assured that I will wake up every morning and do my best,” he said.

I treat my artworks as my children. When they’re sold, I feel a natural high similar to that of a parent proud of their child’s milestones.

— Abdullah Qandeel

DESTINATIONRYD.COM 39

A R T S & E N T E R TA I N M E N T

The Noble Bilal bin Rabah

COURSTESY PHOTO

His story lives in animation

40 DESTINATION RIYADH APRIL 2015

DOWNLOAD • DISCOVER • INTERACT

Courage, determination and kindness are all characteristics of Bilal bin Rabah. In the new feature animation movie Bilal, audiences around the world will delve deep into the life of this remarkable man.

By Sohila El Saadany

Destination spoke to Jeddah’s own Ayman Jamal, the creator and executive producer of the film. Bilal shows the life of one of the most prominent people in the history of Africa (Axum Empire) and the Arab World at the time. Bilal is a young boy with a big dream of achieving greatness. He is unfortunately snatched from his family in Ethiopia and forced into the chains of slavery. He never surrenders though, and adheres to his faith in God to overcome all obstacles until he becomes the great man we now know and the nation’s first mu’aden.

are a lot of scripts out there, but for a movie to happen, it requires so much more.

For example, someone who can polish the script, make it suitable for production and then actually produce it.”

The script was the collective work of Jamal himself along with Yaseen Kamel and was developed by Alex Kronemer and Michael Wolfe.

When asked why he chose the character of Bilal particularly, he replied, “Our aim was to show a hero from this region and reflect on how he is a global one. The movie carries the message of a slave who became a master, since at the end Omar bin Al Khatab the ruler of his time was calling him Sayidna Bilal. I was amazed by his story and the equality that he was not only calling for, but achieved it as well.”

The movie depicts the life journey of Bilal with all its action and drama throughout his life. It is a movie that will take young adults on an epic trip of bravery. The story depicts not only Bilal’s character, but also his entire culture and the prevalent mindset during his time; one that he was able to challenge and eventually changed.

Jamal explains, “To raise one’s voice against oppression and injustice even when all odds are stacked against you.

These sentiments are universal and transcend race, language and culture.”

The movie is owned and produced by Barajoun Entertainment in Dubai.

Jamal believes a good movie is the outcome of collaborative efforts from the entire team that works in every small detail that you see on the big screen.

As he says, “To me filmmaking is more than a script. There

DESTINATIONRYD.COM 41

Besides the clear message of equality the movie professes, it also aspires to reveal the nature of a hero. To become a great person, one must fight injustice, serve and protect his family along with those in need and to also make sure he never inflicts pain on others.

Jamal elaborates how Bilal is a hero in that sense but is different from the physical stereotype of what heroes look like. He explains, “Usually most heroes are very strong and muscular or so, but Bilal’s real power was his voice. Not only because he was known for his beautiful voice which he used in calling to prayer, but because he had a voice that said no to injustice.”

42 DESTINATION RIYADH APRIL 2015

The movie, which combines action, adventure and drama, will be PG or PG13 depending on the rating.

Jamal exclaims, “Children or young adults today need more action and drama to a story rather than just colorful animation. There has got to be inspiration.” Not only does the movie call for fairness, it also sheds light on family ties, especially sibling relationships that withstand time and hardships, as it features Bilal’s endeavors to protect his sister.

Jamal also addresses the rumors of DreamWorks being a part of the project, which were posted on Facebook.

He explains, “Bilal is fully produced by Dubai-based production house, Barajoun Entertainment. Having said that, DreamWorks are the pioneer of this industry and I personally got inspired by many of their movies.”

Bilal is expected to be released by the end of this year.

DESTINATIONRYD.COM 43

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STYLE & SHOPPING

SOCIAL CONSCIOUS

Fashion Too often it seems that there’s news highlighting the many negative aspects of the fashion world, so here are stories of kindness and giving back that melt our brand-loving hearts.

By Felwa Alhudaithy, C’est Ma Vie

The concept of social responsibility in the fashion world is rapidly growing and gaining popularity amongst the new hipster brands as well as old fashion houses. Less than a month ago, renowned Italian house Fendi teamed with Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine on a new charity project marking the official inauguration of the brand’s newest flagship on Madison Avenue in New York. Fendi asked these five women to personalize their own Baguette handbag.

Parker, Rihanna and Feinstein have also designed microbaguette models.

Baguette - Mini, Rachel Fienstien

Baguette, Leandra Medine

Baguette - Mini, Sarah Jessica Parker

46 DESTINATION RIYADH APRIL 2015

Baguette, Jourdan Dunn

The bags were on display at the New York store from Feb. 13 to March 13 and were available for purchase at the same time through an online auction site, launch3baguetteauction.fendi.com.

Proceeds will be channeled to charitable organizations selected by each woman.

Rihanna’s proceeds will benefit The Clara Lionel Foundation, which she founded in 2012 in honor of her grandparents. Parker’s designs will benefit The Brain Trauma Foundation, while Dunn’s are aimed at The Sickle Cell Disease Association of America.

The Man Repeller’s Medine will support Ovarian Cancer Research Fund and Feinstein has chosen to help the Naomi Berrie Diabetes Center at Columbia Presbyterian Hospital.

Gucci Gucci launched UNICEF’s Schools for Africa initiative under its children’s collection. Founded in 2004 in partnership with the Nelson Mandela Foundation and the Peter Kramer Stiftung, UNICEF’s Schools for Africa initiative aims to increase access to quality basic education for millions of children in Africa. Collectively, Gucci has contributed over 10 million USD to UNICEF and is currently one of the largest corporate donors to Schools for Africa.

Master & Muse

Warby Parker

The lifestyle brand by model turned actress Amber Valletta, aims to “bridge the gap between cutting-edge fashion and mindful manufacturing.”

The company was founded on the belief that “substance and style do not have to be mutually exclusive.”

Slogans like “Doing good is in our DNA” are sprinkled throughout their official website and press releases. Warby Parker, the only eyewear company in the world to go carbon neutral, focuses on its commitment to “meticulous craftsmanship” rather than its “sustainable production” process. Each frame is handcrafted using only the finest custom materials; however, the brand prides itself in giving.

“For every pair sold, a pair is distributed to someone in need.”

Doing good is in our DNA The brand clearly presents itself as fashion-forward while giving consumers a clear message.

TOMS One of the most glorious examples of using business to create positive social change. The company currently operates with a simple One for One goal: for every pair of shoes sold, TOMS gives a pair to a child in need and for every pair of glasses sold, TOMS helps a person gain sight.

One for One goal

DESTINATIONRYD.COM 47

STYLE & SHOPPING

TRAVEL in STYLE

Are you off to a vacation any time soon? Why not get inspired by some celebrity travel fashion and hit your destined airport looking like a vision out of a magazine.

These celebrities prove that awesome airport style is possible.

By Sohila El Saadany

Miranda Kerr

is definitely suited for the runway considering how she dresses at the airport. The model has on a floral black and pink jumper suit. She covers her shoulders with a black leather jacket. She complements the outfit with a large maroon bag. Check those black pumps out; not everyone can go for heels at the airport, but Kerr sure does.

ar as looks like a st en she pairs wov d ai high waist pl an pants with exciting white blue pullover. The ts in pr e ig and be t es ch e th ss acro e pl give the sim ist. ensemble a tw it ps Gomez to k with a big blac f of d an g ba hand . es go she

Selena Gomez

48 DESTINATION RIYADH APRIL 2015

Marion Cotillard

keeps it casual in a practical yet chic outfit at the airport.

The actress wore a powder pink knitted sweater on top of a grey and white striped t-shirt. Her jeans and sneakers must make it easier for her to manage around. The tweed bag adds a touch of glamour to her traveling outfit; after all she is an Oscar winner.

ham Victoris elaegBanet;ck so don’t

is alway less than expect anything even if it r perfection of he e Posh Th t. is at the airpor in a ss le w fla Spice looks ith a dark w it su d re lo camel co . th But it is pullover undernea ly grabs the the bag that real eetah printed attention. The ch indeed a is g mega sized ba ort or not, irp A . showstopper ting around in Beckham is strut heels of course.

Jessica Chastain

shows how black will always be the king of colors. The actress wore an entirely black ensemble, a black blazer, black top, black pants and yup black shoes as well. Even her luggage and sunglasses were in black. Chastain knows she can never go wrong with black.

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our 24/48 H y Deliver DESTINATIONRYD.COM 49

STYLE & SHOPPING

CRUELTYFREE MAKEUP A handy list of ethical products/brands that are sold here in the Kingdom or can be delivered via online shopping.

By Zareen Muzaffar

The Leaping Bunny program and sign on packaging indicates that the product has not been tested on animals.

There are a lot of international brands that support this program. Some are not available in Saudi Arabia but can be ordered online through websites such as Sephora.

50 DESTINATION RIYADH APRIL 2015

TOO FACED: Too Faced is the inventor of gorgeous shades of bronzers such as the Soleil Matt Bronzer and the currently very popular Melted Liquified lipsticks. Their innovative products are packaged very nicely and while you are out shopping don’t forget to check out their Chocolate Bar Eye Palette (16 matte and shimmer shadows scented with real chocolate).

Available at Sephora

NARS: Nars is popular not just for the ravishing colors and variety they offer, but it’s also part of the cruelty free program that goes against animal testing. Some of the popular items by Nars include the multi-purpose makeup stick that beautifully highlights, sculpts, and warms the eyes, cheeks, lips and body. Not available at the local Sephora but can be ordered online.

URBAN DECAY: Urban Decay is one of my

favorites as it’s not just ethical but also creates the amazingly long-lasting eye pencil known as 7/24 glide on. And who can forget that Urban Decay is the namebehind the very popular Naked Palette, the one stop collection for gorgeous eye shadows.

Available at Sephora

NAKED

NYX: NYX is a drugstore

brand that’s not just ethical but they deliver a range of colorful great quality products. Their soft matte lip creams are a must buy, the texture is smooth and the shades are long-lasting.

Their jumbo eye shadow pencil called Milk is a must have as it serves as a highlighter, primer and doubles as an eyeliner and eye shadow as well.

Available at Centre Point

NAKED 2

NAKED 3

LUSH: Lush is an

established brand and popular due to their amazing fragrances and quality. Their products are hand made and not tested on animals making them part of the cruelty free products. Try their bath and face products; they come in small amounts so you can enjoy the freshness without compromising quality.

COURTESY PHOTO/HUFFINGTONPOST.CO.UK

LIME CRIME: If you’re

looking for a pop of color, try out Lime Crime. Their shades are bright, vibrant and lively. This brand was started by Doe Deere and can be ordered online.

Check out their color swatches on Instagram and if you’re in the mood for some bold makeup, their matte shades are the go to option.

Where to go? As mentioned above there are some ethical brands such as Nars, Tarte, The Balm or Lime Crime that are not available in stores. But not to worry, there are some great home based businesses (primarily run by women) that can deliver your favorite brand of ethical makeup (pick up option is available too). Check out the following Instagram accounts for further information on how to order. @Bello24shop @RoseGold_shop @elegant_Makeup @LimitedEditionsKsa @GlamourBeautySa

DESTINATIONRYD.COM 51

STYLE & SHOPPING

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DESTINATIONRYD.COM 53

DINING AROUND TOWN

Breaking Dawn on Olaya:

Almasaa Café

Alfresco dining has been all the rage this past season. One of the more popular spots in the city, Almasaa Café on Olaya Street, saw enough traffic that they opened up the singles section for families from 6 a.m. to 5 p.m. on weekends!

We couldn’t resist the temptation of the possibility of two breakfasts (one at 6 a.m. and another at the office), so off we went in the sunrise to try out the cuisine of the place.

The first snag we hit was the service; while the restaurant had four/five managers hovering, service was slow and it took 15 – 20 minutes to get anything done. And the food is ordinary, nothing one would crave.

The view and general atmosphere, however, was worth the visit. And they open at 6 a.m., which counts for something.

Give good weather on e last grapplin g hug before it leaves!

M TR RA

IAL BY

JU R Y

INST AG

DINING SCOOP

We at DR are very partial to Italy and most things that come out of the aptly boot-shaped country.

So when we heard of a newcomer to the Instagram business scene that specialized in Sicilian cannoli, we were sold.

Well, partially sold, anyhow. We had our doubts. But the next time the owners had a shipment ready, we went ahead and ordered the mini cannoli in the cinnamon, chocolate chip and plain varieties.

Delivery was a smooth affair, and the cannolis

54 DESTINATION RIYADH APRIL 2015

were packaged nicely, if a little basic. The prices are just a wee bit steep if you want to order the large cannolis, but overall it’s fine. The cannolis themselves were delicious! Luckily our doubts were unfounded.

Update: We hear they’re opening an actual shop on Dabbab Street soon.

Let’s hope there’s a sit in café.

Price: SR15 for the standard size/SR5 for the minis Delivery: Free Rating Overall: 4 Instagram: @dolceragusa

expectations

REALITY

Tucked Away

Hala Walla, Food Fans!

By Faris Al Yahya

Lately I’ve been noticing that a lot of traditional Saudi coffee places around Riyadh have started serving typical Saudi-grandma-type traditional breakfasts. Normal fare includes traditional Arabic coffee, marasee’, masabeeb, qeshd, hinaini and so on. Mawtun Zaman is smaller than the other spacious places I found, a literal hole.

I was disappointed to find that there wasn’t any traditional floor seating, just uncomfortable chairs and a very poor atmosphere, with very dim lighting even with the lights fully on. You can tell they made… some effort. But now let’s get down to what’s important: their so called traditional food. I had marasee’, which were bad. It was cooked on a crepe pan it tasted like old wheat mixed with toothpaste and drenched with honey to hide the taste.

And the hinaini was frozen and cooked in a microwave then dumped with ghee on top. Even the Arabic coffee tasted weird.

Overall, it was a dreadful experience.

I’ll stick to going to Najd Village or better yet just ask my grandma make me the best marasee’, like how they’re supposed to be made.

SHAKSHOOKA There is little to dislike in traditional Najdi breakfasts. With kebdah (pan-fried liver), masabeeb (mini wheat pancakes, either with honey or an onion mix), hinaini and a healthy amount of carbs, it’s one of the most beautiful things about the region.

Oh, and shakshooka. Oh, shakshooka, how perfect you are.

Bottom line is, we’re gigantic fans.

Life is never as good as when you have a foul and shakshooka breakfast, take our word for that!

Beloved by everyone with the taste to love and recognize magical things, shakshooka is a type of scrambled egg that’s mixed with pan-fried chopped onions and tomatoes. It’s mostly served off the pan, but occasionally some people cook it in a dish in the oven for more flavor. Cold peppers can be added as well, if that’s your kind of thing. The dish can be found everywhere from hole in the wall bouffiyehs to established restaurants like Wadek or Drdshat.

DESTINATIONRYD.COM 55

DINING AROUND TOWN

THE ULTIMATE

SUPER CHEESE SUPREME

SHOWDOWN Our cheesiest article yet…

By Johara Al Mogbel and Jou Pabalate

Times are tough.

We live in an age where there are so many options for that marvelous concoction called pizza; we don’t know where to go. It’s positively futuristic.

And because all good futuristic societies have at least one fight

ER

INN

to the very death, we’ve decided to organize a pizza tournament.

The results were satisfying let us tell you. And now, to the Hunger Games! Get your cameras ready folks. This ain't gonna last long.

“This is making me very happy right now.”

W

Lightweight Match Thin Crust Cheese Pizza DOMINO'S

PIZZA HUT

MAESTRO

(Old Champion)

(People’s Choice)

(Underdog)

CHEESINESS

SAUCINESS

DOUGH-NESS Maestro

SUSTAINABILITY FOR MORNING AFTER SNACKING

Unrated. (Tastes the same. Which isn’t saying much).

DELIVERY SYSTEM Domino’s Pizza

OVERALL

VALUE FOR MONEY SR 56 for a medium is a bit steep.

Run away. Run. Away. (SR 58 for a large)

SR 20 for a medium?

GIVE US ALL YO PIZZA. NOW.

Ugh. Taste-less.

“I feel like I’m eating cardboard.”

“Dough isn’t as crispy.”

VERDICT Eh. Might be worth it if you make use of the buy one get one free Mondays 56 DESTINATION RIYADH APRIL 2015

Pizza Hut DOWNLOAD • DISCOVER • INTERACT

The Welterweights Margherita CALIFORNIA PIZZA KITCHEN

PIZZA FUSION

PIATTO

(Old Titleholder)

(People’s Champ)

(The Newcomer) CHEESINESS

SAUCINESS California Pizza Kitchen

DOUGH-NESS

SUSTAINABILITY FOR MORNING AFTER SNACKING DELIVERY SYSTEM N/A, in-house pickup

Extremely limited, but they have delivery.

N/A, in-house pickup

Stick to the lasagna. (SR 36 for a medium)

They give you free sides with every pizza! (SR 42 for a medium)

A few years back, they were amazing.

We don’t know what went wrong, but it was probably something catastrophic.

Piatto is the ultimate working man’s Italian eatery.

It’s affordable, it hits the spot, and it’s everywhere.

Also, it’s a fully Saudi brand.

Yay homegrown businesses!

Pizza Fusion

Most Gigantic Pizza in Riyadh: Stockholm Pizza

OVERALL

VALUE FOR MONEY Order the other pizzas. You’re better off getting the barbeque pizza, because if you’re paying SR 49 you might as well enjoy what you’re eating.

VERDICT

STAFF PHOTO/MOHAMMED DEGHAISHM

They seem to have neglected their basic pizza, which is a shame for a restaurant that has ‘pizza kitchen’ in the title.

“I could eat the crust all day long.”

ER

NN WI

DESTINATIONRYD.COM 57

Heavy Weight Championship Classic Margherita ROSSOPOMODORRO

PIZZA ROMA

CHEESINESS

SAUCINESS

DOUGH-NESS

Pizza Roma

SUSTAINABILITY FOR MORNING AFTER SNACKING

“The box foretold its awesomeness.”

OVERALL

VALUE FOR MONEY *throws bank account at the restaurant* Take all of it. Just give us the goods!

Not bad for a gourmet pizza.

VERDICT We are in love.

In love.

ER

NN WI

Rossopomodorro

People’s Choice Awards The Nostalgia Games

FUN TIME PIZZA

We’re leaving this one up to you. Which one do you think wins? Tweet or Instagram your pictures and opinions at @ DestinationRyd by April 20, and we’ll post the winner!

58 DESTINATION RIYADH APRIL 2015

We’re not fans of the overly herbed tomato sauce. Could’ve been better.

CHUCK E CHEESE’S

VS

DOWNLOAD • DISCOVER • INTERACT

DESTINATIONRYD.COM 59

DINING AROUND TOWN

THE ROASTING HOUSE

ARTISAN COFFEE IN THE CITY Delight your sense with these fancy caffeine fixes.

By Mohammed Al Mogbel

It’s known that 70 percent of coffee drinkers would love it if they could just inject the stuff directly into their blood stream. However, most fancy coffee drinkers were so busy being distracted by the express “capsule” stuff, that they’ve forgotten what great coffee tastes like. Lucky for us, a number of superheroes 60 DESTINATION RIYADH APRIL 2015

have joined hands together to change that. It’s worth mentioning here that Arabs were the first to discover coffee, which is significant since specialty coffee is on the rise again.

Here are a couple of places in Riyadh where you can get your rich, freshly roasted caffeine fix.

Carrying one of the biggest varieties of coffee-brewing tools, the guys at The Roasting House (TRH) will serve you a cup in each one of these tools until you find what you're really into. As the retailers of Hario - The renowned Japanese brewing tools company - you'll feel as if you're in a laboratory ready to pump some caffeine into your system. Debuting in the Chocolate and Coffee Expo earlier this year, TRH was a huge hit. This roaster can be found in King Fahad District behind Hayat Mall.

CAMEL STEP COFFEE ROASTR:

Located in Alwadi District, the first thing you'll notice about this place is their cute yet traditional blue camel logo.

They'll fix you up with a cup of your taste whether it's a blonde roasted Arabic coffee, drip coffee or even espresso.

The varieties of tools they use are top-notch as well.

But it’s not just about selling coffee with these guys. They strive for a higher purpose: educating people about nuances of the beverage and how to prepare it with excellence. Coffee, for them is a way of life.

WHITE FOAM CAFÉ

STAFF PHOTO/ MOHAMMED ALMOGBEL

White Foam is one of the forefront pioneers of specialty coffee in Riyadh. With its penchant for supporting local artists and businesses, we love that the café doesn’t stop at just fancy coffee. They have everything from standard lattes and macchiato drinks to more exotic choices such as con panna and breve. Plus, they offer both the pour over method and siphoning to get your coffee made. And if your food companion is not a coffee fan, they also have a litany of pastries from local bakers!

VARIETAL SPECIALTY COFFEE

As an online coffee selling business, Varietal Café has a lot of variety. They offer both beans and coffeebrewing tools, and they ship to everywhere in the kingdom for a fixed price of SR 35.

And they’re one of the few businesses in Saudi Arabia that offer to let you pay via PayPal. Decaf lovers, rejoice!

Varietal is probably the only place you'll ever find a decaf Arabic coffee.

ALSO LOOK OUT FOR

Elixir Bunn Coffee Roasters in the Alnakhil District.

DESTINATIONRYD.COM 61

H E A LT H Y L I V I N G

Basics and fundamentals of what should be incorporated in a functional training regime consisting of fitness, strength, flexibility and power.

By Rob Seagreen, Fitness Director at Arena MMA and Fitness Center

Functional fitness is definitely the way to train now and top athletes all over the world acknowledge this. You will see more and more top sports teams using training methods never used before, such as primal movements, bodyweight training, calisthenics, plyometrics and flexibility. Bodyweight training is available to everyone and there is no longer the “I can’t afford gym membership” excuse.

Not only does this improve strength, it also improves core strength. Core strength and flexibility is what gives you the ability to do all those lovely gymnastics moves you see people doing.

This is calisthenics!

62 DESTINATION RIYADH APRIL 2015

But what if your balance is not that great?

You fall over when you stand on one leg, never mind trying to do a handstand. Well, as Charles Poliquin states, “in adults, balance can be regained, not taught. If you don’t already have balance skills by age 12, you’re not going to improve dramatically as an adult. It’s a waste of time.” This is often sold as “core training,” which is essentially like saying diet Pepsi will help you burn fat!

It’s never going to happen.

The reality is, in order to improve your strength, you need to train strength.

What stops you from falling over is the lack of strength in a specific area. Your core consists of anything that stabilizes you; your ankle, glutes, midline, hip flexors, etc. Any muscle that needs to be activated in order to keep you from falling over like a baby trying to take his first steps is your core stability.

SOURCE PHOTO/ TRAINSLEEPEATREPEAT.FILES.WORDPRESS.COM

SOURCES: STRENGTHSENSEI.COM/STRENGTH-SENSEIS-BLOG-BALANCE-TRAINING-YES-OR-NO/#IXZZ3MK2NI0Z2

WHAT DOES A GOOD SESSION LOOK LIKE?

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Call for more information 920007576 DESTINATIONRYD.COM 63

Another great tool for improving strength is suspension training.

Suspension training creates an unstable platform on which to train and forces you to activate the stabilizers around the joints and trunk. For instance, if you did a push up on the floor, you would be on a nice solid surface that would enable you to push yourself up with ease. However, if you were to suspend yourself on two TRX suspension trainers, this involves a whole lot more focus and stability.

Your brain goes into overdrive sending signals to all ends of the body to try and prevent you from falling and injuring yourself. Your glutes and quads tighten up, trunk goes into a solid spasm and arms start shaking like you are breaking ground on a new build site with a hydraulic jackhammer (Total Recall comes to mind). Now you are testing your strength.

I love to challenge the bodybuilders to suspension and bodyweight challenges because the bigger they are, the harder they fall.

Lunges

Single arm row and reach

Push-ups

Push-up with pike

Low row

Rollouts

(alternating legs with 10–12 reps each)

Plank with side tucks

to Hover Here e don see how it’sNEW MOVES

WHAT SHOW US HARE IT DO AND S N A YOU C

ATIONRYD

@DESTIN

64 DESTINATION RIYADH APRIL 2015

DOWNLOAD • DISCOVER • INTERACT

SOURCE PHOTO/ ECX.IMAGES-AMAZON.COM

HERE IS A GREAT WORKOUT USING ONLY THE TRX. Repeat the workout 5-6 times doing 10–12 reps on each exercise.

DESTINATIONRYD.COM 65

BE SMART TO BE FIT (OR HEALTHY)

By Jill Calvert

Life revolves around tasks, goals and ambitions. How you plan and stay motivated to achieve these goals may be different in practice but will ultimately follow the same principle. So if I make fitness goals (as that’s what I do best), here is how I would set it up, using a simple tool called the SMART principle.

SPECIFIC

Be as specific and concrete with your goal. It can be something simple like wanting to run at your child’s sports day in school or signing up for a 10k race.

MEASUREABLE

This simply means setting goals that can be measured by time and weight so you see your progress.

66 DESTINATION RIYADH APRIL 2015

ATTAINABLE

Ask yourself if your goal is attainable. Be sensible with your approach. If you have never ran before and the race you’re joining is in one week, it is unlikely that this goal will be attainable. If you’re trying to lose two kilos in one week, then that’s more possible.

REALISTIC

Being realistic with your goals is almost the same as making them attainable.

If they are unrealistic you will get even more de-motivated. Even though there is no limit to what you can do, commit first to a goal that is within your ultimate grasp.

TIMED

Set a time frame on when you would like to achieve this. With goals, you want to see the end result and feel good that you have attained it so set yourself a realistic number of days that will help you succeed.

SOURCE PHOTO/DELICIOUSLYWELL.COM • TUATARANATURAL.CO.NZ • WALLPAPERS.WINDOWSACE.COM • HUFFINGTONPOST.COM • INVERNESSHALFMARATHON.CO.UK

H E A LT H Y L I V I N G

Now that we know the format of how to set a goal, there are many ways that enable you stay on the path towards it. I will keep it basic: People have their own approach in staying motivated. What might work for me will not work for you.

Here are my tips on how to make positive changes in your health and how to stay motivated in working out for a better, fitter, and healthier you:

2. TELL PEOPLE ABOUT IT I have found that when more people are involved, there is a lesser chance for you to fail.

No one wants to be seen as a failure. Also, your family and friends might have other fitness advice for you so share them your regimen and find inspiration in others.

1. WRITE YOUR GOALS DOWN Whether on paper, phone, laptop or fridge, write down your fitness goal and remind yourself daily.

Keep in mind why you’re doing it.

4. PLAN, PLAN, PLAN! Have a schedule. If you fail to prepare, then prepare to fail.

Make sure that all your fitness and health goals are things that you want to do and not things that you have been pushed into. Do your regimen every day and make it a habit.

3. ATTACH EMOTION TO IT Apart from your betterment, find other good reasons to do your tasks.

There are some runs that are being done for charity. Join them! You didn’t only succeed in keeping up with your fitness goal; you also succeeded in helping others. It’s a win-win situation!

So there you go, my dear readers! You have no excuse to plan for a better lifestyle!

Email: Jillcalvertpersonaltrainer@yolasite.com Web: korestudios.net @jlegss @korestudios

DESTINATIONRYD.COM 67

H E A LT H Y L I V I N G

Matthieu Ricard, dubbed “Happiest man in the world,” is a western Buddhist monk and avid meditator.

MEDITATION

WHY DO IT & TIPS TO GET YOU STARTED

By Hibatalla Elshafie

68 DESTINATION RIYADH APRIL 2015

Download Headspace

Start with the “Take 10” program which means doing 10 minutes of meditation for 10 days, then take 15 and so forth.

Adapt

Do what works for you; it could mean 5 minutes with your office door closed, sitting on your chair.

Don’t pick a time, just do it

Whenever you find yourself able to be alone in a quiet place for 15, 10 or even five minutes; close your eyes and go for it.

SOURCE PHOTO/MATTHIEURICARD.ORG

Excluding exercise and a good diet, meditation is the key to your brain’s health. The most profound effect meditation has is stress reduction as it lowers Cortisol, which is the hormone our bodies release when stressed. As a result, people who meditate noticed healthier blood sugar levels, improved memory and even better looking skin! So that now we are on the same page. Let’s get you started.

Mindful Meditation

By Nadwa F. Zahid

Mindful Meditation is a conscious awareness of our current thoughts, feelings and surroundings – and accepting this awareness with openness and curiosity in a nonjudgmental way. Simply put it means focusing our attention on non-doing!

Researchers and neuroscientists have now confirmed that the health benefits of mindful meditation include: self-control

improved concentration Get others involved

Get a friend, sibling, spouse or anyone you feel would be a great partner on board on this project. You will encourage and support each other.

Though I’ve once decided to involve my siblings in a meditation session; which turned into lets-laugh-andvideotape-her-with-hereyes-closed-session. So choose carefully.

Keep a log

I recommend using LIFT app, which is a habit building and tracking app. Keeping a log helps in developing meditation as a habit; not a stint.

perceptual sensitivity self-esteem memory reaction time empathy It has also been proven to reduce stress, anxiety, depression, headaches and high blood pressure.

Meditation is easy to do, but it needs practice and discipline.

Sometimes the mind is still and sometimes it’s busy. The more you practice to breathe consciously the more relaxed, at peace, aware, alert, focused, capable and productive you will become. Ultimately you will have a deeper understanding of yourself.

Consistency and patience make meditation easier.

Nadwa Zahid is a personal development consultant and meditation teacher.

Email: nadwa@nadwazahid.com

DESTINATIONRYD.COM 69

SPIRITUALITY

THE KINGDOM OF HUMANITY:

SAUDI ARABIA GIVES BACK

Second flood relief convoy in Pakistan.

There tends to be a repetitive monologue in the press when it talks about our country abroad. As a general rule of thumb, Saudi Arabia is either depicted as an evil money hungry oppressor, or an overbearing money hungry ignorant oil barony.

Sometimes, if the media needs a scapegoat, we’re depicted as both just for fun.

By Johara Al Mogbel

Iftar packages distribution.

70 DESTINATION RIYADH APRIL 2015

Add the inherent Islamic practice of not touting the charity you give -which the government follows to an extent- to the lovely mix and you end up with the Kingdom’s most well hidden secret: the extent of its giving.

SOURCE PHOTO /KARCPP

School aid distribution to Pakistan.

The truly dejecting aspect of the entire issue isn’t the stereotype we’ve endured for years now. The award for that goes to the fact that Saudis themselves, after reading countless accounts derogating them and their homeland brought about by political and cultural differences with western countries, have begun to believe what’s being said about them.

FAC T

bia has Saudi Ara e largest one of th rian n huma ita in ts e g d bu . the world

From governmental sectors to private citizens, the generosity that Arabs are historically known for is embedded deep in the culture, regardless of individual inclinations. From helping conjoined twins to sending supplies to disasterstricken areas, there isn’t a limit on what’s being given; there aren’t any talks of loans to be paid back.

SOURCE PHOTO / SPA . WFP MOHAMMED ALBAHBAHANI

Saudi Arabia basically gives out like a benevolent grandfather with his offspring, or a post-ghosts Scrooge. We accessed the foreign aid list that started in March 2014, thinking we’d add it to this article, and it was long enough that we abandoned any thought of doing that.

Iraqi girl sits next to her family food ration.

Syrian refugee aid food baskets.

FOR EXAMPLE: SR 65 million donated to Solidarity Campaign for Syrian Children. $5 million in aid to an Indian university. $270 million Saudi-funded road in Jordan.

The Saudi Embassy to Lebanon paid the rent for 1,000 displaced Syrian families in Lebanon to the tune of approximately $1.8 million.

On July 1, King Abdullah, may he rest in peace, ordered that $500 million was to be given to Iraqis in humanitarian assistance.

10 million polio vaccinations to Pakistan.

60 tons of dates to the World Food Organization for 30,000 families in the Philippines.

5,000 houses are being constructed in different flood-stricken areas in Pakistan.

The government is also a big advocate of social responsibility in the country, and has made it an important priority to enforce and encourage a sense of goodwill in corporations and the private sector.

Education is largely encouraged.

There’s an open exchange and scholarship program that allows Muslim students from abroad to study Islamic Studies in most of the state colleges, as well as a special allowance for Syrian

refugees to be accepted in any public educational institute that was decreed two years ago.

The King Abdullah’s Relief Campaign for Pakistani People distributed thousands of school bags among children studying with Read Foundation.

This uncovered side to the Kingdom shows through the willingness to help other nations in need, without prerequisites or much fanfare. It also displays what it means to have a constitution steeped in Islam, the belief that you must give, and that when you give your right hand should not know what your left hand has given.

Chin up, Saudis!

There’s so much more to our country than meets the eye. You just have to know where to look.

DESTINATIONRYD.COM 71

SPIRITUALITY

5 Easy Steps to be

a Decent Human Being Are you lost when it comes to becoming a better person? DR has you covered! Here are five easy ways to improve yourself.

By Johara Al Mogbel

Being human is hard. We understand if you sometimes slip up in your bid to be a good person. Really, we do. That is why we’re writing this guide for you, all easy steps and no pressure. Follow our guide and become a better person, while helping to cultivate politeness in those around you.

Step One:

Say thank you. If someone opens a door for you, thank them. Showing gratitude costs you nothing and helps you gain the other person’s respect! It’s a win-win situation.

Level Up: Open the door for other people.

SAY THANK YOU

Trash goes in the bin. It’s easy to say, but how often do we listen? No one likes looking at trash in their city.

Think of the future of the planet. Think of the children.

What sort of example do we want to set for them?

Level Up: Should you happen upon other less decent human beings’ trash, dispose of it.

72 DESTINATION RIYADH APRIL 2015

STAFF PHOTO/MOHAMMED FAWZY

Step Two:

When I look at a person, I see a person - not a rank, not a class, not a title.

— Criss Jami, Killosophy

Step Three:

Park with etiquette. The handicapped have it hard enough as it is. If you aren’t handicapped, be grateful and find a non-handicapped space. Also, don’t take up two parking spaces with one vehicle. Doing so makes you look greedy.

Level Up: Hand your perfect parking space over to a family that has been looking around for a while.

Step Four:

SOURCE PHOTO/ALARABIYA.NET

Respect lines wherever they may form. Organized lines, whether at the mall or your local supermarket, ensure that each person is treated fairly. Also, they often allow you to buy what you need and leave much more quickly.

It is when individuals don’t respect lines that people feel mistreated and are forced to wait longer than necessary.

Step Five:

Tip well, live well. Here’s the thing; when a server goes beyond his/her duties to be helpful, he/she’s enhancing your enjoyment of a night out. A little gratuity in the way of thanks costs you almost nothing, makes a big difference to your server, and helps ensure that you and other tippers like you will enjoy good service in the future.

Level Up: Allow someone with a few items to have your spot, if you have a large number of items.

There you have it!

Easy, simple ways to impact the world and make it a better place. Follow these five steps, and you’re on your way to being a better person.

DESTINATIONRYD.COM 73

SPIRITUALITY

RIGHTS OF NEIGHBORS

By Sobia Javed

There are numerous sayings of Prophet Muhammad (pbuh) that pertain to the rights of a neighbor. In fact, neighbors hold such an importance that they are even mentioned in the Qur’an:

Worship Allaah and join none with Him (in worship); and do good to parents, kinsfolk, orphans, Al Masaakeen (the poor), the neighbor who is near of kin, the neighbor who is a stranger, the companion by your side… [al-Nisaa’ 4:36]

So, why does Islam place such an emphasis on a seemingly minor relation?

Islam encourages us to treat neighbors, Muslims and nonMuslims alike, with exemplary manners and kindness, in a way that reflects the true spirit of Islam.

74 DESTINATION RIYADH APRIL 2015

Well, forming good relations can have far reaching consequences. Not only does it make daily interactions easy and enjoyable, it is the building block of a community as a whole. Unfortunately, the trappings of modern life and the increasing reliance upon technology means we are more accessible to someone via Skype in a different continent than we are to the person who lives next door!

Many elderly people will longingly recall a time when neighbors used to visit each other, and enquire about each other. They used to share childcare, and there was a time when a neighbor was not looked upon as “intruding” or “overstepping boundaries” if they asked for a favor.

What can I do to build up a relationship with my neighbor?

Being good to your neighbor encompasses many things, not just limited to a quick greeting as you pass them by on the way to work. First, it is an Islamic duty NOT to harm them, either through words or actions. Instead, we can focus on small acts of kindness that can help make their lives easier. Always enquire about your neighbors and their situation, as Prophet Muhammad (pbuh) said: 'A man is not a believer who fills his stomach while his neighbor is hungry.'

COURTESY PHOTO/FKMAGAZINE.LV • NEWS.TEDDYAWARD.TV • THE3HUNGRYMEN.COM

Source: Al-Adab Al-Mufrad 112

If you’re preparing food,why not cook a bit extrato share with your neighbors?

If you find that your neighbor is not well, you could always cheer them up by visiting them and taking a small gift. Even small things like offering to pick up a few items from the grocery store if they’re not well; or taking out their trash are things that add up and help establish good ties.

If your neighbor is a nosy old lady, she is most probably lonely and bored, here is what you may do.

• Give her books to read in order to occupy her time.

• Visit her so that she doesn't feel isolated.

If you are annoyed by the late night DIY projects done by your neighbor.

Here is a suggestion.

• Get to know him. Maybe this neighbor works long hours and can only complete essential work when he really should be sleeping.

• Maybe you can offer him some help to complete his project on a weekend morning to speed things up.

Before angrily confronting annoying neighbors, or silently seething, always try to understand if there is an underlying cause to antagonistic behavior.

There you have it – a short summary of Islam’s viewpoint on the treatment of neighbors.

DESTINATIONRYD.COM 75

SPIRITUALITY

BENEFITS OF BEING A

By Wajid Akhter

1. MAKES YOU MORE

ORGANIZED

A dedicated volunteer is someone who has little time to squander. They can’t afford leaving things to the last minute. They need things planned, schedules put in place, deadlines met so they can make the most of their precious time.

76 DESTINATION RIYADH APRIL 2015

2. ENCOURAGES

SELF-ASSESSMENT

It is only when you open the doors to constructive criticism, that you are able to make changes that allow you to be the best volunteer you can possibly be and make changes that benefit others. Keeping detailed accounts – for any welfare organization as well as individuals– is not just a commitment to transparency, but a realization that true selfimprovement can only take place after self-assessment.

We aim to be our own harshest critic and strongest competitor.

SOURCE PHOTO/CORNELL-BROWN-PENN.AC.UK

Volunteering encourages individual as well as collective social responsibility. Here are ways that volunteering encourages those who are involved to become more productive Muslims.

3. PROMOTES HEALTHY

COMPETITION

When the Prophet was asked whether the verse in the Quran, “And those who give whatever they (have to) give while their hearts are trembling” referred to people who committed sins, he replied: “No. They are those who fast, pray, and give charity whilst fearing that (these deeds) may not be accepted (by Allah). They are those who compete with one another in good deeds”[Bukhari].

There’s nothing like friendly competition to encourage people. The Prophet knew this and utilized it himself to great effect in the battle of Hunain and during other occasions throughout his life. We should encourage Muslims to compete with each other in a way that encourages excellence whilst fostering brotherhood.

5. GREAT MOTIVATIONAL TOOL

“The Prophet said, ‘An orphan’s guardian and I, whether he is a relative or a non-relative, will be like these two in the Garden,’ and then he indicated the index and middle fingers.” [Sahih Muslim].

Even the best of us can find our desire to gain more

productive habits is hard to maintain all the time. This is because despite knowing the benefits of good deeds, they are still centered on our own selves. On the other hand, if we focus on helping others sincerely for helping fellow humans and seeking Allah’s pleasure, the effort intensifies.

For example, which of these scenarios would you be more motivated for:

1

2

If I ask you to lose 5 kilograms so that you can be more healthy

Or if I ask you to lose 5 kilograms because if you don’t, you cannot provide bone marrow for your ill younger brother?

SOURCE PHOTO/ PROCRASTINUS.COM • 1STWEBDESIGNER.COM

4. PROVIDES A VISION

Productivity is pointless unless it is aimed in the right direction and there is a vision to your actions.

While being productive and organized is important, the ultimate importance is given to the vision, or end goal. Your own vision should be pushed relentlessly at every level, every meeting and every minute.

In the former you will find a hundred excuses, but in the second you would do within two weeks. Similarly, volunteer work shifts the focus from us as individuals to us as a nation. /ProductiveMuslim @AbuProductive

DESTINATIONRYD.COM 77

T R AV E L T R E N D S

TRAVEL NEWS Zaya Nurai Island

Zaya hospitality recently opened their flagship resort, Zaya Nurai Island in Abu Dhabi. The resort consists of 32 boutique villas as well as 23 residential villas and beach estates. It’s a 10-minute drive from Saadiyat Island and features a beach, outdoor pool and gym. In addition, free access to Wi-Fi is available in the resort.

Porsche Panamera to Greet VIP Guests Following the partnership between SAMACO Automotive- Porsche Division and the Saudi Private Aviation, VIP guests arriving at the private aviation terminals in Jeddah, Riyadh, Dammam and Madina will be chauffeured by either a Porsche Panamera S or Panamera 4S. This partnership aims to provide VIP guests with a high level in both comfort and performance.

RAMADAN IN PARIS Le Royal Monceau Raffles Paris offers great opportunities for Muslims during Ramadan. The hotel has embraced Ramadan and is extending services through Arab hospitality by providing some of

the favorite Middle Eastern cuisines for breakfast and suhoor. Nuts and dried fruits are provided during the non-fasting times as snacks as well as Arabic television channels in all rooms and suites.

78 DESTINATION RIYADH APRIL 2015

STARS ON BOARD (Starting from SR 2,820)

A five-day cruise in Europe starts from Rome, Italy visiting Marseille, France then to Barcelona, Spain and ending at Genoa, Italy. All Star concerts are free of charge to guests and the stars include Najwa Karam, Nancy Ajram, Ma Fi Metlo, Im Hussein and others. The rate also includes meals in the complimentary dining venues, accommodation, on-board activities and evening shows.

Web: portfoliotravel.net

FLYNAS LAUNCHES DAILY FLIGHTS BETWEEN RIYADH AND CAIRO

Flynas announced that starting April 29 it will operate daily between the two capital cities making it a major player in connecting the two countries.

Switzerland aspires to attract more travelers from the GCC. It offers them a brand new experience, The Grand Tour of Switzerland, where tourists will visit the most cultural and scenic places over there.

Switzerland has attracted a high number of GCC visitors in 2014 and aims at attracting even a higher number this year.

Air Arabia introduces Airewards

Switzerland Attracts GCC Travelers

Non-stop Flight from Jeddah to Al Ula

Saudia Airlines recently announced that flights to Al Ula from Jeddah are now available non-stop.

Al Ula is located approximately 380

Air Arabia recently announced the introduction of their new loyalty program, Airewards. Air Arabia is the first low-cost carrier to introduce a loyalty program in the MENA region. Joining Airewards is free and open for everyone and members can earn points with each flight they take with Air Arabia.

kilometers north of Madinah. The city is known for Madain Saleh, the Nabataean city of Hegra, which is the first World Heritage Site in Saudi Arabia as announced

by UNESCO in 2008.

DESTINATIONRYD.COM 79

T R AV E L T R E N D S

SEVEN WAYS TO ENJOY ISTANBUL,

THE WORLD’S CAPITAL

Napolean Bonaparte once said, “If the earth were a single state, Istanbul would be its capital.”

By Tharik Hussain

Straddling two continents, the former center of the Ottoman Empire has staged some of history’s most spectacular clashes and remains the home of oriental romance, legends and stunning architecture.

Meanwhile modern Istanbul is a buzzing hive of excitement, culture and hipness. In fact, the unofficial capital of Turkey can seem a tad intimidating and a little overwhelming for anyone wanting to get the best out of it in one visit.

80 DESTINATION RIYADH APRIL 2015

But don’t worry; whether you want to check out the prophetic relics in the Topkapi Palace or hang out at a bohemian cafe in trendy Cihangir, Travel Trends has covered it in just seven.

1. Be Mesmerized by the Blue Mosque

The Ottomans knew how to build a mosque and the Sultan Ahmed is the most famous of them all, majestically positioned near the Imperial Topkapi Palace and the Hagia Sophia. Inside are more than 20,000 dazzling handmade blue Iznik tiles, which give it the ‘Blue Mosque’ title. The main hall is huge with visitors immediately struck by the immense central dome reaching 43 meters high at its center.

Blue Mosque

From every angle 200 colorful stained glass windows stream in rainbows of light while hanging low above the heads of worshippers are spectacularly large wrought iron chandeliers.

There is definitely something of a Byzantine church-feel about it all. This is hardly surprising as Sultan Ahmed I commissioned the mosque to compete in size and look with the Hagia Sophia, Byzantine’s greatest cathedral, which sits directly opposite.

2. Visit the Grandest of Bazaars for Antiques

The oldest part of the Grand Bazaar dates back to the middle of the 15th century and when eccentric Ottoman traveler, Evliya Celebi strolled through it in 1638 he counted 3,000 shops plus a further 300 in the surrounding caravansaries.

Celebi probably had his servant carry an umbrella around because back then it wasn’t covered. Today, beautifully painted arcades connect solid brick domes held up by white pillars above what is the largest covered bazaar in the world.

Grand Bazaar Antiques

Grand Bazaar Gate

Several gates displaying royal emblems of the Sultans who consecrated them lead into 61 streets dedicated to different trades. There are jewelers, carpet sellers, leather goods makers, ceramics and of course antique dealers sitting in their little ‘coves’ surrounded by history.

3. Classical Ottoman Art at the Old Book Bazaar

“I charge only $1 for each year,” declares Mehmet as I stare entranced at the two-framed pages from a 1,000-year-old Mamluk Qur’an.

The letters on the ancient manuscript are tall, elongated

Grand Bazaar Antiques

and black. They sit in a border of intricate gold geometric patterns; a genuine piece of Islamic antiquity for sale.

Most tourists come for the Turkish miniatures, delicate, colorful scenes hand painted by skilled artisans, some of whom can trace their studentteacher lineage right back to the Ottoman era.

Old Persian or Arabic books with no real value beyond age are used to paint miniatures in the classical style.

DESTINATIONRYD.COM 81

“We buy old Persian or Arabic books that have no real value beyond age and we use each page to paint miniatures in the classical style,” explains Mehmet. “Only four real artists of any quality are alive in this field today. There is no appreciation for their skill anymore so not many are being trained properly,” he laments as he shows me a court scene painted by one of these real artisans. It is quite stunning.

4. Grab a Balik Ekmek (Mackerel Sandwich) and Cruise the Golden Horn

“This is the freshest fish in Istanbul,” explains the vendor, skillfully flipping mackerel fillets one by one on his hot plate. Perched on the end his partner is rapidly stuffing soft white baps with handfuls of lettuce and thinly sliced white onion. As soon as a fillet is the right color it’s lifted into a bap and handed to someone in the long queue waiting for their simple and delicious Balik Ekmek.

Biting into one causes an audible crunch from the crispy salad that complements the soft fleshy fillet - salted just right

Late Night bazaar

by the waters of the Marmara it swam in hours earlier. The perfect companion for a cruise up the Golden Horn which passes palatial buildings rubbing shoulders with crumbling Ottoman mosques, an old Albanian village in the hills, the modern Fatih Bridge and of course a view from afar of the world’s most romantic skyline.

5. Stare in Awe at the Hagia Sophia

Imagine you are a sixth century Christian fulfilling a lifelong ambition, a pilgrimage to the center of your world, Constantinople. Your head is filled with legends about the city’s mythical cathedral built by the Holy Roman Emperor Justinian. As you recall the

Aya Sophia

82 DESTINATION RIYADH APRIL 2015

Bosphorous Fish Sandwich

words of a returning pilgrim who claimed the church’s dome to be so immense only angels could’ve placed it there, you hear the first gasps of those sharing your boat on the Sea of Marmaris.

Rising from the horizon, the cupola of the pinkish red megastructure comes into view long before your eyes can make out even the city’s walls. It leaves you stupefied. Nothing in your world has ever compared.

Istanbul Capital: Ankara Currency: Turkish Lira Official Language: Turkish International code: +90 GET THERE

Cihangir Cafe

The UNESCO World Heritage site had the same effect on Sultan Mehmet II in the 15th century, who immediately turned it into a mosque, with minarets being added thereafter.

In the centuries that followed, the Hagia Sophia became the inspiration for most of the city’s iconic mosques, including the Blue Mosque.

6. See Relics of the Prophet in the Imperial Topkapi Palace

Everyone was queuing to get a glimpse of what is believed to be the Prophet’s tooth, beard strands, sandals and drinking bowl.

The authenticity of the relics are open to debate, but their significance to Muslims, normal and royal, has never been in question.

During the holy month of Ramadan for example, the Ottoman Sultan would pay a ceremonial visit to them as part of the Baklava Procession, named after the ancient Ottoman sweets that were handed out to royal soldiers at the event.

7. Gourmet Coffee at a Trendy Cafe in Cihangir

Huffing and puffing up the European Turkish streets, you will pass by little art galleries, ethical clothes stores and organic grocers, while every now and then the tall apartment blocks will give way to breathtaking views across the Bosphorous Straits into Asia.

Near the top, pick a spot like Cafe Susan to sip gourmet coffee and watch life go by in Istanbul’s trendiest suburb.

• Direct flights from Riyadh to Istanbul via Saudia airlines start at approximately SR 1,300.

MUST HAVE • Check if your nationality makes you elegible for an e-vhisa, otherwise you may need to visit the Turkish Embassy.

• Purchase an Istanbul card when you arrive. Only one is needed for everyone.

MUST DO • Read an Orhan Pamuk book before you arrive. No writer quite understands Istanbul like its most famous literary resident.

• Visit at least one of the numerous art galleries - Istanbul is Turkey’s art capital.

• Visit the Sulimaniye Mosque, built for Sulayman ‘The Magnificent’ by Ottoman master architect Mimar Sinan - this is architecturally the finest mosque in the city.

The Author: Tharik Hussain is a freelance travel writer, journalist and photographer who regularly contributes to magazines and websites across the globe. Tharik lives with his family in London, UK and also teaches Sociology and Media Studies.

Web: tharikhussain.uk /TharikHussainUK @_TharikHussain

Topkapi Courtyard

DESTINATIONRYD.COM 83

EXPLORE KSA

THE QUAINT OTTOMAN FORTRESS AT USFAN

By Mohammed Mirza

Perched on a hill in the midst of a dramatic valley, Usfan fort is one of the last few Ottoman forts in the country Situated at around 40 kilometers from Jeddah, this well accessible and scenic fort is ideal for a day trip from the coastal city. The first view that we got of Usfan fort was heart stirring; it exuded a cryptic beauty that beckoned us. The imposing stone fort stands betwixt barren dark colored mountains and has meandering roads encircling the entire hill it stands on. The hill seemed to have been partially cut from one side to make way for the highway that passed around it. It has numerous roundels that have fortified ramparts running between them, most of which were surprisingly intact.

84 DESTINATION RIYADH APRIL 2015

It was late in the afternoon when we reached; the sky was turning amber in color. The weak sun lighted up the fort’s dark colored walls beautifully.

Constructed by the Ottomans using basalt rocks sourced from the valley, the fort served as a caravanserai for pilgrims

coming from the North for their annual pilgrimage.

Ideally built on the route between Makkah and Madinah, it even sheltered caravans of merchants and people traveling to other regions in Southern Arabia.

In bygone times, the area around the fort was filled with palm trees and water wells, the water of the latter was said to be sweet. Today the palm groves have long gone, but a few of the water wells still remain.

There was no visible sign of vandalism on its walls and was squeaky clean, devoid of even bats that could otherwise have made a home even in its innermost crevices. As we were walking past the crumbling ruins, across the lives of people gone centuries ago, we got a weird feeling, that prickly sensation on the back of the neck which makes people feel uncomfortable.

We climbed from the western portion of the hill making our way through a path that was filled with lose gravel and thorny plants. We then came across a set of uneven stairs that led us all the way to the top. The journey to the top was strenuous but exhilarating at the same time.

We made our way through the arched gateway, which was the only entrance to the fort and reached the bailey. It was shocking to see that none of the structures in the interior of the fort had survived.

The view from one of its windows.

We made our way through the debris of rows upon rows of rooms that looked like skeletons of some sad past.

Close to the center there was a peculiar looking vault, which led to the lower portion of the fort. Its steps were filled with rubble that barred its entrance.

We then peaked through the crenels that overlook the highway.

DESTINATIONRYD.COM 85

From an elevated portion in the fort right near the exit we saw the trailing edge of the sun’s disk hide behind the mountains.

Following which we made our way out of the fort and the way down was much harder than we imagined.

The uneven stairs didn’t have a handrail and a gusty wind began to blow. Taking one step at a time we finally reached the base with a few cuts on our arms and feet by the thorny plants that were abundant on the hill.

HOW TO GET THERE From Jeddah head to the expressway that leads to Madinah.

Once on it you will come across an exit that reads Usfan. From there, keep heading straight and after about 30 kilometers you will come across a checkpoint. Continue driving for another 2 kilometers and the fort will be on your left.

COORDINATES: 21.916323, 39.339792

86 DESTINATION RIYADH APRIL 2015

If you can brave a strenuous trek to the top, the Usfan Fort is a great way of combining heritage and adventure.

Totally worth the effort, it is one of the best vantage points to relive history, admire gorgeous sunsets and view beautiful vistas of the valley down below.

A TRIP TO HISTORIC SAUDI:

CANAL ZUBAYDAH ANCIENT ARABIAN ENGINEERING

By Nisma Rafiq

An ancient underground canal system that has baffled engineers for years brought down with it water from outlying valleys to the pilgrimage sites of Mina, Arafat, Muzdalifah and Makkah. And it remained the main source of water to pilgrims for over 1,200 years.

It all began when Zubaydah wife of the eminent caliph Harun Rashid went on a pilgrimage to Makkah after the death of her husband and noticed a water crisis in the Holy city. Many pilgrims were thirsty and parched. This grieved and troubled her, and as soon as she reached Baghdad she called for prominent engineers and surveyors from different parts of the world to dig the water canal in that area to solve the problem.

COURTESY PHOTO

After surveying, it was decided to bring the canal from Hunain Valley (the place where Prophet (PBUH) won the battle of Ghazwa-e-Hunain). It was an extremely difficult task, as it required large manpower, large funds and expertise.

The entire area of Hunain Valley was bought by Zubaydah. "For each stroke of spade and shovel,

I'm ready to give a dirham if needed," she said and the project was launched and completed over a period of three years estimating billions, which she paid personally.

The canal was brought down to Jabal Al Rehma in Arafat then to Mina and Muzdalifah. It was deteriorated and damaged with floods as well as wear and tear of time, and by 1950 its wells began to dry and the water of the canal stopped completely soon after. Today the remains of this historical canal mostly in the form of wells can still be seen on the side of Mount Arafat.

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KING SALMAN BIN

ABDULA ZIZ AL SAUD

PRINCE MUQRIN BIN ABDULAZIZ AL SAUD

88 DESTINATION RIYADH APRIL 2015

FRENCH APETIT KITCHEN Tahlia St. Tel: +966-11-4656491 CAFÉ LENOTRE Centria Mall.

Tel: +966-11-2791108 LE BIJOU BURJ RAFAL HOTEL KEMPINSKI King Fahad Road Tel: +966 11 511 7889

Riyadh Eats App

ANTHURIUM Abdulla Alhamdan St. Tel: +966-11-4661473 AZZURRO The Ritz Carlton Hotel Tel: +966-11-8028020

riyadh

CENTO PER CENTO Olaya Rd., Behind Jarir Tel: +966-11-4644159

eats.com

DA PINO Al Khozama Center Tel: +966-11-2732222

L’ECLUSE Tahlia St. Tel: +966-11-4657648

IL GABBIANO Olaya Dist.

Tel: +966-11-4616066

LE RELAIS DE L’ENTRECOTE Almas Plaza.

Tel: +966-11-4615058

L’OLIVIO Tahlia St. Tel: +966-11-4634240

INTERNATIONAL

LA CAMPAGNA Tahlia St. Tel: +966-11-4624339

AL BUSTAN Sheraton Hotel Tel: +966-11-4543300 AL DANA Holiday Inn Hotel Tel: +966-11-4612000 AL DIWAN Al Sahara Hotel Tel: +966-11-2204500

LA CASTA Al Rahmaniya Dist.

Tel: +966-11-4198016

Get the App Today!

LA CUCINA Al Faisaliah Hotel Tel: +966-11-2732222 LA PIAZZA Sheraton Hotel Tel: +966-11-4543300

AL ORJOUAN Makkah Rd., inside The Ritz Carlton Tel: +966-11-8028020 CAFE CERAMIQUE Sahara Mall Tel: +966-11-4520677 CENTRO Tahlia St. Tel: +966-11-4658488 COCOS Tahlia St. Tel: +966-11-2939444 CRISTAL Al Faisaliah Hotel Tel: +966-11-2732222 ELEMENTS Four Seasons Hotel Tel: +966-11-2115500 EQUESTRIAN CLUB King Abdulaziz Racecourse Mob: +966-503008044 HEDIARD Tahlia St. Tel: +966-11-2173933 LA BRASSERIE Al Faisaliah Tower Tel: +966-11-2732222

ING COMO SO N

LIOLIMPO Al Dabab St. Tel: +966-11-4166222 MIRAGE Takhassusi St. Tel: +966-11-4834127

SAZIO Kingdom Tower-77th Floor Tel: +966-11-2111180

OASIS GRILL Hilton Garden Inn Tel: +966-11-2935533

THE GRAND King Fahad Road Burj Rafal Hotel Kempinski Tel: +966 11 5117890

PANORAMIC Makarem Riyadh Hotel Tel: +966-11-2204500 PAVILLION Intercontinental Hotel Tel: +966-11-4655000 RUSSIAN CORNER Abdullah Al Hamdan St. Tel: +966-11-4658387 SENSES Luthan Hotel Tel: +966-11-4807799 SIZZLER HOUSE Tahlia St. Tel: +966-11-4661133

THE WINDROSE Al Faisaliah Hotel Tel: +966-11-2732222 TRADER VICS Panorama Mall Tel: +966-11-2814782 TSC SIGNATURE Abdullah Al Hamdan St. Tel: +966-11-2939693

ITALIAN

MBCO Abdullah Al Hamdan St. Tel: +966-11-2936506 NINO Tahlia St. Tel: +966-11-2016662 PIATTO Exit 5, Northern Ring Rd. Tel: +966-11-2006868 PIZZA ERA King Fahad Rd. Tel: +966-11-4542233 PIZZA INN Dabbab St., Tel: 920001601 PIZZA ROMA Abdullah Al Hamdan St. Tel: +966-11-4629032

AL FORNO King Abdullah Rd. Mob: +966-558442255

PIZZA STOCKHOLM King Abdullah Rd. Tel: +966-11-2811888

AMORE Tahlia St., Tel: +966-11-4653082

PIZZERIA NAPOLI Prince Mohammed bin Abdulaziz St. Tel: +966-11-2172288

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QUATTRO Four Seasons Hotel Tel: +966-11-2115599

AL HAJ DAWOOD Imam Saud St. Tel: +966-11-4943691

AVADH Tahlia St. Tel: +966-11-4654109

ROMA Mussa Bin Nusair St. Tel: +966-11-4641133

AL MANSAF Al Sulamaniyya Tel: +966-11-4630345

COPPER CHANDNI Tahlia St. Tel: +966-11-4167000

ROMA WAY Al Rabwah, Othaim Mall Tel: 920000129

AL NAKHEEL Al Khozama Center Tel: +966-11-4654650

CROWN GARDEN Suliamaniyah Tel: +966-11-4616334

MACARONI GRILL King Abdullah Rd. Exit 5 Tel: +966-11-4158322

AL NASEEM Marriott Hotel Tel: +966-11-4779300

DARBAR Olaya St. Tel: +966-11-2930249

ROSSO Four Seasons Hotel Tel: +966-11-2115500

CAFE BLANC Prince Mohamad Bin Abdulaziz St. Tel: +966-11-4633426

INDIAN GARDEN Riyadh Gallery Tel: +966-11-2161112

ROSSOPOMODORO Tahlia St. Tel: +966-11-2939565

EATZAH Al Ghaz St. Mob: +966-531224433

INDIAN STYLE Sheikh Abdullah Al Angary St. Tel: +966-11-4561138

SANTINO’S Hayat Mall Tel: +966-11-2057497

FAIROUZ GARDEN King Fahad Rd. Tel: +966-11-2167171

INDIAN SUMMER Suliamaniyah Tel: +966-11-4652328

SPAZIO 77 77th floor in Kingdom Tower Tel: +966-11-2111888 Tel: +966-11-2111181

GAD Takhassusi St. Tel: +966-11-4641212

RED ONION Olaya St. Tel: +966-11-2176644

GARDEN BARBECUE Hotel Al Khozama Tel: +966-11-2732222

TAMARIND Prince Faisal Bin Turki St. Tel: +966-11-4738770

SQUISITO King Fahad Rd., Across Ovotel Tel: +966-11-2160111 THE PIZZA COMPANY Olaya St. Tel: +966-11-4642952 VECCHIA ROMA Al Sulamaniyyah Z PIZZA King Abdullah Rd. Tel: +966-11-4881199

MEXICAN BUFFALO’S Tahlia St. Tel: +966-11-2792123 EL CHICO’S Exit 5 Tel: +966-11-4640385 FAJITA AVENUE Al Hamra Tel: +966-11-4644999 TAKO HUT Faisaliyyah Mall Tel: 920000129

MIDDLE-EASTERN ABDUL WAHAB Tahlia St. Tel: +966-11-2934111

ING COMO SO N

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GHOUZI Al Rawdah, Khuraish St. Tel: +966-11-4934162 KARAM BEIRUT Tahlia St. Tel: +966-11-4161717 KOSHARY EXPRESS Jarir St. Tel: +966-11-4728881 LEBANESE CORNER Olaya (Talateen St.) Tel: +966-11-2170555 MAMA NOURA Dabab St. Tel: +966-11-4622195 MAREEZ King Abdullah St. Tel: +966-11-4508877 SHAWERMA HOUSE Prince Mamdouh St. Tel: +966-11-2191999 SHAWERMAMA Abdullah Bin Rawaha St Tel: +966-11-2936644

INDIAN ALADDIN Kingdom Center Tel: +966-11-2112150

CHINESE CANTON Olaya St. Tel: +966-11-4520584 CHINESE GOLDEN PALACE Olaya Dist.

Tel: +966-11-4655127 GOLDEN DRAGON Olaya Dist.

Tel: +966-11-4645136 GULF ROYAL Olaya St. Tel: +966-11-4631622 MIRAGE RESTAURANT Takhasoussi St. Tel: +966-11-4834127 NOODLE HOUSE Centria Mall, Olaya St. Tel: +966-11-2939969 PEKING Suliamaniyah Tel: +966-11-4765250 SEASONS Madina St., Exit 28 TAAL Olaya Dist.

Tel: +966-11-2734383

JAPANESE FURUSATO Tahlia St. Tel: +966-11-4657648 HAYAT Prince Mansoor bin Abdul Aziz St. Tel: +966-11-4042655 LA SANI King Fahad Rd. Tel: +966-11-4655666 MARHABA Olaya St. Tel: +966-11-4622070 SAMURAI Faisaliah Mall & Kingdom Mall Tel: +966-11-2734386 SHOGUN Radisson Blu Hotel Tel: +966-11-4791234 SUSHI YOSHI Al Dabab St. Tel: +966-11-8120055 TOKYO Ouruba St. Tel: +966-11-4605672 YOKARI Centria Mall, 2nd Floor Tel: +966-11-2886999

SAUDI AL SUDDA Oruba St. Tel: +966-11-4800111 SHAWAYA HOUSE Khalid Bin Al Waleed St. Mob: +966-557819214 SHEIKH AL MANDY Dabab St. Tel: +966-11-4644099

SEA FOOD AMO HAMZA Olaya St. Tel: +966-11-2316148 DOE King Abdullah St. Tel: +966-11-4887080 DR. OCEAN Takhasoussi St. Tel: +966-11-4708647 FOUNTAIN FISH Al Malaz Dist.

Tel: +966-11-2158888

Check out our online listing and add yours!

AIRLINES AIR ARABIA Tel: 920013322 www.airarabia.com AIR CANADA Tel: +966-11-4772228 www.aircanada.ca

GULF AIR Tel: +966-11-4626666 www.gulfair.com

ROYAL AIR MOROCCO Tel: +966-11-47741100 www.royalairmaroc.com

JAPAN AIRLINES–JAL Tel: +966-11-4645056 www.jal.com

ROYAL JORDANIAN Tel: +966-11-2180850 www.rj.com

KENYA AIRWAYS Tel: +966-11-4772228 www.kenya-airways.com

AIR FRANCE Tel: +966-11-2885218 www.airfrance.com

KLM ROYAL DUTCH AIRLINES Tel: +966-11-4771026 www.klm.com

AIR INDIA Tel: +966-11-4786409 www.airindia.com AIR NIGERIA Tel: +966-11-4626165 www.myairnigeria.com AMERICAN AIRLINES–AA Tel: +966-11-4625993 www.aa.com

KOREAN AIR Tel: +966-11-4658222 www.koreanair.com KUWAIT AIRWAYS Tel: +966-11-4631218 www.kuwait-airways.com

LUFTHANSA BIMAN BANGLADESH AIRLINES Tel: 8001245550 www.lufthansa.com Tel: +966-11-4623537 www.biman-airlines.com MALAYSIA AIRLINES Tel: +966-11-4784039 BRITISH AIRWAYS www.malaysiaairlines.com Tel: +966-11-4645550 www.britishairways.com MIDDLE EAST AIRLINES Tel: +966-11-4614670 CYPRUS AIRWAYS www.mea.com.lb Tel: +966-11-4640391 www.cyprusair.com NAS AIR Tel: +966-11-2171800 DELTA AIRLINES www.flynas.com Tel: +966-11-4613688 www.delta.com OLYMPIC AIR Tel: +966-11-4644596 EGYPT AIR www.olympicair.com Tel: +966-11-4784004 www.egyptair.com OMAN AIR Tel: +966-11-4733133 EMIRATES AIRLINES www.omanair.com Tel: +966-11-4655485 www.emirates.com PAKISTAN INT’L AIRLINES ETHIOPIAN AIRLINES Tel: +966-11-4659600 Tel: +966-11-4782140 www.piac.com.pk www.flyethiopian.com ETIHAD AIRWAYS Tel: +966-11-4197722 www.etihadairways.com GARUDA INDONESIA Tel: +966-11-2937690 www.garudaindonesia.com

PHILIPPINE AIRLINES Tel: +966-11-2160530 www.philippine airlines.com QANTAS AIRWAYS Tel: +966-11-4772228 www.qantas.com.au

GERMAN WINGS AIRLINES Tel: +966-11-4632004 www.germanwings.com

QATAR AIRWAYS Tel: +966-11-21180424 www.qatarairways.com

SAUDI ARABIAN AIRLINES Tel: 920022222 www.saudiairlines.com SINGAPORE AIRLINES Tel: +966-11-4734102 www.singaporeair.com SOUTH AFRICAN AIRWAYS – SAA Tel: +966-11-4633133 www.flysaa.com SRILANKAN AIRLINES www.srilankan.lk SUDAN AIRWAYS Tel: +966-11-4720040 www.sudanair.com

izing r e m s e M rabia Saudi Al its in al Glory!

VOTE for the

SWISS AIR Tel: +966-11-4789745 www.swissair.com TAM BRAZILIAN AIRLINES Tel: +966-11-4633133 www.tam.com.br TAROM ROMANIAN AIRLINES Tel: +966-11-5788935 www.tarom.ro THAI AIRWAYS Tel: +966-11-4766766 www.thaiairways.com TUNIS AIR Tel: +966-11-4626165 www.tunisair.com TURKISH AIRLINES Tel: +966-11-4000287 www.turkishairlines.com UNITED AIRLINES Tel: +966-11-4772228 www.united.com YEMENIA AIRWAYS Tel: +966-11-4039282 www.yemenia.com

SAUDI WONDERS www.destinationryd.com DOWNLOAD • DISCOVER • INTERACT

www.DestinationListing.com DESTINATIONRYD.COM 91

LUTHAN HOTEL AND SPA A WOMEN ONLY HOTEL Orubah Rd. Tel: +966-11-4807799

RADISSON BLU HOTEL Al Mubarakiah Plaza King Abdul Aziz St. Tel: +966-11-4791234

MADAREEM CROWN HOTEL King Khalid International Airport Rd. Tel: +966-11-2758888

RIYADH MARRIOTT HOTEL Al Maather St. Tel: +966-11-4779300

MAKARIM RIYADH HOTEL Near To King Khalid International Airport Tel: +966-11-2204500 MENA GRAND - KHALDIA Khazzan St. (Immam Faisal bin Turki) Tel: +966-11-2682222 MERCURE VALUE HOTEL Exit 9, Eastern Ring Rd., Close to Granada Center.

Tel: +966-11-2773300 NOVOTEL ALANOUD King Fahd Rd. Tel: +966-11-2882323

RIYADH PALACE HOTEL Ministries Area Tel: +966-11-4054444 SHERATON RIYADH HOTEL & TOWERS Olaya Junction of King Fahad & King Abdullah Rd. Tel: +966-11-4543300 THE RITZ-CARLTON RIYADH Hada Area, Makkah Rd. Tel: +966-11-8028020 VIVIENDA HOTEL VILLAS Prince Turki Street Tel: +966-11-4002200 Granada Oasis Tel: +966-11-5118000

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COURTYARD RIYADH DIPLOMATIC QUARTER Al-Hada Dist., Abdullah bin Hothafa St. Tel: +966-11-2817300

HOTELS AL FAISALIAH ROSEWOOD HOTEL King Fahad Rd. Tel: +966-11-2732000 AL KHOZAMA HOTEL Olaya Rd. Tel: +966-11-4654650

CROWNE PLAZA HOTEL RIYADH MINHA Old Airport Rd. Tel: +966-11-8749200 FOUR SEASONS HOTEL Kingdom Center Tel: +966-11-2115000

AL MASHREQ BOUTIQUE HOTEL Orubah Road Tel: +966-11-2834777

GOLDEN TULIP ANDALUSIA Olaya Rd. Tel: +966-11-4611000

BURJ RAFAL HOTEL KEMPINSKI King Fahad Road Tel: +966-11-5117777 CORAL GULF RIYADH King Abdul Aziz St., Ministries Area Tel: +966-11-4121000

HOLIDAY INN RIYADH IZDIHAR Abdulwahab Bin Abdullah St., Unit One Tel: +966-11-4625000

CORP EXECUTIVE DEIRA HOTEL Al Batha St. Tel: +966-11-4141500

INTERCONTINENTAL RIYADH Al Maather St. Tel: +966-11-4655000

ING COMO SO N

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92 DESTINATION RIYADH APRIL 2015

ENT CENTER Takhassusi St. Tel: +966-11-4802229 MAYIEZ MEDICAL Olaya Tel: +966-11-2169999

BEAUTY CLINICS AL MANIHAL CENTER Diplomatic Quarter Tel: +966-11-4881069 AL SAFEER Al Naseem Tel: +966-11-2050810

PEARL’S SMILE Sulaimaniya Tel: +966-11-4646334

APOLLO Tel: 920027070 AYAN CONSULTATIVE King Fahad Rd. Tel: +966-11-2725555 AYMA CONSULTATIVE King Abdullah Rd. Tel: +966-11-2635555 BEAUTY CORNER King Fahad Rd. Mob: +966-543300557 www.beautycorner.co FOUR SALON & NAIL SPA Diplomatic Quarter Tel: +966-11-2014444 www.www.four.com.sa MALESA Takhassusi St. Tel: +966-11-4888831 MED ART CLINICS Olaya Main St. Tel: 920000045 OBAGI HOSPITAL Makkah Rd. Tel: +966-11-4627111 PLATINIUM Khurais Rd. Tel: +966-11-2097777 THE BRITISH CENTER King Fahad Rd. Tel: +966-11-2795555

CLINICS ATTADAWE King Abdullah Rd. Tel: +966-11-2780211 CONSULTING CENTER Tel: +966-11-4555545 CZECH CENTER Infront of King Saud University Tel: 920002737 Tel: + 966-11-4877855

THE EYE CENTER Tel: +966-11-4623094 www.eyecenter.com.sa

FITNESS CENTERS KIDS MY GYM Panorama Mall Tel: +966-11-42814870

MEN

RIYADH MEDICAL Orouba St. Tel: +966-11-4653060

APPLE FITNESS Tel: +966-11-4538800

SAUDI SUGEONS Tahlia St. Tel: +966-11-4653030

BODY MASTERS Tel: 920000626 Tel: +966-11-4875531

SSC Tel: +966-11-2335000

FITNESS TIME Tel: 920003131

URANUS MEDICAL Orouba St. Tel: +966-11-4657000

GOLD’S GYM Tel: +966-11-6912077

WHITE WING MEDICAL Takhassusi St. Tel: +966-11-4834286

DENTAL CLINICS AAGI DENTAL CENTER Tel: +966-11-2080107 DIMA DENTAL Tahlia St. Tel: +966-11-4661200 GAMA DENTAL CLINIC King Abdulaziz Road Tel: +966-11- 4542929 Mob: +966-534542929 NOBLE SMILE Abdullah Al Angary St. Tel: +966-11-4197740 RAMAH DENTAL Takhassusi St. Tel: +966-11-4800931

LIFE FITNESS Tel: +966-11-2061133 UP SCALE CLUB King Fahad Rd. Tel: +966-11-4871502

WOMEN

ABAS MEDICAL GROUP Rawda-Hamra-Dabab Tel: 920000172 ADMA Makkah Rd. Tel: +966-11-4660000 ALAMAL COMPLEX FOR MENTAL HEALTH Al Khuzami Dist.

Tel: +966-11-4804548 www.alamal.med.sa AL FALAH INT’L Tel: +966-11-4463737 www.alfalah.com.sa AL HAMMADI HOSPITAL Khalid ibn Yazid Muawiyah St. Tel: +966-11-4643312 www.hammadi.com AL JAFEL HOSPITAL Western Ring Rd. Tel: +966-11-4322222 www.aljafelhospital.com AL MOUWASAT HOSPITAL Western Ring Rd., Exit 114 Tel: +966-11-4455555

AL MULTAKA LADIES Tel: +966-11-4783388

DALLAH HOSPITAL Tel: +966-11-4720777

CURVES Olaya St. Tel: +966-11-4633219

DR. ABDUL RAHMAN AL MISHARI HOSPITAL Olaya Dist.

Tel: +966-11-4657700 http://drabdulrahman almishari.com.sa

KINETICO Tel: +966-11-2815595 Mob: + 966-530034010 LUTHAN HOTEL & SPA Tel: +966-11-4807799 LUMIERE Olaya Tel: +966-11-2169030

EYE CARE

NUYU FITNESS www.nuyu-ksa.com

MENSHAF EYE CARE Al Rawda Mob: +966-565869059

HOSPITALS

AL MANIHAL CENTER Diplomatic Quarter Tel: +966-11-4881069

SANAYA DENTAL Takhassusi St. Tel: +966-11-2174888

AL HOKAMA Mallaz Tel: +966-11-4797777

YIBREEN Off of Takhassusi St. Tel: +966-11-4411115

SCENTED Tel: +966-11-2112003 SPECTRUM Mob: +966-552007897 Olaya Main St.

DR. SULAIMAN AL HABIB Olaya Medical Complex Tel: +966-11-4622224 www.drsulaimanalhabib.com GREEN CRESCENT Abdul Malik Bin Marwan St. Tel: +966-11-4644434 www.gch.com.sa KING ABDULAZIZ UNIVERSITY King Abdul Aziz Rd. Tel: +966-11-4775524 www.medicine.ksu.edu.sa

www.DestinationListing.com DESTINATIONRYD.COM 93

KING FAHAD MEDICAL CITY (KFMC) Makkah Rd. Tel: 8001277000 KINGDOM HOSPITAL Tel: +966-11-2751111 KING FAISAL SHRC Al Zahrawi St. Tel: +966-11-4647272 www.kfshrc.edu.sa

AL SAGGAF 25 Talatheen St. Tel: +966-11-4645274

NISSAH PHARMACY Al-Rajhi Five Buildings Tel: +966-11-4041573

SULTAN BIN ABDULAZIZ HUMANITARIAN CITY Exit 6 Tel: +966-11-5620000

AL SHAMEEAH Takhassusi St. Tel: +966-11-4880595

NOORANA PHARMACY Al Malaz Tel: +966-11-4785006

AL TERIAQ Prince Abdullah Rd. Tel: +966-11-4828289

OLAYA INTERNATIONAL Olaya Main St. Tel: +966-11-4160349

AL THALATHEEN Talatheen St. Tel: +966-11-4623529

PRINCE PHARMACY Talatheen St. Tel: +966-11-4611418

AL SHAMSIA Jamal Center Tel: +966-11-4057296

RAJAA PHARMACY 2 Oruba St. Tel: +966-11-4624942

ARAC HEALTH CARE Talatheen St. Tel: +966-11-4645107 ASIR PHARMACY Prince Abdullah Rd. Tel: +966-11-4811629

RIYADH CORNER Jareer St. Tel: +966-11-4780759

PHARMACIES

KING KHALED EYE SPECIALIST HOSPITAL Oruba Branch St. Tel: +966-11-4821234 www.kkesh.med.sa KING SAUD MEDICAL CITY Al Imam Abdul Aziz ibn Saud St. Tel: +966-11-4355555 www.ksmc.med.sa MAGHRABI HOSPITAL Tel: +966-11-4455049 www.maghrabi.com.sa NATIONAL GUARD HEALTH King Abdulaziz Medical City Tel: +966-11-8011111 www.ngha.med.sa OBIED SPECIALIZED Al Farazdaq Rd. Tel: +966-11-4767222

ADHWAA AL SEHA Takhassusi St. Tel: +966-11-4887455 AL DIMISHQI Prince Abdullah Rd. Tel: +966-11-4707887 AL FARABI Takhassusi St. Tel: +966-11-4880843 AL HOZAIMI Ibn Sulaiman Commercial Center Tel: +966-11-4722054 AL JAZA Olaya Main St. Tel: +966-11-4642072 AL LIZAM Olaya Main St. Tel: +966-11-4655595 AL MOWASA 3 Prince Abdullah Rd. Tel: +966-11-4568598

PRINCE SULTAN CARDIAC CENTER Makkah Rd. Tel: +966-11-4783000 www.pscc.med.sa

AL MUTANABBI Jareer St. Tel: +966-11-2910981

RIYADH CARE HOSPITAL Tel: +966-11-4933000 www.riyadhcare.com RIYADH MILITARY Makkah Rd. Tel: +966-11-4791000 www.rmh.med.sa

AL OLAYA Olaya Main St. Tel: +966-11-46411501 AL RAJA NO 2 Oruba St. Tel: +966-11-4624942 AL RAWABI Takhassusi St. Tel: +966-11-4828028

S.B.H King Fahad Rd. Tel: +966-11-4636666 SAUDI GERMAN HOSPITALS GROUP King Fahad Rd. Tel: +966-11-2685555 www.ryd.sghgroup.com.sa

G COMINN O O S

SPECIALIZED M.C.H King Fahad Rd. Tel: +966-11-41164000

AL RIYADH Oruba St. Tel: +966-11-4643108 AL SAGGAF Takhassusi St. Tel: +966-11-4640716

Be visible and join

94 DESTINATION RIYADH APRIL 2015

DAR AL DANA Abdullah Bin Sulaiman Al Hamdan Tel: +966-11-4643373 MAZIN PHARMACY Olaya Main St. Tel: +966-11-4624562 MEDICAL & PHARMACEUTICAL SERVICE Dabbab St. Tel: +966-11-4629680

SARA SPECTRUM MEDICAL PHARMACY Akkariya Buildings Tel: +966-11-4601018 SHRAZAD Sitteen St. Tel: +966-11-4787047 UNIVERSITY PHARMACY Akkariya Buildings Tel: +966-11-4191944 UNIVERSITY (2) Oruba St. Tel: +966-11-4626338

MEDICINE TIME Olaya Main St. Tel: +966-11-4569140

WARDAT AL-OROBA Oruba St. Tel: +966-11-4622904

MOHAMMMED AL HOZAIMI Oruba St. Tel: +966-11-4628758

WHITES PHARMACY Tel: +966-11-2886877 / 4895994/ 4897750 / 4897751 www.whites.net

NABRA PHARMACY Takhassusi St. Tel: +966-11-4887329

ZAHRAT AL RAWDA PHARMACY Prince Abdullah Rd. Tel: +966-11-4804935

NAZAAR PHARMACY Al Awais Market Tel: +966-11-4541408 NEO (NEOINTERNATIONAL) Olaya Main St. Tel: +966-11-4615089

ZAHRAT SAMI Oruba St. Tel: +966-11-4653060

BANKS AL INMA BANK Alanoud Tower Tel: +966-11-2185000 www.alinma.com AL JAZIRA BANK King Abdul Aziz Branch Rd. An Nafal Tel: +966-11-4317474 www.baj.com.sa AL RAJHI BANK Uthman ibn Affan Rd Tel: +966-11-4603333 www.alrajhibank.com.sa ARAB NATIONAL BANK Arrwadah Tel: +966-11-4029000 www.anb.com.sa BANK AL BILAD Prince Bandar Bin Abdulaziz Tel: +966-11-4971905 www.bankalbilad.com BANQUE SAUDI FRANSI King Abdullah Rd Tel: +966-11-2899999 www.alfransi.com.sa NATIONAL COMMERCIAL BANK Prince Sultan St Tel: 920001000 www.alahli.com

SABB Northern Ring Branch Rd Tel: +966-11-2764356 www.sabb.com SAMBA Alaqiq Dist.

Tel: 8001242000 www.samba.com SAUDI HOLLANDI BANK Prince Sultan St Tel: +966-11-2548500 www.shb.com.sa

AL FALAH Tel: 920001678

AL OLA NO 7 Tel: +966-11-4608095

AVIS Tel: +966-11-4884887

AL RABWA Al Rabwa Area, Exit 14 close to Nahda Rd. Mob: +966-544096296 www.almutlaq.com

BEST RENT A CAR Tel: 8001249955 DIPLOMAT Khurais Rd. Tel: 920008008 EUROPCAR Al Ahsaa St. Tel: 920000153 FAZ Prince Sultan St. Tel: +966-11-2912679 ICAR Tel: +966-11-4561099 SAJIL Tel: +966-11-4935222 THEEB RENT A CAR Khurais Rd. Tel: 920000572 UBER Application: Uber.com/app support.riyadh@uber.com

COMPOUNDS

RIYADH BANK King Abdul Aziz Road, Al Murabba Tel: +966-11-4013030 www.riyadbank.com

CAR RENTALS

AL MODDARRAJ Tel: +966-11-4779902

ISHBILIA Tel: +966-11-2406000 Mob: +966-593111389 www.ksacompounds.com AL HAMRA OASIS VILLAGE Tel: +966-11-2490440 www.alhamra.com.sa AL ISSA COMPOUND Tel: +966-11-4918400 AL JAZEERA BADER Tel: +966-11-4921135 www.badercompound.com

AL RAYAN RESIDENTIAL Tel: +966-11-2089027 AL WAHA VILLAGE VILLAS ROSSAS Tel: +966-11-4864711 AL YAMAMA VILLAGE Tel: +966-11-4012550 ARAB INVESTMENT Tel: +966-11-4823444 ARIZONA GOLF RESORT Tel: +966-11-2484444 www.agr.com.sa ASASCO VILLAGE Tel: +966-11-4199000 BARADA VILLAGE ARABIAN HOMES Tel: +966-11-4541888 www.arabian-homes.com BONITA VILLAGE Mob: +966-597721361 www.alwakkan.com CORDOBA OASIS VILLAGE Tel: +966-11-24834711 www.cordoba.com.sa DELTA - 11 ESTATE VILLAS ROSSAS Tel: +966-11-4803201 DELTA - 2 ESTATE VILLAS ROSSAS Tel: +966-11-4804084

GREEN CITY Olaya - Rahmaniah Dist.

Mob: +966-559623393 www.gccompound. tripod.com JADAWEL COMPOUND Tel: +966-11-2406000 KINGDOM CITY Tel: +966-11-2750275 www.kingdom-city.com NAJD COMPOUND Tel: +966-11- 2481040 PALM COURT Tel: +966-11-4850288 RANCO VILLAGE Tel: +966-11-4924411 www.ranvil.com RIYADH VILLAGE Khurais Road, off exit 36 Tel: 08111010101 Mob: +966-541362462 ROC COMPOUND Tel: +966-11-2412800 www.roc.com.sa SAHARA TOWERS Tel: +966-11-4625666 SEDER VILLAGE Tel: +966-11-2280000 www.sedervillage.com STAR COMPOUND VILLAS ROSSAS Tel: +966-11-4881139 VILLAS ROSAS AL-WADI Tel: +966-11-4881139 http://villasrosasco.com

COURIER

AL MANAR Tel: +966-11-2460100

EID VILLAS Tel: +966-11-2483366 www.eidvillas.com.sa

ARABIAN HALA Tel: +966-11-4884887 www.hala.com.sa

AL MOHAEYA Tel: +966-11-4821222

EURO COMPOUND Tel: +966-11-4780718

ARAMEX Tel: +966-11-4160353 www.aramex.com

AL MOSTAQBAL HOMES Tel: +966-11-4816666 www.almostaqbal homes.com

FAL COMPOUND Tel: +966-11-2490091 www.falcompound.org

DHL WORLDWIDE EXPRESS Tel: +966-11-4654200 www.dhl.com.sa

GRANADA VILLAGE Tel: +966-11-2488387

FEDEX Tel: +966-11-4633999 www.fedex.com/sa

AL NAKHEEL RESIDENCE Tel: +966-11-4704191

www.DestinationListing.com DESTINATIONRYD.COM 95

OVERSEAS COURIER SERVICE Tel: +966-11-4647193 www.ocstracking.com www.ocscouner.com UPS GLOBAL Tel: +966-11-4626655 www.ups.com

EMBASSIES

ETHIOPIA

LEBANON

SIERRA LEONE

Tel: +966-11-4824055

Tel: +966-11-4804060

Tel: +966-11-4643982

FINLAND

MALAYSIA

SINGAPORE

Tel: +966-11-4881515

Tel: +966-11-4887100

Tel: +966-11-4803855

MALI

SOUTH AFRICA

Tel: +966-11-2290753

Tel: +966-11-4429728

MALTA

SPAIN

Tel: +966-11-4615315

Tel: +966-11-4880606

MAURITANIA

SRI LANKA

Tel: +966-11-4646749

Tel: +966-11-4608232

MEXICO

SUDAN

Tel: +966-11-4808822

Tel: +966-11-4887979

MOROCCO

SWEDEN

Tel: +966-11-4826382

Tel: +966-11-8806700

Ext 9 FRANCE Tel: +966-11-4881255

ALGERIA Tel: +966-11-4887171

GABON

ARGENTINA Tel: +966-11-4652600

GAMBIA

AUSTRALIA Tel: +966-11-4887788

GERMANY

AUSTRIA Tel: +966-11-4801217 BAHRAIN Tel: +966-11-4880044

Tel: +966-11-4567173

Tel: +966-11-2052158

Tel: +966-11-4880700 GHANA Tel: +966-11-4545122 GREECE

BANGLADESH Tel: +966-11-4195300

Tel: +966-11-4801975

BELGIUM Tel: +966-11-4882888

Tel: +966-11-4881121

BRAZIL Tel: +966-11-4880018 BRITAIN Tel: +966-11-4880077 BRUNEI Tel: +966-11-4560814 BURKINA FASO Tel: +966-11-4652244 CAMEROON Tel: +966-11-4880022

GUINEA

NEPAL Tel: +966-11-4645170

SWITZERLAND

NETHERLANDS

Tel: +966-11-4881291

Tel: +966-11-4880011

SYRIA

NEW ZELAND

Tel: +966-11-4887481

Tel: +966-11-4887988

HUNGARY Tel: +966-11-4546707

NIGERIA

INDIA

Tel: +966-11-4823024

Tel: +966-11-4884144

NORWAY Tel: +966-11-4881904

INDONESIA Tel: +966-11-4882282

Ext 300 OMAN

IRAN Tel: +966-11-4881444

Tel: +966-11-4823120 PAKISTAN

IRELAND

Tel: +966-11-4884111

Tel: +966-11-4882300

PERU

CHINA Tel: +966-11-4832126

ITALY

Tel: +966-11-4822474

Tel: +966-11-4881212

PHILIPPINES

CZECH REPUBLIC Tel: +966-11-4503617

JAPAN

Tel: +966-11-4823559

Tel: +966-11-4881100

DENMARK Tel: +966-11-4880101 Ext 111163

PORTUGAL

JORDAN

Tel: +966-11-4826964

Tel: +966-11-4880071

QATAR

DJIBOUTI Tel: +966-11-4543182

KENYA

Tel: +966-11-4825544

Tel: +966-11-4882484

RUSSIA

KOREA

Tel: +966-11-4811432

Tel: +966-11-4882211

SENEGAL

ERITREA

KUWAIT

Tel: +966-11-4880146

Tel: +966-11-4801731

Tel: +966-11-4883500

CANADA Tel: +966-11-4882288

EGYPT Tel: +966-11-4810159 Tel: +966-11-4831458

ING COMO SO N

96 DESTINATION RIYADH APRIL 2015

Ext 204

TANZANIA Tel: +966-11-4542833 THAILAND Tel: +966-11-4881174 TUNISIA Tel: +966-11-4887900 TURKEY Tel: +966-11-4820101 UAE Tel: +966-11-4881227 UGANDA Tel: +966-11-4544910 UKRAINE Tel: +966-11-4508536 URUGUAY Tel: +966-11-4620739 USA Tel: +966-11-4801831 YEMEN Tel: +966-11-4881769

www.DestinationListing.com

THE FIRST AUGMENTED REALITY ENABLED MAGAZINE IN KSA

Look for the Destination KSA AR+ logo on magazine pages

Download Destination KSA AR+ app Available on Google play for Android devices through the below QR Code

WHAT IS AUGMENTED REALITY?

Augmented reality is an advanced technology that enhances digital information with a live video.

In other words, AR utilizes an existing picture and blends new data into it. This technology can offer numerous benefits for businesses; as it helps customers experience what your product has to offer in an entertaining attractive method. Experts refer to augmented reality as an artificial environ- ment presented through the combination of real world and digital data.

WHAT IS DESTINATION KSA AR+?

Destination KSA AR+ is a mobile application through which Desitnation jeddah evolved to Augmented Reality enabled Magazine. We believe that through AR technologies the perception of printed media can be altered to the best.

Combining printed media with AR technologies will enhance the reader experience enormously through: - Circularity of communication - Dynamic Contents

Open the application and point the camera to the page with the AR+ icon and experience the magic.

- High degree of interactivity - Active enjoyment - Multi-mediality.

So enabling Destination Jeddah with AR technologies through the use of Destination KSA AR+ will definitely revolutionize the perception of its readers.

Follow the below instructions to download the application and enjoy a whole new experience of Destination Jeddah Magazine.

Reality has been Updated.

Scan the QR code to download the application from Google Play, Destination KSA AR+ Application is developed and powered by Zeedia platform. www.zeedia.net