Saudi Arabia

ISSUE 2 // NOV - DEC 2018

YOUR GUIDE TO SAUDI ARABIA

HIGH TASTE LOCAL EATS

BOTANIX WITH COCONUT MILK

NO PARABENS. NO DYES. FOR HEALTHY-LOOKING HAIR

A Lifestyle Community Living

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3 DESTINATION KSA

PUBLISHER Enas Hashani EDITOR-IN-CHIEF Maria Mahdaly PUBLICATIONS MANAGER Bassma Al Toaimi MANAGING EDITOR Jou Pabalate EDITOR Nessreen Tamano WRITERS Dalia Darweesh Hosam Kateb Zahra Anwer PHOTOGRAPHERS Lina Mohammed Mohammed Fawzy Nawaf AlFarraj

EDITORIAL CONTRIBUTION editor@destinationksa.com

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FROM THE EDITOR It is in our culture to indulge, and I mean that beyond the painted stereotype that all Saudis live a life of opulence. On the contrary, Saudi indulgence isn’t so much about what we take but rather, it has evolved to what we are willing to give.

It has found its way in our hospitality, our food, where the latter, as a matter of manners has been our special way of letting people into our fold.

No food issue is complete without our list of top dining spots in the Kingdom. Here lies over 20 restaurants who have caught our attention this 2018. We also go behind the scenes and straight into the fires of the kitchen, taking time from the busy service of Saudi restaurateurs and chefs; to see the secret recipe behind their success.

This edition on indulgence also explores how communities are taking claim of their place in the art and design scene of Saudi Arabia. We are in the age of personalization, where Saudi makers and artists are at the forefront.

And now also finally, winter is upon us, and the Kingdom is alive with activities and events that maximize the beautiful weather outdoors. We hope you enjoy our recommendations to make the most of this season, and, amidst all this hustle and bustle, that you fully indulge in the beauty of being alive.

Maria Mahdaly, Editor-in-Chief 8 NOV/DEC 2018

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TABLE OF CONTENTS

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18

BUSINESS PURSUITS A Brave New Saudi: AlMolham Part-time Jobs for Saudi Youth

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ISSUE SPECIAL Destination’s Top 20 EATS of 2018

DINING Argentinean Reverie At PAMPAS Ocean basket Mediterranean Home of Seafood Authentic Indulgence Happiness on a plate AT COZ CAFE

THE CREATIVES Patrons, Places, And People Saudi X Design

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KNOW YOUR KINGDOM Winter is the New Summer Ithra Creativity Season

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TRAVEL TRENDS Relax, Unwind, Indulge Driving Force

The most desired home fashion brand NOW IN RIYADH | JEDDAH

DKSA'S CONTRIBUTORS MALAK KORAKOTLY

Writer, Gastrono-me Page 26 Malak is always food-ling, always “YES, CHEF!,” always awkward with a nervous laugh, but what she lacks in social skills, she makes up for in writing. “The smellier the cheese, the better...always!”

ALEX CAPPER-MURDOCH

Writer, Driving Force Page 100 Alix is an automotive specialist with over 20 years experience as a presenter, instructor, and stunt driver. Starting in motorsport through her time serving in the Royal Air Force, Alix quickly became the voice of motor racing in Scotland, commentating at circuits and presenting for television and radio. A move to the UAE in the early naughties opened new doors and she became the first female racing instructor in the GCC and a familiar face on film sets, working as a part-time stunt/ precision driver. In 2012, Alix managed the first manufacturer-backed motor racing championship in the region for Maserati. She now runs Miss Auto Know, an automotive portal and safe place for women looking for information on all things car-related, that aims to bridge the gap between car manufacturers, dealers, organizations and women drivers.

Web: missautoknow.com

Miss_Auto_Know

LATIFA AL SAEED

Writer, AlMolham Page 18 Latifah is an Arabic and English writer, translator, storyteller, lifelong logophile, and a relentless seeker wandering to create, inspire, and wonder.

VALERIE BEHIERY

Writer, Patrons, People, Places Page 68 Canadian writer Valerie lives in Riyadh, and enjoys exploring the Kingdom’s history and the creativity of its people.

JAVERIA ILYAS DESHMUKH

Writer, Interview with Chef Fouad Page 41 Journalist, news anchor, reporter, and passionate storyteller Javeria is curious to explore what’s behind the blinds. An egalitarian, she loves to interview people and capture their life stories.

MAHMOUD RAAFAT ZAINI

Illustrator, Culture Shock Page 108 Born in Makkah and raised in Jeddah, Mahmoud is an Animation Director, artist, and cartoon illustrator. He got his BFA from San Francisco in Animation & Critical Visual Studies, studied visual storytelling at Pixar, and got a degree in Character Animation from Gobelins School of Animation in Paris. He currently works as a Senior illustrator at a creative agency in Riyadh, and has produced a number of animated commercials for social media.

Web: mahmoudzaini.com

mahmoudzaini

WANT TO BE ON THIS PAGE ? Be part of Destination KSA’s community of writers and creatives. Get in touch! Send an email to editor@destinationksa.com 12 NOV/DEC 2018

920015632 JABALOMAR.COM.SA

THE DKSA FOOD JURY We collaborated and convened with online bloggers and community influencers whose taste buds have wandered the Kingdom to come up with a well-rounded eat list that has something for everyone.

THE FOODIES SA

Food Juror, Destination’s Top Eats of 2018 The Foodies SA was established in 2013 as an “open mic” for food lovers, chefs, and F&B enthusiasts to express their love and experience in the world of the edibles.

The Foodies provided reviews of local and international restaurants, while also allowing their fans to appear on the account to share knowledge or recipes. Their core value is #SupportLocal. thefoodies.sa

THE PINK TARHA

LOAY ARIF

Food Juror, Destination’s Top Eats of 2018 Loay, who comes from Jeddah, is an MC, foodie, and travel enthusiast. He wields influence in the food and marketing sector, where he also works as an Advisor.

Loay.Arif

14 NOV/DEC 2018

Food Juror, Destination’s Top Eats of 2018 The Pink Tarha is an award-winning lifestyle blog about Riyadh, Saudi Arabia.

It’s run by two Filipinas, Janelle ValesYasay and Reina Tejano-Beriña. They have been blogging for almost 10 years and are known for sharing their experiences through lifestyle articles on food, travel, shopping, how-to guides, beauty and so much more. They have won the Best Website Promoting Tourism from the Saudi Excellence in Tourism Awards and has been included in the Top 100 Most Influential Filipinos in the Gulf for three consecutive years from 2015 to 2017.

Web: thepinktarha.com

SHAYNE HARIDAS

Food Juror, Destination’s Top Eats of 2018 Shayne is a freelance photographer and food blogger based in Shargiya. He has lived on and off in the Kingdom since 1984 and has experienced the local culture and cuisines during that time. He loves to travel for food and has been told there is nothing that he can’t eat.

Web: foodwithshayne.com Email: foodwithshayne@gmail.com Mob: +966-564362626 foodwithshayne

YOUR BRAND NEW

DESTINATION

The Destination magazine launch gathered brave new Saudis for a night of celebration and looking towards the publication’s new direction.

A crowd of over 500 engaged community members came together last October to celebrate the launch of the brand new Destination magazine, a publication that has served the Kingdom as its premier city guide covering the major cities of Jeddah, Riyadh, and Sharqiya for the past 10 years.

16 NOV/DEC 2018

The launch illuminated the rich journey towards the New Destination.

The crowd comprised influential members of the community, media personalities, entrepreneurs, creatives, diplomats, top business people, and the evening’s celebrated guests: Brave New Saudis.

Follow us online and join our social circle!

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Guests gravitated towards this year’s slogan: A Brave New Saudi DESTINATION KSA 17

BUSINESS PURSUITS

AL MOLHAM When Reason Finds its Rhyme

By Latifa AlSaeed

It’s hard not to take notice of Molham Krayem, a business strategist, writer, and artist; his music and desire to preach positivity and selfawareness is contagious. In an interview with Destination, AlMolham shares his secrets to producing rhymes that are driven by finding one’s passion and purpose:

By cutting off all distractions.

Really, by learning how to say no. Once we’re clear on exactly what it is we want to happen for us in life, we become a lot more disciplined with our time. And there’s a lot we can accomplish in one day with the right focus and drive. What I think it comes down to, for me at least, is extreme prioritization. That’s my secret weapon that I think not too many people know about. At the end of the day, my actions need to map to my ambition. Meaning, if I want to live a special life, I need 18 NOV/DEC 2018

to be doing special things every day. If you work a day job from 9am-5pm, I encourage you to evaluate what you’re doing from 7pm-12am. Are you scrolling through your phone, or are you looking to make something happen? We often underestimate how much time we have in a day, yet overestimate how much time we have in a year. Try tracking, on an Excel sheet, how you spend every hour of your day for a full week – you might be stunned by the amount of time you unknowingly misallocate. Every day matters.

PHOTO BY MOHAMED FAWZY

You consult for the CEOs of the largest banks in Saudi as a Strategy Consultant with Bain & Co. — how do you balance being an artist while also working full-time in a highly demanding job?

You write for Forbes and on your blog about life strategy, focusing on the concept of self-awareness. Why is it so important to you?

Because it determines how you invest your time – how you choose to spend it – how you make the most out of every minute of every day. And, as we now know, time is everything.

It sounds cliché, but before you set sail you need to know where you’re headed. And where you want to go depends on who you are. So, before anything else, you need to know yourself. That’s what self-awareness is. Yet, surprisingly, most people rarely take the time to ask themselves the questions that matter. Yes you schedule coffee with other people, but when was the last time you scheduled coffee with yourself?

That’s why mid-life crises are so common. The earlier you figure out your true desires, wants and needs, the happier you’ll be in the long term because you’ll have more time and energy to pursue them. I wrote an article called “27 Questions That Changed My Life.” It’s on my site blog – consider reading it and I promise it’ll change yours.

DESTINATION KSA 19

20 NOV/DEC 2018

How do you divide up your week between work, rap, and writing?

I’m actually quite calculated with my time, so I’ll give you a pretty accurate high-level breakdown.

In a given week, as we all do, I start with 168 hours. I sleep on average around 5 hours a day, which leaves me with 133 waking hours. Of those, on average, I spend roughly 50% consulting my clients on strategy, 15% writing recording-performing music, 10% life coaching and writing for Forbes, 20% between health, faith, family and friends – and the last 5% making sure the 95% all run smoothly.

When did you start taking rap more seriously?

Earlier this year. I wrote and performed throughout college, but I was always more focused on my classes-internships-startups. March is when I put out my first EP. The Time Is Yesterday.

It was well received with both streaming and radio, and charted on Anghami’s top hip-hop charts.

But I think people’s reactions to it is what made me realize the influence of music and the positive impact of sharing my own struggles. One girl who listened to Me Against The World DM’ed me on Instagram and told me her story. She’d been assaulted and kidnapped about a year ago and was recently released from a hospital trauma unit. She told me how the song was encouraging her to keep pushing forward when the days get tough. That, for me… that’s really the core of why I do what I do.

How did your family react when they saw you pursuing your passion?

My parents have always been supportive — what major to study, where to travel, etc. – but I think even for them rap was a little out there. Naturally they were a little skeptical at first. But I think it all changed for them when I did my first TV interview – mainstream media has an oddly interesting appeal for generation X. They started seeing the potential and they’re much more on board now – my mom shows my videos to all her friends, my dad retweets all my new songs. It also clicked for my grandma too – I can try and explain to her everything I’m doing, but it’s different when she’s watching her daily morning show and her grandson pops up as “today’s guest.” The way I see it is: your vision will always be very clear in your head. And it always takes time for others to see it too.

Your job is to get them to see it.

Where does your inspiration come from?

From people like you. From everyone I meet. From every conversation I have – listening more than speaking. Even with myself, I listen more than I speak (if that makes any sense). And I read every day – books play a huge role.

What is the biggest barrier a rapper like yourself, has to face and overcome nowadays among society?

The answer’s in the question: that I’m a rapper — that, in and of itself, is the biggest barrier. There’s a societal stigma around the title in Middle Eastern culture. What’s funny though is if I say I’m a “poet,” people would respond differently – even though I’d be literally speaking the same words – and that tells you something about the power of word choice.

But can I, or anyone, on the other hand blame society for their view of rap culture? Not really, no – at least I don’t. I’m empathetic.

They only see what’s mainstream.

But we’re changing mainstream.

What message or value do you hope to deliver to the world with your words?

The realization that time is everything. It’s everything because once a day is gone, it’s gone. And that’s why what you do every day matters. I live with the perspective that I’m going to die someday, because when I’m 90 years old and looking back at my life, what will matter most is: did I live my life in accordance with my values, and did I do everything I could to make it happen? The worst feeling in the world is regret, and the more you live from the perspective of your 90-year-old self, the more you minimize regret.

Web: molhamkrayem.com DESTINATION KSA 21

BUSINESS PURSUITS

PART-TIME JOBS FOR SAUDI YOUTH The dignified lives of youthful hustlers.

ALI, 23

Part-Time Employee at Mnassa, Jeddah “I chose to work while studying because I wanted to be financially independent and gain experience in my field. I was looking for jobs in different companies, and found Mnassa. At first I was working full-time during summer but with my studies it became too much, so I switched to part-time – I’d rather work than not do anything.”

HASSAN ALANZI, 16

“I’ve had to work in many places before I could find my true passion. My parents encouraged me to work while I’m still in school, and that gave me a sense of independence and allowed me to take charge of myself. I’m willing to take on challenges to gain experience, and I’m learning to manage my time pretty well by spending 8 hours at school, 4 hours at work, and finishing my homework before going to sleep.

My journey so far has been about independence, teamwork, patience, resilience, passion, and positivity.”

22 NOV/DEC 2018

PHOTO BY MOHAMED FAWZY / NAWAF AL FARRJ

Employee at Careem, Riyadh

ESSAM KHASHOGGI, 23 Trainer at Shrimp Anatomy, Jeddah

Looking for a job that matched my university requirements and managing my schedule was a great challenge that I embarked on. Initially, it was really overwhelming for me to juggle my studies with the job but slowly I started being organized and improved my performance.

I received tremendous support from my management and staff at Shrimp Anatomy and this has helped me thrive in addition to gaining experience.

ABDULAZIZ ZAREA, 24 Host at Knead, Jeddah

“Although I had been balancing my studies with my social life, I felt unfulfilled on my 24th birthday. I started to explore my talents by considering productive opportunities to express myself.

I went to my best friend and brother, Mohamad AlHashani. He taught me that life is a collection of experiences and memories and every step one takes enriches their life.

This gave me boost and I started applying for jobs and coincidently Knead called me for an interview.

This experience changed me and I realized how hard it is to deal with people as a waiter and still be friendly and welcoming. Every day brings something new and challenging but at the same time very rewarding.�

DESTINATION KSA 23

ALBARAA WALED, 23

Barista at Caribou, Riyadh

“I started working straight out of high school. I wanted to earn for myself and be more responsible.

Working as an employee polished my personality and made me realize the importance of time.

I have also learned to save now.

Initially, I thought that switching jobs would be a great idea to gain more experience, but I realized each job takes time to master.

Time management is very crucial, working and studying can be exhausting.

NOUF ALMUHAYA, 17

Barista at Kanakah, Riyadh

“Coming from a family of hardworking women, it was only natural for me to quickly grasp the understanding that if you want something, from success to financial stability; one must go and get it, age and academic function aside.

The universe is swarming with countless opportunities. Being somewhat independent widened my outlook on becoming familiar with all types of individuals, when all I ever knew was my group of friends and my small book collection.

I truly do believe that facing the ‘real world’ gave me self-determination, overall diplomacy, and nurtured my sense of individuality.”

24 NOV/DEC 2018

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YOUR GUIDE TO SAUDI ARABIA

BUSINESS PURSUITS

GASTRONO-ME, MYSELF, AND I A young chef’s journey into the heart of the kitchen.

By Malak Kolakotly

26 NOV/DEC 2018

I am a Chef. I am what I’ve always aspired to be and what I hope to inspire people by. I have fought to earn this title but I am by no means entitled to it. Being a chef takes guts; it takes resilience, sacrifice and passion, but it also needs patience.

It took me over 7 years to convince my parents to send me to culinary school, but I always knew that I would eventually go; it was a feeling I had rooted deep within my bones, and here I am today.

I remember when I first started telling people about my passion for food, and plans to become a chef someday, I would get very hostile or sarcastic reactions and remarks like, “Oh, so you want to become a cook?!” or “Why don’t you just learn that from your mom or grandma at home?” All that made me question my dreams and made me feel ashamed and embarrassed to share them with people. However, that didn’t stop me; I still cooked for my family; I used to love the feedback I would get from them, and I used to live for the feeling of having somebody try my food and actually enjoying it.

Everyone saw cooking as just a hobby; nobody really understood why I wanted to pursue that professionally, and that’s okpassion is hard to understand or explain; passion is a fever within you that radiates through your bones, so sooner or later, people will start to feel that heat from the fire that is burning so violently inside of you, so just be patient, and never submit to society’s pressures and conform to its cookie cutter standards of life.

Enrolling in culinary school really changed everything for me. It further cemented my dream of becoming a chef and it really opened my family’s eyes regarding my choice of career.

They saw how much it meant to me and how serious I was about fulfilling my dreams, and today, I can really feel that my family is proud of what I have become, and that I have their full and genuine support in everything that I do.

My parents could have easily reduced my passion to a mere hobby, but they didn’t. They may have resisted at first but when they really understood; when they really saw the changes happening within me, they knew that this is what I had to do.

Even in the kitchen, amongst other chefs, I face inadvertent discrimination. I am treated differently because I am a girl; people think that because I am a girl, I must be weaker than my male counterparts, but that just makes me work harder. I don’t care if I burn myself, I work in the kitchen; it’s inevitable. The funny thing is, people seem to care about my scars and the appearance of my hands more than I do- “be careful you’ll burn yourself, and nobody likes a girl with ugly scars” or “a lady should have nice, smooth hands!”

Comments like these really get to me but I just smile and nod, because I know, that the best way to fight prejudice is with pride.

I still feel the need to break the stigma of being a chef in the Arab world, it seems that stigmatism is not just a physical defect in the way we see things but also a defect in the way society has

programmed us to view certain aspects of life. The word stigma originally meant to have a mark or stamp, and that is exactly what I strive to leave behind. Many people ask me “Why don’t you just start your own business instead of slaving away at work?”

The thing is, I believe in cooking things low and slow; when you take time to really sauté your onions you will get the most delicious sweet-mellow flavour; I find that to be the most perfect metaphor for life.

In order to start or run a business, one must be fully knowledgeable and aware of the ins and outs of their certain field of interest, and I don’t believe that I am there yet, and that’s ok. There is no shame in working to gain experience or working just because that is what you love to do. Many people dive in but end up belly flopping their way to closure; when it’s my time to dive in, I want to land that perfect 10.

I am a chef, but I still have a long way to go.

Kick Off Your Culinary Dreams with these Places in KSA: Blend Culinary Riyadh blendculinary.com The Culinary Arts Academy KAEC, Jeddah Artistic Food Lab Saudi Arabian Chefs Development Society DESTINATION KSA 27

ISSUE SPECIAL

FERVOR & FLAVORS

SOURCED PHOTO

When it comes to success, there is no one clear cut recipe to follow; but Destination has learned from talking to these Saudi restaurateurs and culinary mavericks that there are ingredients you need to have: passion, grit, patience and a plateful of hard work.

28 NOV/DEC 2018

LOUNGE IN HIGH SOPHISTICATION Sky Lounge at Rosewood Jeddah

Gazing over the city and the Red Sea, Rosewood’s Sky Lounge soaks up the full glamour and passion of its breathtaking surroundings. Discover the perfect mix of elegance and excitement on the 17th floor up in Jeddah’s skyline.

Open from 6 pm to 1 am

HAYMAN BINJABY From gift shop to dining powerhouse

By Hosam Kateb

“The customer trusts us to give them their money’s worth, we can’t break that trust.”

maintain high quality and taste, and the best chefs from around the world are brought in.

Hayman Binjaby’s passion for her family business is palpable.

Despite working in the restaurant business for the better part of three decades, the gleam in her eyes hasn’t dissipated one bit.

“I won’t serve any dish that I won’t feed to my family. The customer trusts us to give them their money’s worth; we can’t break that trust.”

Opening Al Shurafa right before the current restaurant boom in the Kingdom, the matriarch of the Kaki dynasty looked risk in the eyes and never blinked.

Initially established as a gift shop with a coffee shop attached to it, Al Shurafa gradually grew to become the powerhouse of fine dining it is today.

Hayman believes that the success of Al Shurafa is due to her personal touch and keen attention to every detail – nearly all the dishes served are made from recipes she makes for her own family, and the recipes that are not her own, go through personal approval from her. She focuses on ensuring that the best ingredients are imported to 30 NOV/DEC 2018

Her involvement goes far beyond the dishes; the interior design is also Hayman’s idea. Her efforts are evident in the taste and presentation of the dishes, but also in everything leading up to the actual dining.

Hayman believes that evolution is key to any successful business.

Al Shurafa stays relevant as it explores all the trends in the dining industry. As she passes the reins to her son Bandar, who manages the daily operations of the restaurant, she makes sure the same level of care and dedication to the business is present. “In any business, you have to know what you’re doing. You have to make sure you understand everything about the business before making any decisions, and you must always be up-to-date with your industry.”

DESTINATION KSA 31

DR. MAZEN MOGBEL A Premium on Quality

PHOTO BY NAWAF ALFARRAJ

By Zahra Anwer

32 NOV/DEC 2018

Dr. Mazen Mogbel was a general practitioner at the National Guard Hospital for nearly five years. His restaurateur story begins with a 12 year-old’s desire in gastronomy and branded food concepts.

From a young age, he would observe the popular local and international restaurant brands representing themselves. For him, the services provided were always an attraction and not just the food alone. It was the whole package of a restaurant brand that pulled him towards being a restaurateur.

After practicing as a medical doctor for years, he shifted gears in his career and took the plunge in the restaurant industry, starting a journey that took him to successful roles and a career path that not many doctors would have chosen.

Along with his partners, Dr. Mogbel realized that proper highend, stand-alone restaurants did not exist in Saudi, except for the ones housed in five-star hotels.

“We wanted to develop a chain of new restaurants that introduced an elevated taste to the Saudi restaurant scene and bring joy to food enthusiasts,” he said. “I never thought I’d run a restaurant, but I’ve always had an eye for good food and quality.”

Being fond of traveling and exploring different cultures, an idea soon began to gestate to make his passion a reality, and he started the food company Mira, which is an old Arabic word that means ‘food bites.’

“During the summers of 2007 to 2009, my partners at Mira and I vacationed frequently in Lebanon and Syria, where a large Armenian community has resided for over a hundred years. There were many bustling Armenian restaurants there with loyal patrons from Saudi Arabia and the Gulf countries. It gave us the idea to bring this favored Armenian cuisine to the Kingdom,” Dr. Mogbel added.

On the 14th of February in 2011, Lusin, which is the Armenian word for moon, was established in Riyadh, serving delicious Armenian fare and authentic specialty dishes that are continuously monitored by expert food consultants. The popular restaurant is set to open another branch in the capital city soon.

Mira will also soon introduce two new brands to the Saudi market, one of them the Saudi restaurant Sohail, which combines refined food specialties from all five regions of the Kingdom. Soho Club, on the other hand, combines a nice variety of American and European-friendly cuisine, and is set to open in Riyadh by the end of the year.

Dr. Mogbel believes that the main elements of success for any restaurant are the quality of ingredients, a great location, and a skilled team, all of which his brands maintain.

DESTINATION KSA 33

CHEF NOUR AL ZABEN Conceptual Dining

PHOTO BY LINA MOHAMMED

By Jou Pabalate

34 NOV/DEC 2018

Chef Nour’s 2019 Food Trend Predictions: Vegan pop ups and speciality restaurants that focus on one thing, often artisanal, and doing it exceptionally well.

Jeddah born Nour Al Zaben discovered her passion for cooking at a young age. At 14, she moved away to boarding school, where meals lacked a touch of warmth and comfort. Wanting to feel closer to home, she found herself in the kitchen, recreating familiar dishes and discovering new flavors along the way.

However, her transition into a culinary career didn’t happen until she finished her degree in Banking and Finance: “In those days being a chef was a bit of a taboo, it was not a career path that Arab parents pushed for. However, after finishing my degree in banking and finance, I managed to do a cooking degree instead of a masters. I attended Le Cordon Bleu in Paris, and did a full degree in French cuisine.”

When she returned to Jeddah, Chef Nour gained experience and understanding of the local palate by joining different culinary brigades—making her way through the kitchens of Toki and AlMultaqa; and eventually collaborating with another restaurateur and worked on the menu of Soli Sushi.

“I took a break after that and helped in our family business. I made a deal with my mom to do it for a year, then afterwards go back to my first love.”

Indeed, when Chef Nour made her comeback, she went all-in.

Together with her partners, they opened Urb Kitchen, one of the trendiest restaurants in Jeddah right now.

“URB kitchen was previously called urban diner, the restaurant and the menu lacked creativity,

and the atmosphere was almost nonexistent. With that said we still saw potential. Deciding to revamp the place, we took on the restaurant and managed to give it a full face lift.

We worked day and night on a creative menu to cater to the masses, our prices are reasonable but never once did we compromise on ingredients.

URB Kitchen was our first local concept and we are truly proud of that,” said Chef Nour.

The dishes are innovative, yet feel homey and inviting.

It reflects food you grew up loving but with a twist. Take for example the beet hummus topped with quinoa falafel. The food is also aesthetically pleasing, Chef Nour and her partners believe that people eat with their eyes first and that’s what makes URB kitchen stand out.

Social trends are developing and people are looking to try new things, URB Kitchen is setting the standard of casual dining, it is a melting pot of traditional ingredients and modern techniques. This reflects Nour’s guiding principle as a restaurateur and chef: “Have a strong concept first, the rest will follow. You can tweak dishes along the way, crafting a menu is a process, for it to be great, you have to be building upon a solid concept.”

Currently, URB Kitchen is looking forward to providing an all-day dining service, and welcoming guests to their new outdoor terrace. chef_nz

DESTINATION KSA 35

CHEF KHULOOD AND FARID We had the pleasure to interview the couple behind Riyadh’s Oishii Sushi, Chef Khulood Olaqi and Farid Tawfik, banker by day, restaurateur by night.

By Zahra Anwer

Chef Khulood, what was your inspiration to become a chef?

What’s your work dynamic like?

I fell in love with cooking when I was 11 years old, and used to help my mom in the kitchen. When I got older, I wanted to do something in my spare time so I had the idea of opening a home-based business.

My mother suggested that I start something unique like sushi because we used to make it at home already. I was hesitant at first but then my family and friends really supported me to go through with it.

Khulood: I work mostly in the kitchen and Farid manages the front of the restaurant and takes orders from the customers. He’s a manager and a waiter.

Farid, what made you jump in and become a restaurateur?

I considered myself a foodie and I’ve been in the F&B sector since I was 18 years old. I used to work in restaurants before; while I was studying in university. At the same time, I always dreamt of having a part-time job; and a second source of income, by running a restaurant.

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How do you find time for each other and the family with your busy schedules?

Khulood: It’s difficult because we’re still in the beginning and have to give all our effort and time to this. When our relatives want to see us they always visit the restaurant. They know where to find us. For Farid and I, sometimes we only go home to sleep and come back to work.

However, even if we get very busy, we always manage to find at least half an hour to spend time together and not talk about the business.

PHOTO BY NAWAF ALFARRAJ

I used to make their orders in the morning and take it with me to the university in a cooler box. When I got married to Farid in 2013, he was also one of the main reasons why I decided to become a chef.

Farid: That’s my main role. We decided that I need to come and support Khulood while she is working at the sushi bar so now we are covering both. Sometimes I’m managing the floor and other times, the bar.

What were the challenges you faced in opening up Oishii Sushi?

Farid: There is a lot to say to be honest. There were a lot of challenges in terms of regulations and all the paperwork involved.

The worst part was obtaining our license. It took us around 11 months and we kept paying the rent all this time. After that, we faced the recruitment challenge of getting visas for our staff.

But in the end, it was all worth it and we are three months old now.

It’s a soft opening still, but we are happy to say that we try our level best to make sure everyone who comes in leaves the restaurant feeling extremely happy and satisfied. So that’s our success.

Khulood: And we are taking it step by step you know. One of the main things that made me anxious in the beginning was that I wanted everything to be perfect.

I realized that I can’t take

DESTINATION KSA 37

care of everything. But Alhamdulillah, each day we learn something new and we are enjoying it. We love this place and the team here is like family so it’s not a boring job. I’m taking it as a fun place to go and try out new recipes. This restaurant has enabled me to do what I love and meet our customers especially ones who used to order from us back in 2014 and now come here to the restaurant.

What’s your secret to keeping customers coming in?

Farid: The secret is being here (in the restaurant) and connecting with our customers.

Khulood: And because we pay attention to our customers. We also noticed that many keep coming back because of the welcoming environment and the quality of food.

Also, I have another account on social media; where I blog and post recipes. So, I think, when people living outside Riyadh come here, the first thing they want to do is try this restaurant.

What advice can you give others wanting to start their own restaurant?

The first aspect people should work on is their belief in the business. It’s all about time management regardless of your profession. If you like something, just work on it and you will reach your destination. You will face a lot of challenges but it’s going to pay off in the end. oishiisushi_sa 38 NOV/DEC 2018

DESTINATION KSA 39

CHEF FOUAD ALNASSAR A Jack in the Kitchen

By Javeria Ilyas

PHOTO BY NAWAF ALFARRAJ

Early in his career, Chef Fouad AlNassar has already won two bronze medals at the Foodex Saudi Culinaire Salon competition. Harboring a love for fish markets and far flung recipes, he sits with contributor, Javeria Ilyas to share what goes through the mind of a millennial chef aspiring to build an eponymous culinary brand.

40 NOV/DEC 2018

Where does your culinary journey begin?

My love for the kitchen and cooking grew because of my mom; I loved helping her in the kitchen but she never thought I’d end up being a chef. Visits to the local fish market since childhood and experimenting with different recipes reflected my interest, the kitchen.

You can say my inspiration comes from a combination of childhood memories, and a taste of home.

Becoming a chef wasn’t planned though, it was more like an accident. I went to Los Angeles to get my bachelor’s degree in architecture.

However, destiny brought me back here in Jeddah with a lot of questions in my mind about what I really love. And so, I started my first job in a casual dining restaurant without my family knowing.

I joined Artistic Food Lab where I met Chef Hani Zain, who not only trained me but believed in a Saudi who loved being in the kitchen.

I joined his team for different trainings and competitions, which led to great opportunities such as working at the Ritz-Carlton in Jeddah.

What made you decide to start your own brand? What were the challenges?

I have always dreamt of having my own restaurant or something related to food. After completing a course in Japanese sushi during my third month with the RitzCarlton Jeddah, I wanted to venture out on my own.

And so I started Krabload in March 2017, going from one event to another. This wouldn't have been possible without my team who stood with me.

I am now in the process of building my own brand that is ‘By Fouad Nassar’, it has different branches and ‘Selections’ is one of them, offering unique products from different parts of the kingdom. This brand will guide local brands and the start-up businesses of food and beverage.

It will also support catering and private events or parties.

What’s your favorite part when in the kitchen?

The energetic vibe and busy atmosphere of the kitchen. Flames on the stove, heat in the kitchen, the banging of the pans and oh-sosoothing sounds of shouting orders.

Sharing my experience with the world on a plate makes me happy.

Which cuisine would you like to introduce In KSA? Its own cuisine, being a Saudi chef it’s my responsibility and now my mission to revive the cuisines of other regions. And not just that, I want to introduce Saudi Arabian cuisine to the world. It is a rich cuisine with its own legacy, I hope the world is ready for it.

How important is education in a culinary career?

Education is always a plus, but I think not having a degree shouldn’t limit you or stop you. If you are passionate about something, you’ll definitely find your way.

There are many good and famous chefs who made their way without having a culinary degree. You don’t really have to follow the basic system of going to school, getting a degree, and then start your career.

What is an advice you wish you’ve heard at the start of your career?

Practice, it requires a lot of hard work and practice. We as chefs wash, we cut, we cook, we do business, and we do everything. I also washed dishes at some point, some days; I’d be on duty for more than 15 hours and jump back in my kitchen to prepare for 100 people the night after. At times it gets so busy, ironically you forget to even eat so you have to be patient and try to do better, the more you do it the better you get, just keep practicing.

Involve emotions in your food and believe in team work, the kitchen is all about team work. If you really love cooking don’t give up, ask for help, it is okay to ask for help.

DESTINATION KSA 41

ISSUE SPECIAL

DESTINATION’S TOP 20 EATS OF 2018 We believe that great food should be shared and exceptional restaurants, celebrated. Hence, to end the year at the service of foodies across the Kingdom, Destination has partnered up with online food bloggers to put together a list of our favorite restaurants that dominated the dining scene of 2018. In no particular order, feast your eyes on these:

RISE & SLAY

Top Breakfast spots for 2018

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URB KITCHEN

As Salamah District, Jeddah

A relative newcomer in Jeddah, Urb Kitchen was able to capture the fascination of diners with its fresh take on classics.

PHOTO BY LINA MOHAMMED

Loai Arif says: Try the Eggs Benedict, the hollandaise sauce is rich and flavorful. Go for over easy yolks, to truly appreciate this dish.

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EGGSPLOSION FOOD TRUCK

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Zaid Ibn Alkhattab St, Al Ulaya Dist, Al Khobar •

ACOUSTIC CAFÉ

Prince Muhammad Bin Abdulaziz Rd, Riyadh

Acoustic Café gained popularity through word of mouth, due to its impeccable service and relatable menu. We love the support it gives local talents, allowing artists to exhibit their work on their walls.

Foodies.sa says: A great place to have Lebanese breakfast while listening to Fairouz. Where to start? A delicious foul mint labneh and you must have the rose latte it’s marvelous.

Pick by Shane Haridas The “Smash Sandwich” from this Food Truck is noteworthy. The eggs are super creamy and the chives and the smooth cheddar augments the flavour. There was a hint of sriracha and the onions complemented the eggs so well. I like my bacon crispy even if it does cost a little extra.

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Middle Eastern Brekkies from Foodies.sa: LOKMA

Prince Turki Ibn Abdulaziz Al Awwal Rd, Riyadh

A great Turkish breakfast experience in a sunny haven.

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WARD RESTAURANT

Al Urubah Rd, Al Mathar Ash Shamali, Riyadh

A quiet and neat place that is full sunshine. They have a delish contemporary Levant breakfast.

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YEMENI VILLAGE

Abdul Rahman At Tubayshi, Al Andalus Dist, Jeddah

Dive into Yemeni cuisine and motif. All dishes are cooked in clay pots, you can get liver, shakshooka, foul, etc. together with Adani Tea and Yemeni bread.

COURTESY PHOTOS

VEGAN APPROVED

Over in Riyadh, “Vegan options” are headlining morning menus. Check out these spots: Urth Café, Bateel, and Circle Café.

DESTINATION KSA 43

Indulgent Favorites of 2018

If you’re looking to be pampered to the fullest, no matter how much the cost, then this is for you.

This category is for gold star restaurants. What we looked at as a jury is the best dining experience we had this year, taking note of the complexity and refinement of the menu paired with a platinum service, and upper scale ambience.

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NOZOMI

Musad Bin Jalawi, As Sulimaniyah, Riyadh Prince Mohammed Bin Abdulaziz Street, Ar Rawdah, Jeddah

An irrefutable winner picked by three of our jurors and the staff.

Contemporary Japanese cuisine done close to perfection, a table at Nozomi is coveted. Our editor’s favorite dish: grilled black cod.

Foodies.sa says: Great decoration, lighting, and music.

A perfect place for small or large gatherings, and for that I recommend the set menu. My special dishes are Duck and watermelon salad, mushroom takikomi Gohan, and Samurai for dessert. Food is exquisite; a dining experience to remember.

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HUALAN

Centria Mall, Riyadh

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LUSIN

Centria Mall, Riyadh / Teatro Mall, Jeddah / Al Yarmouk, Al Khobar

Established in Riyadh, Lusin is the culmination of authentic flavors, interiors, and impeccable service. Lusin was able to remain consistent with its quality while conquering the three major regions.

The Pink Tarha says: For Chinese food that goes beyond the usual, Hualan is the place to be. It has artful and noteworthy dishes from Asia that are executed with elegance and style that are not seen in the many Chinese restaurants that dot Riyadh. Their creative mocktails, tasty dimsum starters, flavorful main courses, and one-of-a-kind desserts make us want to go back again and again.

Foodies.sa says: Lusin Special dishes such as Lusin hummus, rice with qawerma, are unique and amazing. And we always have to leave room for dessert, the Armenian delight topped with a special rose ice cream is a wonderful way to end your dining experience.

COURTESY PHOTOS

EDITOR’S PICK

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IL GABBIANO

10

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TOKI

Prince Turki Ibn Abdulaziz Al Awwal Rd, Hittin Dist, Riyadh / King Abdul Aziz Rd, Al Khalidiyyah, Jeddah

With its mix of classic Asian dishes and their chefs’ modern renditions, Toki has made its mark as one of the top fine dining spots in the major cities. Their dumplings are on point and anything that promises a crunch must be tried: Wasabi shrimps, crispy seaweed, and crispy shrimp balls.

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BRIOCHE

3155 Al Kayyal, Jeddah

Foodies.sa says: Fine dining crosses local fusion, this small Saudi cum French bistro has it all. You have to try their Briggs Sandwich which combines brioche bread, eggs, and slow cooked brisket! Their French Toast is also to die for.

Al Kurnaysh Rd, Jeddah

When Kaki first introduced Il Gabbiano, it set the tone for what Italian fine dining should be in Jeddah. Patrons continue to come back for their risotto and comforting zuppe selection.

13

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MADELEINE

King Fahd Road, Al Hizam Al Akhdar, Al Khobar

Originating from the east and having made its way to Riyadh; Madeleine has made its case for being one of the best French bakeries around. While we love their breakfast, we also keep coming for their more international menu: Chicken truffle risotto, chicken ratatouille, and Seabass Souffle.

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SOCIAL KITCHEN

8420 Abdul Maqsud Khojah, Ar Rawdah, Jeddah

Having celebrated it’s first year, Social Kitchen has managed to be the go-to restaurant for local A-listers and gastronomy seekers. Basma ElKhereiji, the superwoman and restaurateur behind and in front of the Social Kitchen has created the ultimate dining trifecta: great food, impeccable aesthetics, and gathering the cool kids.

Star Plates: Wagyu steak, homemade gnocchi.

EDITOR’S PICK

DESTINATION KSA 45

Hottest New Comers

All eyes and palates set on these breakout stars out to make a name for themselves.

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7 RIBS

Anas Ibn Malik Rd, Riyadh

The Pink Tarha says: If there’s one restaurant that we’ve eaten a lot of times at this year, it’s 7Ribs. It started as a food kiosk in Riyadh’s events last year but their restaurant in Anas Bin Malik opened last January. Their short and simple menu captured our attention; their ribs, brisket and ribeye held it. It’s our go-to restaurant when we want to feel good. It never fails.

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CIPRIANI

Exit 2, Prince Turki Ibn Abdulaziz Al Awwal Rd, Riyadh

There is a prediction, if not high expectation that this will find its rightful place in the indulgence picks of 2019, Foodies.sa putting them on their VIP list.

However, we thought this needed more time to see if they can live up to the hype.

Foodie.sa says: Their customer service is phenomenal. This very fine restaurant takes you back to traditional, but refined Italian dining.

The Pink Tarha says: Their pasta, particularly the baked white tagliolini is divine, and we don’t use our adjectives lightly.

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OAK SMOKEHOUSE

Prince Faisal Bin Fahd Road, Al Hada Dist, Al Khobar

Shane Haridas says: The “Short Ribs” is some of the best ribs I have had to date and for SR. 99, you get a completely different experience. The ribs are smoked for over 7 hours and is garnished and served with delicious chimichurri, fried onions and with none of that hideous BBQ sauce.

The meat falls apart at the slightest touch and the charred exterior gives the meat more depth and flavor. You are paying quite a bit, but this is worth all that and much more. This is currently, Khobar’s best rib joint, period.

COURTESY PHOTOS

EDITOR’S PICK

16

46 NOV/DEC 2018

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ASHA’S

Riyadh Gallery Mall, Riyadh

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MEEZ STREET

As Salamah Dist, Jeddah

Foodies.sa says: This local restaurant launched by two young Saudi women takes local and Arab street foods like koshari, shawerma, manto, etc. with their own modern twist! The decor takes its inspiration from old Saudi Souqs in old Jeddah town.

Its a must and also a perfect spot to take visitors from outside Jeddah or Saudi.

When it debuted in Riyadh this year, this franchise managed to convert the curious into patrons of Indian cuisine. The butter chicken and biryani are unbelievable.

20

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SHRIMP ANATOMY

Sari Rd, Al Khalidiyah Dist, Jeddah

There is no doubt that this seafood shack tops our list. It does not short change on flavor and a true experience.

TOP TRENDS OF 2018 Smoked Meat Houses, these mmm-eateries elevated the dining scene like a boss.

Bao Buns and pulled anything – these pillows of goodness is our favorite Fourth Meal of 2018.

Iced Lattes - Is it the fourth wave for coffee in the Kingdom? or another artificial trend that will fade into the ether?

DESTINATION KSA 47

DINING

ARGENTINEAN REVERIE AT PAMPAS Experience the taste of elevated Argentinean gastronomy.

On the 17th floor of Assila Hotel on Tahlia street is a restaurant that is setting the benchmark for culinary refinement. Pampas serves Argentinean classics with an innovative twist, inviting guests to discover how flavors experiences can be elevated.

Upon entering its doors, you’ll be immediately taken in by its warm lit interiors.

From the dark wood paneling, marble bar tops, to stained glass decor, chandeliers, and leather seating, the vibe of the restaurant is luxurious yet equally welcoming.

Excellence is what defines dining at Pampas, their highly trained staff provides you with nothing less than impeccable service.The menu is crafted to satisfy varying palates, it tempts the gastronomically

48 NOV/DEC 2018 PROMOTED CONTENT/ ROCCO FORTE HOTELS

curious to try exquisite imports, while also catering to guests who prefer straightforward dishes off the menu.

Behind its culinary curation is Chef Lucas Farias, crafting dishes that cleverly balances elements that highlights the best of Argentinean cuisine and the use of modern gastronomy techniques. Furthermore, Chef Lucas and his team tempers their global expertise with an understanding of the local palate. At the heart of their menu is a respect for the best

ingredients and the use of refined expertise. One dish that instantly comes to mind is their hot and cold foie gras matched with the sweetness of quince fruit. The hot foie gras gives a distinct sharper flavor, while the cold one provides a buttery, rich taste that pairs nicely with its brioche bedding.

No Argentinean repertoire is complete without its collection of fine grade meats. Their Wagyu steak is a blue ribbon choice, and their mixed grill masterfully cooked atop an open parilia ensures that flavors are sealed in, making every bite a succulent delight.

Moreover, what guests will find intriguing is how each plate is topped with a clever use of an ingredient or technique.

From the aeriated lemon foam and squid ink touille on its perfectly cooked salmon, to the

use of gold leaf and flowers on its le passion tialla; guests will find themselves mesmerized by the aesthetic novelty of dishes while ensuring flavors are uncompromised and elevated.

Being a true haven for indulgence and those wanting to take a break from the buzzing crowds of Jeddah; Pampas offers a private dining room, where corporate guests, families, or even friends can gather and be pampered.

Pampas is able to create a bespoke menu for guests, as well as provide dedicated service to ensure that you get the best experience possible.

At Pampas, guests are given a five-star dining experience worthy of its Assila Hotel address. Come dine and leave with a desire to recreate moments with them over and over again.

Location: 9134 Prince Mohammed bin Abdulaziz St, Jeddah Tel: +966-12-2319800 assilahotel DESTINATION KSA 49

DINING

OCEAN BASKET MEDITERRANEAN HOME OF SEAFOOD

An ocean of seafood, just the way you like Every hardcore food lover knows that seafood is a great delicacy: the gourmet taste, the rich flavors, and the mouthwatering variety.

However, it's not always easy to find the right place where good seafood rhymes with good mood, freshness, variety, and value, except when you’re in Saudi Arabia, where everybody knows that the ultimate spot for a fulfilling seafood experience is Ocean Basket. Welcome to an ocean of seafood delights, where you, your family, and your friends can gather around a generous table that speaks volumes of Mediterranean hospitality in a laid-back ambience.

Originally South African, Ocean Basket is Greek at heart and by heritage, serving customers the best the sea has to offer in a comprehensive menu that features signature grilled and fried dishes, as well as an extensive made-toorder sushi selection. Traditional items served in hot pans will quickly become all-time favorites, while recent menu additions like Sardines, Dynamite Shrimp, and Shrimp Blast are guaranteed to capture your taste buds from the first bite. Here, you can enjoy some of the best prawn in the market as well as mussels, superb calamari, and a fresh catch-of-theday. That's not all. With Ocean Basket, you never have to worry about quality, serving you seafood 50 NOV/DEC 2018 PROMOTED CONTENT/ TARFEEH

handpicked from the local market or carefully sourced from the country of origin, like salmon imported directly from Norway.

The superior food quality is only bettered with value offerings to guarantee that you come in and leave with a smile.

What's really unique about Ocean Basket: There are no restrictions or rules, except for one maybe – share the fun! The bigger the gathering, the bigger the table, the more the appetite, and the more the conviviality! Let loose, try a bit of everything, pass around those pans, squeeze a lemon, dip in their zesty homemade sauces, dig in with your hands into the awesome Full Deck Platter, fish a piece from your neighbor’s dish, and do whatever it takes to make your seafood journey as enjoyable as it can get!

Don’t forget to add in a couple of laughs, for the best memories are made around an Ocean Basket feast! What are you waiting for? Head now to your nearest Ocean Basket branch to discover the new menu and enjoy one of the most indulging seafood experience in town!

Or, order in using any of your favorite delivery apps.

Location: Red Sea Mall Mob: +966 50 983 6022 Mall of Arabia Tel: +966-12- 6121054 Mob: +966-55-9042395 Prince Sultan Road (Khalidiya Center) Tel: +966-12- 6901461 Mob: +966-50-3625408 Jizan Corniche Rd. Tel: +966-17-3232685 Web: oceanbasketksa.com oceanbasketksa DESTINATION KSA 51

DINING

AUTHENTIC INDULGENCE Experience the authentic flavors of Armenia, across the Kingdom.

While Armenian cuisine has been around Saudi Arabia for awhile, it had its first proper introduction in the Kingdom’s dining culture through Lusin. It was able to appease the local palate while elevating the gastronomic standards of authenticity.

Established in 2011, Lusin has replicated its success in Jeddah and AlKhobar, where it has turned culinary adventurers and critics into loyal patrons.

Your dining experience begins the moment you step into Lusin’s 52 NOV/DEC 2018 PROMOTED CONTENT/ LUSIN

doors, the warmly lit and chic interiors immediately sets the mood for guests. Its atmosphere is further upscaled by the use of culturally iconic elements. From the imported tuffo, a unique stone found in volcanic areas of Armenia lining its walls, to the stained glass etched with the pomegranate fruit; the ambience at Lusin encapsulates what is quintessentially Armenian and what defines contemporary dining.

The luxurious dining space is tempered by the meticulous and warm service of its staff. Hence, it’s no surprise that Lusin has bcome a haven for intimate gatherings; where families and friends can revel over great food and amazing company.

At its core as a restaurant is a curated and genuine menu that takes guests into the heart of Armenian cuisine.

Begin your gastronomic journey with starters that excites your palate for what’s ahead. An editor’s favorite is the famous Lusin Kibbeh. The latter’s savory filling marries well with the sweet notes of pomegranate, making for an unforgettable signature dish.

For those craving for texture, or a selection that can satisfy varying palates, the cheese borak done two ways— fried and grilled, must be tried. We recommend pairing it with their Borsch soup, creating comforting food combination.

with vanilla ice cream); Lusin’s desserts will gratify anyone’s sweet tooth.

Lusin is set to open its fourth address, in Diyafah plaza, Riyadh. Its parent company, Mira Foods, is placing two strong food concepts side by side on site—

Lusin, and the first fine dining Saudi restaurant, Sohail.

Mira Foods is set to turn Lusin into a global upscale dining brand. Mimicking its local success and maintaining its culinary excellence, Lusin will be debuting in London soon.

Culinary sophisticates will delight in trying Armenian classics like the Gapama and the red pilaf. The Gapama, a tender and sweet pumpkin stuffed with seasoned, rice, meat, dried nuts and fruits, is a meal on its own.

It is a harmony of flavors.

Meats are a significant part of Armenian cuisine, and Lusin translates this onto the table with dishes such as the succulent kebab on skewers, paired with their renowned cherry sauce. For those who prefer seafood, you can have an equally satisfying alternative— grilled shrimp, done to perfection. Catering to every guests, vegetarians will find their Armenian lentil kofta, a wonderful main to enjoy; with its combination of textures and distinct flavor.

No Lusin experience is complete without indulging on their selection of desserts. Each one tempts guests to experiment and enjoy creations unique to Lusin.

From the cleverly crafted rose ice cream with cotton candy, to the more traditional Armenian Anoushabour (apricot porridge

Breakfast at Lusin A la carte Breakfast and set menu is served from 8:30 am - 12:00 pm.

Sample their hearty morning delights like the Shakshouka, made in three different ways: Spicy Armenian Shakshouka, Lusin’s special, and Shakshouka with greens.

Armenian lentil Kibbeh

Locations: JEDDAH Teatro Mall, Tahlya St. RIYADH Centeria Mall, Tahlya St. AL KHOBAR Al-Sheikh Avenue, King Salman Bin abdulaziz Rd. Tel: 920002690 Web: lusinrestaurant.com DESTINATION KSA 53

DINING

HAPPINESS ON A PLATE AT COZ CAFE More than just gelato.

Serving happiness in the form of delicious treats, COZ (Collection of Zaid) has expanded their menu to add more dishes, both sweet and savory. Whatever you choose, the quality is high, freshly made, and with good ingredients.

Rich, creamy flavors of gelato, freshly baked cakes, and pastries are particular highlights. While the real star of the show is gelato, their pretzel sticks, carrot cake, and pistachio cakes are worth the mention. The mini cones and sticks are equally tempting.

The parlor itself has cozy corners and welcoming atmosphere one hopes for in a neighborhood cafe. Here, you can enjoy their specialty coffee and breakfast items, like French toast and mini pancakes, starting from 7am.

The focus is to build a place that has the personality of both a small bakery and a full-service coffee shop. If you need a dessert caterer for your next event, COZ brings the gelateria to you as well.

So go ahead, stop by COZ for a to-go cup and a treat early in the morning before work, or in the evening before heading on home.

Location: Al Bukari St., Basateen Dist., Jeddah Tel: +966-12-2062050 Web: coz-sa.com coz_sa 54 NOV/DEC 2018 PROMOTED CONTENT/ COZ

Fun fact: the delicious food from all the other Zaid restaurants are created and perfected here at COZ! Their tasting process lasted an extremely long time before reaching a satisfactory level for everyone involved.

DINING

WHAT’S IN A CUP?

ALL YOU NEED TO KNOW ABOUT COFFEE Cofique answers your brewing questions about this favorite morning indulgence.

THERE ARE TWO MAIN SPECIES OF COFFEE:

ARABICA

ROBUSTA

Arabica accounts for over 60% of the commercially sold coffee. It is characterized by its bright acidity, and its aromatic notes, which range from floral and fruity, to nutty and chocolatey.

Robusta is more commonly used in Italian style espresso blends, and instant coffee. It has a very strong or bitter taste, due to the fact that it contains double the caffeine content of Arabica coffee.

COFFEE EXTRACTION

CAFFEINE CONTENT

While you might think that dark roasted coffee has more caffeine than light roasted coffee, the truth is that the roast level has an insignificant impact on the caffeine content.

In fact, what actually impacts the caffeine content in a cup of coffee are these variables: coffee-to-water ratio, brewing method, and total brew time.

56 NOV/DEC 2018 PROMOTED CONTENT/ COFIQUE

Imagine an arbitrary scale. On one end you have sourness, which represents extreme acidity, and on the other end of the scale you have bitterness. What happens when coffee is underextracted is that it results in a sour, or acidic, tasting cup of coffee. On the other hand, overextracted coffee results in an extremely bitter taste.

Bitterness and acidity are not undesired attributes. When they are perfectly balanced, they provide a well-rounded cup of coffee. The key here is to ensure that neither bitterness or sourness dominates.

Cofique

DESTINATION KSA 57

STYLE

HIGH TASTE, LOCAL EATS

Let the streets and runways collide. In collaboration with luxury retailer, Rubaiyat, Destination dishes out high fashion with a side of your favorite local cheap eats for the ultimate mash up.

BALMAIN VEST SR 7,175 BALMAIN PANTALON SR 2,950 FRENCH FRIES SR 7

58 NOV/DEC 2018

GUCCI CARDIGAN SR 5,600 ELLIE SAAB DRESS SR 17,600 SODA SR 3

DESTINATION KSA 59

BURBURRY CAMEL CHEMISE SR 2,525 GUCCI CHINO PANTS SR 2,350 MUTABBAQ SR 7

60 NOV/DEC 2018

MANTU COAT SR 7,150 BELMA TVICO SR 1,875 BALEELA SR 5

DESTINATION KSA 61

PAULA KA ROBE SR 9,800 KLEIJA SR 2

62 NOV/DEC 2018

ALBERTA FERRETTI SR 7,325 QAHWA SACHET SR 2

DESTINATION KSA 63

STYLE

Modern simplicity, style, and substance

Giordano prides itself on being a cross-cultural brand, owned by its local consumers, bringing to life the “Think Global, Act Local” phrase. Add to that their commitment to superior service, excellent quality, and great value, which has enabled the company to successfully execute its multibrand and multi-market strategy.

The result: each Giordano adapts to their market and customers’ needs, wants, and culture, while maintaining a cosmopolitan, international, and contemporary 64 NOV/DEC 2018 PROMOTED CONTENT/ GIORDANO

THE GIORDANO APPEAL

touch across the board. All of this is instantly recognizable when you step into any of their showrooms around the world.

Further adjusting to its customers contemporary lifestyles, Giordano’s latest campaign “Stay in Touch” pays homage to the third technological revolution that has enabled the entire world to get closer to each other, wherever they are. We all manage to stay in touch with our friends, families, and loved

ones thanks to technology, and Giordano encourages us all to make sure these connections stay meaningful. With campaigns such as this that are relevant to their customers’ interests and lifestyles, and with their global appeal, it’s no surprise that Giordano remains one of the top five clothing retailers in the Arab region.

Web: giordano.com.sa giordanosaudi

CREW NECK SWEATERS

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STYLE

LIVING THE LUSH LIFE

Lush did it again! After a long wait and huge demand from fans, they’ve finally launched their lovely range of Fresh Face Masks in Saudi Arabia: simple, handmade masks that give life to your skin with natural ingredients.

(or PP for short), which is at the center of the brand’s “Black Pot Environmental Initiative.”

Customers are encouraged to bring back their empty black pots to be melted down, reformulated, and then brought back to life in the form of new black pots, bottle tops, lipstick tubes, powder and make-up containers, and some of the lids you’ll find in their shops.

Lush is always environmentally conscious as it is one of their core beliefs, with package-free products and ingredients that are good for you and the Earth.

For instance, the face masks come in a black pot made of recycled polypropylene plastic 66 NOV/DEC 2018 PROMOTED CONTENT/ LUSH

Go ahead, go on a Lush buying spree. Not only do you keep your skin happy and alive, you also keep the circle of packaging life going around!

Whether you want to combat troublesome spots, indulge with softening skincare goodness, or revitalize your skin, Lush has every option available. There is an incredible treat(ment) for chocolate lovers as well – the Cupcake Fresh Face mask, made from cocoa powder, that draws out dirt and impurities from the skin.

Web: mena.lush.com Tel: +966-12-6974171 Mob: +966-544746311 Email: rana@lushmena.com lushmiddleeast

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THE CREATIVES

PATRONS, PLACES, AND PEOPLE The Contemporary Saudi Art Scene

By Valerie Behiery

Abdulnasser Gharem Capital Dome, 2012

The upward trend will only continue, due, in large part, to Mohammed bin Salman’s staunch advocacy of the arts. The forward-looking young Crown Prince has made the visual and other creative arts an integral pillar of his ambitious Vision 2030 national plan aimed at both the diversification of the economy and general societal reform. The government has earmarked 64 billion dollars to invest in the culture and entertainment sectors 68 NOV/DEC 2018

over the next decade, while the General Culture Authority (GCA), established in 2016, is planning 100 cultural events across the Kingdom in the coming year alone. Artists and other cultural workers are all abuzz with hope and excitement.

The two most important statefunded institutions placing contemporary art center stage of the country’s economy and culture are The King Abdulaziz Center for World Culture (Ithra) and the Misk Art Institute.

If the former, inaugurated by King Salman on December 1, 2017 foretells what’s to come, the future of Saudi art, design, and creative thinking bodes extremely well.

Based in Dhahran, and backed by Aramco, Ithra includes museums, exhibition spaces, an auditorium, a cinema, a library as well as the Idea Lab, dedicated to research

in technology, science, and the arts. Ithra’s program serves as a catalyst for innovation and the empowerment of national talent, particularly among the youth.

Its local agenda is coupled with an international one. The center, equally a global platform for cultural exchange, has organized several global exhibitions.

The Misk Art Institute was founded by the Crown Prince as part of the Misk Foundation in 2017. Committed to heightening global recognition of Saudi art and optimizing art’s function as a form of soft power diplomacy, the artist-led institute has already collaborated with at least twenty partners, including Art Dubai and the Metropolitan Museum of Art. Within Saudi Arabia, the Misk Art Institute aspires to promote social awareness of the arts as a viable profession and reframe art as an important, inherent element of life and culture.

COURTESY PHOTOS BY MISK ART INSTITUTE

The year 2018 stamped, in indelible ink, the vitality and creativity of Saudi artists onto the global art world’s imaginary. Multiple government-funded exhibits in Europe and North America receivedt extensive public appreciation and media attention, further stoking the art market’s interest in Saudi Arabia’s contemporary art scene.

Rashed Al Shashai Delicious, 2015

DESTINATION KSA 69

Rashed Al Shashai Beep Beep, 2015

Headquartered in Riyadh, it will be opening a large cultural centre in 2020 encompassing exhibition spaces and artist studios, the latter particularly fulfilling a critical need in the sector.

Ithra and the Misk Art Institute are powerhouses redrawing the Saudi socio-cultural and artistic landscape at the local, regional, and international levels.

However, they would not have been possible had the terrain not already been prepared in the last decades by a rich grassroots contemporary art and design scene, based in Jeddah and other cities like Abha or Riyadh. The best indicator of this genealogy is the fact that Mohammed bin Salman has nominated internationally renowned Saudi 70 NOV/DEC 2018

artist, Ahmed Mater, associated with Edge of Arabia, to head the Misk Art Institute.

and the Edge of Arabia, first brought the West’s attention to Saudi contemporary art.

In addition to artist-led collectives and private initiatives like Princess Jawaher Bint Majed Bin Abdulaziz al-Saud’s al Mansouria Foundation, commercial art galleries also predate current state sponsorship of the arts. Changing national narratives around art, however, should help stimulate sales in the close to sixty art galleries across the country. The neighbouring healthy Emirati art market and the newfound global appeal of Saudi art will also strengthen the domestic Saudi art market.

The former, initiated by Meet Aarnout Helb in Amsterdam, is a museum and research center whose matchbox size has not prevented phenomenal outreach.

The foundation’s permanent collection is diverse: the artists represented include Abdulnasser Gharem, Reem al Faisal, Lulwah al Homoud or Sami al Turki. It is, however, the Edge of Arabia that incontestably placed Saudi Arabia on the art world map.

Established in 2003 by British artist Stephen Stapleton and Ahmed Mater –then later joined

by Abdulnasser Gharem— Edge of Arabia launched in 2008 with its exhibition at London’s Brunei

Two extra-muros initiatives, the Greenbox Museum Foundation

Gallery that garnered a recordbreaking 13,000 visitors in less than three months. Stapleton, now also the International Director of the Misk Art Institute, told me that, Edge of Arabia has garnered more than 1,750,000 visitors at its exhibitions, disseminated over 100,000 books and catalogue, and reached over 500,000,000 through media and marketing. Saudi Arabia possesses its own pre-

modern and modern art traditions.

It has, however, entered a new era in which the creative arts will play an increased role in collective identity, social change and the economy.

Private actors have jumped on board too, like Art Jameel with its Hayy Creative Hub set to open in Jeddah next spring. The 17,000 sqm. complex will house

art and design galleries, comedy clubs, cafes, and a digital film studio. The secret of the Saudi contemporary art scene’s success is its bottom-up evolution.

That the government is now in tune with the initiatives, dreams, and visions of the country’s cultural actors who led the way further sculpts a propitious path for a colorful tomorrow.

Sculptures exhibited at Misk Art Week

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THE CREATIVES

SAUDI X DESIGN Putting the spotlight on local design talents.

TWISTED

BY RADHWA KABLI Radhwa Kabli is an interior architect, with passion for furniture design. In 2014, Radhwa launched her first furniture collection and she got the opportunity to exhibit her work

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in Jeddah, Dubai and Milan.

Hailing from Madinah, the main concept of her unique pieces of furniture is presenting the beauty of geometric design by creating harmony and illusion of movement. The repetitive and intricate design of her furniture collection is dynamic.

COURTESY PHOTOS BY SAUDI DESIGN WEEK

At Saudi Design Week 2018, we stumbled upon the most promising emerging designers in the Kingdom.

These creative talents are at the forefront of their craft and placing the Saudi design community through their products on the radar.

ZMZMYA

BY EFREEZ STUDIO

ABADIA BY NEAMA ALSHUHAIL

“As artists, we seek in Efreez Art Studio to introduce various types of arts through our unique, highquality work that tells our stories and narrative, and has a useful value.” The team of Efreez Studio consists of three professional artists who specialize in Islamic arts and design: Sondos Alfraedy, Bashair Alaqily, and Haneen Ayman. We are always happy to work and collaborate with local artists, and exchange ideas that could improve and elevate artworks and pieces.

Abadia is a Saudi contemporary luxury RTW label. They are committed to preserving the craftsmanship of the region by providing artisans with a sustainable source of income.

The women they work with use traditional weaving and embroidery techniques that have been practiced for generations.

They incorporate these handmade details into modern designs that celebrate culture and heritage.

Zmzmya was born out of a greater need for choice, personalization and a sustainable lifestyle. We are thinking beyond the beverage and setting out to redefine the way we drink, by building a global brand that connects the dots between wellness and versatility, while trying to balance the needs of both people and the planet. It is a small canteen that keeps water cold for hours and can be carried almost everywhere. With simple and minimalist design in mind, Zmzmya is made on Potter’s wheel, topped with a natural cork stopper.

ALKAYNUNA

BY SARA ALQARAWI

Abadia is known for our iconic farwa. We have adapted the design for the contemporary woman and aim to bring this modern take on a Saudi tradition to the world. At SDW, we plan to showcase this traditional garment, and its design evolution.

Jewelry has taken an important stature throughout human history and among different cultures.

Preening was not the only reason of wearing golden and silver jewelry.

They were also symbolizing important and holy meanings.

Al Kaynuna Jewelry is a renovation and an extension to this concept as it represents jewelry pieces that were designed to symbolize semitic meanings to remind us of our values and help us to fulfill ourselves. “In my turn as a designer I would love to participate in simplifying future and making it clearer through designing pieces that carry essential meanings helping the person to explore oneself and reminding him of the meanings that motivate him to face rapid and changing life challenges with a conscious spirit.”

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EL MASNAD

BY SANA YOUSIF ALABDULWAHED

74 NOV/DEC 2018

Sana Alabdulwahed created El_ Masnad Lounge Carpet, which is a Silver A' Design Award Winner for Furniture, Decorative Items and Homeware Design Category in 2015. El_Masnad, Lounge Carpet, inspired by the way, Saudis, lean on Masnads. It celebrates the Middle East leisure

lifestyle. It has been exhibited in Nine cities around the world.

The designer worked in Los Angeles as a R&D computational designer, where she gained a lot of experience in Parametric design, a Visual programming editor, digital fabrication and advanced manufacturing.

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KNOW YOUR KINGDOM

ITHRA’S CREATIVITY SEASON New ideas discovered, industries disrupted, and dialogues started

Tanween by Ithra is the first and largest Creativity Season ever held in Saudi Arabia. Over 17 days, the initiative has spread creative thinking and enabled an environment for talented and creative minds. Attendance has been overwhelming and the fantastic programs of talks, workshops and exhibitions have been running full house.

‘Disruption’ was the main theme of the inaugural edition and was visible across the various discussions.

COURTESY PHOTOS BY TANWEEN, ITHRA

The annual event explored creativity in art, music, film, theater, science, literature, cultural heritage, and entrepreneurship, in line with this season’s theme of encouraging people to understand and employ positive disruption not only in their own lives, but in the lives of others as well. This year, the focus was on our main topics: Science, Manufacturing, Communication, and Fashion.

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The Crazy Science Show garnered over 1,700 attendees.

A full schedule was designed to showcase workshops and talks throughout the 17-day period, bringing together diverse talents and audiences to establish and develop the local creative sector, promote the Kingdom’s creative industry through Ithra, and support Vision 2030’s cultural and creative mandate.

Tanween Highlights Introducing the speakers of the Season were social artist and actress Fatima Al Banawi, and filmmaker and actor Hakeem Jomah, both of them apt hosts for their diverse – and disruptive – professional backgrounds.

American special effects designer and TV personality (of MythBusters fame) Adam Savage shared his passion for and experiences in creating objects, and gave a talk on how this helps us understand the world around us.

Other speakers included, designer Tarek Atrissi, founders of Tamashee (a high-end footwear brand) Muneera Al Tamimi and Mohammed Kazim, and Raha Moharrak, the first Saudi woman to summit Everest. Also a crowd favorite was a talk given by Greg

Foot, a science communicator, BBC TV Presenter, and YouTuber.

Interactive workshops were held at the Ithra building as well, on topics including design thinking, manufacturing, retail and technology disruptions, inventions, Arabic typography, and Islamic Geometry. Special art installations were displayed, featuring the talent of artists Abdullah Al Othman, Stuart Campbelle, Dana Awartani, and Majed Angawi.

Panel discussions were another highlight of Tanween. The Made in KSA Panel discussed how technology and new material can help in leapfrogging global fashion capitals, projecting the Kingdom to the next stage.

The panel comprised of Hatem Alakeel, founder of Toby; HRH

Nourah Al Faisal, founder of NUUN Jewels; Cyrille Fabre; Partner and Director of Bain & Co; Reem AlKanhal, Designer, and moderated by Julien Hawari, Co-Ceo of Mediaquest.

The Creativity Season attracted artists, creatives, and tech enthusiasts from all fields and of all ages, and they also got to enjoy different experiences at Ithra – watching films at the theatre, visiting a state-of-the-art library, and museums as well as the Energy Exhibit. Event-goers are already looking forward to what next year’s Creativity Season will bring!

Location: King Abdulaziz Center for World Culture, 8386 Ring Rd., Dhahran Web: ithra.com/en/tanween ithra DESTINATION KSA 77

KNOW YOUR KINGDOM

GARDENIA Your family community in the heart of Jeddah With its signature outdoor areas and themed gardens, Gardenia allows families to enjoy convenient living in a comfortable space at an affordable price designed especially for families. Situated in the vibrant neighborhood of Al Salamah District in the heart of the city, with direct access to Madinah Road, the residential apartments at Gardenia provides the comfort and safety of a compound, with integrated outdoor facilities that cater to different tastes and needs.

Gardenia is a collaborative project between top Saudi companies as it is owned 78 NOV/DEC 2018 PROMOTED CONTENT/ GARDENIA

by Alahli Sedco Residential Development Fund, developed

by Sedco Development.

“The development is designed to meet the needs of small or new families as well as retirees, with three major communities that hold a total of 372 units.

Each one has a children’s playground and multi-purpose communal area, and allocated parking spaces with a total capacity of 546 cars, serving both residents and their guests,” according to Mr. Nabeel Bukhari, Wessal’s Sales Director.

Gardenia boasts above-average, spacious apartments, with 3-bedroom units starting at 163m, and 4-bedroom units starting at 215m. There are also five different layouts available for families interested in 4-bedroom penthouses.

In addition to 24/7 security, access control and facilities that Gardenia provides, they have designed all outdoor areas to be above ground, ensuring added privacy for its residents.

The developers have taken extra care to provide these features that are typically only found in luxury compounds, but at Gardenia’s signature affordable prices. If you’re looking for a residential complex in a convenient

location, Gardenia is your spot! It is easily accessible to Jeddah’s main business centers, schools, shopping complexes, restaurants, and sports clubs.

Units are now open for viewing and bookings!

Location: 3822 Umar Abdul Jabar St., Salamah Dist., Jeddah Tel: 920000369 Web: gardeniajeddah.com Email: gardenia@wessal.com gardeniajed

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KNOW YOUR KINGDOM

LIFESTYLE DEVELOPERS Raising the Standards of Living

Lifestyle Developers is full-service residential and commercial development firm that raises the standards of living.

It inspires the young generation by developing innovative sustainable communities for our current and future generations.

With their talent and skills combined, they bring to life the core elements of Lifestyle Developers – Design, Quality, Affordability, and Community – ensuring that their residents and tenants can enjoy and indulge in the perks of Lifestyle living in the Kingdom. When it comes to design, they take inspiration from both the past and the future, and combine this with quality and affordability, to maximize

the value of each of their developments for their residents and tenants.

Most of all, Lifestyle Developers foster a sense of community, including mixed use projects that emphasize on the concept of live, work, and unwind. They offer facilities that guarantee safety and peace of mind, while completely respecting Arabian culture and tradition.

Looking for a new, exclusive address? Get one from the various Lifestyle Developers grand properties situated in prime locations around the city of Jeddah, and soon in Riyadh, UAE, Egypt; and begin to live your best life.

80 NOV/DEC 2018 PROMOTED CONTENT/ LIFESTYLE DEVELOPERS

Web: lifestyledevelopers.com lifestyledevs

2016

2017

2017

2017

Indian Ocean's Leading Family Resort

Maldives' Leading Resort

Indian Ocean's Leading Family Resort

World's Leading Water Villa Resort

KNOW YOUR KINGDOM

HIDDEN

TREASURES AWAIT At Dar Al-Madinah Museum

It is “the first and largest specialized museum of the history and cultural heritage of Madinah and the landmarks of the prophet’s life,” Hassan Taher, executive director.

The museum, which has four main halls, publishes specialized periodicals on Madinah’s history and landmarks, and holds seminars and forums in this field.

In Dar Al-Madinah Museum, visitors and researchers can learn about the life of the Prophet Muhammad (peace be upon him), Islamic civilization and Madinah’s urban culture.

The hall on the prophet’s life includes a collection of rare paintings and images of Madinah, and unique collections from Islamic history.

Another hall contains an open courtyard where visitors can enjoy nature and Madinah’s ancient architecture. The museum has “a highly skilled, informed cadre capable of communicating with the public based on

82 NOV/DEC 2018 PROMOTED CONTENT/ DAR AL-MADINAH MUSEUM

documented sources and real scientific references,” Taher said.

The team includes speakers of seven languages, including Arabic, English, Turkish and Urdu, he added.Visitors include Madinah residents, Umrah and Hajj pilgrims, official delegations, families, university students and schools from outside and inside the city, he said. The museum is located on King Abdul Aziz Road in Madinah Knowledge Economic City.

Open from Saturdays -Thursdays Timings: 9:00 a.m. - 8.00 p.m.

Entry fee: SR 25 For information and reservation please contact us at: Tel:+966-14-8653049 Mob:+966-534779997

MUST-DO IN MADINAH

Discover the Enlightened City

Known as “The City of the Prophet” and the second holiest Islamic city after Makkah, Madinah is situated in Central Hejaz, and is a popular destination for tourists looking to explore religion, heritage, and history. If you’re thinking of visiting, here’s a basic checklist.

1

AL MASJID AL NABAWI (The Prophet’s Mosque)

One of the largest mosques in the world, this is a must-visit in Madinah, especially now that it is newly expanded and renovated.

2

TAKE THE TRAIN!

The Haramain High Speed Railway is now operational, taking passengers from Jeddah and Makkah straight to Madinah. Ticket fares range between SR63 to SR 125, depending on the station and seat class. Book your tickets online.

Web: hhr-retail.com

3

4

MADINAH EATS

Saleeg, foul, manto, and yaghmoush are some of the best Hejazi dishes to try while you’re in town.

A popular restaurant is Arabesque, that overlooks Al Masjid Al Nabawi.

5

TAKE A TOUR THE OLD BAZAAR

Take a stroll through Madinah’s popular bazaar to shop for traditional trinkets, spices, jalabiyas, and more.

A Hop-On Hop-Off bus takes visitors to 12 attractions throughout the holy city. Book your tickets online.

Web: city-sightseeing.com DESTINATION KSA 83

KNOW YOUR KINGDOM

WINTER IS THE NEW SUMMER Your guide to experiencing the most adventurous winter in the Kingdom.

COURTESY PHOTO BY DUHA ALHOSAINY

By Zahra Anwer and Dalia Darweesh

As the Kingdom bids its final goodbye to the cruel UV rays and blinding sunlight that can roast a tandoori in no time, we open our arms to one of our favorite seasonswinter’s finally here! On that note, we bet you’re looking for the perfect way to escape the winter doldrums to revitalize your sense of adventure; and we take pleasure in showing you how it’s all done the Saudi way.

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1. Hike

This chilly season is the perfect time to hit the trail and experience a super easy microadventure. The best way to escape the grind is to hit some of the best hiking trails across the Kingdom

2. Camping

As the winds howl, and winters bless the air, you should totally get your camping game going.

However, we suggest you make your camping trip comfortable and cozy with a good bonfire and a great team to sing along with because again, it’s going to get really cold. There are several ways to camp, you have the option to bring your own camping gear, or you can rent a full set-up camp, with a tent, electricity, seating areas and anything you can ask for. Of course, in both cases, don’t forget to pack some food and snacks.

EVENTS TO LOOK OUT FOR: Formula E’s Gen2 Era – December (Riyadh) MiSK Global Forum – November (Riyadh) Riyadh Motor Show – November (Riyadh) Saudi HORECA – November (Riyadh) Foodex Saudi – November (Jeddah) DKSA RECCOMMENDS: TOP WINTER ADVENTURE SPOTS Edge of the World (Riyadh) Asfan (Northern Jeddah) Jabal Al Qarah Mountain ( near Khobar) Red Sand Dunes (Riyadh) Bahrah (near Jeddah) Halfmoon Beach (Khobar) Durrat Al-Arus (Jeddah) Half Moon Bay (Khobar)

3. Desert Shenanigans

Desert adventures aren’t really pleasing during the summers unless you’d love to get grilled or are a huge tan-fan. But winters are the perfect time to get all your desert adventurous fantasies fulfilled! Be it sandboarding, quad-biking or camel riding, get it going ya’ll!

4. Horseback Riding

COURTESY PHOTO BY MASARAAT

Whether it’s along the coast, or at the desert; horseback riding is the thing to do all year long, but we have to admit that it is more enjoyable when the temperature cools down.

5. Ride away!

When the cold weather sets in, there’s nothing like getting out on a motorbike and enjoying breeze as you ride down the road.

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WELLNESS

A TALE OF TWO PEAKS

Two American brothers, Matthew and Eric Gilbertson, came to the Kingdom of Saudi Arabia to climb Jabal Souda (sometimes spelled Sawda) and Jabal Ferwa in an attempt to find the country’s highest point. Their goal was to reach the highest point in Saudi Arabia and to determine which mountain is indeed the tallest. The brothers were assisted in their efforts by the Saudi Climbing Federation, a government organization in charge of supporting the development of climbing in the Kingdom.

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Jabal Souda has long been considered the countries tallest mountain, but there had always been some uncertainty as to its actual height, and some measurements showed Jabal Ferwa being taller. Using a sophisticated GPS device, they hoped to be able to put to rest the debate about which mountain was in fact taller.

On August 17, they hiked through the rain and fog to the top of Jabal Souda. Upon locating the highest point, they took measurements

COURTESY PHOTO BY SAUDI CLIMBING FEDERATION

Climbing the country’s highest points.

and found that Jabal Souda is approximately 3007 meters tall.

The following day they hiked to the top of Jabal Ferwa where they again took measurements at the highest point. There they were able to determine that Jabal Ferwa is approximately 3009 meters tall, a full two meters taller than Jabal Souda. The device they used was a Trimble Geo 7X, which measured the elevation to an accuracy of less than 30cm, leaving no doubt that Jabal Ferwa is actually the tallest mountain in Saudi Arabia.

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The brothers came to Saudi Arabia as part of their Country High Points project, in which they are attempting to reach the highest point in every country in the world. After this weekend, they have now been to the highest point in 111 countries worldwide. They are both graduates of the Massachusetts Institute of Technology (MIT) with PhDs in Mechanical Engineering.

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They were joined by Majed Alnaji, the Director of Operations for the Saudi Climbing Federation, who organized the trip and helped the brothers obtain their visas. Also participating were Hattan Alasli, a Saudi guide and NOLS trained Wilderness First Responder, Roua Basaad, Albatool Baroom, and Iyad Aldalooj, with Ryan Olson photographing the trip.

Jabal Souda and Jabal Ferwa are both part of the As-Sarawat mountain range, located in the Asir region of Saudi Arabia, near Abha. Jabal Souda, which is north west of Abha, is a popular tourist destination with a town near the summit. It has well-established trail and a gondola that can take visitors close to the top. Jabal Ferwa can be found south east of Abha, near the town of Al Harajah. It is far more remote and completely undeveloped, though the hike to the top is relatively short.

Web: countryhighpoints.com

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WELLNESS

ANDALUSIA CLINICS FOR KIDS WELLNESS The first specialized center for kids’ wellness in the Kingdom It takes a special program to efficiently meet children’s health and developmental needs, and Andalusia Clinics enjoys the distinction of being the first in the Kingdom and one of the best in the field.

The center specializes in nurturing the emotional, physical, and mental health of these young members of our society, offering programs to control childhood obesity, provide solutions to growth problems, and cater to children with special needs. Andalusia also focuses on the overall wellness and development for kids that have no special issues, whether it is the development of their skills or defining what their inner strengths and talents are; which is followed by extensive work on enhancing those talents to reach the best potential possible for your children.

Andalusia Clinics’ 6-floor center in Jeddah includes Psychology, Dental, Pediatric, and Neurology clinics, in addition to a sampling lab, and an emergency room. A Speech Therapy clinic, pharmacy, and a BCBA clinic for children with Autism are also all located within the premises, along with a cooking academy, a playground, a gym, and a Greek restaurant that serves healthy, nutritional meals that children love.

At the center, children enjoy exciting and enriching activities

designed to ensure they have fun while sharpening important skills and their emotional intelligence, notably a one-month program for children between the ages of 4 and 14. During this time, specialized doctors monitor the children to share their findings with the parents and address their needs. At the end of the program is a Graduation Ceremony that celebrates all the work of the young participants, held exclusively for them.

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No matter what your child’s age, Andalusia has a program appropriate for them and their interests. Go ahead and visit the center, your kids will love it!

Location: Corner of Sari St. and El Khatib El Tebrizy St., Bawadi Dist., Jeddah Web: andalusiakids.net Tel: +966-12-2166677 andalusiackw andalusia.ckw

‫ﻋﻨﺪﻧﺎ اﺧﺘﻴﺎرات ﻛﺜﻴﺮة ﻓﻲ ﺣﻴﺎﺗﻨﺎ ﻧﻌﺘﺒﺮﻫﺎ ﻣﻬﻤﻪ‪ ...‬اﺧﺘﻴﺎراﺗﻨﺎ اﻟﺪراﺳﻴﻪ‪..‬‬ ‫اﺧﺘﻴﺎراﺗﻨﺎ اﻟﻤﻬﻨﻴﺔ‪ ..‬و اﺧﺘﻴﺎراﺗﻨﺎ ﻟ‪ ‬ﺻﺪﻗﺎء‪ ..‬و ﻟﺸﺮﻳﻚ اﻟﺤﻴﺎة ‪..‬‬ ‫و ﻏﻴﺮﻫﺎ اﻟﻜﺜﻴﺮ ‪..‬‬ ‫وﺑﻴﻦ زﺣﻤﺔ اﻻﺧﺘﻴﺎرات ‪ ..‬داﺋﻤ ﻧﻨﺴﻰ اﺧﺘﻴﺎراﺗﻨﺎ اﻟﺼﺤﻴﺔ‪ ..‬و ﻋﺸﺎن ﻧﻘﺪر‬ ‫ﻧﻜﻮن داﺋﻤ ا ﻓﻀﻞ ‪ ..‬و ﻧﻘﺪم ا ﻓﻀﻞ ﻟﻨﺎ و ﻟﻤﺴﺘﻘﺒﻠﻨﺎ و ﻟﻮﻃ ّﻨﺎ ‪..‬‬ ‫ﺻﺤﺘﻚ ‪ # ...‬اﺧﺘﻴﺎرك‬

‫‪@kayl.sa‬‬

‫‪DESTINATION KSA 91‬‬

‫‪w w w.k ayl.org.sa‬‬

‫‪KAYL Association‬‬

WELLNESS

LIVING OUR BEST LIVES For an optimal state of physical, mental, and spiritual well-being, people turn to Sha Wellness.

The programs offered are aligned with the needs of each individual, in harmony with the environment, to stay at an ideal weight while having great vitality. SHA Wellness started in 2008, offering health solutions through healthy nutrition. Guests are presented with a 360-degree wellness destination, enabling them to immerse in a range of treatments and programs: improving quality of life, slowing down ageing, and preventing illnesses. Personalized programs cover all aspects of health, from anti-smoking and sleep medicines to capillary health, cognitive stimulation, preventive medicine, fitness, dental aesthetics and more. The treatment zone of the venue comprises more than 80 cabins and consultations rooms, with over 35 doctors.

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COURTESY PHOTO BY SHA WELLNESS

Internationally known SHA Wellness Clinic, located in Alicante, Spain, was born from the personal experience of Alfredo Bataller Parietti.

He had suffered from many health problems, but recovered through healthy nutrition and natural therapy. He then became committed to sharing this recovery system, and created a project where the wisdom of the ages meets with the latest advances of Western medicine.

Live Well

To celebrate its 10th anniversary, the clinic is launching SHA Residences, which is a new way to experience the transformation to optimum health while enjoying spacious residences that care for the environment and those who actively use it.

SHA has studied the relationship between lifestyle and wellness, and worked with experts, architects, and interior designers to create a new concept of spaces where design, materials, and technology actively contribute to an improvement in wellness.

This includes integrating the residences within the natural environment, using sustainable building practices, selecting natural materials and opting for reusable energy and water recycling systems.

The residences are divided into three types (Garden, Premier, and Penthouse), including facilities such as fitness rooms, treatment rooms, hammams, and saunas.

All the residences also boast spacious gardens and terraces with glass infinity pools, and are situated in the middle of the Sierra Helada Natural Park, home to the main bird reserves

in Spain. Guests enjoy a range of treatments, from therapeutic to beauty, exercise training, and healthy cooking classes.

They can also request medical, nutritional, psychological, and other appointments in their residences. SHA Wellness Clinic is continually developing to ensure guests of the exquisite and specialist clinic leave with a new energy for life with the optimum outlook on health and well-being.

With multiple acclaimed awards, globally and regionally, the clinic stays committed to providing lifechanging experiences.

Web: shawellnessclinic.com DESTINATION KSA 93

TRAVEL

NORTHERN IRELAND

A beautiful destination for students, businesses, and tourists Northern Ireland, a popular destination for Saudis, is an integral part of the UK and is known for having one of the best education systems in Europe. With over 4,000 international students studying at its universities drawn by their strong research base and international partnerships, Northern Ireland is truly a global student destination.

QUEEN’S UNIVERSITY BELFAST

Queen’s is in the top 1% of universities in the world (QS World Rankings 2018) and is part of the Russell Group, an elite group of research-intensive universities, placing it alongside other UK heavyweights Oxford and Cambridge.

Ranked 25th in the world for its global outlook, it is a world leader in food security, global health, cyber security, peace, security, and justice, and has over 250 partner institutions across the world, as well as collaborations with over 3,000 employers.

ULSTER UNIVERSITY

Ulster University is in the top 25% of UK universities for world-leading research (REF 2014) with four distinct campuses across Northern Ireland.

There are strong links with industry and professional bodies with 94% of graduates in work or further study six months after leaving university (DHLE 2016/17). Ulster has strengths across a number of faculties, it is joint 1st in the UK for Finance (NSS 2015), has the 6th largest business school in Britain and

94 NOV/DEC 2018 PROMOTED CONTENT/ NORTHERN IRELAND

Ireland and in the top 4 for Pharmacy & Pharmacology in the UK (Guardian Universities League Tables 2019). Ulster has also been accredited with Most Improved Student Experience (THE 2016) and has international students from over 100 countries.

Email: amna.ali@investni.com Web: investni.com/IMEA-Education qub.ac.uk / ulster.ac.uk

DESTINATION KSA 95

TRAVEL

RELAX, UNWIND, INDULGE Experience the best of Rome and Florence with Rocco Forte Hotels

By Dalia Darweesh

96 NOV/DEC 2018

HOTEL DE RUSSIE Hotel de Russie, under The Rocco Forte Hotels, is a fascinating mix of old and new designs with a modern feel. Designed by world-famous architect Tommaso Ziffer and established in 1996

by Sir Rocco Forte and his sister Olga Polizzi, the hotel sits – with its 121 bedrooms – on Rome’s fashionable Via del Babuino, between the Spanish Steps and the Piazza del Popolo. Today, Hotel de Russie is the finest of all the 5-star hotels in Rome.

From the private apartment concepts of the Popolo and Picasso suites to the distinctive style that combines luxury and comfort, the hotel’s detail and elegant furnishings brings a sense of vibrancy and Roman flair to the rooms. It has four meeting rooms to host events, as well as the Nijinsky Suite with its extensive private terrace, ideal for al fresco dining and exclusive entertaining.

Rome, giving them an option to jog or cycle through the capital with personal trainer Danilo Palmucci. Hotel de Russie also offers a state-of-the-art gym, with the most up-to-date fitness products from Technogym.

The experience at Hotel de Russie only keeps getting better and better. For the fashion enthusiasts, the hotel provides a VIP experience called ‘A Venue of Style,’ in partnership with 11 internationally renowned Italian brands, in which guests get a backstage pass to experience the history and secrets behind the fashion houses of Rome.

One of the highlights of Hotel de Russie is the Secret Garden; full of orange trees and antique roses, it features the Stravinskij Bar, offering delicious Mediterranean dishes created by Chef and Creative Director of Food, Fulvio Pierangelini. Le Jardin de Russie Restaurant, also located at the Secret Garden, is a gourmet culinary revolution, with superb Italian cuisine overseen by the illustrious Chef Fulvio.

Guests will enjoy the ultimate urban retreat in the heart of Rome at the de Russie Spa, an exclusive oasis of beauty and health, with a Hydrotherapy Pool area, sauna, and Turkish bath. The Spa offers lovers of well-being an escape into the unexplored beauty of DESTINATION KSA 97

Hotel de Russie and Hotel Savoy have been named Forbes Travel Guide FiveStar Hotels in the official 2017 annual star rating list.

Hotel Savoy has 102 luxury rooms, including 14 newly redesigned suites, with their charming views over Piazza della Repubblica and contemporary Italian-style rooms and suites, featuring carefully chosen ceramics and mosaics. Hotel guests can enjoy private steam rooms located in the Brunelleschi Suite and Signori Suite. The fitness center on the top floor has panoramic views over the Duomo. Better yet, within walking distance are elegant shopping streets and monuments.

HOTEL SAVOY

To those visiting Florence, Hotel Savoy is the perfect place to absorb the exhilarating atmosphere of Florence.

Inaugurated in 1893, it was known as one of the most modern and luxurious hotels of that period. Now, it has been modernly re-styled by Olga Polizzi.

When you’re at Hotel Savoy, you must stop by Irene Restaurant, which offers a great dining experience – a journey through flavor and tradition with simple, authentic flavors, and light and healthy reinventions of Tuscan classics. If you’re a passionate foodie, you’ll get to enjoy dishes like Lemon and Parmesan Stracciatella soup, and Tagliolini with fava bean and fresh Tillos sheep cheese.Interested in art and culture? Discover Florence, the birthplace of the Italian Renaissance, from a different perspective – through the immersive experience created by Hotel Savoy. Guests can choose one of two newly launched exclusive destination experiences, “The Medici Experience” and “Art Hunt: Discover the Uffizi with Your Children.”

Web: roccofortehotels.com

98 NOV/DEC 2018

Have a glimpse of authentic Italian fashion, culture, and artisanship in these two cities.

5 LUXURY EXPERIENCES IN ROME AND FLORENCE:

AWAKEN YOUR SCENT-SIBILITIES

APPRECIATE THE WORKS OF ITALIAN MASTERS

ARTCHITECTURE AT ITS FINEST

WATCH TRUE ITALIAN CRAFTSMANSHIP AT FENDI, ROMA

Learn the art of perfumery with Aqua Flor, the experts; and create your own fragrance.

Florence and Rome are open museums. From Trevi Fountain to the Spanish steps,you’re bound to get positively overwhelmed by their dazzling architecture.

Visit the Uffizi Museum, Academy of Florence Art Gallery, to name a few.

The atelier opens its doors for those who wish to learn what makes Fendi a true haven for fashion lovers.

I SCREAM, YOU SCREAM... GELATO!

This is dolce vita in every scoop.

DESTINATION KSA 99

TRAVEL

Nearly three months later, a group of women from across the GCC, including myself, were invited by Jeep to attend the launch of the new Cherokee SUV in Sicily, this was the first all-female trip of its kind. At the airport, the excitement was electric as 7 women set off to test a car that was designed by Irina Zavatski, one of the world’s most prominent automotive designers.

On arrival, it became clear that this car is going to appeal to both men and women. The familyfriendly SUV with its high seating position, visibility, comfort, and underpinnings– no need to worry about getting stuck in sand!

The new Jeep Cherokee is recognizable for its beautiful yet strong styling, and will no doubt become famous for its off-road capabilities, awarded best-in-class with its Jeep Trail Rated capability that set the benchmark for mid-size SUVs. All models in the Middle East have the award-winning 3.2-litre Pentastar V6 engine generating 271 horsepower and 324 Nm. of torque plus best-in-class towing capability of 2,041 kg (4,500 lbs).

DRIVING FORCE Fiat Chrysler hosts the first all-female test drive to launch Jeep Cherokee

By Alix Capper-Murdoch 100 NOV/DEC 2018

As the clock struck midnight on 24th June 2018, women throughout Saudi Arabia (and around the world) did victory laps in a show of solidarity and celebration for the abolishment of the ban on female drivers.

On the exterior, the ageless redesign on the front end incorporates the safety-conscious daytime running lights and indicators which float effortlessly above darkened headlamps. New for the 2019 model is a lighter composite boot lid with handsfree power operation for ease of access. Bright and instant LED lights, front and rear, add to the exterior’s safety and come as standard. In total, there are

more than 80 available advanced safety and security features.

Inside Jeep’s mid-sizer, a sturdy dash contrasts perfectly with the soft furnishings and cream faux leather which covers the seats.

There's plenty of room, and the controls are easy to use – no need to spend hours reading the instruction manual! My favorite interior feature is Jeep's awardwinning Uconnect™ system, which operates the entertainment, navigation, and communications systems. The latest system includes Apple CarPlay, Android Auto, and the choice of 7.0” or 8.4” touchscreen with pinch-andzoom capability.

When it comes to safety, many of the best features come as standard, including eight airbags, as Jeep added airbags to protect rear passengers from any sudden side impact. A rearview camera, hill-start assist, blind-spot monitors and rear cross-path detection are also standard for Limited and Trailhawk trims.

The optional Technology Group can be purchased to add forward collision warnings with automatic emergency braking, the lane-departure warning, rainsensing wipers, automatic high beams, adaptive cruise control, and automatic parallel and perpendicular parking.

All in all, every woman on the trip felt well-placed to assess and review a car that is sure to be a regular feature on the roads of Saudi Arabia and beyond.

Web: mideast.jeep.com DESTINATION KSA 101

AUTHENTIC BUTTER A SOURCE OF

PLEASURE White, yellow, tender, smooth, soft, flavored, salted…

Butter takes many forms, textures, colors and flavors.

How can you tell the difference and how do you choose the best one?

FIRST THINGS FIRST, WHAT IS BUTTER? Butter is the milk fat obtained by beating the cream pulled from milk.

It consists, according to the regulations, of a minimum of 82 % of fats of dairy origin and of a maximum of 16 % of water in the form of droplets.

NOT ALL BUTTER ARE CREATED EQUAL The best butter takes time to make. In Europe, the process of making butter is comprised of seven stages from milking, to the dairy to the packaging.

Above all, it is necessary to respect the time of maturation, of churning, of kneading. The time spent is what gives added value to the product: the taste, the aroma, the texture.

So of course you will have understood: origin is one of the most important factors when choosing butter.

European butter is an entirely natural product in its pure state. Making 1kg of butter requires 22 liters of milk. And that’s it! By law, in France, only salt can then be added, to obtain a salted butter. It has been made the same way for thousands of years and is still as smooth, soft, and delicious as it always has been. Even through the ages, it has remained a natural and traditional product, an emblem of European agriculture and gastronomic cultures.

Embedded in regional products and ancestral expertise, it is the benchmark product of pleasure and gastronomy.

Did you know?

European Butter is 100% natural: soley containing cream, milk and ferments.

— European Butter is a traditional product, an emblem of European agriculture and gastronomic cultures.

— European Butter Can be yellow as a result of the grass which the cows eat!

BUTTER: COOK IT OR SPREAD IT! Butter is a food, much more than a mere ingredient,and it reveals numerous flavors.

It fits into elaborate dishes and simple recipes alike. Nowadays, we readily place it at the table, at the forefront, as we would do a noble product. Butter, an essential ingredient for new culinary trends, is an ever-renewed source of inspiration.

BUTTER, OIL, MARGARINE: WHICH ONE HAS THE HIGHEST FAT CONTENT? Butter and margarine have the same fat content: 82%. Butter is animal-derived, from cow’s milk; and margarine is from vegetable origin, from sunflower seeds.

However, oil (regardless of its type or origin) has a 100% fat content.

WHITE BUTTER, YELLOW BUTTER, WHAT’S THE DIFFERENCE? Be it yellow or white, butter contains 82% of fat. The yellow color is the result of beta-carotene, which is naturally found in milk and transforms into vitamin A in the body. Beta-carotene is found in grass fed cows: the more grass a cow eats, the more likely the butter will be yellow in colour. Consequently, butter is stronger in colour during spring, as cows eat fresh grass. Summer butter is also richer in vitamin D: it is synthesized by the cow when it is exposed to the sun, which in turn is found in the milk and the butter. In Europe, cows eat grass in the meadow, that’s why you can find both white and yellow European butter!

The content of this advertorial represents the views of the author only and is his sole responsibility.

The European Commission do not accept any responsibility for any use that may be made of the information it contains.

FRENCH BUTTER, THE SECRET TO MAKE THE DIFFERENCE

CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION

COOKING WITH BUTTER IS A MAJOR BASIS OF EUROPEAN CULINARY HISTORY More than 95% of chefs in France and Europe say that butter is essential for cooking and baking, especially for its flavor. Its malleable texture enables it to create audacious fantasies. This is why it is now widely used in cutting edge and refined dishes. But, above all, this aroma capturer has tickled the imagination of chefs, who create unusual, sophisticated recipes to surprise audiences of consumers who are becoming increasingly numerous and demanding. According to Eric Trochon, Meilleur Ouvrier de France 2011, “Butter is an incredible holder of aromas, the buttery note prolongs the taste of food in the mouth. It ennobles the simplest products and provides that little «French twist» which is essential for all other preparations.”

THE RIGHT AMOUNT OF EUROPEAN BUTTER. AND A DASH OF EXPERTISE Every chef has his own tips and secrets to use it wisely and in the right way. Above all, they recommend always choosing high quality butter containing 82% fat and, in particular, to avoid substitute products such as

Chef Ahmad Fraijeh reveals his secrets when working with European Butter: vegetable fats and other blends. Using European butter ensures this high quality. Cooking with butter requires managing it as a raw material. In the same way as any other product, it has to be respected to preserve its qualities. Not overcooking it, not adding too much, to obtain the most flavorful dish, which must never leave an impression of fattiness or heaviness.

BUTTER IN MIDDLE EASTERN FLAVORS? WHAT A GOOD IDEA! Cuisine is in perpetual movement.

Worldwide, chefs are rewriting the traditional codes for more creative cooking. The secret to achieving a modern approach? Using adaptable products like European butter!

Chef Ahmad Fraijeh , from Riyadh, Saudi Arabia, told us: “European butter is a key ingredient for baking pastries as it gives them a more velvety texture. It also refines the taste and reveals gourmet flavors in any dish. This is why I always use European Butter for my sweet and savory creations”.

As a chef, I would say that butter is an essential ingredient in most of the recipes; whether it is used in a sweet or savory preparation, in a sauce or as an emulsion, plain or even flavored. When butter is used, it has the power to enhance the flavors of your ingredients and makes baked goods more tender. This is a flavor enhancer that brings an additional richness to your dish. But butter also brings a velvety and gourmet texture to your creations; a good example to illustrate the magic of butter is to compare pastries & viennoiseries made with butter to the ones that are made without.

The ones using butter will have a softer and more tender texture.If you wish to create top pastries or dishes and impress your family, I will always advise you to go for European butter and not any substitute! It is a unique qualitative product that will make your home pastries richer and more delicious! Ready, set, cook!

TRAVEL

LA BELLE VIE BUTTER AND THE GOOD LIFE Destination makes its way through the Brittany countryside and onto the cobblestones of Paris to discover the rich history, and culinary tradition of French butter.

By Jou Pabalate

104 NOV/DEC 2018

Our journey begins in Nantes, a picturesque city in the west of France. It marries its long history with innovation. From reimagined spaces to culinary traditions finding modern renditions; Nantes is the urban nucleus of Brittany culture.

We were already butter believers when we started the trip— what we wanted to understand is the secret behind French butter that makes it a cut above the rest. To get our answers, we had to start from the beginning of the process; the farms.

French Butter at Its Finest We headed to Machecoul near Nantes, the home of Bellevaire, a family owned creamerie, cheese maker, and cheese monger.

They first brought us to one of the farms that produces the milk they use for making their artisanal butter.

Arriving at the crack of dawn, we were met by Cyril, who together with his three brothers, runs a terroir. Brittany as a region is home to several PDO (protected designation of origin) areas.

PDO products are produced and processed within a certain

region— where the environment and local traditions play a vital role in the maintaining the authentic flavors of a product.

As a terroir, Cyril’s farm continues to produce quality milk that is unique to its territory.

The rolling grass and temperature makes it a conducive place for grazing, with cows given the chance to roam from March to November. Milking is limited to twice a day, and there is deliberate process both in activities and dietary needs to ensure that cows are calm and happy.

Hot milk collection on its own is unique to France. Adding to that,

Bellevaire also sets themselves apart as the only brand using unpasteurized milk in their butter and cream. Now at first, one might think that this doesn’t make much of a difference, neither does the 82% legal fat requirement exacted by law in the country. As it turns out, it does.

Bellevaire’s butter is as artisanal as they come, their butter master noted that they’re the last folks to use a wood churner to turn raw cream into butter. The latter is also molded by hand. The result of all these elements, from happy cows, select farms, and keeping traditions alive in the family; is butter so good you eat it off a spoon.

DESTINATION KSA 105

We Can’t Believe It’s Butter One of our favorite stops is the Jean Yves Bordier Factory, where we first got introduced to the wonderful world of flavored butter.

From chocolate chips, berry laced, to yuzu infused flavors, our palates took a tour de beurre.

106 NOV/DEC 2018

Bordier Butter uses traditional kneading with wood to seal flavors within the butter. It also attributes to its silkiness before other ingredients, including customized levels of salt.

We were fascinated to learn that renowned pastry chefs from all over the world order personalized butter from them directly.

What’s Cooking?

Fun Butter Facts from The Lactopole Dairy Museum

Francois Robin’s Butter Tips:

During a special culinary workshop with Chef Tugdual Debethune, we learned how butter can enhance and elevate even the simplest of ingredients.

French cuisine is known for its impressive use of techniques, but as Chef Tugdual so wittily showed us—it’s really about how you can pair and play with flavors. Butter can be effectively used for this purpose, plus when clarified correctly, can be withstand higher temperatures while cooking and can even be used to replace oil in confit.

• Butter was first used as a natural skin and hair care product in Europe.

Monsieur Francois was one of the amazing experts who took us on this trip through Brittany and Paris. A passionate cheese monger and hunter, Francois taught us how to get the most out of French Butter: • Butter absorbs flavors, which is why it’s great for cooking or if you want to transfer one flavor to another ingredient.

• Keep your butter tasting fresh!

Cover it while in the fridge to maintain its flavor integrity.

• Experiment with flavored butter, Middle Eastern tastes included. You can start with ground nuts and work your way up to herbs and other spices.

• Egyptians used butter as a treatment for eye infections.

• Butter was first used as an ingredient in the 1950s.

• There are different churners throughout the years, but in the end you can make your own butter at home by simply whisking fresh cream as fast as you can. Strain the liquid buttermilk and the yellow globs left is butter.

DESTINATION KSA 107

CULTURE SHOCK

SAUDI HOSPITALITY An Illustrated Guide

Nothing showcases generosity and indulgence quite like Saudi hospitality. Some attribute it to our bedouin culture, we’re known to pamper our guests to the fullest and are big on customs that make anyone feel welcome.

AZEEMA 101

Here are some of the things you can expect when visiting a Saudi Home.

TURKISH SOAPS

Usually play in the background while our aunties chit chat with some tea and treats.

Traditionally, the women sit amongst themselves, and men would also have their own space.

108 NOV/DEC 2018

BAKHOOR

Bakhoor is part of welcoming guests in Saudi homes. You’ll find people taking the mubkhara, and using its smoke to perfume their hair and clothing when they enter the door.

GENEROSITY DEFINES SAUDI CULTURE

From hefty servings to making sure you get offered gahwa, tea, or juice throughout your visit.

BOARD GAMES

They’re part of fun fare during azeemas. Carom, a game where you strike tokens across a board to gain points, is a must try.

GAHWA

Gahwa or arabic coffee is traditionally served with the left hand pouring the dallah, and the right holding the finjan.

The guest or the most senior member of the group is served first, before proceeding counter clockwise in the room.

DESTINATION KSA 109

SAUDI GESTURES When it comes to showing our appreciation, there are no language barriers, keep these gestures and expressions in your dictionary.

BIL AFIYAH

This is the equivalent of Bon appétit, say it to someone when they’re about to eat.

TESLAM YADDIK

The compliment you give to a chef or cook when you love what they’ve prepared.

110 NOV/DEC 2018

MIN AYUNI

Said with one’s finger pointing from one eye and the othermeaning from my eye, an expression used to say “I’d be happy to, consider it done”

SAUDI GREETINGS

There’s nothing like our endless hellos and kisses.

KISSING CHEEK TO CHEEK

This is the normal greeting among friends and acquaintances, the number varies depending on the region.

Don’t know whether to go left, right, left or right, right, left? You can just lock the handshake, and go for right, right, right then step back, always works.

NOSE TO NOSE KISSING

It’s a practice in certain regions— usually done between close male friends, elders, and family.

Some women or even men, don’t shake hands and that’s okay.

When in doubt, you can just...

...PLACE YOUR RIGHT HAND ON YOUR CHEST...

...and nod as a sign of greeting.

A SAUDI HELLO IS A CONVERSATION ON ITS OWN.

We ask about you, your family, your grandparents, your health, your work, your pet fish, all in one breath.

DESTINATION KSA 111

COUNTRY OF

SAUDI ARABIA CROWN PRINCE

KING OF STATE

Salman Bin Abdulaziz

POPULATION

CAPITAL CITY

AREA

POPULATION GROWTH

HOLY CITIES

TIME ZONE

NUMBER OF REGIONS

LARGEST REGION

LARGEST CITY

33,650,144

Riyadh

2.52% 13

Mohammed Bin Salman

FACTS & FIGURES

2,149,690 km²

Makkah & Madinah

GMT +3

Sharqiya, 4.1 million people

Riyadh, 7.3 million people

PHONE CODES

INTERNATIONAL AIRPORTS

+966

King Khaled International Airport

COUNTRY CODE CITY CODES

RIYADH

AL HOFUF

JEDDAH

YANBU

BURAIDAH

Riyadh

011

Jeddah & Makkah

012

King Abdulaziz International Airport

Khobar, Jubail Dammam & Dhahran

013

DAMMAM

Madinah & Yanbu

014

MADINAH

Abha & Najran

017

King Fahd International Airport

Prince Nayef bin Abdulaziz International Airport

CURRENCY & EXCHANGE

BUSINESS + BANKING HOURS 8/9 a.m. - 4/5 p.m.

(Sun - Thur)

1.00 USD 1.00 Euro 1.00 British Pound 1.00 Indian Rupee 1.00 Philippine Peso

WEEKEND Friday – Saturday SHOPPING HOURS 10 a.m – 1 p.m.

5 – 11 p.m.

INFORMATION / MAINTENANCE

112 NOV/DEC 2018

Prince Abdul Mohsen bin Abdulaziz International Airport

Prince Mohammad bin Abdulaziz International Airport

BUSINESS HOURS

STC Inquiry information Speaking Clock Mobily STC ZAIN

Al-Ahsa International Airport

905 1222 1100 900 959

EMERGENCY Ambulance General Emergency NAJM (Car Accidents) 920000560

997 911

SR 3.75 SR 4.39 SR 4.82 SR 0.06 SR 0.10

IMPORTANT DATES

2019

September 23

June 5

NATIONAL DAY

EID AL FITR

RAMADAN

EID AL ADHA

May 6

August 12

DESTINATION KSA

CLAIR DE ROSE

INDULGENCE

ISSUE 2 NOV/DEC 2018