DJB Design / Brand Design

P O R T F O L I O

brand

storytelling + marketing

brand storytelling + marketing

crash course + celestial airlines Ask: Create a visual brand for a fictional airline to be used in a staged production.

Tools: Adobe Creative Suite Deliverables: Airline branding package including logos, color schemes, fonts and brand voice; show logo; show poster; 12-page show program styled

as an in-flight magazine; airline-branded props to be used on stage; show creative for social media and website Timeline: 1 month Two of my favorite things: designing brands and travel! When DJB Design

was asked to design a brand for a new airline, I was in heaven — quite literally.

The founders of this new airline, Celestial Air, wanted the branding to evoke

aspirational travel. Think 1960s travel agency posters that made you pine for a far-off destination.

You’re floating on the clouds, bathed in hues of purple, peach, and pink. But it’s probably called “sunset” because on this particular fake flight, you fake die. You might be dead, but that ethereal feeling takes over any dread you might be feeling.

If you haven’t heard of Celestial Air, well, that’s because it’s not a real airline.

It’s part of “Crash Course,” a new storytelling show by Nicole Hardy and

Jennifer Warnick. So while the airline wasn’t real, my branding efforts most definitely were.

The show included branded boarding passes, signage, airline logos, color

schemes for posters, costumes, multimedia screens, etc. But you can also read Crash Course’s show program, Beyond, branded as Celestial Air’s inflight magazine.

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brand storytelling + marketing

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brand storytelling + marketing

Rivian In 2022, I joined Rivian’s brand team as senior manager of storytelling and social. In my year there, a major goal of mine in my year was to elevate the design of the Rivian Stories

blog and social media posts. This happened in unison with Rivian’s production ramp, its

joint venture with Amazon to produce electric

delivery vans, and the company’s efforts to take meaningful steps to curb climate change. I also produced and designed pieces for company narratives for software updates, Ask Rivian

(similar to a Reddit AMA), vehicle spotlights and updates from the assembly plant.

Ask: Create visuals for Rivian’s official social media accounts (Instagram, Facebook,

LinkedIn) and support blog design. Find ways to leverage Rivian customer “user-generated content” into on-brand content.

Tools: Figma, Adobe Creative Suite, Slack, Asana

Deliverables: Regular cadence of posts on Instagram and Facebook Stories, in-feed

posts for Instagram, Facebook and LinkedIn

and design blogs about company updates and customer journeys.

Timeline: 1 year PORT FOL I O

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brand storytelling + marketing

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brand storytelling + marketing

New Orleans Pridefest New Orleans Pridefest started in 2015

as a bar block party as a precursor to the

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went on, its popularity grew and the festival

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city’s annual pride parade. As the years expanded its footprint, adding vendors

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approached DJB Design to create a brand

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identity that would establish an easily

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identifiable brand for attendees, vendors

and sponsors, and one that would facilitate

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the festival’s growth year after year. Time to meet Gautreaux!

Gautreaux the Gator was born, featuring their fabulously manicured claws and

sunglasses adorned in the colors of artist Gilbert Baker’s original 8-color Pride Flag

and scutes in the colors of Daniel Quaser’s

Progress Pride Flag. Their toothy grin spells out New Orleans in folksy, fun typography.

Since Gautreaux was introduced to much fanfare in 2024, merchandise sales help

fund the festival, and the festival’s newly

created social media channels are gaining traction. We continue to solidify the brand voice as the festival has grown into a

booming festival with 6,500 attendees

(New Orleans & Company, 2024) and is a

new orleans pridefest merch + theme reveal party hosted by jimmy gale and lexis redd d’ville

may 9

tourism draw for the city of New Orleans and the LGBTQIA+ community.

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