DJ Awards Media Report 2017- Post Ceremony Coverage

r 26th 2017 20th edition – Septembe MEDIA COVERAGE REPORT

PART 2 POST CEREMONY

SPONSORS

12 CATEGORIES + 11 SPECIAL INDUSTRY AWARDS • BASS • BIG ROOM HOUSE • DEEP HOUSE • DOWNTEMPO & ECLECTIC • ELECTRONIC LIVE PERFORMER • HOUSE • TECH HOUSE • TECHNO • TRANCE • BREAKTHROUGH • NEWCOMER • INTERNATIONAL DJ

o PRODUCER o TRACK OF THE SEASON o RECORD LABEL OF THE YEAR o IBIZA DJ o IBIZA MUSIC EVENT o IBIZA NIGHT o INTERNATIONAL FESTIVAL o ELECTRONIC MUSIC PIONEER o DANCE NATION o ECO AWARD o SPECIAL 20TH ANNIVERSARY AWARD

CATEGORIES & SPECIAL INDUSTRY AWARDS

2017 WINNERS

CONTENTS 1. Press Campaign by DJ Awards 2. Marketing support by DJ Awards 3. Promotion by the Nominees 4. Coverage by Media partners 5. Coverage by Media Worldwide 6. Bedroom DJ Competition

MEDIA WORLWIDE – 33 COUNTRIES SPAIN – UK- IRELAND – FRANCE –PORTUGAL – GERMANY – ITALY – HOLLAND – BELGIUM – DENMARK – HUNGARY – CROATIA – SERBIA - ROMANIA - SLOVENIA – LITUANIA - EE.UU – MEXICO – VENEZUELA – COLOMBIA –ARGENTINA – CHILE – AUSTRALIA – JAPAN – KOREA – CHINA – TAIWAN- BALI – TUNISIA – GHANA – SOUTH AFRICA – BRAZIL- INDIA Over 140 independent media in 30 countries Worlwide - more than 250 News published • • • • •

Magazine Newspaper Radio TV Website

MEDIA REACHED WORLWIDE

• • • • • • • • • • • • • •

AUDIENCE

WEBSITES WEBSITE VISITORS: 14,7 M FACEBOOK FANS: 7,3 M TWITTER FOLLOWERS: 1,8 M RADIO TERRESTRIAL & ONLINE LISTENERS: 3,6 M WEBSITE VISITORS: 780 K FACEBOOK FANS: 1,7 M TWITTER FOLLOWERS: 1,3 M TV TERRESTRIAL & ONLINE VIEWERS : 1.7 M WEBSITE VISITORS: 4,3 M FACEBOOK FANS: 5,6 M

• • • • • • • • • • • • •

MAGAZINES (PRINT & ONLINE) READERS: 812 K WEBSITE VISITORS: 2,8 M FACEBOOK FANS: 1,5 M TWITTER FOLLOWERS: 647 K NEWSPAPERS (PRINT & ONLINE) READERS: 3,2 M WEBSITE VISITORS: 9,6 M FACEBOOK FANS: 2.2 M TWITTER FOLLOWERS: 1.2 M SOCIAL MEDIA FACEBOOK FANS: 1,9 M TWITTER FOLLOWERS: 5,4 M

TWITTER FOLLOWERS: 1,3 M

TOTAL MEDIA AUDIENCE POST CEREMONY: 60,4 M

PRESS RECEPTION & CEREMONY

• 45 ACCREDITED MEDIA • 120 JOURNALISTS COVERING THE EVENT

PRESS CAMPAIGN BY DJ AWARDS 16 MAILCHIMP CAMPAIGNS (NEWSLETTERS & PRESS RELEASES) SENT FROM JUNE- SEPTEMBER SUPPORTING AND ANNOUNCING DJ AWARDS ACTIVITY

• 3 K – PRESS & MEDIA • 1,7 K – INDUSTRY • 65 K - SUBSCRIBERS

2.NEWSLETTER WINNERS

1. WINNERS ANNOUNCEMENT

MARKETING SUPPORT BY DJ AWARDS • 1. NEWSLETTERS • 2. T- SHIRTS • 3. PRINTED MATERIAL • 4. NOMINEES ONLINE ASSETS • 5. BANNERS MEDIA PARTNERS • 6. PROMOTIONAL BAGS • 7. STICKERS

NEWSLETTERS – 65 K SUBSCRIBERS

T-SHIRTS

300 T- Shirts

PRINTED MATERIAL

Ceremony PhotoCalls

WINNERS ONLINE ASSETS

WINNERS– Social media assets

WINNERS ONLINE ASSETS

WINNERS– Social media assets

WINNERS ONLINE ASSETS

WINNERS– Social media assets

PROMOTIONAL BAGS BAGS CONTRIBUTORS 2017

200 gift bags – Winners – Media - VIP

CEREMONY BRANDING

Sponsors & Media Partners

CEREMONY BRANDING

Sponsors & Media Partners

VIDEOS YOUTUBE & SOCIAL MEDIA

WINNERS

FACEBOOK LIVE CEREMONY

STREAMING VIDEO 19,6 K VIEWERS

Internet

Web Search Your Search Text here Search

Your text here

Your Name Here

WINNER BREAKTHROUGH SOLARDO

WINNER BEST TRACK OF THE SEASON CAMELPHAT

WINNER BEST RECORD LABEL DRUMCODE - ADAM BEYER

WINNER IBIZA DJ PAUL REYNOLDS

WINNER IBIZA DJ GRAHAM SAHARA

WINNER HOUSE CLAPTONE

WINNER BEST IBIZA NIGHT ELROW

WINNER NEWCOMER BONTAN

WINNER TECH-HOUSE LUCIANO

WINNER DEEP HOUSE BLACK COFFEE

WINNER TRANCE ARMIN VAN BUUREN

WINNER BIG ROOM HOUSE & INTERNATIONAL DJ HARDWELL

WINNER BASS HANNAH WANTS

WINNER BEST PRODUCER DENNIS CRUZ

WINNER ELECTRONIC MUSIC PIONEER MARSHALL JEFFERSON

WINNER ECO-AWARD OCEANIC GLOBAL

WINNER DANCE NATION ROMANIA

WINNER SPECIAL 20TH ANNIVERSARY DJ ALFREDO

WINNER IBIZA MUSIC EVENT PURE CARL COX

DANZERIA Coverage – MEDIA PARTNER

www.danzeria.com – 150K visitors/month www.facebook.com/danzeria - 83.9K fans / www.twi;er.com/DanzeriaWeb - 10K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

DANZERIA Coverage – MEDIA PARTNER DANZERIA www.danzeria.com – 150K visitors/month

www.facebook.com/danzeria - 83.9K fans / www.twitter.com/DanzeriaWeb - 10K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

DECODED MAGAZINE Coverage – MEDIA PARTNER www. decodedmagazine.com – 66 K visitors/month www.facebook.com/Decodedmagazine - 56.8K fans / www.twi;er.com/DecodedMag - 4.8K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

DECODED MAGAZINE Coverage – MEDIA PARTNER www. decodedmagazine.com – 66 K visitors/month www.facebook.com/Decodedmagazine - 56.8K fans / www.twi;er.com/DecodedMag - 4.8K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

ESSENTIAL IBIZA Coverage – MEDIA PARTNER www.essentialibiza.com – 97’5 K visitors month www.facebook.com/essentialibiza/ 114.6 followers- / www.twitter.com/essentialibiza - followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

ESSENTIAL IBIZA Coverage – MEDIA PARTNER www.essentialibiza.com – 97’5 K visitors month www.facebook.com/essentialibiza/ 114.6 followers- / www.twitter.com/essentialibiza - followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

ESSENTIAL IBIZA Coverage – MEDIA PARTNER www.essentialibiza.com – 97’5 K visitors month www.facebook.com/essentialibiza/ 114.6 followers- / www.twitter.com/essentialibiza - followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

ESSENTIAL IBIZA Coverage – MEDIA PARTNER www.essentialibiza.com – 97’5 K visitors month www.facebook.com/essentialibiza/ 114.6 followers- / www.twitter.com/essentialibiza - followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

FAZE MAGAZIN (Germany) Coverage – MEDIA PARTNER www.fazemag.de – 103, 5 K monthly readers www.facebook.com/fazemagazin - 64.7K / www.twitter.com/FazeMag - 14.2K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

FAZE MAGAZIN (Germany) Coverage – MEDIA PARTNER www.fazemag.de – 103,5 K monthly readers www.facebook.com/fazemagazin - 64.7K / www.twitter.com/FazeMag - 14.2K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

FAZE MAGAZIN print edition (Germany) Coverage – MEDIA PARTNER

www.fazemag.de – 10K monthly readers www.facebook.com/fazemagazin - 64.7K / www.twitter.com/FazeMag - 14.2K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

FAZE MAGAZIN print edition (Germany) Coverage – MEDIA PARTNER www.fazemag.de – 10K monthly readers www.facebook.com/fazemagazin - 64.7K / www.twitter.com/FazeMag - 14.2K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

MY IBIZA TV Coverage – MEDIA PARTNER www. myibiza.tv –27,7 K monthly readers www.facebook.com/ myibizatv – 115.8K / www.twitter.com/ibz.tv - 84.8K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

MY IBIZA TV Coverage – MEDIA PARTNER www. myibiza.tv –27,7 K monthly readers www.facebook.com/ myibizatv – 115.8K / www.twitter.com/ibz.tv - 84.8K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

IBIZA - SPOTLIGHT Coverage – MEDIA PARTNER www.ibiza-spotlight.comt –306,6 monthly readers www.facebook.com/ibizaspotlight– 179K/ www.twitter.com/ibizaspotlight - 50,6K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

IBIZA - SPOTLIGHT Coverage – MEDIA PARTNER www.ibiza-spotlight.comt –306,6 monthly readers www.facebook.com/ibizaspotlight– 179K/ www.twitter.com/ibizaspotlight - 50,6K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

VICIOUS MAGAZINE Coverage – MEDIA PARTNER www.viciousmagazine.com –111,3 monthly readers www.facebook.com/viciousmag– 233.6 K/ www.twitter.com/viciousmagazine- 197K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

RADIO FG Coverage – MEDIA PARTNER www.radiofg.com –116,4 K monthly readers www.facebook.com/radiofg– 326.6K/ www.twitter.com/radiofg- 12.1K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

DATA TRANSMISSION Coverage – MEDIA PARTNER www.datatransmission.co/ –19,7 monthly readers www.facebook.com/datatransmission 54.8K/ www.twitter.com/datatrans- 36.1K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

DATA TRANSMISSION Coverage – MEDIA PARTNER www.datatransmission.co/ –19,7 monthly readers www.facebook.com/datatransmission 54.8K/ www.twitter.com/datatrans36.1K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

IBIZA GLOBAL RADIO Coverage – MEDIA PARTNER www.ibizaglobalradio.com –120,6 K monthly readers www.facebook.com/ibiza.radio– 515.2K/ www. twitter.com/ibizaradio 74.4K followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

IBIZA GLOBAL TV Coverage – MEDIA PARTNER www.ibizaglobalradio.com/tv –26,1 K monthly readers www.facebook.com/ibizaglobaltv 10.5K/ www.twitter.com/ibizaglobaltv 116 followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

DIGINIGHTS Coverage – MEDIA PARTNER www.diginights.com –122 K monthly readers www.facebook.com/diginights 54.7K/ www.twitter.com/diginights- 553 followers

DJ Awards 2017 Media Report Part 2 Post- Ceremony

Coverage by media partners

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DJ AWARDS 20TH ANNIVERSARY

Other Media PRESS & MEDIA CLIPPING

Search

125 INTERNATIONAL MEDIA COVERAGE – PRESS – MAGAZINE – WEBSITE – RADIO - TV

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MAS DIARIO DE IBIZA

www.mas.diariodeibiza.es –264 M visitors/month www.facebook.com/MasDiarioDeIbiza 3,4 K fans / www. twi;er.com/masdiarioibiza– 4,2Kfollowers

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GATO SUAVE BLOG

Gatosuave.com –9,1 K visitors/month www.facebook.com/gatosuaveibiza 197 fans / www. twi;er.com/rodriguiskis– 0,6 Kfollowers

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SONIC SHOCKS

www.sonicshocks.tublr.com – 19,4K visitors/month www.facebook.com/SonicShocks- 2K fans / www. twi;er.com/sonicshocks– 1,4followersc

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PERIODICO DE IBIZA

www.periodicodeibiza.es – 298,7K visitors/month www.facebook.com/ PeriodicodeIbiza - 23,7K fans / www. twi;er.com/ periodicibiza– 7,6 K followers

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MAS DIARIO DE IBIZA

www.mas.diariodeibiza.es –264 K visitors/month www.facebook.com/MasDiarioDeIbiza 3,4 K fans / www. twi;er.com/masdiarioibiza– 4,2Kfollowers

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IBIZA BY NIGHT

www.ibizabynight.net –12,3 K visitors/month www.facebook.com/yourguidetoibiza 21,3K fans / www. twi;er.com/ibizabynightnet– 82 followers

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EDM SAUCE

www.edmsauce.com –1,77 M visitors/month www.facebook.com/EDMsauce 223K fans / www. twi;er.com/edmsauce– 50,4 K followers

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BROADWAY WORLD

www.broadwayworld.com –3,6 M visitors/month www.facebook.com/BroadwayWorld- 212 K fans / www. twi;er.com/BroadwayWorld– 256 Kfollowers

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MIXMAG

www.mixmag.net –2,28 M visitors/month www.facebook.com/MixmagMagazine 890 K fans / www. twi;er.com/mixmag– 290 K followers

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I HOUSE U

www.housem.nl – 5,6K visitors/month twi;er.com/housemnl 31 Followers

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WIDE FUTURE

Widefuture.com –15, 5 K visitors/month www.facebook.com/ WideFuture 3,5 K fans / www. twi;er.com/WideFuture– 913followers

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HOUSE M

www.housem.nl – 5,6K visitors/month twi;er.com/housemnl 31 Followers

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EYEWITNESS NEWS

www.ewn.co.za –7,45 M visitors/month www.facebook.com/ Eyewitness-News 931,7 K fans / www. twi;er.com/ ewnreporte– 481 K followers

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YOUR EDM

www.youredm.com –2,26 M visitors/month www.facebook.com/ YourEdm 2,837 M fans / www. twi;er.com/ YourEdm– 124 K followers

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www.broadwayworld.com –3,6 M visitors/month www.facebook.com/BroadwayWorld- 212 K fans / www. twi;er.com/BroadwayWorld– 256 Kfollowers

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BANGIN BEATS

www.thebanginbeats.com - 76,4 K visitors/month www.facebook.com/thebanginbeats - 61,7 K fans / www. twi;er.com/thebanginbeats– 159 K followers

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WELCOME TO IBIZA

www.welcometoibiza.com –25,3 K visitors/month www.facebook.com/welcometoibiza.es 13,8K fans / www. twi;er.com/welcometoibiza–751 followers

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SIX COMMUNICATION

www.sixcommunicacon.com –visitors/month www.facebook.com/ Six-Communicacon 6K fans

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IBIZA LUXURY VILLAS

www.blog.ibiza-luxuryvillas.com –visitors/month www.facebook.com/ibizavillas.aqualiving 20,5K fans / www. twi;er.com/aqvaliving–382 followers

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IBIZA LOVE EARS

www.ibizalovesears.com –visitors/month www.facebook.com/ibizalovesears 338 fans /

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BEACHGROOVES RADIO

www.sixcommunicacon.com –31 K visitors/month www.facebook.com/beach.grooves 14,3 K fans / www. twi;er.com/BeachGrooves–4,4 K followers

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DJ MAG FRANCE

www.djmag.fr – 67,07 K visitors/month www.facebook.com/ DJMagFr - 56,7 K fans / www. twi;er.com/djmagfr– 7,2 K followers

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GROTTO

www.bgdgro;o.com –visitors/month www.facebook.com/ bgdgro;o – 16,2 K fans

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HERALD LIVE

www.heraldlive.co.za – 777,3 K visitors/month www.facebook.com/HeraldLIVE - 219,4 K fans / www. twi;er.com/ heraldpe– 34,3 K followers

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PERIODICO DE IBIZA

www.periodicodeibiza.es – 298,7K visitors/month www.facebook.com/PeriodicodeIbiza - 23,7K fans / www. twi;er.com/periodicibiza– 7,6 K followers

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PRIMATE

www.primate.hu – 55 K visitors/month www.facebook.com/Primatehu– 3,1 K fans

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KLUBSKASCENA

www.klubskascena.hr – 71,1K visitors/month www.facebook.com/klubskascena - 37,4K fans / www. twi;er.com/klubskascena– 1,7 K followers

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PURE FM

www.pure-fm.de –17 K visitors/month

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AFRICA NEWS NETWORK TV

www.ann7.com – 127,23K visitors/month www.facebook.com/ANN7tv - 57 K fans / www. twi;er.com/ANN7tv– 128 K followers

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SOWETAN LIVE

www.sowetanlive.co.za – 3,68 M visitors/month www.facebook.com/sowetanlive - 667 K fans / www. twi;er.com/sowetanlive– 628 K followers

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SYNCHONIZE

www.synchronize.cl –visitors/month www.facebook.com/Synchronize - 7,2 K fans

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20 MINUTES

www.20min.ch – 23,12 M visitors/month www.facebook.com/20min - 513,5 K fans / www. twi;er.com/20min– 387 K followers

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NRF MAGAZINE

www.nrfmagazine.com –visitors/month www.facebook.com/nrfmagazine - 2,8 K fans / www. twi;er.com/NRFmagazine– 1,1 K followers

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WHITE IBIZA

www.white-ibiza.com –79,8 K visitors/month www.facebook.com/whiteibizaonline - 45,6 K fans / www. twi;er.com/whiteibiza– 17,7 K followers

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CADENA SER

www.cadenaser.com –79,8 K visitors/month www.facebook.com/cadenaser - 565,3 K fans / www. twi;er.com/cadenaser– 1,13 M followers

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DIARIO DE IBIZA

www.mas.diariodeibiza.es –264 M visitors/month www.facebook.com/MasDiarioDeIbiza 3,4 K fans / www. twi;er.com/masdiarioibiza– 4,2Kfollowers

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BROADWAY WORLD

www.broadwayworld.com –3,6 M visitors/month www.facebook.com/BroadwayWorld- 212 K fans / www. twi;er.com/BroadwayWorld– 256 Kfollowers

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PARTY CHANNEL

www.party-channel.com –visitors/month www.facebook.com/partychannelcom 11.5 K fans / www. twi;er.com/_party_channel– 11,5 Kfollowers

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BACKSTAGES

www.backstages.com.br –visitors/month www.facebook.com/backstagesbr 61,1 K fans / www. twi;er.com/backstagesbr– 754 Kfollowers

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ZONE MAGAZINE

www.zone-magazine.com –visitors/month www.facebook.com/zonemagazineofficial 2,3 K fans / www. twi;er.com/officialzonemag– 748 Kfollowers

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BIG SHOT MAGAZINE

www.bigshotmag.com –42,4 K visitors/month www.facebook.com/bigshotmag- 4,1 K fans / www. twi;er.com/bigshotmag– 3,6 K followers

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WE RAVE YOU

www.weraveyou.com –165,5 K visitors/month www.facebook.com/WeRaveYou - 613 K fans / www. twi;er.com/weraveyou– 19,1 K followers

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JOZIGIST

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WE SHARE HOUSE

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MDM ELECTRO

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BEAT SELECTOR MAGAZINE

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OKAY AFRICA

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EDM RAVERS

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DJ PROFILE TV

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TECHNO HOUSE VENEZUELA

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HOUSE OF FRANKIE RADIO

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GHANA DJ AWARDS

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BONEDO

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EMPO TV

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EMPO TV

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TRACK IT DOWN

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TRACK IT DOWN

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TRACK IT DOWN

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ENERGY FM RADIO

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DIGITAL JOURNAL

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THE MUSIC ESSENTIALS

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RUIDO MAG

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DJANE MAG

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WOLOLO SOUND

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SINTONIZART

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ESTACION PATAGONIA RADIO

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IBIZA TICKETS

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PULSE RADIO

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BOOTSHAUS TV

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FOUR FOUR MAGAZINE

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IOL

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KLUBIKON

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AIR LONDON

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ONE MUSIC

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TRACK ID

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KNIGHTS OF THE TURNTABLE

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CALIMBRE RADIO

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WORLD DANCE RADIO

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ONLY TECHNO

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FAME AFRICA TV

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FLOOR MAG

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MN2S

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YOMZANSI

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IN THE MIX

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HUFFINGTON POST

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DESTINY MAN

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PEOPLE’S BEATS

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PEOPLE’S BEATS

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PLAY BPM

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DISPATCH LIVE

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DANCE FM RADIO

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CLUB REVELIN

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EDMLI

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IBIZA LIVE RADIO

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CLUBBING TV

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CLUBBING TV

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IB 3 TV

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TEF TV

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DIARIO DE IBIZA PRINT EDITION ESPECIAL

closing season

DIARIO de IBIZA

Sábado, 30 de septiembre de 2017 mas.diariodeibiza.es

José Padilla, uno de los nombres absolutos de la escena, en la gala de 1998. DJ AWARDS

Las sesiones de César de Melero fueron reconocidas en la edición de 2003. DJ AWARDS

PREMIOS 2017 ! ALFREDO ! TODD

FIORITO TERJE

! CLAPTONE ! CARL

COX

! LUCIANO ! DENNIS

CRUZ

! SOLARDO ! ARMIN VAN

Carl Cox con su primer DJ Awards. DJ AWARDS

Danny Tenaglia en 2002. DJ AWARDS

Luciano y Ricardo Villalobos en 2007. DJA

BUUREN ! BONTAN ! HARDWELL ! BLACK

COFFEE SAHARA ! PAUL REYNOLDS ! DIMENSIONS FEST ! ELROW ! MARSHALL JEFFERSON ! RICHIE HAWTIN ! PURE CARL COX ! DRUMCODE ! OCEANIC GLOBAL ! RUMANÍA ! CAMELPHAT & ELDERBROOK (TRACKS) ! GRAHAM

Diario de ibiza 1,08 M/ readers month

Alfredo Fiorito, quien ha recibido el premio honorífico este año a su trayectoria, en la gala de 2005. DJ AWARDS

Nuevo premio para Sven Väth en 2009. DJ AWARDS

mios que desde hace dos décadas Eivissa a otorga a los creadores de música sintética más reveladores del panorama internacional.

De estas dos décadas, Pascual asegura atesorar incontables

vida». Pero sobre todo, lo que al fundador de este proyecto –que sirve para recordar el peso histórico que Eivissa ha tenido en el desarrollo y difusión global de la música electrónica– le toca y le

anécdotas, «como la del premio a título póstumo que se concedió al djTony de Vit,que consiguió reunir a sus padres divorciados y que les sirvió para entender la pasión a la que su hijo había dedicado su

José Pascual, fundador de los DJ Awards. DJ AWARDS

llena, es «haber conseguido que los DJ Awards se vivan como una celebración, no como una competición». Reunir cada año en la isla a la industria en una cita con un alcance mediático mundial.

Foto de familia de la primera edición con Juan Suárez y Erick Morillo en primer plano. DJA

PERIODICO DE IBIZA PRINT EDITION 360 GRADOS

Periódico de Ibiza y Formentera

MARTES, 26

DE SEPTIEMBRE DE

2017 17

ENTREVISTA SARA AGUADO

l alma mater de los Dj Awards, José Pascual, hace una valoración sobre el género de la electrónica en el mundo actual y un recorrido por los 20 años de la ceremonia que ha reunido a lo más destacado del sector desde su fundación en 1998.

E

—Hoy es la noche de la vigésima edición de los Dj Awards y en esta ocasión se celebra en el club Hï. ¿A qué es debido el cambio de emplazamiento?

—Estos 19 años Dj Awards habían tenido lugar en Pachá y el cambio es debido a varios aspectos. Uno de ellos es que los nuevos gestores de Pachá no mostraron el interés suficiente. En todo matrimonio se cae en la rutina, digamos, y otro es que el nuevo espacio del grupo Space todo es nuevo, los elementos tecnológicos son de última generación. El otro motivo es que hay etapas en la vida y vamos a probar.

—¿Qué implica que el evento haya sobrevivido estos 20 años y sea hoy el único que valora el trabajo de los creadores del género electrónico a nivel mundial?

—Implica mucho esfuerzo y reconocimiento. Había un premio en Dinamarca sobre scraching y algunos sucedáneos más, pero no han durado. El hecho de que esté en Ibiza ha ayudado por ser epicentro de la cultura electrónica y también tiene que ver mucho la influencia de las nuevas tecnologías. Desde donde recibimos más votos es desde México.

—Entonces el elemento globalizador es muy importante. Como países emergentes de la electrónica. ¿cuáles destacaría?

—Se producen fusiones. Ahora hay todo un movimiento de lo que se llama nomad, minimal o deep house con fusión de la música tradicional sobre todo de Latinoamérica, pero también de otros países. La tendencia en Ibiza es el deep house.

—¿En detrimento del techno más duro?

—No en detrimento. Hay momentos para todo y lugares que se prestan. En una ciudad industrial hay otra forma de ver las cosas. Aquí la gente viene a relajarse y una música muy acelerada no tiene mucho sentido.

—Sobre la ceremonia de esta noche, ¿cómo se va a desarrollar?

—Sintetizaremos estos 19 años, que dan para mucho. Pero no nos extenderemos.

Como sucede en este tipo de ceremonias, como en los Oscar, al final a la gente lo que le interesa es la alfombra roja. Entonces, procuramos que la ceremonia sea dinámica y no dé tiempo a bostezar.

—¿Qué hay de novedad este año?

Periodico de ibiza 810 K / readers month

!

Foto: D. ESPINOSA

JOSÉ PASCUAL, fundador de los Dj Awards

«Sereconoceelnivelcreativomás alládelhechodeponermúsica»

‘

—Y esto luego se ve reflejado en la tendencia musical, ¿no?

José Pascual era coleccionista de arte antes de descubrir el potencial de la música electrónica y materializar la ceremonia.

‘

—Además de Sudáfrica o Latinoamérica, países de Europa del Este, donde sorprende a nivel de festivales como en Bulgaria o Rumania. Pero además Tailandia, China, Indonesia y Australia también. Por ejemplo, un lugar donde tenemos muchos seguidores es en Tazmania. Japón también tiene una gran relevancia. Sorprende que en un pueblecito de República del Congo haya un creador que ha emigrado a Francia y se haya hecho famoso por su música.

Hay anécdotas de todo tipo.

! La asociación reúne hoy en Hï a un cartel de más de 100 djs invitados a la vigésima edición de la Dj Awards

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«LAS NOVEDADES PASAN POR RENOVAR EL DISEÑO DE LA KRIPTONITA Y EN CATEGORÍAS, INCLUIR LA DE LOS 20 AÑOS Y ELIMINAR LA DE HOUSE»

«LA RELEVANCIA DEL EVENTO ES DEBIDA AL ESFUERZO Y EL RECONOCIMIENTO, A QUE SE DÉ EN IBIZA Y A LA INFLUENCIA DE LAS NUEVAS TECNOLOGÍAS»

—Uno de los elementos que nos planteamos renovar fue la ‘Kryptonita’, el galardón. Este año decidimos incorporar la tecnología led en vez de utilizar el anterior elemento de iluminación, que era más químico, y el diseño es más Hi-tech, algo que recuerda mucho a los cristales de cuarzo pero manteniendo la inspiración de es Vedrà, que es una de las características de Ibiza.

mios?

—¿Se mantienen las categorías de pre-

—Este año la novedad especial es el premio de los 20 años y luego el premio a la actividad de concienciación ecológica. Y en categorías musicales se van produciendo cambios, como la categoría house que ya no aparece. La evolución es rápida. En electrónica un tema tiene una vigencia, como mucho, de tres meses.

—¿Qué perfil tienen los Djs ahora?

—Los nuevos nombres son cada vez más jóvenes y digo nombres porque hay hombres y mujeres. Ahora hay más posibilidades de informarse e irse formando en base a unos mitos y leyendas que tienen como referentes. Después de Dj Awards muchos creadores duplican su caché y pueden dedicarse enteramente a la electrónica, como es el caso del premio otorgado a una malaya que incluso montó una radio en Kuala Lumpur llamada Radio Ibiza.

—Para acabar, ¿cuál fue la esencia u origen de este proyecto?

—Empezamos a grabar las primeras creaciones que se hacían en todo el mundo para transmitirlas en la Adrenaline Dance Network, por televisión digital. Al fallecer Emilio Azcárraga, que era su creador, continué con el proyecto en los 90 para reconocer la labor de unos señores que estaban llegando a un nivel creativo más allá del hecho artesano de poner música.

www.djawards.com