RENOVATING
THE REAL ESTATE GAME
DJ & Lindsey Real Estate is the #1 highly reviewed brokerage in Florida.
That’s because we’ve happily broken away from traditional real estate by creating a team that thrives on innovation, creativity, and autonomy. We’ve created a positive and supportive team that flourishes in all conditions.
From high definition video tours, to composing narratives about homes, we utilize innovative hyper-targeted marketing strategies, modern technology, and professional creative teams to list and sell real estate.
We’re not thinking outside the box. We threw the box away and are working in a sphere of collaborative, inventive, energized experts on your behalf.
Meet the Team
DJ & Lindsey DellaSala have helped thousands of families buy and sell in Florida since forming their team in 2016. DJ began his real estate career in 2006, and Lindsey in 2009. With their many years of experience, combined with their passion for providing a white glove, 5 star service - they have become a pillar in their community and have grown a following of raving fans and loyal past clients.
WE SELL HOUSES
WHEN YOU CHOOSE DJ & LINDSEY, YOU’RE PARTNERING WITH A TEAM THAT COMBINES PERSONALIZED SERVICE, EXPERTISE, AND POWERFUL CONNECTIONS TO MAKE YOUR JOURNEY SEAMLESS AND SUCCESSFUL.
PERSONALIZED BOUTIQUE SERVICE
We focus on relationships, not transactions: delivering tailored service that larger companies just cannot match.
DUAL-AGENT ADVANTAGE
Every listing meeting includes two experienced agents for double the insight and expertise, ensuring no detail is overlooked.
MARKET EXPERTISE
YOU CAN COUNT ON
With continuous training and in-depth market knowledge, our agents ensure your home is positioned to attract the right buyers.
EXPANSIVE NETWORK, TAILORED REACH
PROVEN RESULTS
With countless glowing reviews and a commitment to excellence, we’re known for exceeding expectations and delivering a 5-star experience.
Our boutique operation boasts a broad network of buyers, connecting extraordinary homes with the right people locally and globally.
WHAT WE DO
WE USE CUTTING-EDGE TOOLS AND LOCAL EXPERTISE TO MAKE BUYING OR SELLING YOUR HOME EASY AND STRESS-FREE. FROM START TO FINISH, WE HANDLE EVERY DETAIL, ENSURING A SMOOTH TRANSACTION.
WE’RE AVAILABLE 24/7, READY TO ANSWER QUESTIONS, SCHEDULE SHOWINGS, AND NEGOTIATE ON YOUR BEHALF TO SECURE THE BEST DEAL.
FULL SERVICE LISTING
Risk-free contracts, cancel anytime
New to market property launches
Remarketing previously listed properties
Move-up, downsize, relocation, absentee owners, for sale by owners
BUYER
REPRESENTATION
Search criteria and pre-approval guidance
Full service, traditional resale
New construction
First-time buyers, experienced homebuyers, investors
INVESTMENT ADVISORY
Acquisition research and return analysis
Long and short term buy and hold strategies
Portfolio acquisition and liquidation
Rental listing, tenant vetting and leases
RENOVATE AND BUILD
High-end fix and flip projects
New contruction pre-marketing, staging, launch and sales office
Lot/land purchase and sales
Instant cash offers - Sell directly to us, as is, no repairs
—DJ & Lindsey DellaSala “
“Your home should tell a story about who you are, and showcase a curation of things you love.”
PREPARE
YOU ARE ONLY GIVEN ONE CHANCE TO SELL YOUR HOME FOR TOP DOLLAR. BASED ON YOUR TIMELINE AND GOALS, WE’LL CUSTOMIZE A PLAN TO PRESENT YOUR PROPERTY IN THE BEST POSSIBLE LIGHT.
Presentation and Staging
EXPERT DESIGN ADVICE
If you’re planning to have work done or any upgrades, our in-house designer can recommend paint colors, finishes and the best places to invest and save.
VENDOR CONNECTIONS
We will connect you with our most reliable tradespeople for any type of home repairs or services you may need.
EXCLUSIVE STAGING SERVICES
Staging services from our in-house company are available exclusively to DJ & Lindsey clients. Offerings range from pre-market walk-throughs and color consultations for occupied homes, to key room and full home furniture packages for vacant properties.
SECRETS TO SUCCESS
PREPARING YOUR HOME TO SELL:
A Checklist for Sellers
Deep Clean
Neutralize and touch-up paint
Depersonalize and declutter
Organize closets, cabinets, and storage spaces.
Replace any burned out light bulbs
Replace air filter and consider servicing your HVAC. (Be sure to save receipts of any work performed!)
Remove evidence of pets and consider shampooing and deodorizing carpets
Refresh your first impression. Consider a new door knob, painting your front door, a new door mat and potted plants. Perform seasonal exterior maintenance and yard clean up.
A FEW THOUGHTS ON PAINT:
Paint Tips from a Designer
Paint is one of the most impactful ways to transform your home and potentially sell for more. Our go-to paint color for interior is Sherwin Williams Agreeable Gray.
PHOTOGRAPHY
Quality imagery is essential to a successful home sale.
We include professional real estate photography with every listing, as part of our full service listing fee. Our photographers are the best in the business. Their equipment (including wide angle lenses, a 30 foot raised photography lift, a flying drone, and professional lighting) provides for stunning photos every single time.
If you’ve searched for homes on the market lately, you’ve likely noted that many properties are photographed with digital cameras or even smart phones, and the result is obvious. We want our properties to stand out, impress potential buyers at first glance, and draw people in to see more.
The photos will be organized on your MLS listing in the same order a buyer would see the rooms if they were touring your home in person.
Drone Photography
Our brokerage utilizes drone photography to effectively highlight your property and its surrounding environment. Whether utilizing drones to enhance the front elevation of your property, or showcasing the beauty of your back yard, we leverage drone technology to maximize the presentation and visibility of your property.
Photo Comparisons
The original agent’s listing expired without selling this home.
Our professional listing photo sold this home above asking price.
WOW! The photos of our home were STUNNING. I was almost ready to take it off the market! We re-fell in love with our own home because of how amazing it looked! Beyond thrilled with them!”
TWILIGHT
PHOTOGRAPHY
Homes have a 99% higher view rate if the home is featured at twilight. For our seller’s convenience, we take most photos during working hours. Our team of highly skilled photographers and editors re-create your home during this optimal time.
SECRETS TO SUCCESS
PHOTO DAY CHECKLIST
Interiors
Turn on all lights and turn off all fans
Replace any burnt out bulbs
Lift all blinds and open all curtains - we want as much natural light as possible
Clear kitchen and bathroom countertops
Put away magnets, paperwork, dish towels, oven mitts, soap and sponges
Use the garage as storage for any furniture that doesn’t have a place or packing boxes
Hide trash cans
Put down toilet seats
Store personal hygiene items out of sight
Make all beds, fluff pillows, fold/place throw blankets nicely
Put away personal photos, important documents, toys and laundry
Touch up paint, get rid of scratches, dings, or any marks on walls. Magic erasers are great for this!
Exteriors
Put away lawn care items and kids toys
Check windows for distracting blinds and curtains
Pressure wash house and walkways
Lawn Care: Mow, weed, pull dead flowers or bushes and replace with low maintenance items such as mulch or greenery.
Move cars out of the driveway and away from the front of the property
Close the garage door
Uncover patio furniture, grills, and pools
Open outdoor umbrellas
Please have a spare key ready for the lockbox on the day of photos.
Preparing for Showings
Place a reed diffuser or plug-in that is freshly scented near the front door and through out the house
If you have carpet, consider getting it steam cleaned.
PRICE 2|
COMPETITIVE AND STRATEGIC PRICING IS VITAL TO THE SALE OF YOUR HOME. A COMPETITIVELY PRICED HOME IS LIKELY TO GENERATE MULTPLE OFFERS WHICH RESULTS IN A HIGHER CLOSING PRICE. THE HIGHEST RATE OF SHOWINGS OCCUR IN THE FIRST FEW WEEKS OF LISTING. THEREFORE, IT IS IMPERATIVE THAT YOU ARE PRICED CORRECTLY FROM THE BEGINNING.
Market Research
COMPARABLE SALES
The best way to determine the best list price for your home is to look at similar properties that have sold or are under contract. We will study these sales, compare different features’ value, review your competition and present you with our findings.
PROPERTY KNOWLEDGE
During the listing appointment, our Specialists will gather details about your home’s features, updates, and improvements. Using this along with comparable sales and your goals, we’ll set the best listing price to help you sell for top dollar in today’s market.
SECRETS TO SUCCESS
WINNING STRATEGIES TO SELL FOR MORE
VALUE PRICING
Price your home to position your property as the #1 or #2 best value in your neighborhood with the goal of attracting an acceptable offer within the first 14 days on the market.
SHOOT FOR THE STARS
Spend time and money to upgrade your home to an extraordinary selling standard. List high with the goal of attracting an offer from a buyer who falls in love. Be willing to wait for the right buyer or reduce the price after 21 days.
BIDDING WAR
List your home in its current, as-is condition below market value to attract multiple offers quickly with the goal of driving the price above the asking price.
LIST 3|
OUR APPROACH TO SELLING YOUR HOME IS STRAIGHTFORWARD AND EFFECTIVE. FIRST, MAXIMIZE REACH TO ATTRACT THE RIGHT BUYER. SECOND, CREATE AN ELEVATED EXPERIENCE TO MAKE THEM FALL IN LOVE.
Exposure & Access
INTERACTIVE SIGNAGE
Each of our signs is outfitted with a unique QR code that brings buyers and neighbors directly to your listing on our website. Giving them immediate access to shareable information or connecting them with one of our highly skilled agents.
ELECTRONIC LOCKBOX
A board approved lockbox with the latest technology will be installed to provide registered agents access to showings.
SHOWING TIME
For your security, showings will be scheduled through a professional showing service called ShowingTime. They will manage access details, collect agent information and maintain a log of everyone who enters your property through the lockbox.
VALUABLE FEEDBACK
We receive feedback from prospective buyers through their agent. When a buyer’s agent submits feedback on their tour, it will be sent directly to you via email.
Lead Generation
REVERSE SEARCH
Our inside sales team will prospect up to two hours daily and contact our extensive database and agent networks to find buyers for your property. We will contact the leads in our database that best fit your home and personally reach out to them.
ZILLOW PREMIER
Our Premier Agent Status with Zillow allows inquiries on your listing to be routed directly to our team instead of randomly assigned to agents in your market. This ensures we can accurately answer questions about your property and pre-qualify buyers for showings.
MARKET VIP ON REALTOR.COM
This team is among a very select few realtor.com Market VIP network brokerages. We provide steady, predictable lead volume to Agents, and exceptional service to homebuyers and sellers who inquire online.
STEPS TO SUCCESS
SELL 4|
WANT TO KNOW WHAT THE SELLING PROCESS IS LIKE?
WE’VE GOT YOU COVERED.
From the moment you hire us, you will receive industry leading customer service from our fulltime, in-house, transaction coordinators. This team is made up of licensed agents and is here to manage the hundreds of details and monitor key contract deadlines to ensure a smooth transaction.
The Under Contract Process
RATIFICATION
All parties involved have reached an acceptable agreement on price and other terms. The transaction timeline and key milestone deadlines are driven from the date of ratification.
INSPECTIONS
Common inspections: Home Inspections, Wood-Destroying Insects, water quality, well and septic and oil tank inspections. Reaching an agreement in a home inspection negotiation is typically one of the biggest milestones in a transaction and may involve repairs, credits, or a combination of the two.
CONTINGENCIES
Common contingencies include: Financing, Appraisal, acceptance of community rules and regulations, the sale or settlement of a buyer’s home and others. Each time a contingency is satisfied or removed, a transaction moves closer to a successful closing.
REPAIRS & FINAL WALK THROUGH
Receipts from licensed tradespeople for any negotiated repairs are provided to the buyer’s agent prior to closing. The final walk through is an opportunity for buyers to review any work done and see the property one last time, preferably vacant.
CLOSING
Your title company will conduct closing at a time and location most convenient for you. You and the buyers will sign the necessary paperwork and you will receive your proceeds as soon as the deed is recorded at the courthouse, typically within 24 business hours. Congratulations, your home is officially sold!
“Active marketing combined with the right timing makes a difference, and you can count on us to make that happen!” —DJ & Lindsey DellaSala “
TOP LEVEL MARKETING
AT DJ & LINDSEY REAL ESTATE, OUR MARKETING DOESN’T STOP AT CITY LIMITS.
With one of the largest online presences in Florida real estate, your property is placed in front of buyers across the country and across the world.
From international relocation clients to global investors searching online, our listings are visible worldwide. Whether it’s New York, London, or São Paulo, our digital reach ensures your home is never limited by geography.
In addition, as part of the Tom Ferry network, the #1 real estate coaching organization with tens of thousands of agents worldwide, we are connected to a powerful referral system that extends our reach into nearly every major market. This means more visibility, more opportunity, and more results for your home.
BUYER REACH
WITH A DATABASE OF OVER 250,000 CUSTOMERS COMBINED WITH THE REACH OF 100% PARTNER EXCLUSIVITY YOU WOULD HAVE TO HIRE 3 OF THE LARGEST TEAMS TO MATCH THE BUYER EXPOSURE OF A SINGLE DJ&LINDSEY AGENT.
YEAR IN REVIEW
825,48850,000 20,000,000
DJANDLINDSEY.COM VISITORS
SOCIAL MEDIA FOLLOWER IMPRESSIONS
EMAIL RECIPIENTS MONTHLY
250,000+30,000,000 1,000,000+ BILLBOARD EXPOSURES
MARKETING CLIENT DATABASE GOOGLE AD IMPRESSIONS 30,000 CLICKS
ADVANCED TARGETING
97% BUYER MATCH SCORE
HOME SEARCH HISTORY
BUYER INFO: JOHN DOE Looking for 3 bed 2 bath home. Near downtown. Big yard. Pool is bonus. No HOA. Needs Garage. Likes to be contacted in evenings.
OUR SYSTEM CAN MONITOR BUYER ACTIVITY AND LIKELY PREDICT, BASED ON OVER 3,000 DATAPOINTS, THE MOST LIKELY BUYER FOR YOUR HOME.
Using the EARLY ACCESS software and ARTIFICIAL INTELLIGENCE to monitor and take action in order to sell your home at the highest possible value.
Our agents have the most sophisticated technology stack that has been streamlined to allow them to deliver a white-glove, 5-star experience backed by almost 20 years of industry knowledge and 3,000 data points!
PRE-LISTING
WE HAVE THE MOST STREAMLINED APPROACH WHEN IT COMES TO “PRE-MARKETING” YOUR HOME. THAT’S WHY, THE DAY OF PHOTOS, OUR TEAM WILL SEND A VIDEO TOUR TO OUR DATABASE OF OVER 150,000 QUALIFIED BUYERS!
OFFERS & NEGOTIATIONS
“Our
marketing methods are active and physical, meaning that we get in front of the right people to bring them to view your home.” —DJ & Lindsey DellaSala
EXPERT NEGOTIATION SKILLS
Our leaders are trained by several of the top Real Estate coaches in the industry and have negotiated thousands of deals in their career. When it comes to earning top dollar for your home, you’ll have our experience and track record on your side.
PROVEN RESULTS:
With countless glowing reviews and a commitment to excellence, we’re known for exceeding expectations and delivering a 5-star experience to make your homeselling journey seamless and successful.
“Home is where one starts from” —T.S Eliot “
CLIENT REVIEWS
I highly recommend DJ & Lindsey to anyone looking for reliable, dedicated, and skilled real estate professionals. Truly a pleasure to work with!”
—Robert D.
9409 OLD A1A, STREET, ST. AUGUSTINE, FL., REPRESENTED BUYER AND SELLER SOLD FOR 100% OF $1,450,000 ASKING PRICE
As an investor, I’m very particular about who I give the opportunity to sell my projects! These guys did not disappoint! Absolutely Amazing!”
SOLD AT $100,000 OVER ASKING PRICE MULTIPLE OFFERS. 2 WEEKS ON MARKET!
FAILED TO SELL FOR MONTHS WITH PREVIOUS BROKER
LISTED WITH DJ & LINDSEY, SOLD AFTER 2 WEEKS ON MARKET
They assured me we could re-list the property, and they would be able to sell it - and that’s exactly what happened! They were wonderful in the process!”
DJ & Lindsey were exceptional throughout our entire process, demonstrating knowledge & professionalism, always with a side of humor. Highly recommend!" -Jan B.
506 CINNAMON BEACH LANE, PALM COAST I 6 BEDS,5.5 BATHS
4,758 SQUARE FEET I LAST ASKING PRICE $3,100,000
103 MARINE STREET,ST. AUGUSTINE I 4 BEDS, 4 BATHS
2,988SQUARE FEET I LAST ASKING PRICE $3,400,000
DJ & Lindseydida fantasticjob helpingusfind our perfect home! We are so blessedto have themas ourrealterand 100% recommendthem in the St. Augustine area!"
Readily responsive and great at listening and guiding us accordingly. On top of it, truly a pleasure to work with. Our sincere gratitude to you DJ & Lindsey!” —Robert K.
115 MUIRFIELD DRIVE | 4 BEDS, 5 BATHS
4,488 SQUARE FEET | LAST ASKING PRICE $3,025,000
1829 BAYARD PLACE | 3 BEDS, 3 BATHS
2,424 SQUARE FEET | LAST ASKING PRICE $610,000
Great service, communication and knowledge. Would highly recommend! They went above and beyond for us, thank you DJ & Lindsey.” —Roxy G.
STRENGTH & EXPERTISE
Closing & Escrow
Competent funds disbursements, purchase contract execution and seamless property ownership transfer are the keys to our successful residential closings, nationwide.
Title Insurance
Our title solutions provide evidence of title and insure real property ownership, the cornerstone to a safe and successful real estate transaction.
“We are dedicated to ensuring your transaction is handled with accuracy, honesty and efficiency from initial contact to closing.”
Jess Arnow, Operation Manager
KEY TERMS
SELLER CLOSING COSTS
Expenses that sellers incur during the sale of a property, typically ranging from 6.25% to 9% of the home’s selling price in Florida.
PROPERTY CLOSING COSTS
Fees related to preparing a home for sale, including inspection costs and warranty fees.
MORTGAGE CLOSING COSTS
Costs associated with paying off any remaining mortgage before the sale of the property.
ADMINISTRATIVE FEES
Expenses covering realtor commissions, escrow fees, and settlement fees paid at closing.
GOVERNMENT FEES AND REAL ESTATE TAXES
Costs imposed by local authorities during the property sale process.
HOME WARRANTY FEE
A monthly fee, typically ranging from $65 to $75, covering maintenance costs for appliances like refrigerators and dishwashers for a limited time.
TITLE SEARCH
A process costing between $150 to $500 that verifies the property’s legal ownership by examining documents such as deeds, tax liens, and court judgments to uncover unknown claims or liens.
MUNICIPAL LIEN SEARCH
A search costing around $100 to $125 that reports unrecorded code violations, taxes, and utility bills linked to a property.
OWNERS TITLE INSURANCE
Insurance costing 0.5% to 1% of the property’s value, protecting the buyer from ownership discrepancies and false documentation, covering back taxes, liens, and ownership clauses.
UTILITY BILLS
Sellers must pay for utilities like water, gas, and electricity until closing; the title company checks for unpaid bills and utility liens.
HOME INSPECTION FEE
The average cost for a home inspection in Florida, which assesses the property’s condition before sale.
ESCROW FEE
A fee paid to an escrow agent who acts as a neutral third party to facilitate the transaction, ensuring that both the buyer and seller meet their obligations.
SETTLEMENT FEES
Costs associated with the finalization of the property sale, including the preparation of documents and the distribution of funds.
TRANSFER TAX
A tax imposed by the state or local government on the transfer of property ownership, typically calculated as a percentage of the sale price.
RESOURCES
LAND LEASE COMMUNITIES
Some Florida communities (especially 55+ mobile home parks) have land leases, meaning residents own the home but rent the land it sits on.
1031 EXCHANGE RULES
(Florida-Specific Considerations)
Florida has no state income tax, which makes 1031 tax-deferred exchanges particularly attractive for investors reinvesting in Florida properties.
SELLER DISCLOSURE REQUIREMENTS
Florida law requires sellers to disclose known material defects that could impact the value or desirability of a home, even if they are not asked.
AS-IS RESIDENTIAL CONTRACTS
A widely used contract format in Florida real estate that allows buyers to inspect the property and back out within the inspection period without penalties.
DEED RESTRICTIONS
Common in Florida’s planned communities, deed restrictions regulate what homeowners can and cannot do with their property (e.g., rental restrictions, home modifications).
PROPERTY APPRAISER VS. MARKET VALUE
Florida counties have a Property Appraisers Office that determines assessed values for taxation, which can differ significantly from market value.
TRANSFER OF PROPERTY AT DEATH
(Lady Bird Deeds)
Florida allows the use of Lady Bird Deeds (Enhanced Life Estate Deeds), which let property owners pass real estate to heirs without probate.
FLORIDA’S SUNSHINE LAW & PUBLIC RECORD ACCESS
Florida’s real estate transaction records are highly accessible, as the state’s Sunshine Laws ensure transparency in government and property dealings.
SHORT-TERM RENTAL REGULATIONS
Many Florida cities restrict Airbnb/VRBO rentals, requiring permits or banning them entirely.
HOTEL/CONDO ZONING
Properties with ‘condotel’ zoning allow short-term rentals without restrictions.
TOURIST DEVELOPMENT TAX
Some counties (like Miami-Dade and Orange County) impose an extra tax on short-term rental income.
WIND
POOL INSURANCE
Special insurance for properties near the coast that private insurers wont cover.
RECORDING FEE
A fee charged by the local government to officially record the change of property ownership in public records.
APPRAISAL FEE
A fee paid to a professional appraiser to assess the property’s market value, often required by lenders to ensure the property’s value supports the loan amount.
DOCUMENTARY STAMP TAX (Doc
Stamps)
A Florida state tax on real estate transactions, calculated at $0.70 per $100 of the sale price (except in Miami-Dade, where it’s $0.60 per $100 plus an extra $0.45 per $100 for non-homestead property).
HOMESTEAD EXEMPTION
A property tax exemption for Florida residents who own and occupy their primary residence. Can reduce taxable property value by up to $50,000 and provide protections from certain creditors.
SAVE OUR HOMES (SOH)
CAP
A law that limits annual increases in assessed property value for homesteaded properties to 3% or the Consumer Price Index (whichever is lower).
PORTABILITY OF HOMESTEAD EXEMPTION
Florida homeowners can transfer (port) up to $500,000 of their Save Our Homes tax benefit when moving to a new primary residence within the state.
FIRPTA
(Foreign Investment in Real Property Tax Act)
Requires foreign sellers to pay a 15% withholding tax at closing unless an exemption applies.
CDD (Community Development District) Fees
Special assessment fees imposed on homes within planned communities to fund infrastructure improvements like roads, utilities, and amenities.
HOA AND CONDO ASSOCIATION FEES
Monthly or annual fees for maintaining common areas and amenities in Floridas many gated communities, high-rises, and deed-restricted neighborhoods.
WIND MITIGATION INSPECTION
A Florida-specific home inspection that evaluates a propertys ability to withstand hurricanes. Can significantly reduce homeowners insurance costs.
FLOOD ZONE DESIGNATIONS & FLOOD INSURANCE
Many Florida properties require flood insurance due to FEMA flood zone classifications. Zones A & V require mandatory insurance if the home has a mortgage.
4-POINT INSPECTION
A required inspection for older Florida homes (typically 30+ years old) when applying for home insurance, covering roof, plumbing, electrical, and HVAC.
CITIZENS PROPERTY INSURANCE
Florida’s state-backed insurance company of last resort, often used when private insurers won 't cover a property due to risk factors like hurricanes or roof age.
ESTOPPEL CERTIFICATE
A document confirming HOA/Condo fee balances for a property. Required for closings when a property is in a community with mandatory dues.
WORK WITH US
THE PATH TO A SUCCESSFUL HOME SALE STARTS HERE.
