September 2022

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FOODANDBEVERAGE MATRIX

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September 2022 | Food And Beverage Matrix

FOODANDBEVERAGE MATRIX

Publishers Note

MONTHLY NEWSPAPER FOR F&B INDUSTRY B2B PLATFORM FOR FOOD & BEVERAGE TRADE AND RETAIL MARKET IN THE INDIAN SUBCONTINENT

A

nnapoorna - ANUFOOD India is the most important B2B platform for food & beverage trade and retail market in the Indian subcontinent. India’s international exhibition on food & beverage trade and retail market is jointly organized by Koelnmesse YA Tradefair Pvt. Ltd. and Federation of Indian Chamber of Commerce and Industry (FICCI).

The 15th edition of Annapoorna - ANUFOOD India, by its increasing quality in the exhibitors and visitors has paved its way as the most sought- after trade fair in India and the neighbouring region and will be held on 14.-16 September 2022 at Bombay Exhibition Centre, Mumbai, India along with its concurrent trade fairs ANUTEC- International FoodTec India, PackEx India, Food Logistics India, and ANUTEC - Ingredients India.!n

Please Read the BECKHOFF Automation Pvt. Ltd. at page no 52

RAGE COFFEE LAUNCHES FRESHLY ROASTED WHOLE BEANS

V

irat Kohli backed Rage Coffee adds to its caffeine innovative portfolio, freshly roasted Whole Beans coffee to fill the gaps where customers have fully automatic equipment to make coffee and are unable to use ground coffee.

The Whole Beans are medium dark roast and are a perfect balance of Arabica and Robusta beans. It gives a cup of fullbodied coffee with a smooth finish. Suitable for all kinds of coffee preparations: Decoction, Espresso, Americano, Cappuccino, Latte, Cold Coffee, and French Press. The beans are masterfully roasted in individual batches to unlock

WORLD’S LARGEST CHAI-LED PLATFORM CHAI POINT ENTERS AMRITSAR

the peak of aroma and flavour. It is a medium dark roast and hence the roastmasters carefully time each batch to ensure the aroma and toasty flavour of the roast complements the beans’ unique characteristics.

Whole Beans coffee is sourced and curated from its coffee estates by its experts from South Indian Highlands.

It is perfect for people who make coffee using coffee makers (automatic) or the ones who enjoy grinding their beans and brewing a cup of coffee from fresh grounds and also great for those who enjoy medium acidity and a fuller body.n

C

hai Point, the World’s largest Chai-led beverage platform, has unveiled the brand’s entry into Amritsar by opening its store at the iconic Town Hall Complex near The Golden Temple.

The launch is in line with its retail expansion strategy of opening 100 more stores in the next 12-18 months and bringing an elevated chai experience to a larger consumer base by leveraging the software and hardware capabilities of its myChai brewing system.

The brand is present in India through its retail network of 180 stores across 9 major cities and in over 3500 workplace community hubs covering 43 cities through its specialised brewing systems. Over the past month, the company has opened 18 stores with a strong presence in major cities

including Bengaluru, Hyderabad, Pune, Mumbai and NCR. The brand serves over 700,000 cups every day and fulfilled 100 million cups delivery over the past year through its cloud kitchens and delivery networks using their innovative heat retaining chai flasks which were launched in 2016. It is the first company in India to launch environment-friendly heat retaining flasks that can keep the chai or coffee hot for upto 2 hours. With its packaged goods range, it has served over 8,300 pin codes in India.

Amuleek Singh Bijral, co-founder and CEO, Chai Point, said, “We are excited to bring the Chai Point experience to a city known for its exceptional food culture. With our innovation backed myChai brewing systems and a wide array of food offerings, we are looking forward to delighting our customers in Amritsar with an elevated Chai led experience.”n

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September 2022 | Food And Beverage Matrix

AGROCHEMICALS TO REDEFINE AGRICULTURAL MARKET IN FUTURE

T

S K Chaudhary (The author is founder and director at Safex Chemicals)

more and more farmers turning towards agrochemicals to seek refuge and keep their yields growing at a stable rate. As these critical challenges prevail, growth statistics for the agrochemical market make a case for expansion.

he agrochemical industry is poised to boom, given the recent rise in awareness amongst farmers about improving their yields exponentially.With aggressive awareness campaigns

by Government and stakeholders, farmers today are more conducive to adopting agrochemicals to support bigger and quality yields.

It is not easy for farmers to feed over 7 billion people every day for 365 days a year. That's how hard the agricultural industry and its supporting arm — the agrochemicals industry — have to work each day.

There are two major challenges to it;growing population numbers and rampant pest infestations.

Additionally, the quality of land available for farming, both in terms of value and size, has also gone down. The Food and Agriculture Organisation (FAO) estimates that pest infestations destroy up to 40% of crop production every year, leading to a loss of about $290 billion across the globe.

Agrochemicals can prove to be a blanket solution to both these challenges, by revitalising land fertility to meet increasing demands, while at the same time saving the crops from the threat of pests and infections. According to a Government estimate, pest and insect problems in India are

Government support drives demand for agrochemicals

so sizable that about 35% of crop yields are eaten away by them.

Amid such a troublesome scenario, the agrochemical industry has to perform in parallel to the agriculture industry to allay its most pressing concerns today.

The globalagrochemical industry picks up postpandemic The agrochemical sector is all set to make a comeback after the Covid-19 pandemic halted its growth in the last two years. By 2030, the market size is expected to grow to $280 billion, at a Compounded Annual Growth Rate (CAGR) of 2.8% from 2022. It might be surprising to know that even though Asia-Pacific is the largest market for agrochemicals in the world, accounting for 27% share in 2020, North America is also supposed to be the fastest-growing one. India'sagrochemicals market is

projected to grow at a rate of 8.5% between 2022 to 2027 and become a $7.4 billion market by 2026. Before the pandemic, China was one of the largest producers of agrochemicals in the world. The supply chain suffered due to the import restrictions that Covid-19 brought about in its wake.

However, now that such restrictions are being lifted, the agrochemicals sector is projected to witness an upward trendworldwide.

A dire need for agrochemicals amid climate change The agricultural sector has faced the most brutal effects of climate change. In the bigger picture, crops have suffered due to sudden changes in climate and natural disasters.

Climate change has made pests hungrier, which worsens the effects of pest infestations and causes diseases in crops. This has led to

Recently, the Indian Government included agrochemicals to the list of 12 champion sectors, wherein India has a great potential to cater to the global supply chains. This has led to greater collaboration with private sector companies, which are providing innovative raw products at a cheaper price. Due to the rise in awareness among farmers, the coming of the internet and aggressive awareness programmes

by Government, more farmers are becoming conducive to adopting agrochemicals for securing their yields. The increased availability of institutional credit offered by Government for agricultural inputs has also helped the market in a jubilant manner. As the agricultural sector grows, farmers now have better and speedier access to buying agrochemicals, which are a massive driver of change.

The way ahead The world is waking up to the importance of agrochemicals. A UN estimate tells us that the global population is supposed to reach 9.8 billion by the year 2050, and 11 billion by 2100. Additionally, there are concerns of threats by climate change and diminishing land area for farming. Given these factors, agrochemicals make for a practical and hands-on approach to quality farming. Since 2009-10, there has been a massive increase in per hectare use of agrochemicals in India, and the efforts to make them a priority in terms of strengthening production have just started. All signs point toward agrochemicals becoming an even more significant role player in an industrial world, which will make agriculture a technically advanced domain, without farmers having to risk their yields on sheer luck.n

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U

September 2022 | Food And Beverage Matrix

TOMAR LAYS FOUNDATION STONE FOR INDO-ISRAEL CENTRE OF EXCELLENCE FOR VEGETABLES

nion Minister of Agriculture and Farmers Welfare, Narendra Singh Tomar laid the foundation stone of the Indo-Israel Centre of Excellence for Vegetables in Chandauli (Uttar Pradesh), through video conferencing.

Speaking on the occasion, Tomar said that the Central and State Governments are working together all-round to upgrade Agriculture. “It is necessary for the educated youth to be oriented towards this in order to move forward the Agriculture sector more rapidly in the future,” he said.

Tomar expressed happiness that under the leadership of Chief Minister Yogi Adityanath, progress is being made in various sectors, including Agriculture, in Uttar Pradesh and the State is also contributing better in the development of the country. He also expressed happiness that the schemes of Central Government are being implemented in Uttar Pradesh and State has also made rapid strides in organic and natural farming.

Expressing hope, the Union Agriculture Minister said that, “UP, in the coming times, will achieve a new dimension in the field of Agriculture.

The way UP has been leading the way in the fields of cultural heritage and scientific knowledge, in the same way it will take the country further in the development of agriculture,” he said.

Tomar said that today is a historic day for the Chandauli region. “A new dimension is being added on the occasion of Azadi Ka Amrit Mahotsav. This Centre is the result of the efforts of the State Government.

Its establishment will play an important role in the development of the district. Also, it will prove to be a revolutionary step in the field of Agriculture in the adjoining districts and districts of Bihar border also. Many new opportunities will be created for progress through Agriculture. Farmers will be able to get better yields by using the latest methods of farming,” he said.

Tomar said that Agriculture should move forward continuously and the quality of production should be at par with the global standards. “In

Narendra Singh Tomar, Union Minister of Agriculture and Farmers Welfare

this direction, technology application has to move forward. To attract future generations towards farming, Agriculture has to be rejuvenated. We all need to work seriously on moving towards remunerative crops, use of technology, Digital Agriculture Mission, taking advantage of FPOs and adopting natural and organic farming. Together we will move towards fulfilling our priority and obligations,” he said.

Tomar hoped the establishment of the Indo-Israel Centre of Excellence for Vegetables will play an important role in the development of Chandauli district as well as Purvanchal region.

“Here seeds and plants of improved vegetables will be cultivated and distributed to the farmers. Farmers can also sponsor the development of plants for themselves. Farmers will get a lot of benefit in increasing the production of vegetables. By using the latest methods of farming, farmers will be able to get better yield and also export vegetables. Nursery of other agricultural produce including vegetables will be prepared at this Centre of excellence to promote the Agriculture sector globally. This will not only benefit the farmers here, but will help the district be known globally in the field of vegetables and agriculture,” he said.

The minister said it is the intention of Government that the leading district in the production of paddy and wheat can also emerge better in vegetable production as well.

“The climate of Chandauli district, which is known as the rice bowl of UP, is suitable for setting up the Centre of Excellence for Vegetables.

There are 9 agro-climatic zones in the State which are favourable for the cultivation of various horticultural crops throughout the year. Seedling production of cucumber, tomato, pepper, brinjal, chilli and exotic vegetables is proposed to be done in the hi-tech climate controlled greenhouse to be set up in the Centre of Excellence for Vegetables, while cultivation of cucumber, cauliflowers, baby corn, sweet corn and exotic vegetables is proposed in the open field. Along with micro-irrigation in the open, a trial demonstration of farming with fertigation and chemigation systems will be done.

There will also be a demonstration of installation of seepage, sprinkler irrigation and other plastic culture applications,” he said.

programme was also addressed by

The

cultivation.n

foundation

stone

laying

Chandauli MP and Union Minister for Heavy Industries, Mahendra Nath Pandey, UP Agriculture Minister Surya Pratap Shahi, Minister of State for Horticulture, Dinesh Pratap Singh and other public representatives.

The technology for the Centre is provided by Israeli experts under the India-Israel Action Plan (IIAP) with funds for building infrastructure for demonstration purposes from MIDH.

Centres

of

Excellence

(CoEs) are being set up in the States based on Israeli technologies.

These Centres of Excellence act as demonstration and training centres for the latest technologies in the field of Horticulture. They also serve as a source of planting material for fruits and vegetables in protected

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14

September 2022 | Food And Beverage Matrix

KFC INDIA PUTS EPIC BUCKET ON THE BLOCKCHAIN AND ESTABLISHES ITS PRESENCE IN THE FASTGROWING WEB 3.0.

K

FC-Makers of the World’s Tastiest Chicken is putting its iconic bucket into the virtual world, thereby presenting KFC BuckETH-a trendy, collectible NFT-and this is a first for the brand as well as for the QSR industry in India.

With this launch, the brand has proven its presence in the fast-growing Web 3.0 by using the core element of the brand, the signature Bucket, and recreating it in a thrilling new virtual avatar. Danish Sait, an actor, writer, and comedian, and Sharan Hegde, a well-known fin-fluencer, hosted an Instagram Live earlier today to announce the vibrant KFC BuckETH. With thousands of people logging in to witness the launch, KFC-lovers also have a chance to win KFC BuckETH and become a part of the brand’s story in the country.

The Bucket is as iconic to KFC as the signature taste of our chicken. The Bucket is evidence of the brand’s legacy and has been a vital part of many festive moments for customers. The company is excited to usher the Bucket in a new way in the newage digital world with our first NFT-KFC BuckETH-curated from vibrant designs by budding artists. The KFC BuckETH presents KFC fans with an opportunity to connect with the brand in the most unique manner ever.

Curated in partnership with Blink Digital on the Ethereum blockchain, KFC’s one-of-akind KFC BuckETH is a single collectible and will be hosted on OpenSea. It is an ode to the diverse melting pot of culture that is India, as the vibrant artwork is curated by budding talented artists from across the country.

These artists recently came together to celebrate the brand’s milestone of growing to 600 restaurants strong in India, across 150 cities, with 150 unique Bucket designs for each city. The KFC BuckETH displays an amalgamation of these unique designs and is a true representation of the brand’s journey in India whilst celebrating India.

And one final KFC-lover can get their hands on the KFC BuckETH, by professing their love for KFC Chicken. Visit KFC India’s official Instagram handle @kfcindia_official and screenshot the Ultimate Chicken Lover Checklist available on Stories. Fill out the checklist using GIFs, images, or text and post it on your stories while tagging KFC. One lucky winner will win ownership of the coveted KFC BuckETH. And that’s not all.

The winner also enjoys a year-long supply of KFCn

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September 2022 | Food And Beverage Matrix

STRENGTHEN YOUR RELATIONSHIP WITH THE ROBUST AND HEALTHY NOVA GHEE "There's a long and winding history between India and ghee. With our Shudh Ghee, we deliver the most authentic flavour of Indian cuisine along with many health advantages that ghee offers," commented Kuldeep Saluja, MD, Sterling Agro.

Nova Ghee has a high concentration of antioxidants and promotes the body's utilisation of other foods' vitamins and mineral content. Ghee is a frequent cooking ingredient in Indian households. It's modified butter created to resist melting in India's normally humid climate.

Butter is made by churning milk or curd until the solid components separate over a low heat. The leftover remains after clarifying butter are known as ghee.

T

his festive season, Nova Dairy, a premium dairy brand in India, is strengthening the relationship with its consumers with its robust and healthy Nova Ghee.

As the festive season steadily approaches, Indian sweets and delicacies are going to be the primary fare in almost every home. Aligning with the love for food that the Indians have, Nova Dairy is highlighting its Nova Shudh Ghee, which will enhance the taste of the food that is cooked this festive season.

Vitamin A, omega-3 fatty acids, and conjugated linoleic acid are abundant in the ghee made by the company; these nutrients are good for skin and hair, aid in digestion, and alleviate menstrual and digestive issues. With this purity in mind, Nova Dairy is gearing up to bring the many health benefits of its ghee to every home in time for the upcoming festive celebrations.

In addition, the company offers the ghee in different packaging, i.e., tin, pouch, and Ceka paper packaging.

It is in partnership with major e-commerce and grocery companies like Amazon, Flipkart, Blinkit, etc., so the ghee can be availed from the nearest online and offline store.n

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September 2022 | Food And Beverage Matrix

MAINTAINING A COLD CHAIN THROUGH USE OF MATERIALS THAT STORE & RELEASE ENERGY

T

Samit Jain (The author is managing director at Pluss Advanced Technologies)

he agrochemical industry is poised to boom, given the recent rise in awareness amongst farmers about improving their yields exponentially.With aggressive awareness campaigns

by Government and stakeholders, farmers today are more conducive to adopting agrochemicals to support bigger and quality yields.

It is not easy for farmers to feed over 7 billion people every day for 365 days a year. That's how hard the agricultural industry and its supporting arm — the agrochemicals industry — have to work each day. There are two major challenges to it;growing population numbers and rampant pest infestations. Additionally, the quality of land available for farming, both in terms of value and size, has also gone down. The Food and Agriculture Organisation (FAO) estimates that pest infestations destroy up to 40% of crop production every year, leading to a loss of about $290 billion across the globe.

Agrochemicals can prove to be a blanket solution to both these challenges, by revitalising land fertility to meet increasing demands, while at the same time saving the crops from the threat of pests and infections.

According to a Government estimate, pest and insect problems in India are so sizable that about 35% of crop yields are eaten away by them. Amid such a troublesome scenario, the agrochemical industry has to perform in parallel to the agriculture industry to allay its most pressing concerns today.

The globalagrochemical industry picks up postpandemic The agrochemical sector is all set to make a comeback after the Covid-19 pandemic halted its growth in the last two years. By 2030, the market size is expected to grow to $280 billion, at a Compounded Annual Growth Rate (CAGR) of 2.8% from 2022. It might be surprising to know that even though Asia-Pacific is the largest market for agrochemicals in the world, accounting for 27% share in 2020, North America is also supposed to be the fastest-growing one. India'sagrochemicals market is projected to grow at a rate of 8.5% between 2022 to 2027 and become a $7.4 billion market by 2026. Before the pandemic, China was one of the largest producers of agrochemicals in

the world. The supply chain suffered due to the import restrictions that Covid-19 brought about in its wake.

However, now that such restrictions are being lifted, the agrochemicals sector is projected to witness an upward trendworldwide.

A dire need for agrochemicals amid climate change The agricultural sector has faced the most brutal effects of climate change.

In the bigger picture, crops have suffered due to sudden changes in climate and natural disasters. Climate change has made pests hungrier, which worsens the effects of pest infestations and causes diseases in crops. This has led to more and more farmers turning towards agrochemicals to seek refuge and keep their yields growing at a stable rate. As these critical challenges prevail, growth statistics for the agrochemical market make a case for expansion.

Government support drives demand for agrochemicals Recently, the Indian Government included agrochemicals to the list of 12 champion sectors, wherein India has a great potential to cater to the global supply chains. This has led to greater collaboration with private sector companies, which are providing innovative raw products at a cheaper price. Due to the rise in awareness among farmers, the coming of the

internet and aggressive awareness programmes by Government, more farmers are becoming conducive to adopting agrochemicals for securing their yields. The increased availability of institutional credit offered by Government for agricultural inputs has also helped the market in a jubilant manner. As the agricultural sector grows, farmers now have better and speedier access to buying agrochemicals, which are a massive driver of change.

The way ahead The world is waking up to the importance of agrochemicals. A UN estimate tells us that the global population is supposed to reach 9.8 billion by the year 2050, and 11 billion by 2100. Additionally, there are concerns of threats by climate change and diminishing land area for farming. Given these factors, agrochemicals make for a practical and hands-on approach to quality farming. Since 2009-10, there has been a massive increase in per hectare use of agrochemicals in India, and the efforts to make them a priority in terms of strengthening production have just started. All signs point toward agrochemicals becoming an even more significant role player in an industrial world, which will make agriculture a technically advanced domain, without farmers having to risk their yields on sheer luck.n

Food And Beverage Matrix | September 2022

19

FI INDIA & HI AND PROPAK INDIA EXPOS TO PRESENT FOOD INGREDIENTS AND PACKAGING INDUSTRIES WORTH INR 158 CR IN BENGALURU

F

ood Ingredients India & Health Ingredients (Fi India & Hi) and ProPak India

by Informa Markets in India are all set for an exciting foray into the South India market in their 16th and 4th editions respectively.

The co-located B2B platforms for the food, health, packaging and processing industries will be held from 21st – 23rd September 2022 at the Bangalore International Exhibition Centre, Bengaluru, Karnataka.

The unique combination of the shows provides industry players with an entire array of products and solutions pertaining to food ingredients, processing, technology, and packaging under one giant umbrella. Rising awareness of a healthy lifestyle is a major driving factor boosting the food & health ingredients industry. India’s food ingredient industry has a huge potential owing to its popularity and demand with a current size of approx.

INR 158 Crores. This is expected to grow at a CAGR of 6.7% during the period 2022-2029. While Fi India & Hi offers the industry an opportunity to source high-quality ingredients, ProPak India brings, within its ambit, packaging solutions related to food products from medicines, cosmetics, appliances, industrial systems and machinery, among others.

Fi India &Hi and ProPak India is the perfect platform for exhibitors to demonstrate their latest developments and have content-driven sessions on the entire market dynamics. The co-located show is expected to draw 250 exhibitors, 1000+ brands, 35+ speakers and 7000+ visitors. With a rich legacy of 16 years, the expos in this edition will bring in several novel features such as an Innovative Product Showcase, Conference & Knowledge Sharing Sessions, and Live Demonstrations and Fund Quest. The expos are well supported by industry associations such as the Association of Food Scientists & Technologists (INDIA) (AFSTi Head Office -Mysore and AFSTi Bangalore Chapter); All India Food Processors’ Association (AIFPA) ,Indian Flexible Packaging & Folding Carton Manufacturers Association (IFCA); Authentication Solution Providers' Association (ASPA); Chamber for Advancement of Small and Medium Businesses (CASMB), SIES School

exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com

About Informa Markets and our business in India of Packaging; Indian Institute of Food Processing Technology (IIFPT) and International partners such as Mintel.

Speaking on the announcement of Fi India and Propak India’s venture in the Southern Market, Mr. Yogesh Mudras, Managing Director, Informa Markets in India said, “While the Indian food and grocery market is the world’s sixth-largest, with retail contributing 70 per cent of the sales, the Indian food processing industry accounts for 32 per cent of the country’s total food market, one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth. Within this framework, Karnataka known as the ‘Coffee Capital of India’ has a well-established infrastructure of food parks and cold chains with a strong food and beverage processing industry ecosystem. The objective for this year’s Fi India and ProPak India expos in a new market is to offer a comprehensive showcase of ingredients and packaging and help leverage India’s wide-ranging and large raw material base for food processing industries. We look forward to the industry’s support to make this yet another success.”

The expos will showcase Food flavours, Colours, Enzymes, Additives /Natural ingredients, Soya products, Herbs spices & seasonings, Starches and Gaur Gums, Food Fragrances, Nutraceuticals, Dietary supplements, Plant extracts, Proteins (Fish, Meat, Poultry, Milk & Plants), Sweeteners, Antioxidants, Prebiotics / Pro-biotics, Encapsulated ingredients, Vitamins & minerals, Processing, and packaging machinery & equipment, to name a few.

They will benefit manufacturers, distributors and retailers of Food and Beverage Products, Research & Development and Scientific professionals, Consultants in Manufacturing and Microbiology, Manufacturers of Ingredients, Food

Safety & Quality Services experts, Training experts and more.

About Informa Markets Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with oppow2wqwe3srtunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading

Informa Markets is owned by Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world.

Informa Markets in India (formerly UBM India) is India's leading exhibition organizer, dedicated to help specialist markets and customer communities, domestically and around the world to trade, innovate and grow through exhibitions, digital content & services, and conferences & seminars. Every year, we host over 25 large scale exhibitions, 40 conferences, along with industry awards and trainings across the country; thereby enabling trade across multiple industry verticals. In India, Informa Markets has offices in Mumbai and New Delhi. For further details, please visit – https://www. informamarkets.com/en/regions/asia/ India.n

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20

September 2022 | Food And Beverage Matrix

QUAKER BRINGS IN THE FIBRE RICH OATS COMPRISING FOUR GRAINS AND ONE SEED

Q

uaker, PepsiCo owned international brand and one of India’s leading brands in oats segment, has introduced the new and improved Quaker Oats Multigrain. The company has researched to harness the nutritious goodness of Oats, Wheat, Barley, Ragi and Flax Seeds titled as #PowerOf5 – four grains and one seed.

This new product has been developed based on the insight that consumers today have become increasingly health conscious.

To achieve an active lifestyle, consumers are diversifying their breakfast options by replacing everyday ingredients like Atta, Biscuit & Bread with nutritious alternatives that are tasty, wholesome, and easy-to-prepare.

Moreover, consumers are opting for a ‘mix’ of local and international grains for a familiar yet elevated taste experience.

In light of this, multigrain has emerged as a one of the growing segments across meal occasions.

Sonam Bikram Vij, associate director and category head – Quaker Portfolio, PepsiCo India, said, “As one of the pioneers in the breakfast category, we are committed to inspire consumers with nutritious choices to suit their preferences.

Our research has revealed that nutritionconsciousness has increased amongst the consumers in India, and they are constantly looking out for nutritious multigrain options for breakfast.

Recognising this consumer preference for a wholesome start to the day, we’re delighted to bring fibre-rich, easy-to-cook and flavourful, Quaker Oats Multigrain.

The elevated version of Quaker Oats Multigrain enhances the breakfast experience for adults and young ones by giving them the benefits of five ingredients – Oats, Wheat, Barley, Ragi and Flax Seeds – without having to compromise on taste and enables them to do more of what they love.”

Catering to the growing demand of multigrain options, Quaker Oats Multigrain has #PowerOf5 – oats, wheat, ragi, barley and flax seeds. Quaker Oats Multigrain have high fibre content that aids in gut health. It also has well known ingredients like wheat known Quaker Oats as a source of energy; barley – a source of fibre, ragi – a source Multigrain is of calcium and flaxseeds – a source of protein. Together they help available in 300g for consumers feel energetic.

Rs 89 and 600g for Rs The company said that Quaker Oats Multigrain has the goodness 175 on leading retail e-commerce of oats and perfectly blends with the local Indian taste of ragi and and wheat. Additionally, it has premium appeal of barley and flax platforms across key seeds, uplifts the breakfast experience and makes it wholesome. markets in Indian

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September 2022 | Food And Beverage Matrix

THE TORCHBEARERS OF INDIAN FOOD & BEVERAGE INDUSTRY CONGREGATED AT ANNAPOORNA ANUFOOD INDIA / ANUTEC INTERNATIONAL FOODTEC INDIA [The torchbearers of Indian Food & Beverage industry congregated at Annapoorna ANUFOOD India / ANUTEC International FoodTec India “Partners Forum” to define the roadmap for India’s largest gathering of Food & Beverage Industry this September]

K

oelnmesse India YA Trade Fairs organised a Partners Forum in appreciation of the persistent support receivedfrom the leading Food & Bevergae Associations to define a roadmap for the upcoming 15th edition of Annapoorna - ANUFOOD India and 16th edition of ANUTEC International FoodTec India, all set to be the largest gathering of food & beverage industry in India for the year 2022.

Milind Dixit, Managing Director, Koelnmesse India YA Trade Fairs set the tone for evening by sharing the trade show’s spectacular progress so far, providing a glimpse of concurrent events that promises to enhance the overall experience of all the stakeholders.

The forum was well attended by the President, Commitee Members from leading Industry associations -Federation of Indian Chambers of Commerce & Industry (FICCI), All India Food Processors Association (AIFPA), Association of Food Scientist & Technologist of India (AFSTI - Mumbai), Chamber for Advancement of Small and Medium

Businesses (CASMB), Indian Flexible Packaging & Folding Carton Manufacturers Association (IFCA), Hospitality Purchasing Managers Forum (HPMF), Western India Culinary Association (WICA) and Retailers Association of India (RAI) who play a pivotal role in shaping the future of the industry.

The star studded industry thought leaders forum was filled with great conversations and exchange of brilliant ideas to address the current prevailing issues related of the food & beverage industry in India. The forum not only discussed the industry challenges but creative ways to address those issues, agreeing for multi-level collaboration from all the stakeholders. At Anutec, few of these solutions - food wastage, nutritional value of food, policy makers’ involvement - will be presented through a series of seminars, workshops to a broader audience, thus making the conversations more engaging and wider in scope.

Dr. Subodh Jindal, President, AIFPA expressed his thoughts about the importance of ANUFOOD and Anutec to the food industry. Dr. Jindal also shared the theme of AIFPA

Koelnmesse India YA Trade Fairs organised a one of its kind “Partners Forum”on 29th July 2022 at Hotel Sahara Star for the upcoming 15th edition of Annapoorna - ANUFOOD India and 16th edition of ANUTEC - International FoodTec India scheduled from 14-16 September 2022 at Bombay Exhibition Centre, Mumbai National Seminar on, “Sustainability of Food Industry – Challenges &Opportunities” scheduled on 15th September 2022 at ANUTEC India.

He further encouraged Koelnmesse India to organise similar events in other regions of the country.

making it interactive. HPMF will be hosting Buyers Delegation from Maharashtra, and International delegation from Nepal, Bhutan.

Furthermore, the association will host a session on “Market Penetration Strategy”.

Dr. Prabodh Halde, President, AIFPA (Mumbai Chapter) emphasized on increasing the participation of the younger generation to such events.

According to him, such large gatherings are fertile grounds to attract and nurture young talent. This can be achieved through multiple initiatives such as collaborating with colleges, specially curated networking sessions between industry leaders and youngsters, and many more.

SubhapradaNishtala, President – AFSTI(Mumbai), stressed on greater collaboration of industry and academia, and exhibiting presence from the government and export promotion councils. AFSTI Mumbai Chapter will be organizing a seminar on “The New Food Economy” which will throw light on emerging technologies such as AI, emerging regulations that are expected to have a profound effect on the food manufacturing sector. Chinamayee Deulgaonkar, Managing Director, FoodChain ID India insisted on participation from rural India.

Nitin Nagrale, Founder and General Secretary - HPMF put forward his thoughts on enhancing the brand value of the event by

Nilesh Lele, President, CASMB spoke about strengthening government tie-ups, and organising a session with the Quality Council of India to highlight the quality aspects of food products. He believes trade shows are a good platform to spread awareness about the schemes extended by MSME to support the SMEs in doing business globally. He further congratulated ANUTEC for getting approval from MSME ministrysupporting SMEs to participate in the event.

Continued on page 23

Food And Beverage Matrix | September 2022 Continued from page 22

Umesh Kamble, General Secretary, CASMB stressed on the start-up funding activities – Fund Quest being organised by them.

Chandrasekhar Rajagopalan, President, IFCA happily shared the association’s plan to host “IFCA Star Awards‘‘ concurrent to the show, thus strengthening the relationship between the two entities. The gala ceremony is scheduled on 15 September 2022. Further, he insisted on involving the industry thought leaders from the FMCG industry as speakers

Chef Sudhir Pai, Treasurer, WICA appreciated the forum and stated the importance of showcasing local as well as global trends in the market. WICA will be conducting a Masterclass on Plant Based Cuisines, European Cuisines, Asian Cuisines.

Besides, WICA will be inviting the chefs to explore the wide range of food products and technology being displayed at the event.

Dr. Hitesh Bhatt, Director - Marketing & Communications, RAI is involved in curating an interactive panel discussion aimed at the purchase managers from retail food and beverage industry. Dr. Bhatt stressed

23 upon spreading awareness about the food wastage and food safety.

Balvinder Singh Sawhney, Assistant Secretary General, FICCI briefed on active participation of state pavilions from Orissa, Karnataka, Kerala and Goa. He expressed his gratitude to the forum and apprised the delegates on government initiatives for MSME and women empowerment.

The enthusiasm of the dignitaries, quality of deliberation is a solid testament to the significance of both Annapoorna ANUFOOD India & ANUTEC International FoodTec India in the overall industry landscape. Koelnmesse - industry trade fairs for the food technology sector: Koelnmesse is an International leader in organising trade fairs in the field of food and beverage processing. Anuga FoodTec and ProSweets Cologne are established, world-leading trade fairs, hosted in Cologne/Germany. In addition to the events at its Cologne headquarters, Koelnmesse also stages further

food technology trade fairs with different sector specific areas of focus and content in key markets across the world, including India, Italy and Colombia. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable International business. Koelnmesse is also ideally positioned in the field of food and beverages with its leading International trade fairs Anuga and ISM and its global network of satellite events. n

piSOFTGRIP®

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Automating the packaging of delicate items like delicious pralines, cream filled cornets or hollow chocolate eggs becomes child’s play. Made in detectable silicone approved for direct contact with food, the vacuum gripper can be used to automate the handling all sorts of fresh, unpackaged and delicate food items, without the risk of crushing.

• • •

Cost effective and robust vacuum driven solution for sensitive and delicate objects Made of food complian, detectable material Easy to use, control and clean For further information contact us at info-india@piab.com or visit http://go.piab.com/softgrippers

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A

September 2022 | Food And Beverage Matrix

SUBSTANTIAL RISE IN POTATO PRODUCTION IN ASSAM: AGRICULTURE MINISTER

ssam Agriculture Minister Atul Bora said production of potatoes has increased from seven metric tonnes per hectare to 17 metric tonnes per hectare. Bora said that the state must be self-reliant in the agriculture and veterinary sectors and not be dependent on the other states of the country.

He said this at The Potato Conclave, organized by the Department of Horticulture & Food Processing, Assam in collaboration with the Assam Agribusiness and Rural Transformation Project (APART) and the International Potato Center (CIP) specifically for the development of the potato value chain in the state of Assam.

According to the minister, the use of scientific technologies by the International Potato Centre under the initiatives of APART, the aim of the Agriculture Department is to make Assam self-sufficient in production of certified seed potato production.

Bora also added that the world is undergoing the effects of climate change and Assam has also been seeing a drastic change in climate. It will be a challenge for agricultural

scientists to overcome such obstacles and assist farmers in increasing their income in a sustainable manner by utilising cutting-edge technologies.

The new generation of the state are interested in the agri-horticultural sectors for their self-employment and are coming forward to further explore this sector, especially in horticulture.n

MX suction cup family

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The MX-suction cups are outstanding for picking various objects of different materials. Designed primarily for logistics, warehousing, e-commerce and re-cycling applications – this is a truly multi-purpose suction cup with extreme gripping capabilities on many different surfaces, materials and geometries, handling anything from vegetables packaged in thin biodegradable foil to rice packs made of permeable paper or carton packaging of pralines to odd shapes like unpacked apples or bananas.

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With a TAWI solution, you not only guarantee maximum cleanliness, but maximum efficiency as well, assuring not only that your bottom line doesn’t suffer, but that it prospers.

Contact us to find a solution for your lifting needs.

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September 2022 | Food And Beverage Matrix

FOODLINK BAGS TWO NOTABLE AWARDS AT WOW AWARDS ASIA 2022

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oodlink F&B Holdings India Pvt. Ltd, one of India’s largest luxury F&B service companies has been honoured with two prestigious awards at the 13th edition of ‘WOW Awards Asia 2022’ held in Mumbai. The company was recognised for Concept, Design, and Presentation for a social event and for providing an incredible F&B experience through its luxury catering division, Foodlink Luxury Catering. Also, the company was honoured for its significant contribution during the COVID-19 pandemic in the F&B industry as ‘Best CSR Initiative in Covid Time’.

The award was received by Mr. Siddharth Mehta, Business Head, Foodlink Luxury Catering (Mumbai), Priyanka Bhambhani – Marketing Head and Drishti Hingorani – Brand Manager of Foodlink F&B Holdings India Pvt. Ltd. The ‘WOW Awards Asia 2022’ is the region’s largest business & recognition platform for the Experiential Marketing, MICE, LIVE Entertainment & Wedding Industry.

The award was conferred upon Foodlink F&B Holdings India Pvt. Ltd. after following stringent protocols and a screening process.

The KPMG (Registered) – Process Advisors and Evaluators of WOW Awards Asia in India, Jury members included dignitaries with absolute expertise and experience to judge particular categories of awards such as Experiential Marketing, Experiential Celebrations, Experiential Management, Experiential Venues

NUTRITIONAL GROWTH SOLUTIONS HEALTHY HEIGHTS ENTER SOUTH KOREA

and Live Quotient.

On receiving the award, Mr. Sanjay Vazirani, CEO, Foodlink F&B Holdings India Pvt. Ltd. said, “Through the journey of building Foodlink from a 13-member team to an 800-plus member team, I always aimed to make it an organisation that actively participates in making this world a better place for everyone. We run a lot of activities for the social welfare of our team and society at large. I am proud of our ‘The Khichdi Project’ initiative which was launched in Mumbai to help the masses during the challenging times of the COVID-19 pandemic.

I thank Wow for recognizing our efforts. I wish all the best to Deepak Chaudhary (Founder & Director of Event FAQ’s) and his team for putting together such a phenomenal WoW Awards 2022 event.”

“We are delighted to receive the Wow award because everything we do is to WoW the world with our world-class culinary experiences.

Such industry recognitions boost the morale of the team and spread the cheer of motivation to continuously deliver the best.”, Mr. Vazirani, added further.

The WOW Awards Asia 2022 is an initiative of EVENTFAQS Media, a multi-channel platform focused on the events, entertainment and experiential industry. This year, the award ceremony was attended by over 5,000 strong delegations from more than 25 countries.n

N

utritional Growth Solutions, Ltd., global provider of clinically studied pediatric nutritional solutions, announces the launch of its Healthy Heights products in South Korea through cross-border ecommerce following a supply agreement with South Korea’s largest online retailer, Coupang Co. Ltd.

The NGS product line includes its flagship Healthy Heights Grow Daily 3+. With a base of whey protein and select minerals, this scientifically formulated and clinically tested nutritional shake is designed to help kids reach their maximum height.

Grow Daily has been specifically tailored to support the unique growth and developmental needs of very young children ages 3 to 9.

The non-exclusive agreement will see NGS’ versatile portfolio of Healthy Heights products stocked through the popular online retailer, including the recently launched KidzProtein and KidzProtein Vegan lines all designed to address the complex spectrum of children's nutritional needs. Coupang currently engages 18 million active customers and collected an annual revenue exceeding $18 billion in 2021.

“Our Healthy Heights range was scientifically formulated by pediatricians at the renowned Schneider Children’s medical center in Israel as a means to support children’s diets and grant them the best possible opportunity to grow to their maximal height. This is something I believe will resonate with parents in South Korea due to the flourishing demand for nutritional children’s products in this region,” concluded Fendell.n

Liron Fendell, CEO and managing director of NGS, said, “South Korea has long been identified as a target market for Healthy Heights due to the country’s increasing demand for nutritional products for children, its large population, and growing trend in online food sales. This launch marks a major milestone in our expansion into the APAC region, and I am excited that Coupang signed on as our first trusted supplier in South Korea.”

Food And Beverage Matrix | September 2022

ELECTRIFY YOUR SOUL WITH AN ALL-NEW MENU AT DASHANZI

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ashanzi, the progressive m o d e r n A s i a n cuisine restaurant with breathtaking sea views and one of the finest gin bars in the country at JW Marriott Mumbai Juhu unveils 'The Volt' an electrifying new menu by chef Rohit Chadha featuring bold flavours that elevate an Asian cuisine experience to new heights of taste and sensory experiences.

plating, these include Flourless Chocolate Cake, Lavender Baked Alaska, Wasabi Brulé, Japanese Milk Cake. A bespoke bar experience awaits guests with exquisite concoctions such as Eastside, Ginza Spritz, Hibiscus Glory, Macha Gin, Samurai Bond. n

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CELEBRATE THE JOYOUS FESTIVAL OF GANESH CHATURTHI WITH NOTO

anesh Chaturthi is all about sweet celebrations. Go for the ultimate traditional mithai indulgence with low calories from one of the most popular brands - NOTO.

the closest you can get to the authentic taste and flavour.

All products are made with fresh, natural ingredients that are free from artificial preservatives and are low in calories.

The sweets are available in a wide range, from These mouth watering traditional delicacies motichoor ladoo, mohanthal, creamy pedas to are made from the best ingredients and are rasgullas and more.n

Experience the unexpected, on a gastronomical journey inspired by the culture and cuisines of the Far East. Signature dishes come to life with a well-balanced menu of classics and modern Asian dishes that capture the nuances, freshness and complexity of flavours of the Orient curated by Chadha and his team of maestros.

Indulge in a handcrafted menu with house made sauces, aromatic spices, unique fresh ingredients, traditional home style recipes and a mélange of modern contemporary Asian fare that presents an enticing burst of flavours.

The masterfully curated and technique forward menu features signatures such as Char Sui Pork Bao, Chiu Chow Kothe, Hon Shimeji Shiitake Dumpling, Hung Shao Pork, Lobster Garlic Chive, Lotus Leaf Wrapped Rice with Oyster, Seabass Xo Suimai, Singapore Chili Crab, Steamed Pork Chili Wonton, Unagi Nigiri amongst others.

Round off the meal with some innovative desserts with a modern style

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, Mob: +91 98240 09471

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September 2022 | Food And Beverage Matrix

THOUGHT FOR FOOD

F

ounded in 1996, driven by highly experienced professionals, Fresh-OVeg Pvt Ltd has immaculate offerings in food processing with advisory and consultation throughout the entire food and agro value chain, agricultural projects and re-engineering.

Our consultation in farm management involves the tri-pronged divisions of Agri Engineering, Agronomy and Operational Infrastructure of Farms. Procurement Management Services have been instrumental in impacting the ROIs of leading food and beverage brands, start ups and manufacturing units in India.

FOV’s expertise in consulting for strategic, financial and setup of food processing plants, backed by Building Information Management (BIM).It also helps in providing support for process management and training of manpower.

Today, FOV has made further in-

roads in the food processing industry, merging the finest technology thereby synthesising agriculture with architecture by covering every aspect and area of building design, process engineering, utility engineering ( like, heating system solutions, solid waste solutions, refrigeration, pneumatics, ETP, water solutions, HVAC, fire,), energy conservation, process audit, brown field projects FOV also assists in evaluating food technology, setup of New Product Development centres (NPDs), LAB setups and hand hold for process augmentation, standardisation and equipment evaluation.

We are the 1st company in India to design cold storage for process grade potatoes in a scientific and engineered way that ensures year round availability in factories and units. We are a food tech company committed to provide quality food solutions and allied services.

We are an experienced and expertise led team that understands what it takes to make your F&B requirements a completely satisfactory and quality focused outcome. Our attention to detail and our passion for this industry drives us to provide our clients with high quality project consultancy that lasts for years into the future.

With more than two decades of experience in dealing with differing foods and global foods and beverages doing the in-roads into the way we consume food, Fresh O Veg has always understood the importance of catering to a multitude of food requirements through essentially tech driven solutions. Each solution is a wonderful culmination of Quality and Technology - an essential benchmark for food solutions in India no matter how variegated or evolved they are. .

FOOD FOR THOUGHT Going further into our Food for Thought, our Thought for Food framework focuses on the key areas that ensure a complete ensemble of the food and beverage requirements of Indian industry. For that our services are pronged into four major domains -

Consultancy in Food Processing •

Strategic and Financial Planning

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Product Development Standardisation

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Plant Setup

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Product Process Management

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Team Structure and Training

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Providing consulting expertise and expansion incorporation to the brownfield projects

and

Food And Beverage Matrix | September 2022

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Agri and Farm Consultancy • •

Agri Consultancy Farm Consultancy

Perishable Agro Procurement •

Identifying Geographies for Procurement

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Models of Procurement / Contract Farming

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Varietal Selection and Package of Practice

Re- Engineering and Building Information Modelling / BIM 360 •

Integrated Building and Manufacturing process and management setup

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Re-designing through re-engineering of brown field projects for up gradation / expansion

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Scan to BIM

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Scan to CAD

OUR FOOD SPECIALITY AREAS COVER: • • • • • • • • • • •

Traditional Indian Snacks International Snacks Ready to Eat Products Ready to Cook Products Indian Sweets Candies and Confectioneries Frozen Foods Dehydrated Foods Vacuum Freeze Packaged Foods Pulps and Purees Select Bakery Products

OUR CLIENTS: 1.

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Aakash Namkeen Pvt. Ltd. APEDA (Agricultural and Processed Food Products Export Development Authority) Ariba Foods Pvt. Ltd. Atop Food Products Pvt. Ltd. BARC (Bhabha Atomic Research Center) Bhrigu Foods LLP (Jabson Foods) Bikanervala Foods Pvt. Ltd. Chhatrakaran Cold Storage Pvt. Ltd. Frito-Lay India Haldiram Bhujiyawala Ltd. Hindustan Agro Cooperative Ltd. ITC Limited Kartikey WareHousing Kishlay Foods Pvt. Ltd. Mahakali Mega Food McCain Foods India Pvt. Ltd. Panjwani Foods Pvt. Ltd. Pragati Snacks Pvt. Ltd. Priniti Foods Pvt. ltd.

SKM Food Park Ltd. Jain Mishtan Bhandar (JMB), Indore IWP, Bareilly Shayam Snacks, Hisar Shree Krishna, Snagrur ………and more n

Contact Us: Fresh-O-Veg Pvt. Ltd. 11 Ravi Nagar, Khajrana Road, Indore, Madhya Pradesh, India. 452018 Telefax: +91 731 4006060 Connect with Us: Email: rudra.pratap@freshoveg.com / vineeta.singh@ freshoveg.com Website: https://freshoveg.com/ Linkedin: https://www.linkedin.com/ company/31045540/ Facebook: https://www.facebook.com/freshovegindia/ Twitter: https://twitter.com/FreshOVeg

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September 2022 | Food And Beverage Matrix

ATTENTION CHEFS /BAKERS /HOME BAKERS / HOBBYISTS BAKERS YOUR BAKING SOLUTION PARTNER NOOR Can’t find the ideal icing nozzles or cake moulds?

Do you get frustrated searching for baking supplies & accessories?

N

OOR' is a reputed brand for Wholesale & retail cake and food decorating equipment.

Noor is a family-run bakery supply store based at Sandhurst Road, Mumbai, They cater to the bakery industry in India & abroad.

They have a varied selection of bakeware, moulds, paper goods for the commercial bakers, chefs, home bakers & hobby bakers.

With over 50 years' experience in industrial units they have moved to retailing units too. They offer the very best prices for traders & retail section. Noor is the authorized dealer for Food Grade Mild Steel (aluminum coated steel ideal for baking). This ensures than the baking equipments are durable & will not rust easily. Their newly renovated showroom is bursting with cake decorating tools, baking equipment & more. They are wellequipped with just about everything you can imagine for making, baking & decorating purposes.

Items to look out for Icing Nozzles – They are the pioneers in the production of Icing nozzles .They have mastered and crafted nearly 75 different patterns and designs of Icing and Meringue nozzles (tips) to decorate your cakes, pastries and food. Each nozzle is manufactured with utmost precision and personal touch that even the most intricate designs can be crafted easily and smoothly. The distinct patterns of nozzles take care of individual needs of professionals & hobbyists.

Icing Bags - Their premium bags for cake and food decoration are made of finest polyester coated fabric which is not only light weight, soft and flexible, but is extra strong, durable and washable too preferably.

They also make icing bags in cotton coated and polyester coated fabrics besides dealing in disposable bags.

Baking Pans & Trays --When you purchase quality baking pans they increase the quality of your breads,

cakes, cookies, and pastries, save you money in the long term, provide years of use Your cake moulds are the foundation for your cakes.

Noor has pans made of good grade aluminum& also Cake moulds made with Food grade mild steel .This means these pans would not rust for over many years.They have a wide range of cookie sheets, round and square cake pans, loaf pans, pie pans and spring form pans. To help prevent your creations from sticking to their baking pans, they also have a selection of silicone baking mats.

structural sheets, cake ornaments , cake pillars & more.

Palette knives & spatulas are a cake decorator's best friend. Noor has a range of spatulas from regular to premium range.

They pride themselves on offering a first class service to all their customers. They are constantly striving to manufacture new &innovative products.

They encourage & support customer feedback & suggestions.

Airbrush- Airbrushing opens up one's mind to a new world of shades and colors in pastry decorations. Noor has just that for you.- a Color Spray Gun with Portable Compressor.

Cutters, Tools & AccessoriesHigh quality cutters, moulds, and other tools which really give your baked products a professional finish.

Doughnut cutters, croissant ,puff, shrews bury.A wide range of rolling pins ,measuring spoons, whisks cake divider & slicer, vegetable & fruit carving set, baking gloves, chocolate wrappers,

Sugarcraft Equipment / Tools Fondant smoothners, rolling pins, flower cutters, textured rolling pins Flower cutters, modeling tools& more are also available. Noor also strives to update this section based on the demand from clients.

Being constantly aware of the latest trends in the bakery industry they look forward to supplying you with the best & latest quality equipment& tools.

Their professional team is always there to assist you design any nozzle (tip),baking pans .bakery tools you require besides their regular designs.

They welcome trade enquiries from abroad categorically from manufacturers of reputed brands who wish to out source their requirements.n

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September 2022 | Food And Beverage Matrix

BRITANNIA CONSOLIDATED SALES FOR Q1 GREW 9% WHILE OPERATING PROFITS DECLINED

B

ritannia Industries, India’s leading food company, reported consolidated sales of Rs 3,654 crore with a growth of 9% and consolidated operating profit of Rs 450 crore for the quarter.

Commenting on the performance, Varun Berry, managing director, Britannia Industries, said, “We have been delivering consistent topline growths in this challenging economic environment, reflecting our team’s execution strength & Go-To-Market strategy and evident in our consistent market share gain over the last 36 quarters. We continue to expand our market leadership through reach and diligent market practices. Our rural footprint witnessed further additions and we now reach 27,000 Rural Preferred Dealers, which also reflects in rural market share gain being better than urban.”

“We launched some new to market innovations viz. Biscafe, Bourbon Vanilla Cheesecake, Nutrichoice Seeds & Herbs during the quarter.

We also launched Croissant nationally after witnessing significant traction in test markets & have strengthened our wafer portfolio with introduction of cheese wafers. We did focussed media

advertisements, launch campaigns & celebrity advertisements for a few of our brands viz., Good Day, Biscafe, 50-50 & Bourbon amongst others, to solidify our brand positioning,” he added.

“On cost & profitability front, global factors continued to impact the economy, which led to further surge in inflation during the quarter.

Certain commodities, relevant to bakery business, such as wheat & industrial fuel witnessed steep sequential inflation during the quarter ranging between 15 and 20%. While we actioned necessary price increases to cover this, the full impact of price correction should reflect in the ensuing quarter.

Further, drop in prices of some of the commodities like palm oil & crude alongwith our intensified cost efficiency programme should help sustain & improve profitability in the coming quarters,” said the Britannia chief.

The company said that it stays committed to its ESG framework of people, growth, governance and resources. It has achieved 100% plastic waste neutrality and will continue to focus on its ESG initiatives to build a sustainable profitable business.n

NUTRITION BRAND FAST&UP COLLABORATES WITH CELEBRITY CHEF SANJEEV KAPOOR

I

ndia's most preferred active nutrition brand, Fast&Up collaborates with celebrity chef Sanjeev Kapoor, to foray into a new segment by launching a line of healthy readyto-eat food products under the umbrella of the brand.

According to Research & Markets, the Indian ready-to-eat (RTE) market stood at $261 million in 2017 and is projected to grow at a CAGR of around 16 per cent during 2018-2023 to touch $647 million by 2023. The busy lifestyles of the millennial workforce, a spike in gross family income, and the concept of nuclear families gaining ground have contributed to the Indian ready-to-eat (RTE) food segment rising significantly in recent years. The Covid-19 pandemic and the ensuing worklife changes have also provided a boost to this segment.

Sanjeev Kapoor on his association with Fast&Up, expressed, "I believe that nutrition and taste go hand-in-hand, but nowadays, a lot of the food ingredients are adulterated. So, it is even more critical for people to find ways to improve their nutrition on a dayto-day basis. Seeing the incredible growth and acceptance Fast&Up has received in such a short span well advocates that they have an honest and long-term vision for bringing daily health and nutrition to families. I am happy to associate with them to further grow their strength by developing this

brand-new range of healthy food products. I am extremely excited to embark on this partnership."

As a part of this extensive foray into health food, the new product line will provide clean nutritionbased ready-to-eat products.

Offering what they are trusted for, the taste is approved by Kapoor and the nutrition is assured by Fast&Up. The products are expected to be launched very soon and have been carefully curated under the expert guidance of Kapoor to ensure the quality and taste of the range which is beyond the current benchmarks of the fastemerging healthy food industry in India.

Speaking about the association with Kapoor and the new product line, Varun Khanna, co-founder, Fast&Up, said, “We are happy to collaborate with chef Sanjeev Kapoor who can easily be called the country’s benchmark when it comes to good quality food and great taste. We have worked closely with him to develop great in taste products with clean ingredients, keeping up with the highest standards of quality nutrition to develop this new line as we are looking forward to launching this very soon. We find him to be the most organic partner to have onboard as we foray into the world of healthy food products. With this association, we are happy to bring an array of food products in an easy-to-consume format, fueled by clean nutrition.”n

Food And Beverage Matrix | September 2022

35

ALPENLIEBE PARTNERS WITH UNIVERSAL STUDIOS TO INTRODUCE LIMITED EDITION CREAM BANANA LOLLIPOP

P

erfetti Van Melle India (PVMI) has announced its collaboration with Universal Studios for its flagship candy and lollipop brand Alpenliebe. Celebrating the success of recent megahit Minions: The Rise of Gru Box Office, PVMI is all set to delight Minion fans with limited-edition Alpenliebe Cream Banana Lollipop.

drives home the distinctive banana flavour that the product offers. To enhance product resonance amongst brand’s younger audience, the brand has introduced exciting Minion inspired Augmented reality (AR) filter. Consumers can scan the QR code printed on the new packs and engage with

inspired AR filter. The brand has also partnered with popular names in mom & kid influencer space to build awareness about the new pack.n

our range

Leading manufacturer of high-quality standardized botanical extracts, powders, essential oils, oleoresins for the nutrition, personal care, food- beverage and overall health industry.

As part of this association, the brand has rolled out a special limited-edition variant with Minion themed packaging. The new packaging will also be visible in brands’ existing lollipop flavours – Strawberry and Caramel. In order to delight the Minion lovers across the country, the brand has introduced the new variant in banana flavour since banana is a big source of joy for Minions.

Natural Ingredients | Toxins Free | Allergen Free GMO-Free | Environment Friendly | Complies for Heavy Metal, Pesticide & Residual solvent

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Launched in 1995, the brand has become a household name and is loved by kids and adults alike. Known for its rich indulgent taste, the brand endeavours to nurture bonds and bring hearts closer through everyday gestures. With the new limited-edition flavour, brand aims to provide a playful and differentiated experience to its customers.

The launch of the product is being supported by a digital campaign that captures the essence of the brand’s ‘Bringing hearts closer’ philosophy and

family and friends with the Minion-

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+91 762 509 7610 +91 636 678 9210

36

September 2022 | Food And Beverage Matrix

JIO OWNS HAPTIK TO FACILITATE RAILWAY PASSENGERS WITH FOOD ORDERING AND DELIVERY ON TRAIN JOURNEYS

J

io Platforms is owned by Haptik and has tied up with Zoop India to simplify and provide easy food ordering and delivery on train journeys for railway passengers. Train travellers can now place food delivery orders on WhatsApp and get food delivered to their seats.

Launched last month, the service is active in 250 cities across various intercity train routes in the country.

Haptik helps brands acquire, convert, and engage users with AI-driven, personalized, conversational experiences across 20 channels and 100+ languages. Zoop India offers food ordering on train services and is approved by the Indian Railways Catering and Tourism Corporation (IRCTC) as a national food aggregator under the e-catering project.

Powered by Haptik’s conversational commerce capabilities, the WhatsAppbased self-service food delivery platform allows passengers to place food orders and get their deliveries straight to their seats with real-time order tracking, feedback, and support. Travelers can simply use their PNR numbers to order food at selected restaurants at planned train stops.

Aakrit Vaish, cofounder and chief executive of Haptik, said, “WhatsApp is the favourite mode of communication now. So we thought, instead of having to download yet another app, if passengers could ping a number on WhatsApp and place an order, it would make things faster.

Puneet Sharma, founder, Zoopindia.com , said, “The problem of lack of access to quality food in trains is something we

wanted to resolve. The WhatsApp chatbot solution, powered by Haptik, is one of the most sophisticated. It is an ideal self-service solution for all railway passengers. We’re excited to see how people respond to this innovation.

According to Vaish, since its launch on WhatsApp, the service has processed over 20,000 orders. “Right now, travellers need to place the order a day in advance, but we are working on real-time ordering as well,” he said. (Real-time ordering may still entail having to order an hour or so in advance, depending on the route, destination, and order.)

The feature allows digital payments across services like UPI, net banking, etc. Since WhatsApp Payments is not yet enabled for businesses, the payment interface is outside the WhatsApp ecosystem.

The WhatsApp solutions unit for Haptik drives 40% of the firm’s total revenues currently, and Vaish expects it to sustain the momentum in the future given the fast adoption of WhatsApp as a communication platform by users and businesses. The firm is expanding its use cases with WhatsApp as an interface.

It is currently working with retailers and hospitals to enable end-to-end buying and consultation/appointment setting respectively. Haptik recently expanded to four countries in Southeast Asia— Singapore, Indonesia, Malaysia, and the Philippines—where it is seeing similar traction for WhatsApp-led AI and conversational commerce solutions.

“The Middle East and Africa also show similar trends when it comes to WhatsApp solutions,” Vaish added.n

Food And Beverage Matrix | September 2022

INDIA WILL PROBABLY LIMIT SOME RICE EXPORTS AT RISK TO GLOBAL SUPPLY

I

ndia accounts for 40% of global rice trade, and restricting exports will deal a further blow to countries grappling with a cost-of-living crisis and worsening hunger.

It will have implications for the billions of people that depend on the staple, with about 90% of the world’s rice grown and consumed in Asia.

Unlike wheat and corn prices, which surged after Russia’s invasion of Ukraine, rice has been subdued due to ample stockpiles, warding off a bigger food crisis. Back in 2008, prices soared above $1,000 a ton, more than double the level now, as India and Vietnam banned exports, causing panic over supplies.

Broken rice is mainly used for animal feed or to produce ethanol in India. Prices have jumped this year on increased export demand. Top buyers include China, which uses it mostly for livestock feed, and some African countries, which import the grain for food.

Shares of Indian rice producers and exporters tumbled on expectations of the curbs. KRBL Ltd, one of the biggest shippers, sank as much as 8.8%. LT Foods Ltd declined about 7.5%, while Chaman Lal Setia Exports Ltd fell 3%.

India has already restricted wheat and sugar exports, sending shock waves through global markets as it signalled an escalation in food protectionism that’s seen countries choke off flows of locally-grown

supplies to the world. That helped to send world prices for kitchen staples to fresh records, although they have declined recently as the outlook for global crops improved.

The potential curbs on rice come as planting has shrunk 8% this season due to a lack of rainfall in some areas. Monsoon showers have been about 40% less than average in the major growing states of Uttar Pradesh and Bihar. Overall, the country has received 9% above normal precipitation during the period.n

37

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INSTANT MIX RANGE

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40

September 2022 | Food And Beverage Matrix

FOOD PROCESSING SECTOR CAN BOOST FARMERS’ INCOME, CREATE THOUSANDS OF JOBS: CII REPORT

A

ccording to a survey conducted by the Confederation of Indian Industry (CII) on 5th August, the food processing industry has the potential to enhance farmers’ income while also creating thousands of employments. The food processing sector is predicted to reach USD 530 billion in the next five years, according to the report ‘Unlocking Value in India’s Food Processing Sector,’ which was launched during the 14th edition of FoodPro 2022 here.

McKinsey & Company, which functioned as the event’s knowledge partner, performed the report.

“The odds of this expansion reaching USD 600-650 billion are theoretically high if there is a

continued focus on minimising food waste, improving food processing, and expanding exports,” it stated.

According to the research, India has emerged as a worldwide agricultural powerhouse, producing the second most grains, pulses, fruits and vegetables, sugar, and milk.

“Agriculture not only provides 19% of the country’s GDP (gross domestic product), but it also sustains nearly half of the population’s livelihoods.”

“The per capita agricultural GDP expanded at a CAGR (compounded annual growth rate) of 6% to Rs 15,056 per year between 2000-01 and 2020-21, while the industry grew at a CAGR of 11% to USD 320 billion between FY 2015-2020,” according to the research.

EVO LAUNCHES ‘THE WORLD’S FIRST BOILED EGG, MADE ENTIRELY FROM PLANTS.’

food

the globe, but it could also greatly

only

raise farmer income and generate

help India deliver better, more

thousands of employments,” the

convenient food alternatives to

report stated n

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emphasis might

on not

E

vo - an alternate protein start-up based in India & USA has launched the world's first 'Plant-based Boiled Egg’- which can be grilled, fried or pickled just like a chicken egg. Evo’s mission is to disrupt the chicken egg by creating a truly better egg, made from plants, which functions and tastes like an egg without any of the downsides i.e., efficient resource use, cruelty, cholesterol & antibiotic abuse.

Founders Shraddha Bhansali and Kartik Dixit started Evo in October 2019 to create next-gen plant-based substitutes for animal products by leveraging the magic of indigenous Indian crops and cutting-edge technology. Their vision is to empower people to make better & conscious decisions without having to make any compromise.

The eggs are packed with 100 per cent plant-based proteins which are easy to digest. The main ingredients in the eggs are pea protein, rice protein and seaweed extract.

Not only do Evo eggs look, feel, and taste like boiled chicken egg whites, but they also have a similar nutritional profile. The boiled eggs have 8 Gms of protein per 100 Gms, with one portion having 0 mg of cholesterol. It is highly versatile and can be consumed directly, grated to add to your favourite dishes, marinated in seasoning, sauteed, deep fried, used as a patty for your delicious dishes or cooked like a regular egg with exactly the same texture and taste!

Shraddha Bhansali, co-founder of EVO, said, "How do we eliminate animals from the food chain? By creating affordable & accessible alternative protein sources that provide all the benefits of their animal counterpart without any compromise.

Our Evo Boiled Eggs are just that- delicious & nutritious eggs without any of the nasties (cholesterol, antibiotics, cruelty, inefficient land use) at the price of organic eggs. A win for the customer, for the chicken and for the environment. “n

Food And Beverage Matrix | September 2022

I

41

SIGNATURE SNACKS CLICK WITH MEAT LOVERS: FRESHTOHOME’S FASTEST-GROWING SEGMENT

ndia’s first clean label range Signature Snacks, emerges as the fastest growing segment on the FreshToHome platform.

Earlier this year, FreshToHome, the world’s largest fully integrated online brand in fresh fish and meat e-commerce, enabled the launch of ‘Signature Snacks’ that are free from E-range additives and preservatives.

The D2C brand said that the readyto-cook category is one of the fastest growing segments across Delhi/ NCR and has witnessed double-digit growth month-on-month.

Speaking about the fast-paced growth in Delhi/NCR, Shan Kadavil, cofounder, FreshToHome, said, “Delhi/ NCR is known for its love for good food and we are delighted that the Signature Snacks range has won the hearts of meat lovers in Delhi. The

segment has witnessed accelerated growth and the trajectory stands at 50% growth month-on-month. This segment alone is contributing to more than 10% of the overall sales in Delhi/NCR. We are thrilled that the repeat orders are high and Tier II cities- Kanpur, Lucknow, Ambala, and Chandigarh- have shown overwhelming response and are among the top selling cities.”

Crunchy Chicken Nuggets and Chicken Chilli Garlic Fingers are the most ordered items in the Signature Snacks range.

As India’s first clean label range, Signature Snacks do not contain preservatives like nitrate, phosphate, and E-number additives that are most commonly found in frozen products.

Instead, preservatives are replaced with organic components, a rare first

for any brand, ensuring that the Signature Snacks are safe for the consumption of all.

Sharing insights on the success of the category, Kadavil said, “Awareness in consumers has been key to the success of the Signature Snacks. For decades, as consumers, we had to choose preservativeladen products due to the lack of alternatives or as a result of the hazards of consuming preservativeladen products being carefully hidden from customers. Hence, making an informed purchase about frozen products was not an easy task for the common consumer. I am happy that FreshToHome has been a key enabler in making a breakthrough in this segment, and customers of every age group can now relish ready-to-cook products being fully aware that they

are consuming the safest food.”

The range includes mass favourites like Crunchy Chicken Nuggets, Chicken

Chilli

Garlic

Fingers,

Chicken

Burger

Patty,

Crunchy

Chicken Popcorn, Cheese Corn Nuggets, and Veg Burger Patty.

Competitively priced, the range starts at Rs 125 per packet. More than 50+ types of SKUs are available in the ready-to-cook category and customers can place an order in the app or website.n

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42

September 2022 | Food And Beverage Matrix

NON-ALCOHOLIC BEVERAGE TO TOUCH RS 1.47 LAKH CRORE BY 2030 Joshna Joseph (The author is senior executive QA and Regulatory at Roha Dyechem Pvt. Ltd)

and the proliferation of products and brands.

B

everages can be defined as 'any fluid which is consumed by drinking'. Beverages are an integral part of human diet. The cycle starts with the infant formulas- highly complex drink, rich in many key nutrients. As humans age and their nutritional requirements change, new products are designed which suit the consumers.

It consists of diverse group of food products, usually liquids that include the most essential drink ‘water’ to wide range of commercially available fluids like fruit beverage, synthetic drinks, alcoholic beverage, milk, dairy beverages, tea, coffee, chocolate drinks.

Despite differences in their properties one common feature that exists in all beverages is their ability to act as thirst quencher. Beverages are rarely consumed for their food value but are vital for life. Although their prime role is to fulfill the human need but these are part of our culture.

However there are important pre-requisite for beverages:•

All are made from food ingredients

•

All are subject to pure food law

•

Consumed in enormous quantities – sometimes safer than potable supply

Beverages may be classified in various ways. The classification criteria may depend on various factors as mentioned below: •

Natural and Synthetic (Ingredients used in manufacture)

•

Carbonated and Non-carbonated (Degree of mechanical carbonation)

•

Alcoholic and Non-alcoholic (presence or absence of alcohol)

•

Hot and Cold (Temperature of serving)

•

Stimulating and Non-stimulating (Based on physiological effect).

Non-alcoholic beverages comprise all beverages that are alcohol-free and include a wide range of subsectors, such as carbonated soft drinks (CSDs), fruits and vegetable juices, tea/coffee/milk based beverages, sports drinks, energy drinks and bottled water. The sector has witnessed continuous double-digit growth in the post-liberalisation period with the entry of a number of foreign and domestic corporates in manufacturing,

The sector has significant forward and backward linkages and connects the entire agriculture value chain— from farmers to consumers. This report examines the contribution of the sector to India’s economy in terms of its contribution to the GDP (gross domestic product), manufacturing sector, employment, FDI (foreign direct investment) inflows, technology transfer, exports and development of the agriculture value chain.

It analyses the barriers faced by the sector and suggests policy measures to enhance the global competitiveness of Indian industry, generate employment, facilitate exports and inflows of FDI, develop India as an agro-processing hub and link it to the global production network.

The packaged fruit juice market in India can be divided into three subcategories-Juice Drinks (upto 24% Juice), 100% Juice and Nectars (25-99% Juice). Juice drinks is the highest-selling category, with about 75-80 cent share of the market.

Mango remains the most popular flavour in the juice drinks category, with more than 80% market share by volume, followed by Lemon (6%) and Orange (5%).

In terms of brands, mango based juice drinks Maaza, Slice, and Frooti dominate the off-trade juice market by volume. In the 100% juice and nectars categories, however, the spread is more evenly distributed, with orange having the single largest market share of about 38-40%, followed by mixed fruits (21%) and apple (16%) in terms of volume.

Some of the dominant brands in this segment include Real, Tropicana and Minute Maid. Raw Pressery is the leading company producing cold pressed juices in India.

India has the potential to become a non-alcoholic beverage hub and the country's non-alcoholic beverage market is expected to touch a market Continued on page 43

Food And Beverage Matrix | September 2022

43

Continued from page 42

size of Rs 1.47 lakh crore by 2030 The size of the market was estimated at Rs 671 billion (Rs 67,100 crore) in 2019, which is projected to reach around Rs 1,472.33 billion (Rs 1,47,233 crore) in 2030, in the realistic scenario.

Bottled water and carbonated soft drinks still account for the bulk of the non-alcoholic beverages sector, the market for juices, energy drinks, tea, milk and coffee-based beverages and organic drinks is expanding.

The non-alcoholic beverages industry is comprised of companies involved in the production and sales of drinking products not containing alcohol. The breadth of this segment spans from bottled water, to coffee and tea, to soft drinks, juices and other products.

Some of the biggest trends in the industry follow the general trend in consumer goods products of

an increased focus on health and wellness. In the non-alcoholic beverages sector this has expressed itself through functional beverages and fermented beverages. Both types of products aim to provide some benefits to the consumer beyond simple thirst quenching or flavour.

In the case of functional water, additional nutrients or naturally occurring chemicals are added to the water, while fermented products like kombucha market the naturally occurring health benefits of the product, often digestive health.

Carbonated drinks are known by various names world over like soda, sparkling, and also as ‘thanda’ in India. All the carbonated drinks come with a fizz that is produced by the carbon dioxide gas that is pressurised into the water. Other than the effervescent water, carbonated drinks or soda primarily contain ingredients like sweetener (artificial

or natural), a synthetic taste enhancer like caffeine and a flavouring agent, in a combination of one or more.

The sweetener may be a sugar, high fructose corn syrup, or a sugar substitute in the case of diet drinks.

A soft drink, mainly in cola category may also contain caffeine. Widely sold soft drink flavours are cola, lemon-lime, root beer, orange, grape vanilla, ginger ale, fruit punch and sparkling lemonade.

The non-alcoholic beverages segment faces complex consumer demands for nutritious and energy rich fresh products with supplemental ingredients.

The functional ingredients present in these beverages could be physiologically active also, within the frame work of regulatory bodies. Juices, tea, coffee, milk, syrups, punches, water, offer us refreshment, quenching of thirst and richness of taste with varieties of flavours. The latter part has

Loan license contract manufacturing of protein ,neutraceuucal, pharmaceutcal formulaaon

contributed to the reasons why these beverages are universally enjoyed by people of all ages, irrespective of age, gender or class. These beverages offer different levels of physiologically active ingredients and hence, due care must be given on their regular intake in high quantities.

Similarly the safety aspects of these juices including the herbals should be seriously dealt with. The latest trends revealed that many companies were trying to enlarge or diversify their product portfolio in the direction of healthier options.

This is mainly due to the high sugar contents in the sweet beverages.

Hence, the choice was towards the bottled drinking water. The bottled water market is growing at a rapid rate of around 20% a year in lndia, whereas, the branded fruit juices segment is growing at around 11% annually.n

Smoothies

Lassi

GREEK YOGURT

PANEER

46

A

September 2022 | Food And Beverage Matrix

APPLICATION OF DRONE TECHNOLOGY IN AGRICULTURE

Bhavesh Chavhan, Vijay Kele & Pooja Bhagat (The authors belong to ICAR-NDRI, Karnal. They can be reached at bhaveshchavhan90@gmail.com)

Monitor growth

griculture is one of the most crucial elements for the sustainability of human civilization. It has been forecast that agricultural consumption would increase by 69% from 2010 to 2050 due to increase in population. The current technological trends in agricultural practices are not suitable for small land holdings that are a norm in developing countries.

As such, meeting future food demands seems like an uphill task for such countries. To stay sustainable, maximize productivity and optimize land spaces, the concepts of advanced farming techniques need to be explored and integrated into agriculture. One such concept is drones with datagathering equipment for agriculture which is now known as precision agriculture.

India’s economy is mainly based on agriculture. For the majority of rural households, agriculture continues to be their primary source of income. The agricultural products that make up a sizable share of India’s exports also significantly impact the country’s economy.

Agriculture is still far behind in technological development, despite the industry’s growing importance.

The leading causes of this situation have been crop loss brought on by unfavourable weather and unchecked pest problems. Additionally, Indian farmers still rely on the monsoon rains for irrigation and employ traditional techniques for other aspects of farming. Due of this, despite farmers’ tireless efforts, the

Drones can deliver precise information on every stage of crop growth and can alert farmers to any differences before they turn into a disaster. Additionally, multispectral imaging can accurately reveal minute distinctions between healthy and ill crops that the naked eye can overlook. For instance, stressed crops will reflect less nearinfrared light compared to healthy crops. The human eye may not always be able to see this distinction. But in the early stages, drones can supply this information. quality and quantity of agricultural produce are occasionally impaired.

How drones can be used?

In precision agriculture, drones have a range of uses from soil and crop field analysis to planting and pesticide spraying. Drones can be used with different imaging technologies like hyper spectral, multispectral, thermal that can provide the farmers with time and site-specific information regarding crop health, fungal infections, and growth bottlenecks. Drones can also identify drier regions in a field and measures can then be taken to irrigate such regions with better techniques. Precision agriculture provides farmers with such concrete information that enables them to take informed decisions and utilize their resources more efficiently.

Application of Drones in Agriculture and Farming Soil and Field Analysis Drones are great tools to access insightful data for the quality of

the soil at the beginning or end of a crop cycle. AI drones equipped with LiDAR can be used to create 3D maps of the soil to be able to understand any issues with the quality of the soil including the nutrients or any dead zone.

Seed Planting Seed planting using drone technology is a relatively new technology as compared to other drones applications in agriculture.

However, startup companies have been testing the technology for faster and more effective seed plantations.

Geofencing Drones equipped with infrared cameras can quickly identify people or animals. Therefore, drones can protect the fields from external animal damage, especially at night.

Benefits of agri-drones •

Security- Drones are flown by trained drone pilots. Therefore, there is no possibility of misuse.

•

High efficiency- Drones operate instantly and can do tasks twice as quickly as humans.

•

Water conservation-Agricultural drones use ultra-low volume spraying technology in place of conventional spraying techniques, saving more water as a result.

Irrigation Monitoring Today, drones equipped with thermal imaging systems are effectively used to monitor the entire irrigation network efficiently and spot any issues in real-time. With access to real-time information through drones, farmers are in a better position to maximize the drainage and prepare contingency plans to cope with issues.

Limitations of Agri drones •

Connectivity issue- Online availability is frequently nonexistent in rural places. In such cases, a farmer must make an investment in internet connectivity, which can turn into an on-going expense.

•

Weather dependent- The right weather is crucial for drone operations. Drone flight is not advised while it is raining or windy outside.

•

Knowledge and Skill- Utilising new technology is a welcome shift, but doing so regularly calls for the appropriate skill set and knowledge. The typical farmer could find it difficult to comprehend how a drone works. He must either gain the knowledge or continue to rely on an expert.n

Food And Beverage Matrix | September 2022

MALLCOM INDIA LAUNCHES SAFETY SHOES FOR THE HOSPITALITY SECTOR

M

allcom India Limited, India’s first integrated manufacturer of Head-to-Toe Personal Protection Equipment, has entered a new segment with the introduction of aesthetically designed lifestyle safety shoes- “Freddie’’. While the Central government’s initiatives on worker’s safety and health have helped in the better acceptance of PPEs and other safety products, the company’s lifestyle safety shoe range has set up a benchmark for unparalleled quality which is crafted to perform exceptionally well in almost every work environment but in style.

Being a thriving manufacturer of exclusive quality PPE products, the range is aimed to protect workers from all hazardous work environment. This shoe is primarily beneficial for working in the hectic restaurant kitchens, food manufacturing plants in order to escape the chance of skip or fall for accidents. The anti-slip, breathable, puncture- and abrasion-resistant design with vibrant colours and aesthetics makes it a perfect choice for servers, bartenders, janitors, chefs; grocery store clerks and so on who are involved regularly in dangerous floor conditions. Slippery environment ranging from grease and oil to soap, water and chemicals, it is crucial to produce high quality, safe and slipresistant footwear. The company manufactures three million pairs of safety shoes each year across all its manufacturing units put together in Kolkata, Ahmedabad and Haridwar. It is also coming up with another unit in Ghatakpukur, Kolkata, to ramp up the existing capacity of manufacturing safety shoes. Safety shoes account for one third of the total revenue for the company.

With a motto of providing the best lifestyle safety equipment, it has been successful in designing the new shoe line. The exclusive design lets everyone enjoy the comfort with cushioned pads, double density PU sole, TPU shock absorber and composite toecap. Customisation facility with various size and colour options is the USP of this range making every occupation worthwhile.

Speaking about the new range, Giriraj Mall, executive director, Mallcom India, said, “Mallcom India believes in creating a safer India by adding product range, which would not only provide a safe working environment but also have a style quotient. We want to change the way people look at occupational safety industry in India. It is extremely crucial to adapt to newer technologies and implement it for product innovation without compromising on the utility aspect. Our new range of safety shoes has been tested and certified as per EN and BIS standard.”n

47

PARAG MILK FOODS LIMITED RAISES RS 131 CR THROUGH PREFERENTIAL ALLOTMENT

A

leading dairy-FMCG company in India, Parag Milk Foods Limited, has announced that it has raised a total of Rs 131 crore through preferential allotment from marquee investors and promoters.

Investors have put in around Rs 113 crore, demonstrating their trust in the company's ethos, values as well as a promising growth strategy. In addition, the promoters will also invest Rs 18.75 crore.

Devendra Shah, chairman, Parag Milk Foods Ltd, said, “We have delivered a robust Q1 performance with a 57.6% Y-o-Y increase in revenue; surpassing our internal growth targets both in terms of volume and value. The overall growth is broad-based and driven by strong traction across all our verticals. As we enter into the festive season, the demand momentum for dairy

products continues to accelerate and all our brands are witnessing a surge in the overall offtake. This fund raise comes at an opportune time to enable us to meet our expanded working capital need to capitalise on demand potential and pave the way for a profitable business ahead.”

He added, “We are delighted by the trust and belief shown by the marquee investors in the business and are thankful to our existing shareholders for their continued support. The current proceeds of preferential shares and warrants would be utilised to fund our long-term capital requirements and to enhance the working capital needs. This will aid in further strengthening our balance sheet and drive the company for accelerated growth ahead.”n

50

September 2022 | Food And Beverage Matrix

THE ORGANIC WORLD URGES CONSUMERS TO MAKE #THEBIGSWITCH TO CHEMICALFREE GROCERY SHOPPING

T

he Organic W o r l d (TOW), India’s largest organic and natural groceries retailer, has launched a marketing campaign – #TheBigSwitch – to urge consumers to make clean, chemical-free food & lifestyle choices.

As part of the campaign, the Bengalurubased retailer has slashed the prices of key items including organic fruits and vegetables, groceries and kitchen essentials, atta, dal, oils, snacks, ghee, breakfast items, dairy products, as well as select home care and personal care products – covering all the must-haves of an average Indian family’s daily and monthly consumption basket.

The price of organic groceries has previously been something that consumers have been conscious about and by pricing its top groceries comparable to their conventional counterparts, TOW is making focused efforts to ensure that organic and natural products are accessible and affordable for the Indian consumer. The brand is working hard to make its prices comparable to the cost of conventional groceries. To this end, it is working directly with the farmers and other Farmer Producer Organisations (FPOs).

Dedicated efforts are also being made to boost in-store customer communication, coupled with intensive staff training, in order to help nudge consumers from a need-driven consumption cycle to a more informed consumption pattern.

Commenting on the campaign, Karthik Subramaniam, COO, The Organic World, said, “At The Organic World, it has been our constant endeavour to make our range of ‘better choices’ available to the widest market possible. Organic produce has been traditionally always priced higher than conventional produce. This is primarily due to the quality of inputs required for good organic produce, right from the quality of ingredients to the manufacturing processes.

However, this premium comes down as more players enter production and retailing, making the industry more organized. With #TheBig Switch campaign, we want to make sure that chemical-free groceries are now available at just a few rupees more, thereby encouraging consumers to make better

choices.”

“Our focus is on strengthening the organic ecosystem, whereby consumers, producers as well as all stakeholders derive optimal value in the most sustainable manner. The brand works directly with farmer communities to support them and only partners with brands who share its vision to offer chemical- and preservative-free better choices to the consumer. The Responsible Retailer works with like-minded local brands, SMEs, and women entrepreneurs, giving them a strong platform to compete against the big box retailers,” he added.

Since the launch of its pilot store in 2016, TOW has been creating awareness about the compromises modern life has normalised and offering better choices to help consumers lead a chemical-free lifestyle.

Last year, the company announced the launch of its unique ‘Not In Our Aisle’ list, featuring 25 chemicals and harmful ingredients that do not find a spot on its store shelves, despite their industry popularity.

This includes ingredients like high fructose corn syrup, a sweetener, found in soda, juice, candy, breakfast cereals, and packaged snacks; artificial flavourings/colours found in most snacks and packaged foods; Tertiary Butylhydroquinine (TBHQ), an antioxidant found in biscuits, microwave popcorn, butter substitutes, and chicken nuggets; carrageenan, an emulsifier, and thickener, found in cottage cheese and ice cream; parabens, sulphates and phthalates found in personal and beauty care products, as well as a range of acids and toxins found in home cleaning essentials.

Currently, TOW has 13 stores in Bengaluru, retailing 2000+ products, including organiccertified, fruits and vegetables, chemicalfree atta, dal, rice, ghee, oil, nutritious snacking alternatives, toxin-free homecare products, natural personal care, health and wellness products as well as curated childcare products.n

Food And Beverage Matrix | September 2022

51

MYPROTEIN AND KEVENTERS LAUNCH TOGETHER LTD-EDITION CHOCOLATE HAZELNUT come together to blend the earthy, nutty punch of hazelnut and the rich cocoa zest of chocolate to create the Chocolate Hazelnut Flavour.

Talking about their partnership, Myprotein India, said, “We are delighted to launch the Whey Protein in Chocolate Hazelnut flavour with Keventers. Adding to our range of high-protein supplements and snacks, this collaborative product will be loved by our customers looking to experiment with their daily protein shakes and satisfy any milkshake cravings without compromising on their health and fitness goals.

Aman Arora co-founder, director & CMO, Keventers, said, “Our Chocolate Hazelnut milkshake is something worth going nuts over.

Following our successful coffee flavour launch with Myprotein, it was time for another nutty flavour, which is Choc Hazelnut. We are excited to bring in the goodness of our popular shake in the healthiest and tastiest way.

This marks another healthy addition to our menu for our consumers.”n

C

ontinuing t h e i r

collaboration to make fitness nutrition more flavoursome, leading sports nutrition brand Myprotein, and one of the biggest iconic dairy brands in India, Keventers have launched a unique Whey Protein and Isolate in Chocolate Hazelnut flavour. The limitededition flavour brings together Keventers’ alltime favourite Chocolate Hazelnut milkshake and the high-quality whey protein supplement from Myprotein. It is a tastier alternative to regular shakes.

The two companies have previously collaborated to launch a Whey Protein in coffee flavour to get your daily dose of protein in your pre- or post-workout protein shakes. With this light and

nutty flavour, fitness enthusiasts get the #TreatWithoutTheCheat and closer to their required daily protein intake.

Nutrition experts from both brands have

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52

September 2022 | Food And Beverage Matrix

eXtended Transport System increases flexibility in food packaging PIZZA CASE PACKER WITH XTS REPLACES THREE MACHINES AND CONVENTIONAL PRODUCT TRANSPORT TECHNOLOGY Amid rapid change in the food and beverage industries accelerated by the COVID-19 pandemic, consumer packaged goods (CPG) manufacturers, contract packagers and their suppliers have to dramatically increase their agility to meet an exponential surge in demand. This prompted U.S. OEM Brenton to equip their side load case packer machine with the XTS. Now, the linear transport system enhances flexibility in product infeed and makes changeovers faster. In addition, the machine offers a significantly reduced footprint after the redesign.

B

renton manufactures integrated end-of-line packaging systems for the food, beverage and pharmaceutical industries, specializing in case packing, cartoning, robotic palletizing and material handling. Today part of the expansive ProMach, Inc., group of brands, the company has been in existence for over 30 years.

Intelligent transport technology handles product variance Brenton eventually decided that these demands necessitated a mechatronic linear transport system for the company’s popular M2000 intermittent motion, side load case packer machine.

“This decision led Brenton to

A powerful C6930 control cabinet Industrial PC is used to control the XTS and other machine functions in conjunction with the ultra-fast EtherCAT communication system and the corresponding EtherCAT I/O Terminals. Picture: © Brenton

XTS is at the core of the M2000 packaging machine from Brenton, pictured above: A series of buckets holds pizzas as XTS takes them around a 180-degree corner to grip and stabilize stacks.

Picture: © Brenton

A major U.S. contract packager enlisted Brenton to take on a challenging case packing application for frozen pizzas.

This fast-paced facility required machinery that could handle random timing infeeds as well as 26 different frozen pizza SKUs that were either boxed or simply shrink wrapped in plastic. “This application presented a challenge as we had to eliminate change-out flights for different sized products.

Switching from 10-inch to 15-inch pizzas required time-consuming mechanical adjustments,” Mike Grinager, Vice President of Technology for Brenton, explained.

“We also had to deliver a high throughput of 15 cases per minute without product damage. This is complicated by the fact that pizzas are stacked as many as 15 high in variable orientations while they speed down the packaging line.”

the eXtended Transport System (XTS) from Beckhoff, which we found could adapt to these product changes on the fly,” Grinager said. “Using XTS, we developed a pitch-less M2000 machine that expertly handles a completely random infeed timing of all pizza

Using XTS, Brenton developed a pitch-less machine that handles completely random infeed timing of all frozen pizza shapes, orientations and SKUs.

shapes, orientations and product variants, including display-ready and bulk packaging.”

The upgraded M2000 machine now features 5.5 meters of XTS track with 12 movers to control the product infeed. A true mechatronic solution, XTS offers linear motor characteristics combined with constantly cycling movers on a path available in open or closed versions and the most diverse geometries. As one of many remarkable features, the movers are able to create clamping forces in motion: Two synchronized movers working in tandem grip the pizza stacks contained in buckets with a predefined force and stabilize them for fast and secure transport to case packaging steps. “That’s the beauty of this machine – it takes a stack of 15 shrink-wrapped circular pizzas and can quickly adapt to an infeed of pizzas already in square packaging – all with minimal changeover time,” Mike Grinager said. XTS also effortlessly compensates for different infeed timing in the feed because the movers can take up any distance and buffer product in front of the load station to give Continued on page 53

Food And Beverage Matrix | September 2022 Continued from page 52

53 Since then, Brenton has already received a third order from the contract packaging company and there are quotes from other customers for additional machines with XTS. In addition to supporting well-established packaging markets for Brenton, XTS is opening up many new project types for the OEM, particularly in pharmaceutical applications where they see even more potential to expand market share. “XTS supports many new machine designs for projects that we might have passed on previously,” Grinager said. “We now have in our reach new concepts that are faster, more flexible and can reduce machine footprint by as much as 50%. Following our initial XTS successes, Brenton is also researching XTS Hygienic for washdown applications in food manufacturing and the XPlanar flying motion system for the most challenging material handling requirements in the industry.”n

OEM Brenton saved at least 200 hours of engineering time for the infeed section of the M2000 and removed about 100 mechanical parts.

Picture: © Brenton

other production processes extra time if needed. “XTS greatly reduces jams and downtime as it moves perfectly stacked pizzas into cartons,” Mike Grinager said. “None of this was possible with other systems we evaluated.”

Brenton’s first XTS application had to handle a heavy payload for this application type considering the weight of the tall stacks of pizzas. Therefore, Brenton integrated a GFX guidance system from HepcoMotion specially adapted to the XTS, which can accommodate higher payloads.

The XTS controller is a Beckhoff C6930 control cabinet Industrial PC. The machine controller connects to a CP2915 15-inch Control Panel display with multi-touch capability. Despite the highly dynamic motion control involved, the XTS only utilizes about 15% of the IPC’s computing power, leaving ample reserves for other automation functionality.

Later iterations of the Brenton M2000 also include high-speed EtherCAT I/O systems with a variety of EL series terminals, including 8-channel high-density (HD) variants. “Interoperability between the EtherCAT I/O system from Beckhoff and other fieldbuses is very helpful because it simplifies integration,” Mike Grinager said. “Establishing connectivity with EtherNet/ IP devices was also easy for the Brenton Engineering team,” added Patrick Triemert, Application Engineer at Beckhoff USA. “However, with its extremely high-speed and synchronization, EtherCAT is the perfect bus for mechatronic applications like XTS.”

Substantially increased machine throughput Brenton has experienced impressive throughput from the XTS-equipped M2000 machine. The M2000 is now able to carton as many as 41 different SKUs and up to 27 cases per minute, which equals 140 frozen pizzas per minute. The machine can also implement up to 26 different pack patterns, including more complex, display ready and commercial patterns at a throughput of 12.5 cases a minute. “One XTS-equipped M2000 machine can actually do the work of three conventional case packing machines,” Mike Grinager said.

After eliminating many of the change-out steps, Brenton reduced the typical downtime required for remaining infeed changeovers from around 30 minutes down to just five minutes with XTS. Brenton saved at least 200 hours of engineering time for the infeed section of the M2000 and dramatically reduced complexity by being able to remove about 100 parts from the infeed, such as chains, flights, pushers and rotation mechanisms.

XTS greatly reduces jams and downtime as it moves perfectly stacked pizzas into cartons, according to the packaging specialists at Brenton.

Picture: © Brenton

54

September 2022 | Food And Beverage Matrix

We believe in making a powerful & positive impact through our products to bring innovation and growth in the food industry and hence introduced our new brand Sugar Shine India. A brand that's turning into a global saga.

Taking its baby steps in last 3 years we have rolled out some marvelous products from premixes to fondants, a range of colours which include gel, liquid having multiple uses and a gamut of sprinkles, wafer paper.

Our products at Sugar Shine India are designed to suit all climatic conditions and hooks. As Sugar Shine India takes its tot steps the list of products and its variations keep increasing. Currently the one that tops the list is the Red Velvet premix that is all set to revolutionize the industry.

“It’s a joint effort between us and our suppliers”

g n i k a Anytime B

Leading the team Shikha Garg ~ Director is on a mission to rejuvenate India’s outlook towards the Bakery and Confectionery Industry.There’s definitely no overnight success. The team stays abreast with the trends and requirements of the industry to deliver the perfect – A Rooted since 2015 Magic Colours India manufactures a mission that we are living for 2030. range of premium products to satisfy the demands of the best cake artists in the world focused on the greatest workability, consistency and taste; trying to make a great difference to the baking community.

Our goal is very simple and very real which is to give "QHS-Quality-Hygiene-Service" to our customers. The mission is simple to cater the best quality at no compromise as we believe that we are responsible for what we sell. We believe in committing to give back to the community and improve continually and most importantly bring a little joy of baking to the bakers.

Giving a new definition to the confectionary world the director believes the key to worldwide success is a keen sense of which way the market is blowing. We take a more personalized view of our customer base, analyzing who buys our products, how do the products taste, the convenience of those products and the trends. The range available in each of our products like fondant, gel colours, liquid colours, petal dusts, choco gels have always been up and trending . With an endless range of other products in the kitty like lace paste, pixi dust, modelling paste, flower paste and a interminable row of airbrush colours and machine we are all set for the next level.

56

September 2022 | Food And Beverage Matrix

GOELD BRINGS PURE FROZEN FOODS WITH A STANDARD FOR ETHICAL SUSTAINABILITY

G

them

oeld’s range of frozen foods was introduced to produce sustainable and ethical products that were pure, unadulterated, and, of course, vegetarian.

in

Mumbai, Kashmir,

Chennai, Jalandhar, Guwahati,

Bengaluru, Jammu

&

Kolkata,

Bhubaneshwar, New Delhi, and Raipur.

Goel said he would like to continue

According to Archit Goel, the

to be involved in both the HORECA

executive director and CFO of Shri

and retail businesses at the same

Bajrang Alliance Ltd., the Raipurbased concern that owns the Goeld Frozen Food brand, they are a company that is heavily involved in steel, mining, media, and the education sector.

Our group chairman, Suresh Goel (who also happens to be my uncle), wanted to diversify into the FMCG sector. We decided that we should explore a sector where we could look at producing good, pure food and

sent out their first consignment

The cold chain was a major issue in

to Mumbai. The company has

our country and many other places.

initiated operations in Mumbai,

The company had been able to

Pune, Bengaluru, Hyderabad, and

build their retail network over 24

Visakhapatnam.

months and was now present in 42

For the HORECA segment, Goeld is doing products like the paratha, like our very popular Malabar parotta, and has customers like Swiggy, Ola Foods, and Barbeque Nation, who buy our parathas in large volumes running into tons.

cities across India. The challenges they faced in their retail business included partners who were not well equipped to handle frozen products.

They, as manufacturers, needed to make a durable product because

level as he was currently—36–37 percent of the business is HORECA, with retail close to 50 percent and the rest being export (the company sends its products out to the US, Australia, Saudi Arabia, and has recently done a tie-up with Lulu).

The investment made into the business currently stands in the region of INR 45 crores, and they are also currently looking to expand their range of parathas.

a consumer wouldn’t blame the

The idea was to double production

retailer for a bad product, he would

volumes by October 2022, increasing

close to two-and-a-half lakh pieces

blame the brand. A lot of R&D

from 6,000 kg to 12,000 kg per day.

per month and have samosas, spring

went into manufacturing a product

“We have the land and permission

rolls, and naans—the latter being

to ensure that it could withstand

unique to them as there aren’t very

a certain amount of temperature

many frozen naan producers.

fluctuation, he added.

the chief minister of Chhattisgarh,

The company also has a large variety

HORECA

the

within the financial limits, we are

Bhupesh Baghel, he said, adding

of cheese products, which are also not

other hand, were direct from

ready to expand with the blessings

that in the very same month they

very commonly available, Goel said.

warehouses—the

of our investors,” he addedn

decided to venture into the frozen food business,” said Goel.

The foundation stone for the factory in Raipur, Chhattisgarh, was laid on March 19, 2022. The factory was inaugurated a few months later, in June 2022, in a virtual ceremony by

Talking about numbers, they sell

supplies,

from both the state and the central governments to expand. “It is just the market that we need to look at, and if everything goes well and stays

on

company

had

PLANT-BASED MEAT BRAND SUDO FOODS RAISES SEED FUNDING FROM JAVA, OTHERS

H

omegrown Bengaluru brand Sudo Foods has raised seed funding from Java Capital, Betaplus Capital, and prominent angel investors such as Ravi Saxena (MD, Wonderchef), Deep Bajaj (co-founder & CEO, Sirona Hygiene), and Ajay Garg (founder & MD, Equirus Capital), along with others.

The fundraising news comes on the heels of Sudo Foods’ launch a few weeks ago, where the startup announced that after a year of operating in stealth mode, their plant-based chicken and mutton dishes were now retailing on their website and on popular online platforms like BigBasket. Sudo Foods’ ‘kind’ meat alternatives aim to ‘unjunk’ packaged food and offer India’s vast non-vegetarian population delicious, nutritious, sustainable snacking options. Their plant-based chicken samosas, chicken seekh kebabs, chicken popcorn, and mutton galouti kebabs use ethical ingredients which are all

100% plant-based. Using seitan and soya with zero preservatives, zero cholesterol, and zero trans fats gives their consumers dishes that look, cook, smell, and sizzle just like meat, without the negative impact on personal and planetary health.

Elaborating on their investment, Bhargavi V, founding partner at Java Capital, says, “Plantbased meat is one of the fastest growing markets in the world, mostly fueled by ‘flexitarians’ taking to meat alternatives in addition to meat.

Taste, nutrition, cost, convenience, and a deep understanding of the Indian palate are critical success factors. These factors make a strong case for Sudo Foods - they have doubled down on taste and nutrition and their products are centered around the Indian consumer. Abhinav and Sadhika are very passionate founders, focused on building a large global brand. The product knowledge and sourcing tie-ups that they have gained in a short period of time since launch is impressive! Java Capital is excited to be a part of their growth story.”n

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58

September 2022 | Food And Beverage Matrix

GOVERNMENT ADVISES EDIBLE OIL MANUFACTURERS TO DECLARE CORRECT QUANTITY

T

he union government has urged edible oil manufacturers, packers, and importers to state net quantity on packages in volume without temperature as well as weight. Under the Legal Metrology (Packaged Commodities) Rules, 2011, it is compulsory to declare the net quantity in terms of standard units of weight or measure apart from other declarations on all pre-packaged commodities in the interest of consumers.

The Ministry of Consumer Affairs, Food & Public Distribution said that the firms have been directed by the department of Consumer Affairs to correct their labelling by declaring net quantity in the units of volume without stating temperature with weight of the product, within six months from the date of the direction issued, i.e., up to January 15, 2023.

As per the provisions made under the rules, the net quantity of edible oil, vanaspati ghee, etc. needs to be declared either in weight or volume, and if declared in volume, then the equivalent weight of the commodity is mandatorily to be declared.

The ministry said it is noticed that industries are proactively mentioning temperature while declaring the net quantity in volume.

The manufacturers/ packers/importers are declaring the net quantity of edible oil, etc. in volume, mentioning the temperature at the time of packing along with the units of mass. Few manufacturers depicted temperatures of up to 600 °C.

Food and Beverage Matrix

Published, Printed by Dhiraj Dubey at B.K. Chawl Laxman Mhatre Road Navagaon Dahisar West Dist - Mumbai 400 068. State - Maharashtra Printed at Kalakshi Printing Works 205 Gopal Industrial Estate, I. B. Patel Road, Goregaon East. Mumbai 400 063 Sales Office: Divyansh Infomedia A/202 Om Nageshwar Appartment Near Mandli Talav Bhyander West Mumbai 401101. Maharashtra Contact: +91 98699 87731, +91 88506 09866 Sub Editor : Mukti M Bajaj News Journalist : Ritu Mishra Abhitash Singh Datta Krishna Ukkoji Ramesh Dhumal Marketing Executive : O.P.Srivastava Editorial Correspondent : Veena D Designer : Prashant Parker Circulation Manager : Shreya D. Administrative Division : O.P. Dubey Account Dept : Hitendra Bajpai

Advisory Board

Saheb Bajaj CEO Punjab Sind Foods (India) Pvt. Ltd Arun Varangavkar Chairman Garkul Industries Late. Shiv Prakash Bajaj Chairman Tresbon Consulting Solutions Rajiv Mitra MD Prabhat Dairy Prakash Waghmare Waghmare Food Products Harvinder Bhatia Country Head Bitzer India Pvt Ltd Prassana Deshpande Director Chaitanya Group of Industries Ram Kumar MD Spectra Plast India Pvt Ltd Samayak Lodha MD MB Sugars

It has been observed that such declaration of net quantity of edible oil, vanaspati ghee, etc. in terms of volume keeps the volume fixed (for example, 1 litre) at different temperatures with mass, which differs when the packaging mentions a higher temperature. The weight of soybean edible oil may be different at different temperatures.

Therefore, the weight of edible oil

is different at different temperatures.

Hence, to ensure that the consumer gets the correct quantity in the package at the time of purchase, the manufacturers/packers/importers of edible oil, etc. have been advised to pack the said products without mentioning temperature and to ensure that the quantity declared on the package in volume and mass should be correct, the ministry saidn

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