August 2019

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 2 / Issue 6 / Mumbai / August 2019 / Pages 24 / INR Rs 50/-

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From Editors desk

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Dear Readers; Hello! I would like to thank you for your continuous support.

I’m happy to see government thinking and working on reform of minimum wage of working class of the industry

on the contrary I would like to put forward my opinion that idea of implementation of a nationwide minimum wage on the cost of living in metro cities, it will wipe out jobs from the labourintensive sectors and some of

August 2019 | Food And Beverage Matrix

the sectors of food industry are very labour intensive. I’m witnessing and hence worried that the investors will start moving towards more capital intensive technologies to the extent possible, thereby resulting in remarkable reduction in available job opportunities rather than increasing.

It is also important to understand the industry scenario, having labour intensive operations and the industry is operating on very thin margin.

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Although wage reform is very important and much awaited initiative as most of the labour related laws are very old and were not updated time to time as these should have been but the reform should be done in phase (may be in couple of years) and not in one phase, by this way industry would also get time to get prepared and aligned to it in a better way. Amending the law is one thing but its enforcement is something which is not channelized.

In most of the states, even the current labour related laws are not yet properly implemented. Guidelines on wages should be finalized at central level and the same should be handed over t state governments to finalize at state level as they are in better position to decide the same, considering the conditions within their state boundaries.

For the interest of readers an article on” Training- Development and Delivery” is also published in this edition, as adequate Training is MUST for building up right culture and capabilities at all levels for success of Industry .

Best of Luck!

Please keep sending us your valuable suggestions with your expectations & feedback to manan@ tresbonconsulting.com.

For more articles you may also log on to our website and enjoy reading any time.

Thank you Manan Bajaj

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August 2019 | Food And Beverage Matrix

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INDIA TO IMPORT MORE CORN FOR CHICKEN FEED THAN EVER BEFORE, AS IT TURNS MORE AND MORE NON VEGETARIAN

ndia’s population is turning more and more non vegetarian though it has the world’s highest number of vegetarians to import more corn for chicken feed than ever before. Corn purchases by Asia’s second-biggest grower are set to climb to a record 1 million tons in the year starting in November.

India’s growing population, rising disposable incomes and changing food habits are boosting the consumption of non-vegetarian food, according to CLFMA, an association of Indian feed manufacturers. Per capita incomes jumped 10% in the year ended March from a year earlier. Meanwhile, chicken demand is likely to rise by about 5% on the year to 5.1 million tons this year, according to the U.S. Department of Agriculture.

Another reason for the increased imports is India’s own corn production, which may disappoint after several producing states received scant rains last year. Output is estimated at between 18 million tons and 19 million tons in 2018-19, compared with demand of as much as 20 million tons, CLFMA said. That’s way below the government’s own production estimate of 27.8 million tons.

That also means India, which was a net exporter until last year, is likely to sell just 500,000 tons this season, less than half of the 1.1 million tons it exported in 2017-18, the USDA said.

The significant shortfall in domestic production is also being reflected in local corn prices, which

surged 52% from a year earlier to a record in July, according to a report by the USDA. Higher imports may also support benchmark futures in Chicago, which reached a fiveyear high in June on U.S. planting concerns.

Rising local prices are also prompting some Indian feed

manufacturers to buy wheat as a substitute, which is generally costlier than corn. Buyers have procured 300,000 tons to 400,000 tons of wheat this year, according to CLFMA. State-run MMTC Ltd. is also seeking offers from overseas suppliers for shipment from August to October, according to a tender notice on its website.n

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August 2019 | Food And Beverage Matrix

INDICOOL INNOVATIONS - READY TO COOL COMMERCIAL COOLERS OF INDIA

S Mr. Manoharan Krishnamoorthy

easons may come and dwindle; irresistibly few seasons stand still in the minds of the folks. The moment we say summer season any one would bump in and give an expression oh, no! It’s hot over there.

The beginning of March, we not only feel the heat wave, but also get visually submerged with commercials in the media proliferating the swish cooling appliances. Beginning of the financial year, budgeting is talk of the family and how surplus money can be spent on cooling widgets. Besides company

According to a study by CPP Inc., the top two personality traits entrepreneurs possess are perception and intuition. This is because success doesn’t come to those who are smartest. Success comes to those who see opportunities and take them

owned brands; original equipment manufacturer (OEM) products too galore in Indian markets.

Indicool a name synonymous to India; is an OEM cooling product organisation ventured by a team of enthusiastic, experienced, skilled professionals with relevant cooling solutions experience.

Kick-started on 05 September 2011, has experienced the market dynamic in cooling Industry. Leading Indicool from the frontline Mano Krishnamoorthy started his career in cooling system as a hard core Sales and Marketing professional for National and International brands. KiMoo – is how Mano Krishnamoorthy was nicknamed during his schooling has completed his Bachelor’s Degree in Mechanical Engineer.

Mano Krishnamoorthy became prominent in cooling business not out of choice but out of shear passion and dedication. He sensed the opportunity of inclusive value to his business and consumers their by offering his customer with reliable, energy efficient and elegantly designed cooling products. Indicool branded - OEM products are manufactured at state-ofthe-art manufacturing facility meeting global standards. All Indicool cooling units under are batch tested at +43 degrees Celsius chambers ensuring ground reality performance to suit Indian commercial usage.

Indicool ensure that they offer something more to their customers when it comes to the question of features. Storage capacity of Indicool units are more, insulation thickness of Indicool units are enhanced, compressors used in Indicool Units are energy efficient and can operate under wide range Voltage.

Indicool customises baskets based upon customer’s requirement; Indicool Freezers bottom Insulation is cover with metal sheet, keeping rodents away.

Team Indicool A successful organisation is built by a strong and dedicated employees. Each and

every employee at Indicool is very clear about his role and responsibilities.

Training Programmes are conducted periodically to improve their skills and to expose them to the next level of operations. Every employee at Indicool is always willing to travel that extra mile to keep the customer happy and to meet their demands After Sales Service Is A Key Advantage Indicool has their own Service Team servicing the products they sell in the market. They also have a Strong Service Dealer network in the areas where they do not have company Service Engineers. Indicool has developed a Android Mobile Service app for their Service Operations. It’s so easy for the customers to log in a complaint and track the status of the complaint. Indicool had set very high standards in offering “The Best” Services to their Customer. The service app Indicool had developed helps them to increase their overall productivity and helps them to take important decisions on changing the components, modifying the specifications resulting in improving the product.

Customer Care Indicool have envisaged their investment to meet ever-changing market demands that ensures their customers continue to procure our products on time through a network of distributors across South India.

Indicool in-house branding team is prudently trained and proficient to accomplish the visibility of our branded products and nurture our distributors to facilitate their customers. Customers are Indicool’s greatest asserts. Indicool products and services had always ensured that Indicool Remains first Choice for their Customers Requirement. Customers who bought Freezers from Indicool in the year 2012 are still buying Freezers from them and they have an enviable customer Retention rate.

For more information message Mr. Mano Krishnamoorthy on 98402 87878 or mail it on krishna@ myindicool.com or visit their website www.myindicool.comn

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August 2019 | Food And Beverage Matrix

FDI IN THE FOOD PROCESSING SECTOR GOES DOWN BY 31 PER CENT IN 2018-19

ood processing minister Harsimrat Kaur Badal has informed that the foreign direct investment (FDI) in the food processing sector stood at $904.90 million during 2017-18 financial year. Unfortunately it fell by 31 per cent in 2018-19 to $ 628.24 million, while in 2016-17, the sector had attracted FDI worth $ 727.22 million.

The food processing sector is yearly seeing a growth of more than 11%.

In spite of an enormous domestic market of 1.3 billion customers with the youngest population globally and a lavish agricultural base, the processing levels in India continue to be low at 7.7% behind several economies such as China, Malaysia and US. India’s share in global exports of processed food is only 2%. Besides, India also has a high share of harvest

and post-harvest losses from major agricultural produces on account of poor storage, transportation and logistics to the extent of Rs. 92,651 crores, according to government data.

As per annual survey of industries (ASI), the invested capital in the registered Food Processing sector, by 2014-15, 2015-16 and 2016-17 are in the order of Rs. 3,68,433.71 crore; Rs. 3,86,339.38 crore and Rs. 4,17,690.89 crore. Additional, as per the up-to-date available data under the ASI, the total number of persons engaged in registered food processing units by 2014-15, 2015-16 and 201617 were 17.73 lakhs, 17.65 lakhs and 18.54 lakhs respectively.

In the food processing industry FDI up to 100%, under the automatic route, is and 100% FDI under government route for retail trading, including through e-commerce, is permitted in respect of food products

manufactured and/or produced in India. India opened food retail for foreign investment in 2016. Later, Amazon wanted to invest $500 million, but the government wanted it to separate warehouses, logistics and inventories for the food-only venture from those of its online market place in India.

Badal in March this year had said that over 30 companies have started working on their projects with investments of around $11 billion out of $14 billion they had proposed. She listed out investments into wholesale retailing Metro Cash & Carry and Thailand’s Siam Makro as part of the $11 billion mega investments into India.

FDI in food processing has nearly doubled from $500 million to $905 million according to the minister. Coca-Cola, Britannia, Cargill, Tilda Hain are investing in the country, she had informed adding that the major sectors that have attracted FDI were food retail, dairy, grains, fruits and vegetables, animal feeds and oil n

PATANJALI BUYS RUCHI SOYA FOR RS 4,350 CRORE

B

aba Ram Dev’s run Patanjali’s acquires Ruchi Soya at a revised rate of Rs. 4,350-crore.

The National Company Law Tribunal (NCLT) which approved the bid, but added that the approval is subject to the tribunal resolution professional bridging the information gap regarding the exact source of funds worth Rs. 600 crore (which is part of the bid amount) before the next date of hearing on August 1.

The tribunal also asked the resolution professional to furnish the actual cost of the entre resolution process before the next hearing. The resolution professional is directed to submit detailed break-up of the entire cost for the corporate insolvency resolution process before the next date of listing on August 1.

Ruchi Soya, which stated bankruptcy owed banks over Rs. 9,345 croren

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August 2019 | Food And Beverage Matrix

GLOBAL CANDY MKT GROWTH ATTRIBUTABLE TO RISING DARK CHOCOLATE POPULARITY

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he global candy market is expected to grow at CAGR (compound annual growth rate) of close to three per cent during the forecast period on account of the rising popularity of dark chocolate, increasing disposable income and expenditure and rapid urbanisation.

cereal bars, and diet food among other snack items.

This were the findings of research-based global management consulting firm TechSci Research, which published them in its recent report, titled Global Candy Market By Product Type, By Distribution Channel, By Region, Competition, Forecast and Opportunities, 2024.

For instance, Nestle SA introduced KitKat in various flavours, such as dark chocolate and green tea, to stay ahead in the market.

Product launches, mergers and acquisitions are some of the strategies that are adopted by the leading players in order to register growth in the market.

However, rising health consciousness might hamper the growth of the market. To deal with this, manufacturers are coming up with sugar-free and low-calorie candies.

The global candy market can be segmented based on product type, distribution channel and region.

For instance, Sejoyia Foods have launched two new flavours, i.e., Coconut Cashew, and Coco-Roons. The latter imparts an indulgent taste to a cookie that contains no refined sugar and no gluten added.

In terms of product type, the market can be categorised into sugar candy, chocolate candy and gum candy.

Among these, the sugar candy segment is likely to record a higher growth rate due to changing consumer preferences.

On the basis of regions, the global candy market can be segmented into North America, South America, Europe, Asia-Pacific and the Middle-East and Africa.

North America dominated the market in 2018, with respect to the candy market's revenue. The Asia-Pacific region is anticipated to witness significant growth during the forecast period, due to the increasing population and elevating disposable income in economies like China and India.

Nestle SA, Meiji Holdings Co Ltd, General Mills Inc, Mondelez International, Arcor, Mars Incorporated, Kellogg’s, Lotte Confectionery Co Ltd, Crown Confectionery Co Ltd and The Hershey Company, etc., are some of the leading players operating in the global candy market.

On account of rising health consciousness, the manufacturers are making healthy snacks,

Moreover, the introduction of organic contents, healthy nuts, and alcohol flavour is further fuelling growth in the global candy market.

“The global candy market is anticipated to register a CAGR of about three per cent during the next five years, due to the growing consumer base and increasing disposable income,” said Karan Chechi, research director, TechSci Research.

“Moreover, product innovation and high demand for candies during the festive season are further anticipated to positively influence the growth of the market through 2024,” he added.

The report evaluated the future growth potential of the global candy market and provides statistics and information on market size, structure and future market growth.

It intended to provide cuttingedge market intelligence and help decision makers take sound investment decisions.

Besides, the report also identified and analysed the emerging trends, along with essential drivers, challenges and opportunities in the global candy marketn

Food And Beverage Matrix | August 2019

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TETRA PAK PARTNERS WITH PAPER BOAT TO BRING HOLOGRAPHIC PACKAGING EXPERIENCE FOR CONSUMERS

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etra Pak has l a u n c h e d ground-breaking holographic packaging termed Tetra Pak Reflect in India. The new package is designed to help food and beverage brands add a new striking dimension to their packs.

Tetra Pak is partnering with Paper Boat, to bring Tetra Pak Reflect in India. The holographic packaging will be seen on Tetra Prisma Aseptic (330ml) packs offering Paper Boat’s Alphonso Aamras and Pomegranate flavours. The packs are designed to fit perfectly in consumers’ hands to give a comfortable and premium drinking experience.

help food and beverage producers revitalise the look and feel of their products.

These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

The launch with Paper Boat is the first-time holographic printing is being brought to India by Tetra Pak, and among the first few launches by Tetra Pak globallyn

The Tetra Pak Index 2018 reveals that customisation of products and personalisation are set to be key differentiators for brands moving forward.

With its holographic effect, Tetra Pak Reflect puts customer’s brand in the limelight with a great complete drinking experience.

Paper Boat as a brand has always successfully stood out from the crowd through its product and packaging innovations and Tetra Pak Reflect with the holographic packs will make Paper Boat further strengthen its visual identity.

Tetra Pak aims to change the way consumers think of packaging through differentiated packs. The holographic set of packs are designed uniquely to suit facial geometry and optimum control of beverage flow that offers a comfortable drinking experience.

This new effect is part of a suite of new packaging material effects, known as Tetra Pak Artistry, launched

by Tetra Pak globally to

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August 2019 | Food And Beverage Matrix

TRAINING- CONTENT DEVELOPMENT AND DELIVERY

Manan Bajaj, Director

Tresbon Consulting Solutions and Services Pvt. Ltd. Mumbai.

T

his article is written considering Training needs requirements at all levels within an organization.

Just Keep in mind that the effective solution to any problem is to address its cause as it is rightly said, “A well-defined problem is a half solved problem”.

internal rejections and/or workplace accidents depending on subject involved. Effective training also helps inexperienced workers, who tend to have higher injury and illness rates than experienced workers. Problems that can be addressed effectively by training include those that arise from lack of knowledge of a work process, unfamiliarity with equipment or incorrect execution of a task.

Training isn't as likely to help if workers lack •

Cultural support: If the culture doesn't support training, the worker is less likely to follow procedures that were trained.

•

Proper motivation: If the worker doesn't care about the job, no amount of training will help.

•

Attention to the job: To be successful the worker must pay attention to the job. I call this being "sober and focused."

A. TRAINING DEVELOPMENT Moving forward, the first step in the training process is a basic one; ask questions to determine if a problem can be solved by training. Whenever employees are not performing their jobs adequately, we might assume training will bring them up to standard. Is it true or false.

You can argue that the underlying culture influences a worker's motivation and attention to the job and I think you would have a good argument. Whatever its purpose, training is most effective when designed in relation to the goals of the organizational systems.

Let's say your supervisor comes to you and says his or her employees are not using adequate procedures.

The first assumption might be that they need training. Don't roll over and agree with that assumption. It's quite possible that training (for those employees anyway) may not be the solution to the problem. It is possible that the supervisor and/or others in the organization may need to accomplish one or more of the following nontraining strategies to help make sure employees use right procedures and practices:

How training needs arise

•

Correcting existing problems using infrastructural upgradations and engineering controls

•

Provide adequate resources to work in appropriate manner.

•

Adequately enforce defined rules

Who knows, maybe the supervisor and others need the training! Let's not always assume employee safety training is the solution for employee behaviour.

What training can and can’t do for workers Worker training is essential to every program in organization. The time and money it takes to train workers is an investment that pays off in fewer customer complaints,

There are a number of things that might "trigger" the need for training.

The three categories of triggers are potential triggers, internal indicators and external influences. If any of these are likely to occur in the future, one or more employees may need training.

•

•

•

Potential Triggers: Certain occurrences may trigger the need for training in your workplace.

New hires, Promotions or job transfers, New work procedures, New working relationships between workers and managers, Internal Indicators: If, in your analysis of the management system, you discover the following trends, safety training may be required: Increase in concerns, Increase in internal rejection, incidents, accidents, illness, Increase in noncompliance behaviour instances, Increase in staff turnover, External Influences: As I'm sure you are aware, employers do not operate in a vacuum. From time to time, voluntary standards, customer and other government agencies promulgate rules and guidelines that affect the way work is conducted. Here are more

examples of external factors that require training: New legislation, Changes to legislation, Competitor activity, Change is standard requirements and enhances customer expectations etc

Determining what training is needed If the problem is one that can be solved, in whole or in part, by training then the next step is to determine what training is needed. For this, it is necessary to identify what the employee is expected to do and in what ways, if any, the employee’s performance is deficient.

When designing a new training program, or preparing to instruct an employee in an unfamiliar procedure or system, a job analysis. The content of the specific section of standards applicable to a business can also provide direction in developing training content.

If learning needs can be met by revising an existing training program rather than developing a new one, or if employees already have some knowledge of the process or system to be used, appropriate training content can be developed through such means as: •

Requesting employees to provide, in writing and in their own words, descriptions of their jobs. These should include the tasks performed and the tools, materials and equipment used.

•

Observing employees at the worksite as they perform tasks, asking about the work, and recording their answers.

•

Examining similar training programs offered by other apex bodies companies in the same industry.

Employees can provide valuable information on the training they need..

What about supervisor and manager training?

Some organizations consider the quality, safety, health and environmental function as primarily a particular department or staff responsibility. They fail to understand this as a part of overall operations (production or service), and even worse, they believe education and training need not be given to line managers: A big mistake.

Consequently, some employers neglect to adequately educate managers about general concepts and

how to apply them in the workplace.

Managers who understand both the way and the extent to which effective system impacts on the overall effectiveness of the business itself are far more likely to ensure that the necessary management programs are designed and perform well.

First-line supervisors have an especially critical role in implementation because of their immediate responsibility for workers and for the work being performed.

Effective training of supervisors will address their management responsibilities as well as information on hazards, hazard prevention, and response to different situations.

Narrow the focus with goals and objectives Once the kind of training that is needed has been determined, it is equally important to determine what kind of training is not needed.

Employees should be made aware of all the steps involved in a task or procedure, but the training should focus only with those steps on which improved performance is needed.

This avoids unnecessary training and tailors the training to meet the needs of the employees.

Determining what the learner needs to know and do should be developed before the training session. Writing goals and objectives will help make sure your training is appropriate and useful to the learner. Effective goals and objectives help ensure training stays on track so that learners gain the specific knowledge and skills required. We should define goals and objectives.

Goals and Objectives: What's the difference?

One of the most important, yet for some, the most difficult activities in the training process is writing clearcut, competency-based learning objectives that describe what the learner will be able to do at the end of the training session. Some trainers believe goals and objectives are basically the same thing; not so. Let's take a look.

What is a goal?

A goal is nothing more than a wish.

We've all stated goals like, "I wish I could lose some weight," from time to time. Goals are broad in the sense that they state general intentions. They are not specific enough to be measured.

Objectives, on the other hand, are narrow and are set for certain tasks in particular.

Contined to page no 18

Food And Beverage Matrix | August 2019 Once the objectives for the training are precisely stated, then learning activities can be identified and described. Remember, each standard uses the terms "demonstrate", the intent is that employees must be able to prove they can do something by actually doing it in the learning environment.

This means you'll need to include a "hands-on" learning activity to show employees’ how to do things. It also means you'll need to give them a chance to practice the procedure or task they're learning. Makes sense, doesn't it?

Training Presentation Strategies You now know basically what subjects to employees, but which presentation strategy is going to work best for you? Let's take a look at several alternatives: Formal classroom training: In many cases, formal training in-house or from an external source can get learners trained quickly when needed.

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Classroom training is best if the class is composed of students from different departments or facilities.

On-the-job training (OJT), Mini training sessions and Computer based training (CBT) Three important training requirements No matter the training strategy used, it's important to make sure employees get practice before they are actually asked to work in the environment.

Three of the most important are: Demonstration, Retraining and Certification. it's not only your responsibility to help protect products, employees, it's also your obligation to help protect the employer. One of the best ways to do that is to ensure strong training documentation. It's not just a good idea for the employer to keep complete and accurate records of all training, it's required by all standards, customers and authorities as well in some specific cases. Records can provide evidence of the employer’s good faith effort to comply with standards. Strong documentation can also help the employer defend against

claims of negligence or any complaint.

Documentation can also supply an answer to one of the first questions a concerned person-authority, customer representative or an auditor will ask: “Was the involved employee or team adequately trained to do the job?”.

B. TRAINING DELIVERY Post development of Training content the further step would be delivery of Training

Contined to page no 15

Food And Beverage Matrix | August 2019

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15

ALTERNATIVE MARKET PROJECTED TO GROW AT OVER 20% TILL 2024

he dairy alternative market in India is projected to grow at a CAGR (compound annual growth rate) of over 20 per cent between 2019 and 2024, on the back of increasing participation of the young population in sports and fitness activities, and rising inclination towards low-fat milk beverages.

These were the findings of a report by researchbased global management consulting firm TechSci Research. It was titled India Dairy Alternative Market By Type, By Formulation Type,

By Distribution Channel, Competition, Forecast & Opportunities, 2024.

Moreover, the increasing demand for alternatives to carbonated beverages is further expected to have a positive impact on India dairy alternative market during the forecast period. Some of the leading players in India dairy alternative market are Hershey India Private Limited, Life Health Foods (India) Private Limited, Rakyan Beverages Private Limited, Dabur India Ltd, Tilda Hain Celestial, etc.

By distribution channel, the India dairy alternative market has been categorised into supermarkets/hypermarkets, grocery/convenience stores, online and others. The grocery/convenience stores accounted for the majority share of around 64 per cent of the India dairy alternatives market in 2018.

Online sales channel is witnessing a healthy growth, owing to growing popularity of the e-commerce market.

Among regions, North India dominates India dairy alternative market and is expected to maintain its position during forecast period as well.

The demand for dairy alternatives in the North region is being driven by the availability of several options in the category, as well as robust distribution channel of the major players in the market.

The report said, “Grocery/ convenience stores is the most popular sales channel in India

dairy alternative market and is anticipated to maintain its position in the coming years as well.”

“However, supermarkets/ hypermarkets are expected to exhibit the fastest growth during the forecast period on account of rising preference for the sales channel among the urban population and availability of a variety of options under one roof,” said Karan Chechi, research director, TechSci Research.

“India Dairy Alternative Market

By Type, By Formulation Type, By challenges and opportunities in the India dairy Distribution Channel, Competition, alternative market.n Forecast & Opportunities, 2024” has evaluated the future growth potential of India dairy alternative market and provides statistics and information on market size, structure and future market growth.

The report intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, it also identified and analysed the emerging trends along with essential drivers,

18

August 2019 | Food And Beverage Matrix

Contined from page no 12

Get Ready Let us review-“when, where, what, how and why” Firm up the “when”, Decide on what kind of training is best for the subject and Determine who will be participating in the training

Positioning of participants tables: Board room arrangement Classroom setup Small group arrangement A group horseshoe arrangement Get Set

Just before training begins and while participants are arriving can be a challenging time. You may start feeling nervous, and that’s natural. It’s important to have this time planned out.

Research has shown that the number one thing people do not want to do is present training. Most people are uncomfortable, to some degree, with public-speaking even when they are experience presenters. It’s called “stage fright.”.

Below is a two-step process for overcoming stage fright •

•

Prepare the mind by putting everything in perspective with a little self-talk. Tell yourself participants are here to learn from you, they want you to be good trainer, because they’ll learn more that way. Focus on them and making sure they understand the material. Don’t worry about your performance, you’re just the messenger.

Deliver the message. Accept the fact that you will be nervous and, in fact put the nervous energy in to and energetic delivery.

Prepare the body, Get familiar with the training environment, including lighting, temperature, and layout of the classroom. You can do this during your practice session and also by arriving early on the day of training to check that everything is in order. Drink fluids to soothe your vocal cords and prevent a dry and sore throat from extensive talking during the session. You may also want to learn relaxation techniques and develop a standard ritual before training sessions to relax and prepare yourself.

Go! OK, now you’ve completed preparing for the training session, greeted participants as they arrived, and it’s time to start training. What’s

next? Let’s first look at the general sequence of activities in most training activities.

•

Thanks them for coming!

•

Introduction: “Getting around,” and emergency procedures.

•

Preview: Tell them what you’re going to tell them

•

Benefits: Tell them why it’s important

•

Main ideas: Tell them

•

Activity: Have something

•

Benefits: Tell them why it’s important

•

Review: Tell them what you told them

•

Test: Have participants take a written test or demonstrate skills

•

Evaluate: It’s not over till the paperwork is done. Ask them to complete a participant evaluation.

•

them

do

Thank them for coming!

Ask it The two basic types of questions a trainer uses during a presentation are open-ended questions and closed questions.

Open-ended questions require an extended response. Below are some points to remember about open-ended questions.

•

Results in a discussion of ideas, opinions and feelings

•

Most often begin with a “what, how, when and why”

•

Requests may begin with a “discuss, “”identify,” ”describe,” or “analyse”

•

This open-ended question works“what are your questions for me?”

Closed questions require only a one word “yes” or “no” or short answer.

Below are some points to remember about closed questions.

•

This type of questioning closes off discussion.

•

Usually begins with “is, are do, does, can or will”

•

This closed ended question doesn’t work- “Are there any questions?” You will usually get dead silence. Handle it.

Asking participants open-ended questions will result in the most information and result in a more interesting presentation.

You can always “piggy-back” off the participants response with more questions. Relying on closed questions will result only in a series of short responses like “yes, no maybe and occasionally I don't know.” You can see that these responses won’t give you a lot of information. I have found that the training with usually be more boring to the participants as well.

Handle it They may be rare, but problem situation, in which learning is inhibited due to the behaviour of one or more of the participants, may occur.

Problem situations have something to do with the level of participation of individual participant (i.e. when participant participate too much or too little).

Too much participation- Participants may not be able to fully participate in group or class activities when an individual participant is too vocal.

Overly vocal participant may be because of enthusiastic interest or it may be result of an inner need for recognition.

Too little participation- When one participant is too vocal, other may not feel confident, adequate or otherwise comfortable participating so they remain silent. A non-participative participant’s valuable inputs may be lost from the group. Silent participants may feel stressed and not be motivated to participate and as trainer you will not be able to accurately assess the degree of learning that’s taking place when participants are silent.

•

Problem situations may occur when participant behaviour is perceived by the trainer as inappropriate. A participant may express hostility towards the trainer, the company or another participant. Don’t assume that such behaviour on the part of participants is a reflection of their hostility towards you or your training.

•

When the participant appears to be overactive or inhibited in some way, there are three important strategies to consider:

•

Carefully try to eliminate or reduce the problem behaviour

•

Maintain the self-esteem of the participant causing the disruption

•

Avoid further disruptions

Finish with the bang!

Now that when you’ve finished the training, it’s time to wrap things up.

Wrap up time would be proportional to the length of session, it may take 15 minutes to an hour. Let’s take a look at the steps to finish the training.

Finishing Steps: What- Review what’s been achieved during the training.

So what- Ask them to share what’s been most important to them.

What now- How to apply or implement learning What’s next Loose ends- Finish up with any issues that may have been “parked” during the training.

Evaluate Celebrate- Thanks every one Say good-bye Reflect- Take time to write down changes, improvements, thoughts.

Keep reading, Bye

Manan Bajaj

20

August 2019 | Food And Beverage Matrix

INTERVENTION IN SUPPLY CHAIN MANAGEMENT OF INDIAN PERISHABLES - RITU MISHRA

Ritu Mishra Food Technolgist

S

“Leader wins through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.” ~ Tom Peters

upply Chain Management (SCM) is the heartbeat of any industry and it becomes more critical while dealing with food, especially fresh produce of India. India ranks second in fruits and vegetables production in the world, after China. As per National Horticulture Database published by National Horticulture Board, during 2015-16, India produced 90.2 million metric tons of fruits and 169.1 million metric tons of vegetables. The Postharvest losses range from 15 to 50%, creating the need to focus on supply chain in India.

As per expert’s, dealing in supply chain, insights shows that SCM has to be taken care of crucially. Following is the interview with Mr. Praveer Shukla, Senior National Business Manager fruits and Vegetable (FnV) at DeHaat (Agri revolution) which offers complete end to end services to farmers.

How do DeHaat Play a role in FnV of India?

Dehaat is being nominated as the best nation best startup in social sector region by Zee Business. They are also part of Prime Minister, start up policy framework committee.

DeHaat basically deals in Supply Chain in agriculture sector from last 7 years. Its journey has been just started.

Agri Products including inputs (seeds, fertilizer, crop protection) and output (perishable and non-perishable commodity).

As agricultural Supply Chain is

mostly inefficient, there are so many middle man involved in between the value chain and we at DeHaat are connecting directly to farmer with the help of our DeHaat Centres, where we connect farmer directly to corporates and market. We currently have more than 1 lakhs farmer connect with more than 170+ rural DeHaat centre in 5 states.

DeHaat has been dealing with major sector of Supply Chain of FnV products from many years .what according to you are major concerns which are unaddressed currently?

Agricultural Supply Chain is about managing the supply and Demand. In Agri Commodities, the supply is for one season but demand is year round, which require proper infrastructure to meet surplus and shortage period.

The lack of proper infrastructure and storage facility in India, directly hits the price variation

What percentage of Sector is still unorganized?

What are major challenges still needs to be addressed?

Approximately 85% of this sector is still unorganized.

Ok, that can be long. I will try sum up in few pointOne sided traffic – truck goes from A to B. While returning from B to A load is nothing, affecting the total cost of transport.

How do you see the shift in SCM of FnV? The Shift has been Tremendous. In past there was not much movement of perishables and mostly goods were transported through Railways but .For Instance 10 years back you couldn’t have found Kerala’s Coconut water on streets of Delhi but these days it is quite readily available.

Transportation matters in such huge distance Railways are quick but we prefer by road as there not much facility available for perishables by railways.

As we have developed a lot in Technology and artificial Intelligence is high in use these days. Do you think role Technology has really impacted in managing For Instance, First in SCM is Material Supply chain?

Handling/Loading. It’s clearly visible that there are many improvements in environment controlled vans.

As quality of fresh product is a function of temperature, pressure, humidity. The Vans usually contains temperature control rather than both humidity & temperature control.

Secondly Service handling needs to be attended carefully in order to avoid puncturing of perishables. For instance 20% Losses of banana is due to the same reason.

Yes, A lot of companies are coming in fruits and Vegetable Sector aiming to reduce the wastage by intervention of technology, reducing the overall lead time and overall manual handling in between, some of them are Ninjakart, waycool, vegfru. In shorts the market requirement is huge for technological intervention in making the supply chain more efficient.

We use navigation System traceability of our goods.

for

•

Lack of Truck and drivers quality life in India. Therefore driving is harsh, pressure of timely delivery leads makes them exhaustive, and they are away from home, social cut off, no food and many others.

•

Traceability – Although traceability is a prime importance of global supply chain.

GlobalGaP, BRC Certification, HALAL certification ALL HAD FOOD TRACIBILITY AS THE BASIC PILLAR, but still in India it is still in very nascent stage.

What are the relation of quality of a food product related to SCM? How do FSSAI play a role in checking quality of the same?

Physical damage not considered in India. At the sale it is visible but that don’t notice it in the supply chain.

Microbiological Contamination – There is no/less check on microbiological, micro residual before going to sale in market(at home consumption) , which is a serious threat for mass consumption.

What are the uncertainties you have to take care of while dealing in SCM? Weather is the issue mostly transported by open condition. Due to improper packaging the losses increases.

Overload/improper handling in practice people get on top and press to take make space for extra load, means extra money, indirectly punctures & increases the losses.

Contined to page no 21

Food And Beverage Matrix | August 2019

21

INDIA’S PACKAGED JUICE MARKET DECLINES WITH CONSUMERS OPTING FOR LOWER PRICED BEVERAGES

I

(which accounts for a lion’s share of the category nationally), summer kicked in late this year in the latter part of April.

group ITC, which derives over 25% of its revenues from newer FMCG businesses, confirmed the decline in the juices and nectars category.

Consumption has slowed, driven by softening demand for essentialand impulse-food categories across all food and non-food categories, including juices, salty snacks, biscuits, Pepsi-Co, Dabur and and tea.

ITC, which dominate the organised juices market Consumer facing firms say growth ascribed the decline forecasts are lower than earlier because of high prices, the projections, as consumers are downlate onset of summer in the trading to lower-priced products northern consumer belt, despite health concerns. Diversified and increased competition.

Last month Nielsen revised its growth forecast for the FMCG sector to 9-10% in 2019 from its previous outlook of 11-12%, citing a sharp rural slowdown.

ndian consumers nowadays are opting for lower priced beverages such as soft drinks and milk-based brands and this has led to India’s packaged juice market to have steepest decline in this quarter.

Nielsen research data, sourced from industry, show that the 100% juices and nectars category declined 3.1% in the AprilJune quarter, compared with 18% growth in the corresponding year-ago quarter by way of sales.

Similarly, the number of packs sold in the first quarter of FY20 has fallen 4.9%, compared with 20% growth in April-June 2018.

The juice industry has been witnessing strong headwinds and increased competitive intensity from milk-based players and hence all players are now competing for the same but shrunken consumer wallet.One possible reason could be that in north India Contined from page no 20

What is your Opinion or words for the world you want to convey.

A lot of work need to be done in making the supply chain effective to cut down the overall postharvest losses, whether it is providing proper infrastructure or efficient logistic system with proper material handling system to reduce physical damage.

Or it is proper streamline of Demand forecast and technology intervention is automatic Material inwards, billing and dispatch system, thereby reducing the overall lead time from farm to costumer.

We may conclude that many sectors in food still needs our attention.n

As per its estimates, PepsiCo’s Tropicana has grown in double digits in in the quarter. On an individual brand basis, Dabur said its juice business grew by over 3% through the introduction of a product at the

Rs10 price point, addition of capacity of smaller packs to straddle the rural route to market, and enhanced penetration of packaged fruit juices in rural India.

A spokesperson for Del Monte said its retail growth in the juice segment in Q1 was ‘distinctly’ better than in the corresponding quarter of previous yearn

22

August 2019 | Food And Beverage Matrix

INDORE DEMANDS GEOGRAPHICAL INDICATION (GI) TAG FOR THE INDORI POHA

T

he classic Poha (flattened rice) is certainly among the top preferred breakfast in India. The breakfastfood which is famous in India has different flavours in a different part of the country. But Indori poha is the one which is well-known across India. Made using soaked flattened rice fried in little oil with spice and veggies, Poha is, also the lifeline of Maharashtra. The food which is very easy to make, and consumes less time is an on the go meal in Mumbai.

But Unlike the Mumbai version, the Indori poha is a full meal in itself.

Poha has recently been in the news as an application made by the Indori Mithai Aur Namkeen NirmataVikreta Vyapari Sangh demanded a Geographical Indication (GI) tag for the Indori Poha. And other than poha they have sought the tag for three more dishes, which are laung-sev, khatta-meetha mixture and Dahi-kishikanji which is unique to Indore.

The Indori Poha is served with sev

US TO PRODUCE VET CERTIFICATES BEFORE EXPORTING DAIRY PRODUCTS TO INDIA

and finely chopped onions on top.

Usually, the poha is complimented with a spicy gravy poured over it. The Indori poha is heavier than the regular pohe sold in Maharashtra.

Though the claims have not been made on Indore being the birthplace of poha. Rather, the demand was based on the separate character and taste of Indori Poha, and this is what needs to be recognised.

A geographical indication (GI) tag is used to denote the name or sign of products specific to certain geographical locations and helps in attracting more people to the hub of food. Notably, the ingredients used to make a poha define its variety, like simple Kanda-pohe cooked with the help of onions.

The GI tag will give the food much required global attention and help the vendors of Indore. Recently a fight between Kolkata and Orissa, for GI tag of Rasgulla came to limelightn

Food and Beverage Matrix

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Advisory Board

Saheb Bajaj CEO Punjab Sind Foods (India) Pvt. Ltd Arun Varangavkar Chairman Garkul Industries Shiv Prakash Bajaj Chairman Tresbon Consulting Solutions Rajiv Mitra MD Govid Milk and Milk Products Prakash Waghmare Waghmare Food Products Harvinder Bhatia Country Head Bitzer India Pvt Ltd Prassana Deshpande Director Chaitanya Group of Industries Ram Kumar MD Spectra Plast India Pvt Ltd Samayak Lodha MD MB Sugars

A

ccording to sources, India and the US may come to an understanding on some catchy trade issues before Washington visit of Commerce Minister Piyush Goyal.

India will allow dairy imports from US on the condition that Washington should guarantee the dairy products do not go against religious beliefs with veterinary officials endorsing that the source animal was not fed on meal made of bovine extracts.

In India, dairy animal and its products are fundamental to Hindu devotion, necessitates that the cattle has not been given the feed containing internal organs, blood meal or tissues of ruminant origin.

“Nothing is a deal breaker but we have insisted on our religious sensitivities,” said an internal source.

“We will accept the US’ certification that the cattle is not fed meat,” the official said. “A feed ban certificate

should ensure that no blood meal was given to it.”

The American dairy industry has declared that if India permits market access to dairy products, the exports would rise up to USD $100 million (Rs. 700 crore).

Both sides have also succeeded to resolve their differences over market access for agricultural commodities and pricing of medical devices.

“In all these areas, we have worked intensively and bridged the gap,” said an official.

Where agriculture is concerned, the US wants India to increase the import of certain American products. In return, India is expectant of simplified tax and tariff procedures for the export of its grapes, mangoes and pomegranate producen

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