The Running Event 2018 Event Guide

COMPLETE TRADE SHOW EXHIBITOR LISTINGS

IDEAS TO BETTER MANAGE AND GROW YOUR BUSINESS

BEST RUNNING STORES AWARDS 2018

SPORTSTYLE SELECT ON TRADE SHOW FLOOR

RUN THE INDIE 5K AT HANCOCK GOLF COURSE

RETAIL/VENDOR SPEED NETWORKING

THE RUNNING EVENT 2018 REGISTER TODAY! PAGE 58

NOVEMBER 27 - 30, 2018 AUSTIN CONVENTION CENTER & HILTON AUSTIN

Y’all come back, now – ya hear?!

AD PAGE The Running Event will be returning to Austin December 3-6, 2019, so mark your calendars and get ready to join us for another stellar year!

THE RUNNING EVENT 2019 ®

Madi Serpico

Sarah Piampiano

Gwen Jorgensen

146

146

144

144

151

151

149

248 149

248

Will Leer

251

350 251

350

351

450 351

450

249

348 249

348

349

448 349

448

Sebastian Kienle

124

244 145

244

245

344 245

344

345

444 345

444

445

544 445

544

143

242 143

242

243

342 243

342

343

442 343

442

443

542 443

542

139

238 139

238

137

236 137

236

125

Mirinda Carfrae

237

338

338

336 237

336

337

125

325

337

325

110

110

108

108

106

106

104

104

100

100

119

219

115

214 115

214

113

212 113

212

109

208 109

208

107

206 107

206

425

318 219

318

319

420

420

418 319

418

SPORTSTYLE SELECT SELECT SPORTSTYLE

207

551

551

549

648 549

306 207

306

103

202 103

202

203

302 203

302

101

200 101

200

201

300 201

300

307

301

406 307

400 301

951

1050 951

1050 1051

649

748 649

748

949

1048 949

1048

647

746 647

746

545

644 545

644

645

744 645

744

541

541 539

536 437

536

537

636 537

532

532

530

530

531

525

641

636

531

740 641

637

736 637

633

633

631

730 631

620 521

518 419

518

519

519

417

516 417

516

517

616 517

413

512 413

512

513

513

411

510 411

510

511

610 511

507

507

747

743

741

840 741

739

739

736

737

836 737

730

731

731

740

725 623

521

747

743

525

419

843

839

616

831

725

825

617

615

714 615

718

719

818 719

938 839

825

604 505

604

403

502 403

502

503

602 503

602

401

500 401

500

501

600 501

600

939

1038 939

925

1024 925

1140 1041

1038 1037

1136 1037

1031

1130 1031

1024 1025

1025

1140 1141

1240 1141

1139

1139

1136 1137

1236 1137

1130 1131

1131

1125

1240 1241

1347

1340 1241

1340 1341

1446 1347

1330

TRAILHEAD TRAILHEAD STAGE STAGE

1450

1649

1448 1446 1447

1442

1440 1341

1440 1441

1540 1441

1125

1325

1325

1437

1536 1437

1431

1431

1425

919 916 817

1018 919

1018 1019

916 915

1014 915

1014

713

707

807

907

1010 911

1006 907

1118 1119

1119

1117

1216 1117

1216

1317 1314 1215

1416 1317

1416 1417

1007

1531

1425

1525

1520 1421

1516 1417

1642 1543

# B L O O D S W E ATA N D D ATA

1941

1941

1939

1939

1844 1845

1944 1845

1944

1642 1643

1742 1643

1742 1743

1842 1743

1842 1843

1942 1843

1942

1841

1940 1841

1940

1636 1537

1839

1938 1839

1938

1831

1831

1826

1826

1824 1725

1824 1825

1924 1825

1924 1925

1925

1823

1922 1823

1922 1923

1923

1636

1531

1525

1618 1519

1738

1738

1637

1736 1637

1736 1737

1836 1737

1836

1631

1631

1731

1830 1731

1830

1625

1724 1625

1724 1725

1623

1722 1623

1722

1618

1516

1617 1515

1614 1515

1721

1721

1821

1920 1821

1920 1921

1921

1718

1718 1719

1818 1719

1818 1819

1819

1919

1919

1716 1617

1716

1817

1916 1817

1916 1917

1917

1915

1915

1614

1611

1307

1945

1844 1745

1520

1314

1307

1945 1744 1745

1713

Learn More: 800.227.1314 polar.sales@polar.com 1107 polar.com 1107 1207 1207

1947

1744 1645

1013

1010

1006 1007

1421

1947

1645

1536

1519

1215 1013

807

1118 1019

1221

1951

1649

1540 1537

1330

1951

1447

1543

1442

1236

ENTRANCE ENTRANCE

601

1448

1142

1221

911

601

1351 1450 1351

1147

821

714

707

505

1142

831

610

504

938

For over 40 years, Polar has been the choice of the best runners and triathletes in the world.

1047 1147

1044

942

818 817

713

504 405

1044 945

1051

Edward Cheserek 821

617

945

1047

836

623

718 619

947

1041

Tim Don

619

942 843

947

840

620

405

(As of 9/24/18)

750

646

539

406

400

750 651

646 547

538

524

651

547

538

524 425

648

Pedro Gomes

120

119

437

331

Kyle Merber 120

449

145

331

124

449

Molly Huddle

Noah Droddy

1507

1507

1607

1710 1611

1706 1607

1812 1713

1812 1813

1912 1813

1912 1913

1913

1811

1910 1811

1910 1911

1911

1808

1808 1809

1908 1809

1908 1909

1909

1806 1707

1806 1807

1906 1807

1906 1907

1907

1710

1706 1707

Noah Droddy

Molly Huddle

For over 40 years, Polar has been the choice of the best runners and triathletes in the world.

Tim Don

Edward Cheserek

Learn More: 800.227.1314 polar.sales@polar.com polar.com

# B L O O D S W E ATA N D D ATA

C

M

Y

CM

MY

CY

CMY

K

THE RUNNING EVENT 2018 OFFICIAL SHOW GUIDE AND PLANNER NOVEMBER 27 – 30, 2018 AUSTIN CONVENTION CENTER / AUSTIN, TEXAS

CONTENTS

6 A Note From Event Management 8 Event Schedule 10 Featured Speakers REGISTER NOW! therunningevent.com 16 New & Noteworthy 24 Trailhead at TRE 26 Sportstyle Select 28 Find Your Match: Speed Networking Lunch 30 BibRave100 Awards Luncheon 32 Indie 5K 36 Best Running Stores in America Awards & Banquet 42 Get Mobile and Get Social!

44 A Guide to Austin 58 Passes & Pricing Information 60 Exhibitor Listings Platinum Sponsors:

The Running Event is a registered trademark of Diversified Communications. All rights reserved. The opinions expressed by authors and contributors are not necessarily those of the publishers. Articles may not be reproduced in whole or in part without the express permission of the publisher. The Indie 5K and Best Running Stores in America are registered trademarks of Diversified Communications.

THE BEST SOCKS

JUST GOT BETTER! INTRODUCING CEP’S NEW 3.0 SOCK WITH IMPROVED COMPRESSION TECHNOLOGY AND DESIGN.

CHECK US OUT AT TRE BOOTH #623

AVAILABLE IN CALF SLEEVES, CREW CUT, LOW-CUT AND NO-SHOW

CEPCOMPRESSION.COM

REGISTER NOW! therunningevent.com

WELCOME

WELCOME TO TRE 2018 O

n behalf of The Running Event team and Diversified Communications, we welcome you back to Austin and look forward to an exciting and productive

show. We are very proud of this year’s event and the many exciting programs we have planned to celebrate the specialty running channel.

This year’s event would not have been possible without the vision of our colleagues and friends Mark Sullivan and Troy Leonard. They have been extremely generous in sharing their long-time relationships with exhibitors, store owners and thought leaders. They have shown us many times what makes The

Bill Springer EVP, Diversified Communications bspringer@divcom.com

Running Event so special.

In the past six months, I’ve had the good fortune to meet with a number of key players in the industry. It was a busy summer, but I certainly enjoyed meeting so many passionate people committed to their customers’ health and wellbeing. These meetings have only enhanced our desire to continue to deliver an outstanding event to all stakeholders.

As you may have heard, we are bringing some exciting new features to this year’s event. Last year’s bra salon was a success, so we’re expanding it to include a full athleisure storefront. We’re adding the Trailhead Stage, devoted to the growing, changing trail business, with support from the American Trail Running Association. And I hope to see you at the Annual Indie 5K — run this year at Hancock Golf Course, one of Texas’s oldest and most historic courses. It

Christina Henderson Event Manager, The Running Event chenderson@divcom.com

should be fun for all.

We welcome your comments and ideas on The Running Event, both present and future. I’ll be sure to say “hello” as I walk the show floor or when I’m in the Show Management Booth #449, or contact me at bspringer@divcom.com.

Best regards, Bill Springer Executive Vice President Diversified Business Communications

Produced by

6 THE RUNNING EVENT • AUSTIN TEXAS 2018

Conference & Trade Show Schedule

AT A GLANCE

TUESDAY, NOVEMBER 27, 2018 11:30 am - 1:00 pm

1:00 pm - 2:15 pm

Opening Day Lunch Sponsored by AfterShokz

What Specialty Running Stores Can Learn from the Big Guys While Leveraging Their Indie Edge Presented by Barbara Thau

2:30 pm - 3:45 pm

4:00 pm - 5:00 pm

6:00 pm - 7:30 pm

How Digital is Changing the Customer Journey Presented by Dan Mann

The Last Numbers Presentation You’ll Ever Need to Sit Through Presented by Neil Schwartz and Patty Kelley, SportsOneSource

Opening Night Reception Presented by Balega & Implus Brands

WEDNESDAY, NOVEMBER 28, 2018 6:30 am - 8:00 am

8:00 am - 9:15 am

9:30 am - 10:30 am

Run by the River Presented by Saucony

Food for Thought Breakfast Presented by Saucony

What Every Retailer Needs to Know About 2019 Presented by Parker Karnan, Karnan Associates

Breakout Sessions A Day in the Life Presented by Dr. Robert Conenello

What Running Stores Can Learn from Shoe Stores Presented by Rick Ravel, Karavel Shoes in Austin

RunSafer with Todd Williams 10:45 am - 11:45 am

Presented by ASICS

Executing a Digital Marketing Strategy for a Running Store Presented by Parker Karnan and Erin Flynn, Karnan Associates

The Do’s and Don’ts of Social Media Advertising Presented by Johanna Fiedler, Promoboxx

How to Green Your Race Presented by Recover Brands 12:00 pm - 1:15 pm

BibRave100 Awards Luncheon

12:00 pm - 1:30 pm

Find Your Match: Retailer/Vendor Speed Networking Lunch

12:00 pm - 1:30 pm

Lunch for Conference Attendees

8 THE RUNNING EVENT • AUSTIN TEXAS 2018

Back to the Future: Lydiard Principles for the Modern Runner and Retail Store Presented by Mark Cucuzzella MD, FAAFP, and Lorraine Moller

Connecting Communites, Customers and Categories Presented by Blaine and Robin Lewis, Fleet Feet Roanoke 1:45 pm - 2:45 pm

How Walking Across America Affected My Retail Sensibility Presented by Tom Griffen

Understanding Customers Better to Personalize Messaging and Marketing Presented by Dean Gill, Upper Quadrant

Modern Marketing for Races Moderated by Tim and Jessica Murphy, Bibrave

3:00 pm - 7:00 pm

Trade Show Hours

7:30 pm - 8:30 pm

The North Face High Visibility Night Run

THURSDAY, NOVEMBER 29, 2018 7:00 am - 9:00 am

Indie 5K

10:00 am - 6:00 pm

Trade Show Day Hours

7:00 pm - 9:00 pm

Best Running Stores in America Awards and Banquet

FRIDAY, NOVEMBER 30, 2018 8:30 am - 1:00 pm

Trade Show Hours

Conference & Trade Show Schedule

Breakout Sessions

CONFERENCE SPEAKERS

KEYNOTES! What Specialty Retailers Can Learn From the Big Guys While Leveraging Their Indie Edge Barbara Thau

Presented by Barbara Thau

Barbara Thau, an experienced editor specializing in the retail sector and the consumer economy, will talk about the viability and strength of independent stores in today’s changing business environment.

She is currently a contributing retail writer for Forbes.com. Her work has appeared on CNBC and in Fortune and the New York Daily News, among other media outlets. Thau also works as a content writer/editor for corporate clients such as Microsoft, Zebra Technologies and IBM. This year, Thau was named to The List of People Shaping Retail’s Future by The National Retail Federation, which awarded her the 2018 Influencer Award.

How Digital is Changing the Customer Journey Presented by Dan Mann Dan Mann is the founder and president of The Mann Dan Mann Group, a consultancy based in Asheville, NC. Since 2003, The Mann Group clients have included numerous Fortune 100 and Fortune 500 companies across the U.S., Canada, Europe, Australia and Asia. The common thread through his work is simple: influence. Dan has innovated, detailed and refined the process of influence and behavior change to the benefit of businesses around the world. In 2017 Dan released his book, “ORBiT: The Art and Science of Influence.” The book addresses the ever-present challenge of effectively implementing change through people.

10 THE RUNNING EVENT • AUSTIN TEXAS 2018

Neil Schwartz

Patty Kelly

The Last Numbers Presentation You’ll Ever Need to Sit Through Presented by Neil Schwartz and Patty Kelly, SportsOneSource Experts from SportsOneSource share data and insights on the running business, what’s going on in all retail channels and what it means for the future of the run specialty store.

What Every Retailer Needs to Know About 2019 Presented by Parker Karnan, Karnan Associates Parker Karnan

Parker Karnan has worked with hundreds of business owners and learned the inherent challenges entrepreneurs face as they work to create a thriving business. His devotion to the Run Specialty Industry allows him to understand how businesses successfully adapt to compete with today’s retail environment. To Parker, it’s less about what you know now and more about what you will figure out next. Making the correct decision about what to do next is what separates good from great for specialty retailers.

Introducing

ALBERT The Revolutionary 3D Foot Scanner

Aetrex is bringing consumers back into stores like never before with Albert, its revolutionary, 3D foot scanner.

Albert captures unmatched data and information about feet, enabling consumers to make more educated buying decisions when it comes to footwear and orthotic purchases. Albert offers the most sophisticated, interactive, in-store scanning experience to date.

Tel. 800-526-2739 | Fax: 800-526-0073 www.aetrextechnology.com

CONFERENCE SPEAKERS

BREAKOUT SESSIONS Dr. Robert Conenello

A Day in the Life Presented by Dr. Robert Conenello How do doctors and run stores ever work together? Real life scenarios, how to avoid pitfalls and make the relationship a win for everyone.

What Running Stores Can Learn from Shoe Stores Rick Ravel

Presented by Rick Ravel, Karavel Shoes in Austin and Past Chairperson of the National Shoe Retailers Association Run stores are known for their passion and high levels of customer engagement. Shoe stores are known for their business expertise, inventory management and ROI. What can the two learn from one another?

RunSafer Todd Williams

Presented by ASICS with Todd Williams RunSafer is a program created by two-time Olympic Distance Runner and Black Belt in Brazilian Jiu Jitsu, Todd Williams. This one-hour session will teach you safety techniques and tips to help protect yourself in a dangerous situation.

Parker Karnan

Executing a Digital Marketing Strategy for a Running Store Presented by Parker Karnan and Erin Flynn, Karnan Associates Learn how modern marketing tactics maximize the value proposition of brick-and-mortar retail and drive business development.

The Do’s And Don’ts of Social Media Advertising Erin Flynn

Johanna Fiedler

Presented by Johanna Fiedler Johanna Fiedler is the Director of Support & Communities at Promoboxx, the only retail marketing platform, powered by brands, that connects and aligns national manufacturing brands with independent, specialty retailers to increase local awareness and sales at every storefront. Johanna’s work is dedicated to supporting and empowering 70-plus brands, 1000plus sales reps and more than 20,000 retailers with their digital marketing efforts to become better, more successful business people. She collaborates with customers who represent more than 15 industries and range from tech gurus to those just getting started online.

12 THE RUNNING EVENT • AUSTIN TEXAS 2018

EXCLUSIVELY RUN SPECIALTY

CIAO, AUSTIN. BOOTH 1131

CONFERENCE SPEAKERS How To Green Your Race Presented by Recover Brands Make your race environmentally sound. Learn from races that have done it, including The Big Sur Marathon.

Mark Cucuzzella

Back to the Future: Lydiard Principles for the Modern Runner and Retail Store Presented by Mark Cucuzzella MD, FAAFP, and Lorraine Moller, 1984 Boston Marathon Champion, 1992 Olympic Marathon Bronze Medalist

Lorraine Moller

Pain free, healthy and sustainable physical activity is essential for what JFK described as “the vigorous life.” During the same era and born out of cardiac rehab, the Lydiard Principles became the foundation for modern elite running endurance training and, more importantly, introduced “jogging” to the world. The seminar will re-introduce the Lydiard Method and share the essentials to best help your customers meet their performance and fitness goals.

Connecting Communites, Customers and Categories Blaine and Robin Lewis

Presented by Blaine and Robin Lewis of Fleet Feet Roanoke, Moderated by Darren Brown, OOFOS Learn how to grow your business with add-on sales.

How Walking Across America Affected my Retail Sensibility Presented by Tom Griffen Darren Brown

Tom Griffen

In 2018, Tom walked across America. Wore out seven pairs of shoes and ate way too much pizza between Santa Monica, CA and Coney Island, NY. Covered 3410 miles in 205 days.

Set out to achieve a personal goal, but quickly learned the walk wasn’t about him at all. It was more about the people he genuinely connected with along the way — a detail he couldn’t help but liken to what it means to be a good retailer.

Understanding Customers Better to Personalize Messaging and Marketing Presented by Dean Gill, Upper Quadrant

Dean Gill

As a passionate runner himself, there are few things Dean enjoys more than helping running stores grow their businesses, and he has always kept his philosophy simple: Listen to the client. While that may sound simplistic, Dean knows there is nothing more important than getting a feel for the cause of a specific challenge or issue. Dean helps companies combine their data to use it in new ways do drive business forward.

Modern Marketing for Races Presented by Tim and Jessica Murphy, BibRave

Tim and Jessica Murphy

Learn from top races — how they are cutting through the clutter and spending money in the most efficient ways.

14 THE RUNNING EVENT • AUSTIN TEXAS 2018

RUNNING COMPANIES MAY LIE. RUNNING DOESN’T.

So many shoe companies. Dishing out so many marketing claims. It’s exhausting. But we don’t make promises, we make shoes. For runners. And runners need shoes that actually perform.

Which is where our foam comes in. Don’t believe us? Try on a pair, and let the running do the selling.

361usa.com

NEW & NOTEWORTHY

WHAT’S NEW & NOTEWORTHY FOR 2018 TUESDAY, NOVEMBER 27TH 11:30 am – 1:00 pm Opening Day Lunch Start Day 1 right by getting some brain food while reconnecting with industry peers.

6:00 pm – 7:30 pm Opening Night Reception Sponsored by Balega & Implus Brands

End Day 1 right as you gather with friends once again, this time for some light snacks, beer, wine and music.

Hickies Lace Replacement Station Stop by the Hickies Lace Replacement Station between Conference Sessions on Tuesday and Wednesday to swap out your old shoelaces with Hickies.

16 THE RUNNING EVENT • AUSTIN TEXAS 2018

ENHANCING THE ATHLETE JOURNEY FROM START TO FINISH

ATHLINKS SERVICES provides a comprehensive suite of race management solutions to create the best possible experience for your Athletes – from event exposure and race registration software, to race timing services and results.

DISCOVER Help Athletes find your event REGISTER Offer a simple path to maximize attendance TRAIN Support Athletes to arrive at your start line fast, fit & healthy PARTICIPATE Create an experience your Athletes won’t forget CELEBRATE Provide easy-to-share results, photos and videos

www.services.athlinks.com | (855) 709-4555 | info@athlinks.com

NEW & NOTEWORTHY

WEDNESDAY, NOVEMBER 28TH 6:30 am – 8:00 am Saucony Run by the River Get your day started with a run along Lady Bird Lake. Meet Saucony in the Hilton lobby for what has become an attendee favorite. There may even be a new, competitive twist to the run!

8:00 am – 9:15 am Saucony Food for Thought Breakfast Continue your morning with Saucony with a full breakfast at the Hilton Austin. Breakfast and engaging, educational programming will be included.

HT R THOUG FOOD FO

AST F K A E R B

12:00 pm – 1:30 pm Find Your Match: Retailer/Vendor Speed Networking Lunch Back by popular demand! Registered retailers will meet with 12 different vendors for five minutes at a time to find products that round out their store’s inventory. Even better, lunch will be served before the networking begins!

18 THE RUNNING EVENT • AUSTIN TEXAS 2018

NEW & NOTEWORTHY 12:00 pm – 1:15 pm BibRave 100 Lunch Leading race directors from across the country will gather to be honored and recognized at the second annual BibRave 100 luncheon.

Sponsored by:

and

5:00 pm – 7:00 pm Happy Hour Stop by participating companies’ booths to grab a drink on them!

INDIE5K

7:30 pm – 8:30 pm The North Face Night Visibility Run Make sure to visit therunningevent.com/activities for more up-to-the-minute details on The North Face Night Run.

THURSDAY, NOVEMBER 29TH 7:00 am – 9:00 am Indie 5K You’d better start improving that mile time! This year, the ever-popular Indie 5K is the event’s only chip timed race and is, as always, open to all TRE attendees at no charge. We’ll continue to host a post-race expo where breakfast and refreshments will be served.

Presenting Sponsors:

All Exhibit Hall Hours Sportstyle Select An expansion on the Sports Bra Fitting Salon, the Sportstyle Select area will be a feature on the exhibit hall floor that teaches proper fitting and merchandising techniques from experts and will showcase all there is to offer today’s modern athlete — functional clothing that can transition from a morning run to coffee with friends.

Presented by: Sponsored by:

20 THE RUNNING EVENT • AUSTIN TEXAS 2018

®

SOCKS WITH

PURPOSE

®

THE 1ST GET BETTER, RUN LONGER, INJURY PREVENTION,

NO EXCUSES

BASE LAYER BRACING

RUNNER’S BASE LAYER BRACING®

Like taping without the hassle.

OS1st.com · 844-413-5457

quad

KNEE

ANKLE

OS1st®, a full line of bracing designed for performance level support underneath any equipment, gear, or apparel.

Offers relief, prevention & faster recovery.

FOOT

BOOTH #1325

NEW & NOTEWORTHY All Exhibit Hall Hours Trailhead @ TRE An interactive, educational area on the exhibit hall floor devoted to the growing trail running category. Featuring presentations from top athletes, brands and retailers who will highlight opportunities around this evolving business.

Food Court Sponsored by Skechers Performance Use your vouchers!

AWARDS & BANQUET THURS, NOV. 29, 2018 7:00 – 9:00 PM THE HILTON AUSTIN

Ubuntu Presented by

SPIbelt Retail Lounge Make sure to come unwind at the Official TRE Retailers Lounge in SPIbelt’s booth. While there you can treat yourself to comfort food, SPIbelt’s notable SPIritas, and some special surprises for guests that you don’t want to miss. We will also be showcasing both new SPIbelt and SPIbeam products that will be introduced to the 2019 collection.

Pocket Outdoor Media Pocket Outdoor Media, the holding company that publishes VeloNews, Triathlete, Women’s Running, Competitor, and VeloPress books, is the sponsor of TRE’s Official Media Hub. The 20 x 20 area on the trade show floor in Booth 1431, will serve as a studio of sorts where POM editors will interview brand executives and retailers and report live to their audience on the latest trends and newest products in the running category. For more information, visit: www.pocketoutdoormedia.com.

Rock Tape Retail Tips & Tricks Rock Tape will host two quick training sessions in the Austin Convention Center. Check with your Rock Tape representative for details.

Run Happy Presented by

Sound Mind Sound Body Presented by

Run For Good Presented by

7:00pm – 9:00pm Best Running Stores in America Awards & Banquet Don’t forget to buy your ticket for this one! Join us in honoring 4 of the Best Running Stores in America and get inspired by the retailers who are going above and beyond for their running community.

9:00pm - 2:00am The Brooks Party Cedar Street Courtyard: 208 W 4TH Street Please check out www.therunningevent.com/activities for more updates.

FRIDAY, NOVEMBER 30TH 8:30am - 1:00pm Trade Show Hours Make sure to squeeze in time for any booths you may have missed on Wednesday and Thursday!

22 THE RUNNING EVENT • AUSTIN TEXAS 2018

NATHAN believes if you run, then you’re a runner.

No matter where or why, how far or fast, we create the essentials for you to have your best run.

If you run, then NATHAN Runs With You. nathansports.com

#WERUNWITHYOU

BOOTH 1221

TRAILHEAD @ TRE

An interactive, educational area on the exhibit hall floor devoted to the growing trail running category. Featuring presentations from top athletes, brands and retailers who will highlight opportunities around this evolving business.

Presenting Sponsors:

Content Partner:

Supporting Sponsors: Special Seating Sponsor:

Visit www.therunningevent.com/trailhead for more details and a daily presentation schedule.

24 THE RUNNING EVENT • AUSTIN TEXAS 2018

Research Partner:

SPORTSTYLE SELECT

Running specialty retailers are evolving with their customers and that means being on the lookout for the most versatile workout-tohangout apparel to round out the inventory.

The Sportstyle Select area will be a feature on the exhibit hall floor that will teach proper fitting and merchandising techniques from experts and will showcase all there is to offer today’s modern athlete — functional clothing that can transition from a morning run to coffee with friends.

PRESENTED BY:

SPONSORED BY:

®

Visit www.therunningevent.com/sportstyle-select for more details and a daily presentation schedule.

26 THE RUNNING EVENT • AUSTIN TEXAS 2018

BODYGLOVE.COM

FIND YOUR MATCH

RETAILER/VENDOR SPEED NETWORKING Back by popular demand, participating

Sponsored by:

brands will get five minutes to tell interested retailers why their product belongs in run specialty stores across the country. Each retailer will meet with 12 vendors in less than two hours.

Registration is required for this event, so be sure to choose this option during your registration process.

Ziphers

Bonus!

Lunch will be served prior to networking!

28 THE RUNNING EVENT • AUSTIN TEXAS 2018

BIBRAVE 100

THE BIBRAVE 100 AWARDS LUNCHEON returns to The Running Event!

Award-winning race directors from all over the country will come together again to be recognized for their achievement in event management in the following categories: • Top 20 Marathons • Top 20 Half Marathons • Top 15 10Ks • Top 15 5Ks • 3 Best x Category

Wednesday, November 28 12:00 pm – 1:30 pm Austin Convention Center

Visit www.therunningevent.com/bibrave for a complete list of the Top 100!

SPONSORED BY

30 THE RUNNING EVENT • AUSTIN TEXAS 2018

The Running Event | Booth 1537

Change your running game.

RUN. Stop foot pain and run longer.

Featuring a supportive arch, a deep heel cup and a heat/wear moldable orthopedic base for the perfect amount of support exactly where you need it.

RECOVER. The perfect post-run recovery flips.

Your feet aren’t flat. Why should your sandals be? Wear moldable orthopedic sandals.

Select footwear and footbed styles proudly made with 100% recycled wine corks.

yoursole.com

THE INDIE 5K

®

YOU’D BETTER START IMPROVING YOUR MILE TIME!

INDIE5K

This year, the ever-popular Indie 5K will head to the Hancock Golf Course.

The event’s only chip timed race is, as always, open to all TRE attendees at no charge and we’ll continue to host a post-race expo and breakfast — refreshments will be served.

Visit www.therunningevent.com/indie-5k for more up-to-the-minute details.

Thursday, November 29 7:00 – 9:00am Hancock Golf Course Don’t miss the bus! Buses will depart from The Hilton Austin starting at 6:00 am

PRESENTING SPONSORS

SUPPORTING SPONSORS

32 THE RUNNING EVENT • AUSTIN TEXAS 2018

NO ARTIFICIAL FLAVORS

WITH A LIGHTER TASTE

Endurance athletes take things farther.

Gatorade® Endurance Formula is designed for the specific demands of endurance athletes.

On course at over 300 races.

AVAILABLE IN LEMON-LIME, ORANGE AND CHERRY

SOLD EXCLUSIVELY AT RUN, BIKE, AND TRI SHOPS

ONLINE AT GATORADEENDURANCE.COM Gatorade® Endurance Formula has nearly twice the sodium (300mg) and more than triple the potassium (140mg) of regular Gatorade® to help meet endurance athletes’ needs. ©2017 S-VC, Inc. GATORADE ENDURANCE and G DESIGN are registered trademarks of S-VC, Inc.

THE INDIE 5K

®

AWARDS WILL BE GIVEN FOR:

INDIE5K

Male & Female Retail Winners

The Fastest Runners in the Industry in 2017 were…

Top 5 Males:

SEAN DAVIDSON.................................14:43 SCOTT BAUHS....................................14:45 DAN O’KEEFE......................................14:46 CADE PERRY.......................................15:11

Male & Female Manufacturer Winners

GEORGE CARTER.............................. 15:15

Top 5 Females:

MARISA HIRD......................................18:08 MEGAN DiGREGORIO.........................18:32 MINA DeMARCO.................................18:36 EMILY DONKER...................................18:41

Male & Female Store Owner Winners

Fastest Retail Team (Top three individuals count toward scoring)

Fastest Manufacturer Team (Top three individuals count toward scoring)

34 THE RUNNING EVENT • AUSTIN TEXAS 2018

JENN WALTON....................................18:53

BINDI

Š www.kalice.fr

Urban, active, and always ready for a night out.

Lightweight and rechargeable headlamp for running in the city.

Weighing only 35g, carry the compact BINDI with you wherever you go, to see and be seen. This bright, quickly rechargeable headlamp is ideal for both getting around town and running through the urban landscape. The thin, easily-adjustable strap offers several ways to wear this headlamp. 200 lumens. www.petzl.com

BEST RUNNING STORES IN AMERICA

AWARDS & BANQUET Thursday, Nov. 29, 2018 7:00 pm – 9:00 pm The Hilton Austin Don’t forget to buy your ticket for

AWARD SPONSORS

an evening of celebration! Join us in honoring four of the Best Running Stores in America and get inspired by the retailers who are going above and beyond for their running community.

Visit www.therunningevent.com/best-running-stores-in-america for more details.

36 THE RUNNING EVENT • AUSTIN TEXAS 2018

THE ONLY THING THAT HURTS MORE THAN RUNNING IS NOT.

When stability and cushioning come together, you’re more confident with every step.

And when you’re more confident with every step, you feel better. And when you feel better, you want to run, every single day.

Guide ISO2

BEST RUNNING STORES IN AMERICA

THE BEST STORE INDIVIDUAL AWARDS The Ubuntu Award

Sound Mind, Sound Body

Presented by Balega Sports

Presented by ASICS

Awarded to a store that makes a tremendous difference in its community.

ASICS believes that the key to a healthy and happy lifestyle is through a sound mind in a sound body. ASICS is an acronym, Anima Sana In Corpore Sano — ­ a sound mind in a sound body. The winner of the Sound Mind, Sound Body Award embodies these values on a daily basis in both their personal and professional life. In honor of ASICS’ founder, Kihachiro Onitsuka, a donation of $1949 will be made to the winner’s charity of choice.

The culture of Balega draws its inspiration from the humanistic philosophy focusing on people’s allegiance and relationship to one another. It is the relationship to our communities that resonates with store owners every day in their home towns.

Changing lives, helping to improve the lives of those living in our communities.

C

M

Y

CM

MY

CY

CMY

Run Happy Award

Run For Good Award

Presented by Brooks

Presented by Saucony

Celebrating a specialty retail store employee who brings a glasshalf-full approach to their job every day.

Recognizing a retailer who inspires kids to run their world through community-based youth running programs.

This individual always has a positive attitude, dedicated work ethic, and is a total team player — going the extra mile to help both customers and fellow staff. A cheerleader for their store and its culture, this individual inspires an active lifestyle and personifies what Run Happy means.

At Saucony, a good day is when we get to run; a great day is when we inspire others to run. And now, more than ever, that must include our kids. The winner will receive a donation to help introduce even more children to the power of running, creating a happier, healthier future for their local community.

38 THE RUNNING EVENT • AUSTIN TEXAS 2018

K

BEST RUNNING STORES IN AMERICA

AND THE (2017) AWARDS WENT TO...

IRRC/RBIC Store of the Year

Run for Good Award

Presented by New Balance Frontrunners, Victoria, BC

Presented by Saucony Varsity Sports, Louisiana

Sound Mind, Sound Body Award

Just Do It Award

Presented by ASICS Ragged Mountain Running, Charlottesville, VA

Presented by Nike Catherine Moloznik, Fleet Feet Sports, Chicago

Never Stop Exploring Award

The Ubuntu Award

Presented by The North Face Runners Roost, Denver, CO

Presented by Balega Lively Athletics, Oak Park, IL

Run Happy Award

The Lifetime Achievement Award

Presented by Brooks Caroline Yasuda, Naperville Running Co., Illinois

Presented by The Running Event Meb Keflezighi

Run for Good Award: Varsity Sports of Louisiana

Ubuntu Award: Lively Athletics of Oak Park, IL

Visit www.therunningevent.com/best-running-stores-in-america for more details.

40 THE RUNNING EVENT • AUSTIN TEXAS 2018

NEW PRODUCTS

Running Belt with Window

The Glide by SPIbelt

Limited Edition Large Pocket

shown in rave

shown in ice

model wearing SPIbeams LED Hat and SPIbeams LED Arm band

Dealers go to DEALERS.SPIBELT.COM for wholesale pricing.

5 2 0 1 # H T BOO

UT COME CHECK O S AND CT U D O R P W E N OUR US. N O A T I HAVE A SPIR SPIBELT.COM

#TRE18 APP

THE RUNNING EVENT APP

USE THE MOBILE APP TO STAY UPDATED This mobile app allows you to:

GET THE APP 1 Go the right store. Access the App Store on iOS devices and the Play Store on Android.

If you’re using a Blackberry or Windows phone, skip these steps. You’ll need to use the web version of the app found here: https://crowd.cc/s/229ME

2 Install the app. Search for CrowdCompass AttendeeHub. Once you’ve found

View schedules, explore sessions and find networking events.

the app, tap either Download or Install.

After installing, a new icon will appear on the homescreen.

FIND THE RUNNING EVENT

Curate your own personal schedule for easy conference attendance.

1 Search the AttendeeHub. Once downloaded, open the AttendeeHub app and enter, “The Running Event”

2 Open your event. Tap the name of your event to open it.

Access location and speaker information at your fingertips.

#TRE18 Sharing on Social Media

Post updates to sessions, keynotes and exhibitor booths.

CONNECT YOUR ACCOUNT 1 Access your profile settings.

After logging in, tap the hamburger icon in the top left, then your name to access your profile settings.

2 Add social media accounts.

Scroll down to find a set of buttons that you

can use to connect to your accounts.

Interact with a real-time feed of all event activity that showcases which sessions are trending, most popular photos, and popular discussion topics.

Tap the appropriate button, enter your username and password and tap Authorize app or Connect Account.

START POSTING

Expand your professional network and have fun!

1 Access the Activity Feed. After logging in, tap the hamburger icon in the top left, then, under My Items, tap Activity Feed.

2 Post your creation. Tap the plus sign in the bottom right corner on the screen and choose whether you’d like to upload a photo or text to the activity feed.

Once you’ve finished, you can use the icons to select which accounts you want to share this on, then tap Post.

42 THE RUNNING EVENT • AUSTIN TEXAS 2018

SPONSORED BY:

R E S P O N S I V E

R I D E

Š 2018 Reebok International Limited. All Rights Reserved. REEBOK is a registered trademark of Reebok International Limited.

A GUIDE TO

SPONSORED BY

Whether it’s your first time in Austin or your fifth — it’s always helpful to get some recommendations so you can make the most of your time in the capital city.

We’ve compiled a list of just a few of our favorite places (old and new) to ensure you are well-fed and entertained.

Bouldin Creek Café

E AT S FOR THE FOOD-CONSCIOUS Bouldin Creek Café 1900 S 1st Street Hearty, made from scratch, meatless meals and great coffee in a funky little spot with a rotating monthly art show.

Flower Child 500 W 2nd Street #133 Healthy food with a focus on gluten-free, vegetarian and organic ingredients. Think salads, grain bowls, soups, wraps and kombucha on tap.

44 THE RUNNING EVENT • AUSTIN TEXAS 2018

A GUIDE TO

SPONSORED BY

EATS

The Beer Plant 3110 Windsor Road Plant-based eating at its finest. Fermented items like breads, pickled vegetables and cultured vegan cheeses and butter. Try some of their “bar food” for a real, treat.

Blue Dahlia Bistro 1115 E 11th Street Small bites, tartines, salads and soups.

Simple, fresh, organic and local. What more could you ask for?

Forthright 98 San Jacinto Boulevard New American Café staples, salads and breakfasts are a healthy must.

CRAVING THAT SMOKY FLAVOR? Iron Works BBQ E Ceasar Chavez Boulevard

The Beer Plant

No fuss, amazing barbeque close enough to the Convention Center you could hit it with a rock. School-cafeteria feel, but, thankfully, the food is infinitely better.

Terry Black’s Barbeque 1003 Barton Springs Road Fourth generation pitmasters serve up classic pit-smoked meats and homemade sides. Need we say more?

Lamberts 401 W 2nd Street The Forthright Cafe

Iron Works BBQ

Lamberts is probably the fanciest barbeque joint you’ll ever go to, but it’s brought to you by the same group that owns June’s, Perla’s, Clark’s and the Josephine House, so you know you’ll leave happy. Plus, there’s live music upstairs.

Franklin Barbeque 9009 E 11th Street

Lamberts

46 THE RUNNING EVENT • AUSTIN TEXAS 2018

Franklin Barbeque

Can we really talk about BBQ in Austin and not mention Franklin’s? If you can (bribe a friend to) wait in line, you will be rewarded with arguably the best brisket in town. Apparently, their smoked turkey is long-wait worthy.

SUPERCHARGE YOUR MUSCLE RECOVERY

CHARGE VIBE V I B R AT I N G M A S S AG E R O L L E R

Three vibration frequencies optimized for muscle relaxation Wrapped in high-density silicone to transfer vibration to muscles

Elevate your recovery routine with the new TriggerPoint™ CHARGE™ VIBE. This precision engineered vibrating roller combines foam rolling plus vibration to provide a faster, more effective recovery. The CHARGE VIBE is calibrated with three vibration frequencies to relax muscles and increase the comfort of rolling. Designed with the signature CHARGE pattern, the CHARGE VIBE squeezes and stretches muscles as your roll to increase blood and oxygen circulation which results in an accelerated post-workout recovery.

Unique shaped roller provides comfortable rolling

7 in L X 4 in W

STO P BY T R E BO OT H # 1 3 07 TO FEEL THE GOOD VIBRATIONS AND TO ORDER YOURS!

A GUIDE TO

SPONSORED BY

EATS

TIENES HAMBRE? Polvos 2004 S 1st Street How can you say no to Tex-Mex fare, a salsa bar and pitchers of margaritas in a perfectly “Austin” zany atmosphere?

Matt’s El Rancho 2613 S Lamar Boulevard An oldie but goodie on the Austin food scene. Matt’s has been serving up the classics since 1952. The enchiladas are a fan favorite.

IT’S IMPORTANT TO STAY HYDRATED…

Matt’s El Rancho

The Cloak Room 1300 Colorado Street This dive bar is hard to find, but is steeped in history and worth a visit. Catch a glimpse of the Capital Building if you want to add something “touristy” to your visit to this part of town.

Nickel City 1133 E 11th Street A neighborhood bar offers up the common, yet well-made classics. Go there when you are craving an Old Fashioned.

Peche 208 W 4th Street Adult milkshakes are just one of the many enjoyable concoctions being mixed up at Peche. However, it’s not the boozy milkshakes, but the nearly 20 varieties of Absinthe that make this downtown spot a notable one.

Weather Up 1808 E Cesar Chavez Street

Peche

48 THE RUNNING EVENT • AUSTIN TEXAS 2018

New York City native, Weather Up brings its refined craft to Austin with extensive drink menu and a great patio space, where you can enjoy your cocktail al fresco.

TRE BOOTH #1307

A GUIDE TO

SPONSORED BY

EATS

BEST OVERALL Easy Tiger 709 E 6th Street Go for the beer (garden). Stay for the food.

Share and sample with one of their “Easy Boards” or dive straight into their “Classic Bratwurst.” Oh, and did we mention the fresh baked goods and coffee upstairs?

Trust us, you won’t be sorry you made this stop.

June’s All Day 1722 S Congress Avenue You almost forget you’re in Texas at June’s. Brunch is unlike any other, their wine list is enviable and, best of all, their atmosphere will make you feel like you are sitting in a café in Europe.

Olamie 1610 San Antonio Street A lovely menu inspired by southern specialties — especially the biscuits. But seriously, the biscuits. They are so good, you need to order 48 hours in advance.

Clark’s

Clark’s 1200 W 6th Street You don’t necessarily think of delicious seafood when you visit Texas, but Clark’s does it right. Pay them a visit and order some Daisy Bay oysters to see what we mean.

Easy Tiger

June’s All Day

50 THE RUNNING EVENT • AUSTIN TEXAS 2018

Barley Swine

Barley Swine 6555 Burnet Road Make your way out of downtown to get to this fantastic spot and see what adventurous, yet familiar dish Bryce Gilmore is serving up this time.

T

Thin

SEMI-FLEXIBLE CRADLE ORTHOTIC-GRADE CRADLE FLEXES WITH YOUR FOOT TO PROVIDE SUPPORT WITHOUT AGGRAVATION. PROMOTES SUPPORT AT HEEL STRIKE

FIRST RAY DROP ZONE MORE EFFICIENT TOE-OFF. RELIEVES PRESSURE AT FIRST MET HEAD. PROMOTES NATURAL STRIDE

TEAMSPENCO.COM Dedicated athletes pursue their passion with Spenco products.

3-POD MODULATION SYSTEM

MULTI-DENSITY PODS PISTON THROUGH THE FLEXIBLE CRADLE TO MODULATE GROUND FORCES. STIFFER RED POD COUNTERS OVER-PRONATION, SOFTER BLUE PODS GUIDE THE STRIDE

AIR GRID FOREFOOT PAD

TECHNICAL TOPCLOTH

CUSHIONS FOREFOOT IMPACT WITHOUT ADDING UNNECESSARY WEIGHT

FULL-MOTION FOUR-WAY STRETCH NYLON REDUCES FRICTION AND HOT SPOTS SILPURE® ANTIMICROBIAL REDUCES ODOR

DEEP HEEL CUP DEEP HEEL CUP OFFERS GREATER STABILITY AND REDUCES OVER-PRONATION

TOTAL SUPPORT THIN IS SPENCO’S PREMIUM REPLACEMENT INSOLE FOR RUNNING. SEE THE WHOLE LINE OF TOTAL SUPPORT INSOLES AT SPENCO.COM

VISIT US AT TRE 2018 IMPLUS BOOTH #1307 ©2018 Implus Footcare, LLC. All Rights Reserved. • Spenco®, the Spenco Logo and Total Support® are registered trademarks of Implus Footcare, LLC. Silpure ® is a Registered Trademark of Thomson Research Associates, Inc.

A GUIDE TO

SPONSORED BY

ENTERTAINMENT

LIVE MUSIC White Horse 500 Comal Street Hard to be a wallflower at this honky-tonk bar with great live music. Don’t worry, if you aren’t confident in your dancing skills, there are free Two Step lessons on Thursday and Friday nights. Yee-haw!

Elephant Room 315 Congress Avenue Absolutely worth a visit and get there a little bit before the jazz starts to grab a prime seat and a martini.

The Paramount Theater 713 Congress Avenue

The White Horse

Stay until Sunday so you can spend your Saturday night here, catching the Wood Brothers because, after all, you can’t visit Austin without taking in a variety of live music at all the best spots.

The Elephant Room

The Paramount Theater

52 THE RUNNING EVENT • AUSTIN TEXAS 2018

Why train indoors on a treadmill just because the winter weather has arrived? The YaktraxÂŽ Run fits over any athletic shoe to enhance traction on ice & snow, giving you the confidence to run naturally in even the most adverse winter conditions.

#STANDUPTOWINTER | YAKTRAX.COM

VISIT US AT TRE BOOTH # 1307

A GUIDE TO

SPONSORED BY

THINGS TO DO

THINGS TO DO Courtesy of The Austin Convention Visitors Bureau, www.austintexas.org

Amazing Scavenger Hunt Adventure 1201 Brazos Street Guided from any smartphone, teams make their way among well-known and overlooked gems of the city, solving clues and completing challenges while learning local history. Two great adventures to choose from (each three hours): Downtown Austin or Austin Trails. Sign up online at www.UrbanAdventureQuest.com.

Zip Lost Pines 1760 State Highway 71 W

Zip Lost Pines

Soar side-by-side over shady pine forests and across steep canyons while catching a glimpse of the mighty “Texas” Colorado river and local wildlife. This Austin-area zip line experience features six dual zip lines, three suspension bridges and access to McKinney Roughs Nature Park. Zip Lost Pines features the longest side-by-side zip line tour experience in Texas, with the longest line measuring one-quarter mile!

Congress Avenue Kayaks 74 Trinity Street Congress Avenue Kayaks is a locally owned business boasting more than five years of providing Austin-ites and visitors alike with fun, positive outdoor recreational experiences via kayaks and standup paddleboards on downtown Austin’s Lady Bird Lake (Town Lake).

Located at the Waller Creek Boathouse on the Ann and Roy Butler Hike and Bike Trail next to Lady Bird Lake, Congress Avenue Kayaks is open daily year-round with hourly rentals, guided tours, classes, and private lessons.

Kayaking on Lady Bird Lake

54 THE RUNNING EVENT • AUSTIN TEXAS 2018

ENHANCING HEALTHY & ACTIVE LIFESTYLES Since 1989, Implus Footcare has remained an industry leader in athletic accessories. Through developing innovative technologies and staying current with athletic trends, Implus continues to expand its brand portfolio. Each one of our brands make reaching your goals more attainable by improving your experience and performance.

Visit us at The Running Event - Booth #1307

A GUIDE TO

SPONSORED BY

THINGS TO DO

Austin Bouldering Project 979 Springdale Road At 50,000-square feet with 250 rotating configurations, Austin Bouldering Project is the world’s largest bouldering gym. The facility also houses a yoga studio and more than 5000-square feet of open fitness space. Visitors can buy memberships or day passes, rent equipment, take classes and even rent the space for private events.

Austin Nature and Science Center 2389 Stratford Drive

Austin Bouldering Project

Located on the western edge of Zilker Park, the Austin Nature and Science Center (ANSC) is dedicated to the exploration of the natural world. Since 1960, ANSC has provided nature exhibits, education programs and recreation resources for countless visitors, teachers and children of all ages.

Barton Springs Bike Rental 1707 Barton Springs Road Discover Austin on two wheels. Buy or rent bicycles to experience the city’s many scenic trails in one of the nation’s most bike-friendly cities.

Lady Bird Johnson Wildflower Center 4801 La Crosse Avenue Explore the wildflowers and native plants of Texas in the beautiful gardens at the Lady Bird Johnson Wildflower Center. See how native plants can be used to create sustainable landscapes, bring kids to play in a one-of-a-kind family garden, birdwatch on miles of wildflower-rimmed trails and explore the stunning architecture reflective of Central Texas. The Center also can host weddings and features green roofs, rainwater harvesting, art exhibitions, a café and a gift shop. Witness the indelible impact Lady Bird Johnson had on the American environment, just a stone’s throw from Downtown Austin. Open every day from 9 am – 5 pm and many holidays.

Check the website for special events.

Lady Bird Johnson Wildflower Center

56 THE RUNNING EVENT • AUSTIN TEXAS 2018

4

1

2

3

1

NEUTRAL ARCH DESIGN FITS MOST FOOT TYPES

2

GEL PADS IN THE HEEL AND FOREFOOT PROVIDE CUSHIONING

3

HYDROLOGIX™ MOISTURE MANAGEMENT TREATMENT KEEPS FEET COOL AND DRY

4

PERFECT FOR ATHLETIC AND CASUAL SHOES

IDEAL FOR WALKING, RUNNING, CROSS TRAINING, AND CASUAL USE

Athlete

®

With its neutral arch and design, the ATHLETE® fits naturally in your footwear to take you the extra mile. This all-purpose insole features targeted cushioning and support to give your feet the energy to keep going. #SOFSOLE THE RUNNING EVENT - BOOTH #1307 | SOFSOLE.COM

©2018 IMPLUS LLC. SOF SOLE® IS A REGISTERED TRADEMARK OF IMPLUS LLC. 9.18

REGISTRATION INFORMATION

HOW TO REGISTER FOR TRE

BRING A GROUP! Invite other members of your team to attend The Running Event and see some serious return on investment.

Bring a buddy and they pay half price. Bring five, and you all pay half price!

When you are ready to register, please visit: www.therunningevent.com/register For any questions regarding your registration, please contact our registration department directly: Email: running@xpressreg.net / Phone: 774-247-4019 (Monday – Friday, 9 am – 5 pm EST)

Passes and Pricing Information:

RETAILER

EVENTS, EXHIBITS AND SESSIONS All Conference Sessions

RIA or IRRC MEMBER RETAILER

$700

$600

✓

✓

All Conference Sessions on Day of Choice

DAY TRIPPER

RACE DIRECTOR

$400

$195

✓

✓

EXHIBIT HALL ONLY

$60

All Keynotes

✓

✓

Exhibit Hall

✓

✓

✓

✓

✓

All Trailhead at TRE Presentations

✓

✓

✓

✓

✓

All SportStyle Select Presentations

✓

✓

✓

✓

✓

Daily Fun Runs

✓

✓

✓

✓

✓

Indie 5k

✓

✓

✓

✓

✓

$200

✓

BibRave 100 Luncheon Opening Night Reception

✓

✓

Best Running Stores in America Awards & Banquet

✓

✓

58 THE RUNNING EVENT • AUSTIN TEXAS 2018

BEST RUNNING STORES AWARDS & BANQUET

✓

✓ ✓

✓ ✓

2018 EXHIBITOR DIRECTORY 2UNDR

AfterShokz

Amphipod

361 Degrees

Altra Footwear

Anita International

Booth 1421 PO Box 5007, 1465 Slater Rd Ferndale, WA 98248 T: 484-903-3626 www.2undr.com

Booth 525 18 Goodyear Road Suite 110 Irvine, CA 92618

Adidas ShoeCare Booth 719 Rheinallee 96 Mainz, Germany T: 496-131-9640 www.bns-mainz.de/en

Booth 531 6057 Corporate Drive, Suite 2 Syracuse, NY 13057 T: 315-254-3427 www.aftershokz.com

Booth 731 1434 Elliott Ave. West Seattle, WA 98119 T: 800-806-1288 www.amphipod.com

Booth 1831 1500 South 1000 West Logan, UT 84321

American Trail Running Association (ATRA) FIRST TIME EXHIBITOR

Aetrex

Booth 1425 414 Alfred Ave. Teaneck, NJ 07666 T: 800-526-2739 www.aetrextechnology.com

Booth 1947 PO Box 9454 Colorado Springs, CO 80932 T: 719-573-4133 www.trailrunner.com

Amfit

Booth 1614 3611 NE 68th Street Vancouver, WA 98661 T: 360-823-0678 www.amfit.com

FIRST TIME EXHIBITOR

Booth 318 3540 NW 56th Street, Suite 204 Fort Lauderdale, FL 33309 T: 954-805-6980 www.anita.com/en_us

Armpocket Enterprises

Booth 620 12399 SW 53rd Street, Ste 103 Cooper City, FL 33330 T: 786-206-7293 www.armpocket.com

ASICS

Booth 1007 80 Technology Drive Irvine, CA 92618 T: 949-453-8888 www.asics.com

Athlinks Services

Booth 610 1795 Dogwood Street, Suite 400 Louisville, CO 80027 T: 855-709-4555 www.services.athlinks.com

Balega

Booth 1307 2001 TW Alexander Dr, Box 13925 Durham, NC 27709 T: 828-485-3318 www.balega-socks.implus.com

Bauerfeind USA

Booth 818 1230 Peachtree St NE, Ste 1000 Atlanta, GA 30309 www.bauerfeind.com/b2c

Black Diamond

Booth 1041 2084 E 3900 S Salt Lake City, UT 84124 T: 801-278-0233 www.blackdiamondequipment.com

Blinc

Booth 302 1141 South Rogers Circle, Ste 7 Boca Raton, FL 33487 T: 561-300-2727 www.blincinc.com

60 THE RUNNING EVENT • AUSTIN TEXAS 2018

AD PAGE

2018 EXHIBITOR DIRECTORY BloqUV

Brooks Running

Boa Technology

Buff

BOCO Gear

Caterpy Laces

Booth 411 1803 N.E. 146th Street North Miami, FL 33181 T: 305-720-6505 www.bloquv.com

Booth 125 3400 Stone Way N, Suite 500 Seattle, WA 98103 T: 206-858-5622 www.Brooksrunning.com

Booth 915 3575 Ringsby Ct, Suite 200 Denver, CO 80216 T: 303-455-5126 www.boafit.com

Booth 1014 7315 Augusta Drive Boulder, CO 80301 T: 303-214-5342 www.bocogear.com

Body Glide

Booth 1119 1600 124th Ave. N.E., Suite G Bellevue, WA 98005 T: 425-467-6580 www.bodyglide.com

Body Glove Active – SGS Sports

Bonk Breaker Nutrition Booth 541 11602 Exposition Blvd, Suite A Los Angeles, CA 90064 T: 310-315-4129 www.bonkbreaker.com

BoxFox

Booth 1446 600 East Ohio Street Indianapolis, IN 46202 www.boxfox.co

Brilliant Reflective

Booth 730 3220 Granada Avenue N, Suite 100 St. Paul, MN 55128-3550 T: 215-527-2433 www.brilliantreflective.com

62 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 1125 PO Box 307 Northfield, VT 05663 T: 802-444-1800 www.darntough.com

Booth 236 350 W 5th Ave. Eugene, OR 97401 T: 910-638-1695 www.defunkify.com

CEP Compression

Diadora

Booth 623 6481 Franz Warner Pkwy Whitsett, NC 27377 T: 336-449-4440 www.cepcompression.com

DryMax

Ciele Athletics

Booth 536 1451 66th St. Emeryville, CA 94608 T: 800-884-5254 www.clifbar.com

Cotopaxi

Booth 119 74 S Main Street Salt Lake City, UT 84101 T: 435-512-6793 www.cotopaxi.com

craftsports.us

Booth 1625 200 Cummings Center, Ste. 273D Beverly, MA 01915 T: 978-524-0032 www.craftsports.us

Creative Magnets

FIRST TIME EXHIBITOR

Booth 1131 1370 Broadway New York, NY 10018 www.diadora.com/en/us

Clif Bar & Company FIRST TIME EXHIBITOR

Darn Tough

Booth 631 8239 Citrus Chase Orlando, FL 32836 www.caterpylaces.com

EXHIBITOR

BodyVine USA

Booth 939 2352 Main Street, Suite 200 Concord, MA 01742 www.currexsole.com

Defunkify

Booth 725 103-2215 Ave Beaconsfield Montreal, QC, H4A 2G9 Canada T: 514-907-2851 FIRST TIME www.cieleathletics.com

Booth 518 1410 Broadway New York, NY 10018 T: 562-458-9702 www.bodyglove.com

Booth 1818 60 Deer Trail Dr. Springboro, OH 45066 T: 937-367-4665 www.bodyvines.com

Booth 524 133 Aviation Blvd. Suite 105 Santa Rosa, CA 95403 T: 707-569-9009 www.buffusa.com

Currex

Booth 1839 1209 Nichols Rd. Kalamazoo, MI 49006-2003 www.creative-magnets.com

Booth 1516 PO Box 2300 Paso Robles, CA 93447-2300

Endurance Tap

Booth 448 6 Brighton Ave. Toronto, ON M4M 1P4 Canada

Enso Rings

Booth 237 247 S Millpond Dr, Ste 100 Lehi, UT 84043 FIRST TIME T: 385-312-9640 EXHIBITOR www.ensorings.com

Feetures

Booth 1013 1210 25th Street Place SE Hickory, NC 28602 T: 888-801-7227 www.feetures.com

Fitletic

Booth 1037 1049 NW 1st Ct. Hallandale Beach, FL 33009 T: 866-334-3960 www.fitletic.com

Fitly

Booth 945 5311 Grand Banks Blvd.

Greenacres, FL 33463 T: 561-843-1428 www.fitlyrun.com

FIRST TIME EXHIBITOR

2018 EXHIBITOR DIRECTORY Fitterfirst

Gore

Freeze Sleeve

Greenlayer Sports

Booth 1047 2600 Portland Street SE, #3050 Calgary, AB T2G 4M6 Canada T: 800-348-8371 www.fitter1.com

Booth 1241 515 E Crossville Road, Ste 370 Roswell, GA 30075 www.freezesleeve.com

FuelBelt

Booth 911 4804 NW Bethany Blvd #210 Portland, OR 97229 T: 503-297-3785 www.greenlayersports.com

Booth 1307 2001 TW Alexander Dr, Box 13925 Durham, NC 27709 T: 888-666-2358 www.fuelbelt.implus.com

Groove Life

Garmin International

GU Energy Labs

Booth 1038 1200 E 151st St. Olathe, KS 66062 T: 913-397-8200 www.garmin.com

Booth 942 1467 Lawrence Dr. Newbury Park, CA 91320 T: 805-375-0038

Generation UCAN

Booth 542 15 Research Drive #3 Woodbridge, CT 06525 T: 203-397-8226 www.generationucan.com

GO2 Socks

Gomotion

Booth 1617 5432 West 104th Street Los Angeles, CA 90045 T: 951-264-1710 www.playgoodr.com

M

Y

CM

FIRST TIME EXHIBITOR

Handful

Booth 406 16200 SW Pacific Hwy Suite H #115 Tigard, OR 97224 www.handful.com

Headsweats FIRST TIME EXHIBITOR

Booth 513 10 Kendrick Road, Unit 3 Wareham, MA 02571 T: 508-322-9695 www.gomotiongear.com

Goodr

C

Haflinger — Kanner Corporation

Booth 1018 555 W Monroe St. Chicago, IL 60661 www.gatorade.com

Booth 938 405 Enterprise Longview, TX 75604 T: 903-235-7532 www.go2socks.com

Booth 445 44539 Sterling Hwy, Ste 107 Soldotna, AK 99669 www.groovelife.com

Booth 1006 1609 4th St. Berkeley, CA 94710 www.guenergy.com

Gatorade

64 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 825 295 Blue Bell Road Elkton, MD 21921 T: 410-506-2643 www.gore-tex.com

Booth 1216 11711 Lebanon Road Cincinnati, OH 45241 T: 877-437-9328 www.headsweats.com

Hickies Booth 1736 134 N 4th Street, 2nd Floor Brooklyn, NY 11249 T: 646-361-0455 www.hickies.com

Hickory Brands

Booth 1317 429 27th Street NW Hickory, NC 28601 T: 828-485-2026 www.hickorybrands.com

MY

CY

CMY

K

Style 5544

Air Control Padded Sports Bra in the new color Coral/Anthracite

Style 1685

Sport Tights Fitness in the color Black

Anita USA | 1-800-866-6223 anita.com |

2018 EXHIBITOR DIRECTORY Hoka One One

Injinji Performance Toesocks

Booth 1147 250 Coromar Drive Goleta, CA 93117 T: 805-967-7611 www.hokaoneone.com

Honey Stinger/ EN-R-G Foods Inc.

Booth 530 735 Oak Street Steamboat Springs, CO 80487 T: 970-871-9108 www.honeystinger.com

HydraPak

Booth 319 7975 Fall Creek Road, Apt 302 Dublin, CA 94568 T: 301-448-6934 www.lilytrotters.com

Booth 1611 10373 Roselle St. #130 San Diego, CA 92121 T: 858-222-8354 www.injinji.com

Locally

Janji

Booth 907 119 Braintree Street, Suite 419 Boston, MA 02134 T: 414-465-2654 www.runjanji.com

Jaybird

Booth 1607 6605 San Leandro St. Oakland, CA 94621 T: 206-949-5708 www.hydrapak.com

Booth 437 2700 Rasmussen Rd, Ste 100 Park City, UT 84098 T: 866-244-3399 www.jaybirdsport.com

Hyland’s

Booth 740 108-110 West Walnut Street Los Angeles, CA 90248 www.hylands.com

Hyperice

Booth 1437 15440 Laguna Canyon Rd. Ste 230 Irvine, CA 92618 T: 949-565-4994 www.hyperice.com

Icebreaker

Booth 919 309 SW 6th Ave, #1200 Portland, OR 97204 T: 503-241-8300 www.icebreaker.com

Lily Trotters Compression

Booth 544 One Jelly Belly Lane Fairfield, CA 9453 T: 707-428-2800 www.jellybelly.com

FIRST TIME EXHIBITOR

Impact Canopy USA

Booth 1340 22600 Temescal Canyon Rd. Corona, CA 92883 T: 951-674-1441 www.impactcanopy.com

Implus

Booth 1307 2001 TW Alexander, Box 13925 Durham, NC 27709 T: 919-544-7900 www.implus.com

Infinit Nutrition

Booth 349 11240 Cornell Park Drive #110 Cincinnati, OH 45242 FIRST TIME T: 513-791-3500 EXHIBITOR www.infinitnutrition.us

66 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 1836 431 S River Run Flagstaff, AZ 86001 T: 928-779-7249

KT Tape

Booth 532 584 East 1100 S, Ste 4 American Fork, UT 84003 T: 801-616-3000 www.kttape.com

Leki USA

Booth 1745 458 Sonwil Drive Buffalo, NY 14225 T: 800-255-9982 www.leki.com

Leslie Jordan

Booth 817 1930 NW 24th Ave. Portland, OR 97210 T: 800-935-3343 www.lesliejordan.com

Booth 1236 4608 Industry Lane, Ste. H Durham, NC 27713 T: 919-971-2230 www.locklaces.com

Lokai

FIRST TIME EXHIBITOR

Lorna Jane

Booth 419 1674 20th Street Santa Monica, CA 90404 T: 310-828-0022 www.lornajane.com

Junk Brands

Kahtoola

Lock Laces

Booth 1117 36 E 31st St New York, NY 10016 T: 646-979-3474 www.lokai.com

Jelly Belly Candy — Sport Beans

Booth 1141 1004 NW 11th S. Bentonville, AR 72712 T: 479-715-4772 www.junkbrands.com

Booth 444 509 N Carrollton New Orleans, LA 70119 T: 504-533-0010 www.locally.com

FIRST TIME EXHIBITOR

FIRST TIME EXHIBITOR

Lorpen North America

Booth 1623 1295 Morningside Ave, Unit 19 Scarborough, ON M1B 4Z4 FIRST TIME Canada EXHIBITOR T: 888-224-9781 www.lorpennorthamerica.com

Marathon Printing

Booth 243 390 NE 9th St. Gresham, OR 97030 T: 503-255-4122 www.shop.marathononline.com

Maurten

Booth 337 1000 N West St., Ste 1200 Wilmington, DE 19801 T: +46 72 857 18 00 www.maurten.com

FIRST TIME EXHIBITOR

Maxwell Medals & Awards Booth 1645 1296 Business Park Dr. Traverse City, MI 49686 T: 231-941-1685 www.maxmedals.com

2018 EXHIBITOR DIRECTORY MBT USA

Booth 1024 1099 Milwaukee St, Suite 205 St. Louis, MO 63122 T: 314-917-6064 www.mbt.com

Medi-Dyne Family of Brands

Booth 1019 1812 Industrial Boulevard Colleyville, TX 76034 T: 817-251-8660 www.medi-dyne.com

Merrell

Booth 1531 9341 Courtland Drive, NE, HB 130 Rockford, MI 49351 T: 616-866-3898 www.merrell.com

Mudroom Backpacks

Booth 511 Box 808 Cotati, CA 94931 T: 707-665-0768 www.mudroombackpacks.com

Mueller Sports Medicine Booth 1713 PO Box 99 Prairie du Sac, WI 53578 T: 608-643-8530 www.muellersportsmed.com

MVP Visuals

Booth 1642 27 Quality Ave. Somers, CT 06071 T: 800-980-6871 www.mvpvisuals.com

FIRST TIME EXHIBITOR

MyoStorm

Booth 345 663 Stadium Ave. Provo, UT 84604 T: 480-208-6568 www.myostorm.com

FIRST TIME EXHIBITOR

Naked Sports Innovations Women’s 43.1200° N, 85.5600° W

Bare Access Flex Shield

Booth 1051 PO Box 1351 Vashon, WA 98070 T: 866-686-8665 www.nakedsportsinnovations.com

Nathan The Bare Access Flex Shield provides maximum connection to the trail, with maximum protection from the elements.

• The FlexConnect midsole provides multi-directional agility • A 0mm drop in the heel helps you feel the terrain • Our M Select shield upper resists water for the nastiest running conditions

68 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 1221 11488 Slater Ave. Fountain Valley, CA 92708 T: 657-383-4115 www.unitedspb.com

C

M

Y

CM

MY

CY

CMY

K

S4FRetailerAd_Planner0918_final.pdf

C

M

Y

CM

MY

CY

CMY

K

1

9/11/18

1:57 PM

2018 EXHIBITOR DIRECTORY New Balance Athletic

Nuun Active Hydration

Orange Insoles

Nite Ize

Omni Promotional

Orange Mud

Nofel Pro

On

OS1st Base Layer Bracing

Booth 1107 100 Guest Street Boston, MA 02135 T: 617-783-4000 www.newbalance.com

Booth 619 5660 Central Ave. Boulder, CO 80301 T: 303-449-2576 www.niteize.com

Booth 1543 6 Grandview Ave. Edison, NJ 08837 T: 551-689-0539 www.nofelpro.com

Noxgear

Booth 1341 966 Proprietors Rd. Worthington, OH 43085 T: 937-317-0199 www.noxgear.com RunGuard TRE18 PSP v6.pdf 1 9/9/2018 4:38:46 PM

C

M

Y

CM

MY

CY

CMY

K

70 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 538 800 Maynard Ave. S., Suite 102 Seattle, WA 98134 T: 206-219-9237 www.nuun.com

Booth 648 1558 Cherry St. Louisville, CO 80027 T: 800-419-6664 www.omnipromo.com

Booth 601 1937 NW Quimby Portland, OR 97209 T: 503-222-0691 www.on-running.com

OOFOS

Booth 713 350 Granite Street, Suite E201 Braintree, MA 02184 T: 540-272-7341 www.oofos.com

Booth 1716 3830 Pine Knoll Road Okemos, MI 48864 T: 517-881-0551 www.orangeinsoles.com

Booth 537 7216 Oasis Drive Castle Rock, CO 80108 T: 714-602-9977 www.orangemud.com

Booth 1325 1720 Tate Blvd SE Hickory, NC 28602 T: 828-855-0481 www.os1st.com

Outdoor Industry Association

Booth 1945 2580 55th St, Ste 101 Boulder, CO 80301 T: 303-444-3353 www.outdoorindustry.org

RECOVERY SANDALS by

Built-in arch support and heel cup for stability and comfort Cushioning and support to alleviate foot pain and relieve fatigued feet

FUSION by Powerstep® – trusted name in foot supports

www.powerstep.com | 888-237-3668 ©2018 Stable Step, LLC

Powerstep is a registered trademark of Stable Step, LLC. ®

With built-in arch support for extra cushion and support to counter foot and leg fatigue.

®

2018 EXHIBITOR DIRECTORY Pactics Running

Polar

Pro-Tec Athletics

Panache

PowerStep

Rabbit

Petzl

Prince of Peace — Tiger Balm

Race Impressions

Booth 1139 125 E Home St. Westerville, OH 43081 T: 614-359-7453 www.running.pactics.com

FIRST TIME EXHIBITOR

FIRST Booth 418 TIME 286 Madison Ave. EXHIBITOR New York, NY 10017 T: 212-532-1212 www.panache-lingerie.com/us

Booth 1844 2929 Decker Lake Dr. Salt Lake City, UT 84119 T: 801-926-1500 www.petzl.com

Booth 916 15 Grumman Road West, Suite 700 Bethpage, NY 11714 T: 516-364-0400 www.polar.com

Booth 1417 8930 Global Way West Chester, OH 45069 T: 513-825-1888 www.powersteps.com

Booth 1824 751 North Canyons Pkwy Livermore, CA 94551 T: 925-292-3888 www.tigerbalm.com

Point6

Booth 836 1120 South Lincoln Ave, Suite F Steamboat Springs, CO 80487 T: 970-871-1055 www.point6.com

Booth 425 3030 B State St. Santa Barbara, CA 93105 T: 805-705-1926 www.runinrabbit.com

FIRST TIME EXHIBITOR

Purveyors of luxury European comfort footwear

72 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 615 PO Box 81767 Atlanta, GA 30306 T: 404-569-6688 www.raceimpressions.com

Recover Brands

Pro Hair Tie

Booth 1826 221 Green Pasture Hutto, TX 78634 T: 833-424-7843 www.hairties.com

Booth 1118 18080 NE 68th Street, #A-150 Redmond, WA 98052 T: 800-779-3372 www.pro-tecathletics.com

FIRST TIME EXHIBITOR

Booth 1515 1518 Bryant Street Charlotte, NC 28208 T: 704-437-3509

Tel: (800) 361-3466 - info@kannercorp.net

Taking it to a NEW Extreme

RM

extreme™ CONTOURED ROLLER MASSAGER

- Contoured surface effectively wraps around select body parts - Non flexible design provides leverage so you can control compression level - Non Toxic, Latex Free Closed Cell EVA/Polyolefin Foam - 21” Length

Booth #1118

Orb Extreme 4.5”

Orb Extreme Mini 3”

2018 EXHIBITOR DIRECTORY Reebok

Booth 807 25 Drydock Ave. Boston, MA 02210 T: 781-401-4986 www.reebok.com

Rehband

Rockin’ Green

Booth 500 2202 Hawkins Rd. Charlotte, NC 28203 T: 720-465-6595 www.rockingreen.com

RockTape

Booth 1442 11501 Alterra Pkwy., Suite 600 Austin, TX 78758 T: 512-806-2656 www.rehband.com

Booth 744 1610 Dell Ave, Ste S Campbell, CA 95008 T: 408-912-7625

RICS Software

Booth 219 5400 Spine Rd., Unit C Boulder, CO 80301 T: 720-639-3111 www.rollrecovery.com

Booth 442 7602 E 88th Pl. Indianapolis, IN 46256 T: 317-460-4346 www.ricssoftware.com

Road Runners Club of America

Booth 1742 1501 Lee Highway, Ste 140 Arlington, VA 22209 T: 703-525-3890 www.rrca.org

74 THE RUNNING EVENT • AUSTIN TEXAS 2018

Roll Recovery

Run Guards

Booth 633 2232 S. Main St. #361 Ann Arbor, MI 48103 T: 734-544-4490 www.runguards.com

Run Gum FIRST TIME EXHIBITOR

Booth 344 PO Box 1615 Eugene, OR 97440 T: 541-357-3255 www.rungum.com

Runderwear

Booth 507 Suite 3, The Yard, 13 Loch Road Poole, Dorset BH14 9EX United Kingdom T: 4.4772309451e+11 www.runderwear.co.uk

Runners High Medallions

Booth 1743 FIRST 5544 West Armstrong Ave. TIME EXHIBITOR Chicago, IL 60648 T: 773-628-8159 www.runnershighmedallions.com

Run’s Done

Booth 342 980 Birmingham Road Suite 501-310 Milton, GA 30004 T: 404-307-3202 www.runsdone.com

®

NightSock™ with exclusive toe support

2018 EXHIBITOR DIRECTORY RXBAR

Booth 545 225 W. Ohio Street, Suite 500 Chicago, IL 60654 T: 312-624-8200

Sigma Sport

Sof Sole

Skechers Performance

Sole Custom Footbeds

Skin Slick/SBR Sports/ Tri Swim

Spenco Footwear

Booth 501 1860B Dean Street St. Charles, IL 60174 T: 630-761-1106 www.sigmasports.com

Salomon

Booth 1507 2030 Lincoln Avenue Ogden, UT 84401 T: 800-225-6850 www.salomon.com/us

Booth 1307 2001 TW Alexander Dr., Box 13925 Durham, NC 27709 T: 844-763-7653 www.sofsole.com

Booth 1207 330 South Sepulveda Blvd.

Manhattan Beach, CA 90266 T: 310-318-3100 www.skechers.com

Saucony

Booth 831 500 Totten Pond Road Waltham, MA 02452 T: 617-824-6000 www.saucony.com

Booth 1738 1959 Blair Ave. Santa Ana, CA 92705 T: 800-620-4094 www.sbrsportsinc.com

Shape Activewear

Booth 417 1407 Broadway, Ste 3403 New York, NY 10018 T: 212-575-5599 www.shapeactive.com

Booth 539 2885 Wilderness Place, Unit B Boulder, CO 80301 T: 800-735-8904 www.skratchlabs.com

Booth 1136 5628 Airport Way S., Suite 280 Seattle, WA 98108 T: 206-765-6876 www.sidas.com

Sneakers4Funds

Booth 1721 1080 Woodcock Road Orlando, FL 32803 T: 407-930-2979 www.sneakers4funds.com

Booths 1307, 1314 6301 Imperial Drive Waco, TX 76712 T: 254-537-4350 www.spencofootwear.com

SPIbelt

Skratch Labs

Sidas North America

Booth 1537 141-10760 25th Street NE Calgary, AB, T3N 0A1 Canada T: 855-949-7653 www.secure.yoursole.com/us

FIRST TIME EXHIBITOR

Booth 1025 8201 E. Riverside Drive Austin, TX 78744 T: 512-394-6089 www.spibelt.com

Spira

Booth 1725 4335 E. Valley Blvd.

Los Angeles, CA 90032 T: 978-618-8096 www.spira.com

The 50 Best Running Stores in America will gather May 20-22, 2019 at the El Conquistador, a Hilton Resort in Tucson, AZ. Conference | Scheduled One-on-One Meetings | Awards Celebration and Presentation Visit 50bestrunningstores.com for more information.

Nominations will be accepted starting December 1, 2018.

Interested Sponsors, please contact Christina Henderson, chenderson@divcom.com

76 THE RUNNING EVENT • AUSTIN TEXAS 2018

Introducing UD Achilles Support A scientific combination of functional clothing and injury prevention

Your achilles heel shouldn’t be your weakest spot

Eases symptoms of two of the most common endurance injuries Achilles Tendinitis & Shin Splints Provides pain relief to the entire achilles and shin area Targeted warming zones to the areas associated with these problems Prevents recurring injuries

• Result: Pain relief and prevention of recurring injuries.

Reflectors for increased visibility

Carefully constructed for a perfect fit and functionality Breathable material with quick dry properties

Classified as a medical device

2018 EXHIBITOR DIRECTORY Sport Science

Steigen

Superfeet

SportsOneSource

Strike Visuals

Sur PhytoPerformance

Sprigs

Strongbody Apparel

Swiftwick

Booth 641 8065 North Point Blvd Suite P Winston-Salem NC 27106 T: 336-793-1011 www.sportsciencewear.com

Booth 519 1075 E South Boulder Rd, Ste 300 Louisville, CO 80027 T: 303-997-7302 www.ssidata.com

Booth 420 45 Kensico Dr. Mount Kisco, NY 10549 T: 614-242-8566 www.sprigs.com

Booth 1137 3924 Trail Stone Circuit Castle Rock, CO 80108 T: 737-888-0640 www.steigen.com.au

Booth 1643 2245 S. 1640 W. Woods Cross, UT 84087 T: 407-748-7370 www.StrikeNow.com

Booth 516 360-425 Carrall Street Vancouver, BC V6B 1R3 Canada T: 778-868-6750 www.strongbodyapparel.com

Stance Socks

Booth 331 1820 Scout Place Ferndale, WA 98248 T: 800-634-6618 www.superfeet.com

Booth 547 2692 N State Rt 1-17 Momence, IL, 60954 T: 920-213-8868 www.sur.co

FIRST TIME EXHIBITOR

Stunt Puppy

Booth 1618 193 Avenida La Pata San Clemente, CA 92673 T: 949-370-5760 www.stance.com

Booth 840 1621 E Hennepin Ave #151 Minneapolis, MN 55414 T: 888-265-5006 www.stuntpuppy.com

A revolution in running gear 10 yea r s in th e making Fitletic has been a leader in the running community thanks to its commitment to innovative design, quality materials and unsurpassed comfort.

Runners of all levels have fallen in love with Fitletic through their support of events and now they are demanding it 24/7 at YOUR STORES. Fitletic looks different beacuse we are different and we back it up with a buy back guarantee.

Visit our Booth 1037 to learn more. www.fitletic.com

78 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 1813 5200 Maryland Way Brentwood, TN 37024 T: 615-983-6386 www.swiftwick.com

Tailwind Nutrition

Booth 644 1099 Main Ave, Suite 210 Durango, CO 81301 T: 970-444-1155 www.tailwindnutrition.com

2018 EXHIBITOR DIRECTORY Territory Run Co.

Thorlo

The North Face

Tifosi Optics

Booth 1845 3714 SE Powell Blvd.

Portland, OR 97202 T: 503-957-3418 www.territoryrun.co

Booth 747 2701 Harbor Bay Pkwy.

Alameda, CA 94502

The Pickle Juice Company Booth 645 206 S. Town East Blvd.

Mesquite, TX 75149 T: 972-755-0289 www.picklepower.com

The Stick/Team Stick/ RPI of Atlanta/ Amazing Solutions

Booth 1010 120 Interstate North Parkway East Suite 440 Atlanta, GA 30339 T: 770-850-0750 www.thestick.com

80 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 1031 1519 West Front Street Statesville, NC 28677 T: 800-438-0286 www.thorlo.com

Booth 1130 1011 Industrial Blvd.

Watkinsville, GA 30677 T: 866-310-0996 www.tifosioptics.com

Tiger Tail USA

Booth 737 10605 SE 240th Street, #400 Kent, WA 98031 T: 206-395-7811 www.tigertailusa.com

Timex

Trail Nuggets

Booth 1744 PO Box 822373, Vancouver, WA 98682 www.trailnuggets.com

Trigger Point Technologies

Booth 1307 2001 TW Alexander Dr., Box 13925 Durham, NC 27709 T: 800-446-7587 www.tptherapy.com

Trishmoves

Booth 343 809 N Bambrey St. Philadelphia, PA 19130 T: 610-368-8039 www.trishmoves.com

Turtle Gloves

Booth 604 555 Christian Road Middlebury, CT 06762

Booth 510 PO Box 99 New Baltimore, MD 48047 www.turtlegloves.com

Topo Athletic

Uglow Sport

Booth 1525 1 Grant St., Suite 150 Framingham, MA 01702 T: 617-431-3800 www.topoathletic.com

Booth 1044 RM. 602. Chung Wai Comm. Bldg.

447 - 449 Lockhart Rd. Causeway Bay, HK, Hong Kong T: 852-93824294 www.uglowsport.com

2018 EXHIBITOR DIRECTORY Ultimate Direction

Booth 736 6235 Lookout Road, Suite B Boulder, CO 80301 T: 720-818-0638 www.ultimatedirection.com

UltrAspire

Booth 843 761 E Enterprise Dr #2, St. George, UT 84790 T: 435-275-0004 www.ultraspire.com

Under Armour

Booth 1330 1020 Hull Street Baltimore, MD 21230 T: 410-468-2512 www.underarmour.com

Unpreparathon

Booth 602 12624 177th Ave NE, Unit B Redmond, WA 98052 T: 206-755-0581 www.unpreparathon.com

Untapped

Women’s Running, VeloPress, Triathlete, and Competitor Booth 1431 3002 Sterling Circle, Ste 100 Boulder, CO 80301 T: 303-440-0601 www.pocketoutdoormedia.com

Booth1520 411 E Main St. Aspen, CO 81611 T: 970-315-2446 www.wellxfitness.com

Vitalsox LLC

Booth 1440 4575 S Coach Dr. Tucson, AZ 85714 T: 520-584-8001 www.vitalsox.com

Vooray International Booth 405 990 S Main St. Suite E Logan, UT 84321 T: 435-535-3665 www.vooray.com

Vuori Clothing

Booth 714 625 S Coast Hwy101 Encinitas, CA 92024 T: 619-633-8204 www.vuoriclothing.com

Booth 1719 100 Technology Drive, Suite 315C Broomfield, CO 80021 T: 303-447-3100 www.xeroshoes.com

Booth1821 W229 N591 Foster Ct. Waukesha, WI 53186 T: 800-966-3929-170 www.woodway.com

Zamst

Booth 1519 5 Corporate Park, Suite 250 Irvine, CA 92606 T: 949-660-6100 www.zamst.us

WrightSock

Booth 616 910 Cleveland Ave. Burlington, NC 27217 T: 336-226-5165 www.wrightsock.com

Zensah

Booth 1215 550 Ansin Blvd.

Hallandale Beach, FL 33009 T: 305-935-4619 www.zensah.com

XAG Ventures (Skinners) Booth 1830 254 N Lake Ave, #133 Pasadena, CA 91101 T: 310-350-9701 www.skinners.cc

Ziphers

Booth 746 1512 A Nantucket Dr. Houston, TX 77057 T: 251-450-1796 www.ziphers.com

NEW EXHIBITORS AT THE RUNNING EVENT Exhibitor

Adidas Shoecare

Booth

719

Exhibitor

Lorna Jane

Booth

419

American Trail Running Association (ATRA)

1947

Lorpen North America

BodyVine USA

1818

Maurten 336

Ciele Athletics Inc.

725

MVP Visuals

1623

1642

Defunkify 236

MyoStorm LLC

345

Enso Rings

Pactics Running

1139

237

Fitly 945

Panache 418

GO2 Socks

Prince of Peace -Tiger Balm

1824

Haflinger 942

PRO Hair Tie

1826

Icebreaker 919

Rockin’ Green

500

Infinit Nutrition

349

Runners High Medallions

Junk Brands

1141

938

Lokai 1117 82 THE RUNNING EVENT • AUSTIN TEXAS 2018

Booth 1307 2001 TW Alexander Dr, Box 13925 Durham, NC, 27709 T: 866-925-8729 www.yaktrax.implus.com

Xero Shoes

Woodway

Booth 551 1090 Cochran Road Richmond, VT 05477 T: 802-249-8089 www.untapped.cc

Vibe Rollers

YakTrax

1743

Sneakers4Funds 1721 Strongbody Apparel

516

GET NOTICED FROM START TO FINISH

November 27 - 30, 2018 • Austin Convention Center & Hilton Austin

OFFICIAL SHOW FLOOR PLAN 2018

151 149

248

251

350

351

450

249

348

349

448

55 449

54

146

54 144 145

244

245

344

345

444

445

544

143

242

243

342

343

442

443

542

54

54 139

238

137

236

338 237

336

337

437

538

53

536

53

532 331

124

125

325

120

425

530

53

524

52

420 119

219

115

214

113

212

318

319

418

SPORTSTYLE SELECT

52 419

518

51

417

516

51

413

512

51

411

510

51

110 108 109

208

107

206

207

306

307

406

50

106 405

504

50

403

502

50

401

500

50

104

100

103

202

203

302

101

200

201

300

301

400

(As of 9/24/18)

Madi Serpico

Sarah Piampiano

Gwen Jorgensen

146

146

144

144

151

151

149

248 149

248

Will Leer

251

350 251

350

351

450 351

450

249

348 249

348

349

448 349

448

Sebastian Kienle

124

244 145

244

245

344 245

344

345

444 345

444

445

544 445

544

143

242 143

242

243

342 243

342

343

442 343

442

443

542 443

542

139

238 139

238

137

236 137

236

125

Mirinda Carfrae

237

338

338

336 237

336

337

125

325

337

325

110

110

108

108

106

106

104

104

100

100

119

219

115

214 115

214

113

212 113

212

109

208 109

208

107

206 107

206

425

318 219

318

319

420

420

418 319

418

SPORTSTYLE SELECT SELECT SPORTSTYLE

207

551

551

549

648 549

306 207

306

103

202 103

202

203

302 203

302

101

200 101

200

201

300 201

300

307

301

406 307

400 301

951

1050 951

1050 1051

649

748 649

748

949

1048 949

1048

647

746 647

746

545

644 545

644

645

744 645

744

541

541 539

536 437

536

537

636 537

532

532

530

530

531

525

641

636

531

740 641

637

736 637

633

633

631

730 631

620 521

518 419

518

519

519

417

516 417

516

517

616 517

413

512 413

512

513

513

411

510 411

510

511

610 511

507

507

747

743

741

840 741

739

739

736

737

836 737

730

731

731

740

725 623

521

747

743

525

419

843

839

616

831

725

825

617

615

714 615

718

719

818 719

938 839

825

604 505

604

403

502 403

502

503

602 503

602

401

500 401

500

501

600 501

600

939

1038 939

925

1024 925

1140 1041

1038 1037

1136 1037

1031

1130 1031

1024 1025

1025

1140 1141

1240 1141

1139

1139

1136 1137

1236 1137

1130 1131

1131

1125

1240 1241

1347

1340 1241

1340 1341

1446 1347

1330

TRAILHEAD TRAILHEAD STAGE STAGE

1450

1649

1448 1446 1447

1442

1440 1341

1440 1441

1540 1441

1125

1325

1325

1437

1536 1437

1431

1431

1425

919 916 817

1018 919

1018 1019

916 915

1014 915

1014

713

707

807

907

1010 911

1006 907

1118 1119

1119

1117

1216 1117

1216

1317 1314 1215

1416 1317

1416 1417

1007

1531

1425

1525

1520 1421

1516 1417

1642 1543

# B L O O D S W E ATA N D D ATA

1941

1941

1939

1939

1844 1845

1944 1845

1944

1642 1643

1742 1643

1742 1743

1842 1743

1842 1843

1942 1843

1942

1841

1940 1841

1940

1636 1537

1839

1938 1839

1938

1831

1831

1826

1826

1824 1725

1824 1825

1924 1825

1924 1925

1925

1823

1922 1823

1922 1923

1923

1636

1531

1525

1618 1519

1738

1738

1637

1736 1637

1736 1737

1836 1737

1836

1631

1631

1731

1830 1731

1830

1625

1724 1625

1724 1725

1623

1722 1623

1722

1618

1516

1617 1515

1614 1515

1721

1721

1821

1920 1821

1920 1921

1921

1718

1718 1719

1818 1719

1818 1819

1819

1919

1919

1716 1617

1716

1817

1916 1817

1916 1917

1917

1915

1915

1614

1611

1307

1945

1844 1745

1520

1314

1307

1945 1744 1745

1713

Learn More: 800.227.1314 polar.sales@polar.com 1107 polar.com 1107 1207 1207

1947

1744 1645

1013

1010

1006 1007

1421

1947

1645

1536

1519

1215 1013

807

1118 1019

1221

1951

1649

1540 1537

1330

1951

1447

1543

1442

1236

ENTRANCE ENTRANCE

601

1448

1142

1221

911

601

1351 1450 1351

1147

821

714

707

505

1142

831

610

504

938

For over 40 years, Polar has been the choice of the best runners and triathletes in the world.

1047 1147

1044

942

818 817

713

504 405

1044 945

1051

Edward Cheserek 821

617

945

1047

836

623

718 619

947

1041

Tim Don

619

942 843

947

840

620

405

(As of 9/24/18)

750

646

539

406

400

750 651

646 547

538

524

651

547

538

524 425

648

Pedro Gomes

120

119

437

331

Kyle Merber 120

449

145

331

124

449

Molly Huddle

Noah Droddy

1507

1507

1607

1710 1611

1706 1607

1812 1713

1812 1813

1912 1813

1912 1913

1913

1811

1910 1811

1910 1911

1911

1808

1808 1809

1908 1809

1908 1909

1909

1806 1707

1806 1807

1906 1807

1906 1907

1907

1710

1706 1707

Madi Serpico

Sarah Piampiano

Gwen Jorgensen

146

146

144

144

151

151

149

248 149

248

Will Leer

251

350 251

350

351

450 351

450

249

348 249

348

349

448 349

448

Sebastian Kienle

124

244 145

244

245

344 245

344

345

444 345

444

445

544 445

544

143

242 143

242

243

342 243

342

343

442 343

442

443

542 443

542

139

238 139

238

137

236 137

236

125

Mirinda Carfrae

237

338

338

336 237

336

337

125

325

337

325

110

110

108

108

106

106

104

104

100

100

119

219

115

214 115

214

113

212 113

212

109

208 109

208

107

206 107

206

425

318 219

318

319

420

420

418 319

418

SPORTSTYLE SELECT SELECT SPORTSTYLE

207

551

551

549

648 549

306 207

306

103

202 103

202

203

302 203

302

101

200 101

200

201

300 201

300

307

301

406 307

400 301

951

1050 951

1050 1051

649

748 649

748

949

1048 949

1048

647

746 647

746

545

644 545

644

645

744 645

744

541

541 539

536 437

536

537

636 537

532

532

530

530

531

525

641

636

531

740 641

637

736 637

633

633

631

730 631

620 521

518 419

518

519

519

417

516 417

516

517

616 517

413

512 413

512

513

513

411

510 411

510

511

610 511

507

507

747

743

741

840 741

739

739

736

737

836 737

730

731

731

740

725 623

521

747

743

525

419

843

839

616

831

725

825

617

615

714 615

718

719

818 719

938 839

825

604 505

604

403

502 403

502

503

602 503

602

401

500 401

500

501

600 501

600

939

1038 939

925

1024 925

1140 1041

1038 1037

1136 1037

1031

1130 1031

1024 1025

1025

1140 1141

1240 1141

1139

1139

1136 1137

1236 1137

1130 1131

1131

1125

1240 1241

1347

1340 1241

1340 1341

1446 1347

1330

TRAILHEAD TRAILHEAD STAGE STAGE

1450

1649

1448 1446 1447

1442

1440 1341

1440 1441

1540 1441

1125

1325

1325

1437

1536 1437

1431

1431

1425

919 916 817

1018 919

1018 1019

916 915

1014 915

1014

713

707

807

907

1010 911

1006 907

1118 1119

1119

1117

1216 1117

1216

1317 1314 1215

1416 1317

1416 1417

1007

1531

1425

1525

1520 1421

1516 1417

1642 1543

# B L O O D S W E ATA N D D ATA

1941

1941

1939

1939

1844 1845

1944 1845

1944

1642 1643

1742 1643

1742 1743

1842 1743

1842 1843

1942 1843

1942

1841

1940 1841

1940

1636 1537

1839

1938 1839

1938

1831

1831

1826

1826

1824 1725

1824 1825

1924 1825

1924 1925

1925

1823

1922 1823

1922 1923

1923

1636

1531

1525

1618 1519

1738

1738

1637

1736 1637

1736 1737

1836 1737

1836

1631

1631

1731

1830 1731

1830

1625

1724 1625

1724 1725

1623

1722 1623

1722

1618

1516

1617 1515

1614 1515

1721

1721

1821

1920 1821

1920 1921

1921

1718

1718 1719

1818 1719

1818 1819

1819

1919

1919

1716 1617

1716

1817

1916 1817

1916 1917

1917

1915

1915

1614

1611

1307

1945

1844 1745

1520

1314

1307

1945 1744 1745

1713

Learn More: 800.227.1314 polar.sales@polar.com 1107 polar.com 1107 1207 1207

1947

1744 1645

1013

1010

1006 1007

1421

1947

1645

1536

1519

1215 1013

807

1118 1019

1221

1951

1649

1540 1537

1330

1951

1447

1543

1442

1236

ENTRANCE ENTRANCE

601

1448

1142

1221

911

601

1351 1450 1351

1147

821

714

707

505

1142

831

610

504

938

For over 40 years, Polar has been the choice of the best runners and triathletes in the world.

1047 1147

1044

942

818 817

713

504 405

1044 945

1051

Edward Cheserek 821

617

945

1047

836

623

718 619

947

1041

Tim Don

619

942 843

947

840

620

405

(As of 9/24/18)

750

646

539

406

400

750 651

646 547

538

524

651

547

538

524 425

648

Pedro Gomes

120

119

437

331

Kyle Merber 120

449

145

331

124

449

Molly Huddle

Noah Droddy

1507

1507

1607

1710 1611

1706 1607

1812 1713

1812 1813

1912 1813

1912 1913

1913

1811

1910 1811

1910 1911

1911

1808

1808 1809

1908 1809

1908 1909

1909

1806 1707

1806 1807

1906 1807

1906 1907

1907

1710

1706 1707

on-running.com