TRE 2024 Event Guide

#TRE24 @therunningevent

G LY C E R I N 2 2

WE’RE REDEFINING THE RUN, SO YOU CAN REDEFINE YOURS VISIT US AT TRE BOOTH #217

A New Era

The sky’s the limit.

WELC ME Day 3 Thursday, November 21 Day 2

60 Indie 5K x Cross Champs

Wednesday, November 20

64 2024 Exhibit Hall: Day Two

26 Wednesday Morning Happenings

66 New Product Showcase & Sock Bar

28 2024 Exhibit Hall: Opening Day

64 Training Camp Theater

28 Exhibitor Directory

68 Future Leaders of Specialty Retail

46 Floor Plan

70 Industry Awards Dinner

48 Switchback at TRE

71 Best Running Stores of 2024

52 Training Camp Theater 52 Happy Hours & More

Day 1 Tuesday, November 19 12 Trail Cleanup, Presented by ASICS, in partnership with Low Impact Alliance & Leave No Trace

14 Conference & Speakers 14 R ace Director Summit, presented by Race Roster 16 Keynote 22 Welcome Reception, Hosted by HOKA

The Extras 74 TRE LIVE, Hosted by PR Project & Live on FloTrack 76 Pickleball Village 78 Sustainability + Environmental Initiatives 78 Gear Up & Give Back 80 Pedorthic Footcare Association Symposium 80 #TRE24 Mobile App

Welcome

82 Thank You to Our Partners 86 Guide to Austin

4 A Note From Christina 4 Meet the Team 6 What to Expect 8 Schedule-at-a-Glance

>> REGISTER NOW therunningevent.com/register

Thank you to The Running Event and Switchback at TRE 2024 Platinum Sponsors:

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A Note From Christina & Meet the Team

WELCOME TO TO WELCOME

The Running Event 2024 A note from Christina Henderson, Event Director, #TRE24 Friends in the running community: This year will be my 10th year at The Running Event and, in many ways, I can’t believe it has been that long. In others, it feels right. When I first applied to work for The Running Event, it was because I enjoyed running and had just moved from Austin to New York City. I had a bit of experience working in events and thought it might be fun for a while.

Now, a decade later, our team is preparing to host the 18th edition of TRE, where I’ll celebrate my 10th anniversary.

• Be intentional about being inclusive. Go out of your way to create a welcoming space for everyone.

I never could have imagined what I’d learn and how I’d grow and how the people I’d meet would become lifelong friends.

As we look forward to The Running Event 2024, I wanted to share a few things I’ve learned and observed.

• Walk every aisle of the trade show floor. The smaller brands or brands you do not carry support and believe in specialty retail — and you just might discover the next big thing.

• Powerful and beautiful things happen when people come together. Modern technology is amazing, but nothing will replace face-to-face gatherings.

• Be a mentor and a mentee. No matter where you are in your career, it’s important to be both.

• Support the new faces. We were all that person once. I’ll never forget those who welcomed me and were patient with me during my first few years — they are the first people I look for when I arrive in Austin for The Running Event each year.

• Trade shows shape and drive the culture of an industry.

Let’s work together to drive positivity in run specialty.

• Ask questions. No matter how far you’ve come in your career, there’s always more to learn.

• Attend as many TRE gatherings as you can. That person you’ve been emailing for a year might be sitting next to you.

• Leave Austin better than we found it. The city has been a home for the running industry, so let’s show our gratitude.

Our team has been working hard to build the most valuable and enjoyable week ever in Austin for TRE 2024. You’ll find many of your favorite events – along with new activations and initiatives we’re excited to introduce – in the pages of this Event Guide. Cheers! I can’t wait to see you all in Austin.

With gratitude, Christina

Meet the Team Leadership

Events & Education

Marketing

Sales

Brian Cuthbert Group Vice President

Julie Roopenian Event Manager

Genae Salinas Senior Marketing Manager

Glenn Dulberg Sales Manager

Christina Henderson Event Director

Hailey Morrill Sales & Event Coordinator

Mikayla Zordan Marketing Coordinator

Mary Lou Cummings Account Executive

Mark Sullivan Director, Partnerships & Development

Caitlin Ewing Conference Manager

Emma Galeckas Attendee Relations Coordinator

Beth Gordon Director, New Business Development

Noelle Maibaum Conference Coordinator

Regan Buck Senior Marketing Coordinator

Sam Selvaggio Account Executive

Content Michael Jacobsen Editor, Running Insight Marcus Woolf Editor, Trailheads (Produced by Switchback)

4 THE RUNNING EVENT • AUSTIN, TEXAS 2024

Heidi Johnston Partnership Project Manager

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What to Expect

What to

Expect

We’re inviting the run and outdoor specialty communities to experience everything that makes TRE so special–the connections, the education, and all the opportunities that are created when an industry comes together. We can’t wait for our communities to experience this year’s event.

Christina Henderson Event Director, TRE

Education can take place just about anywhere, any time, and in hundreds of different formats. At TRE, the learning opportunities are endless. Attendees access classroomstyle educational sessions during the conference portion of the event, which each offer important insights into retail best practices, industry trends, and much more.

Theater sessions taking place in the exhibit hall will feature panels of experts and industry leaders sharing their stories and perspectives. Beyond these sessions, though, are the conversations with other retailers, brands, race directors, media members, and partner organizations that will spark ideas and open the door to new learnings. Education is key to individual growth, business growth, and industry growth – and you can expect countless opportunities to learn at TRE 2024.

From getting excited about a new idea you heard during an educational session to celebrating the 2024 Best Running Stores, inspiration is always a word we hear when people talk about TRE. When so many industry members come together under the same roof, it’s hard not to get inspired by the collective energy and passion so prevalent in the running and outdoor community. You’ll have opportunities to connect with TRE’s incredible partner organizations, sit in on a thought-provoking keynote presentation, celebrate peers at the Industry Awards Dinner, and hear what stores and brands from around the world are up to – inspiring ideas, connections, and positive industry change.

6 THE RUNNING EVENT • AUSTIN, TEXAS 2024

TRE is all about connection: connecting with industry peers, running into new and old friends, building first-time business relationships, and reinforcing longstanding partnerships. While we all appreciate the advantages that come with a digital world, the TRE team strongly believes nothing can replace in-person connection. TRE is a business-to-business, industry-focused event, yes – but it’s also a hub for our industry to come together and celebrate. At this year’s event, you’ll find on-and off-site networking events like the Indie 5K, Trail Cleanup, Partner Hour, show floor happy hours, Future Leaders of Specialty Retail meetup, and many more, all of which will provide space for meaningful, much needed connection.

The 2024 exhibit hall won’t be one to miss. Already the largest show floor in event history, attendees will discover the latest products and trends from leading run and outdoor brands like adidas, ASICS, Brooks, HOKA, KEEN Footwear, Nike, New Balance, On, and Saucony. You’ll also find brands who are exhibiting at TRE for the first time, like lululemon, Patagonia, Bandit Running, Satisfy, Teva, and many more. Also keep your eye out for emerging brands that may not be on your radar yet, like True Motion and Melin. And don’t miss Year Three of Switchback at TRE – our outdoor-focused expansion of the exhibit hall.

While it’s easy to get swept up in the bustle of TRE’s show floor, remember to take your time exploring and visit as many booths as you can. You never know what you might discover!

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Schedule-at-a-Glance

at- a - G l a n c e Get an overview of the daily happenings at #TRE24.

Monday, November 18

Wednesday, November 20

7:45 AM - 6:15 PM: Pedorthic Footcare Association Symposium: Day One**

6:00 AM - 7:30 AM: Running Industry Diversity Coalition CommUnity Run, Powered by Saucony

Tuesday, November 19

6:30 AM: Yoga Class, Hosted by

7:00 AM: Trail Cleanup at the Ann & Roy Butler Hike & Bike Trail

8:00 AM - 6:00 PM: Registration Open

Presented by

9:00 AM - 6:30 PM: Exhibit Hall - Day One Hours

In partnership with

10:00 AM - 3:30 PM: Training Camp Theater 7:00 AM - 6:00 PM: Registration Open 10:00 AM - 4:00 PM: Pickleball Village Programming 7:45 AM - 6:15 PM: Pedorthic Footcare Association Symposium: Day Two** 9:00 AM - 9:30 AM: Conference Welcome & Coffee* 9:00 AM - 6:00 PM: Conference Alley Hours*

4:00 PM - 5:00 PM: Partner Hour 5:00 PM - 6:30 PM: Happy Hour in Exhibit Hall 6:00 PM - 8:30 PM: THE COOKOUT, Hosted by

9:30 AM - 11:00 AM: Deep Dive Sessions* 11:00 AM - 12:00 PM: Race Director Summit Event: Speed Networking*

Thursday, November 21 7:00 AM: Indie 5K x Cross Champs

INDIE5K

Presented by

8:00 AM - 3:00 PM: Registration Open 11:00 AM - 12:00 PM: Conference Lunch* 9:00 AM - 4:00 PM: Exhibit Hall - Day Two Hours 12:15 PM - 1:15 PM: Keynote Presentation* 10:00 AM - 3:30 PM: Training Camp Theater 1:30 PM - 5:30 PM: Conference Sessions* 10:00 AM - 3:00 PM: Pickleball Village Programming 1:30 PM - 5:30 PM: Race Director Summit* Presented by

6:30 PM - 9:00 PM: 2024 Industry Awards Dinner**

6:00 PM - 7:30 PM: Welcome Reception

* Included only with Retailer and Event Management Professional Passes

Hosted by

**Additional cost at time of registration

>> REGISTER FOR #TRE24 therunningevent.com/register 8 THE RUNNING EVENT • AUSTIN, TEXAS 2024

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DAY 1

Trail Cleanup

Trail Cleanup

Presented by

Tuesday, November 19 7:00 AM

Waller Creek Boathouse on Lady Bird Lake

Join us for TRE’s third annual Trail Cleanup! Let’s say a big “Thank You” to Austin for hosting TRE as we clean up local trails and leave the city better than we found it. Whether walking, running, or out on the water, you’ll have ample time to catch up with old friends and build new relationships as we kick off #TRE24.

The Details: • Meet in the Hilton lobby at 6:50 AM to walk over with a group, or look for TRE team members and signage to guide you to the Waller Creek Boathouse.

• The Trail Cleanup is open to all TRE attendees, exhibitors, media, and partner organizations.

• The Low Impact Alliance - TRE’s Environmental Impact Partner - will be onsite lending their expertise and leading small groups to clean up the trails along with representatives from ASICS and The Trail Conservancy.

• Coffee and light breakfast will be available to all Trail Cleanup participants.

• The Austin Rowing Club will provide kayaks and materials for on-water cleanup of Lady Bird Lake.

• Cleanup materials will be provided to all participants, including trash bags and gloves.

• The Running Event will donate one dollar for every pound of trash collected to The Trail Conservancy!

In 2023, Trail Cleanup participants collected more than

1,000 pounds of garbage!

12 THE RUNNING EVENT • AUSTIN, TEXAS 2024

SUPERBLAST ™ 2

TUESDAY, NOVEMBER 19 9:00 AM - 9:30 AM Conference Welcome & Coffee 9:30 AM - 11:00 AM DEEP DIVE SESSIONS

CONFERENCE & SPEAKERS

DAY 1

Conference & Speakers

The 2024 education program will provide education with actionable takeaways developed for run and outdoor specialty retailers across all levels of experience. Attendees will hear fresh viewpoints showcasing a range of voices, experiences, and expertise.

Program Highlights: • 90-minute Deep Dive Sessions will provide targeted insight into critical industry topics.

• 2024 focus areas include leadership and executive insights, economics and market trends, advanced technology and applications, community building, and more.

NEW for 2024: New this year, the 2024 program will feature a Race Director Summit, presented by Race Roster!

The Race Director Summit will provide race directors and endurance event organizers with strategies, tools, and advice to grow their businesses and deliver first-rate participant experiences. Attendees will also have the opportunity to connect with industry peers and learn from each other’s experiences.

Presented by RIDC: The Future of Run Specialty from the RIDC Lens: Relevance and Consumer Loyalty Kiera Smalls Executive Director, Running Industry Diversity Coalition

Empowering Female Runners: Strategies for Enhanced Safety and Confidence Dena Lewis Founder/CEO, Running Mate Shanna Birchette Motherhood Running Faith Chima Founder/CEO, Fittsafe Lina Khalifeh Founder, SheFighter Ashley Raymond CEO/Co-Founder, Safely

If You Teach It, They Will Buy! How to Sell More Than Just Running Shoes Tom Griffen Owner, TG Training + Education

Leadership Skills for Getting Your Team to Think and Act Like an Owner David Jones President, The Excellence Advisory

TUESDAY, NOVEMBER 19 7:45 AM - 6:15 PM Austin Convention Center & the Hilton Austin Scan to view the full 2024 education program:

7:45 AM - 6:15 PM

Creating the Ultimate Retail Experience for Your Customers Holly Wiese Owner/Visual Visionary, 3 Dots Design

Keeping the Magic: Maintaining Your Passion When Your Passion Becomes Your Job Jenna Gawors COO/EEO, Confluence Running Matthew Francis Gawors CEO/Professor, Confluence Running + Binghamton University

Pedorthic Footcare Association Symposium Find more details and registration information on page 80!

14 THE RUNNING EVENT • AUSTIN, TEXAS 2024

10:45 AM - 12:00 PM Networking & Lunch

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DAY 1

Keynote Keynote Stage presented by:

12:15 PM - 1:15 PM

Johnny Cupcakes A Creative Recharge in Building Customer Loyalty & Memorable Retail Experiences Keynote speaker Johnny Cupcakes shares his unpredictable story about creating The World’s First T-shirt Bakery – a food-themed T-shirt brand with a clothing store on Boston’s Newbury Street that looks like a bakery, smells like a bakery; where T-shirts are displayed in refrigerators, packaged in lunch boxes, and pulled out of a secret smoking oven!

Although Johnny does trick hangry people daily with his fakery, 100% of his customers leave with an experience and a story to share.

TRE attendees will have the opportunity to hear specific, proven ideas, strategies, and insights from Johnny – many of which can be implemented into stores quickly and with minimal cost. Grab your notebook and buckle up for a fast-paced journey into the unknown. You don’t want to miss this!

Main keynote takeaways will include: • Building Brand Loyalty: Hear new ideas about turning existing and new customers into brand ambassadors who will promote your store and do the advertising for you. A few small adjustments can go a long way!

• Inspiring Innovation: Discover ways to spark innovation within your team, products, packaging, events, and marketing so that you stand out.

Customers have too many options: Why will they choose you?

• Creating Unique Experiences in Retail: Walk away with a list of unique strategies to implement across the board – all of which will build value and grow your presence.

16 THE RUNNING EVENT • AUSTIN, TEXAS 2024

Johnny Earle, also known as Johnny Cupcakes, started 16 businesses before he was 16 years old. Johnny eventually baked up the idea for his bakery-themed T-shirt brand and opened The World’s First T-shirt Bakery, Johnny Cupcakes: a frosting scented clothing store with T-shirts displayed in refrigerators, clothing packaged in pastry boxes, and orders delivered through a secret smoking oven!

Named Top Innovator in Retail by The Boston Globe, Johnny’s award-winning store and marketing strategies have been featured in FORBES, INC, WIRED, NPR, The Steve Harvey Show, and as a case study in several branding and business books. With thousands of customers with his brand’s logo as tattoos, Johnny shares his tips, tricks, and secret ingredients on business, marketing, and customer loyalty.

The audience will walk away with pages of inspiration that they can implement immediately - many at little to no cost...It’s not about B2C, it’s about H2H, Human to Human. Injecting the right amount of love, thought, and creativity into all aspects of our businesses can provide longevity and F-U-N into our retail stores.

Johnny Cupcakes

TUESDAY, NOVEMBER 19

11:00 AM - 12:00 PM

CONFERENCE & SPEAKERS

DAY 1

Conference & Speakers

Race Director Summit Event: Speed Networking

2:15 PM - 2:30 PM • Break

12:15 PM - 1:15 PM

2:30 PM - 3:15 PM CONFERENCE SESSIONS

Keynote: A Creative Recharge in Building Customer Loyalty & Memorable Retail Experiences Johnny Cupcakes Keynote Speaker/CEO, Johnny Cupcakes

1:15 PM - 1:30 PM • Break 1:30 PM - 2:15 PM CONFERENCE SESSIONS How Can I Be a Better Buyer?

Dan Jablons President, Retail Smart Guys

101 More Ideas to Spark Your Run Specialty Store

Developing Healthy Rep Relationships Parker Karnan Founder/General Manager, Karnan Associates

An Obsession with Culture: How Retail Teams Can Work Together to Create a Winning – and Profitable – Culture Carlie Beatty Co-Owner, Playmakers Elyse Braner Director/People + Culture, Pacers Running Chad Shreiner Director of Retail Operations, Pacers Running

Danny Smith

Ian Shreckengast

Senior Writer, Running Insight

Retail Marketing Manager, Brooks Running

Future-Proofing Your Business: Is Your Business Exit Ready?

Maximize Social Media

Pete Mohr Founder, Simplifying Entrepreneurship

Route Map: Keeping Pace with Run Specialty in 2025 Coleman Conley Footwear Product Manager, Upper Quadrant

Making the Unreal Real: How AI Can Work in Specialty Retail Steve DeMoss Owner/Operator, Big Peach Running Co. Alpharetta & East Cobb

Race Director Summit Session: Maximizing Revenue: Sponsorship and Marketing Opportunities in the Running Ecosystem David Basacco COO, Race Roster + ASICS Apps Christine Bowen Director of Conference Operations, Race Roster Alex Vander Hoeven CEO, Race Roster + ASICS Apps

18 THE RUNNING EVENT • AUSTIN, TEXAS 2024

Michael Ko Creator, Kofuzi Tommie Runz Creator

Apparel in Run Specialty: Lessons Learned from 30 Years Daniel Greenhalgh Owner/President, Skinny Raven Tasha Heikkila-Adam Buyer/Owner, Skinny Raven Adam White Owner, RC Outfitters

Race Director Summit Session: AI and the Evolution of Event Management: Enhancing Experiences and Efficiency Christine Bowen Director of Conference Operations, Race Roster Cade Netscher Founder/CEO, Neurun

3:15 PM - 3:45 PM • Coffee Break

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TUESDAY, NOVEMBER 19

3:45 PM - 4:30 PM CONFERENCE SESSIONS The Winning Game of Pedorthics Robert S. Schwartz

CONFERENCE & SPEAKERS

DAY 1

Conference & Speakers

President, Eneslow Pedorthic Enterprises

Running Through the Seasons: Engaging Your Store and Community Year-Round Ted Knudsen Owner, San Francisco Running Company Suzanne Swift Owner, Fleet Feet Huntsville & Madison Heather Trainor Maker of Friends, Purveyor of Fun, Director Of Medical Outreach, Big Peach Running Co. Marietta Dave Zimmer Owner/CEO, Fleet Feet Chicago

Sustainability - How to Make it Work and Grow Your Run Specialty Business Jamie Hunt Founder, AECG

Race Director Summit Session: Building a Thriving Community Through Your Event: Strategies for Connection and Engagement

20 THE RUNNING EVENT • AUSTIN, TEXAS 2024

4:45 PM - 5:30 PM CONFERENCE SESSIONS The Future of Run Specialty: Executive Insights from The Next Generation of Brand Leaders Four executives from major footwear brands will share their views on the changing landscape of Run Specialty. You’ll get the unique opportunity to hear exclusive executive insights on market trends and how each brand is preparing for the future of Run Specialty Retail in this shifting economy.

Joy Allen-Altimare Global Chief Marketing Officer, Saucony Robin Green President, HOKA Jen McClaren President of Altra & GM of North America Key Accounts, VF Corp.

Dan Sheridan CEO, Brooks Running

Race Director Summit Event: Round Table Discussions Collaborate with industry peers as you delve into the most pressing topics and challenges shaping our industry. Share insights, spark innovation, and drive change together.

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DAY 1

Conference Alley & Welcome Reception

Conference Alley During breaks in the educational program on Tuesday, don’t miss all the brands set up in the conference area! Get a preview of what they’ll be exhibiting and a head start on exploring new products for your store.

Welcome Tuesday, November 19 6:00 PM - 7:30 PM Hilton Austin

TRE and HOKA will welcome everyone back to Austin for an evening of celebration and fun.

Step into the world of HOKA as we kick off The Running Event 2024! Food and beverages will be provided; attendees, exhibitors, media, and partners are all invited to attend. It’s an event you don’t want to miss!

22 THE RUNNING EVENT • AUSTIN, TEXAS 2024

ELASTIC SUITE EXHIBITOR BREAK While attendees are busy learning in sessions, exhibitors are setting up booths in the exhibit hall.

Thanks to Elastic Suite, a snack break will be available to all exhibitor personnel during booth setup the afternoon of Tuesday, November 19.

More details to come.

Hosted by:

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DAY 2

RIDC CommUnity Run & prAna Yoga Class

Running Industry Diversity Coalition

CommUnity Run Wednesday, November 20 6:00 AM

Austin Trail of Lights

Powered by:

Once again, Day Two of TRE will open with the Running Industry Diversity Coalition (RIDC) and Saucony CommUnity Run! Runners and walkers will meet up at a starting location close to the Austin Convention Center, where the RIDC will kick off the run. Open to all – including the local Austin community.

Participants will run while connecting with each other and taking steps toward a more inclusive and equitable running industry.

Yoga Class

Hosted by:

Wednesday, November 20 6:30 AM

Hilton Austin

Join prAna for a relaxing yoga class Wednesday morning before the Exhibit Hall opens. prAna will provide yoga mats that attendees are welcome to take home. *Quantities limited.

NOV 19-21, 2024 AUSTIN CONVENTION CENTER AUSTIN, TX

Experience The Running Event (TRE) and Switchback at TRE 2024.

Learn more & register: therunningevent.com

26 THE RUNNING EVENT • AUSTIN, TEXAS 2024

DAY 2

Exhibitor Directory

2024 Exhibit Hall:

Wednesday, November 20 at 9:00 AM marks the opening of the 2024 exhibit hall! Explore the next few pages and get to know all the brands exhibiting at The Running Event and Switchback at TRE 2024.

EXHIBITOR DIRECTORY The Running Event 2024 Platinum Sponsor

Switchback at TRE Exhibitor

NEW

New to TRE*

*Has not exhibited in the last three years

NEW

10 Seconds Booth #573 www.tenseconds.com

910Nineten Booth #201 910.id

2before Performance Nutrition Limited Booth #2425 2before.com

A.LEAF Products Booth #568 aleafproducts.com/

3 Dots Design Booth #2235 www.3dotsdesign.com/

adidas Running Booth #1545 www.adidas-group.com/en/ about/profile/

361° Booth #1024 www.361usa.com

Aetrex Booth #1025 www.aetrextechnology.com

28 THE RUNNING EVENT • AUSTIN, TEXAS 2024

Alegria by PG Lite Booth #1931 www.alegriashoes.com

ALWRLD Booth #1135 www.alwrld.com

Allrounder

by Mephisto Booth #1930 www.allrounder.com/us/

AMPHIPOD RUNNING GEAR Booth #725 www.AMPHIPOD.com

Alter Ego Running Booth #546 www.alteregorunning.com

Angglz NEW Booth #470 www.angglz.com

Altra Booth #1405 www.altrarunning.com/

Anita International Booth #431 www.anita.com/en_us

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DAY 2

Exhibitor Directory

ANTEPES Booth #2528 www.antepes.com

Balega Booth #1505 www.balega.com/

Archies Footwear Booth #2419 archiesfootwear.com

Bandit Running Inc. Booth #917 banditrunning.com/

ARC’TERYX Booth #1633 www.arcteryx.com/

Bare Performance NEW Nutrition, LLC Booth #455 bareperformancenutrition.com

Armpocket NEW Booth #2516 www.armpocket.com/ ArtiKen NEW Booth #500 artiken.com/ Ashworth Awards Booth #2311 www.ashworthawards.com ASICS Booth #1005, 1013 www.asics.com Bag PRO Booth #582 www.bagpro.us/ Bakline, Inc. Booth #931 www.bakline.com

NEW

Beyond Yoga NEW Booth #435 beyondyoga.com BibBoards Booth #477 bibboards.com/

BOCO Gear Booth #916 www.bocogear.com

CEP Compression Booth #1415 cepcompression.com/

Body Glide Booth #1019 www.bodyglide.com/

Chafed & Cranky NEW Coffee Co. Booth #2316 www.chafedandcranky.com

Bonk Breaker & SaltStick Booth #1030 aletenutrition.com/ Brand Asset Partners Booth #301 brandassetpartners.com Brooklyn Caps NEW Booth #1051 www.brooklyncapsbr.com

Cheribundi Booth #1031 cheribundi.com ChicknLegs Booth #447 chicknlegs.com Chirp Booth #446 www.gochirp.com/

Birkenstock Booth #541 www.birkenstock.com/us/

Brooks Running Booth #217 www.brooksrunning.com/ en_us

Chrome Industries Booth #1841 chromeindustries.com/

Black Diamond Booth #2011 blackdiamondequipment.com

BUFF® Booth #616 www.buff.com

ChronoTrack Booth #1230 www.chronotrack.com

Blue Note Brands / NEW True Motion N America Booth #501 truemotion.run

Carbs Fuel, LLC Booth #1451 carbsfuel.com/

Blumaka NEW Booth #2426 blumaka.com/

Caterpy Booth #1335 caterpy.us/

NEW

Ciele Athletics Inc. NEW Booth #1041 www.cieleathletics.com Cleer Audio Booth #2219 cleeraudio.com/ Clientbook NEW Booth #2508 www.clientbook.com Clif Bar / Mondelez International Booth #600 www.clifbar.com Coach Soak NEW Booth #2518 www.coachsoak.com Coal Headwear NEW Booth #2135 coalheadwear.com/ COMPRESSPORT NEW International SA Booth #377 www.compressport.com COROS Wearables Booth #1033 www.coros.com

30 THE RUNNING EVENT • AUSTIN, TEXAS 2024

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DAY 2

Exhibitor Directory

Correct Toes | PRGear Booth #461 www.correcttoes.com Covision Media Booth #478 covisionmedia.ai

NEW

Dermatone NEW Booth #1744 www.dermatone.com Deuter Booth #2008 www.deuter.com

Craft Booth #833 www.craftsports.us

Diadora Booth #741, 841 www.diadora.com/

Creating Brand Legacy (CBL) Booth #2503 www.cblworld.com

Drankful Booth #1330 www.drankful.com

Crybaby Nutrition NEW Booth #2525 www.crybabynutrition.com

Drew Brady Company, Inc. (Heat Holders) NEW Booth #1748 drewbrady.co

CTR / Chaos NEW Booth #1916 chaoshats.com/

Earshots Limited NEW Booth #1830 www.earshots.com

Currex /PowerStep Booth #625 foundationwellness.com/

Eco Sneakers NEW Booth #277 www.ecosneakers.org

Dakini, LLC NEW Booth #2017 www.dakini.com

Elastic Suite Booth #335 www.elasticsuite.com/

Danner Booth #1741 www.danner.com

Embark Maple Energy Booth #466 www.embarkmaple.com

Darn Tough Vermont Booth #1525 darntough.com/

Engine Bird Inc. Booth #571 enginebird.shop

NEW

Envoy B2B Booth #2126 envoyb2b.com ExpertVoice NEW Booth #566 www.expertvoice.com NEW

Fasciitis Fighter NEW Booth #2527 www.fasciitisfighter.com.

Feetures Booth #1215 www.feetures.com

Female Runners’ NEW Safety Summit Booth #466 getrunningmate.com/femalerunners-safety-summit Final Surge NEW Booth #670 www.finalsurge.com FKT Gear NEW Booth #279 www.fktgear.com/ Fluchos Shoes NA Inc. Booth #2308 www.atomrunning.com Foot Adapt Solutions Booth #2405 www.footadapt.com

NEW

FootBalance Booth #1225 www.footbalance.com FootWave NEW Booth #579 www.footwave.com FORM Smart Swim Goggles Booth #2520 www.formswim.com Fox River Booth #613 www.foxsox.con

32 THE RUNNING EVENT • AUSTIN, TEXAS 2024

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DAY 2

Exhibitor Directory

FP Movement Booth #233 freepeoplewholesale.com Fractel Booth #550 fractel.us Free Fly Apparel NEW Booth #2118 www.freeflyapparel.com Gamma Sports NEW Booth #2626 www.gammasports.com Garmin International Booth #816 www.garmin.com GEARHALO NEW Booth #2414 www.gearhalo.com GOES Health Booth #1832 goes.health/ GOFLUO Booth #1133 www.gofluo.com Gooch Goo Pty Ltd. Booth #672 www.goochgoo.com

NEW

Goodphyte NEW Booth #482 www.goodphyte.com goodr Booth #1119 www.goodr.com NEW

GOREWEAR Booth #1132 www.gorewear.com

HEALI Medical Booth #1131 www.healimedical.com

hylo athletics Booth #451 www.hyloathletics.com

Health Sports Booth #2318 en.health1984.com

Hyperice Booth #2115 hyperice.com

Health Via Modern Nutrition Inc. Booth #2325 www.hvmn.com

Hyperwear NEW Booth #2416 hyperwear.com/

Healthy Kids NEW Running Series Booth #2303 healthykidsrunningseries.org/ Hettas Booth #630 www.hettas.com

Gravity Defyer Booth #2218 www.gravitydefyer.com

Hillsound NEW Equipment Booth #1746 www.hillsound.ca

Greneker Mannequins Booth #376 greneker.com

HOKA

Booth #1149 www.hoka.com/

GU Energy Labs Booth #925 guenergy.com/

Honey Stinger/ EN-R-G Foods Inc. Booth #1345 www.honeystinger.com

Hangers Direct & Store Supplies Booth #2307 www.HangersDirect.com

HydraPak Booth #1341 hydrapak.com/

34 THE RUNNING EVENT • AUSTIN, TEXAS 2024

iBungee Laces NEW Booth #385 ibungeelaces.com IceeNOW Booth #2417 iceenow.com Impact Canopy USA Booth #2410 www.impactcanopy.com IMPI Sportswear NEW Booth #570 www.impisportswear.com.au

INSALTD LABS INC. Booth #562 getinsaltd.com

NEW

INSTINCT NEW Booth #676 www.instincttrail.com JAMBAR Booth #1834 www.jambar.com Janji Booth #441 janji.com Jason Markk Booth #1224 jasonmarkk.com/ jbrds Booth #2026 jbrds.com/ Jogology Booth #1012 www.jogology.com

Injinji Performance Toesocks Booth #1340 www.injinji.com/

Joma USA, Inc. NEW Booth #2507 www.joma-sport.com

Inov8 Booth #2427 www.inov-8.com

JUNK Brands Booth #411 www.junkbrands.com

Guidance Propulsion System.

GUIDANCE PROPULSION SYSTEM

CARBON FIBER & TORSIONAL STABILITY

REARFOOT & FOREFOOT STABILITY ROCKER FOOT FRAME

MIDSOLE EVA-PU FORMULA = CUSHIONED STABILITY

Keeps you in alignment and on the run longer.

Xelero’s Guidance Propulsion System “GPS” The Propulsion element cradles the rear foot and extends forward to guide the foot into a neutral position throughout the gait cycle. The Carbon Fiber “Slingshot” propulsion plate provides torsional stability, keeps the foot in alignment, and helps to reduce impact pressure.

The dual layer X-Lite midsole provides cushioning and speeds up heel to toe transition.

GoXelero.com 866-969-3338

DAY 2

Exhibitor Directory

Kahtoola Booth #1933 www.kahtoola.com Kane Footwear Booth #454 www.kanefootwear.com KEEN Footwear Booth #1947 www.keenfootwear.com KENETIK - KETONE Booth #578 drinkkenetik.com

NEW

KINeSYS NEW Booth #2428 www.kinesysactive.com KIPRUN NEW Booth #479 kiprun.com/ Kizik Design, NEW LLC Booth #1904 www.kizik.com Klean Kanteen Booth #1925 www.kleankanteen.com/ NEW

Komperdell Sportartikel GmbH Booth #1751 www.komperdell.com/ Krono Nutrition Booth #1047 www.krononutrition.com/

La Sportiva N.A. Booth #1531 www.lasportivausa.com

Levelle Inc Booth #560 www.levellenutrition.com

Maxwell Medals & Awards Booth #2524 www.maxmedals.com

LAMO Sheepskin Booth #1917 www.lamofootwear.com

Lightspeed Commerce Booth #2406 lightspeedhq.com/

Medi-Dyne Family of Brands Booth #812 www.medi-dyne.com

Langston Group Limited Booth #2418 en.langsdom.com Leave No Trace Booth #2203 www.lnt.org

NEW

Locally Booth #361 join.locally.com

melin NEW Booth #1905 www.melin.com

LOCK LACES® Booth #817 www.locklaces.com

Merrell Booth #2225 www.merrell.com

Lowa Boots, LLC Booth #1817 www.lowaboots.com lululemon athletica Booth #306 www.lululemon.com

Message NEW Booth #567 wearmessage.com NEW

MAINERS NEW Booth #2236 www.mymainers.com Marathon Printing Booth #1130 shop.marathononline.com/ Maurten NA Booth #1630 www.maurten.com/ Max Retail Booth #2409 www.maxretail.com/

36 THE RUNNING EVENT • AUSTIN, TEXAS 2024

MiiR Booth #601 www.miir.com MIVA Recovery NEW Booth #2314 www.mivarecovery.com MizunoUSA Booth #1615, 1625 www.mizunousa.com MOTOTV Networks Booth #555 mototvnetwork.com Mount to Coast Booth #2335 www.mounttocoast.com/

SE E YOU AT T HE RUNN ING EVEN T! CO ME CHECK OUT T HE A L L-N EW I N F I N I T Y HEA DBAND I N BOOT H # 411.

DAY 2

Exhibitor Directory

Osprey Packs Booth #1541 www.osprey.com/us/en/ Outdoor Research Booth #1831 www.outdoorresearch.com/ Paradis Sport Booth #535 paradissport.com Patagonia NEW Booth #1805 www.patagonia.com PB5star NEW Booth #2519 www.pb5star.com PediFix Medical Footcare Booth #2504 www.pedifix.com

Muscle Rehab Booth #2510 www.musclerehab.biz

Nite Ize Booth #1745 www.niteize.com

OluKai NEW Booth #2004 www.olukai.com

Näak Booth #1447 www.naak.com

Nix Biosensors Booth #1240 nixbiosensors.com/

OMIUS Inc. NEW Booth #572 www.omius.io

Nathan Sports Booth #1315 www.nathansports.com

Nnormal Booth #1430 www.nnormal.com

Omni Digital Group Booth #512 www.omnidigitalgroup.com

Native Women Running Booth #2302 nativewomenrunning.com

NOMADIX NEW Booth #2319 www.nomadix.co

On

Booth #805 www.on-running.com

NEVERSECOND Booth #2215 never2.com

Noogs Booth #483 www.noogon.com

OOFOS Booth #1605 www.oofos.com/

New Balance Athletic Booth #1205 www.newbalance.com

norda run™ Booth #813 nordarun.com

Optic Nerve Eyewear Booth #1811 opticnerve.com

Newton Running Booth #1232 www.newtonrunning.com

Nuun Hydration Booth #1231 nuunlife.com

Optio Incorporated Booth #1244 www.getopt.io

Nike

Booth #747 nike.com

Oboz Footwear Booth #1927 www.obozfootwear.com

Orange Mud Booth #1444 www.orangemud.com

Nikwax NEW North America Booth #1631 nikwax.com/en-us

Oiselle Booth #532 www.oiselle.com/

OS1st Booth #825 www.os1st.com

NEW

38 THE RUNNING EVENT • AUSTIN, TEXAS 2024

NEW

Peppers Polarized NEW Eyeware Booth #355 www.peppersusa.com Pickle Juice Booth #2415 www.picklepower.com PILLAR Performance NEW Booth #1145 www.pillarperformance.us Pingora NEW Booth #1912 www.pingora-gear.com Pit Viper NEW Booth #576 www.pitviper.com Praise Endurance NEW Booth #347 www.praiseendurance.com prAna Booth #1835 www.prana.com/ Pressio USA Booth #1725 pressio.com Prevent Sprain NEW Technology Booth #678 preventsprainsocks.com

The OrthoLite® X Series delivers customized elasticity to meet the increasing demand for higher levels of rebound. X25, X35, and X40 provide good, better, and best options that elevate the game in comfort and performance.

DAY 2

Exhibitor Directory

Primal Footprint Inc. Booth #2214 www.peluva.com

NEW

Pro-Tec Athletics Booth #716 www.pro-tecathletics.com Psudo Booth #2207 www.psudo.com

Recover Brands Booth #525 www.recoverbrands.com Relentless NEW Running Co. Booth #2237 relentlessrunningco.com Revive & Revel NEW Booth #1550 www.reviverevel.com

Puma North America Inc. Booth #547 www.puma.com QO Nutrition Booth #2514 www.qo-nutrition.com Quanzhou Bangni NEW Biotechnology Co.,Ltd Booth #472 www.mybangni.com rabbit Booth #1431 www.runinrabbit.com/ Race Result Americas Inc. Booth #450 www.raceresult.com

RICS Software Booth #617 www.ricssoftware.com rnnr Booth #717 rnnr.com RNWY Booth #1333 rnwy.life Road Runners Club of America Booth #2221 www.rrca.org Rocket Science Sports Booth #2411 rocketsciencesports.com

NEW

RAW Nutrition Booth #371 www.getrawnutrition.com

ROLL Recovery Booth #425 rollrecovery.com

Run Free Project Booth #251 www.runfreeproject.com

Ryka Booth #1440 www.ryka.com/

RunDNA Booth #666 www.rundna.com

Salis Electrolytes Booth #468 getsalis.com

Runners for Public Lands Booth #2403 runnersforpubliclands.org

Salomon Booth #604 www.salomon.com/us

Running Industry Diversity Coalition Booth #913 runningdiversity.com

Satisfy NEW Booth #941 www.satisfyrunning.com/ Saucony

Booth #631 www.saucony.com SAXX Booth #2119 www.saxx.com Saysh Booth #2435 www.saysh.com SAYSKY Booth #341 saysky.com SCARPA North America Booth #1843 us.scarpa.com Selkirk Sport Booth #2525 www.selkirk.com

40 THE RUNNING EVENT • AUSTIN, TEXAS 2024

NEW

DAY 2

Exhibitor Directory

Seven Summits NEW Snacks Booth #2526 sevensummitssnacks.com

Smellwell World Wide Sweden AB Booth #2424 www.smellwell.com

She’s Birdie NEW Booth #2306 shesbirdie.com

Sneaker Impact Booth #1344 www.sneakerimpact.com

Shokz Booth #311 shokz.com/

Sneakers4Good Booth #1331 sneakers4good.com

Sidas North America Booth #513 www.sidas.com

Sockwell NEW Booth #1934 www.sockwellusa.com

SILO Performance NEW Project Booth #484 www.gowithsilo.com

Sound Running Booth #333 soundrunning.run

Skechers Booth #305, 2623 www.skechers.com Skratch Labs Booth #1332 www.skratchlabs.com/ Sky Manufacturing Booth #1441 skymanufacturing.com/ Smartwool Booth #1825 www.smartwool.com

Spacer Mobility NEW Booth #569 www.thetoespacer.com SPIbelt Booth #1425 www.spibelt.com Sprints Booth #632 www.getsprints.com Squirrel’s Nut Butter Booth #400 squirrelsnutbutter.com/

Stoked Oats Booth #612 www.stokedoats.com

Suunto USA Booth #1641 www.suunto.com

Stunt Puppy Booth #1735 www.stuntpuppy.com

Swiftwick Booth #912 www.swiftwick.com

SuckerPunch NEW Booth #668 suckerpunchgourmet.com/

Tailwind Nutrition Booth #2019 www.tailwindnutrition.com

SUGOI Booth #463 www.sugoi.com/

Tantrums NEW Booth #2309 tantrums.run

Sunday Afternoons Booth #2327 sundayafternoons.com

tasc NEW Booth #531 www.tascperformance.com/

Sunski Booth #2016 sunski.com/

TELETIES Booth #331 www.teleties.com

Superfeet Booth #417 www.superfeet.com/

Ten Thousand NEW Booth #351 www.tenthousand.cc

SUPERYELLOW NEW Booth #1747 www.superyellow.fi

TEVA NEW Booth #2025 www.teva.com

Sur Nutrition Booth #476 www.sur.co

The Feed Booth #1141 www.thefeed.com The Futurist Project Booth #2402 www.futuristproject.com The North Face Booth #849 www.thenorthface.com Therabody Booth #1325 www.therabody.com Thorlo / NEW Trimfit Global Inc Booth #2209 www.thorlo.com Thrive Societe Booth #530 thrivesociete.com/ Thule Group Booth #1717 www.thule.com/en-us/ TiCK MiTT NEW Booth #1749 tickmitt.com/

42 THE RUNNING EVENT • AUSTIN, TEXAS 2024

The Running Event 2024 happy hour at our place!

BOOTH 417

COMPLETE INSOLE PARTNER Elevate your store's service with Superfeet insoles and the Personalized Fit Experience.

Our insole recommendation tool helps you find the perfect fit for your customers, unlocking better training, recovery, and support. With tailored fits and feels, Superfeet is the go-to choice for runners seeking the best running experience.

Invite your customers to step into excellence with Superfeet.

superfeet.com | 800.634.6618 | sales@superfeet.com | © Superfeet Worldwide LLC | All Rights Reserved

DAY 2

Exhibitor Directory

Tifosi Optics, Inc. Booth #641 www.tifosioptics.com/ Tiger Tail USA Booth #510 www.tigertailusa.com Toad & Co NEW Booth #1909 www.toadandco.com Topo Athletic Booth #1517 www.topoathletic.com Travelrunner.com NEW Booth #285 www.travelrunner.com Turtle Gloves NEW Booth #383 turtlegloves.com TYR Sport Inc. Booth #241 www.tyr.com

Under Armour NEW Booth #405 www.underarmour.com

UP2U Booth #1241 up2u.co/

vuori Booth #705 www.vuoriclothing.com

UCAN Booth #1548 www.ucan.co

UNIFI | REPREVE Booth #554 www.repreve.com

Upper Quadrant Booth #460 www.upperquadrant.com

Wahoo Fitness NEW Booth #561 www.wahoofitness.com/

UltrAspire Booth #1245 www.ultraspire.com

Unived NEW Booth #577 www.unived.us

USWE Sports Booth #2122 www.uswe.com

WrightSock Booth #1715 www.wrightsock.com

Ulysses Running Booth #261 www.ulyssesrunning.com

UnTapped Booth #517 untapped.cc

VEJA NORTH AMERICA INC. Booth #1125 www.veja-store.com

XACT NUTRITION Booth #401 www.xactnutrition.com

Veloci NEW Booth #682 velocirunning.com

Xelero Booth #1731 GoXelero.com

VELOUS FOOTWEAR Booth #713 www.velousfootwear.com

Xero Shoes Booth #701 www.xeroshoes.com

Vibram Booth #1146 us.vibram.com/

X-Technology NEW Swiss R&D AG Booth #247 www.x-bionic.com

Vivo Barefoot NEW Booth #2315 www.vivobarefoot.com VJ Shoes Booth #1546 www.vjshoesusa.com Vooray | TAVI Booth #430 www.thirtythreethreads.com/

44 THE RUNNING EVENT • AUSTIN, TEXAS 2024

YY Nation NEW Booth #2128 yynation.com Zym Sports, Inc Booth #712 zym.com

DAY 2

Floor Plan

CONCESSIONS

284

384 285

385

484

485 584

684

282

382 283

383

482

483 582

682

478

479

578 579

678

476

477

576 577

676

472

572 573

672

470

570 571

670

468

568 569

668

466

566 567

666

279 277

376 377

NEW PRODUCT SHOWCASE & SOCK BAR

371

266

466

463

562

361 460

461

560

561

255

355 454

455

554

555

251

351 450

451

550

261

OFFICIAL SHOW FLOOR PLAN

2024

Austin Convention Center Floor plan as of September 12, 2024

TRE LIVE

1051

247

241

347 446

447

441

541

335

435

535

331 430

217

201

747

641

531 630

631

425

525

625

417

517 616

617

513 612

613

411

306

405

301 400

401

941

841

1041

833

632

530

311

741

1548

1047 1146

1447 1546 1145 1244

1245 1344

1345 1444

1141 1240

1241 1340

1341 1440

1135

532 431

512

305

547

341

333

233

546

1451 1550

1149

849

1441

1335

1033 1132

1133 1232

1332

931 1030

1031 1130

1131 1230

1231 1330

1331 1430

1431

925 1024

1025

1125 1224

1225

1325

1425

1019

1119

1215

1315

1415

725

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717 816

817

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917

712

713 812

813

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913 1012

1333

1013

510

604

500

501 600

46 THE RUNNING EVENT • AUSTIN, TEXAS 2024

805

705

601

701

1005

1205

ENTRANCE

1405

15

Thank you to our Platinum Sponsors

• Training Camp Theater

• The Park

• Switchback at TRE

• Pickleball Court

• New Product Showcase & Sock Bar

• TRE LIVE • Mother’s Room

• Concessions

1451 1550

1751

1548

1748 1749

1447 1546

1746 1747

1545

1345 1444

1441

1341 1440

1541

1843

1744 1745

1641

1741

1947

TRAINING CAMP THEATER

1841

1941

1335

1735 1834

1333

1633

1832

1835 1934

1933

1331 1430

1431

1531 1630

1631

1731 1830

1831 1930

1325

1425

1525

1625

1725

1825

1931

PICKLEBALL COURT

1927 2026 1925 2024

2236

2025

2135 2234

2237 2235 2334

2335

2435 2534

2525

1717 1315

1415

1517

1615

1817 1916

1917 2016

2019 2128

2428

2528

2017 2126

2327 2426

2427 2526

2527 2626

2325 2424

2425 2524

2525 2624

2225

1715 1912 1811 1910

1909 2008

1505

1605

1805 1904

1905

2011 2118

2004

2625

2623 2221 2119 2218

1405

2529

2122

2115 2214

THE PARK

E

Noteworthy Areas

2111

2520

2519

2219 2318

2319 2418

2419 2518

2316

2416

2417 2516

2215 2314

2315 2414

2415 2514

2311 2410

2411 2510

2209 2308

2309

2409 2508

2207 2306

2307 2406

2405 2504

2507

2607

2203 2302

2303 2402

2403 2502

2503 2602

2603

2515

2615

2611 2609

THE RUNNING EVENT • AUSTIN, TEXAS 2024 47

DAY 2

Switchback at TRE

Switchback at The Running Event Discover Year Three of the Outdoor-Focused Expansion Switchback at TRE delivers an in-person experience for outdoor specialty retailers to develop peer relationships and gain important business and industry insights – all while accessing the world’s leading run and outdoor brands under one roof.

Back for Year Three, the outdoor-focused expansion will serve as a preview to the inaugural Switchback Spring, taking place June 16-18, 2025 in Nashville, TN. With the addition of new June dates, Switchback now provides a twice-yearly home for a growing core of specialty retailers, media, and brand leaders in backpacking, apparel, and footwear. Hosted in a central location that’s welcoming to all parts of the country and scheduled in the optimal timeframe for buying conversations, the June event will be centered around key industry priorities.

Interested in learning more about Switchback Spring?

Get in touch (or find us in Austin)!

To Attend: Emma Galeckas, Attendee Relations Coordinator, TRE & Switchback: egaleckas@divcom.com To Exhibit: Beth Gordon, Director, New Business Development, Switchback: bgordon@divcom.com

Learn more about Switchback:

48 THE RUNNING EVENT • AUSTIN, TEXAS 2024

A key driver of Switchback’s growth has been from the encouragement of our cornerstone exhibitors, retailers, and industry partners, as they’re eager to see the energy and engagement around this style of event continue. We can’t wait to create a dedicated space for the outdoor industry community; Switchback at TRE offers a preview of the connections and business ahead in Nashville.

Christina Henderson, Event Director, TRE and Switchback

Switchback at TRE

Switchback at TRE 2024 Highlights: Meet your peers and build relationships:

Discover relevant and insightful educational sessions:

Taking place Wednesday, November 20 from 3:00 PM - 4:00 PM in the exhibit hall, we’ll be hosting a Switchback Happy Hour for outdoor industry members to connect and network. Light food and beverages will be provided; more details will be shared soon!

• Creating the Ultimate Retail Experience for Your Customers

Holly Wiese Owner/Visual Visionary, 3 Dots Design

•K eeping the Magic: Maintaining Your Passion When Your Passion Becomes Your Job

David Jones President, The Excellence Advisory

• Developing Healthy Rep Relationships

Robin Green President, HOKA

Connect with impactful organizations:

Help us leave Austin Better than we found it!

Join us during our annual Trail Cleanup, taking place Tuesday, November 19 at 7:00 AM. Find details on page 12.

Hear from Industry Leaders:

THE

FUTURIST P R OJ E CT

Meet these organizations during the Partner Hour! See details on page 52.

1843

Switchback at TRE 2024 Exhibitors

1805 1912

1933 2008

2025 1825 2128

1831

1832

1835

1747

2004 2118

1947

1909

1811 1927 1746

1744

1745 1631

1741

1905

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2126

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2017 1748 1930

2016

1749

1917

1841 2011

1817

1916 2135

1931

2026

2019

1925 1934

2122

1904 THE RUNNING EVENT • AUSTIN, TEXAS 2024 49

DAY 2

Switchback at TRE

5 Tips for Engaging Your Trail-Running Community

By Marcus Woolf

Over the past decade, Nashville’s population has grown by a whopping 21 percent, and an influx of young, active adults has boosted the local trail-running community. “We have a really good trail-running scene here,” says Jason Thienel, owner of Cumberland Transit, a Nashville outdoor specialty store that’s embraced runners. During a stop in Nashville for the Switchback Roadshow, we asked Thienel and a few run specialty retailers to share tips on how dealers can effectively engage their local trail-running community.

1. Host Group Runs Regularly For Cumberland Transit, group runs play a key role in building relationships with local trail runners, says Thienel, adding that hosting them regularly is essential. Every Monday night, the store’s trail-running group—the Crazy Owls—gathers at Percy Warner Park. “It’s important to be consistent to build a following,” says Thienel, noting that when he launched the running group, he had no idea how many people would attend. “Now it’s become people’s regular Monday workout, and when the weather’s nice, we might get 20 to 30 people.”

2. Appoint Leaders for Trail-Running Outreach Designate a leader to oversee group gatherings, says Lee Wilson, owner of Nashville Running Company. “Trail running can be intimidating,” he says, explaining that a group leader with social skills—whether it’s a shop employee or local enthusiast—can make newcomers feel welcome and comfortable. A leader with knowledge of local trails can also steer beginner runners toward appropriate paths and pace groups to suit their abilities.

With your store staff, appoint someone to communicate with local runners regularly through social media and email.

3. Emphasize Leave No Trace Principles “It’s really important to foster a group that employs trail ethics,” says Thienel, explaining that a group leader should teach proper trail etiquette and Leave No Trace principles. “I want our group to benefit the park,” he says, noting that good behavior reduces impact on trails.

Also, when runners practice proper etiquette, other user groups and park officials view trail runners favorably.

4. Develop Partnerships Bell’s Reserve, a private recreation area near Nashville, contacted Cumberland Transit for ideas on promoting the Preserve. Cumberland Transit and Nashville Running Company partnered with HOKA to host a fun run and product demo at the site. While the Preserve got publicity, the retailers received kudos for introducing people to new trails. Plus, HOKA benefitted by promoting its new Speedgoat 6 shoe. Thanks to partnerships, it was a win for everyone involved.

5. Keep it Social Thienel and Wilson agree that camaraderie is more important than competition during a trail-running gathering. “It’s a very social run for us,” says Thienel. “No one’s trying to get their PR.” After a run, groups head to a brewery or sports bar, says Wilson, noting, “Trail runners are typically a burgers and beer chill crowd that likes to hang out.”

50 THE RUNNING EVENT • AUSTIN, TEXAS 2024

Marcus Woolf

Editor, Trailheads Marcus has been a reporter, writer, and editor for outdoor business and consumer media for nearly 30 years. He served as the editor of Outdoor Retailer Magazine and worked as a contributing editor for the Outdoor Retailer Daily Exposure newspaper, SNEWS, and Gear Trends Magazine.

His writing has also appeared in consumer publications such as Outside and Backpacker.

Marcus is an avid hiker and the author of the guidebooks Afoot & Afield: Atlanta and Hiking Huntsville, which covers trails in his hometown of Huntsville, Alabama. When he isn’t mapping trails or traveling to visit outdoor retailers, Marcus enjoys backpacking, canoeing, and kayaking with his wife, Wendy.

Trailheads, produced by Switchback, is an online resource for the outdoor specialty industry. Follow along for stories and insights from outdoor retailers and other industry members; scan the QR code or visit switchbackevent.com/ trailheads to subscribe for free.

The Workout Wardrobe Your Customers Dream Of Fashion, function and performance.

SCAN TO RECEIVE A FREE PAIR OF TAVI LEGGINGS

www.taviactive.com | @taviactive

Bags Built for the Way You Live Design forward and feature packed. Go from workout to race day with style and next-level organization.

SCAN TO RECEIVE A FREE SPORT CINCH BACKPACK

vooray.com | @vooray

DAY 2

Training Camp Theater & Happy Hours

A crowd favorite every year, the Training Camp Theater is an open educational space in the exhibit hall built to inspire, provide new perspectives, and bring people together at TRE. Hear free presentations and panels from an incredible lineup of partner organizations, brand representatives, influencers, athletes, and other leaders throughout Wednesday and Thursday in the exhibit hall.

Scan the QR code for the full theater schedule.

Below, catch a couple of Day One sessions:

Don’t Fight the Old, Build the New! How Black Men Run is Redefining the Landscape of African American Lifestyle Black Men Run is an organization that aims to empower black men to take charge of their physical, mental, and financial well-being. In this conversation, we will discuss the four initiatives that Black Men Run created to provide a new approach to health awareness for African American men while sharing our mission and stories about: • Running as a catalyst for discussions on comprehensive health aspects including mental and relational topics within communities.

• How Black Men Run has created the “Start”, “TurnAround” and “Finish line” for our members as they travel through their fitness journey with options like trail running and cycling.

•T he benefits of creating and establishing partnerships with a health focused organization like Black Men Run.

Kinship Building: Creating Inclusive, Diverse, Safe, and Meaningful Spaces Join us for an insightful discussion from organizational and athlete perspectives as we share what it takes to go beyond a one-time opportunity, creating meaningful relationships rooted in reciprocity and spaces where we see ourselves. We will also share how to engage with brands and companies to create safe, inclusive, diverse spaces, where athletes and communities feel protected in who they are.

For the full session description, scan the QR code on this page.

• Financial responsibility and the importance of it for a person’s health and wellbeing.

Happy Hours & More Partner Hour Wednesday, November 20

Get to know our 2024 Partners on page 82!

4:00 PM - 5:00 PM

The Park: Booth #2111 in the Exhibit Hall The Running Event is made better by our partner organizations. Every year, we look to partner with industry groups who are paving the way to a more inclusive, welcoming, sustainable, and innovative industry. We are proud to partner with these organizations, and we want all of our attendees and exhibitors to have the opportunity to connect with them – and perhaps even spark future partnerships together!

New for 2024, we’re hosting a Partner Hour. Head to The Park to meet with and learn more about our 2024 partner organizations.

52 THE RUNNING EVENT • AUSTIN, TEXAS 2024

THE

FUTURIST P R OJ E CT

DAY 2

Happy Hour & The Cookout

Happy Hours & More Exhibit Hall Happy Hour Wednesday, November 20

Teva is hosting a meet-and-greet happy hour with an inaugural member of their athlete program: American marathoner and ultra-marathoner Mike Wardian. Stop by to say hello!

5:00 PM - 6:30 PM As always, we’ll be closing out Day One of the exhibit hall with a happy hour!

The show floor will be buzzing with exciting activations, delicious snacks, and a variety of drink options.

Whether it’s a happy hour, athlete appearance, or some other type of experience, keep an eye out for what the following brands will be up to at #TRE24:

THE COOKOUT Hosted by the Running Industry Diversity Coalition To communities of color and engaged allies, the RIDC cordially invites you to THE COOKOUT 2024 in Austin, Texas during TRE. Grab your plates of flavorful food, and enjoy rhythmic music, networking, and more–all while helping support the RIDC’s mission.

To be invited to THE COOKOUT signifies being entrusted with a valued place at our table, within our community, and alongside our family. This invitation comes with a responsibility to respect the cultures present and to nurture connections that extend beyond this singular occasion.

More information will be coming soon, but tickets are available now! Space is limited, so you’re encouraged to RSVP early. We hope to see you there!

Register at runningdiversity.com/the-cookout-2024 or scan the QR code.

54 THE RUNNING EVENT • AUSTIN, TEXAS 2024

Wednesday, November 20 6:30 PM - 9:00 PM

Anita USA 1-800-866-6223 anita.com

Save Date

The Running Event and Switchback at TRE 2025 is moving to San Antonio, Texas!

December 2-4, 2025 | Henry B. Gonzalez Convention Center

Learn more about San Antonio and why it’s the perfect host city for TRE! Stop by booth 2615 where Visit San Antonio and San Antonio Sports will be ready to tell you more about the Alamo City.

Get in touch: info@therunningevent.com Follow along on social: @therunningevent

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jbrds.com

@jbrds_kids

DAY 3

Indie 5K x Cross Champs

Indie 5K x Cross Champs What to Know:

INDIE5K

• The Indie 5K is free and open to everyone at TRE, including attendees, exhibitors, media, and partners.

I mportant: All participants must bring a government-issued ID!

Thursday, November 21 7:00 AM

• We’ll be offering a one-mile fun run and walk, beginning five minutes after the 5K start.

Camp Mabry

TRE’s Indie 5K is back – this year in partnership with Cross Champs!

Taking place the morning of Thursday, November 21,runners and walkers will take to TRE’s Indie 5K course for a cross country style event. This year, we’re returning to Camp Mabry and partnering with Cross Champs, a cross country event hosted in Austin each fall where the best teams and athletes in the world square off over 8K. Indie 5K participants will navigate the same course as the professionals– moving off the road and onto the field. Camp Mabry is a 15-minute drive from the Austin Convention Center; transportation, food, and coffee will be provided.

SCHEDULE 6:30 AM: Last Shuttle Departs the Hilton 7:00 AM: Indie 5K 7:05 AM: Fun Run & Walk (One Mile) 7:30 AM: Cross Champs Women’s 8k

The Indie 5K is included with the purchase of any TRE 2024 pass.

Simply opt-in to the 5K when registering.

• Teams are encouraged to participate! Awards will be given to the fastest retail store team and the fastest brand team; teams are scored using cross country scoring.

• As a cross country race, the course will be on grass; spikes are welcome but not mandatory.

• Transportation will be available to all participants; shuttles will depart the Hilton Austin lobby beginning at 5:45 AM and will return to the convention center before the exhibit hall opens.

• Participants will enjoy free breakfast and coffee after the event while exploring the post-race expo.

8:05 AM: Cross Champs Men’s 8k Learn more about award categories on page 62!

Both the Indie 5K and Cross Champs will be streamed live on FloTrack!

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DAY 3

Indie 5K x Cross Champs

INDIE5K

Don’t Miss the Post-Race Expo!

After you’ve crossed the finish line (and are re-caffeinated and re-fueled), remember to swing by the post-race expo. Meet with brands and sample products in a race-like environment while catching up with industry friends and watching the Cross Champs races! Then, head back to the Austin Convention Center for Day Two of the exhibit hall!

Thank you to 2024 Indie 5K Sponsors:

2024 Indie 5k Award Categories • Fastest Retail Store (Team Award) • Fastest Manufacturer/Brand (Team Award)

Win the Darn Tough Cup! The speediest Retail Store Team will take home the inaugural Darn Tough Cup - and bragging rights, of course.

• Fastest Retailer (Men’s & Women’s) • Fastest Manufacturer/Brand Individual (Men’s & Women’s) • Fastest Non-Binary Athlete • Fastest Media Member (Men’s & Women’s)

Join FloTrack and Sound Running for a Happy Hour!

Drinks on us! Join FloTrack and Sound Running for a post-trade show happy hour to celebrate a great week for retailers and brands and recognize top finishers from the Indie 5K and Cross Champs.

More details coming soon.

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Thursday, November 21 4:00 PM - 6:00 PM FloSports HQ

301 Congress Ave. #1500, Austin, TX

DAY 3

Exhibit Hall: Day Two

Exhibit Hall: Day Two Don’t miss Day Two of the Training Camp Theater!

Scan the QR code on this page for the full schedule, and check out two Thursday highlights below: Analyzing Shoe Data from Major American Races

Nearly nine million people completed a road race in the United States last year. What shoes were they wearing on their feet? In a first-of-its-kind partnership, Running USA is teaming up with MarathonFoto to explore the shoe preferences of runners across the country. Using AI, we will explore the most popular brands overall and break down trends across distances from 5K to marathon, by gender and by age. We will also look at how brand popularity varies by region. This data will allow brands to understand their strengths and how they measure up against competitors while also providing new numbers for run specialty retailers to use in their forecasting.

Bridging the Gap: Run Crews + Community Connection

ASICS will bring together leaders from urban Run Crews to discuss a run club movement unlike any other. This will be a panel conversation with Run Club leaders across the country who are Bridging The Gap and leading within their own communities to build, connect and celebrate the evolution of run culture.

Learn more: www.switchbackevent.com Get in touch: info@switchbackevent.com

Discover the inaugural Switchback Spring June 16-18, 2025 | Nashville, Tennessee

Gaylord Opryland Resort & Convention Center With the addition of new June dates, Switchback now provides a twice-yearly home for a growing core of specialty retailers, media, and brand leaders in the outdoor specialty industry.

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DAY 3

New Product Showcase & Sock Bar

NEW PRODUCT SHOWCASE & & SOCK SOCK BAR BAR Find both of these experiences at booth #266 in the exhibit hall.

New Product Showcase This interactive space is an opportunity for attendees to discover brands’ latest innovations. The showcase features products from both established and newto-the-industry brands, displayed in a way that allows attendees to hold and explore each one. Attendees will cast their vote for their favorite new product; the winning product will be announced The winning Thursday afternoon. brand will receive

Sponsored by:

$1,000 to be donated to a nonprofit of their choice.

Sock Bar Next to the New Product Showcase, attendees will find the Sock Bar. Stop by to check out brands’ latest sock offerings and fill out a simple survey to receive a pair of your choice!

Sponsored by:

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DAY 3

Future Leaders of Specialty Retail

Future Leaders of

SPECIALTY RETAIL

Over the last few years the TRE team has often heard the need for more mentorship within the running and outdoor specialty community, especially for industry newcomers. As we look toward the future of the industry, it’s critical mentorship opportunities are available to support retailers and help them understand the opportunities available within their own stores and beyond.

Future Leaders of Specialty Retailers is a LinkedIn community that creates space for the industry’s rising leaders to connect, share ideas, and build relationships. It’s designed to support career growth while also fostering camaraderie among peers passionate about the run and outdoor industry.

Learn more and join the (free!) group today:

Join us! Future Leaders of Specialty Retail Gathering at #TRE24 Thursday, November 21 11:30 AM - 12:30 PM The Park, Booth #2111

Connect with like-minded individuals during a special hour of networking. Meet new friends, reconnect with familiar faces and enjoy a fun-filled happy hour created for Future Leaders of Specialty Leaders group members or anyone interested in joining the community. Plus, don’t miss the announcement of Jogology’s 2024 Future Leader of the Year.

Jogology’s 2024 Future Leader of the Year During the Future Leaders gathering at #TRE24, Jogology will present its first annual award for the 2024 Future Leader of the Year, celebrating an individual who has been a driving force in the industry– championing innovation and leadership. This award celebrates someone who not only excels in their role but also inspires and mentors others, driving positive change and shaping the future of run speciality retail.

To support this initiative and the recipient’s ongoing growth, Jogology will present a $4,000 cash award to the honoree, which can be used for education, personal development, or community improvement. The winner will also receive $1,000 of Jogology Product for their store!

We hope this recognition will inspire and cultivate the next generation of running store experts, helping people enhance their lives through movement.

To nominate yourself or someone else for this special award, visit therunningevent.com/futureleaders-specialty-retail or scan the QR code:

*Please note: Nominations close October 1.

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DAY 3

Industry Awards Dinner

2024

INDUSTRY AWARDS DINNER Thursday, November 21 6:30 PM

Hilton Austin

The evening will open with special awards given by leading brands, as listed below. To submit a nomination for a 2024 Industry Award, scan the QR code next to the relevant award.

Please note: Nominations close Friday, October 11.

Fearlessly Independent Award Presented by: The Fearlessly Independent stay true to who they are in the face of change, adversity, and success. The Fearlessly Independent lead rather than follow, explore rather than settle, and strive rather than hesitate.

This award goes to a Fearlessly Independent retailer who embodies the energy and courage it takes to stand out in the running industry in 2024.

Run Happy Rising Star Award Presented by:

Wrap up The Running Event 2024 at the Industry Awards Dinner, taking place Thursday evening after the exhibit hall closes. We’ll recognize industry leaders and celebrate all the incredible individuals who make our industry so special. Dinner and drinks will be provided; the celebration will end around 9:00 PM. *There is an additional cost to attend this dinner, applied during the registration process. Dinner and drinks will be provided.

Once again, the Best Running Stores awards program has reinforced the impact retailers make on their local communities and the industry as a whole. These stores are managed by teams of people who care deeply about each other and their customers. This care and dedication creates ripple effects throughout communities across the country, not to mention all corners of the running industry.

Christina Henderson, Event Director, TRE

Brooks is recognizing individuals who are shaping the future of run specialty. This award celebrates those within the specialty retail channel who are moving the industry forward. They are disrupting how we have always done things and are daring to say, ‘How can we be better?’

Run For Good Award Presented by: This award recognizes a retailer who gives kids a running start towards a lifetime of good health through community-based youth running programs.

At Saucony, we exist to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. And now, more than ever, that must include our kids. The winner will receive a donation to help introduce even more children to the power of running, creating a happier, healthier future for the local community.

The Ubuntu Award Presented by: Awarded to those who make a tremendous difference in their community. The culture of Balega draws its inspiration from the humanistic philosophy focusing on people’s allegiance and relationship to one another. It is the relationship to our communities that resonates with store owners every day in their home towns—changing lives and helping to improve the lives of those living in our communities.

The Impact Award Presented by: Working to make a positive impact is not a one-anddone thing. It’s a journey. One that requires teamwork, commitment and accountability. It demands traveling unexplored paths and blazing new trails and thinking outside the box. And most importantly, it will require a brilliant spirit of collaboration.

The On Impact Award will be given to the retail partner making significant strides towards transforming run into a more sustainable, diverse, equitable and inclusive community.

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BEST RUNNING STORES OF 2024 Congratulations to this year’s Best Running Stores!

Join us in recognizing the 2024 Best Running Stores at the Industry Awards Dinner. As always, the evening will close with the Store of the Year announcement.

Meet the 2024 Winners: 605 Running Company

Fleet Feet Northern New Jersey

Ridgefield Running Company

A Runner’s Mind

Fleet Feet West Reading

Run Hub Northwest

A Snail’s Pace Running Shop

Game Changers Running Company

Run Moore

Aardvark Sports Shop

Gazelle Sports

RunAbout Sports

AKtive Soles Performance Footwear

Get Fit

Runner’s Edge NY

Good Times Running Co.

Appalachian Running Company

Grounded Running

Runners Roost LakewoodColorado

Big Peach Running Co.

Howe2Run

Running Etc.

Bull City Running Co.

iRun Texas

Running Lab

Charlotte Running Company

John’s Run/Walk Shop

Running Zone

Charm City Run

Mill City Running

RunWell, LLC

Coastal Sole

Naperville Running

Salt Lake Running Company

Columbus Running Company

Pacers Running

Sole Sports Running Zone

Confluence Running

Palmetto Running Company

Terra Running Company

Fleet Feet Carrboro & Durham

Performance Running Outfitters

The Runner’s Edge MT

Fleet Feet Charleston

Philadelphia Runner

The Running Well Store

Fleet Feet Fayetteville

Playmakers

Tortoise & Hare Sports

Fleet Feet Fort Wayne

Point 2 Running Company

Track Shack

Fleet Feet Fox Valley

=PR= Run & Walk

Up and Running in Dayton

Fleet Feet Louisville

Pro Bike + Run

Waco Running Company

Fleet Feet Montclair

RC Outfitters

Whirlaway Sports Center

Fleet Feet Nashville

Red Coyote Running and Fitness

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EXTRAS

TRE Live

TRE LIVE Hosted by:

Tommie Runz Founder and Host, PR Project

Gary Koutsoubos Co-Host, PR Project

Aaron Barnett Co-Host, PR Project

Back for Year Two, we’re streaming TRE straight from show floor.

We’ll be giving consumers at home a peek into what TRE is all about, featuring interviews with top brands, industry organizations, retailers, and even TRE staff.

TRE LIVE will be hosted by PR Project - a media team focused on amplifying the voices of Black, Indigenous, and all People of Color in the running space. New this year, FloTrack will be streaming TRE LIVE on platforms including their YouTube and Facebook - all at no cost to viewers.

In a reimagined studio space located right on the show floor, hosts Tommie Runz, Gary Koutsoubos, and Aaron Barnett will interview guests throughout exhibit hall hours on Wednesday and Thursday.

In addition to finding TRE LIVE on Flo Track’s platforms, interested viewers will be able to catch the stream via TRE’s website.

Here’s a preview of TRE LIVE guests:

This matters so much, not only because it’s giving more eyes to the running industry and the brands having more exposure—basically all of the on-paper reasons. But for it to be happening with us—a Black dude and a Mexican guy from the Detroit area—basically as the face of this big event on a livestream for eight hours.

It’s huge.”

Tommie Runz on 2023 Livestream Quote via RUN article “An Exclusive (and Inclusive) Look at the Most Exciting Running Shoes of 2024”

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Introducing for Spring ‘25, the ACTIVE ADJUSTABLE SLIDE $69.95

RUN. RECOVER. REPEAT.

• TECHNOLOGY • MAX-CUSHIONING with ultra-soft foam • SUPPORTIVE and STABLE heel • OPTIMUM ARCH SUPPORT for proper foot alignment • FOREFOOT FLEXIBILITY allows feet to stretch and relax in comfort • The ULTIMATE Active Recovery footwear solution for athletes of all levels

For more information to become a dealer email: info@velousfootwear.com

EXTRAS

Pickleball Village

Pickleball Village We’re bringing pickleball back to TRE for the second year! Located in the 2500 and 2600 aisles of the exhibit hall, attendees will discover a Pickleroll Pickleball court as well as leading pickleball brands. As the sport remains extremely popular, pickleball presents a big opportunity to run and outdoor specialty retailers.

Stop by the space for product demonstrations, giveaways, special guest appearances, and more.

Official Apparel Sponsor

Official Paddle Sponsor

Official Footwear Sponsor

In 2023, the Association of Pickleball Professionals (APP) shared that 48.3 million adult Americans played pickleball at least once in the prior 12 months – almost 19% of the adult US population.

Join the #TRE24 Social Media Challenge!

In partnership with Tommie Runz and Kofuzi, we’re challenging attendees to create the best #TRE24 Instagram reel!

The Assignment: Create a reel that embodies your experience at #TRE24.

New this year, TRE swag will be available to purchase at the 2024 event! Sound Running is producing a variety of quality, custom products for #TRE24 - and we can’t wait for you to see them.

Even better, all proceeds from TRE swag will be donated to local Austin organizations.

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The Guidelines: Participants must attend the conference session, “Maximize Social Media”, taking place Tuesday, November 19. Presented by Tommie Runz and Kofuzi, the session will get you inspired to create content! The TRE team will review all submitted reels and select a winner within one month post-event. Explore this guide to start planning what you might capture at #TRE24 - and stay tuned for more contest details and guidelines, coming soon.

The Prize: The creator of the winning reel will receive a free pass to The Running Event 2025.

EXTRAS

Sustainability + Environmental Initiatives

Sustainability + Environmental Initiatives The Running Event continues to evaluate its environmental impact.

With ongoing guidance from the Low Impact Alliance - TRE’s Environmental Impact Partner - as well as other partners and resources, we’re taking active steps to reduce waste and increase awareness around environmental impact.

Here are some ways we’re making that happen: The Trail Cleanup will remove waste from local Austin trails while giving back to the community.

By not carpeting the exhibit hall, TRE avoids the emission of 71 metric tons of carbon equivalent to growing 1,184 trees in a year!

Find compostable utensils in the food court as well as more plant-based menu options.

Unused (and safe) food products will be donated to local organizations.

Nathan will provide reusable water bottles as well as water stations.

A limited quantity of finisher medals will be available at the Indie 5k; medals will be made of wood instead of plastic or metal.

For the first time, TRE will not allow paper materials in the attendee bag.

As always, the TRE team would like to challenge our exhibitors and attendees to join us in being more sustainable and thoughtful about waste and unnecessary printing at this year’s event.

Gear Up & Give Back TRE is collaborating with Recover to create TRE-themed apparel for 2024 – with a goal to benefit local Austin organizations.

Items will be available through a Recover-hosted, zero-waste online store where items will be printed on-demand. This process allows us to completely avoid excess and unused inventory and reduce the environmental impact of this initiative. 20% of sales will be donated to an Austin organization.

The online store will open prior to TRE; orders can also be placed during the event, and samples will be available in Recover’s booth (#525) so that anyone interested can try before they buy.

Stay tuned for more information on this meaningful and sustainable collaboration.

Recover Brands Manufactures and sells 100% recycled t-shirts and apparel made from discarded water bottles and upcycled cotton, with environmentally friendly and socially responsible fabrics at the core of their mission. A 360° Closed Loop program allows Recover to take back old tees, keeping them out of the landfill, and put them back into the supply chain, creating a fully circular, closed loop system.

Learn more about Recover Brands: www.recoverbrands.com

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APPAREL & GEAR FOR

POSITIVE IMPACT HYPERLOCAL™ ⟶ 3600 CLOSED LOOP ⟶ LOW WASTE ⟶ PROUDLY MADE

INTRODUCING THE NEW IMPACT JACKET THE FINISHER JACKET OF THE MARINE CORPS MARATHON VISIT US AT BOOTH #525 TO LEARN ABOUT HOW WE CAN BE YOUR BLANK CANVAS FOR SUSTAINABLE BRANDING & MERCH L E A R N M O R E → R E C OV E R B R A N D S .C O M

EXTRAS

PFA Symposium & Mobile App

Check out just a few PFA Symposium sessions:

Pedorthic Footcare Association Annual Symposium The Pedorthic Footcare Association (PFA) is holding its 50th anniversary Symposium at TRE! Celebrating 50 years, PFA is the only not-for-profit professional association which represents the interests of pedorthic professionals and supports the Pedorthic profession at large.

For the past 60 years, the organization has been a thought leader in the provision of therapeutic shoes, shoe modifications for therapeutic purposes, partial foot prostheses, foot orthoses and lower extremity modalities.

• Business of Pedorthics • Biomechanics and Pathomechanics • Providing Physical and Mental Nutrition • Advanced Footwear Technology: Biomechanics of Super Shoes • Why and How Orthotics Work • Athletic Shoe & Orthotic Modifications

The Symposium will take place Monday, November 18 and Tuesday, November 19 from 7:45 AM - 6:15 PM. Scan the QR code to learn more about the PFA Symposium or visit pfa-pedorthic-symposium.com.

The PFA Symposium is solely dedicated to the practice of pedorthics. Each session is designed to build on sport’s biomechanics, injuries, prevention, recovery, and return to sports. The program will focus on footwear and function, orthotics, bracing, physical therapy, holistic approaches, and healthy lifestyles. Speakers will include physicians, pedorthists, footwear engineers, shoe and orthotic fitters, and more.

Mobile App The Running Event 2024 mobile app will be available in November. As always, the app will be your go-to resource in Austin and will be updated frequently with important information, including schedule changes.

Scan the QR code to learn more about this year’s app; when the app is live, direct download links will be added to that same page. You can also visit www.therunningevent.com/mobile-app.

Download the App to:

1. View the full event schedule, including educational sessions and off-site events 2. Access an AI-powered matchmaking tool NEW! 3. Keep yourself organized with a personalized schedule 4. Be notified about booth giveaways and event updates 5. Complete session surveys and share your feedback

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The TRE app will be your go-to resource in Austin.

CUSTOM-BLENDED MERINO WOOL AND BAMBOO RAYON

TEMPERATURE REGULATING

BLISTER RESISTANT

FOUR ZONES OF GRADUATED COMPRESSION

• Minimizes Swelling • Reduces Fatigue • Supports and Revitalizes • Enhances Recovery

KEEPS FEET DRY

Perform your best and recover more quickly for advanced athletes and beginners.

Made in the USA • Sustainability Sensitive • sockwellusa.com

EXTRAS

Thank You to Our Partners

TO OUR PARTNERS &Mother envisions a society at a gender parity that is healthier and more productive because it values the contributions of women, with or without children.

Healthy Kids Running Series was founded in 2009 to provide children with a fun introduction to the sport of running in an environment that builds confidence and self-esteem. We believe our cross-country inspired program will encourage kids to adopt a “Get Up and Go” attitude.

andmother.org

healthykidsrunningseries.org

The American Trail Running Association (ATRA) was formed to serve the mountain, ultra & trail running community. Our mission is to represent and promote mountain, ultra & trail running.

Leave No Trace accomplishes its mission by providing innovative education, skills, research and science to help people care for the outdoors.

trailrunner.com

lnt.org

The mission of Black Men Run is to encourage health and wellness among African American men by promoting a culture of running/jogging to stay fit, resulting in “A Healthy Brotherhood”.

The Low Impact Alliance (LIA) promotes transparency and environmental responsibility within the running industry by educating, advocating, and inspiring action. lowimpactalliance.com

blackmenrun.com

empowerun’s hope is to be inspired by, engage with, and seek to build our industry together with the unique point of view of the female leader. empowerun.com

The Futurist Project is the leadership and education hub for the outdoor industry. Its premier program, the Leadership Academy, was born out of The Skip Yowell Future Leadership Academy which started in 2015. The organization relaunched in 2022 as The Futurist Project and quickly expanded to offer other programs aimed at meeting the needs of more people in the outdoor industry. thefuturistproject.com

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Native Women Run builds and nurtures a community that features and encourages Native women runners on and off the reservation. We strive to increase visibility in the running world nationwide and worldwide for historically excluded runners. nativewomenrunning.com

The National Shoe Retailers Association (NSRA) is a nonprofit organization dedicated to helping independent shoe store owners improve business performance. nsra.org

The Running Event and Switchback at TRE are made stronger by our partner organizations. Please take time to get to know each of these organizations, as their work is critical to the success and progress of our industry.

The Pedorthic Footcare Association (PFA) is the only notfor-profit professional association representing the interests of pedorthic professionals and supporting the pedorthic profession at large.

The Running Industry Association (RIA) is a non-profit organization that supports the brick and mortar running retail channel throughout the US and Canada. The RIA’s sole purpose is to drive the running industry forward.

pedorthics.org

runningindustry.org

Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology.

Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day! raceroster.com

Rising Hearts is an indigenous led grassroots organization committed to the heart work in elevating indigenous voices, promoting and supporting intersectional collaborative efforts across all forms of movements in cultivating community with the goals of racial, social, climate, and economic justice. risinghearts.org

The Running Industry Diversity Coalition (RIDC) is a 501(c)(3) nonprofit charitable organization that unites the running industry to provide resources, measure progress, and hold the industry accountable to equitable employment, leadership, and ownership positions and improve inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC). runningdiversity.com

Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. runningusa.org

Relay is a responsible shopping alternative that turns excess into access and keeps footwear in motion. Built for independent retailers by independent retailers, Relay helps specialty dealers gain economic advantage by easily selling old inventory.

Runners for Public Lands is dedicated to protecting the people and places we love by organizing runners for climate action, the protection of public lands, and equitable access to nature. runnersforpubliclands.org

relaygoods.com

REMEMBER: Join us at our Partner Hour, taking place Wednesday, November 20 from 4:00 PM - 5:00 PM in the exhibit hall!

Find details on page 52.

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EXTRAS

Media Partners

Media Partners Official Publication of TRE Running Insight exists to help the business and sport of running—in all its forms. The publication works to shine a light on the retailers and brands who help millions of individuals lead healthier, active lives by the work they do within their communities—local and nationwide.

Official Media of TRE

Official Media of TRE

FN is the publication of record for senior footwear and fashion executives and a must-read for shoe-obsessed consumers. Since 1945, top CEOs, brand leaders, retailers and designers from the fashion world and beyond have turned to FN for breaking news, analysis and must-read profiles on the most powerful people in the footwear industry.

Outside is the premier destination for active lifestyle enthusiasts. In addition to traditional, wellknown media properties, Outside offers members a comprehensive suite of tools, experiences and content to help pursue their passions.

Subscribe to Running Insight Running Insight delivers vital industry news throughout the year via RunningInsight.com and twice monthly through an easy-to-read, high-impact digital magazine, Running Insight, and e-newsletter Running Insight+. Featured content highlights retail profiles, business analysis, new product information, trend reports, and so much more.

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Scan the QR code to subscribe for free.

EXTRAS

Guide to Austin

Cuantos Tacos Recommended by: Frank Joseph Locascio, Marketing Account Manager at ASICS

Uchi & Uchiko Recommended by: Sean McManus, General Manager at Sole Sports Running Zone

A must-try for taco lovers, many consider Cuantos Tacos to be the best in town, according to Locascio. Located in a lively food park, it’s the perfect spot to grab a quick, delicious bite.

If you’re looking for a special occasion spot, these high-end sushi restaurants are the place to be. Although pricey, they offer an experience that is “totally worth it,” according to McManus.

Gus’s World Famous Fried Chicken

Recommended by: Kevin Mahon, Sales Manager at SPIbelt

Recommended by: Stephen Pifer, Director of Marketing, B2B, at Foundation Wellness “This place is iconic,” says Pifer. “I can taste the crunch of Gus’s fried two-piece dark plate now.” He suggests going for the fried okra, two-Piece Dark Plate with beans and slaw, and topping it off with their pecan pie.

Terry Black’s BBQ Recommended by: Chris Antón, Senior Channel Lead, Performance Tech at ASICS, and Sean McManus, General Manager at Sole Sport Running Zone Just across the water from the expo center, Antón recommends Terry Black’s for top-notch Texas BBQ. According to Antón, Terry Blacks has everything: sides, brisket, and ribs that are “to die for.”

However, McManus adds that Terry Black’s is known to sell out quickly. In that case, he suggests Lamberts, which is “equally as good and within walking distance.”

Iron Works Barbecue Recommended by: Stephen Pifer, Director of Marketing, B2B, at Foundation Wellness For a quick and hearty working lunch during TRE, head to Iron Works. “If you haven’t been there... STOP READING THIS NOW AND GO!” urges Pifer. The sampler platter, sweet tea, and pecan pie are highly recommended.

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Jeffrey’s For an upscale meal, look no further than the classic French American restaurant, Jeffrey’s. “It’s on the expensive side, but if you’re in the mood for something special, this is the place to go,” Mahon recommends.

Suerte Recommended by: Sonya Estes, Owner of Runners Roost Lakewood For a more refined dining experience with a touch of Austin’s authentic personality, Suerte is a fantastic choice. Known for its Mexican-inspired cuisine, it’s a favorite among locals.

Sammie’s Italian Recommended by: Kevin Mahon, Sales Manager at SPIbelt Located just down along Sixth Street on the west side, Sammie’s is a fun and authentic Italian dining experience.

“It’s always a great spot for some lively Italian vibes,” says Mahon.

2024 marks the last time The Running Event will be held in the vibrant city of Austin, Texas (for now!) – so make the most of your visit! Whether you’re a local, frequent attendee, or first-timer, this guide will help you eat, drink, and explore your way through Austin’s best spots, all recommended by TRE attendees and exhibitors who have come to know and love the city.

Las Perlas Recommended by: Stephen Pifer, Director of Marketing, B2B, at Foundation Wellness Technically a craft cocktail bar, Las Perlas happens to be attached to Asador, a local street vendor. In addition to creative cocktails, you can get some incredible chips and guacamole, quesadillas, and street tacos. According to Pifer, the venue also offers indoor and outdoor seating and can accommodate large groups on the patio.

Zanzibar Recommended by: Sean McManus, General Manager at Sole Sports Running Zone

Revolución Recommended by: Chris Antón, Senior Channel Lead, Performance Tech at ASICS Close to the expo center, Revolución is a go-to for coffee, açaí bowls, and breakfast tacos. Antón says it’s a local favorite and swears by their in-house juices.

Summer Moon Coffee Recommended by: Christina Henderson, TRE Event Director A top spot for breakfast tacos and coffee, Summer Moon Coffee is a celebration spot for Henderson after the event. The warm and welcoming atmosphere makes it a perfect start to your day.

Proud Mary Recommended by: Sonya Estes, Owner of Runners Roost Lakewood If you’re after a more eclectic breakfast or brunch, Estes says Proud Mary offers a variety of unique dishes that are sure to kick-start your day.

Zanzibar is a must-visit for those looking to unwind after a day at the expo. McManus says Zanzibar is the place to be for tikiinspired fare, rum drinks, and stunning views: “I go here every year for the city views.”

Rainey Street Recommended by: Sean McManus, General Manager at Sole Sports Running Zone, and Kevin Mahon, Sales Manager at SPIbelt Rainey Street is a vibrant area filled with eclectic restaurant options and lively nightlife. According to McManus, it’s a quintessential Austin experience that offers a taste of the city’s “Keep Austin Weird” culture. Mahon adds, “It used to be an upand-coming area with a fun vibe, but now it’s a real scene with condos. Still, it’s definitely worth checking out, especially for a post-event cocktail or bite to eat.”

EXTRAS

Guide to Austin

Lady Bird Lake (Town Lake) Trail Recommended by: Chris Antón, Senior Channel Lead, Performance Tech at ASICS, Sonya Estes, Owner of Runners Roost Lakewood, and Christina Henderson, TRE Event Director Among the best places to run in Austin, this 10-mile loop offers stunning views and flexible running options. Whether you’re starting from Eastside Austin or closer to the Mopac Highway, you’ll find the perfect route for any mileage.

TEXAS STATE CAPITOL

Texas State Capitol Building Recommended by: Kevin Mahon, Sales Manager at SPIbelt As the heart of Texas history and governance, the Texas State Capitol Building is a can’t-miss for anyone visiting Austin. “The Capitol Building is pretty amazing,” Mahon shares. Take a stroll through the historic halls and admire the stunning architecture; you won’t be disappointed.

Lyndon B. Johnson Presidential Library Recommended by: Kevin Mahon, Sales Manager at SPIbelt For history buffs, the LBJ Presidential Library is a must-visit. Not only is it beautiful, but it also hosts frequent events. “I just went to one about the history of music in Austin, and it was amazing to see Johnny Cash’s and Stevie Ray Vaughan’s guitars,” says Mohon.

LADY BIRD LAKE TRAIL

Barton Creek Greenbelt Recommended by: Kevin Mahon, Sales Manager at SPIbelt For those looking for a great trail run, the Barton Creek Trail System is highly recommended. “My son and I run this trail most weekends. It’s amazing and definitely a must, especially if you’re getting in a day early or staying a day or two later,” Mahon shares.

Zilker Park and Barton Springs Pool Recommended by: Chris Antón, Senior Channel Lead, Performance Tech at ASICS Zilker Park is a go-to spot for running, and if you end your run here, a dip in Barton Springs Pool is a must. “The water is spring-fed and so refreshing to be in after a steamy run,” says Antón.

South Congress (SOCO) Recommended by: Chris Antón, Senior Channel Lead, Performance Tech at ASICS, and Kevin Mahon, Sales Manager at SPIbelt A popular destination for shopping, South Congress is filled with cafes, ice cream parlors, and drink spots. It’s the perfect place to pick up a unique souvenir or just enjoy a leisurely stroll.

Austin Visitor Center Recommended by: Toni Reese, Operations Manager at Running Lab BARTON SPRINGS

88 THE RUNNING EVENT • AUSTIN, TEXAS 2024

Located just a block from the convention center, the Austin Visitor Center is a convenient spot to grab a souvenir for you or your loved ones, Reese notes.

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