Switchback 2025 Spring Event Guide

Switchback 2025 Event Guide JUNE 16-18, 2025 NASHVILLE, TN

GAYLORD OPRYLAND RESORT & CONVENTION CENTER

@switchbackevent

Produced by:

visit us in booth 509

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 2

THE DEBUT STANDALONE

SWITCHBACK EVENT

WILL TAKE PLACE JUNE 16-18, 2025, IN NASHVILLE, TN. Built with intention, Switchback Spring will be a space for the outdoor industry community to do business, build relationships, learn, and get inspired—all with the goal of advancing and supporting outdoor retailers, brands, media, non-profit organizations, and more. The Switchback team, with support from our partners and the industry, created this gathering from the ground up. As an inaugural event, there are no set traditions or processes carried over from previous editions, which is both an opportunity and an exciting challenge. With that, we’re thrilled to share a preview of all that’s ahead this June in Nashville!

The purpose of this guide is to share what the outdoor community can expect at Switchback Spring. From the exhibiting brand list to education sessions and networking events, this will be your comprehensive resource to learning more about the gathering and preparing for three days in Nashville.

Official Event Partner

TABLE OF CONTENTS What to Expect A Note from Switchback Director Christina Henderson

Guide to Nashville

Exhibitor Directory Education & Speakers

8

Partner Organizations

6

4

20

10 4

Meet the Team

Scheduleat-a-Glance

46

50

36

30

32

16 Networking & Activities

Helpful Resources Discover Trailheads

Exhibit Hall: Floor Plan & Featured Areas

Thank you to Switchback Spring 2025 Summit Sponsors: Photography courtesy of Max Photography in Austin, TX. Many images featured in this guide were taken at The Running Event (TRE) and Switchback at TRE 2023 & 2024.

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 3

Welcome A NOTE FROM SWITCHBACK DIRECTOR

Christina Henderson To the Outdoor Community, As we eagerly anticipate the debut of Switchback Spring in Nashville, I want to extend my heartfelt appreciation for your support and the confidence you've placed in our vision. The collective energy surrounding this inaugural gathering is inspiring.

We’re committed to the outdoor industry. We're not just creating another event—we’re building a hub for business growth and community. And because of your support, Switchback Spring will be exactly that.

More than a profession, being part of the outdoor industry fosters a powerful sense of community, bound by a shared passion and a unique culture. We support each other, stand together when challenges arise, and celebrate the collective wins.

As we all know, the outdoor industry is at a critical turning point, facing significant shifts. While we've navigated uncertainty before, our strength has always been in our unity and ability to work together, and Switchback is designed to be the place where that vital collaboration happens.

Christina Henderson Switchback Director

am Meet the Te Brian Cuthbert

Group Vice President

Christina Henderson Director

Beth Gordon

New Business Development Director

Mark Sullivan

Partnerships & Development Director

In developing this gathering, we moved beyond the traditional trade show model. We are cultivating meaningful connections through dedicated networking opportunities and community-focused spaces. We are actively amplifying the narratives of emerging brands by providing platforms for their stories and innovations. We are facilitating dialogue and delivering actionable insights through impactful education.

Caitlin Ewing

To maximize your experience at Switchback Spring, we encourage you to:

Sales & Event Coordinator

MEET SOMEONE NEW: Say hello, start a conversation.

You never know where it might lead.

JOIN THE EDUCATION SESSIONS: There’s a lot happening in our industry.

Let’s learn from each other.

SHOW UP FOR THE IN-BETWEEN MOMENTS: That coffee line?

It might be where your next big connection happens.

WALK EVERY AISLE OF THE EXHIBIT HALL: These brands support and believe in the outdoor industry, and you might just discover the next big thing!

If we haven’t met yet, I hope we do in Nashville. Thanks again for being part of Switchback: We’re building something great—together.

Sincerely,

Christina

Conference Manager

Noelle Maibaum

Conference Coordinator

Hailey Morrill

Sam Selvaggio

Account Executive

Genae Salinas

Senior Marketing Manager

Heidi Johnston

Partnership Project Manager

Regan Buck

Senior Marketing Coordinator

Mikayla Zordan

Marketing Coordinator

Emma Galeckas

Attendee Relations Coordinator

Marcus Woolf

Trailheads Editor

4 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 5

What to Expect BUSINESS & DISCOVERY Business is at the core of Switchback, and nothing can replace face-to-face meetings and real-life discovery. From meeting with existing suppliers or customers to stumbling upon an emerging brand, in-person gatherings spark business and innovation.

Switchback Spring will feature a lineup of leading and emerging outdoor brands spanning hard-and soft-good categories, including footwear, apparel, hiking, camping, trail running, hydration, nutrition, accessories, technology, and first aid. With a sold-out exhibit hall featuring 170+ brands, attendees will have two full trade show days to connect with exhibitors, discover products, and get a glimpse into the industry’s future.

VISIT PAGE 10 FOR A LOOK AT THE EXHIBITOR LINEUP.

CONNECTION & PEER LEARNING

A key driver of Switchback’s growth has been from the encouragement of our cornerstone exhibitors, retailers, and industry partners, as they’re eager to see the energy and engagement around this style of event continue.

We’re inspired by the opportunity to build a bridge between the known need for discovery – of new brands, new relationships, and new ways to grow.

We’ll say it again: Nothing quite compares to face-to-face connection. Something special happens when people come together: ideas are sparked, friendships are made, and experiences are shared.

Often, the most valuable education comes from your peers—the people who understand your customers and day-to-day challenges.

Everyone at Switchback Spring will access intentional opportunities to connect, whether through show floor happy hours, evening receptions, off-site adventures, or serendipitous meetings in the hotel lobby.

Share your successes, discuss your challenges, reminisce on old times, and make new friends. A successful, thriving industry is built on the collaboration and connection of those who comprise it.

– CHRISTINA HENDERSON, SWITCHBACK DIRECTOR

VISIT PAGE 30 FOR AN OVERVIEW OF NETWORKING ACTIVITIES.

INSPIRATION At Switchback, we believe inspiration happens when people and communities come together. That inspiration might be found during a conversation with a new friend, an education session, or a newto-you product. While it can be difficult to find inspiration in uncertain and challenging moments, that makes it all the more important. Wherever you find it, we hope it creates ripple effects through your team, your business, and ultimately, the outdoor industry.

INDUSTRY INSIGHTS For any industry, education is key to progress—which is why outdoor retailers and brands will find a thoughtful lineup of sessions and speakers at Switchback Spring.

The 2025 education program is built around the outdoor industry’s current goals, needs, and challenges. Built in close collaboration with Outdoor Industry Association (OIA), the program will cover outdoor trends and consumer behaviors, innovative business and marketing strategies, public lands advocacy, change management, and more.

Specialty retailers and other industry members will access targeted insights relevant to their business and career and will leave Switchback with ideas and strategies that can be implemented right away.

6 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

VISIT PAGE 20 FOR A LOOK AT THE EDUCATION PROGRAM.

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 7

Schedule-at-a-Glance Please note: This schedule is subject to change.

Get an overview of the daily Switchback Spring agenda.

CLICK HERE FOR THE MOST UP-TO-DATE AGENDA

MONDAY,

TUESDAY,

WEDNESDAY,

8:00 AM – 6:00 PM: Badge Pick-up

8:00 AM – 6:00 PM: Badge Pick-up

7:00 AM – 8:00 AM: Morning Hike

10:45 AM – 11:00 AM: Welcome & Opening Remarks

8:00 AM – 9:00 AM: Featured Morning Session

11:00 AM – 12:00 PM: Conference Lunch

9:00 AM – 6:00 PM: Exhibit Hall: Day One Hours

12:00 PM – 1:00 PM: Opening Keynote

10:00 AM – 6:00 PM:

JUNE 16

JUNE 17

4:45 PM - 5:30 PM: Featured Afternoon Session

10:00 AM – 4:00 PM:

Hosted by:

Indicates breakfast is provided

Please note: The exhibit hall is not open on Monday, June 16.

Have questions about attending Switchback?

Reach out to our dedicated Attendee Relations Coordinator Emma Galeckas for direct support.

SPONSORED COFFEE BREAK

esso Coffee

BOOTH 401

TUESDAY, JUNE 17 & WEDNESDAY, JUNE 18 9:00 AM - 12:00 PM

8 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

8:00 AM – 9:00 AM: Featured Morning Session

5:00 PM – 6:00 PM: Exhibit Hall Happy Hour

Indicates the session is open to all badge holders, including exhibitors

Grab a Nespr

8:00 AM – 2:00 PM: Badge Pick-up

9:00 AM – 4:00 PM: Exhibit Hall: Day Two Hours

6:00 PM – 7:30 PM: Welcome Party

Emma Galeckas egaleckas@divcom.com

Hosted by:

Trailheads Theater Presentations

1:30 PM – 4:30 PM: Conference Breakout Sessions

JUNE 18

Trailheads Theater Presentations

3:00 PM – 4:00 PM: Last Call in the Hall Happy Hour

10 YEARS OF KNIVES DONE RIGHT.®

GIANTMOUSE.COM

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 9

Exhibitor Directory

Get to know the brands exhibiting at Switchback Spring 2025.

*As of June 5, 2025

Summit Sponsors

Merrell.............................................. 509, 511

Bellroy Trading Pty Limited....................137

Eagles Nest Outfitters............................ 541

The North Face.......................................409

Bertucci Field Watches..........................549

Elastic Suite................................................. 4

3 Dots Design.............................................. 8

BioLite......................................................202

EMU Australia..........................................351

Aarn Packs...............................................506

BirdieBlue................................................452

ENDVR.io....................................................10

Akaso Tech LLC....................................... 551

Birkenstock USA, LP..............................423

Envoy B2B...............................................200

Alegria......................................................229

BloqUV.....................................................545

Envoy B2B Studios................................. 201

Alpine Fit.................................................. 357

Body Glide............................................... 307

ExpertVoice................................................12

Altra............................................................ 111

Bogg Bag.................................................556

Farm to Feet.............................................134

Arc’teryx...................................................323

BOGS Footwear......................................309

Fishe......................................................... 130

ARCO........................................................ 237

Brant & Cochran.....................................529

Fleks Footwear/Blumaka.......................652

ARTILECT.................................................230

Bronwen Jewelry....................................353

Floatsup...................................................249

ASICS....................................................... 416

Butt Napkins............................................ 251

Flowfold...................................................529

Bedrock Sandals..................................... 537

Chaco / Wolverine Worldwide............... 410

Foundation Outdoors.............................348

Berghaus.................................................. 210

Chaos Hats/CTR/DoGree Sourcing......534

Foundation Wellness..............................235

Chubbies..................................................238

Founded Outdoors.................................658

CLIF BAR..................................................234

GCI Outdoor.............................................517

Cnoc Outdoors........................................456

Gear Envie, Inc........................................354

Correct Toes............................................253

GiantMouse Knives................................502

Cotopaxi.................................................... 121

Global Sales Guys...................................355

Craggy Games........................................ 257

GLOBEco Maine - Durafresh.................529

Crop Candle/Eco Fuego........................643

Grab The Gold......................................... 145

Danner Shoes.......................................... 108

Goal Zero.................................................202

Darn Tough..............................................303

Gossamer Gear.......................................408

DKOTA GRIZZLY......................................359

Grab The Gold, Inc.................................. 145

Duck Camp............................................... 151

GSI Outdoors, LLC.................................. 155

Duraflex....................................................404

Hari Mari...................................................143

Eagle Creek.............................................329

heat it US LLC.........................................504

merrell.com

thenorthface.com 3dotsdesign.com aarnpacks.com akasotech.com

alegriashoes.com alpinefit.com

altrarunning.com arcteryx.com

arcopedicousa.com

artilectperformance.com asics.comusen-us

bedrocksandals.com berghaus.com

bellroy.com

bertucciwatches.com bioliteenergy.com

shopbirdieblue.com birkenstock.com/us bloquv.com

bodyglide.com boggbag.com

bogsfootwear.com bnctools.com

bronwenjewelry.com buttnapkins.com chacos.com

ctroutdoors.com, chaoshats.com chubbies.com clifbar.com

cnocoutdoors.com correcttoes.com cotopaxi.com

craggygames.com ecofuego.com danner.com

darntough.com

dakotagrizzly.com duckcamp.com

duraflexgroup.com eaglecreek.com

10 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

enonation.com

elasticsuite.com

emuaustralia.com endvr.io

envoyb2b.com envoyb2b.com

expertvoice.com farmtofeet.com fishewear.com

fleksfootwear.com, blumaka.com floatsupfun.com flowfold.com

foundation-outdoors.com foundationwellness.com foundedoutdoors.com gcioutdoor.com gearenvie.com

giantmouse.com

globalsalesguys.com durafreshcloth.com grabthegold.com

bioliteenergy.com

gossamergear.com grabthegold.com

GSIOutdoors.com harimari.com heat-it.com

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 11

Exhibitor Directory

Get to know the brands exhibiting at Switchback Spring 2025.

Helinox USA............................................435

Kodo.........................................................553 carrykodo.com

norrona.com

Hey Dude Shoes.....................................538

Kokopelli..................................................444

North River Apparel................................133

Hollow Socks...........................................638

Komperdell Sportartikel GmbH............ 415

Northside.................................................634

Hootie Hoo..............................................452

Leave No Trace Organization............... 651

Notace...................................................... 621

Howler Brothers....................................... 211

Lems Shoes.............................................644

NRS...........................................................505

Hüga Heat................................................529

LGBTQ Outdoors....................................656

Nutshell Coolers.....................................554

Hults Bruk................................................255

Liberty Mountain.....................................317

Ombraz Armless Sunglasses................535

Ignik Outdoors........................................ 247

Life is Good..............................................523

OOFOS.....................................................339

INOV8........................................................ 116

LifeStraw..................................................205

OS1st......................................................... 411

JAMBAR...................................................344

Lightspeed Commerce Inc.................... 401

Outdoor Cap............................................629

Jetty.......................................................... 601

Livsn x Gnara...........................................346

Outdoor Element....................................552

JUNK Brands........................................... 627

Locally......................................................403

Outdoor Recreation Archive, Utah State University............................. 158

Kakadu......................................................316

M.H. Bertucci...........................................549

ora.usu.edu

Katadyn.................................................... 547

Maine Outdoor Brands..........................529

outdoortech.com

Kindling Snacks....................................... 114

Marmot Mountain...................................429

outpatch.org

Klean Freak.............................................250

Microban...................................................153

packfire.com

Mimikai.....................................................625

pakaapparel.com

Mobile Warming...................................... 457

pangooapparel.com

Moment & Long Weekend.....................259

picture-organic-clothing.comen_US

Mountain Equipment/Bridgedale..........417

pingora-gear.com

Mountain Hardwear............................... 103

pressforward.agency

Mountain House.....................................458

idrinkprojo.com

Mykos Footwear / LâMO........................ 510

pyrelogs.com

Near Zero.................................................256

rab.equipment

Neve Foods, LLC.....................................558

rains.com

Nikwax North America........................... 516

recoverbrands.com

Nite Ize, Inc..............................................335

recpak.co

helinox.com

heydudeshoes.com hollowsocks.com hootiehoo.com

howlerbros.com hugaheat.com

hultsbruk1697.se. ignik.com

inov8.com

jambar.com

jettylife.com

junkbrands.com kakaduusa.com

katadyngroup.com

kindlingsnacks.com kleanfreak.com

kokopelli.com

komperdell.us lnt.org

lemsshoes.com

lgbtqoutdoors.com

libertymountain.com lifeisgood.com lifestraw.com

lightspeedhq.com livsndesigns.com locally.com

bertucciwatches.com

maineoutdoorbrands.com marmot.com

microban.com mimikai.com

fieldsheer.com

shopmoment.com

mountain-equipment.com, us.bridgedale.com mountainhardwear.com mountainhouse.com mykos.com

nearzero.co

eatneve.com nikwax.com niteize.com

12 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Norrøna.................................................... 109

northriverusa.com northsideusa.com notace.com nrs.com

nutshellcoolers.com ombraz.com oofos.com os1st.com

outdoorcap.com

outdoorelement.com

Outdoor Tech..........................................559 Outpatch.................................................. 347 PACKFIRE.................................................402 Paka Apparel...........................................453 Pangoo Apparel......................................658 Picture Organic Clothing.......................356 Pingora......................................................315 Press Forward.........................................452 Projo.........................................................553 PyreLogs..................................................258 Rab............................................................ 215 RAINS.......................................................352 Recover Brands.......................................605 RecPak.....................................................254

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 13

Get to know the brands exhibiting at Switchback Spring 2025.

Exhibitor Directory REI Co-op Path Ahead Ventures...........553

Solo New York......................................... 149

Turtle Fur.................................................452

Retail Control Systems............................... 2

Sunski.......................................................328

UNIFI Manufacturing, Inc...................... 128

RICS Software............................................14

Suunto Oy................................................. 112

UYN...........................................................127

RIDC.........................................................654

Swiftwick..................................................407

Vargo Outdoors.......................................441

Rocky Brands / Xtratuf............................144

Switchback & OIA..................................460

Vermont Outdoor Business Alliance....452

rei.compath-ahead

retailcontrolsystems.com ricssoftware.com

runningdiversity.com rockybrands.com

Rossignol.................................................406 rossignol.com

solo-ny.com sunski.com

suunto.com

swiftwick.com

switchbackevent.com/switchback-outdoorindustry-association

SWOOP......................................................132

RovR Products.........................................446

wearswoop.com

Rugged Road Outdoors.........................252

symbiosisgear.com

Running Industry Diversity Coalition... 654

tenthousand.cc

RYŌKEN INSTINCT.................................553

tentree.com

Sallye Ander............................................236

terendesigns.com

SCARPA................................................... 410

tetongear.com

Sea2see Seastainable Eyewear...........557

teva.com

Send Bars................................................539

thackernyc.com

Sherpa Adventure Gear.........................228

conservationalliance.com

Shower Pouch.........................................553

thefuturistproject.com

SIRIO Shoes.............................................. 611

wholesale.thelandmarkproject.com

Skechers................................................... 311

thicketadventure.com

Smartwool................................................507

toadandco.com

Sockwell...................................................334

topodesigns.com

rovrproducts.com

ruggedroadoutdoors.com runningdiversity.com ryokeninstinct.com sallyeander.com us.scarpa.com sea2see.org

sendbars.com

sherpaadventuregear.com theshowerpouch.com sirioshoes.com skechers.com

smartwool.com

sockwellusa.com

Symbiosis Gear.......................................658 Ten Thousand..........................................503 tentree...................................................... 310 TEREN......................................................336 Teton.........................................................508 Teva..........................................................223 Thacker NYC...........................................345 The Conservation Alliance....................653 The Futurist Project................................659 The Landmark Project............................649 Thicket Adventure..................................452 Toad & Co................................................. 219 TOPO DESIGNS.......................................314

turtlefur.com unifi.com

uynsports.com

vargooutdoors.com

vermontoutdoorbusinessalliance.org

Vermont Outdoor Businesses...............452 thinkvermont.com

Vibram Five Fingers................................124 us.vibram.com

VIONIC.....................................................607 vionicshoes.com

Vivobarefoot............................................239 vivobarefoot.com

Waboba, Inc.............................................350 waboba.com

Washington Shoe Company..................244 westernchief.com

White Duck Outdoors............................648 whiteduckoutdoors.com

Wigwam Mills Inc.................................... 514 wigwam.com

Wondery Outdoors.................................554 wonderyoutdoors.com

Woolloomooloo Shoe, LLC..................... 118 woolloomoolooshoe.com

Wrightsock...............................................245 wrightsock.com

X-BIONIC..................................................338 xbionic.com

Youer........................................................349 shopyouer.com

YY Nation.................................................358 yynation.com

Travelon....................................................613 travelonbags.com

Click here to view the most up-to-date exhibitor directory.

Like what you see?

CLICK HERE to register for Switchback Spring!

14 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

High performance

merino

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 15

Exhibit Hall: Floor Plan 601

605 607

503

505

611

613

621

16 14

507

509

511

517

510

514 516

409

411

415 417

402 404 406

408 410

412

416

303

309

311

315 317

310

314 316

211

215

12 502 504 506 508

10 08

401

403

04 02

300

407

200 201 202

Main Entrance

307

205

219

210 103

111

109

Product Showcase

108

112

114

Click here to view the most up-to-date exhibitor directory.

16 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

116

118

JUNE 16-18, 2025 Gaylord Opryland Resort & Convention Center Nashville, TN

627 629

643

634 523

529

644

535 537 539 541

534 423

638

429

649 651

648

545 547 549 551 553

441

455

453

121

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345 347 349 351 353 355 357 359

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334 336 338

344 346 348 350 352 354 356 358

229

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245 247 249 251 253 255 257 259

228 230

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128 130 132 134

460

456 458

329

137

250 252 254 256 258 145

144

149 151

LUNCH WILL BE PROVIDED on Tuesday & Wednesday from 11:30 AM - 1:30 PM behind the Switchback & OIA booth 460.

The Campground

223

557 559

552 554 556 558

444 446 323

653 659

652 654 656 658

538

435

The Campground

623 625

153 155

158

Learn more about

FEATURED AREAS in the exhibit hall on pages 18-19!

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 17

Exhibit Hall: Featured Areas PRODUCT

SHOWCASE The Product Showcase is just that – a showcase of the latest products from outdoor industry brands. Stop by to check out what’s new, and then swing by the brands' booths to learn more about their most recent offerings.

LOCATED NEAR THE EXHIBIT HALL ENTRANCE

Participating Brands:

AS OF APRIL 25

EXAMPLE FROM TRE 2024

The Campground This hands-on tent display in the exhibit hall will allow retailers to explore the latest tents from various brands. Participants can check out the full functionality, size, and materials of the tents, mirroring real-life usage.

LOCATED NEAR THE SWITCHBACK & OIA BOOTH 460

Participating Brands: AS OF JUNE 1

18 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Apparel & Socks

Camping Gear

Footwear

Displays

Eyewear LOCATED AT BOOTH 300

Created by 3 Dots Design, a leading retail merchandising firm, the Retail Innovation Lab is an interactive space in the exhibit hall. The lab will showcase versatile displays that will inspire retailers to present merchandise in unique and engaging ways.

-

Participating Brands:

Mannequins provided by:

AS OF JUNE 1

SWITCHBACK & OIA BOOTH

SWITCHBACK

STOP BY THE Switchback & OIA Booth

Stop by to meet members of the Switchback and Outdoor Industry Association (OIA) teams, pick up helpful resources, or simply take a moment to relax.

Switchback staff will be available to discuss future plans and 2026 exhibiting opportunities, while the OIA team will be ready to talk membership, industry support, and more.

SWITCHBACK & OIA BOOTH

VISIT BOOT US AT H 4 60

SWITCHBACK &

OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

& OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK & OIA BOOTH

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 19

Education & Speakers

FOR THE MOST UP-TO-DATE SESSION INFORMATION, CLICK HERE.

DEVELOPED IN CLOSE COLLABORATION WITH OUTDOOR INDUSTRY ASSOCIATION (OIA), Switchback’s official event partner, the Switchback Spring education program is built around the goals, needs, and challenges facing the outdoor industry in 2025 and beyond. Switchback education is designed to offer specialty retailers and industry members actionable insights relevant to their businesses and careers. The program will cover topics like outdoor trends and consumer behaviors, business and marketing strategies, change management, conservation, lifestyle and fashion, retail planning, and elevated store operations.

Monday, June 16

Official Event Partner

EDUCATION SESSIONS • 10:45 AM - 5:30 PM • Gaylord Opryland 10:45 AM - 11:00 AM

1:30 PM - 2:15 PM

3:45 PM - 4:30 PM

Welcome & Opening Remarks

Reduce Your Hassles, Improve Your Operations, Increase Your Profits

The Impact of Trade on Retail – and How You Can Help Fight Back

Christina Henderson Director, Switchback

Kent Ebersole

David Jones

Founder / President, The Excellence Advisory

President, OIA

2:30 PM - 3:15 PM

11:00 AM - 12:00 PM CONFERENCE LUNCH

Building Successful Wholesale Relationships with Emerging Brands

12:00 PM - 1:00 PM

Katie Doherty (Moderator)

Opening Keynote A Conversation with Jim Weber: Leading with Agility and Purpose

Co-Founder, Founded Outdoors

Eoin Comerford

Turn New Participation Data Into Retail Growth Kelly Davis

Director of Research, OIA

Strengthening Retailer-Vendor Relations in Today’s Business Climate Mark Sullivan (Moderator)

Partnerships & Development Director, Switchback

Jessica Alder

Vice President of Sales, Merrell

Jon Frederick

Group Marketing Director, Equip Outdoor Technologies UK Ltd

Brian Mildenstein

Outdoor Apparel Senior Buyer, Piragis Northwoods Company

Mike Mojica

Founder / CEO, Outdoor Element

Lloyd Vogel

Co-Founder / CEO, Garage Grown Gear

Cash Flow Strategies You Can Implement Right Now

Built to Flex: Smarter Strategies for Retail Planning, Buying, and Merchandising Founder, Outside Looks, LLC

Unlocking Outdoor Consumer Trends for Retailers Kelly Davis

Director of Research, OIA Get a first look at how outdoor consumers are shopping and getting outside today! In partnership with Switchback, OIA surveyed over 6,000 outdoor enthusiasts to reveal insights on spending habits, retail trends, and engagement with independent retailers.

Dan Jablons

President, Retail Smart Guys

Community and Authenticity in the History of Outdoor Retail Rachel Gross

Assistant Professor of History, University of Colorado Denver Learn how a top brand pioneered the authentic, outdoorsy feel of shopping in the city; how mid-century specialty retailers cultivated community via their family basement shops; and how big box retail upended the culture of outdoor consumption.

SPECIAL GIVEAWAY!

The FIRST 30 ATTENDEES will receive Rachel Gross’ new book “Shopping All The Way To The Woods: How The Outdoor Industry Sold Nature to America.”

Indicates the session is open to all badge holders, including exhibitors

20 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Founder / Creative Director, RANGE

4:45 PM - 5:30 PM

Owner, Fin & Feather

Kerri Olson

Jeanine Pesce

Jen Loofbourrow

Melanie “Mel” Strong

1:30 PM - 2:15 PM

On the Horizon: What’s Next for Outdoor

Carrie Watson

Founder / Owner, Alpine Fit Founding Partner, NEXT VENTURES

Senior Director, Advocacy & Government Affairs, OIA

Principal, Outsize Consulting

Jim Weber

Former CEO, Brooks

Jaclyn Levy

While there are some complex topics facing the outdoor industry this spring, they come on top of the long list of existing priorities our business owners think about every day, all year long.

At Switchback, we’re excited to tackle these challenges head on—reminding everyone of the power of gathering, learning, and moving forward together.

– KENT EBERSOLE PRESIDENT, OIA

OPENING

MONDAY,

JUNE 16

Keynote

12:00 PM - 1:00 PM Gaylord Opryland

Leading with Agility and Purpose Jim Weber, former CEO of Brooks, in conversation with Melanie “Mel” Strong, founding partner at NEXT VENTURES, will share the formula that re-founded and transformed Brooks from a business on the brink of bankruptcy into a $1.4B global powerhouse and industry leader able to stand tall against world class brands. From leading with purpose and driving innovation to cultivating customer obsession and building more trusting workplace cultures, Weber will reveal the key decisions that fueled Brooks’ success. His keynote will offer outdoor retailers and brands powerful takeaways on strong leadership, adapting to change and disruption, and building an organization that can sustain—and thrive—through challenges.

As former CEO of Brooks Running, Jim Weber took the company from the brink of bankruptcy to a billion-dollar global performance brand—earning the backing of Berkshire Hathaway and Warren Buffett along the way.

Melanie “Mel” Strong

Melanie “Mel” Strong Founding Partner, NEXT VENTURES

Mel started her career as a first grade teacher and journalist. A chance meeting at the Boston Marathon led to an interview for an entry level job at Nike.

She spent 17 years there, where she led businesses including Nike Women and Nike Skateboarding, and worked on the launch of the Nike Running and Training Club apps. In 2019 she left to co-found venture capital firm NEXT VENTURES, focused on early stage investments across health and wellness in companies like Oura Ring and Outside Inc. She serves on the boards of Cofertility, Ramble Campgrounds, Sage Hospitality, Outdoor Afro, and USA Cycling, and when she’s not traveling you can find her mountain biking on the trails in Hood River, Oregon.

Jim’s strategy centered on focus, innovation, and culture, transforming Brooks into a company built on purposedriven leadership and customer obsession. By investing in cuttingedge technology, biomechanics research, and sustainable practices, he positioned Brooks as an industry leader in both performance and brand loyalty.

His ability to navigate economic downturns, market shifts, supply chain disruption, and fierce competition proved instrumental in the company’s long-term success.

In 2017, Jim was faced with a new personal challenge—he was diagnosed with esophageal cancer, with complications leading to the loss of the use of one lung. He emerged from the experience cancer-free, and the life-altering experience gave him an even deeper perspective and focus on making the most of life’s journey every day.

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 21

Featured Sessions Tuesday, June 17 8:00 AM - 9:00 AM • Tennessee Ballroom C

Switch(back) Your Focus to the Customer, not the Market: How to Re-Engage Your Customer—with Intention and an Evidence-Based Retail Approach External noise is consuming all of us right now, but the customer still matters the most. Through the lens of RFM metrics (recency – frequency – monetary value), retail expert Dan Mann will walk you through how to bring the focus back to the customer.

Dan Mann Founder / President, The Mann Group

Wednesday, June 18 8:00 AM - 9:00 AM • Tennessee Ballroom C The Business Imperative of Protecting Public Lands: Why Conservation is Critical to the Outdoor Industry’s Future Join this session to explore how the outdoor industry can take action to protect public lands, ensure sustainable recreation access, and advocate for policies that support the industry.

Adam Cramer

Executive Director / CEO, Outdoor Alliance

Kent Ebersole President, OIA

Paul Hendricks

Executive Director, The Conservation Alliance

Open to all Badge Holders Breakfast will be provided beginning at 7:30 AM for both sessions. Come early to eat, network, and claim your seat!

Keep the learnings going by visiting four Switchback speakers!

Stop by their Office Hours to receive candid advice and actionable insights tailored directly to your unique challenges and questions. These conversations will take place in an intimate setting designed to spark ideas and connection with your industry peers. Come prepared with questions so you can maximize your time with these experts!

TUESDAY, JUNE 17 | 9:30 AM - 11:30 AM

Networking Room, Ryman Studio AB, Level 0

Carrie Watson Founder Outside Looks

David Jones

Founder / President The Excellence Advisory

Come visit Carrie, a small business management expert and Founder of Outside Looks, LLC, to delve into the ropes of sustaining responsible inventory practices and profitability to grow your business.

Chat with David, leadership expert and Founder of The Excellence Advisory, to discover how your business can achieve lean operations by cutting out the chaos, elevating customer service, and much more.

TUESDAY, JUNE 17 | 1:30 PM - 3:30 PM

Networking Room, Ryman Studio AB, Level 0

Dan Mann

Founder / President The Mann Group

Meet with Dan, retail expert and Founder of The Mann Group, to identify ways to deepen your knowledge of RFM metrics and strengthen your connection with customers, staff, retailers, and the outdoor community.

22 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

TUESDAY, JUNE 17 | 3:30 PM - 4:30 PM WEDNESDAY, JUNE 18 | 10:30 AM - 11:30 AM In The Exhibit Hall At Booth 8 Holly Wiese

Founder / Visual Visionary 3 Dots Design

Join Holly Wiese, retail merchandising expert and founder of 3 Dots Design, for a ‘Retail Refresh Session’ designed to help you improve your store’s layout, visual merchandising and customer experience.

These quick, high-impact consultations are limited to 10–15 minutes and are intended for focused, actionable advice. Bring a few photos of your store, come with specific questions you’d like to tackle, and walk away with fresh ideas and clear next steps!

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 23

December 2-4, 2025 Henry B. González Convention Center San Antonio, TX

SAVE the DATE Switchback at The Running Event (TRE)

Back for Year Four, Switchback at TRE 2025 will be a one-stop opportunity to access top run and outdoor brands under one roof, connect with industry peers, and gain valuable, actionable education to advance your business.

LEARN MORE

Interested in learning more about TRE? Click here.

24 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

The New PreCip Evo Collection

Learn more at booth #429

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 25

LOCATED AT BOOTH 455 IN THE EXHIBIT HALL

Located in the exhibit hall, the Trailheads Theater will be an engaging education space open to all. Retailers, brands, and more will access impactful insights from a lineup of thoughtfully selected presenters, which includes partner organizations, brand and retail leaders, and other industry experts.

Thanks

to Helinox for providing Trailhead Theater seating!

Tuesday, June 17 TRAILHEADS THEATER • 10:00 AM - 6:00 PM • Booth 455 • Exhibit Hall 10:00 AM - 10:30 AM

2:00 PM - 2:30 PM

3:00 PM - 3:30 PM

Maximizing Apparel Sales Through Smart Merchandising

The Value of Corporate Advocacy: Protecting Lands and Waters

The Augmented Outdoors: Culture, Technology, and Nature

Holly Wiese

Paul Hendricks (Moderator)

Founder / Visual Visionary, 3 Dots Design

Harry Bainbridge

Head of Strategy, Highsnobiety

Executive Director, The Conservation Alliance

11:00 AM - 11:30 AM

4:00 PM - 4:30 PM

Celia Camargo

The Journey Behind the Brand: Why Origin Stories Matter

Director of Community & Purpose, GU Energy Labs

Inclusion Insights: Busting 4 Size Inclusion Myths to Boost Revenue and Market Share

Mark Deming

Chief Marketing Officer, Northwest Rivers Supplies, Inc. (NRS)

Andrea Kelly

Founder / CEO, Make Plus Equal

Dan Kihanya (Moderator)

Director, REI Co-op Path Ahead Ventures

Erik Lambert

Founder / CEO Bonfire Collective

12:00 PM - 12:30 PM

Sara Chen

Founder / CEO, Pangoo Apparel

Accelerating Impact with 1% for the Planet

Michael Houston

Co-Founder, Shower Pouch

Kiera Murphy

Senior Strategic Partnerships Manager, 1% for the Planet

Mike Mojica

Founder / CEO, Outdoor Element

1:00 PM - 1:30 PM

26 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Shawnté Salabert

Host Colin True and co-hosts Eoin Comerford, Shawnté Salabert, and Producer Dave will be joined by multiple guests to talk about everything going down at Switchback!

5:00 PM - 6:00 PM

Colin True

Director of Research, OIA

TUESDAY, JUNE 17

Eoin Comerford

Kelly Davis

DON’T MISS A LIVE RECORDING OF THE ROCK FIGHT: AN OUTDOOR PODCAST THAT AIMS FOR THE HEAD!

“Producer Dave” Karstad

The Outdoor Consumer Today: Who They Are, How They Get Outside, and How to Reach Them

Don’t Let the Jacket Miss the Adventure Make Sure the Right Product Walks Out the Door

Activate the Heroes on the Floor Today GetDownload Started For Free Now

The Digital Platform Connecting Brands, Retailers, Sales Associates & Consumers to Drive In-Store Sales

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 27

LOCATED AT BOOTH 455 IN THE EXHIBIT HALL

Thanks

to Helinox for providing Trailhead Theater seating!

Wednesday, June 18 TRAILHEADS THEATER • 10:00 AM - 4:00 PM • Booth 455 • Exhibit Hall 10:00 AM - 10:30 AM

2:00 PM - 2:30 PM

3:00 PM - 3:30 PM

Fueling Growth: Funding Strategies for Emerging Outdoor Brands

Building a Mission-Driven Business: Defining, Communicating, and Living Your Purpose

The Outdoor Recreation Archive: Preserving the History of the Outdoor Industry

Enhao Li (Moderator)

Co-Founder, Founded Outdoors

Alexis Dulan

Investor, Capitalize VC

Georgia Grace Edwards Founder / CEO, Gnara

Steve Westover

Managing Partner, Digsbury Ventures

Jenna Klein Jonsson (Moderator) Managing Partner, Blaze Partners

Clint Pumphrey

Darren Brown

Head of Marketing, OOFOS

Outdoor Recreation Archive Curator, Utah State University

Emily Kwesell

Chase Anderson

Co-Founder, Treeline Outfitters

Industry Relations Manager, Utah State University

Yasmina Mokraoui

Vice President of Wholesale, Life Is Good

11:00 AM - 11:30 AM The Importance of Honoring Black History and Culture in Public Lands

Jocelyn Imani

Senior Director, Black History & Culture, Trust for Public Land

12:00 PM - 12:30 PM Industry Partnerships to Expand Youth Outdoor Participation Lesford Duncan Executive Director, Outdoor Foundation

Kent Ebersole President, OIA

1:00 PM - 1:30 PM Attracting the Eco-Conscious Consumer Dean Ronzoni (Moderator)

Director of Corporate Partnerships, Leave No Trace

Jessica Bensley

Product Director, Teva

Jake Lyons

Sales and Operations Lead, Send Bars

Jen Moreau

Founder/Co-Owner, The Landmark Project

28 • SWITCHBACK SPRING 2025

Outdoor Recreation Archive Is coming to Switchback!

8 Booth 15

In 2017, Utah State University Special Collections and Archives partnered with the College of Agriculture and Applied Science’s Outdoor Product Design and Development program to create a historical collection of books, catalogs, periodicals, photographs, and manuscripts documenting the history of outdoor gear. Known as the Outdoor Recreation Archive, its mission is to document the history of the people, products, and brands of the outdoor industry through unpublished documents, published materials, and audio/visual materials. The organization strives to make those materials widely accessible to the public, including students, academics, enthusiasts, industry professionals (including marketing and design), and others with interest in the history of outdoor gear.

The Outdoor Recreation Archive includes: • 8,000 outdoor clothing/gear catalogs representing 1,000 brands dating from 1900-present • 8,000 outdoor industry and outdoor recreation magazines across 300 titles dating from 1907-present • 32 collections of documents, photographs, sketches, and other unique materials from gear innovators, brand founders, and other outdoor industry employees

At Switchback, you’ll get the unique chance to interact with archive materials throughout the event.

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 29

Networking & Activities ck Spring ! a b h c it w S r e the first -ev o t e m o lc e W

Monday, June 16

Hosted by:

6:00 PM - 7:30 PM Water’s Edge

Let’s celebrate this milestone together.

We are thrilled to welcome everyone to Nashville and kick off the debut Switchback Spring! Head to the Welcome Party and find food, drinks, live music, and plenty of opportunities for connecting with old friends—and making new ones. Delta riverboats will also be available for tours during the party, taking guests around the river that runs through the Gaylord Opryland. The party is open to everyone: retailers, exhibitors, media, partner organizations, and all industry members.

Cheers

TO THE FIRST-EVER SWITCHBACK SPRING! TUESDAY, JUNE 17

5:00 PM - 6:00 PM

The following exhibitors will be hosting happy hours Tuesday afternoon. Swing by their booths before wrapping up your busy day!

Booth 435

Exhibit hall happy hours will take place on the trade show floor both Tuesday and Wednesday afternoon. Grab a snack and a drink and start mingling!

Booth 409

Booth 309

Booth 402

Booths 509, 511

Booth 553

LAST CALL IN THE HALL! WEDNESDAY, JUNE 18

3:00 PM - 4:00 PM

Celebrate the close of the debut Switchback Spring during this exhibit hall send off. Snacks, drinks, and treats will be available.

30 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Meet in the Gaylord Opryland Magnolia lobby between 6:00 - 6:15 AM. Shuttles depart promptly at 6:30 AM— don’t be late!

Start your morning on the right foot with fresh air and a hike through one of Nashville’s local parks. After picking up complimentary breakfast sandwich and coffee at the hotel, participants will take a 20-minute shuttle ride over to Shelby Bottoms Greenway. The park is home to five miles of greenway, offering a mix of trail surfaces, river views, wild flowers, and even some wildlife!

WEDNESDAY, JUNE 18 7:00 AM – 8:00 AM

Shelby Bottoms Greenway

Snag A BAG!

All Switchback retail attendees will receive a bag filled with participating brands’ products and giveaways. They’ll be available for pickup near the registration area at the Gaylord Opryland.

Participating Brands:

Upon arrival, participants can choose to join a group walk or explore on their own. There will be signage with QR codes to quickly pull up trail maps and park information.

Hosted by:

Book Offerings

Keep your eyes peeled for an opportunity to take home some free reading material !

These books will be available throughout the event at various locations. Stop by the Registration and Conference areas, Outdoor Recreation Archive booth 158, and Trailheads Theater to get your copy onsite!

Rachel Gross:

Dan Mann:

Outdoor Recreation Archive:

ORBiT: The Art and Science of Influence

Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America

The Outdoor Archive: The Ultimate Collection of Adventure & Sporting Graphics, Illustrations and Gear

Jim Weber:

Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack

Leading Change: How to Achieve Superior Results with Gentle Pressure Relentlessly Applied

Marcus Woolf:

Hiking Huntsville Vol. 1: A Guide to 80 Trails on Monte Sano Mountain, Huntsville Mountain and Green Mountain Hiking Huntsville Vol. 2: A Guide to More Than 70 Trails and Greenways in the Huntsville Metro Area

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 31

Official Event Partner

Outdoor Industry Association (OIA) is a member-based collective and passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone.

The number one request I hear from both long-time veterans of our industry and the rising next generation is ‘give us a great place to gather.’ The Switchback team has a proven track record of success, and we’re excited to collaborate with them on growing an event that can deliver multiple benefits to a wide range of outdoor industry members.

– KENT EBERSOLE, PRESIDENT, OIA

In 2024, Switchback and OIA formed a strategic partnership to strengthen the impact and effectiveness of the twice-annual gathering.

Debuting at Switchback Spring 2025, the year-round partnership will be a key tool in supporting industry connections and growth. Switchback and OIA will work together to welcome specialty retailers, brands, organizations, and media with a vested interest in foundational outdoor experiences – time on the trail, at the campsite, and as part of the year-round outdoor lifestyle.

As the Official Event Partner, OIA is collaborating with Switchback to: ENHANCE the event with key learnings from leading outdoor industry data, legacy knowledge of essential and emerging issues, and deep connections throughout the outdoor industry community.

BUILD and recommend education sessions and speakers, host special events, and support industry initiatives.

PROVIDE OIA members with discounted exhibitor rates at Switchback events, in addition to the broad range of benefits already included in their annual memberships.

32 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Click here to learn more about the partnership.

Partner Organizations Partnership and collaboration are essential to the success of the outdoor industry, as well as Switchback.

Trusted for their expertise, experience, and leadership, Switchback partner organizations will guide initiatives, education, and more at the debut gathering. These organizations represent a wide range of outdoor focus areas, including conservation, participation, education, leadership, and diversity, equity, and inclusion.

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental partners through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.

American Trail Running Association (ATRA) was formed in mid-1996 as a Colorado not for profit corporation to serve the mountain, ultra & trail (MUT) running community.

Our mission is to represent and promote mountain, ultra & trail running. We offer individual, club, race and corporate memberships.

One of our primary benefits is our quarterly newsletter, Trail Times.

Our newsletter includes a national events calendar, thoughtful articles, and timely information about our sport.

Black Men Run-TURF is for the runners that like to get off-road, occasionally put in super long miles, and don’t mind busting their asses every once in a while.

Trail and ultrarunning requires a special kind of crazy, and we want to continue to build upon this amazing community.

The Conservation Alliance protects outdoor spaces and wild places through the collective power of our member companies. Our members’ annual contributions go directly to our grants program. Each year, member companies select community-focused grantees across North America who are committed to creating a healthy, livable planet for all. Conservation today creates jobs, helps local communities, addresses climate change, and provides for future generations.

Founded Outdoors: Entrepreneurs need specific skill sets, industry knowledge, and professional connections to drive business growth. Historically, however, access to these resources has been limited based on demographic, geographic, and socioeconomic factors.

Alongside our partners, we’re building support – programming, community, mentorship, and financing – to make it possible for entrepreneurs from all different backgrounds to build successful companies.

The Futurist Project is the leadership and education hub for the outdoor industry. Its premier program, the Leadership Academy, was born out of The Skip Yowell Future Leadership Academy which started in 2015. The organization relaunched in 2022 as The Futurist Project and quickly expanded to offer other programs aimed at meeting the needs of more people in the outdoor industry.

The Conservation Alliance is excited to be a partner organization for Switchback Spring. As an organization that harnesses the power of businesses to help protect the lands and waters they rely on, we are thrilled to have this opportunity to convene with outdoor industry partners and align on priorities, learn from one another, and chart a path forward to protect our most cherished places.

– PAUL HENDRICKS, EXECUTIVE DIRECTOR, THE CONSERVATION ALLIANCE

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 33

Partner Organizations Leave No Trace (LNT) accomplishes its mission by providing innovative education, skills, research and science to help people care for the outdoors. By working with the public and those managing public lands, LNT focuses on educating people—instead of costly restoration programs or access restrictions—as the most effective and least resource-intensive solution to land protection.

LGBTQ Outdoors’ mission is connecting the LGBTQIA+ community to the outdoors and to one another. We strive to create a national network of inclusive outdoor spaces and community-based chapters that foster environments of safety, connection, and belonging. By promoting and advocating for queer inclusion in the outdoor industry, we aim to increase representation and support, strengthening connections within our community and fostering a love for the outdoors.

The Nashville Food Project was born from the idea that ALL people should have access to the food they want and need. We know that one in seven people in Nashville lacks access to enough food to sustain a healthy lifestyle.

But we also know that more than 40% of all the food in our city goes to waste. Solutions to hunger take much more than simple handouts.

Poverty, unemployment, low wages and escalating housing costs all contribute to the challenges that the most vulnerable residents of our city face. The Nashville Food Project embraces a vision of vibrant community food security in which everyone in Nashville has access to the food they want and need through a just and sustainable food system.

Outdoor Diversity Alliance helps outdoor companies grow with purpose and move from selfdriven, internal diversity, equity and inclusion work to shared, collective action. We listen to and pay underrepresented communities and support the development of authentic relationships by helping outdoor companies and underrepresented communities connect. We bring best practices forward and work together to build a prosperous and thriving industry.

34 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Outdoor Foundation is dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, we work with partners across the country to address equity barriers and help make the outdoors accessible for all.

Running Industry Diversity Coalition, a 501(c)(3) nonprofit, was founded in October 2020 as an educational organization with a mission that extends beyond running. Dedicated to championing transformative change within the sport, the RIDC partners with brands, race events, retailers, and run clubs to ignite unparalleled advancements for Black, Indigenous, and other people of color in the running industry.

Trust for Public Land is a national nonprofit that works to connect everyone to the benefits and joys of the outdoors. Quality parks and green spaces are fundamental to sustaining equitable, resilient communities. Access to nature and the outdoors—close to home, in the cities and communities where people live—is a matter of health, equity, and justice. That’s why we work alongside communities across the country to create, protect, and steward the naturerich places that are vital to human well-being. We’re driven by four commitments: equity, health, climate, and community.

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shopyouer.com

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 35

Discover , published by Switchback, is an online resource for the outdoor specialty industry. Just like Switchback, Trailheads has three foundational pillars: education, connection, and business. The publication features insights on various topics – from staff training to merchandising and inventory management – shares best practices from innovative retailers and brands, and provides tips to help stores incorporate new, creative ideas.

We know our readers are busy, so Trailheads offers digestible, quick-to-read articles. As we grow the platform, the goal is to offer more dynamic content, from tutorials to graphics to podcasts.

CLICK HERE to subscribe and get the latest Trailheads articles and updates.

MEET THE EDITOR!

Marcus Woolf has been a reporter, writer, and editor for outdoor business and consumer media for nearly 30 years. He served as the editor of Outdoor Retailer Magazine and worked as a contributing editor for the Outdoor Retailer Daily Exposure newspaper, SNEWS, and Gear Trends Magazine. His writing has also appeared in consumer publications such as Outside and Backpacker. Marcus is an avid hiker and the author of the guidebooks “Afoot & Afield: Atlanta” and “Hiking Huntsville”, which covers trails in his hometown of Huntsville, Alabama.

When he isn’t mapping trails or traveling to visit outdoor retailers, Marcus enjoys backpacking, canoeing, and kayaking with his wife, Wendy.

If you have any ideas for a Trailheads article that would spark inspiration or provide helpful tips to retailers, contact editor Marcus Woolf.

Get in touch:

mwoolf@divcom.com

SWITCHBACK & TRAILHEADS

ROAD SHOW

Did you know Trailheads editor Marcus and members of the Switchback team are hitting the road? We’ve visited outdoor specialty stores in Tennessee, North Carolina, Arizona, Maine, and more to capture content and get an understanding of retailers’ day-to-day. Check out the shots to the left for a look at a few recent road show visits.

Interested in being part of the road show?

Treeline Outfitters – Portsmouth, NH Jesse Brown’s Outdoors – Charlotte, NC

36 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Nomads Adventure & Active Wear – Portland, ME

Let us know at:

info@swithcbackevent.com.

SCAN TO Get Your Projo*

explore our Flavors

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 37

4 Merchandising Tips for Specialty Retailers WRITTEN BY MARCUS WOOLF, TRAILHEADS EDITOR

Many retail experts refer to merchandising as the “silent salesperson.”

A store’s layout, fixtures, signage, and overall atmosphere trigger customer behavior, often before shoppers interact with employees.

When people walk into a store, they make a wide range of judgments and decisions based on what they see and how they feel in the space. To win over customers and convert sales, outdoor stores need a solid merchandising scheme that sends the right message. We asked the merchandising gurus at 3 Dots Design to share tips on how outdoor specialty stores can improve their shops and incorporate new retail trends. You can see examples of these tips by visiting the Retail Innovation Space - presented by 3 Dots Design – in the Switchback Spring exhibit hall.

1. Less is More

2. Mannequins Sell More Apparel

One challenge we often see in outdoor, run, and bike shops is too much product on the floor. The retail trend in other channels is to have fewer products on the floor for easier shopping and a better overall merchandising presentation.

A sales floor packed with products can overwhelm customers and cause them to lose focus. Plus, some people feel anxious in tight spaces, and they might abandon their shopping trip due to that discomfort.

Many outdoor, run, and bike stores hesitate to integrate mannequins into their merchandising for fear of taking up too much space. Also, some shop owners feel that mannequins are reserved for more “boutique-like” fashion stores.

Unfortunately, these store owners also complain about poor apparel sales and say clothing never sells in their stores! The two points are most certainly related.

Displaying outdoor clothing on mannequins will bring the clothing to life and allow shoppers to see full outfits, which enables them to more easily incorporate pieces into their wardrobe. Also, mannequins give apparel form and shape, which greatly improves the “curb appeal” of the clothes and provides an added dimension that hanger displays can’t convey. Investing in some torso forms, leg forms, and full-body mannequins is critical for selling apparel.

Fleet Feet Austin takes a “less is more” approach to footwear display, using several small displays positioned throughout the store rather than one long footwear wall.

The Fleet Feet Flagship Store in Carrboro, NC, combines a mannequin display with a feature wall where shoppers see a small, quick hit of clothing on a magnet display board. The mannequin and display board sit near the clothing inventory, allowing people to shop quickly and easily.

Continued

38 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Bulky cups are so YESTERDAY.

Booth#553

World’s first Double-steel collapsible cup Collapses 2 inches. Expands 15 oz.

Double-steel walls - for both hot or cold.

Patented LockSeal™ Tech = no spills, ever.

Adventure-grade. Everyday ready.

Unfold Adventures Drink Freely Explore Boldly Live Sustainably

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 39

3. Rethink Your Check-Out Area If you’ve purchased a phone or computer at an Apple store, you’ve experienced their mobile checkout system, which works exceptionally well. More retailers are adopting similar checkout systems, because they allow customers to complete their purchases quickly and easily while avoiding long lines. Also, a mobile checkout system opens up retail square footage for products and displays.

Even stores without mobile systems are reducing the size of checkout counters. At Fleet Feet Youngstown in Cleveland, OH, 3 Dots Design created a checkout area significantly smaller than what you encounter at most Fleet Feet stores. The checkout area also serves as a tech bar to save space and streamline customer interactions.

10 to 12 years ago, retailer counters measured 8 to 10 feet long; however, in recent years, they’ve measured 5 to 8 feet in length.

Treeline Outfitters in Portsmouth, NH, uses a mobile payment system for retail sales and taproom tabs.

This allows store staff to move about the store and complete purchases in any area, whether a customer is shopping in the main retail space or enjoying a brew on the shop’s back patio.

4. Include Interactive Elements Retailers are finding creative ways to make shopping a more interactive experience for customers. Some stores have added digital touch screens, while others have taken GPS watches, headlamps, and massage products out of the boxes so that customers can touch and feel them. Some shops even offer samples of the food and beverages they sell for backpacking, trail running, and mountain biking.

Another big retail trend is to incorporate modern seating areas that allow customers to relax and linger longer, which can lead to additional sales. Some shops are even installing beverage services, cafes, and beer taprooms, because these elements not only invite shoppers to hang out for a while but also create social gathering spaces. For example, Neptune Mountaineering in Boulder, CO, partnered with Ampersand Coffee Roasters, who designed in-store cafes for free. In exchange, the shops sell the coffee Ampersand roasts. It’s a great partnership that ensures stores use proper equipment and an effective layout for the coffee shop.

In Portsmouth, NH, people shopping at Treeline Outfitters can relax at the in-store taproom and enjoy locally crafted beers. By giving locals a place to gather, the taproom helps store owners Cody and Emily Whelan fulfill their mission to make their shop a community hub rather than just a retail store.

While shopping for gear and clothing, customers at Treeline Outfitters often pause to have a seat at the bar, enjoy a beer, and spend time with fellow outdoor enthusiasts.

40 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

COCONUTS KEEP IT COOLER

MEET NUTSHELL The modern sustainable cooler made from coconuts that folds flat for easy storage and keeps ice frozen for days.

Visit us at Booth 554

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 41

Better Together: Why the Outdoor Industry Must Meet Face to Face WRITTEN BY MARCUS WOOLF, TRAILHEADS EDITOR

The outdoor industry has always been unique compared to other parts of the working world. More than a collection of companies, it is a constellation of people who not only share financial ties but also find common ground in a love of exploring wild places.

Retailers, manufacturers, reps, nonprofits, and media members have traditionally spent valuable time together hiking, running, climbing, paddling, skiing, and more. These experiences have forged strong relationships that were reinforced at conferences and other national gatherings.

“The outdoor industry is more than just business; it’s a shared passion and a powerful community,” says Christina Henderson, Switchback Director.

Over the last few years, though, the COVID-19 pandemic and other market forces have frayed connections in the outdoor industry.

The pandemic reduced the number of face-to-face gatherings, and new economic pressures made it more challenging to travel and share time on trails and show floors.

While the industry has become fragmented, it’s important that we, as a community, meet face to face.

If we stay in our silos and only communicate digitally, we lose the ability to connect on a more personal and meaningful level.

At industry gatherings, you can interact with peers you don’t normally encounter and gain insight from their experiences. National shows offer access to business leaders you wouldn’t see or meet otherwise. While walking the aisles, you can discover new brands, products, and organizations that benefit your business. And networking events and education sessions provide learnings into issues affecting the industry beyond your own backyard.

42 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

A Fresh Perspective One of the chief benefits of attending an industry event is the chance to step outside your world, meet with peers, and gain a fresh perspective on the market. For Brian Mildenstein, owner of Fin & Feather in Iowa City, IA, industry gatherings provide an excellent opportunity to meet people he wouldn’t see otherwise. He’s looking forward to meeting another shop owner who wrote an article about the relationship between retailers and manufacturers.

“His shop is in Idaho, so I’m never going to run into him, and I’m not going to fly out to Idaho and just sit down and have a coffee,” says Mildenstein. “But I can do that at a national show.”

Mildenstein says he gets valuable information by talking with retailers from other parts of the country. “Our shops might be different, but we have things in common,” he says, adding that a show is a non-threatening environment where “people gladly share information.”

Retailers commonly feel isolated and wonder if they’re making the right moves to address national trends. At events, shop owners can consult with peers to better understand the market. “The most educational part of going to a trade show is talking to somebody else with the same experiences as you,” says Whitney Connell, owner of Hays Co. Outfitters in San Marcos, TX. “You can talk with someone who is not necessarily trying to sell you something.”

Continued

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SWITCHBACK SPRING 2025 • NASHVILLE, TN • 43

Access to Brand Leaders Another advantage of attending an in-person event is that it provides retailers access to a variety of company representatives. Mildenstein says his suggestions and concerns for manufacturers don’t always make it past the reps to reach people higher in the chain of command.

A show like Switchback Spring lets him talk directly with executives and other brand leaders. “You can have a meaningful conversation with a marketing person or maybe a sales manager and tell them things that would really help,” says Mildenstein.

Many Switchback exhibitors are staffing their booths with a range of personnel, such as brand managers and marketing team members, so they can highlight various aspects of the company and share a variety of product stories.

Opportunities for Discovery With the outdoor market becoming more competitive, retailers must differentiate themselves. To do this, dealers can attend a show like Switchback Spring to discover new products and emerging brands.

“There’s great value in being able to walk an aisle and see something that jumps out at you,” says Kerri Olson,

outdoor apparel senior buyer for Piragis Northwoods Company in Ely, MN. People often pack their schedule with appointments to make the most of a show, but it’s wise to set aside time to explore the show floor. You might discover something intriguing. Plus, you can quickly get an overall sense of design and style trends.

Education About Big Issues While Switchback Spring helps dealers stay current with product trends, it also provides a forum for people to discuss significant issues impacting the outdoor industry.

The education program, which spans over all three days of the event, includes presentations and panel sessions covering timely, critical topics, such as threats to public lands and the forces affecting relationships between retailers and manufacturers.

It’s one thing to read news stories about these issues or view reactions on social media, but only by being in the room can you get a real sense of how people feel—and what they’re actually doing.

“The way you create community is not by having a Zoom meeting,” says Mildenstein. “You do it by coming together and talking.”

From the Team As event organizers, the Switchback team knows firsthand the importance of gathering industries in-person. The team was asked to share what they’re most looking forward to at Switchback; below are some of their answers: Meeting passionate retailers in-person and helping them make the most of their Switchback experience!”

– EMMA GALECKAS, ATTENDEE RELATIONS COORDINATOR

“Hearing how

people are using their leadership to create positive change in the industry and to be part of those conversations.”

– REGAN BUCK

Seeing the education sessions come to life thanks to the incredible speakers in the lineup!

– NOELLE MAIBAUM CONFERENCE COORDINATOR

SR. MARKETING COORDINATOR

“Bringing the industry together for the first time in years and spending time with so many smart, creative people.”

The energy of the event – there’s something about being surrounded by people who are involved in the outdoor industry.

Switchback is where new ideas spark and new adventures begin.”

– HEIDI JOHNSTON PARTNERSHIPS PROJECT MANAGER

Can’t wait to bring the community together – the first of many gatherings to come.

– BETH GORDON NEW BUSINESS DEVELOPMENT DIRECTOR

Seeing the event come to life,

– MARK SULLIVAN, PARTNERSHIPS & DEVELOPMENT DIRECTOR

EXPERIENCING THE BUZZ OF THE INDUSTRY COMING TOGETHER —THERE’S NOTHING LIKE THE ENERGY OF CONNECTING IN PERSON WITH SO MANY LIKE-MINDED PEOPLE IN ONE PLACE. – MIKAYLA ZORDAN, MARKETING COORDINATOR

44 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

Want to be part of the action at Switchback Spring?

VISIT THIS PAGE TO REGISTER.

especially Tuesday morning when the exhibit hall opens!

– HAILEY MORRILL

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o t e d i u G

Nashville

Welcome to Nashville!

From delicious food and world class entertainment to a variety of parks and trails, Music City has something for you. Following are just a few recommendations from the Switchback team—and if you’re staying at the Gaylord Opryland, distance from the hotel is included.

Dining Options

Cascades American Café

1 MINUTE | 2800 OPRYLAND DR | $$ AMERICAN RESTAURANT

Frothy Monkey 15 MINUTES | 235 REP. JOHN LEWIS WAY N | $$ CAFÉ & ALL-DAY EATERY

Located within the Gaylord Opryland, this cafe offers a variety of healthy options, including a vegetarian plate featuring grilled vegetables with a delicious seed pesto.

Located downtown, this cozy, all-day café serves up locally roasted coffee, fresh meals, and craft drinks.

Perfect for breakfast meetings, casual lunches, or a relaxed evening wind-down.

Nectar: Urban Cantina

Assembly Food Hall

10 MINUTES | 206 MCGAVOCK PK | $$ MEXICAN RESTAURANT

Located in the Donelson neighborhood, this cantina blends fresh, locally inspired ingredients with bold Latin flavors. Expect tacos with flair and an outdoor patio perfect for casual hangouts.

46 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

20 MINUTES | 5055 BROADWAY | $ MULTI-CUISINE

This downtown, European-style food hall features over 20 eateries and bars with diverse cuisines. Enjoy live music, a full bar, and a rooftop space offering panoramic views.

REDEFINING

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 47

Nashville

t Entertainmesn Option Grand Ole Opry 17 MINUTES | 2804 OPRYLAND DR | $$ EVENT VENUE

The heart of country music turns 100 in 2025! A must-visit for music lovers, the Grand Ole Opry continues to host legendary live shows featuring both iconic stars and rising talent.

The Listening Room Café 20 MINUTES | 618 4TH AVE S | $$ EVENT VENUE

A popular venue that highlights Nashville’s songwriting talent in a relaxed atmosphere where the stories behind the songs take center-stage.

This establishment combines the essence of Music City with a full-service dining experience.

River Queen Voyages 20 MINUTES | 2812 RIVER RD | $$ BOAT TOURS

Explore Nashville’s riverfront on the historic River Queen. Enjoy scenic tours or private boat rentals for a unique outdoor adventure on the Cumberland River.

RIVER QUEEN VOYAGES

48 • SWITCHBACK SPRING 2025

ls

i Outdoor Tra and Parks Two Rivers Park

9 MINUTES | 1000 TWO RIVERS PKWY | FREE TRAILS & NATURE

Located just minutes from the Gaylord Opryland Resort, Two Rivers Park provides peaceful paths along the Stones River Greenway, perfect for hiking, biking, and wildlife observation. You’ll find miles of walking and biking trails through lush landscapes.

Shelby Bottoms Greenway & Nature Park 20 MINUTES | 1900 DAVIDSON ST | FREE TRAILS & NATURE This is w A 1,200+ acre urban oasis offering Switch here W ednesd back’s both paved and dirt trails along the Hike w ay Morning ill ta Cumberland River. Ideal for biking, Learn m ke place! ore running, and birdwatching, with easy page 3 on 1. access via the Shelby Bottoms Nature Center.

Percy Warner Park

35 MINUTES | 7311 HIGHWAY 100 | FREE HIKING & TRAILS

Part of the Warner Parks system, this expansive park features rugged hiking trails, equestrian paths, and scenic views, making it a favorite for outdoor enthusiasts.

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 49

Helpful Resources Gaylord Opryland Resort & Convention Center Switchback Spring will be hosted within a dedicated portion of the Gaylord Opryland Resort & Convention Center, a spacious venue with 12 restaurants and an attached hotel. With retailers, media, exhibitors, and other attendees staying and meeting in a single location, the focused environment will enable both private planned meetings as well as serendipitous run-ins.

Situated in the heart of Nashville, the Gaylord Opryland Resort & Convention Center welcomes guests to a stunning resort experience. Guests can explore nine acres of airy indoor garden atriums, awardwinning restaurants and bars, a state-ofthe-art fitness center, and much more.

CLICK HERE to learn more about the venue.

Dining: There are plenty of restaurants to choose from at the venue.

Listed below are just a few: Old Hickory Steakhouse

A signature steakhouse restaurant showcasing 1855 Black Angus Beef seared to perfection, artisan cheeses, and an extensive wine list.

Solario Cantina

Enjoy the bold flavors of Mexico, signature margaritas, and selections from the tequila bar at this festive spot.

Fuse Sports Bar

With more than 100 high-definition TVs, watch your favorite team while enjoying a variety of tailgate-inspired dishes.

CLICK HERE to see all dining options.

50 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

BOOK YOUR STAY In partnership with onPeak, Switchback secured discounted rates at the Gaylord Opryland Resort & Convention Center. We know plans change, so to help ease your travel planning, onPeak, the only official hotel provider for Switchback Spring 2025, offers flexible change and cancellation policies.

CLICK HERE to learn more and find links to book your accommodations.

NASHVILLE INTERNATIONAL AIRPORT (BNA) If you plan to fly to Nashville for Switchback Spring, you’ll most likely be headed to Nashville International Airport (BNA).

Located just seven miles away, BNA is a quick, easy 10-minute drive to the Gaylord Opryland. We recommend using a rideshare service or taking a taxi. Uber and Lyft vehicles pick up at the Ground Transportation Center, Level 1 of Terminal Garage 2, and Taxis pick up in the South Wing Pick Up Area.

CLICK HERE to learn more about BNA.

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Meet us at booth #554 SWITCHBACK SPRING 2025 • NASHVILLE, TN • 51

Helpful Resources

Event App

The Switchback Spring app is now available!

The app will be your go-to tool for navigating the debut event and will be updated frequently with important information, including schedule changes and live announcements.

Ready to register for Switchback Spring?

CLICK HERE!

CLICK HERE TO LEARN MORE AND DOWNLOAD THIS YEAR’S APP, AVAILABLE ONLY TO REGISTERED INDIVIDUALS.

Download the App to: 1 PLAN your daily schedule, including educational sessions and fun activities 2 BOOKMARK your must-see brands on the show floor All registered attendees and exhibitors will receive a unique app login link.

Keep an eye out !

3 CONNECT with industry peers through a networking tool 4 BE NOTIFIED about booth happy hours and event updates

THANK YOU

for joining us at the debut Switchback Spring.

We are proud to create a gathering for the outdoor industry and will continue to listen, learn, and play our part in supporting the community.

We look forward to building on this inaugural event and coming together again in 2026. Until then, we want to hear from you! Contact our team at info@switchbackevent.com to share your ideas and feedback.

– The Switchback Team

52 • SWITCHBACK SPRING 2025 • NASHVILLE, TN

SWITCHBACK SPRING 2025 • NASHVILLE, TN • 53

THE OUTDOOR INDUSTRY’S MEMBER-LED COLLECTIVE The outdoor industry knows how to navigate tough terrain. It’s what we were built for. But today’s challenges—policy shifts, rising costs, and a changing climate—demand more than endurance. That’s where OIA comes in.

We equip our members with the business intelligence, policy expertise, and sustainability leadership they need to navigate complexity and increase outdoor access for all. For over 35 years, we’ve been the industry’s trusted partner, uniting leaders and innovators to shape what’s next. Because we’re not just here to adapt to change, we’re here to define it.

Join us at outdoorindustry.org 54 • SWITCHBACK SPRING 2025 • NASHVILLE, TN