2027 Exhibitor Brochure

The

GLOBAL Seafood Marketplace

2027

Exhibitor Brochure 20-22 APRIL 2027 / BARCELONA, SPAIN FIRA BARCELONA GRAN VIA VENUE

#SEG27

seafoodexpo.com/global

PART OF A GLOBAL SEAFOOD PORTFOLIO

Produced by: A Member of:

Contents

3

Grow Your Business in the Global Seafood Market (2026 Edition Overview)

4

Visitor Profile

5-6

Why Exhibit: Seafood Expo Global

7

Why Exhibit: Seafood Processing Global

8

Exhibitor Satisfaction

9

Plan Your Stand

10

Upgrade Your Exhibitor Visibility Package

11

Marketing Opportunities

12

Onsite Experiences

13-14 Seafood Expo: A World of Seafood 15

22

Contact Information

Where the Global Seafood Industry Meets to Do Business Seafood Expo Global/Seafood Processing Global, the world's LARGEST seafood trade event, brings together buyers and suppliers from around the globe to source products, build new relationships and nurture existing relationships with seafood and processing solution companies, network and learn the latest information on industry topics and trends.

Grow your brand’s reach across the global seafood market in just three days by exhibiting at The Global Seafood Marketplace.

The best seafood exhibition where you'll find the whole world in one place.”

– Terje Mohamed, Jazan Development and Investment Company, 2026 Exhibitor, Saudi Arabia

2026 Edition Overview The world’s largest and most diverse seafood trade event closed its 32nd edition in April of 2026.

TOTAL ATTENDANCE:

35,600+

SEAFOOD INDUSTRY BUYERS AND SUPPLIERS REPRESENTING

149

COUNTRIES INCLUDING

2,291

EXHIBITING COMPANIES ACROSS

85

COUNTRIES COVERING

52,982M2

OF EXHIBIT SPACE

3

Visitor Profile I love to visit [Seafood Expo Global] every year to catch up with most of our suppliers from around the world. This is a very sustainable way of doing business rather than travelling around the globe.”

– Oliver Winter, Valio Hamburg GmbH, 2026 Attendee, Germany

93%

likely to participate again in the future

TOP VISITOR INDUSTRIES 4%

3%

2%

5% 5%

26%

7% 10%

13% 11%

12%

26% Importer/Exporter 13% Distributor/Wholesaler 12% Retail 11% Aquaculture 10% Processing 7% Transportation/Cold Storage/Services 5% Brokerage/Trading 5% Fishing Company 4% Foodservice/Catering 3% Equipment/Packaging 2% Research/Education/Government

TOP REASONS VISITORS ATTEND

94%

were satisfied with the Expo

90%

reported success in their goal of sourcing/meeting with suppliers/vendors

85%

say the Expo is important to achieving their business goals TO NETWORK and BUILD connections

TO SOURCE and MEET with suppliers and vendors

TO DISCOVER new products and innovations

TOP 10 VISITING COUNTRIES

FOR EDUCATION

FOR ADVANCING career

73%

involved in or influence purchasing decisions

1 Spain 2 Italy 3 Norway 4 France 5 United Kingdom 6 United States 7 The Netherlands 8 Germany 9 Iceland 10 Portugal 44

*All data based on 2026 post-event survey and visitor registration data.

Why Exhibit: Seafood Expo Global exceeded our expectations.

Our business objectives were already met on Day One, so the other days were really a bonus. Our seafood network has grown substantially!”

– Rein Brands, Urk Seafood, 2026 Attendee, Netherlands

WHO ATTENDS SEAFOOD EXPO GLOBAL? Decision makers from across the global seafood market attend the world’s LARGEST seafood trade event every year, coming from business categories such as: AIRLINE

BAR/CLUB

DISTRIBUTOR

CATERING FIRM

E-COMMERCE

HOTEL

IMPORT/EXPORT

SCHOOL

FAST FOOD

GROCERY

GOVERNMENT/MILITARY

53%

$1 million

Frozen Seafood Fresh Seafood Aquaculture/Farm-Raised Seafood Canned Seafood Live Seafood

TOP SPECIES TYPES

*All data based on 2026 visitor registration data.

5

AND MORE!

of visitors reported an annual seafood purchase of more than

TOP PRODUCT TYPES

1. Shrimp 2. Cod 3. Tuna 4. Salmon 5. Bass

RESTAURANT

WHOLESALE

TOP PRODUCTS & SPECIES VISITORS PURCHASE

1.

2.

3.

4.

5.

HOSPITAL

RESORT

SUPERMARKET

In 2026,

CRUISE LINE

6. Crab 7. Octopus 8. Squid 9. Catfish 10. Mackerel

Why Exhibit: There's no question about it. We're coming back next year.”

– Espen Rørvik, Optimar AS, 2026 Exhibitor, Norway

KEY BUYER PROGRAM Seafood Expo Global has a long-standing Key Buyer Program designed to cater to the needs of high-volume seafood buyers in retail, foodservice and distribution. Through this dedicated initiative, exclusive benefits and opportunities are arranged to increase the value and efficiency of attending the world’s LARGEST seafood Expo.

The 2026 Key Buyer Program brought 703 high-volume seafood buyers to the event to:

• Source new products • Maintain current business relationships • Connect with potential new suppliers

Sample list

HIGH-VOLUME BUYERS THAT ATTENDED IN 2026 • Aeon Topvalu Co., Ltd. • Ahold Delhaize • Aldi • Amrest • Aramark & Avendra Intl.

• Asda • Auchan • Bidfood • Carrefour • Carnival UK • Castell Howell • Colruyt • Conad • Compass Group • Coop • Costco • Cunard and P&O Cruises • Dagab • Delhaize • Eat Happy Group • Edeka

66

• El Corte Ingles • Elior • Eroski • Eurospin • Gategroup • Hana Group • HelloFresh • ICA • Iceland • Intermarche • Itsu Limited • Jeronimo Martins • Jumbo • Kaufland • KellyDeli Group • Kesko • Kura Sushi • La Sirena • Lidl • Loblaw • Makro

• Marks & Spencer • Mercadona • Metro • Migros • Morrisons • MTY Group • Picard • Pomona PassionFroid • REMA 1000 • REWE • Sainsbury’s • Sam’s Club • Sodexo • Spar • Sysco • Tesco • Waitrose • Wonderfield Group

See the full list

OF 2026 SEAFOOD KEY BUYERS

Why Exhibit: Seafood Processing Global, co-located with Seafood Expo Global, serves the global market for seafood processing equipment, services, packaging, logistics and more.

As a part of the world’s LARGEST seafood trade event, no other industry event offers the opportunity to showcase processing equipment, technologies and services to a larger professional seafood audience.

WHO SHOULD EXHIBIT? COMPUTERS, SOFTWARE AND INFORMATION SYSTEMS CUTTING MACHINERY, TECHNOLOGY FREEZING SYSTEMS

CONTAINERS, TOTES

DISPLAY CASES, LIVE TANKS

LABELING EQUIPMENT AND SUPPLIES

PACKAGING MACHINERY

REFRIGERATION SYSTEMS AND SUPPLIES

SLICERS, TEMPERERS, FORMERS WAREHOUSING, COLD STORAGE

SCALES

TRUCKS, CARGO CONTAINERS, CARGO HANDLING AND MORE!

Seafood Processing Global brings qualified buyers of seafood processing equipment, packaging, machinery, logistics and services from around the world, who come looking for innovative solutions to fit their needs.

TOP 6 PRODUCTS & SERVICES BUYERS LOOK FOR: 1.

2.

3.

4.

5.

Services Transportation/Logistics/Cold Storage Packaging Materials & Equipment Aquaculture Supply Primary Processing Equipment

6. Refrigeration/Freezing Equipment & Supplies

AQUACULTURE INNOVATION ZONE Aquaculture is the fastest-growing sector in global seafood production—and technology is driving its next leap forward.

The 2027 edition of Seafood Expo Global/Seafood Processing Global brings back the Aquaculture Innovation Zone! This area serves as a hub for companies at the forefront of aquatech, AI and sustainable aquafeed to connect with the global seafood industry.

LEARN MORE ABOUT THE

AQUACULTURE INNOVATION ZONE

7

*All data based on 2026 post-event survey and visitor registration data.

In 2026,

53%

of all Seafood Expo Global exhibiting companies visited Seafood Processing Global

Exhibitor Satisfaction As a Purchase Manager, I found Seafood Expo Global/Seafood Processing Global to be crucial for sourcing and connecting with suppliers worldwide. The event provides direct access to many high-quality suppliers, allowing for easy comparison of products, prices and capabilities in one location. Despite the busy schedule, the quality of meetings and business opportunities makes it very worthwhile. It is an important event for anyone serious about improving and diversifying their supply chain in the seafood industry.”

86%

of exhibitors say the Expo is important to achieving their business goals

– Ismini Miralles, Globalimar Europa SL, 2026 Exhibitor, Spain

Exhibitors expect to generate an average

$318,000+

in sales from exhibiting

WHY

91%

of exhibitors were satisfied with the Expo

93%

of exhibitors are likely to participate again in the future

EXHIBIT? 85%

of exhibitors were satisfied with the quality of attendees

See Who EXHIBITED IN 2026 2026 EXHIBITORS

2026 EXHIBITORS

8

*All data based on 2026 post-event survey and visitor registration data.

2 out of 3

exhibitors are likely to recommend Seafood Expo Global/Seafood Processing Global to a colleague in the industry

Plan Your Stand Seafood Expo Global/Seafood Processing Global is one of the most important platforms for the global seafood industry.

It brings together high-quality buyers and suppliers under one roof, creating real business opportunities and long-term partnerships. A must-attend event for anyone serious about the seafood trade.”

– Inge Abdulbhai, The Marine Products Export Development Authority, 2026 Exhibitor, India

STAND SPACE Exhibitors of The Global Seafood Marketplace benefit from the event organizer’s decades of expertise in planning world-class seafood trade events. The Expo team partners with official vendors that work closely with exhibiting companies to meet their exhibiting needs and create attractive and engaging stands to match any company’s branding, vision and budget.

Click here to see the

SEAFOOD EXPO GLOBAL/ SEAFOOD PROCESSING GLOBAL BUDGET GUIDE

9

Exhibitor Visibility Packages Looking to boost your Company Profile visibility and connect with buyers before, during and after the Expo? Exhibitor Visibility Packages are designed to help you make the most of your presence at Seafood Expo Global/ Seafood Processing Global.

View A Comparison Document of the Standard and Premium Exhibitor Visibility Package Options

Your exhibit space contract includes a Standard Exhibitor Visibility Package, which offers basic information for your exhibitor listing such as your company name, city, state, country, booth number and up to 10 product categories.

EXHIBITORS AND ATTENDEES USED THE DIGITAL PLATFORM

Upgrading your Exhibitor Visibility Package allows you to enhance your company profile on the Digital Platform, giving you the opportunity to interact with attendees via live chat before, during and after the event, schedule onsite meetings and export contacts and leads before the Expo even begins. This is your opportunity to build relationships early and increase your reach.

THE EXHIBITOR LIST WAS VIEWED MORE THAN

By upgrading to a Premium or Premium Plus package, you’ll gain additional exposure and features.

•

TIMES

The Premium option allows you to export contacts made through the Digital Platform.

•

The Premium Plus package provides the added benefit of positioning your company at the top of the exhibitor search list and gives you the ability to download leads directly from the desktop before the event. This top-tier option is limited, so act quickly!

AT THE 2026 EXPO: OVER

12,300

46,000

EXHIBITORS WHO UPGRADED TO A PREMIUM OR PREMIUM PLUS PACKAGE EXPORTED

100

LEADS ON AVERAGE

10

These packages feature your company profile and additional exposure across the Expo’s Digital Platform (desktop and mobile app), Event Website and SeafoodSource’s Supplier Directory.

Marketing Opportunities The mobile app… enabled us to efficient networking; we arranged meetings. We had a series of meetings both at the stand and different other locations with potential partners.

The whole team was fully booked with meetings all day. So alongside with the booth attendance, it was really a good synergy and a good way for us to have a very efficient and effective networking.”

– George Mantas, Aquabiotech Group, 2026 Exhibitor, Malta

Exhibitors can further increase their brand’s visibility before, during and after the Expo with a wide variety of sponsorship opportunities.

The Event Sales team works closely with exhibiting companies to develop a package that fits an individual exhibitor’s needs and budget to maximize their ROI.

SEAFOOD EXCELLENCE GLOBAL AWARDS

Exhibitors’ top products are submitted into this prestigious awards competition to be recognized on the seafood’s world stage! All products submitted for entry are featured in a highly visible and sought-after location on the Expo floor, with special recognition given to competition finalists and winners.

View the full list

OF AVAILABLE MARKETING OPPORTUNITIES

Ready to start planning your

marketing strategy?

CONTACT THE SALES TEAM NOW

11

Onsite Experiences Great event for growing business for the companies of the seafood sector around the world. Seafood Expo Global is a great opportunity for so many companies to successfully carry out networking and to make huge profit once the meetings can take place with other serious and responsible companies.”

– Jorge Ngongang Ndendo, El Pescador Gigante, 2026 Exhibitor, Spain

Seafood Expo Global/Seafood Processing Global keeps attendees energized and engaged by offering a variety of educational and networking opportunities to take part in throughout the full three days of the Expo.

CONFERENCE PROGRAM

More than 30 educational sessions presented by top industry experts on some of the most relevant and pressing issues affecting seafood today.

CONNECTING WOMEN IN SEAFOOD RECEPTION & NETWORKING EVENT

Located in Hall 1, this event allows for elevated networking opportunities with women and peers in the seafood industry. This event is free for all badge types and open to all!

THE INNOVATION THEATER

Take advantage of the opportunity to showcase your products live!

Whether it is a Product Pitch or Presentation, the Innovation Theater located in Hall 1 offers increased exposure for your business.

1212

SEAFOOD EXPO A World of Seafood

Benefit from decades of expertise in world-class seafood trade events.

Seafood Expo Events & Industry Media Resources

Market to a Global Seafood Audience seafoodexpo.com | info@seafoodexpo.com

The Seafood Marketplace for The Seafood Marketplace for

NORTH AMERICA

NORTH AMERICA 7-9 MARCH 2027

GLOBAL

BOSTON, USA

The

GLOBAL Seafood Marketplace

20-22 APRIL 2027 BARCELONA, SPAIN

• LARGEST DATABASE of seafood professionals worldwide • TOP SEAFOOD BUYERS from target industries • OVER 3,500 exhibitors worldwide • SEAFOOD SPECIFIC • PRE-EVENT, AT-EVENT & POST-EVENT marketing opportunities available

This is really my biggest bet for the year. It's a massive marketing push for my company, one that we really value, coming here and speaking about the brand and connecting with both industry leaders and prospective buyers.”

– Sarah Matheson-Harris, Owner & CMO, Matheson Oyster Co., United States

Seafood Expo Global/Seafood Processing Global is an essential event for anyone in the seafood industry. It brings together innovation, global suppliers, and meaningful business opportunities all in one place.”

– Stan Prociuc, Confederazione Nazionale Coldiretti, Italy

• Largest seafood trade event in North America with 19,082 seafood professionals from 107 countries in attendance • With 1,215 exhibiting companies featuring seafood products, equipment and services from 50 countries • Seafood Excellence Awards recognize the best new retail and foodservice products • 79% of visitors are from North America • Conference Program addresses market-specific topics *Results based on 2026 post-event data

• Largest seafood trade event in the world gathering 35,653 seafood professionals • With 2,291 exhibiting companies featuring seafood products, equipment and services from 85 countries • Attendees come from 149 countries • Seafood Excellence Global Awards celebrate the world's top seafood products each year • Robust Conference Program addressing the most relevant and timely seafood issues and trends worldwide *Results based on 2026 post-event data

The Seafood Marketplace for

ASIA

2–4 SEPTEMBER 2026 SINGAPORE

MEDIA SEAFOODSOURCE.COM

Getting to meet customers, buyers, suppliers and everyone within the industry face to face... makes all the difference. Seafood Expo Asia has been totally valuable, totally worthwhile, and absolutely no regrets. We are totally satisfied with our experience here.”

– Scott Maltby, Global Division Manager, Shiino Foods Co, Ltd., Japan

Having a presence on SeafoodSource is very valuable for our brand. According to our analytics, SeafoodSource is one of our top referral sites, so we know we're very visible."

– Handy International

• 94% of exhibiting companies consider the trade event important to their business • Over 270 exhibiting companies from 42 countries • Industry professionals from 75 countries • Free business matchmaking program to match and meet with high volume buyers and importers • Provides valuable market expertise through educational programs relevant to the Asian market *Results based on 2025 post-event data

• The ONLY official media for Seafood Expo events • Offers exclusive global reporting, consumer trends and insightful analysis you can trust • Provides educational and business resources • 63,000+ daily newsletter subscribers* • 1,000+ high volume buyers subscribed to SeafoodSource News* • 430,000+ monthly visitors averaged in 2026 to date *Data current as of June 2026

SEAFOOD EXPO A World of Seafood

Benefit from decades of expertise in world-class seafood trade events.

Find new customers for your products, equipment or services at these leading international seafood expositions. Advertise to thousands of buyers around the world who visit the Seafood Expo websites and rely on SeafoodSource.com for industry news, business resources and expo coverage. Diversified provides a truly global marketing solution to help grow your seafood business.

SEAFOOD EXPO NORTH AMERICA AND SEAFOOD PROCESSING NORTH AMERICA BOSTON, USA | seafoodexpo.com/north-america Seafood Expo North America/Seafood Processing North America is the unmatched destination for meeting face-to-face with buyers, finding new customers and launching products in the North American seafood market.

93%

of exhibitors plan to return next year

83%

of visitors say the Expo is important to their business *Results based on 2026 post-event data

SEAFOOD EXPO GLOBAL AND SEAFOOD PROCESSING GLOBAL BARCELONA, SPAIN | seafoodexpo.com/global Seafood Expo Global/Seafood Processing Global is where the entire global seafood supply chain meets to network, stay informed and do business. As the world’s largest seafood trade event, there is no better opportunity that exists to connect your business with the seafood and equipment buyers and decision makers from across the global market.

93%

of exhibitors plan to return in the future

90%

of visitors reported success in their goal of sourcing/meeting with suppliers & vendors *Results based on 2026 post-event data

SEAFOOD EXPO ASIA AND SEAFOOD PROCESSING ASIA SINGAPORE | seafoodexpo.com/asia Seafood Expo Asia/Seafood Processing Asia is your direct channel into the lucrative Asian seafood market. Exhibiting at Seafood Expo Asia/Seafood Processing Asia puts your products in front of the right high volume seafood buyers representing supermarkets and retail, restaurants and hotels, importers, exporters, distributors and wholesalers from across Asia.

88%

of exhibitors were satisfied with the quality of visitors to their stands

96%

of visitors considered the event important to their business *Results based on 2025 post-event data

SEAFOODSOURCE.COM The ONLY official media of Seafood Expo events SeafoodSource is the year-round leading digital platform for trusted news, pricing insights and analysis, market trends, Seafood Expo updates, and educational content tailored to the global seafood industry. Maximize your visibility with a customized SeafoodSource advertising solution designed to align with your budget and strategic objectives. Tap into our extensive professional network to elevate your brand, boost website traffic, attract qualified leads, and stay ahead of your competitors.

PART OF A GLOBAL SEAFOOD PORTFOLIO

14

74,000+ SeafoodSource News Subscribers from all over the world

1,000+

High volume buyers subscribe to SeafoodSource News *Based on 2026 analytics and subscriber data

Produced by:

A Member of:

20-22 APRIL 2027 / BARCELONA, SPAIN FIRA BARCELONA GRAN VIA VENUE

The

GLOBAL Seafood Marketplace 2027 Exhibitor Brochure

READY TO LEARN MORE ABOUT EXHIBITING AT THE WORLD'S LARGEST SEAFOOD TRADE EVENT?

Contact the Sales Team Today!

STILL HAVE QUESTIONS? Submit your Inquiry Here!

sales-global@seafoodexpo.com | +1 (207) 842-5590

#SEG27

seafoodexpo.com/global

PART OF A GLOBAL SEAFOOD PORTFOLIO

Produced by: A Member of: