Leah Anderson Listing Presentation

THE Real FACE OF REAL ESTATE

Listing PRESENTATION A Complete Guide for Modern Day Real Estate

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Leah Anderson GET TO KNOW YOUR REALTOR®

WHO IS LEAH?

The Full Service Realtor with Community Mindfulness.

As a REALTOR® specializing in Washington, DC and Maryland, Leah Anderson believes in whole community investment and community engagement. When selling or buying a home, your are investing in not just the property, but the community as well.

By incorporating her 11-year experience as a managing budget analyst, Leah provides her clients with important financial and marketing analysis needed in order to negotiate and advertise effectively in a competitive market.

Her areas of expertise include: • Creative marketing for listings - expertise in how to market the best of your property.

• First-time home purchases.

• Investment properties including multi-family properties.

• Expertise in dual transactions - selling and buying a home simultaneously.

• Expert in housing cooperatives (Co-ops) and Condominium sales.

Believing the sale and acquisition of real estate is based on problem solving, follow-up and excellent customer service, Leah brings the working knowledge of a successful real estate transaction with integrity throughout the entire process.

As a member of the Gold Team within Long & Foster, Leah ended 2021 with having sold over $7,000,000 in real estate.

Because buying and selling a home or just investing in real estate can be complicated and tedious, Leah believes it is her obligation as her client’s agent to ensure that every aspect of the transaction is transparent and organized to facilitate the best possible outcome.

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

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Leah Anderson GET TO KNOW YOUR REALTOR®

HELPING YOU MAKE A BIG MOVE I’ll connect you with your buyer

This is about more than bricks and sticks.

It’s about one of the biggest investments you’ll likely ever make: your home. You put your heart and soul into it for years or even decades.

When it comes time to sell, you want to reap as many of the rewards as possible.

In real estate since 1968, our company has learned a few things about serving home sellers and maximizing their returns.

That’s why we’re the No. 1 real estate company in the United States*. When it comes to selling your home, we will give you the best advice on how to position your property and get the best price for it in the shortest amount of time.

YOUR EXPERT IN REAL ESTATE

My experience, knowledge and extensive network will help sell your home.

WHY SHOULD YOU CHOOSE ME AS YOUR AGENT? • I know what will get buyers through the door of your open house and make them want to stay for a lifetime.

• I’ve had the best training offered in the industry at every step of my career.

• I have the backing of a respected broker, who’s been in the real estate business since 1968.

• I have access to a family of companies that help my clients with everything that has to do with home, from mortgage and settlement to home warranty and insurance.

• I work and live for the love of home. I’m your trusted advisor, your practiced negotiator, your skilled househunter and your neighborhood expert.

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

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What I Bring to the Table MANAGING YOUR SUCCESSFUL HOME SALE In Addition to Finding a Buyer For Your Home, I Will:

Walk with you through the real estate process from start to finish.

Develop a Comparative Market Analysis (CMA) to help determine your home’s value and optimal pricing.

Assist you in preparing your home for sale.

List your home on LongandFoster.com and other popular websites.

Keep you up-to-date on current market activity.

Assist you with the selling and negotiating processes.

Track contingencies and ensure contract deadlines are met.

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

What I Bring to the Table MANAGING YOUR SUCCESSFUL HOME SALE

By Working With Me, You Will:

Gain exposure to more qualified buyers and agents.

Be more likely to get the greatest return on your investment.

Access current market information to make informed decisions.

Maintain peace of mind that the details are being handled.

Have a skilled negotiator on your side.

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

With You Every Step of the Way CUTTING THROUGH THE COMPLEXITY

Finding a buyer is just the beginning. I ill also assist you with all of the subsequent details that must be managed to ensure a successful real estate transaction.

FIND A BUYER

Negotiated Contract

Earnest Money Paid

Various Inspections

Contingency Completions

Appraisals

Insurance

Settlement Date Arrangement

Occupancy Arrangements

Documentation Recordation

CONGRATULATIONS HOME SOLD!

Title Review

Buyer Financing

Survey

Title Work

Condo/HOA Documentation

Home Warranty

Ratified Sale Contract

Settlement & Check Presentation

Seller Receives Net Proceeds of Sale

by Settlement Attorney/Title Company

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

Listening & Learning

UNDERSTANDING & MEETING YOUR NEEDS QUESTIONS I’LL ASK • • • • •

Why are you selling your home?

Where are you moving?

When would you like to Move?

When was the last time you Moved?

What do you expect from your real estate agent?

AVOIDING COMMON GO-TO-MARKET MISTAKES NOT THINKING LIKE A BUYER While it’s difficult to think like a buyer, it’s important you make every effort to do so. Remember, potential buyers need to see your house as their home. So together, we will make it as easy as possible for them to do just that.

LIMITING MARKETING EXPOSURE While real estate is certainly a local business, it’s critical to reach the largest pool of poetntial buyers for your home. Increased market exposure can increase demand and often lead to a better sale price. My company and I will work to garner the freatest attention for your property.

FOLLOWING BUYERS AROUND WHEN SHOWING Whenever possible, try not to be home when your property is being shown to prospective clients. They need to envision your home as their own, so it’s best they do so on their own.

NOT KNOWING YOUR COMPETITION Evaluating the competition is part of the competitive market analysis and will help position your home properly in any market. And, if a competitive home sells, we will use that knowledge to evaluate your home’s relative position in the market.

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

Unparalleled Reach

OUR EXCLUSIVE AFFILIATION WITH LeadingRE More U.S. home sales volume than any other real estate network, franchise, or brokerage brand. $296 Leading Real Estate Companies of the World®/Long & Foster® $260 KW $207 CB $152 COMPASS $110 BHHS $97 SIR $96 RM $72 eXp Realty $37

Redfin

$29

Century 21

$29

Douglas Elliman $23 Homesmart $20 Corcoran

$11 BH&G $11 ERA $0

$50

$100

$150

$200

$250

$300

Volume shown in billions of dollars.

This bar chart is sourced from REAL Trends 500 for 2020. realtrends.com

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

Pricing Strategy

PRICING YOUR HOME FOR SUCCESS COMPETITIVE MARKET ANALYSIS Determine the value of your home

THESE FACTORS

MARKETING STRATEGY

HOME FEATURES

SIMILAR PROPERTIES

=

LIST PRICE

CONDITION OF HOME

CURRENT MARKET

THINGS WE CAN CONTROL: • Condition of your property • Generating interest with effective marketing strategy • List price

THINGS WE CANNOT CONTROL: • Location • Competition • Market conditions Together, we will review the current market and comparable properties, so we can arrive at the best go-to-market strategy.

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

Pricing Strategy

PRICING YOUR HOME FOR SUCCESS IN-DEPTH MARKET ANALYSIS

Watching trends in your neighborhood, city and region

Covering more than 700 local areas across the Mid-Atlantic and Northeast regions, our Market Minute reports provide an in-depth overview of real estate market statistics, including:

• Units sold • Active inventory • Median sale prices • Months of supply • New listings • New contracts • List-to-sold price ratio • Days on the market

Ask me for your complimentary report.

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

Marketingg Strategy

DRIVING TRAFFIC TO YOUR LISTING HOME STAGING

DIRECT MARKETING TO BUYERS

Home staging is when you intentionally prepare a home’s furnishings, art, and overall appearance to appeal to specific real estate buyers. It’s both an art and a science, and requires psychology, interior design, and real estate knowledge. The purpose of home staging is both to attract the types of buyers most likely to purchase the home and to sell it for the highest price in the least amount of time.

We will also include traditional marketing methods as part of your strategic plan. We don’t just place their home on the market and call it a day, Here are some marketing tactics we use to market your property directly to buyers: • Just listed postcards • Email marketing

PHOTOGRAPHY & VIDEOGRAPHY

• Lawn signs • Open house invitations

Whether or not the home is staged, our marketing will use top-notch photography and videography. Bad photos undermine marketing efforts and can deter potential buyers from wanting to see the home at all.

• Social media postings and frequency • Publication advertisement

ADVERTISING ON ALL PLATFORMS

In addition to photography, many homeowners are opting to do video or virtual tours of their homes for even more engagement and to give buyers a 360-degree experience.

After your marketing materials are prepared, we’ll use them on both offline and online advertising platforms.

We advertise to our full extent to bring you multiple offers, which means leveraging as many platforms as possible.

• The Local Multiple Listing Service (MLS) • Website & Landing Page • Internet Platforms • Social Media

SHOWINGS & OPEN HOUSES • Determine times/dates for open houses • Discuss access to property that comfortably suits your schedule • What we will do during open houses and showings 13

3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

Marketingg Strategy

DRIVING TRAFFIC TO YOUR LISTING A CUSTOMIZED WEBSITE FOR YOUR HOME

One key element of our extensive digital marketing strategy

KEY FEATURES & BENEFITS OF YOUR HOME’S CUSTOMIZED WEBSITE: • A convenient, one-stop shopping experience where visitors can view property details, photos, maps and more • Superior online presence that uniquely showcases your home with pictures and detailed information for prospective buyers • Neighborhood and community information • Ease-to-share via email and social media sites • Easy access to get more information or schedule showings of your home • Visitors can contact me immediately and directly to inquire about your home 14

3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

Marketingg Strategy

DRIVING TRAFFIC TO YOUR LISTING ACTIVE MONITORING OF RESULTS

Providing you with reports on how much your property is viewed online.

WITH OUR POWERFUL REPORTS, YOU’LL: • See how many times consumers have viewed your property • Learn how your home’s online traffic compares to others in a similar price range and zip code *Not all MLSs participate in the data feeds to these sites. Appearance of your property on idividual sites is contingent upon localized proprietary feeds. Long & Foster has a business relationship with the above companies at the time of this printing. Such relationships are subject to change without notice. Strategic partnership with ListHub Pro.

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3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com

THE Real FACE OF REAL ESTATE

3527 12th Street NE • Washington, DC 20017 • 202-526-7141 • LeahAndersonGroup.com • 16