District Focus Magazine - September 2015 Edition

IN THIS ISSUE

• Fun with Funnels • Creating Military Standards • Business Station

• Premium Publishers • Better Planning for Small Business • Upcoming District32 Workshops

• Bookkeeping

• IT MOOTI

Essentials

• District32

• Exclusive

Interviews:

Providers

Tammy

• Looks Divine

George

Meet Some Of The Exclusive Providers In DISTRICT32

Fun with Funnels - How to Grow your Database (without losing your hair) So you run a business...that’s awesome. No doubt you have a marketing plan, an auto-responder and client database to capture and nurture leads, plus an automated business process to handle as many back-end admin tasks as possible... Right? If not, don’t worry, you’re part of the 85% of small businesses who are still building their systems. We aren’t discussing automation here (although that is a sweet spot of ours) but rather the first part of the success equation - FUNNELS.

funnels include strategies to provide value (in the form of gifts - think ebooks, vouchers, etc) in return for contact details. Email copy should be designed with a ‘value up-front’ tone, and the primary goal is to gather contact information to build your database.

You have to “wow” the customer with your generosity and create trust from the outset.

Situation 2) You’ve got plenty of contacts but need to turn them into paying customers.

You have a list, but not many of them are spending money. Possibly you have a lot of free subscribers or event attendees. In this case you might consider an Activation Funnel. These include simple surveys, tripwires and other sales strategies, which are simple to deploy and result in a flood of immediate conversions. Proven copy is critical as very few of us are tolerant of blatant marketing.

Situation 3) You have lots of customers, but are looking for a quick win or instant cash flow.

Monetization Funnels can be turned on quickly and should result in immediate ROI. But beware, this won’t work unless you have a contact list that knows, likes and trusts you. These include webinar and event sales campaigns as well as flash sales and ascension sequences.

So what is a marketing funnel? Well, as vague as it sounds, it’s essentially the “machine” that allows wouldbe customers to move from first awareness of your brand, through to raving fans. The number of converted customers in relation to the number of leads is referred to as your ‘funnel conversion rate’. Sounds simple enough. However, the magic lies in knowing which type of funnel to use for a given situation, such that your conversion rate is the best it can be.

There are three basic marketing funnel categories: • Acquisition Funnels • Activation Funnels and • Monetization Funnels

It’s important that any funnels you deploy is managed through a system that allows you to measure the results and track what is and isn’t working. An intelligent Customer Relationship Management (CRM) system like Infusionsoft or Ontraport is critical to the success of an organisation.

Get your marketing funnel and tracking right and you’re likely to see business changing results in very little time. Contact IT Mooti today for a review of your processes and to find out how you can improve your business; we have funnel templates and campaign strategies that can be deployed almost immediately.

To find out more, email Jason on jason@itmooti.com or call 0404 301 985.

To understand which to use, you need to understand what it is that your business needs.

Situation 1) You need more leads.

You have a product and an optimized back-end, and you’re looking to fill the sales pipeline. If so, then you’re probably looking to implement an Acquisition Funnel, designed specifically to get more leads. These

2

Premium Publishers

PERTH CITY SPRING 2015

g class hero

workin shares his Jimmy Barnesdeadly sins seven knowing the

score

Gethin ony's Jessica stage Perth Symph to the world takes

SPRING

SSI TO CLA THE AU

C

2015

INE MAGAZ

IMAGE @phaceb Smith ook/Andrew

M.AU

E SPRING

●

01

●

ASSIC.CO

AUTOCL

MARQU

PERTH CITY

M.AU

E SPRING

●

01

●

ASSIC.CO

AUTOCL

MARQU

PREMIUM PUBLISHERS is Perth’s newest custom publishing house, specialising in custom magazines and publications, as well as a broad range of production services including copywriting and design services.

to Peard offices, cafes and hospitality and retail outlets across the city, onto Mandurah and down the coast to Margaret River.

The magazine was a finalist in the Custom Magazine of the Year awards in 2014, quite an achievement for a title under a year old.

Our experienced and international team of professional editors, writers and designers enable us to always run original, unique and exclusive copy especially designed to cater directly to each individual publication’s target readership.

For more information on what we could do for your company, visit premiumpublishers.com.au SPECIALISING IN:

For over two years, Premium Publishers has been producing Perth’s only monthly lifestyle and property magazine, PRIMOLife, on behalf of the Peard Real Estate Group. With a consistent increase in readership, each month 25,000 copies are distributed

• • •

Magazines, Special Publications Copywriting Design, Web Creation

PREMIUM PUBLISHERS

Business Station Business Station is a not-for-profit provider of enterprise development services covering a large proportion of the Perth metro. Business Station also operates as an incubator with affordable office space situated in Joondalup and Gosnells available for starts ups’ and businesses in the early growth stages.

2

Over the last two years, Business Station has aided well over 1000 new and existing businesses create sustainable companies and reach the next level of success. Continuous upskilling and training of staff is vital for the success of your business and we have assisted in this area by delivering continuous advisory services, training and workshops.

To help up skill individuals in business at all stages through the provision of advisory services and cost effective support and training.

We connect businesses by hosting and collaborating on a huge variety of events including business expos, networking, sundowners and even high tea. Major sponsors include the Small Business Development Corporation, the City of Canning and the City of Gosnells.

www.businessstation.com.au (08) 9398 6333 CEO – Kim Charles

(08) 9398 6333

kim@businessstation.com.au

Mission

www.businessstation.com.au

KIM CHARLES

3

Creating Military Standards From my time in the military there is one thing that has stuck with me that many small businesses can implement to become more efficient and that isn’t the ability to do a bunch of push-ups. This key ingredient is knowing (and all your team knowing) your processes and standards.

Over the last 100 years the military has developed and refined their SOP’s or standard operating procedures so that there is clear guidance on exactly what is expected of each and every soldier right from their job description, weapons, and formations all the way to exactly how many centimetres apart different badges need to be on their dress uniform for parade.

Every soldier is drilled in each of these SOP’s so that it becomes second nature in the heat of battle when control may be lost and instinct takes over. It also provides for when one process ends and another begins.

Now I’m not suggesting that small businesses need to be as thorough or regimented as the military but there are key take always from this approach that can make your business more efficient and thus more successful.

The key part of having documented processes is so that everyone involved knows how they fit into the business cycle from client acquisition and product delivery to marketing and accounting. More than likely, in a small team, there are team members that satisfy more than one role but in order to have efficiency they need to know at which point of the cycle they are performing each role and when the trigger takes place to change roles.

As an example, you may have a team member that is employed as an admin assistant. Now that role could involve a number of tasks including ringing potential leads, opening mail, talking to suppliers and doing the banking. Each of these tasks has a different hat and trigger point and will affect the efficiency of the business cycle. By documenting the process by which this admin assistant is expected to complete each task it sets expectation and there will be less time lost on the transition from one task to the next.

The second take away from having detailed standards is having a quality to your product or service. The standards create an inherent consistency by which your business will be known. Consider a café and a typical flat white. The amount of coffee in the handle, the amount of milk, and the temperature are all potential variables that will affect the finished product.

By detailing the standard on each of these you will have consistent and a good tasting coffee that will bring customers back to your product.

The final point to make in regards to designing a process flow is the ability to distance yourself from the day to day operations of your business. This then gives you, the owner, time to grow the business and ultimately put the business in a position to sell. The benefit of the documented processes will provide potential purchasers of your business more detail of the business model and more insights that they can see during due diligence.

For more information contact Neil Gerrard from Errant Venture on 1300 866 679 or errantventure.com.au.

I

E a o a B

T E

T i

4

Small Business Needs Better Planning to Survive McCrindle Research has done a study on the Australian Bureau of Statistics data which looked into the failure of new businesses.

The purpose of this study was to discover what types of industries have the best survival rates.

Estimates suggest there is one actively trading business for every 10 people in this country. Of all the new businesses started four years ago, a staggering 51.5% are no longer operating and more than 40% of the two million businesses operating in Australia four years ago no longer exist. (Navacue, 2014) Suzzanne Laidlaw, a Perth Business Coach and founder of Laidlaw (Aust) Pty Ltd says the biggest issue small business owners have isn’t knowing their trade but rather not understanding how to actually run a profitable business.

“People start a business with great passion for what they do, but to survive long-term there are some essential business systems that need to be put in place. Essentially, if you don’t have a clear plan of where your business is going,

how can you expect to get there?”

Suzzanne said.

Many business owners begin without knowing where they want to be in five years’ time.

“I had clients come in to see me a few years ago to put in a plan and when I asked where they saw themselves in a year, one said she’d like to be in Bali retired and the other owner just about fell off her chair,” Suzzanne said.

Having a realistic vision of what your company can achieve is vital. Involving employees in goal planning allows them to see their role in achieving long-term results and their worth to the company.

Suzzanne believes a great motivator is having your staff work towards a shared goal.

Once a vision is set, the entire team should be involved. “It’s no secret that employees are more engaged when they know their work is meaningful,” Suzzanne said.

Talk with your staff. Share and discuss the business and the competitive environment, be

honest about challenges, and wins.

Welcome genuine input and tough questions.

The biggest downfall of a small business owner is trying to be everything to everyone. If you give your staff the appropriate training to provide sufficient and effective customer service, this will give you the confidence as a business owners to step away from working “in” the business to working “on” the business.

“If you prioritise looking after your staff, it becomes a nice big circle where your staff then look after your clients, the clients then look after your business and of course then, your business looks after you,” Suzzanne said.

If you look at the definition of a successful business, it’s a commercial, profitable enterprise that can work without you – otherwise what you’re doing is just a job.

For more information on how to create a successful business, contact Suzzanne Laidlaw on 0414 943 823 or visit suzzannelaidlaw.com.au.

Innovate and Collaborate with ECU ECU connects with industry to provide business solutions. Engaging with ECU means access to state-of-the-art equipment and facilities, internal and external funding opportunities, expert academics, education and training opportunities, and new ideas and approaches. Some of our research focus areas include, but are not limited to, Business, Engineering, Health, Cyber Security and Education.

To find out more about how ECU is collaborating and innovating with industry, visit the ECU Research Week website www.ecu.edu.au/research/week.

To arrange a visit to ECU Joondalup to discuss your business requirements, contact innovation@ecu.edu.au.

4

p 134 ECU (238)

e innovation@ecu.edu.au

w www.ecu.edu.au/research/week

5

EXCLUSIVE PROVIDERS ACQUEST FINANCIAL SERVICES Provider from ZONE N SPECIALISING IN: • Home Loan Finance • Investment Property Finance • Vehicle & Personal Loans 0415 297 154

SPECIALISING IN: • Authorised Warranty Centre • Authorised Reseller Status • Quality Personal Service

parag@auscorpit.com.au

BEYOND CEMENT & TOOL SALES Provider from ZONE I

ACN: 165 598 005 - ABN: 95 321 378 611 - Australian Credit License #: 447074 - Credit representative #: 398944

www.acquestfinancialservices.com.au

DANIEL REID

We are not merely box movers, rather, we are solution providers. We have internal processes in place where we evaluate each sale prior to supply being made.

Auscorp IT is an authorised warranty centre for Brother, Kyocera, OKI & Lexmark and an Apple Authorised Reseller and HP Authorised Reseller.

www.auscorpit.com.au

PARAG MEHTA

Nominated for both the 40 under 40 and the Ric New Medal Awards, Tim is a leader in business.

Tim has recently opened a retail outlet specifically to solve the industry problems of losing trade, time, money and productivity for bricklayers when they need to stop production to collect more materials for the job.

With our fully stocked retail outlet in Wangara you can be assured that we can meet any job requirements – we are specialists, we deliver and we can’t be beaten on price.

SPECIALISING IN: • Building Products • Building Materials • Bricklaying Tools

tim@beyondbricklaying.com.au

BURNING FRUIT Provider from ZONE J SPECIALISING IN: • Web Design & Development • User Experience • SEO

0435 029 528

Daniel Reid is an authorised credit representative of WLS Corporation Pty Ltd ATF Bonnet Family Trust T/As Acquest Financial Services.

Auscorp IT have developed strategic partnerships with leading vendors for various Consumables, IT Hardware, Printers to enable us to offers an extensive range of office, industrial related IT products and a strong level of personal service.

Provider from ZONE E

1300 423 966

Daniel and the team at Acquest Financial Services are focused on you reaching your dreams and putting together a financial plan that will work for your personal circumstances. At Acquest Financial Services we aim to find you a loan that not only meets your personal requirements, but exceeds your expectations.

daniel@acquestfinancialservices.com.au

AUSCORP IT

08 9248 8466

Considering buying, re-financing, or investing?

steve@burningfruit.com

www.beyondbricklaying.com.au

TIM MARCH

Burning Fruit Pty Ltd are a cutting edge web development agency based in Joondalup, Perth, WA. We have over 16 years experience in both usability and development consulting combined with running other web agencies in Perth prior to Burning Fruit.

We offer something unique to the Perth web development market – we specialise in user experience, and every project follows our unique user centred design process.

Prior to any design, we find out what the target audience really wants from our client’s website, and we build this into a cutting edge design.

www.burningfruit.com

STEPHEN WIGLEY

6

EXCLUSIVE PROVIDERS YOUR VIRTUAL BUSINESS CENTRE Provider from ZONE L SPECIALISING IN: • Phone & Diary Management • Database Sourcing • Productive Mailouts 08 6488 0011

Provider from ZONE J SPECIALISING IN: • Business Coach • Business Mentor • Business Growth Strategist

Provider from ZONE J SPECIALISING IN: • Natural Pain Management • Corporate Massage • Adult & Child Massage

6

www.yvbcwa.com.au

KARINA MCDONALD

Suzzannes job and passion is to help small, medium and large Perth businesses grow to their full potential.

Suzzanne has a passion for helping people achieve their goals and has been mentoring small businesses, executive coaching and sports coaching for the past 10 years, holding business owners accountable to their goals and commitment.

Suzzanne has coached hundreds of individuals reach their goals.

suzzannelaidlaw@actioncoach.com

MOMENTS FOR YOU MASSAGE

0401094840

Clients use our services on an ongoing basis as well as short-term for telephone redirection during holidays. We have experience working with businesses across all industries

admin@yvbcwa.com.au

ACTION COACH BUSINESS COACHING

0414943823

Your Virtual Business Centre offers a professional phone answering service personalised to your business so customers calls never go unanswered.

We also provide diary management and a range of administrative services including word processing, data entry, scanning, printing, photocopying, binding, mailouts and social media management.

www.suzzannelaidlaw.com.au

SUZZANE LAIDLAW

Nicola Filardi has over 5 years experience in massage therapy and specialises in natural pain relief. The natural pain relief system will quickly and effectively relieve your aches and pains and leave you feeling rejuvenated._x000D_Nicola is a practitioner in The Emmett Technique, a safe and simple muscle release therapy developed by Remedial Therapist Ross Emmett.

It is used to address pain and discomfort, improve body movement and can restore a positive emotional state._x000D_Whether you need pain relief or simply would like to relax and de-stress, give Nicola a call.

Momentsforyoumassage@gmail.com

www.momentsforyoumassage.com

NICOLA FILARDI

7

EXCLUSIVE PROVIDERS CARBON INSURANCE BROKERS Provider from ZONE 0 SPECIALISING IN: • Transport – Commercial Motor • Business Insurance • Personal Insurance 08 9446 8588

Provider from ZONE J SPECIALISING IN: • Construction • Renovations • Maintenance

Whether your policy needs are large or small, we take the stress out of insurance cover, minimising potential risks and providing you with the best deal possible.

www.carbongroup.com.au

ROBBIE GIANONCELLI

Element Plumbing and Gas is an owner operated local business based in Beldon. We pride ourselves on quality customer service and quality workmanship.

We cover all metro areas and would happily travel to country regions to assist with any plumbing requirements. Our services include new builds - residential or commercial, renovations and general maintenance. In addition we also do gas installations, hot water systems, gas heating etc.

Soon we will also be able to assist you with all your gas servicing needs for a complete service.

brad@elementplumbing.com.au

INDOOR AIR QUALITY SOLUTIONS Provider from ZONE N SPECIALISING IN: • Inspections: Identified Cause • Testing: Biological, Fibre • Remediation: Safe, Effective 08 9355 1060

Our passion lies in finding the insurance product that is the consummate match for your business requirements. We understand that navigating the insurance world can be difficult. Carbon provides in-depth knowledge of market intricacies through dedicated, industry-specific brokers and access to competitive insurance premiums.

robbie@carbongroup.com.au

ELEMENT PLUMBING AND GAS

0439 099 048

Your assets are precious. Carbon Insurance Brokers believe that the safety of your assets means your peace of mind.

Provider from ZONE 0 SPECIALISING IN: • Graphic Design • Logo Development & Branding • Promotional Material

BRAD DEUTSCHER

IAQS - we fix mould and other indoor air quality problems.

Whatever your worry ? water damage, chemicals, mould, dust, odours or any other indoor pollutant, IAQS has the expertise and experience to understand the cause and determine how to fix the problem the first time.

We are proudly Perth based so our key, experienced professionals are right where you need us; we can typically respond within 24hrs of receiving your call.

We care about your health, the health of your family and your employees and provide expert service to ensure their safety.

jacqueline@iaqsolutions.com.au

PINK PIRANHA

www.elementplumbing.com.au

www.iaqsolutions.com.au

JACQUELINE CAMPBELL

Give your business image a facelift Most businesses require some element of design over a period of time. The majority of this is required when a business is starting out, but further refinements are required throughout the life of that business in one form or another.

This can range from rolling out a brand, to catalogues promoting products, or campaigns and advertising. To ensure brand consistency, all design work for businesses should ideally be created by the same designer.

A business deserves quality design and value for money and that’s where Pink Piranha comes into the equation.

0403 444 660

penny@pinkpiranha.com.au

www.pinkpiranha.com.au

PENNY ASKIN

8

Hot Tips for a Well Run Financial Reporting System It should never be underestimated how important good financial reporting systems are. It has a huge impact on a whole raft of business issues. Yet for many small businesses it is largely neglected because it’s too hard, the owner can’t be bothered doing it late at night or it takes up too much time. The whole function for many small businesses is down played as not important enough.

But I know after seeing many businesses, both successes and failures, the best decisions are based on the best data. I’ve seen it all too many times poor decisions being made on poor financial

data. Here are a few of the things in business that this data relies on: • Simple ATO compliance with Business Activity Statements, GST, PAYG Withholding, yearend income tax returns and the cost in meeting your obligations.

• Finance applications whether it be for equipment finance, refinancing loans, buying another business, home loans etc.

• Bank reporting covenants.

• Determining Trading Performance, cash flow monitoring etc.

8

• Business valuations and sale of your business together with the associated due diligence scrutiny.

The common factor among financially struggling businesses is poor financial records but also gross ignorance, inept management and “garbage in, garbage out.” You need reliable information on which to base your decisions.

It’s not that hard, the processes are relatively simple. Your accountant should be only too happy to help and give you some

direction, they don’t want to trawl through your rubbish. It’s not only extremely costly for you in terms of accounting costs but you end up becoming unprofitable for them too. So be smart, be humble, and ask for help.

advantage. Technological development in software systems is amazing especially cloud-based software such as Xero and MYOB. Allowing you, your accountant and/or bookkeeper to view the same data file at the same time has huge benefits.

3. Use a checklist every month to know you have done everything. Get help from your accountant to put together a comprehensive month end checklist.

4. Get yourself a good scanner and save all your documents monthly using a file sharing facility such as Dropbox.

All paper documents can be scanned, stored and shredded. No paper to deal with but have a good backup system.

5. Don’t post random transactions and assume your accountant will pick it up. Most accountants don’t charge for emails for sending any queries before posting.

So for business owners, here are some tips for how to improve your financial systems.

1. Be honest with yourself. If bookkeeping isn’t one of your strong points, call your accountant and ask for a referral to a good bookkeeper.

Get a proper bookkeeper who knows their stuff. Think about how much it will save you in accounting compliance costs and the benefit of accurate data.

2. Use technology to your

Make the effort to get it right and you and your business will be rewarded. Good decisions can be made based on accurate financial data.

For more information, contact John Thornett on 9315 3117 or visit peakstrategies.com.au.

9

EXCLUSIVE PROVIDERS POSTNET OSBORNE PARK Provider from ZONE 0 SPECIALISING IN: • Shipping & Courier Services • ­Design, Print, Copy • Private Mailboxes 08 9444 7785

PostNet Osborne Park is your one stop business solutions provider.

We are designed to meet the needs of busy professionals like yourself so you can focus on what is important – growing your business. We provide Printing, Copying, Shipping, Private Mailboxes and everything in between.

At PostNet Osborne Park, we care about putting together the right services and products to meet your unique needs. PostNet Osborne Park is the business behind your business.

osbornepark@postnet.com.au

www.postnet.com.au/osbornepark

SERENE CHEE

Not sure how to generate new leads? Hi, I’m Alan Cox from Show and Tell Video. We’re all about how you can use video to get more leads. Videos give your audience a crystal clear understanding of how you solve their problem.

SHOW & TELL Provider from ZONE O

Videos help you to:

SPECIALISING IN: • Reach Your Audience • Engage Your Viewers • Convert Leads Into Customers

0414 288 050

Interactive video enables your viewers to take immediate action. No messing around because the button is right in front of them.

alan@alancox.com.au

www.showandtellvideo.com.au

You could engage in the behavioral profiling tool or Neuro Linguistic Programming because these approaches provide the rapid changes that everyone is wanting. Because you have the changes, your personal landscape is different and this means a more congruent life.

Provider from ZONE F SPECIALISING IN: • Decoding Other People • Be Master Of Change • Personal Landscape Renovations

This makes the desired results even more attainable than before. You can make an enquiry today so we can meet and see if we are a good match to work together.

wayne@waynecookcoaching.com.au

www.waynecookcoaching.com.au

WEST COAST COATINGS

West Coast Coatings was formed in 1995. Jimmy Tainui has exceptional experience working within a variety of industries since the company was formed.

West Coast Coatings have a speciality in the area of fire, flood and restoration.

Provider from ZONE J & I

They are a key contact within the building insurance industry due to the high quality of work. With an experienced team of six painters, West Coast Coatings have consistent requests for both residential and commercial premises.

SPECIALISING IN: • Insurance Repairs: Fire, Flood, Chemicals • Residential: New, Repaints, Ceilings • Commercial: Office, Factory, Surroundings 0417 927 083

ALAN COX

If you want life to be different, then Personal Coaching is a way forward.

WAYNE COOK COACHING

0421 772 448

• Reach Your Audience • Engage Your Viewers • Convert Leads Into Customers

WAYNE COOK

Jimmy oversees all quality control which has been instrumental in a consistent workload based on referrals.

james.tainui@bigpond.com

JIMMY TAINUI

10

EXCLUSIVE PROVIDERS EMS INSURANCE SOLUTIONS PTY LTD Provider from ZONE I SPECIALISING IN: • Friendly, Emphatic, Thorough • 60+ Years Experience • It’s About You 08 9206 4004

Provider from ZONE N SPECIALISING IN: • Perth Premium Painter • Repaints • Wallpaper Application

Most importantly we hold your hand should you have a claim and ensure the best outcome for you.

So call us for a cuppa and make sure you have the right cover in place. And more importantly, know you do as you have had it explained and you now understand it.

Provider from ZONE A & ZONE E SPECIALISING IN: • Perth Premium Cleaning Services • Business & Residential Cleaning • Guaranteed, Affordable Results

www.emsinsurance.com.au

You can be assured Painting Solutions will turn up when they say they will - at the time and on the day they say they will. Painting Solutions reputation is key to our success, so we will ensure we uphold that reputation at all times.

ww.painting-solutions.com.au

Provider from ZONE L

DEREK HOLLAND

We take the Premium Cleaning in our name seriously, and we take pride in providing Perth with a service that exceeds expectations - and is often considerably better than some of our competitors.

Our work is guaranteed to be done the way you wanted it done, at a simple fixed price and at our very competitive rates.

We also try to save you having to get several different contractors in by offering complete cleaning packages. Please see our website for further details or call us today for a personal quote.

Premium cleaning with a personal touch.You relax, we clean.

contact@perthpremiumcleaning.com.au

PEAK STRATEGIES (WA) PTY LTD

ALISON EVANS

We’re passionate about painting and decorating and it shows in the quality of the paints and products we use and the attention to detail in our finishes. Painting Solutions is a long awarded Dulux Accredited Painter with many years experience in the industry and commitment to superior workmanship.

info@painting-solutions.com.au

PERTH PREMIUM CLEANING SERVICES

0439 704 328

We work together to get the right program and educate so you understand where your hard earned dollars are going.

alison@emsinsurance.com.au

PAINTING SOLUTIONS

0429 384 982

We work with small medium businesses and get a real understanding of the business and the expectations wanted from their insurance.

www.perthpremiumcleaning.com.au

GRACE & MARTY WENHAM

We are Chartered Accountants who specialise in pharmacies and medical professionals, specifically in regarding to their compliance, valuations, external management accounting and business improvement strategies. Our goal is to reduce your compliance burden so you can get on and concentrate on what you do best.

SPECIALISING IN: • Chartered Accountants • Pharmacy Specialists • Bank Panel Approved Valuers

10

08 9315 3117

john.thornett@peakstrategies.com.au

www.peakstrategies.com.au

JOHN THORNETT

11

EXCLUSIVE PROVIDERS PROFITABLE PERSONNEL

Profitable Personnel specialises in return on investment recruitment and maximizing the ROI from existing employees. We offer a 12 month guarantee and monthly coaching and training for all employees we place.

Provider from ZONE J

David Osborne, Managing Director of Profitable Personnel has spent the last nine years hiring staff for some of Australia’s fasted growing entrepreneurial and global multibillion dollar companies.

SPECIALISING IN: • ROI Recruitment • Finding the Right Employees • Maximising Existing Employees 0428 780 859

david@profitablepersonnel.com

WEST AUSTRALIAN PSYCHOLOGY SERVICES Provider from ZONE I SPECIALISING IN: • Diagnostic Assessments • Mental Health Intervention • Autism Spectrum Disorder 0414 251 967

www.profitablepersonnel.com

Provider from ZONE N SPECIALISING IN: • Servers, Software & Backups • Business Computers & Networks • Customised IT Solutions

DAVID OSBORNE

WAPS specializes in assessment and intervention with children/young people (0 - 18 years) and their families.

Our experienced psychologists provide a range of assessments, including developmental, ADHD, ASD and cognitive assessments and the subsequent comprehensive reports can be used to access supports and funding, where appropriate.

WAPS also offers individual intervention for children presenting with mild to moderate mental health and psycho-social difficulties, including anxiety, depression, bullying, self-esteem issues etc.

A variety of therapeutic groups and parent education workshops are also offered by our Psychologists.

susann@wapsychologyservices.com.au

GROUP SUPPORT

08 9277 1768

David’s philosophy is that if you do not know what value you are providing a company then the chances are the stat is not being optimised.

www.wapsychologyservices.com.au

SUSANN KEATING

Group Support is a Perth (owned and based) IT company providing business technology, servers, workstations, networking and reporting for clients across Australia.

We sell, configure and support all the software you and your business need in a one-stop-shop preferring local products and solutions where possible.

We have trained and qualified database engineers, web designers, networking technicians and cloud specialists. We understand local business and local issues to provide you reliable and cost effective service to keep your business up and running.

peter@groupsupport.com.au

www.groupsupport.com.au

PETER TRENAMAN

“Instead of teaching our team how to be better salespeople, maybe we should teach everyone else how to be better customers.”

12

EXCLUSIVE PROVIDERS At LJ Building Consultancy we understand that the most important part of building is fitting your dream design on your block of land for the best value for money.

LJ BUILDING CONSULTANCY Provider from ZONE Q SPECIALISING IN: • Residential & Commercial Builds • Value For Money • Diversified Specialists 08 6364 3744

Our team of diversified specialists handle residential and commercial building projects of all sizes abiding by stringent building regulations. With LJ Building Consultancy you don’t have to hunt around for the perfect sales consultant working with the perfect builder as we have the combination under the one roof.

Don’t waste your time, talk to us today.

lewis@ljbc.com.au

www.LJBC.com.au

LEWIS JEE

DILLON GRAPHICS

Whether you are a brand spanking new start-up business or you need to update your marketing materials, Dillon Graphics can help.

Provider from ZONE I

Sandra Dillon has worked with Perth SMEs for over 20 years. She personally takes every brief so you speak directly with the designer.

SPECIALISING IN: • Logos & Visual Branding • Marketing & Business Communications • Advertising & Media Design 0411 743373

sdillon@iinet.net.au

Dillon Graphics understands the importance of your brand and how it fits into the marketing mix.

We provide tailored graphic design solutions and value-add at every opportunity to present your business with a well considered visual identity.

www.dillongraphics.com.au

SANDRA DILLON

ERRANT VENTURE

We love numbers! They are important to us and we find them fun. But unfortunately they aren’t always fun to do for other businesses.

Provider from ZONE J

Our mission is to help husbands and wives doing theirs or their partners businesses numbers, to be able to put them down and be able to spend more time working in the business and with their families.

SPECIALISING IN: • Bookkeeping • Payroll • CFO Solutions

1300 866 679

Specialising in the trade, retail and hospitality industries, your accounting will be more photographs and less calculators as we use the power of technology to do the heavy lifting.

info@errantventure.com.au

www.errantventure.com.au

NEIL GERRARD

“If it’s really important, write URGENT in the subject line and I’ll be sure to ignore it immediately.”

12

13

EXCLUSIVE PROVIDERS TONI ROCHFORD PHOTOGRAPHY Provider from ZONE J SPECIALISING IN: • Child Portraits • Portrait Photography • Vintage Photography 0401 165 817

SPECIALISING IN: Extinguish Fires Anywhere Environmentally Friendly

www.tonirochford.com

TONI ROCHFORD

The Ball can be stored in a cradle on a bench or even an engine bay. It is simple to use without any training and is environmentally friendly and non-toxic.

Altnernativly contact Doug Cavanagh Mb: 0429 085 877 or doug@safewa.com,au

errol@safewa.com.au

www.safewa.com.au/

ERROL GOODALL

Whether you are looking to buy your first home, renovate, refinance or invest, Amani Finance is here to find and negotiate the right home loan for you.

HOME LOANS Provider from ZONE N SPECIALISING IN: • Finance Brokers • Home Loans • Investment property Loans

0426250944

Toni has discovered a niche in which she finds herself enthralled with enthusiasm, for every shoot and bucket loads to come.

SAFEWA (Self Activating Fire Extinguishing) offers an effective alternative to fire extinguishers. Called the Elide Fire Ball, it is rolled or thrown into the centre of a fire and within 3-10 seconds the ball detonates and releases Mono Ammonia Phosphate to extinguish the fire.

Provider from ZONE K

0418 618 836

A memory of a time that will pass too quickly, and a beautiful image in itself that can be displayed with pride as a piece of art forever.

toni@envisionwa.com.aum

SAFE WA

• •

Toni relishes the joy in creating not just a photograph of you and / or your children, but a true representation of their individuality and personality.

We’ll meet with you and then do all the legwork on your behalf. With access to hundreds of loans from a wide variety of lenders we’ll find the perfect loan to suit your individual circumstances.

We’ll even help you analyse the options and help you make the right decision.

mayank1402@hotmail.com

www.amanifinance.com.au

MAYANK PANKHANIA

“Part-time employees are expected to work 24 hours a day.

Full-time employees are exected to work 48 hours a day.”

14

LOOKS DIVINE Conveniently located at Level 1, 663 Hay Street Mall, Perth Looks Divine is one of Western Australia’s premier aesthetic and anti-ageing clinics.

We specialise in non-invasive aesthetic and anti-ageing treatments as well as beauty treatments. Our state of the art Cutera Laser, Limelight IPL, Titan Skin Tightening, Venus Freeze, Cosmetic Injections, Collagen Induction Therapy, Chemical Peels, Microdermabrasion and Microhydrabrasion treatments are designed to restore, rejuvenate and revitalise.

The Looks Divine team comprises of a Qualified Aesthetic/Cosmetic Doctor, an experienced Dermal Therapist and Beautician, ensuring the highest standards of professionalism and safety are maintained at all times. We are passionate about keeping ahead of the latest trends and technology. At Looks Divine, we are not simply focused on the result.

We believe true beauty and wellbeing is a journey and are equally committed to the experience as the outcome.

You’re not our customer, you are our guest who deserves the finest level of service.

9321 3551

city@looksdivine.com.au

www.looksdivine.com.au

IT MOOTI IT Mooti is Australia’s premier Customer Relationship Management and Business Automation specialist service company. We facilitate company growth through the injection of smart business workflow and marketing automation solutions.

“Outsourcing to Systems” is our mantra and we have a proven track record of growing companies by orders of magnitude through our systemised approach.

Imagine for a second all the processes in your business managed by intelligent and highly personalised software systems that run 24/7. What would this mean to you? Well, it means that your customers receive immediate and exemplary service; it means less personal time required in the business fielding calls and assigning tasks; it means objective reporting of tasks and processes - which leads to improved efficiency and better cashflow… but most importantly it means that your Intellectual Property is now systemised, which makes your business highly attractive to investors and thus worth significantly more!

So, if you are looking to grow your business for the purpose of Scale or Sale, contact Jason from IT Mooti Pty Ltd now at jason@itmooti.com.

SPECIALISING IN: • Customer Relationship Management • Business Workflow Automation • Intelligent Marketing Automation

14

0404 301 985

jason@itmooti.com

www.itmooti.com

JASON PAIZES

15

District32 Interviews: Tammy George 1) Please introduce yourself and your business.

Hello I’m Tammy George and I run Marketing by George.

2) What services do you offer and to who?

I offer copywriting and marketing services to a range of businesses from a WA owned franchise group to local small businesses.

3) What aspect of your business are you most passionate about?

It would have to be the copywriting side of the business. I enjoy sitting down with business owners during the client brief to hear what it is they want help with and delivering the copy they need.

4) What does customer service mean to you and how do you demonstrate it in your business?

Taking a genuine interest in your clients’ businesses is an important part of B2B customer service. If you take the time to get to know the owner and their business, you will want to serve them well. I’ve been interested in small business for many years and I enjoy hearing people’s stories about the journey so it comes easy to me plus it all helps with crafting their message.

5) Why do you think it’s important to support local?

Over the past 20 years I’ve watched large advertising accounts go to agencies in the eastern states and more recently parts of an account will go overseas.

Clients often realise they miss out on the personal contact and the quality of work has dropped.

I have two primary school aged children and I often wonder how many more jobs will be outsourced before they reach the workforce. It’s important we support local jobs not just for this generation of workers but those generations to follow.

www.district32.com.au 1300 55 22 93 info@district32.com.au facebook.com/district32perth twitter.com/district32perth

6) How did you come to be involved with District32?

I was reading the local newspaper and saw an article about the launch of District32. At the time I’d been working on contract for the same client for a few years and was looking for a wider range of clients like when I worked for ad agencies. I like the concept of District32 so I met with Frances and soon after I was writing copy for District32 and Exclusive Providers.

7) What has been your experience of being part of District32 so far?

Fantastic! I’ve completed a range of writing projects including blog posts, web and brochure copy, media releases and articles for a number of District32 contacts. All the clients have been wonderful to work with and I’m enjoying the variety of work. I’m excited about the future and I’m looking forward to a long association with District32.

District32 Social Media Platforms Facebook.com/district32perth Twitter.com/district32perth Instagram.com/district32perth YouTube.com/c/district32au Google/+district32au

Are you the best at what you do in your area? Can you prove it?

If so, register your interest to become a local Exclusive Provider here:

tender.district32.com.au

PROUD SUPPORTERS OF JUST START IT District32 is thrilled to be supporting local charity Just Start IT at this year’s SME Spectacular. Just Start It is an 18 week high school program that takes engaged learning to the next level through exploration, discovery and creativity. The multidimensional mentor-led program crosses industries and generations with the aim to build a force of business and technology savvy job creators, not job dependants.

High school students work with mentors to take an idea from concept to product and in the process build their confidence, promote critical thinking and problem solving and applying creativity to solutions.

Students complete one unit on investigating micro business and one unit on innovation. Additional units guide students to develop the ‘bread and butter’ skills that industry requires young workforce entrants to have - teamwork, communication, spread sheeting, word processing and business use of social media. Teaching students to take action now and learn as your go helps them build a technology start-up ensuring they have the skills needed in the future to create their own job.

The program is run in a number of WA high schools as part of the curriculum or as an extracurricular activity and has already resulted in 17 businesses being taken to market. All proceeds from the raffle prize tickets sales will be donated to helping Just Start It get more kids across WA involved in this amazing program.

16

BRANDING SPONSORS

14

15

RAFFLE PRIZE GIVERS

BRANDING SPONSORS

14

BIG PRIZE GIVERS

RAFFLE PRIZE GIVERS

12

13

BIG PRIZE GIVERS

12

BIG PRIZE GIVERS

10

11

BIG PRIZE GIVERS

10

BIG PRIZE GIVERS

8

9

VENUE/DÉCOR SPONSORS

BIG PRIZE GIVERS

8

SILVER SPONSOR

6

7

GOLD SPONSORS

6

PLATINUM SPONSOR

4

5

PANELISTS

4

TWO SPEAKERS PROFILES GRAHAM HARVEY PROFESSIONAL SPEAKER MARKETING FUTURIST BUSINESS COACH BESTSELLING AUTHOR

WWW.GRAHAMHARVEY.COM Graham Harvey is recognised as one of Australia’s foremost thought leaders on service design, customer experience and relationship marketing and is renowned for his challenging and thoughtprovoking ‘outside the box’ presentations that generate positive and lasting change with his audience.

With a passion for researching global business trends and an ability to make the complex simple, Graham is a dynamic speaker whose personal mission is ‘to challenge, inspire and empower individuals and organisations to create, build and grow futures of greatness through vision, innovation and service’.

TIM GUEST MOTIVATIONAL SPEAKER FINANCIAL EDUCATOR PROPERTY INVESTOR MILTIPLE AWARD WINNER

WWW.INFINITEWEALTH.COM.AU Tim Guest is an Australian investor, entrepreneur, financial educator, motivational speaker and author.

He was awarded the 2014 BRW Fast Starter Award, 2015 40 under 40 and 2015 WA Today Entrepreneur of the Year. Semi-retired at the age of 27, Tim was a self-made millionaire via his consulting business and property investment. Tim developed a unique methodology in the education of personal financial growth.

His seminars uniquely impact the participant’s view of and relationship to money, leaving them in action and producing results. Thousands of people attend his seminars each year making him the most watched independent financial educator in Australia.

2

3

WELCOME LETTER & PROGRAM

WELCOME Welcome to the District32 & Business Station SME Spectacular Event.

Small businesses are the backbone of the Perth economy and make up 96.7% of all WA businesses*. Not only do they deliver jobs, growth and prosperity for millions of people across Australia, they also play a fundamental role in driving economies.

This event was created to bring together and showcase the collaboration of the 200+ businesses involved in bringing the BIG business plan contest to fruition.

We hope you enjoy the program. * Smallbusiness.wa.gov.au

PROGRAM Networking / drinks Opening and Welcome Graham Harvey Lorraine Garvie – District32 Networking / drinks Kim Charles – Business Station Tim Guest – Infinite Wealth Dinner / drinks Entertainment BIG Contest Raffles Drawn x 3 Close / networking / drinks After party – Kangaroo Arms

2

DISCOVER WESTERN AUSTRALIA’S BEST BUSINESS...

DOES THIS SOUND LIKE YOU? • INNOVATIVE BUSINESS MODEL • SCALABLE BUSINESS PLAN • SUPPORT AND EMPLOY LOCAL • 2+FULL TIME EMPL0YEES • DEMONSTRATE DESIRE TO GROW • COMMITTED TO DELIVERING HIGH QUALITY CUSTOMER SERVICE