District32 Business Prophet Dec 2023

BUSINESS

CONNECTION

DII D

3322

RICT T S

COO C

NN

OO N N

THE POWER OF

E C TI

Dec 2023 Issue

MORE CUSTOMERS, BETTER AprilBUSINESS 2023 Issue

TABLE OF

CONTENTS 04

Staying Connected During the Festive Season: Holiday Networking Tips and Strategies

08

Out and About

10

Creating Business Certainty and a Bulletproof Network

13

Business Awards and Celebrations

14

Businesses Who Joined Us in the Last Two Months!

16

Customer Journey Funnels: The 5 Funnels You Need in Order To Maximise the Return From Each Customer!

20

Navigating the Complex Journey of Choosing the Right CRM

22

Empowering Small Business Owners to Achieve Success: My Journey in Business Coaching

24

December Events

26

Community Experts & Upcoming Webinars

28

Top 3 Tips To Safeguard Your Business Against Cyber-Attack

30

Why Your Business Needs a Trademark: The Benefits, Risks and Process Explained

34

Getting To Know the 7 Figure Entrepreneur: Nick Vague & Leap Resourcing

35

Protect Yourself: A Guide to Dodging Facebook Scams

37

Unlocking Sales Magic

39

Are You Spending Too Much on Email Licencing?

40

Minuteman Press

41

Parasocial Relationships

53

Member Advice in Starting a Business

57

Charlie’s Hope

58

Plant A Tree

59

‘U Alright Mate?’

Pioneering Mental Wellbeing Solutions for Corporate Australia

62

ABS Institute

Staying Connected During the Festive Season: Holiday Networking Tips and Strategies The holiday season is a time of joy and celebration, but it can also be a challenging time for business.

Although the lead up to the holidays is often a prosperous time for many, the impact of low sales and limited cashflow during and after the holiday season, can cause some stress and anxiety among business owners. It’s worth giving consideration to some holiday networking tips and strategies, now, before the silly season really kicks in. With employees and clients all taking time off, staying connected could be a strategy that may help to ease some of the issues that postholiday blues may bring.

Perfect

for

Zoom Zoom is an excellent choice for hosting virtual holiday gatherings. Whether it's a company-wide holiday party online or a smaller team meeting, Zoom offers features like breakout rooms, screen sharing and virtual backgrounds to ensure your virtual gatherings are engaging and fun.

With the right tools and strategies, business leaders can keep the holiday spirit alive and ensure they maintain relationships with their regular clients, suppliers, staff and other stakeholders.

Microsoft Teams If your business relies heavily on Microsoft's suite of productivity tools, Microsoft Teams is also an excellent option for hosting virtual gatherings.

You can create channels dedicated to holiday events, schedule virtual

One of the first things you may want to consider, is to ensure you have the

meetings and even integrate apps for polls or team-building activities.

apps and platforms needed to connect with others. Although Zoom has become synonymous with virtual meetings over the last few years, there are still several popular options that may be preferred by those you want to connect with. It’s worth being familiar

Slack Slack is known for its real-time communication capabilities, making it a great platform for quick updates and

with these platforms to ensure you make it easy to keep up holiday season connections.

4

Apps and Platforms Virtual Gatherings

informal holiday exchanges.

Create dedicated channels for holiday discussions, share GIFs and emojis to add a festive touch and use Slack's video calling feature for face-to-face interactions.

Google Meet For businesses that rely on Google Workspace, Google Meet is a seamless option for virtual holiday gatherings.

You can schedule meetings directly from Google Calendar, and it also supports screen sharing and chat for interactive sessions.

Another way to keep up engagement with your staff and clients, is to find creative ways to send warm wishes and stay in touch online. We do, of course, live in the digital age, and everyone is used to the standard forms of digital communication we use including messaging, WhatsApp, emails and general social media, but if you want to stand out from the crowd – get creative.

Creative Ways to Keep in Contact Online Custom E-Cards Instead of traditional paper greeting cards, consider sending custom e-cards to your employees and clients. These ecards can be personalised with so much more than your company's branding. A heartfelt personal message will make sure you stay top of mind and will help when you send your holiday email outreach that might actually get opened. Tools like Canva can help you create stunning e-cards with ease.

Video Messages Create short, personalised video messages to convey your holiday greetings. These videos can be shared via email or on social media. If you want to send virtual toasts and cheers, a sincere video message can go a long way in making a personal connection.

5

Virtual Gift Exchanges Organise a virtual gift exchange where

Virtual Networking Events Organise virtual networking events or

employees or clients can send each other digital gifts or gift cards.

Platforms like Elfster or Giftster can facilitate the process, making it a fun and memorable experience.

coffee chats where employees can stay connected and share their experiences.

This can help foster a sense of community and collaboration.

Holiday Discounts or Offers

Holiday-Themed Webinars or Workshops Host a holiday-themed webinar or workshop related to your industry or services. This not only provides value to your audience but also allows you to connect with them in a meaningful way.

With all the excitement of the holiday season, and clients more focussed on family rather than work, maintaining and even strengthening relationships with clients and stakeholders is a strategy that could put you in good stead for the coming year, and by maintaining a holiday season connection, this may help jump start your business connections everyone is back on board.

when

Strengthening Business Relationships Online Personalised Communication During the holiday season, take the time to send personalised messages.

Show genuine appreciation to your clients and employees, for their support and contributions throughout the year.

6

Show your appreciation by offering exclusive holiday discounts or special offers to your clients. This could have the double advantage of strengthening your relationships, as well as boosting sales during the typically slow postholiday season.

Year-in-Review Encourage staff to share a year-inreview report that highlights their achievements and milestones over the past year. As a business owner, you can share not only your personal achievements through the year, but also a candid view of the business’ achievements.

This transparent approach can build trust and reinforce your commitment to excellence.

Using strategies to stay connected during the holiday season is essential for businesses looking to maintain strong relationships with employees, clients, suppliers and other stakeholders. By utilising the right apps and platforms, getting creative with online greetings, and fostering

If you want to stay connected within your network or want to find other like-minded business owners to reinforce old connections or build new ones, check out the virtual events being held online by District32, into the holiday season, during and beyond.

meaningful connections, businesses can thrive during the holiday season and set the stage for a successful year ahead.

Lorraine Garvie 7

Dean Keating

8

9

OUT AND ABOUT

Creating Business Certainty and a Bulletproof Network What is it that encourages us to start out in our own business, often leaving behind the ‘certainty’ of working for a well-established, rock-solid corporation or government enterprise? Many entrepreneurs start out by taking a leap of faith into their own business without truly understanding what they are getting into. They choose to take on the risk of uncertainty by shouldering all the responsibility for success, having employees and managing financial compliance.

And unfortunately, the statistics show that nearly 60% of new businesses fail within their first three years.

But what if there were a way to create business certainty and a bulletproof network that supports you to build a better business? What if you could be in a position where, no matter what happens economically in the world, you have a certainty that your business is flexible enough and able to adapt to the ever-changing environments we are faced with in the modern business world? We believe there is a solution.

Business certainty is, in fact, something all businesses can achieve, no matter what their size, by leveraging the many benefits of networking.

Time and again, we’ve found that it’s the Power of Connection, building and maintaining meaningful relationships, that positively impact your business to significantly increase certainty.

10

By having a bulletproof network, you can leverage the wisdom, knowledge and experience of leaders and experts who all contribute to your success, as well as your peace of mind. And being part of a business growth community, like District32, can exponentially increase your chances of success.

So, let’s look at some of the specific ways that networking can support your business certainty and why building a bulletproof network is essential for growth.

Networking allows for greater opportunities to meet mentors who support success

and

guide

you

towards

When you are starting to build your bulletproof network, finding mentors who can guide you in your business growth, is a vital component for creating certainty.

Although not impossible, it is rare for business owners to go it alone and

Experts can provide insights into emerging trends, market dynamics and

grow a prosperous business without the input of expert mentors who provide guidance, share wisdom and offer valuable insights based on their own successes and failures.

the latest technologies, helping you to make more informed decisions that will ultimately give you a competitive edge. You can also get greater access to resources. By networking with experts, you have first-hand access to research

There are several ways in which networking with mentors can benefit you. Mentors can help bridge knowledge gaps by providing industryspecific information and practical advice. They can guide you through challenges and help you avoid common pitfalls.

findings, tools and best practices that can support your business operations.

Collaborating with experts can also lead to joint ventures, partnerships or consulting arrangements that create opportunities for accelerated growth and innovation.

Interacting with mentors and forming relationships with people you admire, can also boost your confidence, as well as enhance your decision-making abilities. Their encouragement and support can motivate you to take calculated risks towards achieving your goals. Mentors often have extensive networks themselves, and through their introductions, you can connect with other influential figures in your industry and beyond.

Networking with experts can lead to accelerated growth

11

Networking encourages referral partnerships, expanding possibilities Referral partners are people you meet within your network that share a mutual interest in helping each other succeed. Building relationships with referral partners can yield significant benefits for your business.

When a reputable partner endorses your business, it enhances your credibility and builds trust with potential customers, also leading to higher conversion business.

rates

Partnering

complementary

with

for

new

Networking allows you to tap into a vast pool of experts who possess specialised knowledge and skill. No one

businesses can reduce marketing and operational costs while also expanding your reach, leading to cost-effective

should expect to start something new, and succeed, without learning from others first. Interacting with industry experts, by building a bulletproof

growth. You’ll get access to new markets with referral partners introducing your products or services to their customer base.

network, can be invaluable in several ways.

Supporters play a crucial role in business achievement Supporters within your network play an essential role in your journey to success. These individuals may not directly contribute to your business operations but provide emotional support, inspiration.

encouragement

and

Supportive fellow business owners within your network, can provide the emotional support you need during challenging times, which will help you to stay motivated and resilient. Their feedback and fresh perspectives on your ideas and business strategies can, potentially, uncover blind spots or opportunities for improvement.

An easy way to build your invincible and supportive network is to join a well-established community of likeminded business owners who are passionate about supporting members to grow a better business faster than they ever expected.

At District32, Australia’s biggest business growth community, we have members from every walk of life, spanning all industries. From experts with decades of vast experience and CEO’s of multi-million-dollar organisations to entrepreneurs just starting out, our members are achieving amazing outcomes and fast business growth with the support they receive from each other.

Their support also plays a vital role in celebrating successes, as sharing a win or positive growth moment is more meaningful and enjoyable. Sharing achievements within your network can

We welcome you to attend any of our business growth events in Perth or the Gold Coast to experience the District32 difference. Contact us by emailing Lorraine@district32.com.au when you are ready to network with businesses

strengthen your relationships and lead to further opportunities.

of all sizes and achieve more certainty for you and your business.

It’s easy to see how building a bulletproof network can have a massive impact on your business certainty and support your growth.

Lorraine Garvie 12

Dean Keating

Business Awards & Celebrations Ford & Doonan Congratulations Ford & Doonan on celebrating with AJ, your Warehouse Manager, having worked with the company for 25 years!

Wow … what a commitment, and a great endorsement of the positive culture and workplace environment you have nurtured over the years.

Boutique Advisers Huge congratulations goes out to Boutique Advisers - BOOM - Up against tough competition they were named winners of the esteemed award of Professional Practice of the Year 2023 at the FAAA awards.

We are so happy for you at this endorsement of your fantastic business and great customer service - well done!

BIZI Loans Wow - congratulations to Ben and the team at BIZI Loans for winning 2 awards at the recent 2023 FIntelligence awards.

We love that you’ve been recognised for all your hard work and commitment for Year On Year Growth and being the Best Group U10 brokers in WA - Huge congratulations and hope you can do it all again next year!

13

Businesses Who Just Joined Us

C SOLUTIONS

Happy Mates Pty Ltd

AMADEUS

14

Walling Up

ItechServices Computer Services

Coconuts of the Earth

TheGoodLifeApproach

101 Connection

15

Customer Journey Funnels: The 5 Funnels You Need in Order To Maximise the Return From Each Customer!

16

A couple of months ago I stood on stage at a District32 event and shared with the crowd ‘The Core.’ The 5 things that every business should focus on in order to unlock the potential of the

5 ‘Profit Funnels’ that if unlocked, would automate and maximise the monetary potential of that client. What if I told you that not only would this be huge in your business, it would also be

market for their business. It was really well received. So I sit here today with a glass of water to the right of my keyboard and an apple to the left and I

predictable? You would leave no prospect behind, leave no ‘money on the table’. What if I told you that your customers would move from

ask, ‘what piece of value can I offer now that would be important on its own if you had never met me, as well

transactional ‘happy enough’ customers, to raving referring fans?

What might this look like in your

as be another piece of value for those that were at the event?’

business? Let's take a closer look shall we?

What if I told you that at the client level, there was another ‘Core’ so to

When I look at most businesses, they focus on only 1/5th of the overall

speak.

picture.

underpromoted or invisible to the owner right now.

Maybe you are climbing the mountain and things are looking great…maybe you are sliding down one. How would your business look though if you could maximise every customer you reached? Could it take your business from ordinary to extraordinary?

Shortsighted consultants, marketers and (because of the former, I believe) business owners only focus on getting new clients, but it is only a tiny piece of the puzzle in both business and maximising the client. What makes this worse, is it also happens to be the most expensive piece and mostly benefits the marketer or consultant.

I remember being in an audience when the late Chet Holmes taught us about something called ‘the clutter factor.’

‘Marketing Clutter’ - according to Chet Holmes: In 1993, it took 4 attempts to grab the attention of a potential buyer Today, it takes 8.4 attempts to get engagement (assuming you have a USP) Advertising today costs 3 times more and delivers less than half the result.

17

5 Customer Journey Funnels That Will Maximise the Return on Investment From Each Customer.

Today, it’s more important than ever to optimise every part of your business in order to thrive. So use this as a handy reference of the 5 core areas that you should be focused on around every customer and potential customer. I call these ‘Profit Funnels.’ #1 LEAD ATTRACTION FUNNEL: There was a marketing guy I followed early in my career named Gary Halbert and he recommended you should have not just one, but a whole family of marketing assets that you can pull from and rotate to feed your pipeline.

You have to determine the top three or four ‘Appeals’ that your market would be most responsive to. Of course, each appeal must follow the ‘Conversion Equation’ and make a specific, irresistible and compelling offer (something your potential customer can’t say NO to). You must then test according to the Market - Message Media matrix. #2 CONVERSION FUNNEL: There are many ways to be right.

INSIGHTS

Just about every business has marketing assets that are either

Some of the talking heads advocate for entering the market at a low price point with the intention of nurturing and up-selling later. Others prefer to lead with the big-ticket, knowing they

Throwing a new client (especially a young child) into this enviroment creates tremendous pressure and anxiety if you don’t fully prepare them.

can create a cash surge with periodic discounts to the pent-up demand. Yet others again talk about the need to

A simple and fun new client orientation and welcome mat transforms that. The orientation allows

create new special, limited time offers over and over again. These all work at different times and you should have each of these up your sleeve.

you to bring up all the unfamiliar things a new client might encounter, frame some of the experiences they may perceive, thus turning these potentially anxiety inducing conditions into positive ones. If you don’t address the unknowns, the new client will come up with their own conclusion when they experience them, which will

I remember being at a conference in Dallas. I had the chance to hear a guy named Dan Kennedy tell us a story about Dean F Duvall. Dean was an

18

author who, in the 1970s, led with a mail order course for $5,993. Dean fully expected a low conversion to that offer. However, through nurturing

likely be less favorable to you.

over time, the value would set up a cash surge when he offered periodic promotions with deep discounts. What

be set up to sell them more of what you’ve got to offer.

matters is that you test to see which, or which combination, or sequence of combinations, yields you the most juice on your bottom line.

#4 RETENTION FREQUENCY FUNNEL:

#3 ASCENSION FUNNEL:

deploy to maximise their consumption of your products and services?

When a new customer becomes fully immersed in a positive way, you will

What systems do you have in place to keep your customers engaged? What communication touch points do you

Let the nurturing begin. Once you get clients, how are you managing their

This is the funnell where community

expectations so that you can preempt any known bumps they may experience and turn them into fans? I

and culture wins over everything. A recent Forbes magazine article stated that a mere 5% boost in retention

had the opportunity to work with a dental office where there was a failure in new client inductions.

creates a 75% bump in profit.

With this funnel, it is about instilling a culture of referring into your business.

A referral is not just offering a bribe in exchange for a referral. In fact, there are 9 more effective tactics in this strategy, and Jay Abraham talks about

How many of these customer journey funnels do you already have going strong in your business? Make a copy of this article and keep it as a reference, share it with other business owners you respect and have a printed copy of this article taped to your desk as a constant reminder of areas of

93

opportunity

different

referral

systems.

I’ll

mention a few of my favorites. Top of mind communication is one. Pass Along resources, customer appreciation events and championing customers are some others. A customer newsletter, community or group, or a membership area should be the hubs of this funnel because these are the media channels you control which carry these touch points.

business.

Mike Johnston (08) 9240 7553 michael@mjbseminars.com.au www.mjbevolve.com.au

19

to

maximise

your

INSIGHTS

#5 REFERRAL FUNNEL:

Navigating the Complex Journey of Choosing the Right CRM Choosing the right Customer Relationship Management (CRM) software for your business can be a

Harnessing automation Managing social media interactions Nurturing existing client

daunting task. This article will guide you through five key steps to help you

relationships.

make an informed decision.

Step 1: Why Choosing a CRM is So Difficult The wide range of CRM options available can be overwhelming, with diverse features and pricing structures causing confusion Misleading marketing tactics may exaggerate features and hide additional costs Not all CRMs are the same, and there is no one-size-fits-all solution.

Selecting the wrong CRM can lead to significant financial losses and reduced productivity Delaying the decision-making process can result in missed opportunities.

But don't worry! With proper research, understanding and guidance, you can find the right CRM for your business.

Choose a CRM that aligns with these goals.

Step 3: What Every CRM Should Be Able To Do A CRM should possess certain essential capabilities: Help build and nurture relationships Track leads effectively Provide clear dashboards for easy monitoring Manage reputation Enable seamless communication with social channels Create inbound marketing funnels Enable surveys.

Make sure the CRM you evaluate fulfils these requirements. Also, check if it is available as a mobile app.

Step 4: CRM Demo

Step 2: Identify Your Needs Understanding your specific needs is crucial for selecting the right CRM.

Experiencing a CRM through a demo is crucial. It allows you to assess its usability, functionality and how well it

Consider the following motivations: Preventing lost leads Improving usability

supports the client lifecycle. During the demo, ask questions related to lead capture, client tracking and

Boosting sales 20

automation. This ensures the CRM aligns with your specific needs.

We favour Smarter CRM, but sometimes it’s not a match for certain

Pricing is a critical aspect to consider when choosing a CRM. Beware of baitand-switch tactics where hidden costs emerge as you upgrade.

Seek transparency in pricing to avoid unexpected expenses. Additionally,

businesses or industries, so for an absolutely objective demo you can first do a walkthrough. Compare your schedule to mine https://www.smarterwebsites.com.au/s chedule-meeting-peter/

consider the long-term financial implications of your CRM choice to ensure it remains within your budget.

Conclusion Navigating the world of CRMs may seem challenging but armed with the insights and guidance provided in this article, you are well-prepared to make an informed decision. Choosing the right CRM will enhance productivity, secure your path to success and ensure that no opportunities are missed.

Take action now and find the CRM that's perfect for you.

Remember, the value of a business often relies on its systems, processes and marketing assets. A well-set-up CRM can add massive value to your business.

More than that, it adds value to your business in the short term by ensuring you don’t lose business because of a lack of follow up and missed opportunities, and once setup correctly, can save time and elevate your branding by being more responsive to leads and clients, as well as being more professional.

21

Peter Butler 0481 613 997 peter@smarterwebsites.com.au www.smarterwebsites.com.au

INSIGHTS

Step 5: Pricing

Empowering Small Business Owners to Achieve Success: My Journey in Business Coaching I am so proud to share my journey in business coaching; a path that has been both rewarding and transformative.

Over the past 13 years, I've dedicated myself to helping small business owners move from chaos to clarity, out of overwhelm and towards achieving their dreams. My story is one of passion, perseverance and unwavering belief in the potential of others.

My background as an Occupational Therapist equipped me with essential skills in understanding human behavior and the importance of balance in life. I transitioned into business coaching with the goal of applying these principles to the entrepreneurial world. Little did I know this decision would lead me on a remarkable journey of empowerment and transformation.

22

My commitment to excellence led me to pursue continuous learning and development. I became a certified 10x business coach, partnering with influential figures like Grant Cardone.

I've honed my skills in making over 50,000 sales calls, understanding the nuances of effective marketing, and investing over $1 million in digital advertising. These experiences have shaped my coaching approach and enabled me to guide small business owners to better outcomes.

My coaching philosophy revolves around the concept of pillars: mindset, marketing, sales, money, planning, leadership, and personal well-being. I believe that success is not just about financial achievements but also about personal growth and balance. By focusing on these pillars, I help my clients achieve not only business

My journey as a business coach has

success but also an improved quality of

been marked by numerous milestones and achievements. One of the proudest moments was becoming a No. 1 bestselling author on Amazon. This achievement not only validated my

life.

expertise but also gave me a platform to share my knowledge and insights with a broader audience. It was a powerful experience to see my words

shared her transformation from a selfproclaimed procrastinator to a successful business owner. She found in me a voice of reason, someone who

resonate with entrepreneurs.

not only guided her decision-making but also helped her achieve work-life harmony.

so

many

aspiring

Client testimonials have been a tremendous source of pride and motivation. One client, Amanda Paul,

As I reflect on the past 13 years, I am excited about the future and the opportunity to continue guiding small business owners towards success.

personal life. was

In conclusion, my journey in business coaching has been a remarkable one.

It's a journey of personal growth,

struggling with overwhelm and selfdoubt. Through our work together, we clarified her goals and simplified her business strategies. As a result, she signed up new clients, reduced her workload, and gained more clarity about her ideal clients. Hayley's journey is a perfect illustration of how focused coaching can lead to

professional achievements, and the satisfaction of helping others realise their potential. I am incredibly proud of the transformations I've witnessed in my clients and excited about the impact I can continue to make in the world of small business. My journey is a testament to the power of belief, dedication, and the unwavering

significant positive changes in business and personal life.

commitment to excellence.

Another

client,

Hayley

O,

The words of Kate Bennett, owner of

My three biggest learning from the business journey:

Hudson and Rosie's Table and Mudjira Village Eatery, speak to the profound impact of my coaching on her business.

1. Know your values and your business values so you can stay in alignment

She mentioned how my coaching not only improved her marketing strategies but also brought clarity to her business purpose and goals. In just 90 days of working together, Kate saw

2. Never tie your identity specifically to your business, as it will hurt too much to pivot or change when you need to rapidly 3. Finding great supporters and

a remarkable 10% increase in revenue, translating to an extra $3,000 in weekly earnings.

champions in your life is essential.

Business can be challenging. You need people to be rallying for you.

This success is a testament to the tangible results that can be achieved through strategic coaching.

My business coaching journey has been marked by dedication to empowerment, unwavering belief in

23

my clients, high ethical standards, authenticity, and a strong, empowering brand voice.

Alison Wheeler 0422 656 635 hello@thealisonwheeler.com www.thealisonwheeler.com

MEMBER JOURNEY

Together, we simplified her approach, reduced overwhelm, and saw her sales increase 12-fold. Amanda's success is a testament to the impact that coaching can have on one's professional and

Growth Mindset for Business Owners with Dr Katherine Hunt

14

DECEMBER

2023

11:00 am - 3:00 pm

In this session we will cement the foundations from which we will grow our mindset. We will then strategically set a plan for future success.

3 main outcomes You will understand the key physiological components which influence your ability to lead You will apply lessons from peak performance to your professional routine You will apply a growth mindset to your growth plans.

About the Speaker Dr Katherine Hunt combines her expertise in Psychology with her passion for business growth to lead global research projects with real world impact.

MERMAID WATERS HOTEL & LONESTAR TAVERN BOOK NOW!

DECEMBER

2023

3:00 pm - 5:30 pm

MERMAID WATERS HOTEL & LONESTAR TAVERN BOOK NOW!

What to Expect Networking opportunities: invest in your network Delicious food and beverages.

Take your business to the next level.

We are each the sum of the five people we spend most of our time with – who's in your top five? Is it time to increase the quality of your network?

Connect with movers and shakers in this dynamic and unique business growth event, where you'll rub shoulders with like-minded and ambitious business leaders.

District32 provides a business growth platform helping business owners to achieve success and freedom.

✔️ Increased Profit ✔️ Uncapped Opportunities ✔️ Strategic Shortcuts Enjoy delicious food and drinks while connecting with some of the Gold Coast’s most successful and aspiring business owners.

EVENTS

14

Queensland Christmas Sundowner

PETER BUTLER CRM

DEENA SYED MARKETING STRATEGY

JUAN PEREZ LEGAL

FRANCINNE O'ROURKE MINDSET

LEONIE MURRAY HR

KIRSTY THOMPSON FINANCE

CHRIS MORRISON WORK-PLACE HEALTH & SAFETY

NICK VAGUE OUTSOURCING

PETER TRENAMAN IT

NORMA FALCONER WEALTH CREATION

TORRIN MINUTILLO SALES

ANTHONY RASPA DIGITAL MARKETING

UPCOMING Webinars

12 DEC

17 JAN

23 JAN

06 FEB

14 FEB

4:00 PM - 4:30 PM

Shields for Success – Legal Insights for Safeguarding your Business & Brand Juan Perez

4:00 PM - 4:30 PM

What You Must Know to Comply With the Law Working From Home Chris Morrison

4:00 PM - 4:30 PM 4:00 PM - 4:30 PM

Your Ideal Customer Journey: Website AND CRM Integration for 100% Conversions.

Peter Butler

4:00 PM - 4:30 PM

Technical SEO Anthony Raspa

4:00 PM - 4:30 PM

Common Sense Safety Chris Morrison

Top 3 Tips To Safeguard Your Business Against Cyber-Attack

As a leader, it's important to strike a good balance between innovation and cyber security to stay ahead of the game, while also safeguarding your business.

In this blog, Kane Mathers, our talented Senior Software Developer and ethical hacker, spills the beans on the cyber

Firstly, avoid shared hosting environments. Hacking attempts aren't limited to the main website; all websites running on the same server can be targets. You might have the most secure website in the world, but if another website on the same host is vulnerable, it can be the entry door to the server.

security threats you must be aware of, and the driving forces behind hackers relentless pursuits.

Secondly, monitor your network.

Services running on other hosts that

Kane's top 3 tips to safeguard your business against cyber-attack

you might assume are undiscoverable (because people don't know the IP of the host) can lead to your server being publicly accessible, without your developers realising. Consider Shodan

Tip 1: Keep your main operating system up to date There are two main areas to focus on here.

28

for real time monitoring and alerts.

Tip 2: Maintain dependencies

and

update

Dependencies, such as old websites or CMS plugins, can pose significant vulnerabilities, so it's crucial to conduct regular security audits. Check out tools like Github’s Dependabot to

Our rule of thumb for managing tech debt: Allocate 20% of your team’s

ease

capacity towards tech debt, 10% on bug

the

burden

of

keeping

dependencies up to date.

fixes and 70% on new features.

Kane says he doesn’t waste his time on heavily trafficked pages on a website, like the login page or home page.

Security is an ongoing process

“I’ll go straight to the less trafficked, possibly older functionality, of a website that hasn’t been kept up to date or has been rushed out.”

Tip 3: Ensure you have quality Application Programming Interfaces (APIs) Here, the focus is on effectively managing tech debt and embedding peer code reviews into development processes to ensure you have quality APIs. There are considerations:

three

Safeguarding your business is becoming even more important in today’s evolving digital landscape. It’s more than simply updating your software or doubling down on high trafficked website pages.

Leaders must recognise that cybersecurity is not a one-time task but an ongoing process. Staying proactive is key to protecting your digital assets.

Download our one-page guide to cyber security from our website.

important

Always complete peer code reviews - involve team members who have a passion for security into this process Just because APIs aren't easily discoverable, doesn't mean they won't be discovered (most common in mobile app specific APIs) 29

Consider how user input can be abused. Ask questions such as; is it going into a database, touching the filesystem or being passed to external applications?

Amel Holic 0478 775 776 amel@horizondigital.au www.horizondigital.au

Why Your Business Needs a Trademark: The Benefits, Risks and Process Explained When starting or growing a business, owners often prioritise developing their products, marketing strategy and customer base. However, an equally important facet of your business plan should be trademark registration.

Trademarks are essential for brand protection and significantly enhance the value of your business, especially when you consider a sale. But what exactly are trademarks, and why are they so important?

What Is A Trademark?

A trademark is a unique sign or symbol that distinguishes your goods or services from others in the marketplace. It can take various forms, including names, logos, slogans, sounds or a combination of these elements. A registered trademark not only legitimises your brand but also provides you with exclusive rights to use it across Australia, protecting it from unauthorised use.

The Benefits of Trademarks Enhanced Brand Protection Your brand is your business identity it’s how your customers recognise and relate to you.

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Trademarks serve as legal protection, ensuring no other entity can use similar signs that might confuse your customers or dilute your brand’s reputation.

By registering your trademark, you obtain exclusive rights to use it, giving you the legal power to prevent others from exploiting it.

Increased Business Value Trademarks often play a critical role in business valuation during a sale or acquisition.

A well-established trademark can significantly increase your business’ perceived value as it represents brand recognition and customer loyalty accrued over time.

Buyers are willing to pay a premium for businesses with robust trademarks, recognising the inherent value and market advantage they provide.

Competitive Edge A

registered

trademark

sets

your

business apart in a crowded marketplace. It sends a strong message about your commitment to your brand and the quality of your products or services, which in turn, builds trust with customers. It also acts as a deterrent, preventing competitors from encroaching on your brand identity.

Without a registered trademark, your brand is vulnerable. Other businesses could potentially use a similar name or logo, causing confusion among your customers and potentially damaging your reputation. Even worse, if a competitor registers a similar trademark before you do, you may be legally obliged to change your brand, resulting in significant cost and potential loss of customer recognition and loyalty.

The Trademark Registration Process Registering a trademark in Australia involves several steps: Step 1 – Trademark Search: Before filing your application, it’s crucial to perform a thorough search of existing trademarks to ensure yours is unique.

Overlooking this step could result in a rejected application.

Step 2 – Application: If your trademark is unique, the next step is to file an application with IP Australia, providing details about your brand and the goods or services it represents.

Step 3 – Examination: IP Australia then examines your application to ensure it meets the necessary requirements and does not conflict with any existing trademarks.

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Step 4 – Registration: If your application passes the examination, it will be publicly advertised for opposition. If there are no objections within two months, your trademark will be registered.

SPONSOR FEATURE

The Risks of Not Having a Trademark

Why You Need A Specialist Law Firm The trademark registration process can be complex, requiring an understanding of IP laws and the potential implications for your business. A specialist law firm can guide you through the process, conduct thorough trademark searches, help you file the application correctly and address any objections or legal issues that arise.

At Rise Legal, we specialise in providing comprehensive trademark services tailored to meet your unique business needs. With our help, you can secure your business’ identity, increase its value and ensure its future growth.

A trademark is more than just a name or logo - it is a vital part of your business’s identity, reputation and value. It offers a competitive edge, protects your brand from infringement and can significantly enhance the worth of your business, particularly when it comes to sale. But obtaining a trademark is not just about filing an application. It’s a strategic decision that requires careful thought and legal expertise.

When it comes to protecting your brand, it’s worth investing in the right help. A specialist law firm like ours can guide you through every step of the trademarking process, helping you

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avoid potential pitfalls and ensuring you maximise the benefits for your business.

In an ever-competitive market, don’t leave your brand’s future to chance.

Secure it with a trademark and arm yourself with the legal backing necessary to ensure your business thrives now and in the future.

Remember,

your

brand

is

your

promise to your customers and a registered trademark helps you protect that promise. If you’re ready to take the next step in safeguarding your business’ future, reach out to our team of trademark law specialists. We’re here to ensure your brand remains exclusively, unequivocally yours.

To get further information as to how Rise Legal can assist you in registering a trademark, book in for a free 15minute consultation with one of our lawyers.

Helen Kay 1300 064 707 helen.kay@riselegal.com.au www.riselegal.com.au

Leap Resourcing is my 3rd business.

We’ve built Leap from startup to multiseven figures in 18 months. Our clients mainly came from word-of-mouth.

Our team has a fantastic quality of life and a great culture. Collaboration and learning are the backbone of our business.

My team disagrees and challenges me on a daily basis ... and I love it! I feel like I’m here to guide and support them and it feels right.

Why is outsourcing so great?

Our growth is really starting to take off.

We’ve been busy. I recently spoke at a couple of conferences (one overseas), signed a large Australia-wide construction client, spent time with my management team in Bali and celebrated my 40th Birthday! It’s also

These days anyone can start a business.

You have access to both a global marketplace for your services, as well as a labour pool, at cheaper pricing than available locally. Fast internet, Zoom and cloud computing has allowed this. You can start something as a side-gig and give it a go. You can use staff overseas for any admin or specialist work you need done, without breaking the bank. You don’t need to give up your day job and if it doesn’t work out, the risk won’t break you. I want to see more people start their own businesses and hopefully leave their day jobs!

been exciting being involved with the launch of District32 on the Gold Coast.

What drives you?

What’s new for you?

What do you do?

My team and I are passionate about helping businesses scale by using Virtual Assistants.

You can scale without massive risk or cost, using talented staff in the Philippines.

Australia is a knowledge economy; we want to see Australian Entrepreneurs focussing on getting great ideas to market, not pushing paper.

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We teach clients how to leverage the opportunity that is outsourcing.

I love seeing people grow and succeed (especially those who have come from meager beginnings).

Nick Vague 0411 484 249 info@leapresourcing.com.au www.leapresourcing.com.au

SPONSOR FEATURE

Getting To Know the 7 Figure Entrepreneur: Nick Vague & Leap Resourcing

Protect Yourself: A Guide to Dodging Facebook Scams We all love the convenience and connectivity that Facebook brings to our lives, but let’s not kid ourselves — it’s also a hotbed for scams and fraudsters. So, how do we navigate this digital minefield safely?

The Anatomy of Facebook Scams What Exactly Are We Talking About?

Facebook scams are like wolves in sheep’s clothing. They’re deceptive tactics that fool you into giving away personal info, downloading malware, or even parting with your hard-earned cash.

Why Facebook?

Numbers Game: With nearly 3 billion monthly active users, Facebook is a scammer’s paradise Target Practice: Facebook’s detailed user profiling allows scammers to aim their arrows with deadly accuracy Anonymity: Facebook’s account creation is a piece of cake, making it easy for scammers to set up shop without much scrutiny Trust Factor: Scammers love exploiting your trust in your connections.

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Spotting the Bad Apples Phishing Scams Phishing scams are the old but gold tactics of the scamming world. They aim to trick you into revealing passwords, credit card numbers, and other sensitive info. Here’s how to spot them: Audit Your Content Take a hard look at your existing content. Update what’s outdated and align everything with what your audience is searching for. A content calendar can help you stay organised and consistent.

Urgency: Scammers love making you feel like the sky is falling.

They’ll pressure you to act fast, hoping you’ll make a mistake Grammar School: If the message reads like a pirate wrote it, it’s probably a scam. Look out for poor grammar and spelling Link Landmines: Be wary of links.

Scammers often use these to lead you to fake websites that can nab your info.

Verify, Then Trust

Who doesn’t love free stuff? Scammers know this all too well. Here’s how to spot a fake giveaway:

Do a quick fact-check before you click, share or send any info. A simple Google search or a call to a friend can save you a world of pain.

Check the Badge: Legit giveaways are usually run by verified

Also, if you are sent an email, check

accounts.

where it is from; if it isn’t from

Look

for

that

blue

checkmark Money Upfront: If they ask for your credit card for a “free” prize, run for the hills Too Good to Be True: A free yacht for sharing a post? Come on, use your noggin.

Investment Scams These scams promise you the moon and stars in return. Here’s how to spot them: Credentials, Please: Always check if the person or business is licensed.

No credentials, no deal Guaranteed Profits: In the real world, there’s no such thing as a sure bet. Be sceptical of guaranteed returns Time Pressure: Scammers love to make you feel like you’re missing out. Don’t let FOMO cloud your judgment.

Your Anti-Scam Toolkit Stay Sharp The first line of defence is you. Always question anything that seems off or too 35

good to be true.

@facebookmail.com, aware!

then

be

very

Lock Your Digital Doors Review your Facebook privacy settings regularly. Make sure you’re not oversharing info that could make you a target.

See Something, Say Something If you spot a scam, report it. You’re not just saving yourself; you’re helping the whole community.

Final Thoughts Navigating Facebook doesn’t have to feel like walking through a minefield.

By understanding what to look for and taking proactive steps, you can protect yourself from most scams.

Calum Maxwell 0439 927 686 calum@optimiseonline.com.au www.optimiseonline.com.au

SPONSOR FEATURE

Fake Giveaways and Contests

Unlocking Sales Magic The Psychology Behind Effective Marketing

In the vast world of marketing, understanding how people will perceive your message is crucial. At the heart of every effective marketing campaign lies a keen understanding of human behaviour, needs and motivations. With this insight, businesses can not only attract customers but also forge a deeper connection.

Focus on the Ideal Outcome

Removing Roadblocks

Every potential customer has an end goal in mind.

Whether they’re looking for a solution to a problem or seeking to fulfil a need, there’s a desired outcome that they’re aiming to achieve. This is where understanding these outcomes becomes essential. What is the ultimate benefit the customer will receive? Will it make their life easier?

Happier? More fulfilling?

Spotting the end goal is only half the game. We’ve got to identify the hurdles that might trip up our customers. Whether it’s doubts, misunderstandings, or the classic “too pricey” argument, addressing these obstacles head-on can set you apart. By addressing these roadblocks in your marketing message, you’re effectively paving a smoother path for your potential customers to reach their desired goal. It’s not just about selling a product or service, but offering an irresistible proposition. It’s providing more value than you take in payment. Think about how you can over-deliver, ensuring your product isn’t just another item on the shelf but a no-brainer for the customer.

For example, if you’re marketing a fitness product, the customer’s ideal outcome might not just be losing weight, but feeling more confident, becoming healthier, or achieving a specific fitness milestone.

Why This Formula Works

Take the Next Step with Us

Focusing on the ideal outcome while removing roadblocks taps into a fundamental psychological principle: people are driven by pleasure and the avoidance of pain. When you offer a clear path to a pleasurable outcome (like achieving fitness goals) and simultaneously eliminate sources of pain (like the belief that workouts are too lengthy), you create a powerful, irresistible pull.

Understanding the psychology behind marketing can drastically improve the impact of your campaigns. While we’ve just scratched the surface here, there’s a wealth of deeper strategies and insights that can propel your business forward.

This formula is about more than just selling a product. It’s about understanding and empathising with the customer journey. It’s about providing genuine value and building trust. When potential customers feel understood and believe that your product or service is the bridge to their ideal outcome, they’re more likely to take action.

“Effective marketing isn’t about explaining what you do; it’s about understanding their dream outcome and demonstrating how you can achieve it.”

Leigh Doyle, Thinkify

The Proven

Curious to know more?

If you’re ready to craft marketing strategies that resonate on a psychological level, reach out to us. Let’s work together to ensure your marketing not only attracts but also deeply connects with your audience.

Leigh Doyle thinkify.com.au 0431 509 286 leigh.doyle@thinkify.com.au @thinkify.solutions

/thinkify-solutions

Magic Formula

Are You Spending Too Much on Email Licencing?

Email has evolved dramatically since its initial beginnings in the late 60s and

This can result in significant unnecessary expense, with more

early 70s. This evolution encompasses every facet of email.

licences being paid for than required.

That’s without considering whether or

Historically emails were often either free offerings, or in the case of businesses, paid options where charges were per email address or for an amount of data usage.

The modern business email landscape (not including free Gmail and Hotmail/Outlook.com) is dominated by cloud-based offerings such as Microsoft 365 and Google Workspace. The licencing works somewhat differently from the offerings of the past.

not the correct level of licence is being utilised, which could also have cost implications.

Groupsupport recently saved a client more than $150 per month in licence costs, based upon the above concepts.

It’s imperative you seek quality advice in relation to your email licencing from your IT provider or trusted contact. If you don’t have someone to provide advice, the team at GroupSupport are always happy to assist on 08 9277 1768.

Unlike previous solutions, both Microsoft and Google licence their products on a ‘per-human’ user basis.

What does this mean? It means that for each actual person who needs to have email access, a licence is required. It also means that each human can have many email addresses that they personally use, all under one licence.

Unfortunately, it is still common for organisations who, either through poor advice or simple ignorance, are still licencing each of their email addresses, rather than licencing by the number of human users.

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Peter Trenaman 0416 087 429 peter@groupsupport.com.au www.groupsupport.com.au

deliver will be top-notch.

As the year ends, I wanted to take a moment to share some exciting developments at Minuteman Press Canning Vale, Fremantle, East Perth, and Joondalup.

It’s been a great journey, and I can’t wait to tell you about our recent accomplishments and what lies ahead.

First off, I’m excited to announce that we have some brand-new equipment that has transformed the way we do business. This advance machine enables us to produce NCR Carbonless Books in- house, and that’s not all. We’re now equipped to handle envelopes and pad printed materials. This upgrade is a game-changer for us, and it means we can provide even more additional services to our clients. It’s all part of our commitment to constantly improving what we can offer.

Our production hub has been operating at peak performance. It’s amazing to see the complete set-up in action, with everything running smoothly under one roof. We’ve invested a lot of time and effort into creating an efficient process that ensures our products meet the highest standards of quality. Having an in-house production hub allows us to thoroughly check every item before it gets to our clients.

This season, we’ve got something special for you. When you place an order totalling $1,000+GST or more, you’ll receive an exclusive holiday accommodation* voucher as a holiday bonus! But here’s the catch – there are only 30 of these fantastic vouchers up for grabs, so be quick to secure your gift. Don’t miss out on the chance to treat yourself or your loved ones to a well-deserved getaway.

Any design, print and promotional products that you want completed prior to Christmas please get your orders in as soon as you can to ensure you have all your print requirements completed. I also want to take a moment to wish everyone a very merry and fulfilled Christmas and a fantastic New Year. As the holiday season approaches, we’ll be taking a short break from December 23rd. But don’t worry; we’ll be back and ready to go on January 8th. We’re looking forward to helping you achieve your printing goals, and we’re excited about all the fantastic projects that await us in the new year.

Thank you for your continued support, and here’s to an even more prosperous and productive year ahead.

Sandy Cream 08 9403 3306

sales@minutemangroup.com.au

SPONSOR FEATURE

Quality control is essential to us, and our clients can trust that the products we

Parasocial Relationships

Using video as part of your marketing strategy has been proven to significantly increase your target audience attraction rate. Studies have shown that videos are processed by the human mind by a factor of 60,000x more than text. What this means is that you can provide your visitors with a lot more information in a short time. It

Your prospects can naturally see what you do and the solutions you offer in the market. This process lends itself to your target market embarking on a relationship journey with your brand.

This includes watching your presentations for your products and services as well as watching vivid client testimonials that are essential in

has also been proven that people are 39% more likely to share video content than text or images, which naturally

reviews, building trust for a healthy social profile. And client journey videos or case study videos have

increases the likelihood of your videos being shared to a larger audience, boosting web traffic resulting in a higher SEO score.

become popular and an essential avenue to take your prospects on a tour to experience what your raving clients say about your products and services.

Have you considered using video as part of your marketing strategy?

Did you know that 70% of marketers report that video converts higher than other content types?

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Have you ever met or seen a celebrity in sports or entertainment? You may have been tempted to wave at them as if you knew them!

established between celebrity endorsers and consumers, or the onesided affection developed from a distance by consumers toward these personalities through frequent encounters. An emerald insight study

Andrew Njuguna 0415 330 321 andrew@buffalofilmstudios.com.au www.buffalofilmstudios.com.au

showed that content related factors had significant effects on parasocial relationships, which in turn, significantly influenced customer engagement and brand loyalty.

The verdict: the medium of video is an effective tool in creating brand engagement! Begin your journey today with a free consult with Andrew Njuguna.

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SPONSOR FEATURE

This phenomenon is known as parasocial relationships; a bond

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SPONSOR FEATURE Photo: Ed Hardie

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ADVERTORIALS

TAX STORE WILLETON. WE DO TAX, BETTER. Call us at (08) 6113 6231 Or visit our website www.taxstorewilletton.com.au

"I referred Kayla from HR Dept to D32 because she has such a unique business that every small to medium business needs. With the changing times in the HR world, we all need better advice."

Edge is a Chartered Accountant with over 23 years of experience. Having a background in auditing across multiple industries and a strong attention to detail, Edge provides solutions to her clients beyond standard bookkeeping services.

Edge’s passion is helping her clients understand their financials and the impact of the numbers on their business, while looking at how they can improve their current processes to create efficiencies and potential growth for their business.

BOOKKEEPING PAYROLL FINANCIAL REPORTING BAS SERVICES EDGE FAULKNER | 0423 606 404 accounts@edgethebeancounter.com.au www.edgethebeancounter.com.au “I am excited to be joining District32 to create meaningful connections with like-minded business owners, driven to share knowledge to help each other grow in a supportive environment.”

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ADVERTORIALS Tell Us About Your Project

Website Issues? Free Website Audit

“Gamechanger for business owners is District32. Connections, community, referrals in business, are paramount for business growth, and the underlying success is the culture of District32.”

“I joined D32 because while I still run my business, it doesn’t take a lot of my time, and I work from home, so I wanted to mix with like minded people and if I can, offer a lot of experience in marketing and advertising to those who need it.”

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My name is Cedar Anderson. I am the founder of MyAssista.

We specialise in providing care and support services to those in need. Our clients include the elderly, NDIS participants and others.

Since 2018, we have been assisting the elderly and those with disabilities or in need. Many of our clients do not have a strong family or friend network around them. As a result, we found they often feel overwhelmed, anxious and alone.

To solve these problems, we provide in-home care services to assist with daily living. This includes personal care, household, living tasks, respite and housing.

CEDAR ANDERSON | 0424 132 000 cedar@myassista.com.au www.myassista.com.au “I referred to D32 to provide options to my contacts regarding groups of people in business to learn and share information with.“

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We work with at-risk youth, NDIS participants, refugees and everyone in between, who require a path to independence using coffee as a by-product, to navigate and streamline their journey.

We operate from Albany to Kununurra, engaging with demographics of all abilities, tailoring employment pathways to their learning abilities, sourcing Industry mentors, workplace learning providers and government agencies, to connect our program participants with inclusive and impactful employment opportunities.

JAYESH HUGHES | 0439 646 692 JAYESH@BRASSERHOUSE.COM.AU www.brasserhouse.com.au

“I refer to District32 because when all else fails, connection is your most valuable tool.”

What you knew you always needed and never knew you could have Your clone in the home Your recipes, with your ingredients in your kitchen Because you know what your family will eat Beds changed, laundry done, all folded and put away 'Those' cupboards or rooms finally organised

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ADVERTORIALS

Brasser House is passionate about coffee and education. We provide employment pathways focusing on confidence, connection, inclusion and impact, for all disadvantaged demographics to gain control and independence.

Project Maintenance & Painters (PMP) are a fullservice maintenance company, providing a wide range of services for any property.

Everything from painting, roof plumbing, general carpentry, tiling to full renovations – they can do it!

This team are passionate about what they do!

They are fantastic operators, well-versed in dealing with both commercial and residential.

LISA IRELAND | 0431 776 790 info@projectmaintenanceperth.com www.projectmaintenanceperth.com

“As a start-up business I could see the instant benefits James would get through joining the D32 family – I was delighted to assist him by referring to this trusted and local networking group.”

“I have joined district32 as I believe it is a great opportunity to meet other business owners. “

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Boost Your Business Visibility: Get Free Advertising in Our Exclusive Business Magazine!

EARN $400 WORTH OF FREE ADVERTISING! *Terms and conditions apply

SUBMIT YOUR REFERRAL Remember, giving a referral should be based on your genuine belief in the person's abilities and the value they can provide. It's important to ensure that your referral aligns with the needs and expectations of the recipient to maintain trust and credibility in your recommendations.

MEMBER ADVICE IN STARTING A BUSINESS

Make sure that what you go into business doing, you have skills, or are partnered with someone who has the skills. Otherwise, get trained. Too often, I see people jump into businesses they don't have the skills to deliver or the knowledge to run.

Mike Johnston

Business can be isolating; surround yourself with support from the outset, long before you need it! People whose insight you value, who will back you and be honest with you.

Jules Sullivan

Surround yourself with people who add value to your journey, and who you respect and trust. It can be a lonely ride and it’s important to recognise you can’t be everything to everyone, and be mindful where you invest your energy and time.

Be aware of the things you aren’t so great at or don’t give you passion, and outsource when you can.

Kayla Vukancic

Be sure to do your homework on all aspects of your business before "opening the doors", particularly in regards to your business setup and the systems to managing your finances. Examples, Sole Trader/Pty Ltd/Trust; ABN, bank accounts and accounting software to suit your business structure. Poor decisions with these foundations are usually very expensive to put right.

Karen Whitely

Know who your ideal client is.

Mark Hansel

Write down your true reasons for starting - family, money, success etc.

This is because it will get hectic, it will be tough and it will get frustrating - always remember why you are doing what you are doing.

Remember it is impossible to know everything. Seek out others, network and share - you are not alone.

Chris Morrison

Always be YOURSELF. Pay attention to what feels right for you and as you grow and practice, this intuitive side within you will become stronger, supporting you to keep moving in your right direction.

Donna Martin

Set aside time with your team (even if on your own) and establish your top five Core Values. Then your Mission - why you do what you do. Then your Vision - what is your lmpact/contribution to Community/the Planet.

Display it so that when times are challenging, the essence of who you are is smiling back at you.

Mavis Carruthers

SMALL BUSINESS ANTHOLOGY

WOULD YOU LIKE TO SHARE YOUR STORY? CONTACT LORRAINE@DISTRICT32.COM.AU

District32 Supports Charlie’s Hope Our son Charlie is 13 years old and was diagnosed with Duchenne Muscular Dystrophy in November 2017; no cure,

Facts & Figures: DMD: 1 in 4500 boys DMD: 1 in 5 - 50M girls

100% fatal, with an average age of 26, DMD is a slow degenerative muscle

DMD: 900-1000 boys in Australia, DMD: 70 boys in Western Australia

condition and Charlie will slowly lose the use of every muscle in his body ending with his lungs and heart, caused by a body protein called dystrophin.

Exon 3 Duplication - Totally Unique PHPV: 1 in 20,000 people

Charlie has a second cataract formed.

Charlie also has PHPV: Persistent Hyper-plastic Primary Vitreous, this essentially means he is almost blind in one eye, with 1 cataract removed and an inocular lens inserted at aged 3, due to no gel behind the eyeball, and the sunlight does not penetrate correctly.

Charlie’s Hope - the Vision To Raise Awareness for DMD & PHPV Duchenne Muscular Dystrophy & Persistent Hyperplastic Primary Vitreous Networking across Perth & on Social Media across the world to connect people, companies & organisations.

Charlie’s Story & Journey Ahead @fightingforcharlie and to Raise Awareness for both DMD & PHPV Through #diversity #inclusion #disability #resilience #strength #hope #courage

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Combined: DMD - Exon 3 Duplication & PHPV = 1 in 7.81 Billion people this makes Our Charlie one of the most unique people in the world.

Barry Mone - Charlie’s Dad Marketing & PR Manager Social Media GM Charlie’s Hope.

0427785339 Charlieshope@westnet.com.au #unique #incredible #extraordinary

#remarkable

CAUSE

Plant A Tree District32 is delighted to partner with Carbon Neutral and to contribute to sustaintaining our beautiful planet.

Partnering with Carbon Neutral in the plant-a-tree program is our first step in making a positive impact on the environment.

Carbon Neutral can turn your ambition into action!

They offer carbon reduction and offset solutions to organisations across the globe, supporting a diverse range of clients, from individuals to large corporate emitters.

Their carbon advisory services help clients estimate their carbon emissions and devise strategies to reduce emissions.

Everytime someone joins District32, a tree is planted.

PLANT-A-TREE PROGRAM

contactus@carbonneutral.com.au | +61 (0)8 9200 4424 | 1300 851 211 | carbonneutral.com.au

‘U Alright Mate?’ Pioneering Mental Well-being Solutions for Corporate Australia In the fast-paced corporate world of today, stress, anxiety and mental health issues have become all too common. As organisations strive to meet the ever-increasing demands, the need for promoting mental well-being is more crucial than ever. U alright mate? is a charity that has emerged as a beacon of hope, dedicated to transforming the way society approaches mental health in the workplace.

U alright mate? was born out of a deeply personal tragedy. Its founder and president, Cameron Oates, lost his brother to suicide in 2018, driving him to channel his grief into a mission to prevent others from facing a similar fate. The charity is unwavering in its commitment to reducing suicide rates by fostering partnerships and building relationships with organisations that share the same vision. In this endeavour, U alright mate? is honoured to have Tim Costello as its Charity Patron.

Tim Costello, a well-respected figure in the world of charity and social justice, and brings a wealth of experience and insight to U alright mate? As a prominent Australian advocate, his involvement with the charity underscores the importance and urgency of the cause.

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The core mission of U alright mate? is to empower individuals and organisations with proactive tools and techniques for enhancing mental wellbeing and resilience. The charity envisions a society where mental health is approached with openness and practical solutions.

Initially, U alright mate? had a primary focus on men's mental health, a pressing issue in Britain where, on average, 8 to 9 people take their lives each day, 6 of them being men.

However, further research revealed that women are also at risk, prompting the charity to broaden its focus to include both genders.

U alright mate? thrives on collaborations and partnerships. One of its latest collaborations is with District32, their Australian charity partner, dedicated to providing mental health solutions to businesses and affiliations. Additionally, the charity has teamed up with DB Results,

to mental health issues across the

enabling them to offer the MiOK app to

corporate sector.

their community at no charge.

U alright mate? understands the importance of awareness and education in the battle against mental health challenges.

Patron Tim Costello

By equipping individuals with practical, scientifically proven strategies for mental well-being, the charity helps people proactively manage their mental health and avoid descending into mental illness.

One notable initiative is the MiOK app, generously donated by DB Results, which allows individuals to track their mental health progress, as well as their exercise, meditation, nutrition and more. Free resources and online courses are also offered, ensuring accessibility for all.

To support U alright mate?'s mission, please visit our website and explore how your company can participate in the Pilot Program scheduled for 2024.

By getting involved, you can contribute to the advancement of mental wellbeing in your organisation and the corporate sector.

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Tim Costello, a distinguished figure in the field of charity and social justice, has graciously accepted the role of Charity Patron for U alright mate?

CAUSE

The organisation has made significant strides in raising awareness and providing support. Its partnerships with District32 and the international software company DB Results, have further expanded its reach and resources. Working collaboratively, they aim to provide proactive solutions

As a renowned Australian advocate, Tim Costello's support is a testament to the significance and urgency of the charity's mission. His unwavering commitment to social causes aligns seamlessly with U alright mate?’s core values, further strengthening the charity's resolve to revolutionise the

U alright mate? is on a relentless mission to transform how we perceive and address mental health in the corporate world. Through proactive tools, awareness campaigns, and strategic partnerships, the charity is championing a brighter, mentally healthier future for all. Get involved,

approach to mental health.

make a difference and help shape the

Tim Costello's impressive track record and deep passion for creating positive societal change make him a fitting patron for U alright mate? His wealth of experience and dedication to humanitarian causes will undoubtedly contribute to the charity's ongoing success.

Author Bio Cameron Oates, the driving force behind U alright mate?, is a registered and practising Neurofeedback Practitioner with expertise in assisting those suffering from attention and focus issues such as ADHD. He uses his extensive knowledge in the field to deliver mental health talks across the country, spreading awareness and offering practical solutions to combat mental health issues.

Email: admin@ualrightmate.org Contact Number: +61 402 297 882 Website: https://ualrightmate.org/

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corporate world's mental well-being with U alright mate?

Cameron Oates 0402 297 882 admin@ualrightmate.org www.ualrightmate.org

PARTNER District32 and ABS share the same values in assisting business owners to establish, build and maintain small businesses, whether in part-time employment or unemployed, and have partnered to assist budding entrepreneurs to get started in business.

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40,897 DIRECT CONNECTIONS

11,500

DATABASE SME PERTH

SOCIALS TOTAL FANS/ SUBSCRIBERS

29,397

IMPRESSIONS

415,949

ENGAGEMENTS

7,353

CLICKS

4,372

VIDEO VIEWS

16,100

BUSINESS PROPHET

TOTAL MEMBERS

796 10min

405

READERS

AVG READ TIME

STATS

District32 Stats as of Nov 2023

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District32 Business Growth Network 20/50 St Georges Terrace Perth WA 6000 Copyright All content and images in this publication are copyright of the author. Reproduction of any part of this magazine is prohibited without written prior permission.

Disclaimer The views and comments expressed by the authors may not always be those of the publisher. While every effort is made to ensure the accuracy of content, District32 accepts no responsibility for any errors, omissions or resultant damages or loss due arising from content in this publication.