District32 Business Prophet - May 2023 Issue

INFLUENCER INSIGHTS

CONNECTION

BUSINESS

May April 2023 Issue

TABLE OF

CONTENTS 04

Humanising Leadership in the New World of Work

06

We All Love Birthday Gifts – But This One Takes the Cake...

08

The Benefits of Networking - Results

12

Out and About

14

About District32

15

District32 Member Outcomes

16

Boosting Your Business with Effective Marketing Strategies

17

The Greatest Asset in your Business is Your People

18

The Perfect Storm – Why is Cashflow so important?

19

Pathway To Growth

32

From Silence to Support: The Importance of Mental Health Programs in the Workplace

33

Do You Do Doubt?

34

What Is Residual Income and Why Would You Want It?

35

Metabolic Balance with Elan Vital Health

36

How to Make Good Tech Business Decisions

40

Double R, T (Referrals, Recommendations & Testimonies)

43

Optimise Online - Case Study LupoLab Restaurant

44

How Many Annoying Projects Have You Got on the Back-Burner that You’ve Been Avoiding?

45

Website Security – A Tale of Woe

Humanising Leadership in the New World of Work The new world of work isn’t easy – but it is brimming with potential. Leaders

To confidently step into the new world of work and breeze through these

must navigate increasingly blue-sky opportunities (we’re looking at you, AI) and difficult challenges (think global supply chain), while keeping their teams happy, fulfilled, and purposeful.

As we said, it’s not easy. But by humanising our approach to

hurdles (or at least, not tumble over them), leaders must adopt a human approach that empowers their teams.

leadership, we can create a more thriving, people-focused work environment that embraces the positives and addresses the negatives of this new landscape.

new

world

of

work

1. Showing people they matter every day Make a conscious effort to acknowledge your team's contributions, recognising and

The New World of Work Needs to be Human The

The Six Essential Skills to becoming a Human-centric Modern Leader

brings

countless positives, from rapid evolution, to a growing focus on our wellbeing, a commitment to sustainability for the planet, better inclusivity, global connectivity, and the opportunity to live in alignment with our values. It’s what we’ve all been asking for.

However, this world also presents unique challenges, such as divided attention, constant scrutiny, overwhelming choices, group-think, and sky-high expectations.

appreciating their efforts. Encourage work-life integration by respecting personal needs, and providing flexible working arrangements.

2. Seeing others' strengths before they do Act as a strength-spotter, identifying and nurturing your team's potential.

Offer growth opportunities and encourage self-discovery to help employees flourish and unlock their full capabilities.

3. Creating great relationships in your team and across teams Foster open communication in your team, and in other teams.

4

Inspire better autonomy and innovation by giving your team the freedom to explore their ideas. Provide necessary resources and support, and

As you reflect on your leadership style, consider incorporating these six skills to humanise your approach in the new world of work. Prioritising a humancentric focus will not only lead to more engaged, fulfilled, and productive teams but also foster a thriving, sustainable, and inclusive work environment that embraces the opportunities, and overcomes the challenges, of our rapidly evolving business landscape. Put simply, be the

celebrate their different problemsolving approaches, acknowledging

change you want to see and inspire others to follow in your footsteps.

4. Empowering people to do things their way

that there are multiple paths to a good outcome.

5. Learning what holds us back and propels us during change Identify internal and external barriers that may hinder progress and work together to overcome them. Embrace adaptability and resilience, encouraging continuous learning and growth to stay ahead of the curve.

6. Creating meaningful work for every person in our team Align roles with individual passions and strengths, ensuring every team member finds fulfilment in their work.

Establish clear goals and objectives, connecting daily tasks to a broader purpose and mission.

jennifer@modernpeople.com.au 0403 300 447 www.modernpeople.com.au

5

INSIGHTS

Encourage cross-functional projects and team-building activities to break down silos and create a strong, cohesive unit.

We All Love Birthday Gifts – But This One Takes the Cake...

Filling the void in the Gold Coast's business networking scene!

But this year was topped off with a very special gift – Business lawyer, Helen Kay from Rise Legal, reached out to District32 founders, Lorraine Garvie and Dean Keating, urging them to launch District32 into her local Gold Coast community.

Helen had experienced several unsuccessful attempts

from

other

networking

companies wanting to support 7++ figure business owners on the Gold Coast and she identified that what her community needed was a multi-awardwinning company with a proven track record. That’s when Helen contacted Lorraine asking for District32 to support Gold Coast businesses, and it was the first step of actioning a longheld dream for us.

This February, at District32, we were excited to celebrate our 8th birthday!

We’re sure most business owners would agree, that when a business anniversary comes around, it’s so important to celebrate. It’s no easy feat to continue growth momentum year after year, and I can assure you, there was a lot of happy dancing and Champagne shared.

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With a grand vision to be the leading growth network in Australia, and a Big Hairy Audacious Goal to create a hub of 100,000 businesses, all with enviable business success, it was more than obvious we would need to go national, if not international, to see our dreams become a reality – and we’re now taking the first steps towards our dream.

We’re very proud of what we’ve achieved so far in WA, supporting thousands of business owners to grow and scale through the Power of Connection, and we have a model that works.

The District32 Connect Premium launch into Queensland, was a great success; a VIP, invitation-only, exclusive event for the who's who of 7figure++ business leaders on the Gold Coast.

businesses. With a combination of connecting business leaders to the

at the luxurious Sea World Resort conference centre on the 24th March,

right people, resources and business strategies, District32 has had a billion-

where they shared canapes and Champagne, as well as top tips for

dollar impact on companies in Western Australia.

million dollar business networking success.

That’s why this year, 2023, we’re ready to share this success across the country. This month the Gold Coast,

Lorraine Garvie, CEO of District32, said, “We are delighted that so much interest has come from the Gold Coast

then Sydney… and upwards from there.

leading to our launch in April. We are very excited to have a similar impact on

onwards

and

Eligible business owners from a variety of industries, joined Lorraine and Dean

local businesses as we’ve had in WA.” If you’re a member with District32,

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you’ll understand how being part of a successful growth network can support

As we venture into new territories, we remain steadfast in our commitment to

your business to grow and scale faster, with exponential results from uncapped opportunities, leading to more leads and referrals. And now you can celebrate with us and share the secret of your success with your interstate business colleagues.

fostering exceptional business growth and success for all our members. We are excited to witness the realisation of our dreams as we continue to evolve and expand, nurturing the spirit of collaboration that has defined District32 since its inception.

We are thrilled to establish the Connect Premium group in Queensland and excited to embark on the first phase of our interstate journey.

We’re sure you’ll agree, there’s no better birthday present we could have received to help celebrate our 8th year in business - well, perhaps an endorsement from Richard Branson or Warren Buffet … but maybe that can be next year’s gift.

GOLD COAST LAUNCH

Over the last eight years, District32 has had a sizable impact on supporting Western Australian business leaders to scale their businesses. Its suite of tailored events, facilitated introductions, and extensive network of high-quality connections have enabled its Members to not only flourish, but also to scale their

The Benefits of Networking - Results

8

In today's fast-paced, marketing-driven and competitive business world, it’s

It’s easy to understand how business networking is a powerful tool for

fair to say that the ability for business owners to achieve results quickly can make the difference between success

individuals and organisations looking to grow and succeed, but specifically, how is it that results can be achieved

and failure. While there are many strategies C-suite managers, business owners and entrepreneurs can employ

faster through networking? And indeed, why are results exponentially improved when you’re a part of an

to

established business growth network

reach

their

goals,

business

networking has emerged as one of the most effective ways to accelerate results.

like District32?

By connecting and collaborating with businesses within your network, you can tap into a wealth of resources, expertise, and opportunities that will support you in achieving your goals faster and more effectively. Whatever industry you are in, business networking is an excellent way to accelerate your progress and achieve your desired goals in a more efficient and effective manner.

When you’re a valued member of a professional business growth network and community, you are establishing and building relationships with other like-minded business owners. By attending events, engaging, connecting and interacting with people on the group’s social media, and meeting in both formal and informal settings, you are building tangible relationships where others will get to know, like and trust you.

Business is done face-to-face

Your personal growth can also be accelerated. The diversity and depth of expertise and professionalism within a business networking community can’t be overstated. You will be connecting and forming relationships with people from all walks of life, from CEO’s of multi-million dollar organisations, to entrepreneurs just starting out, and every one of those people can provide you with an opportunity for learning and growth. The more business experts

business growth goals faster.

and professionals you associate with, the more you will accelerate the

Quality leads and referrals

achievement of your goals and learn so much along the way.

By establishing strong relationships with other business owners in your network, you can become a ‘business

Accountability

growth magnet’. When people know you as an expert in your field and can

Never underestimate the value that ‘accountability’ can have on your

be trusted to provide excellent service, the leads and referrals will keep

business growth, supporting you to achieve your goals faster. As part of a

growing. And not only that, they will also be ‘hot’ leads; potential clients who are genuinely looking for the product or service you supply. If you can be ‘top of mind’ within your network, as the go-to person in your industry, the positive leads and referrals achieved through networking can only continue to support your business growth exponentially.

business growth network, you will be associating with members, who become colleagues, and in some cases, life-long friends, all invested in wanting you to see you succeed; and you will want them to succeed too.

The supportive environment found within an established network will propel you forward to find new ways of ‘doing business’ which will have a huge impact on your results.

Growth through learning Results achieved through business networking don’t only need to be related to your business’ bottom-line.

9

INSIGHTS

Developing a strong relationship with professionals in your network can take a little time, but is well worth the time and effort you invest. It is only when you have this kind of relationship that people will refer you to others. And more referrals, leads and collaborations turn into increased revenue, opportunities and, ultimately, profit. Connecting face-to-face and building valuable relationships, is the number one way to achieve your

As you can see, there are tangible reasons proving why business networking has a positive effect on achieving results faster and allowing you to hit your goals more effectively.

Being a member of a business networking group will offer you more opportunities, leading to higher revenue and increased profit – and you’ll do it much faster than you could alone.

Learn from industry experts and stay up-to-date with the latest trends, innovations, best practices and developments

But as well as building valuable relationships, improved leads and

By attending conferences, events, and

referrals, growth through learning and accountability, there are number of

webinars, you can learn about the latest advancements in your industry

other benefits business networking can offer to your business and personal growth. Here are just a few:

and gain insights into how you can apply these developments to your business. Business networking can also

Open up new business opportunities

provide you with access to mentors and thought leaders who can offer

Have

guidance and advice to help you to learn, grow and succeed - faster.

you

ever

considered

collaborating with other businesses for joint marketing ventures, new product development, or supply chain efficiency? Business networking is a powerful tool leading to a wider range of opportunities and results. Consider the depth of opportunity you can access in a business growth networking community, opportunities that can lead to collaborations, partnerships, joint ventures, or even mergers and acquisitions.

Enhance brand visibility and reputation

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Having access to a growing network, and all the members within it, your brand visibility and credibility can only improve. You’ll increase your visibility within your industry and build a positive reputation through word-of-mouth referrals.

Accessing new talent When your business is ready to expand, you can get recommendations and have access to potential employees, contractors, or partners who possess the skills and expertise needed for growth.

Once you have built valuable relationships, growth is exponential, as you tap into new markets, pool resources and learn from industry leaders in your community. You’ll unlock endless opportunities, contacts to potential investors, entry into new market segments, and support from other business owners who want to see

Get fresh perspectives and ideas,

you succeed and take your business to next level - the sky’s the limit!

leading to innovative solutions to business challenges When you invest time and effort into a business growth network, you have the Power of Connection, giving you access, not only to your network, but to the combined networks of everyone in the group.

INSIGHTS

Developing critical skills: Networking groups not only have members who are at the pinnacle of their industry and can help you to develop critical skills, such as communication, negotiation, and relationship building, but they are likely to have on-going education in these areas which can help in your personal growth.

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OUT AND ABOUT

About District32 We started District32 to help business owners succeed so that they don't have to struggle.

We met after Dean coldcalled me on his arrival to Australia – he wanted to connect with people in Perth who had an existing network. We tried many ways to work together; from referral partners to joint ventures.

Nothing worked. Business owners couldn't afford to work with two consultants, Dean being outsourced sales and myself in strategic marketing.

It was then we realised that business owners didn't have the time or the cash flow to invest in advisory and training and networking and advertising – they needed to choose and they needed to choose wisely. We knew we could offer a strategic option and District32 was born.

Eight years on and we're still fighting for the small business owner. We know that business is hard, but we believe with everything we have, that everyone can succeed when they are in the right environment, with the right education and with the right people.

We invite every ambitious business owner to join the tribe. We are stronger together through The Power of Connection.

THE FOUNDERS

District (meaning local) and 32 (the latitude running through Perth) was created to help business owners create more revenue, more profit, and more opportunities with access to strategic shortcuts so they can reach their goals Dean Keating faster with fewer mistakes.

Lorraine Garvie

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Brand Domination 6-figure referrals. Now a Diamond Sponsor.

- Amel Holic - BlueSky Digital Labs

Exponential Results Zero to $250k in 9 months. Now has a team of 8 and national clients.

- Deena Syed - Brand Guru Agency

Collaborations 35 retainer clients. Sole worker to team of 5. Several businesses and collaborations through District32.

- Ben Neilson - Neilson IT

Rapid Growth 76 digital marketing projects. Team growth from 5-9.

- Peter Butler - Smarter Websites

Exponential Growth Zero to 7 figures in 18 months. Large number of clients are D32 members. Now national clients, including major brands and a team of 100+ outsourced VAs. - Nick Vague - Leap Resourcing

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DISTRICT32 AND MEMBERS

District32 Member Outcomes

Boosting Your Business with Effective Marketing Strategies As a business owner, we all know the importance of building a strong local presence to attract and retain customers. Local marketing strategies can help you achieve this by focusing

Joining local business groups or networking organisations, can provide opportunities to connect with other business owners and establish partnerships that benefit both parties.

on your target audience's specific needs and preferences. This article will explore some effective local marketing

Networking is an effective way to increase your reach ten-fold.

strategies that can help your business

In

grow and thrive.

Digital marketing is a powerful tool for

marketing, direct marketing, and networking can build a strong local presence for your business and attract

reaching potential customers online.

and retain customers. Don't let your

Search engine optimization (SEO) and Google Ads can help you rank higher in search results and target customers

business suffer from a lack of visibility.

Implement these strategies and watch your business grow.

conclusion,

combining

digital

searching for products or services related to your business. Facebook Ads can also help you reach potential customers in your local area based on demographics and interests.

Direct marketing, such as sending out letters and offers to your local business community, can help you reach potential customers in a specific area.

Unaddressed mail can also be used for branding your business to a broader audience, at a very low cost per lead.

Finally, building relationships with other businesses in your community can be a valuable way to increase your visibility and credibility.

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ctreloar@integralbusinessconsultants.com.au 0438 938 914 www.integralbusinessconsultants.com.au

You, your leadership and your team

As a leader, so many suffocate themselves trying to solve all the issues

Having served all over the world with the British Royal Air Force, managed the biggest show on earth in the London 2012 Olympics, and made fundamental changes in GP and Hospital management systems and services, as a Leader, I was only ever as

and be an expert in all aspects of the business, whereas your team could solve, support and brainstorm with you to collectively move forward.

good as my team.

of the leader. To some, these are characteristics not conducive to their

Even as a high-level sportsman, the Captain/Leader was rarely the best

personalities and experience, however, it is still a learnable skill, as long as

player; it was the one the players looked up to, the one who instilled strength and companionship in their

they are genuine, true and consistent.

fellow players, the one who led by example, encapsulating the highest values for others to follow.

a family-connection feel will strengthen the foundations for sustainable growth and you’ll also have

This obviously depends on the character and willingness and strength

Creating a values-based business with

some fun along the way.

It’s NO different in business. The leader sets the values, the culture, the work ethic and most importantly, the wholeness of the team, providing the correct environment, tools, support, training and motivation to allow each and every team member to feel a belonging, a worth and a value add to the business.

Breaking down barriers and silo mentality allows everyone a voice and professional opinion to help grow the business from within; having an openness to seek ideas from all, and having time to listen, understand and appreciate the team offering acknowledgment and reward.

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INSIGHTS

The Greatest Asset in your Business is Your People

“Cash is King” – we’ve heard the term and while it has been used in many financial and corporate contexts, in

Read in conjunction with your financial reports, a solid cashflow forecast assists with lending

small business it highlights the importance of cash as an asset for short term purchases and operations.

requirements such as purchasing plant and equipment, taking on staff members or moving premises.

“The Perfect Storm” – another phrase

2.

we are all familiar with. A disastrous situation caused by the coming

Keeping your business cashflow positive with available cash to pay

together of many forces at the same time and with lack of concern,

your liabilities, decreases the chance of being charged extra penalties from

resulting in overwhelm and disaster.

suppliers, overdraft interest, ATO late penalties and interest, and

The lack of perfect storm

superannuation charge statements.

cashflow

risks

the

Cashflow can be even more important than revenue or profit. With a solid cashflow, your ability to predict the cashflow of your business can highlight cashflow crunches even before they happen. The ability to look 3-6 months in advance to predict a shortfall can mean the difference between weathering the storm or succumbing to the perfect storm!

Why you need a cashflow!

1. Cash really is king!

An overall positive cashflow points to a successful business.

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Avoid late payment penalties

3. Optimal decision making Are you expanding or are you selling?

With a robust cashflow forecast, your ability to pinpoint the time to expand or sell is highlighted, giving you confidence and power in your ultimate decision.

A thorough and robust cashflow forecast will prevent the perfect storm!

Susan Carson susan@westbas.com.au 0417 933 968 www.westbas.com.au

INSIGHTS

The Perfect Storm – Why is Cashflow so important?

PATHWAY TO GROWTH PROGRAM

30 MAY

2023

8:30am – 4:00pm

PAN PACIFIC PERTH

12 EXPERTS MARKETING

AUTOMATION

SP Sing Calum Maxwell

Kate De Jong

Justin Maxwell

PEOPLE

Dale Kennett

James Bryden

FINANCE

Debbie Millard

Dev Visagie

SALES

Jeff Barnes

Torrin Minutillo

LEGAL

Juan Perez

Craig Hollett

M A R K

Choose Your Pathway to Growth

Marketing without Brand Strategy, is like a book without a plot.

About this workshop

Customers that value, appreciate, and invest in the products and services you

Here is the truth and what marketing people don’t tell you.

offer.

Main outcomes / learnings

Word of mouth is still the best form of marketing today, and by simply putting a strong digital foundation in place, you will amplify your word of mouth and grow your business.

The next step in the development of marketing your business is to invest in your brand strategy. Whether you’re a small business or an enterprise challenging the status quo for market

Learn how to attract, share, and convert by creating awareness, engagement, and connections that matter, with a brand that cuts through the noise and stands out.

What

you

can

from

this

workshop.

Let’s play a game and make it fun!

share, without investing in your brand strategy, you won’t attract, you won’t build trust, and you won’t get the best

Learn about brand strategy, and let’s do a mini workshop.

Save yourself $10,000 because we

return on your marketing dollars spent.

will provide you our Brand Strategy Workbook.

There is too much noise, and the competition is fierce! So, developing your brand strategy will help you to craft content and media that breaks through the noise and connects you with your ideal customers.

Invest in your brand strategy and come have some fun with Calum.

About Calum Calum Maxwell is an educator, collaborator and storyteller, who is purpose-driven on a mission to make the world a better place. With 20 years’ experience in Sales, Marketing & Business Development, Calum is an Online Growth Expert.

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expect

BOOK HERE

E T I N G

Choose Your Workshop

How to Turbo-Charge Your Lead Generation with The Marketing Map About this workshop

Main outcomes / learnings

We all know that when you own a business, you’re in the business of marketing and selling. And yet, so many business owners struggle to market themselves in a way that’s compelling, that delivers consistent hot leads, and converts them into paying

In this workshop, business and marketing strategist Kate De Jong will teach you how to:

customers.

content you need to nurture prospects from ‘cold’ to ‘red hot’.

Marketing isn’t complicated. But it requires a series of well-thought-out

3. Generate red hot leads automatically, even while you sleep.

steps that magnetises prospects to your brand, and then captures and nurtures them into paying customers —

Marketing doesn’t have to be hard.

With your marketing map in hand,

automatically. The Marketing Map is a simple process to guide you through the steps required to generate leads, on

you’ll know exactly what to do to master your marketing in the simplest and most effective way possible.

1. Powerfully magnetise prospects to your brand.

2. Create the three essential pieces of

autopilot, for your business.

If you struggle to generate high quality leads on a consistent basis and you don’t yet have simple but effective automated sales funnels set up for your business, then this workshop is for you!

About Kate Dr Kate De Jong is a business and marketing strategist for small business owners. She stepped away from her corporate engineering career in 2012 to start her own business and has since helped hundreds of business owners to grow and scale through powerful marketing and business strategy.

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BOOK HERE

A U T O

Choose Your Pathway to Growth

Customer Relationship Management Demystified About this workshop Attention all small and medium-sized enterprises (SMEs) looking to take their business to the next level! Are you tired of getting lost in the endless debate

We cut through the misinformation and distractions to focus on the key principles of successful customer relationship management.

No more getting lost in software

about which Customer Relationship Management (CRM) software is the

features, bugs, and issues. Instead, we get back to basics and define who your

best? Are you ready to blow away the fluff and get down to the real deal of what matters most in business - your

customers are, what their problems and expectations are, and how to take their experience to the next level.

customers?

Main outcomes / learnings 1. Understand the key principles of customer management.

Our business-focused training is strictly technology-free, so you can take a deep dive and develop refreshing insights about what your customers

relationship

actually want from you. Don't let misinformation and distractions hold

2. Define who your customers are,

your business back any longer. Join us

what their expectations are, and how to take their experience to the next level.

3. Develop insights into what your customers actually want from you.

at the CRM workshop and start building strong, profitable relationships with your customers today!

Our CRM training is the solution you've been looking for!

About SP SP is a seasoned consultant with a clear objective and vision. With over 15 years of experience in Business Systems/ERP/CRM Implementation, SP consults C-suite executives for Digital Transformation. He possesses strong negotiation skills with the objective of win-win outcomes.

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BOOK HERE

M A T I O N

Choose Your Workshop

To Automate, or Not to Automate…That is The Question… (We Asked AI) About this workshop

If you have those answers, and there is a repeatable outcome, then the likely

Part of the problem-solving journey is process identification, creation, simplification, improvement, and automation.

answer is YES…But what are the next steps?

A question we often get at Qmark Solutions is, “can you automate?” The

Do you look in-house, outsource, or a hybrid?

Is it a software automation, or mechanical/machinery?

answer is not as simple as yes or no.

More information is required before a

This is where the team at Qmark

decision can be made such as: What is the problem you are trying to solve?

Will it save money and for who?

Solutions can help you. We help to identify processes and systems to improve, simplify, and automate.

Main outcomes / learnings

You? The customer? Or the supplier?

Is it a repeatable task that requires

During the workshop held by District 32, we will cover these questions to

the same outcome, every time?

Do you know the process?

clarify the solution for you. Or at least help you to think about your processes

Does it run as smoothly as you want?

How often will the process change?

Could you streamline or simplify the process, steps, or tasks before we invest in automation?

more accurately before looking to automate.

About Justin Justin is currently working with private companies and local government, each with unique challenges and problems; Justin's superpower is to solve problems by asking dumb questions.

Justin has a pragmatic and logical approach to business improvement; if a process in your business needs to be reviewed and perhaps improved.

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BOOK HERE

P E O

Choose Your Pathway to Growth

An Introduction to HR - What You Need to Know about Hiring Staff & Fair Work About this workshop The upscaling of a business generally requires additional resources and what this really means is “staff”. The way we start an employment relationship is

To reduce transitional time frames, you can set up these facets from day one and benefit as your business grows.

Forensic HR has many different “playbooks” for each scenario. As your HR specialist, you wouldn’t believe the

generally the way it continues. When we start with a more relaxed process,

stories we get from your staff. The stories that people tell us could rival

as the business grows, we finally determine its time to be more professional. This is where the

Roald Dahl, Hitchcock and JK Rowling.

Let’s find out if your HR story is our next thriller.

problems start as a cultural transition is introduced, and this can sometimes take years.

Main outcomes / learnings 1.Brief understanding of Hiring Staff

For the big banks, it is generally 10

2.Creating a Culture in the Workplace;

years to transition. One Australian Bank tried to do it in 3 years and was

and 3.Understanding the basics - from the

nowhere near being complete at the

Fair Work Commission’s point of view.

end of the 3rd year. As a small growing business, it will take 2+ years to transition the culture into the “new you.”

About Dale Having spent the last 25 years crafting his expertise in interviewing thousands of people, for himself and various other companies, Dale understands the value of having the right culture in any workplace, and how that allows the business to operate more smoothly and efficiently. As a result, he understands how to protect your business, and can intervene before matters get to the Fair Work Commission, as well as take the stress off you if you do need to appear before a commissioner or mediator.

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BOOK HERE

P L E

Choose Your Workshop

Grow Your Business By Keeping Your Staff Happy, Engaged, and Productive About this workshop

The three essential things you need to do to increase your staff

It’s now well known that your business is only as good as your people, and keeping them engaged and happy is critical. The majority of companies now say that retaining employees is actually harder than hiring them.

Global research shows that 71% of

engagement.

How to find your employees ‘hot buttons’ that stimulate their motivation and productivity, while increasing their feelings of satisfaction and fulfilment.

How to identify and manage your

executives say employee engagement is critical to their success. And yet 85% of

own and your staff’s blind spots, so you can implement positive

employees report they don’t actively engaged in their work.

strategies to manage them.

feel

So how do you fix this conundrum as a business owner? How do you help your employees feel appreciated, valued, and fulfilled, so they become loyal, long-term employees?

If you’re someone who values and appreciates your people as the key to driving your business growth, then you won’t want to miss this workshop!

Main outcomes / learnings In this workshop James Bryden, The Productivity Coach, will teach you:

About James James Bryden, otherwise known as The Productivity Coach, is a specialist in human behaviour and people management. Using the Harrison Assessment as the engine that drives his work, his passion is creating thriving workplaces, where all employees feel valued and appreciated. He knows that when people are happy at work, the flow-on effects in all aspects of their life — including in business — are significant.

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BOOK HERE

F I N

Choose Your Pathway to Growth

Make Friends with your Numbers and Boost Confidence in Finance About this workshop

Main outcomes / learnings

Boost your confidence around the numbers side of your business.

You will walk away feeling more confident with:

If you would like to feel more comfortable with accounting jargon and understanding the balance sheet as well as the profit and loss account,

Having robust conversations about the numbers in the business Being able to ask insightful questions

join Debbie for this introductory session. Debbie is all about making

Understanding the balance sheet as well as the profit and loss account

accounts really easy to understand for those with a non-financial background.

Understanding what some of the accounting terms actually mean in

If you have any touch points with the finances within the business, and:

plain English, and Therefore, be able to understand the story the accounts are telling you

Admit to being ‘Not a Numbers Person’ Feel uncomfortable having conversations about your business' finances Don't really know what some of the accounting jargon means, and Don't know the questions to ask ...this introductory session is for you!!

About Debbie Debbie is known as the "friendly face of finance" because she is as much a people person as she is a numbers person.

Debbie has developed a reputation for being able to talk about accounts in plain English and explain accounting concepts in a way that all of us, from a non-finance background, can understand.

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BOOK HERE

A N C E

Choose Your Workshop

Raising Capital As Business - Where to Start About this workshop

Main outcomes / learnings

Whether you’re starting a small business or expanding an existing company, you’ll need the funds to do it.

You might already have enough stored

In this workshop, Finance and Capital Raising expert Dev Visagie will share valuable information on:

away, but in many cases, you’ll need to raise capital to turn your ambition and

Types of Capital Raising Understand the process

dreams into a reality.

prepare your business.

How to Raise funds business

The capital raising process can be

for

and your

complex and overwhelming, especially if it's your first time, therefore it’s important to know the challenges and have the correct information to streamline the overall process.

About Dev Dewald Visagie is a financial expert and entrepreneur based in Perth, Australia. He is the founder and CEO of Perthgrow Finance, a company that provides financial solutions to individuals and businesses in need of capital.

In 2007, Visagie moved to Australia to further his career in Insurance and Finance.

He quickly established himself as a knowledgeable and reliable financial expert, and in 2016 he decided to start his own company. Perthgrow Finance was born out of his passion for helping people achieve their financial goals, and his desire to provide innovative and effective financial solutions to the Australian market.

Under Dev's leadership, Perthgrow Finance has grown into a successful and reputable company, serving clients across Australia, funding hundreds of millions in loan settlements. The company specialises in providing customised financing solutions for businesses of all sizes, from start-ups to established companies. Perthgrow Finance offers a range of services, including asset finance, debtor finance, equipment finance, and working capital solutions.

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BOOK HERE

S A

Choose Your Pathway to Growth

Sell Different - Understand Why People Buy and Formulate a Winning Pitch About this workshop

Main outcomes / learnings

If your sales pitch is the same as your competitors, why would someone sign with you?

If you currently just tell people what you do, how is that engaging?

Jeff will go through the 8 psychological triggers that drive people to buy, how to anchor emotion to your sales pitch to connect with your audience, and how to communicate the true value of what you do to close more deals.

Sales is never about what you do, it’s about how you can help your

BD Solutions works with businesses to formulate a unique sales strategy and

customers. It's about businesses needing to engage you to help them

pitch, that sets you above your competitors, and drives people to

grow, fix their issues, or becoming part of their team. Many businesses don’t actually understand what they sell.

engage with you and learn more about your business. With proven techniques and a tailored approach, you will be

And most don’t know how communicate that effectively potential customers.

memorable, helpful, and needed by your market.

to to

Sales is a game of chess. You and your clients play a series of moves until there is an outcome. And if you play it right, you’ll get the cheque, mate.

About Jeff Jeff Barnes has 20 years of International Sales Experience working in the USA, NZ, EU, UAE, Pacific Islands, and throughout Asia. With a diverse resume including manufacturing, supply chain, mining, food and beverage, advertising, media, logistics, packaging and tech, Jeff has a unique grasp on how to understand the customer, the competition and the offer, while being able to deliver the message effectively to generate results.

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BOOK HERE

L E S

Choose Your Workshop

What Are You Overlooking that is Causing an Invisible Barrier to Success?

About this workshop

Main outcomes / learnings

There is no doubt that selling is an emotional game. Most of us know that, yet we fall into the trap of believing that if we can show our prospects the

From this workshop, you will take away…

benefits (and create an emotional response) of our product or service, they will become engaged, and the sale

fast.

How to avoid the invisible barrier that can destroy the sale.

will become easier.

A perspective that takes the selling

A simple focus on how to connect

out of sales.

We have been told people buy on the benefits and justify on the features,

If you fall into one of these categories,

and that is true, but there is something

it will be perfect for you.

else that needs to happen prior that will substantially change how the

1. Don't consider you are good at sales,

pitch,

so you avoid it

proposal

or

presentation

is

received. Without doing this, an invisible barrier is created that is hard

2. You understand the need for sales, but don't enjoy it.

to overcome - no matter how good your

3. You enjoy sales, but you would like

product or services is.

to increase your conversion.

About Torrin Torrin's journey over the last 34 years building businesses, and more recently helping others build their business, has taught him that making human connection is the foundation to making the sale.

Over the last 13 years, he has been studying and applying behavioural science into his business world and made the connection that doing business is an expression of the human experience.

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BOOK HERE

L E G

Choose Your Pathway to Growth

Essential Legal Skills for Business Owners About this workshop

One such example is colloquially known as ‘the case of the million-dollar

In today’s business world, it is becoming increasingly important for business owners to have a basic understanding of contract law to operate a successful business.

comma.’

Main outcomes / learnings

The consequences of a poorly drafted

This workshop will: Equip you with some basic skills to assist you in contract negotiation

contract or a failure to understand what your legal obligations are, can be

and preparation by identifying some easy steps to implement when

far reaching and incredibly costly. But not everyone in business has the skills,

negotiating contracts to ensure you are obtaining the best outcome

time or patience to obtain a law degree.

There are many instances of poorly

possible for you.

Identify some common inclusions in contracts that are often

drafted contracts that have had disastrous outcomes for the parties involved. Those outcomes range from

overlooked.

Explore some examples of what can happen when a contract is

having a contract that is unenforceable, to contracts that lead to a very different outcome than what was intended or agreed between the parties at the time the contract was entered into.

breached or terminated and the flow on consequences.

About Craig Craig Hollett is one of the founding directors of Solomon Hollett Lawyers, a West Perth based boutique law firm founded in 2015. Craig has provided advice to clients, for more than 20 years, on issues surrounding commercial law, contractual disputes and commercial litigation.

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BOOK HERE

A L

Choose Your Workshop

A Guide to Growing Your Business About this workshop

Main outcomes / learnings

Are you ready to scale your business but not sure how? A Guide to Growing Your Business will outline how you can

Three key outcomes from A Guide to Growing Your Business:

set up your business for success.

This presentation will cover three key areas: how to identify your ideal

1. Understanding the different types of business structures and how to identify what option is best for you; 2. Learning how to identify what

business structure to facilitate growth, how to identify and protect your business’ intellectual property and how

intellectual property your business has and how to protect it; and 3. Understanding what franchising and

to

licensing is, and how it can help you to

capitalise

on

that

intellectual

property and grow your business through franchising or licensing.

scale your business.

About Juan Quest Legal is a fixed price commercial law firm, specialising in franchising, intellectual property, technology and business law. They collaborate with their clients to provide high quality and easy to understand legal advice. Quest Legal has teams in Sydney and Perth and they service clients across Australia. At Quest Legal, they do things differently: they provide fixed price quotes, free initial consultations and excellent service.

Their principal, Juan Perez, has over 25 years’ experience in operating businesses with extensive experience in banking. Juan started Quest Legal to share his corporate background and growth-focused mindset with Quest Legal’s clients. Juan and his team provide useful personalised, commercial and practical business and regulatory advice to all their clients.

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BOOK HERE

As a business owner, you likely understand the importance of your team members. Without their hard work and dedication, running a successful business would be

We need to create a supportive environment where people feel comfortable talking about their mental health and seeking help when they need it.

incredibly challenging, if not impossible. It is our responsibility as business owners to add value to the

This is why Troy Coward, Ray Mancini, and I have teamed up to create the

lives of our employees not only while

Beacon of Light. The Beacon of Light is

they are at work but also in their personal lives.

an educational program designed to help micro-communities identify and respond to crises. This includes

At Innovative Hair Loss Solutions, I

situations

have been fortunate to have team members who have been with me for over nine years. This loyalty and

colleague may be struggling with their mental health but is not speaking out.

By providing your team with the

dedication is something I truly appreciate and try to reciprocate. As business owners, we have an

knowledge and tools to potentially save a life, you are giving them a gift that will have an immeasurable impact.

opportunity to positively impact the lives of our employees, and this is something I take seriously.

Mental health challenges are becoming more prevalent in our community, and this includes our workplaces. Statistics show that 20% of people in Australia will experience a mental health episode within the next 12 months.

[GU1] Unfortunately, many people suffer in silence, and in some cases, this distress can lead to self-harm or even suicide.

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CAUSE

From Silence to Support: The Importance of Mental Health Programs in the Workplace

where

a

loved

one

or

I encourage all business owners to consider implementing mental health programs in their workplaces. By doing so, we can help break down the stigma surrounding mental health and create a supportive environment where everyone feels valued and supported.

derek@beaconfightforlife.org (130) 055-7224 www.beaconfightforlife.org

Is there one STANDOUT TRAIT that all megapreneurs share?

Neuroscience research experts such as Joe Dispenza, Gregg Braden and Bruce

That’s the question I get asked more than any other since writing Entrepreneur to Megapreneur, a book about Mega Success and some of those who’ve achieved it.

Lipton have proven how deeply our lives and the doubts we have (or don’t have) are shaped by the programming of our subconscious belief system - and more importantly, that we can rewrite the program.

The answer is Yes!

One way to begin the process is to tune in to our negative thoughts, beliefs,

Megapreneurs “DON’T DO DOUBT”.

feelings, and behaviours. Only then can we question and critically evaluate

Megapreneurs don’t doubt themselves, their ability or that they will attain their objectives!

what is driving these notions, and by doing so, determine if they are valid or based on early childhood conditioning.

But this is no great revelation – most of us know this already, think; Think and

Recognising and challenging negative programming can release doubts and limiting beliefs, and power us into

Grow Rich.

action.

So, the question is, why do we doubt ourselves and megapreneurs don’t?

So, ask yourself – Do You Do Doubt?

It's down to the way our minds are programmed.

Most self-beliefs, good or bad, are so deeply embedded in our subconscious minds (largely programmed in early childhood) that we don’t even think about them – we just accept them as truths.

Ultimately confronting and erasing doubt from our subconscious mind is often enough to trigger the megapreneur mindset and propel us towards the attainment of mega success.

So, from today, tune in, dispel the doubt and get ready for the change within.

lesa@lesajhinchliffe.com 0414 417 066 www.lesajhinchliffe.com 33

INSIGHTS

Do You 'Do Doubt'?

What Is Residual Income and Why Would You Want It? ...versus linear income, which is solely based on hours worked; continuously exchanging time for money.

Five Benefits of Residual Income

Residual income requires an upfront investment of money and/or time, but once the work is completed, a stream of income has been established that takes little or no effort to maintain.

1. Continuously get paid for work already done.

2. Asset for future generations.

3. Once you’ve built up an ongoing residual income covering all your expenses, you are essentially financially free.

Three Keys to Building a Residual

4. You have choices. You are no longer tied to a job or even where you live.

Income

5. Residual income is accessible and can be created by anyone,

1. Create something people will continue to buy or use on a regular basis.

regardless of experience or education and there are many options, including some with very

2. Leverage - you must be able to leverage other people’s time or money. This is how Richard

low start-up costs.

Branson is able to run 400+ companies. If you have a team or employees, you have leverage. If you are an employee, you are the leverage.

3. Patience – residual income is an asset and it takes time to build. A long-term vision is required.

"If you don't find a way to make money while you sleep, you will work until you die."

- Warren Buffet

Examples: Book, movie, song – asset to the people earning royalties.

House – asset to the landlord being paid rent.

Business – asset to the business owner who no longer needs to be involved in the day-to-day activities.

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deb@nextstepservices.com.au 0412 192 576 nextstepservices.acndirect.com

Being a business owner involves looking after your business and being

These foods are the optimal nutrients to reset metabolism and are abundant

on top of your game, kicking goals.

in the nutrients needed to restore health, balance hormones, and kickstart the metabolism.

But, while you’re busy looking after your business, are you looking after you?

Some

health

changes

may

be

happening: arthritis, hypertension, blood sugar imbalances, IBS,

level to help biochemistry.

reflux/heartburn, etc.

Then the crunch… you go to the doctor and find

Overall Health Benefits

your bloodwork is totally out of whack!

Does this sound familiar?

The Proven Nutrition Programme I use in my clinic Metabolic Balance® is based on sound nutritional science.

Metabolic Balance® plans tick all the boxes in offering the ultimate nutrition solution!

To begin, an initial naturopathic consultation is given to take a deep-dive and gather necessary information. Then there is a referral to test for 36 biomarkers, including thyroid, inflammatory markers and more.

The results of this blood test, your health status, medications, measurements, and weight goals, then determine the personalised food list and dietary plan needed for you.

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The focus is on clean, nutrient rich, whole foods (no diet foods or shakes).

The program works at a fundamental rebalance

your

Fat burning is switched on Hunger hormones are reset Reduces inflammation Improved cholesterol And much more…

No more deprivation with bland, boring diets. It’s time to reset your metabolism, transform your body, and start living the life you want! We work closely together throughout your program, educating you on the right foods, portion sizes and healthy lifestyle habits so you can finally feel like you again.

jane@elanvitalhealth.com.au 0427 010 998 www.elanvitalhealth.com au

INSIGHTS

Metabolic Balance with Elan Vital Health

How to Make Good Tech Business Decisions

In our dynamic and fast-changing world, businesses must keep up with advancements in technology to remain

This often leads to ‘quick fixes’ being done to ensure the implementation of the software is adapted to a business’

competitive in today’s market.

It’s essential to have the right technology

needs, but in some ways, using an offthe-shelf solution can be like building a

in place to achieve your business goals.

Putting the right processes and

house on a foundation of straw.

Building custom software may seem

software in place can make a huge impact on your bottom-line and ensure you stay ahead of your competitors.

Many companies are now facing the challenge of whether to build custom software or to purchase an off-the-shelf solution. So how can you be sure to make good decisions around your technology updates?

more expensive upfront, but it offers many advantages in terms of scalability, efficiency, automation, and return on investment.

While off-the-shelf solutions can be cheaper and easier to implement, they often don't fit the specific needs of your business.

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It's so important to do due diligence and find a software developer who is the right fit for you and your business.

You want to work with a team who truly understands what you are trying to achieve. You want to work with a team you can trust to see the project through to a successful outcome. You want to achieve that in the best possible time, with the most costeffective strategy.

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Competitive Advantage: Custom software can give your business a competitive edge by allowing you to choose unique features and functionalities that may not be available with an off-the-shelf alternative. This can differentiate your business from competitors and increase your market share.

the return on investment and not focus solely on upfront or ongoing costs. This

Scalability: Custom software can be designed to grow with your

means thinking about the long-term benefits of building custom software

business, making it easier to add new features and functionalities as

and how it will help your business grow and succeed.

your needs change over time.

Choose the right custom software developer and you’ll never have to

Building custom software for your business can have several long-term benefits, including:

worry about the upheaval of implementing new software across your organisation, as custom

Increased Efficiency: When you

software can grow and scale with you.

want to automate routine tasks, streamline processes, and eliminate

Cost Savings: While building custom software may require an

inefficiencies, custom software can support your business seamlessly

upfront investment, it can save your business time and money over

and more fluidly, as compared to an off-the-shelf option. This can save your employees time and allow them to focus on more important tasks, ultimately leading to increased productivity and profitability.

Improved Customer Experience: Custom software can be designed to meet the specific needs and preferences of your customers, leading to a more personalised and satisfying experience. This can improve customer loyalty and retention over time.

the long term by eliminating licensing fees, reducing maintenance costs, and increasing efficiency.

Another factor to consider when choosing a software solution is; how local are your support and development partners?

SPONSOR FEATURE

It also helps to choose a team with an excellent record of successful outcomes, for a multitude of clients.

When deciding whether or not to build custom software, it’s important to plan around your business goals. Scalability, efficiency, and automation should be at the forefront of your decision-making process. It’s also important to consider

Choosing a local partner for your custom software development project means you can have face-to-face meetings, giving your development team a better understanding of your requirements and better communication throughout the project.

Working with a partner like BlueSky Digital Labs, who have a 100% success rate in delivering every product and project they’ve worked on over the last

When building custom software, it’s crucial to focus on the business need rather than the capability of the software developer. Some companies have a preferred technology and make the customer fit within it. BlueSky Digital Labs, on the other hand, chooses the best technology fit for your business.

10 years in business, can be a great advantage to ensure your project is

software, it’s essential to ensure you own all of the intellectual property and

delivered on time and on budget.

It's essential to avoid common mistakes

have control over the source code and hosting from day one. Similar to being locked-in to a mobile phone contract, if

when ensuring the success of your custom software project. Outsourcing overseas may seem like a cheaper

you don’t own your intellectual property, you have no security over your software platform. Don’t make

option, but it can end up being the most expensive approach in terms of

this mistake. This has been one of the biggest reasons business owners

time, money, and timeline. Using companies who don't specialise in

experience so much stress around their software implementation. Make sure

custom software development can also be a mistake, as they may not have the

you have full ownership and prevent vendor lock-in to ensure you have the

necessary expertise to deliver a quality product that meets your requirements.

And if you choose an off-the-shelf product, really make sure it can do the job you need it to. So often, implementation of off-the-shelf software can take much longer than expected because it just doesn’t have the capacity to create the processes and systems you require.

security and flexibility changes in the future.

When

it

comes

to

your

to

custom

make

Finally, it’s important to have a longterm roadmap covering years into the future, but also allowing you to work in an agile and adaptive manner, biting off the smallest pieces you can to ensure quick gains towards your goals.

SPONSOR FEATURE This will support you to build towards a clear vision while remaining flexible and adaptable to changing business

Here at BlueSky we love to get stuck into complex problems, thrive on challenges, and unleash our creative

needs.

thinking.

We've cultivated a formidable team of talented developers

It’s true that building custom software can be a significant investment, but it

who think differently, test the edge, and excel technically. But we're also

offers many advantages for your business in terms of scalability, efficiency, automation, and return on investment. When choosing to build custom software, make sure to plan around your clear business goals, choose the right development partner and avoid common mistakes.

deep thinkers, who value integrity and long-term relationships with our clients. It's our vision to help ethical business owners flourish with cutting edge solutions that take it to the next level.

When you focus on the business need, have a long-term roadmap and the security of owning your intellectual property, the project will be much less stressful. By following these guidelines, you can ensure the success of your custom software project and achieve your business goals.

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Amel Holic amel@blueskylabs.com.au 0478 775 776 www.blueskylabs.com.au

Double R, T (Referrals, Recommendations & Testimonies)

It's a well-known fact that as consumers, we trust recommendations from people we know about a product or service. A Nielsen research study found that 84% of consumers will most likely purchase a product or service based on a referral or testimonial. This idea holds true with Google and

“At any rate, personal recommendations

from

an impartial third-party are

much

convincing

than

more your

Facebook reviews and sometimes plays brand blowing its own a vital role in the success of a servicehorn.” based business. Healthy relationships and business interactions are essential in building trust in a vibrant networking community such as However, testimonials should not be District32. solely relied on. Introducing your products or services and interweaving Have you got clients who have been testimonials makes for a great raving about your business? If so, presentation and the medium of consider producing testimonial videos promotional videos that include about your products and services. testimonials are one of the most effective Providing your clients with the space to ways to achieve this. genuinely rave about your business is one of the most authentic and costeffective ways of growing your business.

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A promotional video that includes testimonials rather than a plain text version, is likely to build trust and lead to more sales conversions.

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andrew@buffalofilmstudios.com.au 0415 330 321 www.buffalofilmstudios.com.au

Andrew Njuguna

SPONSOR FEATURE

But wait there's more.

The psychological phenomenon of social proof means that people are more likely to take a certain action if they see others have also taken that action. The effects of social proof are increased with visual reinforcement and this is where the medium of video plays an important role.

Optimise Online - Case Study LupoLab Restaurant LupoLab is an Italian restaurant in Perth specialising in authentic Roman

Design elements throughout the site mimic the geometric shape of the

cuisine. The owner, Mirko Silvestri, had a vision of a new website that would represent the restaurant’s branding and effectively convey the fine dining experience offered.

brand’s wolf logo.

The new site needed to convey the

Lupo is Italian for wolf, which represents the owner’s Roman origins.

Some design elements were animated to add visual appeal and enhance the user experience; the aim was to create

owner’s passion for Italian food and clearly articulate their unique selling

a website design unique in Perth’s restaurant industry and get people

proposition of fresh pasta made inhouse every day. They also required a

talking!

focus on a fast, responsive website with a sleek design, geared with search engine optimisation.

Upon landing on the Homepage, you are greeted by an appealing image of a dish served at the restaurant with ease

With an eye-catching design that ties in with their branding, the clean,

of access to the menu, or to make a booking. Working down the page you are educated about the fresh,

organised layout is easy to navigate and designed to direct users’ attention

handmade pasta, local produce, the amazing city views, and more.

to the food, the menu, and ultimately, to book a table.

The website’s high-quality content is optimised for SEO to ensure effective performance in search engines but focuses on delighting the reader. This is achieved with stories of the owner’s heritage, his passion for Roman cuisine, and his journey to find the freshest ingredients to create sumptuous dishes for his patrons.

The About page goes into further detail about “The LupoLab Story” and outlines the brand’s philosophy and values, with an additional section about the team. The Functions page provides the user with detailed information about the venue for private functions.

SPONSOR FEATURE

An additional feature of the site are web pages showing the restaurant’s various menus which is not a common feature of restaurant websites. Our solution is more immersive for the user, with the pages responsive for viewing on any device with the option to download a PDF as well. Each page features a newsletter sign-up, as well as contact information, and a form in the footer area to enable users to either become a VIP Guest or make an enquiry. The Contact page includes the restaurant’s contact information, opening hours, a button to make a booking, and the newsletter sign-up.

The booking system was integrated into the website using the Now Book It widget. This allows users to book a table at an available day and time.

There are numerous opportunities throughout the site for bookings, including a button on the sticky navbar allowing users to book, no matter where they are on the site.

To protect user privacy and data security, the website is appropriately secured with an industrystandard SSL certificate.

This website lays the foundation for accompanying marketing and creates a solid base for ongoing SEO. Thank you, Mirko, for choosing Optimise Online!

calum@optimiseonline.com.au 0439 927 686 www.optimiseonline.com.au 43

How Many Annoying Projects Have You Got on the Back-Burner that You’ve Been Avoiding?

All businesses have projects sitting on the “back burner.”

The reason they stay there, is often the business owner lacks the full skillset to

For these reasons, Leap Resourcing is now offering project work to help businesses clear out these dormant projects and access specialist team members for casual assignments.

complete the work. We try and be the ‘jack of all trades’ in business these days, but it’s far more effective to

Whether it’s a database that needs a complete overhaul, 6 months of social

outsource these projects and specific

media posts, an e-book written or

tasks to someone with the right skills... (and if it’s a VA, for a quarter of the cost of getting it done locally).

market research - we can do it!

We are kicking off with a promotional offer of 20 hours of VA for $199. This

Outsourcing allows you to focus on core competencies. By outsourcing non-core tasks such as social media, HR, or administration, companies can focus on what they do best and improve their overall efficiency and productivity.

VA businesses that specialise in niche areas like social media, allow businesses access to industry-specific expertise. Realistically most of us lack these skills so it’s often better to seek help.

This can lead to increased scaling of operations as needed. When a business outsources work, it gains access to the resources it needs to grow and expand rapidly, without worrying associated with hiring additional staff and upgrading infrastructure.

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offer is just for social media.

In late 2022, a valued client raised the alarm to the GroupSupport team that

All to save a few dollars, the client trusted their work to an organisation

their website had been hacked and taken over completely by a malicious unknown party.

who outsourced their work overseas to ‘persons unknown.’

The site was normally managed by a third party who the client had

It is easy to ignore website security as being less important than the expense of maintaining a website, but

employed

comparing

to

design,

build

and

to

the

far-reaching,

maintain the website, but it was quickly evident that the work didn’t involve any security.

expensive and potentially damaging effects on your brand if you have no security will make the decision easier.

GroupSupport quickly wrested control of the site back from an unknown third party and during an extensive process to remove all lingering traces of the hack, the third party admitted to leaking the credentials onto the public web.

Expending the time and money to ensure your website is secure, backed up and regularly maintained should be part of your business’s risk mitigation strategy.

This so called “simple oversight” was not only poor security practice, but it was also expensive for our client; the repair, the loss of reputation, Google rankings and business.

45

it

Peter Trenaman peter@groupsupport.com.au 0416 087 429 www.groupsupport.com.au

SPONSOR FEATURE

Website Security – A Tale of Woe

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SPONSOR FEATURE

On a professional level, as an insurance broker, Derek took the time to understand our businesses before evaluating and proposing potential insurance cover.

Derek has an in-depth understanding of 'all things Insurance' and we have had all our insurances organised by Derek over the past three years.

Certainly providing 'Certainty in Crises,' I have previously recommended Derek's expertise to other businesses and have

THE ADVICE YOU CAN TRUST FordSure | 0414 540 767 | dford@iaa.net.au

received a very positive response from every business I have referred.

- Cletus D'Cunha

Director at BzyBuild Projects

The Revolutionary Way to Heal Your Body For more information on the Oska Pulse, go to www.oskapulse.au or call Customer Support on 1300 764 117.

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Client Testimonial “Astute Bookkeeping & Advisory are professional, reliable and confident in all of the convoluted behind-the-scenes requirements of running a business. Astute filled in the gaps, ironed out all the neglected pages of my books and helped me better understand and sort my obligations. Highly recommended.”

kirsty@astutebookkeeping.net.au | 0483 171 616 | www.astutebookkeeping.net.au

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SPONSOR FEATURE

Unlock Your Business's Full Potential with Our Expert Bookkeeping and Business Advisory Services!

Tired of wasting time and money on social media advertising?

Then, consider using custom animations.

Still Image VS Animation

$.92

Cost Per Click

sally.bowes@edgelearning.com.au 0429 962 943 www.edgelearning.net.au

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$.30

Cost Per Click

Our animation packages are affordable and start at just $187 per month.

SPONSOR FEATURE

We did a split test!

REFERRAL "I referred Kayla from HR Dept to D32 because she has such a unique business that every small to medium business needs. With the changing times in the HR world, we all need better advice."

Kayla on joining District32:

"Great atmosphere, great people, great learnings." kayla.vukancic@hrdept.com.au | 0421 176 072 www.hrdept.com.au/northern-suburbs-perth/

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04

Discovering Your Authentic Voice with Deanna Cooney

MAY

2023

12:00 pm - 2:00 pm

MARMION ANGLING AND AQUATIC CLUB

Discover your authentic voice and express it with courage and clarity Tap into the power of state management for more powerful and effective communication Learn tools that will help you to connect meaningfully with your audience (and the other humans in your life) Deanna Cooney is an entrepreneur and performer with over 25 years of experience in the creative industries. A lifelong fascination with personal development led her to coaching, where she helps people find the confident vocal dynamo within. Through her work as a coach, performer, photographer and voice instructor, Deanna helps people from all walks of life, to unleash their true potential and express themselves authentically.

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with Mitch Behan

11 MAY

2023

1:00 pm - 5:00 pm

MOUNT LAWLEY GOLF CLUB Subconscious beliefs and the science behind them Blowing up your life and how to make sure that never happens again Balance and how the equilibration process will help you to navigate your life successfully Mitch has over 18 years of experience in the Personal Development industry and has spoke alongside some of the greatest minds in the field, including Dr Joe Dispenza, Dr John Demartini, Dave Logan, Jack Canfield, Dan Millman and Paul Bailey, to name a few.

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EVENTS

Unlock Your Greatest Potential – Bridge the Gap

18 MAY

Business Growth Networking Visitor Event in Gold Coast with

Lorraine Garvie & Dean Keating

2023

7:00 AM - 9:30 AM

SOUTHPORT GOLF CLUB, GOLD COAST

Join us as a GUEST at this complimentary District32 information breakfast and learn how to drive new business, create new referral opportunities, and meet new local connections!

Experience first-hand an opportunity to connect, learn, and grow with other like-minded business owners. We all know that when it comes down to it, business is done face to face and 85% of all new business comes from referrals so what are you waiting for?

We'll cover networking for growth, lead generation and of course, you'll learn how District32 can help you to grow YOUR business!

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with Vanessa Jansen

19 MAY

2023

7:00 AM - 12:00 PM

Since 2006, Vanessa has been a driving force behind the success of Positive Dynamics, which she started from humble beginnings alongside her husband Dane Jansen.

Vanessa is highly recognised within the Financial Planning & Investment Industry having received multiple awards during her 17 years in business.

Making a name for herself, Vanessa was recognised through the Million Dollar Round Table (MDRT); a trade association formed in 1927 to recognise financial advisers internationally for best business practices, ethics, and effective ways to increase client interest.

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LAKELANDS GOLF CLUB, GOLD COAST

GOLD COAST EVENTS

How to Create An Extra $2M Personal Wealth

with Jack McGrath

25 MAY

2023

9:30 am - 2:00 pm

MARMION ANGLING AND AQUATIC CLUB Guidance and insights into how you can build and sustain the culture you want going forward, in turn delivering sustainable growth.

Insights into which leadership elements will enable and impede your strategic growth.

Ignorance around strategic and cultural diagnostics doesn’t wash with great leaders.

How to navigate these choppy waters with ease, while taking home some useful snippets of information to use in your organisation and the implementation of your strategy.

56

EVENTS

Strategic Planning Enablers & Inhibitors to Growth

ADVERTORIAL

TAX STORE WILLETON. WE DO TAX, BETTER. Call us at (08) 6113 6231 Or visit our website www.taxstorewilletton.com.au

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37,946 DIRECT CONNECTIONS

11,500 DATABASE SME PERTH

SOCIALS TOTAL FANS/ SUBSCRIBERS

26,446

IMPRESSIONS

307,471

ENGAGEMENTS

7,353

CLICKS

4,372

VIDEO VIEWS

58

13,632

BUSINESS PROPHET

TOTAL MEMBERS

796 10min

392

READERS

AVG READ TIME

STATS

D32 STATS-MAR 23

Advertise Your Business Here Contact lorraine@district32.com.au 1300 55 22 93

1300 55 22 93 info@district32.com.au www.district32.com.au facebook.com/district32perth instagram.com/district32perth youtube.com/district32au twitter.com/district32perth google.com/+district32au

District32 Business Growth Network 20/50 St Georges Terrace Perth WA 6000 Copyright All content and images in this publication are copyright of the author. Reproduction of any part of this magazine is prohibited without written prior permission.

Disclaimer The views and comments expressed by the authors may not always be those of the publisher. While every effort is made to ensure the accuracy of content, District32 accepts no responsibility for any errors, omissions or resultant damages or loss due arising from content in this publication.