Page 1

voice

norfolk

From left to right: Chris Sargisson, Norfolk Chamber of Commerce Darren Chapman, CyberScale Holly Stibbon, 101 Ltd Alex Saunders, Leathes Prior Tom Parsley, Selesti John Gostling, Breakwater IT Robert Masson, DPO Centre

Make Data Protection your business Special GDPR 8 page pull out inside Your questions answered by our team of experts

Big Interview with Dr Adam Marshall from British Chambers of Commerce Norfolk Business Awards BCC Awards

Plus... Member News / International / Policy / Events THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAYJUNE 2018


MembersNews Contents

Image © Mark Ashby

Welcome to the GDPR Issue This my first edition to you as editor, which is, of course, exciting but a little nerve-racking! You will see some new changes we have made throughout the magazine, hopefully, you like them. Over the forthcoming issues we will be working further to develop the magazine to bring to you the new Chamber vision for all our members, so watch this space! In the centre of this issue, you will find our main feature, an eight-page ‘pull out’ on GDPR, which includes all the useful material you need about the changes to the data regulations, and how this will affect all our businesses from 25 May 2018. We are really pleased to once again draw on our panel of experts’ knowledge from our GDPR Conference in March, who have come together to answer more of your questions about GDPR. Our big interview is with the man who is driving forward the British Chambers of Commerce, Director General, Dr. Adam Marshall, who give us an insight into his vision and challenges ahead for businesses. We also want to let you know about the forthcoming BCC Awards and Norfolk Business Awards in our feature. Do apply as we want to celebrate the great work you do in this region. In addition, we talk to Michael Baldwin from The Bank House about his role as General Manager and President of the West Norfolk Chamber Council Of course, we have our regulars such as the Member News and Social Enterprise where we hear from Lucy Hall at Bicycle Link about how their business began. I hope you enjoy this edition.

03 CONTENTS

28/29 BIG INTERVIEW

04/05 CHAMBER NEWS

30/31 MEMBER NEWS

06/07 FEATURE

32/33 CHAMBER EVENTS

With Dr Adam Marshall

BCC and Norfolk Business Awards

08 CHAMBER NEWS Celebrating Apprentices

34/35 CHAMBER TRAINING

10 POLICY

36/37 FOCUS ON

12/13 MEMBER NEWS

39/40 GOLD PATRONS

14/17 BUSINESS SUPPORT

42 SOCIAL ENTERPRISE

18 MEMBER NEWS

44 NEW MEMBERS

19 INTERNATIONAL TRADE

45 MEET THE TEAM

20/21 FOCUS ON

46 THE LAST WORD

Corporate Social Responsibility

Great Yarmouth

Greater Anglia, MIGSOLV, Norse Group

Dominique Bivar Segurado

Michael Baldwin

GDPR SUPPLEMENT See our 8 pages in the centre of your magazine CHAMBER’S GOLD PATRONS

Norfolk Voice is a Norfolk Chamber of Commerce publication.

PRODUCTION & DESIGN

dominique@norfolkchamber.co.uk

Distinctive Publishing, Unit 6b, Floor B, Milburn House, Dean Street, Newcastle upon Tyne NE1 1LE
Tel: 0845 884 2384 www.distinctivepublishing.co.uk

NORFOLK CHAMBER OF COMMERCE

ADVERTISING

Norwich Office: 9 Norwich Business Park, Whiting Road, Norwich NR4 6DJ Tel: 01603 625977 hello@norfolkchamber.co.uk

John Neilson, Commercial Director Distinctive Publishing, Unit 6b, Floor B, Milburn House, Dean Street, Newcastle upon Tyne NE1 1LE
Tel: 07813 874 970 email: john.neilson@distinctivegroup.co.uk

ALL EDITORIAL AND GENERAL ENQUIRIES:

FEATURE EDITORS

Dominique Bivar Segurado

Front cover photograph by Paul Harrison Photography

Marketing Coordinator

DISCLAIMER:
Distinctive Publishing or Norfolk Chamber cannot be held responsible for any inaccuracies that may occur, individual products or services advertised or late entries. No part of this publication may be reproduced or scanned without prior written permission of the publishers and Norfolk Chamber.

MAY/JUNE 2018

Ellen Rossitor email:ellen.rossiter@distinctivepublishing.co.uk

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

3


Promoting Norfolk. At long last the weather has started to improve and what seems to have been a really long winter, with the beast, the mini beast and the return of the beast from the East it was beginning to feel like it was never going to end. Luckily I managed to get a few days of winter sun, whilst attending MIPIM in Cannes in March of this year. For those not aware of  MIPIM, it is a major international property exhibition/conference which is held every year in the south of France.  The conference is attended by major decision makers across all forms of property including retail, housing education, health and general infrastructure. It is one of the main events of the year for attracting potential inward investment into your region.  Most of the UKs regions and major cities all attend the event, apart from those in our region. Norfolk, Cambridge, Essex, Hertfordshire, Lincolnshire and Suffolk are all absent.  It is not clear why, whether its complacency, or the fact that we are all doing that well that we don’t need to compete against, Coventry, Bristol , Derby and other areas in the UK actively promoting themselves on the world stage.  This year like other years I attached myself to the London Stand, however it is clear when looking around at the other regions who are actively promoting themselves the East can not only compete, if it got itself organised, and it could knock the socks off the majority of the competition. It is clear that investors are now looking at a whole range of factors when determining where to develop and establish their businesses, whilst

infrastructure, digital connectivity and skills are important, the quality of the surrounding environment, where your staff are actually going to live is becoming very high on the Agenda.  Whilst some may think MIPIM is just an excuse every year for people to drink too much Rosé, or bottles of beer outside the Café Roma, the whole event is really about building contacts, strengthening  relationships and creating new opportunities. Norfolk needs to be there, whether on its own or even better still as a wider regional offer, we can’t afford not to get involved and the Chamber will be working with NewAnglia LEP (Local Enterprise Partnership), Norfolk County Council and Norwich City to make it happen next year. The events associated with Norfolk Day are really good way of showcasing the County. It has generally been a very busy time at the Chamber with a number of events being held including the hugely successful GDPR conference.  Clearly the true success will be whether or not you have started to receive less unwanted emails or people emailing you to see if you wanted to keep in touch. With the deadline fastly approaching on the 25th May if you are not ready yet then I strongly recommend that you contact the Chamber who I am sure will point you in the right direction. This edition of the Norfolk Voice has a very helpful guide if you are still struggling with this one and I strongly recommend that you sit down and read it.  So now is the time to buff up that company data and contact lists and make it all summer and beach ready.

Jonathan Cage

President, Norfolk Chamber of Commerce

Enhancing the employee experience.

4

The message at the latest South Norfolk Business Breakfast in March was how focusing on your staff satisfaction will have a direct impact on your business success.

Heathrow boss outlines potential opportunities for Norfolk businesses. At a breakfast meeting at Norwich City Football Club, Norfolk Chamber hosted John Holland-Kaye, the CEO of London Heathrow Airport, who came to talk to local businesses about the economic benefits and the opportunities available as a result of expansion at London Heathrow. Mr Holland-Kaye outlined that Heathrow were looking to become the best connected airport in the world, with more flights and a new runway by 2025. The £14 billion privately funded project will open up supply chain opportunities across the UK – including here in Norfolk. He also noted that the Heathrow expansion project was not governed OJEU (Official Journal of the European Union) and that their preferred option was for a predominantly UK based supply chain.

He also advised that Heathrow was looking to take the lead in a new way to deliver large scale infrastructure projects by building their key components away from the airport and assembling them locally. This is a method that is becoming more prevalent internationally, which the UK has not fully adopted yet. To achieve this, they will be creating four logistic hubs – for which Great Yarmouth is one of 65 bids from across the UK. Heathrow has already committed to one of the logistic hubs being located in Scotland, however the other three hub locations have yet to be decided.

We welcomed over 60 members to Park Farm Hotel, Hethersett for our sold out breakfast for a morning of networking and an inspiring talk. Guests heard from our expert speaker Lisa Collen, Director of People for Flagship Group. She spoke about the undeniable correlation between a happy workforce, customer satisfaction and ultimately, profitability and how Flagship have introduced agile working, a relaxed dress code and flexible benefits among other wellbeing measures for their staff to enhance overall employee satisfaction. The next South Norfolk Business Breakfast takes place on Wednesday 26 June 2018. To book your place visit: www.norfolkchamber.co.uk/events

To help develop their supply chain for the Heathrow expansion, they will be holding a series of Business Summits across the UK.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


Support Norfolk Day 2018. Norfolk Day is on Friday, July 27 2018. It will be a date for the whole county to celebrate what is good about Norfolk from our award winning tourist attractions, the beauty coastline, to our Michelin star and great British menu winning restaurants to our innovate businesses – we can all play a part! It is time to change the perception of Norfolk. We are going to recalibrate the way in which those who don’t know Norfolk see us. We know Norfolk is great, but others don’t – yet! So it’s time to celebrate our great county. The initiative, which is backed by the EDP and BBC, has already drawn widespread support. Chris Sargisson, Chief Executive has been named as an ambassador for Norfolk Day, “I want to tell you why I’m so excited. Because it’s a fantastic opportunity to tell the world how much Norfolk has to offer.” It is vital to have the business community backing Norfolk Day and we want to hear what ideas

businesses have for the day. From this we will create a toolkit with ways businesses can show their support.

How to get involved n Visit the Norfolk Day Shop where you can purchase balloons, bunting, celebration packs, flags and posters to help celebrate on the day and dress up your offices thenorfolkdayshop.mercadoone.com/ celebratory-items n Let us know what your business has got in store for Norfolk Day - are you planning a special event? Product launch? Opening your doors to the public? Email us your plans hello@norfolkchamber.co.uk n Keep up to date on activity planned for Norfolk Day by visiting EDP’s dedicated Norfolk Day website norfolkday.uk

ChamberNews FR

ID

AY

JU

LY

27

20

18

Sponsored by

n Get promoting on social media tweet @norfolk_day #NorfolkDay or join the Norfolk Day Facebook group. n Coming soon! We will be creating a toolkit to help give businesses ideas on how they can get involved in Norfolk Day! If you would like to be involved in creating this toolkit or have some inspirational or quirky ideas email hello@norfolkchamber.co.uk

n Download the Norfolk Day logo

BMW breakfast and behind the scenes tour.

5

Over 100 members joined us at Cooper Norwich BMW showroom for a free breakfast event. Guests were taken on an impressive behind the scenes tour of both MINI and BMW showrooms.

Norwich Half Marathon. By the time you will read this we would have hung up our trainers for a well earnt rest! Over the last twelve weeks, our Chamber trainers have been pounding the streets and hills of Norfolk. Six staff members of the Norfolk Chamber including our CEO Chris Sargisson have been spending most of our free time training for this event, even in the cold weather! This is the first time the Chamber has had a team running in this event, and it’s all for a good cause too. We will be raising money for Macmillan Cancer Support. www.justgiving. com/fundraising/norfolkchamber Please help us to reach our target, every penny helps and it was a great driving force for us to keep running. Even though the race has been done the sponsorship page is still open. A very big thank you to everyone who came to support us and for the donations too, 13.1 miles was a long way! MAY/JUNE 2018

There was plenty of networking, coffee and breakfast to fuel guests for their day ahead. There were stands from local businesses including; Workplace Charging, MIGSOLV, Barnham Broom Hotel Golf & Spa, Big C, Flawless Faces, CMT Muscle Health & Wellbeing and Norfolk Gin. Members heard from Andrew Bracking, Head of Business and Jennifer Sutton, Business Development Manager at Cooper Norwich BMW on business related services. Jon Holland from Thrifty Car & Van Rental won the business card draw for the BMW Easter Hamper which included goodies such as prosecco, chocolate, and BMW branded merchandise.

Royal Norfolk Show 2018. We are pleased to announce that Norfolk Chamber of Commerce will be hosting its very own stand at this year’s Royal Norfolk Show, on the 27 and 28 June 2018 Held at the Norfolk Showground, the event is one of the largest in the county calendar and celebrates not just local agriculture, but the wider business community. This now gives us a fantastic opportunity to meet clients, their colleagues, family and friends, for an informal catch up over the two-day Show. We are delighted to be such a big part of this iconic event, celebrating all that is great about this county. With more than 700 stands and 81,000 people in attendance, the event features 3,000 animals, equestrian competitions and a wide range of entertainment and activities for all the family. For more information about the Royal Norfolk Show visit royalnorfolkshow.rnaa.org.uk

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE


Let Norfolk shine. The awards season is upon us and it’s time to shine a light on our innovative and creative county, and let businesses like yours achieve the recognition you deserve.

6

Previous regional winner, Epos Now, who were recognised in the ‘Commitment to People Development category’.

The British Chambers of Commerce has launched its flagship Annual Chamber Business Awards – and we want Norfolk to be as well represented as possible in this prestigious competition. One of the showpiece events in the business calendar, these awards recognise and promote the best of British business. Entries will be accepted until midnight on Friday 29 June, with the regional winners announced on 24th September 2018, and the Gala Awards Dinner on 29th November 2018, Tobacco Dock, London.

2018 Chamber Business Awards categories:

Submit your entry

1 Small Business of the Year (Employing less than 75 full time members of staff)

The awards are free to enter for Chamber members. Submit your entry online before 29th June chamberbusinessawards.co.uk

2 Export Business of the Year 3 Best Use of Technology 4 High Growth Business of the Year

If you have any questions or need any help with your entry contact Awards Champion – Philippa Bindley on 01603 729703 or email hello@norfolkchamber.co.uk

5 Employer of the Year 6 Education and Business Partnership 7 Customer Commitment Award 8 Workplace Wellbeing Award 9 Digital Communication Campaign of the Year

“As a company that strives to nurture innovation and honour success, to be recognised and celebrated as one of the leading employers in the area really is a fantastic mark of our dedication to our people. The rapid growth of the business means we’re constantly facing new challenges, but proving commitment to our employees will remain at the heart of what we do.”

Hayley Johnson, COO, Epos Now

Norfolk Business Awards Norfolk’s best-known business awards are about to be launched for 2018. Check out the website www.edpbusinessawards.co.uk for more information and read more about it on page 18.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


Feature Award Submission Tips 1. Answer the question This is the most common mistake business award entrants make. Rather than directly answering the question, they simply communicate what they are most proud of. Carefully read the criteria, identify the important qualities and make sure you specifically address them. Regardless of any other strengths you demonstrate, you will only be in the running if you first satisfy the key criteria.

How winning an award can help a business “Winning awards helps businesses to stand out against their competitors and enhance their brand, helping to attract new talent into the organisation and, of course, new customers. It also provides excellent PR and social media opportunities, with content to share with the media and your target audiences, and internally with employees across the organisation. It boosts staff morale: an awardwin is usually something everyone would have played a part in achieving. There are also business benefits to going through the application process itself, let alone being crowned a winner. The judging criteria for business awards is a benchmark of what leading experts believe businesses should be achieving if they are to be celebrated as outstanding examples of success. Taking the time to sit down and find relevant examples of how your organisation meets the criteria not only helps identify what your business has already achieved but also any potential areas for further improvement.” Peter Treglown, Director, Four

2. Keep it short and concise Those vetting entries will likely begin by scan reading them, so summarise or use bullet points before elaborating further. Make appropriate use of the word limit but don’t pad. A punchy application is more likely to succeed than something that is long winded.

“A company that has received a nomination for an award or better still winning, is a company that is looking to the future, and is proud of what it has achieved. Awards can give your business status, and indeed get noticed when choosing one over another, whether it is a local, national or international award.

Don’t use jargon or give excessive details about your product or industry. Those assessing may have little sector knowledge, so keep language simple and explain why key details are important by providing simple context.

Writing an award application should include success criteria, facts and above all other things, be passionate. Being proud of your company, staff or achievements is not only a way of promoting your business, but also it can motivate staff and attract new customers as well as retaining existing ones.

Only include supporting evidence that you actually refer to or is specifically requested.

3. Tell a story

Promoting businesses in our region, should be something we are all proud of, and Norfolk’s business community has many great examples of collaborative working and creative thinking.

Many awards are won by companies who have been on a ‘journey’. Winners are often those with the most compelling story which supports the award organisers objectives. Explain your inspiration, the steps you took and the impact. However, stick to the point and only include details which help build the narrative. Look at your entry as a whole and make sure it flows from start to finish.

Receiving an award can give you the confidence to move to the next level so it is something to aspire to achieve.” Helen M Vinsen, Director MOA Marketing

4. Find the pearl “If you want to impress your clients, win new business, motivate staff or generally raise your profile, then winning an award can really bring value to your organisation. If you are fortunate enough to win one, make sure all your staff know about it, as it gives people a real lift to know they work for a successful business. Use the opportunity to tell your clients and potential clients of your achievements, whether through social media, traditional media or direct contact. We all like to know we are doing business with great people, so share the news.” Chris Brown, Mancroft Communications

Why it’s important to show how brilliant Norfolk businesses are

MAY/JUNE 2018

Statistics are a strong way to communicate success. Try to summarise your achievement with simple numbers and, depending on what’s stronger, talk in relative rather than actual terms. 150% growth is more impressive that a £50K increase!

5. Take your time

Finding and celebrating businesses which are delivering awardwinning, innovative work and services will put Norfolk on the map as a great place to work and to do business. That’s good for the local economy and good for quality local jobs. Peter Treglown, Director, Four  

Satisfying the criteria alone is rarely enough to win, so try to identity the factor or achievement which sets you apart. If you’re the first, best or most daring, make sure the reader knows.

If it’s worth entering, do it well. Plan your submission and make sure you get someone outside your organisation to proof read it and listen to their comments. If there is scope for visual design, present your entry in a clear, professional and appealing way. Sarah West, Full Mix Marketing Visit www.fullmixmarketing.co.uk.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

7


ChamberNews 2

1

Celebrating our Apprentices. In Norfolk this year we certainly didn’t forget about celebrating our apprentices, employers and apprenticeships during National Apprenticeship Week held on 5th to 9th March.

8

Now in its eleventh year and run as a national campaign by the Education and Skills Funding Agency, the campaign’s goal is to celebrate apprenticeships. One of its primary goals is to show the positive impact, and create a positive perception, of the apprenticeship. The campaign is also focused on developing new career paths for individuals, as well as raising awareness of how you can become an apprentice or potentially employ

an apprentice. We marked the week in a positive manner in several ways. Many businesses recognise how essential it is to create a bridge between our future workforce and young adults. This is where the apprenticeship model can play a key role. Within our county, The Norfolk Skills & Career Festival is key in supporting this week, as it brings together businesses, local school pupils, and young adults. This event

ran over two days and gave people the chance to talk face to face with professionals about potential career paths. The festival helps to equip individuals with a range of choices for their future, and the chance to move beyond traditional career paths. There were over 5714 people attending the event, and over 115 exhibitor stands, many of which were our members. The Chamber also supported this event and you

might have seen some of our staff helping out too! However, the Careers Festival was not the only celebration of the week. Some of our members opened their doors and gave an insight into what it is like to be an apprentice in their organisation, such as NU image, Flagship Group and the Norfolk Chamber too. Some members’ employees, such as Anglian Home Improvements, even swapped jobs for the day!

Hear from apprentices 1

Matt Levesley and Ellie Colk, at Flagship Group.

“The course is fantastic as you get to work across a broad range of departments such as HR, Development, Response and Housing so you quickly learn about all aspects of the business and meet lots of different colleagues,” said Matt.

2

Emily Smith at Nu Image.

“My last six months as an apprentice have been eyeopening, I believe it’s one of the best ways to learn about an industry you’ve never worked in before.”

3

3

Max Morris at the Norfolk Chamber of Commerce.

“A normal working day for me starts at 8.30am and begins with dealing with our new and current members, uploading social media and managing aspects of the website too! I’ve learnt twenty times more on the job than I ever imagined.”

4

Colin Waller, Kim Harrington and Ross Walker at Anglian Home Improvements.

“Originally I joined the company as a technician and I have been promoted to different roles. This has been my first opportunity to do a management qualification, and I’ve been able to enhance my own skills and my skills in managing staff, which also benefits the business,” said Ross.

5

Natasha Engledow at Greater Anglia.

“I like how varied my role is – I split my time between Norwich, Great Yarmouth, Lowestoft, Thetford and Diss. The best thing about my job is meeting new people and learning, I feel like I learn something new every day.”

5

4

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


Advertising

BDO – no one else like us out there. It’s been a busy start to the year for accountancy and business advisory firm BDO, which has recruited 11 senior and qualified personnel into its East Anglia team. “BDO East Anglia is growing and we are simultaneously strengthening our local sector and service specialisms – we’ve made some great additions to our senior team this year,” said Lisa Clampin, the firm’s Regional Managing Partner for East Anglia.

in the region over the last 18 months.

As well as being responsible for overseeing some 200 people across BDO’s three offices in Cambridgeshire, Ipswich and Norwich, Lisa also specialises in public sector internal and external audit. The public sector is a growth area for BDO East Anglia, with the team enjoying considerable success in winning audit contracts with NHS and local government organisations

“We are big enough to bring together subject matter experts from our national and international network to find the right solutions for our clients. At the same time, we are small enough to really understand and be responsive to the local and regional factors affecting our clients and be agile, creative and innovative in tackling their challenges” she said.

Turning to the wide range of accounting, audit, advisory and tax services provided to mid-market businesses in East Anglia she points out that BDO is in a unique market position.

“I don’t think there is another firm out there like us – no one else can combine our scale with our agility.” Lisa said BDO East Anglia recruits new trainees every September but beyond that has been able to considerably strengthen its senior team with qualified individuals and sector experts in the early months of 2018. These new recruits have moved into director, manager and technician roles in corporate audit, public sector audit and corporate tax.

“Our regional coverage in East Anglia is strong and our 2018 additions to the senior team strengthen the business further,” continued Lisa. “Although we have three offices in East Anglia, we operate as one BDO. Any potential client can call up any of our offices and we will get back to them quickly with a combined service offer that meets their needs from wherever that expertise is across the region or firm.” www.bdo.co.uk

BEE ANGLIA up TO

£50,000

in grants available towards energy efficiency measures*

• Claim up to 28% of the overall project cost • Up to £50,000 • Available for any energy efficiency improvements

The energy efficiency hive for Norfolk & Suffolk businesses Help your business to

Funded by

CUT COSTS AND CUT CARBON

beeanglia.org or call 01473 350370 *

Eligibility criteria, terms and conditions apply

MAY/JUNE 2018

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

9


Policy

Road Minster in Norfolk. much needed improvements. It was a chance to garner the support of local MPs and for the business community to highlight the benefits that a dualled A47 could bring to our local economy. Responding to the calls for A47 improvements, Mr Norman said “I can only admire the steadfastness the energy and perseverance of everyone working together to make a collective case for action.” Road Minister, Jesse Norman MP address A47 campaigners in King’s Lynn Picture credit © Denise Bradley

On the 26 March, Norfolk Chamber, the EDP and Norfolk County Council, together with MPs, political leaders and the business community hosted a visit by the Roads Minister, Jesse Norman MP in King’s Lynn and launched our ‘Just Dual It!’ campaign.

10

The event, held at the Town Hall in King’s Lynn was to highlight to the Roads Minister that Norfolk is no longer prepared to wait for

The Just Dual It campaign is backed by the A47 Alliance and is looking for a commitment from Government to fund dualling the entire length of the A47 from Lowestoft in the East to Peterborough in the West by 2030. How well we make the case for dualling the entire length, is up to us as a business community. We need your support to join us to make the business case for the A47 improvements. Commenting on the need for county-wide support, Nova Fairbank, Public Affairs Manager for Norfolk Chamber said: “To access further funding, we have to work within the Government’s frameworks and back that with the support of the business community and general public. We need to have a strong clear and consistent message and keep going until we achieve the full dualling of the A47.”

How can you help? We need to hear from you about what benefits a fully dualled A47 will make to your business. Could it help create more jobs; enable your business expand; make it easier for your clients to visit you; or would you be able to move your goods more easily? We need you to be specific in your responses, which will help build the overall business case. The more support we can garner and the more specific we are in the benefits; the more compelling our case will be. There are several ways you can get involved: n Use the following link to write your e-postcard: norfolkchamber.co.uk/ contact/just-dual-it n Pick up a postcard from the Chamber offices on Whiting Road, Norwich; the EDP’s offices, Rouen Road, Norwich; Norfolk County Council, Martineau Lane, Norwich; Great Yarmouth Town Hall; or West Norfolk Council offices in King’s Lynn n Tweet your support using the hashtag: #JustDualIt

No More Not Spots! Access to mobile voice call services is a basic requirement of business today: it’s essential to consumers and for linking people and communities. That’s why the British Chambers of Commerce has launched a campaign calling for No More Not Spots! A 2017 survey by the BCC found that 83% of Norfolk business users experienced ‘not spots’; 43% had access to 4G; and more concerning, 11% of business users still only had access to 2G - voice calls only with no internet or data. The aim of this campaign is to end not spots for voice coverage for UK phone users where they live, work, travel or plans. “Norfolk Chamber wants to ensure that our business community is able to take advantage of new technology developments as they evolve and one of those key areas is the rise in the mobile office and the need by more business people to do business on the move. To do this we need more investment in our mobile signal infrastructure and changes in how the service providers operate i.e. roaming signals.” Said Nova Fairbank, Public Affairs Manager for Norfolk Chamber.

From the time that cell phone services were first introduced in the UK to the present day, the locations with signal coverage have grown from a handful of urban areas to around 98% of UK premises (the area immediately adjacent to a property). The UK’s four Mobile Network Operators have invested heavily to deliver against their licence obligation of 90% geographic coverage for voice and text by the end of 2017. However, despite welcome progress in network rollout, the live experience of mobile phone users can differ from the scale and consistency suggested by these numbers. With about 30 million residential and commercial properties in the UK, 98% of premises would still leave around 600,000 buildings without coverage; with only 10% of Britain’s landmass ‘developed’

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

– 90% geographic coverage still leaves not spots in areas like dense commercial centres, road and rail corridors where access issues and the economics of new infrastructure investment are challenging. Results from BCC’s infrastructure survey, conducted in February this year showed that a majority (53%) of responding businesses perceived the reliability of the UK mobile phone network to have improved over the last five years. But a substantial number (21%) did not agree that the network meets its needs for accessing new and existing customers, suppliers, and employees. The reasons for patchy coverage are many and varied: from building and vehicle design to the number and location of masts and cells; from the topography of the built and natural

landscapes to the technologies in phones. Over the next year, Norfolk Chamber of Commerce will be convening business communities and those involved in delivering coverage, so do keep an eye out for events in your local area and get involved. And, if you experience a not spot be sure to report it to the British Chambers of Commerce, and tell us about it on Twitter using the hashtag #ShareYourNotSpots.

MAY/JUNE 2018


Advertising

The perfect solution for your business needs and corporate events From private meetings of 2 people to 120 capacity seminars, we have conference suites to suit all needs and requirements. Hot and cold refreshments, be it a platter of sandwiches to a three course gourmet dinner can be requested for your attendees. Here at Park Farm Hotel we can provide the facilities and service specific to your needs as a large scale company or a private business. Equipment is available to meet your requirements, such as projectors and large wall mounted screens, as well as photocopying and faxing services. You can be assured of an efficient, friendly team on hand to assist you at any time. Quote “Chamber of Commerce” to receive a free gift when booking your event. Terms and Conditions apply Telephone: +44 (0)1603 810264

Email: enq@parkfarm-hotel.co.uk

web: www.parkfarm-hotel.co.uk

11

S3287 Norfolk Voice Corporate Ad v4.qxp_Layout 1 31/01/2018 08:55 Page 1

Deliver your best

MAKE THE FORUM YOUR VENUE

in our flexible and competitive business spaces

• Convenient location • Meeting facilities for 2 to 200 • Comfortable restaurants • Spacious well equipped bedrooms • Our own traditional pub • Ample free parking • Leisure club and spa

A unique and inspiring location in the centre of Norwich. Perfect for business events, conferences, promotions and more.

120 SEATER AUDITORIUM | 40sq metre ATRIUM | OUTSIDE AMPHITHEATRE SPACE

CAR PARKING 7am – midnight

POPULAR VENUE Around 5,000 visitors a day

CONTACT OUR VENUE HIRE TEAM TODAY ON 01603 727950 theforumnorwich.co.uk | The Forum, Millennium Plain, Norwich, NR2 1TF

MAY/JUNE 2018 89x126mm_NorfolkVoices_Art.indd 1

King’s Lynn, Norfolk PE30 3HQ T: 01553 675 566 E: conference@knightshill.co.uk

www.knightshill.co.uk

Sister Hotels: Le Strange Arms Hotel, Old Hunstanton, Norfolk PE36 6JJ Orton Hall Hotel & Spa, Peterborough, Cambs PE2 7DN

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE 07/12/2017 11:46


MemberNews

Brown&Co turns 25! The Brown&Co Partnership was created in 1993 and is celebrating its 25-year anniversary in April 2018.

Two Norfolk places named among best UK places to live. 12

As residents of Norfolk, we have always known that this is the best place to live in the UK. And now it seems this has finally been confirmed by official sources. This is because two of them have been listed on the Sunday Times Best Places to Live for 2018.

She added: ‘There is much to celebrate, and Britain is scattered with thriving towns and villages, cool cities and suburbs, though people may be surprised how many traditional favourites haven’t made the cut in 2018.’

Both Norwich and Wymondham made the shortlist of the best places in the UK to call home, being amongst 12 from the East of England. Suffolk was also represented by Bungay, Orford, Woodbridge. And there was also room for some Cambridgeshire destinations, including Bourn.

This is the second year running that Norwich has made the list. In the 11th century this was England’s second city and once thought about as a future capital. But these days it is perhaps better known for its high standard of living, good job opportunities, low crime rates and excellent shopping. The judges also noted its compactness as a major plus point. The Golden Triangle was named as the best address in the city, which came as no surprise to us here at Agile.

The list is created by using a wide range of factors including available employment, schools and community spirit, with even things like broadband speed taken into consideration. Various statistics are used but also the opinions of the judging panel are taken into account. These on the ground judges are very experienced and have in depth knowledge about what makes the best places for people to live. The Sunday Times Home editor Helen Davies said: ‘Choosing the right location to put down roots is one of the most important decisions you’ll make. Which is why we’re here to help – and what Best Places to Live in Britain is all about’.

So, as well as being a great place to live, Norfolk is also a superb destination for property investment. With more and more accolades such as this, the region is becoming more in demand, with house prices going up year on year. Now could be a great time to put your money in property in the area, with each further award adding to the potential for good returns on your investment. By Agile Property Partners www.a-pp.co.uk

Breakfast is better with a friend. Special offer for our early bird members who enjoy starting their day at our ever popular business breakfasts. Bring a friend along with you and you will both receive a free place at the event, which includes full English breakfast to fuel the day ahead. We hold business breakfasts each month across Norfolk on a variety of topics with interesting guest speakers as well as networking opportunities, allowing you to make those all-important contacts for your business. You can view a list of upcoming breakfast here: norfolkchamber.co.uk/events To redeem your voucher call 01603 625977 or email hello@norfolkchamber.co.uk with you and your guests details quoting the code below. The guest must not be a member of Norfolk Chamber.

The business was bought from Royal Life by twelve adventurous Partners with the philosophy of “making and taking opportunity”. Nothing has changed apart from the size of the business; now there are 30 Partners, some 250 employees and 15 offices in the UK and overseas. The Firm’s first year of trading involved offering and selling three or four decent farms to a rising market, which very neatly helped to defray the outlay made for the business. Coincidently, 1993 was the first year of form-filling for IACS and agents and farmers were deflected from normal market purpose for two to three months, but when the market started it was confident and robust. Nice 15-20 acre fields of Wisbech silt sold for up to £3,000 per acre, whereas a 3,600 acre estate in West Norfolk with thirty houses sold for only a little over £2,000 per acre! The early partnership had a positive age mix of thirty to forty year olds, with five main Partners leading and guiding and was based around an immediate sense of acceptable risk, entrepreneurship and initiative, which remains at the heart of the Firm. Partnership philosophy and trust bound the Firm then and still does, with a common interest, which is to serve clients, make money, give honest, real and professional advice outside the confines of a corporate framework and “to be as good as we can be at what we do.” Brown&Co www.brown-co.com

Be part of Norfolk’s premier business network - join today norfolkchamber.co.uk Norfolk Chamber of Commerce

BRING A NON-MEMBER TO A BREAKFAST FOR FREE WITH CODE: NOR46 NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


MemberNews

TaxAssist Accountants launches National TV advertising campaign. The UK’s largest network of small business accountants has started advertising across a number of terrestrial and digital TV channels. TaxAssist Accountants has invested in a TV advertising campaign to raise brand awareness as part of the national marketing package offered to its 200-stong franchise network. This is complemented by a newly designed website and new online and offline marketing materials. Celebrated as a forward thinking and digital-ready network,

TaxAssist Accountants is known for breaking with tradition in an industry that has not experienced this before in its drive to become the one-stop shop for small businesses. James Mattam, Group Business Development Director, said: “Our ‘Get All Relaxed About Tax’ campaign highlights the different types of clients who deal with us on a regular basis and shows the experience they receive when they leave the accounts and tax to the experts and focus on what they love doing – running and growing their own business.

“We are a people-based business but we also recognise people want to use technology to be able to access useful data about their business. We offer a best of both worlds approach for those who enjoy using tech and those who prefer just to come in and talk to us. With more than 290 TaxAssist Accountants offices across the UK, our accountancy network is ideally placed to service the increased demand from small businesses who will need extra advice and support to deal with changes such as HMRC’s Making Tax Digital initiative.”

The TaxAssist Accountants franchise has been operating successfully for more than 23 years and has helped hundreds of people to establish their own accounting practice. There are many benefits to joining a franchise rather than operating independently, but arguably the biggest benefit is the marketing and buying power of a well-known brand giving each individual franchisee a massive advantage over the competition.

Pure opens applications for its 2018 Graduate Training Programme. Professional recruitment specialists Pure is looking for ambitious and driven graduates to join its Graduate Training Programme at one of its four offices in Norwich, Ipswich, Cambridge or Chelmsford. The programme, which Pure has run since 2015, provides the opportunity for a self-motivated and confident graduate to develop a career in specialist recruitment as a Graduate Recruitment Consultant. Gill Buchanan, Chief Operating Officer at Pure, said: “This challenging yet exciting role involves handling the career aspirations of people at all levels, something which not many people get to do. We are looking for a graduate with excellent interpersonal skills and a natural drive to deliver great customer service. Just as importantly, we want to find someone who is excited by the idea of being able to make a difference to people’s lives and supporting Pure in its purpose of helping businesses and candidates to flourish and ultimately contributing to the economic growth of our region.” Pure has already supported four graduates to begin their career in recruitment through its MAY/JUNE 2018

training to all the team at Pure. Ellie described her time as a recruitment consultant as extremely diverse, with no two days being the same. She said: “It’s a very busy, fast paced and exciting job. You get to meet and talk to a huge range of people every day and it is really rewarding to help people find jobs and to match employers with suitable candidates. You have to be prepared to work hard and put in the effort, but I promise it is worth it.”

comprehensive training programme, which offers a competitive salary and numerous benefits. Previous graduate trainee Ellie Steinfeldt, progressed her career at Pure to become a recruitment consultant specialising in HR roles. She now works within the learning and development team and is involved in delivering

Gill Buchanan added: “Pure’s culture is vibrant and flexible, and we stick to sensible hours, but everyone works hard. Not only is Pure a fantastic place to start a career in recruitment, but we are committed to supporting our trainees to achieve their goals and build long-term careers with us. Their enthusiasm and talent will be supported by our resources, training and a flexibility that encourages them to develop and succeed.” To find out more visit www.prs.uk.com

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

13


Advertising

The One-Stop-Shop vs The Specialty Retailer

14

When you’re looking at apps for your business, there is an argument for both. With a specialty app, you get a depth of functionality and that industry (or process) expertise. Which is great. It’s often hard to get a single product that has the depth of functionality available from ‘best of breed’ applications that might be available. Going with a single app with integrated functionality, of course, gives you less specialisation, but you’ve only got to train people on one piece of software and there is less confusion over “where” any particular bit of information is stored. In my experience (speaking as someone who has been selling integrated software solutions for longer than I care to admit), SME’s in particular often struggle to be able to find the time to understand, integrate and afford many separate applications. In addition to the issue of training users on multiple applications, there is the added pressure on time and resources, upkeep of multiple systems, and the internal knowledge or software/hardware required to plumb these solutions together. So even though the theory of a singular, specialised solution

with multiple applications sounds appealing, it is often not translated into the reality within the business. Saying all that, though, I wouldn’t go so far as to say that going for a “one-stop-shop” application is settling for something as a way to save money. A proper single, integrated solution, especially in this day and age, is often the preferred solution for the business owner. Yes you might not get that specialisation, but other benefits can far outweigh that individual draw back.

Streamlined A single application is easier to manage, that’s the obvious one. You’ve got joined up writing and terminology when you move from one part of your business to another. It keeps the context of data and information, after all, it’s all there in the same place. This allows you to make better use of the knowledge you gain.

The whole customer journey Being able to see all of the interactions you have with your customer, from the first enquiry through the sales cycle and acquisition phase, in one place is great for the team on the ground. But it is also a great way for the

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

Management to get deep insights into the ongoing relationship…and pinpoint trouble spots so you can zero in and fix them.

Integration options These days it’s hard to find a system that doesn’t integrate with other applications and that’s especially true for the bigger software out there. It’s good to integrate sometimes, so yes you need a system that has the capability to reach out into other systems when needed. Industry specific applications may be mandatory but also complex, so consolidating this information into a central touchpoint system makes the data available to a wider audience.

or a single integrated solution, the most important thing is that you get the right tool for the job. The first steps when you start your search is to map out what you ‘really’ need. Be clear about the ‘would likes’ as well, though. That will help you find the system(s) that will grow with your business, expanding into new departments and processes without financial or user stresses. To talk to a member of OpenCRM team about how CRM software can benefit your brand, just call 01748 473000 or visit the website: www.opencrm.co.uk

GDPR easier to manage It would seem you can’t have an article nowadays without mentioning GDPR. But I’m not just mentioning it for the buzz word. Having a single, auditable system makes the process of managing the data and compliance so much easier. You know where everything is and you can find (and correct) the data that needs the attention.

Using the right tool for the job is really important

Graham Anderson, is the CEO and founder of OpenCRM, one of the UK’s leading customer relationship management systems.

Regardless of whether you want specialist software for your business

MAY/JUNE 2018


BusinessSupport

To grow, you need to be known

That’s why this is such great feedback for our clients to receive We deliver all the marketing you need to be seen & get results Get in touch | 01603 446227 | fullmixmarketing.co.uk

Full Mix Marketing

Strategy | Digital | Offline

15 PROVIDING FIRST CLASS TRAINING AND CONSULTANCY SERVICES TO INDIVIDUAL AND CORPORATE CLIENTS ACROSS EAST ANGLIA

01603 261768

Bluebell Barn Annex, High Common, Hardingham, Norfolk, NR9 4AE

info@blstraining.co.uk www.blstraining.co.uk

MAY/JUNE 2018

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE


Advertising

Shoes, Hoops and Soybeans!. Intellectual Property News Update. Crocs loses EU design protection A recent decision at the European Court of Justice has upheld a decision by the European Union Intellectual Property Office (EUIPO) invalidating a registered design owned by Crocs for the design of its popular plastic shoes. The reason for the invalidation was that the design was already in the public domain and had been publicly known for longer than 12 months, the length of the European registered design application grace period. The brightly coloured plastic shoe first made its debut at a Florida boat show in 2002 and was also visible on the company’s website, although Crocs did not apply to register the design and seek design protection until 2004. This case again highlights how import it is for designers, developers and innovators to think carefully about legal protection at an early stage, and to plan their IP strategy to meet the relevant deadlines for acquiring rights in each desired jurisdiction. Retrospectively seeking protection is usually difficult, costly, and as Crocs have found out, often unenforceable.

Copyright dispute over basketball stars’ tattoos A copyright dispute between computer game developer Take-Two and Solid Oak Sketches is heading for court over whether the use of players’ tattoos in the NBA2K16 game infringes copyright. Solid Oak Sketches owns the commercial rights to the tattoos on various NBA stars including LeBron James, Kenyon Martin and

Eric Bledsoe, after acquiring the rights from various tattoo artists in return for royalties. By recreating the tattoos on the virtual players in NBA2K16, Solid Oak Sketches claims its rights have been infringed. Take Two argues that its use is strictly ‘fair use’ and is minimal and non-commercial in nature, arguing that the ‘de minimis’ provision should apply. It also called Solid Oak Sketches an ‘opportunist’ for its attempts to seek remuneration. Solid Oak Sketches claims to have contacted Take-Two to negotiate a licensing deal before NBA2K16 was released to no avail.

China and the US threaten high-stakes trade war This week the Trump administration announced that Chinese imports of over 1,300 products worth an estimated $50bn per year would be subject to a 25% import tariff on entering the US, in retaliation for what it alleges has been decades of intellectual property theft from the superpower. Within 12 hours, China responded in kind with a list of 106 American products, also estimated to be worth around $50bn per year, that would attract the same 25% import tariff if the US was to instigate its plans. The US list of tariffs on Chinese imports includes medical devices, electric batteries, meat and food processing machinery, defence munitions, dishwashers and golf carts. The Chinese list of intended tariffs on US imports includes soybeans, corn, wheat and other agricultural products, tobacco, whiskey and aircraft.

Both countries have tried to ‘hit where it hurts’ in their respective lists of taxed products, with the US list of imports targeting hi-tech and advanced manufacturing sectors that the Chinese government is trying to encourage and invest in, and the Chinese list of taxed imports including soybeans which is America’s biggest agricultural export to China worth an estimated $14bn a year alone.

debate, both countries’ economies could suffer if these tariffs are imposed. For any aspect of Intellectual Property advice and overall strategy, please get in touch with the ip21 team.

These tariffs haven’t been imposed on either side yet, with the US undergoing a consultancy period before they confirm their actions, and China saying their actions will depend on the US in what is becoming a rather high stakes game of cat and mouse. This declaration by Trump appears to follow on from his election promise to take a tough stance on China, but with China refusing to concede anything in this particular

Richard Jones MBA DipPC CMgr MCMI Business Relationship Manager for ip21 Ltd

A specialist Intellectual Property company that moves with the times At ip21 we pride ourselves on offering a full range of IP services, as well as IP advice and support tailored to the commercial benefit of our clients.

• Patents • Trademarks • Licensing • Design Rights • Litigation • IP Strategy • IP Valuation • IP Budgeting

Intellectual Property Specialists Offices in Norwich, London, Chelmsford and Bury St Edmunds Tel: +44 (0) 1603 457008 Email: info@ip21.co.uk www.ip21.co.uk

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


BusinessSupport

Tools in vans.

17

An issue that has recently received increased coverage in the press and on social media is the incidence of vans being broken into for the contents they’re carrying, rather than the vehicles themselves. Thieves appear to be targeting in particular tools and equipment, the presumption being that they’re easily disposed of and aren’t readily traced or recognised as stolen property by innocent purchasers. Vulnerabilities The majority of the thefts appear to be taking place when vehicles are parked away from their home locations; hotel car parks are prime sites for many of the incidents we’re currently dealing with. Methods of entry are often violent as there is no interest in preserving the appearance of the vehicle being targeted, panels have been ripped, rear doors levered open, as the goal is the theft of the contents.

Precautions / Prevention Prevention of these incidents is not straightforward, obvious factors like comprehensive vehicle security and alarms are essential, but the accidental triggering of such precautions has negated them as a guaranteed form of security. Parking in a well-lit secure car park or locked compound, monitored by CCTV, will minimise the likelihood of MAY/JUNE 2018

a theft being attempted. If feasible the removal of the high value items is also advisable, particularly if you believe you may be vulnerable to an incident of this nature.

Claims Management Insurance cover for theft of goods from your vehicle shouldn’t be assumed, and even where cover is stated, there may be restrictions that you need to be aware of. The key factors you should look for are: n Method of entry to the vehicle. Most policies will require the entry to have been ‘forcible and violent’ for the cover to apply n Time of day. Some policies will restrict cover to exclude incidents occurring overnight (typically between 9pm-6am) n Location of the vehicle. Some policies will offer cover providing

the vehicle is secured in a locked compound/garage overnight. n Value. Every policy will state the financial limit of your cover. The value of your goods should not exceed your insured limit. If you’re unfortunate enough to be a victim of one of these incidents and your insurers confirm that you have cover, for what has happened, they’ll almost certainly request an inventory of the stolen items. It will aid the speed with which they deal with your claim, if you provide the age and purchase price of the stolen items. Therefore keeping a track on what tools are carried on a specific vehicle is an advantage if you have to present a claim.

or away on site, in a well-lit, secure car park or compound and remove valuable items. None of these measures will prevent a determined criminal, but they could discourage them and make the effect to you and your business as minimal as possible. If you would like to discuss anything raised in this article or to assist in a no-obligation review of the insurance cover you have in place, please contact a member of the Hugh J Boswell team on 01603 626155.

Conclusion In conclusion to minimise your exposure to this type of incident, park, whether at a home location

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE


MemberNews

Business Awards to be launched. Chloe Smith and Ian Watson

Norfolk’s best-known business awards are about to be launched for 2018 – and organisers want to hear your success stories.

18

The Norfolk Business Awards, brought to you by the Eastern Daily Press, will be open for entries across a dozen categories from May 23.

business forward, developing a new generation of leaders or taking steps to support workforce wellbeing.

Judges will be on the lookout for the companies which are driving growth, innovating and making our region such an outstanding place to do business.

“We know that winning a business award can be a major boost for a company, improving their brand recognition, aiding recruitment, and marking them out as a real success story of the Norfolk economy.”

The awards are now in their 28th year and will once again be organised around a theme.

The winners will be crowned at a black-tie gala dinner at the Norfolk Showground on the evening of November 22. The awards will also recognise one major figure of the county’s business scene with the Outstanding Achievement Award.

EDP business editor Mark Shields said: “This year we are seeking to put the spotlight on the value of people within Norfolk business. “No matter whether your business is a cuttingedge AI developer, a tourist attraction or a professional services firm, its success will depend entirely on the quality of the people it employs. “We know that recruitment and retention of talent can be a major challenge, and so this year we will be looking for outstanding businesses able to show they are putting people at the centre of what they do. “That could be through investing in new staff or improving training, backing their ideas to take the

Last year’s winner of the overall Business of the Year title was water treatment specialist Lintott Control Systems in Bowthorpe, while category winners included AI company Rainbird Technologies, medical researchers Iceni Diagnostics, Hilltop Outdoor Activity Centre, edutech firm Developing Experts and mobility charity Kickstart Norfolk. The simple entry form will be available through the website www.edp24.co.uk/business from the launch date on May 23.

JMS helps East Anglian Air Ambulance take to the air. Every day the East Anglian Air Ambulance saves lives across the region.

fuel so were unable to stage the shot for us. Our crew had to wait for a genuine emergency callout before springing in to action!

Being a charity it relies on the support of the public. One way of bringing in donations is through a weekly lottery and it was decided to try and increase participation with a TV campaign on Sky Adsmart. As the region’s foremost producer of TV commercials, JMS was invited to work on the campaign. The advert concept involved an ordinary couple going about their daily lives. Even though they may not work for the emergency services, in their own way they are lifesavers – just by playing the EAAA lottery.

Our shoots always throw up some unexpected challenges. On this occasion, we needed to film the air ambulance taking off. However, the EAAA can’t be seen to be wasting

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

On the day of our pre-production recce, our chosen residential street location was bathed in warm sunshine. But inevitably come the day of the shoot the street was covered in snow! Did we panic? No! We just enlisted our Production Manager Anna Eastick to clear the bushes with a broom! As for our actors and extras - we had to wrap them in coats between takes to stop them from freezing! But then, making TV commercials on location is always a bit of a lottery!

MP visits modernised offices at StartRite Shoes. Local MP, Chloe Smith, visited the headquarters at Start-Rite Shoes in Norwich, Norfolk in April. She heard first-hand, how Chief Executive Officer, Ian Watson, has delivered a fundamental overhaul of the children’s footwear business. Chloe was given an insight into Start-Rite’s business strategy and focus, and how Start-Rite has gained competitive advantage by better understanding the consumer through in-depth research; transforming business processes and innovating at a product level. Ian Watson also showcased the exciting new range of products, shared details on the company’s new brand identity and widereaching digital and print communications campaign. As well as looking at Start-Rite’s modernised headquarters that provide a modern and open plan workspace, Chloe Smith, MP, was given a tour of the distribution centre. Here, she saw how faster processing of orders has been made possible by investments in the latest machine technology that enables automatic scanning and labelling of orders and packages. Chloe Smith, MP, commented: “It is good to see a very historic Norwich firm going strong and adapting to fit the 21st century. As a local MP I would always back businesses that are interested in investing in Norwich and can support good quality jobs here. Norwich is open for business and we should aim to attract and keep the best. And as a mum of a toddler it was also fascinating to see behind the scenes with children’s shoes!” Startrite MAY/JUNE 2018


InternationalTrade

Norfolk exports continue to increase.

Throughout the financial year 2017/2018, Norfolk Chamber of Commerce has seen an improvement in the confidence of local businesses who are exporting outside of the EU. 28

10

34

9

24

2

NORTH AMERICA

SOUTH AMERICA

EUROPE

Barbados Canada Costa Rica Dominican Republic Honduras Nicaragua Panama St Vincent-Grenadine USA Virgin Islands

Argentina Brazil Chile Colombia Ecuador El Salvador Mexico Paraguay Peru

Austria Belarus Belgium Bosnia & Herzegovina Cyprus Czech Republic Denmark Estonia France Georgia Germany Greece Iceland Italy

Compared to previous years, the number of export documents from businesses in Norfolk, together with the value of goods, has increased during this time. Norfolk Chamber has the expertise to support all types of businesses across the county with help, advice and documentation to allow them to trade overseas. We are the only organisation authorised by HM Government and HMRC in Norfolk to check and stamp export documentation on their behalf. The recent statistics show that Norfolk Chamber’s International Department has seen a 4% increase, compared to the previous year, in the number of export documents for outside European Union - with the total of 5,211 documents being processed. This has led to a

AFRICA Kosovo Lithuania Macedonia Netherlands Norway Poland Romania Russia Serbia Spain Switzerland Turkey UK Ukraine

Algeria Angola Benin Cameroon Congo Republic Cote d’Ivoire Egypt Ethiopia Gabon Kenya Liberia Libya

Madagascar Mauritius Morocco Nigeria Senegal South Africa Sudan Suriname Tanzania Tunisia Uganda Zimbabwe

OCEANIA

ASIA

Australia New Zealand

Azerbaijan Bahrain Bangladesh China Hong Kong India Indonesia Iran Iraq Israel Japan Jordan Kazakhstan Korea North Korea South Kuwait Lebanon

3.8% increase in the value of export goods from £112.5m in 2016 to £117m in 2017.

the Norfolk Chamber, with friendly advice and a prompt service.”

Commenting on the increase, Julie Austin, International Trade Manager for Norfolk Chamber said: “These latest figures demonstrate that Norfolk exporters remain optimistic about what the future holds, despite the many unanswered questions post-Brexit. This is a timely reminder that businesses are doing their best to ignore the economic uncertainty and are focussing on the success of their own operations.

Chamber member, Pasta Foods are a major exporter in Norfolk, with multiple sites in the county. They are a business to business food manufacturer of pasta and snack pellets and are currently exporting to over 40 countries worldwide.

“Trading overseas can be complex, so whether you are breaking into a new overseas market for the first time, or you’re already an experienced exporter, keen to develop your international operations, you’ll find all the help you need at

Michele Conway, Sales Director said: “In 2017 we have seen an overall increase in our export business and integral to our success is the support we receive from the Norfolk Chamber of Commerce, who we use to legalise our documentation. We plan to grow our export business even further in 2018 targeting growth on every continent.”

If you are wanting to increase or start exporting in 2018 contact the International Department at Norfolk Chamber call 01603 729715 or email export@norfolkchamber.co.uk. Visit norfolkchamber.co.uk for more information.

MAY/JUNE 2018

Malaysia Maldives Mongolia Nepal Oman Pakistan Philippines Qatar Saudi Arabia Singapore Sri Lanka Taiwan Thailand Turkmenistan UAE Vietnam Yemen

Norfolk Chamber of Commerce

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

19


Advertising

Now is a really exciting time for the economy of the Great Yarmouth borough. Some important developments have recently become a reality after much anticipation and careful planning. Great Yarmouth Borough Council is progressing well with partners on a range of ambitious work, shaping projects and pursuing investment that will unlock further business and investment opportunities. As England’s offshore energy capital, Great Yarmouth is at the forefront of £39bn of energy investment over the next 20 years. The Outer Harbour has already been the assembly and installation base for the £1.5bn Galloper Offshore Wind Farm, and will also be used by ScottishPower Renewables for installation of the £2.5bn East Anglia ONE offshore wind farm.

Recognising the growth potential for this area, and following lobbying by the Borough Council and partners, the Government has committed £98m to support the Third River Crossing, directly linking the port and Enterprise Zone to the A47. The Borough Council is also backing the high profile ‘Just Dual It!’ campaign to dual the Acle Straight, alongside the Norfolk Chamber of Commerce and others.

With further major opportunities on the horizon, Peel Ports is planning an expansion of the Outer Harbour, and the Borough Council is driving forward a range of projects to help businesses and the borough to make the most of these. On the Enterprise Zone at Beacon Park, the Borough Council continues to welcome new occupiers into business units it has been developing for growing companies looking to position themselves for investment. Among these is energy business Proserv, which has just moved into a new landmark HQ.

20

At South Denes, the Borough Council is progressing well with work to establish the Great Yarmouth Energy Park, ensuring that businesses related to the energy sector continue to have suitable land available for growth, close to the Outer Harbour and riverport.

Plans for the area’s prosperity are further supported by other key highways improvement projects, including at the Fullers Hill, Vauxhall and Gapton Hall roundabouts, and enhancing the pedestrian/cycle links between the railway station and Market Place.

In Great Yarmouth town centre, the Borough Council is working with partners to deliver the Town Centre Masterplan, an exciting new vision which illustrates how the unique and historic central spaces can evolve over the coming years to strengthen the town centre as a commercial and cultural hub.

With a tourism sector worth nearly £600m a year, the Borough Council is working closely with partners to promote the area and its rich cultural heritage. Currently, the Borough Council is restoring the Venetian Waterways, thanks to grants from the Heritage Lottery Fund/Big Lottery Fund, New Anglia LEP and MHCLG. And on June 16 and 17, the Tourism BID will stage the Haven Great Yarmouth Air Show, featuring the Red Arrows, expected to bring a £10m boost to the local economy.

Local firm achieves architectural first. Architecture and surveying practice, the Paul Robinson Partnership, has long been a fixture in Great Yarmouth, working on numerous projects in the area. Established for almost 45 years, their expertise encompasses all sectors of construction including leisure, commercial, retail, healthcare, education and housing, as well as one-off commissions for private clients. Such is their knowledge and skill that they have just pulled off a design first, by winning approval for the first ‘paragraph 55’ house ever to be approved by Great Yarmouth Borough Council. A rare feat in the UK which necessitates a design of exceptional quality and innovation, which is sensitive to its rural setting. The talented team have also won a Broadland Enhancement Award for their Southwood Barn Conversion project, which saw the 18th Century barn sympathetically converted into an events venue. Such is their expertise and

good relationship with the local council, that they guide clients through all aspects of the planning and construction process, ensuring projects run smoothly. Take a tour of Great Yarmouth and you may be surprised at the variety of projects in which they’ve been involved, from the regeneration of the Seacroft Holiday Park, offices and commercial buildings at Beacon Park, Seajacks and the new BH Bus office and warehouse at South Beach Parade, interior refurbishment of Great Yarmouth and Caister Golf Club, as well as a number of stand-out private residences. They are looking forward to the East Coast Hospice project (Margaret Chadd House) progressing to site in the near future.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

As partner Bruce Hart explains, “being a versatile, multi-sector practice, fuels our creativity and sustains our technical knowledge, with ideas in one sector generating ideas for another. “We listen closely to our clients, designing buildings that meet their needs in terms of practicality, maintenance and appearance; and we intend to serve Great Yarmouth for the long term.” Looking to the future, the partnership is looking to expand their team and is set to work on a number of exciting new projects. www.paulrobinsonpartnership.co.uk

MAY/JUNE 2018


FocusOnGreatYarmouth

Norfolk engineering firm reformed.

Few stories can be more compelling than that of Andy MacCallum. Andy worked for respected Norfolk engineering firm Dabbrook/Tideland Signal, however the firm was sold to a new owning group, and during this process Andy, along with all his colleagues, was made redundant. Here the story takes an interesting turn, for such was Andy’s belief in the firm, that he immediately reformed the company, and with the help of a few loyal colleagues, set it back on the right course. Dabbrook has built up a sterling reputation for their Off Grid Solar PV Power Systems, junction boxes, and electrical control systems, bringing power to areas that have none.

Solar Power Systems Supplied & Installed in the UAE

Such is the quality and durability of their products that they are used in the oil and gas industry, on unmanned & decommissioned platforms, AtoN systems etc. The

GRP Battery Boxes company has developed a strong customer base in the Middle East, where their products are used to power wellhead control systems in remote areas. What makes Dabbrook stand out from the crowd? “We don’t cut corners” says Andy, “We design & manufacture products that are fit for purpose and endure. We take the time to understand our clients’ needs and keep up a dialogue with them throughout the process. Communication is the key to ensuring we deliver exactly what clients want.”

Today the firm is going from strength to strength, with additional staff and new purpose built premises in Great Yarmouth. They have also just achieved ISO9001:2015 accreditation. What’s clear is that Dabbrook, building on its strong Norfolk heritage, is here to serve the region, assisting companies at home and abroad. T: +44 1493 809 122 E: andy.maccallum@dabbrook.com http://www.dabbrook.com

21

Apply online today for

September 2018

52%

students

progress on to Higher Education

10% higher than other local providers

Church Lane, Gorleston-on-Sea, Great Yarmouth, Norfolk, NR31 7BQ

MAY/JUNE 2018

Top college locally for

Progression

Meet

Your

Future... www.eastnorfolk.ac.uk

Seven offers for Cambridge and Oxford for 2018 More students going to top third & Russell Group Universities than other local providers 25% progress directly to employment 10% students go on to Apprenticeships

Experience a differen t class NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE


Advertising

Are you ready? The majority of readers will be aware that the new General Data Protection Regulations (GDPR) are headed our way. The new regulations, which will be effective from 25 May 2018, apply to all businesses, large or small. You may be a small firm but it’s still your responsibility and you can’t leave it to anyone else. GDPR will help us to manage personal data in a more responsible way and is a significant update to the existing 1998 Data Protection regulations. It also gives individuals more control over their personal data and how it’s used by your organisation. If a business processes personal information (data) about their clients, contacts or employees they will be affected and are accountable for how this information is stored.

Under the new regulations even your work email address constitutes personal data. The impact on you and your organisation depends on the type of information you hold and why you hold it. There are legal grounds for holding data and businesses need to identify how these apply to their data. If you haven’t started to prepare for GDPR we recommend reviewing your data to make sure you are

compliant with the new regulations, create an action plan, and make the necessary changes to be ready by 25 May 2018. Non-compliance could result in hefty fines, so make sure you fully understand your responsibilities. The ICO website provides a guide on how to prepare for the new GDPR legislation. Visit: https://ico. org.uk/for-organisations/guideto-the-general-data-protectionregulation-gdpr/

Sharyn Scott Business Development Manager

This article is designed for the information of readers. Whilst every effort is made to ensure accuracy, information contained in this article may not be comprehensive and recipients should not act upon it without seeking professional advice. “Larking Gowen” is the trading name of Larking Gowen LLP, which is a limited liability partnership registered in England and Wales (LLP number OC419486). Where we use the word partner it refers to a member of Larking Gowen LLP. ©Larking Gowen.

22

Your Goods, Handled with Care

We deliver warehousing, logistics & fulfilment which give your business the freedom to grow. Contact us today to find out how easy it is to switch

01953 888381 | info@johnstonlogistics.co.uk NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


“Helping businesses put employee benefits in place is one of the best parts of my job”

Alex Mhandu Healthcare and Protection Adviser

Do you have questions about employee benefits? Speak directly to Alex on

01603 967961 www.alanboswell.com/april18 NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY


WHERE IS YOUR DATA? ȋȋ

Saved on each computer?

ȋȋ

On an office-based server?

ȋȋ

Somewhere in the Cloud?

GDPR demands businesses demonstrate greater control of their data. If your IT is vulnerable, so is your business. Fortunately, securing your IT in East Anglia’s only world-class data centre is easy.

Call now on

01603 510323 or www.migsolv.com


Make Data Protection your business. Norfolk Chamber have created a special 8 page GDPR pull out edition to help you understand GDPR, the new data protection regulations that come into force on 25 May 2018. Page 2

Introduction to GDPR & The Facts

Page 3

Summary from our GDPR Conference

Page 4&5 Q&As from our members Page 6

12 step guide to GDPR

Page 7

Highlights from our podcast

Page 8

Useful links


Make Data Protection your business

Introduction. 2

by Chris Sargisson CEO of Norfolk Chamber of Commerce GDPR - even the initials are confusing to some people. I’ve heard ‘Great Dane Public Relations’ suggested! Well it’s not that. Put simply GDPR is a modernisation of the Data Protection Act which emerged 20 years or more ago. It’s odd to think that, at that point, ‘digital marketing’ wasn’t really on anyone’s radar. Well, now it’s on everyone’s so there is a need for the General Data Protection Regulation. It comes into effect on May 25th 2018. So far, so straightforward. But then comes the fact that, sadly, there has been a considerable amount of misinformation spread around about it. (Yes, largely through the digital media; irony - I know!). ‘It’s going to be horribly strict’. ‘One mistake and it’s game over’. ‘Huge fines will be levied’. ‘We’re all doomed’. You’ve doubtless heard some of that. The truth is there are huge potential benefits from GDPR. There are benefits from even being seen to be compliant with it. It will enhance your company’s reputation. Being seen as an organisation that’s ‘cyber safe’ will have a positive effect on customer loyalty, for example. With all of this in mind we organised a conference about GDPR. Now, to be honest, ‘legislation’ is not the hottest selling point so we set our expectations at around 90 or so delegates. Over 350 people applied. We had, I’m afraid, to turn some away when we reached venue capacity. Here’s the thing. We may have underestimated, but in overall terms we were right. This is a subject that people, people like you who lead businesses, do want to hear about. And our four brilliant expert speakers with a range of specialisms directly linked with GDPR were able to communicate the positives. They

highlighted the possible positive cultural change; an opportunity to communicate creatively with both existing and potential customers by building relationships of trust, where your reasons for engaging are both transparent and personalised. They stressed the chance to treat customers’ personal data with respect, just as you would in a face to face situation. They pointed out that GDPR can deliver a competitive edge to a business if security and privacy are vital to how you operate. It was daunting, facing 350 worried people in a doomsday frame of mind. So our approach was to equip everyone with a deeper understanding of what GDPR actually means; what the changes are and the impact they will have on the way your business operates. We wanted everyone to walk away with a clear understanding of some of the terms being used and to feel more prepared to form their organisation’s strategy. It worked! We’ve made each speaker available to listen to on a free podcast on our website. So, if you wake up at 3:00am in a GDPR cold sweat you can tune in and reeeeeelaxxxx. www.norfolkchamber.co.uk/gdpr

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

The Facts. Some may wonder why the GDPR has been introduced if we already had the UK Data Protection Act 1998 (DPA). The GDPR is designed to keep up with an ever-increasing digital world. It covers a wider range than the DPA and extends the data rights of individuals even further. All organisations are obligated to create clear procedures and policies when it comes to protecting personal data. The new GDPR will be applicable from Friday 25th May 2018 – this is the deadline for all businesses in terms of drawing up new procedures and sorting their current data. Individuals will need to actively opt-in for marketing communications. This means businesses can no longer enforce preticked boxes, so users have to manually opt out of unwanted communications. It will apply to all businesses processing customer data within the EU and also businesses located outside the EU but offering products and services to customers in the EU. The UK won’t officially leave the EU for another two years, so the GDPR is still applicable to UK businesses offering products and services to UK individuals only. If a company deals with the personal data of a child under 16 then parental consent will be required.

MAY/JUNE 2018


A Guide to understanding GDPR

GDPR Conference.

3 What a big event! With over three hundred and fifty people attending, this was one of the Norfolk Chamber of Commerce’s biggest conferences so far to date. The morning was focused on the new guidelines, and changes for the General Data Protection Regulations (GDPR), which are due to come into force on Friday 25 May 2018. This event was fantastic for the Norfolk Chamber to support the business community, as well as welcome our members and non-members to the conference. Chris Sargisson our Chief Executive opened the event and throughout the morning the delegates attending heard talks given by; Alex Saunders from Leathes Prior, Tom Parsley from Selesti, John Gostling from Breakwater IT and Daren Chapman from CyberScale. Each speaker shared their expert knowledge, business subject area, all of which helped to provide a real insight into GDPR. Alex Saunders, from Leathes Prior Solicitors, was the first speaker to talk about GDPR. Part of Alex’s professional practice is specialising in Data Protection. He gave a really interesting insight into the current regulations, and the new changes coming into force from the legal standing point. He also covered lawful processing, consent, and the action points we need to consider within all our professional and personal use and handling of data. Tom Parsley, Commercial Director at Selesti, talked about the perspective of GDPR and Marketing. He highlighted how the new changes of GDPR should be seen as a positive for all our marketing campaigns. He also discussed how this change can give us all the opportunity to be a more personalised, and humanly engaged with our clients. Like Alex Saunders, Tom also covered consent, from the marketing viewpoint MAY/JUNE 2018

and how we can increase the trust within your brand image. John Gosling, Managing Director at Breakwater, was the third speaker who provided a real insight into; what is a breach of personal data? He also gave the audience a range of good examples of how breaches had occurred, and how we need to ensure we can prevent this happening with our own businesses in the future.

However, the event did not stop there! There were two further optional workshops after the main conference. One with Holly Stibbon, Director of 101 ltd on a practical marketing approach to GDPR. This was a really useful workshop focused on clear and practical advice on how to ensure your marketing is answering all the GDPR requirements. Holly also answered questions from the audience with supportive, and sound advice too.

Darren Chapman Director and Principal Security Consultant of CyberScale the last speaker of the morning discussed the importance of why Cyber Security matters and how the GDPR regulations work in practice with Cyber Security. It was really useful to have some key actions to take away and consider to implement within your own business.

Robert Masson, Chief Executive Officer of the DPO Centre highlighted the importance of appointing a current member of your staff with the role as Data Protection Officer within your business. This was a really valuable workshop and everyone clearly benefited from Robert’s knowledge.

The panel of four speakers brought the morning to a close with questions and answers from the audience. This was a great opportunity to provide further awareness and answer the concerns we all had on the topic of GDPR.

With the new regulations coming into force on 25 May 2018, the Norfolk Chamber of Commerce have produced a very useful toolkit to support business prepare for the changes. The toolkit has three useful podcasts from our headline speakers at the conference, access to a regular GDPR newsletter and slides from the conference too.

It was great to hear such a diversity of speakers throughout the morning and many of our members commented on how the event had given them confidence on implementing the new regulations as well as confirming their own knowledge on the topic.

www.norfolkchamber.co.uk/gdpr

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE


Make Data Protection your business

We answer your questions. From left to right: Chris Sargisson, Norfolk Chamber of Commerce; Darren Chapman, CyberScale; Holly Stibbon, 101 Ltd; Alex Saunders, Leathes Prior; Tom Parsley, Selesti; John Gostling, Breakwater IT and Robert Masson, DPO Centre Paul Harrison Photography

4

Following our highly successful conference our panel of experts answer your questions on GDPR. Giving you all the important information you need to fully understand the Regulations in an everchanging digital world. How does personal data relate to B2B contacts? Can I contact someone I’ve swapped business cards with at an event like this and add them to a mailing list? In order to contact someone and ensure you are being compliant with GDPR, there needs to be a clear statement or clear terms of action, and in a situation whereby someone has handed you their business card it would be a clearly positive action by one person saying to another, “can I get in touch with you?”. There would be no other reason why an individual would give someone a business card, other than if they wanted you to contact them. You will need to record that this person has handed you their business card and has consented to hearing from you so make a note of the action on, for example, your CRM system.

Do we need consent to email invoices out to customers? GDPR will not apply to personal data under contractual obligation such as transactional communications. For example, you don’t need specific consent from clients for sending them their invoice.

What will Brexit mean for GDPR? Even though the UK is planning to leave the EU, the UK will still need to comply with the GDPR. One reason for this is the cross-over period between the GDPR coming into force and the UK exiting the EU. The UK will need to comply with the Regulation while it is still a part of the EU. Another reason is the extraterritorial reach of the GDPR. UK companies continuing to do business with the EU after Brexit will need to comply with the Regulation to avoid infringements.

How does this effect outbound call centres? Do we need to ask existing contacts for consent when we contact them & is this required each time we speak to them? To ensure you are GDPR compliant when making live calls, you would need to fulfil the following criteria: n We screen the numbers against the Telephone Preference Service (TPS) (or for corporate subscribers the Corporate Telephone Preference Service (CTPS)) n We keep our own do-not-call list of anyone who says they don’t want our calls

Do we need to worry about using email distributors such as MailChimp?

n We screen against our do-not-call list n We display our number to the person we’re calling

As long as you have ensured the data you are storing on MailChimp, or have given MailChimp to process, has been gathered in compliance with one of the lawful grounds for processing, you have upheld your responsibilities. You just need to ensure you are happy with the T+C’s or contracts you have with any external provider who will be processing the data of which you are controller of.

Do we need to ask consent to pass data through a third party? Ie mailing house, external reviews (like Feefo) even if they opted in to our mailing list?

Visit the ICO page on outsourcing: ico.org.uk/media/for-organisations/ documents/1585/outsourcing_guide_for_ smes.pdf

You need to make it clear when requesting consent, or in your privacy notices, how you will process the subject’s data, which includes any third party who will have access to their data.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


A Guide to understanding GDPR How long does consent last for? Does it need to be included within the “opt-in” wording?

I run a small sole trader company. Do I need a Data Protection Officer? Have read figures mentioning exemption for companies employing >250. Clarification please? Under the GDPR, you must appoint a DPO if: n You are a public authority (except for courts acting in their judicial capacity); n Your core activities require large scale, regular and systematic monitoring of individuals (for example, online behaviour tracking); or n Your core activities consist of large scale processing of special categories of data or data relating to criminal convictions and offences. This applies to both controllers and processors. You can appoint a DPO if you wish, even if you aren’t required to. If you decide to voluntarily appoint a DPO you should be aware that the same requirements of the position and tasks apply had the appointment been mandatory. Regardless of whether the GDPR obliges you to appoint a DPO, you must ensure that your organisation has sufficient staff and resources to discharge your obligations under the GDPR. However, a DPO can help you operate within the law by advising and helping to monitor compliance. In this way, a DPO can be seen to play a key role in your organisation’s data protection governance structure and to help improve accountability. If you decide that you don’t need to appoint a DPO, either voluntarily or because you don’t meet the above criteria, it’s a good idea to record this decision to help demonstrate compliance with the accountability principle.

If we do not use/report the personal data that we hold on employees i.e. Religion/ ethnic background should we delete this data. The ICO recommend deleting personal information that is irrelevant and excessive. MAY/JUNE 2018

Do we need to ask our current database of contacts whether they want to continue receiving our marketing material? It depends which ground you have selected as your lawful basis for processing. In some instances legitimate interest would be appropriate, you must tell people in your privacy information that you are relying on legitimate interests, and explain what these interests are. If you are relying on legitimate interests for direct marketing, the right to object is absolute and you must stop processing when someone objects. For other purposes, you must stop unless you can show that your legitimate interests are compelling enough to override the individual’s rights. Read the ICO’s guide to legitmate interest and when it should be used here ico.org.uk/ for-organisations/guide-to-the-general-dataprotection-regulation-gdpr/lawful-basis-forprocessing/legitimate-interests/ However, if consent is the most appropriate basis for processing personal data, which the ICO stress is often the case for direct marketing, you will need to gain a clear, positive opt-in action from all the data you hold on individuals to continue to receive marketing from your organisation. You must keep clear records to demonstrate consent and you will need to tell people about their right to withdraw, and offer them easy ways to withdraw consent at any time. If they don’t reply this should be considered as them saying they do no longer wish to receive information from you and they should be removed from your database.

Online - Is GDPR responsibility that of the company or their web hosts? Under GDPR there’s a joint responsibility now between data controllers and data processors. So, if your IT provider or plan provider falls into the category of a data processor, which quite often it will, then you have a joint responsibility around that data. As a data controller, the data you have collected and passed onto the processor, is your responsibility. Therefore, it is advisable to assess the contracts that you have in place with those providers and making sure that they are appropriate. For more guidance on data processers and controllers, please see: ico.org.uk/for-organisations/guide-to-thegeneral-data-protection-regulation-gdpr/ key-definitions/

The ICO state there is no set time limit for consent. How long it lasts will depend on the context. You should review and refresh consent as appropriate. However, in the conference Alex stated that if you are sending marketing material that is no longer relevant to the initial reason a data subject gave consent to hear from you (for example, when they consented to hear about summer holiday deals) that consent would have expired and would no longer be compliant. If you are sending communication about a winter holiday, the subject wouldn’t have expected that communication and that’s not what they signed up for. So, when gaining consent, the way in which you are intending to use customer data must be made specific and written in clear and granular wording when it is requested.

5 What’s the difference between a data controller and data processor - what do they mean? The GDPR applies to ‘controllers’ and ‘processors’. A controller determines the purposes and means of processing personal data. A processor is responsible for processing personal data on behalf of a controller. If you are a processor, the GDPR places specific legal obligations on you; for example, you are required to maintain records of personal data and processing activities. You will have legal liability if you are responsible for a breach. However, if you are a controller, you are not relieved of your obligations where a processor is involved – the GDPR places further obligations on you to ensure your contracts with processors comply with the GDPR. ico.org.uk/for-organisations/guide-to-thegeneral-data-protection-regulation-gdpr/ key-definitions/

This is just a small selection of questions from our GDPR conference, for more have a look at our website: www.norfolkchamber.co.uk/gdprgeneral-data-protection-regulations

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE


Make Data Protection your business

Preparing for the General Data Protection Regulation (GDPR) 12 steps to take now: Awareness

6

1

Information you hold

2

You should make sure that decision makers and key people in your organisation are aware that the law is changing to the GDPR. They need to appreciate the impact this is likely to have.

You should document what personal data you hold, where it came from and who you share it with. You may need to organise an information audit.

Communicating privacy information

Individuals’ rights

3

4

You should review your current privacy notices and put a plan in place for making any necessary changes in time for GDPR implementation.

You should check your procedures to ensure they cover all the rights individuals have, including how you would delete personal data or provide data electronically and in a commonly used format.

Subject access requests

Lawful basis for processing personal data

5

6

You should update your procedures and plan how you will handle requests within the new timescales and provide any additional information.

You should identify the lawful basis for your processing activity in the GDPR, document it and update your privacy notice to explain it.

Consent

Children

7

8

You should review how you seek, record and manage consent and whether you need to make any changes. Refresh existing consents now if they don’t meet the GDPR standard.

You should start thinking now about whether you need to put systems in place to verify individuals’ ages and to obtain parental or guardian consent for any data processing activity.

Data breaches

Data Protection by Design and Data Protection Impact Assessments

9

You should make sure you have the right procedures in place to detect, report and investigate a personal data breach.

Data Protection Officers

You should familiarise yourself now with the ICO’s code of practice on Privacy Impact Assessments as well as the latest guidance from the Article 29 Working Party, and work out how and when to implement them in your organisation.

11

You should designate someone to take responsibility for data protection compliance and assess where this role will sit within your organisation’s structure and governance arrangements. You should consider whether you are required to formally designate a Data Protection Officer.

Info from ico.org.uk NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

10

International

12

If your organisation operates in more than one EU member state (ie you carry out cross-border processing), you should determine your lead data protection supervisory authority. Article 29 Working Party guidelines will help you do this.

MAY/JUNE 2018


A Guide to understanding GDPR

Podcast conversation highlights on GDPR. This extract focuses on consent. The Podcast was made in conjunction with Tin Can Digital, Shaun Lowthorpe, Alex Saunders and Holly Stibbon. I’m Shaun Lowthorpe, a business journalist, and in this podcast we’re looking at how the new rules will affect businesses, joining me to discuss this are Alex Saunders, a solicitor at Leathes Prior and Holly Stibbon, Director of 101 Websites Apps and Email Marketing thanks both for joining us. Alex, I’m gonna start with you, as the lawyer, I’m afraid, let’s just have an overview of what we’re talking about, when we talk about GDPR, and then the specific types of consents that people have to look at. So, let’s just summarise what GDPR is first? Alex Saunders ‘Yes, absolutely. So, GDPR, the General Data Protection Regulation is EU legislation that is going to cover the use of personal data, personal information, and is due to come into force on the 25th of May, 2018 to replace the existing Data Protection Act 1998. So, lots of excitement around this, because it enhances data protection rights for individuals, and gives further additional information requirements on businesses to comply with the way that they handle personal data. And under the GDPR, as well as under the existing law, you need to process data, you need to use personal data in a way that is fair and lawful. And what that means in practice, is you need to rely on one of six grounds when you’re using personal data. So, you need to effectively be able to pin your activity to one of those particular grounds. So, in brief, one of them is consent probably the one that’s talked about the most, where you get a consent from someone to use their information for a particular reason. You can use personal data without consent, if you need to do so as part of a contract - so a contract for goods and services, an employment contract, you don’t need to go out and get the individual employee’s consent, you can rely on that particular ground. If it’s in the vital interest, so if it’s to save someone’s life or protect their health. If it’s to comply with a legal obligation. If you need to do so as part of some kind of public function, so when HMRC are processing personal tax returns, they would be relying on that particular ground, and most public

authorities would rely on that. And then perhaps most crucially is the catch all legitimate interests ground, which effectively says, if you have a legitimate interest in using someone’s personal data, then you can do so without consent. But that needs to be balanced against the potential harm to the interests of the individual in question.’ Let’s just pick up the consent issue. Holly, is that the one that I guess that you’re most interested in, as a marketeer, if you like, because that’s the one that businesses need to think about in terms of their marketing, isn’t it? Holly Stibbon ‘It’ll certainly be the one that’s used most in marketing. As Alex says, you can use legitimate interest, but it’s questionable whether you should in some cases, you’d need to think extremely carefully about it. And then, of course, you’ve got contractual obligation, so if you’ve got a website which the sole purpose of signing up is to receive email alerts, you wouldn’t then ask for consent, because that would be silly, you’d rely on contractual obligation. But yes, in the main, consent is gonna be the big one for most marketeers.’ So just clarify that then. So, if I see something on a website that says: click here and receive our emails, is that consent or is that? Holly Stibbon ‘No, that’s different, that would probably be consent, depending on the website surrounding it. However, we’ve got a website customer called ‘Blightwatch’, so they do alerts to tell farmers when they need to go out and spray their potatoes to protect against the disease called ‘blight’. And the whole point is that you receive an email alert that says: go and spray your potatoes - so you’re not subscribing, it’s part of that contract. And, of course, there’s marketing around that, so when you get your alert, all the sponsors are on there, and other things are on there, but the main purpose is to tell you that you need to go and spray.’

So actually you’ve got to contact them really now before the new rules kick in? Holly Stibbon ‘You do have to, yes, you can’t do it afterwards, certainly not. And you also have to be really careful that you don’t contact people that have already opted out. So, if you’re emailing your whole database, including your suppression list to say: hey, GDPR, come and sign up with us you could actually fall fowl of the current data protection by emailing people that have already unsubscribed. And large companies have already done that, and been fined under current law. So, as things stand right now, you must never, ever email somebody that’s already unsubscribed.’ So, Alex, is this just about good data management and knowing where your data is, would you say? Alex Saunders ‘Yes, absolutely. This is a question of managing consent probably in a way that most businesses haven’t done previously, and moving forwards making sure that you are recording how and when consent was given, which is one of the obligations under the GDPR. Because if moving forwards you can’t say: yeah, we got consent on this day and at this time - by way of email or tick box, or whatever it might be, then you can’t be compliant with the GDPR standard of consent, because if anyone ever challenged you and said, “Well, actually, I didn’t give you my consent,” you wouldn’t have a record of that. So, recording consent and managing that is gonna be absolutely crucial, as well as Holly’s just touched upon, making sure that you’ve got the proper procedures in place for withdrawing consent if someone’s given it to you. So, consent needs to be withdrawn as quickly and as easily as the method by which it was first given. So, if someone ticked a box to say: I give you my consent to contact me about your other goods and services - what you then can’t do is start sending them emails and saying, “You have to sign up, sign this 20 minute form,” to then unsubscribe, it needs to be as quick and as easy as it was in the first place.

For more information on our Podcasts… Podcast 1

GDPR: what is it and what are the new rules?

Podcast 2 GDPR: how will the changes affect marketing campaigns? Podcast 3

GDPR: how can you comply with the new rules and protect people’s personal data?

www.spreaker.com/show/norfolk-chamber-of-commerce

MAY/JUNE 2018

Podcasts provided by Tin Can Digital

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

7


Norfolk Chamber GDPR Page We have created a webpage with some info and podcasts on GDPR, you can also sign up to our GDPR newsletter norfolkchamber.co.uk/gdpr-general-data-protectionregulations

The Information Commissioner’s Office (ICO) The ICO is a reliable source of information on the GDPR and the best way of working out the differences between the current policies and the new laws. The ICO has produced a package of tools and resources to help you get ready. ico.org.uk

QDOS QDOS provides a FREE HR, Legal, Tax and Health & Safety service which is available to all Norfolk Chamber of Commerce members, which includes a helpline and website with hundreds of free downloadable templates. They are offering Chamber members discounted GDPR templates and consultancy. To access these charged services from ÂŁ99+VAT visit shop.qdoslegal.com/home/gdpr


FocusOnGDPR 4 steps to website GDPR compliance. If you are not sure how to make your website compliant with GDPR then here are four essential steps that we recommend you consider. 1. UPDATE YOUR PRIVACY STATEMENT Make sure your Privacy Statement addresses the main areas required by GDPR. You will need to tell people how you collect and store data, how their data is used and shared, how they can request access to their data, how they can request deletion of their data and how they can lodge a complaint.

2. ADD CONSENT STATEMENTS One of the key requirements of GDPR is that people must provide consent for any data you collect and that you have a record of how you acquired the data. For your website this can be achieved by adding consent statements to forms and, if applicable, consent checkboxes.

3. COMMUNICATION AGREEMENT

point of collecting data. ‘Opt out’ boxes will be illegal under GDPR.

4. REVIEW YOUR WEBSITE’S DATA SECURITY Does your website store personal data, is it necessary to do so, and how secure is it? Ask your hosting company how they will comply with GDPR and what security measures are in place. If the stored data is classed as sensitive (such as medical information) then consult your legal advisors. We also recommend adding an SSL certificate to your website, this adds an extra layer of security to help avoid data breaches. If you would like any further information about website GDPR compliance, please call Mark Ellaway at Bigfork on 01603 513080.

For ongoing communication such as email newsletters, you are required to provide ‘opt in’ tick boxes at the

25

Intelligent Website Design

WEBSITE DESIGN

www.bigfork.co.uk MAY/JUNE 2018

SEO & PPC

TRAINING COURSES

01603 513080 NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY


Advertising

GDPR and your Backup data. Another GDPR article, however this time let’s focus on how your backup data is also subject to the new regulations.

provider is certified compliant with EU-US Privacy Shield or you risk a fine of up to €20 million, or 4% of the worldwide turnover (whichever is greater). Conveniently you can check your provider status here https://www.privacyshield.gov/list

Location of your backup data

Data retention and the Right to Erasure

Many businesses use cloud hosted backups as a convenient and secure way of ensuring their backup data is stored safely off site. Such organisations may be unwittingly storing their data outside of the EU and this can be a problem.

Under the new regulations, individuals have more control over their personal data and can request data removal from an organisations systems, which you must comply with (unless any legal requirements are in force) . This includes all current processing systems, archives and backups (including paper archives).

According to the official guidelines from the Information Commissioner’s Office (ICO): “Personal data may only be transferred outside of the EU in compliance with the conditions for transfer.” So let us take the multitude of backup services based in the USA. If you have any data storage or processing taking place on US servers, you need to ensure that the

26

This can be a complex process, for example, you may have an old CRM system backup from 2014, with customer records on it. It may be important to keep that copy from that particular time period, but removing (or anonymising) one record of personal information may be difficult especially if you only have read only access to it, so you may be

forced to destroy the whole backup or incur a fine. To avoid situations such as this, businesses must review their data retention policies and must keep personal data for only as long as is legally necessary. For more information on protecting your business from Cyber security threats, PCI and GDPR compliance and Disaster recovery please contact CloudSpark at info@cloudspark. co.uk or call 01603 673160

CloudSpark Solutions Ltd provides a complete range of IT solutions from cloud computing support and development, Security and disaster recovery advice to fully managed traditional IT Support.

Still time to get your business ready for GDPR With four month’s left until the implementation of GDPR in May, many businesses are only now identifying the need to review the way that they handle personal information. Whilst GDPR does create new rights for individuals and responsibilities for businesses the good news is that for most businesses some very simple steps can be taken to get your house in order before these new rules come into effect. James Tarling at Ashtons advises “Almost all businesses do need to handle some personal data, whether in relation to their staff, customers or others and almost certainly do need to take some steps to ensure compliance. However, compliance with GDPR should not require a radical change to your business. There will usually be a need to tighten procedures and there is a far greater emphasis on being more transparent as to how you handle and protect personal data and documenting this”. The Information Commissioner has now published some excellent guidance and resources for businesses including a simple self-assessment checklist that can be completed on their website which is an excellent place to start if you haven’t yet started.

@ashtonslegal www.ashtonslegal.co.uk Bury St Edmund | Cambridge | Ipswich | Norwich | Thetford

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

If you would like to discuss your GDPR compliance requirements please contact: James Tarling on 01603 703233 or james.tarling@ashtonslegal.co.uk. The team at Ashtons can guide you through GDPR compliance including reviewing processes, drafting documentation and undertaking training as required.

here to help MAY/JUNE 2018


FocusOnGDPR

Indigo Swan are ready for GDPR. As the deadline draws closer, here’s how they’re preparing for May 25th

27

At Indigo Swan, we treasure our title as the UK’s Most Trusted Consultancy and want to make sure everyone we work with knows that we’re fully committed to keeping the data we hold safe. We strongly believe in the idea that how we do anything is how we do everything, and that means we will treat GDPR with the same amount of focus and resources as we would anything else. So, we’ve put together a little project team here to make sure we’re fully compliant.

© Toby Moss

New business As Marketing Executive, it’s one of Caroline’s responsibilities to ensure our newsletters and marketing material are only sent to people who want to receive them, and to respect the wishes of recipients who no longer want to. In addition to that, she’s looking into our approach for following up with new connections made at networking events, exhibitions and online when we want to send information about the company via email. “We already make very conscious decisions about who we market to and how we do it, but I’m still reviewing all our channels.”

Swans, clients and suppliers Emily (our MD) and Andy (Head of Operations) are the other two Swans working on this project. Emily is looking at our processes as an employer, covering the contractual data we hold on employees. Andy has the task of reviewing our data protection policies for data that relates to our wonderful clients and suppliers – this is the biggest portion of our GDPR project, so it’s lucky for us that Andy loves auditing and improving processes!

MAY/JUNE 2018

What’s happening next In early May, we will send an email out to everybody who currently receives our Market Knowhow newsletter. We’ll ask you if you’d like to continue hearing from us and give you a couple of options to choose from. We’ll also be in touch with our clients, to update them on our

privacy policy. And finally, we’ll contact the other companies we work with to outline our data processing agreements and ask them to work with us to keep our shared data safe and secure. If you’d like to know more about what we’re getting up to, GDPR or otherwise, feel free to drop us an email – hello@indigoswan.co.uk

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE


Why being committed to a place is key. In this issue of Norfolk Voice, we speak to Dr Adam Marshall, Director General of the British Chambers of Commerce (BCC), about the challenges presented by the new General Data Protection Regulation (GDPR) and his vision of the BCC.

28

Adam was appointed Director General of the British Chambers of Commerce in October 2016, having previously served as acting Director General and Executive Director for Policy and External Affairs. His principal role is to champion the interests of the 53 accredited Chambers of Commerce around the country, like ours in Norfolk, and our many business members. Less we forget, Chamber members employ over five million people in the UK and represent businesses in all sectors and of all sizes. Talking about the mission and purpose of the British Chambers of Commerce, Adam says, “I am really passionate about what Chambers of Commerce do across the UK and abroad, they form a bond of membership in which businesses can learn from each other, sharing best practice, fostering new opportunities and helping each other to become more successful. In a time when we need to demonstrate that we do more than look at the bottom line, the Chambers of Commerce clearly contribute to the wellbeing of the community. “Our mission is to ensure that the interests of our members are represented with the government. We meet with the Secretary of State for Business every Wednesday and also meet with the Prime Minister and the Leader of the Opposition regularly. “Yes, Brexit is huge, but it is important that the government fixes the fundamentals and gets the basics right for business. In Norfolk and elsewhere we want good mobile coverage with adequate mobile phone masts, which is why we launched our No More Not Spots campaign to end mobile coverage ‘not spots’ where people live, work, travel and play. We also want better,

faster rail services, as illustrated by the Norwich in 90 campaign and we want pinch points like the A47 to get sorted, and potholes to be filled. Better communications and a better infrastructure will help productivity. It is very important that we get the basics right here at home, as businesses will power the country forward. “In addition to representing their interests with government, we are also here to help Chambers of Commerce with anything that might come their way. We also run the biggest private survey in the UK, which provides valuable insights into business and the economy.” The new GDPR regulations come into force in May, and all the Chambers across the country have been working hard to support businesses to be prepared. “With the introduction of the new General Data Protection Regulation (GDPR), businesses should take reasonable steps to prepare themselves for its introduction, every firm has a responsibility to do so. For small and medium-sized businesses, it is a heavy burden, but it is important

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

that businesses get it right early on and don’t ignore it. It is really important that businesses don’t take a wait and see approach. All businesses should pay close attention to the regulation as the penalties are potentially great,” comments Adam. “We’ve been assured by Ministers that the regulation will not hurt SMEs and they are working with us to ensure all businesses are ready to comply with the regulation. In addition, Chambers around the country are working with members who are experts in this area, providing the assistance that businesses need to prepare for the regulation. Speaking of his vision of the Chambers of Commerce Adam says “Chamber members are ‘civic business’ – they believe the search for profit goes hand in hand with a commitment to the places in which they do business. We value this commitment to local community and local growth and bring together these visions at a national level. As the UK business environment continues to change,

and particularly in this phase of heightened uncertainty, we remain committed to representing and championing our network of dynamic and innovative business communities. “A commitment to place is what makes Chambers of Commerce as relevant to business communities as they are. Going forward, we’ll continue to bring together all those in the community, including businesses, educators, policymakers and other stakeholders to improve the competitiveness and prosperity of our counties, towns and cities.” Looking to the future Adam observes, “Chambers of Commerce have been around for more than 250 years, during that time they have evolved and they are changing again to make sure they are as relevant as possible. At a time when businesses are looking around the world for new customers, the network of the British Chambers of Commerce provides a global network and a global family, with contact points at either end for members, from Norwich to Vietnam and beyond.” MAY/JUNE 2018


BigInterview

A commitment to place is what makes Chambers of Commerce as relevant to business communities as they are. Going forward, we’ll continue to bring together all those in the community, including businesses, educators, policymakers and other stakeholders to improve the competitiveness and prosperity of our counties, towns and cities.

MAY/JUNE 2018

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

29


MemberNews

Norfolk Business wins National Award. 30

Peter Lawrence from Human Capital Department was awarded Enterprise Nation’s Top HR Advisor Award at a Ceremony in the City of London on Monday night. The top 50 advisors across ten business categories were invited to the ceremony. Peter picked up the award as Enterprise Nation’s Best HR advisor from a field of over 500. Emma Jones from Enterprise Nation and Ian Graham of sponsor, Experian, presented the certificate.

“Larger organisations and the Chartered Institute of Personnel and Development have been telling people for years that “people make the difference” and “people are our organisations greatest asset” – it’s great to work with smaller businesses and help them translate this sentiment – helping them put the right HR Policies, Procedures, and Processes – to recruit and retain the best talent - and to get the best from their people”. “I’d like to thank everyone who vote for me and Human Capital Department which is very gratifying and humbling – and yes with the prize money I will be buying a tie!”

SG Wealth Management staff ‘Bag it, Bring it, Boost it’ for EACH. The team at SG Wealth Management gave a boost to East Anglian Children's Hospices (EACH) recently by taking part in their 'Bring it, Bag it, Boost it!' campaign to encourage donations to their shops. EACH provide a range of services for children, young people and their families living with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk. As part of our ongoing support for the charity, every SG Wealth Management staff member was given a bag at the start of March, with a deadline to fill it and bring it back into work within a fortnight. Almost 40 charity bags were collected, which will be distributed amongst the 29 EACH shops in the region

and will help towards raising the vital funds needed to continue the excellent work of EACH’s family-centred, needs-led care facilities.

Have you got a news story to tell? Publish on the Chamber website and share with 1000’s of monthly visitors. Call Jake Burns on 01603 729707 for help and info.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

Aston Shaw acquires new practice in Norwich. Aston Shaw, a fastgrowing East Anglian accountancy firm has announced the acquisition of the Norwich-based practice, Tax Solutions. Tax Solutions was created in Norwich by two partners in 2000, who having both experienced running companies in different business areas, pooled their knowledge and specialisms to create Tax Solutions, which was incorporated in 2003. The small-scale accountancy practice is comprised of a team of four and has been servicing a wide range of clients across East Anglia for almost 20 years. Tax Solutions has built a significant reputation for service excellence since then. Mark Noakes, Director of Aston Shaw said: “We’re excited to begin working with the Tax Solutions team and we look forward to welcoming a new range of clients to our firm.” Adam Holloway, Accountant at Tax Solutions added: “My colleagues and I are very excited to begin working with Aston Shaw, I think that the fact we share such a similar ethos will make the transition process a smooth one for everyone involved”. Tax Solutions are set to move from their current premises on Rackheath Industrial Estate to Aston Shaw’s head office in Norwich during early April.

Norfolk Chamber of Commerce

MAY/JUNE 2018


MemberNews

Events highlight great ideas across the county. For each event, businesses shared the ways in which they are already working to support the three key themes in the strategy: ‘Our Offer to The World’, ‘Driving Inclusion and Skills’ and ‘Driving Business Growth and Productivity’. Hayley Mace, Head of Communications at New Anglia Local Enterprise Partnership, said: “We’ve been delighted with the turnout and engagement at our events. The strategy has been a collaborative project since the start so it was great to see so many people joining us to share what they currently do in their organisations and the interventions they’d like to see to be able to make more change.

Businesses have been sharing their own activities to help drive the delivery of the Economic Strategy for Norfolk and Suffolk. Nearly 300 businesses attended the events, taking the opportunity to feed their activities and ideas into the delivery plans for the strategy, which was launched in the autumn. The sessions, including events run with Norfolk Chamber of Commerce in King’s Lynn, Norwich and Great Yarmouth, followed a series of workshops during the development of the strategy last year which saw a further 1,000 businesses, public sector partners and organisations take part.

“All of the activities shared at the events will be fed into the delivery plans along with inputs from local authorities, our sector groups and education leaders. We’ll be looking for fantastic ideas and investigating how we can roll those out across a wider area. We’ll also see where there’s duplication of activity and where there are gaps which need filling. The strategy sets ambitious targets – including 88,000 new jobs and 30,000 new businesses – so if we’re going to achieve those, it’s vital that we get the delivery plan in place so we can start taking the actions we need.” The delivery plan will be completed late in the spring. To find out more about the Economic Strategy for Norfolk and Suffolk, visit newanglia.co.uk/our-economic-strategy

Clay shooting event raises over £3,000 for charity, NANSA. Over 200 people came together last week for a day of clay shooting which raised over £3,000 for Norfolk disability empowerment charity, NANSA. The event held at Eriswell Lodge, Brandon included people of all ages and abilities in teams of five over a course of 15 stands. The total amount raised was £3,138 from entry fees and a raffle with hundreds of donated prizes. Clay enthusiasts David and Heather Pointer from Thorpe St Andrew, Norwich have been organising the annual clay shoot for nearly ten years, raising £1000’s for Norfolk based charities. The first event attracted about 20 participants and

to be. This year we were looking to support a disability charity and after a trip to their charity shop and finding out more about what they do on their website, we felt NANSA would be a great choice for everyone to support.”

has grown every year since, with 200 clay shooters attending this year. David said “The event gets bigger every year, and we don’t have to do any marketing – As soon as the clay shoot finishes, people are asking us when next year’s event is going

Have you got a good news story to tell? Chamber members can publish on our website for free!

MAY/JUNE 2018

NANSA Marketing Manager, Paul Rowlands said “We are so grateful to David and Heather for choosing to support us this year and to everyone involved in raising such a great amount of money for NANSA. It is thanks to fundraising events such as this and the generosity of people like David and Heather that we can offer the services that support and empower people with disabilities throughout Norfolk.”

Norfolk Chamber of Commerce

Support worker wins national dementia care award. Independence Matters support worker Suzanne Warnes has won the Dementia Carer Award at the national finals of the Great British Care Awards. Suzanne was nominated for the award by her colleagues at Harford Hill dementia day service in Norwich and qualified for the national finals by winning at the East of England regional finals in November. The national finals saw her compete against finalists from eight other regions across the UK to be selected national champion in the Dementia Carer Award category. She was taken completely by surprise when presenter Jeremy Vine announced her win at the prestigious awards ceremony at Birmingham’s ICC on Friday 16th March. Independence Matters’ Regional Director, Carolyn Graham said: “We are really proud of Suzanne for not only the way in which she cares for the people with dementia attending our service, but also for the way she has developed personally to increase the knowledge of other support workers and the community in terms of improved understanding of people whose lives are affected by dementia. A well-deserved award.” The GB Care Awards team said: “Suzanne shows a great understanding of how to build a connection with a person with dementia. Through her care people living with dementia are enabled to live their lives to the full and take charge of their future. Suzanne is also inspiring the next generation of carers and supporting the people affected by dementia in the community.”

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

31


Diary Dates. Networking Events Norwich Business Breakfast Where: Norwich Cathedral When: Thursday, 24 May 07:30 to 09:30 The theme of this breakfast is all things ‘bike’ – whether you’re passionate about bikes, both petrol and road. Hear from Matthew Thomas-Keeping, Operations Manager at OFO who will be presenting the story behind their exciting sustainable travel solution, in the form of the yellow bikes you may have seen around Norwich.

South Norfolk Business Breakfast

32

Where: Barnham Broom Hotel When: Wednesday, 6 June, 08:00 to 10:00 Join Norfolk Chamber for our business breakfast in South Norfolk. Make new contacts and catch up with existing ones as you network over a delicious breakfast.

Business & Bowling Where: Bowling House, Norwich When: Thursday, 14 June, 17:30 to 19:30 We are hosting an after-hours at the hottest new bowling alley in Norwich: Bowling House! The venue hosts 5 intimate lanes, perfect to get you building relationships with your teammates and competitors. You will then be able to continue networking over an appetising buffet as well as a

great selection of beers, wines and cocktails!

Great Yarmouth Business Breakfast Where: Town Hall, Great Yarmouth When: Thursday, 21 June, 07:30 to 09:30 Join Norfolk Chamber for our business breakfast in Great Yarmouth. Make new contacts and catch up with existing ones as you network over a delicious breakfast.

West Norfolk Business Breakfast Where: Knights Hill Hotel, King’s Lynn When: Tuesday, 3 July, 08.00 to 10.00 Join Norfolk Chamber for our business breakfast in West Norfolk. Make new contacts and catch up with existing ones as you network over a delicious breakfast.

Norwich Business Breakfast Where: Norwich When: Thursday, 5 July, 07:30 to 09:30 Join Norfolk Chamber for our business breakfast in Norwich. Make new contacts and catch up with existing ones as you network over a delicious breakfast.

Great Yarmouth Business Breakfast Where: Great Yarmouth When: Thursday, 13 September, 07:30 to 09:30 Join Norfolk Chamber for our business breakfast in Great

Yarmouth. Make new contacts and catch up with existing ones as you network over a delicious breakfast.

Pub Quiz Where: Earlham Arms, Norwich When: Thursday, 31 May, 18:00 to 20:00 We’re inviting Chamber members to Earlham Arms in Norwich’s Golden Triangle, for an evening which will put your general knowledge to the test and where you’ll enjoy getting to know your work colleagues and fellow Chamber members a little better.

HR Forum HR Forum Where: Holiday Inn, Ipswich Road When: Wednesday, 20 June, 14:00 to 17:00 Norfolk Chamber HR Forums are designed to inform and keep your business up-to-date with

all the changes to employment law. Expert speakers from the employment law team at Howes Percival will provide you with an afternoon of in-depth knowledge essential to any business.

Special Events Talking Technology 2018 Where: The Space, Norwich When: Wednesday, 19 September, 08:30 to 14:00 Talking Technology will be returning in 2018! Watch this space as we add exciting speakers to the line-up. Read more on page 33.

The B2B Exhibition 2018 Where: Norwich City Football Club When: Thursday, 11 October, 10:00 to 16:00 Celebrating its 20th year in 2018, the region’s premier business to business exhibition returns to Carrow Road this October. This unmissable event offers businesses a chance to showcase what they can offer to hundreds of visitors that are keen to discover new ideas and opportunities for their businesses.

For more information, to see a full list of upcoming events, or to book visit: norfolkchamber. co.uk/events

Norfolk Chamber of Commerce

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


MemberNews ChamberEvents

Building on its continuous success year on year, our annual technology conference, Talking Technology will be back again for 2018 and promises to be bigger and better than ever. Boasting the best developments in Norfolk’s innovative technology sector, this conference is set to be one of our most exciting events of the year. Last year we were proud to showcase a huge variety of exciting innovations that national and local businesses have developed, and welcomed to the stage Facebook, Aviva, Ubisend and Prison Voicemail. Norfolk businesses filled The Space, Norwich to hear from these businesses as they discussed their cutting edge use of apps, artificial intelligence, social networking and much more.

Stands booking fast at B2B Exhibition 2018. Celebrating its 20th year in 2018, the region’s premier business exhibition, which takes place on Thursday, 11 October, 2018, showcases the best of Norfolk Business and this year is shaping up to be our biggest show yet. The exhibition gives Norfolk businesses the chance to raise their profile, generate new sales leads and form new connections within the region’s business community. Last year’s exhibition was our biggest ever with over 100 exhibitors and 750 visitors, including entrepreneurs, business owners, senior managers and decision makers all

looking to explore new opportunities for their businesses. You can save £50 on the cost of your stand if you book by Friday 25 May with our ‘early bird’ offer. Booking early also means you can secure your preferred stand location and get the greatest exposure for your business by being listed on the event webpage straight away.

Visit norfolkchamber.co.uk/b2b to book your stand or find out more in the B2B 2018 supplement included in this issue of Norfolk Voice.

MAY/JUNE 2018

Added to the mix was a vibrant exhibition full of exiting Norfolk businesses, workshops on topics such as Virtual Reality and user experience Design and lightening talks from up and coming businesses in the tech sector, creating a morning full of exciting discussion about digital innovation. This year will be showcase even more exciting tech ideas.

So watch this space as we update the line-up and agenda for Talking Technology 2018 and save the date – Wednesday 19th September 2018. Talking tech website

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

33


Expert, affordable courses and free training. Business Training. Chamber Training offers a wide range of training solutions to help you unlock the potential of your workforce and boost your business performance.

34

Google Analytics

Facebook for Business

08/05/2018, 09:00 to 12:30

10/05/2018, 09:00 to 12:30

Mark Ellaway, Bigfork

Sara Greenfield, Bright Yellow Marketing

This short course is aimed at people who want to learn how to use Google Analytics to measure the performance of their website and produce reports. It’s delivered in an easy to understand style and you will be supplied with the course material afterwards for reference.

Many businesses are already using Facebook but worry about a lack of knowledge. This workshop will provide you with the tools and knowledge to confidently use Facebook for your business, and save time.

Improve your E-Commerce Sales

LinkedIn for Business

22/05/2018, 09:00 to 12:30

Create Profitable Google AdWords Campaigns

Michael Townsend, Wolf Digital Marketing

05/06/2018, 09:00 to 12:30

Sara Greenfield, Bright Yellow Marketing

If your business sells products online there is an enormous opportunity to increase the profitability and number of direct sales coming through your website. This course will look at the key elements that your website will need to increase sales and conversions. The course will deliver a strategic overview of the tried and tested strategies that can help to increase online sales.

Michael Townsend, Wolf Digital Marketing

This course will give you a chance to work on your profile, and learn some tips and tools that allow you to make the most of LinkedIn – and save time.

The Art of Networking

Search Engine Optimisation

Essentails of Email Marketing

12/06/2018, 09:00 to 12:30

19/06/2018, 09:00 to 12:30

03/07/2018, 09:00 to 12:30

Ian Hacon, Yellow Brick Road

Sean Clark, Clark St James

People do business with people they know, like and trust. This session will give you some fantastic tips and techniques to get the best from networking events and help you overcome any fear and anxiety they may have about them.

In this course we aim to give you an understanding of what search engines consider important with regards to your website and the practical steps you can take to maximise your chances of ranking. Learn how to implement an effective search strategy that maximises your chances of ranking for relevant terms in your market sector.

Holly Stibbon, 101 Websites Apps & Email Marketing

This AdWords training course will give delegates an in-depth & comprehensive view of what elements combine to create profitable campaigns. If your AdWords campaigns aren’t meeting your objectives and not providing a positive return on investment, this is the course for you.

To book your place on a training course visit norfolkchamber.co.uk/training

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

08/06/2018, 09:00 to 12:30

This course is designed for people with limited experience in email marketing. This course will arm you with the knowledge you need to create email campaigns that deliver measurable results.

Norfolk Chamber of Commerce

MAY/JUNE 2018


MemberNews ChamberTraining Chamber Sessions. These free bitesize one hour workshops are delivered by our experts Chamber members for out members at our Norwich office. Building Personal Resilience and developing a positive mental attitude 17/05/2018 -12:00 to 14:00 This useful session for employees and managers explores the risk of unmanaged stress and how it links to mental health problems.

The Art of Brain Friendly Training 01/06/2018, 08:30 to 10:00

International Export Training. Delivered by experienced trainers, these courses are specifically designed for staff involved in exporting and/or importing goods to and from the UK. Most International Trade courses are BCC Accredited.

Agents and Distributors 02/05/2018, 09:30 to 12:30 This half day course covers the vital area of agency and distribution. It examines the differences, EU legislation, and finding, appointing and motivating your partners and highlights the pitfalls and costs.

Understanding Exporting

02/05/2018, 13:00 to 16:00

This full day course looks at the whole export function from what an export is to the processing and selling of products overseas. Perfect for a new member of staff and experienced staff who want to keep up to date.

13/06/2018, 09:30 to 16:00

This session will inspire & provoke discussion in the room amongst delegates. Learning from my previous chamber sessions, we will look at a few key digital elements that will help delegates to create or improve their digital strategies as we move into 2018.

Developing Your Website for International Markets 26/06/2018, 08:30 to 10:00

E-zCert Workshop

Export Documentation

28/06/18, 09:30 to 12:30

19/07/2018, 09:30 to 16:00

This half day workshop will show you how to apply for your documents online taking you through every step of the application. We will also show you tips and tricks to save you time and money.

Your company’s success in the field of exporting hinges upon the practical knowledge and expertise of the staff involved. This accredited course creates confidence and proficiency through clarifying and educating on any export documentation and teaches you how to produce documentation.

To book any of the training courses please visit norfolkchamber.co.uk/training

MAY/JUNE 2018

Improving your Digital Strategy 07/06/2018, 08:30 to 10:00

Inward and Outward Processing Relief This half day course helps companies work through the process of applying for authorisation and informs you of the information required internally to ensure a good audit trail so that returns are completed on time.

In this fascinating introductory workshop run by Carl Hammond of TIPS for Good Management, we will reveal how to deliver “Brain Friendly” Training that sticks! Including; memory techniques, training games and those things that influence our sensory perceptions.

Norfolk Chamber of Commerce

This workshop has been designed for SME’s who want to expand in to new markets using their website. The session is designed for businesses who have a website and want it to expand their target audience and be found internationally.

10 Great Ways to Fail at International Business Growth 05/07/2018, 08:30 to 10:00 International growth for businesses is hard to achieve. It’s risky, costly and can put many businesses well outside of their comfort zone. But then again, every advisory body out there right now is telling us all to export.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

35


Advertising

Schemes that allow business to make a difference. Corporate Social Responsibility (CSR) is an increasingly important part of business life as companies seek to make an impact on their communities beyond the simple bottom line. From helping to raise money for good causes to promoting sound health, companies are playing their part in improving people’s lives.

Methods of applying CSR include:

36

n Environmental efforts: businesses regardless of size have a large carbon footprint and taking steps to reduce the footprint is good for the company and society as a whole n Philanthropy: Businesses also practice social responsibility by donating to national and local charities n Ethical employment practices: By treating employees fairly and ethically, companies can demonstrate their corporate social responsibility n Volunteering: Attending volunteer events and encouraging staff to volunteer, including giving them paid leave to do everything from tree planting to office work for charities, says a lot about a company’s commitment to the area in which they operate. All these measures benefit society and that in itself is justification enough for supporting them but there are also benefits for the company taking part, one of which is the boost they provide to reputation. A company seen to be doing a lot to benefit their local communities can only go up in people’s estimation. There is another benefit which is harder to measure. Recent research has indicated that people who volunteer, or support communities in other ways, feel better about themselves. For a company encouraging its staff to support good causes there can only be a knock-on effect; happier employees make for more productive employees. All in all, Corporate Social Responsibility has much to recommend it for businesses of all types and sizes.

BUILD. Our city centre venue on Bank Plain, in the heart of Norwich, has a diverse range of bookable spaces for conferences, live music, club nights, parties, weddings, together with a suite of meeting rooms. The venue is also home to a secure storage faciltiy, a climbing wall, dance studio, café and gym which are also available for hire. With the best technical facilities and largest projection screen in the City we can stage anything from a small meeting or business breakfast to full scale theatrical productions, award ceremonies, launches, film screenings or major conferences. With the introduction of in-house catering we can offer budgets and menus for any event from canapes and buffets to gala dinners or fine dining in the privacy and splendour of the former Bank Manager’s Dining Room. Our mission is to make a positive difference to the lives of young people in Norfolk and we do this through our Drop In social hub, outreach programme and positive activities, giving the most disadvantaged the life skills and confidence to find meaningful work or follow their passion, whether it’s boxing, climbing, performing arts, creative writing or hospitality training. With every penny of profit from the venue going directly to young people in Norfolk via our youth charity (OPEN Youth Trust), holding your event at OPEN is a compelling proposition for any organisation interested in corporate social responsibility - with the added benefits of a top chef, top tech and top team dedicated to making your event a success. Visit opennorwich.org.uk, call 01603 252117 / 252123 or email conference@ opennorwich.org.uk for more information or to make a booking. OPEN Norwich, 20 Bank Plain, Norwich, NR2 4SF

BUILD is a Norfolk based, independent registered charity providing social, leisure and learning opportunities for people with disabilities. Established in Norwich in 1967, we offer over 200 separate opportunities each year providing over 9,000 individual engagements through a small, mainly part time staff team and the support of around 100 volunteers. We believe that people with a disability should be able to access the same social life that most of us take for granted, and that’s why we offer opportunities from outdoor and indoor sports, country walks, an allotment and cottage garden, as well as a weekly social club, a popular Sunday lunch club, visits to museums and art galleries, historic buildings, as well as local and national theatre shows. Our Skills for Life programme helps people to learn skills that promote independent living and options for employment. We also provide a nightclub experience, live music nights, and sports tasters. The BUILD Charity is reliant on grants from charitable trusts, donations from individuals and community fundraising activities. People using the services pay their own entrance fees, and transport costs, with the full support costs being funded centrally, without which, activities would not happen. You can engage with us as a volunteer, on the front line or in a back office function, or a commercial partner or investor – either way we would love to have a conversation to explore mutual benefits. Call 01603 618029 Web www.buildcharity.co.uk Facebook www.facebook.com/ theBUILDcharity/ Twitter @BUILDCharity

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


CorporateSocialResponsibility Aviva family day at NWT Hickling Broad, by Liz Dack

Norfolk Wildlife Trust: Investors in Wildlife. Join 110 leading companies working in partnership for Norfolk’s wildlife. For more than 90 years NWT has been committed to the conservation of Norfolk’s wildlife: a commitment expressed in habitat restoration, education, land acquisition, and a passionate belief that the wildlife deserves a healthy landscape in which to thrive and that the people of Norfolk deserve the same. We are supported by 35,500 members, 1,400 active volunteers and more than 110 businesses. We own and manage more than 50 nature reserves and are working on a landscape-scale to rebuild fragmented ecological networks across Norfolk. Our Investors in Wildlife provide vital support for this work. A tiered scheme of subscriptions starting at just £350 a year ensures that all sizes of organisation can be involved, from large multi-nationals to sole traders. As well as helping secure the future of Norfolk’s wildlife, our Investors benefit from an association with a high profile and very well respected conservation charity, the oldest Wildlife Trust in the country. Membership also brings many other possibilities of active partnership, from PR and social media opportunities to staff challenge days; from website promotion to special membership offers for your staff and customers. And our annual Summer Event and other networking dates bring our partners together (from sectors as diverse as Tourism, Printing, Energy, Insurance and Ice cream to name just a few!) To arrange a meeting or for further information, please contact James Hogg, Corporate and Membership Officer, on 01603 625540 or email jamesh@norfolkwildlifetrust.org.uk

Emmaus, the charity that provides more than just a bed for the night.

Eating Matters, supporting people in Norfolk with Eating Disorders.

Emmaus Norfolk & Waveney offers more than a roof over someone’s head, it provides a home for as long as needed to 23 companions who have experienced homelessness and social exclusion, as well as offering meaningful work, training and support so that they can rebuild their lives.

Eating Matters is an established, well-known organisation providing a specialist counselling service for people suffering with mild to moderate eating disorders in the community. Our emphasis is on early intervention to avoid eating disorder behaviours from spiralling out of control and impacting seriously on mental health and wellbeing. Research shows that the earlier people access treatment, the more likely it is for them to make a full recovery. An eating disorder does not have to be severe before specialist help can be accessed at Eating Matters. We offer support to those who do not meet the criteria for NHS tier 3 services, and we work closely with GP’s and local NHS eating disorder teams to ensure client safety. Eating disorders are responsible for the highest number of deaths from psychiatric illness. The Eating Disorders Association estimates that 165,000 people in the UK have eating disorders with 10% dying as a result. As people are becoming more willing to talk about mental health issues, we are seeing the numbers of people referring to our service increase. During the last financial year 361 people referred to our service, an increase of 65% over a three-year period, with numbers continuing to grow. Eating Matters’ hope is to continue to develop in order to meet the demand on our service while at the same time maintaining our charity independence and keeping waiting lists to a minimum. Contact us: T – 01603 665975

Emmaus provides a long-term solution to homelessness by providing people with the tools to help themselves. Companions work full-time while at Emmaus in the charity’s two secondhand shops in Ditchingham and Bungay to help generate funds for the community they call home. For the many people who have been stuck in a cycle of homelessness, the combination of meaningful work and a home provides the space and support they need to take stock of their lives and make positive changes for the future. The charity’s main site, café and second-hand shop is situated in the former convent buildings of the Community of All Hallows, Ditchingham, and offers donated furniture, bric-abrac, clothing, and household goods at bargain prices. All stock is showcased in nineteenth century gothic red-brick buildings, surrounded by a maze of corridors, archways and staircases. Many of the original features remain intact and visitors are welcome to explore the site at their leisure. To donate your unwanted items to Emmaus Norfolk & Waveney call 01986 895444 or visit the charity’s site at Belsey Bridge, Ditchingham, NR35 2DT. To find out how you can get involved visit www.emmaus.org.uk/norfolk_ waveney

Email – eatingmatters@norfolkeda.org.uk Website- eatingmatters.org.uk

MAY/JUNE 2018

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

37


Help a young person get Clearing the barriers to employment for young people in Norfolk We are looking for employers across Norfolk who are interested in developing young people to join their staff. We are looking for organisations that are able to offer work experience, internships, apprenticeships or employment to young people who have taken part in the On Track project. You will be provided with a dedicated On Track member of staff to support you and the young person transition from the project to joining your company. We have several young people looking for work including:

Lucy is 19, she lives near Dereham. She is looking for a job or an apprenticeship. Lucy would be interested in hotel work with the opportunity to work up through the business. She was brought up in care and is keen to be financially independent. She is hard working and extremely motivated.

Heinz is 19, he lives in Ludham and is looking for an apprenticeship in Motor Mechanics. He has achieved good GCSE’s including maths and English and has got a Level 2 in engineering. He loves working with engines. He was brought up in care and wants to make a success of his life.

Deborah is 20, and lives in the Norwich area. She is looking for remote, freelance and session work as she is still recovering from a sight impairment. She has very good knowledge of Swiss-German language and culture. She is a singer and grade 8 level violinist. She wants to develop her long-term career in this area.

Sean is 19, and lives near Dereham. He is looking for a job or apprenticeship in engineering including civil engineering. He is motivated, reliable, well organised and keen to progress. He has good GCSE’s from school. He enjoyed his voluntary work in conservation and the Prince’s Trust Team programme.

On Track is a project to clear barriers to work for young people in Norfolk. The project helps to support young people aged 16-24 to get into education, training or employment. Our young people have completed extensive tailor-made coaching, mentoring and training to help them get ready for work as well as practical support to break down the barriers to achieving their goals, such as help with childcare, transport or equipment to start a job. On Track is funded by the European Social Fund and the National Lottery through the Big Lottery Fund as part of the Building Better Opportunities Programme. The project aims to remove barriers to work, education and training for 531 young people in Norfolk who have multiple needs. The project is led by The Matthew Project in partnership with ACE, GYROS, NANSA, The Prince’s Trust and YMCA Norfolk. To find out more contact@ontracknorfolk.org | 01603 723845 | 07770 610215 | www.ontracknorfolk.org | Facebook.com/ontracknorfolk | Twitter- @ontracknorfolk


GoldPatrons

Greater Anglia – transforming East Anglia’s railways.

Greater Anglia’s plans to transform train services in our region are moving forward apace. The train operator will be introducing new trains across its entire network during 2019/20. Every single carriage on every single service on every route it runs will be replaced with brand new, state-of-the-art carriages in a £1.4 billion investment programme – the biggest-ever investment in trains in East Anglia. Not only will the trains offer a better travelling environment - with air conditioning, faster wifi and plug points - but the new fleet will also result in other improvements, including more seats, better reliability, some journey time improvements and some timetable upgrades - e.g. a new direct service between Norwich and Stansted Airport. On the intercity route from Norwich to London the new trains will make it possible to run a couple of trains on weekdays between the two cities in 90 minutes, whilst on the local lines to Cambridge, Sheringham Great Yarmouth and Lowestoft there will be new 3 and 4 carriage trains, as opposed to the 1, 2 and 3 carriage trains in place now. The first trains are now being built by Stadler in Switzerland, to a high-quality specification shaped by a major customer and stakeholder consultation process, which took place last year and resulted in changes to a number of aspects of the design – from seats, to cycle spaces, to toilets, to signage and facilities for those with special needs. They are due in the UK for testing and commissioning by the MAY/JUNE 2018

end of this year and are scheduled to be in service by early summer 2019. It’s good news for passengers, including business travellers, but also for communities and the wider economy. From having a mixed fleet of trains, some of which have been in service for many years, Greater Anglia will be transformed with the newest train fleet in the country. This is an excellent opportunity for our region to promote itself as a fantastic place to live, work and learn. It is genuinely a “once in a generation” chance to change perceptions of Norfolk and East Anglia, as great locations to do business; attractive areas to visit for days out, long weekends or a longer stay; and beautiful and wellconnected places in which to live and bring up a family.

A further benefit for Norfolk is the additional investment to upgrade the Crown Point maintenance depot in Norwich, where all the 58 new Stadler trains will be based and maintained. It’s evidence of Greater Anglia’s commitment to the region that it’s chosen the Norwich depot as the base for these new trains, with work underway to extend the maintenance facilities and increase the capacity of the depot. Although the new trains are the centrepiece of the transformation, there is also substantial investment in stations and other facilities. By the end of this year almost all Greater Anglia’s stations will have ticket vending machines installed. These machines and the ones already in place across the network also now have a customer information facility connecting them

to the company’s customer contact centre 24 hours a day – especially useful at rural and unstaffed stations. Norwich station is being repainted and more money invested in community rail partnerships. Customer information is being improved and smartcard ticketing, which is more convenient and more resilient, is being rolled out. Meanwhile customer compensation can now be claimed on line and in cash, as well as vouchers. Existing trains are being upgraded and reliability improved in advance of the new trains, with rising customer satisfaction evidencing the progress being made. In addition, partnership work with stakeholders is focused on securing investment to upgrade the rail infrastructure too. Chamber members can support this positive transformation in two ways, by talking up the step change in train services and by helping to lobby for the additional investment in rail infrastructure which would enable even more improvements to be delivered, (especially a new fixed double track bridge at Trowse in Norwich, re-doubling of Haughley Junction near Stowmarket and additional loops south of Colchester). Greater Anglia is now well on the way to providing a major upgrade for our region’s train services. Working together we can make them better still.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

39


GoldPatrons

MIGSOLV helps national recruitment group sleep soundly. A founding director of Norfolk-based The Recruit Venture Group has expressed relief after choosing MIGSOLV’s Gatehouse data centre in Norwich to house and protect their crucial IT and data. “With responsibility for over 7,000 UK workers and 300 staff, our IT is critical. Downtime could cost millions,” says Danny Parr, Business Launch and IT Director for the £140 million turnover group. “It’s such a relief migrating our computer systems to MIGSOLV. Now we can sleep at night knowing the physical protection we’re receiving is second to none.”

40

ventures with budding recruitment entrepreneurs. It has now launched and supported over 43 partner recruitment businesses all over the UK.

Established in 1996, the group has become a hugely successful name in UK recruitment. In 2016, The Recruit Ventures Group underwent a significant restructure to focus on establishing new joint

“Our IT is critical to thousands of people. Our partners need to know they can get on with finding the right employees for their clients whilst we take care of the rest” adds Danny. “With GDPR looming, it was great to discover MIGSOLV’s world-class data centre right here on our doorstep. They made the move simple and are on hand to help with anything our team needs.” MIGSOLV own The Gatehouse

in Norwich, the regions only purpose-built data centre. It houses business’ computer servers and IT equipment, protecting data from threats including theft, extreme weather, power cuts and terrorism. “The Recruit Venture Group is an amazing success,” says David Manning, MIGSOLV’s Managing Director. “It’s been fantastic helping Danny and his fellow directors relax knowing we’re keeping their IT secure. With GDPR legislation taking effect in May, we’re keen to be part of the solution for the East’s best and brightest businesses.”

Inside the Gatehouse data centre, The Recruit Venture Groups IT equipment is now housed within air-conditioned and humidity control racks. Access is heavily guarded, whilst 8 days power generation and some of the fastest connectivity in the region, keep their IT online and accessible whatever happens. “Like so many companies, The Recruit Venture Group are heavily dependent on IT despite it not being what they do” concludes David. “We’re always delighted when we can help businesses large and small to make their data security one less thing to worry about.”

Norse Group set to add £100million of new business.

Geoff Tucker Sales Director

Norse Group is set to add almost £100million of new business forward orders in its current financial year. The impressive growth includes a new partnership deal with Daventry District Council, due commence trading on 4th June 2018, worth around £60milllion over the 10-year life of the agreement.

The company has also seen significant business wins across its operating divisions and subsidiaries around the UK.

and to proven results leading to councils adding additional services to the local authority partnerships’ portfolios.

Sales Director Geoff Tucker says that to date new contracts for 2017/18 represent an annual turnover value of over £17million, which will top £18million by the time its current financial year finishes at the end of March.

“Our catering division in particular has seen impressive gains, recently winning eight major education catering contracts in Norfolk and Suffolk, with an average forward order value of £175k,” Geoff Tucker said. “But the cleaning, security, grounds, building maintenance and facilities management divisions have all added substantial revenue. The Local Authority Partnerships are taking on an increasing amount of work from their council partners, in addition to winning significant new private sector business in their areas.”

Tucker also says that the projected total annual figure for new business equates to a forward order book value of around £100million, taking the company’s total forward orders to more than £2billion of sustainable business. “Our operating divisions, which are mainly based in Norfolk and Suffolk, have had the best year in the company’s history in terms of winning contracts,” he said. “Our current partnerships with local authorities around the country have also generated significant new business, not only providing additional vital revenue for council partners but also bringing money back into Norfolk for the benefit of the local community.” The company puts the growth down to consistently winning large commercial contracts,

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

The growth has also created an increase in sales staff, with new Business Development Managers being appointed for a number of the local authority partnerships. Norse, which provides over 6,000 jobs locally and over 10,000 nationally, is set to see turnover exceed £300million for the year ending 31 March 2018.

MAY/JUNE 2018


A warm welcome, comfortable rooms and open lobby spaces in prime locations

Holiday Inn - Norwich Located less than 10 minutes drive from Norwich city centre. • • • • • •

119 bedrooms 4 Meeting rooms Car parking available Free Wi-Fi Extensive fitness centre On-site business centre

www.hinorwichhotel.co.uk

Holiday Inn - Norwich North A modern hotel next to Norwich International Airport. • • • • • •

121 bedrooms 7 Meeting rooms Car parking available Free Wi-Fi Extensive fitness centre Cocktail lounge

www.hinorwich.com

Holiday Inn - Norwich City Adjacent to Carrow Road Stadium, home of Norwich City Football Club • • • • • •

150 bedrooms 1 Meeting room Free Wi-Fi Mini gym On-site business centre Cocktail lounge

www.hinorwichcity.co.uk

Please visit www.kewgreen.co.uk to find out about other great hotels in the UK


SocialEnterprise Bicycle Links. If I’d had any idea of what was involved in running a Social Enterprise when we launched Bicycle Links in 2012, I would probably never have started. Jason Smith and I set up Bicycle Links as a Community Interest Company with only the haziest idea of what we were doing. We knew that other UK cities had cycle workshops that recycled bikes and engaged the community. We felt that Norwich was ready for something similar. We had a small loan to get started, and a large amount of enthusiasm for cycling. That was it, though.

42

The next couple of years were a series of Tour de France-shaped learning curves. Looking for around 1000 sq ft of premises, we signed a lease on 3500 sq ft. An initial contract that we were expecting fell through. We had no idea where we would get old bikes from, until a small article in the EDP generated a flood of phone calls from all over Norfolk. Everything about running an SME we learned ‘on the hoof’.

Social Enterprises come in all shapes and sizes, with a variety of financial structures. In our case we run a commercial retail-andrepair business that is no different from other independent bike shops, apart from the fact that we sell second-hand cycles as well as new ones. The business pays for all of our overheads and the wages for a permanent staff team of five. Alongside the commercial side we run what we loosely call ‘social impact projects’, many – though not all – of which are paid for by grant funding. n Two days a week we run sessions for volunteers, who learn bike maintenance skills while helping us to refurbish bikes. n Welcome Wheels, a crowdfunding campaign, has raised over £11,000 to pay for bicycles for refugees and asylum seekers in Norfolk. n Together with the Pushing Ahead team at Norfolk County Council we are launching a scheme to supply disadvantaged families with bikes on loan, so that they can get to training and jobs.

n We have just completed a one year project with Awards for All funding, delivering ‘Dr Bike’ services in parks and recreation grounds plus cycle training in schools.

for cycling nowadays, both from a transport and from a health point of view. We’re buzzing with ideas and looking forward to helping make Norwich a cleaner, greener, healthier and happier place.

When a particular package of funding runs out, Bicycle Links can carry on with our core commercial work rather than facing possible closure, as some fully-funded organisations have done in the past. This resilience is one of the key strengths of a Social Enterprise.

Bicycle Links is setting up an advisory board to support their social enterprise’s development and direction over the next period. They’d be delighted to hear from anyone with management, finance, marketing or HR experience who is interested in joining and taking our project to the next level.

Keeping all the plates spinning is not easy, but it’s very rewarding. Luckily there is a lot of support

By Lucy Hall, Bicycle Link www.bicyclelinks.org.uk

New report reveals huge skills shortages in East Anglia hampering growth. The Salary Survey and Recruitment Trends 2018 reveals that business growth is being hindered by a lack of skilled staff. The survey, which questioned 2,740 employees, found that 4 in 10 (41%) felt that their teams were understaffed, an increase of 8% from 2017.

MemberNews A new report published by leading East Anglian recruitment agency Cooper Lomaz has found that the skills shortage in the region has worsened in the last 12 months, with companies struggling to hire sufficient highly skilled workers.

making them look at their entire non-financial offering and hiring process, to ensure they can retain and attract the very best people.

With the UK economy expected to grow by as much as 2.2% in 2018 and unemployment at its lowest level (4.3%) for over 40 years, the demand for highly skilled candidates is higher than ever to support this growth.

Simon Brown, Managing Director of Cooper Lomaz, said: “Looking at this year’s report, it’s interesting to see salaries rising for most employees last year and the majority expecting a further rise this year. This trend certainly bucks some of the national statistics we see from across the UK about wages being flat.

This is the 10th year this report has been published and, whilst uncertainty has reigned across much of the UK due to the fastchanging political and economic landscapes, it found that the job market in East Anglia remains strong, with half of businesses expecting to grow in 2018.

“Our report also revealed that employees no longer class salary as their primary determinant when evaluating job satisfaction. Instead, competence of their manager, personal recognition of achievements and an interesting and varied role all rank as important, if not more important, than salary.”

With increased numbers of companies looking to grow, and fewer employees saying they will change jobs in the next 12 months (down a huge 15% from last year), employers are going to have to do much more to attract and retain the best talent.

The report highlighted that there is a growing trend for flexible working, whether this is in relation to employees’ work/life balance or having the ability to work remotely. This will continue through 2018 as employees see flexibility as a staple of the workplace, and as businesses improve their infrastructure to support this.

The skills shortage is forcing employers to not only pay even more for the best talent, it’s

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

MAY/JUNE 2018


fouragency.co.uk

Design Advertising Digital Websites Branding Logo design Brochures Magazines Direct mail Annual reports

PR campaigns Media relations Crisis communications Social media engagement Content creation Online influencer engagement Public consultation Stakeholder relations Copywriting Event management


Membership means more.

NewMembers

The Norfolk Chamber of Commerce is really pleased to welcome our new Chamber Members. Below you will find their company information and contact information. We look forward to supporting all our new and current members over the following year. The team are here to support you and your business our contact details can also be found on the opposite page, so do get in touch. Amber’s Rose LTD

Gannets Food

Obica Consulting Limited

07549 842251 www.ambersrose.co.uk Florist

07534 143073 www.cocina.co.uk Restaurants

07733 620971 www.obicaconsulting.co.uk Consultancy/Interim Management

Beri Communications (Vodafone)

Hawk and Owl Trust

Omni Search

01328 850590 http://hawkandowl.org/ Charities

01603 335228 www.omnisearch.uk Website Designers

Inspiralis Ltd

Select Appointments

01603 673590 www.inspiralis.com Health & Wellbeing

01603 615511 www.select.co.uk/norwich Recruitment

Intact Adhesives (KMS Adhesives Ltd)

The Lothbury Broadland Unit Trust

01953 882899 www.intactadhesives.com Manufacturing

01508 548411 Business Support

Lighthouse (Training and Development) Ltd

Trinity Waters Ltd

07917 013110 www.vodafone.co.uk Telecommunications

Community Sports Foundation 01603 761122 www.communitysportsfoundation.org.uk Coaching & Mentoring

DDS KISS

44

07738 112091 www.ddskiss.com/ Website Designers

Dipple & Conway Opticians 01603 626750 www.dippleconway.co.uk Retail (Other)

0333 323 9690 www.lighthouse-group.co.uk Training Providers/Services

01493 730 342 www.theboathouseormesbybroad.co.uk Tourism

Direct Retail Brands Limited

Mark Bullimore Photography

Verbatim Therapy & Consultancy Ltd

07738 112091 www.growdirect.co.uk Retail

01603 721788 www.markbullimorephotography.com Photography

07585 563977 www.verbatimtherapy.co.uk Coaching & Mentoring

Embrace PFC CIC

Monroe Avenue Limited

VMit Ltd

07956 679967 www.embracepfc.com Social Enterprise

07887 647760 https://www.linkedin.com/ company/monroe-avenue/ Marketing

01603 867103 www.vmit.co.uk Information Communication Technology (ICT)

Exponential-e 07484 192187 www.exponential-e.com Technology

www.norfolkchamber.co.uk/directory

900+ Members With Over 100,000 Employees NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

Representing 46 Sectors 80+ Events Run Each Year MAY/JUNE 2018


Meettheteam Image ©Mark Ashby

Access your Chamber membership benefits As part of your Norfolk Chamber membership you have access to free protection for HR, Health & Safety, Legal and Tax.

QDOS Website chamber.norfolk.qdoshr.com/office/ Featuring a comprehensive library of employment, legal and health & safety documents.

Advice Line O1455 852037 Covering HR, employment, legal, health & safety, tax and VAT.

Chamber Key Contacts General 01603 625977 Hello@norfolkchamber.co.uk

Governance, Press and Partnership Team

Dominique Bivar Segurado

Marketing Coordinator

Nova Fairbank Public Affairs Manager 01603 729713 Nova.Fairbank@norfolkchamber.co.uk Dominique Bivar Segurado Marketing Co-ordinator 01603 729709 Dominique@norfolkchamber.co.uk

Customer Experience Team

What is your role at the Chamber? I am the Marketing Coordinator. This is a newly created role which I started in midFebruary this year. This is a very exciting opportunity for me, and has given me chance to carve out my own way in the job!

of managing a family, work and social commitments can be a real challenge. It is a good challenge and I wouldn’t change it, but some days I could do with an extra pair of hands. However, being able to send my ‘second self’ off to do things would be very useful. Maybe I’ve been watching too much Sci-fi!

My role involves many aspects such as, dayto-day marketing on social media campaigns, supporting key Norfolk Chamber and the British Chambers of Commerce marketing campaigns, and overseeing all elements of the Norfolk Voice as the Editor. The Chamber is going through some very exciting and positive changes over the forthcoming months which will soon involve planning the strategic marketing plan for the re-branding of the Chamber, a new brand vision, and guidelines. All of these changes will continue to support our members more effectively in the business community and potentially attract new members to our network.

Hobbies and interests?

What are you hoping to achieve in 2018

What are you most excited about in the coming months?

My goal for this year is to support the Chamber to achieve a strong brand presence, attract new members and ensure our current members understand and feel supported by our new voice and vision. All of these elements will help us to move forward successfully in the Norfolk business environment.

I am obviously very excited about this edition of the Norfolk Voice, as this will be the first edition I have worked on, please forgive me if you find any mistakes! However, in the forthcoming months, the Chamber will be going through some very exciting re-branding, which I am really looking forward to working on with the team and our members. I am also really looking forward to meeting more of our members and understanding what they do too.

Superpower? I would love to clone myself! This way I could be in several places at once, it would be perfect and everyone would be happy! As a working mother, the balancing act

MAY/JUNE 2018

When I am not working, most of my time is spent time with my kids and husband. We all love to be outdoors; walking, going to the park and riding our bikes. My little boy has just learned to ride his bike which means we will all be able to cycle together now. I love running too and this is my escape time. Being half Portuguese the love of good food and good wine is in my DNA, these are essentials in mine and my family’s life. I am also very passionate about the arts and culture too and can spend hours wandering around the local and national galleries.

If you would like to get in contact do drop me a line dominique@norfolkchamber.co.uk

Philippa Bindley Events Manager 01603 729703 Philippa.Bindley@norfolkchamber.co.uk Jake Burns Membership Advisor 01603 729707 Jake.Burns@norfolkchamber.co.uk Sam Brown Events & Marketing Co-ordinator 01603 729712 Sam.Brown@norfolkchamber.co.uk Joe Fitzgerald Events & Marketing Co-ordinator 01603 729708 Joe.Fitzgerald@norfolkchamber.co.uk Jennifer Bond Events Assistant 01603 729702 Jennifer.Bond@norfolkchamber.co.uk

International Trade Julie Austin International Trade Manager 01603 729706 Julie.Austin@norfolkchamber.co.uk Darcy Bayfield International Trade Assistant 01603 729715 Darcy.Bayfield@norfolkchamber.co.uk

New Business Development Jason Williams Business Manager 01603 729704 Jason.Williams@norfolkchamber.co.uk

Finance Tina Bush Accounts Assistant 01603 729717 Accounts@norfolkchamber.co.uk

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

45


LastWord Name: Michael Baldwin Position: General Manager at Bank House Hotel and President of West Norfolk Chamber Council Company: Bank House Hotel I am general manager of Bank House Hotel, situated on the King’s Lynn quay, leading a team of approximately thirty staff in the provision of outstanding food and drink to a wide clientele of both the local community and visitors to the area. Having worked in the catering and hospitality industry for over 20 years, I have established a reputation for excellence in both customer service and business growth and development. My extensive experience in hotel and restaurant management began at the Dukes Head Hotel in King’s Lynn, where I returned as general manager in 2011 for a temporary tenure to oversee the completion of refurbishment and achievement of AA four-star status. In between I managed large teams at hotels including the Royal Chase Hotel in London, the Menzies Carlton in Bournemouth and the Royal Lion Hotel in Dorset.

46

Briefly tell us about your business Bank House is a 12 bedroom hotel with a vibrant bar and restaurant. It is well known in the local area for providing quality food and drinks in a relaxed atmosphere. We are very proud to have won UK town pub of the year for 2017 and also be awarded the good hotel guide editors choice boutique hotel for 2018. We have thirty eight employees at the Bank House with a range of skills.

What has been your greatest success and why?

Can you tell us about the new plans for business in West Norfolk?

Our greatest success I feel happens every day. We are a company that by nature looks after people. We are all here because we enjoy what we do and like to make people happy. A success to us is giving our guests the best possible experience and exceeding there expectation. This brings its own rewards none more so when they become repeat customers

I think that the relaunch is a really important step forward in making the west of Norfolk more engaged with the chamber. I feel this is going to be a proactive and reinvigorated step for this area. We have lots of new and established organisations who I hope will see the Chamber as a ‘go to’ when it needs support. There is a lot of investment happening in west Norfolk and I see the relaunch as a real potential to be involved and help shape the future of the local area.

Tell us a bit about the history?

Tell us about your plans for the future with your business.

Bank House was a merchants’ house built in the early 1700’s. It was the first branch of Barclays Bank outside of Norwich. It opened as Bank House hotel in 2007 and has been growing in reputation ever since.

What is the biggest challenge? Our biggest challenge is to keep on improving and diversifying to ensure that people want to return as repeat business in the future. This is achieved by constantly evolving the menus and offering that we provide and always having an ongoing refurbishment programme to keep all areas looking fresh and inspiring.

In 2018 we will be refurbishing more of the bedrooms and one of the dining areas. There is works planed on the terrace area to improve the offering in the summer months. We also have investment planned for the kitchen area to keep improving the food.

What is the next challenge for your business and how will you work towards this? The next challenge is to ensure that we keep improving to encourage growth. Bank House is really still in some ways a new hotel, we are always improving our offering to encourage new guests. In the last year we have continued to add to our gin collection to keep up with market growth and to keep opening up to new markets.

NORFOLK VOICE • THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE

What do you do as the President of the West Norfolk Chamber Commerce Council? I see my role as president as an opportunity to be the liaison between the west and the rest of the chamber. My personal passion is to see Norfolk as whole make the most of its potential as a tourist destination and get rid of the mind set that Norfolk closes for tourism at the end of October and reopens at Easter. We have such a great area it needs to be almost shouted about and not be afraid of telling people how good we really are. The transport infrastructure is slowly catching up and it is important we keep this in the minds of the local councils and MP’s and I feel that part of my role is to do this. I also try and keep in contact with many of the local businesses as I can which is made easier due to my day to day role at the Bank House.

MAY/JUNE 2018


THE INDUSTRIAL STRATEGY: FUNDING TO HELP YOUR BUSINESS

HOW WILL WE WORK TOGETHER?

In line with the Government’s Industrial Strategy, UEA has been awarded significant funding to increase our collaborations with business and boost productivity.

TALK TO US ABOUT YOUR BUSINESS NEEDS AND HOW WE CAN HELP HERE ARE SOME OF THE WAYS WE COULD COLLABORATE... Come to work with us on a project linked to your strategic goals

Engage a UEA academic to Host a member of help with a project or UEA staff at your business challenge organisation

Talk to us about a Knowledge Transfer Partnership (KTP)

Professional Development courses to benefit your workforce

Suggest a collaborative project that fits with the Industrial Strategy

EMAIL BUSINESS@UEA.AC.UK OR VISIT WWW.UEA.AC.UK/BUSINESS


come along and join us for a fantastic night out Packages now available to book in our brand new fun casino lounge

keepitfun.rank.com Over 18s only. Photo ID is required. www.gambleaware.co.uk

OPPOSITE WELLINGTON PIER AT MARINE PARADE, GREAT YARMOUTH, NORFOLK, NR30 3JG 01493 850444 WWW.GROSVENORCASINOS.COM

Norfolk Voice 46  

Covering all of the major business areas in Norfolk (Norwich, Great Yarmouth, King´s Lynn & Lowestoft). Norfolk Voice showcases the very bes...

Norfolk Voice 46  

Covering all of the major business areas in Norfolk (Norwich, Great Yarmouth, King´s Lynn & Lowestoft). Norfolk Voice showcases the very bes...