Norfolk Voice 19

voic e

norfolk Increase your visibility

Big Interview

Cover Feature

New President looks to the future

Excitement the theme as confidence grows

Norfolk Chamber of Commerce The Ultimate Business Network

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

november december 2013

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CONTENTS

Contents.

It is amazing that this is the last issue of Norfolk Voice in 2013. What a mixed year it has been. Most businesses have had their challenges but also successes. The signs for the economy look positive with the business community starting to have the confidence to begin investing again. Hear from some of our larger members, what they are currently excited about, page 26.

2013 was Norfolk Chamber’s year to ‘Unlock the Potential of Norfolk’s Young People’. Although there is much more to be done, we have built up a positive relationship with many of Norfolk’s schools and academies, helped to place a significant number of apprentices and worked with Norwich for Jobs to bring down Norwich’s youth unemployment.

Here at the Chamber we have taken on an additional apprentice and are currently recruiting for our third. Our recent Working Lunch, page 41, debated how our female business leaders could improve their visibility to motivate our young people.

03

Welcome/Contents

22 24

Commercial Property

04

Chamber News

30 31

Recruitment

05

Members News

32 33

PR & Marketing

07 09

Members News

42 43

Finance

12 13

Chamber Policy

14

9

Members News

15 17

International Trade

18 19

The Big Interview

26 29

Cover Feature

34 35

Knowledge

38 41

Chamber Events

44

Membership News

45

Take a Break

46

Members News

47

New Members

49

A Week in The Life Of

50

The Last Word

19

Visibility is a topic for one of our features this month and we are delighted to announce that two Norfolk members are regional winners of the BCC Awards and are speakers atthe Norfolk Chamber Big Thinking conferencein November.

October saw a new President at the helm of the Norfolk Chamber of Commerce. Ian Hacon has clear ideas as to how he would like to contribute over the next two years and is this issue’s main interviewee, page 18.

What has excited me most about the Chamber this year is the phenomenal increased engagement we have had with our members and the positive feedback as to how we have assisted them. Our membership numbers are rising, our export documentation numbers have hit an all time high, our events delegate numbers have been the best ever and our members have influenced government policies local and national more effectively than ever before.

2014 will also be challenging but we look forward to working effectively with you to both support your own business and help drive Norfolk’s economy forward.

42 Norfolk Voice is a Norfolk Chamber of Commerce publication.

All editorial and general enquiries: info@norfolkchamber.co.uk Norfolk Chamber of Commerce Norwich Office: 9 Norwich Business Park, Whiting Road, Norwich NR4 6DJ Tel: 01603 625977 Fax: 01603 633032

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DISCLAIMER Distinctive Publishing or Norfolk Voice cannot be held responsible for any inaccuracies that may occur, individual products or services advertised or late entries.

No part of this publication may be reproduced or scanned without prior written permission of the publishers and Norfolk Voice.

CHAMBER’S GOLD PATRONS

Caroline Williams CEO Norfolk Chamber of Commerce

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

NOVEMBER/DECEMBER 2013

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NORFOLK VOICE

CHAMBER NEWS

Putting Norfolk on the map.

Chamber welcomes new Gold Patron.

Jonathan Cage Vice President Norfolk Chamber of Commerce Managing Director Create Consulting Engineers Ltd

Norfolk has a wide number of incredible small companies and entrepreneurs developing amazing ideas, delivering projects and generally providing services that many large companies can only dream of.

It is, therefore, essential that any growth strategy for the region ensures the provision of infrastructure that will enable each of the companies to develop to their full potential, ensuring that as they grow they can succeed within the County and export out of the region.

Often, small businesses voices are not heard and therefore the Chamber is keen to ensure that as a collective we can make sure that all sizes of organisation concerns are considered and taken account of when developing future growth plans.

With this in mind, the two main transport corridors in Norfolk, the A47 and the A11, are essential for the future prosperity of the region. The A11 dualling currently underway at Elveden will help greatly and we now need to start considering the full range of opportunities that this will open up to businesses in the region. In addition, the A47 has been in the Press over the last few months, with a real hope of significant activity in terms of improving various sections of this key east/west route.

Improved road corridors, the rail network and communication networks are essential for the future success of the region. However, there is a lot we can do in advance of these improvements. It is important to shout about our business successes, the extraordinary talent that the county has and to show to the rest of the country that Norfolk is open and ready for business.

It is unlikely that we will attract inward investments if people don’t know who we are, therefore a coordinated marketing campaign for the region needs to be developed, one that business can really get behind.

Over the next few months the Chamber will be looking at the various business opportunities that these key transport corridors can potentially open for all Norfolk businesses. We will be liaising with large and small organisations, lobbying both National Government and local stakeholders to develop a strategy for business along these key transport corridors. We look forward to working with our member businesses to continue the success of the County and to ensure that Norfolk is put on the map.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

Anglian Water is the latest large business name to join the impressive line-up of Norfolk Chamber Gold Patrons.

They will join Bernard Matthews, Greater Anglia, Aviva, Norse, EDF and Howes Percival in supporting the work of Norfolk Chamber.

Mark Pendlington, Group Director - Anglian Water, said: “We’re delighted to be extending our support for the Norfolk Chamber of Commerce at a vitally important time for the economy, and the success of our region. It has never been more important for businesses to secure sustainable growth for the long term recovery of the economy.

“We hope that, through our support for the Chamber, many businesses in the region will benefit from an increased understanding of the importance of water, energy and our shared natural resources. We’re all facing a future that challenges us with a changing climate and a growing population.

Forums like the Norfolk Chamber will help us collectively prepare to be resilient to the more frequent extremes of weather that we’ll endure, and the greater pressure that will be placed on the resources available to us.”

Caroline Williams, Chief Executive - Norfolk Chamber of Commerce, said: “We have worked in partnership with Anglian Water for many years and we are delighted to welcome them as a Gold Patron of Norfolk Chamber.

Anglian Water’s passion for sustainable growth and increasing awareness of Norfolk’s natural resources will complement the Chamber’s priorities in working towards sustainable economic growth in Norfolk.”

MEMBERS NEWS

Law firm’s grand gift boosts marathon cycle riders.

Local jobs created by Norse.

Hansells’ Managing Partner Roger Holden said he was full of admiration for the cyclists, who have been raising money for the newlyopened Norfolk and Norwich University Hospital’s Multiple Sclerosis Therapy Centre in Norfolk.

The £250,000 centre, which provides a range of physical therapies, needs funds to install a specialist lift to give patients with impaired mobility full access to its services. It was opened at Alkmaar Way, near Norwich International Airport, in April.

Second on left Hansells Managing Partner Roger Holden and Hansells Marketing Executive Dawn Towns with 968-mile cyclists Julian Barnwell, Dr Jeffrey Cochius and Mike Tooth

A Norfolk law firm gave a trio of record-breaking transatlantic rowers and a consultant neurologist a grand send-off on their marathon cycle ride.

Hansells Solicitors and Financial Advisers promised Dr Jeff Cochius and his fellow-riders £1,000 in sponsorship for the 968-mile Land’s End to John O’Groats ride, boosting the amount already pledged by supporters.

“Hansells is delighted to support the wonderful work which is being done to help Multiple Sclerosis patients here in Norfolk,” said Mr Holden.

Dr Cochius, Clinical Director of Neurology at the Norfolk and Norwich University Hospital, said: “Hansells has a good history supporting local charities and we are most grateful for their contribution.”

Dr Cochius was joined by Julian Barnwell, chairman of the MS Society Norwich branch, and Ray Carroll from Ireland. Mike Tooth from Norwich supported the cyclists along the route.

All three are transatlantic rowers who hold several world records between them.

Norfolk Accountancy student wins prestigious award.

Sales Director Geoff Tucker said: “We’ve seen over £30 million of new and renewed business over the last year with a number of new multimillion pound joint ventures with local authorities around the country, and substantial new contracts with private sector and educational establishments. All this has created increased demand for the support services that are controlled via our call centre hub.”

“The FM Division has always had a 24/7 function but with the growth of not only the FM Team but the organisation as a whole, there was a need to move to new, larger dedicated facilities at Fifers Lane, where there is room for further growth,” said Emma McMurdock, FM Business Manager at Norse.

The annual award, which is run by the financial and accountancy training company Kaplan Financial, has been sponsored by professional recruitment specialists Pure for five years and is given to trainee accountants from the East of England who have shown outstanding qualities in the financial field during the previous year.

Matthew, who was selected from 300 Kaplan Financial students to receive the accolade said; “I was surprised and really happy to receive the award. The tutors have been great at Kaplan Financial because they help us to understand the subjects in a fun and interesting way. Thanks to Pure for sponsoring the prize!”

The new facilities have been created to handle increased volumes of facilities management operations, brought about by the company’s consistent growth over the past 12 months.

The helpdesk is the communication hub for Norse’s Facilities Management Division, which operates at almost 300 sites across the UK.

Accountant trainee Matthew King has won the Pure Resourcing Solutions (Pure) sponsored Kaplan Financial Student of the Sitting Award for the Norwich area.

Matthew King has worked in the Wisbech office of accountancy firm Bulley Davey for two years and is currently in the middle of completing his Association of Chartered Certified Accountants (ACCA) qualification.

Norse Commercial Services has expanded and upgraded its call centre, creating six new jobs at its Norwich head office.

In recognition of the award, Matthew was presented with an iPod Nano courtesy of Pure.

Joseph O’Sullivan, Recruitment Manager of the Norwich Branch of Pure, commented: “We are really pleased to support the new and upcoming accountancy talent in the region and the awards are an excellent way of rewarding the hard work necessary to achieve professional qualifications.”

The new building work was carried out by the Norse in-house teams of FM Service Engineers who installed the electrics, air conditioning and data cabling, with local contractors building the internal structure. * Norse Commercial Services has been awarded a major building cleaning contract by Norfolk Educational Services. The three-year, £2.5 million contract covers cleaning at four institutions within the Transforming Education in Norfolk (TEN) Group: City College Norwich, City Academy Norwich, Wayland Academy Norfolk and Fakenham Academy Norfolk.

NOVEMBER/DECEMBER 2013

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NORFOLK VOICE

Unlocking Growth.

ADVERTISING FEATURE

Flitch Green

With welcome signs of recovery in the markets of housing and commercial development and within the overall economy, Create Consulting Engineers have been busy planning for the improvement in activity and workload that has occurred as a result of this upturn.

Create has been driven by Clients to formally open offices in Braintree and Glasgow to enable the business to more closely provide its full range of technical planning support services and detailed design services both throughout the East of England and Scotland. In addition Create has strategically strengthened its core design teams in both Norwich and London.

Create has developed its range of services to specifically assist landowners, commercial developers, and property professionals not only bringing forward their developments through the planning process, but also to ensure that these schemes can be effectively designed and constructed within the original concepts. With the proposed level of growth to be delivered in the Norfolk and Norwich area over the next 10 years it is essential that the appropriately skilled and qualified construction designers and specialists are available to deliver this areas full potential.

Determination of over shading impact

relationships with their clients that last well beyond the current project being undertaken.

This is paramount to enable a clear and successful delivery plan to be delivered that is tailored to the uniqueness of the client and their organisation. As an example, Create are excited to have recently been instructed on a further phase of a large multi-faceted scheme with their longest serving client, with Jonathan now moving into his 23rd year of consecutive activity.

“Keeping our clients and customers happy is our most fundamental goal, in my view we have failed to succeed if our clients are not prepared to recommend us to either their friends or other companies.” says Jonathan.

The team at Create is currently working on a wide range of schemes including the redevelopment of a city centre riverside office building into attractive flats and houses, bringing back a former derelict site into use. Create are providing specialist Transport Planning Services, Flood Risk and drainage assessments, Air Quality, Noise Surveys, utility and services appraisals, and specialist construction health and safety advice on this project.

Create can and do assist right from the initial concept and viability stage, giving a very early view on the potential for a site to be redeveloped, as well as being able to pull together a full planning application and detailed construction pack. Create have also recently achieved success at project managing and supervising the final construction processes at site level.

Create is also working with one of the countries leading housebuilders to deliver a proposed 125 dwelling housing development to the north of Norwich. This scheme has involved Create in the design of both the Infrastructure and the structural design of each of the houses. It is proposed that construction will start before the end of the year with the first houses being available near Easter 2014.

This ‘Concept-to-Completion’ approach is rare in companies of the size of Create, especially when the majority of the services are provided by their own in house experts.

Another service that Create provides from its Norwich Office is the role of expert witness.

This has included providing and presenting evidence at public inquiries, court hearings, adjudication hearings, examinations in public and planning appeals. Create has a wide range of experts who are working on highly technical

The personal delivery style of the company, initiated and lead by their Managing Director, Jonathan Cage, is that Create must build

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

Create’s Air Quality Expert

problems. This has included representing clients on highway and transport strategies for major urban extensions around the edge of Norwich at the recent Examination in Public of the Joint Core Strategy. Other expert witness work recently completed has involved detailed odour modelling of the impact of Sewage Treatment Works on an adjoining residential development area and the presentation of the findings at an appeal hearing.

With summer officially over and the nights now drawing in, you would have thought that the importance of daylight and potential overheating of Buildings was not that important.

However Daylight and Thermal Modelling is a service which is becoming busier and busier within Create. The overall importance of building efficiency is becoming an intricate part of the planning process and the way buildings perform under various different conditions now need to be assessed and modelled prior to construction.

Create’s Energy team work closely with our own BREEAM Assessors and Code Assessors to ensure that our clients achieve practical cost effective solutions to the delivery of their projects.

If you are looking to do anything with land or property, or simply move premises, convert or extend, to develop land, or are potentially affected by others development aspirations, then please contact Jonathan Cage and his team for an informal discussion on how Create can help you.

Telephone: 0845 450 7908 Email: jonathan.cage@ createconsultingengineers.co.uk www.createconsultingengineers.co.uk

MEMBERS NEWS

Business Accountancy apprenticeships takes on new recruits. double in five years.

Research from the Financial and Legal Skills Partnership (FSP) shows that accountancy firms have doubled the number of apprentices taken on over the past five years.

Data from the trade body set up to improve skills in the finance and legal sectors shows that by the end of 2012, the number of apprentices was 7,000, compared to 3,710 in 2007.

FSP chief executive Liz Field said that accountancy firms are increasingly looking to recruit and train school-leavers instead of graduates as they believe apprentices will demonstrate increasing loyalty and stay in their jobs longer.

Justin Murray

Big Sky Additions’ director Justin Murray said: “Apprenticeships are increasingly popular as they allow young people to learn on the job, develop knowledge and skills and earn money – all at the same time. Some accountancy apprenticeship schemes also run hand in hand with professional training such as the AAT accounting qualification.”

Acclaim for Norwich architects Feilden+Mawson.

Acclaim greeted the official opening of the third phase of an award-winning £27m masterplan for the redevelopment of the National Construction College in West Norfolk.

Andy Walder, director of the college which trains thousands of people for work in the

The latest recruits have been selected on previous working relationship, reputation and recommendation.

Paul Walsingham has worked in the commercial finance industry for nearly 30-years for major corporations including RBS, GE Capital and Societe Generale.

Paul Dowman specialises in developing relationships with dealer networks throughout East Anglia. He joins B2B having recently left his role as Director of another local brokerage; Credo Asset Finance. Paul’s career includes roles with ABN Bank, and Morgan Grenfell.

The internationally-renowned college is the largest provider of construction training in Europe. The newest phase, opened by North West Norfolk MP Henry Bellingham, has seen the provision of 120 accommodation rooms for students attending residential courses.

“F+M has prepared plans for the next phase – a new student services building and sports hall, which will form the fourth side of a square. I’m really looking forward to seeing the quadrangle completed.”

The three founding directors of B2B Cashflow Solutions Ltd established the business seven years ago to assist local businesses ‘bridge a widening gap’ with securing funding for growth, acquisitions and working capital.

Brian Chester has been a finance broker since 2002, previously developing his finance expertise with RBS group, Chartered Trust and others.

Praise heaped upon the project was music to the ears of Emily Barnston, partner at Norwich architects Feilden+Mawson, who is leading the Bircham Newton campus design team.

Ms Barnston said: “It is fantastic to see the third block now in place. Feilden+Mawson is delighted the college and the county can now boast world-class facilities which are the envy of colleges everywhere.”

A Framingham Pigot-based commercial finance consultancy, which has been a finalist in the UK Business Moneyfacts Awards for the past two years, has secured the services of three new recruits, increasing its East Anglian consultancy team to 19.

Feilden+Mawson partner Emily Barnston and Bill McGonagle, National Construction College, in front of the new accommodation block at Bircham Newton.

Picture Credit Newsmakers PR

construction industry, said: “These buildings make for an excellent accommodation and studying environment and I hope they encourage more people to opt to study construction here at the NCC in Bircham Newton.”

Director Simon Reynolds said: “We continue to experience a steady increase in perfectly viable businesses being referred to us because they are failing to secure the financial support they need to invest and grow while others are increasingly struggling to generate sufficient cash to meet daily working capital requirements, and to service debt.”

Caroline Williams, CEO of Norfolk Chamber, who works with Simon on the Business Finance Group panel, said: “I am aware from a number of Norfolk Chamber members and professional partners that B2B Cashflow Solutions plays a significant role in supporting the banks and accountants with alternative finance solutions for local businesses.”

NOVEMBER/DECEMBER 2013

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PAGE TITLEVOICE NORFOLK

TMS to boost Great Yarmouth clinic OrbisEnergy celebrates fourth anniversary. event.

Great Yarmouth-based TMS Media is to market and manage conferences and events at Lowestoft’s OrbisEnergy, the flagship innovation centre for the UK’s offshore renewables sector and an established venue for energy industry events.

RS Occupational Health’s busy Great Yarmouth clinic celebrated its fourth anniversary with news of further expansion into emerging markets.

The new partnership with NWES, who manage OrbisEnergy, will see TMS promote the use of the conference and meeting facilities, organise new events and offer clients event management support.

Steve Scott, managing director, said, “OrbisEnergy has outstanding facilities, and I can’t imagine another conference centre in the country having a better sea view. It’s an inspirational venue.

To date, a programme of ongoing investment has included expansion and refurbishment of the clinic as well as growing the range of services available to include Offshore Medicals (Oil and Gas UK, Norwegian and Dutch), ENG 1 Seafarer medicals (Maritime and Coastguard Agency MCA), Hand-Arm Vibration Syndrome assessments (HSE accredited) and Radiation, Lead and Asbestos medicals.

upturn in demand for agricultural medicals in the Norfolk area.

In addition, steady growth has enabled RS Occupational Health to create jobs in Great Yarmouth, with three new staff added in 2012 and further additions expected during the remainder of this year.

Chairman Fiona Sommerville said: “Our business in the renewables market continues to grow and we are delighted to secure this contract to deliver these medicals which have been designed to take account of all guidance for people working in these conditions.

Figures for business conducted in the Great Yarmouth clinic show a 50% growth in revenue and these are on track to grow further by the end of the current financial year. Client numbers at the Great Yarmouth clinic are also up more than 60%.

Following awareness-raising among agricultural companies about employee health, RS Occupational Health is experiencing a sharp

The Great Yarmouth clinic has also secured a first for the company by winning a contract to provide medicals for personnel working on offshore wind farms in a move which underlines the importance of RS Occupational Health’s tailor-made services.

“Our job is to work with NWES to make OrbisEnergy’s facilities even better known by encouraging companies and organisations to arrange successful events and helping them co-ordinate everything from catering and welcome packs to exhibition displays and audio-visual equipment.”

The fourth floor suite includes the main conference room, which can seat 220 delegates, and four break-out/seminar rooms.

On the ground floor is a 20-seat executive boardroom with state-of-the-art video and teleconferencing equipment.

“Working in conjunction with the employer and using our experience gained through the evolution of offshore medicals, we have been able to create a bespoke medical which goes beyond the scope of current guidance and design a medical which underpins the employer’s duty of care as well as adhering to industry guidance in this emerging market.”

Pump Starters delivered in record time.

Great Yarmouth electrical engineers Softstart UK supplied high-tech equipment for a massive clean water project in Nigeria in double quick time.

Softstart was asked by a major contractor in the UK, via the Nigerian Development Agency, if they could provide a solution for a seemingly intractable problem.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

The agency is building a new water and sanitation system for Zaria City in Northern Nigeria. Currently only half of the city (population 500,000, twice the size of Norwich) has clean running water and less than a third has sanitation. The aim is to get these figures up to 100% by 2020.

Stuart Harvey, managing director of Softstart, said: “Obviously, this will make a massive difference to health and hygiene. It will also improve the schools, hospitals and other services and help secure industry and commerce. We were very keen to give this project our all.”

MEMBERS NEWS

Double delight for recruiters as growing feel-good factor fuels record month.

Leading independent Norfolk recruitment firm Cooper Lomaz celebrated a record month, having doubled the number of people it placed in full-time work.

Meanwhile the number of vacancies on Cooper Lomaz’s books has grown by 35%. The firm, established 23 years ago, has offices in Norwich, Lowestoft and Bury St Edmunds. It focuses on graduate, highly-skilled and managerial roles.

“We are seeing a very positive trend and we are actively recruiting staff here at Cooper Lomaz to cope with the increased demand,” said buoyant Operations Director Mark Fletcher.

“Over recent months we have been placing 40-50 people in permanent full-time jobs. In July, that number jumped to 91. That’s a very big uplift – it’s the highest number of placements in one month in Cooper Lomaz’s history.”

In addition to the full-time jobs, Cooper Lomaz recruiters filled 20 contract positions in the same period.

Mr Fletcher said: “The figures reflect the growing level of confidence among our client businesses.

Companies are feeling much more positive about hiring additional staff.”

The biggest challenge Cooper Lomaz faces is filling the huge demand for specialists in the burgeoning oil gas and renewable energy sector.

The feel-good factor has fuelled an expansion at Cooper Lomaz itself. “Since January we have hired 11 people and we have got four vacancies we are looking to fill,” said Mr Fletcher.

Mark Fletcher

“The recruitment industry is always regarded as a good barometer of the economy. Recruitment is the first thing to be affected as confidence goes down. And it is one of the first areas where a returning optimism can be detected.”

Bespoke Brazil launches expedition to the tribes of remote Brazil.

Bespoke Brazil, the Norwichbased specialist Brazil tour operator, launched an expedition to the tribes of the Kaxinawá of western Brazil.

Director Simon Williams said: “If you are looking to get away from it all, then this itinerary offers an exciting insight in to one of the more remote tribes of Amazonia.”

On the ten-day itinerary, clients experience a remote area of Brazil, unknown to the majority of the western world, and gain an insight to The Kaxinawá tribe or Huni Kui, meaning True People, who inhabit the Amazon forest close to the Peruvian border in the state of Acre, in western Brazil.

The expedition can be done at any time during the year but the best time is between May and November when water levels are higher in the rivers. The cost based on two people travelling is £2460 per person.

Due to the remote area in which the Kaxinawá live, a light aircraft flight is required to reach the small town of Jordão from where you can board boats to reach the tribal villages.

National SME survey results look positive.

A recent survey by The HR Dept, an HR outsource business for small and medium sized businesses, revealed that nearly 50% of the SMEs questioned were looking to recruit one or more new members of staff in the next six months.

Every year, The HR Dept surveys all of its clients in a quality check, this year 1348 small and medium sized business were surveyed.

This compared with just 4% of those who responded saying they were likely to decrease their numbers in the next six months.

Martin Johnston, Owner/Director of The HR Dept Norwich and North Norfolk, said: “Clients are now looking to the future and as we start to pull clear of the doldrums of the last few years, more businesses will want to increase their capacity to grow which is great for the economy.”

The HR Dept surveyed its SME client base across the UK and response from its customers serves as a barometer of confidence for the wider economic background.

The HR Dept also saw in the past year a 33% increase in the number of clients looking for help with recruitment in their business and an 82% increase in clients seeking advice on absence management issues.

NOVEMBER/DECEMBER FEBRUARY/MARCH 2013

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NORFOLK VOICE

THETFORD ACADEMY

Transforming Education ADVERTISING FEATURE

Something is afoot in Thetford – the first stirrings of a transformation of education in the historic market town.

An unambiguous pledge that from now on Thetford children will receive an outstanding education. Thetford students will see the dreaming spires of Oxford and punt along the river at Cambridge.

The new Executive Principal of Thetford Academy, Adrian Ball, has made two promises to students and parents at the school. n Thetford Academy will be rated “outstanding” within three years. n This year, GCSE results at the Academy will show a substantial increase.

Already in the first weeks of the new academic year, changes are well underway. A new Academy day, improvements to the curriculum, a rigorous focus on data to monitor day-byday how students are progressing, new policies and a noticeable improvement in student dress, attitudes and behaviour. One visitor said: “Students open the door for you and say ‘Good Morning’. It is most impressive.”

The Academy is placing a huge emphasis on the quality of teaching. Special days are being set aside each term for teacher training as well as weekly sessions after school. The Inspiration Trust, which is sponsoring the Academy, is bringing in respected experts from its Guild of Teaching to support the Thetford teachers. Specialist teachers from other Inspiration schools across Norfolk, particularly the Sir Isaac Newton SixthForm School in Norwich, will also be brought in.

Inspiration Trust, which sponsors seven Norfolk schools, is headed by leading educationalist Rachel de Souza who has a national reputation for transforming schools and lifting student achievement.

Thetford Academy with nearly 1,300 pupils is now housed in a spectacular £18 million building – said to be one of the best New Builds in the county. A major asset for Thetford.

Sixty-seven learning areas - new science laboratories, cutting-edge ICT areas, wellequipped classrooms, a hairdressing and beauty salon, a catering training area, mirrored dance and drama studios, a high-tech music centre, a stunning college-style library and internationalstandard sports facilities.

In line with the Academy’s commitment to being part of the community, the new facilities are open to Thetford organisations, companies and families.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

For hire are: n An outside MUGA with three netball and four tennis courts. n A full-sized Sports Hall for netball, basketball, badminton and five-a-side football. n A fully-equipped fitness suite. n The dance and drama studios. n An auditorium with bleacher seating for up to 244 people, one of the biggest facilities in Thetford.

Already clubs and families are signing up, including karate and martial arts clubs, Zumba, a cheerleaders’ group, Thetford Tennis Academy, Thetford Youth Chess, Thetford Athletic Club and Thetford Netball Club.

The community facilities are open 6pm-10pm weekdays and weekends according to demand. Contact Miss Clark, Community Use Manager, on 01842 754875, 07766 791956 or clark.s@thetfordacademy.com Thetford – the Education Town. The epithet cannot be far off.

Invest to maximise superfast broadband.

Peter Hawes

The roll out of superfast broadband is under way, with more than 80% of Norfolk’s premises expected to be able to access 24mps by the end of 2015.

The investment in getting this technology installed has been massive, but it will only really benefit businesses if they too invest to maximise their application of the potential it offers.

Superfast broadband can have a profound, positive effect on commercial enterprises; it presents genuine opportunities to improve operations, reduce costs, achieve greater competiveness, and to innovate: For the self-employed, and for firms willing to creating a flexible working policy, it will be more realistic to work from home, improving work/life balance, satisfaction and efficiency.

It can help reduce travel whilst still maintaining and creating customer and business relationships via high definition VoIP services such as Skype.

As web-based customer relationship management systems and on-line ordering facilities become practical, it offers ways to reduce paperwork and cut customer order processing and management.

For products or services that are suitable, there is the prospect of developing innovative e-commerce options, with instant control over website content and sales information.

To realise such benefits however requires investment and commitment on behalf of the business – not just the latest software and technology, but also the willingness and enthusiasm to embrace and implement new ways of working.

The infrastructure for superfast broadband in the county is coming together, it is time for local businesses to make, or plan, their own investment to maximise their benefit from it.

Peter Hawes Managing Director Norse Commercial Services

NOVEMBER/DECEMBER 2013

PAGE11 PAGE11

NORFOLK VOICE

Taking ‘note’ of changes in the world of banking. have sought to undertake as comprehensive analysis as possible before reaching the point we are at today.”

Norfolk Chamber Members had the opportunity to hear the full range of the potential benefits of introducing polymer banknotes: improved cleanliness, greater durability and superior counterfeit-resistance. Members were also given sample notes to handle for themselves which caused a lot of animated discussion.

In terms of durability, for example, Chris explained that the current paper banknotes have a lifespan of 2.3 years, whereas the polymer notes have a predicted 6 year lifespan.

Should the Bank introduce polymer notes following the consultation, the Bank would also look at recycling schemes that could result in 96% of each polymer note being recycled.

Norfolk’s business community came out in force for a business lunch with Chris Salmon, Chief Cashier of the Bank of England, to discuss the case for the introduction of polymer £10 and £5 banknotes.

In the presentation, Chris set out to cover a number of questions, including why the Bank had chosen to conduct a public consultation

about whether to move to polymer – and what other central banks had chosen to make the change.

Discussing the Bank’s consultation exercise, Chris said: “Our aim was to provide as comprehensive a picture as possible of the issues associated with any change… recognising that changes like this are rare events, we have taken our time and

The lunch in Norwich was part of a national consultation process, with the Bank holding 50 events across the country over two months.

The aim is to gather feedback from a variety of audiences. As part of this process, Chris took questions from the Norfolk businesses assembled.

Questions raised included whether the UK was moving towards a cashless economy, whether the introduction of polymer notes would affect retailers operating self-service machines, and the environmental benefits of polymer notes over paper.

Leading the way to a greener future.

With the global population heading towards nine billion and consumption at around three times the planet’s resources, a commitment to sustainable living and the transition to a lowercarbon economy is a global priority.

Action is needed for sustainable growth in the development of low-carbon and environmental goods and services if we are to exploit the UK share of this £3.2 trillion global market and reverse the trend of depleting resources.

One organisation is leading by example. The New Anglia Local Enterprise Partnership (LEP) has made the green economy the heart of its work and is pioneering a way forward that could be followed by the whole of the UK, and even globally.

New Anglia is one of 39 LEPs in the country, is business-led and has an unrelenting focus on economic growth, business development, securing jobs, developing skills and removing the barriers to business growth.

“This is the driest, lowest-lying part of the UK, with an extensive coastline which is vulnerable to rising sea levels and the fastest growing population in the country. Developing a low carbon sustainable economy is essential if we are to live within our resources and continue to make this a great place to live and work, and of course to developing an economy that can compete and win in the global marketplace.”

At the heart of the New Anglia’s operation is the Green Economy Pathfinder (GEP), a project undertaken at the invitation of government to develop a vision to lead the transition to a green economy, delivering benefits across East Anglia with examples of best practice to be shared with the rest of the UK. Mark Pendlington, Chairman of the GEP and Group Director of Anglian Water, said: “New Anglia is the perfect place to pioneer a project like this and we have quickly gathered the enthusiastic help and support of some of the world’s leading academics and business leaders.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

So how can businesses in Norfolk and Suffolk benefit from the GEP? Marie Finbow, Anglia LEP Programmes Manager, said: “Our aim is to help to promote successful businesses which offer services or products that contribute to a green economy, and to showcase them as examples of best business practice.

“We also work with struggling businesses to help them source business support, funding and advice, and to help them to be more successful in the green economy.”

For more information, contact Marie Finbow at marie.finbow@newanglia.co.uk

CHAMBER POLICY

Chamber Planning Group calls for a joint approach.

At a recent meeting of the Norfolk Chamber’s Planning & Development Group, a discussion was held with Norfolk’s local authorities and New Anglia LEP, on how to better promote Norfolk to developers and inward investors from both within the UK and overseas.

Recent improvements to infrastructure, such as the A11 and the real signs of recovery in the economy, make now the ideal time to undertake a coordinated marketing campaign to really promote and push the benefits of the region.

Existing initiatives such as the East of England Energy Zone; Norwich Research Park; to name but a few are starting to gather momentum.

There is also the exciting prospect of a City Deal for Norwich.

Norfolk is also leading the way on a low carbon economy, being an energy exporter as well as being a key player in the future delivery of offshore renewables. Norfolk and Norwich also has some fantastic cultural offerings, such as the Norfolk & Norwich Festival, the historic city centre and the Norfolk Broads. Norwich has a strong retail centre, not only providing for the needs of the city, but also providing an attractive shopping destination for visitors from further afield.

Unlike Manchester and Birmingham, who have successfully marketed themselves and their outlying locales on the national and international stages, Norfolk does do not have just one central focal point – we need to be a lot more visible as a county.

The region needs to have a strong brand that everybody of all ages can get behind and believe. Each of the local authorities currently has a very restricted budget for economic

development and it is therefore essential that the region gets the best value for money out of these resources. Norfolk has a lot to offer and we need to have a united, credible message to do this.

The group went on to discuss what that brand should be. Does Norfolk have a large enough offering on its own or should the brand be across both Norfolk and Suffolk, thereby widening the opportunities?

If this approach was used, then ‘New Anglia’ could be the brand. However, it was felt that this would need a very clear marketing message to ensure the brand was recognisable.

The group also acknowledged the need to ensure that existing Norfolk based businesses were fully supported by a robust customer care programme. The existing business community is just as important to the economic growth of Norfolk, as attracting new inward investment.

An opportunity for Norfolk to put itself on the map, would be to attend a large international trade fair/exhibition i.e. MIPIM, which is an annual property exhibition that is held every year in Cannes and attracts worldwide interest from developers and investors.

All of the main cities in the UK have stands such as London, Manchester, Birmingham, Leeds, Derby, Bristol and the North East to

promote themselves. Over the years these have changed from individual city stands to being more coordinated approaches from regions, often promoted by the LEP supported by local businesses.

The whole of the Eastern Region is currently not visible in this arena, meaning that either international investors are not aware of the opportunities in the region, or potentially worse, they invest in another region in the UK. Costs for an individual company or organisation to take a stand at one of these events can often be high, so a joint stand approach between Norfolk, Suffolk and even potentially Cambridge could be a more viable option. A logical facilitator for this could be the New Anglia LEP, who has the cross-county reach and may have access to possible funding for such a project.

Jonathan Cage, chair of the Planning & Development Group, said “Norfolk needs to be ready to take advantage of any and all opportunities.

“A unified approach across the county would help put Norfolk on the map and give potential investors confidence to bring their business to Norfolk, targeting an event such as MIPIM would give the region something to go for and would pull together public and private sector expertise and resources to really put the County on the global map.”

A unified approach across the county would help put Norfolk on the map and give potential investors confidence to bring their business to Norfolk.

NOVEMBER/DECEMBER JULY/AUGUST 2011 2013

PAGE13

PAGE TITLEVOICE NORFOLK

MEMBERS NEWS

Norwich ‘Super Broccoli’ rejuvenates metabolism.

Nurture team complete solo sky dives.

Glucoraphanin is converted in the gut into the bioactive compound sulforaphane, which circulates in the blood stream.

Evidence has indicated that sulforaphane reduces uncontrolled cell division associated with early cancers and activates the body’s own antioxidant defences, which improves how our cellular metabolism works.

The new research, published in the American Journal of Clinical Nutrition, provides the first evidence from human studies of the impact of glucoraphanin consumption on metabolism.

Forty eight volunteers were divided into three groups; the first ate 400g a week of Beneforté broccoli, the second the same amount of ordinary broccoli and the third ate no broccoli.

Eating ‘super broccoli’ developed by Norwich Research Park scientists three times a week can help to ‘re-tune’ the metabolism and protect against age-related diseases such as obesity, Type II diabetes and cancer, according to new research.

The super broccoli, known as Beneforté, was developed by scientists at John Innes Centre and Institute of Food Research (IFR) using conventional breeding techniques after a wild broccoli variety was discovered with naturally raised levels of a beneficial nutrient called Glucoraphanin.

An analysis of blood samples before and after the trial showed that people who ate Beneforté broccoli had improved metabolism.

Professor Richard Mithen from IFR, based on the Norwich Research Park, said: “It has been known for some time that diets rich in broccoli can help prevent heart attacks and strokes and reduce the risk of aggressive cancers, however the mechanism for this was not understood.

“This first human trial shows that a diet rich in cruciferous vegetables effectively ‘re-tunes’ our metabolism by rebalancing key reactions in the body – anapleurosis and catapleurosis – that are disrupted with age.”

Clear skies and low winds finally enabled Nurture’s intrepid team to take the 'plunge' and complete their solo sky dives at Beccles.

The financial planning company is proud of Simon, Mo, Carl and Laura, who bravely took to the skies and all performed perfect dives.

They were raising money for Red Balloon, a charity that has been set up to offer a safe environment for severely bullied children between the ages of 9-18 to receive a full time education.

Since the charity was set up in 1996, it has grown significantly and now has four learner centres based throughout the UK, including one in Norwich. These centres offer individual care for children who are unable to attend school after being victims of trauma.

New era for company after retirement.

Great Yarmouth-based Paul Robinson Partnership (uk) LLP has entered a new era after the retirement of Senior Partner Maynard Grout.

Maynard has been a Partner at the Practice for 25 years, steering the business towards its status as a team who approach projects with a technical eye.

Maynard said: “‘I’ve always pushed the practice towards functional designs and I am proud of our reputation which has placed us in a position allowing the Practice to successfully work through two recessions.”

His strong background in Building Surveying has been an essential part of the Practice. That brief will now be taken over by Chris Burton MRICS with Maynard still working as a Consultant in the background.

The Practice is now in the hands of existing Partners Bruce Hart and Simon Nicholas, who are both working closely with local and National Companies to continue to grow the business.

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Bruce works in association with local developers for the Beacon Park Development and Mobbs Way in Lowestoft, having designed the Nexus Centre and Virgin’s Call Centre to name a few.

Simon was the lead designer for Seajacks new office facilities at South Beach Parade and ASCO Group Ltd new facilities currently under construction.

He is positive for the future of the Practice, saying: “We continue to work with some important businesses in our region in many sectors such as Commercial, Industrial, Retail and Leisure to showcase all we as a Practice and the area as a whole has to offer.”

Bruce Hart is looking forward to the future, saying: “It’s an exciting time for the Practice, we are looking forward to the forthcoming years and being involved in such prestigious projects across Norfolk and nationally make it all the more interesting.”

INTERNATIONAL TRADE

Case history – Prior Diesel Ltd, Great Yarmouth.

International Trade Training Courses.

The Norfolk Chamber of Commerce organises a wide range of Training Courses which have been specifically designed for staff involved in exporting and/or importing cargo to and from the UK.

Prior Diesel Ltd was formed in 1981 and is a global leader in diesel driven power solutions, particularly within the Oil & Gas market. The company offers a diverse range of engineering specialities together with representing most of the major names in diesel engines.

The company supplies diesel engines and parts; manufactures and refurbishes diesel engines and products; manufactures, repairs and overhauls Well Service equipment; and also offers a worldwide marine engineering service.

Overseas customers are primarily from the Oil & Gas industry and the company’s parts and products are sold across Europe, Africa, the Middle East and Australasia.

“We started exporting to Africa in the 80s,” says Joint Managing Director Chris Conroy. “It was for a local client with a fleet in West Africa who needed engine parts. That was just the start, and since then we have expanded our exports significantly, both in terms of customers and geographical areas.

“Our Well Service equipment is manufactured by only a small handful of companies in the world, so we have a very wide reach globally.

This means that we don’t necessarily have to go looking for export business, as our products are known by the company’s reputation for quality, which is important when dealing with production from an oil or gas well. Although this market

has few competitors, we still have all the usual business challenges and we have worked very hard for the good name that we have.”

Whether you are an Export Sales Manager, Export Administrator, Shipping Clerk, Financial or Shipping Manager from Manufacturers, Exporters to Forwarding Agents, we have courses that will help you and your company succeed.

Prior Diesel Ltd uses the Norfolk Chamber to support its export activities. “We rely on them for documentation, because that is critical and has to be right,” says Chris. “We also attend their very good export training courses, which have helped us a great deal in understanding how to export.

Their translation and interpretation services have also been very useful for us where a language barrier has come into play. They are a brilliant team, very knowledgeable, professional and always keen to help.”

Although Prior Diesel Ltd boasts customers all over the world, this can pose challenges. “It might sound obvious but our biggest challenge is ensuring we get paid, a common problem with many businesses who export. To alleviate this problem we often ask for payment before goods are exported. If that isn’t possible we go to the Chamber and they help us with the relevant documentation.”

Equipment arrives and leaves Prior Diesel in a variety of ways. “Customers sometimes send us their products for repair, or they’ll be purchasing new product,” Chris adds. “It’s dependant on the customers’ business needs as to how it arrives or leaves. They will choose airfreight for speed, but that can be expensive. Sea is another option, it’s less expensive, but it takes longer.”

Chris has some clear advice for businesses considering exporting: “Make sure the documentation is correct, it will ensure that everything runs smoothly. And where possible get payment up front. A contract is a must – some export customers would still have you believe a gentleman’s handshake or “word is my bond’ should be enough, sadly it often isn’t, so to be certain that everything is in writing and if necessary checked by the Norfolk Chamber Export Team.”

Forthcoming dates and topics: November 2013 18th

Incoterms ®2010*

21st

e-zCert Workshop

December 2013 12th

Agents & Distributors (morning).

Inward & Outward & Processing Relief (afternoon)

January 2014 15th

Understanding Exporting*

29th

Letters of Credit / Methods of Payment*

Courses marked with a *, form part of the British Chambers of Commerce Accredited Courses, which can result in a Foundation Certificate.

More details can be found on our website.

If you would like further details such as the content of these courses, please take a look at www.norfolkchamber.co.uk

NOVEMBER/DECEMBER 2013

PAGE15 PAGE15

NORFOLK VOICE

Taster Membership Offer Special offer for Members of Norfolk Chamber of Commerce Are you making the most of the China opportunity?

The opportunity for the UK is clear, but finding the best advice and good quality business connections can be a challenge. At the China-Britain Business Council we can help you. We find the right partners, help you understand China’s regional cities and ensure you are making the most of the opportunity.

We give you the information to plan…

CBBC helps British companies work with China. CBBC is the leading organisation helping companies grow and develop their business and has been engaged with China for nearly 60 years. We have exceptional connections with both government and business and our accumulated knowledge helps companies succeed.

…and the connections to help you grow Our network includes a business-led board and team with extensive first-hand track record of doing business in China, 10 offices in the UK and 13 across China, a strategic partnership with the British Chamber of Commerce in Beijing and 900 members: a powerful membership base of companies from all sectors, large and small.

Research Services, Consultations and Advice Our China Business Advisers give impartial advice and support; our research team does the groundwork in China to enable companies to focus on developing key relationships and winning business; our members have access to on-call support; our board advises the UK government; our team is on hand to support you. We work in close partnership with UK Trade & Investment and the British Embassy and Consulates in China.

The Taster Membership Offer CBBC is offering corporate members of Norfolk Chamber of Commerce a special ‘Taster Membership’ for 3 months. This will include: n One-to-one meeting with your local China Business Adviser n Weekly members email and monthly newsletter of live China business opportunities, China-related events and other news n Access to CBBC events at CBBC member rates n A subscription to the E-version of CBBC’s China-Britain Business FOCUS magazine For more information about Taster Membership benefits, please email: Chambers@cbbc.org.

www.cbbc.org Norfolk Chamber of Commerce

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

British Chambers of Commerce

INTERNATIONAL TRADE

Translation service.

Better Exporting - a series of six International Trade Events, launched at the Lord Green Business Lunch in July.

The Norfolk Chamber of Commerce translation service can help you communicate effectively with your overseas clients in their native languages.

Working with our comprehensive database of highly qualified native speaker translators, we can ensure that your documents are translated swiftly and accurately.

Interpreters can be arranged for any events, meetings or conference calls that you may have.

Whatever your translation needs, we can meet your requirements and take a load off your mind.

Here are some of the latest comments made by customers of this particular service: “Many thanks, good job!”

John Marshall, Xport Group “We would like to thank you for the urgent translation that you arranged for us. It was a real help having this back the following day. I know you said it was a quick service but we didn’t realise it would be that quick! Thanks again much appreciated.”

Steve Easter, Delta Fire Ltd

The FREE TO ATTEND events will cover the high growth markets of India, Brazil, Qatar, Russia, South Africa and Vietnam. These countries form part of the 20 markets highlighted by Lord Green as having the most potential to UK exporters, for long term business.

Lord Green has visited many, many countries over the past 12-18 months, in order to make trade easier. He has found that there is a worldwide demand for the products and services produced in Norfolk, so come and join us at these events and learn more about the markets that he has visited and how you can start trading there.

Delegates can expect to receive a great deal of useful information on each country including the stability of the market and the business opportunities available there.

The important cultural aspects that need to be known when speaking to and visiting prospective clients, will also be covered.

Locals firms who are already trading in these markets will also provide delegates with their own personal experience of dealing with the country, and will offer tips and advice on what to look out for.

Venue Dunston Hall, Ipswich Road Norwich NR14 8PQ

Timing 3.45pm – 6.00pm followed by a networking buffet

Better Business in Brazil Tue 12 November 2013

Better Business in Qatar Tue 03 December 2013

Better Business in Russia Tue 28 January 2014

Better Business in South Africa Tue 25 February 2014

Better Business in Vietnam Tue 25 March 2014

“Thanks for being so quick, which has been of great help to us.”

Patricia Marcus, KSG

They put their trust in us – why don’t you?

For more information on this service, please contact: Julie Austin on 01603 729706 or email julie.austin@norfolkchamber.co.uk

For more help and advice on how to export visit International Section on www.norfolkchamber.co.uk, contact the International Team on 01603 625977, or email export@norfolkchamber.co.uk

NOVEMBER/DECEMBER 2013

PAGE17 PAGE17

NORFOLK VOICE

THE BIG INTER New President looks to the future - and keeps one eye on the weather.

Newly installed Chamber President Ian Hacon comes into the post on the back of experience that ranges across several sectors and which has seen him champion Norfolk as a place to do business.

The role will allow him to develop themes which feature strongly in his own business life, including changing the perception that Norfolk is out on a limb geographically and supporting his commitment to helping young people find work.

Ian, who lives in Gorleston, is the Chief Executive Officer at Blue Sky Leisure, a medium sized leisure and tourism group operating holiday parks, restaurants, park home developments and other property interests.

The group, which has won numerous awards, owns Kelling Heath Holiday Park near Weybourne, its sister park Woodhill at East Runton and three ZAKS Fine American Restaurants in and around Norwich, with the name having just been launched as a franchise brand.

Ian himself trained as a Chartered Accountant in Great Yarmouth before joining Blue Sky Leisure as Group Accountant. He left to join Anglia Television where he became Finance Director of two new media businesses then joined forces with his brother Graham at their Oil and Gas-based hydraulic engineering business, Specialised Management Services.

The business was sold to another oil and gas group in 2005 and, later that year, Ian rejoined Blue Sky Leisure in his current role as CEO.

I would not have done it without the support of my fellow directors at Blue Sky as they own the business. They have been very supportive.

Ian said: “When I returned to the business, it was the idea of the consumer that appealed.

Previous roles had been more B to B but with Blue Sky it is about influencing the consumer.”

“My strength has always been in creating a vision and adding value to an organisation and I will be working closely with Caroline Williams and the team to develop that process at the Chamber.

That means working in an unpredictable sector.

Ian said: “We have had a pretty solid year as a business but planning can be difficult.

“For example, this year the weather was poor in the Spring then the sun came out and we picked up.

“You cannot really plan on the basis of a longterm weather forecast but you can plan around things you know will happen and which may impact your business, whether it is a football World Cup or an Olympics year, for example.

“We also benefited from the beginnings of the recession because people started looking at value for money and caravanning and camping became cool. That has continued as more and more people opt for staycations.

“Having said that, in this business you always plan for the mediocre in the year to come because it is impossible to predict the weather. That way you can you revise it upwards if the weather is good.”

As the head of a business which strongly associates itself with Norfolk, he believes in the Chamber’s mission to market the area as a place to visit and trade.

Ian, who joined the Chamber in 2008 and quickly became its Tourism lead, said: “Throughout my working life, I have always served on industry and trade bodies because I feel that it broadens your horizons.

“It was a big decision when I later became VicePresident because of the time commitments and

“One of the first things I did was ask the board and area councils how they would rate the Chamber’s top 20 priorities. It is too early to give the exact results because not all the responses are in, and I think all 20 will remain priorities, but I would hope that the replies reflect, for example, the importance of employing young people.

“As a company, Blue Sky has always encouraged young people and the idea of apprentices. Most of our senior managers in areas such as our restaurants started out as young people joining the business. For some, that was thirty years ago.

“The Chamber is playing its part as well with its apprenticeship brokering programme. Two apprentices have been taken at the Chamber itself with another soon to come.

“I also see the Chamber as playing an important role in getting the message out that Norfolk is a place to do business.

“There have been various initiatives to improve the image of Norfolk down the years and I support the Chamber’s role in challenging perceptions.

“A key role we can play is in infrastructure.

For example, along with our partners, we campaigned for improvements to the A11, which we eventually secured, albeit twenty years later than we might have liked to see it.

“It remains to be seen how much new business it unlocks but it is the kind of initiative in which the Chamber should be involved.”

The Chamber is playing its part as well with its apprenticeship brokering programme. Two apprentices have been taken at the Chamber itself with another soon to come. I also see the Chamber as playing an important role in getting the message out that Norfolk is a place to do business.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

RVIEW

THE BIG INTERVIEW

By John Dean deangriss@btinternet.com

Ian Hacon Chief Executive Officer, Blue Sky Leisure, and President of Norfolk Chamber of Commerce

NOVEMBER/DECEMBER 2013

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NORFOLK VOICE

MIGRATION SOLUTIONS LTD

Fawkes and Forks – Ready for both...

ADVERTISING FEATURE

As we dispose of the pumpkins and put away the witches hats and devil costumes for another year, we find ourselves thrown straight into another party.

Halloween may be over, but Guy Fawkes is upon us. November the 5th is Bonfire Night – it is traditionally the night that we celebrate the failed Gunpowder Plot to blow up the Houses of Parliament, (although there are some who might suggest that rather than celebrating Guy Fawkes’ failure to blow them up we might be honouring his attempt to do away with the Government!).

The chances of the Houses of Parliament being blown up by 36 barrels of gunpowder today are pretty slim, but threats to Parliament or our businesses do exist. Terrorism is a very real threat.

London, particularly, is at constant risk with the current threat level, according to the official MI5 website, as ‘Substantial’. Fortunately, Norwich, and Norfolk, are not regarded as particular

terrorism targets and that’s why MigSolv opened a cutting edge data centre here. The data centre is one of the most secure, efficient and safe places for anyone to put their IT equipment.

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Poor Guy Fawkes was an unfortunate soul. It is true that he was part of the gang of conspirators and he was found in the cellars below the House of Lords with the gunpowder, but he wasn’t the leader. Robert Catesby was the leader, but he wasn’t identified until afterwards and it is Guy Fawkes that we think of on Bonfire Night.

Threats to our business are not always what they seem. The National Grid is saying that our risk of blackouts this winter is higher than ever before because of a lack of investment in power generation. Would your business cope in the event of blackouts? Ours would – we have generators on site and enough fuel to run at full load for 8 days. Our power won’t go off and your servers won’t go down!

Of course, the other celebration fast approaching is Christmas. Online shopping reaches its peak for the year just before Christmas and is a hugely busy time for many businesses. For those businesses that take, process or store credit card payments, they must

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have that data in a PCI DSS, (Payment Card Industry Data Security Standard), accredited data centre and MigSolv’s Norwich data centre is one of only two listed by the Visa Merchant website as being Level 1, (the highest level), for colocation, (data centre services).

Christmas is also a time for spending with family and friends, relaxing and not worrying about the business. Keeping the data available for whenever it is needed is important, but you shouldn’t have to worry about it. That’s where MigSolv comes in. Whilst you relax and enjoy some quality time with family and friends over Christmas, you can rest assured that we’ll be working, available, and always there to make sure that your business is as protected as it should be.

If you would like to know more about the protection you can provide for your business in our data centre, why not drop us an email at YourDataCentre@MigSolv.com or give us a call on 0845 251 2255. Happy Christmas!

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NOVEMBER/DECEMBER FEBRUARY/MARCH 2013

PAGE23

NORFOLK VOICE

COMMERCIAL PROPERTY FEATURE

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Although we are Norfolk based we serve most of the UK via our regional offices.

We are a family run company that prides itself on giving full value for money. Most of our engineers and all senior management have a military background covering the British Army, Navy & Air Force. We pride ourselves on our military ethos and training.

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Telephone 01603 821035 www.eisukltd.com E-mail admin@eisukltd.com

NOVEMBER/DECEMBER 2013

PAGE25

NORFOLK VOICE

Excitement the theme as confidence grows.

What is it about your business that excites you? What is it that gets you out of bed in the morning and ready to go to work?

To find out the answer, the Chamber recently asked a range of its business members with more than 30 employees what they felt was particularly exciting about their business and what their plans for the future were.

The replies were encouraging with a number of themes occurring time and time again, including companies working on new projects, developing new products and increasingly looking to open new markets, including overseas.

What shone through was the energy and innovation being shown as our companies reflect the growing confidence that is increasingly driving our economy and creating jobs. This is what our members said.

Helen Bailey General Manager, National Trust, Aylsham We have an exciting project to restore the walled garden at Blickling to its former glory, and to do this we want to work with local schools, community groups, volunteers and visitors to improve their horticultural knowledge and skills. First steps are to create the infrastructure – restoring greenhouses and cold frames and installing irrigation. Once the perennial plantings have been established, we will engage local groups to bring the garden back into full use for the first time in 50 years.

Paul Clarke Partner, Bidwells, Norwich In terms of our business, we still continue to flourish and are seeking to appoint junior staff to train up through the ranks. We are tending to ‘grow our own’ as we believe it creates long term benefits to the business. We are looking to develop and reinforce our business locally, whilst extending our work to other parts of the country.

Much of our business at present is being fuelled by foreign investment and it would benefit us to be better connected to these opportunities.

Tim Green Site Manager, Briar Chemicals, Norwich We are a new local business (240 people) who has developed all the functions that we need to operate independently and satisfy all stakeholders ( local people, customers, employees , authorities, owners) and make a reasonable profit whilst operating in a more competitive market than ever before . It has been quite a challenge. The most exciting aspects now are to develop our market presence in areas that we have traditionally not been represented – means Stands at relevant Exhibitions and developing links with other large and medium sized chemical manufacturers and to improve our cost-competitiveness as the income from our transitional contract goes down.

Roger Tubby Sales Manager, Blackwell Print, Great Yarmouth We have in only the last 18 months taken on new field sales staff and I am pleased to report both are doing really well. Moreover, they are both bringing on new work from outside the Norfolk area. Towards the end of the year Blackwell will be installing another new ‘digital’ press. This will require a considerable investment and will open the digital market and bring its advantages to a whole new range of customers.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

Sophie Kelly Marketing Manager, Warren Services, Thetford New business sectors, to us, typically oil, gas, renewables and nuclear are all very exciting areas of business development.

Training is a core value within our business, we’ve always understood the importance of our apprentices and training –The Bridge Training Centre is now taking our core social and business value to the next level. The Bridge Training Centre is opening in 2014 making our dreams of working even more closely with the local community to build a highly skilled workforce become a reality.

Lesley George Personnel Manager, John Lewis, Norwich For us, it has to be our service proposition, as a lever for unlocking our business success, brand loyalty and future growth. Service has traditional connotations, but customer expectations are constantly evolving as technology changes the way people shop and we need to keep apace with expectations, meeting the demands of a diverse customer base. There’s nothing new about our ambition to drive service and it will always remain our top priority.

COVER FEATURE

Peter Collins Business Manager, Reepham High School & College, Reepham Our business is always exciting but we are hopefully progressing towards the development of a new sports hall (in conjunction with a developer) which will enable me to take our other longer terms plans forwards such as development of a dramatic arts centre in the old sports hall. We will take on at least one apprentice with help and guidance from the Chamber shortly.

Paul Mullen Managing Director, Germains Seed Technology, King’s Lynn Development through innovation in agriculture to reinforce our leading position in global seed enhancement technologies. We see rapid growth as we build a long term sustainable global business with expansion into Central and Eastern Europe.

Simon Watson Partner, Lovewell Blake, Norwich We are very excited about our strategic planning coaching that we are delivering to clients, helping them to formulate their future plans.

Gordon Chetwood Manufacturing Director, Kinnerton Confectionary, Fakenham

Mary Cherry Bursar, Norwich School, Norwich

Innovation led growth opportunities has seen some very successful product launches creating significant sales, profit and job creation. Our future plans are looking at how this can be translated onto a larger scale, in both domestic and export markets.

Paul McCarthy Centre Manager, Castle Mall, Norwich

Marcus Johnson Chief Executive, NW Brown Group Ltd, Norwich We think we are beginning to use the Internet to change what we can deliver to clients rather than just to deliver the same thing more effectively.

This is in several areas, but the common factor is that we can give the client more control over what he receives and when he receives it.

Howard Ingleson Managing Director, Syfer Technology Ltd, Norwich

We are investing in training and development which is good news for the future and have just refurbished our Bar/ Conservatory area and have applied for further investment.

We are making good progress at implementing a strategy to materially improve the performance (financial and service) of Castle Mall. Still lots of work to be done but a sense that we’ve created some positive momentum.

Simon Goodman Chairman, The Florida Group, Norwich

We have a range of new products and processes which we are aiming to push hard in 2014/15 to get into to double digit revenue growth.

Changing model of business as we vertically integrate into the market to control more of our products in the market.

Frances Davis HR Manager, Lintott Control Services Ltd, Norwich Denis McEvoy General Manager, Dunston Hall Hotel, Norwich

Academic success and producing pupils who are all-rounders; for the future – growing an international dimension within the school to better mirror the workplace and increasing use of the school site in holidays for commercial and charitable benefit.

Ian Doughty Managing Director, Structureflex

The Company is rapidly changing and is today, a pioneer of customer service.

This is opening doors and winning customers in a very challenging and competitive marketplace.

We are about to invest in premises, we are participating in growth accelerator, we are starting a property company, we have a series of new products and promotions in hand and we have a two new websites on the go.

Graham Manning Sales & Marketing, Seatrax UK Ltd, Great Yarmouth

Chris Conroy Finance Director, Prior Diesel, Great Yarmouth

The amount of overseas opportunities is very encouraging and we are planning a stable increase in capacity at our facility built on strong manageable foundations.

Development of new products that we are bringing through.

NOVEMBER/DECEMBER 2013

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NORFOLK VOICE

Awards success gives plenty of cause for excitment.

Two Norfolk companies have particular reason to be excited having enjoyed success in the recent Chamber Awards 2013.

The British Chambers of Commerce (BCC) Chamber Awards, now in their 10th anniversary year, is one of the showpiece events in the business calendar, highlighting the role of business as a positive force for the UK recovery and for local communities.

ESE Direct Ltd, a leading independent UK manufacturer/supplier of industrial storage equipment from Norwich was crowned one of the winners in the East of England heats.

Having won the Online Business of the Year category, ESE Direct Ltd will now go forward to represent the East of England in the national finals, which take place in London on 28 November.

Simon Francis, Managing Director of ESE Direct Ltd, said: “It is a privilege to be chosen as the Online Business of the Year for the East of England. We have been very fortunate to have grown year on year even during the current economic climate.

“I believe this is largely due to the dedication of our wonderful team here at ESE Direct, who I would like to thank for all their hard work.

We have invested a significant amount in developing the business and our processes this year to ensure the customer remains at the forefront of everything we do and we are really looking forward to the future. “ Established in 1975, ESE is a leading independent UK manufacturer/supplier of an ever increasing range of industrial storage equipment, materials handling/workshop equipment, facilities/ maintenance equipment, health & safety products, changing room furniture, lockers and general business mail order products.

Many of ESE Direct’s employees have worked for the company for more than 20 years, enabling them to provide unrivalled continuity of service.

HiBreeds International, an exporter of poultry hatching eggs from Norwich was also named as one of the winners in the East of England heats.

Having won the Exporter of the Year category, HiBreeds International will also now go forward to represent the East of England in the national finals, which take place in London on 28 November.

Laura Chandler, Director of HiBreeds International, said: “Winning this prestigious award is a reflection of the hard work by the HiBreeds team, and we would like to thank them all for their support and efforts. The past year or so has been especially difficult with a doubling of export volume.”

Nick Chandler, Managing Director, said “Our industry faces constant difficulties, but also many fantastic opportunities for growth and expansion into new markets in Africa and the Middle East. We are delighted to be able to build on our previous success with the backing of the Norfolk Chamber of Commerce and the award sponsors, DHL.” HiBreeds specialise in the export of broiler hatching eggs from the UK and continental Europe and brings together more than 30 years experience in the poultry industry with unique quality production.

Broiler breeding in the United Kingdom is recognised worldwide for its excellent quality and health status.

Our industry faces constant difficulties, but also many fantastic opportunities for growth and expansion into new markets in Africa and the Middle East.

We are delighted to be able to build on our previous success with the backing of the Norfolk Chamber of Commerce and the award sponsors, DHL. Nick Chandler, Managing Director of HiBreeds International

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

COVER FEATURE

Visibility means better business.

by Caroline Williams, CEO Norfolk Chamber of Commerce

With not enough hours in the day, why should a business take the time and effort to increase their visibility and engage locally, even if their main customer base is outside Norfolk?

There is much in the Press about business confidence and how the lack of it can hinder the economy. I personally get a really positive feeling when I read about businesses that are recruiting, have a new contract or are involved in their local community. I feel it is all our responsibility to realise the impact that good news stories have, not only on other businesses, but on our staff. The more visible we can individually be the better for our local economy.

Finally, get involved in your local community.

Your local school, charity and community all need your business help and expertise. By getting involved you will not only increase your visibility but will be making a real difference to someone’s life. It is also a great way to develop your staff and make them feel positive about your company at the same time. Norwich for Jobs www.norwichforjobs.org.uk for instance is a campaign to help halve Norwich’s youth unemployment. Pledging your support, which does not commit you to anything further, strengthens the whole campaign and identifies you as a business that cares about young people. It is not enough just to care, to really make a difference you need to be seen to care.

Visibility really does mean better business.

There is no doubt that is does take resource to celebrate success but the positive impact on your business will make it worthwhile. Potential customers will become aware of you, current customers will feel smug that they are dealing with you, it will be easier to recruit new staff and your existing staff will love it!

There are many ways of achieving impact.

Entering awards it one method which can seem pretentious but by looking at what your business has achieved, will both identify gaps, as well as help you celebrate success. Although there can only be one winner per category the whole exercise can be very beneficial to the business.

The British Chambers of Commerce Award Regional Winners, HiBreeds, Exporter of the Year, and ESE Direct, Online Business of the Year, featured in this edition of Norfolk Voice, will be representing this region at the BCC Awards later in November and, in my opinion, should both win the national awards for their categories!

Details the winner of EDP Small Business of the Year Award sponsored by the Norfolk Chamber will be profiled in our January edition of Norfolk Voice. All these companies are receiving positive publicity as a result of entering an award.

Adding your good news stories or blogs to not only your own website but to third party websites and publications is also a great way to help increase your profile and make us all feel more positive. As a Norfolk Chamber member, your good news stories added to our website are tweeted out to our 3000+ twitter followers and are considered for inclusion in this magazine.

NOVEMBER/DECEMBER 2013

PAGE29

NORFOLK VOICE

Recruitment and training benefits as economy recovers.

As the economy starts to recover, more and more companies are turning their thoughts to recruiting new staff

Although many companies handle the recruitment process themselves, others bring in specialist companies.

The challenge for recruitment companies is always identifying those talented individuals who can fill the needs of clients wishing to set up or expand businesses. Getting it just right is part of their strength.

Using a professional recruitment company makes a lot of sense for an employer because it takes the pain out of the process as the specialists handle everything from the advertising of posts to the analysis of applications.

Recruitment companies also help businesses conduct the interview process, advising them on what to look for and how to select the best candidate as well as identifying key questions to ask.

However, their role is even more fundamental than that because they are involved right from the start of the process, right from the moment when the vacancy arises.

The reason recruitment companies are so valued is that they have extensive databases of people who are available for work and who have the best skills for the posts which have fallen vacant, a resource which can save a lot of time and result in a more targeted process.

That ability to differentiate between candidates is a key reason why bringing in a specialist company makes so much sense.

Most areas are blessed with excellent recruitment companies, whose teams understand the jobs markets in which they work and who can bring great experience to the process.

Another benefit of a recovering economy is that more companies step up their training as available funds increase with improved company performance.

Many business and economic support agencies have identified training as playing a key role in helping industry to take advantage of the opportunities presented to them as the economy slowly recovers.

They argue that well-trained staff are able to better support their employer as well as

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

identifying new opportunities. A training session can sometimes spark an idea that develops into a new product or maybe new way of working.

Training falls into two categories, the re-training of people who have lost their jobs and the training of those already in employment but who wish to develop their skills further.

Gone are the days when someone did the same job for life, now people are accustomed to switching roles half way through their working lives and training allows that to happen.

Another key role for training companies is helping those still in work to hold onto, and develop, their jobs by exhibiting more flexible skills. Training specialists point out that, even in difficult trading times, cutting back on training is a false economy because well-trained staff are better able to meet challenges.

A key part of the training is teaching practical skills, everything from understanding changes in legislation to keeping on top of effective customer service but training also helps employees recognise opportunities when they see them.

That could be anything from tapping into new markets to coming up with ways of making sure that their employer makes inroads into foreign markets. Sometimes, the opportunity to step aside from the day job and spend time in a training session can have dramatic outcomes.

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NOVEMBER/DECEMBER FEBRUARY/MARCH 2013

PAGE31

NORFOLK VOICE

Tracking the message in a changing world.

Marketing and communication technology is changing rapidly and the key reason is Social Media.

Marketing professionals, while concerned that it is more difficult to control the message on Social Media, can nevertheless see great opportunities in the new ways of contacting customers directly through the likes of Facebook and Twitter, not least because they can measure precisely how many people are reading their releases.

However, Social Media also allows a message to be questioned within seconds and keeping track of comment has become a major part of the marketing professional’s working day.

Some of the gloomier pundits have predicted that this is end of traditional PR because, now that everyone can practice it, everyone can get a message out.

However, PR professionals will tell you that the web’s dramatic expansion does not mean that more traditional outlets are being ignored.

Newspapers, radio and television remain important, it is just that for many PR specialists hits on the web is where their successes are increasingly being recorded. Certainly being recorded first.

PR is not dying, it’s just evolving and the successful companies are the ones who are responding to the opportunities presented by a population that increasingly demands its information on the move.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

Marketing companies, too, are showing increasing levels of imagination as they respond to the new world.

They are experimenting with the likes of podcasts, audio files, flash banner advertising and video, which offers opportunities for companies commissioning corporate films and taking advantage of the links of YouTube for viral marketing.

They can see that a short film showing someone enthusing about a product can be a very effective marketing tool.

Marketing companies are also taking advantage of the exciting revolution in handheld technology and the opportunities it offers for downloads. The Age of the App is upon us, too.

PR & MARKETING FEATURE

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However, another media which is still popular is the most traditional one of all. For many companies, producing their own print publications remains the key to success and those who succeed are the ones who value creativity above everything else, who dedicate time and effort to getting the look and the text right so that they make for attractive and informative reads.

For all marketing experts, though, one thing has not changed. Success is about making the client stand out. Whether it be attractive adverts in magazines and newspapers or inventive use of downloads and websites, creativity holds the key to success. And that won’t change.

Also just as important as ever is identifying the story they wish to tell and telling it in a simple and compelling way so that journalists and the wider public find themselves able to understand the message and be excited by the opportunities that it offers.

PR and marketing may change but the basic philosophies underlining it have not.

NOVEMBER/DECEMBER 2013

PAGE33

NORFOLK VOICE

Refinance of working assets – ‘sweating’ assets. ‘niche’ independent lenders into the business finance sector.

Simon Reynolds B2B Cashflow Solutions Ltd

Within the current economic climate many owners of perfectly viable businesses are finding financial support from their bank and other core lenders increasingly challenging to secure.

The latest quarterly ‘Trends in Lending’ report published in July by the Bank of England evidences a continued contraction in lending to UK businesses, and despite protestations to the contrary, the banks have become increasingly introspective post 2008 as recommendations from the final Vickers report (09/2011) on banking are implemented, and Basel III stretches the parameters of global banking legislation.

The resulting capital constraints many of the UK banks find themselves working under, exacerbated by reduced security values, especially in property, has ultimately resulted in restricted appetite for traditional core lending support to business customers while attracting

Many business sectors rely on a high capital asset base of tangible medium to long life business assets and while these ‘working’ assets produce core income they are often overlooked in considering their secondary value in generating additional cash for the business.

Known as ‘sweating assets’, re-finance can be a valuable tool in generating cash against existing property, plant, machinery, equipment and vehicles where alternative core funding is unavailable.

Unlocking this cash can assist with new development projects, growth or investment capital, acquisitions, working capital shortfall, restructure of existing debt to reduce monthly debt burden, improved cash-flow, and repayment of bank debt.

Asset re-finance lenders seek to understand the ‘stress’ (forced-sale) value of the subject business assets with a view to lending on a simple ‘asset lend’ basis with security against the lending specific to those assets.

Because the banks rarely take account of the working assets within a business when assessing

Can you help others in business?

If you know something that could help others - then share it on our website under our Knowledge section www.norfolkchamber.co.uk

their security position against existing and additional lending, re-finance has little or no impact on the bank’s risk position and can often be used to reduce unwanted bank exposure especially where overdraft is concerned.

While higher interest rates reflect the perceived risk to the limited number of sector lenders, where the business rationale for borrowing is robust, then pricing will be superseded by the value the cash will bring to achieve the specific business objective.

Delivery of funding through asset re-finance can generally be delivered in days rather than weeks or months with funding periods generally up to 5 years but be warned that the (unsupported) guarantees of the business owners or Directors will almost certainly be a prerequisite.

Naturally business owners will always contact their local bank Relationship Manager and other traditional financial partners for support, however where these business partners appear increasingly unable or unwilling to support many businesses owners may consider their very own untapped asset wealth to ‘self fund’.

To read the full article visit the Knowledge section on www.norfolkchamber.co.uk

Can I start a food business from home?

We receive many enquiries from people who wish to cater / prepare food from home; whether it is for a charity cake sale, or whether for a community lunch, or just as a small business.

Or if you do not have the space separate containers; for small amounts of preparation you can buy the ingredients and use them straight away!

Insurance

If you start preparing food or baking from home – what would you need to think about?

Training

If you are not sure which insurance cover you need, this should help you;

Before you start your business, you need to make sure that you understand all food safety aspects.

It is a legal requirement for all members of staff working in a kitchen to have suitable food safety training- the law says commensurate with your duties! We recommend that all staff have a minimum of the Level 2 Award in Food Safety.

Public liability insurance – will cover the cost of a claim if a customer or member of the public is injured or killed, or if their property is damaged because of your business. If you cater in different venues they will expect you to have an appropriate level of public liability cover.

Registering

Employers’ liability insurance – if you hire staff, even casual or temporary workers, you must have employers’ liability cover by law.

Well, in essence the food you provide needs to be safe for the consumer. It must be free from any contamination that could make the person consuming it ill or cause them harm (think glass &/or bacteria).

So let’s start with your Premises - The where you will be preparing food – most well designed and maintained domestic kitchens will conform to Food Safety requirements - maybe with a bit of tweaking - say removing the odds & sods that accumulate and not doing the domestic washing at the same time.

Storage of Ingredients You should to store your ingredients away from your personal foods to help eliminate the risk of cross contamination and help prevent unwanted allergens in to your food. It would be best to have a separate area and fridge where your ingredients can be stored and prepared.

Before starting you business*, you must register your home address with the Council as a food business. This is free and there is a simple form to fill in, but it is a legal requirement and you can be prosecuted if you do not register before starting.

The form must be returned to the council 28 days before you begin trading. *If you intend to prepare food for 5 days in any five weeks you should be registered – small scale baking for charity sales will not need to be registered.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

Even if you are not registered you still need to comply with Food Safety Guidelines

To read the full article visit the Knowledge section on www.norfolkchamber.co.uk

Sarah Daniels Redcat Partnership Ltd

KNOWLEDGE

Workplace Pensions - automatic enrolment – do not get caught out, be prepared.

The automatic enrolment legislation puts the onus fairly and squarely on employers to operate automatic enrolment correctly for their employees. The message for employers is that preparation for automatic enrolment is very important and planning for your start date cannot begin too soon.

Many firms are now planning their response to automatic enrolment and many are taking steps right now. Financial advisers are uniquely positioned to help employers fulfil their duties and below we set out some of the ways an adviser can help. We have identified a number of questions which are key for employers considering how to fulfil their responsibilities. n When do I have to have my pension scheme in place? n Who do I have to enrol into the pension scheme? n How much it is going to cost?

n What are my options in terms of providing an eligible pension scheme?

employer to be compliant by adhering to the legislation.

n What administration systems do I need?

To read the full article visit the Knowledge section on www.norfolkchamber.co.uk

The Pensions Regulator (TPR) has issued its first compliance notice to an un-named employer that has not met its duties under the automatic enrolment (AE) regime, as well as warning letters to 38 other employers. As of 31 March 2013, TPR had opened a total of 89 investigations into possible non-compliance by large employers.

The great thing is Lovewell Blake Financial Planning Limited can help an employer answer the questions above right now and enable the

Car Parking - a dream or a nightmare for landlords and tenants?

Caroline Linsdell Cozens-Hardy LLP

factors he needs to bear in mind. Is he likely to want to redevelop the land? Does he want the car parking arrangements to be fluid and flexible, enabling him to substitute alternative spaces? Is the parking to be non-exclusive, on a “first come first served” basis?

We all know that parking is a valuable addition to any property. As parking becomes more and more costly, a landlord who can offer parking spaces to his tenant has a distinct advantage in today’s competitive (and tenant driven) market place. But just what is the landlord offering? And from the landlord’s perspective, just what should he be offering?

If the answer to any or all of these is “yes” the landlord will want to ensure that the parking spaces are not part of the Demised Premises, but instead are dealt with in some other way, such as a Licence to Park, which can be revoked at any time, or by reserving the right to vary the area over which the tenant can park. For the tenant, this is less satisfactory, as it leaves the way open for the parking to be withdrawn or varied by the landlord, at any time.

If a property is described as “with parking” the tenant needs to investigate very carefully what is being proposed. The ideal situation, from the tenant’s perspective, is for the parking spaces to form part of the premises being leased (the “Demised Premises”.) The result is that the tenant will have exclusive use and occupation of the parking spaces and the landlord cannot recover them until such time as he recovers possession of the main premises. So, a good result for the tenant, but it may not be so good for the landlord.

Because of the value placed on parking, it is not surprising that the subject has been much litigated by both landlords and tenants. In order to avoid litigation, it is important that any lease clearly reflects what is in the understanding of both parties. Certainty for the tenant can only come from having the parking spaces specifically described as part of the Demised Premises. As this may not be so attractive to a landlord who wants to retain control and flexibility, ultimately the matter becomes one of negotiation.

Whenever a landlord is considering offering parking to his tenant, there are a number of

To read the full article visit the Knowledge section on www.norfolkchamber.co.uk

Scott Hansell Lovewell Blake Financial Planning Limited

Wordpress SEO for beginners.

Wordpress is one of my favourite pieces of software for several reasons. One of these is that it allows you to really get to grips with all aspects of running a website. What’s more is that it allows you to do your own SEO. This SEO guide will outline the basics of good SEO for a Wordpress website with regards to headers, search engine basics and link building. There are several SEO plugins available to help with this.

It also never hurts to employ the services of an expert SEO Agency, as top-notch SEO can be a hugely involved process.

Areas covered in this article: n SEO Guide: Post Titles & Headers n SEO Guide: Search Engine Basics n SEO Guide: Link Building Basics To read the full article visit the Knowledge section on www.norfolkchamber.co.uk

NOVEMBER/DECEMBER 2013

Galen Schultz Square Social

PAGE35

NORFOLK VOICE

HMRC are closing in…

Tim Angell Tax Manager

“We’re closing in on undeclared income. If you have declared all your income you have nothing to fear.”

This was the recent headline message on HM Revenue & Customs’ website.

The Revenue (HMRC) are on the offensive, devoting resources to target those not declaring income. Delving further into the website, the message is reinforced: “… if you have any income you haven’t told us about, you need to declare it before we catch you.

Our new technology and extra staff make it easier for us to find you – no matter who you are.”

In recent months campaigns have been launched to encourage those with unreported income or gains to come forward voluntarily, one example being the Property Sales Campaign, targeting those who have sold properties on which capital gains tax is due.

HMRC are increasingly using technology to their advantage, and have the capability to search electronic information from a variety of sources, in order to cross check this against individuals’ tax records. Not least, the Revenue use the wealth of information found on the internet to their advantage.

Anyone who had a new source of untaxed income or capital gains in the year ended 5 April 2013 should, strictly, have reported this to HMRC by 5 October 2013. Due to the new High Income Child Benefit Charge this includes taxpayers with total annual income exceeding £50,000 who were in receipt of child benefit (or had a partner in receipt of child benefit).

All is not lost for those who missed the 5 October deadline. Penalties and interest will generally not apply as long as a 2012/2013 tax return is filed electronically, and any liabilities settled, by 31 January 2014.

Interest and penalties may not be avoidable if tax is owed for earlier years, but it still makes sense to come clean.Voluntary disclosures are viewed far more favourably than if a person is caught out by HMRC. Importantly, the tax at stake is not always set in stone, so use a qualified tax adviser or accountant to get the best deal for you.

For more information, or any other tax query, please contact Tim Angell on 01362 693318 or at tim.angell@larking-gowen.co.uk This article is designed for the information of readers. Whilst every effort is made to ensure accuracy, information contained in this article may not be comprehensive and recipients should not act upon it without seeking professional advice. Larking Gowen is registered to carry out audit work in the UK and Ireland by the Institute of Chartered Accountants in England and Wales. Regulated for a range of investment business activities by the Institute of Chartered Accountants in England and Wales. ©Larking Gowen.

CREATING A HEALTHY & WEALTHY BUSINESS Companies who find the right way to make life better for staff find a range of business factors improve – from retention to productivity and ultimately productivity. Employers are now much more aware of these links between a healthy workforce and a healthy profit, and Healthy Ambitions can help maximise the benefits by helping you address the particular health issues which are facing your employees and the productivity of your business.

Following on from the success of the Healthy Ambitions Business Awards which have been running in Suffolk since 2009, and in response to our clients’ requests for additional support, we have redesigned our workplace health & wellbeing support programme. We have created a new e-handbook which will give guidance to employers on a wide range of topics and is full of helpful ideas and suggestions as well as templates for a wide range of policies and procedures.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

We have also launched a new and innovative Business Club which offers local employers a more bespoke approach to promoting health and wellbeing within their organisations. This will include an on-site consultation with our Workplace Health & Wellbeing professionals with who can deliver meaningful solutions aimed at creating healthier and happier workplaces.

We can also offer a wide range of additional services which can be tailored for your company.

If you would like to find out more about the new Healthy Ambitions Workplace Health & Wellbeing programme, please contact Anne Gartley on

01473 786678 or anne@healthyambitions.org.uk.

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NORFOLK VOICE

What’s the big idea?.

Caroline Williams, CEO Norfolk Chamber talks about the concept that’s driving the Norfolk Chamber’s 2013 annual conference Recently, in articles and interviews, I’ve talked quite a bit about how we now see ourselves and our members. I’ve stressed that we are our members. We’re you. The size of your business, or how long it’s been in existence is not the issue.

What excites us are the businesses with vision.

The ones with the right attitude. I think we’ve shown a bit more attitude recently. We believe that BIG THINKING characterises that mind-set.

BIG THINKING is the theme of our conference because it’s a dynamic concept. It drives smaller businesses to try out huge ideas, their refusal to accept lack of precedent tempered only by acknowledging that lessons can be learned from bigger players. Embracing the knowledge of sizeable companies into newer and smaller operations is key to BIG THINKING. Equally, large organisations can be inspired from the ideas of ‘the new kids on the block’.

BIG THINKING is right for the digital age. Now the smallest of start-ups can interact with the biggest of audiences, and the largest of corporations can target the narrowest of niches.

It takes BIG THINKING for a small business to use the new media to talk to the world. It takes seriously BIG THINKING for a big company to use the social media to talk to a single customer as an individual.

BIG THINKERS also know that for all the power of the internet you don’t build brands or bolster the bottom line by simply putting up a website to say ‘look at us’. They understand that people buy from people; they network face to face, learn from research and then say ‘this is why you should buy from us’.

BIG THINKING means you never stop asking how, or why, or why not? It’s the attitude that develops services and products that are right for now, and tomorrow.

And it’s about customers. It starts well before the sale, with a vision that’s then honed into a strategy.

But it doesn’t end with the sale, because BIG THINKERS persist, with engagement, interactivity and service that retains customers and builds businesses. If there is an ideal pace to launch BIG THINKING it’s Norfolk. Birthplace of legendary brands our BIG THINKERS have never been afraid to import the best people and knowledge; and they

Caroline Williams

have exported the best products and services, sometimes overcoming a cynicism about our county that others do not have to endure.

If there is an ideal body to launch BIG THINKING it’s us. Totally connected with you, the county’s commerce, we are BIG THINKERS, delivering advice, guidance and support to our membership, as well as influence at the highest levels of government.

Our Conference will have a stellar line up of speakers who exemplify the concept of BIG THINKING. You’ll hear how it’s worked for them.

You’ll see how it can work for you. This is a Business Conference with Attitude. Looking forward to seeing you there.

Are you up to the challenge?

The Norfolk Chamber’s annual Super Bowl Challenge is taking place on Thursday 30 January 2014 at Hollywood Bowl, Norwich - are you up to the 2014 challenge?

In early 2013, the Super Bowl Challenge was a hard fought contest. Twenty-four teams, comprising of 150 members, took up the gauntlet and everyone got down to the important business of bowling.

Teams included 2012 winners, Price Bailey, who were defending their title, plus several new teams such as Antero’s LLP, IP21 and Eaton Vale Activity Centre who were all aiming for Superbowl glory.

There was a tie for the trophy and Price Bailey took on Lovewell Blake in a ‘Bowl-Off’ for first place. After a tense re-match, the winning team was Lovewell Blake by the tiniest of margins. Team Captain, Adam Mayes said: “It was my first Norfolk Chamber of Commerce event and I thoroughly enjoyed it, as did the rest of our team.”

There was a great atmosphere with a healthy amount of competiveness. The lowest scoring team was a mixed team The Bowling Stones, who despite their low score were having the most fun as they celebrated last place with a team cheer and one team member even proudly tweeted: @ConsultEast ‘@ norfolkchamber Hooray we won! Agreed it

For more information on Chamber events visit our website: www.norfolkchamber.co.uk

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

was for the lowest scoring team but hey who’s counting! #ChamberSuperBowl’ The question is, are you up to the challenge for 2014? Let lose your competitive side with a fun way to mix with other businesses for a game of bowling and a buffet. To book a team of 6, or be entered into a mixed team visit: www.norfolkchamber.co.uk for full details.

CHAMBER EVENTS

There’s still time to think big.

The Norfolk Chamber’s ground breaking BIG THINKING Business Conference ‘with attitude’ is taking place on 22 November, and you can still be part of it.

James Dening Founder & Chief Executive Officer, Finesight

Taking place at OPEN on Bank Plain in Norwich, the conference is for businesses of all shapes and sizes, but with one common factor. The right attitude.

We’re talking about BIG THINKING, the attitude that exciting companies have to enable them to see the big picture and shape their strategies for positive development and growth.

We’ve assembled a star line up of speakers to demonstrate how it’s worked for them, and how it can work for you.

The speakers’ CVs cover Amazon, BT, British Gas, Ecademy and British Airways, so their credentials are impeccable. Bringing London to Norfolk, BIG THINKING speakers include: James Denning,

Director at Finesight; Amanda Mackenzie, Chief Marketing and Communications Officer at Aviva; Penny Power, acclaimed author, entrepreneur and speaker and Nora Senior, President of the British Chambers of Commerce.

If you want to think big, there’s just a few more days to book your place at the BIG THINKING Business Conference - with attitude.

Influential women.

More than 70 of the region’s most influential women from business and the public sector attended our Working Lunch at Sprowston Manor, where they reviewed and debated what Economic Equality means to the Norfolk Economy and what more can be done to inspire Norfolk’s young people.

The first speaker was Haya Al-Dajani, Associate Director of Enterprise, Engagement & External Relations at Norwich Business School. Haya presented on behalf of the NALEP Economic Equality Group who are reviewing how the full potential of women within the economy can be unlocked.

Haya highlighted key statistics which indicate that Norfolk rates higher than the average for England in a number of areas, but that there is room for progression. For example, female earnings in Norfolk are only 5.87% less than male, whereas in Suffolk the rate increases to 23.08% less. Also, females are more qualified than males in East Anglia, indicating the need for further progression for equality in Norfolk.

After lunch and lively networking, the delegates heard from Wendy Bowers, a successful enterprise ambassador, from So Business Solutions as a keynote speaker. Wendy summarised the history of key achievements in gaining equality

Introducing the BIG THINKING speakers.

James is the man behind the EMEA presence of the streaming video specialist Widevine, recently acquired by Google. He has a passion for helping companies get the best out of their sales teams and a track record that includes being Head of Enterprise Sales for Amazon UK. James has thoughts you’ll want to hear.

Amanda Mackenzie Chief Marketing and Communications Officer, Aviva At Aviva Amanda set up the global marketing and communications function.

She also oversaw the rebranding of the group.

Her CV includes British Airways, BT and British Gas. It’s a career that has needed big thinking. She’s here to share her experience with you.

Penny Power Gazelle Entrepreneur, published author & founder of Ecademy Big thinking was essential to set up the UK’s first social network for business. Penny has grown Ecademy into a global operation with over 600,000 members. As a Gazelle Entrepreneur she has built on the ethos of fostering a new generation of commerce.

Nora Senior President, British Chambers of Commerce

Wendy Bowers, President of East Lancashire Chamber of Commerce

for women including the right to vote and gain higher education. Wendy showcased that whilst each achievement shows improvement, she believes we are striving to gain equality in a workplace system that was established over 100 years ago.

Calling on experience from founding her own business and being chair of the Women’s Enterprise Forum, Wendy urged all delegates to encourage enterprise in schools and for all young people regardless of gender and that it is essential to get the message out to raise the profile of women in business.

As a key figure in the British Chambers of Commerce, as well as being Executive Chair UK Regions and Ireland of the hugely successful public relations company Weber Shandwick Nora Senior is well equipped to talk about the need for big thinking as an essential business attitude. Share her vision.

Raise your profile in the Norfolk business community by taking an exclusive exhibition space at BIG THINKING by calling 01603 625977.

It’s time to look at things differently.

NOVEMBER/DECEMBER 2013

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NORFOLK VOICE

The Chamber Sessions.

Helping you do business, better.

September saw the launch of the Chamber Sessions, an exciting new series of business events from the Norfolk Chamber which deliver practical, results orientated advice and information to the business community.

Duncan Johnson, from Yodelay, got the sessions off to a great start with a stimulating, informative and interactive session focusing on online networking.

Providing an opportunity to hear from an expert, Duncan simplified a complex topic, giving delegates advice for social networking strategies.

Armed with Duncan’s top tips, delegates were empowered to think strategically and be intentional with their social media interaction.

The hour-long session left all who attended with constructive and practical advice on their social media strategies.

Caroline Williams, Chief Executive of the Norfolk Chamber, said: “The Chamber Sessions are designed to give people techniques and tips they can put into practice that day, and Duncan’s session delivered just that.”

There is still an opportunity to book into our upcoming November and December Sessions. They are very much about members communicating and sharing knowledge with other members. Each session is delivered over a light breakfast every Tuesday, 8.15am-10am at the Norfolk Chamber office in Norwich, by our chamber members, for our chamber members. They are

free to attend, but with growing popularity it is necessary to book. The second series of Chamber Sessions will take place from January 2014 onwards.

Caroline said; “Our aim is always to help our members do better business.

These practical, really informative sessions provide tactical guidance. The Chamber Sessions are here to help them do business, better.”

The November Sessions Tuesday 12 November

‘Be Better at Selling in a Tough Climate’ with Nial Adams, The Push Academy

Enlightening. A brilliant start for the Chamber Sessions Pete Goodrum, Pete Goodrum

Well organised. Great presenter. Thought provoking content.

And a chocolate croissant, what more does one need?

Craig Davies, Green Duck

Lots to take away for review and opportunity to change our approach to Social Media

Graham Mayes, Pentagon Freight

Tuesday 19 November

‘Be Better at Closing the Deal’ with Elliot Symonds, Jarrold Training Tuesday 26 November

‘Be Better at Email Marketing’ with Holly Stibbon, 101 Smart

The December Sessions Tuesday 3 December

‘Be Better at Presenting’ with Sarah Daniels, The Red Cat Partnership

More Chamber members with great best practice are being sought for January 2014 Sessions. If you have knowledge that you want to pass on, please contact: Rachel Rogers in the Events Team on 01603 625977 or rachel.rogers@Norfolkchamber.co.uk

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

Tuesday 10 December

‘Be Better with Engaging Content’ with Richard Willner, Further

CHAMBER EVENTS

Chamber members can add their events to the Norfolk Chamber website for free.

Find out more by visiting: www.norfolkchamber.co.uk or calling the Membership Team on 01603 625 977

Diary Dates.

November

January

influential Norfolk businesses took part in the event, book your place now to ensure your company forms part of this influential delegate list.

HR Forum: How to Survive an Employment Tribunal

Great Yarmouth Business Breakfast Where: Great Yarmouth

Better Business in South Africa

Where: Dunston Hall Hotel, Norwich

WHEN: Thursday 23 January 2014 07:30 – 09:30

Where: Dunston Hall, Norwich

WHEN: Wednesday 13 November 14:00 -17:00

WHAT’S IT ABOUT: Join us in Great Yarmouth for a morning of business networking over breakfast whilst you make those important business connections. Member only event.

WHEN: Tuesday 25 February 2014

WHAT’S IT ABOUT: Join the Norfolk Chamber for an afternoon of accessing specialist knowledge essential for any HR Professional or business owner with particular reference to how to survive an employment tribunal and advice to avoid a tribunal where possible. Sponsored and delivered

by Cozens Hardy LLP. Open to all businesses.

BIG THINKING: The Business Conference with Attitude Where: OPEN, Norwich WHEN: Friday 22 November 09:00 – 13:00 WHAT’S IT ABOUT: Whether you want to hear some big thinking or you want to better your business. Anybody can ‘think big’. BIG THINKING is not about your aspirations. It’s about practical, strategic, thinking that will help you achieve them. BIG THINKING is for businesses with the attitude to achieve. This is your chance to hear a stellar line up of nationally recognised speakers and demonstrate not just how to see the big picture, but how to be in it. Open to both members and non-members, closing with a buffet lunch and networking opportunities.

Better Business in Russia Where: Dunston Hall, Norwich WHEN: Tuesday 28 January 2014 15:45-18:45 WHAT’S IT ABOUT: Russia is the UK’s fastestgrowing major export market and the thirdlargest export market outside Europe and North America, with favourable cross-sector opportunities, some unique in scale. Open to all businesses. Free to attend.

Super Bowl Challenge

WHAT’S IT ABOUT: South Africa continues to offer a unique and compelling package: the stability of a developed country, the opportunities of a vibrant emerging market, and an exciting cultural climate. Open to all businesses. Free to attend.

Norwich Business Breakfast Where: Norwich Cathedral WHEN: Thursday 27 February 2014 WHAT’S IT ABOUT: The Norfolk Chamber of Commerce invites you to a business breakfast sponsored and hosted by Norwich Cathedral packed full of networking opportunities over a delicious breakfast. Members only event.

March HR Forum Where: Dunston Hall, Norwich WHEN: Wednesday 5 March 2014 14:00-17:00 WHAT’S IT ABOUT: Join the Chamber for an afternoon of accessing specialist knowledge essential for any HR professional. Sponsored and delivered by Howes Percival LLP.

December Better Business in Qatar Where: Dunston Hall, Norwich WHEN: Tuesday 3 December 2103 15:45-18:45 WHAT’S IT ABOUT: Qatar is very wealthy with major investment plans to upgrade its infrastructure including a new port, airport, an integrated rail system, roads and highways projects, hotels, hospitals, museums and residential property. Learn top tips for trading with them. Open to all businesses. Free to attend.

Norwich Christmas Business Breakfast Where: Sprowston Manor, Norwich WHEN: Thursday 12 December 07:30-09:30 WHAT’S IT ABOUT: Food, fun and festivity! Join the Chamber for a breakfast filled with festive networking activities. There will also be a chance to talk in the ‘Sixty Second Spotlight’. We will be doing a Christmas gift collection for a local charity, so please bring along a gift or toy to go under the tree. Member only event.

Where: Hollywood Bowl, Norwich WHEN: Thursday 30 January 2014 18:00-20:00 WHAT’S IT ABOUT: Join the Norfolk Chamber for bowling, business and a buffet. The Super Bowl Challenge is a fantastic evening full of networking opportunities in an informal setting, over a game of bowling, followed by a buffet.

Register as a team of up to 6, or as an individual to be allocated a place on a team. Member only event.

Opportunities 2014 Where: Norwich City Football Club WHEN: Thursday 20 March 2014 10:00-17:00 WHAT’S IT ABOUT: This Meet the Buyer event incorporating a B2B Exhibition, is a must-attend for all Norfolk Businesses. There are plenty of ways to enhance your business at this free to attend event that is open to all businesses.

Better Business in Vietnam

February

Where: Dunston Hall, Norwich WHEN: Tuesday 25 March 2014 15:45-18:45

The MPs Event 2014 Where: Sprowston Manor, Norwich WHEN: Friday 7 February 2014 WHAT’S IT ABOUT: The MPs Event 2014, aims to bring together Norfolk’s Nine MPs to discuss key issues affecting Norfolk. Last year over 180

WHAT’S IT ABOUT: Vietnam is a market with promising long-term growth potential and is forecast to be one of the top ten fastest growing economies in the next decade or so. Open to all businesses. Free to attend.

NOVEMBER/DECEMBER 2013

PAGE41

NORFOLK VOICE

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Auto Enrolment The bottleneck is fast approaching Just over 21% of private sector employers have some form of workplace pension open to members with just 10% in which the employer makes a contribution.

The effect of the auto enrolment legislation could reach as many as 1.1 million employers which will no doubt lead to a bottleneck. This is further compounded as more employers reach their staging dates, the peak being the first half of 2014. With penalties upwards of £400 in addition to between £50 and £10,000 per day, putting off the inevitable could be costly.

To avoid confusion and unnecessary cost, speak to one of our independent financial advisers today at Nurture Financial Planning Ltd. Call 0844 800 3370 or email info@nurturefp.co.uk

SERIOUS ABOUT BUSINESS FINANCE For the past 8 years I have had the pleasure of being the Business Loans Manager at Foundation East, lending money to micro, small & medium sized businesses across Norfolk. I have clients ranging from Architects to Florists; Opticians to Farmers; General Maintenance Men to Snooker Halls.

Many of my clients are Start-Up Businesses; all have been dismissed by their Bank – not because they didn’t have a decent, viable proposition, but because they failed the Credit Score or didn’t have a trading record. Thankfully, in each case, they found out about Foundation East and made contact. I am very fortunate to have a fabulous team of colleagues based in our head office, who are happy to explain how to apply, send links to our website to download the application forms, and take down some contact details so that I can get in touch.

I speak to every enquirer, firstly to commit to them that I will look at their Business Plan, come out and meet them to discuss and understand it, and asses it’s viability before advising them whether we can help. The word support is critical – we do not lend and walk away, we have a working relationship with our clients as we invest in their success.

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For those that need some help in shaping their Plan I can refer them to some of the excellent Business Support agencies and individuals that are available in the county.

So if you are thinking of setting up a business and cannot get the Bank to help you, contact us at Foundation East and we promise to take you seriously – after all, Finance is a serious business!

Valerie Jarrett

Business Loans Manager Valerie.jarrett@foundationeast.org

Telephone: 07903 232477 www.foundationeast.org

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NOVEMBER/DECEMBER 2013

PAGE43

NORFOLK VOICE

MEMBERSHIP NEWS

How to really get the most out of the Chamber.

If you have made the decision to join the Chamber to promote your business or to get involved in the network that works together to affect the business landscape, you will be part of a dynamic business network with forward thinking businesses.

5. Get Involved and allocate time to attend Chamber events. It’s time well spent: All too often, I get told by members that they “don’t have time to attend events”. Attending events should be a fundamental part of your business development plan and enables you to interact with other business leaders who may be your next customer or may point you to someone who is. They may even just give you that key piece of advice that takes you and your business to the next level.

Tip: Don’t avoid policy orientated or political events. In fact if you can only attend a few then pick those. Our region’s most influential businesses are part of the Chamber because they want to help us influence policy and have their say. Influential people in these organisations attend these events so if you want to meet our Gold Patrons and the decision makers of big and small businesses then these are definitely a must.

Members are the ‘DNA’ of the Chamber and successful businesses members need an equally dynamic and forward thinking Chamber to help them grow even further.

Working with our members, we have developed a range of services that support you in being more successful in business, by offering a comprehensive range of systems, events and services to enable forward thinking businesses to have a platform from which they can really boost their local business profile and learn from other successful business leaders.

So how do our successful business members use the Chamber services? Well, below are some great tips on the kinds of services that our dynamic businesses use as Chamber Members: 1. Promote their business successes in our online media: You don’t have to leave your office to engage with the Chamber and our members. Being loud and proud about your achievements or your work in the community can have a huge impact on your brand profile and get your business recognised. We allow members to upload their good news stories on our website at www.norfolkchamber. co.uk. Popular articles will be considered for this magazine so make your content count; Tip: When you use our online media, remember that we then promote that content via our social media channels to thousands of businesses, so it’s vital to make sure you have content that is engaging and will grab people’s attention.

2. Offer other Chamber members a discount on products and services: Being together as part of the network means your amongst likeminded business who may be your next customer. Why not upload a Chamber exclusive special offer to our website for other members to enjoy.

Chris Perry Membership Manager

Tip: Use our media to promote a launch of a new service or product and then why not link your article to a special offer for members to maximise your exposure.

3. Learn from other successful businesses at our free training sessions: Our Chamber sessions are free and run by Norfolk’s very own top business professionals who will give tips and training in their field. They are designed to give you a whole range of business topics to choose from that will really help you take those steps in growing and bettering your business.

Tip: If you have looked at the above tip and wondered “what kind of content shall I promote?” Then why not attend our Online Digital media range to get some tips on content for your articles and using online media to promote yourself effectively.

4. Stand out and share your knowledge with a blog: You no doubt are a professional in what you do or you may have had success in a certain area of business so why not share this knowledge to the business community and raise your personal and business profile. Our Knowledge section of our website enables you to upload your very own professional blog that will be sent out via social media for others to enjoy.

6. Sponsor an event, it’s a very cost effective way to really grab people’s attention: The Norfolk Chamber events are well known for their high quality, influential speakers and attracting media attention. Sponsoring an event gives you instant brand exposure to senior business leaders not just at the event but via social media/website and even in the media. All this for a lot less money than you think.

Tip: Lots of businesses spend thousands of pounds on adverts in magazines and publications without considering sponsoring an event. You may be surprised to find the cost can be cheaper to sponsor a Chamber event and have a greater impact.

7. Get to know us: You have paid for your membership, so let us help you use it. Don’t hesitate to get in touch with our membership team, who are on hand to help you with registering on the website, engaging with the services and give you advice on which events are available.

We want to know more about you so we can help you use our events and services to enable you maximise the benefits of your membership.

Please call 01603 625977 and press 1 for the membership team or e-mail membership@ norfolkchamber.co.uk Remember, getting involved is everything.

Joining the Chamber is like joining a gym. If you don’t go and use it, you won’t get the benefits that you joined for in the first place.

Don’t forget, members can apply to have the Norfolk Chamber logo for your website and letterhead just call us on 01603 625977 to ask for a logo form.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

TAKE A BREAK

Ridley Pinstripe.

Sudoku Nov-Dec

It’s 9.15am on a Wednesday morning in early November and the offices of Barking, Madd and Madd are bouncing - far too close to our Christmas break for anyone to concentrate on doing any work.

However, being a recently promoted executive (don’t tell me Deputy Assistant Assistant (Staplers and Associated Sharp Things ) in the Procurement Department is not pressure), I do not have time for such festive frivolities. No, I do not have time to Boil the Ocean.

Answers in the next edition

What’s that he said, I hear you muttering? Well might you ask. You see, since I was promoted a fortnight ago I have taken it upon myself to go all corporate. It’s a climbing the greasy pole thing.

To that end, I have taken a correspondence course in business-speak (I say correspondence course, he sent me a letter and an invoice for £650 but it was worth it). Worth it because it revolutionised my thinking as it made me realise that I’ve had it wrong all these years.

Wall, Reaching Out, Taking a Punt, Giving 110% and Taking It to the Next Level while Pushing the Envelope and Hoping that it Comes up Frothy (if I knew what any of that meant, I would tell you.)

There I was championing the cause of clear speech when I should have really been embracing the language of business, a language which may appear obtuse to ‘outsiders’ but which is understood by everyone in the know.

I would go on but I have a more pressing matter to attend to. You see, I decided to use my newfound skills when I put in my first order as Deputy Assistant Assistant (Staplers and Associated Sharp Things) with the result that the man at the security gate has just rung me.

Hence, this column is written in a language that you, as business people, will instantly understand.

For those of you too lowly on the corporate ladder to comprehend it, I’ll translate as we go along (to Boil the Ocean, of course, means to waste time; boiling the ocean would take a long time, see).

He told me that a truck has arrived containing 2,000 kimonos, thirty boxes of envelopes and a cappuccino machine and wants to know where to put them.

I do have to be careful, though, since businessspeak is clearly an exclusive language and were the outside world to ever understand what we corporate types were saying the consequences could be devastating. I do not need to tell you the dangers of clear communication.

So, in writing this column, I must ensure that I do not Open the Kimono (revealing too much information).

I am nevertheless determined to Make Hay while Thinking Outside the Box, Going Over the

Sudoku Answers Sep-Oct

Cartoon

The security man did make one suggestion that, look as I did, does not appear in any of the business-speak books I have read so I have told him to drop it Over the Wall and hope that no one notices.

Ridley

“I need your menu choices for the Wind Power Energy Conference. Baked beans or Chilli?”

NOVEMBER/DECEMBER 2013

PAGE45

NORFOLK VOICE

MEMBERS NEWS

Fendercare Marine secures major contract.

Norfolk-based Fendercare Marine, one of the world’s foremost suppliers of marine products and services, won a significant contract to supply Yokohama fenders to Eastport UK, Norfolk’s premier port.

The contract, won against strong international competition, is for the supply of 17 Yokohama pneumatic fenders measuring 2.0m x 3.5m to be used at the Great Yarmouth port.

Fendercare Marine is currently celebrating 25 years of trading, having built its reputation as a supplier of quality marine products – in particular Yokohama fenders.

modern, multi-purpose facility integrating a deep water outer harbour with a well-established river port. Newly constructed, the outer harbour became operational in February 2010.

Since 1988, it has expanded to become a leading provider of third party ship-to-ship transfer services in the world, as well as a key supporter to the UK renewable energy industry, operating from 40 locations globally.

Jamie Frater, CEO for Eastport UK, said: “The new Yokohama fenders we have purchased from Fendercare Marine are a proven product, and provide us with greater flexibility to cater for a range of different sized vessels, further enhancing the attractiveness and suitability of the Outer Harbour to our current and future customers.”

Privately owned and operated by Eastport UK since May 2007, the port at Great Yarmouth is a

Sonia Wells, Fendercare Marine Sales Manager, said: “We are delighted to have won this

contract against some very strong international competition. We have previously supplied Eastport UK with a number of fenders and this new contract is further evidence of our dedication to providing excellent customer service supported by reliable, high performance products. This contract also shows the commitment that Fendercare Marine has to the local supply chain and local economy. “ Eric Plane, Fendercare Marine MD, said: “Our ambition is to ensure that Fendercare Marine is the “go to” name on our client’s lists regardless of what the issue or requirement may be.”

Why an enterprise apprenticeship might help you, and teenagers worried about GCSE results!

One Swarm apprentice is already being groomed to take over the business so the owner can retire!

The GCSE results announced over the summer focused many minds on the choice between the academic and vocational routes.

This new video, illustrates the power of Swarm.

Yanni is a Swarm apprentice. Hear how she describes the opportunity Swarm is giving her.

Hear how committed she is to make it work.

Robert Ashton

Swarm Apprenticeships blends the two, using a fantastic enterprise qualification, goal setting and lots of practical business support. With a Swarm apprentice you know you get a return on investment because Swarm helps you measure it.

A Swarm apprenticeship is equivalent to A Levels. More importantly a Swarm apprentice graduates with evidence they have helped

a business grow. The hope is that they remain with the businesses they’ve helped develop. But importantly, university is still an option.

Put simply, Swarm enables you to grow your business reliably and cost effectively.

Furthermore Swarm enables you to grow the talent you need as our economy grows, new opportunities emerge and for some, planning exit and retirement becomes more important.

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

Lastly, video is a great illustration of the value of Chamber membership. We met both companies, Reg Energy and PubPal through the Chamber. The idea to shoot it resulted from working with Square Social, a Chamber introduction. And finally, the video itself was shot by Chamber members Lambda Films, introduced by Dave at Square Social.

Take a look at the video; check out the website and see how it all came together. Swarm can give you young people, push and profit; the Chamber the network, inspiration and connections. www.swarmapprentice.org.uk

NEW MEMBERS

Find out about the benefits of being a Norfolk Chamber member.

All information can be found at www.norfolkchamber.co.uk or attend a Meet the Chamber event.

New Members.

Andrew Brammer: Speaking Words

01692 500949 www.speakingwords.co.uk Coaching & Mentoring

Anglia Freight Ltd

01379 872872 www.angliafreight.co.uk Transport (Haulage)

Finn Geotherm UK Ltd

LK Photographics

01953 453240

07944 505419

01362 693710

www.finngeotherm.com Heating/Plumbing Suppliers

www.lkphotographics.co.uk Photography

www.pinklizardpromotions.co.uk Promotional Items

Flavonmaxuk

01603 762903 www.flavonmax.co.uk Food (Fruit/Veg Distributors/Suppliers)

Norfolk County Scouts Council

01603 502 246 www.norfolkscouts.org.uk Charities

Healthy Ambitions Bridge Training Solutions

07824 425668 Training Providers/Services

www.healthyambitions.org.uk Charities

01953 498009 www.crucialpoweruk.co.uk Energy

07775 733444 www.seedconsultingcompany.com Marketing Services

Norfolk Wealth Management

01493 742326

CJ Management Ltd

Crucial Power UK Ltd

SEED Brand Marketing Events LTD

01473 786671

www.norfolkwealthmanagement.co.uk Financial Services

07825 248678 www.whatpartnership.co.uk Financial Adviser

Pink Lizard Promotions Ltd

Herbert Systems

01945 430 666 www.herbertsystems.co.uk Bags/Packaging Manufacturers/ Suppliers (all mater)

Ormiston Victory Academy

01603 742310 www.ormistonvictoryacademy.co.uk Education

Smith & Pinching General Insurance Services Ltd

01603 789 966 www.smith-pinching.co.uk Insurance Services Ltd

The Abel Group (Abel Energy)

01953 884486 www.abelenergy.co.uk Energy

Hexeal Chemicals Ltd

01603 604200 Dexters Recruitment Limited

www.hexchem.co.uk Chemicals

01493 718696 www.dextersgy.co.uk Recruitment

Drayton Wealth Management Ltd

01603 340280 www.pathfinderperformance.com Business Adviser

0845 0950068 www.justjobsnorfolk.co.uk Recruitment

The Prince’s Trust

01438 730520 www.princes-trust.org.uk Charities

Thorley Magorrian Associates Ltd

Just Jobs Norfolk

01603 861625 www.draytonwealthmanagement.co.uk Financial Adviser

Pathfinder Performance

Petans Ltd

01603 891255 www.petans.co.uk Training Providers/Services

0844 358 3868 www.thorleymagorrian.com Consultants (Business/Management)

Keith Betts Traded Network Limited

07849 141904

07842 118105

Consultants (Business/Management)

www.traded.org.uk Educational Service

NOVEMBER/DECEMBER 2013

PAGE47

NORFOLK VOICE

The doing business better blog.

Yes, I know a blog is an online communication, and you will find this on the website, but here it is in print as well.

In many ways that reflects what’s been going on at The Chamber Sessions. It’s all about using all of the media, techniques and opportunities available, to connect.

The Chamber Sessions arrived in style at The Forum on September 19. Brilliant speakers, a packed house and a real insight into how to be better @ online. Sponsored by HP no less this session really set the pace for this programme of practical advice and help.

Next up was the October 1st Chamber Session.

This time it was breakfast at the Chamber offices.

The Tweets and testimonials from the Forum session were really enthusiastic so I was there to hear Duncan Johnson of Yodelay talk about how

Direct from

because Rachel Paul of Consult East was there to talk about be better at building relationships.

Lessons learned? Listening is as important as speaking. Understand and empathise.

Overcome barriers. Some of this stuff was pretty demanding. Opening conversations with each other, saying out loud what the other person’s strengths and weaknesses were. In public! At 8.30 am! It worked though. I left the session empowered and enthused.

by Pete Goodrum

to be better at online networking. If you didn’t know your Google from your Google Plus, or your feedly from your buffer (Do you? You should have been there!) you certainly knew how to create a strategy for really effective online networking by the time you left. I thought there were some great tips, and real interaction with the group. No doubt about it, this was what the Chamber Sessions were meant to do.

A week later, and yes they’re early starts, but the Chamber meeting room was full again on October 8th. Which was entirely appropriate

Free. Informative. Engaging. And with real, practical advice you can take away and use the same day. That has to be worth a try doesn’t it?

Next up…… ‘Be better at face to face networking’. See how these sessions flow and fit together? I’m certainly going to be there, face to face.

Come on, connect. Get in to The Chamber Sessions. Check the website for details. Start doing business, better.

Business Data Management Solutions

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Anglian Archives are able to provide cost effective tailor made solutions for all data storage and management requirements including rapid file and box retrieval as needed via a bar coding system.

Additional services include secure document shredding, cataloguing and scheduled destruction of your files to whatever date you set.

We work with a number of blue chip companies across the private and public sector in a vast array of industries from construction and engineering, to financial and insurance, to solicitors, surveyors and architects, to local government and public services, to education and training and many in between!

We pride ourselves in our quality of customer service and flexibility so why not put us to the test?

For further information please contact Anglian Archives T: 01603 766404 E: info@anglianarchives.co.uk www.anglianarchives.co.uk

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

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A WEEK IN THE LIFE OF

A week in the Life of...

Alex Dickerson Assistant Accountant

Monday

A busy week ahead! No time for the Monday morning blues, as I have to collate all financial and non financial Management Information for this week’s audit committee.

This involves scrutinising each department to see how they are weighing up against their targets, set by senior management at the start of the year. After this I assisted the events team with their admin work in preparation for this week’s exhibition.

Tuesday

It has been a consolidation day. I have been working on as risk analysis system for our membership, and doing some maintenance to our client management system over the past couple of months and today I managed to get some of the final aspects of these projects completed.

Wednesday

Today is Audit Committee. This is where we discuss the Financials for the previous month and discuss any anomalies within the figures against what was budgeted. As we are half way through our financial year, we also discussed the re-forecast, to see where we think we will be by the end of the year. In the afternoon I had done the weeks banking, then loading the van to go down to Carrow Road to help the events team set up for tomorrow’s B2B Exhibition.

Thursday

It is the Autumn B2B today! One of those rare occasions where the accountant is let out of the office.

It’s a very long day, arriving at 7am to finish setting up the Chamber stands and helping exhibitors set up as they begin to arrive. My day

consisted of standing on reception, signing our delegates in as they arrive and running through the days programme with them. Manning the stairs to let people know where they need to go, along with aiding our exhibitors with any queries they may have. At the end of the day, it’s time to pack everything up a put it back in the van ready to go home and lay down!

Friday

We have a dress down day in the office post B2B, wearing trainers to help my feet recover after the exhibition.

The morning was spent chasing outstanding invoices, and agreeing supplier balances. It is nearing the end of the month, so I get the payroll processed and begin to post any adjustments for month end.

Chamber New Faces.

Norfolk Chamber is delighted to welcome on board two new members of staff.

Rachel Rogers

Events Co-ordinator Rachel has joined the Chamber as an Events Co-ordinator and has already started to deliver our Chamber Sessions training events. Rachel said “It is just lovely to be a part of an enthusiastic and proactive events team. I look forward to being a part of a team that delivers the best events in Norfolk”

The sustainable Chamber.

As sponsors of the Green100, we are trying to make ourselves more environmentally friendly.

The majority of us use modern technology as our preferred choice, therefore we have taken the decision to no longer issue Chamber diaries or a hard copy of the Business Directory. However an electronic version of the Norfolk Business Directory will be available.

Abi Charter, Events Manager, said: “Rachel brings enthusiasm, positivity and exceptional organisational skills and is exactly what this busy events team needs to deliver our high quality events programme.”

Jack Edwards

Office Assistant Apprentice Jack will be working across all departments of the Chamber, providing administrative support to Events, Membership, International and Policy.

“I couldn’t be happier to have joined the Chamber; being given the opportunity to complete my apprenticeship here is an honour. Since I joined the Chamber I have been made to feel extremely welcome by everyone and I look forward to the time I will spend here” said Jack.

Nova Fairbank, Executive Assistant to the Chief Executive, said: “Jack is a very welcome addition to the Norfolk Chamber and is already showing how an apprentice can add value and support to a busy organisation.”

NOVEMBER/DECEMBER 2013

PAGE49

PAGE TITLEVOICE NORFOLK

The last word.

Name: Nicole McCartney Company: Ormiston Venture Academy Job title: Executive Principal Biog: Nicole is the Executive Principal of Ormiston Venture Academy and the National Director of Performance and Partnerships at Ormiston Academies Trust. Nicole’s early background in marketing and PR has been crucial in her strategic transformation of failing schools. She has a passion for learning and teaching and regenerating communities and her knowledge and understanding of educational reform, strategic planning and transformational change have made a significant impact on the students and community in Gorleston, Norfolk.

What did you want to be when you were young?

I always wanted to be a writer. Books were always a part of our household and I used to read anything and everything I could get my hands on. I would often write ‘sequels’ to books I read, which were usually short stories based on a main character that I liked. In spite of that, and my training as an English teacher, my spelling is terrible.

What could you not live without?

Diet Coke, I’m afraid.

If you could invite any two people to dinner, who would they be and why?

Without a doubt, the first would be Dave Eggers, who I believe is one of the most talented writers of my generation. He has created some fantastic literacy programmes for disadvantaged students in the United States that I would love to speak to him about. His first novel, ‘A Heart-breaking Work of Staggering Genius’ would also be a big topic of conversation. He couldn’t have been braver in his choice of title! My second guest would have to be Iris Apfel, just to see what she would wear!

If you could build a house anywhere in the world, where would it be?

What is, in your opinion, the greatest invention ever?

Though I don’t envisage myself going back, it would be on the shores of Lake Michigan. There is nothing like swimming into the sunset in a vast body of fresh water. My students and staff would never believe it, but I used to be quite the fisher(wo)man. I would love to wake up in the mornings and cast a line out for a walleye or two.

The automobile. Like any proper American, I love my car! My first was a horrible, rusty, old Ford utility van with absolutely no interior. My father bolted an upturned bucket to the floor for me to sit on whilst I drove, and at the time I thought it was the greatest thing ever. I now wonder how I lived through it!

What makes you angry?

The ‘big ones’ would be cruelty or injustice. In an everyday sense, it would be packages that are hard to open. Drives me crazy.

If you only had a £1 left in the whole world, what would you spend it on?

One of those bottles with a genie in it. Obviously.

What is the best thing about Norfolk?

The staff and students at Ormiston Venture Academy. There is not a more motivated, hardworking, aspirational, creative community of people on earth. A close second to that would be the ‘big’ sky. I love walking my dog through the fields on a sunny day in Norfolk. Nothing like it!

THE MAGAZINE OF NORFOLK CHAMBER OF COMMERCE AND INDUSTRY

What is the most valuable lesson you have learnt in life?

To be generous. I once caught my mother bagging up a large proportion of the few groceries we had in the house. When I asked her why, she told me that she found a family who weren’t as lucky as we were. She was forever reminding me that there were people who had less than we did even though we had very, very little.

If you could come back as an animal in your next life, what would it be and why?

I would have to say a sloth. People are always telling me I need to slow down, and that might just do it!

Y G O L NO

3 1 0 AY 2

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