Business News

By Sophie Burt, Head of Fundraising and Community Development, Worcestershire Acute Hospitals Charity.

The benefits for businesses and charities working together have long been realised. Aligning your business with a charity that connects with your own values can be a valuable growth opportunity, as well as providing the warm fuzzy feeling of making a real difference to your chosen cause. When it comes to event sponsorship this mutually beneficial partnership can go a step further and it’s important to discuss the aims that your business wants to achieve from this investment and explore the opportunities that exist beyond the usual logos, tickets and press releases. Charity event sponsorship can offer low-cost marketing for your business. The charity will have its own, often very engaged and invested, audience and so can offer a good ROI and a new way to differentiate your business. Customers are increasingly mindful so demonstrating your commitment to a charitable cause can improve public perception of your brand. Charity events can also be wonderful opportunities for client entertainment or staff appreciation. Worcestershire Acute Hospitals Charity will soon be hosting the annual Worcestershire Acute Hospitals NHS Trust’s Staff Awards and will be offering a range of sponsorship opportunities that we hope will offer your business all the benefits that you are aiming to achieve.

The UK’s leading boiler brand, Worcester Bosch, have announced a new initiative to celebrate their 60th birthday, which gives its employees the opportunity to volunteer a working day for their charity or community project of choice. The company has over 1800 employees nationwide and are looking for Worcester and Clay Cross charities or community-led projects as well as groups that have national reach to put forward as inspiration. At Worcester Bosch, Corporate Social Responsibility is an intrinsic part of the business that extends beyond the products they manufacture to encompass environmental commitment, social community and the workplace. Giving back to the community, for the past sixty years, has not only helped the manufacturer support and build lasting connections with the local community but has helped inspire both employees and the next generation of apprentices and young professionals. Worcester Bosch puts charity and volunteering at the heart of their workforce and community. Every year, employees choose a charity to work alongside and fundraise for. This year, the chosen charity is Mind who provide mental health services. Over the years hundreds of thousands of pounds have been raised for good causes along with days spent helping local charities including St Richard’s Hospice and Acorns Children’s Hospice. Victoria Billings, Director of Marketing at Worcester Bosch, comments, “Throughout our 60-year history, warming lives has been an intricate part of our business, not only in the products we manufacture but in the impact we have on those around us. We really want this to shine through during our anniversary by offering a collective 12,600 hours of support from all of our employees.” If you are looking for volunteers and are based in the Worcestershire or Clay Cross area, the company wants to hear from you! Please visit www.worcester-bosch. co.uk/60yearvolunteer and fill in the simple online form. Your project will be added to a register shared around the internal employees and our interested volunteers will be in touch.

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