Discovery Center at Murfree Spring 502 Southeast Broad Street Murfreesboro, TN 37130 615-890-2300 explorethedc.org
Participating Members
Engaging Curious Minds Discovery Center at Murfree Spring | Community Impact Report
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Save the Date!
October 12-21, 2018
visitors inspired since 1987
Looking to the Future
Play Matters “When we treat children’s play as seriously as it deserves, we are helping them feel the joy that’s to be found in the creative spirit. It’s the things we play with and the people who help us play that make a great difference in our lives.” -- Fred Rogers Dear Friends, What we do here at Discovery Center matters. This past year has been one of expanded partnerships and celebration. In 2017, we celebrated thirty years of nurturing wonder, and providing open-ended experiences where children and families can test ideas and explore. Since opening our doors in 1987, the unique exhibits and talented staff of Discovery Center have captivated 2.3 million curious visitors. We wanted to come up with a plan to expand our impact, properly mark this thirty-year anniversary, and thank the community for their ongoing support. This aspiration became the genesis of the Tennessee STEAM Festival. Our initial plan was to have 10 STEAM-packed days with awesome science, technology, engineering, art, and math in our own back yard. “Our own backyard” quickly became a state wide festival in year one. At the end of 10 exhilarating days, over 10,000 attendees were inspired, engaged, and entertained at over 82 venues across Tennessee. Education Networks of America, FedEx, Schwan Cosmetics, and the Nashville Section of The American Chemical Society came on board as new partners and sponsored the Festival! Big League Fun was a home run. During opening day on May 20th, special interactive stations were set up around Discovery Center. The 2,000 square-foot hands-on summer exhibit experience featured simulated ball games, and trivia challenges that promoted important educational concepts for children and engaged fans of all ages. From Spring Training to the World Series, members and guests explored the ins and outs of baseball season. Exhibit activities emphasized the science and math behind the sport, reflected national academic standards for schoolage children, and supported developmental milestones set
by the National Association for the Education of Young Children. Dr. Richard Valerdi, Associate Professor at Arizona State University and TedX Talk speaker, delivered a dynamic Science Café for families on the math and science behind baseball. August 21st, 2017 was eclipse time at Discovery Center. We had families from New York, Alabama, Missouri, Louisiana, and beyond! Guests posted on facebook about their experience: “We had an amazing time - your team should be completely proud of the event!!!!” The cover of this report aptly depicts the wonder and joy shared by families on this historic summer day. What we do here at Discovery Center matters over the next 30 years. Discovery Center provides an opportunity for all children to have access to high quality informal learning experiences – this is critical in developing a robust learning ecosystem that includes out-of-school and after-school partnership programs. A child between the ages of 5 and 8 years of age spends 85% of their time outside the classroom. It is imperative that we facilitate experiences that can’t be found at home or school, experiences that will inspire inquiry. Over the next 30 years and beyond, we will continue to be impact driven. We will provide those transformational moments that inspire children to become collaborative, compassionate, and innovative leaders. We are striving to make Discovery Center one of the nation’s best, most resourceful and relevant children’s museums. We want to serve our growing community. Thank you for playing a part in our success.
Expanding Opportunities
Expanding Perspectives
As Discovery Center at Murfree Spring continues to expand its exhibits, programs, and outreach, we have been working on plans for an additional campus in Williamson County. This will help us better serve the families of Williamson County and the surrounding western and southern counties. It will also provide numerous opportunities for innovation and collaboration between the two sites.
Being an inclusive organization means trying to do our best to understand and reflect the needs of the many audiences we serve. Discovery Center is excited to be part of two initiatives that will help broaden our perspectives on inclusion and the needs of our visitors.
It’s no secret Franklin and Williamson County are imbued with rich history, world-class schools, a top-notch library system, amazing shops and restaurants, popular festivals, beautiful parks, new corporate headquarters, fantastic golf courses, and a robust real estate market. What’s missing? A children’s museum – a place where families can go and have fun and learn together. Discovery Center’s focus on science, technology, engineering, art and math (or STEAM) is a huge benefit to our region because we offer “informal education,” which plays an important supporting role in our education system. Think about the school groups from Williamson and surrounding counties that will visit for a field trip, or the after-school programs that will be offered, or community gatherings that will be held. The tools and resources of a museum like this go a long way towards improving knowledge and broadening our horizons. The museum aims to develop an ecosystem of community partners that include: Williamson County Schools, Franklin Special School District, Columbia State, Franklin Parks, Boys & Girls Club, and various corporations. We appreciate the support we’ve received from Williamson Inc. as we’ve developed plans that complement the aesthetic of the surrounding area. We’re excited to bring this project to fruition, providing yet another reason to fall in love with middle Tennessee!
Building Evaluation Capacity is an opportunity to increase our understanding of evaluation and learn to think like an evaluator. Our first session with consultant Jessica Sickler included learning about evaluative thinking, logic models, evaluation questions, and being a reflective practitioner. Discovery Center will work with Jessica through two more workshops over the next 16 months. In addition to the intensive professional development work, public work sessions intended to build regional awareness about evaluation will feature two renowned professionals: Swarupa Anila with the Detroit Institute of Arts and Jessica Luke with the University of Washington. Discovery Center is also pleased to be joining 4 other museums from around the nation in the Cultural Competence Learning Institute (CCLI) Institute. The CCLI is both a process and set of resources designed to help museums increase their organizational capacity around diversity and culture. In addition to developing strategies, timelines, and processes for achieving strategic initiatives, we will benefit from the lessons and perspectives of other national colleagues through monthly calls, and will receive facilitated instruction to increase institutional capacity. These projects are funded by grants from the Institute of Museum and Library Services.
Tara A. MacDougall President & CEO 19
Financial Snapshot 2016 Discovery Center’s financial performance for 2016 was strong. The museum experienced a 27% increase in revenue driven by our first year to receive funding as part of the Tennessee Science Alliance and by a 22% increase in earned income. One of our strengths is our diversity in revenue sources, including earned income, contributions and public support. Earned income from admissions, memberships, birthday parties, camps and other programs represented 53% of our revenue. Generous annual contributed support from corporations, foundations and individuals made up 35% of our revenue and public support from federal, city and state governments made up 12% of revenue.
Through a partnership with GlaxoSmithKline, Discovery Center brought free, hands-on science of sports activities to over 210 kids in the summer of 2017.
Favorable revenue growth has allowed us to continue to concentrate on providing quality experiences for families in Middle Tennessee and beyond. Overall, for every dollar expended to carry out our mission, 74% went towards programs, 16% to Administration and 10% to Fundraising. We would not be able to achieve our goals if it were not for the hard work of our staff, generous support of donors and leadership from our board. Discovery Center is looking forward to growing our revenue in all areas in the years to come. A complete copy of our audited financial statements and 990 may be found at Givingmatters.com. Total Revenue for 2016: $1.3 million
Where it comes from
12%
Earned
35%
Private
53%
Public
IN THIS REPORT 4 Letter from the Chairman of the Board
13 Meet Dale McCreedy
5 Celebration of 30 Years
14 Community Partner Spotlight: MTeach
6 Corporate & Foundation Donor Spotlight
15 Beyond the Bell: Out-of-School Time
8 Volunteer Spotlight
16 Board Member of the Year
9 Community Donor Spotlight
17 Donor List & Financial Highlights
10 Tennessee STEAM Festival Success
19 Onward & Upward
12 Member Feature: The Vongphachanh Family If you have questions about this publication, contact Hayley Richey, (615) 890-2300 x246.
Where it goes
Veronica Bosnak CFO, Director of Operations
10% Program Expenses
16% Administrative
74% Fundraising
502 SE Broad Street Murfreesboro, TN 37130 (615) 890-2300 explorethedc.org facebook.com/discoverycenter twitter.com/explorethedc instagram.com/explorethedc youtube.com/explorethedc Printed by
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Leadership Team Tara MacDougall President & CEO
franklinsprinting.org
Dale McCreedy Vice President, Community & Audience Engagement Caitlyn Brown Director of Philanthropy Jeri Hasselbring Museum Experience Analyst John Hawkins Director of Education Jennifer Neal Director of Grants & Membership Development
Letter from the Board Chairman
T
he following contributions were made through generous support of Discovery Center between January 1, 2017 and December 31, 2017. This underwriting is critical to enhance and improve our programs and exhibits and to continue offering high-quality, informal STEAM learning opportunities to the community.
Tom Campion Franke Suzanne Curry Rutherford County Schools
Dear Friends, In this report, you’ll see amazing stories of the impact of Discovery Center, a truly extraordinary place that has a transformative effect on families and children throughout the region. A place where kids make connections between things that they learn at the museum, their interactions with family members, and new things they may learn in school. A place where a child’s understanding of the world grows through frequent visits that might include pretend play in Tiny Town, art explorations in Creation Station, or cultural exploration during a free day. I am proud to have launched the Discover India event in 2013 and amazed at the continued success of this annual free day. It is moving to see so many children and families, some who may never travel outside their own community, experience India and Indian culture firsthand through music, dance, food, and art. As you see the highlights from the past year, you’ll understand the power of play and discovery. You have helped us to harness the power of play and jump start the next generation. Our impact in the lives of children and their families would not be possible without the generous support of our donors, volunteers, members, and other supporters. Thank you for helping us not only create exceptional play opportunities for children, but also for helping us empower parents to do the same.
Lara Daniel Middle Tennessee State University Terri Donovan Sterling Communications Tim Fallon Vice President Nissan North America Amy Farrar Farrrar | Wright, PLLC Blair Glenn Quality Industries Kalpana Gowda President Psychologist Paula Leslie Past President Middle Tennessee State University Nick Lewis Cisco Systems David Mitchell Board Treasurer Franklin Synergy Bank Ashley Pope Jackson National Rick Sain Community Volunteer Dr. Lana Seivers Middle Tennessee State University
Dr. Kalpana Gowda Chairman of the Board
Chantho Sourinho County Commissioner Bill Wright State Farm Insurance Companies
$75,000 and above The Nissan Foundation $25,000 - $74,999 Jennings and Rebecca Jones Foundation $10,000 - $24,999 Karen and Andy Adams Christy Houston Foundation The Franklin Institute General Mills Foundation Billie and Joe Little, MD City of Murfreesboro The Richard Siegel Foundation Tennessee Valley Authority United Way of Rutherford and Cannon County $5,000 - $9,999 Adams Family Foundation Dan and Margaret Maddox Charitable Trust FedEx Nashville Section American Chemical Society Predators Foundation Publix Super Markets Charities Tennessee Arts Commission Twin Cities Public Television $2,500 - $4,999 Mr. and Mrs. Fred Adams Kathy and Scott Corlew Franklin Synergy Bank The Grove at Williamson Place Jackson National Life Mikey’s Motors ODL Ole South Properties, Inc. Drs. Susan Andrews and Randall Rickard Rutherford County Chamber of Commerce Smile Doctors - Togrye Orthodontics Tennessee Arts Commission Wild About Smiles Pediatric Dentistry $1,000 - $2,499 Atmos Energy Corporation Jim Bailey and Teresa Quance Bridgestone Americas Trust Fund Charity Circle of Murfreesboro Community Development Department Julie Corcoran John and Betty Dixon Drake Eye Care and Eyewear Drs. Sherry and Russ Galloway Dr. Lingaiah Chandrashekar and Dr. Kalpana Gowda Mr. and Mrs. Keith Harmon Mr. and Mrs. Nick Lewis Paula and Mike Leslie Judy and Joe Powell Project One Four Dr. Elizabeth Rhea Mr. and Mrs. Bill Richmond Saint Thomas Rutherford Hospital Schwan Cosmetics
Mr. and Mrs. Rick Swafford Thigpen Hearing Center PLLC Toot’s Restaurant US Bank Mr. and Mrs. Michael Ussery Mr. and Mrs. Paul Vaughan Mr. and Mrs. Don Witherspoon $500 - $999 Mr. and Mrs. Ronnie Barrett Dr. and Mrs. James Boerner Mr. and Mrs. Ernest Burgess Dr. and Mrs. James E. Calder Sarah Beth and Patrick Clark Dr. and Mrs. Scott Corlew Dr. and Mrs. Frank Drowota Farrar | Wright, PLLC Mrs. Charlotte Gardner Mr. and Mrs. John Harney Mr. Kevin Harney The HCA Foundation Representative John Hood Mr. and Mrs. Gary Johnson Dr. and Mrs. Brian Lee Mrs. Sarah Little Dr. and Mrs. Preston MacDougall Maples Realty and Auction Co. Miller Loughry Beach Insurance Services, Inc. Dr. and Mrs. Jim Nunnery Parkerson Santel PLLC Tina and Utpal Patel Pinnacle Financial Partners Ms. Marcie Richmond Mrs. Ann Elizabeth Rucker Mr. and Mrs. Dan Scott Lori and James Smith Mr. and Mrs. Paul Stampley State Farm Companies Foundation Sterling Communications, Terri Donovan Truist - UPS Dr. and Mrs. Andrew Wright Mr. and Mrs. Bill Wright $200 - $499 Kathryn Alexander American Chemical Society East TN Section Ann Hoke and Associates Mr. and Mrs. Charlie Baum Bell Jewelers Drs. Melanie and James Bishop Dr. and Mrs. Kurt Blum Mr. and Mrs. Randy Bozeman Tom and Carole Cheatham Children’s Dentistry and Orthodontics Cecil Coleman Lara and Steve Daniel Mr. and Mrs. Grant DeJean Dempsey, Vantrease and Follis Dr. and Mrs. Edward Eastham Mr. and Mrs. Tim Fallon Dr. and Mrs. Chester Falterman Mr. and Mrs. Gordon Ferguson Dr. and Mrs. Robert Fischer
Thank you
Board of Directors 2018
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CONTRIBUTIONS Lindsey Fournier Dan and Lisa Foutch Mr. and Mrs. Howard George Saraswathi and CK Gowda Mr. and Mrs. Gary Green Randy and Natalie Hillis Ashley and Garrett Holloway Ms. Roenella Hornsby Ideal Clamp Products Inc. Mr. and Mrs. Chris Jackson Jennifer Jehrio-Butler Dr. and Mrs. Warren Johnson Mr. and Mrs. Danny Jones Mr. and Mrs. David Jones Mr. and Mrs. Ransom Jones Mr. and Mrs. Eric Klumpe Dr. and Mrs. Murali Kolli Dr. and Mrs. Warren Langworthy Dr. Elizabeth LaRoche and Mr. John Murray Mr. and Mrs. Jim Lea Christine Lombardi and Annette Lombardi Mr. and Mrs. Ed Loughry Mr. and Mrs. Donald McDonald Mayor and Mrs. Shane McFarland Mr. and Mrs. Bill Mills Dr. and Mrs. Britt Mioton Mr. and Mrs. Newton Molloy Sovana and Steve Moore Mr. William Morris Drs. Mary and Max Moss Murfreesboro Family Dentistry James and Zenaida Oakes Dr. and Mrs. Tracy Pack - Pack Orthodontics Nicole Pankey Parents of Montessori Weaver School Dr. and Mrs. Steven Payne Prufrock Communications Stephanie and Michael Roach Mr. and Mrs. Rick Sain Dr. Kristin Salter Dr. Saleh Sbenaty Mr. and Mrs. David Sevier Ellen and Richard Slicker Studio C Photography T. Wright Properties Alex and Kristen Taylor Judge and Mrs. Royce Taylor Mr. and Mrs. Billy Taylor Dr. and Mrs. Bryan Terry Thompson Services Inc. Mr. and Mrs. Greg Tucker Dr. and Mrs. David Urban Mr. and Mrs. Bart Walker Mr. and Mrs. Jack Weatherford Mr. and Mrs. Chad White Mr. and Mrs. Buckley Winfree Dr. and Mrs. Tom Wolohon Mr. and Mrs. Andy Womack Woodfin Funeral Chapel Matthew and Sonya Wright Mrs. Peggy Young
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Board Member of the Year - 2017 Tim Fallon
Celebrating 30 Years! Secret Garden Party a night of honor
Originally from Arkansas, Tim Fallon jumped at the chance to transfer from Northern California back to the south when he was offered a job at the Nissan Smyrna Vehicle Assembly Plant. Tim and his wife, Sasha, have found a great community to put down roots for them and their three beautiful children, Jack (9), Gabriel (7) and Nicole (5). Tim was asked to join the board in 2017, and “it did not take much convincing to join the board of such a great organization,” says Tim.
“I love seeing the smiles on the faces of people of all ages every time I visit the Discovery Center. I want to be a part of continuing and growing that impact.” Tim has been an integral part of the board serving on the Executive Committee, attending events, and being an advocate for purposeful play. It was Tim’s insistence and perseverance that led to the donation of a new Nissan Pathfinder for Discovery Center’s mobile education programs. “I hope that Discovery Center will continue to grow and have an impact in Rutherford County and beyond. My life, and the lives of my family, have benefitted greatly, and I hope more and more people get to experience what we have,” says Tim. When asked what surprise him most about serving on the board, he paid respect to the museum staff that is dedicated to providing the best possible experience to all visitors and community members touched by the programs. “There are numerous staff members that you never see at the front desk, but that put in countless hours and tireless efforts moving forward the mission of the Discovery Center.”
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The State of Tennessee honored the Discovery Center at Murfree Spring for engaging curious minds to fuel the future for three decades. The recognition was presented during the Discovery Center’s annual Secret Garden Party on June 2, 2017. The proclamation from Dawn White, District 37 State Representative, offered congratulations to the Discovery Center where for 30 years it “has been a place where individuals young and old can explore, learn, and grow” and thanks for “the impact on students and families throughout the state.”
The 2017 Secret Garden Party was also an opportunity to honor Billie and Joe Little for their vision and dedication to Discovery Center for over 30 years. Joe, a practicing pediatrician, and Billie, an educator, led an eager group of young parents to discuss a hands-on art and science museum in Murfreesboro. After an extensive grass roots campaign, a building was purchased at 503 N. Maple Street and renovated. Hundreds of volunteers painted, cleaned, and prepared Discovery House for opening just one year later, on March 3, 1987. The 4,500 square foot facility hosted 11,000 in its first year with Billie Little serving as its first Executive Director. Billie Little’s energy and insight kept the project moving forward, and she spent the next 25 years dedicated to the museum.
“For Billie Little to be involved with her heart and soul since 1986 is an inspiration,” says current Discovery Center President & CEO, Tara MacDougall.
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Beyond the Bell It’s no secret that out-of-school time (OST) – the time before and after school, weekends and evenings, and school breaks – contains the largest blocks of discretionary time in a child’s typical week. Discovery Center is committed to providing consistent, high-quality OST learning
Donor Spotlight
The Nissan Foundation/Nissan North America Diversity drives engagement – whether you are talking about a global corporation or your local children’s museum. We’re grateful to have partners like Nissan North America and the Nissan Foundation to help provide cultural and science programs to all children and families throughout middle Tennessee. Since 2004, Nissan has contributed over $658,000 to Discovery Center. This includes annual grants to support our free cultural community days such as Discover India and Hispanic Heritage Day, and sponsorship of exciting exhibits like Wheels and the Nissan Super Service Center. In addition to their generous financial contributions, Nissan
has also donated a vehicle to take our education outreach programs throughout middle Tennessee, volunteered by repairing exhibits, and provided representatives to serve on our board of directors and executive committee. Through its donation of equipment, time, and funding, Nissan North America and the Nissan Foundation have been integral in supporting our mission to engage curious minds to fuel the future. Thanks to Nissan, over 1,400,000 children & families have experienced authentic cultural and science activities firsthand.
“Out-of-school time programs offer supportive contexts for youth development and offer excellent opportunities for youth to develop skills in engaging environments.” American Youth Policy Forum
Sibshops engage siblings of children with special needs in fun-filled activities, games, and talk about the good and not-so-good parts of having a sibling with special needs.
Explorer’s Club provided over 300 hands-on STEM experiences to students at the Murfreesboro Boys & Girls Club.
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opportunities for youth in middle Tennessee. We have a strong history of providing OST opportunities in various forms, which include Camp Discovery, GSK Science in the Summer™, SciGirls Code, Explorer’s Club, and SibShops.
Activities designed to amplify inspiration and curiousity along with schedules developed to better accommodate parents resulted in Camp Discovery participation growth of 26% and serving over 700 children in 2017.
Featuring exciting, hands-on science science of sports activities, GSK Science in the Summer™ served over 210 students in 4 counties.
Partnering with Twin Cities Public Television, Discovery Center piloted the SciGirls Code curriculum and materials with 10+ girls twice a week for 9 months at Eagleville School led by Eagleville’s Instructional Technology Coach Christina Tibbs. 15
Community Partner Spotlight MTSU MTeach
Creativity Transformative Learning Curiosity
Fun & Play
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FUN & PLAY
Diversity & Inclusion TRANSFORMATIVE LEARNING
Discovery Center Values
In 2017, Discovery Center invited our staff, board, advisory board, and youth council to help craft the words that capture what we believe in and how we should serve our community. We are excited and proud that the process of uncovering, verbalizing, and celebrating our core values unfolded, leading to the following:
CREATVITY
In STEP 2, STEM majors learn to develop their own activelearning lessons and repeat the STEP 1 process in a middle school classroom. Each year, about half of the 100 STEP 1 students choose to become science and math teachers. Others become strong advocates for K12 education in their STEM careers.
“Having students facilitate learning at Discovery Center not only shaped the preservice teachers’ experience and practice in new ways, but influenced their understanding of how children learn that will impact their careers for years to come.” Sally Millsap, MTeach Program Coordinator
CURIOSITY
In STEP 1, STEM majors learn to deliver an active learning math or science lesson for an elementary classroom. After practicing on peers and revising, they present the lesson in an elementary classroom under guidance from a master teacher.
Discovery Center and MTeach began a unique partnership that placed summer MTeach students in Discovery Center’s exhibit spaces and camp programs with museum visitors serving as the context for MTeach student lessons. It was a great success, highlighting the strengths and opportunities in informal teaching experiences and building students’ communication skills about STEM content.
Nissan’s corporate responsibility stretches far beyond Discovery Center. “Enriching people’s lives” – this is the global vision of Nissan and all of its operating companies across the world. Nissan supports its vision by improving the quality of life in the communities where it operates.
DIVERSITY & INCLUSION
MTeach, MTSU’s secondary math and science teacher certification program, provides opportunities for undergraduate STEM majors to “try out teaching” as an add-on to their existing STEM major. STEM majors may enroll in two 1-credit MTeach courses (STEP 1 and STEP 2) free of charge to explore their interest in becoming a STEM teacher.
“The Nissan Foundation is proud to support educational programs that celebrate and foster greater appreciation for the value that exists in a positive, diverse community,” said Vicki Smith, Nissan Foundation Executive Director.
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Volunteer Spotlight
Dirk Heusinkveld and Isabella Reish
Staff Spotlight Dale McCreedy Animals & Aviation
Be Sharp!
Dirk Heusinkveld has been volunteering at the Discovery Center since January 2017. His sister, Meredith, used to work at the museum, and he always enjoyed visiting her when she worked. When CEO Tara MacDougall, a friend of the family, asked if Dirk would be interested in volunteering, it was an easy yes!
Hi! My name is Isabella Reish. I am a second year youth council member. I like serving on the Youth Council because it feels amazing to give back to the community in any way or to take positions of leadership. The entire experience of learning how to work as a team and be a good volunteer has been wonderful.
Dirk works mainly with the animals. He’s known for making the animals delicious dinnertime salads and isn’t afraid to roll up his sleeves to do the not-so-fun jobs. He loves all the animals so much that he cannot name a favorite. “The best part of volunteering at Discovery Center is being helpful to others, “ Dirk says. Dirk’s other interests are toy collecting and flying, so naturally his favorite exhibit is the airplanes. He is taking flying lessons with his dad, likes to collect vintage Transformers, and enjoys traveling to BotCon conventions around the United States. 8
by Isabella Reish
The events that the Discovery Center holds, like the New Year’s countdown to noon, have been so fun to work. I am really grateful for the experience. My hobbies include playing the violin and the ukulele, playing with my dogs, and reading mystery novels. In the future, I would love to go into music, film or social science. My dream job is to be a violinist in the New York Philharmonic. Both of my parents are very supportive and inspiring to me. They are both very smart individuals who have helped shape me into who I am.
As a child, Dale McCreedy loved playing in the woods, collecting bugs, and was fascinated by dissections. She had a transformative experience in a high school biology class where she was charged to read a scientific research paper and then present to the class. Sharing the knowledge and excitement of a discovery in genetics with the class was very empowering. She has been educating about the process of science ever since. Dale earned her Bachelor of Science in Biology from Lafayette College, and her first job was in a lab working with the influenza virus at The Wistar Institute at the University of Pennsylvania. A perk at working at UPenn was being able to take graudate classes. Dale took a class on handson science and was hooked. She continued to earn her Master’s degree in education, and then joined The Franklin Institute Science Museum, where her work encouraging girls and women in science led to her earning her Ph.D. A native of Pennsylvania, Dale moved to Tennessee in 2016 after her husband transferred to Nashville. Being involved in the museum field for over 20 years, she knew she wanted to work for a museum in the region. She cares
deeply about family and community engagement which are key to children’s museums. One meeting with CEO Tara MacDougall, and Dale knew Discovery Center would be a natural fit. As Vice President of Audience & Community Engagement, Dale has big ideas for the future of Discovery Center.
“It’s exciting to work with other organizations to create partnerships that expand our impact and connect with families who normally don’t visit.” Dale has a son and a daughter. Her hobbies include antiquing, gardening, and photography. In fact, she participates in a weekly Instagram photography challenge… when she remembers.
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Member Spotlight
The Vongphachanh Family Phon Vongphachanh grew up in Murfreesboro and has always loved this community. She began bringing her first child (Meena, now 12) to Discovery Center at a very young age. The family moved several times as her husband, Champ, served in the Army. Champ is now retired after 20 years of service, and they are proud to make Murfreesboro home for themselves, Meena, and their young two year old son Leo. The Vongphachanh’s are regular visitors to Discovery Center attending the SPARK! early childhood program almost every week (and sometimes twice a week)!
“Play is so important to me and my children, and SPARK! is a wonderful program that incorporates play, learning, and movement.” Tiny Town is a family favorite. Meena loved Tiny Town when she was young, and now she can play with her little brother
as well. “We don’t always have the space for the kids to explore at home, so Discovery Center offers a great place to get out that energy and nurture their curiosity.” Phon also says Tiny Town is a great for parents to connect and interact with each other. Regular visits and the SPARK! program aren’t the only benefits the Vongphachanh’s see in their membership. Phon appreciates the effort the staff takes to learn the names of members and their children making every visit a welcoming experience. Additionally, the family visits other museums throughout the country utilizing their reciprocity benefits. When asked what she wished other people knew about Discovery Center, Champ says that the benefits of the membership far outweigh the price. Murfreesboro is fortunate to have a children’s museum and experiences like Discovery Center are unique opportunities for playfulness – to freely explore, engage, and connect.
Donor Spotlight
Thigpen Hearing Center Supporting the local community in every way possible is a strong value for Thigpen Hearing Center, and the 5 Senses exhibit at Discovery Center was a perfect match. Not only does it educate the community in the value of hearing, but it offers families alternatives for engagement and growth and supports the community.
“We love the fact that Discovery Center provides hands on learning opportunities for children to learn alongside their family and further education with structured programs and events,” says Dr. Patti Thigpen. “We are privileged to have the opportunity to serve others and support and uplift our community, therefore we value supporting other area organizations. We are very proud of the ear representation at Discovery Center amid the 5 Senses exhibit.” In addition to Discovery Center, the Thigpen Hearing team has collectively been involved with other organizations such as Special Kids, Greenhouse Ministries, local sports teams, FCA, and Shoes for Orphan Soles. Celebrating their 10th anniversary this year, the Thigpen Hearing Center opened in April 2008 to provide the community of Murfreesboro a level of service with compassion and expertise that was unmatched for this area. Their mission is to uplift the community by improving communication one patient at a time with a vision to enable better communication through improved hearing care using top quality products with doctoral level expertise. Thigpen Hearing Center offers almost 50 years of combined experience to provide the expert treatment for tinnitus and hearing loss for all ages along with the continuing support that it takes to truly experience success with better hearing. They have been recognized as one of the top 5% of audiology practices in the country, the only AudigyCertifiedTM practice in our area.
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Art Math Science Technology Engineering turns
mark your calendar! The festival re
October 12-21, 2018
Program Partners
60+
Attendees
10k
Days
11
Unique Events
82
Counties Participating
12
Awards Won
2
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Southeast Festivals & Events Association Bronze Kaleidoscope Award - Best New Event Tennessee Association of Museums Award of Excellence - Special Event
Explore Sponsor
Inspire Sponsors
Tennessee Sections of the American Chemical Society
Media Partner
TENNESSEESTEAMFESTIVAL.ORG #BeBrilliant
Festival Sponsors
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Art Math Science Technology Engineering turns
mark your calendar! The festival re
October 12-21, 2018
Program Partners
60+
Attendees
10k
Days
11
Unique Events
82
Counties Participating
12
Awards Won
2
10
Southeast Festivals & Events Association Bronze Kaleidoscope Award - Best New Event Tennessee Association of Museums Award of Excellence - Special Event
Explore Sponsor
Inspire Sponsors
Tennessee Sections of the American Chemical Society
Media Partner
TENNESSEESTEAMFESTIVAL.ORG #BeBrilliant
Festival Sponsors
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Member Spotlight
The Vongphachanh Family Phon Vongphachanh grew up in Murfreesboro and has always loved this community. She began bringing her first child (Meena, now 12) to Discovery Center at a very young age. The family moved several times as her husband, Champ, served in the Army. Champ is now retired after 20 years of service, and they are proud to make Murfreesboro home for themselves, Meena, and their young two year old son Leo. The Vongphachanh’s are regular visitors to Discovery Center attending the SPARK! early childhood program almost every week (and sometimes twice a week)!
“Play is so important to me and my children, and SPARK! is a wonderful program that incorporates play, learning, and movement.” Tiny Town is a family favorite. Meena loved Tiny Town when she was young, and now she can play with her little brother
as well. “We don’t always have the space for the kids to explore at home, so Discovery Center offers a great place to get out that energy and nurture their curiosity.” Phon also says Tiny Town is a great for parents to connect and interact with each other. Regular visits and the SPARK! program aren’t the only benefits the Vongphachanh’s see in their membership. Phon appreciates the effort the staff takes to learn the names of members and their children making every visit a welcoming experience. Additionally, the family visits other museums throughout the country utilizing their reciprocity benefits. When asked what she wished other people knew about Discovery Center, Champ says that the benefits of the membership far outweigh the price. Murfreesboro is fortunate to have a children’s museum and experiences like Discovery Center are unique opportunities for playfulness – to freely explore, engage, and connect.
Donor Spotlight
Thigpen Hearing Center Supporting the local community in every way possible is a strong value for Thigpen Hearing Center, and the 5 Senses exhibit at Discovery Center was a perfect match. Not only does it educate the community in the value of hearing, but it offers families alternatives for engagement and growth and supports the community.
“We love the fact that Discovery Center provides hands on learning opportunities for children to learn alongside their family and further education with structured programs and events,” says Dr. Patti Thigpen. “We are privileged to have the opportunity to serve others and support and uplift our community, therefore we value supporting other area organizations. We are very proud of the ear representation at Discovery Center amid the 5 Senses exhibit.” In addition to Discovery Center, the Thigpen Hearing team has collectively been involved with other organizations such as Special Kids, Greenhouse Ministries, local sports teams, FCA, and Shoes for Orphan Soles. Celebrating their 10th anniversary this year, the Thigpen Hearing Center opened in April 2008 to provide the community of Murfreesboro a level of service with compassion and expertise that was unmatched for this area. Their mission is to uplift the community by improving communication one patient at a time with a vision to enable better communication through improved hearing care using top quality products with doctoral level expertise. Thigpen Hearing Center offers almost 50 years of combined experience to provide the expert treatment for tinnitus and hearing loss for all ages along with the continuing support that it takes to truly experience success with better hearing. They have been recognized as one of the top 5% of audiology practices in the country, the only AudigyCertifiedTM practice in our area.
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Volunteer Spotlight
Dirk Heusinkveld and Isabella Reish
Staff Spotlight Dale McCreedy Animals & Aviation
Be Sharp!
Dirk Heusinkveld has been volunteering at the Discovery Center since January 2017. His sister, Meredith, used to work at the museum, and he always enjoyed visiting her when she worked. When CEO Tara MacDougall, a friend of the family, asked if Dirk would be interested in volunteering, it was an easy yes!
Hi! My name is Isabella Reish. I am a second year youth council member. I like serving on the Youth Council because it feels amazing to give back to the community in any way or to take positions of leadership. The entire experience of learning how to work as a team and be a good volunteer has been wonderful.
Dirk works mainly with the animals. He’s known for making the animals delicious dinnertime salads and isn’t afraid to roll up his sleeves to do the not-so-fun jobs. He loves all the animals so much that he cannot name a favorite. “The best part of volunteering at Discovery Center is being helpful to others, “ Dirk says. Dirk’s other interests are toy collecting and flying, so naturally his favorite exhibit is the airplanes. He is taking flying lessons with his dad, likes to collect vintage Transformers, and enjoys traveling to BotCon conventions around the United States. 8
by Isabella Reish
The events that the Discovery Center holds, like the New Year’s countdown to noon, have been so fun to work. I am really grateful for the experience. My hobbies include playing the violin and the ukulele, playing with my dogs, and reading mystery novels. In the future, I would love to go into music, film or social science. My dream job is to be a violinist in the New York Philharmonic. Both of my parents are very supportive and inspiring to me. They are both very smart individuals who have helped shape me into who I am.
As a child, Dale McCreedy loved playing in the woods, collecting bugs, and was fascinated by dissections. She had a transformative experience in a high school biology class where she was charged to read a scientific research paper and then present to the class. Sharing the knowledge and excitement of a discovery in genetics with the class was very empowering. She has been educating about the process of science ever since. Dale earned her Bachelor of Science in Biology from Lafayette College, and her first job was in a lab working with the influenza virus at The Wistar Institute at the University of Pennsylvania. A perk at working at UPenn was being able to take graudate classes. Dale took a class on handson science and was hooked. She continued to earn her Master’s degree in education, and then joined The Franklin Institute Science Museum, where her work encouraging girls and women in science led to her earning her Ph.D. A native of Pennsylvania, Dale moved to Tennessee in 2016 after her husband transferred to Nashville. Being involved in the museum field for over 20 years, she knew she wanted to work for a museum in the region. She cares
deeply about family and community engagement which are key to children’s museums. One meeting with CEO Tara MacDougall, and Dale knew Discovery Center would be a natural fit. As Vice President of Audience & Community Engagement, Dale has big ideas for the future of Discovery Center.
“It’s exciting to work with other organizations to create partnerships that expand our impact and connect with families who normally don’t visit.” Dale has a son and a daughter. Her hobbies include antiquing, gardening, and photography. In fact, she participates in a weekly Instagram photography challenge… when she remembers.
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Community Partner Spotlight MTSU MTeach
Creativity Transformative Learning Curiosity
Fun & Play
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FUN & PLAY
Diversity & Inclusion TRANSFORMATIVE LEARNING
Discovery Center Values
In 2017, Discovery Center invited our staff, board, advisory board, and youth council to help craft the words that capture what we believe in and how we should serve our community. We are excited and proud that the process of uncovering, verbalizing, and celebrating our core values unfolded, leading to the following:
CREATVITY
In STEP 2, STEM majors learn to develop their own activelearning lessons and repeat the STEP 1 process in a middle school classroom. Each year, about half of the 100 STEP 1 students choose to become science and math teachers. Others become strong advocates for K12 education in their STEM careers.
“Having students facilitate learning at Discovery Center not only shaped the preservice teachers’ experience and practice in new ways, but influenced their understanding of how children learn that will impact their careers for years to come.” Sally Millsap, MTeach Program Coordinator
CURIOSITY
In STEP 1, STEM majors learn to deliver an active learning math or science lesson for an elementary classroom. After practicing on peers and revising, they present the lesson in an elementary classroom under guidance from a master teacher.
Discovery Center and MTeach began a unique partnership that placed summer MTeach students in Discovery Center’s exhibit spaces and camp programs with museum visitors serving as the context for MTeach student lessons. It was a great success, highlighting the strengths and opportunities in informal teaching experiences and building students’ communication skills about STEM content.
Nissan’s corporate responsibility stretches far beyond Discovery Center. “Enriching people’s lives” – this is the global vision of Nissan and all of its operating companies across the world. Nissan supports its vision by improving the quality of life in the communities where it operates.
DIVERSITY & INCLUSION
MTeach, MTSU’s secondary math and science teacher certification program, provides opportunities for undergraduate STEM majors to “try out teaching” as an add-on to their existing STEM major. STEM majors may enroll in two 1-credit MTeach courses (STEP 1 and STEP 2) free of charge to explore their interest in becoming a STEM teacher.
“The Nissan Foundation is proud to support educational programs that celebrate and foster greater appreciation for the value that exists in a positive, diverse community,” said Vicki Smith, Nissan Foundation Executive Director.
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Beyond the Bell It’s no secret that out-of-school time (OST) – the time before and after school, weekends and evenings, and school breaks – contains the largest blocks of discretionary time in a child’s typical week. Discovery Center is committed to providing consistent, high-quality OST learning
Donor Spotlight
The Nissan Foundation/Nissan North America Diversity drives engagement – whether you are talking about a global corporation or your local children’s museum. We’re grateful to have partners like Nissan North America and the Nissan Foundation to help provide cultural and science programs to all children and families throughout middle Tennessee. Since 2004, Nissan has contributed over $658,000 to Discovery Center. This includes annual grants to support our free cultural community days such as Discover India and Hispanic Heritage Day, and sponsorship of exciting exhibits like Wheels and the Nissan Super Service Center. In addition to their generous financial contributions, Nissan
has also donated a vehicle to take our education outreach programs throughout middle Tennessee, volunteered by repairing exhibits, and provided representatives to serve on our board of directors and executive committee. Through its donation of equipment, time, and funding, Nissan North America and the Nissan Foundation have been integral in supporting our mission to engage curious minds to fuel the future. Thanks to Nissan, over 1,400,000 children & families have experienced authentic cultural and science activities firsthand.
“Out-of-school time programs offer supportive contexts for youth development and offer excellent opportunities for youth to develop skills in engaging environments.” American Youth Policy Forum
Sibshops engage siblings of children with special needs in fun-filled activities, games, and talk about the good and not-so-good parts of having a sibling with special needs.
Explorer’s Club provided over 300 hands-on STEM experiences to students at the Murfreesboro Boys & Girls Club.
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opportunities for youth in middle Tennessee. We have a strong history of providing OST opportunities in various forms, which include Camp Discovery, GSK Science in the Summer™, SciGirls Code, Explorer’s Club, and SibShops.
Activities designed to amplify inspiration and curiousity along with schedules developed to better accommodate parents resulted in Camp Discovery participation growth of 26% and serving over 700 children in 2017.
Featuring exciting, hands-on science science of sports activities, GSK Science in the Summer™ served over 210 students in 4 counties.
Partnering with Twin Cities Public Television, Discovery Center piloted the SciGirls Code curriculum and materials with 10+ girls twice a week for 9 months at Eagleville School led by Eagleville’s Instructional Technology Coach Christina Tibbs. 15
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Board Member of the Year - 2017 Tim Fallon
Celebrating 30 Years! Secret Garden Party a night of honor
Originally from Arkansas, Tim Fallon jumped at the chance to transfer from Northern California back to the south when he was offered a job at the Nissan Smyrna Vehicle Assembly Plant. Tim and his wife, Sasha, have found a great community to put down roots for them and their three beautiful children, Jack (9), Gabriel (7) and Nicole (5). Tim was asked to join the board in 2017, and “it did not take much convincing to join the board of such a great organization,” says Tim.
“I love seeing the smiles on the faces of people of all ages every time I visit the Discovery Center. I want to be a part of continuing and growing that impact.” Tim has been an integral part of the board serving on the Executive Committee, attending events, and being an advocate for purposeful play. It was Tim’s insistence and perseverance that led to the donation of a new Nissan Pathfinder for Discovery Center’s mobile education programs. “I hope that Discovery Center will continue to grow and have an impact in Rutherford County and beyond. My life, and the lives of my family, have benefitted greatly, and I hope more and more people get to experience what we have,” says Tim. When asked what surprise him most about serving on the board, he paid respect to the museum staff that is dedicated to providing the best possible experience to all visitors and community members touched by the programs. “There are numerous staff members that you never see at the front desk, but that put in countless hours and tireless efforts moving forward the mission of the Discovery Center.”
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The State of Tennessee honored the Discovery Center at Murfree Spring for engaging curious minds to fuel the future for three decades. The recognition was presented during the Discovery Center’s annual Secret Garden Party on June 2, 2017. The proclamation from Dawn White, District 37 State Representative, offered congratulations to the Discovery Center where for 30 years it “has been a place where individuals young and old can explore, learn, and grow” and thanks for “the impact on students and families throughout the state.”
The 2017 Secret Garden Party was also an opportunity to honor Billie and Joe Little for their vision and dedication to Discovery Center for over 30 years. Joe, a practicing pediatrician, and Billie, an educator, led an eager group of young parents to discuss a hands-on art and science museum in Murfreesboro. After an extensive grass roots campaign, a building was purchased at 503 N. Maple Street and renovated. Hundreds of volunteers painted, cleaned, and prepared Discovery House for opening just one year later, on March 3, 1987. The 4,500 square foot facility hosted 11,000 in its first year with Billie Little serving as its first Executive Director. Billie Little’s energy and insight kept the project moving forward, and she spent the next 25 years dedicated to the museum.
“For Billie Little to be involved with her heart and soul since 1986 is an inspiration,” says current Discovery Center President & CEO, Tara MacDougall.
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Letter from the Board Chairman
T
he following contributions were made through generous support of Discovery Center between January 1, 2017 and December 31, 2017. This underwriting is critical to enhance and improve our programs and exhibits and to continue offering high-quality, informal STEAM learning opportunities to the community.
Tom Campion Franke Suzanne Curry Rutherford County Schools
Dear Friends, In this report, you’ll see amazing stories of the impact of Discovery Center, a truly extraordinary place that has a transformative effect on families and children throughout the region. A place where kids make connections between things that they learn at the museum, their interactions with family members, and new things they may learn in school. A place where a child’s understanding of the world grows through frequent visits that might include pretend play in Tiny Town, art explorations in Creation Station, or cultural exploration during a free day. I am proud to have launched the Discover India event in 2013 and amazed at the continued success of this annual free day. It is moving to see so many children and families, some who may never travel outside their own community, experience India and Indian culture firsthand through music, dance, food, and art. As you see the highlights from the past year, you’ll understand the power of play and discovery. You have helped us to harness the power of play and jump start the next generation. Our impact in the lives of children and their families would not be possible without the generous support of our donors, volunteers, members, and other supporters. Thank you for helping us not only create exceptional play opportunities for children, but also for helping us empower parents to do the same.
Lara Daniel Middle Tennessee State University Terri Donovan Sterling Communications Tim Fallon Vice President Nissan North America Amy Farrar Farrrar | Wright, PLLC Blair Glenn Quality Industries Kalpana Gowda President Psychologist Paula Leslie Past President Middle Tennessee State University Nick Lewis Cisco Systems David Mitchell Board Treasurer Franklin Synergy Bank Ashley Pope Jackson National Rick Sain Community Volunteer Dr. Lana Seivers Middle Tennessee State University
Dr. Kalpana Gowda Chairman of the Board
Chantho Sourinho County Commissioner Bill Wright State Farm Insurance Companies
$75,000 and above The Nissan Foundation $25,000 - $74,999 Jennings and Rebecca Jones Foundation $10,000 - $24,999 Karen and Andy Adams Christy Houston Foundation The Franklin Institute General Mills Foundation Billie and Joe Little, MD City of Murfreesboro The Richard Siegel Foundation Tennessee Valley Authority United Way of Rutherford and Cannon County $5,000 - $9,999 Adams Family Foundation Dan and Margaret Maddox Charitable Trust FedEx Nashville Section American Chemical Society Predators Foundation Publix Super Markets Charities Tennessee Arts Commission Twin Cities Public Television $2,500 - $4,999 Mr. and Mrs. Fred Adams Kathy and Scott Corlew Franklin Synergy Bank The Grove at Williamson Place Jackson National Life Mikey’s Motors ODL Ole South Properties, Inc. Drs. Susan Andrews and Randall Rickard Rutherford County Chamber of Commerce Smile Doctors - Togrye Orthodontics Tennessee Arts Commission Wild About Smiles Pediatric Dentistry $1,000 - $2,499 Atmos Energy Corporation Jim Bailey and Teresa Quance Bridgestone Americas Trust Fund Charity Circle of Murfreesboro Community Development Department Julie Corcoran John and Betty Dixon Drake Eye Care and Eyewear Drs. Sherry and Russ Galloway Dr. Lingaiah Chandrashekar and Dr. Kalpana Gowda Mr. and Mrs. Keith Harmon Mr. and Mrs. Nick Lewis Paula and Mike Leslie Judy and Joe Powell Project One Four Dr. Elizabeth Rhea Mr. and Mrs. Bill Richmond Saint Thomas Rutherford Hospital Schwan Cosmetics
Mr. and Mrs. Rick Swafford Thigpen Hearing Center PLLC Toot’s Restaurant US Bank Mr. and Mrs. Michael Ussery Mr. and Mrs. Paul Vaughan Mr. and Mrs. Don Witherspoon $500 - $999 Mr. and Mrs. Ronnie Barrett Dr. and Mrs. James Boerner Mr. and Mrs. Ernest Burgess Dr. and Mrs. James E. Calder Sarah Beth and Patrick Clark Dr. and Mrs. Scott Corlew Dr. and Mrs. Frank Drowota Farrar | Wright, PLLC Mrs. Charlotte Gardner Mr. and Mrs. John Harney Mr. Kevin Harney The HCA Foundation Representative John Hood Mr. and Mrs. Gary Johnson Dr. and Mrs. Brian Lee Mrs. Sarah Little Dr. and Mrs. Preston MacDougall Maples Realty and Auction Co. Miller Loughry Beach Insurance Services, Inc. Dr. and Mrs. Jim Nunnery Parkerson Santel PLLC Tina and Utpal Patel Pinnacle Financial Partners Ms. Marcie Richmond Mrs. Ann Elizabeth Rucker Mr. and Mrs. Dan Scott Lori and James Smith Mr. and Mrs. Paul Stampley State Farm Companies Foundation Sterling Communications, Terri Donovan Truist - UPS Dr. and Mrs. Andrew Wright Mr. and Mrs. Bill Wright $200 - $499 Kathryn Alexander American Chemical Society East TN Section Ann Hoke and Associates Mr. and Mrs. Charlie Baum Bell Jewelers Drs. Melanie and James Bishop Dr. and Mrs. Kurt Blum Mr. and Mrs. Randy Bozeman Tom and Carole Cheatham Children’s Dentistry and Orthodontics Cecil Coleman Lara and Steve Daniel Mr. and Mrs. Grant DeJean Dempsey, Vantrease and Follis Dr. and Mrs. Edward Eastham Mr. and Mrs. Tim Fallon Dr. and Mrs. Chester Falterman Mr. and Mrs. Gordon Ferguson Dr. and Mrs. Robert Fischer
Thank you
Board of Directors 2018
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CONTRIBUTIONS Lindsey Fournier Dan and Lisa Foutch Mr. and Mrs. Howard George Saraswathi and CK Gowda Mr. and Mrs. Gary Green Randy and Natalie Hillis Ashley and Garrett Holloway Ms. Roenella Hornsby Ideal Clamp Products Inc. Mr. and Mrs. Chris Jackson Jennifer Jehrio-Butler Dr. and Mrs. Warren Johnson Mr. and Mrs. Danny Jones Mr. and Mrs. David Jones Mr. and Mrs. Ransom Jones Mr. and Mrs. Eric Klumpe Dr. and Mrs. Murali Kolli Dr. and Mrs. Warren Langworthy Dr. Elizabeth LaRoche and Mr. John Murray Mr. and Mrs. Jim Lea Christine Lombardi and Annette Lombardi Mr. and Mrs. Ed Loughry Mr. and Mrs. Donald McDonald Mayor and Mrs. Shane McFarland Mr. and Mrs. Bill Mills Dr. and Mrs. Britt Mioton Mr. and Mrs. Newton Molloy Sovana and Steve Moore Mr. William Morris Drs. Mary and Max Moss Murfreesboro Family Dentistry James and Zenaida Oakes Dr. and Mrs. Tracy Pack - Pack Orthodontics Nicole Pankey Parents of Montessori Weaver School Dr. and Mrs. Steven Payne Prufrock Communications Stephanie and Michael Roach Mr. and Mrs. Rick Sain Dr. Kristin Salter Dr. Saleh Sbenaty Mr. and Mrs. David Sevier Ellen and Richard Slicker Studio C Photography T. Wright Properties Alex and Kristen Taylor Judge and Mrs. Royce Taylor Mr. and Mrs. Billy Taylor Dr. and Mrs. Bryan Terry Thompson Services Inc. Mr. and Mrs. Greg Tucker Dr. and Mrs. David Urban Mr. and Mrs. Bart Walker Mr. and Mrs. Jack Weatherford Mr. and Mrs. Chad White Mr. and Mrs. Buckley Winfree Dr. and Mrs. Tom Wolohon Mr. and Mrs. Andy Womack Woodfin Funeral Chapel Matthew and Sonya Wright Mrs. Peggy Young
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Financial Snapshot 2016 Discovery Center’s financial performance for 2016 was strong. The museum experienced a 27% increase in revenue driven by our first year to receive funding as part of the Tennessee Science Alliance and by a 22% increase in earned income. One of our strengths is our diversity in revenue sources, including earned income, contributions and public support. Earned income from admissions, memberships, birthday parties, camps and other programs represented 53% of our revenue. Generous annual contributed support from corporations, foundations and individuals made up 35% of our revenue and public support from federal, city and state governments made up 12% of revenue.
Through a partnership with GlaxoSmithKline, Discovery Center brought free, hands-on science of sports activities to over 210 kids in the summer of 2017.
Favorable revenue growth has allowed us to continue to concentrate on providing quality experiences for families in Middle Tennessee and beyond. Overall, for every dollar expended to carry out our mission, 74% went towards programs, 16% to Administration and 10% to Fundraising. We would not be able to achieve our goals if it were not for the hard work of our staff, generous support of donors and leadership from our board. Discovery Center is looking forward to growing our revenue in all areas in the years to come. A complete copy of our audited financial statements and 990 may be found at Givingmatters.com. Total Revenue for 2016: $1.3 million
Where it comes from
12%
Earned
35%
Private
53%
Public
IN THIS REPORT 4 Letter from the Chairman of the Board
13 Meet Dale McCreedy
5 Celebration of 30 Years
14 Community Partner Spotlight: MTeach
6 Corporate & Foundation Donor Spotlight
15 Beyond the Bell: Out-of-School Time
8 Volunteer Spotlight
16 Board Member of the Year
9 Community Donor Spotlight
17 Donor List & Financial Highlights
10 Tennessee STEAM Festival Success
19 Onward & Upward
12 Member Feature: The Vongphachanh Family If you have questions about this publication, contact Hayley Richey, (615) 890-2300 x246.
Where it goes
Veronica Bosnak CFO, Director of Operations
10% Program Expenses
16% Administrative
74% Fundraising
502 SE Broad Street Murfreesboro, TN 37130 (615) 890-2300 explorethedc.org facebook.com/discoverycenter twitter.com/explorethedc instagram.com/explorethedc youtube.com/explorethedc Printed by
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Leadership Team Tara MacDougall President & CEO
franklinsprinting.org
Dale McCreedy Vice President, Community & Audience Engagement Caitlyn Brown Director of Philanthropy Jeri Hasselbring Museum Experience Analyst John Hawkins Director of Education Jennifer Neal Director of Grants & Membership Development
Looking to the Future
Play Matters “When we treat children’s play as seriously as it deserves, we are helping them feel the joy that’s to be found in the creative spirit. It’s the things we play with and the people who help us play that make a great difference in our lives.” -- Fred Rogers Dear Friends, What we do here at Discovery Center matters. This past year has been one of expanded partnerships and celebration. In 2017, we celebrated thirty years of nurturing wonder, and providing open-ended experiences where children and families can test ideas and explore. Since opening our doors in 1987, the unique exhibits and talented staff of Discovery Center have captivated 2.3 million curious visitors. We wanted to come up with a plan to expand our impact, properly mark this thirty-year anniversary, and thank the community for their ongoing support. This aspiration became the genesis of the Tennessee STEAM Festival. Our initial plan was to have 10 STEAM-packed days with awesome science, technology, engineering, art, and math in our own back yard. “Our own backyard” quickly became a state wide festival in year one. At the end of 10 exhilarating days, over 10,000 attendees were inspired, engaged, and entertained at over 82 venues across Tennessee. Education Networks of America, FedEx, Schwan Cosmetics, and the Nashville Section of The American Chemical Society came on board as new partners and sponsored the Festival! Big League Fun was a home run. During opening day on May 20th, special interactive stations were set up around Discovery Center. The 2,000 square-foot hands-on summer exhibit experience featured simulated ball games, and trivia challenges that promoted important educational concepts for children and engaged fans of all ages. From Spring Training to the World Series, members and guests explored the ins and outs of baseball season. Exhibit activities emphasized the science and math behind the sport, reflected national academic standards for schoolage children, and supported developmental milestones set
by the National Association for the Education of Young Children. Dr. Richard Valerdi, Associate Professor at Arizona State University and TedX Talk speaker, delivered a dynamic Science Café for families on the math and science behind baseball. August 21st, 2017 was eclipse time at Discovery Center. We had families from New York, Alabama, Missouri, Louisiana, and beyond! Guests posted on facebook about their experience: “We had an amazing time - your team should be completely proud of the event!!!!” The cover of this report aptly depicts the wonder and joy shared by families on this historic summer day. What we do here at Discovery Center matters over the next 30 years. Discovery Center provides an opportunity for all children to have access to high quality informal learning experiences – this is critical in developing a robust learning ecosystem that includes out-of-school and after-school partnership programs. A child between the ages of 5 and 8 years of age spends 85% of their time outside the classroom. It is imperative that we facilitate experiences that can’t be found at home or school, experiences that will inspire inquiry. Over the next 30 years and beyond, we will continue to be impact driven. We will provide those transformational moments that inspire children to become collaborative, compassionate, and innovative leaders. We are striving to make Discovery Center one of the nation’s best, most resourceful and relevant children’s museums. We want to serve our growing community. Thank you for playing a part in our success.
Expanding Opportunities
Expanding Perspectives
As Discovery Center at Murfree Spring continues to expand its exhibits, programs, and outreach, we have been working on plans for an additional campus in Williamson County. This will help us better serve the families of Williamson County and the surrounding western and southern counties. It will also provide numerous opportunities for innovation and collaboration between the two sites.
Being an inclusive organization means trying to do our best to understand and reflect the needs of the many audiences we serve. Discovery Center is excited to be part of two initiatives that will help broaden our perspectives on inclusion and the needs of our visitors.
It’s no secret Franklin and Williamson County are imbued with rich history, world-class schools, a top-notch library system, amazing shops and restaurants, popular festivals, beautiful parks, new corporate headquarters, fantastic golf courses, and a robust real estate market. What’s missing? A children’s museum – a place where families can go and have fun and learn together. Discovery Center’s focus on science, technology, engineering, art and math (or STEAM) is a huge benefit to our region because we offer “informal education,” which plays an important supporting role in our education system. Think about the school groups from Williamson and surrounding counties that will visit for a field trip, or the after-school programs that will be offered, or community gatherings that will be held. The tools and resources of a museum like this go a long way towards improving knowledge and broadening our horizons. The museum aims to develop an ecosystem of community partners that include: Williamson County Schools, Franklin Special School District, Columbia State, Franklin Parks, Boys & Girls Club, and various corporations. We appreciate the support we’ve received from Williamson Inc. as we’ve developed plans that complement the aesthetic of the surrounding area. We’re excited to bring this project to fruition, providing yet another reason to fall in love with middle Tennessee!
Building Evaluation Capacity is an opportunity to increase our understanding of evaluation and learn to think like an evaluator. Our first session with consultant Jessica Sickler included learning about evaluative thinking, logic models, evaluation questions, and being a reflective practitioner. Discovery Center will work with Jessica through two more workshops over the next 16 months. In addition to the intensive professional development work, public work sessions intended to build regional awareness about evaluation will feature two renowned professionals: Swarupa Anila with the Detroit Institute of Arts and Jessica Luke with the University of Washington. Discovery Center is also pleased to be joining 4 other museums from around the nation in the Cultural Competence Learning Institute (CCLI) Institute. The CCLI is both a process and set of resources designed to help museums increase their organizational capacity around diversity and culture. In addition to developing strategies, timelines, and processes for achieving strategic initiatives, we will benefit from the lessons and perspectives of other national colleagues through monthly calls, and will receive facilitated instruction to increase institutional capacity. These projects are funded by grants from the Institute of Museum and Library Services.
Tara A. MacDougall President & CEO 19
Discovery Center at Murfree Spring 502 Southeast Broad Street Murfreesboro, TN 37130 615-890-2300 explorethedc.org
Participating Members
Engaging Curious Minds Discovery Center at Murfree Spring | Community Impact Report
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Save the Date!
October 12-21, 2018
visitors inspired since 1987