Developing Tourism in Leitrim

Developing Tourism in

Leitrim

Tourism

Jobs & Revenue* Tourism delivered

€10bn

in expenditure between the overseas and domestic markets

Tourism generates

It is estimated that tourism industries accounted for

227,000

€2.9bn in exchequer revenue – the equivalent of

€1,600 per household

jobs nationwide

*Based on 2023 CSO figures.

Carrick-on-Shannon Marina

Domestic Marketing At Fáilte Ireland, our marketing aims to inspire domestic tourism by encouraging short breaks in Ireland, with a goal to boost year-round tourism revenue spread across the country. Our Keep Discovering domestic campaign is the cornerstone of our consumer marketing strategy, promoting regions to visitors from the Republic of Ireland and Northern Ireland through various high reach channels including TV, video-on-demand, digital, media partnerships and an extensive PR and Influencer plan.

Additionally, our sponsorship of RTÉ Weather reaches 1.6 million people on average 8 times per week, providing a great platform to deliver timely, relevant and compelling messages to encourage viewers to Keep Discovering Ireland all year round.

Driving Climate Action for

Tourism Businesses Tackling climate change is one of the biggest challenges and opportunities facing tourism businesses today. Fáilte Ireland’s Climate Action Programme is delivered by Fáilte Ireland and a team of sustainability advisors who will mentor and guide businesses over a three-year period providing hands-on support and investment advice for tourism businesses aiming to become more sustainable and will help drive real change in businesses.

In line with government targets, the Programme will focus on reducing carbon emissions and saving money, along with broader areas like energy and waste management, water consumption, renewables, and biodiversity. More information on the Climate Action Programme can be found at https://supports.failteireland.ie/climate-action/

Accessible and Inclusive Tourism Fáilte Ireland’s ambition is to support all tourism businesses improve their inclusive offerings and ensure that destinations, products, and services are accessible to all. Our 2025 plans focus on raising awareness of accessibility and inclusion, building capacity, and offering more choices for all.

We embrace the principle of ‘nothing about us without us’ to make Ireland a leading accessible and inclusive destination. Together, we can create welcoming tourism experiences that enhance our communities as great places to visit and live.

For more information please visit: https://www.failteireland.ie/Development-menu-item/Accessibleand-Inclusive-Tourism.aspx

Building excellent employment Since Fáilte Ireland launched its Employer Excellence Programme in 2022, 30,000 employees and 300 businesses across the tourism sector have benefited from the programme. This three-year programme enhances retention, reward recognition, and communication. Additionally, the programme offers benefits such as top-tier people management training, access to an employee survey provider, expert HR advice, and the opportunity to be acknowledged as an Excellent Employer at our annual awards.

To support businesses to upskill new and existing employees, Fáilte Ireland launched learniFI, an online learning platform to drive professional development with over 250 tailored courses and dynamic live learning sessions across key business disciplines including HR, Finance and Climate Action. To help build the future pipeline of talent, the Fáilte Ireland Work Experience Programme connects Transition Year students with local tourism businesses, providing work experience and helping build a future talent pipeline. For more information, visit www.failteireland.ie/tourismcareers

DEVELOPMENT IN

Leitrim

Regional Tourism Strategy for Ireland’s Hidden Heartlands Leitrim is included in Fáilte Ireland’s Ireland’s Hidden Heartlands Regional Tourism Development Strategy 2023 – 2027. This roadmap for the tourism industry and all stakeholders involved in tourism in the region will help navigate the current challenges and steer a course towards a sustainable recovery and continued success. The plan sets out a strategic approach to unlocking the commercial potential of Ireland’s Hidden Heartlands. It will ensure focus on tourism development is sustainable and regenerative and that the benefits accrue to local communities and to nature.

By capitalising on the uniqueness of each brand they set a clear path ahead for the development of new and enhanced visitor experiences, building greater capacity and capability into the industry, and provide a clear strategy for attracting visitors that will stay longer and spend more.

Destination and Experience Development Plans Destination and Experience Development Plans (DEDPs) are 5-year sustainable tourism development plans for a destination, which bring public and private sector organisations together to prioritise tourism development projects and maximise their chance for success.

Leitrim forms part of the area covered by the Upper Shannon, Shannon-Erne, and Border DEDP which is scheduled to launch on 21 January 2025.

The Beara Breifne Way The Beara Breifne Way, a 700km trail through counties Cork, Limerick, Tipperary, Offaly, Galway, Roscommon, Sligo, Leitrim, and Cavan, is Ireland’s largest community-based project supported by community groups and volunteers. Since 2001, it has been supported by various stakeholders, including The Heritage Council, Fáilte Ireland, and local authorities. Recognized as a Signature Visitor Experience in Ireland’s Hidden Heartlands, it also intersects with the Wild Atlantic Way and Ireland’s Ancient East.

Fáilte Ireland is working with public and private stakeholders to establish a governance structure for the trail, covering local, county, and national levels, aimed at sustainable development and minimal environmental impact. A finalized governance plan is expected by 2025.

The section along the Leitrim Way takes the walker to the final destination of O’Sullivan and his followers in 1603 – O’Rourkes Castle in Leitrim Village – and on, northwards, along Slieve Anieran, which is a spectacular stretch overlooking Lough Allen.

Investment in

Leitrim Capital Investment in Leitrim Platforms For Growth (2) – Facility Centres for Water Sports Activities, Acres Lake, Drumshanbo, County Leitrim These best-in-class facilities will help extend the outdoor tourism season by providing year-round hot showers, changing rooms, toilets, secure storage, induction spaces, and equipment washdown areas. Accessibility and sustainability will be key focus points for the project, ensuring full wheelchair access and the installation of solar heating panels. It will also feature a Changing Places facility along with an accessible toilet.

€1.2m Investment

The Coast-to-Coast Capital Investment Scheme As part of the Shared Island Tourism Brand Collaboration Project, the Coastto-Coast Capital Investment Scheme is a new initiative designed to enhance interpretive visitor experiences at existing attractions across the island of Ireland. This scheme is a collaboration between Fáilte Ireland, Tourism Northern Ireland and Tourism Ireland and aims to create seamless travel and unforgettable experiences between two iconic routes: the Wild Atlantic Way in Ireland and the Causeway Coastal Route in Northern Ireland. For more information please see: https://www.failteireland.ie/shared-islandinitiative.aspx.

€1.5m

Funding Available in Ireland.

The total budget for the Scheme is €3m. €1.5m is available to support eligible projects in Ireland, and £1.25 million is available to support eligible projects in Northern Ireland.

Festivals and Events Festivals and events are a vital component of the visitor experience for local, domestic and international audience. Fáilte Ireland has identified tourism focused festivals and events as a key driver for tourism growth, particularly in the off-season. Festivals and participative events serve to increase both awareness of and dwell time in the destination, while also adding variety and diversity to the area. Investment in and business development support for festivals is helping to drive growth in the regions and draw both domestic and overseas visitors to different parts of the country in the off-peak season.

Fáilte Ireland provides funding for local and community festivals through its ‘Regional Festivals Programme’, which has been managed by Local Authorities since 2018. In addition to this Fáilte Ireland’s own Strategic Festivals Fund supports over 40 Festivals and Participative Events with a tourism focus.

Fáilte Ireland’s Champions Programme Fáilte Ireland’s Champions Programme is designed to help tourism businesses enhance their team’s customer service skills and build local product knowledge. The programme is tailored to each of our regional experience brands (Ireland’s Ancient East, Ireland’s Hidden Heartlands, Wild Atlantic Way and Dublin) combining our successful Local Experts and Service Excellence programmes, with specialised training in accessible tourism. Frontline tourism professionals and anyone who engages with visitors, are invited to register for one of our free Champions Programme workshops. For more info on upcoming workshops see https://www.failteireland.ie/Product-development/champions-programme.aspx Figures correct at time of production (December 2024). All project costs and funding subject to change.

Fáilte Ireland initiatives for

Leitrim

Destination Towns: Carrick-on-Shannon Fáilte Ireland’s Destination Towns scheme is designed to boost the attractiveness and tourism appeal of towns nationwide, and is funded under the Government’s Project Ireland 2040 Strategy. Fáilte Ireland allocated €500,000 in funding to Leitrim County Council to develop public realm enhancements in Carrick-onShannon.

Tourism Development along the Shannon-Erne Waterway The town of Ballinamore on the ShannonErne Waterway is included in a Tourism Development Plan for the Destination Enhancement of the Shannon-Erne Waterway, which was commissioned in 2023. This is a equal partnership project with Cavan and Leitrim County Councils, Waterways Ireland and Fáilte Ireland.

Shannon Masterplan The Shannon Tourism Masterplan, led by Waterways Ireland with Fáilte Ireland and 10 Local Authorities, outlines a framework for

One of the key actions of the plan was a Feasibility Study on the Future Development and Greening of the Cruise Hire Sector undertaken to support the sector to transition towards more sustainable practices and enhance the visitor experiences along the Shannon Navigation and Shannon-Erne Waterway up to 2033. Fáilte Ireland unveiled the roadmap for sustainable development of Cruise-Hire Sector in October 2024. Read the full Feasibility Study on the Future Development and Greening of the Cruise Hire Sector here https://www.failteireland. ie/FailteIreland/media/WebsiteStructure/ Documents/Ireland’s%20Hidden%20 Heartlands/feasibility-study-on-the-futuredevelopment.pdf

The Digital that Delivers programme is a pioneering initiative designed to transform the digital capabilities of attractions, activity providers, strategically funded festivals, and tourism-focused golf courses. This two-year development programme aims to equip up to 720 businesses with essential digital tools, skills and strategies to improve their online presence. Created in response to research highlighting low adoption of digital technology in these sectors, the programme provides resources to activate and optimise booking systems, develop accessible websites, improve customer engagement, and boost sales.

It supports Fáilte Ireland’s mission to attract more visitors to emerging regions and destinations.

By the end of 2026, the programme will have awarded, up to €18.4 million in investment grant-aid to businesses throughout Ireland. Fáilte Ireland predicts this investment will generate €408 million in additional economic activity over a 10-year period, supporting up to 11,000 sustainable jobs across Ireland.

(2021 – 2026)

Powering Online Excellence

E00157725 Digital that Delivers Team - Table stand (CL).indd 1

sustainable tourism from 2020 to 2030. The River Shannon, its lakes and inland waterways are an integral part of the tourism offering in Ireland’s Hidden Heartlands. The Masterplan assesses the strengths and weaknesses of this key tourism asset in Ireland’s Hidden Heartlands and brings forward proposals on how to grow a sustainable domestic and international tourism destination in the Shannon Corridor which respects the nature and diversity of the environment and its people.

17/11/2022 14:52

Fáilte Ireland is the National Tourism Development Authority and is funded by the Government of Ireland through the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media