NEW Partnership IUnpacked Working

Unpack the power of tourism in the Greater Green Bay area by becoming a Discover Green Bay Partner.

GREENBAY.COM/PARTNERS

PARTNERSHIP STARTS HERE. explore all the benefits 1945 Argonne St. Green Bay, WI 54304 920.770.1479 greenbay.com partners@greenbay.com

Opportunities partnership Green

$300/yr*

Gold Waveball

$950/yr* $1,500/yr

advertising Varies

Destination Guide greenbay.com Partner of the Month

Varies $300/mo

brochure distribution Visitor Center Only Annual Plan Quarterly Plan

Included $300/year* $85/qu*

paid content Tourism Partner Feature

$3,500

Community Support Feature

$2,000

Leisure E-news Feature

$500

Partner E-news Feature

$500

Social Video

$500

Event Promo Package *Non-profit rates available upon request.

$2,500 partnership: unpacked

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STEP-BY-STEP Partnership is where it starts. Activation is where it grows. As a Discover Green Bay partner, you have access to tools, visibility, and strategic opportunities designed to elevate your business. What comes next is where the impact happens. Whether you’re engaging at the foundational level or leveraging fullscale marketing initiatives, we’re here to support, amplify, and grow alongside you.

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Become a partner, get listed on greenbay.com, post your events, and get your annual destination guide listing.

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Attend a Discover Green Bay Partner Orientation, review the Partner Portal, discover other marketing opportunities.

Schedule a meeting with our team, explore your goals and objectives, connect with other hospitality industry professionals.

MEET THE TEAM As a Discover Green Bay partner, you’re backed by our entire team. The individuals below are the ones you’ll connect with regularly. They are your dayto-day collaborators, strategists, and partners in bringing your marketing to life.

JACOB SERVIAS

JOEL MCKEEFRY

HANNAH SHELDON RACHEL O’NEIL

VP of Experiences

Director of Partnerships

Visitor Center Manager

jacob@greenbay.com 920.770.1483

jmckeefry@greenbay.com hannah@greenbay.com 920.770.1479 920.770.1472

Executive Assistant rachel@greenbay.com 920.770.1472

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FIND THE RIGHT FIT. Every business helps shape the Green Bay hospitality experience. Our partnership levels are designed to meet you where you are and grow with you while aligning with your goals and amplifying your impact

GREEN

- For small to mid-sized hospitality businesses - Ideal for focused offerings - Builds foundational visibility - Includes core marketing exposure - Connects you to the hospitality community

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GOLD

- For larger, multi-concept hospitality businesses - Ideal for multiple revenue streams - Expands marketing reach - Elevates brand visibility - Maximizes platform engagement

PARTNERSHIP LEVELS Business listing on greenbay.com nearly 2 million page views on greenbay.com annually

Green

Gold

$300/ year*

$950/ year

up to 3 listings

unlimited listings

Partner portal access to post events, coupons, deals and listing updates (event page averages more than 250,000 views annually) Business listing in annual destination guide on average, Discover Green Bay distributes about 130,000 copies annually

Visitor Center & Mobile Visitor Center referrals in 2025, Discover Green Bay interacted with nearly 50,000 visitors

Sample table at annual Holiday Reception event gathers more than 300 hospitality industry professionals

Signature Experience consultation

Networking, educational, and social event invitations Access to additional Partnership Unpacked paid marketing opportunities and programs Tourism partner window cling

Priority listing placement on greenbay.com Priority consideration for meeting planner referrals inclusion on referral list for meeting and event needs, selections are made at planners discretion

Priority consideration in content mentions exposure through social media, blogs and more, selections are made at DGB discretion if content fits the business

Priority consideration in travel writer pitches and visits Listing on partner page oncontent, greenbay.com Priotity consideration for meeting planner referrals be featured ingold exclusive travel writer selections are made at writer discretion and editorial needs

Priority consideration in content creator visits be featured in exclusive social media influencer content, selections are made at content creator discretion

*Non-Profit rate is $150/year.

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COMMUNITY SUPPORT SPONSOR You’re still a vital part of the Greater Green Bay community. There are meaningful ways to engage in and support our tourism ecosystem — with partnership and sponsorship opportunities designed to align with your goals.

WAVEBALL

- For businesses supporting hospitality - Ideal for professional services and skilled trades - Strengthens the local tourism ecosystem - Access to industry connections - Engagement within the hospitality community

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ELEVATED

- For corporate and community leaders - Ideal for partners beyond traditional hospitality - Built for long-term strategic impact - Includes opportunities such as naming rights and premium visibility - Tailored to meet your unique goals

SPONSORSHIP LEVELS Waveball $1,500/yr

Elevated Sponsorships*

Discover

Green Bay Legendary

Business listing on greenbay.com

Tourism partner window cling

Use of Visitor Center spaces Partner Portal Listing & Access Inclusion in new partner welcome packet Branding/Activation at Mobile Visitor Center events OR DGB Event Sponsorship Branded plaque on monument sign at the Visitor Center Social media series sponsorship or physical asset naming rights Destination guide ad in ad section Social media series sponsorship and physical asset naming rights Premium placement destination guide ad

*Elevated sponsorships are completely customizable to your needs or what you’d like to support. The above matrix provides a baseline and ideas. To fully explore what is available through an elevated sponsorship please reach out to Jacob Servias, VP of Experiences, at jacob@greenbay.com.

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PARTNERSHIP LEVELS EXPLORED

Unpack the opportunities within our Green and Gold Partnerships and find the level that aligns with your vision. Whether you’re building awareness or maximizing market presence, these partnerships are designed to turn engagement into impact.

GREEN PARTNER Website Listing Your listing on GreenBay.com places your business in front of travelers planning their visit. As the region’s official tourism website, it connects you with engaged visitors searching for places to stay, dine, and explore.

Partner Portal Access The Partner Portal gives you control over your presence. Post events, promotions, and updates in real time to keep your listing fresh and visible. It’s an easy way to stay active on GreenBay.com.

Destination Guide Listing Be included in the official Discover Green Bay Destination Guide, a trusted planning resource for visitors.

Your listing ensures your business is represented in print and part of the region’s tourism story.

Visitor Center Referrals Our Visitor Center and Mobile Visitor Center teams provide trusted recommendations to guests exploring the area. Your business is included in those referrals, connecting you directly with visitors ready to explore.

Holiday Reception Presence Showcase your business at our annual Holiday Reception alongside hospitality and community leaders. This event provides exposure and networking opportunities within Greater Green Bay’s tourism industry.

Signature Experience Consultation Collaborate with our sales team to develop unique Signature Experiences for groups and meeting planners.

Position your business as a memorable stop within curated itineraries and group programs.

Networking & Education Events Gain invitations to partner-only networking, education, and social events throughout the year. Stay informed, build relationships, and strengthen your role within the local hospitality community.

Access to Paid Opportunities Unlock exclusive partner-only marketing enhancements, including website advertising, brochure distribution, featured promotions, and social content. These add-ons help amplify your visibility Tourism Window Cling Display your Discover Green Bay Tourism Partner window cling with pride. It signals your connection to the region’s official tourism organization and your commitment to strengthening the visitor experience.

GOLD PARTNER Everything In Green Partnership Gold partners enjoy everything in the Green Partner level, plus the additional opportunities below.

Priority Website Placement Gold partners receive priority placement within category pages on GreenBay.com, increasing visibility during key planning moments. Positioned at the top alphabetically, your business gains enhanced exposure when visitors are actively searching for places to stay, dine, and experience.

Priority Meeting Planner Referrals Gold partners receive priority consideration when our team connects meeting and event planners with local vendors. While planners make final selections, your business is positioned first in conversations and recommendations for group business opportunities.

Priority Content Mentions Gold businesses receive priority consideration for inclusion in blogs, social media, video content, and other storytelling efforts. Final editorial decisions are audience-driven, but your partnership ensures your business is top of mind when relevant opportunities arise.

Priority Travel Writer Pitches When pitching travel writers and editors, Gold partners receive priority consideration for inclusion in media outreach. While journalists make final decisions, your business is positioned for greater exposure in earned media opportunities.

Priority Content Creator Visits Gold partners receive priority consideration during influencer and content creator visits. While creators ultimately determine coverage, your elevated status increases the likelihood of being featured during hosted experiences.

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WAVEBALL PARTNER Website Listing Community Support Sponsors receive recognition on the Support page of GreenBay.com, highlighting your role in strengthening the hospitality industry and connecting you with tourism leaders.

Destination Guide Listing Your business is included in the Community Support section of the official Destination Guide, reinforcing your commitment to the Greater Green Bay tourism ecosystem.

Visitor Center Space Access Sponsors may utilize Discover Green Bay Visitor Center spaces, creating opportunities for meetings, engagement, and connection within the hospitality community.

Inclusion in Welcome Packet Your business is featured in new partner welcome materials, introducing your services to hospitality businesses entering the Discover Green Bay network.

Partner Portal Access Gain access to the Partner Portal to stay connected with tourism industry updates, opportunities, and fellow partners.

Access to Paid Opportunities Community Support Sponsors may participate in select partner-only marketing opportunities to expand visibility within the tourism community.

Tourism Window Cling Display your Discover Green Bay window cling to showcase your support of the local tourism industry.

Networking & Speaking Opportunities Receive invitations to networking, education, and social events, with opportunities to share expertise and engage directly with hospitality leaders.

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PARTNERSHIP UNPACKED

The annual partnership with Discover Green Bay is just the start. Explore the following options to totally unpack your partnership. From online advertising to brochure distribution and paid social content. These partner only, a la carte, exclusive opportunities are ways to maximize your message to the Discover Green Bay audience.

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DESTINATION GUIDE

QUICK FACTS Audience Primary: • Leisure traveler • Local adventures Hotel guests Secondary • Meeting, group, and sports planners What’s Offered • Ad placement in destination guide • Ad placement in digital destination guide A Good Fit For • Any tourism or hospitality related businesses • Hotels and lodging • Restaurants and dining • Retail and speciality shopping • Attractions, parks and/or tours operators • Breweries, wineries, and distilleries • BIDs, community organizations, municipalities in room tax commission

The official Discover Green Bay Destination Guide puts your business in front of travelers actively planning their visit.

Every tourism partner receives a complimentary listing, with additional advertising options — from economical placements to premium positions and advertorial storytelling — available to expand your reach and drive visitation.

Questions? Contact partners@greenbay.com. partnership: unpacked

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WEBSITE ADVERTISING

QUICK FACTS Audience Primary: • Leisure travel • Group and Business Travel (on specific pages) What’s Offered • Chosen ad placement on greenbay.com • Results reporting A Good Fit For • Any tourism or hospitality related businesses • Special events • Business with deals or specials • Businesses with ecommerce capabilities

Through our partnership with Destination Travel Network (DTN), your business can appear across GreenBay.com while travelers plan their visit. We manage the targeting, placement, and optimization — giving you simple, effective visibility without the extra work. Questions? Contact partners@greenbay.com.

Questions?

Contact partners@greenbay.com.

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BROCHURE DISTRIBUTION

QUICK FACTS Audience • Leisure traveler • Visitor Center guests • Community members • Visitors to local attractions and hotels What’s Offered • Brochure drop-off at Visitor Center • Brochure storage at Visitor • Distribution to 50+ hotels and tourism hot-spots • Low inventory alerts.

A Good Fit For • Any tourism or hospitality related businesses that has brochures and/or printed materials Pricing: • Visitor Center Only: Included • Annual Plan: $300/year • Quarterly Plan: $85/qtr • Non-profit rates available

Bring us your brochures and we’ll handle the rest. Our team keeps materials stocked at 50+ high-traffic locations throughout Greater Green Bay, so you don’t have to. Easy drop-off. Effortless distribution. More eyes on your business.

Questions? Contact partners@greenbay.com. partnership: unpacked

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FEATURED PARTNER

QUICK FACTS Audience • Leisure traveler, local residents, visitors to local events, visitors to Visitor Center What’s Offered • Exclusive use of one visitor center kiosk • Recognition at Mobile Visitor Center events during that month • Provide brochures, signage, demonstrations, and/or a giveaway • Ad integration in True Omni A Good Fit For • Any tourism or hospitality related businesses Pricing • Free based on availability Availability • 3 per month - no more than 2 of the same category

Take the spotlight as Featured Partner of the Month. Your business shows up on Visitor Center and Mobile Visitor Center signage, plus across Discover Green Bay’s social channels. One month. Big visibility. Right where visitors are planning their next stop. Questions? Contact partners@greenbay.com.

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TOURISM PARTNER FEATURE

QUICK FACTS Audience • Leisure traveler and DGB social media followers What’s Offered • One featured blog that will be featured on greenbay.com home page • One facebook post of blog boosted to our audience • One Instagram reel featuring the content in the blog (also posted to TikTok) • Instagram link in bio to blog post A Good Fit For • Discover Green Bay aligned tourism or hospitality related business Pricing • $3,500 each Availability • Up to two partners per month, limit two per partner per year

We help your story travel further. Through coordinated storytelling across Discover Green Bay’s blog and social channels, your business connects with travelers while they’re planning their next stop. Easy to start. Easy to share. Big reach without the extra work. Contact partners@greenbay.com. partnership: unpacked

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COMMUNITY SUPPORT FEATURE

QUICK FACTS Audience • Discover Green Bay partners and their employees in the tourism, hospitality, and community leadership industries What’s Offered • One partner bulletin on the Partner Portal • One featured header image with link to partner website on Partner Portal • One feature in the partner e-news • One static LinkedIn post A Good Fit For • Any organization that supports tourism and hospitality businesses with professional services or skilled trades Pricing • $2,000 each • Availability • Up to two partners per month, limit two per partner per year

Connect with the Greater Green Bay tourism community through Discover Green Bay’s partner network. We share your business across the channels hospitality leaders already follow, helping you build awareness and relationships without chasing introductions or knocking on doors. Questions?

Contact partners@greenbay.com.

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TRAVEL E-NEWS FEATURE

QUICK FACTS Audience • Leisure traveler • Local residents What’s Offered • One static hero image • One short content block (approx 100 words) • One link to website of your choice • Can include discount or promo codes A Good Fit For • Any tourism or hospitality related businesses • Special events happening in recent proximity to edition Pricing • $500 each Availability • Two per month

Reach travelers already dreaming about their Greater Green Bay getaway. Through Discover Green Bay’s leisure e-newsletter, your business connects with subscribers actively looking for places to go, eat, and stay — without you having to chase the audience. Questions? Contact partners@greenbay.com. partnership: unpacked

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PARTNER E-NEWS FEATURE

QUICK FACTS Audience • Discover Green Bay partners and their employees in the tourism, hospitality, and community leadership industries What’s Offered • One static hero image • One short content block (approx 100 words) • One link to website of your choice • Can include discount or promo codes A Good Fit For • Any organization that supports tourism and hospitality businesses with professional services or skilled trades Pricing • $500 each Availability • Two per month

Reach the businesses that help power Greater Green Bay’s tourism economy. Through Discover Green Bay’s partner e-newsletter, your message appears directly in the inboxes of hospitality leaders across the community. Easy visibility.

Meaningful industry connections. Questions? Contact partners@greenbay.com.

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SHORT FORM SOCIAL VIDEO

QUICK FACTS Audience • Leisure traveler and DGB social media followers What’s Offered • One dedicated Instagram reel • One dedicated TikTok post (may be same video) A Good Fit For • Any tourism or hospitality related businesses Pricing • $500 each Availability • Up to three partners per month, limit two per partner per year

Put your business in motion with short-form video shared across Discover Green Bay’s social channels. We turn your experience into scroll-stopping content that reaches travelers while they’re dreaming, planning, and discovering their next stop in Greater Green Bay. Questions? Contact partners@greenbay.com. partnership: unpacked

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EVENT PROMO FEATURE

QUICK FACTS Audience • Organizations hosting large visitor focused events What’s Offered • Top placement on the GreenBay.com event page • Two months of hero image visibility • Featured placement in a leisure e-newsletter • Facebook co-hosted event listing • Dedicated Facebook promotional post • Dedicated Instagram Reel (client-provided highquality video) A Good Fit For • Special event organizers Pricing • $2,500 each Availability • 1 per quarter

Your event takes center stage across Discover Green Bay channels — from top visibility on GreenBay.com to featured placement in our leisure e-news and social promotion that spreads the word fast. More buzz. More excitement. More people through the gates. Questions? Contact partners@greenbay.com.

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GIVE-A-WAY FEATURE

QUICK FACTS Audience • Leisure traveler and DGB social media followers What’s Offered • One static colloborative post on Facebook and/or Insatgram • Colloborate with Discover Green Bay on creative givea-way content ideas • Must provide give-a-way item or tickets (if event) • Give-a-way form if needed hosted on a dedicated GreenBay.com page A Good Fit For • Any tourism or hospitality related businesses or event organizers/promoters Pricing • $500 each (+give-a-way item) Availability • One per month

Team up with Discover Green Bay for a social giveaway that gets people talking. We’ll help bring the idea to life and share it with our audience of travelers and local explorers. More excitement. More engagement. More people discovering your business. Questions? Contact partners@greenbay.com.

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Visitors Greater Green Bay

2025 TOURISM Impact

$1.5 Includes direct , indirect and induced spending in Brown County by visitors to our community

4.4 m +3.4% 2.3 m +3.7%

+7.4%

$909.6 m

+6.7%

$59 m

+6.2%

$55.2 m

2025 TOTAL

Visitors

6.7

million +3.5%

TOTAL LABOR INCOME $659.7 m +8.5%

TOTAL TOURISM EMPLOYMENT 11,519 +2.3%

BROWN COUNTY VISITOR SPENDING BREAKDOWN $134.3 m 14.8% $180.1 m

$175.4 m 26

By Season

$194.2 m

By Category 19.3% partnership: unpacked

$225.5 m

Brown County ranks #5 for visitor spending in Wisconsin following Milwaukee, Dane, Sauk and Waukesha counties

Q1

$170.3 m +6.9%

Q2

$229 m +13.8%

Q3

$267.2 m +5.7%

Q4 Without taxes generated by tourism, each Brown County household would need to pay $1,030 to maintain the current level of government services

$243.1 m +3.9% 2023

2024

2025

2025 DEPARTMENTAL Meeting, Convention & Sports Sales

FUTURE ECONOMIC IMPACT

LEADS TO PARTNERS TRADE SHOWS

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SITE VISIT GUESTS

200

342

2025 ROOM NIGHTS

223,581

2025 ECONOMIC IMPACT

$206 M

$219 M

FUTURE ROOM NIGHTS

236,556

Marketing & Communications

EMAIL MARKETING Delivered Opens Clicks

614,220 262,710 15,210

WEBSITE ADVERTISING

748,965 2M New Users 699,475 Engagements5 M

SOCIAL MEDIA

24,519 97,736 Impressions 35 M Engagements 578,000

Users

New Followers

Pageviews

Followers

BRAND PLACEMENTS Stories Impressions AVE

1,379 14.5 B $140 M

TOURISM PLACEMENTS Stories % Target Publications Impressions

37 65% 1.5 B

Visitor Experiences

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GREENBAY.COM/PARTNERS