SPONSORSHIP OPPORTUNITIES
LOMBARD CYCLING CLASSIC | JULY 25, 2023
PHOTO BY ETHAN GLADING
2019 IS WHEN IT ALL STARTED, ROADS CONVERGED.
The DuPage Sports Commission (DSC) launched, DuPage County remained the healthiest destination in Illinois, and the Intelligentsia Cup cycling series continued to dominate the summer sports scene. DuPage was ripe to welcome a larger presence in this renowned cycling event. In partnership with the Village of Lombard, the Lombard Cycling Classic (LCC) was established –making Lombard the third stop in DuPage County out of Intelligentsia Cup’s 10 stops in Chicagoland. 2019 was an exciting inaugural year.
FAST FORWARD TO TODAY. The Village of Lombard and DSC are once again hosting the Lombard Cycling Classic. Intelligentsia Cup remains the largest competitive road cycling event in America. And we are ready to partner with you to maximize exposure to DuPage residents, our hospitality industry, and event participants hailing from all corners of the country and throughout the world.
PHOTO BY ETHAN GLADING
DUPAGE COUNTY FACTS
RANKED IN ILLINOIS:
• Best County for Outdoor Activities
• Best County for Families
• Healthiest County in Illinois
• Best County to Live
• Best County for Young Professionals
• County with the Best Public Schools
REACH YOUR TARGET MARKET
MARKET FACTS
• Estimated 65 million competitive and recreational cyclists in the U.S.
• One of America’s largest lifestyle sports that is also family-friendly
• Number of Americans who ride bikes is greater than all who ski, golf, and play tennis combined
• Estimated $6 billion bicycle industry in the U.S.
WELL-EDUCATED AND AFFLUENT DEMOGRAPHIC USA CYCLING LICENSED CYCLISTS:
• 72% are 25-44
• 93% are college educated
• 48% have household incomes over $100,000
INTELLIGENTSIA CUP SERIES:
ANNUAL 10-DAY SERIES OF BIKE RACES IN CHICAGOLAND
JULY 21-30, 2023
• Pro and amateur men’s and women’s cycling races featuring elite athletes from the region and all over the world.
• Criterium-style (crit) races with short, closed courses that are easy to watch for spectators and more accessible for the media.
• Race speeds in excess of 30 mph with “prime laps” in which racers sprint across the finish line for cash payouts and merchandise.
• All-day racing is partnered with family-friendly fun: kids’ activities, entertainment, Lifestyle Expo, food vendors, and merchant sales in a festival atmosphere.
• Professional on-stage announcers provide play-by-play coverage, cycling knowledge 101, interactive spectator contests, community highlights, and sponsor messaging to engage spectators and athletes.
2022 BY THE NUMBERS
• 5,412 entries in 2022
- 17% average increase per year since 2014
- Riders from 43 states and 17 countries
- 33% of riders from Illinois
- Average age across all categories: 33
- Female participation increasing, with more than 30% of riders being women
• Racers spend an average of $2,016 on events including local lodging and food
2023 LOCATIONS
West Dundee, Glen Ellyn, Winfield, Mundelein, Lombard, Brookfield, North Brook, Elgin, Lake Bluff, and Chicago
PHOTO BY ETHAN GLADINGIN THE CENTER OF IT ALL
Lombard and the LCC are at the center of it all – and that’s not just our bias. Lombard is centrally located amongst the Intelligentsia Cup venues, making our destination one of the most convenient locations to stay and play. Lombard and the LCC are an easy choice for participants and spectators. Locals even love it – Metra is right nearby.
FESTIVAL ATMOSPHERE – NO TICKETS REQUIRED!
This is something DSC takes seriously. Planning the Lombard Cycling Classic is all about the experience, from the moment racers engage with registration to the moment a champion takes their place on the winner’s stand. But it’s not all about serious competition. Spectators are also at the heart of the day. Without the families, fans, and residents to cheer on riders, the day wouldn’t be the same. They are our guests, and we want them to walk away feeling like part of the action.
Let’s take being in the “center of it all” to another level, as this is where our destination and event shines. The LCC offers some of the best viewing options when it comes to seeing the cycling competition and making a fun day of it. With racing taking place in Downtown Lombard on St. Charles Road, restaurants, bars, boutiques, and other specialty stores aren’t only the backdrop to the event, they are within the actual course itself. Visitors can claim a spot near the expo, a seat at a rooftop bar, or a table at one of the multiple outdoor restaurant seating locations. This means people stay longer and experience everything our event has to offer.
DUPAGE TRIPLE CROWN
Within the Intelligentsia Cup series, the DuPage Triple Crown is its own omnium — known in the cycling world as a multi-day event — created and promoted by the DuPage Sports Commission. The Triple Crown includes the racers from the three DuPage Intelligentsia stops: Glen Ellyn, Winfield, and Lombard. Overall omnium winners are crowned during the Lombard Cycling Classic. The Triple Crown offers another layer of awareness and exposure for the LCC and ultimately our sponsors.
PHOTO BY ETHAN GLADING
LET’S TAKE IT TO THE COURSE
A STRONG TECHNICAL COURSE IS HOW IT HAS BEEN DESCRIBED TO US BY THE EXPERTS. THE LCC IS KNOWN FOR ITS UNIQUE AND CHALLENGING COURSE WHICH IS APPRECIATED BY THE RIDERS. IT HAS BEEN LIKENED TO A BELGIUMSTYLE CRIT COURSE — A COMPARISON WE ARE HAPPY TO ACCEPT!
2022 SIGNIFICANT STATS
• Nearly 500 racers
• Racers from 41 states and 14 foreign countries
• 11 competitive races in one day: from amateur to professional level
• 200+ family fun ride participants
• 100+ volunteers
• 0.8-mile downtown course
In addition to riders from the U.S., the Lombard Cycling Classic welcomed riders from: Australia, Austria, Belgium, Belize, Barbados, Canada, Chile, Czech Republic, Dominican Republic, Germany, Ireland, Mexico, Norway, and New Zealand
THE LCC HIGHLIGHTS
• Estimated 2,000 spectators
• Expo area featuring up to 14 vendors
• Giveaways and interactive activities for all spectators
Intelligentsia Cup is a community event with a bike race. Our goal is to engage with each of our host communities and showcase how exciting, inspiring, and awesome bike racing can be. These stages are all incredible parties with plenty of stuff to do for the whole family.
• Partner collaborations, last year featuring a raffle for a limited 2022 New Belgium Brewing-branded bike
• Raffle proceeds benefited Special Olympics Illinois — located in Lombard — which serves more than 21,000 athletes each year with training and athletic competition, along with health education, leadership, and personal development. Their work ensures people with and without disabilities benefit from the joy and transformative nature of sport.
– Marco Colbert, Intelligentsia Cup Race Director
SPONSORSHIPS
SINGLE OPPORTUNITIES
ONLY ONE SPONSORSHIP AVAILABLE PER CATEGORY.
Company Name/Logo included as a title sponsor on the Intelligentsia Cup website and official event schedule
Company Name/Logo included in the official name of the Lombard Cycling Classic on the Lombard Cycling Classic/DSC event website as the Title sponsor
Company Name/Logo included on the DSC event website as the Featured sponsor
Company Name/Logo included on the DSC event website as the Family Fun Ride sponsor
Press Release/Multimedia Release
Company Logo on the official event flyer distributed around downtown Lombard prior to race
Company Name/Logo included on the resident letter that is sent out prior to the race
Social media post announcing the title sponsor
Included in other social media posts with DSC and DCVB
Title sponsor announcements through the entire race day, highlighting the company
Featured sponsor announcements throughout the race day, specifically during the first and last turns of the race Family Fun Ride announcements throughout the race day, specifically during the Family Fun Ride
Placement of company logo on dasher boards at the start/finish line 10’x10’ event expo space
Presentation of the DuPage Triple Crown Jersey to the winner on main stage
Live audio broadcast and promotion during the race
Logo placement on the DuPage Triple Crown step and repeat by the throne
Photo opportunities with the DuPage Triple Crown winners
Post event social media wrap up
X X X X X X X X X X X X X X X X X X X X 4 3 X X X X X X X X X X X X 6 3 2 1 SPONSORSHIP LEVEL TITLE SPONSOR ($5,000) FEATURED SPONSOR ($3,500) FAMILY FUN RIDE ($2,500)
OPEN TO ALL
SPONSORSHIP CATEGORIES OPEN TO MULTIPLE BUSINESSES.
SPONSORSHIP LEVEL
DSC event website presence
Social media posts (Facebook and Instagram)
Lombard Cycling Classic business poster
The Lombardian Newspaper promotion
Lombard Park District promotion (newsletter)
First turn or last turn naming point & in-race announcements
Start/Finish line dasher boards
10’x10’ event expo space
Social media live feed
DSC event recap announcement company logo placement
X X X X X X X X X X X X X X X X X X 2 2 X X
PHOTO BY ETHAN GLADING
GOLD
SILVER
BRONZE
SPONSOR ($2,000)
SPONSOR ($1,000)
SPONSOR ($500)
For Sponsorship Inquiries, Please Contact sports@discoverdupage.com
PHOTOS BY ETHAN GLADING
