Discover Boating Chicago Boat Show Guide 2025

2025 SHOW GUIDE JANUARY 8-12, 2025

YOUR PARTICIPATING SUZUKI DEALERS ALL MARINE SERVICES B & R MARINE STARBOARD CHOICE MARINE CENTORPOINTE YACHT SERVICES

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CONTENTS 11 04 Welcome 06 Show Highlights 12 Shed 10 Fred's 14 Seminar Schedule

NMMA Certified Boat Brands Boats by Brand Show Map

16 19

A-Z Listings Marine Industry Certified Dealerships

Progressive Boating 20 Basics Pro-Tips ®

THANK YOU SPONSORS!

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WELCOME!

Welcome to the Discover Boating® Chicago Boat Show™ in partnership with Progressive Insurance®!

We’re thrilled to welcome you to our new home in the Donald E. Stephens Convention Center. It’s great to have you with us! With the holidays behind us and many cold weeks ahead, this is THE place to escape winter for a few hours and plan for summer and sunny days spent on the water.

What will you find at this year’s show? For starters—an incredible lineup of new boats. So, whether you’re looking for your first boat or your next boat, you’ll have plenty of options to shop and compare (plus take advantage of show deals and incentives). Not ready to buy right now? It’s still fun to see what’s new and geek out on the latest innovations and cutting-edge designs.

You’ll also find a terrific assortment of gear—accessories for all your favorite on-water activities and upgrades to enhance your time on the water. Not to mention items you didn’t know existed— or realize you needed.

Finally, to round out your day at the show, be sure to check out all the attractions, interactive exhibits, and boating resources. Take a paddleboard or kayak out for a spin at the PaddleFest Pool, visit Fred’s Shed How-To Center for DIY advice, and let the kids enjoy bumper boats and catchand-release fishing at the Huck Finn Trout Pond. When you need a break, swing by the Discover Boating Beach to enjoy a drink, music and snacks. There really is something for everyone.

We hope you enjoy the show. See you out here!

Darren Envall Show Manager P.S. Be sure to check out DiscoverBoating.com for boating tips, expert advice, resources and more.

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5 VISITVISIT US ATUS BOOTHS P1654,A700 P1050, P1010, & A420 AT BOOTHS AND A420

SHOW HIGHLIGHTS

Bumper Boats

PaddleFest Pool

Kids can experience a splash-tastic adventure in our Bumper Boat pool, as they spin, whirl, and bump into their fellow boaters—it’s a smashing good time! Open to children ages 2 to 12.

Experience the fun of standup paddle boarding (SUP) and kayaking. We’ll provide all the gear and instruction you need to take a test ride.

Booth A1402

Booth A1401

Huck Finn Trout Pond Kids’ Corner Booth A1405

A show tradition! Catch-andrelease fishing pond is a great way to introduce youngsters to the fun of fishing. Free for kids aged 12 and younger!

Fred’s Shed How-to Center— presented by Progressive® Booth C1000

Tips, tricks, and DIY advice for every boater—from first-timers to experienced captains. Have a boat or engine problem you haven’t been able to fix? Stop by and ask our tech expert about it.

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BRING ON THE SUMMER VIBES. Discover Boating Beach Club Booth B100

Kick back with their crew, relax and enjoy a variety of activities, food, drinks, entertainment.

• Tasting Chicago: Boat Appetit food tastings that

celebrate Chicago’s unique food culture on Thursday, Friday & Saturday

• Boating Feud Game—Saturday: A fun, fast-paced nautical version of the classic TV game show

• Gaming Truck: Enjoy the ultimate nautical big-screen gaming experience—Play a variety of water-sports games using state-of-the-art consoles

• Golf Simulator: Take a swing—Experience the iconic 17th Hole of Lake Tahoe’s Edgewood Golf Course

Bags Tournament Booth Kids Zone

Calling all Bags champs! Are you ready to toss your way to victory?

Four qualifiers will be chosen at random to participate in Discover Boating® Chicago Boat Show’s first-ever Bags Tournament on Saturday, January 11 at 3:00 PM.

REGISTRATION CLOSES THURSDAY, JANUARY 9.

TOURNAMENT WINNER RECEIVES (2) Portager Paddlesboards, (2) Universal Paddle Vests, (2) Paddle Pouch Phone cases, (2) Dry Bags, (2) Paddle towels VALUED AT $2,240!

Bags Tournament is sponsored by Paddle North, Village of Rosemont and US 99.

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LOCATED AT BOOTH C1000

FRED'S SHED

HOW-TO CENTER—PRESENTED BY PROGRESSIVE® Tips, Tricks & DIY Advice for Boaters of all Skill Levels How Do I Know if I Have the Correct Prop?

Ask Our Experts — Talk with a Tech Pro

Sponsored by Yamaha Genuine Propellers

Stop by for a free one-on-one consultation with our certified marine technician. Get professional advice and answers to your questions enhanced by hands-on demonstrations of tools and techniques on boat and motor cutaways. Sessions are first come, first served.

What pitch prop should you use? Are there advantages of a 4-blade prop over a 3-blade? Which is better aluminum or stainless steel? Get answers to these questions and learn how props impact performance and fuel economy.

Basic Motor Maintenance for Marine Engines Sponsored by Yamalube

Watch, learn and do!

First-time boaters and seasoned do-it-yourselfers alike can boost their boating know-how with professional, practical advice from boating and tech experts.

Daily seminars cover everything from getting started, to service and maintenance, to updating and operating, include live demos of techniques and tools and end with Q & A sessions.

Have a boat or engine problem you’ve not been able to fix? Stop by and ask our tech expert about it— pros will be on hand to answer your questions throughout the show.

It’s all FREE, compliments of the Discover Boating® Chicago Boat Show.®

SPONSORED BY:

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Learn basic maintenance and how to prevent problems before they happen to keep your gas-powered outboard running at its best. We will dive into the carburetor and fuel injection systems of both today’s and yesterday’s boats, and look inside a motor cutaway to gain a better understanding of motor mechanics.

What Is the Correct Fuel for My Motor and How Do I Care for It? Sponsored by Yamalube

Wondering what is best for your boat—pure gas, E10 or E15? Is there a difference between marina gas and gas from car pumps? Should you store your boat full or empty? How does ethanol affect marine engines? This session tackles fuel system basics, including the tough subject of ethanol in marine engines.

What Boat Is Right for You? Join us for a deep dive on how to figure out what boat is right for you.

We will speak about new boats vs used boats and the benefits of both. We go through the types of boats and which boat will fit your personal needs.

Boater Basics: Essential Skills Every Boater Needs to Know Sponsored by Yamaha Watercraft

New to boating? We’re’ here to help make sure you know how to choose the right boat for you and your family. Join us to learn what you need to consider as you are boat shopping today. We will also dive into the “rules on the water” similar to the rules of the road.

Let's Talk Marine Electronics Want to learn about marine electronics? Join us as we touch on chart plotters, fish finders, transducers, wiring, auto pilots, as well as wiring tools and crimps. We will also discuss the installation of accessories.

Winterization and the Proper Way to Store Fuel in My Boat in the Off Season Sponsored by Yamalube

Learn the important steps to preparing your boat for its winter nap. We will discuss fuel storage, water draining if any, the best time to do any maintenance prior to the next season and other important winterizing tips.

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PDN-005.2024.4

FRED’S SHED SEMINAR SCHEDULE TIME

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

10am

--

--

--

Ask Our Experts — Talk with a Tech Pro

Ask Our Experts — Talk with a Tech Pro

11am

--

Ask Our Experts — Talk with a Tech Pro

Ask Our Experts — Talk with a Tech Pro

Basic Motor Maintenance for Marine Engines Sponsored by Yamalube

How Do I Know If I Have the Correct Prop?

Sponsored by Yamaha Genuine Propellers

12pm

--

Boater Basics: Essential Skills Every Boater Needs to Know Sponsored by Yamaha Watercraft

Winterization and the Proper Way to Store Fuel in My Boat in the Off Season Sponsored by Yamalube

Boater Basics: Essential Skills Every Boater Needs to Know Sponsored by Yamaha Watercraft

Winterization and the Proper Way to Store Fuel in My Boat in the Off Season Sponsored by Yamalube

1pm

--

What Boat Is Right for You?

Let’s Talk Marine Electronics

What Boat Is Right for You?

Let’s Talk Marine Electronics

2pm

Ask Our Experts — Talk with a Tech Pro

What Is the Correct Fuel for My Motor and How Do I Care for It? Sponsored by Yamalube

Boater Basics: Essential Skills Every Boater Needs to Know Sponsored by Yamaha Watercraft

What Is the Correct Fuel for My Motor and How Do I Care for It? Sponsored by Yamalube

Boater Basics: Essential Skills Every Boater Needs to Know Sponsored by Yamaha Watercraft

3pm

Boater Basics: Essential Skills Every Boater Needs to Know Sponsored by Yamaha Watercraft

Ask Our Experts — Talk with a Tech Pro

Ask Our Experts — Talk with a Tech Pro

Ask Our Experts — Talk with a Tech Pro

Ask Our Experts — Talk with a Tech Pro

4pm

Basic Motor Maintenance for Marine Engines Sponsored by Yamalube

Let’s Talk Marine Electronics

Basic Motor Maintenance for Marine Engines Sponsored by Yamalube

Let’s Talk Marine Electronics

Basic Motor Maintenance for Marine Engines Sponsored by Yamalube

5pm

What Boat Is Right for You?

How Do I Know If I Have the Correct Prop?

Sponsored by Yamaha Genuine Propellers

What Boat Is Right for You?

How Do I Know If I Have the Correct Prop?

Sponsored by Yamaha Genuine Propellers

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6pm

What Is the Correct Fuel for My Motor and How Do I Care for It? Sponsored by Yamalube

Winterization and the Proper Way to Store Fuel in My Boat in the Off Season Sponsored by Yamalube

What Is the Correct Fuel for My Motor and How Do I Care for It? Sponsored by Yamalube

Winterization and the Proper Way to Store Fuel in My Boat in the Off Season Sponsored by Yamalube

--

7pm

How Do I Know If I Have the Correct Prop?

Sponsored by Yamaha Genuine Propellers

Basic Motor Maintenance for Marine Engines Sponsored by Yamalube

How Do I Know If I Have the Correct Prop?

Sponsored by Yamaha Genuine Propellers

Basic Motor Maintenance for Marine Engines Sponsored by Yamalube

--

8pm

--

--

What Boat Is Right for You?

--

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STOP BY AND SEE HOW YOU CAN RECEIVE ONE OF THESE FREE GIVEAWAYS! 10

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GET THE NMMA

CERTIFIED ADVANTAGE: TESTED. INSPECTED. RESPECTED. Whether you enjoy fishing, waterskiing or simply relaxing with family and friends, when you’re out on the water, you want to have fun. You also want peace of mind. That’s why you should choose an NMMA Certified boat.

Every NMMA Certified boat undergoes thorough, third-party inspections to ensure it meets or exceeds all industry safety and construction standards, as well as all federal regulations. That means you can be confident you are buying from a manufacturer that has gone the extra mile to earn the right to display the NMMA Certified logo.

To learn more about NMMA Certification visit: DiscoverBoating.com/buying/what-is-a-certified-boat.

NMMA CERTIFIED BOAT BRANDS *Certified for the 2024 Model Year, currently in progress of completing certification for the 2025 Model Year AB Inflatables *

Crestliner

Landau Boats

Ranger Boats *

SunCatcher

Alucat *

Crevalle Boats

Legend Boats *

Ranger Tugs *

SunChaser

Alumacraft

Crownline Boats *

Leopard

Regal *

Suncruiser

Arc Boats *

Cruisers Yachts *

Lowe Boats

Regency *

Supra

Armada

Cutwater Boats *

Lund

Regulator *

Supreme Boats

Ascend *

Cypress Cay

Mako *

Reign

Sylvan

Aspen Power Catamarans *

Duckworth

Malibu Boats

RH Aluminum Boats *

Tahoe *

ATX Surf Boats *

EdgeWater *

Mamba Custom Boats *

Robalo

Tahoe Pontoon Boats*

Avalon Pontoons*

Everglades *

Manitou Pontoon Boats

Rogue Jet Boatworks *

Thunder Jet

Aviara

Fish Rite *

Mantus Dinghy

Sabre Yachts *

Tiara Sport *

Axis Wake

Fleming Yachts *

Maritimo

Sailfish Boats *

Tiara Yachts *

Axopar *

FLOE Craft

Marlow Yachts

Saxdor Yachts *

Tige *

Azimut *

Formula *

MasterCraft

Scarab *

Tracker *

Back Cove Yachts *

Fountain *

Maverick

Scout

Trifecta

Barletta Boats

Four Winns *

MirroCraft *

Sea Ark Boats

Triton Boats *

Bass Cat *

G-3 Boats

Montara Boats

Sea Eagle *

Ultrasport *

Bayliner *

Godfrey Pontoon Boats

Montego Bay *

Sea Pro Boats *

Varatti Boats

Bennington *

Grady-White Boats

Monterey Boats

Sea Ray Boats *

VEER Boats *

Berkshire

Grand Banks *

Moomba

Sea-Doo Pontoon

Veranda *

Bertram *

Harris

Nautic Star Boats *

SeaHunter

Vexus

Bestway USA *

HCB Yachts *

Nautique

SeaVee Boats *

Viaggio

Blackfin

Hewes

Navan *

Seaward Yachts *

Walker Bay Boats *

Boston Whaler

Heyday

Neptunus Yachts

Sevylor *

Watersports Car

Brunswick Commercial

Hurricane

Nitro *

Shadow Six Racing *

Weldcraft

Catalina Yachts *

iKon *

Northstar RIBs USA *

Skeeter

Wellcraft *

Caymas Boats *

Ingenity *

NX Boats *

Smoker Craft

Williams Jet Tenders *

Centurion Boats *

Intex *

Opus *

Solace Boats *

WYachts *

Chaparral

Intrepid Powerboats *

Parker Offshore *

Solara *

X Shore *

Chris Craft

Invincible

Pathfinder

South Bay

XO

Cigarette Racing *

Island Packet Yachts *

Pavati *

Spartan Boats

Xpress Boats *

Coastal-Vokey

J-Craft

Premier

Sportsman Boats *

Yamaha Boats

Cobalt Boats

Jupiter

Princecraft

Starcraft

Yellowfin

Cobia

Katanacraft *

Pursuit *

Stingray Boats *

Crest *

Kyma

Qwest Pontoons *

Sun Tracker *

*Valid as of December 13, 2024

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BOATS BY BRAND Nautique*

Nautique Boat Company*

A510

Navan*

B & E Marine, Inc.*

F515

Nimbus

Nimbus

C825

C820

Robalo*

Chaparral Boats & Robalo Boats*

D500

Bennington Marine*

A610

Scout*

SkipperBud's*

A1307

Bentley

Bentley Pontoons

D610

Sea Ark Boats*

B & R Marine LLC*

A1015, F720

Bonafide Kayak

Offshore Marine

A1100

Sea Ray Boats*

SkipperBud's*

A1305

Chaparral*

Chaparral Boats & Robalo Boats*

D500

Sea-Doo Personal Watercraft

BRP

A1010

Chris Craft*

Chris Craft Corp.*

A120

Sea-Doo Personal Watercraft

Nielsen Enterprises, Inc.

A900

Cobalt Boats*

Cobalt Boats*

A210

Sea-Doo Pontoons*

BRP*

A1010

Crevalle Boats*

Bay Marine*

F310, F410

Sea-Doo Pontoons*

Nielsen Enterprises, Inc.*

A900

Formula*

Formula Boats*

F410

Four Winns*

SkipperBud's*

A1304

Skeeter*

A Yamaha Boat Company*

A1125

G-3 Boats*

A Yamaha Boat Company*

A1125

Smoker Craft*

Lake Holiday Marina*

F610

Harris*

A1112

Smoker Craft/Sylvan/ Starcraft*

SkipperBud's*

SkipperBud's*

A1110

Highfield

Offshore Marine

A1100

Supra*

Skier's Choice*

A515

Hurricane*

Godfrey Marine*

A310

Sylvan/Starcraft*

SkipperBud's*

A1302

Kawasaki Personal Watercraft

Nielsen Enterprises, Inc.

A800

Tahoe*

Starboard Choice Marine*

F710

Malibu Boats*

Malibu Boats*

D600

Trophy

SkipperBud's

A1306

Manitou Pontoon Boats*

BRP*

A1010

Varatti Boats*

Floe Int'l, Inc.*

B200

Vexus*

B & R Marine LLC*

A1015, F720

MasterCraft*

SkipperBud's*

A1300

Viaggio*

Viaggio Pontoon Boats*

F810

MB

The Edge Inc.-MB Sports

F705, F800

Yamaha Boats*

B & E Marine, Inc.*

F510

MJM Yachts

MJM Yachts, LLC

C920

Monaco

Godfrey Marine

A310

Yamaha Personal Watercraft

Nielsen Enterprises, Inc.

A700

Moomba*

Skier's Choice*

A515

Yamaha Personal Watercraft

Platinum Powersports & Marine

A420

Native Kayaks

Offshore Marine

A1100

Axis Wake*

Malibu Boats*

D600

Barletta Boats*

SkipperBud's*

A1111

Bayliner*

SkipperBud's*

A1303, A1306

Beneteau

Beneteau America Power Boats

Bennington*

* Indicates the brand is NMMA Certified®

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SEARCH BOAT FINDER

Looking for the perfect boat for you and your crew? Our Boat Finder makes it easy to explore your options and narrow down your choices to find the boat that’s right for you. Search boats by type, brand, model, price, propulsion, and size.

• Locate models at the show • Compare options • Connect with dealers

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Gage Marine A220

Chris Craft A120

ShoreStation Boat Lifts & Dock Systems A320

Platinum

Powersports

& Marine A420

Crownline Boats A116

Cobalt Boats A210

Avalon & Tahoe A114

Regal Boat Co. A410

Godfrey Marine A310

Crest Marine A112 Fox Lake Harbor A110

Munson Marine

A50

Monterey Boats A200

Southba Pontoon A400 A300

Entrance Floe Int'l B200

Malib Boat D600

Main Lobby Show Office

Bentle Pontoo D610

F200

Wide Open Company F300

White River Marine Group F110

Axopar F210

Bay Marine F310

White River Marine Group F115

F215

Bulmann Dock & Lift F315

F120

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F220

F320

F400

Entrance F100

Formula Boats F410

PO Bo B2

Suzuki Engines F500

B&E Marine F510

Lake Holiday Marina F610

B&E Marine F515

Smoker Craft F615

Restaurant

The Edge F705

The MB F

Avalon & Tahoe F710

Via Pon B F

Garmin USA F700

SeaArk Boat B&R Marine F720

OP oard 230

Westrec Marinas-Chicago Park District

Bullet Bourbon

Motis Brands C800

Golden Boat Lifts B240

ey ons 0

e Edge Sports F800

aggio ntoon Boats F810

Chaparral Boats & Robalo Boats D500

Sunstream Boat Lifts F900

JeanneauPrestige F910

All Marine Motorsports D700

All Marine Motorsports D710

Five Star Boat Center F1000

Smoker-Craft A1110

A911-A939

A811-A938

A711-A838

Nielsen Enterprises A700

BRP Manitou A1010

SkipperBud's A1113

Harris A1112 Barletta Pontoon Boats A1111

Nielsen Enterprises A900

Offshore Marine A1100

Tige Boats C900

Tige Boats C910

C915

Paddle North C810

Beneteau America Power Boats C820

MJM Yachts C920

Nimbus Group C825

Stingray Boats C925

Scout Boats

Sea Ray A1311 Group Trophy A1306 A1308 Four Winns A1304 Bayliner Marine A1303

Bumper Boats A1402

Paddle Fest Pool A1401

Trout Pond A1405

G3 Boats Skeeter A1125 A1120

A1200

A600

A800

A500

bu ts 0

ts/ e

Bennington Marine A610

Skier's Choice A515

A710-A738

Water Jet Car A520

B706-B700

ay ns

B&R Marine A1015

Summerset Marine A430

Nautique Boat Co. A510

l

Kids Zone Yamaha Marine Group A1020

Lounge A1404

Illinois Conservation PolIice A1400

Chicago Maritime Arts Center A1403

Smoker-Craft A1302

SkipperBud's A1301 MasterCraft Boat Co. A1300 Teetor Marine

U.S. Coast Guard Auxiliary C1200

C1000

Landau Pontoons C830

Restrooms Food Service Show Features Show Sponsors Boats Accessories Docks and Lifts

A-Z LISTINGS A

C

Action Water Sports

A210

Adako USA

G A714

G3boats - A Yamaha Boat Company

A1120

A716

Carefree Boat Club of Chicago, Wisconsin and Unsalted Lakes

Aker Outdoor Products, Inc

A320

Cave Country Canoes

A720

Gage Marine

A120, A200

CenterPointe Yacht Services, LLC

A120, C820, D710, F810

Garmin USA

F700

All Marine Motorsports

C925, D700, D710, F500

Godfrey Marine

A310

Golden Boat Lifts

B240

Champion Insurance Agency, LLC

A911

Gordy's Lakefront Marine

A210, D600

Chaparral Boats & Robalo Boats

D500

Great Lake Art

A727

Chicago Maritime Arts Center

A1403

Great Lakes Observing System (GLOS)

A832

Chris Craft Corp.

A120

Greenbay Marine

F210

Cobalt Boats

A210

Gull Lake Marine

D600

Apollo Marine

A515

Avalon & Tahoe Mfg., Inc.

A114, F710

Axopar

F210

B B & E Marine, Inc.

F510

B & R Marine LLC

A1015, F720

Barletta Pontoon Boats

A1111

Conley Bottom Resort

A717

H

Basa Marine Inc.

A410

Crest Marine LLC

A112

Harborside Marina, Inc.

A1010

Basa's Marine

A1125

Crownline Boats

A116

Harris

A1112

A722

Hawaiian Moon

A723

Heyday

A1303

Cutco Cutlery

Bay Marine

F310

Bayliner Marine Corporation

A1303, A1306

Beneteau America Power Boats

C820

Bennington Marine

A610

Bentley Pontoons

D610

Big Rivers, Ltd

A320

BRABUS

F210

Fay's Marina, Inc.

F810

British Virgin Islands Tourist Board

A915

Five Star Boat Center

F810, F1000

BRP

A1010

FlagGuard

A923

BRP US, Inc.

A700

Floe Int'l, Inc.

B200

Bulmann Dock & Lift

F315

Forever Sunglasses

A826

Bumper Boats

A1402

Formula Boats

F410

Four Winns

A1304

Fox Lake Harbor

A110

Fox Valley Marine

A1305

Fred's Shed

C1000

Freedom Boat Club

A811

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D Discover Boating Beach Club

E Eaton Corp. - Marina Power & Lighting, Inc.

I

B100

A933

ILLINOIS CONSERVATION POLICE

A1400

IMTRA Corporation

A910

J

F

Jeanneau

F910

Jefferson Beach Yacht Sales

A732

Jerry's Majestic Marine

A410

JNR Waterfront Services

B200

K Kastelic Canvas

A820

KG Wholesale

A927

L Lake County Watersports

A1120

Lake Holiday Marina

A1302, F610

Lake Lawn Resort and Marina

A737

Pine Crest Marine

A210

Landau Pontoons

C830

Platinum Powersports & Marine

A420

Lauderdale Lakes Marina

A515

POP Board Co.

B230

LeafFilter North, LLC

A833

PowerKlean US LLC

A721

Liqui Moly USA

A713

Pro-Fender America

A829

Loves Park Motorsports

A1010

Progressive

A50

Lund Boats

A110

M

R Raymarine, Inc.

A810

M&E Sales

A726

Reed's Construction

F900

Malibu Boats

D600

Reed's Marine, Inc.

A1010

Manitou

A1010

Reefpoint Marina

A838

Manitowoc Marina LLC

F210

Regal Boat Company

A410

Marine Concepts

A836

Rent Yachts Chicago

A830

MasterCraft Boat Company

A1300

S

MB Sports

F705, F800

McHenry Piers

B200

ShoreStation Boat Lifts and Dock Systems

A320

Skeeter Boats Inc. A Yamaha Boat Company

A1125

Skier's Choice

A515

SkipperBud's

A1301, C900

N

B1405

TVG-Medulla DBA Chiro One Wellness Centers

A921

U U.S. Coast Guard Auxiliary 9WR

C1100

A930

F900

A610, D500

Trout Pond

A739

Shoreline Marine Contracting

Munson Ski & Marine

A1303

Sea Foam Sales Company

A1015, F720

A200

Trophy

United States Power Squadron - District 20

SeaArk Boats/B&R Marine LLC

Munson Marine

A922

A1307

A939

A200

Tiva Heater by Redfern Ent Inc

Scout Boats, Inc.

Midwest Marine Decking formerly Xact

C920

C900, C910

A711

A1305

Monterey Boats

Tige Boats

Uncommon USA

Sea Ray Group

MJM Yachts, LLC

F705, F800

A738

A827

A938

The Edge

SC Wake-Seadek

McWhorter Bedding Yacht Mattresses

Miloff Aubuchon Realty Group

The Boat House

A310, A410, A510, A610, A1120

V Viaggio Pontoon Boats

F810

W Wakeside Marine

A510, A1111

Water Jet Car

A520

Water Werks

A200

Waukegan Harbor & Marina

A838

Waukegan Port District

A813

WavePads

A822

Westrec Marinas-Chicago Park District

A500

White River Marine Group

F110

Smoker Craft, Inc.

A1110, A1302, F615

A700

SORD Fishing

A918

Wide Open Company

F300

Nimbus

C825

Southbay Pontoons

A400

WindyCity Kite Sports

A823

North Point Marina

A710

Spring Brook Marina & Yacht Sales

F910

Wyland's Marine

A610

NRG Energy, Inc

A916

Stack'Em

A839

Starboard Choice Marine

F710

Starboard Management LLC

F900

Streaming Box Store

A736

Summerset Marine

A430

Sunstream Boat Lifts

F900

Natural Balance

A935

Nautique Boat Company

A510

Nielsen Enterprises, Inc.

O Off The Chain Pontoon Rentals

A814

Offshore Marine

A1100

P Paddle North, LLC

C810

PaddleFest Pool

A1401

Pier 11 Marina

A729

Pier of d'Nort

C800

Pier Perfection

B200

Pine Crest Marina

C900

Y Yamaha Marine Group

A1020

Yamaha WaterCraft

A700

T Techness Pro Corporate

A816

Teetor Marine

A1200

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Boating Means Business in Chicago!

Illinois

$5.5B

Annual Economic Impact

16,000

Jobs Supported

600

Businesses Supported

Wisconsin

$8.4B

Annual Economic Impact

34,000 Jobs Supported

840

Businesses Supported

Indiana

$5.7B

Annual Economic Impact

17,400

Jobs Supported

425

Businesses Supported

95% OF BOATS sold in America are made in America 93% OF AMERICAN BOAT MANUFACTURERS are small businesses

YOUR VOICE CAN MAKE WAVES! When boaters speak up, legislators listen. Help shape policies that matter—from conservation to infrastructure improvements and support for communities in America.

Together, we can keep boating accessible and enjoyable for generations to come.

Sign up to become a boating advocate 18

MARINE INDUSTRY CERTIFIED DEALERSHIPS Buy with confidence from a dealer who cares There’s no better way to enjoy a your free time than aboard the perfect boat! And we know you’re ready to go find yours!

But which dealership will you choose? If you want to buy with confidence, go with a Marine Retailers Association of the Ameircas Certified Dealership!

Certified Dealers are committed to serving you to the highest standards. In fact, they pledge to a Marine Industry Consumer Commitment, which includes promises to be fair, honest, truthful, respectful, capable and prepared. You can expect excellence from the research stage to purchasing your boat to servicing your boat and beyond.

Dealership Certification is not a simple stamp. Certified Dealers have committed to be the best. They go through an extensive third-party audit of their customer experience, business operations and employment practices to assure they’re at the top of their game, so they can better serve you. Once dealers have gone through this intensive audit process, they commit to a continual education program, which requires them to continue to learn how to improve their customer experience, employee satisfaction and dealership operations.

When you decide to work with a Certified Dealer, you can be confident that you’re choosing a dealer that puts customers first and aims to offer you your best boating life.

Your Certified Dealership will help you choose the right boat for your lifestyle and your needs, maintain your boat, and provide service when it’s needed. To find a participating dealership, look for the Certified Dealership logo, or visit DiscoverBoating.com/dealers.

Happy shopping, and enjoy this year’s boat show!

Bass Pro Shops - Tracker Boating Center Bolingbrook, IL

F110, F115

Bass Pro Shops - Tracker Boating Center Gurnee, IL

F110, F115

Cabela's - Tracker Boating Center Hoffman Estates, IL

F110, F115

Cabela's - Tracker Boating Center Hoffman Estates, IL

F110, F115

Munson Ski & Marine Round Lake, IL

D500, D600, D610

B&E Marine Michigan City, IN

F510, F515

Gage Marine Delavan, WI

A120, A220

Gordy's Lakefront Marine Fontana, WI

A210

The Boat House Chicago, IL

A310, A410, A510,A515, A1120

The Boat House Lake Country, IL

A310, A410, A510,A515, A1120

The Boat House Lauderdale Lakes, WI

A310, A410, A510,A515, A1120

The Boat House Three Lakes, WI

A310, A410, A510,A515, A1120

19

20

P R E S E N TE D BY

Peace of Mind NAVIGATING

THE IMPORTANCE OF BOAT INSURANCE Embarking on the open water is an exhilarating experience, filled with the promise of adventure and relaxation.

Whether you’re a seasoned sailor or a weekend cruiser, safeguarding your vessel with proper insurance is not just a choice—it’s a necessity.

Explore the reasons why every boat owner should prioritize boat insurance for a worry-free voyage.

21

UNPREDICTABLE

Waters T

he open water can be unpredictable, with unexpected storms, collisions, or other potential accidents. Boat insurance can give you financial protection if there is damage to your vessel, providing coverage for repairs or replacement.

Damage AND INJURY

A

ccidents on the water can result in damage to other boats, docks, or even injuries to passengers. Boat insurance offers liability coverage, which can pay for damages or injuries you’re liable for while boating, up to specified limits, and lawsuit costs if you’re sued. This includes damage you cause to another watercraft or if someone on or near your boat is injured and you’re found to be legally responsible.

THEFT AND

Vandalism U

nfortunately, boat theft and vandalism are realities that boat owners face. Boat insurance has comprehensive and collision coverage that can protect you against events outside of your control, including theft and vandalism.

22

23

24

INCURRED MEDICAL

Payments A

ccidents on the water may lead to injuries for you or your passengers. Boat insurance offers a range of optional medical payments coverage limits, helping to cover medical expenses if you are in an accident or someone is hurt on your boat, regardless of fault.

PEACE OF MIND FOR

Financing

I

f you financed the purchase of your boat, most lenders require insurance coverage to protect their investment. Having boat insurance not only fulfills these requirements but also gives you peace of mind knowing that your financial interests are safeguarded.

25

NAVIGATIONAL

Flexibility

S

ome water municipalities and marinas may require proof of insurance for docking or accessing certain areas.

Boat insurance allows you the flexibility to explore different destinations without worrying about entry restrictions.

EMERGENCY TOWING AND

Assistance

P

rogressive boat insurance can include optional Sign & Glide® On-Water Towing coverage. If your boat is disabled or breaks down on the water, Sign & Glide® pays for on-water towing, jump starts, soft un-groundings, and fuel delivery.

WRECKAGE

Removal

I

f your boat sinks, Progressive boat insurance will cover the cost of removing your boat from the water (if removal is legally required).

I

nvesting in boat insurance is not just about protecting a valuable asset; it’s about safeguarding the memories, experiences, and joy that come with your on-water adventures. Don’t let unforeseen circumstances disrupt your journey—navigate with confidence, knowing that Progressive boat insurance has you covered. Ensure a smooth and worry-free voyage, because when it comes to your boat, peace of mind is the ultimate luxury.

26

WE DON'T JUST INSURE YOUR PASSION —

We Share It

I

n a nutshell, my role at Progressive is to acquire customers for our motorcycle, boat, and RV insurance and protection products. My colleagues and I feel that we have

a distinct advantage when designing our products, because as owners ourselves, we understand your unique needs and share your passion for these vehicles.

In my case, this has been a lifelong passion. From a young age, I'd ride on the back of my dad's Suzuki on Saturday mornings as we got out of the house and checked out local garage sales. Over the years, I graduated from a moped to my first grown-up bike: a beautiful blue Suzuki Katana.

After getting married and starting a family, my priorities changed, but I never lost my passion for motorcycles. I inherited a 2000 Harley FXDX after my father hung

up his helmet, and I'm beginning to create those weekend memories with my own children, who don helmets and long pants for a chance to take short, low-speed rides on the back of "dad's motorcycle."

My most recent source of adventure if a Polaris RZR side-by-side that I got last fall.

It's a four-seater, which means my wife and two kids can come along, and we take it trail riding in the beautiful mountains of Pennsylvania and West Virginia. I think of it as part market research for my day job and part family getaway. It's a great excuse

for my family to trade in our iPads, video games, and other distractions for lunch on the trails. We already have many years' worth of stories to laugh about around the dinner table. (Yes, Kevin, I'm talking about that "shortcut" you suggested.)

I'd be remiss if I didn't also mention watercraft and RVs, which, of course

Progressive also insures. After selling the Katana, we gave boating a try with a Sea

Ray cabin cruiser and a pair of WaveRunners. In fact, I can honestly say that I either own or have owned every major type of vehicle we insure at Progressive, with the exception of an RV, though we often go camping with my in-laws in their Forest River Mini Lite.

Needless to say, I insure all of my vehicles with Progressive. The reason is obvious;

I know Progressive is just as passionate about these vehicles as I am, so I know our polices are exactly what people like us need.

Being properly insured is important, not only for the vehicle, but to protect against liability and the unknown. I want to protect my family and our financial stability, as well as cover potential medical costs and vehicle repairs. My whole family enjoys

getting away from the day-to-day with these toys, and knowing we're insured when we go out gives us all the peace of mind we need to make those memories even more special.

By Eric Doubler, Progressive Insurance 27

CHOOSE FROM EITHER

UP TO

IN INSTANT SAVINGS

*

EXTRA COVERAGE WITH

HondaCare Protection Plan

®

Choose from either up to $2,000* in instant savings or 36 months of HondaCare Protection Plan® with the purchase of any new 40 HP-350 HP Honda Marine outboard, January 1, through March 31, 2025.† Standard 5-YEAR limited warranty** PLUS an additional 3 YEARS of HondaCare®†† = 8 YEARS OF ENGINE PROTECTION! IT’S A VALUE WORTH UP TO $4,460!

Visit your participating Honda Marine Dealer or marine.honda.com/promotions for details. *Savings vary by engine size. †At participating Honda Marine dealers only. Qualifying retail customers may choose between a) receiving instant savings off the selling price of a Honda powered boat package or Honda Marine engine(s) sold for repower, or b) receiving 36 months of HondaCare Protection Plan® at no additional cost for eligible Honda Marine engine(s). This promotion is limited to new Honda Marine 40 HP-350 HP outboard engines, 2020 and newer models, in stock, sold between January 1, 2025, and March 31, 2025, delivered to a U.S. resident. Only Honda Marine outboard engines sold for personal use qualify for this promotion. Fleet, commercial, and government sales are ineligible. Engines sold under special pricing/promotions including (but not limited to) demo and tournament fisherman engines are also excluded. Honda Marine reserves the right to modify, amend, cancel or revoke, in whole or in part, this promotion at any time without prior notice. **For Honda Marine warranty information, visit marine.honda.com/support/warranty. ††Actual contract coverages, limitations, and exclusions may vary. The HondaCare Protection Plan® is administered by American Honda Service Contract Corporation in the state of Florida, License #60083. HondaCare® and HondaCare Protection Plan® are registered trademarks of Honda Motor Co., Ltd. Always wear a personal flotation device while boating and read your owner’s manual. All Honda outboards meet EPA and CARB emission levels. © 2025 American Honda Motor Co., Inc.

Honda Marine Buyer's Choice NATL LAKES 8.5x11.indd 1

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