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Discova Japan Destination Guide 2023/24

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Japan


Japan Destination Guide

Itsukushima Jinja Shrine, Hiroshima


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Contents Climate & Weather

06

Things to Know

08

Festivals

09

Responsible Travel Initiatives

12

What to Eat

13

Explore Our Regions

14

Tokyo

16

Tokyo: Escapes Outside the City

22

Chubu Region: Nagano Prefecture

28

Chubu Region: Kanazawa & Shirakawa-go

31

Kansai Region: Kyoto & Osaka

36

Tohoku Region: Akita, Aomori and Sendai 42 Other Regions

46

New Golden Route: Japanese Nature Serenity,

48

Tradition and Future Educational Opportunities

54

Offices

59


Japan Destination Guide

Yuki Honda, Licensed Tour Guide, Japan


Konnichiwa! My name is Yuki, and I would like to welcome you to Japan. I’m part of the Discova team here in Tokyo and I love introducing travellers to the many unique and captivating facets of my beloved nation. From North to South, Japan has much to offer for every kind of traveller: beautiful ski resorts, untouched beaches and, of course, centuries of history and culture. Tokyo will amaze you with its ancient traditions and futuristic technology and you can even find entire districts dedicated to anime and manga. Kyoto will draw you in with its many World Heritage sites, where seeing a geisha walking in historic quarters is not as difficult to spot as you might think. But most importantly, my job as a guide is to introduce you to all the “off the beaten path” destinations, to all the secrets spots that only locals will know and, of course, to make you try our excellent food. Are you ready for this journey? Let’s hop on the Shinkansen and I hope you will fall in love with “The Land of the Rising Sun”.

i k u Y


Japan

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Climate & Weather Rusia Averages in Japan Temperatures can rise up to 15 ºC during the day, but can fall below 0 ºC at night. Cold

Destination

Jan

Feb

Mar

Apr May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Tokyo Temperatures usually between 10 ºC and 25 ºC

Warm

Temperatures rise above 30 ºC Hot

Regular rainfall

Kyoto Osaka Hiroshima Hokkaido

Okinawa

Rain

Yellow Sea

* The actual climate in Japan’s regions can vary a bit.

In general, the Japanese archipelago has four distinct seasons. Due to its widespread geography, the climate varies greatly between regions, ranging from sub-arctic in Hokkaido to sub-tropical in Okinawa, with temperate weather in central Japan. The most popular times to visit Japan is in spring (March to May) and autumn (September to November) when temperatures are mostly milder, and the trees are either filled with pink cherry blossoms (early April) or painted in red and yellow (November). Winter – from December to February – brings plenty of snow and cold weather, especially in the north, whilst summers are hot and humid, with torrential rain and typhoons.

Taiwan

Orienta China Se


HOKKAIDO Sapporo

Japan Sea

North Korea

a JAPAN South Korea

Kanazawa Takayama HONSHU Kyoto

al ea

Hiroshima SHIKOKU KYUSHU

OKINAWA ISLANDS

Osaka

Tokyo


Things to Know Japan

Population 122 million

Capital City Tokyo

Time Zone

GMT/UTC + 9h JST Tokyo

Language

Japanese, (local dialects, regional Ryukyuan languages, Ainu).

Currency

Japan’s official currency is Yen (¥). ATMs are widely available and the easiest way of obtaining cash but not all ATMs accept nonJapanese cards. The best ATMs to withdraw money with foreign debit and credit cards are the machines in 7-Elevens, post offices and banks. Banks and post offices also exchange most major foreign currencies. Cash is still the preferred way to pay in Japan and whilst cards are increasingly accepted in cities and major establishments, bring enough cash when travelling to the countryside.

Japan Destination Guide

Visa

Travellers from 70 countries, including Australia, New Zealand, USA, UK and many European countries, can travel to Japan visa-free for a period of up to 90 days. Other nationalities need to apply for a tourist visa at a Japanese consulate or embassy before entering the country. Note that all travellers, regardless of their nationality, may be asked for proof of onward travel. As travel requirements are subject to change, we recommend checking the official government website before visiting. www.mofa.go.jp/


Festivals Experiencing local traditions

With four national holidays, including constitution day and children’s day, within a seven-day period, Golden Week is one of Japan’s longest holiday seasons. Usually taking place from the end of April to the beginning of May, it’s a popular time to travel for the Japanese and can get very crowded. The country’s second major holiday season is Obon in mid-August, which commemorates deceased ancestors who are said to return to visit. During this annual Buddhist holiday, people hang lanterns outside their house, clean graves and make offerings to the spirits. Celebrated around the world, New Year is a different deal and the most important holiday season in Japan. From end of year parties and decorating the house to eating soba noodles and visiting shrines, there are numerous traditions celebrated over this period of time.


Japan Destination Guide

Wabi-Sabi


“One traditional Japanese philosophy is known as ‘wabi-sabi’. Meaning something like ‘embracing imperfection and transience’, it’s a combination of the two words ‘wabi’, expressing rustic simplicity, and ‘sabi’, describing the beauty of ageing. It can be observed everywhere in Japanese culture, from the fleeting beauty of the cherry blossoms to unevenly shaped ceramics.”


Responsible Travel Initiatives Carbon Impact Correction We partnered with Path Net Zero in early 2023 to provide our partners with an international, certified carbon emissions calculator. We can now measure the carbon emissions of the Discova tours you book for your travellers, and find alternative, lower-impact solutions.

Local Community

From experiencing a traditional tea ceremony to learning the art of origami, we work closely with WAK Japan (Women’s Association of Kyoto) who offer a variety of handson experiences. Their programs are designed to allow travellers gain insight into Japanese culture, whilst offering employment opportunities for female instructors.

Protecting Children

Japan Destination Guide

The ChildSafe Movement trains individuals and organisations and provides them with the tools to protect children and youth. Your travellers can be assured that they will be following child safeguarding standards when they travel with Discova, and that all our global staff is ChildSafe trained, from our tour guides right to our top management teams.


What to Eat Local flavours and delights Kaiseki ryori (会席料理)

The equivalent to ‘haute cuisine’, Kaiseki ryori is a traditional Japanese fine dining experience, consisting of multiple courses. With a focus on seasonal ingredients, each dish is elaborately prepared and beautifully presented on an individual small plate. Served in highend restaurants, a great place to enjoy a Kaiseki ryori dining experience is in a traditional Japanese inn.

Okonomiyaki (お好み焼き)

With a name that translates to mean ‘cooked how you like’, it’s no wonder that Okonomiyaki is such a popular dish in Japan. Made with shredded cabbage, flour, egg and water, the batter is fried with a variety of toppings into a thick savoury pancake – sometimes referred to as a ‘Japanese Pizza’.

Daifuku mochi (大福餅)

This popular Japanese sweet is made with ‘mochi’ – a chewy glutinous rice cake – stuffed with a creamy, sweet filling. Choose the traditional version with red bean paste and let the semi-sweet filling combine with the delicate outer layer for a melt-in-the-mouth delight!

“Besides devouring all the sushi, ramen and soba noodles, why not spend an evening at an izakaya? Our version of pubs, izakaya are a great place to meet locals in a laid-back atmosphere, enjoy a few cups of sake (or beer) and sample a smorgasbord of small dishes. Typical izakaya fare includes meat skewers, edamame, tofu, sashimi, gyozas and much more.”


Explore Our Regions

Palace Hotel Tokyo Situated at 1-1-1 Marunouchi and with a legacy going back more than half a century, Palace Hotel Tokyo is heir to some of the city’s most exclusive real estate. From the distinctive omotenashi (Japanese hospitality) at first encounter to the subtle Japanese touches throughout, the wholly Japanese-owned and managed hotel is home-grown through and through. Presenting guests with an experience of the city rivaled only by its incomparable views, Palace Hotel Tokyo has redefined the luxury experience in Tokyo.

Japan Destination Guide

TOKYO


Hokkaido

Aomori

Akita Japan Sea

Tohoku Region

Sendai

Chubu Region Kyoto Hiroshima

Chugoku Region

Miyajima Shikoku

Osaka

Kansai Region

Kyushu

Philippines Sea

Okinawa Islands

Nagano

Tokyo

Pacific Ocean

Tokyo: Escapes Outside the City


Tokyo Tokyo is not only the capital of Japan but also the most populated city in the world with its 14 million residents. In this beautiful megalopolis you can go from being surrounded by skyscrapers in Shinjuku area, to feeling transported back to ancient Japan in the “shitamachi” (old town) area. In Tokyo it is possible to find the funkiest fashion in Harajuku or Shibuya, home to Japanese “kawaii” pop culture, and then the most well-known luxury fashion brands in Ginza district. The Japanese capital manages to effortlessly combine seemingly opposing worlds and that is why everyone visiting falls in love with it, even though a lifetime would not be enough to explore Tokyo. Conveniently connected by its vast public transportation system, Tokyo will take you on a trip from the past into the future in no time.

Tokaido Shinkasen Tokaido Shinkasen

Saitama

4 Southern Yatsugatake Volcanic Group

Izakaya Experience Tour Private 1 Kintsugi Golden Repair

Katidake

Tokyo

Yamanashi

Yokohama

Japan Destination Guide

Kanagawa Mount Fuji Tokaido Shinkasen Culture Tokyo 2 Pop

3

a

Suruga Bay

Sagami Sword Cutting BayExperience

Chiba Prefecture


Kaminari mon, Asakusa, Tokyo


1. Kintsugi Golden Repair Kintsugi is the Japanese art of fixing broken ceramics using urushi lacquer dusted or mixed with powdered gold. It views breaking and repairing as part of an object’s history, rather than as something to conceal. This is the way of “wabi-sabi”. In this tour, you can choose a plate and start by deciding how to enhance the broken line by applying the golden powder. You will also be able to take back home the repaired plate which, thanks to kintsugi, will now have a new and beautiful life.

Japan Destination Guide

2. Pop Culture Tokyo Explore some of Tokyo’s most vibrant centres for youth fashion and pop culture. Start by visiting Shibuya, a bustling shopping district famous for its cutting-edge fashion and accessories. Considered the birthplace of many of Japan’s fashion and entertainment trends, this district is also perhaps Tokyo’s most photogenic with its famous 5-way crossroads! From here, head to Harajuku, and the famous Takeshita dori (Cat Street) - another mecca of fashion. Lose yourself in a gaming arcade that features claw machines, card games, racing games, and rhythm games, including one of the most popular video games in Japan: Taiko no Tatsujin, which involves a traditional Japanese percussion instrument. The Discova Difference: Shibuya is one of the busiest stations in Tokyo, on average visited by 3.2 million people every day but fear not because our amazing guide will lead you away from the crowded places and show you all the best spots where you will be able to experience Japanese pop culture.


3. Sword Cutting Experience Qualified sword masters will demonstrate the art of “Shizan” or test cutting during this unique excursion. This tour does not just involve wearing costumes and holding a pose to take pictures. You will be able to learn the proper forms and techniques to use a real katana sword during the training. You can also choose to wear a “Hakama” (training wear for Japanese martial arts) during the lesson. This stunning samurai experience is a rarity even among people living in Japan. This class offers a truly authentic once-in-a-lifetime experience.

4. Izakaya Experience Private Tour An evening in Tokyo would be incomplete without visiting an izakaya, a centuries-old pastime that is Japan’s favourite afterwork activity to relax and socialise. Your first stop is Monzen Nakacho station, where you’ll find Tatsumi Shindo, a street reminiscent of Tokyo’s olden days. Take the narrow walkway and observe the quaint atmosphere of the small izakaya pubs. Visit Yurakucho, where underneath the train overpasses there are ample street-side eateries. Sit amongst friendly locals and taste some dishes like yakitori, grilled chicken skewers that pair perfectly with sake or beer. At the end of the tour, get dropped off at your hotel or continue exploring other great izakayas in the area.

The Discova Difference: Experience Japan like a local! Avoid the touristy pubs and participate in the izakaya culture while sampling delicious and unpretentious food and drinks!


Recommended Hotels in Tokyo

TOKYO

Shiba Park Hotel Step beyond sightseeing and discover the cultural heart of Tokyo at Shiba Park Hotel. Nestled near Tokyo Tower and the historic Zojoji Temple, this distinctive Library Hotel invites guests to immerse themselves in Japan through over 2,000 carefully curated books, authentic cultural experiences, and warm Japanese hospitality. Elegant and comfortable accommodations provide a peaceful retreat from the city, while exceptional Japanese, Western, and Chinese dining enriches every stay. Blending culture, comfort, and convenience, Shiba Park Hotel connects travelers with the people, history, and stories that reveal the true spirit of Tokyo.

Japan Destination Guide

TOKYO

Park Hotel Tokyo Discover a different side of Tokyo, where panoramic views of Tokyo Tower, contemporary Japanese art, and warm hospitality come together in one unforgettable stay. Guests can choose from a range of comfortable accommodations, while art enthusiasts can stay in one of our unique Artist Rooms, individually designed by Japanese artists. With a spacious, light-filled atrium and easy access to Tokyo’s cultural landmarks and attractions, Park Hotel Tokyo offers an inspiring gateway to the city.


TOKYO

Bellustar Tokyo, A Pan Pacific Hotel Bellustar Tokyo is a luxury urban retreat offering an exceptional sense of space above the bustle of the city. Located high above Shinjuku, the hotel combines contemporary elegance with elements inspired by traditional Japanese culture, creating a serene and distinctive atmosphere. Expansive windows offer breathtaking views across Tokyo, while the top floors invite guests to reconnect with themselves through exceptional culinary experiences, a spa inspired by the changing seasons, and exclusive Sky Penthouse accommodations. From refined Japanese hospitality to spectacular city views, Bellustar Tokyo offers a unique experience where modern luxury and the essence of Japan come together.

TOKYO

Hotel Groove Shinjuku, A Parkroyal Hotel Hotel Groove Shinjuku is a lifestyle hotel and an ideal base for discovering the energy and excitement of Kabukicho. Designed to capture the spirit of the neighborhood, the hotel offers vibrant spaces where guests can relax and reflect on the experiences and entertainment of the city. At the heart of the hotel, JAM17 DINING & BAR connects guests with the surrounding neighborhood, creating a lively social hub where people can meet, dine, and enjoy the ever-changing energy of Shinjuku. With its creative atmosphere and connection to the city, HOTEL GROOVE SHINJUKU offers a fresh perspective on the Kabukicho experience.


Tokyo: Escapes Outside the City Tokyo is amazing but sometimes it can be overwhelming. Luckily it is extremely convenient to flee the city’s boundaries to encounter nature’s elements coupled with long-lasting traditions and beliefs. Just two hours by train from Shinjuku, you reach Hakone National Park: here you will have the chance to try Japanese hot springs (onsen) and, if you are lucky enough, even spot Mount Fuji rising behind Lake Ashi! If what you are looking for is more shrines sites and waterfalls, fear not, because Nikko is the right place for you. Well-connected from Asakusa station, in Nikko you will have the perfect balance between nature and spirituality. You can visit the important Toshogu Shrine dedicated to Tokugawa Ieyasu, the founder of Tokugawa Shogunate, or just take a walk to the almost 100-metre tall Kegon Falls, ranked as one of Japan’s three most beautiful falls.

Tokaido Shinkasen

Nagano

2 Nikko World Heritage Tour Tokaido Shinkasen

4 Kawagoe - Little Edo Full Day Private Tour Saitama Southern Yatsugatake Volcanic Group Katidake

Tokyo

Yamanashi

1 Full-Day Hakone National Park Tour

Japan Destination Guide

Kanagawa

Mount Fuji Hakone

Tokaido Shinkasen Sagami Bay

3 Kamakura Private Tour

Shizouka

Suruga Bay

Chiba Prefecture


Nikko


1. Full-Day Hakone National Park Tour Visit Hakone National Park to see one of Japan’s most iconic nature reserves in the foothills of Mt. Fuji. From Hakone Machi-ko board a ship and sail across Lake Ashi to Togendai. A crater formed by a volcano nearly 3,000 years ago, these charming waters offer beautiful views of the surrounding mountains and even Mt. Fuji on a clear day. Ride in a cable car to the Hakone Ropeway, well above the active volcanic site, Owakudani. Watch the steam rising from the mountain, as thermal water grazes just under the rocky façade at extraordinarily hot temperatures. Try kuro-tamago or a black egg, that is boiled in the sulfuric hot springs and turns black as it’s cooked. Finally, take the Cable car to Gora Station, before being dropped at your accommodation in Hakone.

Japan Destination Guide

2. Nikko World Heritage Tour Explore the UNESCO World Heritage site of Nikko on this full-day tour from Tokyo. Most famous for its historical monuments and natural beauty, this excursion includes visits to the Toshogu Shrine, beautiful Kegon Falls depending on the season, and the vast Lake Chuzenji. Between sightseeing stops, enjoy free wi-fi on your bus. This day trip from Tokyo is perfect during Cherry Blossom season in the spring, although it is beautiful at any time of the year. Please reach the pick-up point at the Keio Plaza Hotel Shinjuku by 8:15 am. Drop-off will be at 7:30 pm at Shinjuku Station West Exit from where you could make your way back to your hotel.


3. Kamakura Private Tour Take a one-hour trip to Kamakura, the former capital of Japan which was once the largest city in the world, but today is a small, sleepy seaside town with numerous temples and other attractions. With your local guide, visit Kotokuin Temple, home to the Daibutsu, a giant bronze Buddha that sits at a height of 13.35 metres. Next see Tsurugaoka Hachimangu Shrine, the spiritual heart of Kamakura and one of its most popular attractions that dates back to the 12th century. The shrine here is dedicated to Hachiman, the Shinto god of war and patron of the Minamoto family. Finally see the Hasedera Temple which is part of the Jodo sect, and is most famous for its statue of Kannon, the goddess of mercy.

4. Kawagoe - Little Edo Full Day Private Tour Stroll through Kawagoe, famous for its old storehouse merchant buildings, that are sure to take you back in time. See the Kitain Temple, founded in 830 AD, it is one of the most important temples of the Tendaishu school of Buddhism in Eastern Japan. Next, head to Honmaru Goten, built in 1848, it is the only surviving building of the Kawagoe Castle. Then, visit Kawagoe Hikawa Shrine, also known as a matchmaking shrine, that is frequented by people seeking love. Take a short walk to Kashiya Yokocho, a stone-paved shopping lane lined with stores that sell traditional Japanese sweets. Here you can discover and enjoy all kinds of traditional Japanese sweets, alongside modern candies and ice cream.


Recommended Hotels in Tokyo and Escapes Outside the City

HAKONE

Hakone Kowakien Tenyu This hotel is a true sanctuary that overlooks magnificent mountains in Hakone, away from bustling city life. A fantastic blend of authentic Japanese hospitality and spellbinding nature, you can watch the sunrise while bathing in an enormous open-air onsen with an infinite horizon view or enjoy a ceramic open-air hot springs bath made with Shigaraki pottery. Also, all rooms come with a private open-air bath and guests can enjoy authentic Japanese dinner at the on-site restaurant.

Japan Destination Guide

HAKONE

Hakone Kowakien Hakone Kowakien Hotel first opened in 1959 and reopened in July 2023 after renovations. Considering its incredible legacy, the hotel is known for providing its guests with a comfortable stay and boasts of facilities like a seasonal outdoor swimming pool, onsen, bar and a shared lounge.


TOKYO

Asakusa View Hotel Welcome to Asakusa View Hotel, a comfortable and elegant hotel located in the heart of Asakusa, one of Tokyo’s most historic and charming neighborhoods. The hotel offers beautiful views of Tokyo, including the iconic Tokyo Skytree, and is an excellent base for exploring traditional and modern Tokyo. You can easily walk to popular attractions such as Senso-ji Temple, Kaminarimon Gate, and Nakamise Shopping Street. Inside the hotel, you’ll find comfortable guest rooms, restaurants serving a variety of Japanese and international cuisine, and facilities designed to make your stay relaxing and convenient.

The Gate Hotel Tokyo by HULIC The Gate Hotel Tokyo has direct access to the Ginza metro station, making it very convenient for guests to visit major sightseeing places in the city. It is also located within walking distance of Hibiya Park and the Imperial Palace. The hotel has 164 rooms, designed to highlight the sophistication and glamorous image of Ginza. There is an open-air Lobby lounge, overlooking the Ginza area from the terrace.

TOKYO

The Gate Hotel Ryogoku by HULIC

TOKYO

The Gate Hotel Ryogoku is located along the Sumida River that runs through Tokyo and is also next to Ryogoku Kokugikan, the most famous sumo stadium in Japan. Facilities include a rooftop terrace and lounge with a great view, that is exclusive to hotel guests to enjoy during a relaxing and comfortable stay.


Chubu Region: Nagano Prefecture Chubu region is located in the central part of the main island of Japan, Honshu, and it is very well known for the magnificent peaks of the Japanese Alps dominating the landscape. The major city is Nagano, which hosted the 1998 Winter Olympics Game. Here you can find one of the most ancient temples in Japan, with over 1,400 years of history: Zenko-ji. Then, just an hour away, there is Jigokudani – the Snow Monkey Park – the only place in the world where it is possible to see Japanese macaques bathing in the hot spring! Nagano Prefecture is also famous for Matsumoto Castle that has become a national treasure as the oldest surviving six story castle in Japan. Its black and white walls make a beautiful contrast against the shining Japanese Alps scenery.

1 Nagano - Snow Monkey Park

Nagano

Toyama

Japan Destination Guide

2 Nagano - Matsumoto Castle Exploration

Gifu


Kasuga Park, Nagano


Japan Destination Guide

Naga-machi District, Kanazawa


Chubu Region: Kanazawa & Shirakawa-go With the new Hokuriku Arch Pass, it is now easier to explore the Hokuriku and Shinetsu area in Chubu region. The pass offers unlimited train rides in the Kanto area (Tokyo) to Kansai area (Kyoto/Osaka), making it even more accessible to explore Kanazawa, a historic coastal town known as “little Kyoto”. Kanazawa is home to one of Japan’s “three most beautiful landscape gardens” where visitors can see teahouses, bridges, trees, and beautiful viewpoints. It is perfect in every season since it is possible to enjoy plum blossoms from around mid-February to the end of March, cherry blossoms around mid-April, and beautiful autumn leaves from mid-November to early December. In Kanazawa, visitors will also have the chance to stroll through the beautiful Geisha district (Higashi Chaya) and the Samurai district (Nagamachi). Shirakawa-go is another must-visit attraction if one is interested in ancient Japan. The symbol of Shirakawa-go village (classified as a UNESCO World Heritage Site) is the Gassho-style House characterized by a thatched and steeply slanting roof, walking in this village will be like travelling back in time.

3 Kanazawa aka "Little Kyoto" Highlights

Kanazawa Toyama

Ishikawa

Nagano

4 Shirakawago and Gokayama World Heritage


1. Nagano - Snow Monkey Park The Snow Monkey Park in Nagano is the only place in the world where it is possible to see Japanese macaques bathing in hot springs. The park is less than one hour from Nagano City by bus but, before reaching the park, you will need to walk through the forest for around 30 minutes. During winter, the trail may be slippery due to snow but otherwise, it is an easy walk. After arriving at the park, enjoy the sight of monkeys playing around the water and inside the hot spring. You will never forget this view!

Japan Destination Guide

2. Nagano - Matsumoto Castle Exploration Around 45 minutes by train from Nagano City, Matsumoto, is famous for its historic castle which is the oldest five-tiered, six-story castle in Japan. The iconic black and white tower is a marvel of Sengoku Period (Warring States Period) architecture. For a fee, you can enter the premises to admire the castle’s beautiful original wooden interior and explore the gun museum. Around Matsumoto Castle, also explore Nawate-dori, known as “The Frog Street”. This charming paved street runs parallel to the Metoba River and is lined with small shops selling nick-nacks, crockery and antiques. There are plenty of places to eat, too. A popular snack here is the fish-shaped taiyaki sweets: made from pancake batter and stuffed with various fillings like custard or red bean paste.


3. Kanazawa aka “Little Kyoto” Highlights Kanazawa, also known as “Little Kyoto”, in Ishikawa Prefecture is a must-see for every tourist. Start your day by visiting Higashi Chaya District, one of the wellpreserved areas from the Edo Period, where you can explore a tea house that has been converted into a museum. Head next to Kenrokuen Garden, one of the three most beautiful gardens in Japan. Continue your guided tour to see Nomura Samurai House, a historic home with charming rooms and a beautiful ornamental garden. Finish the day at the famous Omicho Market, the largest market in Kanazawa since the Edo period. While most shops here specialise in the excellent local seafood and produce, you can also find flowers, clothing, kitchen tools and more on sale.

4. Shirakawago and Gokayama World Heritage Before visiting the small, traditional village called Shirakawago, see the Gassho Museum at road station ”Shirakawago” and learn about Gassho-zukuri architecture style which highlights the wisdom and ingenuity of its former residents. In Shirakawa-go, walk to the observatory and explore a Gassho-zukuri (palm-framed) village where you can enjoy beautiful scenery and a popular lunch of mountain delicacies. In the afternoon, visit “Gokayama Kaminashi District” and check out an “Exile Hut” (a small one-room building with no furniture and no heating) and the oldest wooden building in Toyama Prefecture, “Hakusan-gu Main”. Afterwards, take a stroll in Gokayama’s Ainokura Village, one of the most peaceful Gasshozukuri villages in Japan, where the original Japanese landscape is still preserved.


Recommended Hotels in Chubu Region

KANAZAWA

Kanazawa Tokyu Hotel This hotel is located in the downtown area of Kanazawa and is surrounded by important landmarks, which date back to the Edo period. From luxurious suites to spacious single rooms, the guest rooms at Kanazawa Tokyu Hotel are comfortable and functional. Popular shopping centres and restaurants are also easily accessible from the hotel.

Japan Destination Guide

KANAZAWA

Kanazawa Sainoniwa Hotel A local-owned boutique hotel where guests can appreciate the representative elements of Kanazawa: from gardens reflecting the seasons, to displays of local crafts, baths channeling water from the mountains, and an award-winning breakfast buffet dedicated to showcasing local ingredients. Tucked within a quiet precinct away from the crowds, guests are ensured tranquility and comfort in any of the 58 rooms, all prioritized for spaciousness. With the heartfelt hospitality of staff and attentive accommodation of dietary restrictions and mobility needs, what guests experience is not just a stay, but a “Home in Kanazawa”.


NAGOYA

Nagoya Marriott Associa Hotel The Nagoya Marriott Associa Hotel offers a luxurious experience with comfortable rooms, refined restaurants, and excellent hospitality with easy access to local tourist attractions, and commercial complexes. Located at the Nagoya train station, it provides easy access to Kyoto, Tokyo and all of Japan with Shinkansen trains. The hotel is fully equipped to elevate your stay in Nagoya.

TAKAYAMA

Hilton Takayama Resort Located on a 640-meter-high hill in southwestern Takayama, Hilton Takayama Resort is about 3 km from JR Takayama Station. All rooms offer views of the Northern Alps, while the two-story public bath features 10 open-air and 2 indoor baths, providing a variety of hot spring experiences. The resort is close to historic Sanmachi Suji, known for its Edo-period streets, traditional wooden merchant houses, and sake breweries. It also offers convenient access to Shirakawa-go and Shin-Hotaka, making it an ideal base for sightseeing, hot springs, and outdoor activities year-round.


Kansai Region: Kyoto & Osaka As cultural treasures abound, the ancient capital of Kyoto truly deserves its title as Japan’s spiritual heart. From enigmatic temples and Zen gardens to traditional wooden architecture, outstanding cuisine and excellent handicrafts – this is the place to get fully immersed into Japanese culture. But Kyoto is not only temples and shrines. It is said that Japanese culture originated from “Kyoto by the Sea area” in the northern part of Kyoto Prefecture. Here you can find Amanohashidate, ranked as one of “Japan’s three scenic views”, and Ine Bay one of UNESCO World’s Most Beautiful Bay. Ine is famous for its 230 “funaya” (boat houses) that go back to the Edo period. But Kansai has more to offer than just Kyoto. Slowly emerging from its vaunted neighbour’s shadow, Osaka, once an old merchant town, has established itself as a vibrant and welcoming city with an easy-going vibe and some of the country’s best food. In fact, it is known as “The Nation’s Kitchen” with renowned dishes like takoyaki, okonomiyaki, doteyaki and many more! Osaka will not disappoint you when it comes to food choices. Ready to dive into Japanese cuisine?

Ishikawa

1 Private Dinner with Maiko at Gion Hanasaki 3 Amanohashidate Discovery Tour

Fukui

Gifu Tottori

2 Kyoto Back Street Cycling Tour Kansai

Kyoto Shiga

Okoyama

Japan Destination Guide

Tokaido Shinkasen

Tokaido Shinkasen Osaka

Nara

4 Osaka Past and Present Kagawa

Mie


Old Town Kyoto


1. Private Dinner with Maiko at Gion Hanasaki A charming and elegant maiko (apprentice geisha) will greet you in a sophisticated Kyoto dialect before your dinner. Dressed in kimonos, geishas are known to entertain guests with their graceful dance known as the Kyomai. Relax in a traditional tatami room, enjoying luxurious Kyoto delicacies, while conversing with your lovely maiko. Kyoto cuisine is known for its sophistication and exquisite presentation. The dishes are prepared using only the highest quality of ingredients and the recipes date back to the Heian period. The maiko are very friendly and accommodating and you can ask to take a picture with them at the end of your dinner.

Japan Destination Guide

2. Kyoto Back Street Cycling Tour Discover a different side to Kyoto on this half-day bicycle adventure. Start at the cycling terminal near Kyoto Station and whizz through the hidden backstreets while the tour guide tells you about the captivating history and cultural heritage of the former Japanese capital. On this tour, you will pass by two renowned geisha districts, Miyagawacho and Gion. Lined with hundreds of teahouses, take a break and spend some time peoplewatching in this area while sipping on a beverage. Next, cycle along the Shirakawa River past beautiful wooden houses and willow trees, before passing by the Kyoto Imperial Palace Park, home to two imperial palaces. End the journey by riding back to the cycle terminal with tired legs and numerous happy memories.


3. Amanohashidate Discovery Tour For the next few days, you will discover the charms of Kyoto’s Amanohashidate, which has one of the three most scenic views in Japan. For those looking for meaningful connections and unique experiences, this three-day route is a perfect way to explore Japan’s 36,000year history and meet locals who have kept the area’s pioneering spirit alive. Uncover ancient myths, a rare seaside village, and artisans who honour their incredible heritage and want to preserve their arts and culture for the future. Experience the past and present of an inviting land brimming with natural beauty and innovation.

4. Osaka Past and Present Your guide will meet you at your hotel before you begin your travel back in time with a visit to the Osaka Museum of Housing and Living to wander through 17th-century Osaka. Delve deeper into Osaka’s past as Japan’s first capital until the 20th century. Take your first peek at the stunning Osaka Castle from the top floors of the museum before heading inside to admire the distinct architectural design of the historic monument. After a stroll around the serene grounds of the 6th-century Shitennoji temple, move onto the uber-urban streets of Shinsekai. End the day with panoramic views of metropolitan Osaka from the Floating Garden Observatory before returning to your hotel.


Recommended Hotels in Kansai Region: Kyoto

KYOTO

Roku Kyoto, LXR Hotels & Resorts Roku Kyoto is located along the tranquil foothills of the Takagamine mountains in Kyoto, Japan. This secluded and intimate retreat offers peaceful moments at a wellness spa, seasonally inspired menus with locally sourced ingredients, and rich cultural experiences beneath the breathtaking panorama of the Takagamine mountains and Tenjin River.

Japan Destination Guide

KYOTO

Noku Kyoto Be it a cultural exploration or a serene escape, Noku Kyoto invites you to create lasting memories in one of Japan’s most enchanting cities. The hotel is a curated experience of Kyoto’s rich cultural heritage and is conveniently accessible via the city’s subway network, ensuring an immersive stay in one of Japan’s most captivating cities.


KYOTO

The Gate Hotel Kyoto Takasegawa by HULIC Located just a 3-minute walk from “Kyoto Kawaramachi Station” near Gion or Pontocho. The Gate Hotel is a very convenient option for travelers interested in shopping and sightseeing. It consists of two buildings: the Main Building with 164 guest rooms, and the Schoolhouse Building which is a renovated former Elementary School with 20 guest rooms. There is a Retreat room with 60 tatami mats in Schoolhouse, where some traditional cultural events, such as geisha performances are held to provide gusts with special experiences every weekend.

Oakwood Hotel Oike Kyoto Conveniently located in the heart of Kyoto, a mere six-minute walk to Karasuma Oike Station, a two-minute walk to Kyoto Shiyakusho-mae Station, and just a fifteen-minute train ride from Kyoto Station. Offering accommodation for 120 guests – the hotel has 104 rooms with plush beds and 16 studio apartments with fully-equipped kitchen and washing machine.

KYOTO

Citadines Karasuma-Gojo Kyoto Centrally located in Gojo, this hotel is just steps away from the Gojo subway station and one stop from the main Kyoto station where the Shinkansen arrives. The property has 124 modern guestrooms, each over 25 square meters, which come with an en-suite bathroom and a well-equipped kitchen including a microwave.

KYOTO


Tohoku Region: Akita, Aomori and Sendai Tohoku region consists of six prefectures in the northern part of Japan largest island, Honshu. Very well known for its countryside, rigid winters, and amazing summer festivals, Tohoku might be where Japan’s culture is at its most traditional. In Akita Prefecture it is possible to re-live the samurai culture in Kakunodate, a former castle town and a samurai stronghold. Unfortunately, the castle doesn’t exist any longer, but except for that, Kakunodate has remained unchanged since its founding in 1620. It was built with two different areas, the Samurai district and the Merchant district. Sendai, in Miyagi Prefecture, is the perfect place to dive into Tohoku cuisine. Shiogama is home to the most sushi restaurants per capita in Japan along with a plethora of historic dessert stores, tea houses and, of course, some of Miyagi’s best sake breweries! Sendai City is also famous for Date Masamune, known as the one-eyed dragon, one of the most popular samurai. In Sendai, you will have the chance to discover history while enjoying some amazing food.

Japan Destination Guide

Aomori, famous for its apples, is in the northern part of Honshu. During summer Aomori’s streets come alive with “Nebuta”, enormous lantern floats, flanked by large taiko drums, musicians and dancers. The “Nebuta Matsuri” is one of the most famous festivals of Tohoku. If you cannot be in Aomori in early August when the festival takes place, do not worry, you will be able to see the Nebuta floats at the Nebuta Museum Wa-rasse, a facility that introduces the history and charms of the festival.


Aomori

Hachinohe

1 Full Day Tour in Kakunodate

Akita

Iwate

2 New Hungry Samurai - Food and Cultural Tour

Miyagi Yamagata

Niigata

Fukushima

Koriyama


1. Full Day Tour in Kakunodate Discover Kakunodate and its famous samurai tradition during this full-day tour. Start your day at Ando Jozo, a miso and soy sauce brewery and then meet Akita Inu, a Japanese dog breed originally from Akita prefecture! Our next stop is Aoyagike Samurai Museum which has six galleries and a beautiful garden. Break for lunch to try traditional Japanese cuisine from Akita. After relaxing a bit, learn about Kakunodate’s culture! Make “Kabazaiku”, a woodwork accessory that uses the bark of Yamazakura cherry trees. Our last stop will be Suzuki Sake Brewery for a tour and tasting (please, note that in Japan the drinking age is 20 years old). This tour can be done on an e-bike as well.

Japan Destination Guide

2. New Hungry Samurai Food and Cultural Tour Uncover the legacy of the “One-eyed Dragon”, Date Masamune, who was a samurai and the founder of Sendai. Learn the history of the place while walking through the streets and trying local treats along the way. The first stop will be Sendai Kitchen at Sendai Morning Market. Here you will enjoy one of the local favourite dishes: cream croquette. The next stop will be for sampling the dessert Taikichi Taiyaki (fish-shaped pancake with sweet filling). Visit Mitaki Fudosan, a temple hidden within a busy shopping arcade. After praying for good fortune, it is time to try grilling your own Sasa-kama (fishcake) shaped into a bamboo leaf from the Date family crest. Finally, slip back into Showaera and jump on Sendai’s “Loople” sightseeing bus in central Sendai.


Rinno-ji Temple, Sendai


Other Regions

Okinawa An island paradise where ancient traditions meet modern wonders. Nestled in the East China Sea, Okinawa’s unique culture celebrates longevity and vitality. Discover vibrant markets, savour longevity-promoting cuisine, and immerse yourself in lush landscapes— from pristine beaches to historic castles. Okinawa beckons with warm hospitality, inviting you to uncover the timeless allure of this enchanting island jewel. A cluster of subtropical isles and home to some of Asia’s best beaches, the Okinawan archipelago is characterised by its unique, laid-back ‘Ryukyuan’ culture.

Japan Destination Guide

Shikoku The smallest of Japan’s main islands, Shikoku rarely makes it to the top of most travellers’ lists. However, those who make it to the little-visited island are rewarded with rich spiritual heritage and unspoilt nature. Ancient Shinto shrines, historic castles, and one of the oldest onsens (Japanese hot springs) in the country are equally as impressive as the dramatic scenery of forest-covered mountains in Iya Valley and extraordinary vine bridges, deep within the heart of the island.


Other Regions

Kyushu From the world’s largest caldera to ancient cedar forests and a myriad of hot springs, Japan’s southwest island, Kyushu is supremely beautiful. Topping off this wealth of natural treasures are a series of picturesque towns, including charming Nagasaki, Beppu with its “Seven Hells” (hot springs) and lovely Yufuin.

Hokkaido Skiing on the snow-covered slopes of active volcanoes, bathing in steaming wild hot springs and hiking through national parks covered with pristine forest and blankets of flowers, Hokkaido is an outdoor lover’s dream. With only one fifth of Japan’s population, the archipelago’s second largest island attracts adventurers with its vast landscapes and abundant wildlife. However, Hokkaido is much more than its great outdoors with amazing food, cool, dynamic cities and a distinct culture and history.


Sample Itinerary

Japan New Golden Route: Japanese Nature Serenity, Tradition and Future. 15 days

Japan Destination Guide

TOKYO - MATSUMOTO - NAGANO - KANAZAWA - KYOTO - OSAKA This is the perfect itinerary for both first time and repeat visitors in Japan covering the major cities of Tokyo and Kyoto, but also indulging in the traditional experiences that less crowded places have to offer. This will be a trip that you will never forget, for its deep immersion into Japanese culture, tradition, food and nature. Ready to jump on the shinkansen?


Highlights • Kintsugi – gold repair experience

• Tsukiji outer market and Ginza tour (with breakfast) • Experience history in Matsumoto • Breath in nature in Nagano

• Dinner with geisha in Kyoto

Hokkaido

Aomori

Akita

Japan Sea

Chubu Region

Tohoku Region

Sendai

Kanazawa

Chugoku Region

Nagano

Kyoto

Osaka

Hiroshima

Shikoku

Kansai Region

Kyushu

Philippines Sea

Tokyo

Pacific Ocean


Day 1 – 4: Tokyo Konnichiwa and welcome to Japan’s capital, the frenetic city of Tokyo! Experience traditional Japan by participating in a Kintsugi workshop, where you’ll learn to repair broken ceramics using a mix of lacquer, and powdered gold. Then visit Meiji Jingu – a shrine that commemorates Emperor Meiji; Sensoji Temple – the oldest temple in Tokyo– and go on a day trip to Kawagoe to explore the historic Edo period. Lose yourself in the neighbourhoods of Harajuku and Shibuya and discover funky new fashion trends. While in Ginza and Tsukiji, don’t forget to taste the iconic Japanese sushi.

Day 5 – 7: Nagano

Japan Destination Guide

Just a few hours away from Tokyo on the Shinkansen is Nagano, where the Winter Olympics Games was held in 1998 near the Japanese Alps. While in Nagano, visit two of Japan’s national treasures: Zenkoji Temple and Matsumoto Castle. Nagano is also famous for “Jigokudani” the Snow Monkey Park, where you can see Japanese macaques relaxing in the hot springs.


Day 8 – 9: Kanazawa Kanazawa in Ishikawa prefecture is known as “Little Kyoto”. It is home to one of Japan’s “three most beautiful landscape gardens”, Kenrokuen. In Kanazawa, you will also find Higashi Chaya, the Geisha District, and Nagamachi, the Samurai District. Shirakawa-go, a traditional village classified as a UNESCO World Heritage Site, is only one hour away as well.

Day 10 – 12: Kyoto As cultural treasures abound, the former Japanese capital of Kyoto truly deserves its title as the country’s spiritual heart. This is the right place for people who want to immerse themselves in Japanese culture, and its numerous shrines and temples. Also popular for its culinary experiences, you can have dinner with a geisha or maiko in Kyoto and enjoy luxurious delicacies that represent an unbroken tradition dating back to the Heian period.

Day 13 – 15: Osaka and departure day Once an old merchant town, Osaka has established itself as a vibrant and welcoming city with an easy-going vibe and some of the country’s best food. Travel through time with a visit to the Osaka Museum of Housing and Living to wander through 17thcentury Osaka. Stroll through the urban streets of Shinsekai and conclude this memorable trip with a panoramic view of metropolitan Osaka from the Floating Garden Observatory.


Hotel Groove Shinjuku

TOKYO

Hotel Metropolitan Nagano

NAGANO

Kanazawa Sainoniwa Hotel

KANAZAWA

Noku Kyoto

Japan Destination Guide

KYOTO

The GATE Hotel Osaka

OSAKA


For more information about this itinerary or to customise and make it your own, contact our team of destination experts at agents@discova.com


Educational Opportunities

Japan Destination Guide

We ensure our innovative range of themed programs and educational tours for adults and students make a positive impact and provide opportunities for inspiration, exploration and learning.


Economics & Politics Learning in Tokyo

Tokyo Stock Exchange Established in 1878, Tokyo Stock Exchange (TSE) is the largest stock exchange in Japan, and home to the largest Japanese companies including Toyota, Honda, and Mitsubishi. Students can have a tour to learn about the history and operations of the stock exchange. They can also participate in a Stock Investment Game to experience buying and selling stocks based on news and company information distributed in the virtual stock market.

Ad Museum Tokyo Ads are a unique combination of art and business. Being the only museum in Japan dedicated to learning about advertising and marketing, a tour at this museum surely gives one many creative ideas and insight into how businesses evolved from the Edo period until modern days!

National Diet Building Get a unique chance to explore the national legislature of Japan where the politics and policies of Japan take shape. Visit the lower house, also called the House of Representatives and learn about the nuances of Japanese politics.

Toyosu Wholesale Fish Market Arrive at the market early morning and get a glimpse into tuna fish auction at one of the largest fish markets in the world. Learn about Japan’s fishing industry as you see 1,400 to 1,700 tons of seafood being sold at the market during the day.


STEM Learning Around Tokyo

Tokyo Underground Flood Tunnels Have you wondered how the world’s most populous metropolis prepares for the risks of natural disasters like tsunamis or typhoon? Get ready to marvel at the whopping 50 metres deep tunnels and vaults that temporarily store excess rainwater to prevent flooding above ground!

Tsukuba Space Center This tour will take you to the “KIBO” Flight Control Room and the Astronaut Training Facility. You can see real-time operations of “KIBO,” the Japanese Experiment Module on the International Space Station, and learn about the selection of astronauts, training, and healthcare.

Japan Destination Guide

Yamanashi Maglev Exhibition – World’s Fastest Train Experience the new Superconducting Maglev high-speed train that operates at a record speed of 500 kilometres per hour. This exhibition gives you a glimpse into the science behind the world-famous bullet train technology of Japan!


Culture Immersion Around Kyoto

Obubu Tea Leaf Picking Travel one hour outside of Kyoto to explore the secret behind Japan’s famous tea culture! Visit a tea plantation to learn Japanese tea cultivation techniques, attend an interactive leaf-picking session, and taste popular tea varieties along with Japanese sweets. You can also interact with passionate tea experts who are working to promote eco-friendly tea production through sustainable tourism initiatives.

Life As a Japanese Farmer and Mochi Making Taste freshly pounded mochi rice cake and delicious chicken sukiyaki at a farmer’s house in a village nestled amid terraced rice fields. Experience local village lifestyle and food culture where terraced rice fields, continuously cultivated for 1,300 years, cascade down the mountains as far as far as the eye can see. A friendly farming family will demonstrate mochi rice cake making that follows a traditional method using homegrown rice. Participants are welcome to join in!


Japan Destination Guide

Tokyo, Japan


Offices

Tokyo The Cross Nihonbashi Ningyocho 5F, 10-6, Nihonbashi-Hisamatsucho, Chuo-Ku, Tokyo, Japan 103-0005 Tel: +81 3 6731 3058 Fax: +81 3 6735 7369

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