Grow your practice with Sage

Firms beginning this process should track their experiences, not only for the lessons learned regarding future implementations, but also to develop best practices they can recommend to clients. Of all the professional services we surveyed, accountants and consultants are best positioned to share the knowledge and experience gained through their own transformations as well as lessons learned from each new client engagement supporting those transformations elsewhere. n lfrederiksen@hingemarketing.com hingemarketing.com linkedin.com/in/leefrederiksen

Lee W. Frederiksen, Ph.D., is managing partner at Hinge, the leading research-based branding and marketing firm for professional services. Hinge conducts ground-breaking research into high-growth firms and offers a complete suite of services for firms that want to become more visible and grow.