Creating a Culture of Innovative Thinkers

While it is fair to say some people are inherent innovators, think Bill Gates, Oprah Winfrey or Steve Jobs, most people actually become innovative by working for an organization or in an environment that cultivates the skill — a company whose behavior and attitudes foster an innovative culture. Think for a minute of some companies that are characterized by their innovation. What comes to mind? Apple, Amazon, SpaceX? Do we believe these companies have cornered the market in recruiting all of our most talented and innovative people? Absolutely not! We know innovative companies become such because they promote a culture that encourages its employees to act innovatively, and this is something we can all replicate to some extent.