Reimagine 2016 program guide

June 5 - 7 JW Marriott Desert Ridge

program guide

Why are leading consumer products companies and financial sponsors looking at direct selling with heightened interest?

DSA’s Annual Meeting 2016 will explore how in the rapidly changing, digitally enabled consumer products markets, our companies and channel are becoming more admired than ever before.

The companies that will win are those that can see direct selling through a different lens and REIMAGINE their futures.

You owe it to your sales organization and to your company to take part in this rapidly evolving conversation.

If you haven’t already, I urge you to register for our Annual Meeting REIMAGINE 2016; be a part of the event that promises to set the stage for the brightest possible future for those who dare to REIMAGINE.

—Lori Bush

DSA Annual Meeting 2016 Chair

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Together we will REIMAGINE opportunity for the future of direct selling . . .  Gain Gig Economy insights by blending Bloomberg’s vision for the workforce of the future with direct selling’s history of micro-entrepreneurship  Apply big data insights gleaned through providers such as Salesforce to capture market share  Understand how technological, social and business forces are creating today’s opportunities that will become tomorrow’s competitive advantage

Annual Meeting high points:  DSEF’s Nine Hole Golf Tournament & Tailgate  Meeting Planner Track  Direct Selling Boot Camp  Poster Sessions  DSA Awards  CEO Events

DSA Annual Meeting 2016 Book your room by 5/12/2016 to secure DSA’s special rate! annualmeeting.dsa.org

annualmeeting.dsa.org

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General Session I: Flash Foresight– Seven Radical Principles that Will Transform Your Business Have you ever wished you could predict the future — and be right? What would it be like if you could clearly see critical changes in the months and years ahead, and use those glimpses to shape that future, instead of just letting it unfold by default?

These are questions posed by best-selling author and futurist Daniel Burrus, the keynote speaker for DSA’s Annual Meeting REIMAGINE 2016. In Phoenix, Burrus will help us do all this – and more.

Burrus is considered one of the world’s leading technology forecasters and innovation experts. The New York Times has referred to him as one of the top three business gurus today.

He is the author of six books, including The New York Times and Wall Street Journal bestseller Flash Foresight: How to See the Invisible and Do the Impossible.

As we gather to REIMAGINE opportunity for direct selling, Burrus will help us understand how we can not only hone our ability to trigger a burst of accurate insight about the future, but also use it to produce a new and radically different way of doing things.

These are what Burrus calls flash foresights, and they are all about envisioning future so that we can take immediate actions that solve “impossible” problems, unearth “invisible” opportunities, and run extraordinarily successful businesses in the 21st century.

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General Session II: Reimagining Direct Selling Opportunity as Revealed by Big Data Insights Data gathered through every direct selling interaction – customers, the field, product development, sales – is pure gold. Yet, only a small percentage has been analyzed.

In this era of big data, it is imperative that companies mine insights from the data they collect, and harness this information to improve operations, increase retention, increase sales and shape strategic decisions.

DSEF has brought private sector big data leaders including EMC and Salesforce together with leading business academics to demonstrate how big data can reveal trends in customer and salesforce behavior and drive competitive advantage in direct selling.

Think like a data scientist. Create a better end-user experience.

Uncover how big data can sharpen direct selling strategies.

And learn how universities are envisioning the future of data analytics and customer relationship management.

PANEL:  William (Bill) Schmarzo, Chief Technology Officer, Enterprise Information Management & Analytics (EMC), known as the “Dean of Big Data”  Elizabeth Davis, PhD, Dean and Professor of Management, School of Management, University of San Francisco  Frank Perkins, Regional Vice President of Global Business Development – Run Rate Revenue, Salesforce MODERATOR:  John Parker, Vice President and Chief Sales Officer, Amway, and Chairman, Direct Selling Education Foundation

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General Session III: Understanding Independent Work in the United States Direct Sellers are part of a growing independent workforce that adds value to millions of Americans and the United States economy.

International media organization Bloomberg Government will take you into the mind of independent workers, discussing the results of original research that will provide insights and information useful to our community.

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Meeting Planner Track Every DSA direct selling member company receives a free Annual Meeting registration for one meeting planner or event professional.

By attending REIMAGINE 2016, planners will experience the following workshops: SUNDAY, JUNE 5  Real Time Attendee Management with RFID  Wi-Fi  Direct Selling Meeting Trends – Planner Roundtable Discussions MONDAY, JUNE 6  Lights, Camera, Action  Reimagining Conference Revenue – Beyond Registration Fees TUESDAY, JUNE 7  Contract Trends & Negotiations  Interactive Meeting Technology  Roundtable Discussions

To secure one free registration, use the coupon code 2016A-MeetingPlanner-AM

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SUNDAY, JUNE 5, 8:00 A.M. – 3:00 P.M. Onboard executives new to the world of direct selling, or update seasoned professional on the latest “whats” and “hows” behind a successful direct selling business with workshops including:  Direct Selling 101: An Introduction to a Completely Unique Way to Sell Products  What Is a Compensation Plan and How Do I Get One?  What Is Your Brand?  Developing Your Independent Salesforce  Building Your Business — Internal Structure  Finance: It’s More Than Just a Budget!  Company Case Study  Social Media for Start-Ups  A Crash Course in Direct-Selling Law  Your Technology Toolbox  I Wish I Had Known…

Taught by industry leaders, you will learn techniques and gain practical knowledge that will immediately enhance your understanding of this sales channel!

Can’t make it for the full meeting but want to attend Direct Selling Boot Camp? Attendance can be yours for $199.

Add Direct Selling Boot Camp to your Annual Meeting registration for only $99.

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DSEF’S NINE HOLE GOLF TOURNAMENT & TAILGATE Sunday, June 5, 2016 | 7 A.M. - 12:30 P.M. at DSA’s Annual Meeting Palmer Signature Course at Wildfire Golf Course, Phoenix, AZ

Co-Sponsored by:

(voted “Best Courses You Can Play” by Golfweek magazine) DIRECT

SELLING

SOLUTIONS

See You on the Green!

$200 pp Golf & Tailgate / $60 pp Tailgate ONLY (Shotgun Start at 7:30/ Tailgate starts at 10:30 am)

REGISTER and SPONSOR at http://annualmeeting.dsa.org/what-can-i-do/dsef-events/ Register by May 6 to guarantee your Golf Gift Bag! For more information contact Tamara Ingram at tingram@dsef.org

Idea Lab Poster Sessions: 20 MINUTES TO BUSINESS BEST PRACTICES AND AWARD WINNING IDEAS  Can changes to your technology infrastructure help you better support your field with a more robust CRM platform?  Are your incentive programs helping you build a more competitive, inspired, and loyal field organization?  Is your brand going beyond philanthropic engagement to create the CRM programs that produce mutually shared value for all stakeholders?

Idea Lab Poster Sessions are where these questions and more are answered.

Don’t miss these expert-led, 20 minute discussions designed to give you the solutions and ideas you can take home and put to work for your organization.  Business Solutions Showcase Idea Lab Poster Sessions (Sunday, 3:00 P.M. – 5:00 P.M. June 5, 2016)  DSA Award Showcase Sessions Idea Lab Poster (Monday, June 6 and Tuesday, June 7 during lunch) Sessions will be held in the four corners of the exhibit hall.

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DSEF “Go Big or Go Home” Silent Auction Get ready to bid at DSEF’s Go Big or Go Home Silent Auction 2016.

One of a kind items, travel packages, dining, entertainment and sporting event packages will motivate you to support the Foundation that supports direct selling. the fun at Annual Meeting, and Silent DiscoJoin get ready to compete with your peers winning Monday, June 6,and 8:00place P.M. –the 10:00 P.M. bid.

When you go dancing, music is what draws you in and makes you stay.

Finding the perfect venue can be a mission and we’ve all been there: loving the music one second and abandoning the next to fi nd if your fav tunes Silentship Disco went somewhere else.

Monday, June 6, 8:00 P.M. – 10:00 P.M. The solution? The DSA 2016 Silent Disco!

When you go dancing, music is what You may be makes thinkingyou wait,stay. how is that draws you in and not a contradiction? Disco = dancing, = music, silence no music Findingdancing the perfect venue can= be a nowe’ve dancing silentloving disco = missionand and alltherefore, been there: confused people. and abandoning the music one second ship the next to find if your fav tunes Join the fun and went somewhere else.don’t miss this chance to mix, mingle, and dance to the beat of your ownThe drum like2016 nobody is watching.

The solution?

DSA Silent Disco!

You may be thinking wait, how is that not a contradiction? Disco = dancing, dancing = music, silence = no music and no dancing therefore, silent disco = confused people.

Join the fun and don’t miss this chance to mix, mingle, and dance to the beat of your own drum like nobody is watching.

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Workshops MONDAY, JUNE 6 (11:15 A.M. – 12:15 P.M.) BANK 1  Arm Yourself with Data Against Critics of the Channel Dr. Anne Coughlan: Northwestern University  Lessons from IT Executives Moy Chambers: Senior Vice President, Information Technology, LifeVantage Corporation Jerry Cunningham: Vice President, Information Technology, Amway  Avoiding Pitfalls & Landmines Allison Levy: Executive Vice President & Chief Legal Officer, AdvoCare International, LP Jonathan Gelfand: Chief Legal Officer & SVP, Business Development, Team Beachbody  The Power of Storytelling Ty Bennett: Founder, Leadership Inc.  Lights, Camera, Action Leslie Blye: National Account Executive, Iacono Production Services, Inc.

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Workshops MONDAY, JUNE 6 (2:00 P.M. – 3:00 P.M.) BANK 2  U.S. Hispanic Submarket: Increase Your Sales in One of the Fastest Growing Markets Mona Ameli: President, Takes Shape for Life, Inc. – Medifast Allen Gutierrez: National Executive Director, The Latino Coalition  Getting Engaged in Government Relations & Grassroots – It Matters!

Paul Skowronek: Senior Vice President, Direct Selling Association Kerry Tassopoulos: VP, Public Affairs, Compliance, & Risk Management  6 Best Practices to Prevent Shipping Costs From Eroding Your Margins Luke Kupersmith: CEO & Co-Founder, Lojistic Dennis Nicoski: Director, Field Strategy and Contracts, United States Postal Service  The Power of Prediction: The End of Churn as We Know It Michel Bayan: DirecTech Labs Jordan Zommick: DirecTech Labs TUESDAY, JUNE 7 (11:15 A.M. – 12:15 P.M.) BANK 3  Strategic Talent Acquisition Lori Bush: Executive Advisor, Retired President & CEO, Rodan+Fields Charlie Kirschner: Senior Director, Field Learning and Development, Rodan+Fields Barbara Talabisco: Partner, Wakefield Talabisco International  Direct Selling Companies: The New Target for Fraudsters Mark Rawlins: Chief Executive Officer, InfoTrax Darrel Welling: Executive Vice President, ProPay  U.S. Direct Selling Strategic Insights Anne Aldrich: Partner, Artemis Strategy Group Jeff Kaufman: Director, Customer and Field Insights, Isagenix International  How Should We Be Talking About Ourselves?

Paul Skowronek: Senior Vice President, Direct Selling Association  Cutting-Edge Legal Issues in Today’s Meetings…and How to Solve Them Joshua Grimes, Esq.: Attorney, Grimes Law Offices, LLC annualmeeting.dsa.org

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Workshops TUESDAY, JUNE 7 (2:00 P.M. – 3:00 P.M.)

BANK 4

 U.S. Consumer Trends Impacting the Direct Selling Industry Jennifer James: Vice President, GfK Consumer Trends/Consumer Experiences North America Monica Wood: Vice President, Consumer and Member Insights, Herbalife Jeff Kaufman: Director, Customer and Field Insights, Isagenix International  Beating Unauthorized Sellers at their Own Game Jonathan Gilliam: President and Founder, Momentum Factor Whitney Gibson: Partner, Vorys, Sater, Seymour and Pease LLP Michelle Leetham: Chief Legal Officer & Secretary, Rodan+Fields  The Collaborative Economy, Threat or Opportunity?

Judy Jones: Market Research – Insights Lead, Amway Jacob Gundrum: Americas Market Insights, Amway  How Leaders Overcome 7 Silent Growth Killers Robert Sher: Founding Principal, CEO to CEO  Interactive Technology Scott Kramer: President & CEO, Multibrain

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Roundtable Discussions TUESDAY, JUNE 7 (3:15 P.M. – 4:30 P.M.) Sit across the table from colleagues who have solutions to the issues you face. Discuss what has worked - or what hasn’t - directly with your peers.

Pick from a variety of interest areas including: • • • • •

CEOs Operations & Technology Marketing & Communications Salesforce & Leadership Development Meeting Planner

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Exhibit Hall Pavilion Exhibitors Nine industry vendors will be located around the exhibit hall inside unique pavilions.

Whether you want to enjoy a special treat during Sunday’s Opening Reception, or browse through their exhibits during one of the networking functions, you’ll want to check out everything these pavilions have to offer!

Pavilion exhibitors include:

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Innovation. Excellence. Vision. This is what DSA’s Awards celebrate. We proudly announce the 2016 DSA Awards finalists and sub-category winners.

Finalists will share the details on their award winning programs during lunch on Monday and Tuesday in the exhibit hall. Travel to the four corners of the hall to learn how to apply their inspiration to REIMAGINE your initiatives during these short poster sessions.

AWARD FINALISTS

SUB-CATEGORY WINNERS

Marketing & Sales Campaigns

Salesforce Development

 4Life Research, LLC

 Amway (Tools)

 Nerium International

 Mary Kay Inc. (Training)

 Princess House, Inc.

 Rodan + Fields (Incentives)

Partnership Award

Product Innovation

 Buy The Sea

 Nu Skin Enterprises (Personal Care)

 IMPACT This Day  Smart Office Solutions, Inc.

 Princess House, Inc. (Home Décor)

Rising Star Finalists  Damsel in Defense

 Shaklee Corporation (Wellness)

 Jusuru International, Inc.

 Viridian Energy (Education)

 pawTree

Technology Innovation

Vision for Tomorrow

 Amway (Sales Support)

 ACN, Inc.

 Scentsy, Inc. (Business Support)

 Ambit Energy  USANA Health Sciences, Inc.

 Shaklee Corporation (Mobile)

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We would like to thank all of our Sponsors for our 2016 Annual Meeting:

THATCHER

TECHNOLOGY GROUP

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Don’t miss your opportunity to show your support for direct selling ‌ Get your DSEF Red Ribbon!

For more information, please contact Tamara Ingram at tingram@dsef.org

Thank you to our supporters.

For more information about DSAPAC please visit www.dsa.org/advocacy

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