DSA Annual Meeting 2017 Program Gude

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DIRECT SELLING IS AN AMERICAN SUCCESS STORY. BE A PART OF SHAPING OUR STORY’S FUTURE. DSA Annual Meeting 2017 will be filled with education and inspiration, as well as the chance to gather with friends and strengthen the relationships that will continue to help DSA create a more supportive world for: • The entrepreneurs whose ideas lead them to start the direct selling companies that create the exciting, innovative products that capture market share from long-time brands; • The individual field members who, once inspired by the vast range of direct selling products, choose to engage in the micro-entrepreneurship opportunity created by DSA member companies, and are subsequently transformed into brand ambassadors; and, • The consumers who time and again choose to buy the products produced by DSA member companies because they enjoy and value the relationships built by engaging with the brand ambassadors who have made them loyal customers through direct selling’s unique breed of social selling.

CONNECT WITH DSA ANNUAL MEETING 2017 ON SOCIAL MEDIA @DSAssn

DSA ANNUAL MEETING 2017

@DSAssn

Book your room by 5/11/2017 to secure DSA’s special rate! annualmeeting.dsa.org

@directsellingassn

Dear Colleagues, On behalf of DSA and the Annual Meeting Committee, it is my great pleasure to invite you to participate in our 2017 Annual Meeting in beautiful Orlando, Florida on June 4-6.

We will celebrate our amazing industry, one that – each and every day – helps people improve their lives, and the lives of those around them. We will learn together; have meaningful conversations; inspire one another; and plan our bright future with all of the determination and excitement that it deserves.

I firmly believe that the direct selling success story is unique among all others, and while we’re in Orlando, we will turn a spotlight on some of the people, companies, and partners who make that true. Whether it’s their product innovation, brand leadership, or unique way of building up the spirit and success of others, we will share their stories – first, amongst ourselves, and then to the broader world. Together, we will define the conversation about our channel in the marketplace, focusing on the trusted relationships that we build and sustain with consumers.

All of you are stars in this industry’s success story. And, it is because of you that—time and again—DSA can advance its work of protecting the direct selling opportunity and advocating for a more supportive world in which independent contractors and entrepreneurs can thrive.

I look forward to seeing you in Orlando and being by your side as, together, we shape the next chapter of direct selling’s story. It’s going to be the most riveting one yet!

—JOHN PARKER

CHIEF SALES OFFICER, AMWAY DSA ANNUAL MEETING 2017 CHAIR

#DSAAnnual INSTA: directsellingassn

GENERAL SESSIONS GENERAL SESSION 1 WIRED FOR JOY: HOW TO FIND YOUR JOY SPOT Nine Ways to Enhance Wellbeing, Increase Sales & Boost Productivity AMANDA GORE, CHIEF EXECUTIVE OFFICER, THE JOY PROJECT You were born with the capacity for joy! Science shows us that by the time you were seven, your pure ‘operating system’ of love and joy was infected with viruses, malware, apps and other people’s programs! Joy at work boosts sales by 37%, increases productivity 31%, reduces errors 18% and boosts chances of promotion 40%.

Joy matters! Your brain can be rewired for joy.

This session teaches you how. Oh yes – and how to stop stress killing you!

And how to find your joy spot!!

It’s aimed at helping you feel good about yourself – which is the essence of wellness and changes the way you interact with everyone else. It’s great for energizing the whole group, de-stressing and reframing the way individuals view change. This session will have you rolling around laughing while you learn about the importance of ‘the joy spot’ – the place where neuroscience, epigenetics, emotional intelligence and positive psychology intersect!

Amanda will cover the latest new science of stress – which will not only show you how to reduce the impact of stress, but also how to change your reactions to it permanently!

annualmeeting.dsa.org

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GENERAL SESSIONS GENERAL SESSION 3 WHY THINGS CATCH ON JONAH BERGER, PROFESSOR OF MARKETING, THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others? Why do some products catch on, some ideas diffuse and some online content go viral?

Many of us have wondered why certain stories get shared, brands get more word of mouth, or videos go viral. Wharton professor Jonah Berger has spent the last decade answering these questions.

This talk will reveal the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to services and ideas within organizations.

Berger will also detail how research from a variety of disciplines – business, psychology, and social science – can help you harness the influences that drive individual choice.

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#DSAAnnual INSTA: directsellingassn

GENERAL SESSIONS GENERAL SESSION 4 SOCIAL MEDIA SHAMA HYDER, CHIEF EXECUTIVE OFFICER, THE MARKETING ZEN GROUP Social media is no longer an optional tool but an essential part of the way that we sell, engage, communicate and connect in the Digital Age. Whether your goal is to attract more customers, increase referrals or grow your brand, your audience is expecting to find you on social media. That means you must figure out the best ways to engage and communicate in this new ecosystem.

Although it’s easy to get overwhelmed by all the options, you can determine the “HOW, WHEN, WHERE and WHY” for your brand and a “Zen” approach that leads to more sales, engagement and results. From this keynote, you will: Understand up-to-date ways to reach potential clients and customers Learn ways to measure, test and achieve more ROI from your social strategy Recognize digital signals and how to use them to create stronger engagement Discover how to grow your brand and expertise in the Digital Age

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CEO KEYNOTES

JEAN-CHARLES BOISSET Proprietor, Boisset Collection

KEVIN GUEST Chief Executive Officer, USANA Health Sciences, Inc.

DAN CHARD Chief Executive Officer, Take Shape For Life® - Medifast, Inc.

CINDY MONROE Founder, President and Chief Executive Officer, Thirty-One Gifts

ANGELA LOEHR CHRYSLER President and Chief Executive Officer, Team National

ORVILLE THOMPSON Chief Executive Officer, Scentsy, Inc.

SCOTT WHITE Chief Executive Officer, New Avon LLC

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#DSAAnnual INSTA: directsellingassn

WORKSHOPS MONDAY, JUNE 5: BANK 1

| 11:00 A.M. - NOON

Growth & Outlook: U.S. Direct Selling Strategic Insights (Business Intelligence) ANNE ALDRICH, Partner, Artemis Strategy Group

Your Secret Weapon: Leveraging Your Sales Field for a Winning Online Reputation (Salesforce Development) JONATHAN GILLIAM, Chief Executive Officer, Momentum Factor HALLE SMINCHAK, Chief Compliance Officer, The Kirby Company

The Neuroscience of Leadership: What Leaders Should Know About Feelings & Performance (CEO Exclusive)* AMANDA GORE, Chief Executive Officer, The JOY Project

Pitfalls & Landmines – How to Avoid Them (Raising the Bar) JONATHAN GELFAND, Chief Legal Officer and Senior Vice President, Business Development, Team Beachbody ASHLEY GOOD, Chief Sales Officer, Arbonne International, LLC ALLISON LEVY, Executive Vice President and Chief Legal Officer, AdvoCare International, LP *Direct selling CEOs only

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WORKSHOPS MONDAY, JUNE 5: BANK 1

| 11:00 A.M. - NOON (cont.)

Mobilizing the Field (Advocacy) Machine Learning AI: Applications to Empower the Field (Operations) JADE CHARLES, Co-Founder and Chief Executive Officer, Fragmob LLC MIKE EDWARDS, Vice President, Global Digital Services, Amway

Passport to Productivity: A Destination Worth Planning (Meeting Planner) AUDREY THOMAS, Chief Executive Officer, Organized Audrey

BANK 2A | 3:30 P.M. – 4:30 P.M. The Joy Team: How Optimism Connects & Motivates (CEO Exclusive)* AMANDA GORE, Chief Executive Officer, The JOY Project

Getting Organized with MS® Outlook: Manage Your Email, Manage Your Time (Operations) AUDREY THOMAS, Chief Executive Officer, Organized Audrey *Direct selling CEOs only

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#DSAAnnual INSTA: directsellingassn

EXPRESS EDUCATION FROM EXPERTS MONDAY, JUNE 5: BANK 2B

| 3:30 P.M. – 4:30 P.M.

Advancing Reputation: How Satisfaction & Accessibility Influence Perception (Business Intelligence) DR. BONNIE CANZIANI, Associate Professor, Bryan School of Business and Economics, University of North Carolina at Greensboro DR. DIANNE H. B. WELSH, Hayes Distinguished Professor of Entrepreneurship, Bryan School of Business and Economics, University of North Carolina at Greensboro

The Distributors Dilemma: How to Create a Personal Growth Experience to Build the Field (Salesforce) JANET CRONSTEDT, Vice President of Field Development, Scentsy, Inc.

The Birth of a Brand: Introducing Optavia (Company Case Study) MONA AMELI, President, Take Shape For Life® - Medifast, Inc.

Conversations with the FTC (Advocacy) JOSEPH AQUILINA, Attorney, Direct Selling Association

Keeping Recognition Exciting, Engaging & On Time (Meeting Planner) SUZY ZILLER, Executive Producer, Iacono Productions

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EXPRESS EDUCATION FROM EXPERTS MONDAY, JUNE 5: BANK 3

| 4:10 P.M. – 4:40 P.M.

The DNA of High Performers: How Internal & External Motivations Drive Success (Business Intelligence) DR. ANNE COUGHLAN, Professor of Marketing, Kellogg School of Business, Northwestern University

Improving Consumers’ Image of Direct Selling (Raising the Bar) Conversations with Attorneys General (Advocacy) Best Practices in Event Marketing & Communications, Registration, & Mobile Apps (Meeting Planner) ALEX ROLFE, Senior Director, Event Solutions Sales Team, Cvent, Inc. ANDY ROUHAFZAI, Senior Sales Executive, Event Solutions Sales Team, Cvent, Inc.

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#DSAAnnual INSTA: directsellingassn

WORKSHOPS TUESDAY, JUNE 6:

BANK 4 | 11:15 A.M. – 12:15 P.M. DSEF SEIS Research: The Economic & Social Impact of Direct Selling – Our Nation’s Story (Business Intelligence) DR. TRACEY MAYS, Assistant Professor of Entrepreneurship and Management, University in Minot, North Dakota DR. ROBERT PETERSON, Associate Dean for Research, John T. Stuart III Centennial Chair in Business Administration and Charles Hurwitz Fellows, IC2 Institute, University of Texas at Austin DR. CHARLES RAGLAND, Executive Director, Center for Global Sales Leadership, Clinical Assistant Professor of Marketing, Kelley School of Business, Indiana University

Turning Uncertainty into Action – Strategies for Managing Perceptions for Growth (Salesforce Development) Contagious: Why Things Catch On (CEO Exclusive)* JONAH BERGER, Professor of Marketing, The Wharton School, University of Pennsylvania *Direct selling CEOs only

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WORKSHOPS TUESDAY, JUNE 6 BANK 4 | 11:15 A.M. – 12:15 P.M. (cont.)

Strategies for Protecting Direct Selling Companies’ Brands Online (Raising the Bar) WHITNEY GIBSON, Partner, Vorys, Sater, Seymour & Pease LLP MICHELLE ROE, Vice President, General Counsel, Thirty-One Gifts

Your Attendees’ Journeys: How Onsite Solutions are Powering Modern Events (Meeting Planner) ALEX ROLFE, Senior Director, Event Solutions Sales Team, Cvent, Inc. ANDY ROUHAFZAI, Senior Executive, Event Solutions Sales Team, Cvent, Inc.

Talking Tech: Your Business’ Backbone – How Thirty-One Gifts used a Scalable IT Infrastructure to Propel Growth & Maximize Returns (Operations) DON GREVENOW, Director, IT Infrastructure, Thirty-One Gifts TIM HATFIELD, Executive Director, IT Applications Development and Service, Thirty-One Gifts PHIL JARVIS, Vice President, Information Technology, Thirty-One Gifts DOUG SWINGLE, Director, IT Solutions Architecture, Thirty-One Gifts

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#DSAAnnual INSTA: directsellingassn

EDUCATION SESSIONS

For anyone who is new to the world of direct selling, the DSA Direct Selling Boot Camp should be added to your registration!

Called the best $99 spent by attendees, DSA Direct Selling Boot Camp provides attendees with a thorough understanding of direct selling essentials including:

ADD DIRECT SELLING BOOT CAMP TO YOUR ANNUAL MEETING REGISTRATION FOR

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Ethics and Your Business

Recruiting

Finances and Taxes

Salesforce Compensation Strategies

Government Regulation

Social Media

Operations Public Relations and Advertising

And More!

annualmeeting.dsa.org

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EDUCATION SESSIONS

MEETING PLANNER

TRACK

SUNDAY, JUNE 4

• Now Trending Panel

BILL STOCK, Vice President, Creative, Iacono Productions JOY WESTHEIMER-WALSH, CMP, Director Creative Services, ACCESS Florida

• Crisis Planning & Event Security

MICHAEL OWEN, Managing Partner, EventGenuity, LLC LORI PENNINGTON-GRAY, Professor and Director of Tourism Crisis Management Initiative, University of Florida SGT. STEVEN D. THOMAS, CHPP, FCPP, FCP, Orange County Sheriff’s Office, High-Risk Incident Command, Emergency Management Unit, Critical Incident Team

• Music Licensing & Entertainment at Live Events MICHAEL OWEN, Managing Partner, EventGenuity, LLC

• Incentive Planning – It’s More Than the Destination J.B. RYAN, DMCP, ACCESS Florida KENT CISEWSKI, President & Chief Visionary Office, FUSHION Performance Group

• How To Use the Market: Tapping in to Local & Budget-Friendly Options

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DSA SUPPLIERS: Attend the Meeting Planner Track for $150!

• Feel Good… Do Good: Corporate Social Responsibility Creating Meetings that Build Heartshare SHARON FISHER, Chief Executive Officer, Play with a Purpose

MONDAY, JUNE 5

• Passport to Productivity: A Destination Worth Planning For AUDREY THOMAS, Chief Executive Officer, Organized Audrey

• Keeping Recognition Exciting, Engaging & On Time

SUZY ZILLER, Executive Producer, Iacono Productions

• Best Practices in Event Marketing & Communications, Registration & Mobile Apps ALEX ROLFE, Senior Director, Event Solutions Sales Team, Cvent, Inc. ANDY ROUHAFZAI, Senior Executive, Event Solutions, Cvent

TUESDAY, JUNE 6

• Your Attendees’ Journey: How Onsite Solutions are Powering Modern Events ALEX ROLFE, Senior Director, Event Solutions Sales Team, Cvent, Inc. ANDY ROUHAFZAI, Senior Executive, Event Solutions, Cvent

#DSAAnnual INSTA: directsellingassn

NETWORKING & SPECIAL EVENTS

SUNDAY, JUNE 4 8:00 P.M. - 10:00 P.M.

When the Opening Reception comes to a close the celebration moves into the Regency Ballroom Atrium for the DSA After Hours Party.

Everyone is invited to join this sponsored event with music and dancing, food and drink and most definitely fun.

Whether you are looking for a live DJ with a dance floor full of friends or a comfortable space to continue conversations, the After Party is the place to be.

Great give aways donated by Hospitality partners will be raffled throughout the evening.

EVENT SPONSORS INCLUDE:

THATCHER

TECHNOLOGY GROUP

P R O D U C T I O N S

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NETWORKING & SPECIAL EVENTS

COFFEE & CONVERSATION

DSA Annual Meeting 2017 is where you will meet your colleagues who do what you do, and face the same challenges you face every day on the job.

DSA Meet-ups are where you can enjoy coffee and conversation with your colleagues and peers. Meet-ups will be held for professionals in a range of disciplines and roles including: Advocacy Communications and Marketing Operations President/CEO Research Salesforce Meeting Planner Join this special networking event on Sunday from 5:00 - 6:00 p.m. and then find your group during the coffee breaks throughout the meeting. Take advantage of this opportunity to make the connections that will turn into life-long friendships that will become professional sounding boards, sources of ideas and solutions far beyond your Annual Meeting participation.

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#DSAAnnual INSTA: directsellingassn

NETWORKING & SPECIAL EVENTS exclusive

CEO program

SUNDAY, JUNE 4 5:00 p.m. – 6:00 p.m.

Cocktails and Conversation

MONDAY, JUNE 5 10:35 a.m. – 10:55 a.m.

Coffee and Conversation

11:00 a.m. – Noon

The Neuroscience of Leadership: What Leaders Should Know About Feelings and Performance, Amanda Gore, Chief Executive Officer, The JOY Project

3:00 p.m. – 3:25 p.m.

Coffee and Conversation

TUESDAY, JUNE 6 7:30 a.m. – 8:30 a.m.

Breakfast Roundtable

10:45 a.m. – 11:10 a.m.

Coffee and Conversation

11:15 a.m. – 12:15 p.m.

Contagious: Why Things Catch On, Jonah Berger, Professor of Marketing, The Wharton School, University of Pennsylvania

12:30 p.m. – 1:30 p.m.

Lunch and Learning with Cindy Monroe, Founder, President and Chief Executive Officer, Thirty-One Gifts

5:00 p.m. – 6:00 p.m.

Wine Tasting hosted by Jean-Charles Boisset, Proprietor, Boisset Wine

Program participation is available exclusively to direct selling CEOs. annualmeeting.dsa.org

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NETWORKING & SPECIAL EVENTS

EXCLUSIVE EPCOT® EXPERIENCE FOR DSA

On Monday, June 5th, DSA and our premium supplier partner Disney are excited to offer DSA Annual Meeting 2017 attendees a special night at Disney’s Epcot® Center.

Arrive behind the scenes of the world’s most popular amusement park via luxury motor coaches.

Enjoy a scrumptious buffet dinner and main stage entertainment in the World Showplace.

Skip hours of waiting in line and snap a pic with some of the park’s most popular characters - an exclusive opportunity available only to DSA! Witness the famous Epcot fireworks from a private lakeside seating area.

Experience the park’s most popular attraction, Soarin’; DSA Annual Meeting 2017 attendees will get VIP access and get to enjoy this breezy, airborne adventure without waiting in line.

Separate registration is required for meeting attendees and their guests.

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#DSAAnnual INSTA: directsellingassn

NETWORKING & SPECIAL EVENTS

AWARDS GALA

Add some glitz and glamor to your Annual Meeting experience with the Awards Gala on Tuesday evening. Be with your long-time friends, colleagues and peers as we award the industry’s best.

This is a not-to-be missed opportunity to wish every company the best for another spectacular year, and also offer special congratulations to the companies and individuals who will be honored.

We look forward to your being a part of this very special night!

Thank you to all the companies that have taken the time to submit your best work for DSA Awards.

Finalists will be announced in early May. annualmeeting.dsa.org

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EXHIBIT HALL PAVILION EXHIBITORS Thirteen industry vendors will be located around the exhibit hall inside unique pavilions.

Whether you want to enjoy a special treat during Sunday’s Opening Reception, or browse through their exhibits during one of the networking functions, you’ll want to check out everything these pavilions have to offer!

Pavilion exhibitors include:

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#DSAAnnual INSTA: directsellingassn

Don’t miss your opportunity to show your support for direct selling …

Get your DSEF Red Ribbon!

For more information, please contact Tamara Ingram at tingram@dsef.org

DSAPAC is a nonpartisan political action committee (PAC) administered

by DSA that collects voluntary political contributions from individuals to educate and ultimately gain support from federal legislators on our policy positions. The voluntary political contributions to the DSAPAC support and enhance the effectiveness of DSA’s lobbying and political advocacy efforts. In 2016-2017, DSAPAC supported the following federal candidates.

Rep. Marsha Blackburn (R-TN)

Rep. Tony Cardenas (D-CA)

Rep. Jason Chaffetz (R-UT)

Rep. Henry Cuellar (D-TX)

Rep. Kyrsten Sinema (D-AZ)

For more information about DSAPAC please visit www.dsa.org/advocacy

WE WOULD LIKE TO THANK ALL OF OUR SPONSORS FOR OUR 2017 ANNUAL MEETING*

THATCHER

TECHNOLOGY GROUP

*Sponsor list current as of April 17

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