DSA Annual Meeting 2017 Onsite Guide

JUNE 4 – 6 HYATT REGENCY ORLANDO

ONSITE GUIDE

Dear Colleagues, On behalf of DSA and the annual meeting committee, it is my great pleasure to welcome you to the DSA Annual Meeting 2017.

Join as we celebrate our amazing industry, one that – each and every day – helps people improve their lives, and the lives of those around them. We will learn together; have meaningful conversations; inspire one another; and plan our bright future with all of the determination and excitement that it deserves.

I firmly believe that the direct selling success story is unique among all others, and here in Orlando, we will turn a spotlight on some of the people, companies, and partners who make that true. It is because of you that DSA can advance its work of protecting the direct selling opportunity and advocating for a more supportive world in which independent contractors and entrepreneurs can thrive.

I look forward to being by your side as, together, we shape the next chapter of direct selling’s story!

JOHN PARKER, Chief Sales Officer, Amway DSA Annual Meeting 2017 Chairman

DSA Thanks Our Annual Meeting 2017 Sponsors

UPDATES IN THE PALM OF YOUR HAND

TABLE OF CONTENTS Pre-Conference Events . . . . . . . . . . . . . 4

TEXT MESSAGES SPONSORED BY

Schedule At-A-Glance . . . . . . . . . . . . . . 5 Event Details and Hotel Map . . . . . . . . . . 6 Exhibit Hall Overview and Map . . . . . . . . . 7 Monday Opening General Session and General Session II . . . . . . . . . . .

Follow #DSAAnnual on Twitter, text DSA17 to 96000 to sign up for text alerts.

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EVENT APP SPONSORED BY

Tuesday General Session III, Closing General Session and Awards Finalist Recognition . . . . . . . . . . . .10-11

Download the DSA Annual Meeting mobile app by following these simple steps:

Boot Camp . . . . . . . . . . . . . . . . .

12-14

Meeting Planner Track . . . . . . . . . .

15-20

1) Open the Apple or Google app store

Networking and Special Events . . . . .

20-23

2) Search for DSA Annual Meeting 2017

Workshops At-A-Glance . . . . . . . . .

24-25

Workshops . . . . . . . . . . . . . . . . . 26-35

3) Select the meeting and enter password DSA2017 to access meeting content

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Gift Basket Contributors . . . . . . . . . . .

WIFI SPONSORED BY

Faculty Biographies . . . . . . . . . . . . 36-49 DSEF Red Ribbon . . . . . . . . . . . . . . .

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Exhibitor by Booth . . . . . . . . . . . . . .

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Exhibitor by Company . . . . . . . . . .

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Exhibitor by Product/Service . . . . . .

58-60

Code of Ethics Communications Initiative and PAC . . . . . . . . . . . . . . 61 DSA Board of Directors . . . . . . . . . . . . 62

NETWORK NAME: DSA+MIG PASSWORD: DSA2017 (CASE SENSITIVE) CONNECT WITH DSA ANNUAL MEETING 2017 ON SOCIAL MEDIA

Annual Meeting Committee/DSA, WFDSA and DSEF Staff in Attendance . . . . . . . 63 DSEF Annual Contributor Listing . . . . . .

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annualmeeting.dsa.org

@DSAssn

@DSAssn

@directsellingassn

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PRE-CONFERENCE EVENTS SATURDAY, JUNE 3 9:15 a.m. – 11:30 a.m.

DSEF Executive Committee Meeting

Rock Spring I

11:30 a.m. – 1:00 p.m.

DSEF Industry Engagement Committee

Coral Spring II

11:30 a.m. – 1:00 p.m.

DSA Executive Committee Meeting

Peacock Spring

Noon – 7:00 p.m.

Registration Open

Regency Foyer

1:15 p.m. – 3:15 p.m.

DSEF Board Meeting

Manatee Spring

4:00 p.m. – 5:45 p.m.

DSA Board Meeting

Manatee Spring

6:00 p.m. – 7:00 p.m.

DSA Supplier Reception

Barrel Spring II

7:00 p.m. – 8:00 p.m.

DSA/DSEF Board Reception

Orchid Verandah

8:00 p.m. – 10:00 p.m.

DSA/DSEF Board Dinner

Orchid

8:00 a.m. – 5:00 p.m.

Boot Camp (Separate Registration Required)

Celebration 7-8

8:00 a.m. – 5:00 p.m.

Meeting Planner Track (Separate Registration Required)

Celebration 3-4

8:00 a.m. – 9:00 p.m.

Registration Open

Regency Foyer

9:00 a.m. - 5:00 p.m.

WFDSA Secretaries Seminar

Manatee Spring I

10:00 a.m. – 4:00 p.m.

Exhibitor Set-Up

Regency S-V and Regency Foyer

11:00 a.m. – 12:30 p.m.

Ethics & Self-Regulation Committee Meeting*

Blue Spring II

12:30 p.m. – 2:00 p.m.

Government Relations Committee Meeting*

Manatee Spring II

2:00 p.m. – 3:00 p.m.

Legal Conclave*

Barrel Spring

2:00 p.m. - 3:00 p.m.

Member Services Committee*

Blue Spring I

2:00 p.m. – 3:30 p.m.

Communications Committee Meeting*

Coral Spring

3:00 p.m. – 4:30 p.m.

International Council Meeting*

Rainbow Spring

3:00 p.m. - 5:00 p.m.

CIO Council Meeting*

Blue Spring

3:00 p.m. - 5:00 p.m.

Diversity, Opportunity and Empowerment Summit

Windermere X

3:30 p.m. - 5:00 p.m.

DSEF Fellows Workshop

Peacock Spring

5:00 p.m. – 5:30 p.m.

Supplier Briefing and Orientation

Regency R-S and Regency Foyer

5:00 p.m. – 6:00 p.m.

DSA Meet-Ups • Advocacy • Communications & Marketing • Operations • President/CEO • Research • Salesforce

Celebration Rooms

6:00 p.m. – 8:00 p.m.

Opening Reception

Regency S-V and Regency Foyer

8:00 p.m. – 10:00 p.m.

DSA After Hours Party

Regency Atrium

SUNDAY, JUNE 4

*COMMITTEE MEMBERS ONLY

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#DSAAnnual INSTA: directsellingassn

SCHEDULE AT-A-GLANCE MONDAY, JUNE 5 7:15 a.m. – 6:00 p.m.

Registration Open

Regency Foyer

7:30 a.m. – 8:30 a.m.

Breakfast

Regency S-V and Regency Foyer

8:30 a.m. – 10:30 a.m.

Opening General Session

Regency O-R

10:30 a.m. – 10:55 a.m.

DSA Meet-Ups

Regency Atrium

11:00 a.m. – Noon

Concurrent Workshops

Celebration and Windermere Rooms

Noon – 1:15 p.m.

Lunch

Regency S-V and Regency Foyer

1:35 p.m. – 3:15 p.m.

General Session 2

Regency O-R

3:15 p.m. – 3:25 p.m.

DSA Meet-Ups: Coffee & Conversation

Regency Atrium

3:30 p.m. - 4:40 p.m.

Concurrent Workshops

Celebration and Windermere Rooms

4:40 p.m. – 5:30 p.m.

Happy Hour in the Hall

Regency S-V and Regency Foyer

5:30 p.m. – 11:00 p.m.

Special Event: Disney

Buses Depart from Convention Center Entrance

7:15 a.m. – 2:00 p.m.

Registration Open

Regency Foyer

7:30 a.m. – 8:40 a.m.

Breakfast

Regency S-V and Regency Foyer

7:30a.m. – 8:30 a.m.

CEO Breakfast

Manatee Spring

8:30 a.m. – 10:45 a.m.

General Session 3

Regency O-R

10:45 a.m. – 11:10 a.m.

DSA Meet-Ups: Coffee & Conversation

Regency Atrium

11:15 a.m. – 12:15 p.m.

Concurrent Workshops

Celebration and Windermere Rooms

12:15 p.m. – 1:30 p.m.

Lunch

Regency S-V and Regency Foyer

1:30 p.m. – 3:30 p.m.

Closing General Session

Regency O-R

3:30 p.m. – 4:45 p.m.

Industry Research Committee Meeting

Gulf

6:30 p.m. – 7:00 p.m.

Cocktail Reception

Regency Foyer

7:00 p.m. – 9:30 p.m.

Awards Gala & Dinner Celebration

Regency O-R

TUESDAY, JUNE 6

*COMMITTEE MEMBERS ONLY

MEET-UPS

SUNDAY, JUNE 4: 5:00 P.M. - 6:00 P.M. Kick off your annual meeting by joining your peers for a glass of wine in the Celebration Rooms before you head to the Opening Reception. Keep the connections going during subsequent coffee and conversation breaks: MONDAY, JUNE 5 10:30 a.m. - 10:55 a.m. and 3:15 p.m. to 3:25 p.m.

TUESDAY, JUNE 6 10:45 a.m. - 11:10 a.m.

DSA WOULD LIKE TO THANK THE FOLLOWING SPONSORS: NETWORKING EVENT SPONSORS: MONDAY LUNCH

TUESDAY LUNCH

REFRESHMENT BREAKS: MONDAY MORNING

AFTER HOURS PARTY

TUESDAY MORNING

SUNDAY, JUNE 4: 8:00 P.M. - 10:00 P.M. When the Opening Reception comes to a close, the celebration moves into the Regency Ballroom Atrium for the DSA After Hours Party. Everyone is invited to join this sponsored event with music and dancing, food and drink and most definitely fun.

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EVENT DETAILS + MAP

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EXHIBIT HALL

GENERAL SESSIONS

WORKSHOPS

WORKSHOPS AVAILABLE FOR PURCHASE Annual Meeting 2017 attendees will be able to purchase recorded workshop content following the meeting. Visit annualmeeting.dsa.org after the conference for more details.

ATTIRE

Daytime: Business Casual attire is recommended for all events except for the Awards Gala.

The hotel is air-conditioned and meeting rooms are generally cool.

Awards Gala: Black Tie Optional

BADGE POLICY

Badges are your passport to all DSA functions. All registered delegates must pick up their badges at the DSA Registration Desk. If you misplace your badge, please notify the DSA Registration Desk immediately. There is a $10 fee for lost badges.

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#DSAAnnual INSTA: directsellingassn

EXHIBIT HALL OVERVIEW + MAP E AG

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SOLUTION FILLED EXPO Your company relies on outside vendors and consultants to help conceive, design and implement the projects that make you successful. Finding the right person or company for the job is crucial. During this year’s Annual Meeting tradeshow, you’ll have access to 130 industry vendors who can help you with everything from overhauling your compensation plan to picking the next incentive trip for your sales leaders. Make the most of the tradeshow’s open hours throughout the meeting to have conversations with exhibitors about how their companies can help yours grow.

INSIDE THE PAVILIONS Thirteen industry vendors will be located around the exhibit hall inside unique pavilions. Whether you enjoy a special treat during Sunday’s Opening Reception or browse through their exhibits during one of the networking functions, you’ll want to check out what these pavilions have to offer!

Pavilion exhibitors include:

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MONDAY, JUNE 5 GENERAL SESSIONS SPONSORED BY

OPENING GENERAL SESSION 8:30 A.M. – 10:30 A.M.

CEO KEYNOTE: THE FIRST TWENTY YEARS OF A JOURNEY Learn about Team National’s twenty year success journey including the top lessons lived such as:

ANGELA CHRYSLER

President and Chief Executive Officer, Team National

Chief Executive Officer, The JOY Project

WELCOME ADDRESS

Being a Lighthouse Intentional Networking & Sharing Value of Culture Embracing all stages of the Journey

JOHN PARKER

WIRED FOR JOY: HOW TO FIND YOUR JOY SPOT – NINE WAYS TO ENHANCE WELLBEING, INCREASE SALES AND BOOST PRODUCTIVITY AMANDA GORE

ALSO IN THIS SESSION

Chief Sales Officer, Amway

STATE OF THE INDUSTRY

Joy matters! Your brain can be rewired for joy.

This session teaches you how. Oh yes – and how to stop stress from killing you!

This session will have you rolling around laughing while you learn about the importance of ‘the joy spot’ – the place where neuroscience, epigenetics, emotional intelligence and positive psychology intersect!

JOSEPH MARIANO

President, Direct Selling Association

Gore will cover the latest new science of stress – which will not only show you how to reduce the impact of stress, but also how to change your reactions to it permanently! Get ready to learn how to change your thinking so you can have more productive life.

CEO KEYNOTE: A BRAND’S JOURNEY – INTRODUCING A NEW AVON

SCOTT WHITE

Look behind the scenes as this 130 year old industry icon embarks on a new beginning, including the tenets they’re holding true to and lessons being learned throughout their brand’s transformation journey.

Chief Executive Officer, New Avon LLC

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Listen as the DSA Annual Meeting 2017 chair welcomes you to celebrate our amazing industry that helps people around the world improve their lives, as well as the lives of those around them.

#DSAAnnual INSTA: directsellingassn

Make sure you are in the audience as DSA’s President unveils the topline findings from DSA’s 2017 Growth & Outlook Survey reporting data on 2016.

MONDAY, JUNE 5 GENERAL SESSIONS SPONSORED BY

GENERAL SESSION 2 1:35 P.M. – 3:00 P.M.

CEO KEYNOTE: TURNING INSIGHTS INTO ACTION

DAN CHARD

Chief Executive Officer, Take Shape For Life, Inc. Medifast

Learn how this multichannel enterprise leverages insights from its direct selling business unit to deliver improved health benefits to their end consumer across all its distribution channels.

This leader will share how they’re able to benchmark their four sales methods to deliver the valuable lessons they learn first-hand with their field. He’ll also share why the direct selling model creates a win for the consumer, the Health Coach and the company.

ALSO IN THIS SESSION

UNITED STATES CONGRESSMAN MARC VEASEY

U.S. Congressman, 33rd District of Texas

Representative Veasey will discuss his support for direct selling in Congress and the positive impact this dynamic sales channel has on his constituents. He will also discuss other policy developments that could impact direct selling, as well as provide updates from Washington, D.C.

CEO KEYNOTE: RELEVANCY AND HOW TO LEAD YOUR CATEGORY

KEVIN GUEST

Chief Executive Officer, USANA Health Sciences, Inc.

Within any dynamic market, relying on what was relevant yesterday to keep you competitive today means you are sure to fall behind. This leader will explore the importance of being relevant, what do to do remain relevant, how relevancy with your field is critical, and the ways to drive relevancy so you maintain your category leadership position.

CEO KEYNOTE: GROWTH STAGES OF A DIRECT SELLING ENTERPRISE Hear as this visionary shares the story of the growth stages of his direct selling enterprise:

ORVILLE THOMPSON

Chief Executive Officer, Scentsy, Inc.

The company’s journey through start-up, the tip, hyper growth, the dip, and growth again The factors that he attributes to driving new growth The expansion of a brand portfolio, and the development of new product lines

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TUESDAY, JUNE 6 GENERAL SESSIONS SPONSORED BY

GENERAL SESSION 3 8:30 A.M. – 10:45 A.M. CONTAGIOUS: WHY THINGS CATCH ON

CEO KEYNOTE: ASKING THE TOUGH QUESTIONS Is it possible to sustain revenue, profit and innovation in a fast changing environment, without leaving opportunity and growth on the table?

CINDY MONROE

Founder, President and Chief Executive Officer, Thirty-One Gifts

One can get to yes, but only after honestly answering these other questions: Is your team built for fast change?

Is your team built for economic pressures?

JONAH BERGER

Professor of Marketing, The Wharton School, University of Pennsylvania

Is your team built for tapping into growth opportunities?

Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others? Why do some products catch on, some ideas diffuse and some online content go viral?

Jonah Berger – Professor of Marketing at The Wharton School, University of Pennsylvania – will discuss all this, as well as the way in which research from a variety of disciplines – business, psychology, and social science – can help you harness the influences that drive individual choice.

LEADERSHIP PANEL: WHERE WE ARE, AND A VISION FORWARD DSA/DSEF leaders will engage in a discussion about the industry’s opportunities and successes in today’s marketplace, as well as what the future holds. Moderated by DSA President Joseph Mariano, panelists will share their perspectives as company and industry leaders on the most critical issues facing direct selling today.

TRACI LYNN BURTON

Founder and Chief Executive Officer, Traci Lynn Jewelry

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DAVID HOLL

President and Chief Executive Officer, Mary Kay Inc.

JOSEPH MARIANO

President, Direct Selling Association

JOHN PARKER

Chief Sales Officer, Amway

#DSAAnnual INSTA: directsellingassn

DAVE WENTZ

Chairman, Direct Selling Education Foundation

TUESDAY, JUNE 6 GENERAL SESSIONS CLOSING GENERAL SESSION 1:45 P.M. – 3:30 P.M. CEO KEYNOTE: WHY WE CHOSE THE DIRECT SELLING CHANNEL

ALSO IN THIS SESSION: Awards Recognition

JEAN-CHARLES BOISSET

Learn about the decisions and realizations that prompted a retailer to choose the direct selling channel. The story of a company’s transformation is one from which all of direct selling can learn.

Proprietor, Boisset Collection

FINALISTS

PRESIDENT’S ADDRESS

PRODUCT INNOVATION

JOSEPH MARIANO

VISION FOR TOMORROW

Don’t miss this opportunity to hear from DSA’s President as he provides a vision forward.

President, Direct Selling Association

MOMENTUM: HOW TO GROW YOUR COMPANY AND BRAND IN THE DIGITAL AGE

RISING STAR

PARTNERSHIP AWARD

SHAMA HYDER

Chief Executive Officer, The Marketing Zen Group

SUBCATEGORY WINNERS EXCELLENCE IN SALESFORCE DEVELOPMENT

In this presentation, you’ll learn the five principles you need to thrive in the Digital Age and how to consistently market and grow your direct selling organization in the face of unrelenting change.

Generate more ROI from your current marketing and integrate the 5 Momentum principles into your marketing plan Evaluate your content strategy approach – and whether other strategies may be a better fit for your brand Decode digital data points to successfully attract more customers and reach a wider audience

MARKETING & SALES CAMPAIGNS

Learn what it will take to succeed as a direct selling company in the near future TECHNOLOGY INNOVATION

Discover how to grow your brand and expertise in the Digital Age

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DIRECT SELLING BOOT CAMP SUNDAY, JUNE 4 8:00 A.M. – 5:00 P.M. This full-day seminar provides a thorough understanding of the essentials of direct selling — the all-important “whats” and “hows” that go into a successful direct-selling business.

8:00 A.M. - 9:00 A.M. CELEBRATION 5-6 9:00 A.M. – 9:30 A.M. CELEBRATION 7-8

BRITNEY VICKERY Chief Executive Officer and Founder, Initials, Inc.

9:30 A.M. – 10:10 A.M. CELEBRATION 7-8

ANDI SHERWOOD Compensation Plan Specialist, Dan Jensen Consulting

10:10 A.M. – 10:40 A.M. CELEBRATION 7-8

PAM DEAN

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CONTINENTAL BREAKFAST Fuel up for a fun day filled with great education and networking!

DIRECT SELLING 101 Direct selling is the age-old method of conducting sales directly with an individual, away from a fixed-retail location. But there’s more to the story than the simple sale of products, and this sales channel is fundamentally different from other distribution channels.

Learn what accounts for those differences and how successful companies structure their operations around the unique philosophies associated with specific direct-selling principles. We’ll also discuss hiring the staff that can understand the differences and act appropriately on them.

WHAT IS A COMPENSATION PLAN How your company compensates your salesforce is one of the most critical business decisions you’ll have to make. Whether you are starting your own enterprise or starting your career at an existing one, this session will provide the education you need to understand the basic principles and to refine your direct-selling compensation plan.

We’ll cover what parts of a plan will drive different behaviors, the role promotions should play without overriding your plan and the metrics at work in a particular product line that impacts how distributors are paid. Most importantly, you’ll see how one slight adjustment can cause a domino effect within your salesforce.

DEVELOPING YOUR INDEPENDENT SALESFORCE While you’re building your team, you need to know how to train and develop them too, so that your salesforce is geared up to recruit more sellers and is motivated to sell your products for a long, long time. We’ll tackle the basics of creating field-development programs that foster and develop growth, leadership skills and ethical behaviors.

We’ll discuss how to move your first-level salesforce into leadership and set performance standards. Included in this discussion will be ways in which your company can implement fun and appealing training methods to get your salesforce excited about their businesses, and why inspiration and recognition are crucial to your company’s long-term success.

#DSAAnnual INSTA: directsellingassn

DIRECT SELLING BOOT CAMP 10:40 A.M. – 11:15 P.M. CELEBRATION 7-8

SOCIAL MEDIA FOR START-UPS Social Media can be a time-consuming beast, and time comes at a premium for a newly launched enterprise.

We’ll explore the social media musts to get you on the right track to manage your consultant community, including: • The nuts and bolts of managing your consultant community pages

INGRID WOLD Field Development Director, Damsel in Defense

11:15 A.M. – 11:45 A.M. CELEBRATION 7-8

• Interacting with the public and keeping your consultants from being vultures • Avoiding the negative Nancy rabbit hole • Using social media for motivation, recognition and real-time updates

A CRASH COURSE IN DIRECT SELLING LAW The way to make sure your company has the legal support it needs is to retain a knowledgeable attorney who knows the ins and outs of direct selling law.

But you still need to know the basics, and that’s exactly what this session will provide. We’ll specifically dig in to: • The impact of the independent contractor status in your field

JOSEPH AQUILINA Attorney, Direct Selling Association

11:45 A.M. - 1:00 P.M. CELEBRATION 5-6 1:00 P.M. – 2:00 P.M. CELEBRATION 7-8

• Promotion dos and don’ts • What federal regulation says about product and opportunity claims

NETWORKING LUNCH Take a break with your peers and enjoy lunch as you swap stories and share ideas!

WISH I’D KNOWN… Make the most of this opportunity to learn as successful executives share: • Critical learning opportunities • Lessons learned putting theory into action • Operations and inspirational moments that have served as motivators to future success

HEIDI LEIST Founder and Chief Executive Officer, Lemongrass Spa Products

HOLLY WEHDE Owner and Chief Executive Officer, Trades of Hope

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DIRECT SELLING BOOT CAMP 2:00 P.M. – 2:30 P.M. CELEBRATION 7-8

BUILDING YOUR BUSINESS – INTERNAL STRUCTURE During this session, you’ll have the unique opportunity to hear how this company developed effective operating procedures from the start and consistently attracts team members who have supported the company’s vision as it has expanded.

JOAN HARTEL President and Owner, Vantel Pearls

2:30 P.M. – 3:00 P.M. CELEBRATION 7-8

CARRIE CHARLICK Chief Executive Officer, Essential Bodywear

3:00 P.M. – 3:15 P.M. CELEBRATION 7-8 3:15 P.M. – 4:15 P.M. CELEBRATION 7-8

IMPLEMENTING OPERATIONAL SYSTEMS Gone are the days of scheduling books, manual lists, calculators and hand-written letters. Your 21st century business cannot run without technology, but that doesn’t mean you need every bell and whistle before you launch.

Our expert will walk you through the must-haves and can-waits to ensure your company is fully operational while taking practical considerations into account.

REFRESHMENT BREAK Pause to take care of business or enjoy a refreshing beverage before the final Direct Selling Boot Camp sessions!

PLAY TO YOUR STRENGTHS Learn how to take what you’re good at and hone in on those skills rather than wasting time on things that are not in your wheel house.

Our facilitator will help us look at our individual personality types and how we can learn to “shine our talent” to live a more fulfilling life and focus on things that we can contribute best for our personal and business success.

JESSICA BUTTS Chief Executive Officer and Founder, FrontSeatLife.org

4:15 P.M. – 5:00 P.M. CELEBRATION 7-8

FINANCE: IT’S MORE THAN JUST A BUDGET! The first rule of financing is to hire an expert; but that doesn’t get you off the hook for knowing the inner workings of your company’s budget or the key operating indicators at work in this sales channel.

This session will cover the metrics you need to be mindful of in order to place your company on the right track for success instead of headed over the financial cliff.

ASMA ISHAQ President, Collagen Sciences, Chief Industry Relations Officer, Modere USA

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#DSAAnnual INSTA: directsellingassn

SUNDAY, JUNE 4 MEETING PLANNER TRACK

MEETING PLANNER

TRACK

Join a community of meeting planning and event professionals to discuss the latest trends in incentives and salesforce recognition, and share best practices.

JOIN JON CLARK AS HE WELCOMES MEETING PLANNER TRACK PARTICIPANTS TO AN EXCITING DAY OF LEARNING. JON CLARK

National Assistant Sales Director, The Walt Disney Company

8:00 A.M. - 9:00 A.M. CELEBRATION 5-6 9:15 A.M. - 10:30 A.M. CELEBRATION 3-4

CONTINENTAL BREAKFAST Fuel up for a fun day filled with great education and networking!

NOW TRENDING PANEL Executing meetings this year promises to be anything but business as usual.

Planners will face a steep learning curve in all directions, whether it’s negotiating in a robust hotel seller’s market, keeping abreast of new technologies or providing engaging content that meets the demands of today’s attendees. We’ve assembled a panel experts to help on a wide-range of best practices and advice for keeping your company’s conventions in the black and on track.

CORNELIA JUNG, CMP, LES

Senior Director of Events, Hyatt Regency Orlando

10:30 A.M. - 10:45 A.M. CELEBRATION 3-4

BILL STOCK

Vice President, Creative, Iacono Productions

JOY WESTHEIMERWALSH, CMP

Director Creative Services, ACCESS Florida

BREAK Pause to take care of business or enjoy a refreshing beverage.

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SUNDAY, JUNE 4 MEETING PLANNER TRACK 10:45 A.M. - 11:45 A.M. CELEBRATION 3-4

CRISIS PLANNING & EVENT SECURITY Whether you are following mainstream media or meeting planner publications it is hard to miss the rise in threats to our attendees safety, both globally and here in the United States. Does this heightened awareness have you asking, “Is our company prepared? Am I as the meeting planner ready should our event encounter a crisis?” Bring your questions and experiences for our panel of experts and your peers. Leave with information empowering you and your staff to be better prepared should a crisis hit your event.

MICHAEL OWEN Managing Partner, EventGenuity, LLC

11:45 A.M. – 1:00 P.M. CELEBRATION 3-4

1:00 P.M. – 2:00 P.M. CELEBRATION 3-4

DR. LORI PENNINGTON-GRAY

STEVEN THOMAS, CHPP, FCPP, FCP

Professor and Director of Tourism Sergeant, Orange County Sheriff’s Crisis Management Initiative, Office, High-Risk Incident Command, University of Florida Emergency Management Unit, Critical Incident Team

NETWORKING LUNCH Take a break with your peers and enjoy a buffet lunch as you swap stories and share ideas!

MUSIC LICENSING & ENTERTAINMENT AT LIVE EVENTS Music often is an integral part of conventions and meetings, whether incorporated during general sessions to support the overarching message or meeting theme, in breakouts and more.

Meeting and convention organizers may not think twice about playing a CD, connecting their iPhone or streaming from sources such as Spotify or Pandora at an event, but the setting may subject them to liability under copyright law.

MICHAEL OWEN

Managing Partner, EventGenuity, LLC

Choosing the right live entertainment can add prestige to live events, help tell your story and generate excitement and energy, sending guests home with a sparkling new attitude. After you’ve signed the perfect entertainment for your event, the work begins in earnest.

This session will explore the ins and outs of live performances including: • Why businesses and organizations need to be licensed to play music, what the license covers and what happens if music is used without permission • How to work with producers, management and artists to create a positive experience for all stakeholders – and your audience • How to navigate speedbumps and gotchas in contracts and performances.

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#DSAAnnual INSTA: directsellingassn

SUNDAY, JUNE 4 MEETING PLANNER TRACK 2:00 P.M. – 2:45 P.M. CELEBRATION 3-4

INCENTIVE PLANNING – IT’S MORE THAN THE DESTINATION Location – Location – Location…. While location may be one of the first decisions when planning an incentive program it is by no means the last. In fact, your location selection opens the floodgates to a much larger set of questions that need to be answered.

This session will explore: • Benefits of incentive travel versus cash • Destination selection • Building excitement for future programs • How your program can differentiate your brand • Sponsorship opportunities • Planning tips for marketing, tracking and participant communications

KENT CISEWSKI

President and Chief Visionary Officer, FUSION Performance Group

2:45 P.M. – 3:30 P.M. CELEBRATION 3-4

CHRISTINA HELWIG

Vice President of Global Events, AdvoCare International, LP

J.B. RYAN, DMCP

Partner, Central Florida, ACCESS Florida

HOW TO USE THE MARKET: TAPPING IN TO LOCAL & BUDGET-FRIENDLY OPTIONS Convention and visitors bureaus (CVBs) matter to the meeting planners and event professionals at DSA member companies. These organizations are the source of creative ideas, local connections and budget-friendly solutions that make any meeting a great success.

MARGIE MARBLE

Director of Sales and Conventions, Greater Des Moines Convention & Visitors Bureau

In this rapid-fire session, several CVBs will go beyond the typical sales pitch to provide specific examples of the added value that made them a true partner to an event that was a newcomer in their city.

Participants will hear how CVBs have: • Shopped a new meeting to introduce it and its potential ROI to the local business and hospitality community • Sourced local entertainment, personnel and more to provide meeting planners with a positive experience in their market • Provided the insight that helped meeting planners get the most out of a city’s unique offerings.

PROSCOVIA MATTAS

Senior Sales Manager, Louisville Convention & Visitors Bureau

annualmeeting.dsa.org

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SUNDAY, JUNE 4 MEETING PLANNER TRACK 3:30 P.M. - 3:45 P.M. CELEBRATION 3-4

Pause to take care of business or enjoy a refreshing snack.

BREAK

3:45 P.M. – 4:45 P.M. CELEBRATION 3-4

FEEL GOOD… DO GOOD: CORPORATE SOCIAL RESPONSIBILITY CREATING MEETINGS THAT BUILD HEARTSHARE We are at the beginning of the biggest revolution since the quality revolution of the 70’s and 80’s which now makes the internet revolution look like a blip. It’s called the “Responsibility Revolution,” and according to Tim Sanders, it will mark the biggest business value proposition change in history and have the power to truly change the world.

SHARON FISHER

Chief Executive Officer, Play with a Purpose

Businesses are embracing corporate social responsibility (CSR) at the wish of their customers and their employees. But what does that mean, and how can we incorporate it into our meetings, conventions, facilities and programming? We’ll explore dozens of different ways to build CSR into your meetings – and in the process build a stronger internal and external image for your company and brand.

Learning objectives include: • Understanding why CSR is the hottest new business imperative • Exploring dozens of ways to build CSR into your business and meetings • Brainstorming and benchmarking with others on CSR initiatives

4:45 P.M. – 5:15 P.M. CELEBRATION 3-4

BEHIND THE SCENES PRODUCTION TOUR A successful meeting is like a great theatrical production: what happens behind the curtain is crucial to the onstage performance.

Here’s your chance to slip backstage to learn how one of the industry’s largest production company’s executives are using the latest innovations to meet and exceed their clients’ needs.

LESLIE BLYE

National Account Executive, Iacono Productions

6:00 P.M. - 8:00 P.M. REGENCY S-V BALLROOM AND FOYER 8:00 P.M. – 10:00 P.M. REGENCY ATRIUM

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We’ll take a tour behind the scenes as Iacono prepares for DSA’s 2017 Annual Meeting and give you a close-up look at how production companies are reimagining ways to make the magic happen.

OPENING RECEPTION

DSA AFTER HOURS PARTY

#DSAAnnual INSTA: directsellingassn

MONDAY, JUNE 5 MEETING PLANNER TRACK 10:30 A.M. - 10:55 A.M. REGENCY ATRIUM 11:00 A.M. - NOON CELEBRATION 3-4

DSA MEET-UPS: COFFEE & CONVERSATION PASSPORT TO PRODUCTIVITY: A DESTINATION WORTH PLANNING FOR What sets successful employees apart? Their productivity. They get more done, they’re given more important projects. But productivity doesn’t just happen—it’s learned, planned for, and executed with intention. Develop habits that will set you apart in the following areas: • Managing your time

AUDREY THOMAS

Chief Executive Officer, Organized Audrey

• Running effective meetings • Keeping up with email • Prioritizing projects • Controlling all the paper on your desk

3:00 P.M. – 3:25 P.M. REGENCY ATRIUM

DSA MEET UPS: COFFEE & CONVERSATION

3:30 P.M. – 4:00 P.M. CELEBRATION 3-4

KEEPING RECOGNITION EXCITING, ENGAGING & ON TIME Acknowledging your salesforce for their efforts is one of the most important tools in motivating them to stay engaged. This is why recognition is a critical piece of every company’s conventions and meetings.

When recognition is done right it is a seamless celebration enjoyed by the awardee and audience alike. Achieving success in this area takes experience, planning, organization and creativity.

SUZY ZILLER

Executive Producer, Iacono Productions

4:10 P.M. – 4:40 P.M. CELEBRATION 3-4

THE FUTURE OF EVENT TECHNOLOGY – 2017 TREND WATCH Event technology has seen massive changes in the last decade alone. What’s next? Hold onto your iPads, it’s going to be an electrifying ride!

ALEX ROLFE

Senior Director, Event Solution Sales Team, Cvent, Inc.

10:45 A.M. – 11:10 A.M. REGENCY ATRIUM

ANDY ROUHAFZAI

Senior Sales Executive, Event Solutions Team, Cvent, Inc.

DSA MEET UPS: COFFEE & CONVERSATION

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TUESDAY, JUNE 6 MEETING PLANNER TRACK 11:15 A.M. – 12:15 P.M. CELEBRATION 3-4

THE ATTENDEE JOURNEY – TOOLS & TECH TO DRIVE ENGAGEMENT With the right event design, and the right technology, you can engage your attendees and drive efficiencies. Technology enables you to create smoother and more engaging experiences, and provide you the insights you need to report on event success.

ALEX ROLFE

Senior Director, Event Solution Sales Team, Cvent, Inc.

ANDY ROUHAFZAI

Senior Sales Executive, Event Solutions Team, Cvent, Inc.

SUNDAY, JUNE 4 DSA Annual Meeting 2017 will have several opportunities through-out the conference to connect with your peers who face the same challenges you face every day on the job.

Open only to individuals working for DSA member companies, DSA Meet-Ups are where you can enjoy conversation with your colleagues and peers. Join the first of these special networking receptions. Grab your refreshment and head to the area that best matches your responsibilities including: Advocacy

Keep the connections going during subsequent coffee and conversation breaks: MONDAY, JUNE 5 10:30 a.m. - 10:55 a.m.

3:15 p.m. to 3:25 p.m.

Communications & Marketing

TUESDAY, JUNE 6

Meeting Planner

10:45 a.m. - 11:10 a.m.

Operations President/CEO Research Salesforce

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The evening of Sunday, June 4 at 5:00 p.m.

- 6:00 p.m., kick off your annual meeting by joining your peers for a glass of wine in the Celebration Rooms before you head to the Opening Reception.

Look for signage reflecting your professional expertise to find the gathering spots in which your peers will meet. Don’t miss this opportunity to make the connections that will turn into life-long friendships that can will become professional sounding boards, sources of ideas and solutions far beyond your Annual Meeting participation.

#DSAAnnual INSTA: directsellingassn

NETWORKING & SPECIAL EVENTS SUNDAY, JUNE 4 5:00 P.M. – 6:00 P.M. CELEBRATION ROOMS

6:00 P.M. – 8:00 P.M. REGENCY BALLROOM S-V AND REGENCY FOYER

8:00 P.M. – 10:00 P.M. REGENCY ATRIUM

DSA MEET-UPS

DSA Meet-Ups are where you can enjoy conversation with your colleagues and peers. Join the first of these special networking receptions. Grab a glass of wine or a beverage of your choice and head to the area that best matches your responsibilities.

OPENING RECEPTION

The fun really gets started during this grand opening celebration! This will be a great opportunity to make new friends, catch up with industry peers, eat some great food and have fun!

DSA AFTER HOURS PARTY When the Opening Reception comes to a close, the celebration moves into the Regency Ballroom Atrium for the DSA After Hours Party. Everyone is invited to join, and DSA thanks the following supplier sponsors who have produced this event filled with music, dancing, food, drink and fun!

P R O D U C T I O N S

THATCHER

TECHNOLOGY GROUP

MONDAY, JUNE 5 10:30 A.M. – 10:55 A.M. REGENCY ATRIUM 3:15 P.M. – 3:25 P.M. REGENCY ATRIUM

DSA MEET-UPS

It’s time for some great coffee and conversation with people who do what you do every day. Look for signage reflecting your professional expertise to find the gathering spots in which your peers will meet.

DSA MEET-UPS Don’t miss this opportunity to make the connections that can become professional sounding boards, sources of ideas and solutions far beyond your Annual Meeting participation.

annualmeeting.dsa.org

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NETWORKING & SPECIAL EVENTS 4:40 P.M. – 5:30 P.M. REGENCY BALLROOM S-V

5:30 P.M. – 11:00 P.M. CONVENTION ENTRANCE

EXCLUSIVE EPCOT® EXPERIENCE

HAPPY HOUR IN THE HALL It’s time to relax! After a full day of learning on Monday, head to the exhibit hall and unwind before we all head to the Exclusive Epcot® Experience for DSA! Enjoy a refreshing beverage and some nibbles while you mix and mingle.

EXCLUSIVE EPCOT® EXPERIENCE FOR DSA DSA and our premium supplier partner Disney are excited to offer DSA Annual Meeting 2017 attendees a special night at Disney’s Epcot® Center.

• Arrive behind the scenes of the world’s most popular amusement park via luxury motor coaches • Enjoy a scrumptious buffet dinner and main stage entertainment in the World Showplace • Skip hours of waiting in line and snap a pic with some of the park’s most popular characters - an exclusive opportunity available only to DSA! • Witness the famous Epcot fireworks from a private lakeside seating area

Buses depart from the Convention Center Entrance on Hotel Lobby Level at 5:30 P.M.

• Experience a private after-hours ride on the park’s most popular attraction, Soarin’ Separate registration is required for meeting attendees and their guests; badges for this event are available for purchase at registration. Only those Annual Meeting attendees with a pre-purchased badge for this event may attend.

TUESDAY, JUNE 6 10:45 A.M. – 11:10 A.M. REGENCY ATRIUM 6:30 P.M. – 7:00 P.M. REGENCY FOYER 7:00 P.M. – 9:30 P.M. REGENCY BALLROOM O-R

DSA MEET-UPS

This is your final opportunity at Annual Meeting to connect informally with your colleagues and friends. Don’t miss out on the opportunity to forge the relationships with are sure to last a lifetime!

COCKTAIL RECEPTION Kick off this evening full of memories with your friends and libation.

AWARDS GALA & DINNER CELEBRATION Add some glitz and glamor to your Annual Meeting experience with the Gala. Be in the room to learn who will be named among the DSA Top 20 and honored at the DSA Awards, and also learn who will be inducted into the DSA Hall of Fame and DSEF Circle of Honor.

Please be sure that you have a sticker on your registration badge for the cocktail reception and that Awards Gala and Dinner Celebration as these events require an RSVP. Sign up at registration before noon on Monday.

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#DSAAnnual INSTA: directsellingassn

NETWORKING & SPECIAL EVENTS

The DSA Diversity, Opportunity and Empowerment Summit is DSA’s way of giving back to the Orlando community by providing new ideas for business training, skills and entrepreneurialism.

This DSA-led summit will convene entrepreneurial and small business minded individuals from the local, regional and national chambers of commerce, as well as experts versed in small business and entrepreneurialism.

DSA will lead a wide-range of sessions covering topics such as: Tax considerations Strategies for leveraging the right technologies that lead to success Independent contractor matters Special considerations for minority businesses The DSA Diversity, Opportunity and Empowerment Summit will be held on June 4th from 3:00 p.m. - 5:00 p.m. at the Hyatt Regency in Orlando.

annualmeeting.dsa.org

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CELEBRATION 5/6

CELEBRATION 3/4

CELEBRATION 1/2

• Amanda Gore

• Amanda Gore

THE JOY TEAM: HOW OPTIMISM CONNECTS & MOTIVATES

THE NEUROSCIENCE OF LEADERSHIP: WHAT LEADERS SHOULD KNOW ABOUT FEELINGS & PERFORMANCE

• Alex Rolfe • Andy Rouhafzai

SALESFORCE DEVELOPMENT

• Suzy Ziller

CEO EXCLUSIVE

• Audrey Thomas

• Jonah Berger

CONTAGIOUS: WHY THINGS CATCH ON

CEO EXCLUSIVE

• Alex Rolfe • Andy Rouhafzai

THE ATTENDEE JOURNEY – TOOLS & TECH TO DRIVE ENGAGEMENT THE FUTURE OF EVENT TECHNOLOGY – 2017 TREND WATCH

4:10 P.M. – 4:40 P.M.

3:30 P.M. – 4:00 P.M.

PASSPORT TO PRODUCTIVITY: A DESTINATION WORTH PLANNING FOR

KEEPING RECOGNITION EXCITING, ENGAGING & ON TIME

MEETING PLANNER

MEETING PLANNER

MEETING PLANNER

• Natalie Ludaway

BANK 3 11:15 A.M. – 12:15 P.M.

TUESDAY, JUNE 6

MEETING PLANNER

• Brian Bennett • Lindsay Bomar • Theresa Flores • Bryan Harrison

• Joseph Aquilina • Tom Cohn

CONVERSATIONS WITH ATTORNEYS GENERAL

4:10 P.M. – 4:40 P.M.

3:30 P.M. – 4:00 P.M.

MOBILIZING THE FIELD: ADVOCACY & COMMUNITY ACTION CONVERSATIONS WITH THE FTC

ADVOCACY

ADVOCACY

BANK 2 3:30 P.M. – 4:40 P.M.

ADVOCACY

BANK 1 11:00 A.M. – NOON

MONDAY, JUNE 5

Meeting Planner

Salesforce Development

Technology

Business Intelligence CEO Exclusive

Raising the Bar

Advocacy

WORKSHOPS The traditional hour-long workshop format.

EXPRESS EDUCATION FROM EXPERTS 30-minute session designed to provide insights on different topic areas from corporate leaders, regulatory officials and more.

To help attendees select the sessions that they would most like to attend, workshop descriptions also include one of the following topical areas:

DSA Annual Meeting 2017 will be filled with a variety of learning and education opportunities presented in different formats:

LEARNING SESSIONS AT-A-GLANCE

WINDERMERE X

WINDERMERE W

CELEBRATION 9 / 10

CELEBRATION 7/8

• Anne Aldrich • Dr. Jeff Kaufman • Erich Pagel • Jesse Stamm • Monica Wood

• Dr. Bonnie Canziani • Dr. Dianne Welsh

• Dr. Anne Coughlan

THE DNA OF HIGH PERFORMERS: HOW INTERNAL & EXTERNAL MOTIVATIONS DRIVE SUCCESS

4:10 P.M. – 4:40 P.M.

3:30 P.M. – 4:00 P.M.

GROWTH & OUTLOOK U.S. DIRECT SELLING STRATEGIC INSIGHTS

ADVANCING REPUTATION: HOW SATISFACTION & ACCESSIBILITY INFLUENCE PERCEPTION

BUSINESS INTELLIGENCE

• Anne Aldrich • Dr. Jeff Kaufman • Crayton Webb • Monica Wood

BUSINESS INTELLIGENCE

• Mona Ameli

BUSINESS INTELLIGENCE

• Jonathan Gelfand • Ashley Good • Allison Levy

• Joe Kapp • Dr. Tracey Mays • John Parker • Dr. Robert Peterson • Dr. Charles Ragland

SEIS RESEARCH: THE ECONOMIC & SOCIAL IMPACT OF DIRECT SELLING – OUR NATION’S STORY (PRESENTED BY DSEF)

BUSINESS INTELLIGENCE

• Whitney Gibson • David Howell • Michelle Roe

STRATEGIES FOR PROTECTING DIRECT SELLING COMPANIES’ BRANDS ONLINE IMPROVING CONSUMERS’ IMAGE OF DIRECT SELLING

4:10 P.M. – 4:40 P.M.

3:30 P.M. – 4:00 P.M.

PITFALLS & LANDMINES: HOW TO AVOID THEM THE BIRTH OF A BRAND: INTRODUCING OPTAVIA

RAISING THE BAR

RAISING THE BAR

• Mona Ameli • Ideneth Vega • Victoria Vilbrandt

COMMUNICATIONS

• Janet Cronstedt

RAISING THE BAR

• Jonathan Gilliam • Halle Sminchak

TURNING UNCERTAINTY INTO ACTION: STRATEGIES FOR MANAGING PERCEPTIONS FOR GROWTH

3:30 P.M. – 4:00 P.M.

YOUR SECRET WEAPON: LEVERAGING YOUR SALES FIELD FOR A WINNING ONLINE REPUTATION THE DISTRIBUTOR’S DILEMMA: HOW TO CREATE A PERSONAL GROWTH EXPERIENCE TO BUILD THE FIELD

SALESFORCE DEVELOPMENT

SALESFORCE DEVELOPMENT

• Don Grevenow • Tim Hatfield • Phil Jarvis • Doug Swingle

TALKING TECH: HOW THIRTYONE GIFTS USED A SCALABLE IT INFRASTRUCTURE TO PROPEL GROWTH AND MAXIMIZE RETURNS

TECHNOLOGY

BANK 3 11:15 A.M. – 12:15 P.M.

TUESDAY, JUNE 6

COMMUNICATIONS

• Audrey Thomas

GETTING ORGANIZED WITH MS® OUTLOOK: MANAGE YOUR EMAIL, MANAGE YOUR TIME

MACHINE LEARNING AI: APPLICATIONS TO EMPOWER THE FIELD

• Jade Charles • Mike Edwards

TECHNOLOGY

BANK 2 3:30 P.M. – 4:40 P.M.

TECHNOLOGY

BANK 1 11:00 A.M. – NOON

MONDAY, JUNE 5

MONDAY, JUNE 5 WORKSHOPS BANK 1

11:00 A.M. – NOON DSA would like to thank the following companies for sponsoring this year’s Workshops and Express Education from Experts sessions:

CELEBRATION 1-2

MOBILIZING THE FIELD: ADVOCACY & COMMUNITY ACTION TRACK: ADVOCACY In direct selling your field is your most important constituency. Certainly, there is strength in numbers, and these individual voices have the potential to resonate with legislators both in Washington, D.C. and in the states.

While much is focused on training your salespeople about how to market products and services in a passionate, ethical manner, your field can also be used to impact your company’s reputational and public affairs goals.

Learn how to work with your field to respond to government relations challenges engage in field campaigns and online advocacy.

BRIAN BENNETT

Attorney and Manager, Government Relations, Direct Selling Association

CELEBRATION 3-4

LINDSAY BOMAR

Senior Communications Manager, AdvoCare International, LP

THERESA FLORES

Manager, Public Affairs, Mary Kay Inc.

BRYAN HARRISON

Corporate Government Affairs, Amway

PASSPORT TO PRODUCTIVITY: A DESTINATION WORTH PLANNING FOR TRACK: MEETING PLANNER

AUDREY THOMAS

Chief Executive Officer, Organized Audrey

What sets successful employees apart? Their productivity! The more they demonstrate their ability to produce, the farther they advance in their careers. But productivity doesn’t just happen—it’s learned, planned for, and executed with intention.

Develop habits that will set you apart in the following areas: • Managing your time • Running effective meetings • Keeping up with email • Prioritizing projects • Controlling all the paper on your desk

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#DSAAnnual INSTA: directsellingassn

MONDAY, JUNE 5 WORKSHOPS CELEBRATION 5-6

THE NEUROSCIENCE OF LEADERSHIP: WHAT LEADERS SHOULD KNOW ABOUT FEELINGS & PERFORMANCE TRACK: CEO EXCLUSIVE

AMANDA GORE

Chief Executive Officer, The JOY Project

This session will blend the latest findings in neuroscience, epigenetics, emotional intelligence, positive psychology and some common sense in a really funny way – we promise you will laugh!

This session will explore how a leader’s job is comprised of three key areas: • Creating an environment in which people can be the best they can be (linked to the nervous system which affects performance, creativity, innovation and happiness) • Helping people believe in themselves • Changing people’s behavior (and yes, neuroscience shows us it’s possible)

CELEBRATION 7-8

MACHINE LEARNING AI: APPLICATIONS TO EMPOWER THE FIELD TRACK: TECHNOLOGY

JADE CHARLES

Co-Founder and Chief Executive Officer, Fragmob LLC

We’ve all heard about the promises of data optimization in increasing the productivity of any sales force. Without the on-going and reliable collection of key pieces of information by individual members of a salesforce, the big data promise of any CRM package may never be realized on a company’s bottom line.

This workshop will explore how companies are now using machine learning to transform data collection drudgery into an exercise in field empowerment. Panelists will discuss real-world applications that are now using machine learning to: • Gamify the progression of rank climbing and digital mentorship for individual sales representatives

MIKE EDWARDS

Vice President, Global Digital Services, Amway

CELEBRATION 9-10

• Improve social media compliance by providing sales representatives instant access to compliant content and wording • Enhance the direct selling experience – from both a business and lifestyle perspective – in ways that help increase salesforce loyalty to your opportunity and reduce salesforce attrition

YOUR SECRET WEAPON: LEVERAGING YOUR SALES FIELD FOR A WINNING ONLINE REPUTATION TRACK: COMMUNICATIONS

JONATHAN GILLIAM

Chief Executive Officer, Momentum Factor

With a proliferation of online marketers and anonymous bullies, it can be daunting to ensure that people who search for your company receive clean, untarnished results. Just one negative blog post or video can drain enrollments, reduce sales and sap your field’s motivation.

What you might not know is you have a secret weapon to defending your online reputation: Your sales field. Your field is passionate and committed, and can be your company’s best advocate online. With the right messaging, training and implementation, you can leverage the power of this online army to improve your online reputation while steering them away from well-intentioned but often harmful online “defense” of your brand.

HALLE SMINCHAK

Chief Compliance Officer, The Kirby Company

In this fast-paced, executive session, our presenters will show you step-by-step how to educate and train your field across the globe, guide their enthusiasm and passion to do the right thing for your brand, and gain from a positive online presence for their businesses.

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MONDAY, JUNE 5 WORKSHOPS WINDMERE W

PITFALLS & LANDMINES: HOW TO AVOID THEM TRACK: RAISING THE BAR In the world of direct selling, the best of intentions by enthusiastic brand ambassadors can often lead to easily avoidable legal pitfalls.

JONATHAN GELFAND

Chief Legal Officer & Senior Vice President, Business Development, Team Beachbody

Training your field leaders to sell and recruit the right way is the key to long-term success. Learn from the first-hand experience of others and employ their best practices in your own companies.

Join us as we explore the most recent case law impacting direct selling. Our experts will explain how your company can train to stay on the right side of the issues. They’ll provide best practices for addressing issues including: • Strategies for balancing product – and opportunity – driven businesses

ASHLEY GOOD

Chief Sales Officer, Arbonne International, LLC

• The future of earnings claims and disclosures • Whether or not to track retail sales, and if yes, how • How to best monitor the salesforce to promote ethical behaviors, and what do we do with offenders • How social media is impacting direct selling

ALLISON LEVY

Executive Vice President and Chief Legal Officer, AdvoCare International, LP

WINDERMERE X

GROWTH & OUTLOOK: U.S. DIRECT SELLING STRATEGIC INSIGHTS TRACK: BUSINESS INTELLIGENCE How much did the direct selling industry grow in the last year? What are some key industry trends you need to know? How do leading direct selling companies utilize industry research data to help grow their businesses?

Join insights and analytics executives from leading direct selling companies and Artemis Strategy Group (DSA’s third-party research vendor), as they answer the questions above and present newly-unveiled U.S. direct selling data and trends from DSA’s 2017 Growth & Outlook market-sizing survey.

The DSA Industry Research presenters will provide a first look at this new research that can help you better understand important trends affecting the direct selling channel.

The newly unveiled market-sizing data will also be complemented by actionable insights from our recent salesforce and consumer research. Don’t miss out on the opportunity to be among the first to see and utilize this valuable industry data!

ANNE ALDRICH

Partner, Artemis Strategy Group

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DR. JEFF KAUFMAN

Director, Customer and Field Insights, Isagenix International

ERICH PAGEL

Director of Business Insights, Scentsy, Inc

JESSE STAMM

Director of Field Support, Take Shape For Life, Inc. Medifast

#DSAAnnual INSTA: directsellingassn

MONICA WOOD

Vice President, Consumer and Distributor Insights, Herbalife International of America, Inc.

MONDAY, JUNE 5 WORKSHOPS BANK 2

3:30 P.M. - 4:30 P.M.

CELEBRATION 5-6

THE JOY TEAM: HOW OPTIMISM CONNECTS & MOTIVATES TRACK: SALESFORCE DEVELOPMENT Zig Ziglar said it best: the major disruptor to joy-filled workplaces and high productivity is “stinkin’ thinkin’.”

AMANDA GORE

Chief Executive Officer, The JOY Project

Beliefs – the stories people tell themselves about themselves, their colleagues, customers, bosses and their company – determine behavior. This session will teach people to think in new ways and provide a secret formula for success. T + S = F + E. That stands for thinking + speaking = feelings and environment.

Participants will get the tools to participate in a 21-day challenge for exploring how believes and thoughts can be changed to achieve new outcomes.

CELEBRATION 7-8

GETTING ORGANIZED WITH MS® OUTLOOK: MANAGE YOUR EMAIL, MANAGE YOUR TIME TRACK: TECHNOLOGY

AUDREY THOMAS

Chief Executive Officer, Organized Audrey

Outlook isn’t just for email: it’s a robust tool that manages information, your relationships and your time.

Yet, most people never get beyond the basics, and they leave a tremendous amount of potential untapped. This session will teach you new ways to use this software staple so that you can save time and frustration. Its hidden tips and tricks will help you get the most done in the least amount of time.

All participants receive Audrey’s unparalleled Outlook Resource Card, a quick reference of the session concepts, including: • The Categories feature—when and where to use it • Shortcuts for signatures, processes, and contacts • Automatic formatting for email and calendar • Customized settings • Common email file folder mistakes

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MONDAY, JUNE 5 EXPRESS EDUCATION FROM EXPERTS BANK 2

3:30 P.M. - 4:00 P.M.

CELEBRATION 1-2

CONVERSATIONS WITH THE FTC TRACK: ADVOCACY

JOSEPH AQUILINA

Attorney, Direct Selling Association

The FTC is the nation’s preeminent consumer law enforcement agency, and it is important that direct selling companies work to ensure that they are keeping pace with the law and the Commission’s regulatory actions.

Is your company’s next marketing campaign or product innovation the next best thing, or is it running the risk of getting the wrong type of attention?

Hear about the legal and regulatory underpinnings of the FTC and what steps you can take to ensure your company has the right consumer protection strategies in place as you continue to grow, innovate and evolve.

TOM COHN

What have been the focus points for the FTC in recent years and explore recently articulated goals of acting Chairwoman Ohlhausen.

Director and Senior Counsel, Sales and Marketing, New Avon LLC

CELEBRATION 3-4

KEEPING RECOGNITION EXCITING, ENGAGING & ON TIME TRACK: MEETING PLANNER Acknowledging your salesforce members for their efforts is one of the most important tools in motivating individuals to stay engaged.

SUZY ZILLER

Executive Producer, Iacono Productions

This is why recognition is a critical piece of every company’s conventions and meetings. When recognition is done right it is a seamless celebration enjoyed by the awardee and audience alike.

Join this session to learn best practices from an experience panel of production and planner pros. Achieve success this area takes experience, planning, organizing and creativity.

CELEBRATION 9-10

THE DISTRIBUTOR’S DILEMMA: HOW TO CREATE A PERSONAL GROWTH EXPERIENCE TO BUILD THE FIELD TRACK: SALESFORCE DEVELOPMENT Why is retaining consultants such an industry-wide challenge?

JANET CRONSTEDT

Vice President of Sales, Monat Global

Companies work tirelessly to provide great products and amazing business opportunity, yet these are often not sufficient for developing and retaining leaders.

In this session, participants will explore the ways in which successful companies focus on important competencies for growth, and thereby position their brands, business opportunity and products as part of a personal growth experience.

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#DSAAnnual INSTA: directsellingassn

MONDAY, JUNE 5 EXPRESS EDUCATION FROM EXPERTS WINDERMERE W

THE BIRTH OF A BRAND: INTRODUCING OPTAVIA TRACK: COMMUNICATIONS Take Shape For Life® underwent a major initiative to merge its multichannel business under one brand umbrella.

MONA AMELI

President, Take Shape For Life, Inc. - Medifast

WINDERMERE X

Join this conversation as a senior team member walks through the reasons behind the company’s decision to undertake this change, the steps it took to create a new brand, and the process by which the new concept was launched and adopted by the field. Learn how they’re continuing to bring Take Shape For Life’s® long-standing brand promise to life in ways that embrace a lifestyle driven by core values.

ADVANCING REPUTATION: HOW SATISFACTION & ACCESSIBILITY INFLUENCE PERCEPTION TRACK: BUSINESS INTELLIGENCE

DR. BONNIE CANZIANI

Associate Professor, Bryan School of Business and Economics, University of North Carolina at Greensboro

No other entrepreneurial business model is as widely accessible as direct selling.

Consider the franchises: while this business model requires significant upfront investment and ongoing royalty fees, it maintains a stronger public reputation.

Find out how new research can raise the reputational bar on public perception of the industry, while improving recruiting and retention within your company.

DSEF Fellows Dr. Dianne Welsh and Dr. Bonnie Canziani of the University of North Carolina Greensboro explore the high-level of satisfaction among successful direct sellers in comparison to a major alternative business opportunity.

DR. DIANNE WELSH

Hayes Distinguished Professor of Entrepreneurship, Bryan School of Business and Economics, University of North Carolina at Greensboro

BANK 2

4:10 P.M. - 4:40 P.M.

CELEBRATION 1-2

CONVERSATIONS WITH ATTORNEYS GENERAL TRACK: ADVOCACY

NATALIE LUDAWAY

Chief Deputy Attorney General, Office of the Attorney General for the District of Columbia

Law enforcement and government relations are synonymous with Washington—but some of the most important action happens in the states! And there is virtually no aspect of state government that state attorneys general do not affect.

Join our faculty to find out about how state attorneys general investigate and prosecute pyramid schemes and ways that direct selling companies can establish and maintain collaborative dialogue with state AG’s.

We will explore the broader and emerging industry issues that are being discussed

by AG’s and discuss how to these specifically affect direct selling companies. Join as we find new ways to educate this important constituency on direct selling at both the state and national level.

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MONDAY, JUNE 5 EXPRESS EDUCATION FROM EXPERTS CELEBRATION 3-4

THE FUTURE OF EVENT TECHNOLOGY – 2017 TREND WATCH TRACK: MEETING PLANNER Event technology has seen massive changes in the last decade alone. What’s next? Hold onto your iPads, it’s going to be an electrifying ride!

ALEX ROLFE

Senior Director, Event Solution Sales Team, Cvent, Inc

WINDERMERE W

ANDY ROUHAFZAI

Senior Sales Executive, Event Solutions Team, Cvent, Inc.

IMPROVING CONSUMERS’ IMAGE OF DIRECT SELLING TRACK: RAISING THE BAR What are current consumer and salesforce perceptions of the industry, and how can this data and insights be used to improve direct selling’s image? How do we leverage the entrepreneurial appeal of direct selling? How do we switch people from ambivalent to positive about direct selling?

Industry research and communications experts present new DSA consumer and salesforce studies and discuss how this research can be utilized to counteract attacks on direct selling. This workshop will also provide you with strategies to improve communications and marketing efforts with your salesforce and customer base.

ANNE ALDRICH

Partner, Artemis Strategy Group

WINDERMERE X

DR. JEFF KAUFMAN

Director, Customer and Field Insights, Isagenix International

CRAYTON WEBB

Vice President, Corporate Communications and Corporate Social Responsibility, Mary Kay Inc.

MONICA WOOD

Vice President, Consumer and Distributor Insights, Herbalife International of America, Inc.

THE DNA OF HIGH PERFORMERS: HOW INTERNAL & EXTERNAL MOTIVATIONS DRIVE SUCCESS TRACK: BUSINESS INTELLIGENCE

DR. ANNE COUGHLAN

Professor of Marketing, Kellogg School of Business, Northwestern University

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How do you identify potential sales leaders and fast-track them onto the road of success? The key is finding how to measure motivation. It is, after all, this character trait that every successful entrepreneur holds in common. Leaders are driven by the desire to do well, and they must be rewarded with external benefits to achieve the best results.

Listen as Dr. Anne Coughlan of Northwestern University decodes the industry’s high performers. Learn the internal and external factors of their success, including personal traits of successful individuals, as well as the positive influence of training and support provided by uplines and companies.

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TUESDAY, JUNE 6 WORKSHOPS BANK 3

11:15 A.M. - 12:15 P.M.

CELEBRATION 3-4

THE ATTENDEE JOURNEY: TOOLS & TECH TO DRIVE ENGAGEMENT TRACK: MEETING PLANNER With the right event design, and the right technology, you can engage your attendees and drive efficiencies. Technology enables you to create smoother and more engaging experiences, and provide you the insights you need to report on event success.

ALEX ROLFE

Senior Director, Event Solution Sales Team, Cvent, Inc

CELEBRATION 5-6

ANDY ROUHAFZAI

Senior Sales Executive, Event Solutions Team, Cvent, Inc.

CONTAGIOUS: WHY THINGS CATCH ON TRACK: CEO EXCLUSIVE

JONAH BERGER

Professor of Marketing, The Wharton School, University of Pennsylvania

CELEBRATION 7-8

Join our morning keynote for an exclusive opportunity to delve deeper into the ideas the concepts shared. And, get ready to bring these ideas to life as he coaches you through how to apply them in a hands-on exercise.

TALKING TECH: HOW THIRTY-ONE GIFTS USED A SCALABLE IT INFRASTRUCTURE TO PROPEL GROWTH & MAXIMIZE RETURNS TRACK: TECHNOLOGY This discussion will feature: • An Overview of Thirty-One and the IT Team • Application Development – Our teams and process, Bi-Modal, DevOps, ADA • Infrastructure – 31 Technology, Collocation Facility, Cloud (Amazon, Azure), Security (PCI) • Solutions – Projects, Social Selling, Future (AR, etc.)

• Be a part of this conversation in which the Thirty-One Gifts team will share their lessons learned on their journey: where they started, where they are today, and what they are planning for the future.

DON GREVENOW

Director, IT Infrastructure and Security, Thirty-One Gifts

TIM HATFIELD

Executive Director, IT Applications Development, Thirty-One Gifts

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PHIL JARVIS

Vice President, Information Technology, Thirty-One Gifts

DOUG SWINGLE

Director, IT Solutions Architecture, Thirty-One Gifts

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TUESDAY, JUNE 6 WORKSHOPS CELEBRATION 9-10

TURNING UNCERTAINTY INTO ACTION: STRATEGIES FOR MANAGING PERCEPTIONS FOR GROWTH TRACK: SALESFORCE DEVELOPMENT There has been a significant shift in the national dialogue here in the U.S. More frequently, companies find that they need to reassure their diverse fields to embrace uncertainty and engage during this tumultuous time.

With Latino Americans comprising the fastest growing segment of the U.S. population, direct selling companies need to develop strategies to partner with this thriving engaging community. Will your company be part of the diverse, yet unified mosaic of Hispanics and the nearly $1.5 trillion purchasing power?

Participants will explore the ways in which companies are broadening their base and successfully making their fields more diverse, inclusive and appealing to an increasingly diverse marketplace.

MONA AMELI

President, Take Shape For Life, Inc. - Medifast

WINDERMERE W

IDENETH VEGA

Director of Sales Development North America, Jeunesse Global

VICTORIA VILBRANDT

Vice President of Marketing Strategy and Solutions, Princess House, Inc.

STRATEGIES FOR PROTECTING YOUR BRAND TRACK: RAISING THE BAR We all work hard to polish our brands. And in our world of social selling, social media platforms are vital to the development of direct selling brands.

Yet, these same platforms pose some of the most significant threats faced by our companies today. This panel will discuss real world, practical strategies that brands can use to: • Protect against online reputation attacks, traffic diversion, schemes, unauthorized and counterfeit sales, among others • Prevent unauthorized sellers from a firm that works with many direct selling companies on this issue • Combat the increased volume of traffic diversion schemes, including misleading Google ads, reviews, and affiliate schemes This panel will also discuss strategies for addressing online defamation and reputation attacks that combines both technology and legal tactics.

WHITNEY GIBSON

Partner, Vorys, Sater, Seymour & Pease LLP

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DAVID HOWELL

Director, Brand Protection, Vorys, Sater, Seymour & Pease LLP

MICHELLE ROE

Vice President, General Counsel, Thirty-One Gifts

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TUESDAY, JUNE 6 WORKSHOPS WINDERMERE X Presented by

SEIS RESEARCH: THE ECONOMIC & SOCIAL IMPACT OF DIRECT SELLING ON OUR NATION’S STORY TRACK: BUSINESS INTELLIGENCE Did you know that for each $1 spent in direct selling retail, $2.3 dollars are generated in the US economy?

In this session, Dr. Robert Peterson of the University of Texas at Austin will explain this data and explore how direct selling supports jobs in various sectors of the economy.

To bring this data to life, he will take a deep dive into the economies of five states – California, Utah, Florida, New York and Ohio.

Learn from a panel of academic experts how direct selling is an engine of opportunity in communities across the U.S., including Hispanic, rural and underserved communities.

JOE KAPP

Entrepreneur in Residence, Eastern West Virginia Community and Technical College

DR. TRACEY MAYS

Assistant Professor of Entrepreneurship and Management, Minot State University

JOHN PARKER

Chief Sales Officer, Amway

DR. ROBERT PETERSON

Associate Dean for Research, John T. Stuart III Centennial Chair in Business Administration and Charles Hurwitz Fellows, IC2 Institute, University of Texas at Austin

DR. CHARLES RAGLAND

Executive Director, Center for Global Sales Leadership, Clinical Assistant Professor of Marketing, Kelley School of Business, Indiana University

DSA WOULD LIKE TO THANK THE FOLLOWING COMPANIES FOR THEIR GENEROUS CONTRIBUTIONS TO THE SPEAKER GIFT BASKET:

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FACULTY BIOGRAPHIES

ANNE ALDRICH

Partner, Artemis Strategy Group Anne Aldrich applies her broad research experience and her passion for understanding what makes people tick to make Artemis Strategy Group’s research assignments into powerful tools for its clients.

Whether in support of marketing/communications strategy, tactical development or assessment efforts, new product development, or helping clients build research-based thought leadership programs, Aldrich is highly attuned to meeting client priorities.

She has a BA from Indiana University.

Brian Bennett is an Attorney and Manager, Government Relations for the Direct Selling Association. He represents the Association on Capitol Hill, with federal regulatory agencies, and state capitols in 25 states. He is also involved in the Association’s legal and compliance functions by analyzing legal decisions and informing the membership of their impact on company operations.

JONAH BERGER

ALAN ALPERT

Chairman and Chief Executive Officer, Smart Office Solutions, Inc. Alan Alpert has been the name and face of Smart Office since the doors opened. He is a consummate professional best known for his high integrity and incredible networking skills (not to mention the warm smile and friendly handshake). It is because of Alan’s vision that Smart Office is among the most well respected companies in the industry.

MONA AMELI

President, Take Shape For Life, Inc. Medifast Mona Ameli is President of Take Shape For Life, Inc. – Medifast. Since 2014, Ameli has helped turn around the largest division of Medifast (81% of total company) into a fully growing direct selling entity, including rebranding it to OPTAVIA™, which will provide product exclusivity to the Field, global acceptance and optimal positioning to continue to fuel the company’s growth. Ameli has more than 19 years of experience in the direct selling industry within the Health & Beauty arena.

Professor of Marketing, The Wharton School, University of Pennsylvania Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top-tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.

LESLIE BLYE

National Account Executive, Iacono Productions An active participant in industry organizations such as the Direct Selling Association and Financial & Insurance Conference Planners, Leslie Blye supports clients in the corporate, association and public spaces to deliver an exceptional attendee experience. Blye earned her BA in English from the College of Charleston.

JEAN-CHARLES BOISSET

Proprietor, Boisset Collection

JOSEPH AQUILINA

Attorney, Direct Selling Association Joseph Aquilina is an attorney with the Direct Selling Association working in ethics and compliance, legal affairs, government relations and regulatory matters. Prior to joining DSA in June 2014, he worked in federal administrative and regulatory law. With more than ten years in Washington spanning private law firms as well the federal government, he brings a wide array of legal experience to DSA.

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BRIAN BENNETT

Attorney and Manager, Government Relations, Direct Selling Association

Jean-Charles Boisset was born into the world of wine in the village of Vougeot in Burgundy, France within view of centuries-old vineyards. As proprietor of Boisset Collection, Jean-Charles continues the entrepreneurial spirit of his parents who founded the company in 1961. Decanter magazine has included Jean-Charles on its “Power List” of the fifty most important people in the wine world since its inception, and was named “Innovator of the Year” by Wine Enthusiast magazine.

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FACULTY BIOGRAPHIES

LINDSAY BOMAR

DR. BONNIE CANZIANI

Senior Communications Manager, AdvoCare International, LP Lindsay Bomar serves as the Senior Manager of Corporate Communications at AdvoCare International.

Bringing almost a decade of experience to the role, Bomar manages external communications, crisis communications, public relations and public affairs work for the company. She also works with the executive team on board communications and is a member of the AdvoCare Foundation team working on strategy, brand and messaging.

TRACI LYNN BURTON

Founder and Chief Executive Officer, Traci Lynn Jewelry Whether she’s in her role as a motivational speaker, author or the owner and driving force behind the hugely successful direct sales company, Traci Lynn Jewelry, Dr. Traci Lynn Burton continues to impact her consultants with her mission of “Passing the MIC” (Motivate, Inspire, Change Lives). “Passing the MIC” fuels her desire to motivate people to step out of their comfort zones, inspire them to greatness and to change their lives. Dr. Lynn has grown her Fort Lauderdale-based business into a multimillion-dollar enterprise with currently more than 30,000 independent sales consultants in 48 states. Her goal is to continue to empower her consultants and create a legacy business.

JESSICA BUTTS

Associate Professor, Bryan School of Business and Economics, University of North Carolina at Greensboro Dr. Bonnie Canziani holds a Ph.D. from Cornell University in Hotel Administration.

She is a faculty member at the University of North Carolina Greensboro, Bryan School of Business and Economics, specializing in the management of customer service relationships and business profitability in various sectors including hospitality, tourism, and transportation. Since 2001, Dr. Canziani has been involved in marketing and business research focused on the North Carolina wine and grape industry, with more recent emphasis on wine tourism.

DAN CHARD

Chief Executive Officer, Take Shape For Life, Inc. - Medifast With more than 25 years of direct selling, marketing and consumer products experience, Dan Chard serves as Chief Executive Officer of Medifast, Inc. and as a member of Medifast’s Board of Directors. Chard joined Medifast in October of 2016. Before joining Medifast, Dan Chard served as President and Chief Operating Officer of PartyLite, an affiliate of a portfolio company of The Carlyle Group, which specializes in home fragrance products sold by more than 40,000 independent consultants across 23 countries. Chard has held various marketing leadership roles at Ventro and Broadlane, Pur Recovery Engineering and the Pillsbury Company.

Chief Executive Officer and Founder, FrontSeatLife.org Jessica Butts is CEO and Founder of FrontSeatLife.org where she helps inspire, motivate and educate people to “live their life from the front seat” using their innate abilities.

A professional coach, she is also the author of the popular book, Live Your Life from the Front Seat.

Jessica’s mission is to inspire others to accomplish magnificent things by embracing their innateness.

She shares her message around the country in her sassy, no-holds barred, entertaining manner.

JADE CHARLES

Co-Founder and Chief Executive Officer, Fragmob LLC Jade Charles is a software engineer and technologist specializing in e/ mCommerce, mobile tools, and social platforms.

He is also a part-time investor, full-time experimenter – and the Co-Founder and Chief Executive Officer at Fragmob.

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FACULTY BIOGRAPHIES

CARRIE CHARLICK

Chief Executive Officer, Essential Bodywear As business woman and a mother, Carrie Charlick (along with partner Marcia Cubitt) has been uplifting and supporting women – quite literally – since 2003. Their bodywear company, Essential Bodywear, was inspired while people watching at a national convention. With only $500 in their pockets and the hope to make a difference in their family life and for women everywhere, both moms saw their business idea as a way to bring income to many women so that they could be at home with their children.

ANGELA CHRYSLER

President and Chief Executive Officer, Team National Angela Chrysler oversees the operations of Team National and all related entities; her background is in sales and marketing. She spent five years in medical sales, before joining the family-owned business, Team National in 2000. Chrysler is actively involved with the Direct Selling Association and the Direct Selling Education Foundation. She volunteers her time to serve on many direct selling committees.

Angela was named as one of The Most Influential Women in Direct Selling by Direct Selling News magazine. She was also named as one of the 100 Outstanding Women of Broward County for seven consecutive years 2010-2016.

KENT CISEWSKI

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JON CLARK

National Assistant Sales Director, The Walt Disney Company Holding degrees in Hotel/Restaurant Administration and Business Marketing, Jon Clark is an accomplished hospitality sales professional offering 30 years of account development and management, consultative sales, and global solution management experience. As the National Assistant Sales Director for The Walt Disney Company, he represents all corporate, association, and third-party organizations based out of the Pacific Northwest region.

TOM COHN

Director and Senior Counsel, Sales and Marketing, New Avon LLC Tom Cohn is Director and Senior Counsel, Sales & Marketing at New Avon LLC, a $1 billion private equity-backed North American carve-out from Avon Products, Inc. Cohn reports to the General Counsel and has overall responsibility for providing legal advice regarding marketing, advertising and claims substantiation; promotions, sweepstakes and contests; sales, merchandising and pricing. Cohn also works with the sales and commercial teams, including advising on regulatory issues, such as FTC/state law compliance regarding multi-level marketing, earnings opportunity, and incentive programs. He is co-chair of the New York State Bar’s Cosmetics Law Committee and past chair and member of the New York City Bar’s Consumer Affairs Committee.

DR. ANNE COUGHLAN

President and Chief Visionary Officer, FUSION Performance Group

Professor of Marketing, Kellogg School of Business, Northwestern University

After gathering more than 25 years of experience in the meeting and incentive planning industry, Kent Cisewski created FUSION Performance Group, a boutique firm that works with thought leader companies and stakeholders who want to take total control of every aspect of maximizing and measuring meeting and incentive ROI. FUSION’s unique approach of challenging the status quo and thinking differently is based upon the belief that a ‘New Mindset = New Results’.

Dr. Anne Coughlan holds the Polk Brothers Chair in Retailing, and is a Professor of Marketing, at the Kellogg School of Management. She joined the faculty in 1985. Dr. Coughlan’s main research interests are in the areas of distribution channels, sales force management and compensation, and pricing. Coughlan received her Ph.D. in Economics at Stanford University.

Prior to her appointment at Kellogg, she was a professor at the business school of the University of Rochester; she was a Visiting Professor of Marketing at INSEAD in Fontainebleau, France in 1997-98.

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FACULTY BIOGRAPHIES

JANET CRONSTEDT

MIKE EDWARDS

Vice President of Sales, Monat Global Janet Cronstedt brings a wealth of superlative success in the direct selling industry to MONAT, where she will help lead the company on its continued path of growth.

Previously, she was Vice President, Consultant Development and Training at Scentsy. Prior, Cronstedt was the Chief Growth Officer at Pangea Organics, where she partnered with the CEO to transition Pangea from retail to a direct selling business model. Her past corporate experience also includes time spent as an independent turn-around consultant and Senior Vice President of Sales and Marketing for Take Shape for Life, the direct sales health coaching division of Medifast, Inc.

PAM DEAN

Possibilitarian and Founder, SSOAR Consulting With a lifetime of experience working for some of the world’s leading direct selling companies, Pam Dean has crafted a career centered on helping women find their wings and achieve their dreams. First and foremost a mother and grandmother, sister and daughter, Dean’s entrepreneurial interests stem from her deep passion to help women understand and embrace their own personal power of choice to change their circumstances, define their futures and influence the lives of future generations of leaders. Her extraordinary journey began more than 35 years ago when she joined Avon as a representative, going door-to-door in her home town in Ohio. Throughout the many years that followed, she has served at a variety of companies in South America, Europe, Australia, Canada and the U.S. in leadership roles that include party plan and network marketing systems. Dean’s mission is to support companies that champion independent business owners in direct sales.

JOE DEPETRIS

Certified Public Accountant, One Source Tax Management LLC Joe DePetris is a Certified Public Accountant specializing in direct sales for more than 20 years. He is a veteran of more than 1,200 direct seller IRS Audits, and creator of 1SourceTax.com, a DSA affinity partner—a tax compliance website for direct sellers.

Vice President, Global Digital Services, Amway As the Vice President, Global Digital Services & Channel Strategy, Mike Edwards is responsible for bringing Amway’s business strategies to life by creating compelling consumer and distributor experiences through digital channels, tools, customer service and emerging technologies. He is driven by the desire to develop new digital marketing channels that greater customer engagement and support strategic business objectives.

A consensus-builder who leads cross-functional teams in solving growth challenges by applying strategic thinking and insight, Edwards is an accomplished senior sales and marketing executive with a 20-year track record of driving better business outcomes through the creation of innovative global sales enablement tools.

SHARON FISHER

Chief Executive Officer, Play with a Purpose Sharon Fisher is a tireless spokesperson for the power of PLAY and using hands-on interaction and participation to make a point, facilitate learning, build relationships and inspire. Attendees relate immediately to Sharon’s enjoyable delivery on topics like CSR, experiential learning, innovative thinking, collaboration and team building. She’s worked with almost 70% of the Fortune 100 companies, and numerous associations and nonprofits.

THERESA FLORES

Manager, Public Affairs, Mary Kay Inc. Theresa Flores has enjoyed a 20-year career in public affairs, legislative advocacy and policy issues management. Currently she is the manager of public affairs for Mary Kay Inc., where she develops and recommends strategies that protect the company’s interests, and provides guidance to the company in its engagement with legislators, governments and NGOs. Flores is a member of the Hispanic 100, the State Government Affairs Council, The Dallas Women’s Foundation and Leadership Dallas.

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FACULTY BIOGRAPHIES

JONATHAN GELFAND

Chief Legal Officer and Senior Vice President, Business Development, Team Beachbody Jonathan Gelfand has over 20 years of experience representing clients involved in entertainment, new media and emerging technologies, advertising, privacy and marketing, and intellectual property matters with a focus on direct response marketing, multi-level marketing, and electronic retailing. For ten years, Gelfand has been General Counsel and now Chief Legal Officer for Beachbody, LLC, a health and wellness company focused on home-based DVD workouts and premium supplements. Gelfand additionally serves as the Senior Vice President, Business Development exploring new business opportunities and distribution models for the company.

Ashley Good guides key areas of Arbonne’s business related to supporting the sales and development of Arbonne’s Independent Consultants, including digital marketing, social media, field development, incentives, recognition, events, training, and multicultural market development. Prior to serving as Arbonne’s Chief Sales Officer, Ashley most recently served as Arbonne’s Chief Legal Officer and General Counsel. She holds a J.D. from Duke University School of Law and Bachelor’s (Human Biology) and Master’s (Education) degrees from Stanford University. She has also served on the DSA’s Ethics Committee, Government Relations Committee and Lawyers Council.

AMANDA GORE

WHITNEY GIBSON

Partner, Vorys, Sater, Seymour & Pease LLP Whitney Gibson is a partner at Vorys, Sater, Seymour and Pease, where he is Chair of the Technology and Intellectual Property Group and leads the firm’s Online Brand Protection Group. Gibson’s practice focuses primarily on helping businesses with unauthorized online sales, product diversion, and Internet reputation issues.

He works with companies nationwide to implement effective and efficient solutions for unauthorized sales on the Internet, including on Amazon, eBay, and other third-party websites. He was recently named to “The Best Lawyers in America” list for 2016.

JONATHAN GILLIAM

Chief Executive Officer, Momentum Factor Jonathan Gilliam is a direct selling industry expert in areas of social media, marketing, reputation management and compliance monitoring. He is President of Momentum Factor, a renowned marketing and digital risk mitigation firm serving Direct Selling companies exclusively. Gilliam is the author of Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity—and Change the World, a widely-read industry-focused book on social media. His latest book, Blastoff! Creating Growth in the Modern Direct Selling Company takes a look at how direct sellers can drive momentum in our new, digitally-connected age.

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ASHLEY GOOD

Chief Sales Officer, Arbonne International, LLC

Chief Executive Officer, The JOY Project For more than 25 years, Amanda Gore has been one of America’s and Australia’s most admired experiential speakers.

She uses the principles of emotional intelligence to transform the spirit of people and cultures by changing perceptions, improving relationships, connecting people, managing change, leadership, innovation, and team dynamics. Author of five books and several video and audio training programs, Gore is also the Chief Executive Officer of The JOY Project and has a bachelor’s degree in physiotherapy, a major in psychology, and expertise in ergonomics, stress management, group dynamics, neurolinguistics, neuroscience, and occupational health.

DON GREVENOW

Director, IT Infrastructure and Security, Thirty-One Gifts After graduating with an Associate of Science degree from Franklin University, in Computer Science, Don Grevenow started his career as a mainframe systems programmer, and has managed to successfully navigate each industry shift since then. He has spent his entire 30+ year career in IT working in various industries: healthcare, banking, defense, software, and the last 7+ years in Direct Sales at Thirty-One Gifts. Grevenow has built out two companies’ IT infrastructure from scratch, led an IT M&A team and managed and supported teams in 15 countries. He currently serves as Director, IT Infrastructure.

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FACULTY BIOGRAPHIES

KEVIN GUEST

CHRISTINA HELWIG

Chief Executive Officer, USANA Health Sciences, Inc. As the Chief Executive Officer of USANA, Kevin Guest leads worldwide field development and sales and works with the Board of Directors and Management Team to develop short-term and long-term goals for the future of the company. He has worked closely with Dr. Myron Wentz—founder of USANA—for more than 23 years, and makes it his main job to maintain Dr. Wentz’ overall vision and direction for USANA.

Vice President of Global Events, AdvoCare International, LP Christina Helwig, Vice President of Global Events, oversees all AdvoCare incentives, trainings and annual Distributor recognition. Managing a team of 12, Helwig’s group organize up to 50 events annually with attendance from 10 to 20,000. She has produced innovative ideas about field interaction and leadership development corporate events, and she has transformed what events mean to AdvoCare.

BRYAN HARRISON

DAVID HOLL

Corporate Government Affairs, Amway Bryan Harrison is Senior Policy Advisor for Amway, responsible for representing the company on legislative and regulatory issues throughout the United States. Harrison is a respected adjunct professor at Northwood University, a private business college dedicated to the philosophy and practice of individual and economic freedom and a belief in individual responsibility and potential. Harrison earned a bachelor’s degree from Michigan State University and received his MBA from Northwood University.

JOAN HARTEL

President and Owner, Vantel Pearls Joan Hartel story begins in 1987 on a trip to Hawaii where she first saw Oysters containing colorful Pearls being opened before her eyes. She brought the business idea back to Massachusetts and opened a small seaside store on the island of Martha’s Vineyard. Looking for the flexibility to raise a family while running a business, Hartel started Vantel Pearls Parties. Their success is a dream come true.

TIM HATFIELD

Executive Director, IT Applications Development, Thirty-One Gifts Since 2011, Tim Hatfield has served as Executive Director, IT Application Development and Services for Thirty-One Gifts.

Hatfield has worked in various roles including Application Development, Enterprise Architecture, Operations, Desktop Support and Call Centers, the last 6+ years at Thirty-One Gifts leading the application development and services teams.

President and Chief Executive Officer, Mary Kay Inc. As President and Chief Executive Officer, David Holl is responsible for the day-to-day decisions involved in Mary Kay Inc. He is a member of the Mary Kay Inc. Board of Directors. Under his leadership, Mary Kay has expanded into 14 new markets and successfully diversified its revenue across more than 35 markets worldwide. The company also has made significant progress on key strategic initiatives, including global rebranding and global standardization of core systems and processes.

During Holl’s tenure as President and Chief Executive Officer, Mary Kay’s global revenue has more than doubled, with various markets around the world regularly setting sales and independent sales force records.

DAVID HOWELL

Director, Brand Protection, Vorys, Sater, Seymour & Pease LLP David Howell is the director of brand protection at Vorys, Sater, Seymour & Pease LLP. Howell has consulted and worked directly with Fortune 500 companies including online marketplaces such as eBay and Alibaba/ AliExpress. He has established partnerships with international Fortune 200 companies to protect intellectual property, products, trademarks, and corporate domain names from fraud and infringement. Howell received his B.A. from Boise State University. He is a member of the International Trademark Association (INTA), Internet Corporation for Assigned Names and Numbers (ICANN), among others.

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FACULTY BIOGRAPHIES

SHAMA HYDER

Chief Executive Officer, The Marketing Zen Group Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the awardwinning CEO of The Marketing Zen Group – a global online marketing and digital PR company.

She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

ASMA ISHAQ

President, Collagen Sciences, Chief Industry Relations Officer, Modere USA Asma Ishaq, President of Modere Collagen Sciences and Chief Industry Relations Officer. Ishaq has united experience and vision to establish innovative concepts in health and beauty throughout her impressive career.

She founded an award-winning company with an award-winning product line based on her multipatented LiquidBioCell® nutraceutical ingredient that has pioneered the collagen and hyaluronic acid dietary supplement and skincare markets.

Ishaq serves the direct-selling channel on the DSA Board of Directors. She earned her B.A. from the University of California, Berkeley and as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.

Cornelia Jung is Senior Director of Events at Hyatt Regency Orlando.

Her 26-year career with Hyatt Hotels and Resorts started at Hyatt Regency Milwaukee. Moving swiftly through the ranks at hotels in Aruba and Texas, Jung became Director of Catering and Convention Services at Park Hyatt Toronto and has held that role in several significant hotels and resorts, including Hyatt Regency Hill Country Resort and Spa in San Antonio, Tex., Hyatt Regency O’Hare in Chicago, and Hyatt Regency Grand Cypress Resort and Spa in Orlando, FL. From Ulm, Germany, Jung is a graduate of Hotelfachschule Bad Wörishofen and earned designation as a Certified Meeting Planner (CMP) and Learning Environment Specialist (LES).

JOE KAPP

Entrepreneur in Residence, Eastern West Virginia Community and Technical College An entrepreneur and national keynote speaker, Joe Kapp wears a number of professional hats. Kapp has significant experience working with community colleges around the United States on developing economic and entrepreneurial projects.

Kapp also has over 10 years of experience in the technology industry, having advised Fortune 500 companies on the use and implementation of new and emerging technologies.

DR. JEFF KAUFMAN

PHIL JARVIS

Vice President, Information Technology, Thirty-One Gifts Phil Jarvis currently serves as Vice President, IT for Thirty-One Gifts.

Before coming to Thirty-One Gifts seven years ago, he spent his 30+ year career in IT working in various industries including Direct Sales, Telecommunications, Automotive, Software, Insurance and Healthcare. Jarvis has worked for start-up, mid-market and Fortune 20 companies, and has created IT teams from scratch and managed 100+ person teams with international experience leading teams in 8 countries.

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CORNELIA JUNG, CMP, LES

Senior Director of Events, Hyatt Regency Orlando

Director, Customer and Field Insights, Isagenix International Dr. Jeff Kaufman has a passion for helping brands make intelligent marketing decisions based on research and analytics.

With over 20 years of experience in consumer insights for clients and suppliers, Dr. Kaufman joined Isagenix in 2013 as the company’s first insights professional.

At Isagenix, marketing, sales, and product strategy benefit from insights that he provides via the surveys conducted with Isagenix customers and analyses of consumer and business trends. Previously, Dr. Kaufman worked for Avery Office Products Printable Media Division, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005. Dr. Kaufman earned his master’s and doctorate degrees in organizational psychology from the University of Michigan.

#DSAAnnual INSTA: directsellingassn

FACULTY BIOGRAPHIES

HEIDI LEIST

MARGIE MARBLE

Founder and Chief Executive Officer, Lemongrass Spa Products When Lemongrass Spa Founder, Heidi Leist, was pregnant with her daughter she began reading labels on her skincare, makeup and bath products and realized there were many toxins in everything she was using. On a mission to find safer products she started creating her own bath crystals and tub teas. In 2007, Lemongrass Spa opened a manufacturing and distribution center in Pine, Colorado. Leist is a graduate from the University of South Dakota where she earned a Bachelor’s Degree in Business Economics.

ALLISON LEVY

Executive Vice President and Chief Legal Officer, AdvoCare International, LP Allison Levy currently serves as Vice President and Chief Legal Officer of AdvoCare International, LP. She joined the company in 2003 and has been head of the legal department since 2005. In her current role, Levy is the company spokesperson and manages all aspects of the company’s legal, government relations, human resources and community relations work. Prior to joining AdvoCare, Levy served as in house counsel for American Express in the Merchant Acquisition Division from 2000 until 2002. From 1997 to 2000 she was in private practice in Dallas, Texas in the area of civil litigation. Levy received a B.S. degree in Political Science from Boston University in Boston, Massachusetts and received her J.D. from Southern Methodist University in Dallas, Texas.

NATALIE LUDAWAY

Chief Deputy Attorney General, Office of the Attorney General for the District of Columbia Natalie Ludaway was appointed Chief Deputy Attorney General by Attorney General Karl Racine on February 23, 2015. In that role, she is responsible for managing the daily operations of the 12 legal divisions of the Office of the Attorney General (OAG) as the agency works to promote the public interest, protect the District’s most vulnerable residents, reform juvenile justice, protect consumers, and preserve affordable housing. For nearly 20 years prior to joining OAG, Ludaway served as Managing Member of the law firm then known as Leftwich & Ludaway. Before becoming Managing Member, she served as a partner and associate with the firm.

Director of Sales and Conventions, Greater Des Moines Convention & Visitors Bureau Margie Marble has been a Supplier Member of DSA for 16 years. She started her 31year association and meeting planning career with the International Association of Food Protection in 1986. In June of 2001 she joined the staff at the CVB. As the Director of Sales she is responisble for leading the sales team to reach the bureau’s goals.

JOSEPH MARIANO

President, Direct Selling Association Joseph Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011.

Previously, he was Executive Vice President and Chief Operating Officer. As DSA Chief Executive Officer who has ultimate responsibility for all association programs and activities, Mariano is charged with providing progressive leadership, development and implementation of Association policies in the fields of government, consumer and international affairs. Mariano represents the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the United States and worldwide. Mariano also serves as President of the Direct Selling Education Foundation.

PROSCOVIA MATTAS

Senior Sales Manager, Louisville Convention & Visitors Bureau Proscovia Mattas is the Senior Sales Manager for the Louisville Convention and Visitors Bureau. Her responsibilities are attracting Direct Selling, Government and National Association meetings and tradeshows to Louisville. Mattas is an active member of DSA, and the Louisville CVB has been a member for 21 years (the 1st CVB to join DSA. Mattas is multi lingual (German, English & Luganda) with hotel and tourism management experience in Germany, Switzerland and USA. Her experience includes working for Hilton, Accor and Marriott hotels.

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FACULTY BIOGRAPHIES

DR. TRACEY MAYS

Assistant Professor of Entrepreneurship and Management, Minot State University Dr. Tracey Mays is an Assistant Professor of Entrepreneurship and Management at Minot State University in Minot, ND. She enjoys teaching Entrepreneurship and Management classes. Dr. Mays has teaching experience at both the graduate and undergraduate levels using both face to face and online methods of delivery. She is dedicated to supporting students’ academic endeavors. She serves as faculty advisor to students, and is also committed to the academic community as she serves on various university committees.

Erich Pagel is a Market Research leader with more than 25 years of experience across a wide range of channels, categories and brands and is currently the Market Research Director for Scentsy. With more than 10 years of Market Research experience in the Direct Sales Industry total, Pagel has also managed the field development research for Amway North America, and led all aspects of Market Research for Origami Owl. Pagel has an MBA in Marketing and BS in Industrial Engineering from the University of Wisconsin.

JOHN PARKER

Chief Sales Officer, Amway

CINDY MONROE

Founder, President and Chief Executive Officer, Thirty-One Gifts Cindy Monroe founded Thirty-One Gifts in 2003 in Tennessee, with a goal of giving women an opportunity to find financial freedom through owning their own businesses.

Today, there are over 1,000 employees and more than 64,000 independent sales Consultants throughout the U.S. and nine provinces of Canada.

Monroe has been recognized for her business and philanthropic achievements both nationally and in the home office community of Columbus, Ohio, where Thirty-One is the largest woman-owned and largest family-owned business. In 2014 they were named the Fastest-Growing Woman-Owned Company in the World by the Women Presidents’ Organization, and Monroe was named a “Self-Made Woman to Watch” by Forbes magazine in 2015.

She serves as an Advisory Board member of The Salvation Army of Central Ohio, and is a member of the Women Presidents’ Organization and the Young Presidents’ Organization.

MICHAEL OWEN

Managing Partner, EventGenuity, LLC With decades of experience as a provider of entertainment and event management services, Michael Owen shares a wealth of knowledge gained through his career in the often unique and always exciting meetings and events industries. His company, EventGenuity, LLC, produces business events throughout North America, providing Events and Meetings Management and Corporate Entertainment capabilities for corporate and association clients.

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ERICH PAGEL

Director of Business Insights, Scentsy, Inc.

As Amway’s chief sales officer, John Parker is responsible for the company’s global sales operations. In this role, he oversees distributor compensation and incentives, sales plan, customer service, meetings and events, digital and consumer marketing, and training and education. He’s also a member of Amway’s executive staff, the company’s top advisory team to the Office of the Chief Executive, composed of Amway Chairman Steve Van Andel and President Doug DeVos. Parker is a member of the United States Direct Selling Association board of directors and executive committee, served as past chairman of the Direct Selling Education Foundation and is a past member of the leadership advisory board for the College of Business at Ferris State University. Parker earned a Bachelor of Business Administration degree with a concentration in finance from the University of Notre Dame, where he was a member of the varsity golf team.

DR. LORI PENNINGTON-GRAY

Professor and Director of Tourism Crisis Management Initiative, University of Florida

Dr. Lori Pennington-Gray is the Director of the Tourism Crisis Management Initiative at the University of Florida. Her research uses a “systems approach” to understand both demand-side and supply-side issues related to tourism. On the demand side, her primary research agenda has concentrated on the consumer travel behavior. On the supply-side, her research has focused on the decision-making process of destination management organizations (DMOs). Dr. Pennington-Gray has published more than 60 refereed articles, has brought in more than $5M in external research dollars and made over 250 presentations.

#DSAAnnual INSTA: directsellingassn

FACULTY BIOGRAPHIES

DR. ROBERT PETERSON

Associate Dean for Research, John T. Stuart III Centennial Chair in Business Administration and Charles Hurwitz Fellows, IC2 Institute, University of Texas at Austin Dr. Peterson’s doctorate is from the University of Minnesota. For the past few years, his research and teaching interests have been concentrated in the areas of marketing strategy, research methodology, and the quality of self-report data. Dr. Peterson is a former chairman of the department, a past president of the Southwestern Marketing Association and a former vice president of the American Marketing Association.

Presently, he is immediate Past-President of the Academy of Marketing Science.

DR. CHARLES RAGLAND

Executive Director, Center for Global Sales Leadership, Clinical Assistant Professor of Marketing, Kelley School of Business, Indiana University Dr. Charles Ragland serves as Executive Director, Center for Global Sales Leadership at the Kelley School of Business. He is also a Clinical Assistant Professor of Marketing. As a professor, he leads the Global Sales Workshop, Sales Management, and Advanced Professional Sales courses. Prior to his academic career, Dr. Ragland spent more than twenty years in various sales and marketing roles including direct sales. He received a MBA from the Weatherhead School of Management, Case Western Reserve University; and BSBA from Kenan-Flagler Business School, University of North Carolina at Chapel Hill.

MICHELLE ROE

Vice President, General Counsel, Thirty-One Gifts Michele Roe is Vice President, General Counsel of Thirty-One Gifts. In her role, Roe oversees Legal, Loss Prevention, Security, Safety, Workers’ Compensation and Data Privacy/ Cyber-Security. Thirty-One Gifts is a proud member of the Direct Selling Association, where Roe serves on both the General Counsel and Government Relations Subcommittees. Roe is a 1992 cum laude graduate of the University of Rochester. She received her law degree from the University of Pittsburgh School in 1995 and served as Executive Editor of the School’s Journal of Law & Commerce.

ALEX ROLFE

Senior Director, Event Solution Sales Team, Cvent, Inc. Alex Rolfe is the Senior Director, Event Solution Sales Team at Cvent, Inc., the world’s largest provider of event management technology, where he leads sales and outreach for the company’s event management platform. An expert on event management technology, Rolfe has presented Cvent’s solutions to thousands of meeting planners and has spoken at dozens of events on event marketing and meeting management.

ANDY ROUHAFZAI

Senior Sales Executive, Event Solutions Team, Cvent, Inc. Andy Rouhafzai has worked in the events industry for the past decade and is currently a Senior Sales Executive, Event Solutions Team at Cvent, Inc., the global leader in event management software, mobile apps, and onsite event technology. In this position, Rouhafzai focuses on helping event planners improve their attendees’ event experience while streamlining manual processes. He also works with networking marketing companies and helping solve many of the issues that are unique to MLM event planners.

J.B. RYAN, DMCP

Partner, Central Florida, ACCESS Florida J.B. Ryan leads the ACCESS Florida team in Central Florida. Ryan began his travel career in 1991 with Wide World of Golf, where he led golf groups to Scotland, Ireland and Pebble Beach as a travel director. Ryan is active in SITE, ADMEI and FICP holding local and national Board seats with several industry associations.

ANDI SHERWOOD

Compensation Plan Specialist, Dan Jensen Consulting Andi Sherwood has worked in the Direct Selling Industry for over 20 years, designing and working with hundreds of compensation plans. From start-ups to multibillion dollar giants and product lines ranging from clothing to nutritionals and beauty to technology, her broad understanding and intimate knowledge of the industry is utilized to help companies learn and integrate best practice approaches in compensation plan design and business practices that will align strategies to drive success.

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FACULTY BIOGRAPHIES

HALLE SMINCHAK

Chief Compliance Officer, The Kirby Company Halle Sminchak is the Chief Compliance Officer for The Kirby Company, the one-hundred-year-old Clevelandbased manufacturer of world-class, premiumquality homecare systems. A licensed attorney in Ohio, Sminchak began her career in general civil litigation before joining Kirby in 2008. As Chief Compliance Officer, she oversees Kirby’s Compliance, Public Relations, Consumer Relations, and Contracts Departments. Sminchak received her Juris Doctor from Case Western Reserve University and was honored with the Order of the Barristers distinction. Prior to that, she graduated summa cum laude from Elon University in North Carolina, receiving her Bachelor of Arts degree in History.

JESSE STAMM

Director of Field Support, Take Shape For Life, Inc. - Medifast Jesse Stamm dreams of a world where simply exceptional experiences are the norm for all service and sales interactions.

With over 20 years of experience in sales, marketing, leadership, and development, as well as an affinity for the health and wellness space, Stamm is excited to be part of Take Shape For Life and its current brand evolution to OPTAVIA. As a recent member of DSN’s Forces Under Forty, Stamm has been honored for significantly elevating the overall Coach Experience for Take Shape For Life, building strong internal teams by developing team members, and his commitment to his community through service. Stamm is also a member of DSA’s Industry Research Committee.

BILL STOCK

Vice President, Creative, Iacono Productions Bill Stock, Vice President of Creative at Iacono Productions, has a passion for developing uniquely creative initiatives. His portfolio transcends all types of categories and includes significant names such as: LensCrafters, Procter and Gamble, Petco, Nu Skin, Macy’s, NCAA, Cintas and The Pampered Chef. Bill earned his BA at Xavier University and has been recognized with numerous awards, including a Silver Addy from the Cincinnati Ad Club, and the Zanders Corporate Communications Design Award of Excellence.

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DOUG SWINGLE

Director, IT Solutions Architecture, Thirty-One Gifts Doug Swingle has a diverse IT background in industries including government, retail, supply chain, direct sales (Longaberger & Thirty-One Gifts), hardware design/development, auditing and utilities. He worked with Thirty-One’s Phil Jarvis at a dotcom startup in 2000-2001, and in 2010 Doug joined the Thirty-One team. Doug has a degree in Engineering from Ohio State University. He resides in Granville, OH, with his wife of 26 years.

AUDREY THOMAS

Chief Executive Officer, Organized Audrey Audrey Thomas, CSP, has been entertaining and teaching audiences for over 20 years. As an author, speaker and productivity consultant, she presents for corporations, non-profits, conferences and conventions. Thomas has authored several books, including 50 Ways to Leave Your Clutter and The Road Called Chaos. Her client roster includes The Boeing Company, 3M, Pepsi, PricewaterhouseCoopers, FICP (Financial and Insurance Conference Planners), ING, and Meeting Planners International.

STEVEN THOMAS, CHPP, FCPP, FCP

Sergeant, Orange County Sheriff’s Office, High-Risk Incident Command, Emergency Management Unit, Critical Incident Team Sergeant Steve Thomas started his law enforcement career in Southern California in 1976. He has over 40 years of progressive law enforcement experience including; criminal investigations, emergency management and planning, critical incident management, critical infrastructure and key resource protection, threat identification and vulnerability assessment.

Sgt. Thomas is a graduate of Mt San Jacinto College, the California Department of Justice Supervisory Leadership Institute, and the Florida Leadership Academy. Steve has over 6000 hours of specialized criminal justice training and has received numerous awards and commendations for his work in operations and emergency services.

#DSAAnnual INSTA: directsellingassn

FACULTY BIOGRAPHIES

ORVILLE THOMPSON

IDENETH VEGA

Chief Executive Officer, Scentsy, Inc. Orville Thompson is a lifelong entrepreneur. He was only 10 years old when he convinced his father to let him bring home a small flock of sheep he had purchased from a neighbor to start his own “business.” After graduating with honors from the University of Washington in 1992, he found himself once again turning to entrepreneurship to support his growing family. In 2004, Thompson and his wife Heidi purchased Scentsy and launched it as a direct selling company. In 2009, Scentsy received the Direct Selling Association’s first Rising Star Award, and topped Inc. 500’s list as the fastestgrowing consumer products company in America in 2010. Today, Scentsy is a multi-brand company with products sold by more than 100,000 dedicated Consultants in 11 countries. Thompson lives his motto to “contribute more than you take” by volunteering on various non-profit boards, most notably the Direct Selling Association Board of Directors Executive Committee, where he has served since 2012. He was Chairman of the DSA from 2013 to 2014.

UNITED STATES CONGRESSMAN MARC VEASEY

U.S. Congressman, 33rd District of Texas

United States Congressman Marc Veasey proudly represents Texas’ newly drawn Congressional District 33 in the U.S. House of Representatives. Rep. Veasey comes to Congress with over a decade of public service experience and has established himself as a strong and effective advocate who finds fair-minded and balanced solutions to problems.

First elected to the Texas State House in 2004, Congressman Veasey represented District 95 – an area now part of the 33rd Congressional District – for four consecutive terms. As a Member of the U.S. House of Representatives, Rep. Veasey serves on the House Armed Services Committee and the Science, Space and Technology Committee.

Director of Sales Development North America, Jeunesse Global Vega launched her career in the direct selling industry 17 years ago in the field as an Independent Sales Consultant in Puerto Rico. She soon reached one of the highest levels of leadership—becoming the youngest person to achieve the level of Executive Director in BeautiControl (part of Tupperware Brand), and then she was chosen to represent corporate as a National Trainer. Vega currently serves as a member of the DSA’s Diversity and Empowerment Council. She holds a Bachelor in Social Sciences from the University of Puerto Rico and has completed graduate studies in Human Resources and Marketing.

BRITNEY VICKERY

Chief Executive Officer and Founder, Initials, Inc. Britney Vickery is the Chief Executive Officer and Founder of Initials, Inc. She brings more than 18 years of professional and executive management experience. A serial entrepreneur, Initials, Inc. represents her strongest accomplishment to date. Ranked four years in a row to the prestigious Inc. Magazine 500/5000 list of America’s fastest growing, privately held companies for four consecutive years, beginning in 2012. A graduate of Valdosta State University, a Georgia University school, with a B.F.A. in Organizational Communications.

MARGIE VIERA

Director of Business Development, Hispanic Chamber of Commerce of Metro Orlando Margie Viera is the Director of Marketing and Recruitment at Ana G. Méndez University System. Viera has been involved with the Hispanic Chamber of Commerce Metro Orlando for many years.

Congressman Veasey is committed to creating jobs, encouraging economic growth, improving public education, promoting immigration reform, and ensuring access to quality healthcare.

Congressman Marc Veasey was born and raised in Fort Worth, Texas.

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FACULTY BIOGRAPHIES

VICTORIA VILBRANDT

Vice President of Marketing Strategy and Solutions Victoria Vilbrandt joined Princess House in 2014 as Vice President of Marketing Strategy and Solutions overseeing the company’s marketing, communications, product development, merchandising, and digital departments. A native of Cuba who moved to the U.S. at the age of nine, Vilbrandt is passionate about the Hispanic market, and applies her widespread marketing expertise in consumer products and direct selling to her role in extending the brand to a new generation of Latina women. Previously, Vilbrandt held domestic and global positions at Tupperware Brands, and over the course of her career has developed new product concepts and brand strategies for consumer products in diverse categories such as kitchen appliances, nutritional supplements and pharmaceuticals.

AL WAKEFIELD

President and Chief Executive Officer, Wakefield Global Al Wakefield has over forty years total experience in the evaluation and recruitment of senior level management. Having served in four Fortune 500 companies and three global executive search firms, Wakefield has gained in-depth skills in the successful completion of searches for a wide range of consumer companies in direct selling, financial and industrial organizations and not-for-profit. His functional skills are in marketing, sales, finance, human resources, social media and operations. Notably, he has been successful in diversity targeted searches for these areas.

CRAYTON WEBB

Vice President, Corporate Communications and Corporate Social Responsibility, Mary Kay Inc. Crayton Webb is Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. in Dallas, Texas.

He leads the company’s global media and public relations team and is also responsible for Mary Kay’s global CSR and philanthropic efforts. Prior to coming to Mary Kay, Webb was chief of staff to the mayor of Dallas, Texas and before that was an investigative news reporter for KTVT CBS11. Before coming to Dallas, Webb worked for TV stations in Austin, Texas; Boise, Idaho and Bend, Oregon.

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HOLLY WEHDE

Owner and Chief Executive Officer, Trades of Hope Holly Wehde attended Miami Christian College for communications and is a visionary, empowering women worldwide. She went from being a pastor’s wife ministering to the hurting, to co-founding Trades of Hope, which creates sustainable business to alleviate poverty around the world. Wehde’s passion is to see women become all that they were created to be. She was the owner of Cape Cod Cleaning Systems in Massachusetts and went on to do church planting in Florida. Four years ago, she combined her love for ministry and business and co-founded Trades of Hope.

DR. DIANNE WELSH

Hayes Distinguished Professor of Entrepreneurship, Bryan School of Business and Economics, University of North Carolina at Greensboro Dr. Dianne Welsh is the Hayes Distinguished Professor of Entrepreneurship and Founding Director of the Entrepreneurship Programs at The University of North Carolina Greensboro. Dr. Welsh has held three endowed chair and started three entrepreneurship programs/centers. She is the 2015 Fulbright-Hall Distinguished Chair for Entrepreneurship for Central Europe. She is also a recognized scholar in family business, international entrepreneurship, womenowned businesses, direct selling, and franchising with seven books and over 150 publications.

DAVE WENTZ

Chairman, Direct Selling Education Foundation Dave Wentz helped found USANA Health Sciences in 1992 and was instrumental in leading it to $1 Billion in sales and serving over 1/2 million families. At USANA he played many roles including; VP of Strategic Development, Executive Vice President, President and CEO. In January 2009, he was named one of America’s Powerful CEOs 40 and Under by Forbes.com. His focus on providing an exceptional workplace for employees worldwide led to Outside magazine naming USANA to its Best Places to Work list for the past four years. Wentz is also coauthor of the New York Times best-selling book, The Healthy Home. He has served as Chairman of the Direct Selling Association and is currently serving for the second time as Chairman of the Direct Selling Education Foundation.

#DSAAnnual INSTA: directsellingassn

FACULTY BIOGRAPHIES

JOY WESTHEIMER-WALSH, CMP

MONICA WOOD

Director Creative Services, ACCESS Florida

Joy Westheimer-Walsh is a Certified Meeting Planner who began her career in the meetings and events industry over 20 years ago. Starting as a Meeting Planner, WestheimerWalsh quickly showed a knack for creative design and strategic thinking, which led her down the path to a career in Design. After developing the Creative Division at Access Florida, she and her team have produced some of the most imaginative and inventive designs across the state of Florida.

SCOTT WHITE

Chief Executive Officer, New Avon LLC Scott White is Chief Executive Officer for New Avon LLC and is responsible for leading the strategic direction of the company, bringing a passion for people, business innovation and operational excellence to North America’s iconic beauty brand. White is also a member of New Avon LLC Board of Managers. White is an accomplished industry executive, bringing more than 25 years’ experience working with leading women’s and health and wellness brands. He joined New Avon from Abbott Laboratories, most recently serving as President of International Nutrition. Under his leadership, over 9,000 Abbott employees across 100 countries delivered consistent double-digit revenue growth of the company’s $4 billion international nutrition business. White holds a Master of Business Administration from Kellogg School of Management at Northwestern University and a Bachelor of Science in Finance from Miami University of Ohio. He currently serves on the Business Advisory Council to the Farmer School of Business at Miami University.

Vice President, Consumer and Distributor Insights, Herbalife International of America, Inc. Monica Wood serves as VicePresident, Consumer and Distributor Insights with Herbalife. In this role, Monica helps advance Herbalife’s commitment to on-going, in-depth market research. Wood joined Herbalife from MWA, where she was an advisor to research agencies and corporate departments across the financial services, pharmaceutical and consumer sectors to develop best-in-class practices, training programs and consultancy skills across marketing research, consumer insights and data analytics. Previously, Wood held Senior Level roles in Marketing, Strategic Planning and Insights at Novartis, Edelman Public Relations, and Campbell Soup.

SUZY ZILLER

Executive Producer, Iacono Productions Over the last 25 years, Suzy Ziller has worked on a wide variety of projects for clients in the entertainment and corporate event industry. Ziller’s expertise and experience includes directing, producing, writing, stage managing, costume design, scenic design, interior design, and event decor design.

INGRID WOLD

Field Development Director, Damsel in Defense Former Independent Damsel Director turned in-house Field Development Director, Ingrid Wold made the move from California to Idaho to join the Damsel in Defense Corporate Office in August of 2015. She is responsible for getting communications out to the field and public, running training programs, and keeping a finger on the pulse of what is happening with the field.

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Be a part of the DSA events that will ensure direct sellers are prepared for legislative and regulatory challenges: SEPTEMBER 12 – 13, 2017 Direct Selling Day Capitol Hill Club Washington, D.C. NOVEMBER 6 - 8, 2017 Fall Management Conference Crystal Gateway Marriott Crystal City, VA

DSA protects the sales channel, as well as preserves the FREEDOM and FLEXIBILITY for your salesforce to build their business on their own terms.

PROTECTING CONSUMERS

BUILDING RELATIONSHIPS

 Distinguishing between LEGITIMATE direct selling companies and pyramid schemes in FEDERAL AND STATE LAW  Strengthening ethics and self-regulation programs by promoting additional accountabilities and standards through the DSA CODE OF ETHICS

 Liased with 187 CONGRESSIONAL OFFICES to promote anti-pyramid legislation, preserve independent contractor status and support sensible tax reform  ENGAGED 10% OF CONGRESS to be members of the Direct Selling Caucus

PRODUCING RESULTS THAT MAKE A DIFFERENCE  WORKED TO ENACT 29 STATE UNEMPLOYMENT COMPENSATION LAWS that specifically define direct sellers as independent contractors  SUPPORTED STATE LEGISLATION in 2017 to provide clarity for consumers and direct selling companies on what constitutes ethical business practices

DSA will continue working FOR YOU to ensure success.

DSEF RED RIBBON CONTRIBUTORS VISIT DSEF’S 2017 RED RIBBON CONTRIBUTORS DSEF Red Ribbon Contributors are DSA Supplier companies that support the work of the Direct Selling Education Foundation with contributions of $500 or more.

Greater Raleigh CVB

PayQuicker

Green Logistics Groningen b.v.

Progressive Laboratories

GSAT Inc.

ProPay Inc.

Hudson Printing

Smart Office Solutions, Inc.

Hyatt Hotels & Resorts

Softeon

Hyperwallet Systems Inc.

Software Design of Kentucky Inc.

Iacono Production Services, Inc.

Sound Concepts, Inc.

a2b Fulfillment, Inc.

IDSTC

Step Into Success

Agilex Fragrances

Ignite Payments

Strategic Choice Partners, LLC

Andigo

IMN

TCI Co., Ltd.

Anovia Payments

IMPACT This Day

TH Foods, Inc.

Avalara

InfoTrax Systems, L.C.

ByDesign Technologies, Inc. Cambridge Global Payments

Integrated Distribution Services (IDS)

Thatcher Technology Group, LLC

CardConnect

INVNT

Careington

Jandy Brands Inc.

Carico International, Inc.

Jenkon

CL&D

John A. Parks Co., Inc.

Cosmo International Fragrances

Landmark Global

Creative Energy Foods, Inc.

Law Offices of David G. Eisentein

Direct Selling News (In-Kind)

Manatt, Phelps & Phillips

DirectScale

Marksmen

E. A. Dion, Inc.

Metrics Global Inc.

GardnerCO LLC

Mills James Productions

Global Access

Miner Group LLC

Global Experience Specialists

Netwire Limited

Greater Des Moines CVB

Pacific Nutritional Inc.

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United 1 International Laboratories Valentine Enterprises, Inc. Vantiv (In-Kind) Visible Supply Chain Management Wakefield Global Winfield Consulting ZOOM.7 Meetings and Events COMPANIES THAT MET DSA’S SUPPLIER CHAIR’S DOUBLE DOWN CHALLENGE Red Ribbon Contributors as of May 16, 2017.

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EXHIBITOR BY BOOTH 100 . . . . . . . . . . . . . . . CardConnect

226 . . . . . Green Logistics Groningen b.v.

605 . . . . . . . . . . . . . . . Buy The Sea

101 . . . . . . . . . . . . . . . . . . . . CL&D

227 . . . . . . . . . . . . . . . . . CardFlight

606 . . . . . . Vitaquest International, LLC

102 . . . . . . . . . . . . . . . . . .

228 . . . . . . . . . . . .

Anovia Payments

607 . . . . . . . . . . . . Wakefield Global

Planet Payment

229 . . . . . . . . . . . . . . . Nutravail, LLC

616 . . . . . . . . . . . . . Success Partners

Electrodomesticos Taurus SL

300 . . . Software Design of Kentucky Inc.

617 . . . . . . . Smart Office Solutions, Inc.

Hyperwallet Systems Inc.

700 . . . . . . . . . Paul Anthony Awards

106 . . . . . . . . . . . . . . . . NetSuite Inc

302 . . . . . . . . Xirect Software Solutions

701 . . . . . . . . . . . . . . . . . . . . . IMN

107 . . . . . . . . . . . . . . . . DirectScale

303 . . . . . G6 Hospitality LLC / Motel 6

702 . . . . . . . . . .

108 . . . . . . . . . . . . . . . . PayQuicker

304 . . . . . . . . . . . . . . . . Careington

703 . .

109 . . . . . . . . . . . . . Reno Tahoe USA

305 . . . . . . . . . Concept Laboratories

110 . . . . . . . . . . . . . . . . . . . . Krato

306 . . . . . . . . . . . . . . . . . . Deductr

704 . . . . . . . . Fort Worth Convention & Visitors Bureau

111 . . . . . . . . . . . . . . . .

BC Graphics

307 . . . . . . . . . . . . . . Harland Clarke

112 . . . . . . . . . FreeConferenceCall.com

308 . . . . . . . . Carico International, Inc.

113 . . . . . . . . . . . . . . . . . . Worldpay 114 . . . . . . . . . . METRICS GLOBAL INC

312 . . . . Greater Des Moines Convention & Visitors Bureau

115 . . . . . . . . . . . . . . . . . . . Softeon

314 . . . . . . . . . . . . . .

The HB Group

717 . . . . . . . . . . . . . . . MIH PayU B.V.

116 . . . . . . . . . . . . . . . . . . . dicentra

316 . . . . . . . . . . Hyatt Hotels & Resorts

719 . . . . . Global Collect Serives USA LLC

117 . . . . DIR Group Management Co., Ltd.

317 . . . . . . . MGM Resorts International

800 . . . . . United States Postal Service

118 . . . . . . . . . . . . . ST&T International

319 . . . . . . . . Hawaii Convention Center

802 . . . . . . . Ingenuity Beverages, LLC

119 . . . . . . . . . . . . . . . Shipware, LLC

400 . . . . . . . . . . . Miller Thomson LLP

804 . . . . . . . . . . . . Miner Group LLC

120 . . . . . . . . . Anderson Global Group

401 . . . . . . . . . . . Ontario Convention and Visitors Bureau

806 . . . . . . . . . . . . Amware Logistics

402 . . . . . . . . . . . . . Leapfactor, Inc.

818 . . . . . . . . . . . . . Agilex Fragrances

403 . . . . . . . . . . . . . . . . . . i-payout

1001 . . . . . Biodroga Neutraceuticals Inc.

404 . . . . . . . . . . . . . . . . . Rallyware

1003 . . . . . . . . . . . . . . . . . Meet AC

405 . . . . . Landry & Kling Events-at-Sea

1005 . . . . . . . Saint Charles Convention and Visitors Bureau

103 . . . . . . . . . . . . .

104 . . . . .

105 . . . . . . . . . . . . .

TruePic

Hudson Printing

121 . . . . . . . . . . . . . . . . Black Forest 122 . . . . . . . . . . . . . . . Xstream Travel 200 . . . . . . . . . DirectSalesMobile.com 201 . . . . . . . Ansafone Contact Centers 202 . . . . . . . . . . . . a2b Fulfillment Inc 203 . . . . . . . . . . . . . . . . . Distribion 204 . . . . . . . . . . . . . . . . . . . . Fern 205 . . . . . . . . . . . . . . . Fossil Group 206 . . . . . . . . . . . . . . . . . . . Vantiv 207 . . . . . . . . . . . . . .

Global Access

208 . . . . . . . . . . . . . . . Acquire BPO 209 . . . . . . . . . . . . . Solomon Group 210 . . . . . . . . . . . . Momentum Factor 211 . . . . . . . . . . . . . . . . DB Schenker 212 . . . . . . . . . . . . . . Grant Thornton 213 . . . . . . . . . . . Responsive Data LLC 214 . . . . . ZOOM.7 Meetings and Events 215 . . . . . . . . . . . . Disney Destinations 217 . . . . . . . . . . . Sound Concepts, Inc. 219 . . . . . . . . . . . . . . . . . . . Jenkon 221 . . . . Iacono Production Services, Inc. 223 . . . . . . . . . . . . . . .

pc/nametag

224 . . . . . . . . . . . . . . Snapfulfil WMS 225 . . . . . . Hong Kong Tourism Board/ Meetings and Exhibitions Hong Kong

54

301 . . . . . . .

406 . . . . . . . . . . MP Productions, Inc. 407 . . . . . . . . . . . . . . E.A. Dion, Inc. 416 . . . . . . . . . . . . . .

Fragmob, LLC

417 . . . . . . . . . . . . . . . . iCentris, Inc. 500 . . . . . . . . . . . . . . GlobalOnePay 501 . . . . . . . . . . .

Direct Selling News

502 . . . . Cosmo International Fragrances 503 . . . . . . . . Progressive Laboratories 504 . . . . . . . . . . . . . Trinity Software 505 . . . . . . . . . . . . . . . . . . . IDSTC 506 . . . . . . . . . John A. Parks Co., Inc. 507 . . . .

Town & Country Industries, Inc.

516 . . . . . . . . . . InfoTrax Systems, L.C. 517 . . . . . . . . . . . . . . . . IntegraCore 600 . . . . . . . . . . Louisville Convention & Visitors Bureau 601 . . . . . . . . . .

Nashville Convention & Visitors Corporation

602 . . . Thatcher Technology Group, LLC 603 . . . . . . . . . . . . . . . . ProPay Inc. 604 . . . . . . . . . . Millar Kreklewetz LLP

#DSAAnnual INSTA: directsellingassn

Global DMC Partners

One Source Tax Management LLC

705 . . . . . . . . . .

ESTAFETA USA, INC.

706 . . . . . . . . . . . . Step Into Success 707 . . . . . . . . . . . . . . . Meridian/MMi 716 . . . . . . . . . . . . . . . . . Cvent, Inc.

816 . . . . . . . . . Global Payroll Gateway

1007 . . . . . . . . . . St. Louis Convention & Visitors Commission 1009 . . . . . . . . . . . . . . . . . . Bartha 1011 . . . .

Strategic Choice Partners, LLC

1013 . . . . . . ByDesign Technologies, Inc. 1015 . . . . . PRO Insurance Managers Inc. 1017 . . . . . . . . . . . . . . . . . . Visit KC 1019 . . . . . . . . . . . . . . . . Wixon Inc. 1021 . . . . . . Greater Raleigh Convention & Visitors Bureau 1023 . . . . . . . . . . . . . . . MarkMonitor 1025 . . . . . . . . . . . Global Health Labs 1100 . . Visible Supply Chain Management 1102 . . . . . . . . . . . . . SolutionStream 1103 . . . . . . . . . Wear the Message, Inc. 1104 . . . . . . . . . MERIDIAN GERMANY 1105 . . . . . . . . . Pacific Nutritional Inc. 1106 . . . . . . . . . Integrated Distribution Services Inc. (IDS) 1107 . . . . . . . . . . . Multi Image Group

EXHIBITOR BY COMPANY NAME

BOOTH SUPPLIER PRODUCT/SERVICE CATEGORY(IES)

a2b Fulfillment Inc

202

Fulfillment Services, Distribution Services/Shipping, Inventory Management/Warehouse Storage

Acquire BPO

208

Registration Services, Business Consultants, International Market Consultants, Order Entry

Agilex Fragrances

818

Flavors/Fragrances

Amware Logistics

806

Fulfillment Services, Distribution Services/Shipping, Inventory Management/Warehouse Storage, Packaging Services, Transportation

Anderson Global Group

120

Food/Food Supplements, Nutritional Products

Anovia Payments

228

Credit Card Services, Financial Services, Mobile Merchant Services

Ansafone Contact Centers

201

Integrated Communications Solutions, Telecommunications

Bartha BC Graphics Biodroga Neutraceuticals Inc.

1009 111 1001

Meeting Planners, Production Services, Tradeshow Production/Services, Audio Services, Video Services Printing/Binding, Ad Specialties, Awards/Plaques/Trophies, Logowear, Premiums/Incentives Nutritional Products

Black Forest

121

Buy The Sea

605

Cruise Incentives, Hotels/Resorts, Incentive/Recognition Consultants

ByDesign Technologies, Inc.

1013

Consultant Business Tools, Genealogy/Compensation Management Systems, Software

Carico International, Inc.

308

Manufacturing, Air Purifiers/Water Filters, Cookware/Kitchen Accessories

CardFlight

227

Mobile Merchant Services, Mobile Apps, Software

CardConnect

100

Credit Card Services, Mobile Merchant Services, Order Entry, Mobile Apps

Careington

304

Insurance

CL&D

101

Graphic Design, Printing/Binding, Manufacturing, Packaging Services, Product Development

Concept Laboratories

305

Manufacturing, Cosmetics/Skincare/Personal Care Products, Household Items

Cosmo International Fragrances

502

Flavors/Fragrances

Cvent, Inc.

716

Registration Services, Internet Services, Software

DB Schenker

211

International Market Consultants, Fulfillment Services, Distribution Services/Shipping

Awards/Plaques/Trophies, Jewelry/Gifts, Premiums/Incentives

Deductr

306

dicentra

116

Business Consultants, International Market Consultants, Training Consultants, Import/Export

DIR Group Management Co., Ltd.

117

International Market Consultants, Advertising, Media Relations

Direct Selling News

501

Publishing

DirectSalesMobile.com

200

Business Consultants, Mobile Apps, Software

DirectScale

107

Business Consultants, Compensation Consultants, Marketing/Branding Consultants, Internet Marketing/Social Media Services, Consultant Business Tools, Virtual Training, Genealogy/Compensation Management Systems, Internet Services, Mobile Apps, Software, Web

Disney Destinations

215

Cruise Incentives, Destination Management, Hotels/Resorts, Production Services

Tax Consultants, Speakers/Facilitators, Financial Services

annualmeeting.dsa.org

55

EXHIBITOR BY COMPANY NAME

BOOTH SUPPLIER PRODUCT/SERVICE CATEGORY(IES)

Distribion

203

Business Consultants, Marketing/Branding Consultants, Software

E.A. Dion, Inc.

407

Incentive/Recognition Consultants, Awards/Plaques/Trophies, Jewelry/ Gifts

Electrodomesticos Taurus SL

104

Household Items

ESTAFETA USA, INC.

705

Fulfillment Services, Distribution Services/Shipping, Import/Export

Fern

204

Tradeshow Production/Services, Signs, Distribution Services/Shipping

Fort Worth Convention & Visitors Bureau

704

Convention/Visitors Bureaus

Fossil Group

205

Premiums/Incentives

Fragmob, LLC

416

Consultant Business Tools, Sales Aids, Internet Services, Mobile Apps, Software

FreeConferenceCall.com

112

Conferencing Services, Integrated Communications Solutions, Telecommunications

G6 Hospitality LLC / Motel 6

303

Hotels/Resorts

Global Access

207

International Market Consultants, Incorporation Service, Fulfillment Services, Distribution Services/Shipping, Import/Export, Inventory Management/Warehouse Storage, Commission Payment Services, Software, Translation Services

Global Collect Services USA LLC

719

Credit Card Services, Financial Services, Mobile Merchant Services

Global DMC Partners

702

Destination Management, Production Services, Transportation

Global Health Labs

1025

Inventory Management/Warehouse Storage, Manufacturing, Nutritional Products

Global Payroll Gateway

816

Commission Payment Services, Credit Card Services, Financial Services

GlobalOnePay

500

Credit Card Services, Financial Services

Grant Thornton

212

Tax Consultants, Legal Representation, Financial Services

Greater Des Moines Convention & Visitors Bureau

312

Convention/Visitors Bureaus

Greater Raleigh Convention & Visitors Bureau

1021

Convention/Visitors Bureaus

Green Logistics Groningen b.v.

226

Fulfillment Services, Import/Export, Inventory Management/Warehouse Storage

Harland Clarke

307

Fulfillment Services, Printing/Binding, Signs, Stationery/Business Cards/ Labels, Inventory Management/Warehouse Storage, Consultant Business Tools, Sales Aids, Ad Specialties, Logowear, Premiums/Incentives

Hawaii Convention Center

319

Convention/Visitors Bureaus, Destination Management, Hotels/Resorts

Hong Kong Tourism Board/ Meetings and Exhibitions Hong Kong

225

Convention/Visitors Bureaus

Hudson Printing

105

Marketing/Branding Consultants, Advertising, Books, Catalogs/ Directories, Direct Mail, Fulfillment Services, Printing/Binding, Publishing, Stationery/Business Cards/Labels, Distribution Services/Shipping, Packaging Services, Product Development, Consultan Consultant Business Tools, Sales Aids, Training Materials, Ad Specialties

Hyatt Hotels & Resorts

316

Convention/Visitors Bureaus, Hotels/Resorts, Meeting Planners

Hyperwallet Systems Inc.

301

Commission Payment Services, Financial Services, Genealogy/ Compensation Management Systems

56

#DSAAnnual INSTA: directsellingassn

EXHIBITOR BY COMPANY NAME

BOOTH SUPPLIER PRODUCT/SERVICE CATEGORY(IES)

Iacono Production Services, Inc.

221

Meeting Planners, Production Services, Tradeshow Production/Services, Marketing/Branding Consultants, Video Services

iCentris, Inc.

417

Marketing/Branding Consultants, Internet Marketing/Social Media Services, Consultant Business Tools, Computers/Computer Systems, Genealogy/Compensation Management Systems, Software, Web Design

IDSTC

505

Compensation Consultants, Commission Payment Services, Order Entry, Consultant Business Tools, Computers/Computer Systems, Database Management, Genealogy/Compensation Management Systems, Software, Web Design, Integrated Communications Solutions

IMN

701

Internet Marketing/Social Media Services, Consultant Business Tools, Sales Aids

InfoTrax Systems, L.C.

516

Compensation Consultants, Genealogy/Compensation Management Systems, Internet Services, Software, Integrated Communications Solutions

Ingenuity Beverages, LLC

802

Manufacturing, Packaging Services, Product Development, Food/Food Supplements, Nutritional Products

IntegraCore

517

Fulfillment Services, Distribution Services/Shipping, Inventory Management/Warehouse Storage

Integrated Distribution Services Inc. (IDS)

1106

Fulfillment Services, Distribution Services/Shipping, Inventory Management/Warehouse Storage, Packaging Services

i-payout

403

Commission Payment Services, Financial Services, Software

Jenkon

219

Compensation Consultants, Consultant Business Tools, Genealogy/ Compensation Management Systems, Internet Services, Mobile Apps, Software, Web Design

John A. Parks Co., Inc.

506

Insurance

Krato

110

Virtual Training, Mobile Apps, Software

Landry & Kling Events-at-Sea

405

Cruise Incentives, Destination Management, Travel Services

Leapfactor, Inc.

402

Consultant Business Tools, Sales Aids, Mobile Apps, Software

Louisville Convention & Visitors Bureau

600

Convention/Visitors Bureaus, Destination Management, Meeting Planners, Tradeshow Production/Services

MarkMonitor

1023

Internet Marketing/Social Media Services, Internet Services, Software

Meet AC

1003

Convention/Visitors Bureaus, Meeting Planners

Meridian Germany

1104

Executive Recruitment, International Market Consultants, Management Consultants

Meridian/MMi

707

Executive Recruitment, International Market Consultants, Management Consultants

METRICS GLOBAL INC

114

Business Consultants, Commission Payment Services, Credit Card Services, Mobile Merchant Services

MGM Resorts International

317

Hotels/Resorts, Meeting Planners

MIH PayU B.V.

717

Credit Card Services, Financial Services, Mobile Merchant Services

Millar Kreklewetz LLP

604

International Market Consultants, Tax Consultants, Legal Representation, Import/Export

Miller Thomson LLP

400

Legal Representation

Miner Group

804

International Market Consultants, Import/Export, Cosmetics/Skincare/ Personal Care Products, Food/Food Supplements, Nutritional Products

annualmeeting.dsa.org

57

EXHIBITOR BY COMPANY NAME

BOOTH SUPPLIER PRODUCT/SERVICE CATEGORY(IES)

Momentum Factor

210

Marketing/Branding Consultants, New Media Consultants, Internet Marketing/Social Media Services

MP Productions, Inc.

406

Meeting Planners, Production Services

Multi Image Group (MIG)

1107

Meeting Planners, Production Services, Tradeshow Production/Services, Video Services

Nashville Convention & Visitors Corporation

601

Convention/Visitors Bureaus

Nutravail, LLC

229

Food/Food Supplements, Nutritional Products

NetSuite Inc

106

Business Consultants, Computers/Computer Systems, Database Management, Internet Services, Mobile Apps, Software

One Source Tax Management LLC

703

Tax Consultants, Consultant Business Tools, Software

Ontario Convention and Visitors Bureau

401

Convention/Visitors Bureaus, Hotels/Resorts

Pacific Nutritional Inc.

1105

Distribution Services/Shipping, Inventory Management/Warehouse Storage, Manufacturing, Packaging Services, Product Development, Food/Food Supplements, Nutritional Products

Paul Anthony Awards

700

Consultant Business Tools, Awards/Plaques/Trophies, Jewelry/Gifts, Premiums/Incentives

PayQuicker

108

Speakers/Facilitators, Commission Payment Services, Financial Services

pc/nametag

223

Production Services, Registration Services, Ad Specialties, Awards/ Plaques/Trophies

Planet Payment

103

Financial Services, Mobile Merchant Services

PRO Insurance Managers Inc.

1015

Insurance

Progressive Laboratories

503

Manufacturing, Product Development, Nutritional Products

ProPay Inc.

603

Commission Payment Services, Credit Card Services, Mobile Merchant Services, Internet Services

Rallyware

404

Virtual Training, Internet Services, Mobile Apps

Reno Tahoe USA

109

Convention/Visitors Bureaus, Meeting Planners, Tradeshow Production/ Services

Responsive Data LLC

213

Internet Marketing/Social Media Services, Mobile Apps, Software, Web Design

Saint Charles Convention and Visitors Bureau

1005

Convention/Visitors Bureaus

Shipware, LLC

119

Business Consultants, Distribution Services/Shipping, Transportation

Smart Office Solutions, Inc.

617

Consultant Business Tools, Mobile Apps, Conferencing Services, Integrated Communications Solutions, Telecommunications

Snapfulfil WMS

224

Distribution Services/Shipping, Inventory Management/Warehouse Storage, Software

Softeon

115

Distribution Services/Shipping, Inventory Management/Warehouse Storage, Transportation, Software

Software Design of Kentucky Inc.

300

Database Management, Genealogy/Compensation Management Systems, Software

Solomon Group

209

Meeting Planners, Production Services, Video Services

SolutionStream

1102

Mobile Apps, Software, Web Design

Sound Concepts, Inc.

217

Graphic Design, Stationery/Business Cards/Labels, Internet Marketing/ Social Media Services, Consultant Business Tools, Sales Aids, Logowear, Mobile Apps, Software, Video Services, Web Design

58

#DSAAnnual INSTA: directsellingassn

EXHIBITOR BY COMPANY NAME ST&T International

BOOTH SUPPLIER PRODUCT/SERVICE CATEGORY(IES) 118

Packaging Services, Product Development, Cosmetics/Skincare/Personal Care Products

St. Louis Convention & Visitors Commission

1007

Convention/Visitors Bureaus

Step Into Success

706

Business Consultants, Speakers/Facilitators, Consultant Business Tools

Strategic Choice Partners, LLC

1011

Production Services, Business Consultants, Compensation Consultants, International Market Consultants, New Media Consultants, Training Consultants, Catalogs/Directories, Internet Marketing/Social Media Services, Transportation, Consultant Business Tools,

Success Partners

616

Incentive/Recognition Consultants, Speakers/Facilitators, Publishing, Logowear, CD/DVD Replication/Duplication, Video Services

Thatcher Technology Group, LLC

602

Genealogy/Compensation Management Systems, Software, Web Design

The HB Group

314

Cruise Incentives, Incentive/Recognition Consultants, International Sourcing Consultants, Marketing/Branding Consultants, Fulfillment Services, Graphic Design, Printing/Binding, Distribution Services/ Shipping, Import/Export, Inventory Management/Warehouse Storage, Manufacturing, Packaging Services, Product Development, Ad Specialties, Awards/Plaques/Trophies, Jewelry/Gifts, Logowear, Premiums/Incentives, Cosmetics/Skincare/Personal Care Products, Web Design

Town & Country Industries, Inc.

507

Signs, Stationery/Business Cards/Labels, Ad Specialties, Logowear

Trinity Software

504

Computers/Computer Systems, Genealogy/Compensation Management Systems, Software

TruePic

102

Internet Marketing/Social Media Services, Consultant Business Tools, Software

United States Postal Service

800

Direct Mail, Distribution Services/Shipping, Packaging Services

Vantiv

206

Credit Card Services, Financial Services

Visible Supply Chain Management

1100

International Sourcing Consultants, Fulfillment Services, Distribution Services/Shipping, Import/Export, Inventory Management/Warehouse Storage, Packaging Services, Transportation

Visit KC

1017

Convention/Visitors Bureaus, Registration Services, Tradeshow Production/Services

Vitaquest International, LLC

606

Manufacturing, Product Development, Cosmetics/Skincare/Personal Care Products, Food/Food Supplements, Nutritional Products

Wakefield Global

607

Executive Recruitment

Wear the Message Inc.

1103

Advertising, Ad Specialties, Logowear

Wixon Inc.

1019

Manufacturing, Packaging Services, Product Development, Food/Food Supplements, Nutritional Products

Worldpay

113

Credit Card Services, Financial Services, Internet Services

Xirect Software Solutions

302

Computers/Computer Systems, Genealogy/Compensation Management Systems, Software

XStream Travel

122

Convention/Visitors Bureaus, Cruise Incentives, Destination Management, Hotels/Resorts, Travel Services, Meeting Planners, Production Services, Legal Representation, Speakers/Facilitators, Integrated Communications Solutions

ZOOM.7 Meetings and Events

214

Meeting Planners, Production Services, Incentive/Recognition Consultants, Speakers/Facilitators, Internet Marketing/Social Media Services, Video Services

annualmeeting.dsa.org

59

EXHIBITOR BY PRODUCT/SERVICE AD SPECIALTIES The HB Group Inc.(314) Harland Clarke (307) Hudson Printing (105) BC Graphics (111) pc/nametag (223) Town & Country Industries, Inc. (507) Wear the Message Inc. (1103) ADVERTISING DIR Group Management Co., Ltd. (117) Hudson Printing (105) Wear the Message Inc. (1103) AIR PURIFIERS/WATER FILTERS Carico International, Inc. (308) AUDIO SERVICES Bartha (1009) AWARDS/PLAQUES/TROPHIES Black Forest (121) Paul Anthony Awards (700) The HB Group Inc.(314) E.A. Dion, Inc. (407) BC Graphics (111) pc/nametag (223) BOOKS Hudson Printing (105) BUSINESS CONSULTANTS Strategic Choice Partners, LLC (1011) Metrics Global Inc (114) DirectScale (107) NetSuite Inc (106) Shipware, LLC (119) dicentra (116) Distribion (203) DirectSalesMobile.com (200) Step Into Success (706) Acquire BPO (208) CATALOGS/DIRECTORIES Hudson Printing (105) Strategic Choice Partners, LLC (1011) CD/DVD REPLICATION/ DUPLICATION Success Partners (616) COMMISSION PAYMENT SERVICES Global Payroll Gateway (816) ProPay Inc. (603) Hyperwallet Systems Inc. (301) i-payout (403) Metrics Global Inc (114) IDSTC (505)

60

Global Access (207) PayQuicker (108) COMPENSATION CONSULTANTS DirectScale (107) IDSTC (505) Jenkon (219) InfoTrax Systems, L.C. (516) Strategic Choice Partners, LLC (1011) COMPUTERS/COMPUTER SYSTEMS NetSuite Inc (106) IDSTC (505) iCentris, Inc. (417) Trinity Software (504) Xirect Software Solutions (302) CONFERENCING SERVICES Smart Office Solutions, Inc. (617) FreeConferenceCall.com (112) CONSULTANT BUSINESS TOOLS Step Into Success (706) IDSTC (505) Jenkon (219) Harland Clarke (307) Sound Concepts, Inc. (217) IMN (701) TruePic (102) Hudson Printing (105) iCentris, Inc. (417) Strategic Choice Partners, LLC (1011) One Source Tax Management LLC (703) Paul Anthony Awards (700) ByDesign Technologies, Inc. (1013) Smart Office Solutions, Inc. (617) Fragmob, LLC (416) Leapfactor, Inc. (402) CONVENTION/VISITORS BUREAUS Hawaii Convention Center (319) Louisville Convention & Visitors Bureau (600) Hyatt Hotels & Resorts (316) Ontario Convention and Visitors Bureau (401) Reno Tahoe USA (109) Meet AC (1003) Visit KC (1017) Fort Worth Convention & Visitors Bureau (704) Greater Des Moines Convention & Visitors Bureau (312) Greater Raleigh Convention & Visitors Bureau (1021)

Hong Kong Tourism Board/Meetings and Exhibitions Hong Kong (225) Nashville Convention & Visitors Corporation (601) Saint Charles Convention and Visitors Bureau (1005) St. Louis Convention & Visitors Commission (1007) Xstream Travel (122) COOKWARE/KITCHEN ACCESSORIES Carico International, Inc. (308) COSMETICS/SKINCARE/ PERSONAL CARE PRODUCTS The HB Group Inc.(314) Miner Group LLC (804) Concept Laboratories (305) Vitaquest International, LLC (606) ST&T International (118) CREDIT CARD SERVICES CardConnect (100) Metrics Global Inc (114) Global Payroll Gateway (816) ProPay Inc. (603) Worldpay (113) Anovia Payments (228) Global Collect Services USA LLC (719) MIH PayU B.V. (717) GlobalOnePay (500) CRUISE INCENTIVES Disney Destinations (215) Landry & Kling Events-at-Sea (405) Buy The Sea (605) The HB Group Inc.(314) Xstream Travel (122) DATABASE MANAGEMENT NetSuite Inc (106) IDSTC (505) Software Design of Kentucky Inc. (300) DESTINATION MANAGEMENT Hawaii Convention Center (319) Louisville Convention & Visitors Bureau (600) Disney Destinations (215) Landry & Kling Events-at-Sea (405) Global DMC Partners (702) Xstream Travel (122) DIRECT MAIL Hudson Printing (105) United States Postal Service (800)

#DSAAnnual INSTA: directsellingassn

DISTRIBUTION SERVICES/ SHIPPING Shipware, LLC (119) The HB Group Inc.(314) United States Postal Service (800) ESTAFETA USA, INC. (705) Amware Logistics (806) Integrated Distribution Services Inc. (IDS) (1106) a2b Fulfillment Inc (202) IntegraCore (517) DB Schenker (211) Global Access (207) Visible Supply Chain Management (1100) Hudson Printing (105) Fern (204) Pacific Nutritional Inc. (1105) Snapfulfil WMS (224) Softeon (115) EXECUTIVE RECRUITMENT Meridian Germany (1104) Meridian/Mmi (707) FINANCIAL SERVICES Andigo (819) Global Payroll Gateway (816) Hyperwallet Systems Inc. (301) Worldpay (113) Anovia Payments (228) Global Collect Services USA LLC (719) i-payout (403) MIH PayU B.V. (717) GlobalOnePay (500) PayQuicker (108) Grant Thornton (212) Deductr (306) Planet Payment (103) FLAVORS/FRAGRANCES Cosmo International Fragrances (502) Agilex Fragrances (818) FOOD/FOOD SUPPLEMENTS Nutravail, LLC (229) Anderson Global Group (120) Pacific Nutritional Inc. (1105) Miner Group LLC (804) Ingenuity Beverages, LLC (802) Wixon Inc. (1019) Vitaquest International, LLC (606) FULFILLMENT SERVICES ESTAFETA USA, INC. (705) Amware Logistics (806) Integrated Distribution Services Inc. (IDS) (1106)

EXHIBITOR BY PRODUCT/SERVICE a2b Fulfillment Inc (202) IntegraCore (517) Green Logistics Groningen b.v. (226) Harland Clarke (307) The HB Group Inc.(314) DB Schenker (211) Global Access (207) Visible Supply Chain Management (1100) Hudson Printing (105)

INCENTIVE/RECOGNITION CONSULTANTS Buy The Sea (605) E.A. Dion, Inc. (407) Success Partners (616) The HB Group Inc.(314) ZOOM.7 Meetings and Events (214)

GENEALOGY/COMPENSATION MANAGEMENT SYSTEMS Exigo (304) Thatcher Technology Group, LLC (602) DirectScale (107) Hyperwallet Systems Inc. (301) IDSTC (505) Jenkon (219) InfoTrax Systems, L.C. (516) Trinity Software (504) Xirect Software Solutions (302) ByDesign Technologies, Inc. (1013) Software Design of Kentucky Inc. (300) iCentris, Inc. (417)

INSURANCE Careington (304) John A. Parks Co., Inc. (506) PRO Insurance Managers Inc. (1015)

GRAPHIC DESIGN CL&D (101) Sound Concepts, Inc. (217) The HB Group Inc.(314) HOTELS/RESORTS MGM Resorts International (317) G6 Hospitality LLC / Motel 6 (303) Xstream Travel (122) Hawaii Convention Center (319) Hyatt Hotels & Resorts (316) Ontario Convention and Visitors Bureau (401) Disney Destinations (215) Buy The Sea (605) HOUSEHOLD ITEMS Concept Laboratories (305) Electrodomesticos Taurus SL (104) IMPORT/EXPORT dicentra (116) The HB Group Inc.(314) ESTAFETA USA, INC. (705) Green Logistics Groningen b.v. (226) Miner Group LLC (804) Global Access (207) Millar Kreklewetz LLP (604) Visible Supply Chain Management (1100)

INCORPORATION SERVICE Global Access (207)

INTEGRATED COMMUNICATIONS SOLUTIONS Ansafone Contact Centers (201) IDSTC (505) InfoTrax Systems, L.C. (516) FreeConferenceCall.com (112) Smart Office Solutions, Inc. (617) Xstream Travel (122) Strategic Choice Partners, LLC (1011) INTERNATIONAL MARKET CONSULTANTS DIR Group Management Co., Ltd. (117) DB Schenker (211) Miner Group LLC (804) Global Access (207) Millar Kreklewetz LLP (604) dicentra (116) Meridian Germany (1104) Meridian/Mmi (707) Strategic Choice Partners, LLC (1011) Acquire BPO (208) INTERNATIONAL SOURCING CONSULTANTS The HB Group Inc.(314) Visible Supply Chain Management (1100) INTERNET MARKETING/ SOCIAL MEDIA SERVICES DirectScale (107) Sound Concepts, Inc. (217) iCentris, Inc. (417) Momentum Factor (210) ZOOM.7 Meetings and Events (214) Strategic Choice Partners, LLC (1011) IMN (701) TruePic (102) MarkMonitor (1023) Responsive Data LLC (213)

INTERNET SERVICES NetSuite Inc (106) ProPay Inc. (603) Jenkon (219) InfoTrax Systems, L.C. (516) Fragmob, LLC (416) Worldpay (113) MarkMonitor (1023) Cvent, Inc. (716) Rallyware (404) INVENTORY MANAGEMENT/ WAREHOUSE STORAGE Global Health Labs (1025) Pacific Nutritional Inc. (1105) Snapfulfil WMS (224) Softeon (115) Amware Logistics (806) Integrated Distribution Services Inc. (IDS) (1106) a2b Fulfillment Inc (202) IntegraCore (517) Green Logistics Groningen b.v. (226) Harland Clarke (307) Global Access (207) Visible Supply Chain Management (1100) JEWELRY/GIFTS Black Forest (121) Paul Anthony Awards (700) The HB Group Inc.(314) E.A. Dion, Inc. (407) LEGAL REPRESENTATION Miller Thomson LLP (400) Xstream Travel (122) Millar Kreklewetz LLP (604) Grant Thornton (212) LOGOWEAR Wear the Message Inc. (1103) The HB Group Inc.(314) Harland Clarke (307) Sound Concepts, Inc. (217) Success Partners (616) BC Graphics (111) Town & Country Industries, Inc. (507) MANAGEMENT CONSULTANTS Meridian Germany (1104) Meridian/Mmi (707) MANUFACTURING Carico International, Inc. (308) Concept Laboratories (305) Ingenuity Beverages, LLC (802) Wixon Inc. (1019) Vitaquest International, LLC (606) Progressive Laboratories (503)

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The HB Group Inc.(314) Pacific Nutritional Inc. (1105) CL&D (101) Global Health Labs (1025) MARKETING/BRANDING CONSULTANTS DirectScale (107) Distribion (203) The HB Group Inc.(314) Iacono Production Services, Inc. (221) Hudson Printing (105) iCentris, Inc. (417) Momentum Factor (210) MEETING PLANNERS ZOOM.7 Meetings and Events (214) Bartha (1009) Iacono Production Services, Inc. (221) Multi Image Group (MIG) (1107) Solomon Group (209) MP Productions, Inc. (406) MEDIA RELATIONS DIR Group Management Co., Ltd. (117) MEETING PLANNERS DIR Group Management Co., Ltd. (117) Xstream Travel (122) Louisville Convention & Visitors Bureau (600) Hyatt Hotels & Resorts (316) Reno Tahoe USA (109) Meet AC (1003) MGM Resorts International (317) MOBILE APPS CardConnect (100) DirectScale (107) NetSuite Inc (106) DirectSalesMobile.com (200) Jenkon (219) Smart Office Solutions, Inc. (617) Fragmob, LLC (416) Leapfactor, Inc. (402) Exigo (304) Sound Concepts, Inc. (217) SolutionStream (1102) Responsive Data LLC (213) CardFlight (227) Rallyware (404) Krato (110) MOBILE MERCHANT SERVICES CardConnect (100) CardFlight (227) Metrics Global Inc (114)

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EXHIBITOR BY PRODUCT/SERVICE ProPay Inc. (603) Anovia Payments (228) Global Collect Services USA LLC (719) MIH PayU B.V. (717) Planet Payment (103) NEW MEDIA CONSULTANTS Momentum Factor (210) Strategic Choice Partners, LLC (1011) NUTRITIONAL PRODUCTS Nutravail, LLC (229) Biodroga Neutraceuticals Inc. (1001) Pacific Nutritional Inc. (1105) Anderson Global Group (120) Miner Group LLC (804) Global Health Labs (1025) Ingenuity Beverages, LLC (802) Wixon Inc. (1019) Vitaquest International, LLC (606) Progressive Laboratories (503) ORDER ENTRY CardConnect (100) Acquire BPO (208) IDSTC (505) PACKAGING SERVICES The HB Group Inc.(314) United States Postal Service (800) Pacific Nutritional Inc. (1105) Amware Logistics (806) Integrated Distribution Services Inc. (IDS) (1106) ST&T International (118) CL&D (101) Visible Supply Chain Management (1100) Ingenuity Beverages, LLC (802) Wixon Inc. (1019) Hudson Printing (105) PREMIUMS/INCENTIVES Fossil Group (205) Black Forest (121) Paul Anthony Awards (700) The HB Group Inc.(314) Harland Clarke (307) BC Graphics (111) PRINTING/BINDING The HB Group Inc.(314) BC Graphics (111) Harland Clarke (307) CL&D (101) Hudson Printing (105)

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PRODUCT DEVELOPMENT The HB Group Inc.(314) Pacific Nutritional Inc. (1105) CL&D (101) Ingenuity Beverages, LLC (802) Wixon Inc. (1019) Vitaquest International, LLC (606) Progressive Laboratories (503) Hudson Printing (105) ST&T International (118) PRODUCTION SERVICES Strategic Choice Partners, LLC (1011) pc/nametag (223) Xstream Travel (122) Disney Resort Destinations (215) Global DMC Partners (702) ZOOM.7 Meetings and Events (214) Bartha (1009) Iacono Production Services, Inc. (221) Multi Image Group (MIG) (1107) Solomon Group (209) MP Productions, Inc. (406) PUBLISHING Direct Selling News (501) Success Partners (616) Hudson Printing (105) REGISTRATION SERVICES Cvent, Inc. (716) Acquire BPO (208) Visit KC (1017) pc/nametag (223) SALES AIDS Fragmob, LLC (416) Leapfactor, Inc. (402) Harland Clarke (307) Sound Concepts, Inc. (217) IMN (701) Hudson Printing (105) SIGNS Harland Clarke (307) Fern (204) Town & Country Industries, Inc. (507) SOFTWARE DirectScale (107) NetSuite Inc (106) Distribion (203) DirectSalesMobile.com (200) IDSTC (505) i-payout (403) Jenkon (219) InfoTrax Systems, L.C. (516) Trinity Software (504)

Xirect Software Solutions (302) ByDesign Technologies, Inc. (1013) Fragmob, LLC (416) Leapfactor, Inc. (402) Software Design of Kentucky Inc. (300) Snapfulfil WMS (224) Softeon (115) Exigo (304) Thatcher Technology Group, LLC (602) Sound Concepts, Inc. (217) Global Access (207) TruePic (102) MarkMonitor (1023) Responsive Data LLC (213) iCentris, Inc. (417) SolutionStream (1102) CardFlight (227) Cvent, Inc. (716) One Source Tax Management LLC (703) Krato (110)

Bartha (1009) Iacono Production Services, Inc. (221) Multi Image Group (MIG) (1107)

SPEAKERS/FACILITATORS PayQuicker (108) Step Into Success (706) Xstream Travel (122) Success Partners (616) ZOOM.7 Meetings and Events (214) Deductr (306)

VIDEO SERVICES Sound Concepts, Inc. (217) Success Partners (616) ZOOM.7 Meetings and Events (214) Bartha (1009) Iacono Production Services, Inc. (221) Multi Image Group (MIG) (1107) Solomon Group (209) Strategic Choice Partners, LLC (1011)

STATIONERY/BUSINESS CARDS/LABELS Harland Clarke (307) Sound Concepts, Inc. (217) Hudson Printing (105) Town & Country Industries, Inc. (507) TAX CONSULTANTS Millar Kreklewetz LLP (604) One Source Tax Management LLC (703) Grant Thornton (212) Deductr (306) TELECOMMUNICATIONS FreeConferenceCall.com (112) Smart Office Solutions, Inc. (617) Ansafone Contact Centers (201) TRADESHOW PRODUCTION/ SERVICES Fern (204) Louisville Convention & Visitors Bureau (600) Reno Tahoe USA (109) Visit KC (1017)

#DSAAnnual INSTA: directsellingassn

TRAINING CONSULTANTS dicentra (116) Strategic Choice Partners, LLC (1011) Hudson Printing (105) Strategic Choice Partners, LLC (1011) TRANSLATION SERVICES Global Access (207) TRANSPORTATION Global DMC Partners (702) Softeon (115) Amware Logistics (806) Visible Supply Chain Management (1100) Strategic Choice Partners, LLC (1011) TRAVEL SERVICES Xstream Travel (122) Landry & Kling Events-at-Sea (405)

VIRTUAL TRAINING DirectScale (107) Rallyware (404) Krato (110) WEB DESIGN DirectScale (107) IDSTC (505) Jenkon (219) The HB Group Inc.(314) Thatcher Technology Group, LLC (602) Sound Concepts, Inc. (217) Responsive Data LLC (213) iCentris, Inc. (417) SolutionStream (1102)

INITIATIVES DSA’S CODE COMMUNICATIONS INITIATIVE

Many DSA member companies demonstrate their commitment to consumers and their salesforce by participating in DSA’s annual Code Communications Initiative (CCI). The CCI recognizes DSA member companies for their efforts in generating enhanced awareness about the Code and promoting adherence to the Code within their company and their salesforce, as well as with consumers.

DSA member companies can receive additional recognition for coordinated, purposeful efforts in this area with activities such as holding additional ethics training on the Code’s requirements among company staff, adding a copy of the Code in sales transactions and promoting the Code in company newsletters.

4Life Research USA, LLC ACN AdvoCare International, L.P. Amway Arbonne International CUTCO/Vector Marketing Corporation Enagic USA, Inc. ENERGETIX GmbH & Co. KG / ENERGETIX USA Gold Canyon International, LLC Herbalife International of America, Inc. HY CITE ENTERPRISES, LLC Immunotec Inc. Isagenix jBloom Designs

Jeunesse Global LifeVantage Corporation Mannatech, Incorporated Mary Kay Inc. Morinda, Inc. Nature’s Sunshine Products New Avon LLC Nu Skin Enterprises pawTree Premier Designs, Inc. PRINCESS HOUSE INC. Regal Ware, Inc. Reliv International Inc. Scentsy Shaklee Corporation

Simplyfun, LLC Southwestern Advantage Take Shape For Life, Inc. – Medifast Tastefully Simple Team National The Cocoa Exchange The Kirby Company Thirty-One Gifts, LLC Traci Lynn Jewelry Trades of Hope TravelingVineyard Univera USANA YOR Health Zurvita

DSA wishes to acknowledge and thank Momentum Factor for contributions of their Field Watch program to support the Association’s ethics and compliance efforts.

DSAPAC is a nonpartisan political action committee (PAC) administered by DSA that collects voluntary political contributions from individuals to educate and ultimately gain support from federal legislators on our policy positions. The voluntary political contributions to the DSAPAC support and enhance the effectiveness of DSA’s lobbying and political advocacy efforts. In 2016-2017, DSAPAC supported the following federal candidates.

Rep. Marsha Blackburn (R-TN)

Rep. Tony Cardenas (D-CA)

Rep. Jason Chaffetz (R-UT)

Rep. Henry Cuellar (D-TX)

Rep. Kyrsten Sinema (D-AZ)

For more information about DSAPAC please visit www.dsa.org/advocacy

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DSA BOARD OF DIRECTORS Ms. Ashley Good (2019) Chief Sales Officer, Arbonne International LLC

CHAIRMAN Mr. David B. Holl* President & Chief Executive Officer, Mary Kay Inc. VICE CHAIRMAN Mr. John P. Parker* Chief Sales Officer, Amway

Ms. Pamela Jones Harbour (2019) Senior Vice President & Legal Officer, Global Member Practices and Compliance, Herbalife International of America, Inc.

VICE CHAIRMAN Dr. Traci Lynn Burton* Founder & Chief Executive Officer, Traci Lynn Jewelry

Ms. Asma Ishaq (2017) President, Collagen Sciences – Chief, Industry Relations Officer, Modere USA

TREASURER Mr. Michael C. MacDonald* Executive Chairman of the Board, Take Shape for Life, Inc. - Medifast IMMEDIATE PAST CHAIRMAN Mr. Truman Hunt* Vice Chairman, Nu Skin Enterprises PAST CHAIRMAN Mr. Orville Thompson* Chief Executive Officer, Scentsy, Inc. PRESIDENT Mr. Joseph N. Mariano* President, Direct Selling Association SECRETARY Mr. Adolfo Franco* Executive Vice President & Chief Operating Officer, Direct Selling Association

Erik S. Johnson (2017) Chairman & Chief Executive, Officer, Hy Cite Enterprises, LLC Ms. Allison E. Levy (2017) Executive Vice President & Chief Legal Officer, AdvoCare International, LP Mr. Konrad Mayr (2018) Special Advisor, Sabika, Inc. Mr. David R. Merriman (2018) Executive Vice President, ACN, Inc. Mr. Ryan Napierski (2019) President, Nu Skin Enterprises Ms. Halle Sminchak (2017) Chief Compliance Officer, The Kirby Company Ms. Sandy Spielmaker (2019) Chief Sales Officer, Scentsy, Inc. Mr. Frank L. VanderSloot (2017) President and Chief Executive Officer, Melaleuca, Inc.

DIRECTORS Ms. Cami Boehme (2019) Partner and Chief Operating Officer, Viridian International

Ms. Britney C. Vickery (2018) Chief Executive Officer & Founder, Initials, Inc.

Ms. Janice Capinegro (2017) Senior Director, Field Operations, The Pampered Chef Mr. Dan Chard (2019) Chief Executive Officer, Take Shape for Life, Inc. - Medifast Mrs. Angela Loehr Chrysler (2018) President & Chief Executive Officer, Team National Ms. Ursula Dudley Oglesby (2017) President & Recruiter in Chief, Dudley Beauty Corp. LLC Mr. Landen Fredrick (2018) Senior Vice President, Global Operations, Mannatech, Inc. Mr. Jonathan D. Gelfand (2017) Chief Legal Officer & Senior Vice President, Business Development, Team Beachbody Ms. Alexis Ginn (2019) Executive Vice President & General Counsel, Primerica, Inc.

Mr. Scott White* (2018) Chief Executive Officer, New Avon LLC Ms. Christie Woodfin (2019) Executive Director of Partner Relationships, Thirty-One Gifts COUNSEL Ms. Deborah T. Ashford* General Counsel, Direct Selling Association & DSEF, Hogan Lovells US LLP ANNUAL MEETING COMMITTEE Mr. John P. Parker* Chief Sales Officer, Amway AWARDS COMMITTEE Ms. Janice Capinegro Senior Director, Field Operations, The Pampered Chef COMMUNICATIONS COMMITTEE Mr. Crayton Webb+ Vice President, Corporate Communications & Corporate Social Responsibility, Mary Kay Inc.

DIVERSITY AND EMPOWERMENT COUNCIL Ms. Mona Ameli+ President, Take Shape For Life, Inc.-Medifast EDUCATION COMMITTEE Dr. Traci Lynn Burton* Founder & Chief Executive Officer, Traci Lynn Jewelry ETHICS AND SELF-REGULATION COMMITTEE Mrs. Angela Loehr Chrysler President & Chief Executive Officer, Team National EXECUTIVE COMMITTEE Mr. David B. Holl* President & Chief Executive Officer, Mary Kay Inc. FINANCE COMMITTEE Mr. Michael C. MacDonald* Executive Chairman of the Board, Take Shape for Life, Inc. - Medifast GENERAL COUNSEL COMMITTEE Ms. Allison E. Levy Executive Vice President & Chief Legal Officer, AdvoCare International, LP GOVERNMENT RELATIONS COMMITTEE Ms. Theresa Flores+ Manager, Public Affairs, Mary Kay Inc. INDUSTRY RESEARCH COMMITTEE Dr. Jeffrey Kaufman+ Director, Customer and Field Insights, Isagenix International INTERNATIONAL COUNCIL Mr. Richard M. Hartvigsen+ Vice President, Global Regulatory Affairs & General Counsel, International, Nu Skin Enterprises MEMBER SERVICES COMMITTEE Mr. Chuck Thompson+ Chief Culture Officer, Scentsy, Inc. NOMINATING COMMITTEE Mr. Truman Hunt* Vice Chairman, Nu Skin Enterprises STRATEGIC PLANNING COMMITTEE Ms. Marjorie L. Fine+ Director of Shaklee Corporation, Shaklee Corporation SUPPLIER ADVISORY COMMITTEE Mr. Robert Cavitt Chief Executive Officer, Jenkon

(Date in parentheses denotes term end date) *Executive Committee Member +Non-voting Board Member

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#DSAAnnual INSTA: directsellingassn

ANNUAL MEETING COMMITTEE + STAFF ANNUAL MEETING COMMITTEE JOHN PARKER — Chief Sales

DAVID HOLL — President and Chief

Officer (Chairman), Amway

Executive Officer, Mary Kay Inc.

TRACI LYNN BURTON — Founder and Chief Executive Officer, Traci Lynn Jewelry

MICHAEL IACONO — President, Iacono Production Services, Inc.

Jenkon

ROBERT CAVITT — Chief Executive Officer,

BOB LUEBBERS —Executive Producer, Iacono Production Services, Inc.

ANGELA LOEHR CHRYSLER — President and Chief Executive Officer, Team National

KARA SCHNECK — Vice President, Global Corporate Communications, Nu Skin Enterprises

MIKE COLLINS — President, ML Collins Group

CONNIE TANG — President and Chief Executive Officer, Princess House, Inc.

KIM DRABIK — Manager Industry and Shareholder Relations, Amway

RUTH TODD —Vice President Public Affairs, Nu Skin Enterprises

DSA/DSEF STAFF IN ATTENDANCE JOSEPH AQUILINA

Attorney

BRIAN BENNETT

Attorney and Manager, Government Relations

MELISSA BRUNTON

Senior Vice President, Education and Meeting Services

NANCY BURKE

Vice President, Membership

LEONOR CLOMERA

Meeting Assistant and Registrar

MARCIA DAVIS RHINEHART

ADOLFO FRANCO

Education and Meetings Manager

TAMUNA GABILAIA

Front Desk Assistant

Executive Director and Chief Operating Officer, WFDSA

KIMBERLY HARRIS BLITON

Senior Director, Academic Initiatives

GARY HUGGINS

Executive Director

TAMARA INGRAM

Program Manager

NANCY LAICHAS

Director, Executive Office and Board Activities

Chief of Entrepreneurship Initiatives

ABBEY DEBAUGH

President

Government Relations and Global Regulatory Affairs Assistant

LINDSAY MARQUARDT

Executive Vice President and Chief Operating Officer

JOSEPH MARIANO

annualmeeting.dsa.org

TOM NUTTON

MAUREEN PANIAGUA

Manager, WFDSA

DAVID RIDDY

Director of Communications and Marketing

BRANDY SPEARS

Program Manager

AMANDA DOBBINS WATSON

Supplier and Exhibit Coordinator

JOHN WEBB

Associate Legal Counsel and Senior Director, Government Relations

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DSEF ANNUAL CONTRIBUTORS 2017 ANNUAL FUND CORPORATE CONTRIBUTORS JULY 1, 2016 – JUNE 30, 2017 (REFLECTS CONTRIBUTIONS PLEDGED AND RECEIVED AS OF MAY 16, 2017) PATRONS ($40,000 – $74,999) Amway   Mary Kay Inc.  

Hyatt Hotels & Resorts  Immunotec Research Inc.  Initials, Inc.  Pampered Chef  Primerica, Inc. SPONSORS Princess House, Inc. ($25,000 – $39,999) Herbalife International of Regal Ware, Inc.   America, Inc.  The Scott Fetzer Company Premier Designs   Strategic Choice Partners, LLC  SUPPORTERS Take Shape For Life, Inc. – ($15,000 – $24,999) Medifast ACN, Inc.   Team Beachbody AdvoCare International, LP Team National   CUTCO/Vector Marketing Thirty-One Gifts Corporation   Traci Lynn Jewelry Hy Cite Enterprises, LLC  CONTRIBUTORS The Juice Plus+ Company, ($1,000 – $4,999) LLC  Iacono Production LifeVantage Corporation  Services, Inc.  Nature’s Sunshine Jenkon  Products, Inc.  Lemongrass Spa Products Nu Skin Enterprises   Smart Office Solutions, USANA Health Sciences, Inc.  Inc.   Steeped Tea Inc. DONORS ($5,000 – $14,999) 4Life Research , LLC Direct Selling News (In-Kind) 

Talk Fusion  Thai DSA Vantel Pearls  Vantiv (In-Kind)  Viridian International 

FRIENDS (Up to $999) a2b Fulfillment, Inc.  Agilex Fragrances  Andigo  Anovia Payments  Avalara  Babener & Associates ByDesign Technologies, Inc.  Cambridge Global Payments  CardConnect  Careington  Carico International, Inc.  CL&D  Concept Laboratories Cosmo International Fragrances  Creative Energy Foods, Inc.  Direct Sales Compliance Management DirectScale  Dudley Beauty Corp., LLC E.A. Dion  Essential Bodywear GardnerCo LLC  Global Access  Global Experience Specialists 

Greater Des Moines CVB  Greater Raleigh CVB  Green Logistics Groningen b.v.  GSAT Inc.  Hudson Printing  Hyperwallet Systems Inc.  IDSTC  Ignite Payments  IMN  IMPACT This Day  InfoTrax Systems, L.C.  Initial Outfitters Integrated Distribution Services (IDS)  INVNT  Jandy Brands Inc.  John A. Parks Co., Inc.  John Amico Haircare Products Jordan Essentials Landmark Global  Law Offices of David G. Eisentein  Manatt, Phelps & Phillips  Marksmen  Metrics Global Inc.  Mills James Productions  Miner Group LLC  My Sales Tactics LLC Netwire Limited 

Pacific Nutritional Inc.  PayQuicker  Progressive Laboratories  ProPay Inc.  Signature HomeStyles  Softeon  Software Design of Kentucky Inc.  Sound Concepts, Inc.  Step Into Success  SwissJust TCI Co., Ltd.  TH Foods, Inc.  Thatcher Technology Group, LLC  United 1 International Laboratories  Valentine Enterprises, Inc.  Visible Supply Chain Management  Wakefield Global  Winfield Consulting  Xstream Travel ZOOM.7 Meetings and Events  DSA & DSEF Board Member  Leadership Contributor  Capital Campaign Contributor  Red Ribbon Contributor

2017 ANNUAL FUND INDIVIDUAL CONTRIBUTORS JULY 1, 2016 – JUNE 30, 2017 (REFLECTS CONTRIBUTIONS PLEDGED AND RECEIVED AS OF MAY 16, 2017) FOUNDATION CIRCLE ($25,000+) Doris K. Christopher  Dave & Renee Wentz

W. Alan & Carolyn Luce Joseph N. Mariano  Jeff Reigle  John & Karen Whelpley

CHAIRMAN’S CIRCLE ($10,000 to $24,999)

LEADERSHIP CIRCLE ($500 to $999) Alan & Nancy Alpert Anne Butler Jane Creed

PRESIDENT’S CIRCLE ($5,000 to $9,999) DIRECTOR’S CIRCLE ($2,500 to $4,999) James Northrop  Charles L. Orr  EXECUTIVE’S CIRCLE ($1,000 to $2,499) Marjorie Fine 

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BUILDER’S CIRCLE (up to $499) Elizabeth Acuna Oran Arazi Gamliel Miguel Arismendi David Barbour Kimberly Harris Bliton Trey Campbell

Janice Capinegro Sonya Cooper-Turner Nathan Cox Patrick Crosson Brett Duncan Ariel Evangelista Gary Huggins Tamara Ingram Eric Johnstone Calvin Jolley Mary Julich Nancy Laichas Jay Leisner Allison Levy Dan Lewis  Ulli Lindauer Konrad Mayr David Merriman

#DSAAnnual INSTA: directsellingassn

Fatima Nogales Francisco Ortega Gaxiola JJ Oswald McKinley Oswald James Porter Rob Renick Rudy Revak Kara Schneck Marti Schottelkotte Michael Sheffield Brandy Spears Brycen Squire Linda Swearingen S. Kerry Tassopoulos John Thomas DSA & DSEF Board Member  Capital Campaign Contributor

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