Our integrated capabilities allow clients to consolidate vendors, streamline project management, and maintain brand consistency across locations. From initial planning through production, installation, and support, we provide end-to-end solutions with a focus on efficiency, accountability, and long-term value.
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LINCOLN SQUARE
WHAT WE DO
BRAND & PRINT
PRECISION PRODUCTION AND BRAND IMPLEMENTATION
From everyday marketing materials to large-scale campaigns, we ensure brand accuracy and quality, while also maintaining your deadline & budget.
> Digital & Offset Printing
> Marketing / Branding & Collateral
> Promotional Products & Swag
> Brand Implementation
WHAT WE DO
SIGNAGE & ENVIRONMENTAL GRAPHICS
ARCHITECTURAL SIGNAGE, WAYFINDING, ADA SYSTEMS, ENVIRONMENTAL BRANDING
We design, fabricate, and install signage that’s functional, compliant, and on-brand.
We don’t just make signs. We design create clarity, consistency, and presence. And, we manage fabrication, logistics, and installation—so nothing gets missed.
> Architectural & Wayfinding Signage
> Interior & Exterior Signage
> Environmental Branding
> Switch Film
> Distraction Banding
> ADA-Compliant Signage
BRAND & PRINT SIGNAGE & ENVIRONMENTAL GRAPHICS
WORKPLACE & INTERIORS
FACILITIES & OPERATIONAL SUPPORT
WHAT WE DO
WORKPLACE & INTERIORS
FURNITURE, MILLWORK, FINISHES & COORDINATED
INSTALLATIONS
Whether you’re refreshing a space or building it out from scratch, we manage the details that bring it together.
From single offices to full build-outs, we help shape environments people actually enjoy working in. Coordinated sourcing and installation keep your projects on schedule & on budget.
> Office Furniture
> Millwork & Custom Builds
> Flooring & Finishes
> Acoustical Panels
> Painting
WHAT WE DO
FACILITIES & OPERATIONAL SERVICES
MOVE COORDINATION AND ONGOING FACILITY SUPPORT
Great spaces need follow-through.
We stay involved—helping clients operate, maintain and evolve their spaces with them.
> Moving & Storage
> Warehousing
> Electrical Coordination
> Cleaning Services
> Corporate Catering
PRIVACY ON DEMAND
Being one of the most prestigious firms, A major NYC law firm, were in need of having an update to their existing client conference meeting rooms. Having curtains dating back to the construction of the space, was outdated. They turned to Directed to present a solution of switchable film installed on glass.
The Conference Centers on the 25th floor of 767 5th Avenue in NYC embraces the latest in technology from Directed.
• Privacy Film Switchable on Demand
• Latest in Clear Technology 99.6% Transparent
• Lutron Interface for Controlling the Modes of Privacy
• Manufacturing and Local Installation in the USA
A Brand New Conference Center on the 17th floor of 240 Greenwich Street in NYC embraces the latest in technology from Directed.
• Privacy Film Switchable on Demand
• Latest in Clear Technology 99.6% Transparent
• Lutron Interface for Controlling the Modes of Privacy
• Manufacturing and Local Installation throughout North America
WAREHOUSING & DISTRIBUTION SERVICES
B2B & B2C Technology Solutions
• Integrated and configurable technology platform
• e-Store solutions collateral and literature fulfillment
• Print on Demand with full personalization suite
• CRM and Loyalty applications
• Mobile-friendly access to all applications
• Integrated multi-channel communications
Order Management
• e-Store that easily configures to support ordering
• Dashboards and business intelligence tools
• Call Center support
• Sales rep and broker web-ordering/fulfillment
Custom Kitting & Product Fulfillment
• Sales rep and broker web-ordering, fulfillment
• Literature distribution & eCommerce fulfillment
• Consumer Relations fulfillment
• Product sampling including food, nutrition and pharma
• Point-of-sale promotional materials distribution
• Customer loyalty programs
• Training/education materials fulfillment and distribution
• Facility with automated & hand production options
• Real-time inventory, warehousing & order management
• Lot and expiration tracking
• Recall and quarantine capabilities
Events and Trade Shows
• e-Store that configures to support ordering
• Tradeshow inventory management module
• Signage and meeting materials
HOW WE WORK
WHERE WE WORK
A CLEAR, PROVEN PROCESS.
LISTEN & ALIGN
Define goals.
Clarify constraints.
Establish timelines & budget.
DESIGN & SOURCE
Select materials & partners with precision.
PRODUCE & BUILD
Fabricate. Furnish. Prepare for installation.
INSTALL & SUPPORT
Seamless execution. Lifecycle support.
Clear milestones.
Defined ownership.
ONE RESOURCE ONE SOLUTION
WHY DIRECTED BUILT FOR COMPLEXITY.
DESIGNED FOR
SIMPLICITY.
> Single-Source Accountability
> Design-Sensitive Execution
> Cost & Timeline Discipline
> Scalable Infrastructure
> Four Decades of Experience
We reduce friction without compromising standards.
INDUSTRIES WE SERVE TRUSTED ACROSS INDUSTRIES.
From single locations to national portfolios.
EXECUTION AT SCALE
CONSISTENT DELIVERY. ANY SCOPE. ANY ENVIRONMENT.
Whether supporting a single-site refresh or a multi-location rollout, we provide the structure, oversight, and accountability required to execute with precision.
REBRANDING IGT TO BRIGHTSTAR
M.. Moser Architects brought us on to complete complicated rebrand across multiple platforms under a very tight deadline. The scope included ADA and environmental graphics, wayfinding, paint, CAD-cut vinyl, wall coverings, exterior illuminated signage, and custom glass graphics.
International Game Technology rebranded its global lottery business as Brightstar Lottery as part of a major corporate restructuring. The transformation extended far beyond a new name and logo. Hundreds of locations worldwide needed to be updated quickly and consistently, without disrupting daily operations. The challenge was managing a complex, multi-site signage rollout while ensuring brand accuracy, quality control, and alignment with Brightstar’s new visual identity— at a truly global scale.
THE SOLUTION
Directed was engaged as the central partner to lead the global signage transition. Serving as a single point of coordination, we managed strategy, production, logistics, and installation across regions—ensuring every location expressed the new Brightstar brand with clarity and consistency. In collaboration with M Moser Architects’ brand standards, our team conducted a comprehensive global signage audit, adapted designs for regional requirements, oversaw fabrication and quality control, and orchestrated a seamless worldwide rollout.
THE RESULTS
The rebrand was executed smoothly across 45 locations on three continents, delivering a cohesive new look and global brand presence for Brightstar. Through careful planning and hands-on management, Directed helped Brightstar launch its new identity on time, on brand, and at scale.
Brightstar Lottery PLC, formerly known as International Game Technology or IGT, is a premier, pure-play global lottery company that officially rebranded in July 2025. It is a leading provider of lottery technology, services, and operation.
PROJECT LOCATIONS
US, UK, Poland, Chile, Jamaica, Mexico, Spain and Trinidad
BNY is a global financial services company trusted to manage, move, and protect over a third of the world’s assets. As it approached its 240th anniversary, BNY launched a new brand identity and logo reflecting who the organization is today— and where it is headed.
PROJECT LOCATIONS
United States, United Kingdom, Poland, Hong Kong and India.
THE
CHALLENGE THE SOLUTION THE RESULTS
BNY needed to update branded environments across its global footprint in an aggressive sixweek timeframe, including locations in the United States, United Kingdom, Poland, Hong Kong and India.
The effort required precise coordination across regions while maintaining strict brand consistency. BNY’s Global Real Estate, Marketing, and Brand Experience team partnered with Directed, a trusted provider known for delivering high-quality work under demanding timelines, to execute the global rollout.
Directed collaborated closely with BNY to manage the design, fabrication, and installation of the new brand signage program. The team oversaw every detail—from material sampling and color matching to cost analysis, logistics, and on-site installation. Through meticulous planning and coordination, Directed successfully delivered a simultaneous brand unveiling across three continents.
Delivered on time and on budget, the signage unveiling became a critical component of BNY’s broader brand transformation, reinforcing a more modern, innovative presence across its global workplaces.
GYMSHARK’S FIRST U.S. FLAGSHIP
Gymshark is a UK-based fitness apparel and accessories brand with a global presence across 131 countries. Founded in 2012, it is one of the fastestgrowing names in fitness, driven by a highly engaged digital community and influencerled marketing, with a limited physical retail footprint.
11 Bond Street, NYC
LANDMARK EXTERIOR SIGNAGE, INTERIOR VISUAL BRANDING, ADA SIGNAGE ELECTRIFIED SIGNAGE, CUSTOM PAINTING WITH CUSTOM WHITE WASHING TECHNIQUES OF LOGOS AND WALL COVERINGS
THE CHALLENGE THE SOLUTION THE RESULTS
With the US accounting for nearly 50% of Gymshark’s global sales, the brand had long expressed its ambition to establish a meaningful physical presence in the market. The goal: open its first US flagship store in New York City, on an aggressive timeline and in time for Black Friday.
Following interviews with multiple firms and strong recommendations from Clune Construction and our previous client, Joe & The Juice, Gymshark selected Directed as its partner for this high-profile launch.
Directed worked closely with Gymshark throughout the entire 16-week process, supporting the project from initial walk throughs through final installation. Our team delivered comprehensive project management, material sampling, color matching, cost analysis, scheduling, fabrication, installation, and shrouding.
The Gymshark flagship store opened in December 2025 to immediate success, marking a major milestone in the brand’s U.S. expansion. The 13,000 square-foot, four-level space serves as a communityfocused destination, bringing Gymshark’s digital-first brand into a powerful physical experience in a premier NYC location.
CASE STUDY
PRIVACY ON DEMAND
Citadel is a leading global hedge fund and financial services firm, founded in 1990, with more than $65 billion in assets under management and 2,900+ employees across North America, Asia, and Europe.
PROJECT LOCATION
425 Park Avenue , NYC
SWITCHABLE PRIVACY FILM FOR MULTIPLE LOCATIONS (NDA IN PLACE LIVE PICTURES CANNOT BE SHOWN)
THE CHALLENGE THE SOLUTION THE RESULTS
Known for its world-class New York offices, Citadel sought to enhance its spaces with greater flexibility— maintaining an open, collaborative feel while ensuring privacy when sensitive discussions arise. After experiencing Directed’s work at BNY firsthand, the firm partnered with our team to develop an innovative, interactive conference center featuring switchable glass that transitions seamlessly between transparency and privacy.
Directed designed and installed the advanced privacy film system with precision, completing the workahead of scheduleandunder budget. The installation was executed with minimal disruption, reflecting Citadel’s high standards for quality and performance.
The resulting environment preserves Citadel’s culture of innovation while offering employees instant control over visibility and confidentiality. The new conference center reinforces the firm’s commitment to both openness and discretion— essential qualities in the world of high finance.
FLAWLESS EXECUTION FOR A GLOBAL ICON
Netflix is a global entertainment leader delivering award-winning series, films, and games to audiences worldwide through a subscription streaming platform.
PROJECT LOCATION
Netflix NYC Headquarters 888 Broadway, NYC
THE CHALLENGE THE SOLUTION THE RESULTS
Midway through an interior refresh of its headquarters, Netflix grew dissatisfied with the design direction and execution. With construction already underway and brand accuracy nonnegotiable, the company replaced the existing team and brought in Directed, recommended by M To-Pros, under an accelerated timeline. The mandate was clear: get up to speed quickly, align with Netflix’s creative vision, and execute without disruption — while achieving absolute color fidelity across multiple materials and applications.
Directed led project management, sampling, color matching, fabrication, and installation of interior glass graphics, custom wall coverings, and painted aluminum ADA signage throughout the space. With color as the defining element, Directed implemented an intensive proofing process, producing eight rounds of samples on final installation materials for each graphic. In close collaboration with Netflix, every image was refined and approved before production. All graphics were produced using a six-color UV printing process to ensure depth, consistency, and precision across surfaces.
Directed’s hands-on, detaildriven approach ensured every element was reviewed and approved in its final environment prior to production. The result was a seamless execution with no surprises — a space where color, material, and brand expression work in perfect alignment. Netflix confidently welcomed employees and guests into a refreshed headquarters that fully embodies the Netflix brand experience.
MANUFACTURING & INSTALLATION OF INTERIOR GLASS GRAPHICS, WALLPAPER, CUSTOM PAINTED ALUMINUM ADA SIGNAGE FABRICATION NWITH MULTIPLE ROUNDS OF PROOFS
CASE STUDY
WHERE REPUTATION TAKES SHAPE
Burson is a global public relations and communications firm headquartered in NYC. As a leader in modern communications, the firm partners with organizations worldwide to protect, promote, and grow their brands.
PROJECT LOCATION
Burson Global Headquarters
3 World Trade Center, NYC
INTERIOR DIMENSIONAL SIGNAGE, WALL COVERINGS, PAINTING, FABRICATION OF CUSTOM FURNITURE
THE CHALLENGE THE SOLUTION THE RESULTS
Following its rebrand from BCW to Burson, the firm established a new global headquarters at 3 World Trade Center within the WPP campus. The space needed to reflect Burson’s updated identity—techforward, collaborative, and design-driven—while supporting day-to-day operations in a fast-paced working environment. With an aggressive timeline and an occupied office, precision and coordination were critical.
Leveraging an established partnership, Burson selected Directed to manage and execute the brand refresh. Our team provided end-toend project management, material sampling, and seamless installation across furniture, glass film, wall coverings, paint, and signage—ensuring every detail aligned with Burson’s new visual identity.
Directed delivered a cohesive, elevated workplace without disrupting Burson’s workflow. The finished space reinforces the firm’s brand, supports collaboration, and creates a modern environment worthy of a global communications leader
CASE STUDY
A SEAMLESS HEADQUARTERS EXPANSION
Evercore is a global independent investment bank providing strategic advice on M&A, restructurings, and capital structure, alongside wealth management, known for its pure advisory model and senior expertise.
PROJECT LOCATION
Evercore NYC Headquarters 55 East 42nd Street, NYC
INTERIOR DESIGN, PRODUCTION & INSTALLATION OF GLASS GRAPHICS, PRIVACY FILMS, WALL COVERINGS, PAINTING, ADA SIGNAGE ON MULTIPLE SUBSTRATES COMBINED WITH EVENT GRAPHICS
THE CHALLENGE THE SOLUTION THE RESULTS
Evercore was growing its New York City headquarters at Park Avenue Plaza, adding 95,000 square feet across the 39th through 41st floors. The expanded space needed to seamlessly integrate with the existing headquarters— maintaining brand consistency, architectural refinement, and a premium client experience— while meeting tight timelines and regulatory requirements across multiple new floors.
As an existing print client, Evercore trusted Directed to deliver the signage, branding, and furniture scope for the expansion. We provided full project management from concept through installation, including detailed sampling and precise color matching. Our team designed and installed glass graphics, wall coverings, custompainted aluminum ADA signage, and associated finishes, ensuring a cohesive visual language throughout the three new floors. Every element was carefully executed to align with Evercore’s understated, sophisticated brand and the architectural intent of the space.
The expansion was delivered on time and fully integrated with Evercore’s existing headquarters. The finished environment supports Evercore’s continued growth while reinforcing its brand values of clarity, confidence, and discretion. The project enhanced both employee experience and client-facing spaces, resulting in a refined, cohesive workplace befitting one of the world’s leading independent advisory firm.
CASE STUDY
PRECISION UNDER PRESSURE
Seton Hall University School of Law is a top-tier institution known for high bar passage, excellent employment rates and a premier Health Law program.
PROJECT LOCATION
Seton Hall University Newark, NJ
CUSTOM CARPET INSTALLATION - 65,000 SF ELECTRIFIED SWITCH
FILM INSTALLATION 5000 SQUARE FEET FURNITURE REMOVAL & REINSTALLATION OF 800+ CABINETS
THE CHALLENGE THE SOLUTION THE RESULTS
Seton Hall Law School required a full interior refresh —new flooring, cabinet reinstallation, and advanced switch film— completed within two weeks and without disrupting campus operations. The competitively awarded project demanded precise coordination, strict cost control, and all work performed during evenings and off-hours.
Directed developed a tightly phased approach aligning with class schedules and building access. Our team managed demolition, installation, and logistics seamlessly across the facility, maintaining quality under intense time constraints. By honoring standard labor rates despite nighttime work, we delivered exceptional value alongside efficiency and precision.
Completed on time and under budget, the project refreshed 65,000 SF of academic space without interrupting daily activity. Seton Hall’s facilities and procurement teams praised the project’s flawless execution, which elevated the learning environment while meeting every performance and cost objective.
CASE STUDY
BUILT AT AIRPORT SPEED
Joe & The Juice is a rapidly expanding, Danish-founded café brand with over 380 locations, known fo its modern, high-energy environments and commitment to fast, healthy dining.
LOCATIONS
Pittsburgh International Airport
20+ U.S. Locations
FABRICATION & INSTALLATION OF NEW CUSTOM MILLWORK + REFINISHING OF EXISTING CABINETRY, WALL COVERINGS & ADA SIGNAGE
THE CHALLENGE THE SOLUTION THE RESULTS
As Joe & The Juice accelerated its U.S. expansion, the brand faced an extremely tight timeline for its new Pittsburgh International Airport café. Airport projects bring added complexity—restricted access, strict security, and fixed opening deadlines. With major capital at stake and no room for delay, the team needed a partner who could compress both design and fabrication without sacrificing quality or brand integrity.
Directed was brought on to accelerate the process from concept to completion. Our design and architectural teams produced rapid 3D visualizations for quick approvals and streamlined fabrication. By re-engineering production, we reduced cabinetry lead times by nearly 50%.
Realtime collaboration and daily coordination ensured that reviews and installations progressed efficiently—keeping the project on pace with the seven-week schedule.
The Pittsburgh airport café opened exactly on schedule, meeting all brand standards and delivering premium quality under pressure. Directed’s agile workflow and advanced visualization tools proved key to executing flawlessly within tight constraints. The success reinforced Joe & The Juice’s confidence, leading to continued partnership across future U.S. expansions.
CASE STUDY
BRANDED EXPERIENCES
THAT UNITE A COMMUNITY
New York University NYU is one of the world’s leading private research universities, with campuses in NYC and across the globe. Known for its diverse community and vibrant campus culture, NYU hosts hundreds of events each year celebrating academic achievement, social impact, and student life.
PROJECT LOCATION
NYU Campus Events
RE-WRAP OF EXISTING INTERIORS, POP-UP DISPLAYS, WALL COVERINGS, CLINGS, AND BRANDED MERCHANDISE
THE CHALLENGE THE SOLUTION THE RESULTS
NYU needed a consistent, reliable partner to manage branding for multiple campus events— each with tight deadlines and strict procurement requirements. Competing against eight vendors, Directed was selected for competitive pricing, proven quality, and exceptional communication, ensuring seamless coordination across numerous academic and student-facing events.
Directed partnered with NYU to create an annual event calendar, managing design, production, and installation for banners, pop-ups, wall graphics, and custom merchandise. Extended hours and flexible scheduling allowed the team to adapt quickly to changes and maintain consistent quality.
Directed now supports NYU’s major events yearround— including Pride, MLK Day, graduation, and more— delivering cohesive, highimpact visuals that strengthen school spirit and simplify event planning.
CASE STUDY
MORE ROOM FOR WHAT’S NEXT
Octus is a premier provider of global credit intelligence, data, and technology, serving leading investment banks, buy-side firms, and law firms worldwide with real-time, actionable insights across the credit lifecycle.
PROJECT LOCATION
Octus NYC Headquarters
295 Fifth Avenue, New York, NY
FABRICATION & INSTALLATION OF INTERIOR ILLUMINATED SIGNAGE & ADA SIGNAGE PAINT, WALL COVERINGS, SWITCH FILM & DISTRACTION BANDING
THE CHALLENGE THE SOLUTION THE RESULTS
As Octus continued to scale, the company relocated to a new 43,000 square-foot headquarters in Midtown South. The space needed to support growing teams while reflecting Octus’ forward-looking mindset—more room for what’s next. Located in the redeveloped Textile Building, the new headquarters called for a refined, modern workplace with premium amenities, including a café, library, conferencing spaces, and outdoor work areas. With a fixed move-in date and multiple trades operating simultaneously, precise coordination and highquality execution were critical.
Directed has a long-standing relationship with Octus’ Head of Real Estate and Facilities and was recommended to the general contractor, Connected. Once selected, the Directed team moved quickly to support the accelerated schedule.
Directed provided full-scope project management, including sampling, color matching, design development, fabrication, and installation for all interior signage, ADA signage, paint, wall coverings, switch film, and distraction banding— working closely with all stakeholders to maintain the project timeline and budget.
Octus opened its new headquarters on schedule to great fanfare. The finished space delivers a polished, high-quality workplace designed to foster collaboration, accommodate growth, and support the company’s next chapter.
CASE STUDY A STRATEGIC RETURN TO STUDIO 57 FOR CBS
THIS MORNING
Paramount is a leading global media and entertainment company, uniting iconic studios, TV networks, and streaming brands like Paramount+ to deliver premium content that connects with audiences worldwide.
PROJECT LOCATION
CBS Broadcast Center West 57th Street, NYC
FURNITURE MOVING, STORAGE & REINSTALLATION DURING RECREATION OF INTERIOR GLASS GRAPHICS, WALL COVERINGS, HORTICULTURAL DESIGN WITH CREATION OF LIVING WALLS & PLANTING
THE CHALLENGE THE SOLUTION THE RESULTS
In September 2025, Paramount relocated CBS This Morning back to the historic Studio 57 at the CBS Broadcast Center as part of a costsaving consolidation following its acquisition by Sundance Media. The goal was to modernize the space for today’s broadcast needs while staying within strict budget limits. The challenge lay in transforming a legacy studio into a polished, future-ready environment that upheld the show’s brand and served staff, guests, and talent alike.
Working with Meridian Design, our team managed the full transition—inventorying existing assets, coordinating reuse, and overseeing new furniture, finishes, and greenery. We handled design, procurement, and installation of wall coverings, glass graphics, paint, and horticultural features including living walls. Every detail was guided by efficiency, schedule, and consistent brand expression, ensuring the space elevated both function and aesthetics.
Once seen as a downgrade from the former Times Square studio, the revitalized Studio 57 earned enthusiastic approval. The new environment reflects the CBS This Morning identity through refined design and inviting, functional spaces for staff and guests. Careful attention to comfort, cohesion, and brand detail was paid. The result is a studio that balances fiscal responsibility with design excellence—proving that strategic investment can deliver both efficiency and impact.
CASE STUDY
UNITING LEGACY & INNOVATION
Lucta is a global, Barcelonabased company specializing in flavors for food and beverages, fragrances for personal and home care, and highperformance additives that enhance animal nutrition. With more than 75 years of experience, the company is driven by innovation rooted in science.
PROJECT LOCATION Mahwah, New Jersey
THE CHALLENGE THE SOLUTION THE RESULTS
Following the acquisition of Fragrance & Flavor Specialties in Mahwah, NJ, Lucta sought to visually integrate the facility into its global brand. While the operation was established, the space itself did not reflect Lucta’s culture, legacy, or long-term vision. The challenge was to bring the site into the corporate fold in a way that felt intentional and authentic.
Rather than applying surfacelevel branding, Lucta’s design team focused on storytelling. The lobby—previously an underutilized pass-through space—was identified as an opportunity to communicate the brand’s history and momentum. A custom wall graphic was designed as a timeline, tracing Lucta’s evolution from its founding in 1949 to today. Bold color fields, archival imagery, and concise copy create a clear visual narrative that employees and visitors experience immediately upon entry. Directed partnered with Lucta’s facilities and design teams to print and install the graphics with precision and consistency.
The installation transforms an underutilized corridor into a purposeful brand moment. It reinforces Lucta’s legacy, supports cultural alignment, and provides immediate context for guests and new team members—connecting past innovation with future growth in a single, cohesive experience.
CUSTOM WALL GRAPHICS, LEVEL 5 FOR WALLS, PRINTING & INSTALLATION
CASE STUDY
AN OFFICE REFRESH
Headway, a mental healthcare platform, connects patients with innetwork therapists and psychiatrists, making care more affordable and accessible. It also aims to streamline the insurance billing and administrative process for both patients and providers.
PROJECT LOCATION
NYC Offices 401 Broadway, NYC
PRODUCTION & INSTALLATION OF GLASS GRAPHICS, WALL COVERINGS, LIVING WALLS, MOVING, STORAGE & REINSTALLATION OF FURNITURE
THE CHALLENGE THE SOLUTION THE RESULTS
Headway’s NYC office serves as a central hub for leadership and operations, supporting a hybrid, remote-first team. Though equipped with modern amenities and flexible meeting spaces, the environment needed refinement. The refresh introduced functional upgrades—like conference room naming and glass bands—and renewed branded storytelling through a CEO mural, Journey Wall, and reception backdrop, creating a cohesive, inspiring, and welcoming space for all.
Partnering with the Headway team, Directed fabricated and installed a full suite of interior elements, including glass wall graphics, wall coverings, signage, and integrated greenery featuring a living wall. Managing the project endto-end, Directed handled sampling, coordination, and precise installation of all finishes. Thoughtful scheduling minimized disruption while delivering a seamless refresh that reflected Headway’s brand and culture.
The revitalized workspace reinforces Headway’s identity as a people-centered mental healthcare platform while enhancing office functionality. Refined branding creates a stronger visual narrative, supported by added wayfinding and distraction bands for comfort and clarity. Natural elements bring warmth and calm, balancing the modern design. Completed on time with minimal disruption, the project delivers a cohesive, elevated environment for collaboration and connection.
CASE STUDY
BRINGING A PLAYFUL BRAND TO LIFE IN A COLLABORATIVE NEW HQ
Tubi is a free, ad-supported streaming service owned by Fox Corporation, offering thousands of movies and TV shows across genres— from Tubi Originals to cult classics—available on virtually any device, no subscription required.
PROJECT LOCATIONS
PICTURED
315 Montgomery Street San Francisco, CA
FABRICATION & INSTALLATION OF INTERIOR ILLUMINATED SIGNAGE + ADA SIGNAGE, PAINT & WALL COVERINGS
THE CHALLENGE THE SOLUTION THE RESULTS
As Tubi prepared to relocate its headquarters to a new space in San Francisco, the goal was to bring the entire team onto a single floor. The belief was simple but powerful: when talented people work together in one shared environment, collaboration accelerates and connections deepen. The challenge was to transform an existing spec suite into a space that could support Tubi’s fast-paced product and engineering teams—while clearly expressing the brand’s playful, exploratory identity and meeting an ambitious timeline.
Working alongside the Tubi team, Directed was engaged to deliver interior illuminated signage, ADA signage, paint, and wall coverings that would reinforce both functionality and brand expression. Directed provided end-to-end project management, including sampling, color matching, fabrication, and installation. Close coordination ensured all elements aligned with the design intent while staying on schedule and within scope.
The new headquarters reflects a more connected, modern workplace designed to support collaboration at scale. Branded signage and finishes bring Tubi’s “going down the rabbit hole” spirit into the space, creating moments of delight while reinforcing the company’s identity.
Completed in just eight weeks, the project demonstrates how a tenant can successfully transform a spec suite into a distinctive, culturedriven workplace—made possible through strong partnership, precise execution, and seamless collaboration.
CASE STUDY
ELEVATING A FLAGSHIP SHOWROOM FOR A GLOBAL FASHION LEADER
G-III Apparel Group is a leading U.S. apparel company that designs, makes, and distributes men’s and women’s fashion through a global mix of owned, licensed, and private-label brands. PROJECT LOCATION
G-III Apparel Group’s New York City headquarters serves as both executive offices and a flagship showroom for more than 30 owned and licensed fashion brands. The space is regularly visited by designers, buyers, and partners representing some of the most recognizable names in the industry. Maintaining a showroom environment that feels current, refined, and brand-appropriate was essential. With constant foot traffic and high expectations around craftsmanship and detail, the refresh needed to be executed precisely—within an accelerated two-week timeline.
Directed was engaged to fabricate and install interior brand signage, glass graphics, wall coverings, and paint throughout the showroom and office spaces. Working closely with the G-III team, Directed managed the project end-toend, coordinating production and installation to meet the compressed schedule. Careful attention to detail ensured each element aligned with the elevated standards expected in a luxury fashion environment.
The refreshed space presents a polished, contemporary setting that complements G-III’s expansive portfolio of global fashion brands. Updated graphics and finishes enhance the overall experience for designers, buyers, and executives while reinforcing the company’s commitment to quality and craftsmanship. Delivered on time and within a demanding schedule, the project was met with positive feedback from G-III’s executive team— affirming the impact of a wellexecuted refresh in a highvisibility space.
CASE STUDY
A GLOBAL REBRAND, SEAMLESSLY EXECUTED
Brightstar Lottery PLC (formerly known as International Game Technology or IGT) is a premier, pure-play global lottery company that officially rebranded in July 2025. It is a leading provider of lottery technology, services, and operation.
International Game Technology rebranded its global lottery business as Brightstar Lottery as part of a major corporate restructuring. The transformation extended far beyond a new name and logo. Hundreds of locations worldwide needed to be updated quickly and consistently, without disrupting daily operations. The challenge was managing a complex, multi-site signage rollout while ensuring brand accuracy, quality control, and alignment with Brightstar’s new visual identity —at a truly global scale.
Directed was engaged as the central partner to lead the global signage transition. Serving as a single point of coordination, we managed strategy, production, logistics, and installation across regions—ensuring every location expressed the new Brightstar brand with clarity and consistency. In collaboration with M Moser Architects’ brand standards, our team conducted a comprehensive global signage audit, adapted designs for regional requirements, oversaw fabrication and quality control, and orchestrated a seamless worldwide rollout.
The rebrand was executed smoothly across 45 locations on three continents, delivering a cohesive new look and global brand presence for Brightstar. Through careful planning and hands-on management, Directed helped Brightstar launch its new identity on time, on brand, and at scale.
"Ed Sanders has consistently gone above and beyond on the print jobs he has done for me and most were last minute rush orders. Excellent results every time. Ed is an expert in the commercial print industry and is my goto-guy whenever I have questions regarding special print jobs or paper options. On the very rare occasion Ed doesn't know the answer he will know where to get it."
Paul
Ferrali, The New York Times
"Directed has been able to provide unbelievable costs and production in unrealistic times over the past 8 months of COVID-19. We have been able to acquire the following: Graphics, Installation, Dispensers, Cleaning Agents, Wipes, PPE Supplies and various HR Direct Mailed Projects to our employees. I have worked with Ed over 30 years at my various firms and he is still eager to deliver which makes your job easier when we wear so many hats these days with limited staff.”
"Ed is a valuable resource within the printing/ graphics industry. He is responsive and quickly reacts to client requirements and demands. He follows through on all projects through completion and ensures that work performed is of high quality. Ed also submits creative ideas on projects that are in the design stages to help reduce or lower costs.”
"For over 20 years Directed has been providing Tishman Speyer with various office and facilities related services. The relationship started from a cold call and has grown into a strategic partnership over the years. I would recommend Ed for almost any project having an unrealistic deadline, budget which requires patience/ detail.”
Driton Shala, Teachers College, Columbia University
Claude Evans, Tishman Speyer
"Directed had been pitching to our firm for 16+ years, we received a recommendation from Switzer Group & Razor Consulting suggesting to let this firm have an opportunity to bid on various PPE Solutions for our locations. The projects consisted of poly carb dividers for NY & NJ, sanitizing stations, graphics & way finding signage, temperature scanning systems, PPE supplies for employees, educational literature and various Clorox and Lysol wipes. We can say that their team did not miss a beat, they delivered everything promised while going above and beyond our expectations.”
Navin Persaud, Federal Home Loan Bank
"Directed always delivers the product exactly to specifications, and at extremely competitive prices. Many of my requests have been last minute in nature, and have been handled with grace and speed. Since Edward has so many resources at his disposal, he is able to offer us creative solutions beyond print that including branding support and marketing suggestions.”
Frances Katzen, The Katzen Team
Fatima Hakim, Coty
FROM OUR FOUNDER
ED SANDERS
ED SANDERS, FOUNDER
DIRECTED WAS BUILT FROM THE GROUND UP. LITERALLY.
My story began in 1980 in a small print shop in deep Brooklyn, sweeping floors after school. I stayed curious and learned every part of the process, from bindery and prepress to running a press. By 20, I was the Print Production Manager of a large Manhattan print shop. That foundation shaped everything.
EDWARD M. SANDERS
“THE FUTURE”
Technology has evolved. Scale has grown. The mindset hasn’t. We understand how things are actually designed, made, installed, and executed. Experience matters. Craft matters. Follow-through matters.
Directed isn’t built on hype. Our foundation is doing great work. We have built lasting relationships with clients who value partnership, precision, and a team that stands behind what they deliver.
One of the best things taught to me by my father, Pops, was “Stay focused, perform your task better than anyone and business will come”. He was born in 1901 and the fundamentals of his teachings are instilled in all we do today.
