Directed bank US Presentation 2026

2026 Facility Solutions Projects Case Studies Capabilities

917.291.1016 Edward M Sanders ems@directedonline.com - www.directedonline.com

Presentation

EXPERIENTAL

EXPERIENTAL

EXPERIENTAL

EXPERIENTAL

SIMPLIFYING COMPLEX EXECUTION OUR INT EGRA T ED CA PA BIL IT IES A L L OW CL IE NTS TO

FOCUS

SIMPLIFYING COMPLEX EXECUTION BRANDING & PRINT Our integrated capabilities allow clients to consolidate SIGNAGE & ENVIRONMENTAL vendors, streamline project management, and maintain GRAPHICS brand consistency across locations.

WORKPLACE & INTERIOR SOLUTIONS FACILITIES & OPERATIONAL SUPPORT

From initial planning through production, installation, and support, we provide end-to-end solutions with a focus on efficiency, accountability, and long-term value.

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LINCOLN SQUARE

WHAT WE DO

BRAND & PRINT

PRE CI SI O N PRO D U C T I O N AN D BRAN D I MP LE ME NT A TIO N

From everyday marketing materials to large-scale

campaigns, we ensure brand

accuracy and quality, while also maintaining your deadline & budget.

> Digital & Offset Printing

> Marketing / Branding & Collateral > Promotional Products & Swag > Brand Implementation

BRAND & PRINT

SIGNAGE &

ENVIRONMENTAL GRAPHICS

WORKPLACE & INTERIORS

FACILITIES &

OPERATIONAL SUPPORT

WHAT WE DO

SIGNAGE & ENVIRONMENTAL GRAPHICS ARC HI T E CT U R AL

S I G N AG E , W A YF IN D IN G, A D A SY STEMS,

E NV I R O N M EN TA L B RA N D I N G

We design, fabricate, and install signage

that’s functional, compliant, and on-brand.

We don’t just make signs. We design create clarity, consistency, and presence. And, we manage

fabrication, logistics, and installation—so nothing gets missed.

> Architectural & Wayfinding Signage > Interior & Exterior Signage > Environmental Branding > Switch Film > Distraction Banding > ADA-Compliant Signage

BRAND & PRINT

SIGNAGE &

ENVIRONMENTAL GRAPHICS

WORKPLACE & INTERIORS

FACILITIES &

OPERATIONAL SUPPORT

BRAND & PRINT

SIGNAGE &

ENVIRONMENTAL GRAPHICS

WORKPLACE & INTERIORS

FACILITIES &

OPERATIONAL SUPPORT

WHAT WE DO

W O R K P L A C E & I N T E RIORS F U RNITURE , M ILL WO RK, F IN I SH ES & COOR DINA T E D IN S T A LL A TIO N S

Whether you’re refreshing a space or building it out from scratch, we manage the details that bring it together.

From single offices to full build-outs, we help shape

environments people actually enjoy working in. Coordinated sourcing and installation keep your projects on schedule & on budget.

> Office Furniture

> Millwork & Custom Builds > Flooring & Finishes > Acoustical Panels > Painting

BRAND & PRINT

SIGNAGE &

ENVIRONMENTAL GRAPHICS

WORKPLACE & INTERIORS

FACILITIES &

OPERATIONAL SUPPORT

WHAT WE DO

FACILITIES & OPERATIONAL SERVICES

MOV E CO O R D I N ATI O N A N D ONGOIN G F A CILITY SUP P ORT

Great spaces need follow-through.

We stay involved—helping clients operate,

maintain and evolve their spaces with them. > Moving & Storage > Warehousing

> Electrical Coordination > Cleaning Services

> Corporate Catering

BRAND & PRINT

SIGNAGE &

ENVIRONMENTAL GRAPHICS

WORKPLACE & INTERIORS

FACILITIES &

OPERATIONAL SUPPORT

PRIVACY ON DEMAND Being one of the most prestigious firms, A major NYC law firm, were in need of having an update to their existing client conference meeting rooms. Having

curtains dating back to the construction of the space, was outdated. They turned to Directed to present a solution of switchable film installed on glass.

The Conference Centers on the 25th floor of 767 5th Avenue in NYC embraces the latest in technology from Directed.

• Privacy Film Switchable on Demand • Latest in Clear Technology 99.6% Transparent • Lutron Interface for Controlling the Modes of Privacy • Manufacturing and Local Installation in the USA

EXECUTIVE C-SUITE INSTALLS PRIVACY ON DEMAND

A Brand New Conference Center on the 17th floor of 240 Greenwich Street in NYC embraces the latest in technology from Directed.

• Privacy Film Switchable on Demand • Latest in Clear Technology 99.6% Transparent • Lutron Interface for Controlling the Modes of Privacy • Manufacturing and Local Installation throughout North America

HOW WE WORK

A CLEAR, PROVEN PROCESS.

LISTEN & ALIGN Define goals.

Clarify constraints.

Establish timelines & budget.

DESIGN & SOURCE

Select materials & partners with precision.

PRODUCE & BUILD Fabricate.

Furnish.

Prepare for installation.

INSTALL & SUPPORT Seamless execution.

Lifecycle support.

Clear milestones.

Defined ownership.

WHERE WE WORK

ONE RESOURCE ONE SOLUTION

WHY DIRECTED

BUILT FOR COMPLEXITY. DESIGNED FOR SIMPLICITY. > Single-Source Accountability > Design-Sensitive Execution > Cost & Timeline Discipline > Scalable Infrastructure > Four Decades of Experience

We reduce friction without compromising standards.

INDUSTRIES WE SERVE

TRUSTED ACROSS INDUSTRIES.

Corporate

Retail

Hospitality

From single locations to national portfolios.

Education

E X EC UTION A T SCA LE

CONSISTENT DELIVERY. ANY SCOPE. ANY ENVIRONMENT.

Whether supporting a single-site refresh or a multi-location rollout, we provide the structure, oversight, and accountability required to execute with precision.

REBRANDING IGT TO BRIGHTSTAR

M.. Moser Architects brought us on to complete complicated rebrand across multiple platforms under a very tight deadline. The scope included ADA and environmental graphics, wayfinding, paint, CAD-cut vinyl, wall coverings, exterior illuminated signage, and custom glass graphics.

TIMELINE TO COMPLETE

47 GLOBAL TIER 1A LOCATIONS RFP COLOR PROOF ALL MATERIALS 47 LOCATIONS & SHROUD

6 months 2 weeks 2 weeks 1 week

We bring it together — seamlessly.

CASE STUDY

A GLOBAL REBRAND, SEAMLESSLY EXECUTED

SIGNAGE DESIGN, FABRICATION & INSTALLATION OF GLASS GRAPHICS, PRIVACY FILMS, PAINT. WALLPAPER, INTERIOR & EXTERIOR ILLUMINATED SIGNAGE

BRIGHTSTAR

THE CHALLENGE

THE SOLUTION

THE RESULTS

International Game Technology rebranded its global lottery business as Brightstar Lottery as part of a major corporate restructuring. The transformation extended far beyond a new name and logo. Hundreds of locations worldwide needed to be updated quickly and consistently, without disrupting daily operations.

The challenge was managing a complex, multi-site signage rollout while ensuring brand accuracy, quality control, and alignment with Brightstar’s new visual identity— at a truly global scale.

Directed was engaged as the central partner to lead the global signage transition. Serving as a single point of coordination, we managed strategy, production, logistics, and installation across regions—ensuring every location expressed the new Brightstar brand with clarity and consistency. In collaboration with M Moser Architects’ brand standards, our team conducted a comprehensive global signage audit, adapted designs for regional requirements, oversaw fabrication and quality control, and orchestrated a seamless worldwide rollout.

The rebrand was executed smoothly across 45 locations on three continents, delivering a cohesive new look and global brand presence for Brightstar.

Through careful planning and hands-on management, Directed helped Brightstar launch its new identity on time, on brand, and at scale.

BNY

GYMSHARK

CITADEL

NETFLIX

BURSON

Brightstar Lottery PLC, formerly known as International Game Technology or IGT, is a premier, pure-play global lottery company that officially rebranded in July 2025. It is a leading provider of lottery technology, services, and operation.

PROJECT LOCATIONS US, UK, Poland, Chile, Jamaica, Mexico, Spain and Trinidad

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

CASE STUDY

A REBRAND ACROSS THE GLOBE

INTERIOR & EXTERIOR SIGNAGE, GLASS COVERINGS, PAINT, WALL COVERINGS, BANNERS & EVENT MATERIALS

BNY is a global financial services company trusted to

THE CHALLENGE

THE SOLUTION

THE RESULTS

environments across its global

closely with BNY to manage

budget, the signage unveiling

footprint in an aggressive sixweek

the design, fabrication, and

became a critical component

timeframe, including locations in

installation of the new brand

of BNY’s broader brand

the United States, United Kingdom,

signage program. The team

transformation, reinforcing

Poland, Hong Kong and India.

oversaw every detail—from

a more modern, innovative

material sampling and color

presence across its global

matching to cost analysis,

workplaces.

BNY needed to update branded

manage, move, and protect over a third of the world’s assets.

As it approached its 240th anniversary, BNY launched a new brand identity and logo reflecting who the organization is today—

The effort required precise coordination across regions

logistics, and on-site

and where it is headed.

while maintaining strict brand

PROJECT LOCATIONS

Estate, Marketing, and Brand

United States, United Kingdom, Poland, Hong Kong and India.

Directed, a trusted provider known

Experience team partnered with

under demanding timelines, to execute the global rollout.

BNY

GYMSHARK

CITADEL

installation.

consistency. BNY’s Global Real

for delivering high-quality work

NETFLIX

BURSON

EVERCORE

Delivered on time and on

Directed collaborated

Through meticulous planning and coordination, Directed successfully delivered a simultaneous brand unveiling across three continents.

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

GYMSHARK’S FIRST U.S. FLAGSHIP

LANDMARK EXTERIOR SIGNAGE, INTERIOR VISUAL BRANDING, ADA SIGNAGE ELECTRIFIED SIGNAGE, CUSTOM PAINTING WITH CUSTOM WHITE WASHING TECHNIQUES OF LOGOS AND WALL COVERINGS

Gymshark is a UK-based fitness

apparel and accessories brand with a global presence across 131 countries. Founded in 2012,

it is one of the fastestgrowing names in fitness, driven by a highly engaged digital

community and influencer-

led marketing, with a limited

THE CHALLENGE

THE SOLUTION

THE RESULTS

With the US accounting for nearly

Directed worked closely

The Gymshark flagship store

50% of Gymshark’s global sales,

with Gymshark throughout

opened in December 2025 to

the brand had long expressed

the entire 16-week process,

immediate success, marking

its ambition to establish a

supporting the project from

a major milestone in the

meaningful physical presence in

initial walk throughs through

brand’s U.S. expansion. The

the market. The goal: open its first

final installation. Our team

13,000 square-foot, four-level

US flagship store in New York City,

delivered comprehensive

space serves as a community-

on an aggressive timeline and in

project management, material

focused destination, bringing

time for Black Friday.

sampling, color matching,

Gymshark’s digital-first brand

cost analysis, scheduling,

into a powerful physical

fabrication, installation, and

experience in a premier NYC

shrouding.

location.

physical retail footprint.

Following interviews with multiple

PROJECT LOCATION

from Clune Construction and our

firms and strong recommendations previous client, Joe & The Juice,

11 Bond Street, NYC

Gymshark selected Directed as its partner for this high-profile launch.

BNY

GYMSHARK

CITADEL

NETFLIX

BURSON

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

PRIVACY ON DEMAND

SWITCHABLE PRIVACY FILM FOR MULTIPLE LOCATIONS (NDA IN PLACE LIVE PICTURES CANNOT BE SHOWN)

Citadel is a leading global hedge fund and financial

services firm, founded in 1990, with more than $65 billion in assets under management

and 2,900+ employees across North America, Asia, and Europe.

THE CHALLENGE

THE SOLUTION

THE RESULTS

Known for its world-class New York

Directed designed and

The resulting environment

offices, Citadel sought to enhance

installed the advanced privacy

its spaces with greater flexibility—

film system with precision,

maintaining an open, collaborative

completing the workahead of

feel while ensuring privacy when

scheduleandunder budget. The

sensitive discussions arise. After

installation was executed with

experiencing Directed’s work at BNY

minimal disruption, reflecting

firsthand, the firm partnered with

Citadel’s high standards for

our team to develop an innovative,

quality and performance.

425 Park Avenue , NYC

transparency and privacy.

NETFLIX

BURSON

EVERCORE

visibility and confidentiality.

The new conference center reinforces the firm’s commitment to both openness

finance.

transitions seamlessly between

CITADEL

employees instant control over

qualities in the world of high

interactive conference center

PROJECT LOCATION

GYMSHARK

of innovation while offering

and discretion— essential

featuring switchable glass that

BNY

preserves Citadel’s culture

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

FLAWLESS EXECUTION FOR A GLOBAL ICON

MANUFACTURING & INSTALLATION OF INTERIOR GLASS GRAPHICS, WALLPAPER, CUSTOM PAINTED ALUMINUM ADA SIGNAGE FABRICATION NWITH MULTIPLE

ROUNDS OF PROOFS

Netflix is a global

entertainment leader

delivering award-winning

series, films, and games to

audiences worldwide through a subscription streaming platform.

PROJECT LOCATION

Netflix NYC Headquarters 888 Broadway, NYC

BNY

GYMSHARK

CITADEL

NETFLIX

THE CHALLENGE

THE SOLUTION

THE RESULTS

Midway through an interior refresh of its headquarters, Netflix grew dissatisfied with the design direction and execution.

With construction already underway and brand accuracy nonnegotiable, the company replaced the existing team and brought in Directed, recommended

by M To-Pros, under an accelerated timeline. The mandate was clear: get up to speed quickly, align with Netflix’s creative vision, and execute without disruption — while achieving absolute color fidelity across multiple materials and applications.

Directed led project management, sampling, color matching, fabrication, and installation of interior glass graphics, custom wall coverings, and painted aluminum ADA signage throughout the space.

With color as the defining element, Directed implemented an intensive proofing process, producing eight rounds of samples on final installation materials for each graphic. In close collaboration with Netflix, every image was refined and approved before production. All graphics were produced using a six-color UV printing process to ensure depth, consistency, and precision across surfaces.

Directed’s hands-on, detaildriven approach ensured every element was reviewed and approved in its final environment prior to production. The result was a seamless execution with no surprises — a space where color, material, and brand expression work in perfect alignment. Netflix confidently welcomed employees and guests into a refreshed headquarters that fully embodies the Netflix brand experience.

BURSON

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

WHERE REPUTATION TAKES SHAPE

INTERIOR DIMENSIONAL SIGNAGE, WALL COVERINGS, PAINTING, FABRICATION OF CUSTOM FURNITURE

Burson is a global public

relations and communications firm headquartered in NYC. As a leader in modern

communications, the firm

partners with organizations

worldwide to protect, promote, and grow their brands.

PROJECT LOCATION

Burson Global Headquarters

GYMSHARK

CITADEL

THE SOLUTION

THE RESULTS

Following its rebrand from BCW

Leveraging an established

Directed delivered a

to Burson, the firm established

partnership, Burson selected

cohesive, elevated workplace

a new global headquarters at

Directed to manage and

without disrupting Burson’s

3 World Trade Center within the

execute the brand refresh.

workflow. The finished space

WPP campus. The space need-

Our team provided end-to-

reinforces the firm’s brand,

ed to reflect Burson’s updated

end project management,

supports collaboration,

identity—techforward, collabo-

material sampling, and

and creates a modern

rative, and design-driven—while

seamless installation

environment worthy of a

supporting day-to-day oper-

across furniture, glass film,

global communications

ations in a fast-paced working

wall coverings, paint, and

leader

environment. With an aggres-

signage—ensuring every

sive timeline and an occupied

detail aligned with Burson’s

office, precision and coordina-

new visual identity.

tion were critical.

3 World Trade Center, NYC

BNY

THE CHALLENGE

NETFLIX

BURSON

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

A SEAMLESS HEADQUARTERS EXPANSION

INTERIOR DESIGN, PRODUCTION & INSTALLATION OF GLASS GRAPHICS, PRIVACY FILMS, WALL COVERINGS, PAINTING, ADA SIGNAGE ON MULTIPLE SUBSTRATES COMBINED WITH EVENT GRAPHICS

THE CHALLENGE

Evercore is a global

independent investment bank providing strategic advice

on M&A, restructurings, and

capital structure, alongside

wealth management, known

for its pure advisory model and senior expertise.

PROJECT LOCATION

Evercore was growing its New York City headquarters at Park Avenue Plaza, adding 95,000 square feet across the 39th through 41st floors. The expanded space needed to seamlessly integrate with the existing headquarters— maintaining brand consistency, architectural refinement, and a premium client experience— while meeting tight timelines and regulatory requirements across multiple new floors.

Evercore NYC Headquarters 55 East 42nd Street, NYC

BNY

GYMSHARK

CITADEL

NETFLIX

BURSON

EVERCORE

THE SOLUTION

As an existing print client, Evercore trusted Directed to deliver the signage, branding, and furniture scope for the expansion. We provided full project management from concept through installation, including detailed sampling and precise color matching. Our team designed and installed glass graphics, wall coverings, custompainted aluminum ADA signage, and associated finishes, ensuring a cohesive visual language throughout the three new floors.

Every element was carefully executed to align with Evercore’s understated, sophisticated brand and the architectural intent of the space.

SETON HALL

JOE & THE JUICE

NYU

THE RESULTS

The expansion was delivered on time and fully integrated with Evercore’s existing headquarters.

The finished environment supports Evercore’s continued growth while reinforcing its brand values of clarity, confidence, and discretion. The project enhanced both employee experience and client-facing spaces, resulting in a refined, cohesive workplace befitting one of the world’s leading independent advisory firm.

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

PRECISION UNDER PRESSURE

CUSTOM CARPET INSTALLATION - 65,000 SF ELECTRIFIED SWITCH FILM INSTALLATION 5000 SQUARE FEET FURNITURE REMOVAL & REINSTALLATION OF 800+ CABINETS

Seton Hall University School

of Law is a top-tier institution known for high bar passage, excellent employment rates and a premier Health Law program.

PROJECT LOCATION

Seton Hall University Newark, NJ

THE CHALLENGE

THE SOLUTION

THE RESULTS

Seton Hall Law School required

Directed developed a tightly

Completed on time and under

a full interior refresh —new

phased approach aligning with

budget, the project refreshed

flooring, cabinet reinstallation,

class schedules and building

65,000 SF of academic space

and advanced switch film—

access. Our team managed

without interrupting daily

completed within two weeks

demolition, installation, and

activity. Seton Hall’s facilities and

and without disrupting campus

logistics seamlessly across

procurement teams praised

operations. The competitively

the facility, maintaining quality

the project’s flawless execution,

awarded project demanded

under intense time constraints.

which elevated the learning

precise coordination, strict cost

By honoring standard labor

environment while meeting every

control, and all work performed

rates despite nighttime work,

performance and cost objective.

during evenings and off-hours.

we delivered exceptional value alongside efficiency and precision.

BNY

GYMSHARK

CITADEL

NETFLIX

BURSON

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

BUILT AT AIRPORT SPEED

FABRICATION & INSTALLATION OF NEW CUSTOM MILLWORK + REFINISHING OF EXISTING CABINETRY, WALL COVERINGS & ADA SIGNAGE

Joe & The Juice is a rapidly

expanding, Danish-founded café brand with over 380

locations, known fo its modern, high-energy environments and commitment to fast, healthy dining.

LOCATIONS

Pittsburgh International Airport 20+ U.S. Locations

THE CHALLENGE

THE SOLUTION

THE RESULTS

As Joe & The Juice accelerated its

Directed was brought on to

The Pittsburgh airport café

U.S. expansion, the brand faced

accelerate the process from

opened exactly on schedule,

an extremely tight timeline for

concept to completion. Our

meeting all brand standards

its new Pittsburgh International

design and architectural

and delivering premium quality

Airport café. Airport projects bring

teams produced rapid 3D

under pressure. Directed’s

added complexity—restricted

visualizations for quick ap-

agile workflow and advanced

access, strict security, and fixed

provals and streamlined fabri-

visualization tools proved

opening deadlines. With major

cation. By re-engineering pro-

key to executing flawlessly

capital at stake and no room for

duction, we reduced cabinetry

within tight constraints. The

delay, the team needed a partner

lead times by nearly 50%.

success reinforced Joe & The

who could compress both design

Realtime collaboration and

Juice’s confidence, leading to

and fabrication without sacrificing

daily coordination ensured

continued partnership across

quality or brand integrity.

that reviews and installations

future U.S. expansions.

progressed efficiently—keeping the project on pace with the seven-week schedule.

BNY

GYMSHARK

CITADEL

NETFLIX

BURSON

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

BRANDED EXPERIENCES THAT UNITE A COMMUNITY RE-WRAP OF EXISTING INTERIORS, POP-UP DISPLAYS, WALL COVERINGS, CLINGS, AND BRANDED MERCHANDISE

New York University NYU is one of the world’s leading private research universities, with

campuses in NYC and across

the globe. Known for its diverse

community and vibrant campus culture, NYU hosts hundreds of events each year celebrating

academic achievement, social impact, and student life.

THE CHALLENGE

THE SOLUTION

THE RESULTS

NYU needed a consistent, reliable

Directed partnered with NYU to

partner to manage branding for

create an annual event calendar,

Directed now supports NYU’s

multiple campus events— each

managing design, production,

with tight deadlines and strict

and installation for banners,

procurement requirements.

pop-ups, wall graphics, and

Competing against eight vendors,

custom merchandise. Extended

Directed was selected for

hours and flexible scheduling

competitive pricing, proven quality,

allowed the team to adapt

and exceptional communication,

quickly to changes and maintain

ensuring seamless coordination

consistent quality.

major events yearround— including Pride, MLK Day, graduation, and more— delivering cohesive, highimpact visuals that strengthen school spirit and simplify event planning.

across numerous academic and student-facing events.

PROJECT LOCATION

NYU Campus Events

BNY

GYMSHARK

CITADEL

NETFLIX

BURSON

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

MORE ROOM FOR WHAT’S NEXT

FABRICATION & INSTALLATION OF INTERIOR ILLUMINATED SIGNAGE & ADA SIGNAGE PAINT, WALL COVERINGS, SWITCH FILM & DISTRACTION BANDING

Octus is a premier provider

of global credit intelligence, data, and technology,

serving leading investment banks, buy-side firms, and law firms worldwide with

real-time, actionable insights across the credit lifecycle.

PROJECT LOCATION

Octus NYC Headquarters 295 Fifth Avenue, New York, NY

BNY

GYMSHARK

CITADEL

NETFLIX

THE CHALLENGE

THE SOLUTION

As Octus continued to scale, the company relocated to a new 43,000 square-foot headquarters in Midtown South. The space needed to support growing teams while reflecting Octus’ forward-looking mindset—more room for what’s next.

Located in the redeveloped Textile Building, the new headquarters called for a refined, modern workplace with premium amenities, including a café, library, conferencing spaces, and outdoor work areas. With a fixed move-in date and multiple trades operating simultaneously, precise coordination and highquality execution were critical.

Directed has a long-standing relationship with Octus’ Head of Real Estate and Facilities and was recommended to the general contractor, Connected.

Once selected, the Directed team moved quickly to support the accelerated schedule.

Directed provided full-scope project management, including sampling, color matching, design development, fabrication, and installation for all interior signage, ADA signage, paint, wall coverings, switch film, and distraction banding— working closely with all stakeholders to maintain the project timeline and budget.

BURSON

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

THE RESULTS

Octus opened its new headquarters on schedule to great fanfare. The finished space delivers a polished, high-quality workplace designed to foster collaboration, accommodate growth, and support the company’s next chapter.

OCTUS

PARAMOUNT

LUTCA

CASE STUDY

AN OFFICE REFRESH

PRODUCTION & INSTALLATION OF GLASS GRAPHICS, WALL COVERINGS, LIVING WALLS, MOVING, STORAGE & REINSTALLATION OF FURNITURE

Headway, a mental healthcare platform, connects patients with innetwork therapists

and psychiatrists, making

care more affordable and accessible. It also aims to

streamline the insurance billing and administrative process for both patients and providers.

PROJECT LOCATION

NYC Offices 401 Broadway, NYC

NETFLIX

BURSON

EVERCORE

SETON HALL

THE CHALLENGE

THE SOLUTION

THE RESULTS

Headway’s NYC office serves

Partnering with the Headway

The revitalized workspace

as a central hub for leadership

team, Directed fabricated and

reinforces Headway’s identity

and operations, supporting a

installed a full suite of interior

as a people-centered mental

hybrid, remote-first team. Though

elements, including glass

healthcare platform while

equipped with modern amenities

wall graphics, wall coverings,

enhancing office functionality.

and flexible meeting spaces, the

signage, and integrated

Refined branding creates a

environment needed refinement.

greenery featuring a living

stronger visual narrative, supported

The refresh introduced functional

wall. Managing the project

by added wayfinding and

upgrades—like conference room

endto-end, Directed handled

distraction bands for comfort and

naming and glass bands—and

sampling, coordination, and

clarity. Natural elements bring

renewed branded storytelling

precise installation of all

warmth and calm, balancing the

through a CEO mural, Journey Wall,

finishes. Thoughtful scheduling

modern design. Completed on time

and reception backdrop, creating a

minimized disruption while

with minimal disruption, the project

cohesive, inspiring, and welcoming

delivering a seamless refresh

delivers a cohesive, elevated

space for all.

that reflected Headway’s brand

environment for collaboration and

and culture.

connection.

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

HEADWAY

TUBI

GIII

BRIGHTSTAR

CASE STUDY

BRINGING A PLAYFUL BRAND TO LIFE IN A COLLABORATIVE NEW HQ FABRICATION & INSTALLATION OF INTERIOR ILLUMINATED SIGNAGE + ADA SIGNAGE, PAINT & WALL COVERINGS

THE CHALLENGE

THE SOLUTION

THE RESULTS

As Tubi prepared to relocate its

Working alongside the Tubi

The new headquarters reflects a

headquarters to a new space in

team, Directed was engaged

more connected, modern workplace

San Francisco, the goal was to bring

to deliver interior illuminated

designed to support collaboration at

the entire team onto a single floor.

signage, ADA signage, paint,

scale. Branded signage and finishes

The belief was simple but powerful:

and wall coverings that would

bring Tubi’s “going down the rabbit

when talented people work together

reinforce both functionality

hole” spirit into the space, creating

in one shared environment,

and brand expression. Directed

moments of delight while reinforcing

collaboration accelerates and

provided end-to-end project

the company’s identity.

connections deepen. The challenge

management, including

required.

was to transform an existing spec

sampling, color matching,

PROJECT LOCATIONS

suite into a space that could

fabrication, and installation.

support Tubi’s fast-paced product

Close coordination ensured all

and engineering teams—while

elements aligned with the design

clearly expressing the brand’s

intent while staying on schedule

playful, exploratory identity and

and within scope.

Tubi is a free, ad-supported streaming service owned

by Fox Corporation, offering thousands of movies and

TV shows across genres— from Tubi Originals to cult

classics—available on virtually any device, no subscription

PICTURED

315 Montgomery Street San Francisco, CA NETFLIX

BURSON

EVERCORE

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

project demonstrates how a tenant can successfully transform a spec suite into a distinctive, culturedriven workplace—made possible through strong partnership, precise execution, and seamless collaboration.

meeting an ambitious timeline.

SETON HALL

Completed in just eight weeks, the

LUTCA

HEADWAY

TUBI

GIII

BRIGHTSTAR

CASE STUDY

ELEVATING A FLAGSHIP SHOWROOM FOR A GLOBAL FASHION LEADER FABRICATION & INSTALLATION OF BRAND SIGNAGE + INTERIOR GLASS GRAPHICS, WALL COVERINGS & PAINT

G-III Apparel Group is a leading

THE CHALLENGE

THE SOLUTION

THE RESULTS

G-III Apparel Group’s New York

Directed was engaged to fabricate

both executive offices and a

glass graphics, wall coverings, and

The refreshed space presents a polished, contemporary setting that complements G-III’s expansive portfolio of global fashion brands. Updated graphics and finishes enhance the overall experience for designers, buyers, and executives while reinforcing the company’s commitment to quality and craftsmanship.

Delivered on time and within a demanding schedule, the project was met with positive feedback from G-III’s executive team— affirming the impact of a wellexecuted refresh in a highvisibility space.

U.S. apparel company that

designs, makes, and distributes men’s and women’s fashion

through a global mix of owned, licensed, and private-label

City headquarters serves as

and install interior brand signage,

flagship showroom for more than 30 owned and licensed fashion brands. The space is regularly

visited by designers, buyers, and

partners representing some of the

brands.

most recognizable names in the

industry. Maintaining a showroom PROJECT LOCATION

environment that feels current,

G-III Corporate Headquarters 512 Seventh Avenue, NYC

was essential. With constant foot

refined, and brand-appropriate traffic and high expectations

around craftsmanship and detail,

paint throughout the showroom

and office spaces. Working closely with the G-III team, Directed

managed the project end-toend, coordinating production and installation to meet the

compressed schedule. Careful

attention to detail ensured each

element aligned with the elevated standards expected in a luxury fashion environment.

the refresh needed to be executed precisely—within an accelerated two-week timeline.

NETFLIX

BURSON

EVERCORE

SETON HALL

JOE & THE JUICE

NYU

OCTUS

PARAMOUNT

LUTCA

HEADWAY

TUBI

GIII

BRIGHTSTAR

CASE STUDY

A GLOBAL REBRAND, SEAMLESSLY EXECUTED

SIGNAGE DESIGN, FABRICATION & INSTALLATION OF GLASS GRAPHICS, PRIVACY FILMS, PAINT. WALLPAPER, INTERIOR & EXTREIOR ILLUMINATED SIGNAGE

Brightstar Lottery PLC (formerly known as International

Game Technology or IGT) is a premier, pure-play

global lottery company that officially rebranded in July

2025. It is a leading provider

of lottery technology, services, and operation.

PROJECT LOCATIONS

US, UK, Poland, Chile, Jamaica, Mexico, Spain, Trinidad

NETFLIX

BURSON

EVERCORE

THE CHALLENGE

THE SOLUTION

THE RESULTS

International Game Technology rebranded its global lottery business as Brightstar Lottery as part of a major corporate restructuring. The transformation extended far beyond a new name and logo. Hundreds of locations worldwide needed to be updated quickly and consistently, without disrupting daily operations.

The challenge was managing a complex, multi-site signage rollout while ensuring brand accuracy, quality control, and alignment with Brightstar’s new visual identity —at a truly global scale.

Directed was engaged as the

The rebrand was executed smoothly across 45 locations on three continents, delivering a cohesive new look and global brand presence for Brightstar.

Through careful planning and hands-on management, Directed helped Brightstar launch its new identity on time, on brand, and at scale.

SETON HALL

JOE & THE JUICE

NYU

OCTUS

central partner to lead the global signage transition. Serving as a single point of coordination, we managed strategy, production, logistics, and installation across regions—ensuring every location expressed the new Brightstar brand with clarity and consistency. In collaboration with M Moser Architects’ brand standards, our team conducted a comprehensive global signage audit, adapted designs for regional requirements, oversaw fabrication and quality control, and orchestrated a seamless worldwide rollout.

PARAMOUNT

LUTCA

HEADWAY

TUBI

GIII

BRIGHTSTAR

CLIENT LIST AMC Networks

Columbia

JLL

RAMP

Accenture

Coty

John Varvatos

RXR

Alice & Olivia

Cushman & Wakefield

KARL LAGERFELD

SMBC

Ambac

Dassault Falcon Jet

Lord Abbett

SoHo Joes

Ashley Stewart

Daily Pay

LVMH

Springer Nature

Bank Street College of

Donnelly Construction

Macquarie

Stevens Institute

Education

Douglas Elliman

Michael Kors

Swiss Post Solutions

Bessemer Trust

Equinix

Mizuho

TBWA

BNY

Evercore

Moleskin

The Morgan Library &

Brightstar

Fairleigh Dickinson University

Moncler

Museum

Brookfield

Fresh Fields

MoMA

The New York Times

Burson

Fried Frank

MRM

Tishman Speyer

CAA

G-III

MSG

Turner

Cadwalader

Godiva

MUFG

VVA

CBRE

GroupM

Netflix

White & Case

Charles Schwab

Health First

NYU

Wunderman Thompson

Citadel

Institutional Investor

Osaic

Cockroach

Intersection

Osttra

Coforge

James E Fitzgerald

Paramount/CBS

Cole Schultz

Jefferies

Paul Weiss

TESTIMONIALS "Ed Sanders has consistently gone above

"Ed is a valuable resource within the printing/

"For over 20 years Directed has been

me and most were last minute rush orders.

quickly reacts to client requirements and

office and facilities related services. The

and beyond on the print jobs he has done for Excellent results every time. Ed is an expert in the commercial print industry and is my go-

to-guy whenever I have questions regarding special print jobs or paper options. On the very rare occasion Ed doesn't know the answer he will know where to get it."

graphics industry. He is responsive and

demands. He follows through on all projects through completion and ensures that work

performed is of high quality. Ed also submits creative ideas on projects that are in the

design stages to help reduce or lower costs.”

providing Tishman Speyer with various

relationship started from a cold call and

has grown into a strategic partnership over

the years. I would recommend Ed for almost any project having an unrealistic deadline, budget which requires patience/ detail.”

Paul Ferrali, The New York Times

Driton Shala, Teachers College, Columbia University

Claude Evans, Tishman Speyer

"Directed has been able to provide

"Directed had been pitching to our firm for 16+

"Directed always delivers the product

unrealistic times over the past 8 months of

Switzer Group & Razor Consulting suggesting

competitive prices. Many of my requests

unbelievable costs and production in

COVID-19. We have been able to acquire the following: Graphics, Installation, Dispensers, Cleaning Agents, Wipes, PPE Supplies and various HR Direct Mailed Projects to our

employees. I have worked with Ed over 30 years at my various firms and he is still

eager to deliver which makes your job easier when we wear so many hats these days with limited staff.”

years, we received a recommendation from to let this firm have an opportunity to bid

on various PPE Solutions for our locations.

The projects consisted of poly carb dividers for NY & NJ, sanitizing stations, graphics &

way finding signage, temperature scanning systems, PPE supplies for employees,

educational literature and various Clorox and Lysol wipes. We can say that their team did not miss a beat, they delivered everything

promised while going above and beyond our expectations.”

Fatima Hakim, Coty

Navin Persaud, Federal Home Loan Bank

exactly to specifications, and at extremely have been last minute in nature, and

have been handled with grace and speed.

Since Edward has so many resources at his disposal, he is able to offer us

creative solutions beyond print that

including branding support and marketing suggestions.”

Frances Katzen, The Katzen Team

FROM OUR FOUNDER

ED SANDERS

ED SANDERS, FOUNDER

DIRECTED WAS BUILT FROM THE GROUND UP. LITERALLY. My story began in 1980 in a small print shop in deep Brooklyn, sweeping floors after school. I stayed curious and learned every part of the process, from bindery and prepress to running a press. By 20, I was the Print Production Manager of a large Manhattan print shop. That foundation shaped everything.

Technology has evolved. Scale has grown. The mindset hasn’t.

EDWARD M. SANDERS

“THE FUTURE”

We understand how things are actually designed, made, installed, and executed.

Experience matters. Craft matters. Follow-through matters.

Directed isn’t built on hype. Our foundation is doing great work. We have built lasting relationships with clients who value partnership, precision, and a team that stands behind what they deliver.

One of the best things taught to me by my father, Pops, was “Stay focused, perform your task better than anyone and business will come”. He was born in 1901 and the fundamentals of his teachings are instilled in all we do today.

HEIRARCHY CHART CEO

COO

CFO

CIO

CPO

CRO

Facilities Manufacturing

Commercial & Digital Manufacturing

Signage

Digital

Smart Film

Wide Format

Lead Project Manager

Design

Project Manager

Design

Wall Coverings

Offset

Project Manager

Design

Distraction Banding

Web

ADA Wayfinding

Presentation Supplies

Pack/Ship

Warehousing & Distribution

Quality Control

Quality Control

Project Manager

Architect

Client Coordinator

Project Manager Client

On Site Project Manager

Architect

ELEVATION/PROOF

PR OD U PA CED CK ED

PRODUCTION SPECS:

Qty: 2

14"

Size: 14”W x 3.5”H Material: acrylic logo &3M no lam lettering cut Process: matching vinyl printed HQ off the Epson

3.5"

APPROVED APPROVED AS NOTED REVISE & RESUBMIT NOT APPROVED REVIEWED BY:

DATE: PANTONE 185 C

PREPARED BY: MM PM: AP

PANTONE 540 C

US BANK URGENT SAMPLES DIRECTED ONLINE

ESG COMPLIANCE

RECYCLING 1 TON of PAPER:

Environmental, social, and governance (ESG) concerns continue to ratchet up as stakeholders increasingly expect a company’s business strategy to align with its sustainability commitments, priorities, and requirements. Stakeholders understand the impact and dependence of companies on the environment and society, and it’s evident that sustainability reporting and disclosure are more than “check-the-box” compliance exercises. ESG is about risk and opportunity.

It could underpin your business strategy and have the potential to unlock strategic possibilities. For many companies, ESG is about business fundamentals. Our latest survey data shows that 89% of executives are proactively making strides now to hold themselves accountable and drive trust with their stakeholders, better positioning themselves to thrive and differentiate over the long term.

• Saves 17 mature trees • Conserves 7,000 gallons of water • Preserves 3 cubic yards of landfill space • Reduces the need for 2 barrels of oil • Saves 4,100 kWh of electricity (enough to power a home for 5 months) • 500,000 trees are cut down weekly to produce Sunday Newspapers.

• Recycling just 1/10 of American newspapers annually, could save 25 million trees.

• Recycling a single run of the Sunday New York Times saves 75,000 trees.

• Recycling all US newspapers could save 250 million trees.

• Theaverage American uses 7 trees worth of paper each year.

• An estimated 1 billion trees’ work of paper is thrown away annually in the US. • Americans use 85 million tons of paper per year.

• 17 saved trees can absorb 250 pounds of carbon dioxide; burning them would create 1,500 pounds of CO2.

• In 2007, over 56% of paper consumed in the UD was recycled, equaling 360 pounds per person.

• 400 paper mills use recovered materials for their production process.

We released an ESG readiness report in March 2022, at which time 21% of executives indicated that their companies had established a cross-functional working group—made up of executives across finance, accounting, risk, legal, sustainability and other business leaders—to drive strategic attention to ESG for the business. A similar profile of respondents surveyed recently noted that progress in establishing a cross-functional working group has nearly tripled to 57%.

ESG readiness and external assurance remain valuable tools in preparation and can make a significant impact on a company’s governance and reporting processes and controls. Our recent findings show that nearly all (96%) executives plan to seek external assurance for the next reporting cycle, with 61% already seeking external assurance and 35% seeking external assurance for the first time. These findings indicate that more mature ESG programs typically have key components of an effective governance structure like ESG councils and assurance processes in place.

FORESTRY FACTS

Arewerunningout of treesin the U.S.?

No; in fact, there are more trees in the U.S.today than there were 70 years ago. The paper and forest products industry plants more than three times the number of trees that are harvested every day.

Howmanytreesare planted eachyear in the U.S.?

Over 2.5 billion trees are planted annually in the U.S. The forest community alone plants over 1.5 billion of these trees; averaging about 4 million new trees planted daily, Are we cutting down more trees in the U.S. than we're planting?

Doescutting downtrees for papermakingleadto deforestation?

No, cutting down trees for papermaking does not lead to deforestation. Deforestation involves permanently clearing trees for purposes such as agriculture, development, or other uses where trees are not allowed to regrow. Paper companies and the forest products industry actively reforest areas they harvest. They replant trees, encourage new growth, and create forested areas where none existed before. However, deforestation is a significant issue in many parts of the world, particularly in the tropics, driven mainly by population pressure. In these cases, forests are often cleared for fuel or to make way for agriculture.

No. Forest growth has exceeded harvests since the 1940s.

What percentage of the world's wood is used each year to make paper?

Only about 17% of the 3.3 billion cubic meters of wood consumed worldwide annually is used for papermaking. Much of this wood comes from wood chips and residues left behind from sawmill operations. Over half of the world’s harvested wood is used for fuel, primarilyfor cooking and heating.

Will recycling paperhelp savetropical rainforests?

Recycling paper can help indirectly preserve tropical rainforests. The trees in tropical rainforests are rarely harvested for paper; instead, deforestation is mainly driven by population pressure in underdeveloped nations. More than 90% of tropical deforestation occurs due to the demand for agricultural land and firewood.

Howmuchof aharvested tree isactually used? Isanypart wasted?

The forest products industry utilizes almost every part of a tree, ensuring minimal waste. Larger trees with diameters over 8 inches are used for lumber and building products, while smaller parts like trimmings and wood chips are recovered for paper production. Natural chemicals from wood chips are extracted for products like turpentine, plastics, and food flavorings. Tree bark is recycled into garden mulch or used for energy in paper mill furnaces. Leaves, needles, and small branches left in the forest replenish the soil with organic matter, helping to retain water and prevent runoff.

Paper vs. E-Waste Computers andElectronics • The electricity used to power a computer for five months could produce enough paper for the average person for an entire year.

• Paper is biodegradable, and nearly 60% of all paper in the U.S. is recycled.

• In contrast, only 18% of electronic devices are currently recycled, and e-waste constitutes the largest waste export in the U.S. Is "e-waste" considered hazardous?

Certain electronic components contain materials that can be hazardous, depending on their condition and density. For example, nonfunctioning CRTs (cathode ray tubes) from televisions and monitors are considered hazardous under California law.

What shouldI dowith myelectronicdiscards?

Follow the mantra of “Reduce, Reuse, Recycle”: • Reduce e-waste by making smart procurement choices and maintaining your electronics • Reuse functioning electronic equipment by donating or selling it.

• Recyclecomponents that cannot berepaired.

Let’s simplify your next project.

ONE PARTNER. FEWER HANDOFFS. BETTER RESULTS.

1001 AVENUE OF THE AMERICAS, NYC 1001 AVENUE • WWW.DIRECTEDONLINE.COM INFO@DIRECTEDONLINE.COM • 917.589.8900