“r evenge tourism” strikes back!

She presented this magazine’s forecasts about how the international travel growth of 60% from 2022 will continue with as much as 30% in 2023 to 1.6 billion, which is still slightly less than 1.8 billion from 2019. If we take into account the war in Ukraine, which drastically reduced the number of tourists from this country and from Russia, and the Chinese zero-Covid policy which was in force until recently, the results are more than satisfactory. When the Ukrainians, Russians and Chinese return one day, hopefully already in 2023 or at least in 2024 - global tourism will record its highest results ever.

Thousands of newspaper articles and television reports were spent on the missed opportunities of Croatian tourism. Will the local hotel owners, restaurant and B&B owners and other «tourism workers» finally learn their lessons from the record years 2019 and 2022 and the pandemic years 2020 and 2021 and finally enter the mode of «sustainable tourism» with realistic prices and adequate service, remains to be seen. We can only hope. And believe that «revenge tourists» will continue to love Croatia even when the desire for «revenge» subsides.

Foreword

robert Čoban Director

The first time I’ve heard of the term «Revenge tourism» was in December last year in Zagreb, from the mouth of Joan Hoey from The Economist, at The World in 2023 conference. This term signifies the “revenge” on the pandemic by the people who could not travel in 2020 and 2021 and are now taking every opportunity they get to pack their suitcases.

Contents

I had the opportunity to see the scale of “revenge tourism” already at the beginning of this year in Amsterdam, when tickets to all the most relevant museums and exhibitions were sold weeks in advance and there was no chance to buy them at the scene. It was as though the entire world rushed to Amsterdam to see the largest Vermeer exhibition in history at the Rijksmuseum. All the places I visited after that, from Dubai and Abu Dhabi to Malaga and Lisbon, were the same –lines, crowds, in airports, in restaurants, in front of museums and galleries…

18 we sHare tHe FunDamental principles oF Democracy anD Human rigHts

Dr. Henk Voskamp

Ambassador of the Kingdom of the Netherlands to Croatia

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Aspekt obrt za savjetovanje i usluge gen energija

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VrboVec business Zone an iDeal location For businesses looking to inVest in croatia 16 aZerbaijan - a country leD by a strong leaDer embassy oF tHe republic oF aZerbaijan in croatia corporate image anD social responsibility grawe – 30 years in croatia

26 more anD more women in managerial positions anDreja VukojeVić

Director of the Croatian Chamber of Economy Communications and Marketing Department and Tourism Sector

30 in some areas oF business, equality is still cHallenging milena proDanić tiŠma

Owner of “Vedri obzori” British School

32 pHrase “woman in business” will always be exotic irina tomić

Director of Sales and Marketing at Blue Kotor Bay

36 tHree DecaDes oF tHe museum oF croatian Zagorje jurica sabol museum oF croatian Zagorje, Director

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‘Digital commerce’ – a wiDe range oF tecHnological anD business online actiVities aDria summit 2023.

40 tHe Vibrant spirits oF tHe amaZon nikolina gotal