2021 Portfolio by Dionisius Ardhito

F O T R L O IO P IO D BY

O T I DH R A S U I NIS

WELCOME AND ENJOY THE TRIP

About Me Hi my name is Dionisius Ardhito. I’m a Binus University student majoring in Creative Advertising. For me communicating skills through visual representation is an essential skills in this modern era. With that, I intend to hone and explore my visual communication skills to higher levels. communic

Education: 2018-Present 2015-2018 Experiences: 2021

Bina Nusantara University Bina Bangsa School Bandung

2016-2017

Graphic Design Intern at Tokovapeku Freshmen Leader for Freshmen Year Programme 2023 Member of Student Council

Skills: Adobe Photoshop Adobe Illustrator Adobe Premiere Microsoft Paint

pretty gooooooooooooooooooood not badddddddddddd hmm okkkkkkkkk wait what???

Contact: Email Phone

dionardhito.email@gmail.com 082119102220

2019

Problem:

Mission:

Planning through day-to-day work tasks is a challenge, even more so planning for our long-awaited vacation during this pandemic

Traveloka going to be the go-to travel brand in people’s mind when they plan on their vacations.

Target Audience:

Key Visual:

Gender : Male and Female Job : Office workers Education : Undergraduate Age : 22-30 Social Class : B Demographic: Urban and suburban Psycographic: Working for 7-10 hrs per day Hobbies : Travelling, Music and cooking

The campaign utilizes “direction” as the key visual of choice. The intention is to guide people towards the best and hassle-free way possible with Traveloka.

Team: Harry Chaiyanda Dionisius Ardhito Chris Adriel

Street Sign

Activation Media Through this media, we strive to reach people at their nearest whereabouts. One way we can achieve that is by strategic placement of our media where our target is frequently exposed to.

Team:

Ideation : Harry Chaiyanda Digital Imaging : Dionisius Ardhito Chris Adriel

Busway Map

Waze Ads

Digital Activation Aside from using conventional media, we also use the digital media approach such as using Instagram posts and Waze Ads. However, we still incorporate our “direction” key visual.

Team:

Ideation : Harry Chaiyanda, Dionisius Ardhito Digital Imaging : Dionisius Ardhito Chris Adriel

Instagram Carousel

3 Media Advertisement

3 Media Advertisement

Phase Ideation Digital Imaging

: Team : Aulia Rachmania, Vinne Shevin : Dionisius Ardhito

In this print ads my team have an idea where we can show how smooth the hair by making a bookmark on magazine that made out of smooth hai

3 Media Advertisement

Phase Ideation Digital Imaging

: Team : Aulia Rachmania, Vinne Shevin : Dionisius Ardhito

to show how erhair can make your hair stronger, my team have an idea where we put a picture of a girl on a shopping bag so people could understand how strong the hair after using erhair product

3 Media Advertisement

Phase Ideation Digital Imaging

: Team : Dionisius Ardhito, Aulia Rachmania, Vinne Shevin : Dionisius Ardhito

In this project me and my team was assigned to make a brand activation for ERHA’s hair product erhair.

In this brand b activation I have an idea where people can experience the smoothness of the hair when they use erhair, so in this brand activation I’ll try to make chair that have a hair texture so people can touch and fell the smoothness of the hair.

Beyond Ordinary is one of Museum of Toys’s quotes where all the toys inside the museum are truly beyond ordinary toys

The shape of the brochure mimics the M on MOT (Museum of Toys) logo.

In the third Candu series, I got a brief from my supervisor to design the third Candu series which is tiramisu flavor. Some of the asset actually taken from the previous Candu series for example the brown spiral.

For the Candu v3 flavor, I was informed that there will be tiramisu, coffee, cookie, and cheese flavor. Because of that, I made the mentioned flavors as the visual object which I then made into an asset in packaging. I took the lip-like asset from the previous Candu series with color changes to adjust it f to the mood from Candu v3.

As for the logo itself, I used the logo from the previous Candu series which I then made color modifications to adjust it to the colors of the tiramisu flavor.

Candu.eliquid Instagram I have had a handful of opportunities to design feed postings of the Candu.eliquid Instagram account.

From time to time, the posts gradually became variative, such as in terms of color and layout.

Candu Super Premium is rumored to be the last Candu series from Awkarin, with that being said, I got a brief from my supervisor to create an entirely different mood for the packaging. In designing the Candu v4 packaging, I made a few alternatives, but this was the final alternative chosen as the Candu Super Premium (v4) packaging.

Pr

Candu Super Premium has a pretty special flavor. The name comes from the mentioned flavor which is the Lord of Hundreds, where the flavor is inspired from one of the most expensive cheeses in the world. Which is why cheese is the asset I have used. For the lip asset, I used a different lip from the previous series.

Since Candu v4 has a cheese flavor, I gave the Candu logo a cheese flavor mood. For the background color selection, I used purple to create a premium look.

(1st Alternative)

(2nd Alt

ternative)

(3rd Alternative)

Tokovapeku is a vape store with a few branches, including Sunter, Bandung, and Bali.

Tokovapeku’s social media is quite active to attract followers and educate vapers, especially new vapers.

Instagram Post I made a few Tokovapeku Instagram feeds for around 5 months. Layouting and adjusting the topic with the brand identity is a challenge in each and every design posting..

Instagram Post for CemaraCemana I made this post for CemaraCemana that discusses a recommendation about the music artist, Mawang. In the design, I used a pop art style to represent the color and mood of Mawang’s song.

Cemara Seasonal Logo

Tinutuan (Bubur Manado)