Wilbert_DMG_Book_2

Dino Marketing Group WILBERT FUNERAL SERVICES, INC. BRAND & CONTENT DEVELOPMENT

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Agency Info for Wilbert Submitted by Dino Marketing Group 350 W. Hubbard St. Ste. 400 Chicago, Illinois 60645 www.dinomarketinggroup.com

Randall Hess, Content & Client Strategy Chief

2026

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708-228-4015 rhess@dinomarketinggroup.com

DMG was founded in 2000 as Dino Publishing, a custom publishing

Quickly our early clients realized our skillsets equally met their other

company that created branded journalism and custom publications

agency needs, and they recruited us to help with their PR, advertis-

for brands years before the phrase content marketing was coined.

ing, branding and activation requirements. We named products,

We developed content that showed customers the value they

and we spun off and rebranded new divisions, holding companies

received from their relationships with brands and their products.

and manufacturing operations. We wrote and implemented Vision

Initially we focused on the recreational marine space, but this

statements and developed employment branding and internal

expanded to include other luxury, recreational and lifestyle

communications. We managed trade and consumer shows and

categories. Eventually it grew to include a sizable B2B stable, as well.

events, executed cobranding programs in distribution channels

Dino Marketing Group

Agency History

and managed brand lanes for companies with multiple adjacent From the start, we were intimately involved in developing the

brands. We curated their meaning and dressed them for success.

messaging strategies of our clients, helping them unlock the story behind their brands, and presenting those stories with maximum

As websites and digital marketing became the way of the world

appeal for their customers. We helped these brands approach the

we helped our clients become savvy and shift their efforts online.

customers as an audience, we made them better storytellers and

We worked with them to launch new websites, integrate with

presented their stories with the highest production values in the

CMS, CRM and PIM solutions. The scale of these engagements has

most effective channels available.

continued to grow, and the tools we use have continued to expand. But we still make our clients better storytellers, and we still help their customers, prospects and partners realize how valuable those brands and products are to their lives and business.

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Dino Differentiators Beyond our history and the experience, capabilities and taste of our team, there are three significant differentiators for our engagements versus many other agencies.

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From the start we have been a fee-based agency. We have avoided the traditional agency time and materials approach.

We agree to a general statement of work and a fee, and

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encourage the clients to shift priorities and focus as needed

executive function that primarily focuses on capturing all costs/revenue. Our account managers for all clients are also producers for them. This reduces cost, plus any

without concern for cost, like an all-you-can-eat smorgasbord.

miscommunication caused by intermediaries between

This allows budget certainty for both clients and us, and only

clients and doers.

agreed external costs are passed to clients.

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Related to this, we do not have a standalone account

Dino Marketing Group

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Philosophically, we believe that good storytelling must honor the needs of a brand’s various audiences, even when they don’t always know what those needs are. One crucial element of every brand story is why the brand exists. Because customers buy your why even more than your who, what, where and when. All things in balance, of course, but always with why at the heart of it. We’ve found one of the best ways to give meaning to your brand is to encourage customers to provide the meaning for you as they explain their interaction with your products and brand. They are even more believable than you, typically speak from experience and their stories work as an invaluable third-party endorsement.

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Structure, Expertise, Account Team etc.

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The differentiators above notwithstanding, we do take project

with high-end video studios, consumer insights firms, and other

work outside of our primary fee-based engagements, but this is a

specialists. Across these partnerships we have managed their

small percentage of our work, and is often supplemental to the fee

inclusion within our own cost structure or as an external cost paid

engagements when those clients have projects beyond defined

by clients depending upon the situation. We also have extensive

scope. If it is useful for clients, we do it, but prefer the fee approach

experience in multiple-agency engagements, and pride ourselves

for mutual predictability.

on working well with others.

Our client engagement teams are typically co-led by a strategy/

Our location in downtown Chicago is a boon to our staffing needs

content/copy person and creative direction/design person, supple-

in terms of available employee base, skillsets and access to major

mented by other team members with varied expertise and experience.

universities. We participate in full- and part-time undergraduate

We also utilize long-term freelance relationships to supplement skill sets and capacity, primarily in the areas of photography/ videography, back-end web development, specific technology platforms, programmatic advertising, SEO, portal management

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and content subject matter experts. We also have relationships

and graduate intern residencies with Northwestern University’s Integrated Marketing Communications, Journalism and School of Business, as well as DePaul University’s marketing and business programs and Columbia Chicago’s school of design. And the freelance and contractor community in Chicago is robust.

Randall Hess Strategy, Branding, Content, Account Lead 30-plus years experience in agencies and publishing Northwestern University, Illinois (Masters and Bachelors) Kraig Devenport Creative Direction/Strategy, Digital Design, Account Management 30 years agency experience Ferris State University, Michigan Russell Duncan Branding, Creative Direction, Multidisciplinary Design 25 years agency and publishing experience Middlebury College, Vermont Caroline Miller Content Strategy, Copywriting, Account Management, Analytics, Social Media 6 years agency experience University of Michigan Lan Baylina Naval Interactive Design, Web Development, Video Management, Social Media 8 years agency experience University de Vic, Catalonia, Spain

Dino Marketing Group

Our Wilbert team would include:

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Current Client List Includes...

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Boston Whaler (Edgewater, Fla.) – The premier fishing boat brand

Big Brand Tire & Service (Moorpark, Cal.) – The sixth largest

in the world, with the requisite product luxury, pricing and customer

tire retailer in the country, Big Brand owns and operates multiple

base. Selling through dealerships, their product ranges from 14-foot

retail tire shop brands and over 340 retail locations across

skiffs to 43-foot offshore dreamboats that start at $1.5 million.

20+ states. They are on an acquisition tear, meaning that new

That’s a massive range of customer types to attract. We’ve

shops must be integrated into their brands constantly. They

helped them do it for over 21 years, introducing new products and

are also very dependent upon direct marketing to integrate

expanding their branding, while growing their average boat size

the brand and drive business. We assist with various brand

and margin in the process.

integration and launch activities, product branding, email and CRM programs, video creation and employment brand efforts.

Hyundai Translead (San Diego, Cal.) – This Hyundai subsidiary

We have worked with BBTS for about two years.

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manufactures OTR trailers and related products, including dry van trailers, refrigerator trailers, and truck bodies, sold direct (to

Oxford Capital Group and Oxford Hotels & Resorts

clients like Amazon) and through dealerships. In the six years

(Chicago, Ill.) This venture capital and hospitality operations

we’ve worked with them, we helped expand a “manufacturing

group develops, operates and runs boutique and marquee

excellence” brand to include “innovation” and “customer success”

hotel brands and affiliated restaurants, etc., as well as luxury

storylines, and to become the #1 trailer manufacturer in North

senior and rehab housing. Their business thrives on partner-

America. We’ve also helped them introduce new products, launch

ships and outside investors who are comforted by both the

a customer portal, spin up an aftermarket business, launch new

glamour and buttoned-up business acumen of the group, and

factories and shine at numerous trade shows.

we’ve helped them burnish that storyline for the last eight years.

CM Truck Beds, PJ Truck Beds, Dakota Truck Beds (Kingston,

offshore boat brand that serves both hardcore fishing and family

Ok.) – These sister brands are owned by Bain Capital, as part of

recreation markets. Their range of boats includes models pushing

a larger trailer and heavy equipment group called ATW. We have

$300k, so while there are more expensive brands, Sailfish buyers

worked with multiple brands throughout the ATW portfolio to raise

certainly think of them as luxury discretionary spends. We’ve

their profile, brand perception, market share, dealer share and

worked with them for seven years, helping to expand their dealer

help them rise above a mom and pop industry. We have worked

network and clear out pipeline backlogs. They are owned by

with various ATW brands for more than 10 years.

Dino Marketing Group

Sailfish Fishing Boats (Cairo, Ga.) – Sailfish is a middle-market

venture equity firm Georgia Oaks, which we also helped with positioning and content.

Pre-cast/Pre-stressed Concrete Institute (Chicago, Ill.) – PCI is an education, advocacy and networking association for a specialty

4Front Engineering Solutions (Carrollton, Tx.) – 4Front has

product and architectural industry vertical. We’ve helped them

acquired 12 companies across interconnected “materials handling”

punch above their weight with branding, publication design, trade

industries, and collectively is the largest player in most of them.

show efforts and a nationally recognized design competition. We

Owned by Sweden-based multinational Assa Abloy, 4Front is in

have worked with them for nine years.

the process of integrating the disparate companies into a cohesive collection, with well-honored brand lanes, CMS and CRM systems integration, and upgraded branding across the board. We had raised the profile and stature of several of the purchased companies, and upon purchase we were asked to do the same for the rest of the portfolio and for possible upcoming purchases. We began working with this team five years ago.

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Many of the above companies and brands are the #1 and/ or premium players in their respective categories. Looking back at former clients, that positioning was also generally the case with: • Sea Ray Boats (Knoxville, Tn.) • Big Tex Trailers (Mount Pleasant, Tx.) • Big Tex Trailer World (Frisco, Tx.) • EMPLOYERS workers comp insurance (Reno, Nev.) • Bayliner Boats (Knoxville, Tn.)

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• Lund Boats (Little Falls, Mn.) • Harris Pontoons (Fort Wayne, In.) • Grand Banks Motor Yachts (Malaysia) • Palm Beach Yachts (Palm Beach, Aus.) • Fisher & Paykel Appliances (Australia) • DCS Grills (Los Angeles, Cal.) • Beko Appliances (Australia) We’ve also supported co-marketing opportunities with premium lifestyle partnerships in the liquor/wine, clothing, automotive, jewelry, cigars and travel industries.

Across our current and prospective clients, we see no conflict

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with Wilbert or its various brands.

Dino Marketing Group

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Agency FAQ’s 1. What are Dino’s differentiators?

4. What technologies and solutions do we have experience with?

We often sum up our unique value as quality, quantity, ease and

We have worked in a broad range of technical solutions, whether

affordability. In addition to the qualities of our staff, this speaks to

legacy, client chosen or our recommendation.

our pricing approach, which encourages clients to ask for more without concern for running up hours/cost.

2. How are external Dino partner costs accounted for?

Preferred partners are often covered within our cost structure, but are sometimes listed as external costs borne by clients depending upon the specific partnership and engagement. This

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can be clarified in the quoting process.

3. What challenges do we foresee in an engagement with Wilbert and its subsidiaries and partners?

We expect many of your challenges to be unknown to us, and will be clarified in the early parts of the engagement. On the surface, the breadth of your customer personas, complexity of your vertical/brands/subsidiaries and the strength of competitors will be an important part of an initial Discovery phase. Systems integration is surely expensive and slow, and even the best-managed tech stacks are challenging to integrate across disparate organizations.

You have the advantages of market primacy, brand legacy,

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corporate history and an established customer base.

CRMs: HubSpot, Marketo, MS Dynamics, Salesforce, Adobe Marketing Cloud and custom client solutions. We have also suffered through problematic integration projects.

CMS, and related front- and back-end dev languages and applications: WordPress, Adobe Experience Manager, HubSpot, Drupal, SquareSpace, Woo Commerce, PHP, REST API, Gutenberg, Elementor, ACF, Laravel, NodeJS, Express, NPM, ASP.NET, HTML CSS, SCSS, Tailwind, Bootstrap, JavaScript, jQuery, VueJS 2, React, MetaLocator.

Database Management: MySQL, PostgreSQL, MongoDB, SQL Server Hosting: Heroku, WPEngine, Pantheon, AWS. MAP: Catsy PIM, custom Digital Asset Libraries, Synology, Dropbox.

General, Project Management SEO, Accessibility, Performance, Security, Testing, Version Control, Agile, Sharepoint, Wrike, Basecamp.

Dino Marketing Group

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Dino Marketing Group

BETTER STORIES, DEEPER CONNECTIONS DINO MARKETING GROUP creates lifestyle-rich messaging environments for brands. Across platforms and channels, these consumer-centric communications reflect the lifestyle to which your customers aspire.

OUR COMPANY comprises marketing strategists and publishing experts, writers and editors, photographers and designers, developers and analysts, all focused on making your company an indispensable part of your customers’ lives.

THE CONTENT is evocative, compelling and versatile. Dino creates content with legs—multidimensional strategic assets that can be used throughout your organization and out into your delivery channel.

THE RESULT is deeper engagement that resonates with consumers and increases their value to the brand.

We bring your story to life, and present it using the highest production values and smartest technologies.

We make you a better storyteller.

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Dino Marketing Group History & Projects Dino Marketing Group was founded in 1999, helping brands become better at telling their stories and connecting them to their customers’ stories. At first that meant magazines, brochures and collateral, but it quickly expanded to include advertising, events and public relations. As online options expanded, we began developing websites, email and social media campaigns.

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Tying all of this together are strategies that align client business drivers with customer needs and desires.

Today DMG comprises marketing strategists and publishing experts, writers and editors, photographers and designers, technologists and analysts, all focused on making our clients

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an indispensable part of their customers’ lives.

Years in Business

60+

Avg Employee Tenure (years)

Marketing Award Wins

20+

Number of Industries Served

60+

13+

Dino By the Numbers

Number of Websites Launched

21

Longest Engagement (years)

10+

Avg Engagement (years)

100+

Number of Trade Shows Supported

40+

Number of New Product Launches

Dino Marketing Group

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Dino was engaged by the brands shown here as agency of record or to handle major projects drawn from our suite of integrated marketing, content and technology solutions that are innovative, scalable and ideal for any brand attempting to define and differentiate itself.

Brand Building

Website Design

Dino turns brand strategy into coherent messaging that

Dino creates websites that meet visitors’ needs, honor the stages

communicates well with customers. Our strategies advance

of the sales funnel, work across platforms and deepen the

clients’ business and brand drivers with award-winning creative.

conversation. Plus, they’re beautiful and smart. We can manage

Our branding and creative executions help name and launch

everything from simple design re-skins and content feeds to

products, sell to and through dealers and distribution partners,

major site redesign. We also partner very well with development

increase brand and message awareness, change brand

firms and other agencies to ensure our clients get exactly what

positioning, and improve retention and upselling.

they require.

Campaign Management

Partnerships

Dino conceives, develops and manages campaigns that support

Dino forges co-marketing partnerships between compatible

brand and sales strategies, creating assets and messaging that

brands with aligned branding and tactical goals. The cross-brand

work across channels and time. Multi-channel assets increase

synergies are valuable to both, increasing sizzle, attendance

reach and ROI, and we ensure your strategies (and our good

at events and reach in each other’s marketing efforts. Often

work) have maximum impact on your market.

there is a value exchange, whether it is budgetary support or in-kind products to amp up events. When co-marketing events and

Content Marketing

promotions are captured in sharable content, the bounce

Smart content marketing marries the needs of the customer

can extend into each partner’s audience.

with the goals of the brand, whether granular tactics to move particular products or broad reframing of brand meaning.

Dealer Support Programs

Your story needs to be told coherently to elicit impact, no matter

Dino helps brands improve the performance of their distribution

the channel. Dino executes content marketing strategies that tie

networks by creating dealer-level assets that work in local markets,

back to your business goals, delivering measurable results and

building dealer resource portals that empower distributors and

ensuring that all tactics are on message.

agents, and managing campaigns that drive prospects to their local purchasing channel.

Dino Marketing Group

Major Engagements or Projects, and the Kinds of Solutions Provided

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2026

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Dino Marketing Group

A few of our favorite projects

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2026

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Dino Marketing Group

NEW WEBSITE Client : HYUNDAI TRANSLEAD The new HyundaiTranslead.com site involved an updated CMS, new branding, new photography and product information, and integration of upgraded technology for 360-degree product rotating and an upgraded dealer locator solution.

We’ve also helped Hyundai introduce new products in new categories, ramp up their Aftermarket Parts business, launch and activate a new Vision statement, market a major upgrade in their manufacturing footprint and look best-inshow at numerous trade shows.

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BRAND IDENTITY Client : ORANGELINE TRAILERS Kubota wanted to launch a private label trailer line on the backs of our client Big Tex Trailers. They wanted a brand that was separate both connected to both Kubota and Big Tex. Dino Marketing Group created a vibrant brand look for OrangeLine professionalgrade trailers. Central to this new brand

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is the cohesive and comprehensive website. Dino developed the name, brand meaning, top-line messaging and all collateral for this new brand of trailers

2026

affiliated with Kubota power equipment.

Dino Marketing Group

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P RODUCT BRANDING Client : SAILFISH BOATS Sailfish Boats worked with Dino Marketing Group to realign impressions of their brand with the quality of their boats. To do so, Dino Marketing Group developed content-rich collateral in the form of quad-folds and magazines, mixing product and owner stories to deliver both rational and emotional justifications to believe in the brand.

06. GOOD SKINCARE

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08. PCI 10. ORANGELINE 12. TEXTRAIL 10 miles off the Maine coast

15 miles from shore

14. HYUNDAI TRANSLEAD

fishing mistaken ground

st. augustine, florida

may fishing for cod

september fishing for mahi-mahi

You choose to go out.

You have to come home.

You choose to go out.

You have to come home.

16. BIG TEX 18. HAHN EQUITIES 19. V.COLLECTIVE

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20. BOSTON WHALER

Sailfish Boats are designed with the comfort-minded features

and options that active families need to maximize every outing.

Our lineup of impeccably constructed boats offers something

most laid-back beachgoers and beyond. Count on our Sailtech Construction method and exclusive VDS Hull Design to deliver a soft, safe ride — and count on Sailfish for quality that lasts.

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Center Consoles

Dual Consoles

Walk Around

Learn the secret that makes Sailfish one of the most reliable boats on the water at sailfishboats.com

Foam-filled stringers wrapped in quad axial fiberglass form the backbone of every Sailfish boat, providing superior strength without excess weight.

Sailfish Boats Florida Sportsman Full Page Ad - 8 x 10.875 1048-2022158

for every boater, from the most serious offshore anglers to the

Introducing the New 316 Dual Console. The 316 DC checks all the boxes: comfort, safety, versatility, capability – come see it for yourself. The brand new 316 Dual Console captures everything boaters love about past and current Sailfish models, modifying to suit modern tastes and reflect the latest technology. With the best depths of cockpit in its class and great fishing-equipped amenities, the 316 Dual Console is fishing-focused and family-friendly.

Center Consoles

Dual Consoles

Walk Around

Learn the secret that makes Sailfish one of the most reliable

 boats on the water at sailfishboats.com/316dc

21. BAYLINER ELEMENT Sailtech Construction unites science, materials and human touch to build lasting structural integrity into every hull, ensuring your safe return home from every fishing trip.

Dino Marketing Group

27 WHY SAILFISH

Brand Integration

2026

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Client : BIGBRAND When Big Brand acquired successful locations, they faced a loyalty challenge with legacy customers attached to old branding.

To ensure retention, we overhauled their outreach, collateral, and digital presence.

The strategy emphasized that while the name above the door had changed, the friendly faces remained and were now backed by better pricing and quality control.

We created new branding standards and nurture campaigns that professionalized the service experience while maintaining a community-focused feel.

VIEW BOOKLET

Dino Marketing Group

VIEW VIDEO

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BIG

Get Black Friday tires on Black Friday terms That’s INTEREST-FREE FINANCING for:

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12

(less than $500)

($500-$999)

Months Months

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Months ($1,000+)

Shop Now

Email Marketing

R ebranding Client : TEXTRAIL TRAILER PARTS Dino worked with TexTrail to integrate an acquired brand and give the existing brand a complete overhaul — beginning with the extensive development of a new logo.

2026

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The rebranding also included: • Brand Guide • Print and Digital Advertising • Event Support • Business Cards and Letterhead • Website Design/Development • Social and Digital Media

Dino Marketing Group

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Brand Refresh Client : BIG TEX TRAILERS

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To align the creative and messaging across its many vendors and dealers, Big Tex Trailers worked with Dino Marketing Group to create its first brand standards guide. This included a refresh of the Big Tex logo as well as introducing new typography and color systems.

Dino Marketing Group

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Brand Identity Client : GOOD SKINCARE

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Dino Marketing Group provided the ground-up branding for Good Skincare — luxury skincare made from minerals and botanicals from the Costa Rican rainforest. This branding included logo development as well as all bottling and package design. Dino also developed an e-commerce website and email newsletter for the brand.

Dino Marketing Group

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Dealer Support Client : BIG TEX TRAILERS Dino Marketing Group developed an online Dealer Resource Center to keep Big Tex dealers informed and armed with resources they could use to connect with customers and close more sales. Dino also helped Big Tex develop private-label websites built and maintained on behalf of dealers.

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Dino Marketing Group

DEALER ADVANTAGE MORE leads, MORE revenue and MORE margin.

At Big Tex Trailers, we’re passionate about building things that last. That includes our best-selling trailer portfolio, but also the relationships we share with the industry’s most accomplished dealer network. Together, we’ve set the standard for the trailer industry for more than 35 years. For 2018, we are excited to introduce the Dealer Advantage program so you can...

Connect

Convince

Close

You must be in the right The art of persuasion is Closing is easier with place with the right learned and, combined with financial services that presence to win the deep product knowledge, remove friction from the right kind of attention. is irresistible. negotiation and sale.

CONNECT

WITH PROSPECTS AND MOVE THEM DOWN THE SALES FUNNEL World-Class Personalized Dealer Websites and digital strategies are optimized to make the phone ring and get leads. These free sites are personalized to your dealership, and will professionalize your web presence and lead-response program.

CONVINCE

LEADS YOU HAVE THE PERFECT TRAILER SOLUTION, AND INCREASE LIFETIME VALUE World-class online employee training will change the professionalism and quality of your dealership.

The Best-Trained Staff knows the product better, closes more sales, and will help ensure you have less employee turnover. ATW University is your no-cost solution to help you put your best foot forward, and close more sales.

Training

+ Retention =

Sales

CLOSE

SALES WITH POWERFUL CONSUMER FINANCING RESOURCES Don’t let sales stall when it’s time to close the deal.

Dealer Advantage has access to Exclusive Funding Sources that help more customers qualify so you can close more deals and maximize margin.

We’re committed to partner success. If you’d like to begin or expand a relationship with Big Tex, please contact your Big Tex Sales Representative.

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Branding Client : 4FRONT 4Front is a 12-brand holding company owned by international conglomerate Assa Abloy. Dino helped 3 of the brands that 4Front purchased look worth being purchased by 4Front through a realigned branding strategy, new product launches, and expanded partnerships.

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When those brands were purchased, 4Front asked us to help address the branding shortcomings, technical integrations and GTM strategies of the rest of the portfolio. We have been upgrading branding materials across the portfolio and for the holding company, have been slowly shifting websites from custom solutions to a shared Adobe Experience Manager platform, expanded product launches, and addressed various event, dealer and content needs throughout.

Dino Marketing Group

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P roduct Branding Client : BAYLINER’S ELEMENT Dino helped Bayliner launch its unique Element line of boats with an entirely new branding strategy to set it apart from Bayliner’s traditional offerings. From naming to logo design to messaging and design strategies, Dino framed Element to appeal equally to new-to-boating customers and cost-sensitive shoppers.

The result was a hugely successful launch that has become a cornerstone of the brand’s overall positioning and ongoing profitability. The Element storyline has evolved and branched out to support line extensions, with lifestyle coverage in Bayliner’s magalog, email newsletters, website and distribution channels.

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NE WEL W CO ER M A ET OF O BO THE AT IN G

Dino Marketing Group

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$0 down and about $150 a month* www.StartBoatingToday.com

THE ROADMAP TO HAPPINESS HAS NO ROADS

BUILT AROUND YOU, YOUR FAMILY AND YOUR FRIENDS

PERFORMANCE AND SAFETY, HAND IN HAND

Even if you have the weight of the world on your shoul-

Element comfortably fits a family of four, with capacity

Element has the power to pull a wakeboarder and the speed to thrill a skier. Its high sidewalls, non-skid surfaces,

for up to six. At 16 feet, Element stows in most garages,

ders, when you’re on the water, you’re floating. Element, the revolutionary new 16-footer from Bayliner, brings

and its low towing weight is suitable for most compact

snug seating with well placed grab handles, and full-time

that transformational magic within reach. Whatever held

SUVs. Under-seat storage throughout and room onboard

level flotation all help to provide onboard safety.

you back before is no longer in the way. So hit the road

for a cooler ensure that no gear is left behind.

toward a new kind of happiness—the water’s fine.

AFFORDABLE BOATING HAS BEEN REDEFINED

$150 A M O N T H !*

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A NEW SHAPE, A NEW ERA Whether you choose the Standard or optional Sport

16'2"

7'5"

1,570 lb

60-hp

12 gal

Get everything to start your own Element adventure—

TAKE TURNS TAKING TURNS

boat, motor AND trailer—for $0 DOWN and payments on par with a cable bill. That’s about: $150 A MONTH*.

Element’s M-Hull™ improves stability while passengers are

With a low monthly bill, fuel-efficient outboard engine,

configuration (includes a Sport Arch, gel coat color

boarding and reduces leaning as the boat turns. Familiar

low-maintenance components and a lightweight build

choice, cooler, bow filler cushion and special hull graphics),

automotive-style handling, 360-degree unobstructed

that lessens your trailering load, Element changes every-

Element’s spacious cockpit and bow seating areas

views, and one simple, easy-to-read, multifunction gauge

thing. The possibilities are bigger, the price tag is

promote onboard comfort and foster easy conversation

make learning to drive the Element a cinch.

smaller, and all the old excuses no longer apply.

among passengers. element

Optional Sport configuration available with your choice black or red color

With Element’s innovative M-Hull,™stability is built in

Quick planing and clear sight lines improve driver visibility

*Based on a transaction price of $13,500.00 plus estimated dealer prep, destination charges, taxes and registration with zero down at 5.74% APR for 120 months. Subject to credit approval and not all buyers will qualify for the above terms. Monthly payments may vary.

Dealer sets actual price. See dealer for details.

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Content Marketing

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Client : EMPLOYERS INSURANCE Recognizing that agents are the most important influence on provider selection, Dino developed a content and delivery strategy to empower agents and engage prospects. The resulting library of stories presents powerful third-party endorsements wrapped in easily digestible (and eminently shareable) narratives.

Dino Marketing Group

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in Englewood, Colorado, it was truly momentous—in more ways than one.

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Customers’ way of seeing is Employers’ way of seeing.

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Did get your customer prospective blue light glasses?

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SEND AWAY

Making customers the hero Rnare nunc eu erat dales molestie mau ris quis ex mattis quislimole li mau ris quis ex mattis quislimole liquam quam mlestie mauris quis ex m nare nmau ris quis ex mattis quislimole liquam.

Looking at everyone through the same lens

> continued

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Rnare nunc eu erat blue molestie mau ris quis ex mattis quislimole liquam mlestie mauris quis

2026

mlestie mauris quis ex matto ales molestiernare ornare nunc eu erat so go dales tem.

• All of our expertise is focused on getting workers’ comp right, from right-priced quotes through handling claims.

• Strategic partnerships with local associations that enable us to offer premium discounts and dividends where permitted, as well as long-term savings. www.employers.com/workers-compensation

Better and Better, Easier and Easier

Digital Campaign Clients : EMPLOYERS INSURANCE

• Empowering agents with tools to be valued advisors and provide more resources to the businesses you serve.

Dino Marketing Group

• Carefully-designed programs, including a robust Return-to-Work program, an expert fraud prevention team that has saved millions in fraudulent claim costs, and a 24/7 “Injured Employee Hotline” (IEH) for receiving medical triage and assistance.

From newsletters to content pages to marketing to a customer self-service portals, clients with market-leading • EACCESS, our online portal makes account management easier for both you and your toolboxes Dino Marketing ® andGroup more. has helped EMPLOYERS and time-saving quoting platform, painless renewals, online audit and billing options, PrecisePay find a friendly-professional voice and feel that communicate confidence and care.

• With our Get-A-Quote Engine, receive immediate quotes in less than a minute and a quick and painless ®

path to purchase if you like what you see. www.employers.com/business-owners

Copyright © 2020 EMPLOYERS. EMPLOYERS® and EACCESS® are registered trademarks of EIG Services, Inc. Employers Holdings, Inc. is a holding company with subsidiaries that are specialty providers of workers’ compensation insurance and services focused on select, small businesses engaged in low-to-medium hazard industries. The Company operates throughout the United States, with the exception of four states that are served exclusively by their state funds. Insurance is offered through Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company, all rated A- (Excellent) by the A.M. Best Company. Not all companies do business in all jurisdictions. * for receiving medical triage and assistance

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Content Strategy

2026

Client : SEA RAY BOATS Happy owners make the best marketers. In 1999, Dino approached Sea Ray with the idea for a lifestyle magazine that would celebrate the experiences of real customers, transforming their stories into an undeniable argument for boat ownership. These stories were then leveraged into decades’ worth of print and digital content.

Dino Marketing Group

47

Content Strategy Client : OXFORD

2026

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Oxford Capital Group conceives, develops, launches and operates boutique and marquee hotels, resorts, restaurants, senior housing and more across North America and partners with co-developers in Europe. They rely on investors, funders, partners and government entities to buy into their vision and have faith in the capabilities. We have sharpened their storytelling, dressed them for success and helped them maintain their online presence.

Dino Marketing Group

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50

R ebranding Client : PJ TRAILERS

2026

One of the most forward thinking brands and products in the industry PJ Trailers used Dino Marketing Group’s services to move into the 21st century. With a brand update and website redesign complete with a product inventory management system PJ Trailers saw great market success.

Dino Marketing Group

WORKING HARD TO KEEP YOU

MOVING FORWARD WE’RE IN THIS TOGETHER When times get tough, PJ Trailers doesn’t back down; we double down. We’re adding capacity to increase production on the trailer models your customers want, so that delays don’t stand in the way of your success.

We’re also building our team so that we can continue to support yours with the tools and resources to help you grow. Now isn’t the time to sit and wait. Together,

[

FOR HELP PLACING ORDERS, VISIT PJTRAILERS.COM OR CONTACT US TODAY.

]

PJ Trailers NATDA Single Page 9.25 x 11.375 1040-2020119

we can keep moving forward.

51

WEB CONNECT CLICK. LEADS. SALES.

Content Strategy Client : BOSTON WHALER For over two decades, Dino has combined the power of storytelling and the importance of strong branding to help grow Boston Whaler’s customer base. This treasury of content is used in myriad ways and across various channels, from prospecting to lead enticement to owner retention.

2026

52

Dino Marketing Group

53

2026

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Dino Marketing Group

Dealer Support Client : BOSTON WHALER IMAGE GALLERY Boston Whaler’s previous asset library was vast and incredibly difficult to use in a strategic way. Dino helped Whaler clean it up, improving the quality and presentation of the assets and increasing uptake by their many partners and dealers.

55

Content Strategy Client : PCI MAGAZINE PCI approached Dino to re-brand their organization as well as to redesign their magazine, Ascent. The brand standards guide has become the backbone of PCI’s branding efforts. It has given the creative a more cohesive look across all materials created by their multitude of partners and regional branches.

2026

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Dino Marketing Group

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2019

ANNUAL REPORT 2022 PCI desIgn awards awards reCePtIon

Product Launch & Branding Client : HYUNDAI TRANSLEAD Hyundai Translead is a Hyundai subsidiary focused on the dry van, refrigerated van and chassis market. Dino Marketing Group is helping HT launch their HT LinkSense™ sensor and telematics solution, developing positioning and branding, followed by launch at trade shows. HT has ridden a “manufacturing excellence” theme for the past six years, and DMG is guiding them to use HT LinkSense and other tech-forward features and products to pivot to an industry innovation leader position.

2026

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Dino Marketing Group

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Market Expansion Client : GLOBAL BUSINESS VENTURES

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GBV is a U.S.-based international investment and development firm primarily focused on opportunities throughout the Middle East, including in Egypt, Saudi Arabia, Qatar and more. Their portfolio includes hospitality, residential, commercial, automotive, architectural, marine, construction and entertainment developments.

2026

Dino has helped GBV develop branding, project planning materials, pitch decks, videos, industry development ideation, company naming and more. It is fascinating to see developments come together, build up steam and head toward launch.

Dino Marketing Group

61 ‫أركان اإلميان‬ P I L L A R S

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O F

F A I T H

7/25/18 5:42 PM

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R ebranding CLIENT : CM TRUCK BEDS

2026

When ATW purchased CM Truck Beds, it was a small underwhelming truck bed manufacturer with poorly conceived branding that didn’t match the quality of the product. Dino created a crisper more mature look and re-focused the CM storyline, using deeper looks into the product and manufacturing processes to emphasize the quality and superior value of their truck beds.

AL ER

Aluminum-skirted truck bed with steel chassis

Aluminum truck beds from CM tow more than any other body in North America. Precision-engineered to ensure lasting durability,

CM Truck Beds offers comprehensive fleet solutions that empower

CM’s aluminum beds are built stronger and lighter weight to deliver

fleet managers, making cost of ownership and speed to delivery

incredible fuel economy and corrosion resistance. And thanks to our

better than any manufacturer in the business. CM service bodies

partnership with Sheffield Financial, you can make these beds easy

offer versatility for every body, delivering industry-leading quality,

for your customers to own with exclusive financing options.

selection and convenience, with the largest in-stock inventory available.

SB / STEEL SERVICE BODIES

Dino Marketing Group

TOWS STRONGER. LASTS LONGER.

SMART & VERSATILE FLEET SOLUTIONS

n

Immediate product availability — Faster than Anybody!

n

Nationwide parts and service network for convenience and savings

n

CM service bodies are designed to upfit all major truck brands

n

Component-style configurations allow easy customization

n

Industry-leading warranties

Available starting at $225/month* with plans from Sheffield Financial

n Best-in-class rated towing capacity n Designed to fit all major truck brands n Industry-leading quality, selection and product availability

AL RS

n Nationwide parts and service network for convenience and savings

ALL-ALUMINUM truck bed

CM Aluminum Truck Beds: Tested. Proven. Trusted.

BUILT FOR YOUR SUCCESS

Available for as low as $100/month* CM TruckBeds NTEA Single Page 10.875 x 14.5 1035-2019113

580.564.7537 SBA / ALUMINUM SERVICE BODIES

*with approved credit from

580.564.7537

CM TruckBeds - Aluminum NTDA Single Page 8.5 x 10.875 1035-2019223

Learn more about CM fleet solutions at cmtruckbeds.com/fleets.

BUILT FOR YOUR SUCCESS

Financial.

Sheffield Financial is a division of Branch Banking and Trust Company. Member FDIC.

223_CMTB_Aluminum_NATDA_a_rev.indd 1

10/14/19 12:55 PM

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iwsolutions.com

Brand Guidelines

Integrated Warehouse Solutions

Version 01

3

SECONDARY COLORS The secondary colors lend vibrancy and variety to the brand. Use only one at a time, and do not use more than a small amount.

2

PANTONE® 7502 C

PANTONE® 350 C

PANTONE® 2138 C

PANTONE® 3556 C

1

SECONDARY COLORS Pantone 7502 C CMYK: C:13 M:20 Y:45 K:3 RGB: R:206 G:184 B:136 HEX: CEB888

Pantone 2138 C CMYK: C:62 M:42 Y:17 K:12 RGB: R:100 G:118 B:146 HEX: 647692

Pantone 350 C CMYK: C:74 M:18 Y:81 K:62 RGB: R:44 G:82 B:52 HEX: 2C5234

Pantone 3556 C CMYK: C:0 M:88 Y:94 K:0 RGB: R:238 G:56 B:49 HEX: EE3831

COLOR PRIORITY CHART 1 PMS 294

is the dominant color within the primary color palette.

BRAND GUIDELINES

2

PMS 637 and Cool Gray 11

are the 2 non-dominant primary colors and are used in equal amounts alongside 294.

3 The 4 secondary colors

should be used only in conjunction with the primary colors.

2021–2022

26

27

64 iwsolutions.com

Edition 08.2021 © IWS Integrated Warehouse Solutions 2021

Brand Guidelines

Integrated Warehouse Solutions

Version 01

iwsolutions.com SUB-LOGO USE WITH IWS LOGO The lock-up can appear anywhere within a layout; it does not have to appear alongside the IWS logo. However, the lock-up should never be any larger than ¼ the height of our corporate logo. This is especially true when used as part of a grouping with our corporate logo.

R ebrand

SUB-LOGO LOCK-UPS In most cases, the logo lock-up of our sub-brands should appear on all IWS materials. The 2 versions of the lock-up shown below have been approved for usage.

2026

Client : IWS Integrated Warehouse Systems was formed by purchasing a handful of warehouse equipment manufacturers, all of which continue to run as standalone brands. Dino helped IWS develop a brand for the parent company, and determine a brand architecture that leverages the strength of the individual brands for end consumers while lauding the advantage of the combined brand family for distributors. We also developed branding and campaigns for individual products in the IWS portfolio.

¼

Note that IWS brand colors have been applied to the sub-brands’ logos for visual consistency.

LOGO JUSTIFICATION When appearing with the IWS logo, the sub-brand lockup can be either centered or right justified.

12

13

Distributor Resources

Become a Distributor

News

Careers

Contact Us

BECOME A DISTRIBUTOR Expand your capabilities with Bluff, Nordock and Wesco.

GET STARTED TODAY

OUR BRANDS

Bluff Manufacturing is a leading provider of steel and aluminum boards and plates, portable yard ramps, warehouse safety equipment and steel structures to companies throughout North, South and Central America for 80+ years.

Learn More

Innovative dock levelers and equipment that solves key industry challenges. Inis est, sam estor sent, sandignatem ipic torrore volum at fugia accum fuga. Nem fuga. Oritae voloreribus ex et et quis verro incilit atiores ciatia velecta quasimo lorere.

Learn More

Dino Marketing Group

About Us

Wesco's product line includes full lines of hand trucks, drum trucks and pallet jacks with an assortment of industrial material handling products such as plastic box carts, U-boats, service carts, wood dollies, shelf carts, machinery movers and scissor lifts.

Learn More

OUR SOLUTIONS

The Integrated Warehouse Solutions family of brands are equipped to outfit the material handling industry with a comprehensive range of products and custom engineered solutions to safely and efficiently move product in and outside of any facility.

See the Total Solutions

DISTRIBUTOR RESOURCES

TRAINING

MARKETING

PRODUCT LITERATURE

SUPPORT

Visit the Resource Site

© 202 1 , I WS — I n te g ra te d Wa re h o u se So l u t i o n s A l l R i g h ts Rese r ve d .

INTRO

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INTRO

HEADLINE

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THANK YOU

65

P roduct Branding Client : L-CLASS YACHTS

66

Sea Ray’s yacht offerings faced an onslaught of Euro-styled luxury yachts with modern design sensibilities that demanded both new product development and a new storyline. This storyline needed to reclaim sophistication and luxury while holding onto legacy brand advantages. Dino developed the L-Class sub-brand narrative and redefined these select models as the pinnacle of Sea Ray’s artform, a distinctive group of yachts that brought sophistication to the fore.

Inspiration and luxury were combined into the Inspired Luxury tagline, and the theme was set.

2026

Innovative virtual reality executions and microsites combined with unique experiential tours and tactical email content campaigns to help sell out three years of advance production slots. People began buying yachts they wouldn’t get for several boating seasons. Rock-solid strategy, compelling story and innovative tactics are the recipe for brilliant content marketing and laudable sales success.

L CLASS BRAND

Dino Marketing Group

T r u e l u x u r y l e av e s a l a s t i n g i m p r e s s i o n

With its graceful lines and sophisticated aesthetic, an L-Class yacht captivates at first sight. But look closer and you’ll find even more to love: Powerful performance. Superior livability. Personalized customer service. Because when style and substance marry this beautifully, it’s not about what a yacht can do for you; it’s what it does to you.

L590 | L590fLy | L650

L-Class_8.375x10.875.FINAL.indd All Pages

|

B e gi n y our j our ne y w i t h an L -C La s s C o nCi e r ge t o day. s e a r a y. c o m / l - c l a s s

L650fLy

6/11/15 5:31 PM

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Content and New Company Launch Client : VALET LIVING AND MULTIPRO Valet Living is the country’s leading multifamily amenities provider, helping multifamily communities increase resident retention, protect asset value and grow net operating income.

Dino has helped Valet Living upgrade branding, increase market penetration and improve both community and resident communication.

2026

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With MultiPro, Dino also helped Valet Living spin off a maintenance and construction division as a new company, integrating 12 smaller companies.

We created a new name, new meaning, combined online and campaign efforts, and built out a new sales approach.

Start A Project

| MAKE READY | OTHER SERVICES | BLOG | WHO ARE YOU?

Need Help Choosing a Project?

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MultiPro Property Solutions offers nationwide, comprehensive and hassle-free property solutions through a single point of contact, simplifying the execution process with a broad range of services, guaranteeing timely and efficient completion of projects.

FIND YOUR MULTIPRO Enter zipcode

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Services You Need, Quality You Want

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Find A Location | Contact Us | Search

WHY MPS?

With more than 100 years of collective experience in multifamily housing turns, MultiPro Property Solutions offers a one-stop shop for all CapEx and OpEx needs.

Experienced Service

Expert cleaning services perfected for over a century, so your next tenants can move in safely and confidently.

We’ll Take on Anything

Take on any maintenance project with confidence by giving us a call, we’re eager to help with projects of any scope.

How MultiPro Solutions Works

CHOOSE SERVICE

BOOK AVAILABILITY

Tell us more about your availability and your

Tell us more about your availability and your

location to select your dates and times.

location to select your dates and times.

Our Services Include:

CARPET CLEANING

RESURFACING

LIGTH REPAIRS

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VIEW MORE

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PAINTING

MAKE READY

CLEANING

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VIEW MORE

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VIEW ALL OF OUR SERVICES

Our other services include Heavy Repairs, Roofs, Windows, HVAC, Porter Services, Exterior and Other Repairs

ARE YOU A CONTRACTOR?

MAKE-READY Find all the details you need on our blog, from great events to personal testimonials.

Our blog is the place to learn all things MultiPro.

See what working with MultiPro could look like for you.

CAREERS

BLOG

See what people are saying about us!

M

Mary Smith ★★★★★

Pamala Jackson ★★★★★

P

Dallas, October 2, 2023 via Google

Dallas, October 2, 2023 via Google

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S

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Sam O’Connor ★★★★★

Dallas, October 2, 2023 via Google

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Find Your Perfect Fit in 30 Seconds

Mus cones alicae venimus expeleniet.

Our unrivaled reliability creates customer confidence. You can be secure in the knowledge that our vetted and bonded workforce will ensure that of all your needs are met, on

time and to the highest standards. With more than 40 years of collective experience in multifamily housing turns, we are your one stop shop for all your OpEx needs.

Terms & Conditions | Privacy Policy | Careers All materials included on this site, including logos are property of MultiPro Property Solutions unless otherwise noted. ©2023 MultiPro Property Solutions. All Rights Reserved.

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Why MultiPro Solutions One-Stop-Shop Deep Experience Well-Resourced Broad Availability Locations

Other Services Heavy Repairs Roofs/Windows HVAC (Texas) Porter Services Exterior and Other Repairs

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Service Areas Houston Area Dallas Area Chicago Area Los Angeles Area

Make Ready Cleaning Painting Light Repairs Resurfacing Carpet Cleaning

MultiPro Website

CONTACT US

69

Brand Vision Client : HYUNDAI TRANSLEAD

70

Hyundai Translead had a vision problem. They needed to elevate their brand purpose beyond selling trailers. We developed a narrative focusing on the value they unlock for the entire value chain, from the manufacturers they supply, to the families they feed.

Aligning with their parent company’s vision of Progress for Humanity, we centered the brand on communal good and collective effort. “Keeping Our World in Motion” has remained their primary theme and creative touchstone for three years.

2026

VIEW VIDEO

Dino Marketing Group

71

Product Launch/Retail Strategy Client : BIG BRAND TIRES : CASCADE Big Brand Tire & Service knew the person at the service desk was their best lever to influence a sale. After launching a white-label tire to capture more margin, they struggled to get staff to prioritize it over established brands. We designed the “Consider Cascade” campaign to empower customers to lead the conversation.

Using point-of-purchase materials like door clings and counter tents, we prompted customers to inquire about the sub-brand. Coupled with sales incentives, this awareness campaign significantly increased Cascade’s percentage of total sales.

2026

72

Dino Marketing Group

73

Rebrand and Relaunch Client : TORCH FITNESS

2026

74

Valet Living relies on amenity usage to drive resident retention and revenue. While exercise classes were struggling for traction, they knew they were a premier “sticky” amenity, if only uptake could be improved. We developed a campaign highlighting the social benefits of these classes, targeting the multifamily demographic with relatable, high-energy content. This approach fostered community social groups, boosted attendance, and increased the number of properties purchasing the Torch amenity.

Dino Marketing Group

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2026

76

Thank you for reviewing our work. The Dino Marketing Group value proposition is that we help you tell your company, brand and product stories in ways that really resonate with your targets. It’s smart, it’s beautiful and it works. We produce high-quality materials, we deliver a lot of great output for the cost and time allowed, and we are very easy to work with.

312.822.9266 rhess@dinomarketinggroup.com dinomarketinggroup.com

Dino Marketing Group

WE LOVE WHAT WE DO

77

350 West Hubbard Street | Suite 400 | Chicago, IL 60654 | (312) 822-9266 | dinomarketinggroup.com